From the collection of the Z ^ o Prejinger ^ Jjibrary San Francisco, California 2008 Bustaess OCrw6El >/^ JANUARY . 1971 HE VISUAL COMMUNICATIONS MAGAZINE BLIC LIBRARY lATION DIVISION lAM o 1 in7i Funny people, vacationers. They travel hundreds of miles to resortsThen fish all day. Go boating. Play tennis. Water ski. Golf. Or sightsee. Then at night, what do they like to'do? Watch fihns about traveLOr fishing. Boating. Tennis. Water skiing. Golf. Sightseeing. If it's your company's film they watch -or if you'd like it to be -maybe you should know more about these people. We can tell you. Wc just completed a detailed research study of the resort audiences who view these films. And it proves that if you have a film -or plan to make one— on sports, recreation, travel, or other interesting subjects, you won't find a more receptive audience anywhere. Knowing these people is our business. Every year Modern's unique Resort Cinema opera- tion distributes sponsored films to more than 1 200 resorts from coast to coast. Hotels, mo- tels and camps that play host to over 6 million film-viewing vacationers every summer. Knowing them could be your business, too. That's why we'd like to send you a free copy of our informative resort cinema audience survey. We'll also show you how these active, high-income family groups can be watching your sponsored film this coming summer. MODERN TALKING PICTURE SERVICE, INC. 1212 Avenue of the Americas, New York. N.Y. 10036 circle 102 on reader service card ENTRY DEADLINE • MARCH 1, 1971 • AWARDS & SEMINAR • APRIL 29. 1971 INDUSTRIAL FILM FESTIVAL inifitnO * Fourth Annual GOLD CAMERA AWARDS selecting and IIIVIIll honoring the worlds' outstanding 16mm industrial motion IIIIIIIIU pictures and 35mm filmstrips. • GOLDEN DECADE COMPETITION selecting and honor- ing the most outstanding 16mm industrial motion pictures produced during the 1960s. • FILMFEST SEMINAR featuring outstanding speakers, panelists, demonstrations and select- ed film and filmstrip screenings Suite 216 • 161 East Grand Avenue Chicago. Illinois 60611 USA • Cable: FILf^FEST HOW TO ENTER 1 ftepare efllry tocms in duplicate I Piolo copy tor additional enliies I 2 Mail entry form with fee to U S tidustfial Film Festival. Suite 218. 161 East band Avenue, Chicago. Ilmois 60611 USA 3 Ship films separately to same address 4 Entry lotms. entry fee and films must arrive prepaid at Festival Haadquaners on or before March 1. 1971 5 There is no limit to the number of entries Entry Fee 16mm Motion Pictute 35mm Filmstnp 35mm Filmstnp seiies S50 per film U S Funds S30 per film U S Funds S30 first strip. S10 each additional strip U S Funds Write tor tree Festival t>roctiure... Additional entry torms. Rules and Regulations or complete entry torm stiown below GOLDEN DECADE AWARDS Special 1971 Event Selection and recognition of the ten most outstanding indus- trial motion pictures produced during the 1960's Each film entered must have previouly won recognition in a generally recognized festival. To enter, complete entry form below. OFFICIAL ENTRY FORM TITIE OF ENTRY RUNNING TIME/min TODAY'S DATE Qiemm MOTION PICTURE □ 35mm fILMSTRIP □ 35mm FIIMSTRIP SERIES NAME or YOUR 0RGANI2ATI0N NAME OF SPONSOR NAME OF PRODUCER TYPE OF PRODUCER (CHECK ONE GROIJPI COMMERCIALLY PRODUCED □ GOVERNMENT PRODUCED D IN PLANT PRODUCED □ UNIVERSITY PRODUCED SUBJECT CATEGORY (SELECT ONE NUMBER-ENTER ABOVEI 1 ADVERTISING. SALES PROMOTION 2 ART CULTURE 3 CITY. URBAN DEVELOPMENT 4. CONSERVATION. ECOLOGY. POLLUTION 10 POLITICS 7 HISTORY. BIOGRAPHY 13 PUBLIC REl - TV/Movw Short 19 TRAINING. EDUCATION -Gtj« 9 jr>a ibov* 9 MEDICINE HEALTH 15 RELIGION. ETHICS ?1 TRAINING. EDUCATION -NooKhoUslK: 5 DOCUMENTARY 6 FUND RAISING 1 1 PUBLIC RELATIONS - Commerc«l 1? PUBLIC RELATIONS - NonProdt 16 SAFETY. WELFARE 17 SALES IS SCIENCES. RESEARCH 22 TRAVEL. GEOGRAPHY J3 WORLD PEACE. UNOERSTANOtNG. BROTHERHOOD 2t MISCELLANEOUS INTENDED AUDIENCE SUMMARY OF FILM l?S •OCor^"^ '^oo\ 50.00 SA2 00 per n>>'^"^« H addU>o"a^ spo ^qO Double byron MOTION PICTURES flECTffON Bf AW RECORDING FOR BLACK AND WHITE 65 K bifeoi Notiheoii, Waihrngion. DC. 20002 • 202/783 2700 World's most sophitlicoted Film loborotory circle 104 on reader service card BUSINESS SCREEN BOB SEYMOUR Publisher LON B. GREGORY Editor & Assistant Publisher 0. H. COELLN Founder & Consultant AUDREY RIODELL Advertising Service Mgr. TWILA JOHANSEN Editorial Assistant OFFICES East: Bob Seymour 757 Third Ave. New York, N.Y. 10017 Ph. (212) 572-4853 Midwest: Lon B. Gregory 402 W. Liberty Dr. Wheaton, Illinois 60187 Ph. (312) 653-4040 West: H. L. Mitchell 1450 Lorain Rd. San Marino. Ca. 91108 Ph. (213) 283-4394/463-4891 HARCOURT BRACE JOVANOVICH PUBLICATIONS I JOHN B. GELLATLY ; President :, RICHARD MOELLER K Treasurer LARS FLADMARK ^ Senior Vice President I HARRY RAMALEY I Vice President aiTOM GRENEY J Vice President !^ JIMGHERNA I Vice President I EDWARD CROWELL 3 Director of Marketing Services Buslpess Screen THE VISUAL COMMUNICATIONS MAGAZINE JANUARY 1971 VOLUME 32 NUMBER 1 15 83530 Cleveland Public Library features FILMS HELP SELL MICHELIN TIRES Automatic cartridge projectors at point-of-purchase 21 A-Vs ON A BUDGET Multi-screen rooms for less than $3000 24 A NEW FILM EVALUATION FORM Useful new form for rating, evaluating films 26 THE 1971 FESTIVAL PLANNING GUIDE A guide to leading nontheatrical film competitions 28 1970's MOST HONORED BUSINESS FILMS Annual "consensus selection" of most awarded films 31 departments GLEANINGS By Lon B. Gregory 7 RIGHT OFF THE NEWSREEL Late news reports 9 THE AUDIOVISUAL CALENDAR Upcoming events 10 THE SCREEN EXECUTIVE Personnel notes 12 PARADOX By Stanford Sobel M COMMENT: FORECAST 71 By Tom Hope U PICTURE PARADE Film reviews and previews 35 NEW PRODUCTS REVIEW New equipment and services 38 BUSINESS SCREEN MARKETPLACE Classified advertising 40 THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS 41 REFERENCE SHELF Helpful books and literature 42 INDEX TO ADVERTISERS IN THIS ISSUE *2 READER SERVICE CARD For more information 43 EO] A HARCOURT BRACE JOVANOVICH PUBLICATION ^% nu^lNESS SCREEN ii oubliihad monthly by Harcourt Brace Jovanov ch Publicat.oni. Corporate offit««: 757 ThiTd Ave New York N.Y. 10017. Advertl.ing er,d Editorial office.: 402 W. Liberty Dr. Whe.to.. Ill 60187 Accountino end circulation oif.cei: I Eail First St.. Duluth. *.finn«»ote 5S802 SjbKnptloe raiei- one veer J5- two y»er», $8; lhr»e yeari. SIO in the U.S. and Canada. Ottier eoun'ret JIO par year ' Single co'piei: 7S« in U.S. and Canada: all other countriet $2. Controlled circulation po<««9« oaid' at Rochelle lllinoii ilOtS. Copyright 1971 by Harcourt Brace Jovanovch Publ.cj-oni Addriu correspondence >'o BUSINESS SCREEN. Wl Wert Uberiy Dr.. Wheelon. III. UltJ. Poftmetter: PImm tend Form 357? fo BUSINESS SCREEN. I Eait First St.. Duluth Minn. 55802 JANUARY, 1971 If you carft come, write. We created tliis new audio \Lsual sho\vrcx>m especially for you. In it, yoiHl find the most sophisticated equipment a\'ailable tcxiay; e\er>thin<4 from rear scTcen projectors to closed circuit telexision systems. Lxxided witii film or tape and ready to operate. But it you can't come, write ior our new catalo*;. Besides rcprcscntiin; nidsi ot tlic Iciidini; m.inutacturcrs u< A-V equipment, we have one ot die liirj;est rental in- ventories ofprojectors anywhere You can rent from us by the day, the week, or the month Or you can buy from us. In either case, wc brief you on the available equip- ment Familian:e you with the way it works Assist you in selectinn the pro)ecti>r K-st suited to your needs .And put the entire pack.ijje. tilni and projector, in the h.inds ot your Siilesmen Visit our new showriKim arid j;et the complete pic- ture But if you can't come, write tor our new cataloj; Projection Systems internatuinal, Dept BS-JF. J05 East 45ih Strei.-t, New York, NY 10017 PROJECTION SYSTEMS INTERNATIONAL ADiMMxiotCincMngitciKvliK }0SU<4 4Sili.Siic<:i,Nv» VoiL.N V 10017 l2l2l682-099$ circle 108 on reader service card BUSINESS SCREEN gleanings OCNCNAL •OOKaiNDINC CO. c c t.uALITT COWTWOC MAWK 00' BY LON B. GREGORY The Decade of Achievement i As computers took their place in our society in the "5Us and dOs, people learned that the machines possessed no real "magic" and would not replace human labor. Gradually, everyone has come to accept the truth in that cliche on the poster in the computer room that says in effect, "Computer results are only as good as the original material fed in." Similarly, we have consistently held that A-V hardware is only as good as the software used in it . . . and precious little of today's gadgetry had good material used in it. A recent survey of 300 major U.S. corporations by Michael Johns .Associates verifies our belief that the audiovisual hardware boom of the 1960s is great in theory, but sadly short of real achievement in action. "The biggest single complaint we heard," says Michael St. John, president of the surveying firm, "was that expensive A-V equipment and most packaged programs are gathering dust on shelves because they are lacking in relevance and are too general to have custom application." The survey indicates that a key problem is the lack of motivation contained in much of the software presently available. This is brought about by several factors, including: ( 1 ) decentralization causing headquarter-conceived programs to be presented by relatively unintiated instructors to people who normally balk at anything from headquarters anyway; (2) too great an abundance of programs conceived in ivory towers that do not relate to existing problems in the field; and (.^ ) too great an adherence to outdated tools of the past like tours, brochures and deadly "inspirational" talks by corporate executives. The end result of all this, says St. John, is high employment turnover, or at best, employees in the field "turned off" by a constant bambardment of material that simply isn't relevant. There is no meaningful motivation! "What is needed," insists St. John, "are structured programs that do not rely on the ability of an individual instructor that can be regionalized to meet the needs of different areas and deal with the basic problems within a company's various divisions." We agree. But we also believe that the picture is not quite as bleak as St. John seems to paint it. We have seen too many recent examples of really good software. We know too many people working on really good programming for all facets of corporate use. We know the hardware is here. We know that the knowledge to create meaningful programming is available, if not fully utilized. A marriage of the proper software to the existing hardware is vital and wc believe, presently nearing the altar. We firmly believe (as we stated last month) that the 1970s will be the decade in which the dog again begins wagging the tail. By the end of this decade, matured A-V "pros" will be dictating hardware requirements to fit the specific needs of their software that works . . . and successfully motivates. It has to . . . and will . . . happen. Otherwise. American business will be unable to maintain the pace it has set during the past quarter century. The emerging professional audiovisual men u/// provide the needed answers. ^ -i^lJ^,^^^-*^^ JANUARY, 1971 the most economical 16 p can buy! "because it's the most versatile" The Arriflex 16S/B can handle the widest range of assignments because it's part of a complete accessory system. And when one camera does the work of many, you're saving big on equipment costs. pro about the ARRIFLEX 16S/B r^ C(JMI'Af(tOI AMIRICA P 0 Boi lOSO, Woodtidt. H 1 11377 • 1011 Chtttnul Strid. Burbink, Calif. «1S02 16 page brochure and get the Anq,. complete story. M BUSINESS SCREEN Busbess Screen JANUARY. 1971 newsreel REPORTS ON CURRENT EVENTS AND TRENDS 'Micro" Tops in PRSA Film Competition Micro, a film sponsored by the Western Electric Company to de- pict its role in the field of micro- miniaturization, was awarded the grand prize of the second annual Public Relations Society of Amer- ica (PRSA) Film Festival, sched- uled in conjunction with the PRSA National Conference. "Micro" details current research in communication technology through the use of microphoto- graphy and split-screen techniques, with an electronic music score created by a Moog Synthesizer. Its estimated total audience to date has been 450,000 through distribu- tion by Association-Sterling Films, New York. Four other winners in categories determined by total cost of produc- tion were: Number One Bush by Crown Zellerbach (over $100,000), A Child Went Forth co-sponsored by The American Institute of Archi- tects and the United States Office of Education ($50,00 - $100,000). Good People by the Hughes Air- craft Company ($25,000 - $50,- 000). and A Case For Beer — A Major Minor Dilemma by the Fal- staff Brewing Corporation (under $25,000). One-hundred-fifty-two films were entered in the competition. They were judged for the achievement of public relations as well as cinematic values by panels of PR, audio-vis- ual and film-subject specialists. U. S. International Festival Accenting 1971 Entries The I'.S. Industrial Film Festival is now accepting entries for its 4th annual competition. With an ex- panded format for 1971, the festival has added new categories of subject matter, a special recognition for outstanding films of the past decade, and is planning a day long seminar comprised of speakers, panel dis- cussions, equipment demonstrations and screenings of selected winning films. "The festival has received over- whelming acceptance internation- ally due in part to its policy of lim- iting entries to 1 6mm industrial mo- tion pictures and 35mm filmstrips," chairman, J. W. Anderson stated, "thus assuring the business film producer that the focal point will be on his production." Entry forms and a brochure de- scribing the festival may be obtained by writing the U. S. Industrial Film Festival. Suite 216, 161 East Grand Avenue. Chicago, Illinois 60611 Overseas entrants may cable FILM- FEST Chicago. Berkey's Oxberry Division Sold to Richmark Camera Richmark Camera Service has pur- chased the operating assets of the Berkey Photo Oxberry Division for a price in the neighborhood of $7.50,000. The Oxberry Division resulted from the 1965 purchase by Berkey Photo of the Oxberry Corporation. Oxberry Optical Printers and Ani- mation Stands are popular through- out the film industry. Many of the techniques used in making ani- mated cartoons and TV commer- cials were developed by John Ox- berry, founder of the company, who will become associated with the Richmark enterprise. Richmark will manufacture and sell Oxberry products and will take over responsibility for units in war- ranty. Wildlife Federation Needs 16mm Footage of Wildlife .■\ \vorld-\\ idc search for motion pic- ture footage on wildlife and con- servation has been launched by the National Wildife Federation. The Federation is particulariy in- terested in action scenes involvbg animals and illustrating animal be- havior and footage that dramatizes ecological problems. Film-makers are encouraged to donate footage to the Federation as a tax-deductible contribution. How- ever, leasing or purchase can be negotiated. Inquiries should be directed to the National Wildlife Federation Film Library, 245 W. 55th Street, New York, New York 10019. The Communicators Acquires Worcester, Mass. Film Corp. Tlie Communicators, Inc. has ac- quired the Worcester Film Corpora- tion, Worcester. Mass. Worcester Film will continue operations as a subsidiary company. Founded in 1918 by Floyd Rams- dell, Worcester Film has produced more than a thousand industrial films over the years, and is nation- ally known for its pioneering work in three dimensional systems. First Color Processing Lab for Alberta Opens The first professional film color processing laboratory in Alberta has cone into operation at Cine Audio limited. 10251 - 106 Street. Edmonton. Company president N. J. (Nick) Zubko says the lab went into pro- duction at mid-October. Processing and printing of commercial Ekta- chromc EF 7242 and e.iuivalent types of film is now in full swing. JANUARY, 1971 rb. Make sales training more effective witli DuKane Cassette (Vlicromatic Tape Cassette snaps in — sound and filmstrip work together aufo- matically to help your training and selling efforts. The Cassette Super Micromatic tape sound filmstrip projector is the most versatile unit ever developed. Easy-to-use. High quality repro- duction. Program Hold Control stops and restarts program in- stantly. Also projects 2x2 slides. SEND FOR FREE LITERATURE CORPORATION AUDIO-VISUAL DIVISION Dept. BS-11 • St. Charles, III. 61074 circle 105 on reader servii LZ VITE'RE JMiiAINST DumrnLMS. Din can ruin a hini. And our business is printing; and processing 8min, Super 8nim and 16min for motion picture duplication and preprints. Clean water. Clean air. VVe tan t operate without them. Thai's why we've recently installed a unique water filferinc system in our prtKessiny deixirtment. llni(|ue because this system filters water to one- millionth of a meter. Result: Incredibly pure water. It's why we've put a hi^;hly sophisticated air-control system in our carlridnc loading room. In this system, air comes from thousands of tiny holes in the ceiling. It forces dirt and dust particles down to floor lc\'el and out the exhaust exits. Dirt. We think ii'sobMcnc. CINE MAGNETICS FILM LABORATORY A OIVISK )N ( )l ( INI MACNf IK S rN< l>SU M4ltlrj I(l'j4 I I'IMl b 14 14 Nn« VlirlllnnvinilCmtfo MIS I *'il>MI llUlMl 1710 the audiovisua calendar 10 circle 110 on reader service card FEBRUARY 25th Annual Calvin Workshop, February 1-3, Calvin Communications, Kansas City, Mo. MARCH Association for Educational Communi- cations & Technology (formerly DAVI). national convention and exhibit, March 21-26, Philadelphia, Pennsylvania. APRIL Photo Expo 71, sponsored by National Association of Photographic Manufac- turers. April 17-25. McCormick Place. Chicago. 109th SMPTE Technical Meeting and Exhibition, April 25-30, Century Plaza Hotel, Los Angeles. U.S. Industrial Film Festival. April 29. Palmer House Hotel, Chicago. MAY American Film Festival, sponsored by Educational Film Librarians Assn., May 11-15, Nev* York Hilton Hotel. JUNE Atlanta International Film Festival. June 18-26. Regency Hyatt Hotel, At lanta, Ga. JULY National Audio-Visual Association a nual convention, July 17-20, Conventi Center, Cincinnati, Ohio. AUGUST University Film Association, 25th an- nual conference, August 15-21, Univer-I sity of Wisconsin, Madison BUSINESS SCREEN] Let your salesmen carry the Bohn Benton Institor ; an elegant, rear screen, Super 8, sound and motion picture projector. It's light, only 17 pounds. It's simple to operate. In less than 30 seconds, you can have it set up and running in broad daylight. It's cartridge loaded. There's no film threading. It's an attache case. Easy to carry. Just 4-inches wide. And it's sensibly priced. $300 for single units. Or as low as ?240 in quantities. The Bohn Benton Institor. You'll be sold on the way it sells. L- Bohn Benton Institor k------------------ the screen executive! THE CAMERA MART Audio-Visual Line can put your ideas on the right track with a complete selection of specialized equipment including opaque projectors (for the projection of non- transparent material), stop motion analyst projectors, 16MM Xenon projectors (for brightest and long distance projection), 16 & 35MM double system sound interlock projectors, overhead projectors, strip film sound projectors, background slide projectors and projection accessory equipment. Everything is available for rent, long-term lease, or sale. And to keep you running on schedule v^e can also provide completely packaged programs. For further information and/or reservations call or v^rite Mr. Bob Roizman (212) 757-6977. m TheCamera Martmc 4^a W Mth St (Bin 9th M 10th Avi^m > N»w York. M V 10018 Phonm (213) HI »9/7 llanild ilinkli-, formerly of Pathe Laboratories, has been promoted from production manager to vice president in charge of production for Mo\iclab, Inc. . . . Canyon Fihns. Inc. has announced that Donald \\. Jvssup, formerly of Cen- tron Corp., is now with them as director of sound. Jessup designed and in\ented multi-channel presen- tations, automated presentations, and sync-sound in formerly impossi- ble location situations . . . The ap- pointments of Charles DkMcrich as director of marketing and of Don Frccbcrjj as manager of advertising ami promotion for Xerox Films were recently announced; the com- pany, begun only 18 months ;igo, is a part of the Xerox Education Group; the group has it's headquar- ter-; in Stamford, Conn. . . . Award winning producer-writer Charles B. Smith, formerly with Universal Pic- tures, has joined Audio Productions of New York and California as ex- ecutive producer . . . Named at Barbre Productions, Inc. as general manager was Edwin C. Metcalfe. \ctcran television executive; ami If. J. Anderson was selected to fill the newly created post of executive producer. These announcements are the latest step in an expansion pro- gram which began in midsunmier 1970 . . . Former free lance film pr(Klucer, Robert Anderson, has joined Layson Productions. Wauke- gan. 111., as director of photographic services. Anderson, with 32 vears of photographic experience, will over- see all phases of audio-visual aids anti commercial photography . . . Promotions at Arriflex Companv of America include Bruce F. Harris, 12 circle 112 on reader service card HARRIS ILOAU former vice president and sales manager, to the position of execu- tive Nice president Harris succeeds Victor James, who is going inl semi-retirement; also at Arriflex, Peter M. Ildau, former assistan sales manager and government con tract administrator, was named vice president, sales; and Volker W. Bahnemann assumes the newlyl created position of vice president, . marketing. Bahnemann previously BAHNEMANN GATES headed the company's repair and technical services departments . . . In a major move to strengthen their position in the sound business, Cail Gates was named as \'P of market- ing for the Califone Roberts Divi- sion of Rheem Manufacturing Com- pany. Gates was formerly director of market planning for the consumer products division of RCA . . . .Michael kueharo has been named as producer-director and sound en- gineer for Swartwout Film Produc- tions and the Arizona Film Center. At the Center Kueharo will super- vise all sound recording work, as- sume responsibility for unit produc- tion and act as film editor on special assignments . . . CBS Flectronic \ideo Recording has appointed lA'on J. Knizc as vice president, licensing. He will be respnsorcd by the llollywcKul Radio and Television Society, is scheduled to be in Chi- cago in mid-January, 1971. Fred A. Niles, President of Fred A. Niles Connuunications Centers, Inc. has .I'jreed to serve as chairman of a Television Creative Screening Panel. Niles will be serving IBA in this capacity for the tenth straight year. 1 hese awards honor the "world's tx'sl" radio and television commer- cials . . . Congratulations . . . BUSINESS SCREEN A 9YMB0L... WHAT'S \a modern graphic A LOGO?/ DESIGN SHOWING 1 STAY AMEAD OF TODAV'S FIL^^ DEMANDS. : -^r>^^^- c£^T - °^r o» ^ r ^TMAT HEY, WHV DON'T , you CALL IT "WHEEL" ? WHAT WE HAVE MEi?E IS A FAILURE TO COMMUNICATE. ^:^" JANUARY, 1971 CALVIN COMMUNICATIONS INC. Script to screen service tor television commercials, business, industrial and educational films. Now located at 215 W. Pershing Road Kansas City, Missouri 64108 New building new look. Dependable service for 40 years. And now even more Phone: (816) 421-1230 circle 113 on reader service card 13 paradox BY STANFORD SOBEL PARADOX: All «riUrs proniole (he fact that their films hu>e uon awards at Film Festivals, but no writer belie>es that (he best films recei>e awards at Film F\'sti>als. In all the years I've been writing films, and in all the conversations Fve had with other writers who write films over the years, I have yet to meet a single scriptwriter who believes that the awards at Film Festivals go to the best written films, or for that matter that they go to the best produced films. And yet . . . both 1 and all the other writers I know invariably make a point of mentioning the fact that a particu- lar film has won a Golden Mercury, or a Cine Golden Eagle, or a Chris, or what have you, especially in those cases where you're trying to sell your services to a new producer or client. Now . . . how does that make sense to you? If you don't be- lieve that an award is an indication of superiority, why play it up as a wles tool? Paradox: Nobody believes in film festivals, but they keep proliferating. Every year brings a new crop of film festivals, and the only way they can survive, or increase, is if they are supported by producers and clients . . . and writers, who arc usually on the judging committees. Now if nobody believes in them. how come they keep proliferating and prospering? Because, dear friends and readers, they are profii- ahle! Profitable for whom? you ask ... for lots of people, friends. For the sponsors, the producers, the clients and ... for the writers. I myself can testify that although I have placed many ads for my icrviccs over the years in many journals of commerce, the only ad which ever paid off in direct in- quiries and sales was one in which I listed all the films I had written that year alone with all the aw;irc!s at national and international filni festivals won by those films. There is something mysteriously magical and powerful about the words, "Award-Winninp-Film" that makes people turn around and look atten- tively at whatever is on the screen. And, if you really want to make a good investment . . . put a title on your film showing the Venice Mcrcurio D'Oro or whatever your film has won. Those leaders are really like little golden fingers of support for your sales message. They're expensive of course, es- pecially since they usually have to be added a couple of months, or even a year after being released. But oh, Brother, are they ever worth it even if you only put them onto your house films! Clients love awards because no- body knows how to judge a film. And it gives a client the extra se- curity he needs to be able to defend a film he's made, (and therefore also all the decisions he had to make in producing the film), if he can point to a series of awards and cer- tificates of merit won by the film produced under his aegis and/or leadership. The sponsors of film festivals are the real winners, though. There is enormous profit in a film contest or festival, if it is done on a com- mercial basis. In fact, if it is not done on a commercial basis, it will probably lose money, paradoxically, because it will attract better films! But just look at the income from a film festival . . . entry fees, ban- quets, travel expenses, even charges for winners' plaques. One gruesome contest won by u film of mine re- quired me to come up with $75 for the winner's plaque, which turned out to be a $6.00 vacuform plastic wall hanging. Luckily I didn't win "Best of Show," which was $100, Paradox: Good film festivals, which are prestigious, usually lose money for their sponsors, but bad film festivals, which are notorious, are usually very profitable for their sponsors. Now how can that bc'^ The an- swer. Friends, is in the judges. If the people sponsoring the film festi- val are interested in improving the quality of films and the industry in general, they will select good judges to do the judging . . . and that will cost them some important amounts of money. Prominent peo- ple who are interested and qualified will not waste their time in private screenings just for the prestige of having their names printed in a pre gram or of being introduced at a hotel beef dinner. Judges who are competent, qualified, prominent and interested in films are also go- ing to be expensive . . . which is the way it should be. So if you want to make money on a festival, you just can't afford good judges. On the other hand, if you get local producers to judge films, they usually send over their production co-ordinators because they're too busy themselves. So the entire "raison d'etre" of the film festival, the judging and awarding of prizes, is a volunteer effort by unqualified people who themseh-es have an axe to grind. This kind of thing never matters to the winners. The winners of awards at Film Festivals usually feel that they are very de serving of the awards granted to then), and they usually have very little to complain about regarding the running of the contest, the judg ing. or the awards. It's the loserx wh(i feci cheated. There are exceptions to all these rules of course. I don't think any body ever minded losing to "Why Man C^reates" which has won prac- tically every contest it ever entered. The way to cope with competition is never to enter a film against a film like "Why Man Creates!" And this is entirely a practical sugges- ti(»n If a client is (ipcn and frank Continued on page 16 BUSINrSS SCRFFN Until now, a big screen projector meant big weight. Big screen portable projectors are big sales and training helps. But they've frequently been too heavy to carry around. Too cumbersome. And so, too often they got left behind. But now there's a big screen one that's light enough. The MPO Videotronic Super 8. Weighing in at just 16'/2 pounds, it's almost 3 pounds lighter than its lightest ^^— competitor, and nearly 5 pounds lighter than its heaviest. (See chart.) Which means a lot to the salesman that's carrying it. Yet, with all its lightness, the Videotronic Super 8 has even more features than others in its class: unique 2-way projection— on its own built-in screen, or converts to large wall pic- ture: optional reel-to-reel attachment which shows up to 60 minutes of film; 150 watt halogen quartz lamp; full year guarantee (three times longer than ^ -y competition) backed up — = — ^^w by 35 years of projector ^H manufacturing. ^H So now if you want ^M a big screen portable ^m projector, you can get a ^H light one. ^^ And the lightest one I of all IS the tvlPO Video- ■ Ironic Super 8 At the weigh-in: Fairchild 7021 21 pounds Bohn Benton . . . 19'4 pounds MPO Videotronic . . . For more light on the subject, call, write or fill-in and mail the coupon. ^ ^ MPO Videotronic Projector Corp. | Division ot Optico Inc. 222 East 44th Streeti New York. New York 10017 (212) 867-8200< Also in Chicago/Hollywood D I would like 10 receive more inlormation about the MPO Videotronic Super 8 D I would like to see a demonsiralion ot the MPO Videotronic Super 8 NAME ADDRESS CITY.STATE.ZIP circle 115 on reader service cat PARADOX continued with mc. I can practically assure him of an award for his picture. You have to pick tlie right festival, with the right judges, and ihc right competition against you, and any- one can win an award, with almost any kind of picture, regardless of merit or lack thereof. Of course, if you want to win an award with real prestige, an aw.ird that really means something to peo- ple who know the fine pt^ints and the differences between awards, well then you have to be frank and open with me about a year in advance of planning the film. 1 think we all know what kinds of pictures win awards . . . they share certain basic characteristics of approach and technique and style, and yes, even certain char- acteristics of subject matter per se. The 'festival picture' is a genre all its own . . . and anyone can buy or have it if he wants to spend cer- tain kinds of money and is willing to put the film in the hands of writers and producers who under- stand the 'festival film' and who produce such pictures routinely. I'm not sure this is a goixl development, but I am sure it is a throwing de- velopment. 1 have had more in- quiries and interest shown in 'festi- val films' this year than in any pre- vious year. In normal times, only one or two clients out of a dozen express any interest or desire in winning awards. But this year, prac- tically every client, and every pro- ducer I've worked for, has been very interested in the possibilities of en- tering film festivals. That's not necessarily a good sign. It may even be a bad sign . . . one of a weaken- ing marketplace, which requires bolsterinp by artificial means. And film festivals have become very artificial . . . very structured and routine . . . very familiar and outre. There is the routine of judg- ing by unknowns. Just this morning one of my producer friends showed mc. (with some annoyance and im- patience), an invitation in the morn- ing's mail to be a judge of a film contest. It also suggested, \in verftuenza. that he should assign "eight or nine of his creative peo- ple" to the judging chore as well! That ended his own personal in- terest in this or any ntlu-r film com- petition. All judgings of films follow the U same routine. For those few of our readers who may, incredibly never have been judges or "screcners " in a film festival. I will describe the process. The honored judges, usu- ally five or seven, gather after office hours in some neutral producer's screening room. The first film to be shown is fifteen minutes long, and they watch it all the way through to the end title. (That is the last time this evening any film will be seen to the very end.) The second film is seen about half-way through. The third film is shown only for about five minutes. And after that, the next twenty-five films or so are looked at for about two to five minutes, unless some really exciting picture comes along. But that doesn't happen too often. You get so you can judge them in the first sixty seconds or so. Or at least, you get to the point where that's about all your patience will permit. Obviously, this means that if you're going to try to win awards at film festivals, that first sixty sec- onds had better reach out and grab the judges, because it may also be vour very last chance, unfair though that may be. Paradox: Although it becomes a dull, boring, routine, annoying pro- cess which is largely a terrible waste of time, there is no activity more valuable to a writer than serving as a judge at a film contest. Now, maybe on the surface that doesn't make too much sense in view of the paragraph just preceding it. but it is still a true statement, and there is a wierd kind of logic be- hind it. The reason it's so helpful to be a judge is not that you sec new trends in the good films as they come along. In fact, the vast ma- jority of what you have to wade throuuh is simply garbage . . . and derivative garbage at that. Rut the experience docs one very important thing for you it xhowx you what not in (III.' To repeat and to emphasize: JinCING FU.MS FOR .i FISTI- \AI. TEACHFS YOU WHAT NOT TO DO! And then finallv, it's the night of the big awards dinner. This is an- other all-too-familiar routine to any- one who's watched the Emmys or the Oscars on TV. or to anyone who's been through it. (There is one tleparture from the norm. If it's ;i foreign film festival, the company president and his wife usually go over to receive the award on behalf of the company, although he may have put all sorts of obstacles in the way of producing the film.) You struggle into you iron lung Tux, pay some Neanderthal char- acter S5.50 to put two new dents in your fenders, smile insipidly through a hospitality hour with two watered drinks, submit yourself to the indignity of the standard hotel banquet with its fruit cocktail in warm cup. its string beef congealed on a cold platter, and its melted mocha ice cream. Then you listen to a keynote speech by a puerile politician who has just been defeated for re-election, and finally the an- nouncement of the winners of thi awards. It starts with clapping for the first winner, but after 37 more winners in 17 classifications you begin to lose track. The clapping stops. After all. why should the ninncrs-up clap for producers of films they feel are inferior to their own submissions? The most embarrassing problems at the awards banquet are the awards for which nobody appears as claim- ants. If they don't want to win, then why did they enter? Did the mail fail? Did their baby-sitter disappoint them? It's always a mystery. And those speeches of thanks! Those effusive congratulations from the professionals to the people who hired them, for their wisdom and creativity! Enough already! I think! the worst festivals are those where I they tell you in advance you may ! have won, but you have to come to the banquet to find out for sure, j That's really dirty pool! j Tlic best summary of an Awards < Banquet I'se ever heard was at a recent Festival which I shall call the Podunk City International FilmJ Festival. My client had won an award for the film I had written and he returned to the table beaming and joking about how surprised,, pleased, and tongue-tied he had! been on the platform. It was unfor- tunate, but unknown to my client, one of the losers in the same cate-j gory as our winner, was also at ourf table. He listened for a while, theni turned and said to me . . . "It's just like poker, Stan" I looked puz- zled, and he shrugged and explained . . . "The winners make jokes, and the losers cry 'deal!' Just like poker . . . except the odds are tougher to figure," BUSINESS SCREEN g^ in the winner's circle color deluxe de luxe geneixil ®o MOTION PICTURE LABORATORIES HOLLYWOOD CHICAGO NEW YORK circle 117 on reader service card JANUARY. 1971 ^^ comment By THOMAS W. HOPE Hope Reports Rochester, N.Y. Forecast 71: A-V Market Improvement Business films will have a better year in 1971 than they did in 1970. This is the concensus of the opinions of a number of leaders in motion picture production, laboratory ser- vices, and print distribution. Although it will be several months before the 1970 level of in- dustrial film production, release printing and circulation is deter- mined, it is generally agreed th;it 1970 was not a vibrant year. General economic conditions in the United States have probably reached a low point at year's end and arc beginning to show signs of im- provement. The industrial film busi- ness felt the impact of the recession but appears to be improving. A number of film producers and laboratories have reported in No- vember and December 1970 that activity is picking up. Just how 1970 film business com- pares with 1969 is difficult to as- certain right now. It probably was off slightly. In contrast, there is a strong likelihood that the education AV market had a better year in 1970 than in 1969. They could mean that for the entire audio-vis- ual industry in this country 1970 may be about level with 1969 or possibly even up slightly. The year of 1970 has taken its toll. In the East at least four mo- tion picture producers have gone under. Several film laboratories have had a difficult year. On the West Coast the situation was almost as bleak. On the sur- face it appeared quite dismal, but some of the pessimism was actually based on the hard-hit Hollywood feature film business. This coupled with less television production, especially of commercials, colored the total picture. Film production activity through the central portion of the United States was brighter. While there were spots of gloom, production held up much better, or at least bounced back much quicker. The sound filmstrip has had sev- eral excellent years — led by the school market where the medium has been recently "discovered." Business and even government use of that medium continues or is im- proving. For example, the medical field which has never been a strong market for sound filmstrips is ex- periencing new use of that tool. Several government agencies which had all but abandoned the filmstrip a few years back arc now back in production. Both the Navy and NASA arc examples. Eight millimeter, ala super 8, has made solid gains in the past few years. The amount of super 8mm film used rose sharply in 1969 but appears to have leveled off in 1970 or even dipped. Hope Reports I looks, however, for an increase ia{ super 8mm during 1971. The gain, on the other hand, will not bc| spectacular until more models ol super-8 sound projectors are intro-' duced and catch on with customers Generally speaking the various AV equipment lines should do well in 1971. In 1970 most of them out- performed the software items. Electronic systems, ala videotape recording, television (both broad- cast and closed-circuit) plus the newer cassette forms such as CBS's EVR (electronic video recording), are not expected to make a signifi- cant splash in 1971. The actual introduction of EVR has been re- ^ peatedly moved back and is now sup- posed to be ready for delivery in early 1971. Just as in the 8mm film area, confusion exists in the minds of potential buyers as to which video cassette system will be the one that will be widely accepttd and used in coming years. Hope Reports does not look for any one electronic, video cassette system to become a major factor in audiovisual communications at least in 1971 and possibly for more years than that. This subject is cxpectedj to be fully explored in /It'-t/S/lj 1970 (the annual Hope Reports market review) which is scheduled for release in July 1971 or earlier. Television film use appears to have reached a peak. The looming market of cable television is being watched carefully and could prove to be one of the more significant developments of 1971. In-plant industrial film activity has been slow in 1970. Further- more, it is not expected to bounce back quickly because corporation executives do not want the respon- sibility of adding people until they can solidly justify any expansion. While the recession of 1970 has hurt the film business and some in- dividuals, in the long run, fat which assiduously collects during pros- perous times must be trimmed off from time to time. The AV industr>' is in a solid position and the 1970 decade will see unprecedented; growth. U BUSINESS screen! Boom Boon. ANUARY, 1971 We've taken our most versatile, best-performing unidirectional studio micro- phone, the Shure SM53, and made it even more versatile by developing a complete boom accessory system that equips the SM53 for every conceiva- ble boom and "fish-pole" application! Shure design engineers started with a major breakthrough in design: a small, lightweight, extremely effective isolation mount. They developed a super-flexible isolation cable, a pair of highly-efficient front-and-rear windscreens, and a 20" boom extension pipe. Finally, they developed a complete boom assembly that com- bines unusually small size with superb control and noise isolation. Result: an accessory lineup that makes every Shure SM53 studio microphone a complete microphone ^^ system! Write: Shure Brothers Inc., 222 E« Hartrey Avenue, Evanston, Illinois 60204. WJt circle 119 on reader service card 19 F How do you want your 8MM ^ Super or standard ' Color or black and white ? Optical or contact printed ? Silent or sound ' Magnetic or optical track ? Do you need complete lab work or just loading ' How about titles ' Music ? Optical effects ' Reela can do it. Our facilities are the most sophisticated in the world . in layout, in equipment, in techniques To top it off. all 8MM loading is done under clean room' conditions. Send your first order now. Or if you want further information, write for our new price list to Dept 007 Reela Film Laboratories. 65 N W Third Street. Miami. Florida 33128. riiM LABORATORIES.INC. A Omvon ot Aomelto tnlfipti\f, \-<: Phone (305) 377-2611 Now York (212) 279-8555 or call Reela in Miami 20 circle 120 on reader service card BUSINESS SCREEN- ^ince a decision on buying new tires for the family car normally rests with the man of the house, ire distributors are particularly busy on Saturday mornings, the jne day most men have free. With a lot of customers and a imited number of salesmen, several lundred Michelin tire distributors hroughout the country have turned ;o Fairchild Seventy-21 audio vis- ual systems as auxiliary salesmen. ^^d by the time that a human sales .ounterpart is available to take the irdcr, the customer's choice is often i Michelin tire rather than one of nany other brands supplied by the [distributor. Developer of he renowned ra- iial tire and Europe's largest tire anufacturer, Michelin Tire Corpo- ration has been using Fairchild pro- jection systems for a number of (.cars to establish and boost radial ire sales in the United States. Urging its distributors (carefully selected to uphold the prestige im- age of the company) to use the Fairchild Seventy-21 as a sales aid, Michelin has made dramatic sales nroads against tires produced by domestic tire manufacturers with remendous annual advertising bud- gets. "A small investment in a few hundred projectors, has worked wonders in increasing radial tire sales year after year for Michelin," says a Michelin spokesman. The company has produced four films for display, at the consumer level, on Fairchild projectors dem- onstrating confidence that the Michelin tire sells itself. "Safety has become one of the most important factors in tire sales over the past few years. Yet, despite the advertising and promotion bv manufacturers of major tire brands in the United States, many custom- !ers don't walk in and request a iparticular name. They ask for the safest and best tire for their money," says the Michelin spokesman. I This is where Michelin, with the help of a Fairchild Seventy-21 Su- per 8 audio-visual sound system, sells itself. j Michelin has about a thousand ; distributors throughout the United 1 States who also handle most of the other major American tire brands. The Michelin X radial tire is com- parably priced to the premium JANUARY. 1971 January, 1971 Films Help Sell Michelin Tires With a series of four-minute films at the point-of-purchase, Michelin tire distributors save salesmen's time and improve tire sales. grade of most domestic manufac- turers. But instad of taking five or ten minutes to explain the safety and other features of a tire, the sales- man walks the customer to a pro- jector on display, inserts one of Michelin's four film cartridge pre- sentations, and lets the customer see for himself. The operation is so easy that if the customer isn't convinced by the end of the first four minute film, he can slip in the second, third or fourth cartridge by himself." Michelin is convinced that these presentations are substantially more effective than an oral explanation by a salesman. "While a customer is watching the Michelin radial tire sell itself, the salesman is free for five or ten minutes to assist other customers." Michelin has been marketing its radial tire in the United States since 1950, two years after development by the company in France. Combin- ing steel cabling in rubber casing, the Michelin radial tire has been hailed as the most significant ad- vance in the tire life and road safe- ty in years. In the United States, Michelin radial tires for trucks have been available since 1950, and for passenger cars since 1955. Despite this fact, American tire manufac- turers have expressed interest in radial tires only in the past two years, more than a dozen years after Michelin began selling its safety concept to American automobile drivers. "In addition to technical presen- tations, films play an important part in selling large orders. In such cases, you go to the customer, not vice versa. Taking a little projector, without disrupting and cluttering an executive's office with bulky screens and equipment, makes a more busi- nesslike impression. If you'll par- don the pun, it also projects a bet- ter image of your company and its product." With 200 Fairchild Seventy-21 units already on order or in use by Michelin distributors throughout the country, the company expects to project its quality image and prod- uct all over the United States, in- creasing sales each year. World- wide, nearly 100 million Michelin X radial tires have been sold to date in 150 countries and terri- tories. Michelin tire display in distributor's store feature^ Fairchild automatic projector in center. 21 BUSINESS SCREE^ How long will the action wait while you change magazines? A minute? Ten seconds? It depends, of course; bu ten seconds is all you'll lose while chang- ingthe NPR's magazine. That's including five seconds for checking the gate. And that's two or three minutes less than yoi lose with every other silent running camera on the market. Snap off the old magazine, inspect the aperture, snap on the new magazine. That's all. You don't need to touch the film. The film is threaded and the loop is formed inside the magazine when yo load it, before shooting starts. The rear pressure-plate is on the magazine; the aperture is on the camera body. When yo snap off the magazine, there's the aper- ture, right before your eyes. Couldn't be easier to clean. With unscripted action that won't wait, you can leave the tape recorder runnin( when you run out of film, and cover the lost five seconds with a cutaway later. Tli NPR's built-in clapper and sync pulse will automatically re-establish sync. In th studio with a script, the five-second magazine change can prevent everyone on set going off to make a phone call when they hear the dread cry: "Reload, With the NPR, it's just another take. Immediately. The NPR's rotating two-lens turret, its precise reflex viewing, light weight, registration-pin movement, balanced shoulder-resting, and, o course, its blimp-free silence — they all make life easier, too. May we sei you our NPR brochure? Eclair is at 7262 Melrose L. A. Calif. 90046 circle 123 on reader service card I JANUARY, 1971 23 A-Vs On A Budget Low budgets do not have to mean lack of sophistication in audiovisual facilities and usage. Through careful planning Denver's Fox & Co., intalled two multi-media, multi-use audiovisual rooms for less than $3000. Fox Company executives view . Iwo-screen slide presentation on real screens housed in specially designed divider panel. The word "multi-media." "multi- screen," and "rear projection" when used in conjunction with the design of an audiovisual facility or con- ference room usually bring visions of massive construction, miles of electrical control wiring systems, exotic lighting systems and in gen- eral a large expense for the buyer of such a system. This is not always the case, as a visit to the offices of Elmer Fox & Co. in Denver will attest. When the local office of this national CPA firm moved to its new quarters, the move cost more than was planned (when doesn't it?). The result was that there was very little budget left for an A-V system, let alone a sophisticated facility incorporating the terms described above. The principals of the Fox com- pany, however, had been enthusias- tic users of audiovisuals for several years, and having been exposed to some of the newer techniques, were most anxious to incorporate them in their new conference room. Denver's Audio Visual Consul- tants and Visual Aids Supply Co. provided the economical solution through the careful, studied use of Af the existing space at the Fox offic There was an existing long nar row conference room . . . approxi mately 11x36 feet. Utilizing th< existing doors to the room, it wa ^ divided into two rooms, one 1 1 2.'>', the other, a smaller library, meeting/projection room was 1 1' ir. The existing lights, adequate for normal room lighting, were modified only to permit separate switching. Four low brightness cone multiplier down lights were added in the main conference room and wired for control from a manual dimmer mounted near other light „ switches in the room. To separate the rooms, a di vider was fashioned from two panels hinged together which could be opened and folded against one wall Installed in each panel was a 4' j 4' Polacoat rear screen so that when the panels were closed, the main room is equipped for rear projection from the other. A Ra- diant 70" square screen was sus- pended from the ceiling in the li-I brary room and rolled up when not in use. For front projection, the divider was moved and the screen lowered. "-7 c .It \t Kt 24 i/Vithout projection When no projection is being ijsed, it is possible to open the cn- Itire area to accommodate more ijian 40 persons. Or, by closing I he divider, both rooms may be jsed. Front projection With the room divider open and he front projection screen in use, Ik room lights need only be turned itl to keep stray light from the icreen. Rear projection Two Kodak Ektagraphic slide orojectors are positioned on a jookshelf on the rear wall of the library, each properly aligned to ;ach of the rear projection screens ind ready for instant use. A custom remote control system jcrmits control of the projectors rom the main conference room Aith a hand control which can be slugged in at several locations. The Fox company had been mak- ng overhead transparencies for iome time for use in their Beseler Portascribe projector. But they had lot used slides to any degree. Part of the installation was the addition Df a Kodak Visualmaker Kit which nciudes an Instamatic camera with ire-set copy stands. In less than a Acek after completion of the fa- ;ility. the company had conceived, photographed and presented an en- ire client presentation. Througii the use of their new fa- cility. Elmer Fox & Company is Tiaking financial statements simpler o imdcrstand and use for its cus- omers. Management information is low presented on slides with fi- nancial data liberally interspersed on .iiarts and graphs, and their clients ire going away with better under- ^t;l^ding than ever before. The sys- .cm is also being used for staff training sessions and other pro jrams. So successful has been the in- stallation, that other Fox offices are presently planning similar systems n other locations. .'\nd, the total cost of under S3. 000 covered the entire project nciuding all necessary equipment, kviring. construction, engineering uid carpentry. A ceiling mounted front screen provides for normal front projection of visuals (above). With divider in place, the smaller room (left) provides a good meeting place for sma.l groups or individual study II II 1 II ll II ll II c _ll_ll_IUl_i|_ilJl_il-l ^^ D "11 r r r 11 crh. 1" _l„ ._ (Li_ii„^_ii_ii_i a Diagram of Fox conference room(s) shows it in various forms of use: (Top) as two separate conference rooms with divider in place; (Middle) as one large front projection facility; and (Bottom) as rear screen facility with images from smaller room to rear screens in divider panel. JANUARY. 1971 25 SCORING FORM FOR EVALUATING AUDIO-VISUAL COMMUNICATIONS TITLE PRODUCED BY: YEAR: DESCRIPTION or TYPE OF AUDIO- VISUAL COMMUNICATIONS TOOL NAME OF SPONSOR: PRIMARY AUDIENCE for which COMMUNICATION w RrB.,(ii[^iRre] THIS PROJECTOR WORKS BEST WHEN THE CONDITIONS ARENT. circle 127 on reader service card JANUARY, 1971 27 1971 FILM FESTIVAL PLANNING GUIDE A review of leading film festivals and competitions THE AMERICAN FILM FESTIVAL Sponiorcd by the Educotionol Film libfory Association New York City Moy 11-15, 1971 The 1971 American Film Festival, spon- sored by the Educational Film Library Association, representing school, univer- sity and public libraries throughout the U.S., and will be held May ll-l.'i, 1971 at the New York Hilton Hotel, New York City. CATF.GORII-:S: 36 major areas of edu- cation and information, art and culture, religion and ethics, business and industry, and health and medicine will be of- fered for final judging by screening groups during the Festival Elections will have been made by pre-screening juries for final entries. AWARDS: Blue Ribbon (trophy) and "Red Ribbon" second prizes plus the grand prize and "Emily." Awards to be presented at banquet, Friday, Mav 14, 1971. FESTIVAL: May Closing date for entries: January 15, 1971. LNFORMATION: Educational Film Li- brary Association, Inc., 17 West 60th St., New York. NY. 10023. THE 1970 AMERICAN TV & RADIO COMMERCIALS FESTIVAL New rork City — June 7 8, 1971 Other U.S. & Foreign Citiej — AAoy-June ELIGIBILITY: Open to commercials broadcast in the U.S. and Canada for first time during 1970 and through Jan- uary 1971. No limit on entries from sponsors, agencies, station or produc- tion companies. ENTRY DEADLINE: March 1, 1971. FEES: TV-S50 per single entry, $85 per campaign. Radio-$35 per single entry, $50 per campaign. $35 to attend full day of screenings and award ceremonies. CAITGORIKS: TV — 14 product cate- gories plus Classics which must have been first telecast more than five years ago. Special International TV and Cine- ma category open to entries from other countries. Radio — 14 product cate- gories, various technique categories by market size. Optional competition for both TV and Radio is new "Effie" cate- gory for marketing effectiveness. JI'DGING: By ten regional councils of prominent advertising executives. Basic criteria for judgin)^ is each commercial's ability to commimicate its sales message, visual and aural appeal and general technique skill. AWARDS: "( lio" statuettes to "Bests" in each category, certificates to finalists. IMOKMMION: 16mm reel of winners, proiluct category reels and audio tapes available from American IV & Radio ( ommcrcials Festival, 311 I-. 60th St.. New York. NY. IIH)22. Phone: (212) 593 1900. 28 THE TENTH ANNUAL FILM FESTIVAL AMERICAN PERSONNEL & GUIDANCE ASSOCIATION Held in conjunction with the Annual APGA Convention at At'ontic City, New Jersey April 4-7, 1971 CATEGORIES: Films and filmstrips in the following categories will be pre- sented: Inter-Personal Relations; Educa- tional and Career Planning, Rehabilita- tion; Counseling: The Profession, Princi- ples and Techniques; and Guidance Films from other Countries. SELECTION: All films and filmstrips presented at the Film Festival are pre- viewed before the final invitation to the producer. Generally 75 to 100 films are previewed, and 25 to 30 are chosen. Se- lection is aimed to provide as wide a program as possible. AWARD: "Best Film: 1971 APGA Film Festival." The winner will be recognized by a plaque and receive coverage in the June issue of the Guidepost, APGA's nationally distributed newsletter. INFORMATION: Further information about APGA Film Festivals is available from: APGA Convention Film Festival, 1607 New Hampshire Avenue, N.W., Washington, D.C. :onn9. THE FOURTH ANNUAL ATLANTA INTERNATIONAL FILM FESTIVAL Atlonto, Go. June 19-26, 1971 MANAGEMENT: J. Hunter Todd. Ex- ecutive Director: Cyril Fleisher, Assistant Director. Mailing address: Drawer I325SK. Atlanta, 30324 USA Phone: (404) 633-4105. Cable: INTERFILM, USA. Telex: 54-2484. SUPPORTING GROUPS: "Forward At- lanta" (Atlanta Chamber of Commerce); The Atlanta Arts Alliance; INTER- FILM. CATEGORIES: (and entry fees): Fea- ture film ($200); short subjects ($50); television commercials ($30 each); ex- perimental films ($25), di>cumentary films ($50); student productions, no entry fee. AWARDS: Ihe Golden Phoenix (best of Festival); Ihe Silver Phoenix (best film in each category); Gold Medal Special Jury Awards (for distinction in special areas); Gold. Silver and Bronze Medals for best films in each division as; industrial; educational; sales training; economics; television; safely; public re- lations; sports; imderwater; peace, etc. orilKR AWARDS: The Golden Dove ibcsl fiiut of world peacel; The Eastern Ionosphere Award (best film dealing with flight; The Regency Hv.ill Award (best film bv a southern U.S. film pro- ducerl; INTI REM M Award (cash grant lo best student film; and Ihe "Eoiward Atlanta" Award (best film by an At lanta producer) H)tALI()N: Regency Hyatt Hotel Ex i hibition and convention in conjunctioi g. with festival including demonstration (di and seminars. Public screening will bt tO held at Symphony Hall of Atlanta Me i morial Arts Center. tin THE 7TH CHICAGO INTERNATIONAL FILM FESTIVAL Chicogo — November 7-21, 1971 CATEGORIF.S: Business & Industrial '■ film competition plus nine other cate- gories including television commercial and production, etc. ELIGIBILITY: 35mm. 16mm and vide tape may be entered in the industrial competition. Films producwl in 1970 oi 1971 are eligible. Each entry should b< K accompanied by a statement of purpose and specification of the particular audi« fi ence for which the film was intended. Entry fee is $35. ., AWARDS: Awards are made for com- mercially produced and in-plant pro- ^ duced films in the areas of sales, market- ,, ing, public relations, training and recruit- ing. .\ total of six Gold and Silver Hugo Awards are made in addition to the issu- ance of certificates of participation for all films accepted in the competition. SPECIAL FIL.MS: Industrial film en- tries which, because of budget, size, mul- tiplicity of images or screens, are termed "special" and treated in a separate cat- egory. SCREENING: Screening are free and open to the public. Thb includes threa screenings at the festival theater as well as additional industrial film programs at a separate location. INFORMATION: Address all inquinej^' to Michael J. Kutza, Director, 7th Chi-r cago International Film Festival, 12 E, Grand Axe. Room 301. Chicago, Illinois 60611. CINE COUNCIL OF INTERNATIONAL NONTHEATRICAL EVENTS, INC. 1201 Sixteenth St., N.W., Washington, D.C 20036 Area Code 202, 263 1136 265-6889 Managing Director, Anilo Price OFFICERS: 1969-70: PniuUnt. Reid H.l' Ra\'; I'lrsl I'ici- Prcsidrnt. Peter Cott,' I'/i-c Prcsiilcnt-Finaiuf, Charles Dana Bennett; Inlormation.WWWs H. Pratt, Jr.;^ Ffsliviils, Dr. .Anna 1.. Hyer; SctrclionsJl Rev. David O. Poindexler; Vice PrfsP\ h ilenl^al-liuv, Charles A. Bcmant. Ott Coclln, Ralph P. Creer, Elmily S. Jones; .Vcrrr7rirv. (V S. Knudsen; TrroMirir. Al- fred I-!. Bnich; Cttinlinnlinf; Din-cior, Dr. Harold E. Wigren; Manaeing Direc- tor. Anita S. Price; Past President, AldeiU H. I ivingslon. \ HONOR \KY LIFE BOARD MEM- HI KS: I sre Btanch. Dr. Carolyn Gusi, K.ilph Hoy. Rev. Michael Mullen. Frank BUSINESS SCREEN U ^ Kollins, Brig. Gen. Webb, (ret.) J. V .ilicr Evans. OVRD OF DIRECTORS: Dr Mal- S. Ferguson, John Flory, Dr. . L. Hyer, Dr. John B. Kuiper, Carl I I cnz. Alden H. Livingston, Daryl I. Iiilcr. Peter J. Mooney, Willis H. Pratt, r., Ira E. Thatcher, 1972: Charles A. leniant. Charles Dana Bennett, Alfred i. Bruch, Henry Herx. Thomas W. lope. Emily S. Jones. Stanlev Mcintosh, Edward Oglesby. David Z. Shefrin, Dr. tohcrt W. Wagner, Dr. Harold E. Wig- en :ATEG0RIES: Agriculture; Arts & drifts: Business & Industry; Education: ■niertainment: E.xperimental : History, Vrclicology and Anthropology; Medical ind Dental: Public Health: Rligion and iotial Documentary: Science: Short Doc imentary: Sports: Tclevion Documen- ar\: Travel: Amateur (Adult, Student ind Youth). iNTRY FEES: Professional films over 10 minutes. $50; Professional films from l.s to 30 minutes, $40; Professional films p to 1.'' minute. $30 Amateur and Stu- lenl films. $15. ENTRY DEADLINE: February 1, 1971. PURPOSE: CINE is a voluntary, non- srofit organization established to coordi- aate the selection of U.S. non-theatrical, short subject, and television documentary motion pictures (including government films) for submission to overseas film festivals. CINE is supported by interested patrons (associate, professional and sus- taining). THE 19TH ANNUAL COLUMBUS FILM FESTIVAL AND AWARDS Sponsored by the Film Council of Greater Columbus in association with the Columbus Areo Chomber o( Commerce Producers Showcase Screening at Co- lombus Athletic Club. October 21-22. Chris .4ward.s Banquet: Thursday. Oc- tober 21 at 7 p.m.. Columbus Athletic Club. ENTRIF>»: Film producers and spon- sors are invited to enter motion pictures produced in 1969. 1970 and 1971 pro- vided they have not been previously sub- mitted to any Columbus Film Festival. Bntries (in the categories enumerated below) must be accompanied by 4 x fi cards (for preview committees) noting type of audience intended. CATEGORIES & CHAIRMEN: Busi- ness & Industry (job training: sales pro- motion; industrial relations: public rela- tions; Nils Lindquisf, chairman. Lindy Productions. Inc.. 4784 North Hieh St.. Columbus, Ohio 43214. Information and Education (classroom instructional films: specialized instruction.-!!, general informa- tion): Wm. Schmitt, chairman. Center of Science & Industry. 280 E. Broad Street. Columbus. Ohio. 43215: Co-Chairman. (Social Studies). Glenn S. Bittner. 803 Dinvson Drive F.asl. Health & Mental Health (health & hygiene: mental health: general medicine; professional medicine: dental). Florence F. Fonle. .\ssoc. Pro- fessor of Health Education. Ohio State Universitv. 321 >V. 17th St., Columbus Ohio 43210; Travel U.S. & Foreign. Daniel F. Pnigh, Film Coimcil of Great- er Columbus. 280 East Broad St.. Co- lumbus. Ohio 43215. Religious Films. JANUARY, 1971 Miss Delures Sher«fUAL AWARDS CO>lPETrnON in recognition of outstandinc information films. The purpose of the IFPA awarils is to stimulate constant improvement in the quality of informational, public re- lations and educational films, and their effective utilization by industry, business, education and government CATEGORIF.S: Public Information, Technical Information, Promotion, In- dustrial Relations, Education and Enrich- ment. ENTRY INFORMATION: Any film completetl for release during the periinl August 1. 1970 through August I, 1971 More than one film may be submitted by the same member or organization. En- try fee per fi'm is $2.S for members. $40 for non-members. For .additional informa- tion, write Film Competitions Chairman, Information Film Prcxluccrs of .America, Inc., PO. Box 1470, Hollywood, (Cali- fornia 90028. THE 12TH ANNUAL INTERNATIONAL BROADCASTING AWARDS Sponsored by the Hollywood Rodio and Television Society ELIGIBILITY: Open to radio and tele- vision commercials broadcast during 1971 in any nation in the world. CATEGORIES: Twelve television and nine radio commercial categories. In addition, special sweepstakes awards for both television and radio at annual pres- entation dinner. JT'DGING: Forty creative screening panels meclinc in several countries make initial judging. Final judging panel con- sisting of 23 judges representing advertis- ing companies, .idvertising agencies, pro- duction companies and broadcasters. CRITERIA: Excellence in broadcast and television commercial presentation in- cludinc audio and visual quality, sales message impact, and overall technical skill and techniques. ENTRY FEES: TV-$25; Radio-$20 AW.VRDS: Special trophy present.ations to winners in 12 television and 9 radio caleoories. IBA awards to approximately 2.'iO finalists in judging. And. a special "Man of the Year" award presented an- nually to the person iudged the outstand- ing man of the year in international com- munications. INFORMATION: Additional informa- tion, entry forms and data on past win- ners may be obtained from the Holly- wood Radio and Television Society, In- ternational Broadcasting .Awards. 1717 N. Highland Avenue. Hollywood. Cali- fornia 00028. Phone: (21.3) 465-1183. 14TH INTERNATIONAL FILM & TV FESTIVAL OF NEW YORK October 19 22, 1971 Americana htotel PURPOSE: To honor thos- individuals and companies who contribute to the greatness of the industrv with their out- standing creations. A coincidental seminar held during the festival provides a show- case for new developments and a forum for the sharing of new ideas and tech- niques, CATF.GORIF5: Inclusive, encompassing all phases of film pr>cnlations. ENTRY INFORMATION: Anv produc- tkxi completed after September, 1970 is eligible for entry. TTiere is no limit to the number of films, programs or com- mercials which ma> be submitted. ENTRY DEADLINE: September 1. 1971. INFORMAIION: Complete data and entry information is available from Her- bert Rosen, festival chairman. Industrial Exhibitions. 121 \V 45ih St., New York, NV 10036. PRSA FILM FESTIVAL BACKGROUND: Sponsored by the Public Relations Society of America in conjunction with its annual conference. CATECORIE.S: 1 imited to public rela- tions films. Judging emphasis is on PR value of the film plus technical excel- k-nce. Additional information and festival criteria for 1971 will be .innounced at later date. LOCATION: 1971 awards ceremonies will be held in conjunction with annual PRS.\ conference in mid-November at the Washington-Hilton Hotel in Washing- ton, D.C. INFORMATION: For additional data and entry information write PRSA Film Festival. 845 Third Ave., New York, NY. 10022. THE 28TH ANNUAL NATIONAL SAFETY FILM CONTEST Sponsored by the Nationol Commitlee on Filmi for Safety IMC;iBLK FILMS: All motion pictures produced or released during 1970 whose primary objectives are safety or which have important accident prevention se- quences. Contest entry deadline will be March 5. 1971. CATEGORIF.S: Motion pictures. (16mm) in each of five fields: I. Occupational. 2. Home. 3. Traffic and transporl.ilion. 4. Recreational and Sports. 5. General. Judged separately are television and theatrical subjects, TV shorts and spots. AWARDS: Bronze Plaques will be awarded to top winners in each of the various areas of safety. Awards of Merit will be given to other films for special rcascms of subject trcalmcnt, production excellence and/or unusual contribution to safety. At the discretion of the judges, awards may be given separately for "in- struction-leaching." "dcKumenlary," and for "inspirational" purpose films. One of the plaque winning films may be dcsigtied "Safety Film of the Year »rul rei-iivc appropriate recognition. PRESENTATIONS: Films winning the Bronze Plaque will be shown Monday, fklobcr 25, 197 1 in the Grand Ballroom of the Conrad Hilton Hotel during the National Safety Congress and Exposi- tion la Chicago, Illinois. Plaquei will be presented at that time to represematives of sponsors of these films by the Com- mittee's chairman. Award of Merit win- ners will receive their awards after the final judging which is at thi- end of April. All winners will be notified imme- diately after the judging. INFOR.MATION ON AWARDS PRO- GRAM.S: Write to Wm. E. Wcndland, Secretary, National Committee on Films for Safety, 425 N. Michigan Ave.. 5th Floor. Chicago, Illinois, 60611. TRAVEL FILM FESTIVAL CATEGORIES: Government produced film featuring travel within U.S.; Gov- ernment produced film featuring foreign destination; Commercially produced film featuring travel within U.S.; Commer- cially produced featuring foreign travel; any entry featuring sports or outdoor recreation; any entry featuring travel or vacations using recreational vehicles. SPONSOR: The Travel Film Festival is co-sr>onsored by Sunset Magazine and H. Werner Buck Enterprises. ELIGIBILITY: Any film produced and/ or released between January 1, 1971 and December 31, 1971. Films should be 16mm and have English sound tracks or subtitles. AWARDS: Sunset Trophy and $500 Grand Prize to entry judged best of all categories. Winner in each category re- ceives placque. Best three films in each category shown during run of Sports & Vacation Show in several cities. INFORMATION: For information and entry details write Sunset Travel Film Festival. 1665 W. Kalella Ave., Anaheim, Calif. 92802. U.S. INDUSTRIAL FILM FESTIVAL Chicago — April 29, 1971 Polmer House Hotel BACKGROUND: The U.S. Industrial Film Festival was created in 1967 specifi- cally to serve the needs of the industrial film medium. The festival initiated the concept of separating entries by type of producer (see "Organi7.ation") and is the only industrial festival offering win- ners orchestrated color leader film high- lighting their achievement. OBJECTIVES: To highlight the indus- trial film and its effeclivenevs as a com- mimications medium; to provide pro- ducers, sponsors and distributors an op- portunity to showcase their productions; and to enable the industry to maintain an increasing standard of excellence through competitive comparison. EI.IGIBILIT\': Fnlrics from any coun- try produced or released within the year prior Id the March I deadline arc invited. Entry is limiled to 16mm industrial mo- NOTE: For entry forms and addi- tional information about any of the festivals listed, please write direct- ly to the festival, not to BUSINESS SCREEN. tion pictures and 35mm filmstrips pro- duccd for industry, associations, gov. ernmcnt or educational organizations. En- tries must be in Fjiglish, have English subtitles or accomf>.iniod by an English script. ORGANIZATION: Entries are separated by type of production into four groups: • Commercial productions • Government productions • In-planl productions • University productions Each entry is judgi-d within its own group. Each group contains 24 identical subject categories. Filmstrips are likewise separated from motion pictures utilizing the same groups and categories. JUDGING: Entries are rated on a point basis considering such factors as: effec- tiveness of film; audience motivation; clarity; photography and sound. AWARDS: Each entry receives a "Cer- tificate of Entry" acknowledging its receipt. One first place "Gold Camera" award is given for each subject category within each group for both motion pic- tiJres and filmstrips. Those films not win- ning a first place award but deemed of festival quality are presented a "Cer- tificate of Creative Excellence." Three special awards are presented each year. They are: The Busiiifs<: Screen magazine award to the outstanding Advertising- Sales Promotion film; the Back Stage Publicaiion award to the outstanding Public Relations entry and the Chair- man's Special award for outstanding creativity. FILMFEST SEMINAR: This year the festival will conduct a day-long seminar the day of the festival comprised of speakers, panelists and demonstrations of equipment. ENTRY DEADLINE: March I. 1971 INFORMATION: For complete detafls and entry information, write J. W. An- derson, chairman. U.S. Industrial Film Festival. Suite 216. 161 E. Grand Ave.. Chiaago. III. 60611. USA Cable: Filra- fest. IITH ANNUAL WESTERN HERITAGE AWARDS April 24, 1971 — Nationol Cowboy Hall of fome ond Western Heriloge Center Oklohomo City, Oklo. CATEGORIES: Western motion pic- lure, factual television program, fictioiial television program, documentary film. ELIGIBILITY: Any individual .organ- ization or company may enter its best Western productions in appropriate cate- gories released between January I, 1970 and April I. 1971. I6mm films. ENTRY DEADI INF.: January 8. 1971 AWARDS: Winners in each category will be presented a "Wrangler" trophy at annu.il ceremonies in Oklahoma City. INFORMATION: Write Western Heri- tace Awanls. National Cowboy HaD of F.ime. 1700 NE 63rd St.. Oklahom* City. Okla. 73111. r i: BUSINESS SCREEN *„ I THE MOST HONORED FILMS OF 1970 ^ The Annual "Consensus Selection" of Business Films Which Received Top Festival Awards in 1970 Business Screen presents and sal- utes the top award-winning business films of the past year; listed alpha- betically with some of their honors on the following pages. We include only those films having received four or more awards during 1970. This "consensus selection" is a fair and impartial compilation of the awards garnered by the films listed in various national and international (results supplied by the Council on International Nontheatrical Fvents) competitions. Anansi the Spider Producer: Gerald McDcrmott Films Inc. Distributor: Landmark Golden Eagle — CINE Certificates of Participation — Cracow-VII Inter'l Festival of Short Films EdInburgh-XXIV Film Festival Tehran-V Inter'l Festival of Films for Children Aniin/8 Producer: MPO Videotronics, Inc. Sponsor: Rohm and Haas Co. Golden Eagle — CINE Gold Medal — Atlanta Inter'l Film Festival Certificates of Participation — Florence-XI Inter'l Festival of Industrial Films CEIF Venice-XlII Golden Mercury Film Prize Appollo 12: Pinpoint for Science Producer: A-V Corporation Sponsor & Distributor: National Aeronautics & Space Administration Golden Eagle — CINE Certificates of Participation — Antalya — Turkey Film Festival Belgrade-VI Inter'l Festival of Scientific & Technical Films Brussels-VI Inter'l Week of Educational & Teaching Films Budapest-Electrotechnical Film Exhibition (BEF '70) Buenos Aires-VII Inter'l Exhibition of Scientific Films Edinburgh-XXIV Film Festival Rio De Janeiro-Il Inter'l Scientific Film Festival II TV Educational Review Rome-XVII Inter'l Electronic, Nuclear & Telecommunications Review Salerno-XXIII Inter'l Small-Sized Film Festival Trento-XIX Inter'l Festival of Mountain & Exploration Films Trieste-VIII Inter'l Festival of Science Fiction Films Beloved Island Producer & Distributor: S.A. Films, Inc. Sponsor: Roosevelt Campobcllo Inter'l Park Commission Golden Eagle — CINE Chris Certificate — Columbus Film Festival Certificates of Participation — Adelaide-Auckland-XI Inter'l Film Festival Brussels-XX Inter'l Week of Tourism & Folklore Films Brake Free Producer: Carson Davidson Productions Golden Eagle— CINE Silver Medal & Certificate-Venice- XXII Inter'l Exhibition of Films For Children Certificates of Participation — Buenos Aires-VII Inter'l Short Film Festival Cork-XV Film Festival Crj' of the Marsh Producer, Sponsor & Distributor — Bill Snyder Films Golden Eagle— CINE Chris Certificate-Columbus Film Festival Blue Ribbon-American Film Festival Certificate of Participation — Salerno-XXIII Inter'l Small-Sized Film Festival Dandelion Producer: John Perry Films Golden Eagle— CINE Certificates of Participation — Cork-XV Film Festival Edinburgh-XXIV Film Festival Gijon-VlII Inter'l Festival of Childrens Films Tehran-VII Inter'l Educational Film Festival Dnke Ellington at the While House Producer: USIA; Sidney J. Stiber Productions. Inc. Sponsor & Distributor: USIA Golden Eagle— CINE Certificates of Participation — Buenos Aires-VII Inter'l Short Film Festival Edinburgh-XXIV Film Festival Panama-VlII Inter'l Film Festival ESS ... A Touch of Tomorrow Producer: Vision Associates ' Sponsor: American Telephone & Telegraph Company Distributor: Local Bell Telephone Office: Modern Talking Picture Service. Inc.; Association-Sterling Films: Western Audio Visual Enterprises Golden Eagle— CINE Certificates of Participation — Belgrade-VI Inter'l Festival of Scientific & Technical Films Trieste-VII Inter'l Festival of Science Fiction Films Venice-XlII Golden Mercury Film Prize The Faces of Jocotepec Producer: James H. Reese Sponsor & Distributor: Education Communications Center, State University College at Brockport Golden Eagle— CINE Chris Certificate-Columbus Film Festival Certificates of Participation — Bilhao-XII Inter'l Exhibition of Documentary Films & Short Films Edinburgh-XXIV Film Festival Fish: Master of Movement Producer: Reela Films Distributor: Association-Sterling Golden Eagle— CINE Certificates of Participation — Padua-XV Inter'l Exhibition of Scientific & Educational Films Paris-VIII Inter'l Festival of Submarine Films Ustica-Inter'l Review of Underwater Films Venice-XXIl Inter'l Exhibition of Films for Children Freedom to Explore Producer: Audio Productions Sponsor: Alabama Space & Rocket Center Golden Eagle— CINE Chris Statuette-Columbus Film Festival Chris Certificate-Columbus Film Festival 1.1th IntL-rl Film & TV-Festival of New York From the Ground Up Producer, Sponsor & Distributor: Federal .Aviation Administration, Golden Eagle — CINE Chris Statuette-Columbus Film Festival Continued on next pag* JANUARY, 1971 31 MOST HONORED continued Chris Certificate-Columbus Film Festival Bronze Placque National Safety Council Gold Camera-U.S. Industrial Film Festival Certificates of Participation — Belgrade-V! Inter"! Festival of Scientific & Technical F-ilms Bilhao-XII Inter! Exhibition of Documentarv Films &: Short Films Budapest-Fleclrotechnical Film Exhibition (BEF '10) Venice-XlII Golden Mercury Film Prize Full Fathom Five Producer, Sponsor & Distributor: Pyramid Films Golden Eagle— CINE Certificates of Participation — Paris-VIII Inter! Festival of Submarine Films Usiica-Inter'l Review of Underwater Films Trieste-VIll Inter"! Festival of Science Fiction Films Golfers Certificates of Participation — Cologne-UNICA-GALA Amateur Film Festival Malta-IX Golden Knight Inter'l Amateur Film I'estival Marburg-II Inter"! Amateur Film Festival Tokyo-VII Inter"! Amateur Film Contest Grand Tour Producer: Vision Associates, Inc. Sponsor & Distributor: Pan American World Airlines Golden Eagle— CINE Chris Certificate-Columbus Film Festival Silver Medal-Atlanta Inter'l Film Festival Certificate of Participation — Brussels-XX Inter"! Week of Tourism & Folklore Films Hey, How About Ki|;ht Now? Producer: Henry Strauss Associates Sponsor & Distributor: Armco Steel Corporation Golden Eagle— CINE Chris Certificate-Columbus Film Festival 13th Inter'l Film & TV-Festival of New York Certificate of Participation — Florence-XI Inter'l Festival of Industrial Films CEIF How Many IJfi-iimc» Producer: Moynihan Assi>ciates, Inc. Chris Slatucttc-Columlnis Film Festival 32 Chris Certificate-Columbus Film Festival Gold Medal-Al!;mi.i Inter'! Film Festival Silver Medal-New York Film Festival I'm u Man Producer; Pclcr Rosen Productions Distributor: Contemporary Films, Ltd. McGraw-Hill; Inter'l Television Trading Corp. Golden Eagle— CINE Blue Ribbon-American Film Fesuval Chris Certificate-Columbus Film Festival Certificate of Participation — Venicc-XXI Inter'l Exhibition of Documentary & Short Films An Impression of John Steinbeck —Writer Producer: USIA: Donald Wrye Sponsor & Distributor: USIA Golden Faglc — CINE Certificates of Participation — .Anatalya-Turkey Film Festival Bilbao-XII Inter'l Exhibition of Documentary Film & Short Films Buenos .Mres-VII Inter'l Short Film Festival Edinburgh-XXIV Film Festival New Delhi-IV Inter'l Film Festival of India Tokyo, Osaka, Kanai, etc-XVII Inter"! Cultural & Scientific Film Festival Venice-XIII Golden Mercury Film Prize Tel Aviv-III Israeli Inter'l Film Festival Inland Sea Odyssey Producer: Mario Ghio Production Group, Ltd. Sponsor: Kiekhaefer Mercury Corp. Distributor: United Artists Corp. Golden Eagle— CINE 13th Inter"! Film & TV-Festival of New York Certificates of Participation — Antalya-Turkey Film Festival Brusscls-XX Inter'l Week of Tourism and Folklore Films Florence-XI Inter'l I'cstival of Industrial Films in The Company of Men Producer: William Greaves Productions Inc. Chris Statuette-Columbus Film Festival Chris Certificate-Columbus Film Festival Gold Medal-Atlanta Inter'l I'ilm Festival fSpccial Jury Award) Blue Ribbon-American l-ilm Festival It Couldn't Be l>oiie Producer: Mendelson Productions, Ixic. Sponsor: .American Telephone & Telegraph Co. Golden Eagle— CINE Chris Certificate-Columbus Film Festival 13th Inter'l Film & TV-Festival of New York Certificates of Participation — Cordoba-IV Inter'l Festival of Experimental & Documentary' Film Mannheim-XIX Inter'l Film Week ■ Li IDd I f.T Kites to Capsules Producer, Sponsor & Distributor: Centron Corporation, Inc. Golden Eagle— CINE Chris Certificate-Columbus Film Festival Silver Cindy-IFPA Film Festival Gold Camera-U.S. Industrial Film Festival Certificates of Participation — Belgrade VI Inter'l Festival of Scientific & Technical Films Bilbao-XII Inter'l Exhibition of Documentary Film & Short Films Edinburgh-XXIV Film Festival Salcrno-XXIII Inter'l Small-Sized Film Festival Tehran-VII Inter'l Educational Filn Festival Trieste-VIII Inter'l Festival of Science Fiction Films Venice-XIII Golden Mercury Film Prize m c tail Light Producer & Distributor: Owen Murphy Productions, Inc. Sponsor: American Telephone & Telegraph Company Golden Eagle— CINE Certificates of Participation — Budapcst-Electrotechnical Film Exhibition (BEF '70) Cannes-XXIlI Inter'l Film Festivaj Colombo-Ill Inter"! Film Review oj Colombo (Ceylon) Cracow-VIl Inter'l Festival of Short Films Edinburgh-XXIV Film Festival 1 he Martian Investigators Producer: Robert Drew .Associates Sponsor & Distributor: National .Aeronautics & Space .Administratioo Golden Eiigle — CINE Chris Certificate Columbus Film Festival Certificates of Participation- Budapest-V Festival of Technical Films Rome-XVII Inter'l Electronic, Nuclcai & Telecommunication Review Rio Dc Janeiro-II Inter'! Scientific I'ilm Festival Rome-VI Inter'l Review of Didactic Films & II Inter'l Review of TV Educational Films Trcnto-XIX Inter'l Icstival of Moun- tain & Exploration Films BUSINESS SCREEN Vei Micro 'reducer: Owen Murphy Productions, Iponsor: Western FJectric Co . Inc. Distributor: Western Electric Co. nc; Tocal Bell Telephone Companies and Association-Sterling Films Golden F.agle — CINE Silver Hugo-Chicago Film Festival Grand Prize Award-PRSA Film Festival Silver Phoenix-Atlanta Inter"! Film Festival Silver Cindy-IFPA Film Festival Gold Camcra-U.S. Industrial Film Festival Certificates of Participation- Belgrade VI Inter'l Festival of Scientific & Technical Films Budapest-EIectrotechnical Film Exhibition (BEF '701 •adua-XV Inter'l Exhibition of Scien- tific & Educational Films Trieste-VIII Inter"l Festival of Science Fiction Films I Microsecond Producer & Distributor: Dan McLaughlin Sponsor: IBM Corporation ' Golden Eagle — CINE Certificates of Participation- uordoba-IV Inter'l Festival of Experi- mental & Documentary Films >acow-VII Inter'l Festival of Short Films Padua-XV Inter'l Exhibiton of Scientific & Educational Films Venice-XXn Inter'l Exhibition of \ Films for Children Milte's Race Producer: Summit Films. Inc. Sponsor & Distributer: Waterville Company, Inc. Golden Eagle — CINE Chris Certificate-Columbus Film Festival Certificates of Participation- iCranj-III Inter'l Festival of Sports & Tourist Films Frento-XIX Inter'l Festival of Moun- tain & Exploration Films Venice-XXII Inter'l Exhibition of Films for Children TTie Moebius Flip Producer: Summit Films. Inc. Sponsor: Hart Ski Co.: TWA; Ski Magazine; White Stag Distributor: Modern Talking Picture Service, Inc.; Association-Sterling Films; TWA Sales Golden Eagle — CINE Gold Camcra-U.S. Industrial Film Festival Certificates of Participation- Edinburgh-XXIV Film Festival Kranj-III Inter'l Festival of Sports and Tourist Films Trento-XIX Inter'l Festival of Moun- tain & Exploration Films Venice-XIII Ciolden Mercury Film Prize Number One Bush Producer: John J. Hennessy Motion Picture Sponsor; Crown /.cllerbach Corp. 1.1th Inter'l Film & TV-Festival of New York Chris Statuette-Columbus Film Festival Chris Certificate-Columbus Film Festival Category IV Winner-PRSA Film Festival Gold Camera-U.S. Industrial Film Festival Nzuri: Elasl .Africa Producer: Summit Films. Inc. Sponsor: Trans World Airlines Distributor: Association-Sterling Films Gold Medal-Atlanta Inter'l Film Festival Golden Eagle — CINE Chris Certificate-Columbus Film Festival Certificate of Participation- Tehran-V Inter'l Festival of Films For Children Oceanographer in tlic Polar Regions Producer: Audio Productions, Inc. Sponsor: Oceanographer of the Navy Distributor: Naval Photographic Center Golden Eagle — CINE Venice-XII Golden Mercury Film Prize Certificates of Partipication- Buenos Aires-VII Inter'l Exhibition of Scientific Films Milan-XI Inter'l Review of Maritime Documentaries Rio De Janciro-II Inter'l Scientific Film Festival Rome-XVII Inter'l Electronic, Nuclear & Telecommunications Review Trento-XIX Inter'l Festival of Moun- tain & Exploration Films Of Men and Demons Producer: The Hubley Studio. Inc. Sponsor: IBM World Trade Corp. Distributor: Modern Talking Picture Service, Inc.; Paramount Pictures Golden Eiigle — CINE Certificates of Participation- Buenos .Aires-VII Inter'l Short Film Festival Mannheim-XIX Inter'l Film Week Nyon-II Inter'l Film Festival Salerno-XXIII Inter'l Small-Sized Film Festival Venice-XXVI Inter'l Exhibition of Documentary & Short Films One Man: Blaine Johnson Producers: United States Information .Agency; Guggengcim Productions, Inc. Sponsor & Distributor: USIA Golden Eagle — CINE Venic-XIlI Golden Mcrcruy Film Prize Certificates of Participation- Belgrade VI Inter'l Festival of Scientific & Technical Films Buenos Aires-VII Inter'l Short Film Festival Tehran-VIl Inter'l Educational Film Festival Outward Bound Producer: Summit Films. Inc. Sponsor: Outwaril Bound, Inc. Golden Eagle — CINE Silver Cindy- IFPA Film Festival Chris Certificate-Columbus Film Festival Gold Camera-U.S. Industrial Film Festival Certificates of Participation- Kranj-IIl Inter'l Festival of Sports and Tourist Films Oberhausen-II Inter'l Sports Film Festival Tehran-VII Inter'l Educational Film Festival Reflections of a Company Producer: John J. Hennessy Motion Pictures Sponsor: Crown Zcllerbach Corp. Distributor: Modern Talking Picture .Service, Inc.; Crown Zcllerbach Corporation Golden Eagle — CINE Silver Cindy-IFPA Film Festival Chris Certificate-Columbus Film Festival Silver Medal-Atlanta Inter'l Film Festival Rodeo Producer: Concepts Unlimited Distributor: Marlin Motion Pictures Ltd.; Cinema V Golden Eagle — CINE Certificates of Participation- Berlin-XX Inter'l Film Festival Buenos Aircs-VIl Inter'l Short Film Festival Edinburgh-XXIV Film Festival Tehran-V Inter'l Festival of Films for Children Storm of Strangers Producer & Sponsor: National Com- munications Foundation Distributor: ACI Golden Eagle — CINE Blue Ribbon-American Film Festival Gold Medal-Atlanta Inter'l Film Festival Chris Certificate-Columbus Film Festival Continued on next page JANUARY, 1971 33 MOST HONORED continued Certificates of Participation- Edinburgh-XXlV Film Festival Venice-XXI Inter! Fxhibition of Documentary & Short Films The Stronger Producer: Young Productions Sponsor & Distributor: Doubleday Multimedia Golden Hagle — CINE Blue Ribbon-American Film Festival Certificates of Participation- Adelaide-Auckland-XI Intcr'l Film Festival Edinburgh-XXIV Film Festival Turned On Producer: Pyramid Films Sponsor: Warren Miller Distributor: Pyramid Films; United Artists Golden Eagle — CINE Certificates of Participation- Colombo-Ill Intcr'l Film Review of Colombo (Ceylon) Kranj-III Interl Festival of Sports & Tourist Films circle 131 on reader service card ■.E BE SENSITIVE. .PRESSURE SENSITIVE 100 OR 100,000 LABELS FROM YOUR ARTWORK OR OURS TITLE IIUUSE LABELS 723 StWAnO SI.IO^ANGEllS. CALIF 90038 circle 132 on reader service card SUPER-8 DUPLICATES Finest-Quality Kodachrome COLOR or BLACK & WHITE • PWriSSIONALS: Wf art SpwulisH in 'jn.m or IGiTim lo 8mm or Supt't Rdtuctionv Dmrn 10 Itmm Bloii Up; ^ A i B Roll Pnnlmj DiiMii ( 16mm [d-.lmjn InlMOfii. -^ 8mm & 16mm Eastnun Color Mtiit Prinlj ^ 6 & W Rcverul Dupn i, Dup Nt|v • B * W fmiUn Releaw Piints it Siii|lt 8mm Piinlmt it Soundslnppini if SplKinj. ttr 4t FAST SERVICE on Moil-Orders # FINEST DUALITY WORK' # Guaranteed SATISFACTION! P Um lor our Ijirsi PROF[SSION*L Putt U5I wiiit, ivpi s. ^^nr ^^(ift4AO^ yfkUl^l FILM LABS. irO* W OlIVI Av«, (URtANK, CAIIF. 9IS0S circle 134 ri.i'Irr Mjr j\i. .ifj Oberhausen-H Interl Sports Film Festival Panama-VIlI Intcr'l Film Festival Salerno-XXIll Intcr'l Small-Sized Film Festival Trento-XIX Interl Festival of Moun- tain & Exploration Films Venice-XXIl Intcr'l Fxhibition of Films for Children Up Is Down Producer: Goldsholl & Associates 13th Intcr'l Film & TV-Festival of New York Chris Statuette-Columbus Film Festival Chris Certificate-Columbus Film Festival Golden Dove Award-Atlanta Inter'l Film Festival (Best Film Con- tributing to World Peace) The Wad and the Worm Producer: Doug Smith (Age 15) Golden Eagle — CINE Certificates of Participation- Cannes-XXIII Interl Festival of Amateur Films Malta-IX Golden Knight Inter'l Amateur Film Festival Tokyo-VII Inter'l Amateur Film Contest The Warm Coat Producer & Sponsor: U. S. Atomic Energy Commission Distributor: USAEC Domestic Foreign Film Libraries; USAEC Div. of Public Information, Audio Visual Branch Golden Eagle — CINE Certificates of Participation- Buenos Aires-Vll Inter'l Exhibition of Scientific Films Romc-XVII Inter'l Electronic, Nuclear & Telecommunications Review Salerno-XXIlI Inter'l Small-Sized Film Festival Tours-XIV Inter'l Festival of Short Films Ihe Way of a Trout Producer: James W. Wilkie Sponsor: Continental Machines, Inc. Golden Eagle — CINE C hris Certificate-Columbus Film Festival Blue Ribbon-American Film Festival Certificate of Participation- Obcrhausen-II Inter'l Sports Film Festival West Icxas Producer: West Texas Company Sponsor: University of Southern Calif 1.3th Intcr'l Film & IV-Festival of New York Chris Statuette-Columbus Film Festival Certificates of Participation- Malta-IX Golden Knight Intcr'l Amateur Film Festival Mannheim-XIX Inter'l Film Week Venice-XXI Interl Exhibition of Documentary & Short Films We Used To Call It Printin|> Producer: Peckham Productions, Ii> Sponsor: E.I. DuPont de Nemou &. Co. Distributor: Association-Sterling Films Golden Eagle — CINE Gold Cindy-IFPA Film Festival 13th Inter'l Film & TV-Festival New York Chris Certificate-Columbus Film Festival Gold Medal-Atlanta Inter'l Film Festival Blue Ribbon-American Film Festiv Gold Camera-US. Industrial Film Festival Certificates of Participation- Rorence-XI Inter'l Festival of Ii dustrial Films Venice-XIII Golden Mercury Film !J0 0 111 What Will Poor Robin Do Ihcn? Producer: Dennis Knife Productioi Sponsor: Merck Sharp & Dohmc Distributor: Association-Sterling Films Golden Eagle — CINE Chris Certificate-Columbus Film Festival Certificate of Participation- Buenos Aires- VI I Inter'l Exhibitio of Scientific Films Woman Is Producer: Fred A. Niles Communici ^' tions Center, Inc. Sponsor: American Standard, Inc Golden Eagle — CINE Chris Statuette-Columbus Film Festival Chris Certificate-Columbus Film Festival Certificate of Participation- Venice-XIII Golden Mercury Fil Prize ol IB ml L U in i ! ilffit km bi topi iW X-Ra>, ritnrsound, iiiid I hernio- ^raphv in DiucnosLs Producer: Schenkcrfilm. Munich Sponsor: The Upjohn Company Distributor: The Upjohn Internatio Film Library; Upjohn Internation Golden Eagle — CINE Gold Camera-US. Industrial Filmf^j, Festival Silver Medal-Atlanta Inier'l Film l-cslival Chris Statuette-Columbus Film Festival Chris Certificate-Columbus Film Festival Certificate of Participation London-British Medical .-VssLviation Film Competition 1970 ftlol IV/i AUJO Ik '! Nbli Ids 3« 34 BUSINESS SCREEN picture parade REVIEWS AND PREVIEWS OF NEW VISUALS new this month ASSOCIATION-STERLING FILMS Discoverinf! the Orient presents a :oIorfuI, informative introduction to rhailand. Hong Kong and Macao, Taiwan and Japan. Presented by Ja- lan Air Lines, 26 minutes. A Day in Tokyo is a fascinating ook at the old and the new in the .apital of Japan, the largest city in he world. 23 minutes. Color. JAL. (Glimpse.'! of Enchanting Japan looks n on life and customs of the Jap- anese people surrounded by their rountry's gorgeous scenery. 30 min- ites Color. JAL. The Inland Sea of Japan is a jour- ^c\ through the Seto Naikai, a re- ■iiii of blue seas and pine-studded isl.inds so picturesque that poets have lescribed it as "half-Heaven, half- crating farm . . . animals . . . crops . . . garden . . . Conestogij wagon . , . blacksmith shop . . . old .Amish buggies . . , covered bridge. Produced by Sam Schulman Produc- tions, this delightfully entertaining ■., short on the .Amish way of life is< sponsored by .Amish Farm and House.< It is for theatrical distribution. Through the Mill — The Mill is a spectacular exhibit — a replica of a real textile mill — - in Burlington House, the new headquarters for Bur- lington Industries in New York City To help publicize this outstanding at- traction, Burlington has sponsored i this \i-\i minute color film of a group of excited youngsters "going through the mill." The film was pro- duced by Jacoby/Storm Productions; the exhibit was designed by Chcrmay- eff & Gcismar, whose work includes the V S Pavilions at Expos '67 and •70. N« PS ISSI ^11! BUSINESS SCREEN NATIONAL AUDIOVISUAL CENTER Are Dnif>.n the ground glass is the s.iiiic size as the endoscopic image and allows BUSINESS SCREEN i Jear unimpeded viewing. Reposi- 'ioning of tlie Remote Control out- ;t allows easier access to the cam- ra controls when filming with the in-off switch remotely controlled. ^or further information, write Her- ic Corp/Cinema Beaulieu, 14225 Centura Boulevard . Sherman Oaks, , lalifornia 91403. rV Camera System Sees in the Dark {pectran's Night Hawk TV camera ees in total darkness providing a licturc as bright and clear as one aken under standard lighting. The ystem also performs well in visible ight. It consists of a IR source, a itandard CCTV camera, and a tube nounted on the camera which con- 'erts infrared light to visible light. \ variety of spotlights and flood- ights and a comprehensive range of enses are available. Spectran. Inc. circle 205 on reader service card '^\flodular TV System Provides Vlaximum Versatility riie Dage 800 television camera is oinpact and self-contained, and vcighs only 15 pounds. It is switch- selectable for random interlace or external drive. A third position of the switch selects another drive mode, which can be crystal-driven horizontal, 2:1 interlace, or EIA RS-170, depending on the sync generator desired. Sync generator cards arc plug-in modules and can be interchanged with the camera control unit to provide a wider range of operating modes. The cam- era is convertible to 525/60, 625/ 50, 873/60 and 945/60 line-scan rates. The camera is the basic module in a TV system which can be ex- panded to suit the users needs. Visual Educom, Inc. circle 206 on reader service card implementation DuKane Adds Cassette Model to "Flip-Top" Line The Cassette Flip-Top is an auto- matic sound filmstrip projector that looks like an attache case until the screen is snapped open to present a brilliant, clear audiovisual story. The 35mm pictures are changed automatically in synchronization from electronic signals on the cas- sette using DuKane's 50Hz system. The cassette is compact, weighs less than 4 ounces and provides both high quality sound and inexpensive duplication. DuKane Corporation. circle 207 on reader service card Synchrotutor Cassette Features Auto Stop and Slide Sync The Synchrotutor is a compact cas- sette playback unit designed to pro- vide schools and industry with maxi- mum flexibility in the use of self- paced audiovisual learning pro- grams. It is a flush mount unit which offers synchronized sound and slide /filmstrip projection and automatic stop using a single pre- recorded cassette. It features a dual Continued on next page LUXOR your One-Sfop Shopping Center ^ f and /i 'free for Audio Visual Olid Instructional MateriaU ilinn and Storage Requirements calalog describing over 250 products for organizing and re- trieving instructional materials, plus mobile AV equipment bases 3 LUXOR Audio Visual Materials libraries Inc Jack C. Coffey Co 104 lake View Ave. Wjukegan, III. 600U circle 121 on reader service card CUE OFFERS YOU SOMETH NG NO OTHER CASSEHE MANUFACTURER Now available: the only automatic repeating cas- sette that carries a message up to twenty minutes in length ... a message in voice or music that can automatically repeat thousands of times without appreciable difference in the superb sound quality. Perfect for almost anything that has to be said more than once: audio-visual needs, slide films, point of sales displays, lan- guage study, training sessions, memoriza- tion through repetition, etc. Now being used in many audio-visual systems. Available in 3 ways, all with exclusive Mirocron lubricated tape. 1) Asseitibled and ready for you to record. 2) Pre-recorded with your message. 3) As bulk parts for your assembly. YES! Hearing is believing. Send me a sam- ple of your repeating cassette. Enclosed is $10. to be applied to my first order. CUE RECORDING, 117 W. 46lh St., N.Y. 10036 (212» PL 7-3641 or 765-1742 Dept. A. | I □ Send me informalion about your J I standard Cassette duplicating i I City. -Zip. circle 139 on reader service card lANUARY, 1971 39 THE "PROS" HAVE IT Animation professionals are all in favor of MAGNABAR", (he disc with Accurate, positive bar positioning Both 12 and 16 fields— just re- verse top and bottom bars to cfiange - Tfiree full Nortfi & South field positions Easy movement, and no thumb- screws A price of only $135.00 12 field-only unit: $115.00 For more information write or coll Hubbard Hunt FAX COMPANY 475 S. Santa Anita Ave. Pasadena, Calif. 91 107 213 681-3084 Dealers— let us lell YOU more! circle 124 on reader service card Quality-Bllt Film Shipping Cases • Best quality domestic fibre • Heavy steel corners for added protection • Durable 1" web straps • Large address card holder with positive retainer spring • Sizes from 400' to 2000' OIHKR •on \l n V HIM" ITEMS: .Salon I'linl Sliippin); Cases • Sound Slidrfiliii Slii|i|iiiif; Cases (for Tran- MTi|>lions & I'llinslrips) • Kiliiislrip ShippiiiK Cases (hold up lo 6 strips plin M liplsV Write I'lr Ciilaliif, SCHUESSLER CASE CO. 3020 W. Si. Paul Av«. Chicago, III. 60447 (312) 227-0027 circle 140 on reader service card NEW PRODUCTS continued track playback system which pre- vents signal bleed or crosstalk. The Synchrotutor can be pro- grammed to advance an automatic slide or filmstrip projector in syn- chronization with the accompanying audio track, and at the same time, be programmed to stop at prede- termined points to enable the trainee to perform a task or make a response. North American Philips Corp. circle 208 on reader service card Filmstrip Sound Projector Combinations Two fully automatic filmstrip sound projectors with built-in 30 '50 cycle circuit feature solid-state circuitry with silicon transistors for wide frequency response; accurate 4- speed gear drive turntable: dynam- ically balanced tone arm with safety lock, and all-speed flip-type cart- ridge; built-in recepticlc for pro- jector. The model 40 is for audiences up hi 75 people and has a 6" remote speaker with 25' cable. The model 60 has a built-in screen for small groups or study carrel. Standard Projector & F.quipntent Co. circle 209 on rp.ider service card Programming Tape Recorder Features Two Pulses The C'oxco Series ^' progr;unming cassette tape rccmm lavv stock as supplied by the film manufacturer. Another use of the terms is to identilv the image-emulsion position of a piece of film already processed. Three dif- ferent meanings for the same term naturally cause confusion, so what standards can the industry adopt that would eliminate the present ambiguity with the least amount of confusion? As editors often use more than two rolls to achieve the effects desired, or to preserve the original film in an uncut condition, additional letters following .-X and B, such as C, D, E, F, etc. are needed. I suggest this use of the terms for printing rolls should be continued without change. I recommend that the use of A and B in refer- ence to the type of wind of raw stock be discontinued and other letters substituted. Reference to the American National Standard ph22.75 indicates; '. . . When a roll of motion picture raw stock is held so that the roll of film is above and away from the observer and the film end unwinds from the side of the roll which is toward the observer and down, wind- ing A shall have the reference edge of the film (the edge closest to the perforations! along the left side: winding B shall have the reference edge of the film along the right side." My recommendation is that the letter "L" be used to identify the left side (now A wind) and the letter "R" to identify the right side (now B windi. As raw stock winding essentially concerns only laboratories and sound recording studios whose personnel are already C|uile familiar with the use of both winds, this change in identifi- cation should present no problem. Normally, the film manufacturer supplies T6mm raw stock with the emulsion side of the film in, toward the center of the roll, but the emulsion position should be indicated on the label of the can, preceding the letter L or R. The code letters El would idenlif\' emulsion side in and EO emulsion out. Adopting the letters L and R instead of A and B would ac- tually be an improvement because the letters themselves specify the perf position. The next use of the terms is in reference to iniage-emulsion position. Originally, both 35mm and 16mm silent film had perforations on both edges. When optical sound was introduced to 35mm, the track was placed inside and adjoin- ing the perforations on one side, which de- creased the size of the picture area. On the smaller gauge 16mm film however, it was sug- gested that one row of perforations on one edge be deleted in order to make room for the new optical track. This resulted in no sacri- fice of picture size. The newly engineered 16mm sound projector, of course, had to have sprockets with teeth onl>' on one side. So, it was impossible to flop the film over because the single perforated edge would be on the wrong side. Two things were necessary- for the new sound track — it had to have the perfora- tions on the correct edge of the film, and the emulsion position must be compatible with the picture negative. The film manufacturer supplies rasv slock in two winds — A and B. If negative film is exposed in the camera, then B-wind raw stock must be used when recording the appropriate nega- tive sound track The winds A and B were very new to the trade so a lot of confusion resulted. \o suitable standard existed for indicating the emulsion position of dcvflopcil film. For want of a standard, the industry improvised anci made its own. The emulsion position of the picture film, even though double perforated, was often referred to in the same term as the wind of the raw stock used when recording a sound track with the correct emulsion position for printing with the picture film. For years 1 patted myself on the back because I considered myself an authority on image- emulsion position. This education was a costiv one, because in 1941, before the advent of magnetic tape, I personally went on a three (.la\ location recording job and used the wrong wind raw stock. Alter that I made it my busi- ness to understand the winds thoroughly. After the war many producers were making similar mistakes, so in 1948 I wrote a series of tech- nical articles, one of which was on A and B wind. Later I rewrote my article for the Hand- book of the Association of Cinema Laboratories. In the handbook 1 accepted the erroneous use of the terms because it was the easiest wa\ to explain it. Now, however, with the con- fusion between three meanings for the same terms, I suggest we drop the use of the terms .A and B in reference to image-emulsion posi- tion and adopt another standard. A simple solution to the problem would be to think in terms of the first piece of ec|uipment that is used to photograph our subject — the camera, and the last piece of equipment — the [irojeclor. When film is threaded into a camera the emulsion always faces the lens, so why not call this position — "forward," emulsion away from the lens would be called — "reverse." When projecting the camera film after process- ing. It IS also necessary to place the emulsion again (ouard the lens so that our image will appear with the correct orientation as to right and left. If we photographed a right-handed baiter and projected it with the emulsion in the "forward" position, the image on the screen would appear to be batting right- handed. This silent film has perforations on both sides so it really has no designated wind. If we make a contact print of our camera film, the emulsion of one film is in direct contact with the emulsion of the other and therefore forms a mirror or "reverse" image (erroneously called A wind). If we project this print, it will be necessary for us to thread the emulsion of the print ,iway from the lens or in the "reverse" position so our right-handed batter doesn't become a switch hitter. Remember — "forward" image-emulsion position IS always towjrd the lens, and reverse" is jway from the lens. Simple, isn't it? Our industry should modify the meanings of the terms A and B, but in order to avoid con- fusion I recommend that all three problems be attacked at the same time. byron .-'{Jfe I circle 145 on reader service card To Improve Production Quality Go JH Convention Assistance Motion Picture Plans Sales Meetings and Specifications Field Services Projection Services Supervisory Training Closed Circuit TV Quality Control Programs Sales Training & Retail Training Project Supervision with Sl) Total Responsibility for Security and Delivery to Meet Your Deadline Comprehensive Consultation Services 7^ JAM HANDY (^.ya^^^^2:^^ is set up to tielp you wittiout prejudice as to the methods chosen that will serve your purpose DetroK New York Atlanta Hollywood 313TR5-2450 212JU24060 404 688 7499 213 463 2321 2821 £ Grand BM. 1775 Broadway 230PeachlreeSI.N W 1580 N. Vine SI. circle 146 on reader service card n tinkr\\^\j\jr\ t uiir-*v^^ o^^v'ti^v^vi^^ii t \ju^.i\^r^t t\yt^ Bu^Dess > BUSINESS IN- DIVISION ;H 5 r371 HE VISUAL COMMUNICATIONS MAGAZINE ^U EXCLUSIVE INTERVIEW WITH lAMISON HANDY. FEBRUARY 1971 .US- IE CASSEHES tE COMING .r^^ \ \ «« Is your press release Deing >vatched? Remtmbcr the public service spot for the American Heart Association you saw on TV the other night.'' Or tlie film clip alx:)ur that new car on the evenini; news? Press releases hke these give you a unique opportunity to bring your message to the largest jxissible aiiilicnce in the most convincini; climate. And now Modern — the largest distributor of sponsored films to television — is offering a new service to help you get the best possible coverage. We call it the Modern TV Newsfilm Network. Here's how it works: You supply us with l6mm-sound footage. Plus a script for TV commentators who prefer to do their own narration. ^ We'll take it from there. To hundreds of television stations that use these film clips regularly. (We know, because we work with them all the time.) And at the end of 60 days, we'll send you a report of which stations used your film, and how many people saw it. Want to know more? Call or write for our free TV Newsfilm Kir. It's available for immediate release. Modem Talking Picture Service, Inc. 1212 Avenue of ihc Americas. New ^'ork. NY. 100 16 World's largest distributor of sponsored films and video tapes: The Fifth Medium. circle 102 uii redder service card 3u If you carft come, write. We created this new audio visual showroom especially for you. In it, you'll find the most sophisticated equipment a\ailable today; e\'er>tliing from rear screen projectors to closed circuit television systems. Ix^aded with film or tape and ready to operate. But if you can't come, write for our new catalog. Besides reprcscnnnm us by the day the week, c^r the month Or you can buy trom us. In either case, we brief you on the available equip- ment Familiarize you with the way it works. Assist you in selectinu; the projector best suited to your needs And put the entire packajje. tilm and projector, in the hands of your salesmen Visit our new shouroom and get the complete pic- ture. But it you can't come, write for our new catalog; Projection Systems International, Dept. BS-JF, 305 East 45th Street, New York. NY 10017 PROJECTION SYSTEMS INTERNATIONAL A Division of Cine Magnetics, Inc. 305 Ejst 45th Strcxt. Now "iork. N' ^ 10017 ( 212) 682-0995 circle 103 on reader service card ^FEBRUARY, 1971 Byron Announces One -day Service FOR PROCESSIC^ EASTMAN EKTACHOvIE FILM fty ,11 ■i* In by 9 am and out by 5 pm. We process the new Eastman Ektochrome ECO or EF and make on inked edged numbered Ektochrome Work Print in less than 8 hours. Byron also offers an Ektochrome Sound Answer Print of the finest quality in less than 3 hours. ELECTRON BEAM RECORDING FOR BLACK AND WHITE MOTION PICTURES 6$ K Sttaal. Norlhaoil, Woihlnglon. DC. 20002 • 202 783 271 World's most sophisticated Film laborotor circle 104 on reader service card ^j BUSINESS SCREEN BOB SEYMOUR Publisher LON B. GREGORY Editor & Assistant Publisher 0. H. COELLN Founder & Consultant AUDREY RIODELL Advertising Service Mgr. OFFICES East: Bob Seymour 757 Third Ave. New York, N.Y. 10017 Ph. (212) 572-4853 Midwest: Lon B. Gregory 402 W. Liberty Dr. Wheaton, Illinois 60187 Ph. (312) 653-4040 West: H. L. Mitchell 1450 Lorain Rd. San Marino, Ca. 91108 Ph. (213) 283-4394/463-4891 HARCOURT BRACE JOVANOVICH PUBLICATIONS 1 JOHN B. GELLATLY President RICHARD MOELLER Treasurer LARS FLADMARK Senior Vice President HARRY RAMALEY Vice President TOM GRENEY Vice President JIM GHERNA Vice President EDWARD CROWELL Director of Marketing Services wCTwwn THE VISUAL COMMUNICATIONS MAGAZINE FEBRUARY 1971 / VOLUME J2 / NUMBER 2 features THE CASSETTES ARE COMING Survey shows industry users preparing 23 THE CASSETTES: A COMPARATIVE ANALYSIS Features of various systems compared 26 CASSETTES: THE END OF THE BEGINNING Howard Zuckerman speaks for commercial users 27 EVR: FROM PROMISE TO REALITY Robert Brockway explains EVR's current status 28 WHAT ABOUT SOFTWARE? Sam Gale outlines one company's preparation 29 CASSETTES AND BEYOND— USER LEADERS SPEAK OUT NITA's Tom Hatcher and lAVA's Dr. Lee Coyle 30 JAMISON HANDY— FOUNDER OF BUSINESS A-Vs An exclusive interview with an A-V pioneer 33 departments GLEANINGS By Lon B. Gregory 6 THE AUDIOVISUAL CALENDAR Upcoming events 8 RIGHT OFF THE NEWSREEL Current trends and activities 9 THE SCREEN EXECUTIVE Personnel notes JJ THE CAMERA EYE By 0. H. Coelln 15 PARADOX By Stanford Sobel 20 COMMENT By J. W. Anderson ^ PICTURE PARADE Film revievi/s and previews 36 NEW PRODUCTS REVIEW New equipment and services 39 THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS 42 BUSINESS SCREEN MARKETPLACE Classified advertising 43 REFERENCE SHELF Helpful books and literature 44 INDEX TO ADVERTISERS IN THIS ISSUE ** READER SERVICE CARD For more information 45 A HARCOURT BRACE JOVANOVICH PUBLICATION J*|^ RUSINBS SCREEH it p«ibli«h*d monthly by H.rcourt Br«c« Jov«»o»ich f«Wic«tio<». Corp<>f«t« office: Ill 40187. Accounrm, .nd circul.t.on o«.c«: I E.rt F.r.t S. O-lu* ►^""••»'« 55802. S.b.cnp.^ .;« on. y«r tS: two y..rt M: H,™. year., JIO ,n th. U.S. «d Cn.d.. pi*«r coun n« ^ p* y«r s!",le cop!..: 7S« in U.S. .od C*n.d.; all other countn*. « Control .d c.rtul.t.on po,..^. oaJd at Rochelle IHInon ilOfc*. Cooyr.' room where your film is exposed to air. In this laminar-flow system, air comes from thousands of tiny holes against film pollution and Eight. in the ceiling. It forces dirt and dust particles down to the floor level and out the exhaust exits. That's why we've recently installed a unique pre-coat water filtration sys- tem m our processioi; department. Unique because this system filters water to one-millionth of a meter. Re- sult: Incredibly pure water. Dirt. We won't let it pollute your films. CINE MAGNETICS EILM LABORATORY V DIMSK )\ ( )l I IM \lA(.\i IK s IN( \. ,^ ^i.rk K.-o-ivinKt .-nli'i IIIS t Jilh SI l.>l.'i h8.' ."flO Circle 105 on reader service card put your story across with LA BELLE Sit The SENTINEL for point-of-sale and display Simply place In the best spot — plug in — and the synchronized sight/sound program is ready to sell or demonstrate for you. Operates on command or continuous repeat. Demands audience atten- tion A full-time, intelli- gent salesman requiring less than 2 square feet. Large iV*" t 12" screen for individual or small group sfiowings. The courier"* for face-to-face selling No plugs, no cords, no outlets, no setting up of speakers/screens. Your sight/sound filmstrip program is at your fingertips — instantly and positively — anywhere you need it. At- tache' size, it weighs only 15 pounds — the onlyA/V unit with the executive look. Gets in and gets showing in those impor- tant first 10 seconds. Pronrami InterchanKeiible with snap-In convenience LA BELLE lndust:ries 502 S. Worthington St., Oconomov^oc, Wi. 53066 P H O INJ E 414/BB7-SB27 0RI6INU kUNUFUIUIIEIIS OF STNCHHONIZtO SLIOC/SOUNO (QUiriMNT FOR TMININC SdlINC PROMOTION PUIIIC RtUTIONS *N0 MOOUCTION tUIOANM 108 the audiovisual calendar ! FEBRUARY 25th Annual Calvin Workshop, February 1-3. Calvm Communications, Kansas City, Mo. MARCH Association for Educational Communi- cations & Technology (formerly DAVI). national convention and extiibit, March 21-26. Philadelphia. Pennsylvania. Ontario Film Showcase, sponsored by Ontario Film Association, March 31- Aprll 4, Geneva Park, Ontario. APRIL Photo Expo 71, sponsored by National Association of Pliotographic Manufac- turers. April 17-25. McCormIck Place, Chicago. International Videocassette and Video- record Program and Equipment Market (VIDCA), April 17-22, Palais des Festivals et des Congres, Canes, France. 109th SMPTE Technical Meeting and Exhibition, April 25-30. Century Plaza Hotel, Los Angeles. U.S. industrial Film Festival, April 29. Palmer House Hotel, Ctiicago. MAY American Film Festival, sponsored b/ Educational Film Librarians Assn., May 11-15, New York Hilton Hotel. JUNE Atlanta International Film Festival, June 18-26, Regency Hyatt Hotel. At- lanta, Ga. JULY National Audio-Visual Association an- nual convention, July 17-20, Convention Center, Cincinnati. Ohio. AUGUST AMA Education & Training Equipment Exposition & Conference, sponsored by American Management Association, August 3-5. Hilton Hotel. New York City. University Film lual conference, sity of Wisconsin Association, 25th an August 15-21, Univer Madison. BUSINESS SCREE : Busipess Screen FEBRUARY. 1971 NAVA A-V Selling Institute Operates under New Name The 23-ycar-old National Institute for AudicvVisual Selling sponsored by the National Audio-Visual Asso- ciation will be operating under a new banner this year. In announcing a broader NAVA training program, the planning com- mittee unveiled the new name for the sales training program. Boasting courses from basic sales- manship to systems engineering, the NAVA Institute fur Professional Development (as it's now called) will be held as usual in Blooming- ton, Indiana. July 11-15. Details on the institute are available from NAVA. 3150 Spring St.. Fairfax. Va. 22030. AFI Announces Five Filmmaker Awards The American Film Institute has awarded a total of $15,800 to five independent filmmakers, according to an announcement today by George Stevens, Jr., AFI director. This is the seventh time in three years that the awards have been made under the AFI grants pro- gram. The films of those selected I range in content from contem- porary social problems to experi- mental and animated subjects. The recipients of the Indepen- . dent awards are: Patricia Amlin, 33. 1 of San Francisco, for Autopsy of A Queen, a documentary film fusing the historical with the present to capture a slice of essential Ameri- cana ($2500). Richard Bay, 22, of Nashville, Tennessee, for Implosion, a dra- I matic film about a young alcoholic who finally commits suicide ($800). FEBRUARY, 1971 newsreel REPORTS ON CURRENT EVENTS AND TRENDS David Brain, 29, of Glendale, California, for Mr. Businessman, an animated film which makes a slapstick comedy statement about the iniuimanitv of business ethics ($4,000). Andrew Burke. 22, of Yellow Springs, Ohio, for Brown Rice, a dramatic film describing the mis- haps of two youngsters enroute to visit their friends ($2500). Caroline Leaf, 24, of Cambridge, Massachusetts, for "M," an ani- mated film which tells the story of a man who knows something which makes him different from everyone else ($6,000). Duplication, Distribution Firms Prepare for Video Cartridges Recognizing the possible potential of the duplication, cartridge loading and distribution service for the emerging videocassette market, sev- eral companies have already pre- pared themselves to handle the re- quirements. Bonded Services and Garden State /Novo, both subsidiaries of Novo Corp., are combining their technical and distribution talents to service the field in offering "com- plete" physical handling services for all equipment manufacturers, pro- ducers and distributors of cartridge video programming." Unfa/ed by the multiplicity of formats. Bonded \'P Mort Wolson figures. "Manufacturers have to de- cide now about what they are going to do in duplication. They can't wait." He adds that his company "has the machinery, know-how and personnel to perform all of these services for the video cartridge market. On the opposite coast. Tele- Cassette Enterprises is also ready and underway, with the added po- tential of actually creating programs specifically for the video cartridge market. Ken Fritz and Rosalind Ross at Tele-Cassette are ready to handle the whole software ball of wax for video cartridge clients. Still another is Videorecord Cor- poration (sec feature in this issue). Undoubtedly other service com- panies presently loading Super 8 cartridges are also preparing for the video market. Atlanta Festival Plans Trade Fair, Symposiums The Atlanta International Film Fes- tival is planning to again hold an equipment exhibition and seminars during the week of the festival as it did last year. Festival Director J. Hunter Todd reports that there will be no ad- mission charge to the exhibits and no charge to companies participat- ing in the exhibition. He added that it is his belief that the exhibit will grow into the largest trade fair of its kind in the country. Entries Sought for Animated Film Exhibition Film makers in all graphic tech- niques are being encouraged to sub- mit films to the Animation Selection Committee for entry in the Sixth International Animated Film Ex- hibition. Entries will be selected by the Committee at the Los Angeles County Museum of Art on Feb- ruary 10 and March 9. March 8 will be the final date entries can be accepted. The annual Animated Film Ex- hibition will be held again this year in the Museum's Leo S. Bing The- Continued on page 12 have you seen PRECISION EXPOSURE CONTROL the thoroughly professional EXPOSURE CONTROL SYSTEM that's unequalled for accuracy and reliability? It s now built into the ARRIFLEX I6BL Be sure to see'apec'at the dealers listed or write for literature L_ 10 ARRIFLEX COMPANY OF AMERICA P.O. Box 1050, Woodside, N.Y. 1 1377 NAME COMPANY ADDRESS CITY STATE ZIP- BUSINESS SCREEN See it at these dealers! They'll be delighted to demonstrate this major achievement in camera design. FOR SALE. RENTAL or LEASE EAST Bill Billing's Photo 129 South Front Street, Rockwood. Tenn. 37854 Brenner Photo, Inc. 5215 Wisconsin Avenue N.W., Washington, DC. 20015 Camera Mart, Inc. 456 West 55th Street New York. NY. 10019 Camera Sales Center, Inc. 625 West 54th Street, New York, NY. 10019 Cinelease, Inc, 1331 Ponus Ridge. New Canaan. Conn. 06840 Cine "60" 630 Ninth Avenue. New York, N.Y. 10036 Crimson Camera Technical Sales 152 Sixth Street. Cambridge. Mass 02141 Ed's Camera Shop 1279 Madison Avenue. Memphis. Tenn. 38101 F & B Ceco. Inc. 315 West 43rd Street. New York. NY. 10036 Frye's Camera Shop 220 Luckie Street N W., Atlanta, Ga. 30303 Claus Gelotte, Inc. 185 Alewife Brook Parkway. Cambridge, Mass. 02138 Oscar H. Hirt, Inc. 41 North Eleventh Street. Philadelphia, Pa. 19107 Look Photo Service, Inc. 93 Main Street, Andover. Mass. 01810 Motion Picture Laboratory 781 South Main Street. Memphis. Tenn. 38106 Standard Theatre Supply Co., Inc. P.O. Box 20660, 125 Higgins St . Greensboro, N.C. 27420 MID WEST Behrend's, Inc. 161 East Grand Avenue. Chicago. Ml. 60611 Calvin Cinequip, Inc. 1105 Truman Road, Kansas City, Mo. 64106 Century Camera Shop 119 North 9th Street, Minneapolis, Minn. 55403 Victor Duncan, Inc. 11043 Gratiot Avenue. Detroit, Mich. 48213 Helix Ltd., Inc. 679 North Orleans Street. Chicago, ill. 60610 P. B. Odom Enterprises, Inc. 7204 So. Pennsylvania Ave.. Oklahoma City. OkIa, 73159 Seymour's Photo Center 6010 Camp Bowie Blvd , Fort Worth, Texas 76116 Southwest Film Lab. 3024 Fort Worth Avenue. Dallas, Texas 7521 1 Treck Photographic 1124 Stinson Blvd , Minneapolis. Minn. 55413 \A/PQT American Camera Exchange 615 South Spring St.. Los Angeles, Calil. 90014 Bel Air Camera 927 Westwood Blvd . Los Angeles, Calif 90024 Birns & Sawyer Cine Equipment 1026 North Highland Avenue, Hollywood. Calif 90038 Brooks Cameras, Inc. 45 Kearny Street. San Francisco. Calif. 94108 FSB Ceco of California, Inc. 7051 Santa Monica Blvd , Hollywood, Calif. 90038 Bob Gambles Photo Supply 5170 Santa Monica Blvd . Los Angeles, Calil. 90029 Adolph Gasser, Inc. 5733 Geary Blvd . San Francisco, Calif. 94121 Glazer's Camera Supply 1923 Third Avenue. Seattle. Wash. 98101 Alan Gordon Enterprises 1430 No Cahuenga Blvd., Hollywood, Calif. 90028 Harrys Camera 12142 Ventura Blvd . Studio City. Calif 91604 Jack Pill's Camera Equipment 1 135 North Highland Avenue. Hollywood, Calif. 90038 San Diego Camera Exchange 1071 Sixth Avenue. San Diego, Calif. 92101 Schaeffer Photo Camera & Supply 1553 North Cahuenga Blvd., Hollywood. Calif. 90028 Stockdale & Co., Inc. 200 East First South. Salt Lake City, Utah 84111 Western Cine Service, Inc. 312 South Pearl Street. Denver, Colo. 80209 FEBRUARY, 1971 11 THE CAMERA MART Audio-Visual Line can put your ideas on the right track with a complete selection of specialized equipment including opaque projectors (for the projection of non- transparent material), stop motion analyst projectors, IGMf^ Xenon projectors (for brightest and long distance projection), 16 & 35MM double system sound interlock projectors, overhead projectors, strip film sound projectors, background slide projectors and projection accessory equipment. Everything is available for rent, long-term lease, or sale. And to keep you running on schedule we can also provide completely packaged programs. For further information and/or reservations call or write Mr. Bob Roizman (212) 757-6977. ^ Inc. TheCamera Mart N«w York. N r lOOIS fhona t3l2> 7iT-t»TT Circle 112 on reader service card NEWSREEL continued atcr from April 2 to April 25. Fol- lowing; the Fixhibition. the films will circulate under the title of the In- ternational Idurnee of .Animation to a continent-wide audience of campuses, art centers, museums and community film events. For additional information, write the Los Angeles C'i>untv Museum of Art. 5905 Wilshire Blvd.. Los Anuelcs. Cal. 90036. OEO Grants $675,000 for Training Filmmakers The Community Film Workshop C'i>uncil has been awarded a S675,- ()()() Office of Economic Opportu- nity grant to continue the Television Careers Training Program begun last year, which placed 25 young filmmakers as TV cameramen. The aim in providing the grants is to create a vehicle for minority and low income people to gain entry into the broadcast media. The workshops are established at various sites around the country as community based outlets for film- making acti\ity of minority and low income individuals. Nationwide Service Set for Motorola EVR Teleplayers A national network of about 400 independent service organizations has been established by Motorola Systems. Inc.. for its FVR Tele- player. Qualified service anywhere in the country will be provided very soon through the company's service fa- cilities. The service will be available from Motorola regardless of how the Teleplaycr imits were dis- tributed. Singer's Graflex Division Acquires Radiant Screens The Singer Companys Cirafle,\ Di- vision (Rochester. N.Y.) has ac- quired the rights of the Radiant Screen Line of Morton Cirove. III. for an inidisclosed amount of cash. Radiant's UiO.OOO square foot jiroiluction facility in Morton Grove will be retained by Graflex and placeil into full production shortly. Harvest Films Begins Distribution Subsidiary Nlu folk's ll,n\es| lilms, Inc. has formed a distribution subsidiary "to enable us to service increased cus- 12 tonicr needs more efficiently thai ever." according to Leo Trachten berg, president. The new subsidiary. Harvest A-V will provide 16mm and 35mm dis tribution services as well as KVR cartridge systems and other devel oping cassette systems. Catalyst Environmental Films Formed by Publisher The publication Catalyst for Ea vironmental Quality has formed s film division in association with United Press International's UPITN Productions. The new division at 274 Madison Ave., New York, offers a complete film production service to any firm or group concerned with environ- mental projects. Presidential Citation to Kodak for Export Sales Continued success with export sales by Eastman Kodak has garnerec that company another "E Star" Presidential Award. The highest award granted to industry by the U.S. government for Kodak was announced by Secre- tary of Commerce, Maurice H Stans, and will be officially pre- sented to Kodak Chairman Dr. Louis K. Filers at ceremonies May 15. The "E Star" is part of President Nixon's program to expand L'.S. exports. Kodak received its first "E Star" in 1964 for the same reason. Briefly Noted I he John H. Olsson Company. s|X'- ciali/ed production equipment com- pany, has moved to larger quarters at 945 N. Main in Orange. Cali- fornia . . . New York's \'PI Color Center has more than doubled its volume of post production services as a result of early 1970 expansion . . . F&B Ceco in New York has added S250.000 worth of new et|uipinent for rental mostly in new cameras with the goal of ultimately replacing every Arri or Eclair more than IS months old . . . Maicr-Man- cock Industries, splicer manufac- turers, have moved to larger facili- ties at 13212 Raymer St. in North Hollywotxl. California . . . The new- est |iriHluction house in Dallas is Mulberry Square, formed by Joe Camp and Jim Nicodemus. both vet- erans of the Dallas film scene . BUSINESS SCREEN "If human life has. in itself, no meaning then our first priority must be to give meaning to it by elevating it, by cleaning it from fear and hatred, slums, ghettos, hunger, ignorance and disease, by cultivating all that is good, great and beautiful in us.'' ALBERT SZENT-GYORGYI Vision Associates, Inc., 680 Fifth Avenue, New York City circle 113 on reader service card fFEBRUARY, 1971 13 •riu'jorl> >ftir l^'voliilioi^^^ ^^0 '■/ fS CALVIN PRODUCTIONS. The "revolution.iry" communications company. It bcf^.in in liie thirties, when CALVIN brought about the national acceptance and wide- spread use of the 16mm film format for commer- cial purposes. Later produced the first 16mm sound film in full color. Then developed one of the first portable 16mm svnc-sound magnetic recorders. Today, CALVIN continues to revolutionize the film industry with new ideas, advanced tech- nology and using the best equipped production and lab facilities anywhere. Like one of the most sophisticated sound mixing systems. And two of the largest sound stages — one a "cyclorama" — between the coasts. If you could use a little help from a friend with nnu film communications assignment, write for our free booklet "SoVou WantTo Make A I-ilm." It mav revolutionize tlio approach to your next film. ofwi? CALVIN PRODUCTIONS 215 W. I'ershing Koad Kansas City, Missouri 6-llOK New building new look. Dependable service lor 40 ve.irs And now even more. Phone; (816) 421-1230 circle 114 on reader service card 14 the screen executive] The Hcrkcv Icchnical divisum of Bcrkcs Photo. Inc., has promoted Bob Von Dwingcio to sales manajicr; formerly a product manaucr, he will now direct sales ;uh1 promotional efforts for Berkey\ professional iiiihlinj; . . . Mill Sherman h.is been named Audio- Visual sales manager for Knox Manufacturing Co.; he was previously with Radiant and Raystone . . . The new general manager of Time-lJfes nontheatrical department is ex-RKO sales manager William Finkcl- de> . . . Heading national sales for Khecni .Manufac- turing Company's motion picture products is Robert Wade, formerly with Fairchild . . . John I.ord has been MORGAN LORD SHERMAN appointed to the new position of technical services manager at DuKane Corporation . . . Earl Morgan is the new VP-sales for the entire VPl Services post- production and print line . . . Motorola Systems, Inc., has named .lohn .1. Harris to the new post of general marketing manager, in liie H\ R operations . . . Graflex. Inc. has named Chris Rider general manager of the newly-acciiiired Railiant Screen Corporation; Pal Gil- lette is niarketing director and Fred Sabc> will head manufacturing operations . . . Robert J. .Vlli-n is the new director of production and creative services at Canyon Films . . . 1^71 president of Chicago Unlim- ited is Dennis .\ltniun, crcaii\e liireclor at .Altman, Bratude c*i: Soforlh . . .Mike .Michaels is the new music and sound effects editor at Dick Lavsky's Music House in New York . . . Televideo Productions has acquired the exclusive directorial services of \\c\ March. \et- eran TV director . . . John E. (Ed) Fixari is the mar- keting manager for Motorola's new Tcleprogram Cen- ter, acquisition and distribution arm of the company's education and training products unit . . . Jacques Letellier, who has shot nuire commercials in more coun- tries than any other director-cameraman, has joined New York's MPO N'ideotronics . . . Heading the new custtimer service area for \'PI Services is J«h' !Minigliu. veteran posi prnduction and distribiitiiin expert . . . Edwin Cooperstein has been apfxiinted general man- ager of Canyon Films . . . Alderman Studios writer JoAnn Francis (ini> was recentl\ honored as one of "the loicinost women in ei>mmunicatii>ns'" for her non- fiction work in writing and publishing . . . Herbert S. Schlosser. program VP-wcst for NBC has been named chairinan of this years International Broadcasting Awards . . . leleMation. Inc. has named Olcott (Hud) Mills manager of its .Atlanta regional iiffice . BUSINESS SCREEN ill ■a ■5 ^ the camera eye VIEWPOINT AND COMMENTARY BY O H. COELLN jfac Show Films Where the Action Is 1^ sal( 0 This year of opportunity: 1971 ""1 loesn't need any more predictions. '^ iVhat you can do is size up real po- entials. spend more time in analysis not "psycho" though you may )ften Ice! the need ) and seize upon vorkable, fruitful ideas. For industry's communicators: I he seat of power remains in Wash- ington, D.C. where the actions of he y2nd Congress will be closely vatched. You have noted that, de- j;pite that hectic and unproductive linal month of the 91st, the Con- iress \oted to permit spending up o $24.8 billion for school aid in hree years; provided subsidies for U)() new merchant ships (by 1980); .Tcated a semipublic National Rail- •oad Passenger Corporation to take )ver operation of the nation's pass- enger trains and set strict federal Uandards for job safety in industry and mines. i There are communication poten- •ials in such federal actions. As, fiir .■xample, in that Congressional bill iiuthorizing $63 milHon to promote railroad safety. Under the Senate passed measure. Transportation Sec- retary Volpe would write rules and regulations for railroad operations. including transport of hazardous ma- terials. And what is your company (or trade group) doing about communi- cating to influential agency and bu- reau personnel in Washington? .Arc you showing jihtwd answers on criti- cal subjects like improving minority relations, anti-pollution measures taken, safety actions, job creation. etc. to the many thousands of de- ision makers in the Washington area. All right, know this: experienced showmen like Wilson Gill and other iaudiovisual specialists in booking and showing sponsored films in and "around Washington, D.C. can de- liver responsible films to all kinds I'l audiences: clubs, lodges, commit- i FEBRUARY, 1971 tee rooms of Congress, church and PTA groups. In these audiences, as well as via local TV and in neigh- borhood theaters, are the people \tn4 must reach. They and members of their families are among the long- time Washington "regulars," the too-often career people as well as elected representatives of the peo- ple. Got something honest, forthright and truthfid to say.' Then put it up there on the screens, large, lighted and convincing! Or will you "leave it up to Nader" and his eager, young and zealous attack force with the "big charge" and its too-often half- truths? "Marginal Survival" Afflicts 16.5 Million Citizens Who Can't Read We can't overlook that most sig- nificant survey conducted by the Louis Harris Opinion Poll last year which revealed that approximately 16.5 million Americans 16 years of age and over fall into what the Har- ris organization calls a "marginal survival status" — simply because they don't read well enough to func- tion effectively. Our nation's functional illiterates can understand sight/sound media if we'll get the tools to them: in drive-ins, churches, community halls and such. Hut the figures out of this survey had better be noted: Over 4 million could not read well enough to qualify for public assistance on welfare. A much higher 10 million would have trouble qualifying for Social Security. Over 1 1 million could nt)t qualify for a driver's license. ( Hey there GM, Ford. Chrysler and American Motors! ) A higher 14 million could not qualify for a bank loan, not reading well ent)ugh to answer several key, elementary questions. And a substantial 48 million peo- ple have a sufficiently serious read- ing deficiency to keep them from properls qualifying for Medicaid care. But they still vote, put that "X" into the ballot boxes, strike when their union chiefs tell them to, and influence America's future for good or ill. The obvious contribution a public-spirited corporate sponsor should make is to provide the na- tion's classrooms with reading-skill media. Or reach all these people we can through channels of sight' sound communication with factual films. Our Expanding Youth Population as Job-Seekers and as Voters The "movies that move people" are getting to another vital segment of U.S. population, where the growth-action is becoming a two- fold area of potentially vast I'R v/ij- nificance. We refer to "the young working-age segment which is grow- ing at an abnormally rapid rate in the \ears ahead." While our overall population in the U.S. should increase about 12 per cent, as it did in the 60's. the age group between 1 8 and 24 will expand by some 25 per cent, and the 25-to-34 group will grow bv nearly .SO per cent. "That's the bump- er World War II baby crop growing up. -And they can be reached by your films! Match that up with combined Congressional and Supreme Court decisions allowing 18-to-21 vear olds to vote in future national elec- Coniiniied on next pane 15 You're looking at the new Seventy-Series of Super 8 magnetic sound "pop-in" cartridge movie projectors by Fairchild. These projectors are helping to set sales records for many of our clients' companies. Used in sales and management training, in pointofpur chase on the retail counter and in exhibit displays, these compact ruggefl projectors attract, enhance, explain ■ even close a sale. You've seen the portrait. If you'd like a free copy of our family album (a brochure giving all the facts and figures), please write. The Seventy Series by Fairchild. F=/=S.IRCMIl_IZ» Fiinchiitl Camera and Instrumcm i ri.Kii ,, Industrial Products Division. 71) Mfii D.iv.- Commack, L.I.. N.Y. 11725 (5161 864-8500 CAMERA EYE continued tions. Youth groups and civic oi ganizalions (audience putcntials)' arc already moving to spur regis- tration and voting by these young people. The states will also be moving to liberalize age and residency re- quirements to permit the same age groups to vote in state and local elec- tions though only eight of them now permit undcr-21 voting. Show Them the Truth and Let Them Make the Decision At 73. movie-great Frank Capra, was in Washington recently to speak at the National Archives' showing of World War II films, including many of the documentaries he di- rected in that era. We'll never for- get the Why We Fii;lii series among which liatrlc of Britain and that tre- mendous Russian epic are most memorable. Capra worked for Co- lumbia until 1942 when he joined the army to make films for General George Marshall's Special Services Unit. .; When he spoke at the .-Xmerican 1-ilm Institute, introducing his film, Mr. Smitli Goes to Wasliington. the old master said: "General Marshall was working with undernourished, undereducated recruit^. One day he said to me, 'I think these boys can do the job if they know what the hell it's all about — /'/ the reasons we give them lire wortli fighting for.' "So I made one decision: to show people what the truth was about the war and let them decide for themselves." Now if somebody up there in the Defense Department had only said, "let's show our people what it's all about in \'ietnam." And or take it to the home front and tell us why this great nation needs to drift along in confusion, doubt and ignorance with all that remains to be done . . . "ask not wluit your country can do for you, hut what vou can do for vour coun- lr\:" Tips on Surging Cable-TV and A "Private Eye" for Training rips fi>r progress-minded .\-\' execs: keep track of cable television i this year. It now has legal standing Continued on page 18 16 circle 116 on reader service card BUSINESS SCREEN champagne lighting on a beer budget? Of course. Charles Ross answers every budget need. Many of the country's largest motion picture producers appear on our extensive list of customers. But whether your company's big or small . . .there's only one requirement for do- ing business with us— you must insist on the finest lighting equipment in the industry! Send for a schedule of rental rates. THE EAST'S ONLY SPECIALIST - LIGHTING / GRIP EQUIPMENT / PROPS / GENERATORS / RENTALS / SALES / SERVICE SOLE DISTRIBUTOR OF MOLE-RICHARDSON COMPANY PRODUCTS IN GREATER NEW YORK INC., 333 West 52nd Street, New York 10019, Area 212 Circle 6-5470 circle 117 on reader service card "EBRUARY, 1971 17 /^ wr.% /Li MM all you need to know about film processing (nMnMl!) Film Laboratories, Inc. Hcjdqu.irten: 470 E Si . S.W., Washington, DC 20024 • (202) 347-1717 Miimi. FIj. 1998 N E ISOlh Si , N Miami, Fla 33161 • (305) 949-4252 Super 8 City 1905 Fairvicw Ave , N E , Wa^hinRton, D C 20002 • (202) 526-0505 circle 118 on reader service card CAMERA EYE continued to originate and project (films) its] own programming. Looking for the simplest "one-to- one learning system?" Think about! and tr\ out Vidicom's "Private Eye' the brain-child of prophetic, prac-l tical-visionary Charles "Cap" Palm- 1 er. This is a complete "sound movief theater" you can hold in your hand. I plus the advantage of interpolating! stills or stripfilm sequences. Cord-I less, lightweight and low cost: only] $89.50. Better write Vidicom In- formation Systems at 2623 Templel Street. Los Angeles. Calif. 90026." Public TV: the Fourth Network & Some Items That Needed Print .Vlorc figures to think about: thel U.S. "fourth network" public andl educational TV has grown to ani affiliation of 198 stations in 48l states. More than 8 out of 10 U.S.I families now^ have sets that can re-l ceive these public-television stations. Their program chiefs welcome hon-l est. factual sponsored films on kej public interest subjects. More than 250.000 college stu-l dents in the U.S. operate, without^ pay. 1.000 programs for mentally- retarded children; more than 2UC American corporations donate tooi^ and money to 140 schools in Latir America to help train 150.000 stu-j dents "to earn a self-supporting, self-l respecting future more friendly to the United States. And in 16C American cities 1 8.000 businessmen act as Big Brothers to young lad^ who lack and desperately need thai sort of counsel, friendliness ano help." The Credo of This Columnist It's appropriate, wc think, to clost this month with a i.|Uiite from the president i>f San Jose State College Speaking to members of his facult) about the role of the college anc university in today's world. Ji>hn H Mun/el said: "... the truth is that lumc ha: aiiY cxiMence or realilv without < past. One function of the iinivfrsil} is to help discover what is new. Bu another i\ to preserve and reclain the old for each new f'eneration\ The.se dual tasks create continuou. tension between the demands oi con tinuity and the demands of r/w/i.ef." We think of this as pretty akin U a Credo for Camera Fve. ()M( 1R BUSINESS SCREEI . :« '&• r.'^v >--• This 4-inch attache case turns any office to a movie dieatre in less than ihirty seconds It's the Bohn Benton Institor; an elegant, rear screen (also front screen). Super 8, sound and motion picture projector. It's light, only 17 pounds. It's simple to operate. In less than 30 seconds, you can have it set up and mnning in broad daylight. It's cartridge loaded. There's no tilm threading. It's an attache case. Easy to carry. lust 4-inches wide. And it's sensibly priced. $300 for single units. Or as low as S240 in quantities. Write today tor our new brochure: Bohn Benton Inc., 110 Roosevelt Avenue, Mineola, New York 11301 Bohn Benton institor You'll be sold on the wdv it sells, circle 119 on reader service card paradox BY STANFORD SOBEL PARADOX: In lakiiiK :i piihlii stanci', \«c l■lllllll^i:l^ticall\ support c\(.'r> iiiiporlaiil IcchnoloKical iid- «aiicc or innovation . . . Bl I , at Ihc same linic «f sccri'tl> fiar and distrust the illi-cts of such inin»>a- lions upon our ()\>n special area of filniiiiakint;. Videotape has changed my life sev- eral times. It has altered my per- spectives . . . affected my creative freedoms . . . and even helped to determine where I live. Further- more, it has done all these things, not in any one or two indirect and isolated manners, but in direct, specific, important, and powerful ways. Because of its influence and its technological effects upon writ- ing techniques, 1 have several times been forced by videotape to make a choice between the two horns of a dilemma, both of them undesir- able. It's no particular surprise that new developments sometimes seem to be threats rather than oppi>rtu- nities. After all, we have to adjust ourselves to some kind of predic- table routine in order to survive, and if we're constantly having to re- program our mechanisms of adjust- ment, the results can be very inse- cure and upsetting. I cherish with some nostalgia those days of live TV drama when corpses would sometimes get up and walk offstage, brushing their back- sides free of dust. Or great actors of stage, screen, and radio would forget their lines and fail to take up their sjieeches on cue. They just stood there, sort of squinting at the idiot boards which they could not see because of their refusal to wear glasses on camera. Anil in live TV commercials, who can forget the cigarette spots where the MC took a long, enjoyable drag of his favorite cigarette, and promptly went into a cougliing fit before he could deliver his lines of ecstatic enjoyment of the smoothness and mildness and pleasure. Everyone has his own favorites, of course, but my own personal fa- vorite live TV commercial was done for a famous, nationally advertised beer. (Jne of the great personality announcers of the fifties poured himself a tall, bubbling froth of the pilsner, took a small sip. and then uent into his pitch about its fresh, invigorating flavor, the delicious natural carbonation, and all ihc rest. A few seconds after he fin- ished, the camera cut back to him in error, and there he was, pouring the rest of the glass into a slop bucket, which was bad enough in itself. What really made this par- ticular spot my favorite boo-boo of live television was the expression on his face. It was pure disgust, an exquisitely pained grimace of total abject rejection, the same expres- sion you sometimes see on a hos- pital orderly performing the duties he sometimes has to perform. And the way the announcer held the ex- quisite crystal glass by the ends of his two fingers reminded me of the way I held an oppossum by the tail the first time I ran over one and had to remove it to the side of the road. Those were some of the obvious problems which were solved, first by films and then by videotape. But of course there were far more im- portant creative problems which videotape helped to solve in the days of "live" TV drama. Videotape in drama first began to affect the writer's structure of his script at the time of the "Playhouse 90" series. That was the first dra- matic series on TV which, for ex- ample, permitted flashbacks. Dur- ing the days of live TV, if you wanted to show a flashback, or a scene of the major character at a different time, place, or periixJ of his life, you had to figure out some kind of a transitional scene to cov- er the passage of time. And, ilurini; this transitional .scene (which \sas usually extended by the commer- cial), the actor could change cos- tumes, be made up to look iliffer- ent, and pick up the new props he needed for his entrance. Since these transitional scenes were obligatory, but usually had no other dramatic rationale, it was extremely difficult to structure them into the drama so Us to maintain the forward dramatic thrust of the action. In fact, one of the underlying causes for the lei- surely pacing of these early live TV dramas was the inclusion of the scenes required for prop, make-up, scene, and costume changes. But with the advent of videotape, the writer was freed from the stric- tures of the classical Greek unities of time, place, and plot. You could have a scene of a man in the prime of life followed immediately by a dream sequence of him ten years previously, or thirty years from now, ^ or brawling with an ad\ersary. That was a liberating force directly af- fecting the writer's creative free- dom. It goes without saying, how- ever, that it did not automatically and immediately result in better^ writing, or more original pla\s, or anything of that kind. But it did al- low the writer greater latitude and mobility of time and space. Perhaps the most important thing that was ever said to me about the advent of videotape was a conunent of Walter Lowendahl's, which I'm sure he dtx'sn't remember, but which established a new attitude on my part — an attitude which has served me well through the chang- ing times of tape, supcr-8, cassette, cartridge. FVR, and what have you. Regular readers of this col- umn are aware that I make a prac- tice of never mentioning anvone by 20 BUSINESS SCREEN name who is still active in the in- dustry, as Walter is. I keep these columns anonymous, not because I'm afraid of lawsuits, hut because I have tried to relate to broad gen- eric principles, to industry-wide trends, and to large-scale problems, rather than to individual personali- ties. But, as 1 said in my very first column, 1 plan to break my own rules whenever a broader purpose can be served, as in this case. Walter Lowendahl was Execu- tive Vice President of Transfilm at the time, and videotape had just begun to establish itself as a com- ing thing. In a fit of depression one day, 1 asked him whether he thought this would mean the end of the film industry, and should I start planning for some other career, uid how would this affect the writ- er when you could just rewind a tape and play the scene a different way, and what about the possibil- ity of films that write themsehes, and all the rest of the nonsense peo- ple were spouting? Walter thought for a long quiet pause and then he said: "It's just another way of capturing an image . Good ideas will never be out- moded by machinery." Learn to use it In retrtispect, that seems so ob- «ous. But it did change my life. 1 decided not to be scared by video- tape, but to learn to use it. And, obviously, as the years went by. it "established itself as a vital element [in TV, as a desirable element in j;losed-circuit sales conventions and iihows, and in a lot of other ways. lAnd . . . we learned to use the video- !tape wisely and well. But ... it L'ertainly did nol make film obso- lete, and ... it made writers more iiniportant than ever before. ( Tluii ;is what is known as a [■Kirsonal pro- |fessional plug). I Similar things arc happening to- day. If you get an FA'R assignment, you will find that you must first lihoot the show on 16mm film, be- cause in the present state-of-the- iirt, 16mm is the most workable j'orm to begin with if you want to end with an EVR cartridge. Need- less to say, a year from now that jnay not be the case, but thafs the iname of the game . . . technological jjhange. j Personally, I like technological change. I like to learn all there is to know about it so 1 can sound hi|i and also so I can adapt my writing in order to survive. I know that for example, writing a lot of wide screen meetings with all their spe- cial advantages and limitations helped me to do a better job of writing conventional films. And, quite frankly, I get terribl\ bored with the simple repetition of previously established techniques I have already mastered. I can under- stand why performers hate to repeat their hits on the Ed Sullivan show, which they do. I once talked with Benny Goodman about this. (Twd big names in one little paragraph, let's just watch it!) He said the rea- son is that if you want to improve, you have to keep trying new ways of playing, that a real performer wants to practice the things he has trouble with, not the ones he's al- ready mastered, or that come easily to him. I like that idea ... I like the ba- sic idea of challenge. I think that if you want to be in this business and enjoy it, you have to like the idea of challenge. The kinds of people who give this industry vibrancy and originality are not afraid of new technologies, but tend to regard them warmly without falling into the trap of believing they will solve all their problems overnight, just by buying some new lens or camera or gadget or product or technology. On the other hand I fear and tremble when I meet a client who leaps into every new technical proc- ess fifteen minutes after reading the first press release. Thafs bound to spell tragedy every time. The brand new technique can cover up a lot of basically bad ideas . . . but it can never substitute for really good ones. And films, my friends, come out of good ideas . . . whatever the techniques that may come along. PARADOX i.s a reiiiilar column written from the writer's viewpoint each month. It is written hy Stan- ford Sohel. a New York-based free- lance writer, who.ie scripts have been prodmed in all I lie technologies mentioned in the column. ONLY S9QQ00 transistoti/ed hand unit for complete conttot of /oom motor NEVIffS moooth MOTORS tor ANGENIEUX 12-120 and ZEISS 10-100 Vario Sonnar Ttie popularity of zoom lenses is due to theit versatility and potential for more imaginative camera work. Both features are considerably enhanced by the addition of a zoom motor. We are pleased to offer two specially designed Electro Zoom Motors for the Arriflex 16SB and 16MB cameras. One each for use with the Zeiss 10-100 Vario Sonnar and the 12120 AngenieuK zoom lenses. They are mounted without tools or lens modification. Split clamp mounts do the trick in moments. Each zoom motor comes with a fully transis- torized hand unit that controls all functions —stop, start, direction and speed Infinitely variable and smooth from 5 to 50 seconds across a lOX zoom Operation from regular Arriflex 8 volt battery or from any DC source of 5 to 16 volts. The precision, reliability and dependability you have come to expect of Arriflex equipment are built into these two Electro Zoom Motors. They're available now at all authorized Arri- flex dealers. See them! ONLY $29500 Zoom Motor lor 10100 Zeiss Vario Sonnar Lens fA cou^.iroi «Mi«ic» PO Box lOM.Wooai'iie N > n377 1^ EBRUARY, 1971 21 comment Festivals Are not the Same Editor's Note: The following com- ment was written by J. W. Ander- son, ciniirman of the U.S. Industrial Film Festival in response to Stan- ford Sohel's "Parado.x" column dealing with film festivals in our January issue. J. W. Anderson has extensive experi- ence in industrial film production, both as a sponsor and producer. He has served as judge and advisor for numerous film festivals, having just completed the chairmanship of the second annual Public Relations Society of America Film Festival. He is the creator and director of the U.S. Industrial Film Festival, now approach- ing Its 4th annual competition. An article in the January issue ps were cited for brav- 22 cry. Ihis clearly illustrates that all Chicago cops arc not the same just as all black people are not the same. Citing these men for bra\ery was an example of the recognition and honor that humans have sought from their fellow man and coveted for centuries. Such recognition may be simply a pat on the back for a job well done or it may be a Nobel Prize, a Pulit/er Prize, an Oscar or even a Purple Heart. To the recipi- ent, it is a mark of success, a job well done, a symbol of achievement. It should be clearly noted that film festivals are not all the same either, and we are fortunate to have some very good ones in the U.S. Festivals provide an important func- tion by creating an opportunity for the producer or sponsor to improve the quality of his standards of pro- duction excellence through competi- tive comparison. Festivals provide an ideal basis for advertising and publicity campaigns for the recpi- ent and they work! This was point- ed out in one of the more positive areas of the article when the writer stated that ". . . the only ad which ever paid off in direct inquiries and sales was one in which I listed all the films I had written that year along with all the awards at national and international film festivals wim by those films." I know personally of film contracts that have been let because the producer's work was first brought to the attentii>n of the sponsor through festival recogni- tion. At the U.S. Industrial Film Festival, we frequently receive let- ters and calls from potential spon- sors requesting reeommendatii>n of a producer for a forthci>ming film. Our reply is to furnish a copy of the current list of winners. Poleiilial sponsors seek to evaluate a produc- er's credentials ami festival awards form an important cornerstone of these credentials. F-"estival judges came in for st)me criticism in the article but isn't it interesting to note how truly good films such as Why Man Creates which the author mentioned, con- sistently win high honors in festival after festival? Judges must be ca- pable and attentive in order for them to frequently select the same film as tops from the many hundreds en- tered in numerous unrelated events. They do not make the selections merely on a films track record either. As an example, even Why Man Creates was relegated to a sec- ondary position behind the Nether- lands-produced Vision of a Reality in the 1969 U.S. Industrial Film Festival. Really fine films do stand out and invariably are highly hon- ored b\ these independent judging groups as evidenced by the records attained by such modern day classics as Subject: Packaging, Micro. Imag- ination 10, Monument to a Dream, A Fable, etc. In judging a film, there are many factors that contribute to its recog- nition, but each element of creativity is but a part of the most important factor — effectiveness. Therefore judging forms should be structured to stress this point. A gi)od judging form is the result of years of exper- ience and along with carefully pre- pared instructions, will pro[vrly guide the judges. Our judging form is reviewed yearly by our board of advisors to be certain it is as perfect as we can make it. A committee re- viewing the selections of a sub-com- mittee is another commendable check employed in evaluating films. But remember, judges are not tiKt unlike an audience. If a film di>es not attract their immediate attention and hold it, in all probability it will fail to hold the attention of the audience, too. Festivals have made a substantial contribution to the film industry by .illowing cross pollination of ideas an(,l lertili/ation of creative think- ing. Exchanges of ideas are a neces- sary and desirable stimulus. Do not shut yourself off fri>m such an ex- change. This is the very reason you read BusiNiss Scriin. Get in- volved in festivals for they can bring successful rewards through recognition. Success breeds success and festival recognition cm build jirofitable businesses. BUSINESS SCREEN, February, 1971 The Cassettes Are Coming During the next 18 months, cassettes will be coming . . . fast. Here's how Business Screen found potential industrial users to be awaiting them. The cassettes are coming! Video- cassettes, that is. Ever since the first news -leak" about the CBS EVR system, the industry has been de- luged with announcements of new systems. The term videocassette is not really accurate to cover many of the systems being developed and discussed, but for lack of a better term, we will use it. Small, light- weight and economical, they appear to promise the ultimate .A-\' magic . . individual usage through any ordinary TV receiver. There are no less than 20 differ- ent announced systems presently at various stages of development. Only one (EVR) has reached the mar- ket as of this writing. They range in system type from film variations (EVR) to vinyl tape (Selcctavision) to magnetic tape (Ampex, Sony, Panasonic and many others) to the newest entry by Telefunken which is a plastic foil disc similar to an ordinary phonograph record. The technique for recording and dupli- cating programs on the systems also differs. In terms of sheer numbers, the majority of the announced systems are videotape, differing mainly in the size, shape and volume of the cartridge, although there are some differences in the tape itself in some systems. How many of the systems ultimately reach the market remains to be seen, and undoubted- ly many of them will be marketed in a slightly altered format and de- sign. While most of the publicity sur- rounding the various systems has been about the consumer market with predictions ranging from $1 billion to $12 billion by 'l 980, little serious attention has been paid the industrial market where the systems will most certainly be used first. It is no real secret that it is here in industrial usage that new audio- visual products are really tested. It is here where the ultimate success or failure of a product is often de- termined. And. in light of the fact that videocassettes are really the outgrowth of the ever smaller (physical tape size) format video- tape market, it is a natural. In order to get a real feel for the industrial user's thinking in terms of videocassettes. Business Screen surveyed several hundred of its readers who are in charge of lead- ing industrial or government VTR installations. The results of the study were diverse and enlightening, particu- larly in terms of prevailing atti- tudes about the concept of video- cassettes themselves. We asked respondents whether they were presently using EVR or had any cassette system ordered in quantity. We also asked if cassettes Acre or would be under considera- tion for future use by them. And, we asked them to describe their current feelings about them and how much of an effect playback vs. re- cording origination system capabil- ity had on their consideration. Surprisingly, we found only three cases of companies making a sizable commitment to any cassette format (EVR in each case). The predomi- nant attitude was "wait and see" for a variety of reasons. We found that several companies have already ordered one each of two or three systems in order to make their own comparisons based on their particu- lar needs. The big questions The hesitancN on the part of in- dustrial users to commit themselves to any of the videocassette systems hinges upon two basic factors, cost and stdiuhirdization (or lack of it). At the time of our survey, there was no standard. Now, however, one ap- pears to be emerging at least for the tape cartridges themselves (see chart footnote). And, industrial users al- ready in the midst of the Super 8 cartridge standardization hassle are not at all anxious to rush into an- other. Thus, the hesitancy or "wait and see" attitude expressed by many. The cost factor runs deeper in the minds of industrial users than just the consideration of the cost of the unit. Most of those queried feel cer- tain that ultimate mass production and sale of videocassettes will bring the cost of the unit itself well within reasonable ranges. The big question mark was in the cost and time fac- tors of duplication and cartridge loading. Some feel quantity limita- tions and time needed for mass du- plication are serious drawbacks to manv of the proposed systems. Despite manufacturers approach to the contrary, business users do want solid standardization, which offers system compatibility or in- terchangeability of cartridges. While none of our correspondents felt they needed a recording capa- bility with each unit, 85 '^r said re- cording origination capability was vital in their ultimate selection. Fu- ture is bright. Despite the expressed hesitancy and questions raised, nearly every* person surveyed agreed that the cassette concept is great, adding that they are at least interested in learning and seeing more about them. AT&T's Willis H. Pratt. Jr., best summed up the feelings of those we surveyed when he commented. "Videocassette systems have a great potential. The speed of their de- velopment (and utilization) will depend on the manufacturers" ability to standardize and reduce costs to a point where large numbers of de- vices can be made available and programs will be interchangeable. Until this is done, industry will go slow to avoid investing in hardware that may be soon outmoded." FEBRUARY, 1971 23 Rii<;ir you change the NPR's magazine in five seconds and you don't touch the film. Snap off the old magazine, check the aperture, snap on the new magazine. That's all. No threading; no loop to form; no blimp to climb in and out of. You don't need to touch the film at all. The film is threaded and the loop is formed inside the magazine when you load it, before shooting starts. The rear pressure-plate is on the maga- zine, the aperture is on the camera body. When you snap off the maga- zine, there's the aperture, right before your eyes. Couldn't be easier to clean. With unscripted action that won't wait, you can leave the tape recorder run- ning when you run out of film, and cover the lost five seconds with a cutaway later. The NPR's built-in clapper and sync-pulse will automatic- ally re-establish sync. In the studio with a script, the five-second maga- zine change can prevent everyone on set going off to make a phone call when they hear the dread cry: "Reloading." With the NPR, it's just another take. Immediately. The NPR's rotating two-lens turret, precise reflex viewing, light weight, registration-pin movement, balanced shoulder-resting and, of course, its blimp-free silence — they all make life easier, too. May we send you a free copy of our NPR brochure? Eclair is at 7262 Melrose Avenue. Los Angeles 90046. circle 125 on reader service card . FEBRUARY, 1971 25 z ! o c > < U UU UJ • S n .^ -0 X. c a. 0 i.! -0-2 I s W K. 1 1 < Z c E Z z 1 z o c *> (o ■ • CO a c • ■o E 3 is i J 0) OJD UJ if |8 g 1 1.1 11 3 UJ ■D " < z .=■ e E i S i z i 3 C 8 J s • "5 • "5 ,o. 1 > ft O "A S ^H »s 0 ^? C 1 CD Z o > QC < a 0 0 • '> 971 for comb. e '71 for npo ision unif 9- o CO *^ ii e c I'l o o i o X c o o 0 D w C o Artiiti, British vco Embatty P CN s. a • > ^^ u C fli ". 0 = • •- c I- i -»2 E§.- c c 11 s > -D < IS. c X o J • c tn 1 0 • 5 «i .° 0 ^ c \f\ o Ml ■^ i .2 K O GO o 1 E >l -.So U V> 3 - « J» 3 IS «o E r» 0) >- Z 0 1 ft > 1 a o -o ujS 1 : 11 I. \ • > ' "o • C o> 0 E I • UJ Sg c E o o 11 z 00 K K o ft c 0 E a J? (O 1 \ ■ ■■■ CO O a 0 % • a 0 >^ z o < o • *> i a. "S f o • E 0 w o ft '> CD z < Q. • c 0» i z Z z i o z m K X 1^ • C O E 9. i" Is ^^ i? « uT tive X UJ a. i < • p o « '> K oyer $800 (E) player $900 (1 iloyer S900 (El player $1000 UI r> 1 1"8 11 • .a 0 n 7 1 1 > (D • c o E ft 8: E J 0 ^ O c E o ii o o 0 ^ II z ■8 5 •1 • c ? E S (5 1 omp « •r IS a a. 0 w 01 c c 0 w 3 ■D 0 a 1 _ 'e 3 c 0 3 1 c 0 i '• 1 f >■ a a • \ 0 > 0 •1 • 1 ■o o a. 2 \ a *o c 0 E « 0 > 0 o E ft >• 1 0 0 • t 1% • a. 1 "o^ 1^ s 15 0 o 1 ft w w < 11 '5 c « E 6 ? 'ft • 01 0 o ^ > p^ •4 « «e »n 1 « k «i » o ^ " S 1 - E a ■= — - ft 3 ^ o t;-5..2 ; = E ■o o Si Ji.i2 a • 5 -o S-2 ) E §S o ■; = : ? I c o -o Ci kOI alt E 2- . > E S E o 1^ C . E - 5 3 3 o S : I S i -5 "S :£ ! a : . E »•£ ?- S - • c ** c ^ «. -?■; 5 s " ? X z Z g_e J 26 BUSINESS SCREEN By HOWARD J. ZUCKERMAN President, National Teleproductions Corp. [ \cr since the day when the boys in Tom Edison's lab filmed the an- tics of "Fred Ott"s Sneeze." this utirld as been entertained, in- formed, convinced, and even edu- cated by an ever-widening scope of movinc visuals. Once the exclusive domain of film, this medium has now come of age as electronic pho- tography through the rapid ad- \ incement of television. We believe ih.it videotape is on the threshold ol replacing chemical photography in many of its basic applications on .1 widespread scale. It's beginning now and will become obvious with- in the ne.\t three to five years. The potential of videotape cas- settes is as large as the present vis- u.il communications field itself. Vir- tually everything that is being done .ind reported in magazines can be diine right now through the use of \ideotape. .Add to this the fact that tape is quicker to process than film (it's instantaneous) and generally less expensive (as much as 25%) ind the advantage lies with tape from the beginning. Miniaturization will produce compact, portable, lightweight units that will be a boon to sales people in the field. Take a look at some of the miniature TV sets on the mar- ket today. These units can. through the use of cassettes, quickly adapt to a variety of demonstrative pro- grams that are not affected by the amount of light in the client's of- fice. Consider a multi-media sales meeting presentation produced on \ideotape. The advancement in computerized editing and cueing techniques can turn a highly com- plex mixed-media sensation into a simple one-push-of-the-button af- fair. Yes. even slides can be pro- Lirammed as still frames, thus elimi- nating forever the risk of jamming and other gremlins that haunt pro- jectionists. Quick to produce . . . no waiting for lab processing . . no waiting to see workprints . . . computerized editing and cueing . . . cheaper in final form . . . cheap- er in quantity duplication . . . that's what videotape cassettes can mean • right now in the visual communica- tions end of business and industry. But tomorrow it means broadened FEBRUARY, 1971 Videotape Cassettes: the end of the beginning Here's how a commercial videotape producer envisions the ultimate effect of the touted cassettes. He sees it as still another important "communications explosion." vistas of communications with even bigger audiences. The success and refinement of film was encouraged by the de- mands of millions of movie theatre ticket-buyers. The same will hap- pen with videotape cassettes, but these units will be in homes. In fact, videotape cassettes may just be a giant shot in the arm for an ailing movie industry, helping to recapture many of the more than 65 million weekly admissions lost since 1946. And. as this happens, a ready-made audience will be developing for business public relations "free" films or videotapes. Consider the latitude of sell available to your or- ganization when you supplement your annual report or capital fi- nancing campaign to selected per- sons with a videotape cassette docu- mentary to support your print ma- terial. Corporations could file cassettes with every major broker- age house in the country to intro- duce the corporation to the broker and prospective investors. Recruit- ing could be made easier by a cas- sette which the prospective recruit could take home, plug into the T\' cassette player and find out about you. Sales personnel could take their refresher or new model train- ing tapes home for viewing at their leisure. Why can't this be accomplished on film? Do you have a 16mm pro- jector in your home? Most of us don't but soon we will have a cas- sette playback unit that works through our own television sets. In fact, today an enterprising manage- ment man may recognize the fact that new electronic equipment is most often purchased by the more affluent and influential — the most difficult market to reach for any purpose. A direct mail program uti- lizing videotape cassettes for play- back on the prospect's new machine would be a new and valuable sales tool. Videotape cassette systems are a reality today. And, of course, pro- duction facilities for all phases of business and industry videotape are already well established and exper- ienced. Investigate videotape cas- settes. Youll find out for yourself we're on the edge of yet another great explosion in communications. Meet the Author Howard Zuckerman, in addition to being president of National Teleproductions, is program manager for WTTV-TV in Indianapolis and serves as a free-lance producer/director for TV Sports, Inc., a major packager of televised sporting events. With more than 15 years experience in all phases of TV production, Zuckerman is considered an outspoken missionary of videotape in all of its diverse forms. 27 EVR Moves from Promise to Reality EVR is here and available now. CBS believes it w/ill emerge and remain as the "dominant if not only (cassette) system of choice." By ROBERT E. BROCKWAY President, CBS EVR Division In its February. 196V issue Busi- M ss Sc RiFN covered the first pub- lic demonstration of monochrome E\'R at the New York Hilton. The article, titled, "ENR— Promise of the Future?", described the CBS laboratory prototype model seen in action in December. 1968 for the first time. Businf.ss Screen approved — but wound up its sum- mary on EVR with this observation: "There are still many questions to be answered by the potential EVR user, when it becomes avail- able sometime in 1970." The article then asked four ques- tions which I should like to answer now, based on what has taken place in these intervening months. Question #1: FVR qualit> is \en Kood. hul is it better than \ TR quality? Comparing all the demonstrated as well as announced target stan- dards in this new video field, only one system can deliver 625 lines of horizontal resolution. EVR. Only EVR. printed on actual film, pro- tected from handling and wear in its hard round container, has chalked up actual performance rec- ords of 1.500 repeat plays with no appreciable wear. Is FVR qualitv as good as VTR' Its image quality surpasses all VTR's here seen to date except perhaps TV studio equipment in the $75-$ 1 00.000 price range, operated by profession- als. Question #2: Which will he llie most convenient? Ue are confident thai F.VR will prove to be the most convenient system for millions who will em- brace pre-recorded video for cul- tural pursuits, for training and edu- cation, for instructions in everything from golf to how to install and oper- ate niodern appliances, and tor en- tertainment and enrichment of every kind, displayed on their television sets at times they choose. Convenience begins with ease of acquiring cartridges, either by rental or purchase. Convenience requires ease of operation. EVR will be available wherever people shop; al- so in public and private libraries. in theatre lobbies, record shops, through cartridge clubs and prob- ably super markets. Ease of installation? EVR hooks up to the antenna terminals of any television set. You can use a dime as your screwdriver. Question #3: Which >vill be ulti- mately cheaper? Our firm conviction, based on electronic realities, is that EVR players, when they are built into television sets, will leave all other hardware well behind in cost. On software prices, there are sev- eral answers. EVR becomes eco- nomically viable, both for the CBS Electronic Video Recording Divi- sion to process and for customers, at fifty duplications. ,.\t that num- ber and higher, combined economy and quality will favor FVR by a wide margin. EVR being highly price-volume sensitive, the more cartridges needed, the lower the per cartridge cost. People who require only one copy, or a few. will find greater economy in a \'\R. In the same way. those who need to record their own product for immediate play- back will turn to V'IR. I-VR is in- terested exclusively in high quality prerecorded viileo applications. Question #4: Present videotape re- eordinc ei(ui|»iueiit is inipri»ing sleadilv and will undoubtedly Ik- let- ter in 197(1 (when INK is comnur- eially available) than it Is todav. How will the two compare then? Like \1 R. I A K |,;is als,. hcen in continuous development over the last year and a half. By gain ing a full year on the original time- table for introduction of color F\R, EVR chalked up developmental progress more dramatic by far than any technological advances re\ealed in VTR. Continuous research and development will keep E\'R the quality leader and make it increas- ingly, not decreasingly, the economy leader. After posing these four questions, Bi'siMss ScRFEN summcd up with the observation, "As of this vvriting (February, 1969). F\R appears to have sev- eral inherent adxaiila^es, hul its ultimate success or failure rests in the hands of the potential users of the svstem. v^hether their use Ik- for business, co^ernnient. education or home. The> are the ones who will have to decide if EVR will do the job thev want it to better and or cheaper than whatever else is avail- able." A progress report on this sub- ject is very much in order. When Bi'siNESS Screen went to press with its February. 1969 issue, we had announced only a single EVR customer. Bi'siness Screen well wondered what additional reception FVR would have in the market- place. The following month The Equita- ble Life Assurance Society of the I'nited States announced that its training and conmiunications pro- grams would go on E\R cartridges, and that 1.200 telepla.vers had been ordered from .Motorola. .Across the country, a wide va- riety of commitments to EVR be- gan coming in. signed contracts covering many educational and in- dustrial training applications. Not- able among them has been an am- bitious new educational program created by Field Enterprises Edu- cational Corporation, eventually in- tended to instruct and enrich all ages from pre-schoolers to the aged. The University of California. Los .Angeles decided to convert Ci>urses in small business administration to FVR. While all this has been happen- ing, the l-\R Partnership ( 50^^ ens. .^0', Imperial Chemical In- dustries Ltd.. 20'r CIBA Ltd.), based in London, announced and progressed hanlware anil software agreements affecting Ihe Cnited BUSINESS SCREEN Kingdom, France, Italy, Germany, Austria, Switzerland and the Scan- dinavian Countries. More recently. (.iilor EVR was demonstrated in I okyo to major electronics lirnis there. Meantime, Motorola revealed its own entry into distribution of soft- ware. A comprehensive plan has been announced for training the continent's paper merchant sales force of 17.000 with EVR players in their homes. The prestigious BNA Films Division of The Bureau of National .Affairs decided to con- vert its 16mm management train- ing series, The Effective Executive, to EVR cartridge format. National CATV Program Library, Inc. of By SAMUEL C. GALE Director of Marketing Videorecord Corp. of America The videorecord, no matter what i.'rm it takes, will be one of your most important communications tools during the next decade and Ixyond. It has the power to make a passive TV set into an interactive learning system through the use of \ isually stimulating on-line pro- gramming and responsive off-line programming and tnaterial. But, what about programmng? There are seven areas of oppor- tunity when considering the use of videorecords: 1. Custom community educational programming, 2. electronic merchandising, 3. free film distribution, 4. training, 5. internal communications, 6. electronic publishing, and 7. entertainment. Custom Community EJucational Programming falls into the category of formal education. Only the video- record of the future will provide this type of programmng in an interac- tive and self-pacing (relaxing) way. Gone will be the davs of darkened Dallas revealed a brotid program for supplying Community .Antenna cable systems with progranuning menus — on EVR cartridges. There are many more of which I will mention just one because of its strategic importance in this field. The company is 20th Century- Fox Films. Its spokesman was mo- vie pioneer Darryl F. Zanuck, 20th Century's chairman of the board and chief executive officer. He an- nounced that some 1,500 feature films would be duplicated on EVR cartridges to begin a major new motion picture industry. This move, towards rental of feature films for viewing in the home, was later en- dorsed by Fox's board of directors Zanuck, cited EVR's unique complete protection of valuable film rights and properties from pi- racy as a major reason for his de- cision. At this writing, no other system (.lemonsi rated or announced has compiled more than the smallest fraction of the quantity of corpo- rate and educational community in- vestment committed to EVR. Fea- ture films committed to systems other than EVR are dwarfed by the size of the Zanuck endorsement alone. We confidently predict that for education and business uses in the field of pre-recorded video, EVR will remain the dominant if not only system of choice. What About Software? Videorecord Corporation is one of the first and most comprehensive firms preparing to meet the software needs of the cassette market. rooms, bulky projection equipment and central film repositories. A student wll be able to select his own subjects of interest and either play the information "on site" or take it home in the format that meets his at-home videorecord stan- dard. For example, Videorecord Cor- poration will not only make its medical education programming available (initially in the CBS EVR format) for hospital consumption via VGA's national Videorecord distribution system, but will also offer the continuing education por- tion of its production to doctors, either in their home or office via VGA's Videorecord Club of Amer- ica. Electronic Merchandising will be another natural result of the intro- duction of the videorecord. The problem with broadcast television as we now know it is that it reaches Meet the Author Samuel C. Gale is director of marketing for Videorecord Corporation of America, Westport, Conn. VIdeoreocrd is engaged in the production and distribution of pro- gramming for the emerging cartridge television in- dustry with particular emphasis on the fields of education, entertainment, and health sciences. Active In audiovisual activities since 1960, Gale was previous- ly vice president of sales for Capital Film Laboratories and head of his own company, Corser Enterprises. too many people! With the advent of videorecords, it will be possible for profit-oriented business to pene- trate selective target audiences at a cost estimated to be twice that of existing broadcast cost-per-thou- sand rates. Think about that for a moment: Qualified, demographical- ly controlled buyers at approxi- mately twice the co.st of existing "shotgun" figures. In electronic merchandising, the videorecord can be a point-of-pur- chase traffic builder ... a decision maker ... a customer retainer. It is result oriented: and it should be produced with that basic thought in mind. Free Film Distribution via the \ ideorecord can help business reach audiences not now covered by exist- ing 16mm film distribution sys- tems. It has been estimated that there are more than 1500 sponsored film producers in the United States. I can foresee a time in the not too distant future when the sponsored film will be produced with the fol- lowing thought in mind: Will the individual want to select this mes- sage for his own benefit? The days of audience figures for the sake of audience figures will diminish. The messages will be- come more specific . . . more edu- Continued on next page FEBRUARY, 1971 SOFTWARE continued cationall\ oriented . . . and ( nnce again ) more result oriented. Training and Internal Corporate or Inatiliitiomil Conmuinicalion in education and industry will heiiin to utili/c the videoreeord because of its qualities already mentioned. Not mentioned so far, however, is the fact that once the \ideorecord player is installed in a training situ- ation, it can also be programmed to time share other messages such as electronic merchandising or enter- tainment. For e.vample, we are already working with a major insurance company where we will not only be sujipKing them with \ideorecoril hardware on a lease basis (thereby taking the justifiably difficult hard ware decision off their shoulders), but supplying them with our own \ ideorecord Club software that will be used by their agents when they are not viewing company-sponsored training and internal communica- tion messages. EU't ironic i'lihllsliiiii; is an area of great cimcern at many publish- ing firms now. The question is: How soon should they enter the field, and in what areas of end- user interest? It's our belief that many of the home study and continuing adult education courses now available can be programmed to fit the \ideo- record format. The learncr-viewci can start and stop the program will. I his feature, combined witl fast forward and reverse operation, o|X'ns the possibility for interactive self-paced instruction. The learner can be programmed to respond on and off-line workbook, progranmied text, three-dimensional manipula- tive oT real-time activity. All this without expensive computer-assisted devices! Enterlaiunu'iii. I saved it for the last. l-or it will be the last to surface in videoreeord terms. We cant real- ly envisage existing "total entertain- ment" programming making it big via the \ideorecord during the ear- ly years. In the first place, the md- Cassettes and Beyond- ie NITA president says industry ever happens with cassettes, now. By THOMAS F. HATCHER Manager, Learning Systems Equitable Life Assurance Society kccentU I attended a seminar on Video Cartridge, Video Cassette, and Video Disc Turmoil. In a few weeks the First International Cart- ridge TV. Videocassette. and Video Disc Conference will be held . . . and yet in both cases everyone is talking about the same thing ... a record of some event which, when placed in a device, can be played hack through a standard television receiver. So why don't we have early agreement that what wc arc talking about is a "videoreeord" re- gardless of what form it takes? Look at all the space we'll save! Why does business and industry have an interest in videorecords? Let's see if we can't develop ration- ale. Books like /f.vt' of Disconiintiiiy by Peter Drucker and i'utiirc Slunk by Alvin Toffler make us acutely will play a vital role in what- but suggests going slowly for aware liial change is occurring at an ever increasing rate. Probably due to this and the computer, we have more information and knowl- edge tiian ever before developing at an ever increasing rate. Further- more, the pace of change forces on us as individuals a need to know at an ever increasing rate. No longer can we alTord to deal with these situations in the tradi- tional manner of moving people to the information, such as classroom instruction, large conferences, meet- ings, etc. We must find an elTective way of moving visual information, sup- ported with audio, to the individual, where he wants it. when he needs it. In many cases in business and in- dustry this means from a headquar- ters location to many detached of- fices, or from a central location to individuals wurkinu in the field Meet the Author Thomas F. Hatcher is manaRer of learning systems for The Equitable Life Assurance Society of the U.S., and current president of the National Industrial Television Association. At Equitable, he is responsible for the development and installation of new communications and learning programs using electronic support sys- tems. A graduate of New York University, he is also a member of the American Society for Training and Development. AECT. NVCA, NAEB This covers a range of people such as salesmen, managers, engineers, maintenance men. service person- nel, dealers, distributors, plant ofH erators, and many others. What is it these people need to know? Generally, I think it can all be covered in six areas. I consider a company is maximizing the poten- tial of video when it is efTectively producing programs in all six areas. A dministrative communicalions is any communication of an admin- istrali\e nature which members of an organization need to know; Skill iroinini; is the most pressing need in most any organization and it never seems to go away; Prodtui introdnciion is an ongoing need for nearly all companies; Ideation is the presentation of ideas, concepts and thoughts as a means of ful- filling the mind's capacity to en- tertain ideas; Reality is the most important area because it is here that we take advantage of the unique characteristics of \ideo and videorecords for programming hu- man behavior; luttilainment is a lueihod of presenting educational material in an entertaining way. Sesame Street is the best current example. Pill together all six add up to \SIMkl! — a simple way of re- membering them. Well now. if these are things that |K"ople in business and industry need to know, how do we get it Continued on /'«v<" ^2 Mi ri \ 30 BUSINESS SCREEN ■jor networks are not going to sit on their hands and let the vidcorecord tai records — and busi- ness and industry will have played a major role in making it happen. COYLE continued pulses compatible with studio-pro- duced masters, giving them the ca- pability of being efficiently edited into those masters and then dupli- cated without loss of quality. Television equipment cannot be the sole preserve of AV specialists at Headquarters if it is to reach its optimum potential as a communica- tions tool as commonplace as the telephone. Now if this communications po- tential is to be realized in the fu- ture, the cartridge recorder must meet high performance specifica- tions. At the present time, the half- inch format just can't stand tall enough. It docs not have the time bate stability necessary to dub up to one-inch for editing into studio- prtxluced tapes; in addition, the economy promised by the half-inch format is largely fictional. Tape savings would be minimal and main- tenance would probably be higher unless special heavy-duty versions of the basic device were designed, in addition, susceptibility to theft would be excessive for the half-inch cartridge recorder considering its attractiveness for home use. All in all. the half-inch format is less than desirable for industrial use in a fully inlegraled television sys- tem. In a playback-only situation, however, the format may be ac- ceptable, its susceptibility to theft and its lower quality notwithstand- ing. In any event, the emergence of a cartridge loading video recorder signals the beginning of a new jihase for C'CTV: recorder-play- back units promising lower cost, easier portability, and greater sim- plicity of operation. Ihe last qual- ity is of paramount importance to the growth of CCTV as a communi- cations and training tix>l. for the strongest resistance to the use of a VTR comes from the non-profes- sional user: it takes a kind of hero- ism for him to thread the monster and to face the crises of tracking, tension, and color adjustment. One day, perhaps twenty years from now when the problems of format and of incompatibility are ultimately resolved, it may be pos- sible lo turn industrial house organs into l\' cartridges or video disc re- cordings for distribution to the homes of employees; but when that time comes, I suspect that the em- ployee will just dial a company luimber ami get the good news on the large-screen wall attachment of his Color Picturephone. BUSINESS SCREEN Sixty years ago, before the days of the filnistrip projector, the 16mm or 8nim motion picture projector, and 99 per cent i>f the other hardware to be found on dealers" shelves to- day, Jamison Handy had an idea that people could be persuaded to adopt attitudes and learn new skills through the use of pictures, and more particularly, through a suc- cession of moving pictures. Handy, now president of the Jam Handy Organization, one of the na- tion's leading visual communica- tions firms, was then a young man serving an apprenticeship in the communications field as an assistant in the editorial and advertising de- partments of the Chicago Tribune, who had never forgotten his first realization of the magic of pictures dating back to his boyhood, when he often spent much of his allow- ance for glass slides to show on his stereopticon. One of Handy's projects on the Tribune which had given him the greatest satisfaction was the inau- guration of a series of pages of pop- ular science pictures — photographs — which showed how things worked. The illustrated pages, with in- spirational articles by Herbert Kauf- man, were so successful that they were syndicated throughout the lUnited States and encouraged Han- dy to leave the Tribune and form a company designed to use pictures in business education and training : — the Herbert Kaufman and Handy Company, predecessor to to- day's Jam Handy Organization. t In a recent conversation with 'Business Screen's publisher, Bob Seymour, Jam Handy spoke about some of his early experiences in the iaudio-visual world working with his first client, the National Cash Regis- ter Company: 1 "We found that John Patterson, •the president of the company, had over 20,000 slides — glass slides. Many were carefully designed in ;elementary attitudes to portray buy- jand-sell situations, of presentation and acceptance or rejection, right way and wrong way, simple sketch- -^ You could put them together for -ales instruction. It was like a Chi- nese alphabet with 3,000 characters. Every different facial or bodily attitude, every retail situation could he pantomimed, visualized and il- Jamison Handy- Founder of Business Audiovisuals His career chronicles the history of audiovisuals in business, yet the man who pioneered slidefilms, industrial films, sound teaching, and several mechanical techniques feels there is much yet to be done. luminated. All the actions and re- actions in demonstrating, desirable and undesirable, could at least be suggested, vividly. "Patterson had long used simple devices to focus people's attention on what he was talking about. Long before he had slides, he had used wooden matches on his desk to rep- resent men. In conversation he would take one match as a body, and the head of the match as the head of a man, and other matches for arms and legs. Whether with one man or a group, he would make a visual impression. He had the same basic audio-visual idea that Tom Edison had. I think he may have gotten it from Edison, who had a conviction that pictures were going on at all times in peo- ple's minds. Patterson believed that thinking was in terms of vision. You don't know what mental show your prospect is projecting in his own brain. You'd better do something to influence what those pictures are. "You can see that with John Pat- terson's match men and later his glass slides in 1911, he really had the beginning of a business screen. Our first job at National Cash Reg- ister was to inform and enthuse sales people, first with "turnover" charts, which we now call flip- charts. And we also started to train NCR service mechanics with out- lines of gears and levers on the charts. John Patterson had one ba- sic idea on those charts which is that no sheet of paper, no matter how big you make it, is big enough for more than one idea, and I've been trying for .SO years to teach that to The Jam Handy Organiza- tion and to all its clients." ■'About this time some businesses needed technical education so much that they were ready for in-plant schools," Handy told us. "We had one of our first opportunities of this nature working on the problems of servicing the "nickel snatchcr" coin boxes of the Illinois Bell Telephone Company. We developed in col- laboration with them a program to use animated technical drawings and glass slides to show how coin boxes were constructed, how they worked or failed, and how to fix them. "Next we got into training long distance telephone operators with phonograph recordings. At the be- ginnings of long distance operation, the operators couldn't be allowed Continued on next page FEBRUARY, 1971 33 HANDY continued to gab too freely. We had lo figure out the shortest standard way to liandle calls \<,hh (he least conver- sation. W'e brougiu in sound on the phonograph to let operattirs hear how their own voices sounded. For years the Georgia "Crack- ers" couldn't understand the "New Joisy" speech or broad Boston "A's" or vice versa. Likewise, there was much trouble between the Scandinavians in the Northwest and the German accents in Milwaukee, to say nothing of the Germans in Cincinnati and Missouri. There were all those dialects . . . making it necessary to standardize the phrases to get them to have some sort of common language. So, we brought sound into training, al- though not yet synchronized with pictures." At about the same time. Handy began to syndicate motion pictures ( sponsored by metropolitan news- papers) on news, travel and par- ticularly on how appliances worked, into motion picture theatres. "Household appliances and new kitchen conveniences were just com- ing into popularity in the years be- fore World War 1. They were ele- mentary in those days, but people got into trouble even with can open- ers. They needed at least to know which end was the handle. Women, and men, too, were really interested in that stuff. The theatres had felt there was no entertainment value or audience interest in anything but love, murder, mystery and crime. Mut we sold the idea that, after all. the people who are coming to the- atres are the same peojile who read newspapers and they are interested in the news. So we succeeded in putting facts in the theatres, along with the fiction. Hearst followed us inunedialely with the 1 learsil'athe .News. During this time, wc made a deal with one inventor of the ani- mated cartoon who had the idea of using transparencies through which you could use the same background through an entire sequence and make the action changes over the basic background picture. We knew Windsor McKay, a cartoonist who was working for Hearst, needed 1 6. ()()() separate drawings for each reel of motion picture film. Wc made a deal utilizing the animated technical drawings. It was probably the first time technical animation was used on the screen. "We also tried to get schools to do an educational job with motion pictures, but ihcy would not. So. we went into the theatres with en lertaining worker education, all with the purpose of putting business on the screen in a useful way. We arrived at the point where we were using animated technical drawings to show how things work and how to work them, when World War I came along. At that time mechan- ized artillery was coming in. We had the French 75. We had the machine gun and we were putting internal combustion engines into the ship launches, hi the military they were suffering from lack of skilled man- power as were the manufacturers, and they needed mechanical edu- cation for drafted men. "We had to give them training in all things mechanical and we had an o|iportunity to make a national demonstration in World War I of what could be done with pictures. And we diil it. "During the war, and sliortl\ thereafter we began having a lot of difficulties with motion pictures. Motion pictures in training sessions didn't jiermit anyone to talk. I wanted learners to talk. The mo- tion picture didn't allow the instruc- tor to talk except in goose-step with the film. Mechanized, up front, he had to l(M)k back over his shoukier at the screen. Or. if he was at the le.ir of the room with the projector, he couldn'l see the trainees and their faces, which expressed whether the train- ing messages were 'taking' or not. "So. after the war we were still lt pictures, but brief printed text printed under each. 1 didn't realize at the time where I got the idea. But maybe 26 years later. 1 fig- ured 1 was in\enting this simple way of showing things. It wasn't by intention that 1 found that in the slidefilm 1 had also a vest-pocket unbreakable substitute for glass slides, as well as the li>w-cost sub- stitute for yards and yards of cost- ly, lanulv film, 1 wasn't smart 7jii ■91 34 BUSINESS SCREEN i In lAKICI.EAR / (I t' 1 aiui %.* enough to know I had that. I was aiming only to get "talking pic- tures" as we called them. Why? Because they let the learners talk, they let the teachers talk, everybody could talk. From this standpoint we now had talking pictures. We had I to rename them when Warner Brothers" Vitaphone arrived and 'Fo.x came out with the Movietone as the successor to the silent moving (pictures. I "But. we had sound; first with printed text on the film to be read out loud, and later, recorded sound. Soon we had synchronized record- ed commentary if the subject called 'for it and the listener was informed on the subiect. We made separate recordings. We put only the gist of it. the sum and substance of it. in text on film. But we expanded on the text vou see. to show pictures of anything that was new in the experience of the audience, so they could see what the instructor was talking about or had to prove or ; dramatize visually. In demonstrating the first slidefilm machines to pro- spective buyers the first screen we \'.iHild use was somebody wearing a light colored suit or uniform, pro- jecting on his back to show that getting or carrying a screen was no problem." Between the World Wars, the Executive planning session includes (I. to r.)-. Handy, Hughes Southwell, executive vice president; Robert Thomas, VP-marketing services; Edward Brennan (seated); W. E. Hunter, executive vice president (seated); and Alan Kidd, VP and creative director. Jam Handy Organization grew in- to the largest company of its kind in the country . . . and one of the most innovative. In 1930, JHO produced the first musical comedy at a business convention for the Coca Cola Company. Also in 1930. in Detroit. Jam Handy established the first talking picture studio for industrial pictures. And, in 1937 the first Technicolor business film. Refreshment Through the Years. was made for Coca Cola. During World War II. the Jam Handy Organization produced more than 2.000 training aids for the .Army and over 5.000 for the Navy. Handy actually conceived the idea of mounting 16 millimeter motion picture cameras (synchronized to shoot between propeller blades) in combat and reconaissance airplanes for recording and debriefing pur- poses — thus supporting verbal combat reports with visual accur- acy. It was also at this time that Han- dy originated the use of motion pic- ture techniques for flight simulation and target practice to develop and test proficiency in aerial gunnery. In cooperation with the military', he helped to develop over 600 other optical and auditory training devices of a simulative character. We asked Handy if he thought we were doing a better job in in- dustrial education now that we have so many modern training tools. "I am totally unsatisfied with the progress of learning." he said, "be- cause it is still too much of a head- ache, regardless of the acceptance of ear and eye devices we have ob- tained. "There are still too many instruc- tors who pride themselves on the number of students they can flunk. In our military training operations, we learned the practicality of the objective of having 99''r of the class learn. Because the penalty of training without each trainees learning was death. We never made any 100''r training objective, but at least we got to the point where the proficiency of the instructors was raised by means of audio-vis- uals of every kind. Their effective- ness was measured by the number of trainees whom they succeeded in showing the what and the how. "The 'untrainables' of today are one of our biggest challenges. We are dealing with a dying of know- how — of the skills that haven't been transferred from those who have them to those who do not. People know so many things that aren't so and they see so many things that aren't there. To he comiuded next month FEBRUARY, 1971 picture parade REVIEWS AND PREVIEWS OF NEW VISUALS More than Geology, "Museum" Is Lunar Science Miisfiim (>i the Solar Sysicni is a 23 ininulf coli)r film intended to 'de- scribe scientific investigations of unar explorations" . . . specifically the analysis of niixm rocks. It dews that and considerably more. Produced and distributed by Stuart Finley. Inc., Falls Church, Va., Miisetim visits the labs of seven of the principle investigators eval- uating moon rocks and soil to see how they conducted their studies and what they discovered. The average viewer of this film aimed primarily at students will find far more interest in the equip- ment and procedures than in the study results themselves. Nearly re- sembling scenes from a science fic- tion movie, some of the testing labs shown in the film are loaded with e.xotic ec|uipmcnt and provide a colorful and amazing testimony to the infitcsimal minuteness involved in the study of fragments of moon rock too small to even be seen with the naked eye. In addition to students of all ages, rockhounds. moon buffs and anyone interested in the ways of modern scientific investigation will find this film fascinating. LBG Live Action Comedy, Animation Used to Sell Newspaper space Tlie Long Island Press, published almost within the shadow of Man- hattan's skyscrapers, is, at the same time, a "home-town" newspaper. FX-livered by 6500 carrier boys dailv to 45.'>.0O0 Long Island homes, the Press is the nation's sixth largest newspaper. To make sure that media buyers will get the message, the Long Is- land Press is nt)w using a short pro- motional film in showings for agen- cy men across the river. The film amusingly contrasts crowded sub- ways rush-hour "readers" of the mostly ncwstand-bought Times, News and Post with the calm, re- laxed home readership of the Press. AI Stahl, of Animated Produc- tions, which produced the film, shot an ojx-ning series of high comedy scenes showing people trying to read a paper on crowded subway platforms and trains. A hand-held, automatic exposure Canon Scoi>pic 16 camera allowed quick compensa- tion for rapidly changing light con- ditions. F-ollowing the live comedy are some effective animation graphics pointing up the demographic advan- tages of the Press over its rivals: higher income readers, richest sec- tion of world's greatest market, etc. Supervising the project for the Press was Graphic Arts manager, Tom Craddock. Beautyscope — Film Sales Tool for Beauty Salons Canyon Films, Inc., has just com- pleted production of a series of twelve films for use in beauty salons. Produced expressly for Beauty Systems International, headquarter- ed in Phoenix. Arizona, the sync- sound color films are made for cas- settes which are used in the small portable projector manufactured by the A. B. Dick Company, and called the Beautyscope. Ihe first series of twelve films covers all aspects of hair care, and are selected, inserted and viewed by Viewing one of the films from the "Beautyscope" package is Sherry Shop- anus, one of the actresses in the film series. beauty salon clients while waiting fi>r their hair to be set. Intriguing titles, such as Mis Haystack, Miss Bird nest, and 3C Minutes to Beauty enable the cli ent to identify her hair problem and turn to the salon stylist for the exact treatment needed to help hei troubled hair. This not only hclp> the client to feel more secure ir knowing exactly what her haii needs, but results in increased busi- ness for the salon owner. The program is the brainchild ol Michael Swiger, president of Beaut) Systems International. While travel- - ing throughout the L'nited States as guest stylist for Antoine\ New York beauty chain, Swiger discovered that women on the whole are not very knowledgeable about their hair although they would like to be. anc that salon operators, while skilled in their trade were kept too bus> to sell. The films were shot in 16mn" commercial Ektachrome and re- duced to Super 8 for packaging ir the cassettes. Canyon Films pro- duced the entire series in eight day! in its Phoenix studios. Present plans call lor national marketing of the Beautyscope sys- tem with international distributior to follow. :ss ra new this month ASSOCIATION-STERLING FILMS Joiiriuy In limr. ,i li.iril-liitlinj documentary on drug abuse begin- at a teenage glue parly in 19f> grow up in a drug sub-culture. Tht film ends with ihem telling ihcir stor>, to the audience. 2h minutes. Color, For purchase or rental. Land ol lOOl C/i<< a.v lakes it» viewers on a unique journey through France's cheese country. Historical sequences, animated scenes and ac-^ tual visits to cheese producers, provide a peek at melhoils old and new that Frenchmen use to create their sufvertB ' quality and variety of cheeses. 19V^ 1|| minutes. Color. Available for frc« I loan. BUSINESS SCREEN K^A Assignment 747, a 27 minute film I n color, takes viewers on a 747 I our of many interesting parts of the Aorld. Passengers and crew express opinions ol this new 35()-ton liner of he skies. The film is sponsored by The Bt>eing Company and is avail- ible for free loan. Bourbon in Suburbia is a dramati- sation of the first three points of the ■\.A. program. Anne Francis plays a ■suburban housewife with a drinking orobleni. 27 minutes. Color or black jnd while. Rental or lease. Confrontation is the story of a ariest. a social worker and a college dissenter who are convinced the war n Viet Nam is immoral. Color or jiack and white. 27 minutes. Rental or lease. 7/it' Dangerous Airs of Amy Clark. 11 minutes in color or black and .vhite. tells the story of the polluted :arih of I9S6. Rental or lease. Ecce Homo. The life of Christ is etold in the beautiful art master- pieces of the Byzantine and Renais- ance periods. 27 minutes in color. Rental or lease. Iixit tells the story of a college pro- estor who joins the drug culture and .■vcntually, through a scries of inci- dents, is forced to re-examine his .'alues and the life he has chosen. 27 Minutes. Color or black and while. Rental or lease. Incutent on Danker Street ••ludics the investigaiion of a student police riot. Each side gains insight into them- selves and others. Color or black and white. 27 minutes. Rental or lease. EASTMAN KODAK COMPANY Audiu-\'isual DLstribuliiin Department 396 343 Stall' Street Kochesler, New York 14650 Teenage Movies in Competition showcases excerpts from 12 winning films by young filmmakers "out to communicate ideas ... to make a personal statement ... to examine a civic problem ... to educate or just lo have a little fun." 28 minutes. Color. Free loan. MODERN TALKING PICTURE SERVICE, INC. THIRE MUST BE A BETTER WA Y — Sponsored by Resource Planning and Development Agency of Lincoln County. Wisconsin to tell the story of the great northwoods countr\ of Wis- consin. Not only is this magnificent country great for all t\pes of summer and winter recreation, it's also a fine location for business. This film docu- ments the industrial and recreational opportunities afforded by this north- woods area. 14 minutes in color for television. THE MUSIC OE SOUND — spon- sored by Piano Technicians Guild. An informative, absorbing film fea- turing the piano — America's fa- vorite instrument for studying and making music. A brief history shows the importance of the piano in music from rock and roll to the symphony orchestra. It will interest all lovers of the fine arts. 15 minutes in color for television. MANHATTAN STREET BAND — sponsored by Mobil Oil Corporation and produced by Equinox Films. Inc. This 28 minute film in color presents the •Orchestra FM." a steel band from the Lower East Side of New York City. The band was the 1969 winner of "Sound Search," a city- Continiied on next page MUSIC AND SOUND EFFECTS: Essential tools of the professional Film Media Producer "MAJOR" offers you a full 73 hours of background production music for titles, bridges, background— for scoring, editing, recording and dubbing music for your: • DOCUMENTARIES • COMMERCIALS • TV FILMS • FEATURE PRODUCTIONS • SLIDE FILMS • INDUSTRIAL FILMS • ANIMATION • SALES PRESENTATIONS "MAJOR" specializes in sound— you get exceptional ' technical know-hov^ and beautifully recorded original music on LP records or %-inch tape, or on 16 or 35mm Mag. Tape ready for a mix. IMPORTANT: "Mojor" owns iti own copyrights on oil production mood music in its library. World rights available to you on a completely sound legal basis. Re-recording rights on a "per ••lection" basis or "unlimited use" flat fee arrangement. WRITE FOR 135-PAGE CATALOG TO: THOMAS J. VALENTINO, INC 150 W. 46 St., New York 10036 (212) 246-4675 Must Sell Immediately SACRIFICE! PAKO 16-56-EK Color Motion Picture Film Processor Hardly Used, Excellent Condition Recently Converted To Process Both Super 8 and 16mm ECO and ME4 Weight: 6500 Lbs. Can Be Dismantled For Shipping INTERESTED? CONTACT PAUL BOWER c/o MARS LABORATORIES 60 Dingens St., Buffalo, N. Y. 14206 Phone: (716) 823-3712 circle 137 on reader service card ■EBRUARY, 1971 Circle 130 on reader service card 37 PICTURE PARADE continued wide talent hunt sponsored by Mobil for the past four summers. It is a visual trip, with the music performed by the steel band, shot on various locations in the metropolitan area, in- cluding the Pan American Huikling. Ihe Statue of Liberty. Central Park, and Palisades Park. It was sent to the Hxpo '70 in Osaka. Japan for con- tinuous showing in the Youth Pavilion. STEEL PIPE AT YOUR SERVICE — sponsored by Bethlehem Steel Corporation. This 14 minute film in color opens with a quick series of scenes indicatiny the diversity of tasks which are performed by steel pipe; then takes viewers on a production tour of Bethlehem's Sparrows Point. Maryland steel plant from the ore docks, through the steelmaking pro- cess, to Ihe pipe mills. H()\ti: SWIET HOME STYLE — sponsored by Archway Cookies and produced by Jason Phillips. Fver won- der where all those really good cookies come from? See this film to learn of the relationship between home-made cookies and the ma.ss produced va- riety. See the inside of a truly modern bakery and analyze for yourself the similarity of recipes, ingredients, anti the baking technique. The film is 27 minutes in color for schools, adults and TV. /.V I'URSLII HI IIAI-riNESS — sponsored by the American Plywood Association. This film talks about man and shelter; the imbalances, the practicalities, our chances of straight- ening out the problems created by more people, more demands on the land, less living space. And it dem- onstrates that solutions can be found through inventive transformations of familiar building materials into fast, low-cost housing. The film emphasi/es that wood is Ihe one most a\allable and renewable resource for consi ruc- tion industry needs. 25 min. color. HEAUTY TO LAST — sponsored by the Northern Ireland Government In- formation Service and is a 20 minute film for television. This is a fascuiat- ing look at the Northern Ireland of yesterday, today, and tomorrow as seen in its coastal regions, its country- side and its people. IN THE KITCHEN WITH THL AVOCADO — sponsored by Cali- fornia .Avixrado Advisory Board. This visually stimulating educational lilni shows how \o select, ripen, store, cut. learn CAMERA learn LIGHTIIMG learn OIRECTIIMG learn SOUIMD learn EDITIISJCB learn BUDC3ETIIMC3 learn NA/RITING learn Learn from Professionals at the VIDEO PRODUCTION WORKSHOP March 29 — April 9 Los Angeles, California Ah intensii e 2-iieek course in all systems of Video Tape Recording — using professional equipment. The video tape industry is exploding. Production peo- ple are needed in industry, education, medicine, Cable TV and cassettes, as well as in commercial broadcast television . Now you can get the train- ing to become part of this exciting new industry! The low tuition fee of $295 includes 120 hours of classes and seminars con- ducted by professionals currently active in the in- dustry, plus all materials and use of equipment. You will "learn by doing," and be involved in an ac- tual show production." UDUI K ENROLL NOW! Limited Registration • Write or phone for complete details and application to Bob Larsen, Director. video production workshop 8625 Santa Monica Blvd., Los Angeles, Calif. 90069 • Phone: (213) 652 7154 • 659 2322 f5 circle 138 on reader service card peel, and seed avocados. Ideas for a wide variety of ways to use the a\oca do in breakfast and main dishes salads, dips and sandwiches a "mouth-watcringly" demonstrated, minutes in color for television. NATIONAL AUDIOVISUAL CENTER Washington, D.C. 20409 Here's Help summarizes treatmen and rehabilitation programs for dru( " abusers. This film was produced b) the National Institute of Menia -^ Health and is available for sale o^ loan. 29 minutes. Color. Operations H'i//i H'liole Niiiiiher^\ was produced by the Office of Hduca lion. It explores priKcdures for inter- relating addition and subtraction anc multiple techniques for improving ill' siruction in multiplication. 22 minute in color, the film is available for pur- chase or rental. Refrifieralion — Inlrodudion to C On trol Mechanisms explains the functior of the automatic controls in the re frigeration cycle and use of the man ual control in emergencies. 10 min utes. Black and white. Produced b] the Department of the Navy, the filn may be purchased or borrowed. laikinv With Dolphins, a 15 min ute. color film produced by the Dc parlment of the Navy, describe; studies and experiments made bj Naval Electronics Laboratory scien lists in the area of underwater sound Sale or loan. Usinf! a Matliemalics Lahoraioi Approach acquaints the teacher will Ihe laboratory and shows activities scNcral grade levels. Produced h\ tb Office of Hducation. 15 minutes Color. Sale or rental. You and Your Customers drami tizes situations which small retailerAf( may encounter involving customer re lalions. This 14 minute color film wa produced by the Small Business A( ministration and may be purchased n.nted. Oral Cancel — Detection ami Diag iiosis, a series of 94 2 x 2 slides l color was produced by the College i Dentistry of the University of Kci lucky. It explains the technique u to detect oral cancer and illustrate normal and abnormal oral and pet loral soft tissue and shows hmps techniques. Accompanied by a pre LT.uiimed text, the scries is for sale SPORTLITE FILMS 20 North Wacker Drive Chicago, Illinois 60606 Ci>uriesy on the Courts, IS minul| i;olf instructional film, in color. co\' ers ethics, courtesy, customs of pla\ Ibis is the first National Ciolf Four dation film to be released through commercial distributor. Sale or renta ; BUSINESS SCREEl new products review FEATURING NEW EQUIPMENT AND SERVICES KOduction ightweight Shoulder Pod for omfort, Flexibility villi its fiberglass metal clesijin. ne 60's lightweight shoulder pod . designed ti> give eanieramen nia\- num nutbility and tiexibility in all .pes of shooting situations. The pod is adjustable to aeconi- uxlate all types of cameras, and a an be quiekly set to provide maxi- ■; num comfort for every individual. inc 60. circle 260 on reader service card 'requency-Equalizing Control Center Introduced by Shure he M63 Audio Master is a fre- |ueney-equalizing audio control cen- icr for numerous sound shaping d Ind control applications in sound i ystenis and broadcast and record- 'ifng studios. It is designed for use 'vith Shurc M68 and M67 series of ji/licrophone Mixers and other high 'evel output devices to obtain an 'ilniost unlimited variety of response urves. Applications include converting the output device to a remote am- plifier — with equalization — in broadcast stations, equalizing music and program material in studios, frequency shaping to reduce feed- hack and enhance sound quality in soimd systems, removing objection- able high or low frequency noise in public address systems, and providing audio control and moni- toring facilities in multiple mi.xer applications. Shun' Brother. Inc. circle 201 on reader service card Ampex Introduces Series of Video Production Recorders The Ampex VPR (Video Produc- tion Recorder) Scries of one-inch helical scan videotape recorder players has been designed with ad- vanced production capabilities and improved performance for serious closed circuit television use. The four models in the series are com- patible with all Ampex one-inch helical scan models now in use. The VPR-79()0 (shown) provides all the control for tcleproduction on any subject. Features include sub- stantially improved time base stabil- ity and an additional VHC (very high carrier) standard. Anipe.x Cor- poration. circle 202 on reader service card Videostrobe 800 Made Specifically for Video I he Videostrobe SOO motion-freez- ing high power strobe light makes it possible to get sharp pictures without motion blur. Tape any rapid motion and on playback each frame looks like a clear phi>tograph. It improves color rendition, elimin- ates color smear and is ideal for chroma-key. It is a heat-free light. Synchronized to the video field rate, Videostrobe 800 looks like a steady light. Each flash cuts video exposure from 1 /60th to 1/20,000 of a second. It has a continuous duty flashing capability and pro- duces a light output of 175 foot candles over an area of 100 square feet. Vnihi.x. Inc. circle 203 on reader service card Anamorphic Lens System for 35mm Cinematography Todd-AO 35, an anamorphic lens system for 35mm photography, in- corporates several new computer- designed concepts. The system is lor anamorphic "scope" photiv grapliy, providing a 2.35:1 aspect ratio. Kocal lengths of 38mm. 50nuii, 75mm, 100mm, 200mm and a motorized 10 to 1 zoom lens of 5()nuii to 500mm are available. Amone the features of the lens system is a constant compression ratio at all focus distances from close-up to infinity. Lenses may be rented through !"&B/Ceco Indus- tries. Todd-AO. circle 204 on reader service card Coniimied on ne.xi page EBRUARY, 1971 39 SUPER-8 DUPLICATES ■J^ Fincsl-Qualily Kodachrome COLOR or BLACK & WHITE • PROFESSIONALS: W« at SptoilisU in J5mm ot 16mm to 8mm or Supet-t RediKtion. 8mm to 16mm Bio* Ups •*■ A t 8 Roll Pnnling 8mm t 16mm Eiilmsn Inltmrgs -^ 8mm i 16mm Eistmin Color Rdost Prints ^ B & W Rtvcrul Dup(s. if Dup NM Company. circle 210 on reader service card \uto-Pan for CCTV iurveillance K heavy-duty automatic panner :apable of supporting television ameras weighing up to 100 pounds ran be programmed to sweep any ndoor or outdoor area on a hori- :ontal plane. It has many applica- ions in areas where TV is used for lurveillance. Engineering features include leavy-duty aluminum construction md roller bearing support through- )Ut and a dual motor designed to land up under continuous opera- ion. Vicon Industries. Inc. circle 211 on reader service card . Itlui' Kid^c Suiiiiiiil. Pa. 17214. Here is a useful, vcr\ practiijal guide to the entire videotape pro- duction process. Neatly divided in- to two parts, "the medium" and "the niessai;e". this well illustrated kxik is a solid guide to production, direction and program creation in the videotape format. Fncluded in "the medium" are helpful tips on equipment selection, lighting techniques, direction tech- niques and a multitude of other production advice. "The me>s.ige" section could be the most helpful of the two sections for the user in that it covers the importance of pre-production plan- ning, ideas, focus, form, talent and working relationships of the people involved. As a whole, the book nicely com- bines the importance and relation- ships of both creative and technical .ispects of videotape production. circle 250 on reader service card Videotape Applications The second volume of Sony Video- corder videotape recorder applica- tion bulletins, a broad compilation i)f illustrated case histories in video- tape recording, has just been pub- lished. The .SZ-page file-size publication presents 23 recent applications in business, industry, education, law enforcement, religion, medicine and the military. Sony Corporation of America. circle 251 on reader service card NAVA Equipment Directory liie revised 1^71 Audio-Visual I quipment Directory, published by the National .^udio-Visual Associ- ation, will be available for purchase in laic February. It contains photo- graphs, specifications and prices of 44 more than 1.300 current m;~Jeis of equipment Over 450 manufacturers are represented and more than l.yoo items in (i2 categories are featured. I'niform listings allow easy com- parison of all items. .Also included are sources for hundreds of special accessories and devices; charts for films and tape running times and screen sizes; and manufacturers' trade names. Copies are SS.SO; S7..S0 if payment accompanies or- der. National Audin-Visiial Associ- ation. Inc. circle 252 on reader service card Telephone Training Program "Telephone Dynamics" is an ad- vanced cassette tape and workbook program in telephone skills created for personnel who make and receive important calls. Interacting with the recorded tape and workbook exer- cises, secretaries, sales and admin- istrative personnel, even executives, learn such things as dealing with complaints; getting through to the right person quickly; recording vital information; collection, sales, and service techniques; etc. The complete program includes tape recorder, cassettes, workbooks. supervisor's guide, message pads and telephone |iick-up and sells for $99.00. l'ni\er\al Trainini; .Systems circle 253 on reader service card Short Course Sales Seminar A practical and profitable short course, aimed at helping audiovisu.il dealers to boost sales and man- power etliciency, is based on the Bill Jewett Sales Management Sem- inar Series. The course includes an SS-page textbook, nuHlel forms suitable for direct pick-up printing or custom- ized modification, six audi(). Nutiimal .Ainlio X'isiuil .-Iv- socialion. circle 254 on reader service card index to advertisers Agfa-Gevaert Inc Arrif lex Corporation 10-11 & Audiotronics Bohn Benton, Inc Byron Motion Pictures Calvin Productions . . Camera Mart, Inc., The Capital Film Laboratories, Inc. . Cine Magnetics Film Lab DeWolfe Music Library. Inc. Eclair Corporation 41 19 4 14 12 18 8 4a 24-2S Fairchild Industrial Products Iq Fax Company 431 Handy Organization, The Jam 48 I Hollywood Valley Film Labs 40 { LaBeile Industries Mars Labs 37 Modern Talking Picture Service, Inc. 2 Projection Systems International 3 Reela Films, Inc. 47 Ross. Inc., Charles ... 17 Schuessler Case Company . 43 Studio Film Exchange 40 Title House 40 Todd Film Company 43 Valentino, Inc., Thomas J. .. 37 Video Production Workshop . J8 Vision Associates ,. 13 BUSINESS SCREEN If youVe in a bind for lab service^ Reela can bail you out. When deadlines loom large, and you keep running into one delay after another, call Reela. Nobody offers faster service. And nobody will give you better quality work. Reela's speed and high quality conne about because of three things; 1. Competent, dedicated people. 2. Jet transportation, and an outfit that knows how to exploit it. 3. Sophisticated new equipment. How many release prints do you need —20? 100? Reela can make them. Perfect. Sharp. Color-balanced. Back in your hands (or drop-shipped if you want) before you know it. Why settle for less than the best ? Call Reela now. REELA OFFERS: Complete editorial services • complete producer's services — animation — titling — sound • complete 8, 16. and 35mm laboratory services. including black and white or color dailies for Florida filming • Super 8 printing and cartridging. ^0 WV^a"^*' circle 147 on reader service card To Gorrect Attitudes Convention Assistance Motion Picture Plans Sales Meetings and Specifications Field Services Projection Services Supervisory Training Closed Circuit TV Quality Control Programs Sales Training & Retail Training r* \\^'t^ Project Supervision with Go JHQij Total Responsibility for Security and Delivery to Meet Your Deadline Comprehensive Consultation Services 7^ JAM HANDY ^.Tya^^a2:?^ is set up to help you without prejudice as to the methods chosen that will serve your purpose Detroit New York Atlanta Hollywood 313 TR 5 2450 212 JU 2 4060 404 688 7499 213-463-2321 2843 E Grind Blvd. Wt Broadway 230 PeichltCf St N.W. 1680 N. Vine St. circle 148 on reader service card Ian I HE VISUAL COMMUNICATIONS MAGAZINE MARCH 1971 Single Concept Comes of Age amazini what you can st tor $lQ00a When your company is trying to make an impact with its message, SI 0,000 doesn't go very far these days. It could luiy you one page in a national magazine with limited circulation. Or a one-minute spot on network TV. (Class D time, of course.) Or maybe a few ads in a newspaper. And that's it. Finished. You've shot the budget. But take heart. There's still one medium where your company can buy a whole year's program for $10,000. A medium that's so versatile, you can tailor it to pinpoint the audiences you want to reach. So that every dollar works twice as hard. We're talking about business sponsored films. Through Modern's seven highly-developed channels of distribution, we can take your filmed message ami put it where It will do the most good. Consistently. More important, we tar do it many different ways. For example, with $10,000 a year you can reach 5 million TV viewers, and 200,000 members of school and adult groups. Or, if you like the prestige of being seen with top-name feature films, we'll bring your story to 2.5 million theatregoers. Or maybe you want to reach community leaders, students, and people who travel. We'll introduce you to 250,000 of them — at their own request! And that's just a sample of the flexibility and impact you can buy with a year's sponsored film program. If you'd like to know more, give us a call. We'll show you how far SI 0,000 can really go. Modem Talking Picture Service, Inc. xvr ^r}~ ^"■'^'^^'^ °f 'he Americas, New York. N.Y. 10036 World s largest distnbutor^of sponsored films and video tapes: '^' " ' 'i Medium. I circle 122 on reader service card WC0/if/6m SoifMf-Ofi-fifm /tr fhh/cfie/ ^mM/ ALL AURICON EQUIPMENT IS SOLD WITH ] A 30 DAY MONEY-BACK GUARANTEE. 'CINE VOICE n" 16 mm Optlul Sound-OnFllm Camera. K 100 ft. film capacity for 2% minutes of scording; 6-Volt DC Convertor or 115-Volt AC peralion. *$! 180.00 (and up). "DURICON PRO EOO'lSmm Optical Sound-On-Fllm Camera. * 600 ft. film capacity for I6V2 minutes of recording. * $1820.00 (and up) with 30 day money-back guarantee. "SUPER 1200" 16 mm Optical Sound. On-Film Camera. * 1200 ft. film capacity for 33 minutes of recording. * 16425 00 (and up) complete for "High-Fidelity" Talking Pictures. PRO-600 SPECIAL" I6mm Litht-Weiglit Camera. •'400 ft. film capacity for 11 minutes of cording. * . $1620.00 (and up). -0^^ PORTABLE POWER SUPPLY UNIT — Model PS-21 Silent in operation, furnishes 115-Volt AC power to drive "Single System" or "Double System" Auricon Equipment from 12 Volt Storage Battery, for remote "location" filming. * $337.00 Strictly for Profit CHOOSE AURICON If it's profit you're after in the production of 16 mm Sound-On Film Talking Pictures, Auricon Cameras provide ideal working tools for shooting profitable Television Newsreels, film commercials, inserts, and local candid-camera programming. Now you can get Lip-Synchronized Optical or Magnetic Sound WITH your picture using Auricon 16 mm Sound-On-Film Cameras. Precision designed and built to "take it." Strictly for Profit— Choose Auricon! PilM»6NETIC— Finger points to Magnetic pre-stripe on unexposed film for recording lip-synchronized magnetic sound with your picture. Can be used with all Auricon Cameras. -«41325.00 (and up). OD — Models FT-10 and FT-10S12... an-Tilt Head Professional Tripod for Ivet-smooth action. Perfectly counter-balanced .'- prevent Camera "dumping."* $406.25 (and up). esio Rommno SU-eet, Hollywood 3e. CaliC U/,jfn fn. uniir % [■5aCh1,^___, free copy of tfiis 74-page ZTOl^l.-v-'wood S-OS31 !' Auricon Equipment is sold with a 30 day Money Back Guarantee You must be satisfied Auricon Catalot-, .UFACTUR-ER-S OF ^SES^9 1S1^]M CAl»iIER,AS SINCE 1831 (HARCH. 1971 circle 101 on reader service card NUMBER FOURTEEN IN A SERIES I A I'KISCKIBIL) ABORTION. A lotcnl ion\rf.alion wilh a lop luilch inolion piilurc cngmcHT (IimUisccI a problem ihal west coast laboratories arc encounter- ing when using the new reversal color internegative lilm lor the prociuction ol 35mm color release prints. He slated that it was neces5ar> to print the 35mm color reversal internegative "through the base" (base to emulsion), so that release prints made from such a negative would have the standard 35miii emulsion position, which incidentally is away from the projec- tion lens. His concern was in regard to the loss of image quality encountered when printing the photo- graphic image through the base of the original negative. His problem struck a very discordant note with me because one of my pet peeves is the so called "standard" emulsion position of 35mm prints. Film has always been loaded into a camera with the emulsion towjrd the lens, tngincers in our industry would never consider turning the film over, causing the small bundle of light rays of the image to pass through the transparent base material onto the emul- sion. It is obvious that a terrific deterioration of image quality would result. So, after the original 35mm negative was exposed with the emulsion toward the lens, it was processed and a positive print was made. The best possible print definition was achieved by good continuous contact printing, emulsion to eniuhion. To maintain correct right and left orientation of our image it was necessary to project the print with its resulting "mirror" image so that the emulsion was jwjy from the projector lens — in a "reversed" position. As our industry grew and many prints were needed, it was necessary to protect the original negative from wear, so it became normal procedure to make a master positive print and from this master a dupli- cate negative was made. This dupe negative re- sembled the original negative in photographic char- acteristics and imago emulsion position. Release prints made from the dupe negative had the same "reverse" emulsion position as n print from the original negative. Are you aware what our industry has foolishly been doing for years in either procedure? We make 35mm release prints that have to be projected in such a manner that our beautiful photographic image must pass through the acetate base of the print on its way through the Ions to the screen. Today, no engineer would recommend such a procedure but our indus- try' not cjniy sanctions it but makes it routine. Normal practice today in the optical industry is to as'oid passing images through glass whenever possible, so front surfaced mirrors are commonplace. Many mod- ern reflex cameras use front surfaced mirrors in an effort to obtain optimum image definition even for view finding. For years I have wished for a process that would eliminate the master positive step. Such an innova- tion would not only eliminate one printing and one film step, but would produce release prints with an image emulsion position that Is "forward"- toward the projector lens, thereby eliminating any loss of definition caused by passing the photographic image through the base of the film. About fifteen years ago a producer brought to oui laboratory a 16mm original black and white negative prepared in A Sr U rolls and ordered an answer print. The print was accepterl by the client and an order was placed for a large number of release prints. We could not risk printing the large order from the orig- inal A and B negative rolls, so we made the usual (omposile picture master positive and the subse- quent dupe negative. The loss introduced in these two film steps produced a print which showed ap- preciable loss of definition when compared to the print from the original negative. At that time, it so happened we had been making tests in an attempt Id use Kodac hroine (amera stock as a reversal inter- negative. We had not been satisfied with the color that we obtained, but we thought that this method might prove satisfactory for a black and white image. A negative intermediate was made on Kodachrome and a print from it was enthusiastically approved by the customer. We had achieved several things — we protected the original negative, we reduced the price of the print by printing from a single roll instead of A and B, we improved the quality by eliminating the master positive film step, and we improved defi- nition on the screen because the emulsion position was towjrd the projector lens. In the early days of television we were making 125 prints of a sveekly half hour show. The subject matter was so timely that speed was imperative. It was photographed each \tonday wilh multi camera (echniquo onto 16mm black and white negative, and all release prints with an emulsion position away from the lens were shipped Tuesday. The release prints were developed, waxed, shipped and run on television projectors in a matter of hours. Because such prints wore still "green" (unseasoned), we re- ceived many complaints from stations claiming that prints jumped and emulsion had a tendency to pile up In the gate of the projector. We experimented with many types of drying conditions and many typos of waxes, but to no avail. In desperation, the show was photographed on reversal film from which a dupe negative was made, and release prints were made from the dupe. These release prints were made and shown under the same identical conditions as the release prints from the original negative, but because the emulsion position was now toward the lens — "forward," all the complaints disappeared. Additional tests convinced us that all projection prints regardless of format should have a "forward" emulsion position. Recommended practice today (with which I disagree) states that 35mm prcijection prints should have an emulsion position away from the lens and this posi- tion is called "standard." In 16mm and 8mni how- ever, the recommended standard emulsion position is "forward" or toward the projection lens. So 16mm and 8mni actually have better standards than 35mm! So you can see why my friend's remarks disturbed me. A film manufacturer had taken the initiative to research, design, and manufacture a great new prod- uct— color reversal internegative — designed to im- prove color and definition. A side dividend was the fact that it put the image emulsion position of 35mm where it should be. Whv then should we lose the benefits by compounding our errors and introducing more distortion by piinting the negative through the basef My friend commented that if labs furnished prints with a forward emulsion position, problems might be experienced because of the failure of the theater pro|ectionist to refocus. This is not a valid excuse lor delivering an inferior product. Improved tools are great, but w»' must learn how to use them! byron circle 103 on re.ider service card BUSINESS SCREEl BOB SEYMOUR Publisher bEORGE A. GLENN jEdltor in Chief MICHELLE BENDER 'Senior Editor O. H. COELLN iFounder & Consultant piANE WICK Production Manager pFFICES lEast: Bob Seymour 757 Third Ave. iNew York. NY. 10017 Ph. (212) 572 4853 West: H. L. Mitchell 'l450 Lorain Rd. !3an Marino, Ca. 91108 ■=h. (213) 283-4394/463-4891 MARCOURT BRACE IJOVANOVICH PUBLICATIONS JOHN B. GELLATLY resident IRICHARD MOELLER E'^-sasurer RS FLADMARK nior Vice President [robert EDGELL wice President THOMAS GRENEY Vice President EZRAPINCUS Vice President JIMGHERNA Vice President, Production EDWARD CROWELL .Director of Marketing Services ON THE COVER: "Private Eye" projector demonstrates compactness and ease of use. See full story on page 26. Busbess Screen THE VISUAL COMMUNICATIONS MAGAZINE MARCH 1971 / VOLUME 32 / NUMBER 3 features departments TAKE ONE By George A. Glenn PICTURE PARADE Film reviews and preview/s PARADOX By Stanford Sobel NEW PRODUCTS REVIEW New equipment and services RIGHT OFF THE NEWSREEL Current trends and activities REFERENCE SHELF Helpful books and literature THE AUDIOVISUAL CALENDAR Upcoming events THE SCREEN EXECUTIVE Personnel notes THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS BUSINESS SCREEN MARKETPLACE Classified advertising INDEX TO ADVERTISERS IN THIS ISSUE READER SERVICE CARD For more information 17 20 ECONOMICAL TOOL FOR BUSINESS The future for super 8 film systems looks bright . . . Where it's going and why SUPER 8 SPANS THE SEVENTIES Standardization still not set . . . Wide diversity fits many A-V needs PROFILE: JAMISON HANDY- FOUNDER OF BUSINESS AUDIOVISUALS Second in a two-part series explores the thinking that's kept a 50-year-old audiovisual firm alive and profitable SINGLE CONCEPT COMES OF AGE Fascinating account of what can be accomplished with small-cartridge projectors . . . Why they bear watching now and in the future 23 ED A HARCOURT BRACE JOVANOVICH PUBLICATION MBP 26 7 9 12 29 29 34 36 38 41 42 42 43 BUSINESS SCREEN is published monthly by Harcourt Brace Jovanovich Publications. Corporate offices: 757 Third Avenue. New York. New York 10017. Advertising offices: 757 Third Avenue. New York New York 10017. Editorial offices: 757 Third Avenue, New York. New York 10017. Accounting and Circulation offices: 1 East First Street. Dululh. Minnesota 55802. Subscription rates: one year, $6; two years, $10; three years. $13 m the United States and Canada. Other countries: $12 per year. Single copies: $1 00 in the United States and Canada; all other coun- tries: $2 00. Application to mail at controlled circulation rates is pending at Duluth, fvlinnesota 55802 Copyright 1971 by Harcourt Brace Jovanovich Publications. POSTMASTER: Send Form 3579 to BUSINESS SCREEN, P.O. Box 6009, Duluth, Minnesota 55806 IENARCH, 1971 CALViK what's CRAZy CLYDE UPTO NOW^y^^^ LOOKING ■ FOR A WAV TO SHIP PILM FASTER J"NAN WE ALREADY A r CAN ME DO IT? NOPE, irs EASIER AND FASTER SHIPPING TO AND FROM KAN6A9 CITY THAN ALMOST ANYWHERE CALVIN LABORATORIES A bij;, tiillv oi|uippt'i.i l.ii\ lonlr.illy Kii.ilcJ in k.insas City, Missouri — llic llo.irt ot AmiTiiM. Cilvin can scr\i' you hcttor, f.islor .iiul with fewer problem CALVIN LABORATORIES VVIuTf cvi'rv I iisliiiiici IS liiMtfit .IS .ii\ inilu'iilii.)! .im) .issigned a Service Director to perNon.illy expedite .ill lilm requirements. CALVIN LABORATORIES 1105 Truman Road • Kansas City, Missouri M106 • Phone: (8l6) 421-i:.V circle 105 on reader service card BUSINESS SCREEI take one INTRODUCING... r%«^ GEORGE A. GLENN The niDiitli of March has brought a num- ber of changes and additions to Business Screen. With this issue wc will be introducing innovations that we hope will be of value to you, our readers. Before we highlight some of them, allow me to introduce myself, George A. Glenn, ncwly-appointcd editor-in-chief of Business Screen. 1 began my career in the communica- tions field in 1950 as a television actor in New York. From there, I went to California where 1 produced and directed my own radio show for several years. Since 1953, I have been editor of trade magazines representing markets rang- ing from premiums to food, drugs, home fur- nishings and food service. Let mc also introduce Michelle Bender, new Senior Editor of Business Screen. After graduate school in communications. Miss Ben- der began her career in the media as a news reporter for a Chicago wire service. Since then, she has worked as editor and writer in several areas of the publishing field, and was recently responsible for promotion of one of New York's most original film festivals. This month has also brought a change in Business Screen's location. Our editorial offices are now centered in New York. From this vantage point, we believe we will be able to offer an even more consistent and thorough coverage of fast breaking developments from coast to coast in the business screen industry. Promises of things to come include the "Film Lab Directory" which has a new format in the April issue. This new format will make it easier for our read- ers to find quickly the information they are seeking. Also coming is the comprehensive cross country roundup, pinpointing the state of the film lab industry as key members of the industry see it. We think you'll find the report revealing and encouraging. Business Screen will maintain the continuity necessary to interpret the tempo and events of the business film and audiovisual world. The editorial staff is devoted to making the magazine an ever increasingly important tool for its readers in the months ahead. Since communication is our goal, and the most effective communication is through dialogue, we wel- come suggestions and responses from you, our readers. We look forward to building warm and fruitful associations with you in this new decade — the decade of Business Screen. ... GLENN MICHELLE BENDER If you can't come, PiMioction Svs!ciii> International i LX-pt BS-M71 505 E 45th St. I NowVork. NY, 10017 1 can t cumc, so rush me your new A-\' catalog. I Name Title. Company. Address I Citv_ I -State. .Zip. .J write. We created these new audio \isual facilities especially for you. Here you'll find the mc^st sophisticated equipment a\ailable ttxlay; e\er>thinries ot projectors anywhere You can rent from us by the dav. the week, or the month Or you can huy from us In either case, we hriet vou oil the availahle ecjuipment. Familiarire you with the way it works Assist you in selecting the projector hest suited to vour needs And put the entire package, film and projector, in the hands of your salesmen Visit our new AA' facilities and get the complete picture. But if you can t come, write for our new catalog. PROJECTION SYSTEMS INTERNATIONAL A Division iif Cine MaKncius. Im Iv ■> I ..m 4->iI. Srt.vi. New \ntl. N V lcVI7 I2I2|682-0WS Circle 126 on reader service card BUSINESS SCREEN picture parade REVIEWS AND PREVIEWS OF NEW VISUALS AUDIENCE PLANNERS 208 Soulli l^jSalk- SirccI Chicago, Illinois 60604 Good People, a 30 minute color film bout the handicapped and about Uighcs Aircraft, a company that ained some of the best workers in in- llustry hy giving them a chance. The ilm was produced for the Presidents "ommittec on Hm ploy men t ot the .^a^dicapped. ' City For All Seasons provides vievv- Irs an interesting travelogue showing London during each of the four sea- ons. The beauty, gayety and pagentry U this world capital is captured in this ;10 minute, color film. j Towards a New World. 20 minutes n color, presents the story of the I'll- ';rims who sailed to America and how Ihey lived before their departure. It jhows the places where they lived and Ivorked and even shows ancestral liomes of famous Americans. It's part !)f a series sponsored by the British (Tourist Authority. Fashion Designs on You, produceil )y the American Wool Council, pre- iicnts the mini, midi and maxi against I background of music, lyrics and lance. 27 minutes. Color. THE COLLEGE OF INSURANCE 150 William Siri-il New York, New York 10038 Wliat Do Yon H'anl? describes the ■vork-study program at The College of insurance. This is a fully-accredited ;o-cducational institution offering two jJegrees. Students alternate four month Jcriods of classroom study with on- |.he-job experience. 22 minutes. Color, pree loan. I MODERN TALKING PICTURE SERVICE, INC. I Hit Like A Pro — sponsored by Montgomery Ward and Company and produced by Betzer Productions. Stan Musial. all-time great St. Louis Car- dinal baseball star, demonstrates the Ifundamentals of hitting like a pro in |this IH minute film in color. He shows youngsters how to select a bat for weight and length and also the stance to take in batting for bunting, and (grounding the ball or for long flies to ;ihc outfield. ' Wonderint; About I hiiii^s — spon- sored by Dow Corning Corporation and produced by Wexler Film Produc- tions. Inc. This 20 minute film in color discusses the complex interrelation- ships between science and life today. Men and women from a broad spec- irinn of creative fields — ranging from a rock and roll musician to a scientist who is sending probes to Mars — are questioned about their creative efforts. Their \ar\ing answers, reinforced bv visual evidence, add up to an agree- ment that science, wisely used, is an indispensible part of mankind's hope for the future. Golfs Golden Years — sponsored by Uniroyal, Inc. and produced by Du Art Film Laboratories. Narrated by Bing Crosby and Chris Schenkel. this 2S'2 minute film in color will appeal to golfers and non-golfers alike. Traces the evolution of the golf ball and golf club from their beginnings in Scot- land to the present day. Some excellent shots of many of Scotland's finest golf courses with special emphasis on his- toric St. Andrew's. The Second Side — sponsored by The Hx-Cell-0 Corporation. Produced by Wilding, Inc. This film tells the story of the disposal of solid waste, gener- ated by industry. The fact is, that the increasing needs of the public for pack- aged products can be met without en- dangering the ecological balance of our urban and rural areas — this film relates how. 14' j minutes in color. Lure of the Lakes — sponsored by Wright & McGill Co. and produced by WilTiam Ci. Beal, Inc. This 2H' : min- ute film in color follows Roger Latham, wildlife authority, outdoor writer and conservationist as he goes fishing for the hard-fighting black bass \n the beautiful man-made lakes of western Kentucky. In addition to all the excitement of fishing, there are many fascinating vignettes of wildlile and outdoor scenes filled with beauty and action. For television. Where To? — sponsored by the In- ternational Brotherhood of Electrical Workers and produced by Allied Mo- tion Picture Center, Inc. This 27'/2 minute film in color is a stirring and challenging story about our country in these troubled times. In a series of dramatized confrontations, filmed against the backdrop of Washington, D.C., a cross-section of Americans take stock. What route have we taken? Where are we today? And, "Where To?" THE JAM HANDY ORGANIZATION 2821 K.ast(;rand Boulevard Detroit, Michigan 4821 1 Attitude — the Human Side of Qual- ity Control is a series of six discus- sional conferences aimed at training and development of middle manage- ment and lead personnel, wherever su- perx'isory responsibility has been ac- cepted. Emotional attitudes are a major obstacle to quality control among the old-timers and the new trainees. This scries offers new presen- tations of old motivations when train- ees are considered untrainable. ROUNDTABLE FILMS 321 .South Beverly Drive Beverly Hills, ( alifornia 90212 I alkback — A Study in Coininunica- lions emphasizes that clear directives, constructive feed back, and an at- mosphere open to dialogue help to eliminate many misunderstandings in organizations. A Rank A-V Ltd. Pro- duction. 18 minutes. Black and White. Sale or rental. Faidl Analysis proposes h steps to .■fficient trouble shooting: collect and analyze evidence; locate the fault: de- termine and remove the cause: rectify the fault: check the system. A Rank A-V Ltd. Production. 14 minutes. Color. Sale or rental. Who Killed the Sale? is a case study showing how ever>one in a company c.ui affect sales. A Rank A-\' Lid. Pro- ductii>n. Sale or rental. Count to Ten. a 26 minute film in color, is designed to teach people in public contact positions that they can maintain the goodwill of a customer even when they must stick to "com- pan)' policy". Sale or rental. [MARCH, 1971 PICTURE PARADE Underwater Film Special Set for Chicago May 1 "Our \\\>rld — LthIl-i water", a day long svniposiurn am) lilin Icsiiva! will he held M.i\ I at Chicagii's Mediiiah Icmplc. SpDiisorcd h\ the VM( A Mclropulilan Council of Skin anil Sciiha (luhs. ihc main Ihcnic ol the e\cni is the niainlenanee ol our natural resources and Ihc spreading of thoughtful altitudes toward diving. Philippe and Jean-Michelle C'ous- teau will he among many renowned experts on hand to share underwater films and exploits. The symposium will consist of two sessions: "Man's Ad- ventures Beneath the Surface": and "How Man Can Survive Underwater — How the Waters of the World Can Survive Man." Included in the evening film show- ings will he the world premiere of Stan Waterman's adventure film 77)c Gnai M7i//<- Shark. Tickets ($5.00) and in- formation mav he obtained bv writing Our World-Underwater. P.O. Box 643^. Wheaton. Ill fi()|S7 ASSOCIATION-STERLING FILMS H7i< n /).! If, do I nun Hcic? The struggle to help New York's aging sub- way and commuter railroad network recover from decades of financial mal- nutrition and the planning and con- struction i>f 52 miles of new subway routes and other major transportation improvements are the subject matter of this 27 minute film produced for the Metropolitan Transportation Au- thority by Spectrum .Associates. F-ree loan. KokoH likii I'uinis AiIcimiict gives rare glimpses of the surprising relation- ship that sprang up between the im- pressionist painter, Oskar Kokoschka, and Ciermany's first postwar Chancel- lor when the elder statesman sat for the artist in 1966. TTiis W/i minute film in color is from the German In- formation Center. Free loan. Ctiinillc. The Road Back, sponsored by the American Trucking Associa- tions, tells the story of the trucking in- dustry's efforts to prevent the disaster of Hurricane Camille from becoming a catastrophe. 15 minutes. Color. Free loan. Invilaliun lo Taiwan encompasses oriental history and culture of what Portuguese explorers aptly called "Is- land Beautiful" (Formosa). Presented by the Tourism Council of the Repub- lic of China. 26' i minutes in color. Free loan. The Presentence Invesiifiarion Re- port . . . A Tool of Justice is a filmatic study of an important weapon in the arsenal of justice, the presentence re- Do you have a place to put me? Q •• 'm the new Noreico Synchroplayer. I play cassettes. I synchronize slide presentations. Put me in a carrying case with a slide anywhere. Or projector and you can have an audio-visual presentation SSf^pl study carrel build me into a desk, table or ^(^^yi training, sell- and I'll be part of your furniture. I'm designed for •ng, demonstrating. Either individual or group use. You'll find me very reliable. compact, easy to handle ... and not expensive. But, remember, I'm a flush-mount component. You must have a place to put me. For all the lads plus mtormation about what other companies are doinn with the Noreico Synchroplayer. call us at 212-697'3600 Or write to us care ol Depi BS-1 , 100 E. A2nii St . New York, NY. 10017 Noreico IKAIMNC AND (Ol \ AIIDNi^illMS SdlllM AMIKIC *S ('till IPS t < »«M}«Atl(>N circle 123 on reader service card 10 port. A CCM Films Presenlalum. 15 minutes. Color. Sale or rental. Who Am /.'. a CC M Films Presen tation, is a training film concernin the role of correctional officers an personnel towards *>l lenders and ho' they best function within a system dc signed to rehabilitate. 15 minutes i color. Sale *>r rental. The Wonderiui World of Wine. 2i minutes in color, presents the magic potion that has accompanied elaborate dinners of I'uropean royalty, been used for medicinal purposes and haute cui- sine for centuries, and alwavs been a pleasure for people the world over. Presented by the Wine Advisory Board. Free loan. National Membership Contest .\ concerted drive to bring profes sionals together for exchange of ideas, ethics, and practice is underwajj through the end of April 1971. New applicants must be sponsore by a current member, either at-large.| or a chapter member, and then they themselves become eligible to recruit A prize is offered for every new member obtained. Applicants mus qualify and be actively engaged in thi profession in some creative, technical or managerial capacity. Disciplines in dud,; non-theatrical filmmaking, tele vision, and multimedia audio \isua specialists and communicators. Members should check with eithe their chapter membership chairman, o the National Nice President Member- ship and Chapters East or West, P.O. Box 1470. Hollywood, Calif. 90028 for contest information and mcniK'r-| ship .ipplicalions. Need A Program? Does \our chapter, lodge, society, club, or service group need an outstandin program? 1FP,^ has a couple of ideas for you: I) I-ach \e.ir \ou ma\ select a| "Cindy Award Winning Film," oi the cindv library. Thes..' films h.ive been] "tested, judged, and recommended" to provide entertainment and informa lion of wide and general interest. Films are loaned with an inspection mailing, and handling charge of S2.5 each. 2) Reel tape or cassette record- ings of lectures and present.itions by leailing experts and specialists in audii visu.il communication recorded at| II PA National CiMiferences can he borrowed for replay. .1) Reprints ol major presentations for IFPA Con ferences will be available April 1, 1971. Tliese contain 15 speeches rang- ing from: "Fthics and I'r.ictice" to ■\idco Tape and C.issettes,'" and sell for SI 0.00. Thev include bt>th techni- c.il .ind creative inli c»iil.sl:iii(l- iiiC work ill liu- film iii(lii>lr>. m>u must li;i%i' 11 »er> slroni; sviisc of [UTsoiiiil i(li'iilil>. iiiid >•»> ■■■»'<< iDsisI <•■> cloiii;; Ihincs >«>ur own wa>. bul ... in ordi-r to sur>i\i' lone t'noiinh lo g,vt the iluinci- to do sonuthinc oiitstuiulinti. \ou must losi- a lot of smalU-r hatlk-s alone the "a\. and ui>r in to produi- iTs and sponsors \>hoin \ou know lo hv niislaki-ii in thfir jndumtiils at Ihi- lime. Ai one time in my checkered career 1 had occasion to deliver a total ot eleven babies in the line ol duly, and I think 1 am reasonabK sale in making the statement that no other film writer in our industry is also a registered male midwife. (There are a great many doctors writing medical films, ot course.) But although I have lorgoiien most ol the births 1 attended, the lirst baby I ever delivered was a memorable ex- perience, for the simple reason that it was the delivering mother who directed the proceedings. She had taken one look at me when she entered the de- livery room and then said, "Don't be nervous, Sonny, I've had nine babies and this is my last, and 111 tell you exactly what to do when the time comes." She then grasped the leather strap at the lop of the table, and proceeded to tell me exactly what to do. I think that was when I first be- gan to respect expertise purely for its own sake, admiring the sheer tech- nical performance of someone who is very good at what he does, regardless of what else about him is either right or wrong. Another example that comes to mind is watching my mother make Hungarian strudel dough in her earlier years. She would start with a glob ol dough about the size ol your fist in the middle of a large table, and slowly lilt and stretch it with her llngeriiii-- until it was as thin as tissue papei. and covered the entire table, about the size of a pool table, without a single rip. tear, or hole. 1 was watching a real pro ol a pro- jectionist recently handling a multi- media presentation in the round I had written. It was beautiful to sec him run sniiH)lhly through his procedure, an- ticipate equipinent loul-ups. and then correct them when Ihey tKcurred. (I've also seen plenty of the opposite situation, when something goes wrong ,md cvervune stands around wonder- ing what to do next.) Mechanical problems are sometimes dilficult to solve, sometimes impos- sible, but with a technical problem you can at least figure out that you can't figure out the answer. Not so with creative problems. Creative problems may or may not have answers to them, but the tirsl tough job is to try to determine what the problem is, then whether an an- swer is possible, and finally what the answer might possibly be. It tries a writer's patience, if not his very soul, when neophvtes keep coming up with the same tired ideas as if they were originals. They arc original, of course, so far as the newcomer is concerned, but that doesn't necessarily mean they're equally fresh to everybody else. It's at times like these that you simply have to pull yourself together, draw upon your ego-identity strength and say "No, that's wrong. It won't work and it will ruin the picture." Of course, that's very easy to say after you're established and have the respect of your clients and producers, so they'll listen to you. But if you talk like that when you first get inio the film business, you're probably going to be out of the film business before you're out of your twenties. But I draw a very sharp, clear dis- tinction between having strong con- victions and just plain stubbornness. (Lately I notice that other people are just plain stubborn more often now, whereas I have the strength of my con- victions which comes from a secure ego.) That last statement is something like the difference between gimmicks and devices. I decided years ago that "You gotta have a gimmick!" just wasn't true for me. In fact, I often say that other writers use gimmicks, whereas 1 employ ilevices. r\e had many assignments in lh.it curious world of "financial public re- lations." And last year I had one of my toughest in that field. The client was a financial PR man who had been .1 writer in his early years, as is often the case with tinanci.il PR profession- als In fact, m.inv ol them still keep .i l\pewnter in their office, sort o( like engineering VPs, who keep slide-rules m sight on ihcir desks. It's a way of showing the flag' or something, even though they may not have used a typewriter or slide-rule for years. Well anyway, this client. ( I can think of no other word for him. I kept pulling rank on us during the produc- tion of the picture. He added extrane- ous scenes, flustered the narrator dur- ing the recording, threw in new copy at the interlock to compensiite for the silly scenes and the bad reading, and just generally acted like Peck's Bad Boy. We would fight with him almost all the time, trying to prevent him from inserting his sophomoric notions and print-media suggestions into the picture. Normally his reaction was,' "Dammit. I'm the client, and this is the first motion picture our company has ever made, and this is going to be done the way / want it done!" Needless to say, he got his way, and when the picture was shown to the board of directors they decided not 10 release it. Part of this decision was due to the depressed state of the stock market, but a lot of it was due to the fact that it w.is a simply awful picture. After the debacle ot the answer print showing, he s;iid to his comp.mv pres- ident . . . "Well, Jim, we got the best professionals money could buy, and still they made a mess of it. I tried, Jim. you can ask them. 1 fought them every inch of the way, but I just couliln't save it!" I kninv what you're saying, Re.iders. you're .s;iying to yourself, "So what else is new? That's the story of my life in sponsored films." Well, Friends, there is something new. 1 can now tell you of the story of another client. 180 ilegrees frinii the one above. This also was a tinanci.il public rc- l.ilions picture, and they also were m.iking their first image film, and 12 BUSINESS SCREEN Hfteen . „ reasons why the MPO Videob-onic Super 8 is the best automatic bortabie projector for you. Weight: 16 lbs. 8 oz, (3 to SVz lbs. lighter than competition ) Portability: Folds to brief case size, fits under plane seat. Built-in Screen Size: 10 x 13". (Larger than competition.) Additional Capabilities: Long throw, large wall picture without any attachments. Extension speaker or earphone jack. One hour capacity reel-to-reel capability. (50% brighter and sharper wall screen picture than competition.) Film-Sound Advance: Industry standard SMPTE-approved 18 frame sound separation. 'Magazine: 15 minute capacity. No threading. No re-winding. Non- slip large sprocket drive. Built-in film guide, indestructible nylon rollers and anti-set controls to safely handle even roughly slit prints. (The only magazine with all these features.) Film Gate: Permanent part of projector, precision tooled and ma- chined to eliminate film scratching. Built-in film scanner in the gate. (All competition uses inexpensive stamped-out gate in magazine.) Film Propulsion Through Projector: Claw plus non-slip sprocket drive— no friction on picture portion of the film. (No rubber rollers to collect dirt and press on picture area.) Rear Projection: Uses only one small mirror. (Competition has two or more. There's a 15% light loss at each mirror surface.) Lamp: 150-watt — 21 volt quartz halogen. (Almost twice as bright as competition — longer life.) Amplifier: Solid State 5-watt. (Competition only 3-watt.) Operation "Noise": 40% quieter than competition by actual instru- ment test. Accessibility: User can quickly and easily reach any part of projector or interior of magazine for cleaning or inspection. (Other projectors require intricate disassembly.) Guarantee: Full year. (Eight months longer than competition.) Easy Payment: As low as fifty cents per day on long term lease plans. (No other projector manulacturer has the low-cost lease plans ottered by MPO. l\^ost trade-ins accepted.) MPO VJdeotronic Projector Corp., A division ol Opiico. Inc. 222 East 44 Street. New York, NY. 10017 D I would like to receive more information about the MPO Video tromc Super 8. n I would like to see a demonstration ol the MPO Videotronic Super 8. Name. Address. City State. .Zlp_ 3S-3 IVIPO Videotronic Projector Corp., A Division of Optico, Inc. IEnl44th8L, Naw York 10017, (212) (67-S2O0: »40 No. LiSall* SL, Chicago, III. tOtlO, (312) S27-32S0: S400 Cahucnga Blvd. No.. Hollywood. CalH. 91M1, (213) 965-7310 Need more reasons? Call or write for a demonstration in your office or plant, at your convenience. E circle 119 on reader service card ;i^ARCH, 1971 13 PARADOX: lliL-\ iliiln I leave us alone lo go make ihem a picture any way we wanieil lo. 1 hey were available lor script meet- ings, they were at the studio shooting, thev checked the location dailies and the stojk shots, the\ were at the music recording, the narration, the mix. the interlock, and the first answer print shi>wing. And they exerted their con- trols at all ol these ke\ check points But . . . they listened to reason. They didin't try to impress us with their machismo. They didn't lean on us . . . the\ inspired us. And the picture that resulted is inspirational. Not just to their own people, but to people who never heard ol them or their company or their product. It's a great picture. It will win every single lestival it is entered into. And it will set new guidelines for excellence in financial public relations films. The irony of these two pictures being made, both at the same time, for the same budget, and directed at the same audience, has not escaped me. I am proud of one of them and ashamed of the other. And I now think that I should have taken a stronger stand on the lirst picture and refused to make the changes, even if they calleil in another writer. Over and over again we kept saying to each other . . . "Believe me, if it wasn't lor the monev v^e wouldn't do this." But humor can only help up to a certain point. The line between comedv and tragedy was never fuz- zier. I ailmire people with integrity. I admire people who do their work well. I like to watch a good technician at work, even it I don't understand what he's doing or how he does it. I am lortunate to work with a great many people whom I can admire for all of these foregoing reasons. I here arc many production people, sources, and companies listed in this issue of Business Screen. I am proud to know a lot of ihem personalK. I have watched a good timer work on an answer print for hours without be- ing satisfied although I can't imagine how he learns his trade. 1 have sat in the next roi>m making changes on a scirpi while a good lilm editor goes back and forth on the moviola over the same scene thirty limes, moving the voice, cutting the music, adding a frame of picture here and cutting two frames away there, and 1 find myself in awe of this in- sistence upon perfection. 1 try to emu- late it whenever I can but I suppose thai I fail more often than 1 succeed. I only wish that I had some way of helping vounger people who get into the lilm business at a level where they must accept bad suggestions Irom the people who pay the bills or sign their paychecks. I have no romantic no- tions about the young. I know how often they are wrong, but , . , I also think they deserve the benefit of the doubt whenever they come up with something really original. I'm lecturing to two groups ol young filmmakers this month, and al though I will be talking to them as the '"expert." I expect to learn as much from them as they will learn from me. I. ike that mother of nine I mentioned at the beginning ol this column, I hope to give them the bene fit of my own experience, so that they can go on with a sense of security to their own "deliveries" of the future First you have to know your busi ness very well, and then you have to go on to take a stand for what you know is right or wrong. I didn't realK want to get into the youth thing in this column, because I'm going to de- vote an entire column to that subject in another issue, but the basic point is that we can learn something from these Noungsters with the strength o their convictions, but only if we're not too stubborn to chante. The Linguist. Crashing through language barriers is a snap for the handsome, new Master mat ic II 35mm filmstrip projector. Ever try lo make a sales point to a roomtui ol brokers with a lilmstrip that talks Distributorian'' Forget it' They talk languages as different as Latin IS Irom Swahih Or Elementary from High School Level English Imagine how great you'd feel walking in lo give a presentation conlideni that the voice track on your lilmslrip will talk in the idiom ol that particular audience That confidence is what Mastermatic II is all about And Unipak '" is the heart o( It Unipak is tfie nitty little snap-in cartridge that holds the 35mm filmstrip (a continuous look of up to 200 frames), the audio track sutx:anridge (with a continuous loop ol up to 30 minutes). and the prism mirror And that's the whole ball ol lacts! Nice thing is that the audio track snaps right out so you can snap in the track that talks in whatever language or level your audience understands best And look, no hands' You never touch the film or the audio tape so both ol them last as long as you have audiences to show them to More'' fvlastermatic II has all solid state. plug-in circuits so you can llip it on and go Now No warm up And IC s lor reliability And a big, bright 500 watt lamp so both Iront and rear projection IS clear and sharp Irom any angle in the room And a Irame lock to hold the picture where it belongs And separate advance and THC MASTCRMATICK II ProiKlor it cov*r.d by iMu«d and p«ndin| US. (nd for*i|n i Circle 125 on reader service card 14 hold Irequencies lor response and restart so you can program pauses to suit your presentation to your audience And a more efficient cooling system And a jack for optional remote control And. just for show, a really great looking slimline case that says a lot about your presentation before you even start And you thought our Mastermatic I had everything a 35mm filmstrip sound projector needed Write now for Mastermatic il specs They'll prove our point In your language Optlsonic* Corporation Monlgomeryvllle, Pa. 18936 BUSINESS SCREENl Your sales veep's working on his traditionai, "Now tliis cliart (ttddi) sliows..." siide presen- tation. Marlceting wants a film. Now's the time to spring it. A hyped-up slide show that takes the dull out with a fast-paced presentation. One they'll remember. One that has dissolves (from 3 seconds to super slow). Reverse dissolves. Fast cuts. Fadeouts. Animation. And up to 282 slides without sweating a tray change. The kind of things you think of only in terms of film. You do it with our system. All solid state. Light- weight. Easy to maintain. Very durable. And darn good looking. The system begins with the Dynamic Dissolve. Very dynamic. Nowhere else can you get any- thing so compact and versatile that'll do all ours can. Nowhere. The dissolves are beautiful. There's no dim- ming on the screen. The brilliance stays the same. And the changes can be made from the dissolver, remote, or our Media Mix Pro- grammer. And that dissolve unit will work with our Selectroslide projectors or Carousels. Whatever you want. Oh yes. The system doesn't cost an arm and a leg, either. Find out all about it. For all the information, ask your local S & S dealer or write Spindler & Sauppe, Inc., 1329 Grand Central Avenue, Glendale, California 91201.(213)247-1610. The best of both worlds. -» D/NAMIC DISSOLVE Spindler &Sauppe See us at the DAVI Convention. Booth 208 and 210 circle 132 on reader service card MARCH, 1971 15 How do you want your 8MM ? Super or staridard ? Color or black and white? Optical or contact printed ? Silent or sound ' Magnetic or optical track? Do you need complete lab work or just loading ? How about titles ' Music ^ Optical effects ? Reela can do it. Our facilities are the most sophisticated in the world . . . in layout, in equipment, in techniques. To top it off. all 8MM loadinf) is done under "clean room" conditions. Send your first order now. Or if you want further information, write for our new price list to Dept. 007 Reela Film Laboratories. 65 N.W Third Street. Minmi Florida 33128. riiM i ABORATORItS.INC. A [ .. . . ,'.%,:'.; Ir'pinf ^ Inc Phone (305) 377-2611 New York (212) 279-8555 or call Reela in Miami. 16 circle 128 on reader service card BUSINESS SCREEN MARCH 1971 ECONOMICAL TOOL FOR BUSINESS IN THE SEVENTIES By MARVIN HODGES Director, Sales Development MP&EM Division Eastman Kodak Co. The versatility and economy of Super 8 film combined with emerging product developments promise to make it a viable and important tool for various facets of your business in the years ahead. By 1975, or even before, your company may be using a complete super 8 film system: A To provide truly individualized training for your employees, whether they're teenagers learning the basics of produc- tion assembly, foreign nation- als who don"t understand Eng- lish, or senior men who want to sharpen their job skills. A To distribute thousands of short (two-to-three minute) super 8 selling films that dem- onstrate the features of your product anywhere, anytime — from the counter in a depart- ment store, to the private office of your biggest industrial cus- tomer. A To document field reports cov- ering any topic — from possible plant sites in Arizona (or Af- rica), to a competitor's latest display in a retail outlet. A To produce a monthly "em- ployee newsfilm." mailed di- rectly to the home and played on the family's own projector. A To function as your ■"complete MARCH, 1971 and tireless" salesman, espe- cially in enterprises such as in- surance selling, where an eve- ning at-home call is essential; ihe super 8 film, in its own dis- play mode, may even include a sound track that will record customers' questions for feed- back to you. once they've seen vour filmed presentation at their convenience. Today, the super 8 film system — as a way to meet the wide range of applications in business communica- tions— must be examined in terms of •■potential" rather than •■fulfillment." However, within the next two Ncars. we fully expect to resolve the remaining technicalities (e.g.. car- tridge system, expanded display modes, lab techniques for direct mul- tiple release printing in super 8.) Ihe end-result; A super 8 film system that offers businessmen, for the first time ever, a truly flexible, viable, economical, miniaturized mo- tion-picture format. In short — color, sound, motion, convenience, and cost effectiveness. Let's look more closely at several 17 "Potential uses for supers is limited by imagination only . . . Even literacy problems may be wiped out-learning individualized examples and sec what iIicnc devel- opments could mean to your com- pany. Most businesses, at one time or another, are faced with the need to train empUnees. whether it's in basic production techniques, job up- grading, or in-plant safety. Experi- ence has shown, again and again, that films enhance a training pro- gram by bringing reality into the classroom. Yet, even today, we lend lo liniU tl'.e use of motion pictures because. under the current film-pri>duction system, we must be concerned about cost effectiveness. In many cases. we abandon our goal of individual- ized instruction and come up with a "large-group" approach in training films. From this kind of setup — in which we lump all the learners together — we usually find that two or three people, from a class of 30 get the key concepts in the film; another two or three are completely befuddled; and the great majority absorb vary- ing amounts of what we had hoped to teach them //) toto. Clearly, many company training departments have been forced to compromise, to offer something less than total success to the employees who are willing to learn, but who re- quire ^elf-paced instruction. Learning experiences The super ,S film system in train- ing can change all that. Company in- structors will be able to provide each employee with learning experiences in small film capsules, complete with the involvement and excitement that color, sound and motion — plus tire- less repetition — can mean for every person in the class. And. at a price the company can afford. In fact, a recent pilot project is imderway at IBM. designed to offer self-paced instruction with super S film lo newly hired lypewriter re- pairmen. I he 'graduates" of this program. wlu)se job records are being monitored carefully, turn out 18 lo be belter equipped ;md more skilled in their work from the very first service call they make. The potential i>f this film tutorial system is practically limitless. In ad- dition to the fact that each employee can pursue the training at his own pace — repeating a film sequence un- til hc"s mastered the technique oi concept — there are also other ad- vantages. Since the super 8 format is the first "professionar" medium tlial\ truly compatible with the "home market," a filmed course of instruction can be utilized in a va- riety of settings — for an employee to practice at home; for showings of relevant material to students in the local high .school; as program events (and a public relations tool) for the job recruitment and community group meetings. Ihere's every rea- son why the same pictorial content, with modified sound tracks, can be used with all three types of audi- ences— and more besides. Ease literacy problems It's obvious, loo, that an economi- cal super 8 film system can alleviate many of the literacy problems en- countered by companies that hire the hard-core unemployed or the higii school drop-out. In today's cul- ture, even people who can't read or write at an elementary level, turn out to be sophisticated viewers when it comes to motion pictures. In a similar vein, many companies are now looking to foreign labi>r markets for increased pri>duction capabilities. But the problem re- mains: What's the optimum ap- proach for training programs de- signed for people halfway around the world'.' The answer is clear, it seems lo me. with ihe arrival of indiviilual- i/ed super 8 films; portable projec- tion and display systems that can fit inlii a shoe box; plus sound tracks thai can be recorded, and re-re- corileil, in any language under the sun. Ihe new employee at the plant in India would receive the same, care- fully structured, automated tutorial program as the new employee in Wisconsin or Florida or California — and at an acceptable cost to the company. The only difference would he the language on the sound track! Let's move t>n to the area of sales as we explore the coming trends in super 8. If your company manufac- tures or promotes a retail product with important "technical" features — anything from water skiis to pi- anos— no doubt you've already ex- perienced the continuing frustration of relying on some unknown store clerk in a distant city to give the cus- tomer the salient facts at the crucial point-of-purchase. Often, your company's briKhures ov hang-tags go unread in the store. ,\ new sales person may be totally unfamiliar with the unique advan- tages of your product, or he may botch the in-store demonstration. In many cases, your equipment just can't be shown to the customer in its intended setting — skimming along the water, for example, or rushing down a mountain slope, or nestled in a rugged campsite. s'^i xO Transport viewer .Again, potential customers, just like new employees, are sophisti- cated when it comes to motion pic- tures. What better selling tool could you use than a short ( two-to-thrcc minute) color and sound super 8 film in its own self-contained display case, right on the store counter'.' You can transport the prospect. usu;illy, to any spot on the globe; you can show your prtxiuct in action and even illustrate the "unseen" quality parts that you build in iluring key stages of manufacUire. In addition, your message will come across the same way each time — just as you intended, with the same enthusiasm al any hour of the selling day. Ihe only requirement for the sioie clerk will be to press a button to start the film — and then to write BUSINESS SCREEN "Q ■Hi .i C'ji S t P I he bill of sale! I ikcwisc, a cnuntcr-top lilni dls- l.i\ can be a powerful drawing card )! shoppers once they're in the re- iil outlet — even attracting people /ho had no idea they'd be interested 1 your priidiicl. In a similar way, companies will e able to equip their salesmen lor lore effective customer calls with ^e super 8 film system. Just as in ne retail setting, the motion picture an "grab" the attention of the in- ustrial prospect, showing your iroduct in the most favorable light, omplete with color sound, and lovement — as well its with unflag- ing enthusiasm. This economical super 8 film can Iso be used to provide constant up- ating for your company sales staff o they arc thoroughly familiar with ew products and improvements in he line — whether their sales terri- 3ry is in the next county or 3.000 liles from the home office. onthly updates used Currently, I am meeting with rep- esentatives of a well-known com- )any who want to send out monthly uper 8 film updates to their world- ide sales forces. They reached their lecision after discovering that the egular printed "bulletin" they nailed to their people went largely inread. One salesman even admitted hat he had spilled coffee all over his atest "bulletin" and was unaware, or several days, of the significant lesign change that could have given lim a competitive edge with key :lients. In contrast, a cartridged super 8 ilm-display system not only stands jut in the salesman's incoming mail, 3ut also provides permanent protec- ion for the film message inside. And lid you realize that you can mail Wi minutes of super 8 film (that's 3,600 color pictures! ) for 1 8 cents? The potential for super 8 film is dso emerging in another area: ef- cective field reporting. One example [hat comes immediately to mind is che continuing search by the major DJl companies to find and option land for service stations in key loca- tions— for future development 5, 10, ven 20 years from now. With dis- turbing frequency, however, man- igement has discovered that a field reporter's glowing description of 'gently rolling countryside" is, in MARCH, 1971 actuality, a parcel of wildly rugged terrain, unsuitable for the company's use. Now, the field men are being equipped with simple, easy-to-use super 8 movie cameras. They photo- graph a pnispective site from every angle and then mail this objective, pictorial report hack to the iionie of- fice. Food company values The same approach is proving valuable for food companies, and others, who find they can best assess the impact of the retail display of the competitor's new packaging through the panorama of super 8 film, shot on-location. (In contrast to the field rep's three-page, hastily written memo, plus one sample, slightly crushed, of a torn-off label.) Sim- ilarly, a store manager's ingenious use of a company's own promotion materials, captured on super 8 film, can be reproduced and sent out to all the non-competing territories for the firm's salesmen to view and then to show to their own local retailers. Clearly, the super 8 film produc- tion-and-display system holds tre- mendous promise in meeting busi- ness communications needs, whether a company has its own in-plant mo- tion-picture capability or hires a pro- fessional outside production service. A businessman can get started today in film with a silent super 8 camera that costs under $30 and shoot good, color, motion pictures. He can put together a basic production and sound recording system in super 8 for under $700, especially if only one or two prints of the finished film are required. (Basic equipment might include Kodak's Instamatic Sound 8 projector and one of a long list of cameras.) For multiple release prints, a super 8 camera film can be enlarged to 16mm with fine results — and the 16mm prints run off in unlimited quantities. By the same token, a motion picture shot on 16mm can be reduced to super 8 if a company wants one or two prints to mail out to regional offices at minimum cost. And it's compatible The point is that while 16nnn will remain the universal standard for film in the foreseeable future, the building blocks for super 8 lilm pro- duction are compatible witii those of 16mm. In fact, you may be pleasantly surprised at the many things that film can do for you . . . like the travel company that consulted with us and is now planning to equip more than 1,100 local agencies with projectors and a growing super 8 film library. The objective: to .\liow prospective travelers a mini-film of a safari in Africa, or a gondola trip through Venice, or surfing in Miami Beach — you name it. As we have said be- fore: Film ;.v the nearest thing to being there and can many times be iiuich more exciting. Closed circuit use Another novel approach will be- gin soon with several major hotel chains that have their own closed- circuit TV system in each room. In- stead of the usual dog-eared bro- chure on the bureau, they will offer guests a visual preview of attractions in the city and in the hotel itself by means of a continuous-running super 8 film on a designated TV channel. On the drawing boards, too, are film-display systems that allow the viewer to record his question or re- quest, right on the film sound track, which is engineered so that there's no chance of erasing the company's prepared narration. There's also the existence of "the little black box" that attaches to the home TV set and enables the owner to drop in car- tridged super 8 films and see them on his TV screen. In fact, a proto- type model has already been intro- duced in Europe. That same car- tridge of film, incidentally, clui also be projected onto a large wall screen, offering the viewer almost unlimited display possibilities. And there's even talk of "disposable" super 8 film, mailed as a direct sales promo- tion to the householders in an area to introduce a new product or serv- ice— much as product samples ar- rive in the mailbox today at your home and business. Potential unlimited Exciting, isn't it? And I've given you just a glimpse of what lies ahead when we speak of the potential of super 8 film in every aspect of busi- ness operations. You have a new and powerful tool at your command — and what your company does with film in the future is limited only by your imagination and enthusia.sm. 19 Super 8 Spans the Seventies standardization still not set. Wide diversity fits many A V needs Vidicom 8 "Private Eye" or Rheem 4600 weighs 2 lbs. and provide up to 4'/t minutes of sound film. Continuous loop cartridge snaps into unit. The A. B. Dick Model 60 offers up to five minutes of sound film with stop action and earphones. Projector weighs 11 lbs. Bohn-Benton attache case projector weighs 17 lbs. and will rear project up to 20 min. of continuous loop mag- netic (125 A) sound film. Falrchlld Seventy-21 holds RCS MODule System oper Jayark projector holds up up to 20 minutes of con- ates up to 30 minutes with to 30 minutes of con- tinuous loop magnetic (18 cartridge film and sound tinuous loop magnetic A) film. It has a 9 X 12 in. tape. sound (38 frame retard) rear screen and converts film and projects on pop- for front use. The unit up rear screen. Unit weighs weighs 17 lbs. and is IS'/z 20 lbs. and features 9 x 12 X 14 X 7 in. when closed. in screen. Technicolor Model 1300 offers 29 mm utes of projection in continuous loop film. It weighs 29 lbs., has a 7 X 9 'a m. screen and has an 11 mm. car- tridge. 20 Confusion, dcbalc, claims and coun- ter-claims continue to surrouml the Super S arena. Oespile the contro- versy sill! n.iggin^ It M) lenns of standurdiz;i(ion and replication. Su- per 8 has come a long way since its inception just over six years ago. Since f'airchild introduced the first continuous Smm loop cartridge concept in the early lyftO's, the idea of high-quality, low cost systems have nnishroomed in the educational and industrial areas. And since Ko- dak's introduction of Super 8 in 1^65. the variety of hardware to hit the market has become staggering. Technicolor, which produced the first fully automatic cartridge (silent) in 1961. was quick to adopt Super 8 and in 1966 became the first com- pany to produce Super 8, optical sound cartridges. 1967 brought one new silent and four new sound car- tridge systems (Cameca, MPO and Fairchild with two were the sound systems). In 1969, Jayark and Bohn-ti Benton introduced their systems. I he problem w as that each was dif- ferent, none of the cartridges were interchangeable and the sound tracks were entirely different, thus requir- ing a certain projector for a certain film or cartridge. The incompatibility problem per- sists to this day, although there have been significant efforts at standard- ization. SMPTE and the American National Standards Institute have accepted the plus IS frame for mag- netic sound and 22 frame advance for optical. Two important develop- ments fi>relold the adoption of these standards. One was the 1968 agree- ment by European manufacturers on the Easy Play cassette system which led directly to the development of the Braun silent Super S cassette and the Bolex silent Super 8 cassette system. Tlie other was the announce ment in late I9(i9 of the Kodak- Fairchild-Eumig projectors which featured a compatible and inter- changeable cartridge. As for now and the future of Su- per 8. particularly in industrial us- ages, it depends on who you talk to. One person told us he thinks the big surue will come onlv after the battle Left: MPO Videotronic projects up to 15 minutes of continuous loop magnetic sound film. Projector weighs 18 lbs. .0 ad e BUSINESS SCREEN ictwccn Kodak and Bell & Howell s decided. Some people say the nanufactiirers couldn't keep up with narket demands. Others say the nanufacturers have been too con- crned with establishing a place for heir product with no concern to the leeds of the market and users. Throughout, however, the devel- ipment and introduction of new and aried products has not ceased, or ven diminished. While the con- iumer market has never taken trongly to the Super 8 systems as loped. the business and industrial jscr has been wooed with an ever greater variety of systems. Most feel hat the consumer potential never naterialized because of the lack of i standard and the cost of prints. •roduction Along with the rise in Super 8 pro- ieclion systems came several new uper 8 cameras offering a surpris- ingly high degree of sophistication Lit a relatively modest cost. Notable miong these from a professional use point of view are the Beaulicu ♦008ZM. the Fujica Z-6()0. the Bauer C-Royal. the Bell & Howell Canon. Nizo time lapse cameras, iind more recently the Bell & Howell Filmsound and the Synchronex sys- tems which permit sound filming via the use of a recorder which connects to the camera to provide the sound track. There are a couple of com- mercial production companies now which shoot original footage in Su- per 8 for specific jobs, although it is still more common to shoot in 16mm and reduce to the Super 8 format. Those who have done it report that it is preferable to use a higher than usual proportion of close and me- dium close scenes when shooting in Super 8. Excellent results are now being obtained w hen copies are made from the original Kodachrome II film. Al- though, there may be some color 'variations which would not be ac- ceptable for release prints. If nec- essary, an internegative can be made from the Kodachrome II in order to lobtain release prints on positive dupe stock. The best performance and longest film life cycle is ob- lained with positive dupe stock in preference to reversal stock. Summary In the final analysis it must be said tiial the standardization problems of Super S ha\e hampered but not cur- tailed its growth and development. In fact, it may be this very thing that has led to the diversity of sys- tems now available, each tailored to different needs and applications. Hand-held models at less than $100 have brought the single concept idea to reality in just the past year. Each Super 8 cartridge, cassette or reel- to-reel system presently available has its own unique characteristics and therefore, applications. It thus is up to the individual user to de- termine which best suits his needs and plan to use it accordingly, fore- going the thought of universality of his presentation. It is important for the potential user to remember only a few basic points: — Sound systems vary (even among magnetic systems) and you must consider the ultimate use. Note: Labs now report that the mag- netic plus 18 sound advance is ac- cepted internationally in that the majority of their sound work going overseas is in that format. — Silent and sound Super 8 pro- jectors operate at different speeds, so if you anticipate sound films, be alert to the fact that the film runs at different speeds. — Reel-to-reel cassettes offer the advantage of easy access to the film for repairs, while — Enclosed (endless loop) car- tridges keep the film cleaner and there is no need for rewind or a projectionist. — Each system has its own partic- ular maximum film length. Be sure the one you select will handle the needs you want it to. If and until all manufacturers be- gin making compatible equipment to an internationally accepted stand- ard, the user will have to make his selection of equipment from what is available that best suits his needs. •And. there is a very broad and di- verse selection of equipment pres- ently available from w hich to choose. Bolex Multimatic projects as many as six 50 foot cartridges consecutively. Automatic rewind with end of film never leaves cartridge. Eumig Mark 510D uses cartridges fully interchangeable with Kodak and Fair- child projectors. Kodak Ektagraphic 120 of several Ko- dak projectors features cartridge inter- changeability with Fairchild and Eumig equipment. Bell 4 Howell cartridge projectors use Auto 8 cassettes of conventional reels up to 400 ft. ■ARCH. 1971 21 To shoot this man and his family for NBC, Gerry Feil and his crew walked for six weeks through the jungles of New Guinea. Temperatures as high as 110. Annual rainfall 200 inches. EF film. Humidity had made the EF emulsion so sticky that Cinelab had to unwind the film rolls by hand. But Mr. Feil exposed 50,000 feet of film without losing a single frame. His camera was an Eclair NPR. Six weeks into New Guinea's un mapped rain forest. CameramanDirecto Gerry Feil and his crew found what they wen looking for: a village whose inhabitants hac never seen a white man and whose style o living was unaltered since the Stone Age Nobody knew how the villagers would react but it was obvious that, whatever they did they would do if only once. No retakes Nc waiting for jams or threading film. The footage was for a 60 minute NBC TV Special called "Patrol Into The Un known." produced by Capital Cities Broad casting: and this unrepeatable moment wa; to be the climax of the film. Amazingly, the villagers appeared neither terrified nor hos tile as the film crew walked toward them shooting sync sound as they approached Later, it became apparent that the villager; were reassured by the presence in the filrr crew of a woman — Mrs. Feil. They weren't afraid: but they cer tainly were curious. Never having seen e camera before, they were quite unselfcon scious about being filmed by the silent running NPR. But later in the day, wher Mr. Feil tried to get some candid nonsync footage with his backup camera, its whirring motor instantly caused everyone to freeze and stare at the lens. Since it was impractical to carry more than one filmstock, Mr. Feil decided tc use high speed EF film throughout, relying on the NPR's variable shutter to cut down exposure where the light was bright. EF emulsion is relatively thick, and it tends tc swell and soften in hot weather: but Mr. Fei had used it for the ABC TV Special on Africa with no problems, despite the equatorial heat encountered there. Mr. Feil reports that the NPR's un obtrusiveness. together with its five-second magazine change, made it the only camera usable at the village, for both sync sound and wild footage. "If the NPR had not sur vived its battering en route, or if the fan tastic heat and humidity had made the EF emulsion jam the NPR. it would have beer a disaster. " says Mr. Feil. But nothing went wrong. Back in New York. Cinelab had to load the exposed film by hand into the proc essing machines. But the footage was per fectly OK — and fascinating; and historic. For an NPR brochure, write to Eclair Corporation at 7262 Melrose Avenue. Los Angeles. Calif 90046. Phone: (213) 933 7182. Eclair's New York Servic* Center is at 73 S Central Avenue. Valley Stream. N.V, I1S80 Phone (516) 561 6405. Eclair Intemationalll Pans 2e. France. Circle 113 on reader service card 22 BUSINESS SCREENi Jamison Handy Founder of Business Audiovisuals In the conclusion of his interview with BUSINESS SCREEN, Jamison Handy explains his company's operating philosophies and it's formula for longevity in the A-V market. Editor's Note: This is the second and concluding part of an interview with Jamison Handy which began last month. Wc asked Handy how it was that the company he founded more than a half century ago has lasted so long and has constantly renewed itself so successfully. "In the first place, we started out with a very broad, basic objective. Frankly, we had a social service bent, particularly to improve cus- tomer relations in business through- out the United States and to improve employee relations. It was a rather bumptious or presumptuous thing for us to undertake, but there cer- tainly was a great need because we were still at that time in the Dark Ages to some extent. "Insofar as employee relations are concerned, we were only a couple of decades out of shooting incidents and the use of machine guns turned on workers who refused to work — as in the Haymarket riots — a general national practice of 'Let the buyer beware' — 'Caveat emptor' — neither of which seemed to be very good ideas. There were evidently things that needed fixing and in my long protracted adolescence, which was lastinu \mo mv twenties and still lasts, doing something about this seemed a sensible life time objective, as well as a useful way to serve. As our business progressed we were able to learn a great deal from the companies we served: the Har- vester Company, H. J. Heinz, Delco- Light, Hart Schaffner & Marx, Standard Oil Co. of Indiana, Union Oil Co., Etc. This set up a new pat- tern in our operation for transferring from one successful company to an- other what we had learned that they could use, but never to any clients' competitors. When we take ideas we get from the experience of success- ful people, we don't simply super- impose them on another customer or client. We first penetrate very deeply our customer's business so that we know what the attitudes are at every level of that business from top man- agement down to the customers. We know what the customer's field situ- ations are, not what he has been told they are. but what they really are, so we can counsel objectively and can- didly on the facts of life in that op- eration. That has continued because, just as we in The Jam Handy Orga- nization arc basically interested in the application of practical cost-cut- ting idealism in customer relations, employee relations and service rela- tions, just sii we are still interested 23 Jamison Handy in dessemination of good ideas and cross-fcrtili/ation. Wc aren't just delivering films or non-projected vis- uals. "There was another factor, I would say. Our clients lead. We've made a practice of associating our- selves with leaders and helping them improve their lead position — or of serving people who have been wor- thy of leadership because of the sei^v- ice their product renders, because of the manner in wiiich they deliver that product or service, because of the quality standards which they have set for themselves and have sought to maintain. Generally speak- ing, we have worked only for those who are leaders or who had some qualifications for leadership or wanted to stay leaders if they were already leaders, and that's been a help in making us long lasting. "In Ihe Jam Hand) Oigani/ation wc say we never do anything. All we do is help. We will do anywhere from 1 % to 99% of the job. accord- ing to where our client wants us to begin and where he wants us to leave off. There arc wide differences of preference of that kind to which we are glad to adapt ourselves. I think that this flexibility has been quite a factor in keeping us in business over fifty years. Adaptability leads to a long life. "Here's another factor that 1 think has given us some longevity and freshness and enabled us to keep pace with the fast development in the United States in business. I mean development not only in size but ex- jiansion in diversity of products and branching into new channels of trade. That is a fact that a lot of the innovative character of the busi- nesses we've been associated with — introducing new things in this con- tinually fast-changing world — had rubbed onto us. I'm speaking par- ticularly of our readiness to change and the ability to keep in pace with their changes and developments as they have occurred — not only meet them on terms of equal enthusiasm for new things needed, but also in terms of innovations to help accom- plish the new objectives and help iniroduce the new products and the improvements in those products from time to time. "Of course, our young men who are carrying on are deep-dyed with the principles which govern our op- erations and particularly with our policies of innovation and meeting change with change. New times and new problems call for new ap- proaches and new techniques. Every- thing moves faster these days, and don't we know it! "Our clients have always had new styles, new methods and new im- prtwements and they need fresh ways of doing new things. We have delib- erately associated ourselves with in- novative people. Living with these associations, we ourselves have been stimulated to introduce our own new techniques. That's how we came to go from simple devices like the flip- chart, in main forms, to "rack slid- ers', making them larger, better and simpler and easier, new methods of |iroieclion. new processes in films and new departures in multi-media methods of our own origination for expositions and conventions and meetings of every character at every echelon. "I would say that above all. per- hajK. the ihitig that has kejH us alive and kept our relationships with om customers alive through many years m mi 24 BUSINESS SCREEN with them, has been our ability to sit with thcni on terms of equality of understanding, of the need to get the maximum dollar value out of every dollar they spend on meetings and the implementation of meetings. 'it's been our practiee to compete with our customer's department heads in the efficient expenditure of their budgets and get them more for their dollar. We strive even to excel, if only by virtue of our zeal for get- ting the results they need. "We also save their time by keep- ing on a basis of at least equality of knowledge of what's happening out in the field as a result of their ac- tivities and being able to sit down with them and give them in some cases a quicker and more candid ap- praisal of just what the experience is out in the field with the instruc- tional or stimulative meetings which we help design — what the reactions are — and then to come back with ideas for how to make the next one Always an expert swimmer, Jamison Handy, now in his 80's still swims regularly and enjoys water sports. better," he stated. "A lot of the maxims that our customers have — the people we work with — have rubbed off on us and are our standards and our ideals — probably none better than 'Put- ting you first keeps us first' — the current slogan of Chevrolet for cus- tomer relations. "These are in my opinion the causes of our business longevity; One, an underlying objective of social service, improving selling rela- tionships and employment relation- ships, while multiplying the dis- tribution of the conveniences and necessities of living. "Two, a dedication to helping our clients accomplish their objectives by more lucid, emphatic communica- tii)ns in meetings at every level. "Three, constant dissemination and transfer of successful ideas from one area of activity to another. "Four, loyalty to our clients and to their leadership. "Five, continuous innovations to meet change with sound change, and with the vision of the forward look. "You have asked what the future holds for the business screen . . . "It may well be filled with oppor- tunities in what might be called an audio-visual alter-market. The "af- ter-market' is the market that exists throughout business and industry, represented by companies large and small, who share common communi- cation problems and who can be served most effectively and most economically by adaptions of mate- rials by us after we have developed original specifics. "We have observeil that the com- munication and training needs of business enterprises are alike, al- liioiigh quite different . . . with re- qiiircmcnls ihnt parallel those of oilier enterprises also active in the areas of engineering manufacturing, marketing and management. What- ever the load to be transported, you frequently find that the chassis and power train can be basically one . . . the body may differ but the bone structure is the same. "Many of our people have had the experience of working on a project and realizing that it represents a uni- versal problem — that properly adapted it could be made to fit any business. Through adaptation, we retain the basic universal idea used in the original, renew or subdue the specifics and come out with a new product for all business. "The projects we adapt in this way — and we are already working on some — have whole new packages built around them. These low cost packages can be used broadly for the general market and they can also be worked into programs we solicit from selected prospects. They can be readapted — to bring them back to the specific, with the customer's own identity, for example, if that's what he wants. "We need a constantly improved screening of what the dropped out experiences of others can leach us; and, above all, of how much prog- ress there is to be made that hasn't been made. We have only a bridge- head on what needs to be done. Trainees need to get controlled be- havior, controlled emotions and im- proved attitudes in this country. We need new presentations of old moti- vations when trainees are considered untrainable — and all of us are, to a certain extent. "The future of this business lies in accepting and meeting these chal- lenges on the mental screen of every person. Every progressive business- man is introducing or substituting the image which he needs — the cus- tomer needs — I'm talking about the customer's customer — needs for his own good, presented in terms of his own understanding with a minimum strain on his mentality, his credulity and his pocketbook. "Well, that's about it. What's the future from here? It's more and bet- ter of the same thing. We know we've only "touched the hem of the garment." 25 Single Concept Comes of Age The introduction of economical small-cartridge projectors like the "Private Eye" is bringing the long sought, needed single concept film idea to reality. By CHARLES (CAP) PALMER Executive Producer Parthenon Pictures Extremely economical projectors like the Vidlcom 8 "Private Eye" are bringing short, segmented single concept films to users on a highly personal and individualized basis. 26 Whenever an industrial trainer or a sales manager picks up a cordless "Private Eye" type sound-movie projector for the first time, usually he loves it . . . "At last, a nun ic theater you can hold in your hand, and for a cost amounting to |X'a- nuls. ■ Hui then he often walks riiiht into a common Irap — "Hoy! If only you could stretch that cartridge longer than five minutes!" Well, we can, in practical effect. For one thing we can give him a set of several 5-minute cartridges, "chapter" films, which he can snap instantly from one to the other at natural subject breaks. In another approach, we can give him silent filmstrip sequences of his diagrams, maps, flow-charts, lists, spliced be- tween the relevant segments of his sound movie. The viewer can hold these for ten seconds or ten minutes, thus packing several hours of real- time instruction into that so-called "five minute" cartridge. "But," says he, "our movies al- ways run 20 or 30 minutes." Right. They do, and they always have. Hut why? Ik'cause to show a 16mm movie, the sales manager has had to locate a projector, find someone who knows how to thread and operate it, reserve a room he can darken, and make miscellaneous other prepara- tions. Having gone to all this trouble, he can't show just two or three minutes of film to one wait- ress or mechanic or office worker; he has to make the effort worthwhile by gathering a larger audience. They, in turn have gone to their own trouble to gather to make it worth their while. Thus two or three, or fi\e minutes of gut content must be jvpix'd up with entertainment. True, an occasional film subject does need length. Such films may be an aggregation of many facts (such as a travelogue) an attempt to change an attitude, (regarding drug abuse for example) to persuade (urging ptillution control) or to ex- jilain si>mclliing really ci>mple.\. (;is an illusiiation Gross National I'mhI- uct). C\>mplex subjects like these generally need longer running lime to be explained pro|x.'rlN ; and films abt>ut them are usuall) directed liv ward sizeable audiences. The show- ing environment under these eireum- slances encomages length, and the resiilual lo be left by the film is a BUSINESS SCREEN II izcneral impression. But when the industriiil trainer- oi salesnumager pieked up that little hand-held projector, he was thinking .ihout concrete objectives: to train, lo sell. ti> teach. His joh is to impart |a specific understanding of a "hartr' Skill or method, or an operation, or la hands-on pri>duct advantage. As differentiated from absorbing an im- pression, the trainee or prospect or student must understand and memo- rize. The challenge to the viewer in this case is not so much a matter of concentration but of remembering. What is mentally taxing — is the htakcaway" load of hard material which the viewer is adding to his mental stock. Granted the ma.xim that a pic- ture— the iii;lii picture — is worth many words, a 20-minute sound film may deliver the equivalent of two or three hours of platform lecture. However, when the subject requires the viewer to remember and act upon concrete action and facts, the long film is trying to teach a full semester course in a single long lec- ture. No tciicher would dream of dtv ing this. Teaching has always been done in incrciiiciii.s. Lessons must he presented cine at a time in doses small enough for the recipient to assimilate. So why have A-V people always :onstructed our films in "semester" lengths? Because, to repeat, the cost md clutter of conventional 16mm Ifilm presentation has limited the number of times we could get our i;roup audiences off their jobs (or |i)ff their apathies) into our showing 'situation. If we're going to have [jnly one crack at prospects, we arc 'compelled to throw the book at them, and hope that some of it stays Iput. j Here is a piece of personal scar- '■.issue. I In a training film which my com- pany made for telephone informa- [:ion operators, there was a motiva- j.ional theme. The body of the con- lent was a progression of twenty 'problem" calls, in each of which :he caller's situation and the operat- ors' correct procedure was demon- strated. The situations were interest- ing, the actors were cute and smart. md for its secondary use of public "elations showings the film created a avorable impression for the com- xmy. But our primary objective was o instruct the trainees in the correct procedures for handling each of these twenty problem calls. Here we fell on our faces. The trainees would watch the first call, get the message, and channel it into their functional memories. I'hey wtnild watch the second call, ditto. But at the third or fourth call, even the brightest class member was trying to remem- ber the preceding techniques while trying to acquire the new detailed in- struction. By the twentieth call the result actually had become negative, with potentially happy operators now frustrated and confused. It should be emphatically noted that at the time this film was made the sound-cartridge "personal pro- jectors" did not exist, and we were compelled to go the 16mm one se- mester lecture route. If we were to produce a Now ver- sion of this same subject material, we would break the twenty calls into a package of .'i-minute cartridges. We would still be inviting confusion, however if we simply put scissors through the existing film at .'^-minute intervals. We should rearrange the individual calls into clusters of four or five thematically related prob- lems. Cartridge C might cover the deaf person, the person who speaks broken English, the slow thinker, the short-fused abuser, and the drunk. These callers all are alike in terms of basic problem and approach; each caller is "difficult," and each can be serviced by patience, and in- genuity in re-phrasing one's ques- tions. With this sht)rt-film format, the trainees would study only one cartridged "lesson" per session, and after a participatory dicussion (and hopefully an invaluable re-running of the short film ) would leave with the lotal instruction now embedded in their functional knowledge inven- tory. And since there had been no complicated projection and screen set-up to arrange, probably three or four trainees at a time had walked only a few yards from their operat- ing positions to the supervisor's desk, or the practice room. In fact, one of the great advan- tages of this 5-minute format (and the new mini-projectors which make it feasible) is that it brings the train- ing lo the trainee, with a complete flexibility of choice as to time and place. On many subjects, properly structured software, built on the Triascope system, enables com- pletely independent self-training. and eliminates need for an instructor or class. Accessible in bkK'ks of time; permitting the trainee to progress at his own pace, they are inexpensive enough to integrate into existing courses or training situations with- out strain. Free from clutter of the threaded projector and the darkened room, and with visual-audio nt)w as han- dily available as a book, the trainer can make short bits of film into a pamphlet-size lesson. He can use film strips to visualize the occasional point which needs live-action or ani- mated illustration — the cartridges which come with a Home Study course often contain "segmented loops," instead of the conventional beginning-to-end ncm-stop film pres- entation. The reel contains several separated segments of a few sec- onds or a couple minutes duration, gleaned from the text or slide-film as needed to carry the progression forward. The short-film content will be utterly (and newly) simple, di- rect, and visual. People have a perpetual tendency to jump off the cliff of the Either/ Or prognostication. At the turn of the century the phonograph was going to drive out live mu>-ic. Later radio was going to knock off the phonograph. Still later television was going to destroy movies. Today we have predictions that Super-8 will replace 16mm, and who knows what will become of us with the advent of the video cassette. All of the doomed media are prospering. In the next few years, it is my opinion we will see more 16mm releases, rather than fewer, to accomplish those large- group assignments of persuading and inspiring. In fact, the increased ex- posure of executives to the powers of audio-visual as a result of their vastly expanded use of the medium in the new 8mm cartridge-loaded self-screen proiectors, will give ex- ecutives a realization of the power of film. In all probability this aware- ness will result in an actual increase in their usage of the 16mm type pro- ductions. But for certain vital aspects of communication, particularly individ- ualized learning on an independent self-controlled basis, the 5-minute cartridge sound film promises to break through the traditional A-V barriers of cost and clutter to open up whole new wurlds of effective cimimunication. MARCH, 1971 27 (» r ^^h. Lob of people hove greot ideos. We hove one you con offord. Take a pocket-size cartridge with up to halt an hour o( MotionStrip'" pictures and sound together — and a format (it (or every producer. Add a portable projector— with its own TV-size screen — that also provides wall-size images, operates fully automatically, or stops whenever you want It to. What you have now is the RCS MODule System. The most compact sound/(ilm cartridge you can (ind. Anywhere. And that's our great idea. Well, perhaps not entirely ours. Some of its features have existed (or years, scattered among many di((erent systems — so many, in (act, that (ew people could make full use of audio/visuals. But we've put It all together. And we've done it so very skill- fully that we can sell it at half the price of any comparable system. Any library of materials can be converted to our cartridge RETENTION COMMUNICATION SYSTEMS. N C } PINN riA2* Ncw voRK, Hv loooi i7i2i>>404oo ■■■ Villi ui •! Boolh 10B •! Ih* AECT ExMblllon circle 129 on reader service card 28 format. Already. RCS has gathered rights to the larg est sound/film library In the world. In education, the low cost, efficiency and versatility of the RCS MODule System make it suitable (or Individ ual use, for large group instruction in classrooms, (or teaching crafts and hobbles, and for pre-school and adult education in the home. In business and industry, our system Is Ideal for sales presentations, for displays in retail locations and at trade shows, for employee training and recruitment programs. Ideal, yes. And ideally priced. After all. what's so great about a great Idea II nobody can afford to use It? [he res module system WC TAKE THE MESSAGE TO THE MILLIONS BUSINESS SCREEN new products review FEATURING NEW EQUIPMENT AND SERVICES production ^etro/Kalvar Introduces JItrasonic Film Splicer vlclro Kaivci's I llrasonic I-iiin Jpliccr prc-cuts and positions the iliii in precise alignment, and fuses xilyestcr to polyester with a tensile trength which approximates that ol inspUced film. No consumables arc required, iplieing time is ahiiut three seconds. ICilal weight of the splicing block, md generator is 28 pounds. Metro/ Kalvcir, Inc. circle 200 on reader sen/ice card Feather-Lite 4000 watt Soft Lite small, Light Enough for Location olortran's 4000 watt Soft Lite veighs only 30 lbs. Its compact con- traction includes a flat back for asy stacking and handling. Accessories include a Booster Jarndoor which increases intensity ip to 407r and a C"-Clamp assembly or pipe mounting. licikcy-C'oloi- ran. circle 201 on reader service card MARCH. 1971 Optical Printer Offers Reliability, Serviceability The RPl model 2101 Opironic aer- ial image printer employs comput- er-accurate electrically programmeil stepping motors to operate the cam- era and projector heads in interlock or independently. S\ iichroni/alion between licails is maintained within 0.01 '/r ma.xinium tolerance regardless of speed or di- rection of individual camera or pro- jector heads. Solid state circuitry eliminates the possibility of flash frames at any operating speed. n The electronic drive in the 2101 is made up of two primary modules: the power supply and the electronic module. Research Pntditcts, Inc. circle 202 on reader service card Film Chain Adaptor Transfers 8, 16mm Film, 35mm Slides The model VCR-1 color film chain adaptor provides a simple, practical means of projecting motion picture and slide images into the Sony DXC- 3000 color video camera for transfer to video tape. The VCR- 1 can be operated w ith most 35mm slide projectors as well as most 8 and 16mm motion pic- ture projectors and has a separate telop input for 4" X 5" title cards. Because the color camera can be mounted on the film chain adaptor in seconds, it can easily double as studio camera and film chain cam- era with no modification. Sony Cor- poration oj .America. circle 203 on reader service card Sync Sound System for Super 8 Conlless sync souikI can be realized w ith the users own 8mm camera and recorder along with the Sonic Beep Light, a transistorized unit that fits in the palm of the hand. By pressing a single button when the camera is riilling. a timed tone is recorded simultaneously with a timed light beam (on the film). The user can film at 16. 18 or 24 frames per second, cassette or reel l\pe. J.D. Soiiuil Lull. circle 204 on reader service card Angenieux Introduces Zoom Lens The 6x9. .5 zoom lens is designed to meet the need of television news and documentary film industry for a high aperture, wide angle, close focusing zoom lens. It features a geometric aperture of f/ 1.6. a very wide angle (68° ) rendered by the 9.5mm focal length, and can be focused at full aperture as close as 24 inche-; from the focal plane to the subject. An- iicnieii.x Corporation oj .America. circle 205 on reader service card Recently Completed Music Library Available for Use from NBC NlK's background music library, composed and recorded under the supeiA'isiiin of the NBC Music De- partment, has been tailored to fill the needs of television, radio, indus- trial and educational users. The library is available in its en- tirety or individual categories can be purchased. NBC Enterprises. circle 206 on reader service card 29 NEW PRODUCTS Container Protects Videotape During Shipping, Storage A ruj:j;od conuiincr Iciiiurcs dmihlc- wall coiislruclion lo protccl I " and '/2 " closed circuit videotape during shipping and storage. The air-gap hetwcen walls also helps to prevent extreme temperature variations which may distort tape information. The container is made of sturd\ high densil) co-pol\nier and offers laheling areas, built-in recessed fas- tener to prevent accidental opening and a large handle. Anipc.x Corp. circle 207 on reader service card IMPLEMENTATION Variety of Screens for Rear Projection .V1a\er announces a new comprehen- sive line of rear projection screens; portable self-contained models with quality slietched screen, leatherette covered and aluminum frame, also portable models with mirror prisms and stationary in-wall units for con- struction of complete media centers There are also specific styles for the Beseler Salesmate and Audiscan projectors. Charles Mayer Stiulios. Inc. circle 208 on reader service card Portable Public Address System Conies in Attache Case The Diplomat II battery-operated public address system easily covers groups of up to 501) although it compact enough to fit in an attachi case. The unit features a professional dynamic cardoid microphone and 4()-walt-peak all-transistt>r amplifie which can be removed from the casci The complete unit weighs only 16', pounds. Anipli-y<>.\:. circle 209 on reader service cart Eliminate Cables Between Camera and Nagra Recorders Jensen Type 504 crystal controllet camera motors can be used to drivi .Xrriflex Model "S" or "M" 16mn cameras. The Jensen 504 motor fit! the cameras with no electrical o mechanical changes required. Speci is maintained to within 10 parts pi.i million, representing a picture aiu sound synchronization accuracy ol closer than one frame in a 30 minute take. When using the Jensen 504 sync signal is recorded on Nagra I\', recorders with a Kudelski OCX in ternal time sync generator. Nagra III users ma\ operate with either a Ku- delski TGX-60 or Jensen Type 544 external time sync generator. Rydei Ma^inctic Sales. circle 210 on reader service care* J MUSIC AND SOUND EFFECTS: Essential toolsof the professional Film Media Producer "MAJOR" offers you a full 73 hours of background production music for titles, bridges, background- for scoring, editing, recording and dubbing music for your: • DOCUMENTARIES • COMMERCIALS • TV FILMS • FEATURE PRODUCTIONS • SLIDE FILMS • INDUSTRIAL FILMS • ANIMATION • SALES PRESENTATIONS "MAJOR" specializes in sound— you get exceptional technical know-how ond beautifully recorded origi- nal music on LP records or 'j-inch tape, or on 16 or 35mm Mag. Tape ready for a mix. IMPORTANT "M*jOf" ownt ilt own copyright! on «ll production mood muttc in iti library World righti jvaiUblo to you on a completely tound legal beiit Re-recording rights on a "per teloc tion" batit or "unlimited u»e" flat lee arrangement. FREE WRITE FOR OS-PAGE CATALOG TO THOMAS J. VALENTINO, INC. ISO W 46 Sf , New York 10036 (212) 246-4675 24 HOUR SERVICE ON MOST ORDERS OF cassette duplicating HIGH QUALITY Write tor complete information LOW COST SATELLITE FILM SERVICE p. O. BOX 6476 SAN JOSE. CALIFORNIA 95150 circle 130 on reader service card MOVING? Be sure to let us know your new address at least 30 days in advance. And please enclose a complete address label from one of your recent issues. BUSINESS SCREEN 1 East First Street Duluth. Minn. 55802 218 727 8511 circle 135 on reader service card 30 BUSINESS SCREEN loi •« IFPA JOURNAL an official publication of INFORMATION FILM PRODUCERS OF AMERICA, INC. P.O. Box 1470, Hollywood, California 90028 9 B. Montague, President 1 think, the most important an- nouncement I can make at this time is that IFPA can this coming year, realize its full po- tential in real service to its members and to jiur profession. How come 1 sa\ this low and not last year — last year when .vj stressed new members, new chap- Iw'rs. an increase in dues, higher film .■onipetition fees, book sales. ad\ertis- ng rate increases, film rentals — any- thing to make a buck? 1 feel it's almost immoral for a pro- 'essional Society to prostitute its high .thical and intellectual position by )lacing so much importance on com- nercial efforts, and alliances with fund 'aisers. But 1970 was a year of decision. I 'hould 1 step in at this time, at the iielm of a floundering ship, and could t his administration dedicate itself to a i.ear of personal sacrifice and such ..evcre austere operations as to our Personal, family, and professional life? In January, the apparent task was even mire appalling than we thought it .ould be. We had one immediate res- gnation. Three months later, we lost mother board member, but only after ic had initialed the format for a fi- lancial recovery if the plans for the icxt 14 months could be realized in full. We set high goals, and objectives. We organized and delegated. Wc were austere and with hats in hand, asked Tiuch of others and ourselves. Your president asked for special powers and lots of faith. Our National Board Ticmbers set personal goals and we ichieved the most important ones. MARCH, 1971 1 can state now, that although IFPA is not in the most ideal position fi- nancially, we arc in the black, we are solvent, and we have had a good year, especially when you consider the economy and world affairs. Now. perhaps, with this base to build on. IFPA can actualize and realize its full potential. Here are a few of the things we hope to achieve in 1971. 1. We iniisi continue to grow in membership. 2. New members-at-large should have the fellowship and oppor- tunities of programs and ex- change of ideas available through additional local chap- ters. 3. Continued practice of Regional Board Meetings and Seminars. 4. Expanded National Confer- ences, both EAST and WEST. 5. Published Papers. Speeches, and Proceedings of all Conferences. 6. Packaged Programs available for Chapter Meetings from the National Level. 7. A strong National/Chapter team relationship in areas of Program. Membership. Finance. Promotion, and Administration. S. Better communications and un- derstandings. 9. Expanded Scholarship and Ap- prentice Program. 10. A Public Relations program to build our National Image and increase Management Aware- ness of the potentials of audio \isiial communication in non- theatrical areas. 11. Alliances with other profes- sional groups with like goals and objectives. 12. Establish a working placement service for those looking for qualified applicants, and mem- bers seeking employment or re- location. We've met the -Challenge" of 1970. and now we can "Change" into what a National Board of Directors and Ciovernors should be — a guiding body with long range plans, improved m.in- agement and operating procedures, in- creased membership service, and im- plimentation of the resources of talent, manpower, experience and informa- tion available. Instead of special powers, this year I shall ask for volunteers and make certain that 1972 will be an even bet- ter year with continuity from the pres- ent administration. Ciet behind your new officers at chapter level and demand better pro- grams, a local seminar, and at least one social dinner meeting this year. Your chapter's Vice President will as- sist you — he's part of your team — use him. Good programs and proper fund- ing will insure your successful opera- tion this year. We. as communicators will try hard to make this a year of communication. We have many ideas to share with you. and that's what IFPA is all about. Others Look to IFPA For years now, many associations and societies have looked to IFPA and its members for advise, assistance, and support in their endeavors that involve film and audio visual mediums. IFPA has provided coordinators and JLiries for Wescon Science Theatres in both Eos Angeles and San Francisco for the past several years. In December. Sunset Magazine, through Ralph Hall Productions, en- listed the aid of the San Diego Chapter Members, along with Modern Talking Pictures and Hennessy Productions to judge their Third Annual Travel Film Festival. San Diego Chapters categories were 1 ) "Commercial "Travel" and 2 ) "Out- door Sports" and involved two even- ings. The film competition was held in conjunction with the Southern Calif- fornia Sports and Vacation Show, January 2nd through 1 0th at the Anaheim Convention Center across from Disnevland. The Awards Banquet was on the evening of January 6, 1971 . An outstanding contribution by IFPA this year will be providing the complete program of films for the 31 General Dynamics graduates flew to Waco. Texas in Convair 440 Metroliner to receive degrees in Business Technology. IFPA President Bob Montague is seen waving from doorway. "Award Winning Film Theatre" at Photo Hxpo '71 in Chicago tluring the entire run of the show, the largest ever operated on this continent. The films will be selected from the winners of the most recent "Cindy" competi- tion held at the 1 1th Annual National Conference of IFPA at Newport Beach, California in November 1V7(). Dr. Frank Baxter Keynotes LA installation Dinner The Waterfall Room in the Sportmans lA)dge was the location for the I.os Angeles Chapters Installation [;)inner, Friday, January 19, 1971. In attendance were outgoing aiui in- coming chapter officers, and several National Board officers including Pres- ident Bob Montague and wife Llli, Vice President Mike Rye with wile Pat. Chapters Vice President Jack West with wife Molly, and Financi.il Vice President I.ul/ Winkler. Incoming Chairman Cieorge Keni was prevailed upon to sing and ac- company himself on the guil.ii Speeches were at a minimum, and the music of a rock group "The Seeds" made the room "shake, rattle, ami roll." Miniature direcltirs chairs were awardeil to officers, old and new, and a special "Resolution of Appreciation was prjsenlcil to the featured speakii of the evening Dr. Frank BaMer. toi his work in Frank C"apras Ihnui Tli< Munnifitaiii. Dr. Baxter, Professor Fmeritus ol Flnglish at U.SC. is, perhaps, bciiii known as a television personality. His breakfast time television bro.iilcasis popiilari/ed Sli.ikespeare for thou sands. He .ip|ieared on a numlvr ol prime lime network science programs 32 and many TV documentaries. Dr. Ba,\- ter's humorous approach to his sub- ject matter makes his programs en- tertaining as well as instructional. There was a Presentation of Plaques to two new Sustaining Members. Tech- nicolor-Commercial & Hducational Di- vision was represented by Mrs. Terry Cervantes. The other new member is Newsfilm l.aborators. Inc.. l.amperl 1 e\y. president. Another pleasant surprise was the table laden with donated dt)or prizes which included two Super 8mm Pro- jectors, many film cassettes, a clock- radio, directors finder, and so man\ other "goodies" that almost e\er>one went home with a gilt .iiul iciinndcr of a wonderful e\ening. Monty Graduates Bob Montague. IFP.A national presi- dent, and Chief of .Motion Pictures and Television for General Dynamics has, after a 30 year gap in his col- lege education, finally graduated! A drop-oul from San Diego State College Liberal Arts Course in I'MI, Monty was voluniaralK drafted into the Navy as a Combat Cameraman Down through the y.-ars he picked up units from evening college and Uni- versity of California at San Diego. Then in early 1970. the opportunity to "tie a ribbon" around units accum' ulaled by attending a concentrated program was offered in San Diego by Texas Stale Technical Institute with its main facility on Ci>nnelly Campus in Waco. Texas. A miniature campus was established in San Diego with an adjunct Vice President, a dean of registration, and six professors. By December, .^6 managers and execu lives of the Convair Aerospace Divi sion of General Dvnamics had passed all their examinations and require- ments for a Baccalarerette Degree in Business Technology. They flew in a company plane, with wives and profes- sors to Waco for graduation cere- monies and diploma presentations. AH graduates were made Honorarv Tcxans by the Governors delegate Tom Tru- man, nephew of former President Harry S. Truman, and all wore west- ern outfits including boots and white hats. Several, including your IFPA President, are already enrolled in grad iiate programs. SUSTAINING MEMBERS OF IFPA In the next issue, we will feature one of our sustaining members on tflis, their page. The story will be non-commercial and lell of the company's bacKground, services, and latest innovation or product line. Sustaining members are; ARRIFLEX COMPANY OF AMERICA AUDIENCE PLANNERS, INC. BERKEY MARKETING CO's., INC. BERKEY COLORTRAN BIRNS & SAWYER, INC. BROWN'S MOTION PICTURE LABORATORY BYRON MOTION PICTURES, INC. CAPITAL FILM LABORATORIES, INC. CINEMA BEAULIEU CINEMA RESEARCH CORP. CINESOUND CO . INC. COLOR REPRODUCTION COMPANY COMPUTER IMAGE CORPORATION CONSOLIDATED FILM INDUSTRIES. INC. DELUXEGENERAL INCORPORATED OuKANE CORPORATION VICTOR DUNCAN MOTION PICTURE CAMERAS l&B/CECO-SOS New Members Joining In 1971 »i»: If CHNICOLOR — C*E OIV. GORDON ENTERPRISES FILMSERVICE LABORATORIES, INC. FOREIGN LANGUAGE SERVICE COMPANY GLEN GLENN SOUND HOLLYWOOD FILM COMPANY HOLLYWOOD FILM ENTERPRISES HOLLYWOOD VALLEY FILM LABS.. INC. INDEPENDENT FILM LABORATORY J 4 R FILM COMPANY, INC. MOLE RICHARDSON M P O VIDEOTRONICS NELSON PHOTO SUPPLIES NORTH SHORE MOTION PICTURE LAB.. lt*C. OXBERRY. BERKEY TECHNICAL W. A. PALMER FILMS, INC JACK PILL & ASSOCIATES TYLER CAMERA SYSTEMS PRODUCER SERVICES, INC BOB VOGEL, INC. BARDWELL & McALLISTER NEWSFILM LABORATORY, INC. BUSINESS SCREEN The Viewlex Super 1600 stoncls out! n less than one minute you can see why the Viewlex Super 1600 stands out above any other 16mm Sound Projector — be- ause that's all the time it takes to put the show on the screen. Swing the reel arms into position — They flip-up with one hand. Thread it up — The unique safe threader zips the film leader ;hrough the entire film path automatically . . and the threader »ever touches the film Fast, safe! Start it — A single function switch controls all projection op- srations. forward and reverse, and energizes tfie sound sys- lem. Easy, effective! Lool< at the picture — The new Tungsten-Halogen light source delivers a brighter, sharper, color-true screen image. Never ims, lasts longer! Want to hold a frame on the screen? Stop-on-frame switch lets you lock-in a single picture whenever you wish, and for as long as you wish. Listen to the sound — Lifelike, room filling sound . . the in- stant you turn on the switch. And there's lots more too! Take a close-up inspection of the Super 1600, You'll find it offers the same craftsmanship and solid quality that distinguishes the entire stand-out world of A-V products by Viewlex For a free brochure or no-obligation demonstration write Viewlex, Inc., Holbrook, N. Y. 11741, Dept. 5 'lewlex. Inc. WHERE EVERYTHING IN AV HAPPENS silent and sound projectors and viewers (or filmstnps. slides, dim loops, motion pictures Q cassette players, recorders, duplicators G planelariums G transparency & master makers circle 136 on reader service card WARCH, 1971 33 PROFESSIONAL PHOTOGRAPHIC EQUIPMENT for every working day of the year Tripods, dollies, changing bags, rewinds, cutting barrels, quartz lamps, animation field charts light meters, 16mm and 35mm motion picture cameras recorders, projectors, film and magnetic stock. And a ton of other motion picture equipment, all available for sale, daily or weekly rental, or long term lease — Compare Our Prices — Where? CALVIN CINEQUIP, INC. An Affiliiile of Call-in CommtiiikiUions hit CALVIN CINEQUIP, INC. Dependable service from two convenient locations 21S W IVrshinK Ki.,u) K.ins.is Cilv. MisMitiri (vIKIM rhiini- (Hlh) 421121(1 !*«« HullonwiMul riiil.ulclphi.i, IVnnsylv.mi.i I'Mli' I'hdiu- (2IS) S6:i-lhH«. Circle 106 on reader service card 34 reference shelf HELPFUL BOOKS AND LITERATURE Videotape Brochures llircc lour-p;ij:c illusir;itcd brn- cluircs describe the .Ampcx onc-iiicli hcliciil scan VPR-52()t) and VPR- 5S()() videotape recorder, players and VPR-45()() players for closed circuil television use in education, business, industry, medicine, spurts and government applications. Brochures arc V7()- 17. IK and ly. Ampcx Corporation. circle 250 on reader service card Food Services Training .\ catalog describes over 30 tiill color and sound motion picture^ with accompanying printed publica- tions dealing \sith training in Food Service & Hospitality Education. Written and filmed under the di- rection of leading educators and food and hotel experts, and photo- graphed in authentic locations, these films include such areas as prepara- tion of food, waitress-busboy-niaid training, courtesy, safety, sanitation and supervision. Niilional Educa- liiiiuil Media, Inc. circle 251 on reader service card Cinephotomicrography Data .A major revision and expansion of "Motion Pictures Through the Mi- croscope" has been completed, in- cluding a change in the title to "Cinephotomicrography". The 8' 2 X 1 1 -inch book contains 40 pages of data, illustrations and tables. Copies are $I.(K) through Ko- ilak |irol'essional product dealers oi from Dcparlmenl 454. lui.sinian Ko- dak Company, Rochester, New York. Ask for scientific publication N-2. circle 252 on reader service card Helical Scan Videotape \ si,\-page four-color folder de- sci ibes Sony's helical scan videotape. Inclutlcd in the broclune is a pasted III sample of half-inch tape to permit inspection. Sony Corporation of America. circle 253 on reader service card Audiovisual Services Develojiment of industrial, govern- ment and community films and filni- sliips is outlined in a brt^-hure from llolex. '! he comjiany s|ieciali/es in iiuliisirial and law-enforcenieni coniiniicd on />(/v<' .*7 THE CAMERA MART Audio-Visual Line can put your ideas on the right track with a complete selection of specialized equipment including opaque projectors (for the projection of non- transparent material), stop motion analyst projectors, 16MM Xenon projectors (for brightest and long distance projection), 16 & 35MM double system sound interlock projectors, overhead projectors, strip film sound projectors, background slide projectors and projection accessory equipment. Everything is available for rent, long-term lease, or sale. And to keep you running on schedule we can also provide completely packaged programs. For further information and/or reservations call or write Mr. Bob Roizman (212) 757-6977. ^J TheCamera Martmc 4Sa W SMh Sr . Film Lai), 270-4 West Olive, Hurhank, California 9!5().5, or phone (213) 846-7262. V TCtnyufced ValJey Tilm £ah circle 118 on reader service card 36 ,1 the audiovisual calendar I APRIL Photo Expo '71, sponsored by National Association of Ptiotographic Manufac- turers. April 17 25. McCormick Place, Chicago. International Videocassette and Video- record Program and Equipment Market (VIDCA), April 17-22, Palais des Festi- valset des Congrej. Cannes. France. 109th SMPTE Technical Meeting and Exhibition, April 25 30. Century Plaza Hotel. Los Angeles. U.S. Industrial Film Festival, April 29, Palmer House Hotel, Ctiicago. MAY American Film Festival, sponsored by Educational Film Librarians Assn., May 111 5, New York Hilton Hotel. JUNE Atlanta International Film Festival, June 18 26, Regency Hyatt Hotel. At- lanta, Ga. JULY I National Audio-Visual Association an- nual convention, July 17-20, Conven- tion Center, Cincinnati, Ohio. AUGUST AMA Education & Training Equipment Exposition & Conference, sponsored by American Management Association, August 3 5. Hilton Hotel. New York City. Sid ens U\ business film, headaches' CURED M F I L M SERVICING MCOMPUn TV fILM EXPEDITING i^MOTION PICTUKt SERVICING 8mm CARTRIDCINC FILM STRIPS CUT CANNED PACKAGED. VACUUMATEniM ntoncTivt tkmmin LASTING PROTECTION Against OIL • WATER-WEAR'CLIMATE SCRATCHES- FINGER MARKS l^'OI i^it n. NO-EN GIVES TROUBLE-FREE PROJECTION TO LOOP AND CARTRIDGE LOADED FILMS NO - EN INSURES SMOOTH UNINTERRUPTED SHOWINGS AND EXTENDS THE LIFE OF THE PRINTS VACUUMATE CORPORATION 4i/ V.ESr -J.'nd SIKLi.i. NLV. >OKK. N. Y. Officvt throwfhowt U.S. and C«n. Circle 134 on reader service card BUSINESS SCREEN .Ik I % reference shelf HELPFUL BOOKS AND LITERATURE conliniicd from /xjjs'C .''•^ li;iining films ;iiul iillhmigh the cm- pliiisis is on film and filmstrip pro- ijuction, the literature also diseusscs the eompany's video and audio-tape services. Holc.x Incorporated. circle 254 on reader service card Full Color Equipment Catalog \ \ery colorful. 44-page catalog de- scribes in actual use more than 1?() different kinds of products for con- ferences, meetings, training, displays and visual communications. Included are portable conference and display easels, cabinet wall easels, visual control systems, lec- terns and public address systems, etc. Ontvisual Coni[Hiny, Inc. circle 255 on reader service card Audiovisual Catalog '\ comprehensive 126-page audio- visual catalog is available to pur- chasing agents, training directors, corporate A-V directors, sales pro- motion managers and agency ac- count executives. Projection Systems International. circle 256 on reader service card Color-Matching System Described A speclrophotometer-computer sys- tem that provides rapid analyses for evaluating, matching and controlling color is described in a two-page bul- letin. The bulletin describes the Color DB-G Spectrophotometer and three other modules that make up the sys- tem and touches on Beckman Instru- ments" specialized software programs tailored to the requirements of par- ticular industries. Beckman Instru- ments, Inc. circle 257 on reader service card Knox Offers Screens Knox Manufacturing Co. has offered \\o make a 50" X 50" Knox Icnticu- ir screen available on a loan basis to exhibitors at Photo Expo '71 in Chicago's McCormick Place April 17-25. The offer was made in a mailing to exhibitors by Knox, which in- cluded a screen reservation form. For those who missed the offer, arrangements may be made for the screen by writing Mel Levy, Knox Mfg. Co.. I 1 1 Spruce St.', Wood Dale, HI. 60191. circle 258 on reader service card MARCH, 1971 circle 114 on reader service card 37 the screen executive II Di'iiiild I horki-lson lias hccu :ip- pi)iiilcii (.IiiclIhi o( program sales for CBS' EVR division and will be responsible for ihe marketing of pro- gram paekages developed by CBS . . . North American JMiilips Corp. (Noreico) has elected Jan Bki-ksma a \iee president, he was pre\iousl\ ilirector of facilities planning . . . \*->ll officers at Canyon Films in Phoenix. Ariz, include K. I.. Barrel!, president; Kd»in ('(KipersU-in, vice president: (ieorj;e Brcilkreii/, treas- urer and K. VV. Ncls«in. Jr., secre- tary . . Serving as an assistant to President Nixon for international economic affairs is Pcler G. Peter- son, chairman and chief executive officer of Bell & Howell Co. . . . (ius Gnieriu has been elected presi- dent of Color Film Service. Inc.. in ' ppcr Darby. Pa. . . Richard B. I.ojjan has been named to head Goodway Films" new production fa- cilities in East Hartford. Conn. . . . New manager of educational indus- trial products al Hudsi>n I'hoio- graphic Industries is Warren Illes . . . Recent ceremonies al the Society for Visual Inlucation (SV'll markeil the 2.*;th anniversary there of Waller K. Johnson, president of the Chi- cago-baseii Singer Company division . . . F. Russell Iile. formerly market- ing manager of Sarkes- larzian broadcast equipment division, has been named manager of broadcast operations for leleMatitin. Inc.. Salt Lake City . . . Martin Ciage is now a partner in New York's Fifi Oscard talent agency, now known as Os- card Gage Ltd. . . . J<»hn McDon- nell is a new district manager for Sony Corporation serving upper New York State and a portion of Connec- ticut. Briefly noted 1 lunid United Nations TV pro- ducer-director Peter Pastorclle has formed his own company. Peter Pas- torclle Productions, Inc., at P.O. PLAN NOW TO BE ■QN LOCATION" FOR ONE OF THE 1971 FILM PRODUCTION WORKSHOPS IN THE GIANT REDWOODS OF NORTHERN CALIFORNIA THE ONLY INTENSIVE TWO-WEEK COURSE IN PROFESSIONAL FILM MAKING - TAUGHT BY PROFESSIONAL PRODUCERS DI- RECTORS, CAMERAMEN, SOUNDMEN AND EDITORS. '< hands on" course, where students Icatn by doing ' — working with ptolessional produclion equipment under the close guidance of experienced film makers. CINEMATOGRAPHY, SOUND RECORDING, LIGHTING, EDITING. DIRECTION for all types ol 16mm lilms: Television, Educational. Industrial, Travel, Documentary, etc I? days. 10 hours o( training each day — 120 total hours. All equip- ment, dim, room and board included m the low tuition lee. two WORKSHOPS THIS YEARI JUNt I 13 AND SEPT. 8-20, \<>7\. TOIAl COSTi $495.00. Writ* or phon» r.o»v (or d>l>il> and •ntollm»nl appllcalion. Film PrtHucllon Workihop, CAMP lOMA MAR, lOMA MAR, CAlIf 94031 Phoot '415; 879 0710 Box 4«4. Ardslcy, N.Y. . . . Costas St. John has opened Gordon's Tele- vision Systems at 5401 Cahuenga Bl\d.. in North Hollywood to spe- ciali/e in the sales, rental and serv- icing of closed circuit TV systems . . . Israel is the newest kKation for a Birns & Sawyer motion picture sales and rental facility. It is stocked with several Filmovan location ve- hicles for access and use throughout the Mediterranean area . . . .-Man Gordon Enterprises has expanded its projection division services and fa- cilities in North Hollywood . . . Among other attractions awaiting \isitors to Photo Expo '71 will be what is billed as the largest photo- graphic mobile ever assembled. It will hang from the ceiling of McCor- mick Place. Sponsors of the event, the National .Association of Photo- graphic Manufacturers, claim it will be the largest photo show ever staged this side of the .Atlantic. viiLle 111 on re.iiler service card CAMERA STOCKS 16mm EKTA Color 7:*!. 7:t\, 7;55 05"5 16mm B * W 72M, 7222. 7231 025 16mm Color NegatUo 7254 06 35mm Color Negative 5251 10 35mm B 4 W 5::CI. i::2. 5:31 035 LABORATORY STOCKS 7387, 7253, 7385. 7234, ale. MAGNETIC SOUND STOCK . .inj H:"m r:... ,ind n,.r',< -. 1 circle 116 on reader service card i8 FILM & EDITORIAL LEADER Black Opaque 35mm 16 50 Black Opaque ISmm 16 50 Clear Leader 16mm 4 50 Alio: Painiod, Petionaliied Printed A Liqhtstruck Mliiilio film 4'X4'liiiii}i;4' 336 WEST 46th STREET NfW YORK N Y 10036 circle 133 on reader service c;hly so- phisticated aircontrol system in our printing and pr...k ki-. i-.viow ( ,K,t,., iir,l 4',!lt »,r «.'l.'' tji; ." ^:> >tW Circle 127 on redder service card circle 108 nn reader service card 40 BUSINESS SCREEN the national directory of audiovisual dealers eastern states NEW ENGLAND Headlight Film Service, 104 Ocean St., So, Portland, Maine 799- 6100. Harrison Harries, Inc., 410 New Park Ave., Hartford, Conn. 1- 203 2339801. 20 First Ave., Mass. Industrial Park, Chic- opee, Mass. 01020. 1-412-592- 6758. UNICOM-Division of United Cam- era, Inc., Providence, R.I., Bran- ford, Conn. (401) 467-4750 or (203) 481-2328. DISTRICT OF COLUMBIA "The" Film Center, 915 12th St. NW, Washington, D.C. 20005 (202) 393-1205. NEW JERSEY United Audio Visual Corp. Board- walk Enterprises, Inc., 6410 Ventnor Avenue, Atlantic City 08406. (609) 8231965. Bergen Expo Systems, Inc., Route 46, Ford BIdg., Lodi 07644. (201) 4721154 (212) 564- 1195. NEW YORK Colortone-Aids To Communica- tions, Inc., 76 South Central Ave., Elmsford 10523. (914) 592-4151. Audio Visual Services, Inc., 2 West 45th Street, N.Y.C. 10036. (212) 661-1140. Sales, Rent- als. Repairs. The Jam Handy Organization, 1775 Broadway, New York 10019. (212) JUdson 2-4060. Projection Systems International, 305 East 45th St., 20th Fl. NYC. 10017 (212) 682-0995. Visual Sciences, Box 599, Suffern, NY. 10901. PENNSYLVANIA J. P. Lilley & Son, Inc., Box 3035. 2009 N. Third St., Harrisburg 17105. (717) 238-8123. Oscar H. Hirt, Inc., 41 N. 1 1th St., Philadelphia 19107. (215) 923- 0650. MARCH, 1971 Clem Williams Films, Inc., 2240 Nobelstown Road, Pittsburgh 15205. (412) 921 5810. L. C. Vath Audio Visuals, 449 N. Hermitage Rd., Box 137, Sharpsville 16150. (412) 342- 5204. southern states FLORIDA Cook Consultants, Inc., 2510 Southwest Third Avenue, Ft. Lauderdale 33315. (305) 525- 3355. Also Tampa, St. Peters- burg, Orlando and Miami. Photosound of Orlando, 1020 North Mills Ave., Orlando 32803. (305) 241-2591. Jack Freeman's, 2802 S. MacDill Ave., Tampa (813) 839-5374. GEORGIA Colonial Films, 752 Spring St. N.W., Atlanta 30308. (404) 875-8823. mldwestern states ILLINOIS The Jam Handy Organization, 230 North Michigan Avenue, Chi- cago 60601. (312) STate 2- 6757. KENTUCKY Studio Art Associates, Waterson City Building, Room 801. Louis- ville 40218. (402) 459-7036. MICHIGAN The Jam Handy Organization, 2821 E. Grand Blvd., Detroit 48211. (313) TR5-2450. MINNESOTA Photosound Systems, Inc., 4444 West 76th Street, Minneapolis 55435. (612) 920 3020. MISSOURI Cor-rell Communications Co., 5316 Pershing, St. Louis 63112 Equipment rental (314) 367- 1111. OHIO Studio Art Associates, 225 East Sixth St., Cmcmnati 45202 (513) 241-6330. Academy Film Service, Inc., 2108 Payne Ave., Cleveland 441 14. Sunray Films, Inc., 1138 W. 9th St., Cleveland 44113. Twyman Films, Inc., 329 Salem Ave., Dayton 45401, M. H. Martin Company, 1118 Lin coin Way E., Massillon 44646 Cavalier Audio Visual, 11750 Chesterdale Rd. Cincinnati 45246 western states CALIFORNIA Jean Musick Corporation, 2080 Placentia Ave., Costa Mesa 92627 (714) 548-8671. The Jam Handy Organization, 305 Taft Building, 1680 N. Vine St.. Hollywood, 90028. H03-2321. Photo & Sound Company, 870 Monterey Pass Road, Monterey Park 91754. (213) 264-6850. Photo & Sound Company, 116 Na- toma St., San Francisco 94105. (415) GArfield 1-0410. COLORADO Cromar's Audio-Visual Center, 1200 Stout St., Denver 80204. UTAH Deseret Book Company, 44 East South Temple St., Salt Lake 84110. (801) 328-8191. WASHINGTON Photo & Sound Company, 1205 North 45th St., Seattle 98103. (206) ME2-8461. HAWAII Lono, Inc., 743 Waiakamilo Road, Honolulu 96817. (808) 841- 3378. 41 Anyone for BARS? Want to maKe your own inexpensive ani- mation setup? You can mount FAX Peg- Bars between slides, use shorl bars for layout work, etc 18' bars $18 50; 13" bars. $14 SO; IC bars. $9 (and bare up to 40* available on special order.) Ink and Paint Boards from tl2 to $S4. Of couree if you're in a hurry, you'll want — the ready touse FAX DISC with MAGNA BARJC. providing accurate, positive posi- tioning - . - both 12 and 16 fields (switch top/bottom bars) - . . three full North & South field positions . . . easy movement . and only S135. Standard 12-field units at $115. For more information, or to order Bars and Boards, write Hubbard Hunt FAX COMPANY 475 S- Santa Anita Ave. Pasadena, Calif. 91 107 213/681-3084 It you have a favorite Oft material or graphic iupply dealer, otk hirr} to order the FAX DISC for you. Circle 115 on reader service card Quality-Bilt Film Shipping Cases • Best quality domestic fibre • Heavy steel corners for added protection • Durable 1" web straps • Large address card holder with positive retainer spring • Sizes from 400' to 2000' mill K (,;i Ai m III 11 I 1 1 IMS s.ii.Mi l*r(nl Shipping Ciisc* • Suund Slidcfilni ShippiMK < iJM-* (fur Tran»4:ripliun> A f-ilm- \lri|>\> • i-iliii\lrip Shippinit ('uM-\ (Itutil up >:• >■ Mllpt Plll« Vrlpt«). IV, .1. I f r,,int , SCHUESSLER CASE CO. Oif. of Ludwig Induttfht ycr/n W ^< PihI Av* Ch ^ INTERNATIONAL GUIDES TO FILM UBS AND SPECIALIZED S5RVICES TK)N SCHEDULI Kerens your chance to team up with abeautifiil movie star. When a movie goes on the road these days, it rarely travels alone. Very often, it takes along an interesting six)nsorcd film. And it works out beautifully for both of them. You see, the major feature film |->roJucers aren't turning out Selected Short Subjects like they used to. Which means the chance to have your company film shown as an Extra Added Attraction is greater than ever before. Your film can be right up there on the same screen with the big ones. It could play over .MJOU theatres a year. And reach some 6 million urban moviegoers. All it takes is a call to Modern. Well tell you how easy and inex|x-nsivc it is to book your film into theatres all over the country. (We've been doing it for years. ) Ik-tter still, ask AT&T, Humble Oil, Equitable Life, Anheuser-Busch, or The New York Stock Exchange. They're just a few of the companies that arc now playing with the biggest stars in town. H Mt>clern Talking Picture Service, Inc. | 1212 Avenue of the Americas. New York, NY. 100.?6 World's Urf^est liistributor of sponsored films and video tapes: -wj The Fifth Medium. || Circle 141 on reader service card ALVIN, WHAT WRE YOU DOING ?> CALCULATING TMAT , , \00,000m0 FEET OF FILM ^ VWOULD TAKE OVER 5 YEARS ;:: — T^yTO PROJECT. IS THAT RELEVANT ? IP CALVIN LABORATORIES A big, fully equipped lab, centrally located in Kansas City, Missouri - the Heart ot America Calvin can serve vou better, faster and with fewer problems. CALVIN LABORATORIES Where every customer is treated as an individual and assigned a Service Director to personallv expedite all film requirements. CALVIN LABORATORIES 1105 Truman Road • Kansas City, Missouri 64106 • Phone: (8l6) 421-1230 circle 111 on reader service card kPRIL. 1971 M.T. E. Recording & Projection Equipment ■ System Engineering ■ Automated technique ■ Reversible sync-interlock operation For your sound studio, screening room, preview room and conference room. MAGNA-TECH ELECTRONIC CO., INC. 630 Ninth Avenue / New York, NY. 10036 circle 137 on reader service card RIISINESS SCREEN BOB SEYMOUR Publisher EZRA PINCUS ! Publishing Director and 1 \/ice President SEORGE A. GLENN Editor in Chief MICHELLE BENDER Senior Editor 3. H. COELLN ■ounder & Consultant n'ANFORD SOBEL ^lumnist 3IANE WrCK 'roductJon Manager 'AULINE DAVIES Editorial Production IIM JOHNSON Circulation JFFICES ■ast: Bob Seymour '57 Third Ave. UBLICATIONS I OHN B. GELLATLY I 'resident i RICHARD MOELLER reasurer 'RS FLADMARK nor Vice President BERT EDGELL :e President HOMASGRENEY e President RA PINCUS e President M GHERNA ;e President, Production DWARD CROWELL rector of Marketing Services ;over photo courtesy of Ju Art Film Laboratories, nc. Du Art Corpora. on. New York. N.Y. BusKiess Screen THE VISUAL COMMUNICATIONS MAGAZINE APRIL 1971 / VOLUME 32 / NUMBER 4 features SMPTE IN LOS ANGELES Schedule of convention activities HORIZONTAL EDITING CATCHES ON European favorite becomes popular in U.S. FILM LABS '71: Roundup Report of Business Screen Survey Spokesmen describe current outlook INTERNATIONAL GUIDE TO FILM LABORATORIES Easy reference to who (hey are and what they do FILM LABORATORY LISTING Where to find them INTERNATIONAL GUIDE TO SPECIALIZED PRODUCTION SERVICES From animation to videotape transfer PRODUCTION SERVICES LISTING Where to find them departments UPFRONT — by Michelle Bender FEEDBACK COMING — A V calendar PARADOX — by Stanford Sobel NEW — products and processes CURRENTS — people and companies on the move FINDS — new literature SCENES — new films THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS EXCHANGE — classified advertising ADVERTISER INDEX READER SERVICE CARD 14 21 28 32 38 44 mn A HARCOURT BRACE JOVANOVICH PUBLICATION ABP 7 8 10 54 58 61 62 63 65 66 66 67 BUSINESS SCREEN is published monthly by Harcourt Brace Jovanovich Publications. Corporate offices 757 Third Avenue. New YorK. New York 10017. Advertising and Editorial offices: 757 Third Avenue New York. New York 10017. Accounting. Ad Production and Circulation offices: 1 East First Street. Duluth. Minnesota 55802. Subscription rates: one year. $6; two years. JIO: three years. $13 in the United States and Canada Other countries: $12 per year. Single copies: $1 00 in the United States and Canada: all other countries: $2.00. Application to mail at con- trolled circulation rates is pend.ng at Duluth. Minnesota 55802. Copyright 1971 by Harcourt Brace Jovanovich Publications. POSTMASTER: Send Form 3579 to BUSINESS SCREEN P.O. Box 6009. Duluth. Minnesota 55806. APRIL, 1971 Byron produces America's finest quolit VIDEO TAPE-TO-FILM TRANSFER A America's Lowest Prices f*'^_ -"" ' l^oNNS e 50.00V ^^^ Direct Pos>^*^« . X^^^^^'^Z ^0°°°^ Ooub\e SVS , -V, & ^WH\TE CON ^.^^^ spot * ^Q Z^^--^ " JAOO-OO) .« S 6.00 per ^^^""^l^ 9.00 -----------per n^inu^e „» $30.00 v,addVAor>a\sP°\%o.OO --^-P^^'^-ouTe 25.00 ;!.. per "^^""^ . $40.00 H addn\ona\ spo qq Double byron UECTRON BEAM RECORDING 'OR BLACK AND WHITE MOTION PICTU 6i K Slreel, Norlheail, Woihinglon, DC. 20002 • 202/783-8 World's most sophisticated Film loboratC circle 109 on reader service card BUSINESS SCREEE, 2 Up Front MICHELLE BENDER The somewhat hitter irony of the cobbler who lacks shoes for his own family has an unfortunate parallel in the film laboratory and services industry. Repeatedly, spokesmen contributing to this month's BUSI- NESS SCREEN Roundup Report on page 21 mentioned (along with other current problems) the lack of communication among themselves and their colleagues— all professional audio-visual communicators in the industry. The reasons for this situation are diverse and vary from one area of the United States to another. Nevertheless, the most frequently suggested obstacle to effective inter-communication was the intensity of competition between labs. Instances in which price cutting had taken place at the expense of quality were cited. Under these market conditions, even if restricted geographically, it is unlikely that industry cross-fertilization or mutual help will occur. We believe this is unfortunate — both for the industry as a whole, and for those utilizing its services — because the need for more coopera- tive communication is so apparent. Several spokesmen expressed a desire to regularly discuss new equipment, processes, and general ways of economizing. One individual suggested the establishing of a credit clearing house among film processors for laboratory clients who want work done extra quickly, or for COD accounts. Another respondent described an informal arrangement already operative within his market area among film music distributing companies: they have united to "catch" music users who do not obtain proper licensing, or who disre- gard copyright limitations. He hoped for an expansion of this com- munication channel. To what extent such communication should be encouraged is a difficult and subtle question. The nature of the information exchange and the purpose for which it is used must fall within an acceptable range, to avoid possible violations of anti-trust laws covering restriction of trade and price-fixing. Despite this qualification, we believe that a more cooperative local spirit among film lab and .services people, comparable to that of an informal trade association, is a worthwhile goal toward which to strive. Its achievement would be beneficial to the industry, and ultimately, to the customers it serves. PRIL. 1971 XEROX knows image quality; so, iH7!H' XEROX uses Da-Lite^ Slide & Movie Screens! The world-famous Xerox Corporation IS no copycat! Originally, they in- stalled one Da-Lite ElectrolS screen . . . then ordered four more, all per- manently installed. In addition, Xerox maintains a ■fleet" of five portable Challenger^ models! Duplication? No . . . just good business! For full information about the complete Da-Lite line of electrically operated, remote control screens, in sizes from 50" to 30' square, call or write Dept. BS. We'll send you all the facts you need, plus the name of your nearest qualified A. V. Dealer. Da-litt Screen Co , Inc. • Wirsaw, Indiana 465B0 circle 122 on reader service card Summer Film Production Workshop In New York City June 28 through July 31 An intensive five-week workshop in the practical and theoretical aspects of film production. • Sessions include film production, film editing, sound for film, and script writing. • Practical experience in all phases of motion picture production. • Expert faculty selected from the film industry. • Professional cameras and editing equipment and air-conditioned facilities. • Special sessions with distinguished guest critics, filmmakers and producers. All materials, processing, and printing are provided. Special film showings and critique of student work. Certificate program. Limited enrollment. For complate program Information and a registration application, teiophona (212) 598-2373 or write Mr. Rnymond Zelazny. NEW YORK UNIVERSITY School of Continuing Education Summer Film Production Workshop 2 University Place New York. New York 10003 circle 143 on reader service card 9tli Feedback I hank \i)u for bringing out u idea in print that I have felt quit slmngly about for some time, only the United States manufactu ers of equipment and hardware ii the Super-S projection field and ii videc> cassettes would adopt specifi ^.tanJards for cartridge configura lion, they would benefit, and s« would the user. \\n\\ the availability of so man; different systems and cartridge load - ■ ing requirements per system en the market today, it is difficult for coiU' panics to move into th's field, know- ing that their methods and system: arc not fully adaptable to each otiici . . . Why is it we all want to go oui own way strictly for the sake ol doing so? I hope February's editorial stir; "' some thinking in the engineering anc! '''' marketing organizations responsible for the production of this hardware and software to get together and adopt realistic standards for sound, size, and cartridge configuration in the emerging cassette field. Marshai L Wayne Director, Audio Visual Department Armour and Company. Just a note to thank you for the very nice write up you gave our "• "N'ideo Tape Production & Com- nninicat on Techniques" in Rcfer- fcrcnce of the February issue of Business Sc keen. Mal Parks, Jr. President Tab Books 16mm •8mm •Super 8 i COLOR PROCESSING & PRINTINCl • ^t 10 Co«lt S*rvlC« S^nfl fo' PHC« Litl J^. A :13'467I118 0^ XiLMERICAN FILM INDUSTRIES, INC. circle 102 on reader service card BUSINESS SCREEN 09thSMPTE echnical Conference Program I rom Sundiiy. April 25th to Friday April 30th. the iur\ Plaza Hold in l.os Angeles will be buzzing with activities ot the I()9th Society of Motion Picture and ii.\ ision Fngineers Convention. Cieneral areas of interest lo be discussed will he sound cording and reproduction, television sysienis. nunion cture systems, theater presentation and projection, and J. nail formal films. Two of the many highlights of the technical conference .nd equipment exhibit will be sessions on television systems which 15 papers will be presented, and a iwcvday sym- osium on "Motion I'iclure Film and Videotape Color roduction for Theatrical and Television Presentation." Kqiiipment uill be exhibited throughout the conference Intil Thursday. April 29th. when the SMPTli Exhibit ward will be announced. Information may be obtained and advance registration nrnpleted b\ writing to the Conference Manager. SMPTF. East 41st Street. New York. N.Y. 10017. For our readers' convenience in planning their sched- es. BL'SINESS SCREEN has reprinted^ a complete I hedule of events as it was available at presstime. ■ JNOAY, APRIL 25 IGISTRATION— 12:00 to 5:00 p.m. lONDAY, APRIL 26 VBORATORY PRACTICES I — Morning (Concurrent) ^plication of Solid-State Electronics and Stepping Motors to Optical hnter Drive Systems; Electronic Tools for the Optical Printing iboratory; Shutter Calibration of Optical Soundheads: Video Pan- ran System; A Review of Cordless Camera Drives: Continuous Re- iction Printing and the Picture-Size Standards; A New Automatic nsilometer. 'IE SECTION I. Session I — Morning (Concurrent) pers on cockpit displays and command-decision displays. ETTOGETHER LUNCHEON — Noon jest Speaker: To be announced. =IE SECTION I. Session II — Afternoon (Concurrent) iipers on specialized cathode ray tube photography. VIALL FORMAT FILMS — Afternoon (Concurrent) jper 8 in the Teaching of Film Production; The 8mm "Personal -ojectors**: A Super-16 System Developed to Maximum Benefits r Several Formats; A Survey of the Super-16 Format. r1ance to Projection life: Development History of a Precision In- rmittent Film-Transport Mechanism Built Into the Aperture Plate a 6-mm Camera; A Comparison of Silver Recovery Systems; A New sgeneration Method for Ferricyanide Bleaches; Report of the Xenon azards Meeting PIE SECTION II, Session I — Morning (Concurrent) ipers on computer display recording such as interactive displays Id full color recording. OTION-PICTURE SYSTEMS — Afternoon (Concurrent) >ne Reproduction — The Key to Film Quality; Color Temperature. lets and Fiction; The Protection of Special Effects Electro. Explosive evices from Premature Firing; A New Self-Blimped 35mm Produc- on Camera. PIE SECTION II. Session II — Afternoon (Concurrent) apers on specialized microfilm techniques, including computer limation recording. PRIL. 1971 TELEVISION I — Afternoon (Concurrent) Subjective Effects of Differential Gain and Differential Phase Dis- tortion in NTSC Color Television Pictures: Subjective Effects of De- lay Difference Between Luminance and Chrominance Information of the NTSC Color Television Signal; Image Unsteadiness in 16mm Film lor Television; A Systems Approach to Linear Integrated Circuits for Color Television Facilities: A Telecine Facility lor Film Systems Evalua- tion: Color Television Film Recording From a Shadow Mask Picture Tube; Color Laser Beam Recorder; Single Line Pulse Distribution Sys- tem; Spatial Feedback Techniques for the Alignment of Television Raster. WEDNESDAY, APRIL 28 EQUIPMENT PAPERS AND DEMONSTRATIONS — Morning TELEVISION II — Afternoon (Concurrent) Electronic Editing With Videotape Recorders: Automatic VTR Program Editing System: High-Sped Duplication of Videotape; A History of Television Recording; The Automation of Small TV Stations; Network Utilization of Super-8 Newsfilm; World-Wide Television. THEATER PRESENTATION AND PROJECTION — Afternoon (Concurrent) Prasentation of Motion Pictures in Theaters; The Front Projection Process of Composite Photography; Flicker Perception in Motion- Picture Projection. SOUND — Afternoon (Concurrent) Magnetic Sound Transfer for Super 8; A Phase Comparison Cross- Modulation Test Instrument. COCKTAIL PARTY. BANQUET AND DANCE— Evening MOTION PICTURE AND VIDEOTAPE PRODUCTION TECHNIQUES SYMPOSIUM THURSDAY. APRIL 29 SESSION I — Morning Panel: The Changing Scene in Production and Release: The Synchro- vision System: Mobile Production Techniques. SESSION II — Afternoon Production Management of Film; Production Management of Tape: New Developments in Lighting Equipment; Experience With a Com- puter-Controlled Lighling Control System. FRIDAY, APRIL 30 SESSION III — Morning Color Production Problems for Film and Tape; Electronic Production Techniques; Random-Access Video Editing System. SESSION IV — Afternoon Sound Recording Techniques; New Techniques for Producing Visual Effects: Transfer Techniques; Formats and Standards in Broadcast Television. CAMERA STOCKS 16mm EKTA Color 7242. 7241, 7255 0525 16mm B S W 7220. 7222. 7231 025 16mm Color Negative 7254 06 35mm Color Negative 5251 '0 35mm B & W 5220. 5222, 5231 035 LABORATORY STOCKS 7387. 7253. 7385. 7234. ale. MAGNETIC SOUND STOCK 35 and 16mm New and Reclaimed FILM & EDITORIAL LEADER Black Opaque 35mm 18 50 Black Opaque 16mm 16 50 Clear Leader 16mm 4.S0 Also: Painlod. Personalized Printed & Lighistruck. Studio film oxcliaii^fo 336 WEST 46th STREET NEW YORK. N.Y. 10036 circle 153 on reader service card Don't take Their Word for it, but Read the recent comments below from some of the top profes- sionals in the film business: . . . "It's always a pleasure to work cjircclly with people who really make a personal effort to get impossible things done. " . . . "We could not have met our show date without ihe enthusi- asm and professionalism of your customer service department." . . "The deadline that we had was bad enough, but to expect a really good print from material that had exposures that wan- dered all over the place was a little too nun h to .isk. However, that's exactly what I got." But . . . don't take their word for it. ( .ill oui prolessionals in Customer Service . . . and find out for yourself. Co/nin^^ Hcidqudrlcrs: 470 £ St., S W., Wdihmelon, U.C. 2U024 (202)347-1717 Mumi, Fid.. 1990 N.E. 150th St., N. Mi.imi, Fl.v 33161 (305) 949-4252 SupiT « Cily 1905 Fairvicw Ave, N.[., Washington, D.C. 20002 (202) 526-0505 april J 7 Presentation of NATIONAL El UCATIONAL FILM FESTIVA Awards. Info: 5555 Ascot Dnv Oakland. Calif 94611. 17 25 PHOTO EXPO Vl—sponsorei t)y NATIONAL ASSOCIATION 0 PHOTOGRAPHIC MANUFA< TURERS. McCormick Place. Ch cage. Ill 17-22 VIDCA — INTERNATIONAL MAf KET FOR VIDEOCASSETTE AN VIDEORECORD PROGRAMS EQUIPMENT. Palais des Fast vals et de Congress, Cannes France. 1821 13th Annual Meeting of th HEALTH SERVICES COMMUN CATIONS ASSOCIATION (Foi merly COUNCIL ON MEDICA TELEVISION). Beverly Hilto Hotel, Los Angeles. Calif 25-30 109th Annual SOCIETY OF MO TION PICTURE & TELEVISIOr ENGINEERS Technical Meetini and Exhibition. Century Plaa Hotel, Los Angeles. Calif 29 U. S. INDUSTRIAL FILM FESTI VAL. Palmer House. Chcago III. may 7 8 4th MOTION PICTURE SEMI NAR OF THE NORTHWEST Info: P.O. Box 806. Seattle Wash 98111 1115 AMERICAN FILM FESTIVAl sponsored by EDUCATIONAl FILM LIBRARIANS ASSOCIA TION. Hilton Hotel. New York N.Y. 24-29 7th International UBOR & IN DUSTRIAL FILM TRIENNIAL Info: Lamori nierestraat 236, Antwerp, Belgium. June i9-26 ATLANTA INTERNATIONAL FILM FESTIVAL. Regency Hyatt Hotel, Atlanta. Ga July Ji-J5 NATIONAL AUDIO-VISUAL AS- SOCIATION INSTITUTE FOR PROFESSIONAL DEVELOP MENT. Indiana University, Bloonimgton. Ind 17-20 NATIONAL AUDIO-VISUAL AS- SOCIATION Annual Convention. Convention Center, Cincinnati, Ohio. FILM LABORATORIES, INCORPORATED circle 113 on reader service card aug. 35 1521 10 EDUCATION & TRAINING EQUIPMENT Exposition md Conference sponsorcl by AMERICAN MANAGEMENT AS- SOCIATION. Hilton Hotel, New York. N Y 25th Aniui.ll Conference UNI- VERSITY FILM ASSOCIATION. University of Wisconsin, Madi- son, Wis. BUSINESS SCREEN borrowing the Bolex L1 Running at 64-frames per second, the Bolex would have been perfect for thai slow- molion study of that high-speed machine. With a 400-foot magazine and constant speed motor, the Bolex could have given you 12-m(nutes of shootmg capacity for that film about the assembly line. You could easily have attached the Bolex to the microscope for that sequence in the research film. And the Bolex, with its wide range of lenses and easy one-man operation would have been the perfect choice for that worldwide public relations film. It could have handled the arctic and tropic sequences without getting frostbite or sunstroke. And done the sync sound portions, as well. But you wont be able to borrow the Bolex this lime. It's being used to do a time- lapse study of the construction of the new plant. And it's going to be tied up for awhile. Ivlaybe what you need is another Bolex. A Bolex makes as good a second camera as It does a first. Because with Bolex you can get exactly what you want in a camera. You never have to buy more capacity than you need. You might start off with a compact 100-foot Bolex and later extend your system to in- clude a 400' magazine with motor drive for sync sound shooting. If one of our zoom lenses (with or without automatic exposure control) will do the job, fine. If not, Bolex also offers extreme wide angle lenses. Telephoto lenses. Macro lenses that focus as close as 1". Lenses as fast as f/1.1, with pre-set di- aphragm. Whatever you want. And never more than you want. Whatever Bolex you choose, you'll have a camera capable of turning out films of professional quality— rock steady and sharp. A camera whose built-in features can produce fades, lap dissolves, double exposures and many other sophisticated effects. Below are suggested Bolex combinations lor various uses. For a free 32-page catalog, industrial Bul- letin and list of Bolex dealers near you, write to address below: fdiildfd incorporated. 1900 Loiver Road. Linden. N J 07036. Other products: Hasselblad cameras and accessories. Hermes typewriters and ligunng machines. g^m Bolex H-16R«K-5. '■im Macfo-Switar Housing wiih pd'iiiiax-corfecled viowfmder and external film wind. ■ H-16 R«i-S Camera. - Swiiar Zoom Leni itn lully autoinalic ihiougnihe-lens exposure conuol 400' Film Magazine wiin Take Up Motor MST Consrant Speed Motor with sync generator tor tynchronous sound recording. Dolei H>16 Rax-5. 26mm Macro-Swilar CI 1 lens 400' Film Magazine wiih Tako-Up Motor Variable Speed Motor. Bolex H-11 Rei-S. - I iij Switar Zoom Lens A,;rt tuiiy automatic through-tiie-iens exposure control 400* Film Magazine with Take Up Motor MST Constant Speed Motor wtlh sync generator Bhmp for siic ice. circle 147 on reader service card for more information on CBSEVR circle 110 on reader service card ■ ■*li'' February 15, 1 971 , The Equitable Life urance Society started using cassette TV to p train their salesmen in the facts of life jrance selling. The system: CBS Electronic Video Recording, the only cassette TV system in production,- /stem which is compatible with those ng manufactured and distributed under CBS inse in the United Kingdom, France, Germany, y, the Scandinavian countries and Japan. According to Mr. Thomas Hatcher, The jitable's Director of Experimentation and ovation, "EVR will give us, for the first time, effective and economical method of putting informational materials in the hands of every ; of our 8,000 salesmen located anywhere he United States." The Equitable is y one of several ding organiza- s that are rally- around the EVR idard for their ning and infor- tional needs. All attracted by 's low initial cost ayersare less )ensivethan either otape or 1 6mm ^ie playback de- ;s) and low distribution ts ( EVR Cassettes can be pro- red, stored and shipped for less than er videotapes or 1 6mm film of comparable ning time) . EVR is also easy to operate. Cassettes ;ad themselves automatically when placed, phonograph records, on any EVR Player. The player connects directly to the antenna ninols of one or more ordinary TV sets, and ivides pushbuttons which permit instant aying of any scene, the "freezing" of single Ties without flickering and rapid advance or /ind of the entire cassette in seconds. To learn more about EVR and how you can vert your training programs to this low-cost sette TV system now . . . mail the coupon now. CBS ELECTRONIC VIDEO RECORDING 51 West 52nd Street, New York, NY. 10019 Please send me comp/ofe detaih on the EVR System. Nome me Orgonizoilon Address City State Zip Horizontal Editing Catches On European favorite becomes popular in U.S. One user tells why Some editors resist change Kem modular horizontal editing machine offers Irving Oshman, president of Vision Associates, speed and efficiency. ■ Geography often plays a major role in defining the methods individ- uals or entire industries chtwse to accomplish similar ends. In the case of film editing techniques, a clear- cut difference has been apparent between European and American filmmakers. In general, those abroad have consistently preferred the ht)ri/ontal or flatbed editing machine. This type equipment throws the picture (or pictures) via a revolving prism onto a screen (or screens) at the rear of the table. Large footages of film can be run through the machine with picture and sound reels running cither separately or in synchroniza- tion. The film travels from '■feed" plates at the left, through a drive system, to the prism and sound re- producing head in the center, and then to take-up plates at the right. In contrast, film editors in the United States have consistently opted sa OS for the standard "moviola" (al- though a brandname, it is often used gencrically, at it was the first of its rl kind ). This upright machine projects the image through mirrors and a simple lens onto a ground glass screen. Picture and sound can be run synchronously or independently. Preference for this type equipment has been almost unanimous in the United States — until relatively re- cently. Irving Oshman, president of Vision Associates in New York, is one American film editor who has made the switch and is quite pleased with his decision. "The flatbed ma- chine makes the editing room much simpler place to work in." he noted. Describing the factors that led him to make the investment, Osh- man explained that during the last ten years, a tremendous increase in technology in tJie motion picture industry has taken place. Evcrythmg has become mobile and portable, and the result is that producers com- plete movies more quickly. The only area in the motion picture industry which did not sec equivalent technological steps — at least in the United States — seemed to be the editing room." said Osh- man. Nevertheless, costs in this area of production, like costs in other facets, kept rising, and this was a major factor influencing Oshman s invest- ment. "I was looking for a faster uay of doing a better job," explained Oshman. "Cost was a factor, not competition." When Oshman was evaluating , mailable editing machines, only two branils — Sieenbcck and Kem —were readily available in this country. 14 BUSINESS SCREEN ^ Jince then (Oshman bought his ma- hine in April. 1970), however, Vlagnasync/Moviola, makers of the itandard upright machine, has dis- played a horizontal editing table. "The Steenbeck was an efficient tiachinc," said Oshman, "but it was imitcd in its capacity to hold more han one picture. I'm involved with \ and B camera work. The Steen- .leck could handle three elements — 3ne picture and two audios." It should be noted that this is no longer the case, according to William \. Engstler. President of General Enterprises. Inc.. distributors of Steenbeck equipment in the United States. The Steenbeck ST 6000 six- plate machine is a case in point. Engstler said that there are more than 30 different Steenbeck models, adding, "If you're a busy filmmaker, it often pays to have two machines." Having chosen the modular Kem Universal. Oshman explained that with the proper extensions, it could handle four various elements — one picture and three sound tracks, two pictures and two sound tracks, or three pictures and one sound track. ".And the beautiful part was that the modules were literally inter- changeable within 60 seconds." Osh- man praised, "It gave me the flexi- bility F need." Although there were initial prob- lems to be overcome, the new editing machine has saved the day more than once for Oshman. He cites as an example a film that Vision Associates did on an exceed- ingly tight schedule for Eastern Air- lines. The day on which the answer print had been promised for screen- ing was moved up two weeks, and the photography was late in being completed. By the time it was fin- ished and developed, and the sound synchronized and coded. Oshman had less than 1 7 days to edit 40,000 feet of film. Under normal conditions, he ex- plained, after screening all the ma- terial, he would divide it into scenes. With an average of 40 scenes per 1000 foot roll, the result would be 1600 rolls of films. Each then would have to be carefully cataloged for scene retrieval. Using horizontal editing. Oshman did not have to approach his footage this way. He could find any shot in seconds, as the Kem loins film up to 1000 frames per second. "No shot is more than 40 seconds away from screening." Oshman ex- plained. "The editor can easily ex- pend that time kKating the shot on the rack. You're never looking for trims or outs. They are always on the same roll they were on initially." He commented. "The breakdown process alone on the moviola (up- right editing machine) would have taken the better part of a week." Instead, working from one week- end through the next, Oshman was ready for his client to view the film when he needed it. Nine days later, the corrected answer print was ready. "Given the same conditions and using the moviola, we would never have had the answer print ready on time," noted Oshman. "On that par- ticular experience, I figured I ex- pended 40 percent less time than I would have on the moviola." Despite the Kem's versatility and speed, Oshman did have difficulties with it initially. Mechanically there were problems, he explained. Al- though it never went out completely, there were times when it lost one of its four elements. "I think we have them licked now. however." said Oshman. "It was a new design and with all new designs, there are certain shake down prob- lems. Maybe I bought it a little too early." There were, and are, other prob- lems regarding horizontal editing in general, but these are psychological in nature. "You have to be prepared to spend some time re-thinking working procedure," he said. "You cannot think moviola and apply it to horizontal. You just have to change your work habits and patterns." Many long-time editors are un- willing to make this change. The hangup is still there, according to Oshman. "I've had guys that've worked with moviola that just refuse to get involved with this machine." he emphasized. Sometimes they protest that short film lengths of four or five feet can- not be handled on a horizontal ma- chine. Oshman noted that working with such small rolls is not neces- sary, as there need be no separate trims or outs with horizontal editing. The lack of flexibility in editing approach may be one factor ac- counting for relatively slow accept- ance of horizontal editing in the United States. Bob Rowen, Vice Other flatbed machines available in the U.S. Top: Steenbeck — first to be imported to United States. This St 6000 is one of 30 models. Bottom: Moviola — when available — -will be first horizontal machine made in U.S. Moviola will continue manufacture of upright editing machines, also. President of Kem Electronic Me- chanic Corporation, was among those suggesting this theorv'. "Stand- ard moviola was the typical machine in the United States, and was used by editors and assistant editors . . . It was kind of a locked-in thing," he said. However, horizontal editing has been accepted gradually in the United States. Garey Lundberg, of Coiiiimii'd on pa^c 16 ADVANTAGES OF HORIZONTAL EDITING (As outlined by Bob Rowen. Kem Electronic t^echanic Corp.) * Because the film rests on its edge, it is protected against scratches and other possible damage. ' Because cores, not reels, are used, space used for film storage is less. * The track always moves with the oxide side in and the shiny side out. As a result, the editor can mark on the back without causing dropouts. " Higher speeds offer faster retrieval of a particular shot. * The prism system in the hori- zontal machine eliminates claw- type movement of film. APRIL, 1971 15 HORIZONTAL EDITING ( Dnlintifd the F-ilm Editing Division df Mapna- sync/ Moviola, Inc.. explained liial because of the expense of making films in America, many young prcv ducers were going abri>ad U> shoot a picture, and were taking tlie stand- ard upright moviola with them as luggage. Abroad they were exposed to horizontal editing. "Many experimented with flatbed editing and returned to this country with mixed emotions about it." Lundberg said. Accordingly, he ex- plained, his company did not move toward horizontal editing ec|uipment right away. "We were basically the leaders of film editing equipment for, say, the past 50 years." he noted. "So. we sat back and watched to see We want to hand it to you. And we can . . . easily . . because Audiotronics' attractive, new PVC series video cameras are the most compact, tightest-weight, lowest-cost protes- Bional quality cameras on the market today. The 2/3inch Vidicon with 500 lines of resolution produces incomparably sharp, crisp pictures It has an excolleni gray scale, and built-in. automatic sensitivity circuits compensate (or a wide range of illumination changes Internal sync is provided or the cameras can be driven from any external EIA source Model PVC 808 features a three-inch electronic viewfinder with self-contained light shield and pic- ture cnspening circuits Model PVC 816 is a setN contained camera (non-viewdnder type) but the viowtmder may be added later as an optional fea- ture Both models are designed to handle a wide variety o( (ixed ' /'' and zoom lenses. When you decide on a PVC series camera, we will hand it to you ... for your wisdom in choosing the most compact, lowest-priced, most attractively styled video camera available anywhere — from Audiotronics — naturally' Write today for more information on the PVC series video cameras and the name of your nearest Audiotronics Video Systems Representative. We will be happy to send you both. AUDKrmONICS viOlu :.!.Ui.'u u . •. 7428 B«iiaire Av«nu« Nofth Hollywood. Cflliiornta 9160S 1-" •i' t' whether (and when) horizont; equipment would become nioi widespread in the United States." I* By 1968. with the Ketn and Stcei *' beck fairly well entrenched. Mov i>la's dealers were encountering growing demand for flatbed cquif mcnt. Accordingly, Moviola bcga research and development plans In October. 1970. the companli.*^- exhibited a prototype horiz-ontal ma t ' chine at the SMPTE convention i New York and at the PhottvKin Show in Cologne, Germany. Certai initial "bugs" had to be ironed out however, so that the moviola hori z.ontal equipment is not yet availabl for purchase, but will be shortly To some film editors, cost may b an obstacle to investment in hori zontal equipment. "They're very ex pensive." noted l-undberg. "For th< price of the three major machines the Kem, the Steenbeck, and thi Moviola — in the most sophisticatet models you can buy three of thi series 20 upright moviolas." Oshman also noted the cost as serious consideration. The Kem Uni versal. one picture, two sound mixle without extensions costs S97.'i5; th Steenbeck St 6000 costs S 10.550 the Moviola flatbed will cost roughl $7500. Each machine, of course, h its specific merits, mixlifieations. ani resulting price variations. Compai this, however, with an upright movi-] i>la with one picture and three track units for a total cost of $4500. Oshman quickly added that his investment in a horizontal machine uill amortize its cost in approxi- mately two years because of the labor saved. John Carter, president of Jolin Carter .\ssiiciates and editor of tlu newly released theatrical film, "l.ik ing Off," concurred with Oshman s enthusiasm for horizontal ediliiij; "If there's any doubt about horizon- tal eiliting. it's in the theatrical film, r)ot the liusiiiess film area." he said. However, with the advent last year, of "WiHKlstiKk" which was hori- zontally edited on a Steenbeck and, now, "Taking Off" which was edited on a Kem, [X'rhaps this film area may also move toward flatbed edit- ing, as .American business film edi- tors are doine ■ MB circle 105 on reader service card 16 tor more information on Cine 60 circle 118 on reader service card -♦ INS IAN I tVtIf f I IIINb (the next-best thing to instant success) lost moviemakers will agree that the "(ference between good footage and •eat footage goes beyond talent and Ick-it's the little things that often lake the difference. Little things like r.tra mobility, to follow fast-moving v:tion. Or a few extra dB of silence on ie set. Little things . . . like the fleeting oment of news, captured because of , minute saved in set-up time. Or an (lusual camera-mount that produces •e "different" point of view you need. Little things do mean a lot. And, for any of those important "little things," nema professionals turn to Cine 60 . . . (slant Power herever you go. whatever the shool- ig situation. Cine 60's exclusive power ■If gives you the power to run every lofessional camera on the market. tus the all-important mobility to go Mere the ac- '.in is. Avail- ,)le in volf- les from 6 t 30V (and 1) to 7 am- pre-hours), it •atures recharge- ile nickel-cadmium !lls, sealed design and an auto- atic overload safety switch. With iill-in charger and plug-in coiled jwer cable, it is one of the most wide- ■used power sources available today. stant Quiet ,lence is golden, yet relatively inex- !:pensive with the Cine 60 battery- )wered fiberglass Blimp for Arriflex > cameras. Only 19 pounds, the imp permits shooting in even the ost restricted spaces — with all andard lenses (even 18mm ;thout vignetting!). Inside e camera is securely ounted, yet isolated acou ;ally from its surround- gs. On the outside, a !w, gear-driven mech- lanism permits smooth, Ivcurate followfocus via rge, easy-to-use knob. All her controls and con- Jctions are conveniently aced on a rear introl pane :V ^ Instant Camera Pod Our single universal shoulder pod ("unipod") is a lightweight shoulder mount that accepts all cameras. Easily remov- able between takes, it keeps the camera in the ideal shooting position while offering the ma- neuverability of single-shoul- der construction. Used with the Uni-Eclair Mount (detailed later), this is the only practical pod for the Eclair NPR-16. (By the way, we also have an excellent double-shoulder pod as well.) Instant Camera Platform Wherever and whenever you need a stable camera plat- form, chances are our Vacu- Platform can provide it. This rugged suc- tion-actuateddevice can be positively fastened to any smooth surface (car- tops, floors, etc.) without marring. A flick of a lever on its extra-large suc- tion mounts does the job. Especially useful for low-angle work, it mates with standard tripod heads. 3ra 'P** ij^ Instant Camera Mount If you've ever watched a good shot pass you by while try- ing to thread a camer onto a tripod or shoulder pod, the Cine 60 Snaplok is your answer. Combining _rapid, fail-safe operation with the rug- ^gedness and precision alignment leaded for day-in, day-out use, the Snaplok features light weight and high rigidity. One section mounts on the cam- era; the other on tripod or shoulder pod. A single pushbutton in- stantly separates the two. The base unit of the Snap- lok is compatible with standard Va" and % ■ sockets. Instant NPR Our Uni-Eclair Mount is just what the name implies — a universal mount for the Eclair NPR camera. Rugged, yet surprisingly light, it may be left on the camera at all times, ready for hand-held operation or shoot- ing with a tripod or shoulder pod. And, it makes a handy camera rest between takes. Instant Zoom If you own one of the fine Angen- ieuxzoom lenses, you can have smoother, more consistent zoom- ing with one of our electric zoom drives. Available in four sizes (for the 9-95mm, 12-1 20mm, 12-240mm and 25- 250mm), these units feature a precision gear assembly which mounts securely and directly to the lens barrels. The gear assembly, in turn, is rigidly coupled to a high-quality DC motor via a flexible shaft. The motor is power- ed by a transistor-regulated nicad bat- tery pack featuring directional push- buttons and a smooth, variable speed control — all contained in a convenient, palm-sized case — with built-in re- charger. (We also make an instant- mounting, collapsible rubber lens hood for the Angenieux 25-250mm zoom.) Instant Rentals Cine 60 also enjoys an excellent repu tation for its line of top-quality renta equipment. All thoroughly maintainec and delivered on-time. We'd appreciate the opportunity to fill your rental needs Instant Information Whatever your filming needs, all yoi need to know for "Instant Service" i! one name and one number: 1 — 1 — 1 — I I NCOnPOnATEQ Film Center Building/630 Ninth Avenue New York. NY 10036/Tel (212) 5B6-878c ®U.S. Patent =3274476 © 1970, Cine 60, Incorporated Why F&B/Ceco bought $200,0 Says Arthur Florman, President of F & B/Ceco Industries, Inc. — one of the world's larc motion picture equipment rental houses: "This is the largest single order we have ever placed for this equipment. The current econo decline was no deterrent to a $200,000 Arriflex purchase; in fact, it was one of the incentives sir as the backbone of our rental departments for so many years, Arriflex cameras have proved thf selves reliable, trouble-free and simple to maintain. These 37 new Arriflex camera systems supplement our present inventory of over 150 Arri cameras, and is a start in a total equipment replacement program. The new equipment has bt distributed to our New York, Florida and California rental departments, so that professionals ir parts of the country can capitalize on the increased availability of brand new, first-rate equipmi Our main concern is, of course, the satisfaction of our customers." The rental house is the most demanding proving ground for any camera. It requires the cam to be prepared for daily operation, by many different cameramen, working under widely vary 18 BUSINESS SCREEN QOO l-=&^ .'^i ' r % .11 from Bruce E. Harris, Executive Vice-President of Arriflex Company of Amei i ; a. worth of Arriflex equipment nditions on all kinds of assignments. It demonstrates a camera's ability to accept a long, busy !, with a minimum of downtime. And it reveals the popularity and universality of the camera's itures, for despite mechanical excellence, cameramen will not accept a tool they do not feel at ■newith. iflex cameras fulfill these requirements today, as they did 30 years ago when ARRI produced first mirror-shutter motion picture camera. Arriflex ruggedness and reliability are taken for inted, their maneuverability and creative capability unmatched. For the private owner, the pro- ction house and the rental house alike, these characteristics are the most important consid- itions in a camera purchase. That's why Arriflex has become the number one line among )fessionals. That's why Arriflex sales volume is substantially greater than that of all other kes combined. tail value 'APRIL, 1971 Z^[°][°]D[^[]:3[12:2 COMPANY OF AMERICA 19 This 4-inch attache case turns any office nto a movie dieatre in less dian thirty seconds. It's thi' Bohn Benton Inslitor; nn elegant, rear screen (also front screen), Super 8, sound and motion picture projector. It's light, only 17 pounds. It'ssimpletooper.itc. In less than 30 seconds, you can have it set up and running in broad daylight. It's cartridge loaded. There's no tilm threading. It's an attache case. Easy to carry. Just 4-inches wide. And it's sensibly priced. S300 for single units. Or as low as S240 in quantities. Write today lor our new brochure; Bohn Benton Inc., 110 Roosevelt Avenue, Mincola, New York 11501. '- ~-rr: Bohn Benton Institor "icii'll be sold (111 llu' vv.iy il si'lls. circle 108 on reader service card FILM LABS 71 Business seen on upswing Equipment investments continue Fred Wells Fred Jacobs Poor payments stymie some Few gear for videotape Jack Cook Call for new market attitude Ml Sam Bunchez Speed yes, but quality must rule F. F. Sack Looking over 1970, BUSINESS SCREEN wanted to discover what that year meant to film laboratory and production service people. Was the economic slump sufficient to affect sales volume? Did the economy limit new equipment investment? Which equipment was bought despite the tight money situation? What was the rationale behind these invest- ments? How did 1970 affect competition be- tween film labs? What problems and new de- velopments arose specific to 1970? And fi- nally, what is the outlook for the rest of 1971? To obtain this information, BUSINESS SCREEN contacted a number of film process- ing labs throughout the country. Their re- plies to our queries are in the following report. APRIL, 1971 21 "On paper we're in good shape, but people are either not paying their bills or they're slow payers . . ." — Larry Lippman Design Effects ^ REASONS FOR OPTIMISM Sales volume of labs and services during 1970 was diverse. A number oi companies reported comparative increases from \9M. ranging from 10 to 50 percent. Others felt the full impact of the recession, and called 1970 "a disaster." In some markets, although busi- ness had fallen off, volume con- tinued to flow from other sources — and in a few cases, it matched the previous year. One laboratory op- erator reported that in an effort to become more competitive, he had reviewed costs, and subsequently solved his problem by eliminating a third shift. On the other hand, VPI Services, a laboratory in t)peration less than three years, described 1970 as "fan- tastic."' The company's sales volume doubled that of the previous year. The year was also a gotxl one for Consolidated Film Industries, who reportedly did more feature pictures than ever before, while the number of industrial non-theatricals they produced remained about the same. Business remained at an equilib- rium throughout 1970 until the last "You never know when you're selling them, whether they have an account or they're submitting a pilot." — Miltor\ B. Kaye, General Manager Musicues Corp. quarter of the year, reported an audit) sound company spokesman. During that period and the first month of 1971, he estimated, an in crease in volume took place of from 15 to 20 percent. Thirty percent of the labora tories responding to BUSINESS SCREENS survey described 1970 as "lousy" and "a dLsaiter." To them, the 1971 outlook appeared grim, with any future increase in business coming as the direct result of political oppt>rtunism or a shift in the economy. This group was outnumbered, however, by an optimistic 70 per- cent. The majoritN of companies were enthusiastic about the outlook. Basing their opinions on an upturn in business in January, their reac- Uons ranged from "things are vir- tually back to normal" to "every- thing is becoming wide open." -J Bai :i :.:pii .'it ..x CONTINUING INVESTMENT Despite slower volume and poor cash flow, film laboratories have necessarily continued to invest in equipment. As one lab spokesman indicated. "You can't take old equipment and speed it up because it will shake itself apart." Raising investment capital, how- ever, has become a major challenge "In the not too distant future, we ourselves should be in tape duplication ... we think ta()e Is going to t>e a stimulant for the total visual market." —Neal Keehn, Vice-President De Luxe General, Inc. 22 La for most labs. Some have utilized long-range financing at high pre- mium rates. Yet. unless business im- (■•roves considerably, this may only perpetuate a bid situation. In addition to problems of rais- ing capital and receiving slower payments, laboratories have experi- enced the rising costs of re-equip- ping. "It's a great deal more ex[X'nsivc to update equipment than it was "Competition forces you to have the best product at the best price." — Byron Roudabush, President Byron Motion Pictures "We expect an avalanche of business from educational sources." — Alfred Bruch, President Capital Film Laboratories, Inc. -.1 BUSINESS SCREEN 1<^I| .J« "Everyone in industry is getting a video tape center, audio visual center where they make sales training films, presentations and commercials." — Thomas J. Valentino, Jr. Vice-President Thomas J. Valentino, Inc. 10 to 15 years ago." explained Frank MeGcary. of Motion Picture Laboratories, Memphis. Tennessee. Norman Lars Bebell, president. Bebell & Bebell. New York, con- curred. Reporting on recent capital investments, he said, "We borrowed $300,000 ... and spent $450,000. There is no such thing as building a small lab. You just don't buy a machine for $20.(K)0 or $30,000." "But competition forces you to have the best product at the best price. In order to give customers the best quality, we must have the fin- est equipment at the best price," said Byron Roudabush. Byron Mo- tion Pictures. Washington. D.C. Realizing this necessity, labora- tories have continued to invest in equipment, much of which is re- lated to the film industry's growing activity in 8 mm and super 8 mm guagc film. This activity is evidenced by Al- fred Bruch. president of Capital I Film Laboratories also in Washing- ton. D.C. "We're all geared up for it." he said. "We expect an ava- lanche of business from educational sources." .Also concerned with 8 mm film processing equipment is Reela Film Laboratories. Miami. Florida. The company has just added their sec- ond 16 mm-to-super-8 mm optical reduction printer. The demand, ac- cording to Ted Sack, for super 8 mm commercial reprint has been sufficient to warrant adding this equipment. "The new equipment we're look- ing to has to do with 8 mm mag- netic sound, so that we can speed up the transfer of sound tracks to 8 mm prints." added Frank McGeary. A Super-8 mm printer is sched- uled for purchase in early 1972 by Cine Magnetics Film Laboratory, but this year's purchase will be a second 16 mm printer. Although the trend toward the wider use of 8 mm film — along with the processing equipment entailed — bears watching, some film labora- tories have planned investment in "In January '71, things were virtually back to normal, or a trifle under." — Melvin Gold President Manhattan Audio Co. other types of equipment. Videotron, Glenview, III., for ex- ample, plans to install a 3-M Color Transfer machine this year. Accord- ing to Jack Cook, the new equip- ment will dinible volume. High speed equipment — a new 16 mm-to-8 mm optical reduction printer, a magnetic sound transfer system for 8 mm, and a new Eco 3 color processor — has been added by Calvin Laboratories, Kansas City, reported President William Hedden. .lamieson Film Company, in Dallas, manufacturer of processing machines, plans to add the 35 mm color negative-positive capabilities it currently does not have, reported Bruce Jamieson, president. New York's Manhattan Audio Company recently implemented two electronic post sync systems in its sound studios. It appears, then, that throughout the United States, film laboratories have found that continued equip- ment investment is a necessity, de- spite a slower economy. SPEED VERSUS QUALITY The race for speed and quality in film lab production is growing more acute. At times, one factor seems to I be working against the other. As one ■ spokesman for a major lab in New ' York City put it. "1 believe that some of the business we've lost is due to sloppy work." Another lab representative em- i phatically states that his company has refused to install new equip- ment that provides only more speed. "We want the quality as well, or else the investment is self-defeating," he added. The need for speed has become increasingly more pressing. Film producers demand it to meet client pressures. It's the element over which infighting becomes highly competitive. Some labs have met this demand for speed, without regard for quality. In other words, they cut corners to obtain business during tough eco- nomic times. However, labs taking this route may have cut off their noses to spite their faces. Other labs claimed that both ends — speed and quality — are achiev- able through investments in the right kind of equipment. Such investments have been made recently by some of the nation's leading firms. Cine Magnetics Film Laborato- ries has added a high-speed supcr-8 continuous reduction printer which, management maintains, has totally revolutionized their lab. In 14 APRIL, 197i 23 months, llic equipment luis hccn out of operation less than a total of ID hours. The quality, according to Fred Weils, exceeds the laIVs finest non-continuous step reduction. At Motion Picture Laboratories, upgrading equipment meant adding a pane! printer, new processors, and an analyzer. "The analvzer lias im- proved the first print capability by a couple hundred percent." said Frank McGeary. Const)lidated Film Industries in Hollywood has invested in relief printing machines that print 300 feet per minute, to save time during all editorial phases of the picture pro- duction. At Manhattan Color Laborator in New York, increased productioi] necessitated the installation of pre essing machines with maximum caJ pacily of 3.tMK) feet per hour. Theil high-speed printer has a capacity ol 750 feet-per-minute. a potential faJ exceeding their original printer's outJ put of 100 fcct-pcr-minutc. (i l31fi PROBLEMS: PEOPLE, PROGRESS In the film world, as in every other industry, new technical devel- opments have resulted in new prob- lems to be solved. That most often mentioned among lab personnel is the lack of standardization in equip- ment and procedure. In processing, for instance, a number of lab operators felt the industry was going in too many di- rections. "For industrial and educa- tional processing, there arc about 26 different processing methods," noted Bcrnie Barnett, VPI Color Center. "If six different labs handled a job, each could come up with some- thing different, and none could be used on the same projector." he added. Lack of consistency among K mm projectors is another aspect of the problem. One laboratory spokes- man indicated that of the many projectors on the market, each had some small variation — not only in sound separation, but in cartridge configuration. "A complete hixlge- podge," he said. Fvidently. many users are una- ware that projectors do have dif- ferent sound aiul picture separations. Lab iKTsonnel's n)ost consistent cry seemed to be that their customers frequently neglected to provide ade- quate information — including the projector and film lo be used. Another problem related to pro- jectors was voiced — the difficulty of 24 finding one that can withstand con- stant use. Many lab spokesmen indi- cated they were forced lo use sta- tionarv projectors in a price bracket of $ loot) upward. These difficulties, along with the growing use of videotape and cas- settes, account for the fact that lab- oratories have been actively tr\ing to predict the future impact these two media will have on the film in- dustry. Few film labs currently are equi|iped for scry'icing them, so iipinion is somewhat divided. Larry Lippnian of Design Effects noted that tape is making inroads on the film indusliy. However, he reassured, "I think there is room for both. They arc compatible, despite the fact that both have their good and bad points." Some laboratories are considering expanding their facilities to be able to deal witii the new developments. For example. Neal Keehn of De Luxe General, said. "In the not too distant future, we ourselves should he in tape duplication. But on the whole, we think tape is going to be a stimulant for the total visual prod- uct market. Whichever way it goes, we will go." Similarily, at VPI Center, top officials indicated that the future of video tapes is very much on their minds. "We feel there is going to be a marriage of electronic ta|X' and television, and we are investigating the video tape and cassette. Audio- visual techniques are leaning more and more on cassettes," they said Some industry leaders, however, were less receptive to either cassette or videotape usage. They described the cassette as an industry "frill that in eight years might become a ten dollar business. This, loo re- mains an open question. Decisions regarding such new de vclopments, as in other areas, is to a large extent a function of manage- ment attitude. Management outlook was cited as the source of another difficulty that is present in the film industry. Neal Keehn cited his own com- pany as an illustration of the point "When G. Carleton Hunt became president five years ago. much of the equipment was old. The lab handled the equipment lovingly, and it turned out beautiful prints. Laboratory morale was a factor." He added, "Essentially, every lab has the same equipment. What makes the difference is altitude. Two labs can have the same equipment, but getting out the same amount of work in three days will be normal for one. while the other will take three weeks." A somewhat related industry com- plaint is that not enough formal lab I technician training is .i\ailable. High schools and ciilleges offer creative training in educational and industrial films, so that they turn out many eaj^able priulueers However, tech- nical lab skills arc develoj->ed only by apprenticeship in the industry. One lab has de.ilt with this situa- tion hv instituting a rot.ition.il tr.iin- ing program. Participants are moved everv six months from processing, to printing, to liming, until they are BUSINESS SCREEN ladcqualcly skilled. Then, they arc I moved upward in rank. 'I Perhaps the most fundamental in- ■'dustr>' priiblem currently, is the ■price vvar. Increase in tlie numher Hof laboratories, the difficult eco- nomic slump, market changes, have all contributed to competitive pric- ing pressures. I Attempts to offer more than llic icompetitor offers have been varied. As discussed, a number of labs have installed equipment to cmphasi/e speed. One lab has offered a com- |ilete package to industrial clicntv that includes shipping of films and storage facilities, thereby removing responsibility from the individual film user. Nevertheless, many film people expressed the opinion that another approach might be most effective for the industry as a whole. Because of the similarity in the pricing problem and the existing competition be- tween all labs, a closer, more co- operative relationship between them might establish a minimum stand- ards. Such an action would result in a c|ualily war. rather than a price war. In addition, it could lead to the resolving of some in-housc ineffi- ciency. MONEY PINCH The slow payment pattern re- portedly is indigenous to the film lab industry and a condition the in- dustry has permitted. It takes 60. 90 and 120 days to turn an accoimt around. Yet, for some, the prompt payment of bills in 1970 meant the ability to survive while business was down. Approximately ."iOO small produc- tion companies have sprung up, ac- cording to Milton Kaye of Musicues Corp. in New York. These com- panies are composed of people dropped from production depart- ments in large advertising agencies. "You never know when you're selling them." said Kaye, '"whether they have an account or they're sub- mitting a pilot." Larry Lippman of New York City's Design Effects conceded, "On paper we're in good shape, but peo- ple arc either not paying their bills, or they're slow payers. If a man owes me $10,000, I'd be happy if he would send me $1,000 so that I can split it with my suppliers." To handle this problem, many labs have become very selective and overly cautious of the people with whom they will work, and many have hired full time credit men. CHANGE AND CHALLENGE Nineteen seventy brought both challenges and changes to the film industry. Tight money and fierce price competition were among the financial difficulties that confronted film laboratories. Although a few reported an increase in sales volume I during 1970. most firms were at least moderately affected by the economy's slowdown. Nevertheless, equipment invest- iment continued. Many of these in- vestments were made to enable lab- ! oratories to offer customers faster on-target service. However, equip- I ment for processing 8 mm and super-8 mm film was also stressed. The entire industry was eying the I development and growth of video- tape and cassettes. Differences of opinion existed regarding the extent to which they will be used in educa- tion and industry. Some labs were contemplating expanding into this area of enterprise; others were re- sisting the new influence. However, all agreed that the two media would bear close watching for future effects on the film industry. Lack of equipment standardiza- tion was stated as a problem that confronted film people. Particularly observable in the numerous types of projectors that arc available, the situation at times resulted in con- fusion between film user and proc- essor. Often, the customers' failure to indicate the type equipment being iisetl resulted in less efficiency Attitude in the lab was of impor- tance to film processors in 1970. They indicated that this was a prime influence on speed and quality, fac- tors that distinguished labs with es- sentially the same equipment. Speed and quality were also men- tioned as the ideal criteria for com- petition between labs — not price. Some spokesmen suggested that a more cooperative relationship be- tween labs be sought, as the entire industry was affected by common problems. If a minimum standard could be established, labs would be in a better position to emphasize quality. In general, the outlook for 1971 was optimistic. Many laboratories expected an upswing in the econ- omy. Many — although not all — were anticipating the growth that the new technological advances in tapes, cassettes, and super-8 would make possible. All things considered, film |irocessors were meeting problems and changes as challenges, not as ibstacles. I APRIL, 1971 25 Automatic Filmstrip Cutter and Canner New, fast economical way to break down filmstrips from bulk roll to container in single fully-automatic operation. Let us tell you about this revolutionary piece of equipment in our free brochure. Cutting and canning services also available — please let us quote especially for your needs. ToolTech Engineering can also design your special equipment and save you money. Tool - Tech Engineering 1994-4343 1SB28 Afm.ntA sire*-! Van Nuys.Cs 91406 HI IIDIKSdl SIM t l,\l IIJLII'MIM & .M.\(. 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VALENTINO, INC. 150 W. 46 St., New York 10036 (212) 246-4675 circle 155 on reader service card circle 158 on reader service card The World's Finest for Color Release Priryfing . . . PETERSON COLOR ADDITIVE BI-DIRECTIONAL PANEL PRINTERS Helping a growing list of li-ailin({ film Lihoralorie.s to achieve new standards of excellence as well as cost economies, the PETERSON C:()I.OH .XDHI TIVE PANEL PRINTER was specifically dcsiKncil for high-voUmie color release prinlinc. It was built for use with (he standard one-inch 8-hiile tape system. Join the leaders like: ALLIED III.M • HYRON MOTION I'KTURES • UELU.XE-CENERAL • MCM I.AliORATORY • MOVIELAH ■ NAVAL PIIOTOCHAPHIC CENTER • AND TECHNI- COLOR who have recently acquired one or more of these superb machines. The two main concepts of the printer are (1) com- plete inlcrehanftenbilily with existing color additive printers. Any neg;itive or program laiH- now in your vaults can be put on this machine without aildi- tional negative or tape preparation. (2 Minimum handling of picture and sound negative. In this bi-dirt'<'tii>niil printer, the negatives need to be (lirradcil only once. ietersoN ^i\/<'tU}H f nfit/i tf'U'.i, *^nr. MANUFACTUDfRS OF MOTION PICTURE PRINTIRS AND ACCISSORIES 1140 PICKWICK AVENUE • OLENVIEW. ILLINOIS 6002S • PF40NES (312) 729-1010: 273-2422 circle 148 on reader service card 26 BUSINESS SCREEN i 'illll.f%ll.llita IhCAICIC mOUDE Good SHORTSmanship! In hundreds of top theaters the "added attraction" these days is THEATER CAVALCADE, a 10-minute sponsored "newsreel." This unique public relations concept — created by Association-Sterling Films — gives sponsors an unprecedented opportunity to reach theater audiences in full-color on the wide screen, at very low cost. For that matter, most sponsored segments in THEATER CAVALCADE are adapted from existing 16mm films — re-edited and blown-up to 35mm. Sponsors pay for exposure only. We assume all costs for editing, narration, music and effects, and prints. If you would like to see your present film become a "selected attraction" in first-run theaters in major markets — our current issue played three weeks on Broadway with the latest Elliott Gould comedy — contact us today. The next issue of THEATER CAVALCADE is on the boards for an early release. THEATER CAVALCADE issues have included Clairol, Ford, Florida Citrus Commission, South African Tourist Corporation, General Dynamics, Sears \ ^^ ■ H|H ^^^^^^ ^1 ^IH ■ ^^to Roebuck and Co., A. T. & T., and the American Trucking Association Foundation. SPORTS! TRAVEL! SCIENCE! FASHIONS! NAME IT! r— — — --— — - ASSOCIATION-STERLING 35 866 Third Avenue, New York 10022 TELL ME MORE ABOUT THEATER CAVALCADE ^luiininc Name. Title_ Company_ Address City State Zip_ n We have existing footage which might be included In Theater Cavalcade. n We are interested in producing a segment for Theater Cavalcade. circle 104 on reader service card BUSINESS SCREEN GUIDETO REGULAR FILM LABORATORY SERVICES (Complete addresses Follow Chart Listings) 'Indicates advertisers in this issue 35mm Services B^-" e *) "5! c s E o i ■o i> M a. * o CO c .2 « E E < c .a ■§ a M C a. 5) C 3 O be c c 'C Q. C .2 o 3 U o. 3 •D V V) tn Q. M E u: 3 U a. c .2 o E c *> •a CD C Q. M V c •0 CO e o o — , V c « o o u E e )i u M c < « E E o u V E s f u s Ld ! E S U n UJ c d. 3 ■o •a CO V M n E •8 CD •S CO > S «a CO 1 E «> c i o u i « t E i o u £ > S O S ll Acme Film & Videotapt Labs. • i ^ American Film Labs. • • • • • • • • • • • • • • • • • - — A-V Corp. • • • • • • • • • • • • • • • • • • • i T Bay State Film Prod. • • • • • Bebell & Bebell Color Labs.* • • • • • • • • • • • • • • • • • « ^ lohn R. Bennett Labs. \ - — Black Studio, Inc. 1 ' Byron Motion Pictures * • • • • • • • • • • • • • . ■ — Calvin Communications, Inc.* , , — Calvin Products/Pa. . . — CapiUI Film Labs., Inc.* • • • • • • • • • • • • • • • • • • ^ — Carleton Labs. • • 1 — ■ Central Film Labs. Channel 8 Color labs. • • — Cincinnati Film Labs. ; . — Cine-Chrome Labs. • • • • • • • • • •, — Cine-Craft Inc. . ,— Cinetfects Color Labs. * • • • • • • • • • • • • • « — Cinelab Corp. Cinema Associate Productions Cine Magnetics Film Lab.* , . Cinema Processors, Inc. i , Cinema Research Corp. • • • • • • • • • • • • • • • • •< — Cine Service Labs. • • • • • • • •. _ Clarion Films I 1 Geo. W.Colbum Labs.* • • •j -r Color Film Corp. * • • • Color Reproduction Co. Consolidated Film Ind. * • • • • • • • • • • • • • • • • • • • Creative Arts Studio ^ Criterion Film Labs. • • • • • • • • • • • • • • • • _ 04 Film Studios • Delta Pictures, Inc. De Luxe General Inc.* • • • • • • • • • • • • • • • • • • •, Douglas Film Ind. • • • • • • • • • • • • • • • • • • • •, ' Du Art Film Labs. • • • • Eagle Film Lab Eskay Film Service * • • • •^ • • • • • • • • • • • • • Eso-S Pictures, Inc. Film Associates Film Makers of Philadelphia Film Service Lab. • • • • • • • • • • • • • • • • Film-Art, Inc. Fllmack Studios • • • • • • • • • • • • Fllmlab, Inc. • • • • • • • • • • • • • • • • • • The Fllmakers, Inc. Filmtronics Finest Color Lab Fischer/ Cygnet • • • • • • • • • • • Forde Motion Picture Labs. Hollywood Film Enterprises Hollywood Valley Film Ubs.* • Frank Holmes Labs. * • • • • • • • • • • • • • • • • Huemark Films, Inc. • • Identicolor Laks. • • • • • • • • • • • • J t D labs. lamieson Film Co. 'i^ • • • • • • • • • • • • • • • • • • • • Kin-0-lui Inc. Logos Teleprod. Center • ^_ — ^- 16mm Services ■ 8 mm Services i • i o o V > M O. 3 * O ca c o re E c < c 3 c '5. *c tn •o c 3 O c < re «> E E e u « E o u re je UJ ■8 f f u re LlI c d 3 ■D o "5! re E S •a CD lA o a m i •a OD 1 re 8f c 0) c o o o re I o o > k. o o u VI o Q. o o o > s o o &0 c 3 lA C s re CI c « in a. 3 t c o re E c < 3 be c a. 'C 55 •o c 3 O e '.£ c Q. C .S ** u 3 ■o at a. 3 •D t> (75 Q. E 2 _> ]^ 'in o a. ut re 5 3 e o o E 1 '5a s u re Q. hi c 'c c re U re in 01 > $ •0 ffi c 'C a. DC U c •a OQ bfi t> c o o o i -^ M 01 c 0> c o o o 01 E o •si u in c < re 01 E E o u OJ E o k. .c u 2 je UJ 1 in x: 01 w $ •s CO 01 c k- 'c o o o £ re t E k. o> c o o o •: S c > k. o o o in o o o i S' :j o -^ o < Manhattan Color Labs.' • • • • • • 1 ^ Master Motion Picture Co. • • • • • • • • • • • • .'1 . Media Film Services, Inc. Motion Picture Advertising Corp. • • • • • li rkJ- Motion Picture Labs. • 1 Motion Picture Service Co. • • • • • • • • • • • • • • ( •_ Movielab, Inc. • • • • • • • • • • • • • • • 1 __ National Cine Labs. — 1 • __ Nier Lab Pacific Colorfilm, Inc. W. A. Palmer Films, Inc. • t Pan American Films Parke-Randall Corp. Photographic Labs. • — 1 Photo Tech Labs. • • • • • • • • • • • • • • • • • • 1 Pic Color Corp. Precision Film Labs. • • • • • • • • • • • • • • • • P. S. 1. Film Labs. • • 1 • Reela Film Labs.' • • • • • • • • • • • • • • • • a Russell Film Labs. Southwest Film Labs. Super 8 City, Inc. • • • • • • • • • • • • • • • ) Tanner Sutton • • • • • • • • • • • • • • • • • ( Technicolor, Inc. • • • • • • • • • • • • • • • • « a Triangle Labs., Inc. • • • « TVC Labs., Inc. U.S. Photographic Equipment Varsity Film Lab • VPI Services ' • • • • • • • • • • • • • • • • • • • • Western Cine Services, Inc. * • • • • • • • • • • • • • • • • • • • • • • • • • • • WRS Motion Picture Labs. • • • • • • • • • • • • • • • • • • • • • • • • •1.>I«1 ■ ~ NON-U.S.A. t CANADA h Colombo Film Labs • • l~ Graphics Film Ltd. • • • • • • • • • • • • • • • • • • • • • • • •% Northern Motion Picture Labs • • • • • • • M»_ • • • • • • • • • • • • 'l^ Pathe-Humphries Ltd. • • • • • • • • • • • • • • • • • • • • • • •! Quebec Film Labs. • • • • • • • • • • • • • • • • •■ DENMARK r lohan Ankedstjerne • • • • • •••••• V vj^r AS Nordisk Films Teknik • • • • • • • • r ENGLAND r- Colour Centre Cine Ltd. • •■~' Filmatlc Ubs. • T~ Humphries Film Labs. • • • • • • • • • • • • • • • • • • • • T« |- Kay Laboratories ltd. • • • • • • • • • • • • • • • • r The Rank Organisation • • • • • • • • • • • • • • • • • • • • •!■" Reeds Colour Film labs. • It Universal Film Labs. II ~ FRANCE ir Campagnle lyonnaise de Cinema • • • • • 1 . ,•.•.•. . r laboratories CinematOKraphiques • • • . ••.V^^ r Vitfer E. Leze Cine TV labs • • • .'• .•.'.•.•• ...t.. • • • • • • 1^ SPAIN ' jr Fotolilm Madrid. S. A. • • • • • • • • • • • • l: Fotolilm. SJt.E. • • • • • "^•Ui«i» • • • • 9 •-* A 16mm Services 8 mm Services 12 u c n E 3 3 U 3 » a. X o CO c m E c < c O •Si ■o c 3 M e ■■£ Q. C 3 ■o i) Q. 3 ■o Ui Q. E « V IS Z to s 3 U '5. c q o E c a) 'Ji be c M 2 u a c 'E c 10 U 2 0) > •a m Q. W 0) c •8 m c o o u i Q. M V c V c o o o 0) E £ u o u (/) c < re «i E u V E 2 u re UI 0) f u re UJ c a. 3 •9 CD i (A re E % m o Q. o8 > •S CQ .1 c »> c o o u i re f E i! c o u w 0) > o o o V) o a. o o o i k. o o o u c '^ 3 in c o u "re V c a> O c o o 3 T3 $ •a m o o o t 3 •o «^ C o u % •a oa o o u M M V Q. s •a m re 1 DC bS c (A c o L> "iS k. 0) c V C9 _ • • • • • • • • • • • • • • • • • • ■ • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • * 1 * • • • • • • • • • • • L • 1 • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • * 1 * • • '- • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 1 • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • r • 1 • ~ • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • \ • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • * • • • * • • • • • • • • • • 1 -1 4 • • • • • • • • • • • • • • • • • • • • • • • 1 ^ • • • • • • !• • • • • • • • • • • • • • • • • • * { * • • • • • • • • • • • • WHERE TO FIND THE LABS ACME FILM AND VIDEOTAPE LABORATORIES. INC. A Subt Mty, AAo. 64106 Phone: (816) HA 11230 Cable: CALVIN FOX William Hedden, PreiidenI, Laboratory Divlilon 32 CAIVIN PRODUCTIONS/ PENNSYLVANIA Subsidiary, Calvin Communications Inc. 1909 Buttonwood St. Philadelphia, Penn. 19130 Phone: (215) 563-1685 Peter V. De Mitri, President CAPITAL FILM LABORATORY, INC. 470 S.W. St. E. Washington, DC. 20024 Phone: (202) 01 7-1717 Branch oFflce: 1998 N.E. ISOlh St. North Miami. Fla. 33161 Phone: (305) 949-3242 Morton Golden, Sales Executive CARIETON LABORATORY 760 San Fernando Rd. Sun Valley, Calif. 91352 Phone; (213) 7678507 Paul V. Manor, Manager CENTRAL FILM LABORATORY 1033 North Third St, Milwaukee, Wis. 53203 Phone: (414) 272-0606 Audrey Zehetner, Manager CHANNEL 8 COLOR LAB 905 E. Jackson St. Tampa, Fla. 33601 Phone: (813) 2297781 Leo Fasselr, Manager CINCINNATI FILM LABORATORY 3705 Lonsdale St. Cincinnati, Ohio 45227 Phone: (513) 271-5540 M. W. Herbsl, President CINE MAGNETICS FILM LABORATORY A Division of Cine Magnetics, Inc. 650 Halslcad Ave. Mamaroneck, N.Y. 10543 Phone: (212) MU 2-2780, (914) 698-3434 Fred Wells, Executive Vice Preiident CINE SERVICE LABORATORIES. INC. 51 Kondarian St. Watertown, Man. 02172 Phone: (617) 926-0210 tester E. Bernd, President CINE-CHROME LABORATORIES, INC. 4075 Transport St. Palo Alto, Calif. 94303 Phone: (415) 321-5678 John Hunt, Vice President Sales CINE-CRAFT INC. 8764 Beverly Blvd. Los Angeles. Calif 90048 Phone: (213) 652-7357 Bill Moye, Manager CINEFFECTS COLOR LABORATORY INC. I 1') West 45lh St. Now York, N.Y. I0O36 Phone; (212) 2460950 Service Dept: 581-4730 Bob P.tiluck, Executive Vice Preiident CINELAB CORPORATION 421 W. 54th St. New York, NY. 10019 Phone: (212) 765-1670 Fred Heid, General Manager CINEMA ASSOCIATE PRODUCTIONS, INC 234 Gunson St. East Lansing, Mich. 48823 Phone: (517) 332-2357 Norman J. Virag, President CINEMA PROCESSORS, INC 2156 Faulkner Rd. N.E. Atlanta, Ga. 30324 Phone; (404) 633. 1448 Philip Limoncielto, Manager Branch lab: 21 1 E. Grand Ave. Chicago, III. 60611 Phone: (312) 5274050 Joe Palese, Lab Manager CINEMA RESEARCH CORPORATION 6860 Lexington Ave. Hollywood, Calif. 90038 Phone: (213) HO 1-3235 Cable: RESEARCH Harold A. Scheib, Preiident CLARION FILMS 1021 Ridge Ave. Philadelphia, Penn. 19123 Phone: (215) CE 65252 Nat Niederman, President GEO W COLBURN LABORATORY, INC. 164 N, Wacker Dr. Ch.cago, III, 60606 Phone: (312) 332-6286 Cable: COLAB George W. Colburn, President COLOR FILM CORPORATION 76 South St. Stamford, Conn. 06901 Phone: (203) 3277050 Don Horton, Sales COLOR REPRODUCTION COMPANY 7936 Santa Monica Blvd. Hollywood, Calif, 90046 Phone: (213) 654-8010 Cable: COLRE Mary V. Layos, President CONSOLIDATED FILM INDUSTRIES 959 Seward St. Hollywood, Calif. 90038 Phone: (213) 469 1441 Cable: CONSOFILM Kenneth Jones, Director Sales and Busi. ness Affairs CREATIVE ARTS STUDIO. INC 2323 4th Street, N.E. Washington, DC. 20002 Phone; (202) 8322600 Phillip G. ArnesI, President CRITERION FILM LABS, INC 415 Weil 55lh St New York, N.Y. 10019 Phone; (212) 265-2180 Irvng Schecter. Sales Manager D4 FILM STUDIOS, INC. 56 Elmwood St. Newton Corner, Mass. 02158 Phone: (617) 969-7770 Joseph Dephoure, President DELTA PICTURES, INC 327 Market St. Shreveport, La. 71101 Phone: (318) 423-2679 Robert F. Menasco, Preiident DE LUXE GENERAL INC 1546 N. Argyle Ave Hollywood, Calif. 90028 Phone: (213) 462-6171 Neal Keehn, Vice Preiident, Selei DOUGLAS FILM INDUSTRIES, INC. 10 West Kinzie St. Chicago, III. 60610 Phone: (312) 6647455 Fred C. Raymond, Preiident DU ART FILM LABORATORIES DU ART COLOR CORPORATION 245 West 55th St. New York, NY. 10019 Phone: (212) PL 7-4580 Bernard M. Kamber. Vice Preiident, Salei EAGLE FILM LABORATORY INC 4971 N, Elsloo Ave. Chicago. III. 60630 Phone: (312) 2827161 Robert J. Yuskaitis, Preiident ESKAY FILM SERVICE 540 N. lake Shore Dr. Chicago, III. 60611 Phone: (312) 4676250 Lee Hafferkamp, Vice President, Productions ESO-S PICTURES, INC. 1121 West 47th St. Kansas City. Mo. 64112 Phone: (816) 531-1481 Harry Hilfinger, Generel AAanager FILM ASSOCIATES, INC. 4600 S, Dix.e Hwy. Dayton, Ohio 45439 Phone: (513) 293-2164 E. Raymond Arn, President & General Manager FILM MAKERS OF PHILADELPHIA 1729 Sanlom St. Philadelphia, Pa. 19103 Phone; (215) LO 3 3692 Herbert L, Keller, General Manager FILM SERVICE LAB 58^2 Berkeley St. Boston, Mass. 02116 Phone; (617) 542-1238 George G. Fall, President/Manager FILM-ART, INC. 3407 Clifton Ave. Cincinnati, Ohio 45220 Charles H. Metzger, President FIIMACK STUDIOS 1337 S Wabash Ave, Chicago, III 60605 Phone: (312) 4273395 Joseph R. Mack. Preiident THE FIIMAKERS, INC Formerly Capital Film Service, Inc. 1001 Terminal Road Laming, Mich. 48906 Phone: (517) 371. 1776 J. T. Herrmann, Preiident tn BUSINESS SCREE WHERE TO FIND THE LABS "ontinued IIMIAB, INC. 30 Weil 46th St. lew York, N.Y. 10036 Iwne: (212) JU 22863 dward C. Naylor, President llMlAB SERVICE, INC. 019 Pfoipecl Ave. leveiand. Ohio 44103 hM*: (216) 621-3234, 881-4510 hillip E. Fisher, Sales Representative IIMTRONICS LAB. INC. )l W. 54lh St. ew York, N.Y. 10019 hone: (212) JU 6-3150 ladys Kasper NAST COLOR LAB WW. 42nd St. -131 W. 41st St. ew York, NY, 10036 tione: (212) 239-4655 el SilverrT^an, Manager SCHER/CYGNET ?9 Gunderson Dr. srol Stream, III. 60187 ion*: (312) 665-4242 J. Stevens, Vice PreiidenI SCHER PHOTOGRAPHIC VBORATORY INC. *9 Gundersen Dr. irol Stream, III. 60187 una: (312) 665-4242 i)bert Throop, Sales AAanager >RDE MOTION PICTURE LABS 6 Farview Ave. North attle. Wash. 98109 tone: (206) 6822510 anch office: 53 N.E. Sandy Blvd. .rtland, Oreg. 97232 'one: (503) 234-0553 I Watton, Owner OHIANO LABORATORIES . Tehama St. .n Francisco, Calif. 94)05 'one: (415) YU 6-5480 rry J. Brose, Owner >IIYW00D FILM ENTERPRISES, INC. 60 Sunset Blvd. iiywood, Calif. 90028 one '213) 464-2181 - n H. Emmett, Sales Manager UlYWOOO VALLEY FILM BORATORIES 04 W. Olive Ave. rbank, Calif. 91505 on. (213) 846-7262 "if O'Dell, Sales Manager ANK HOLMES LABORATORIES, INC. 47 First St. < 991 1 Fernando, Calif. 91340 ona: (213) EM 5-4501 nneih M. Bell, Vice-Pres./General {Manager 'lEMARK FILMS, INC. 7 East 44th St. w York, NY. 10017 iana: (212) 986-5066 iph Teitetbaum, President INOENTICOLOR LABORATORY, INC. 849 N. Highland Ave. Hollywood, Calif. 90038 Phone: (213) 4692946 Dalton B. Creaser, President J « D LABORATORIES, INC. 421 N. 54th St. New York, NY. 10019 Phone: (212) 581-4725 -loseph M. David, Presidant JAMIESON FILM COMPANY 3825 Bryan St. Dallas, Texas 75204 Phone: (214) TA 3-8158 Bruce Jamieson, President KIN-O-LUX INC. 17 West 45th St. New York, N.Y. 10036 Phone: (212) 586-1880 ieymour 8. Richmond, General Manager LOGOS TEIEPRODUCTION CENTER 3620 South 27th Street Arlington, Va. 22206 Phone: (703) 671-1300 Bill Dwinnell, Director of Sales MANHATTAN COLOR LABORATORY, INC. 222 E. 44th St. New York, NY. 10017 Phone: (212) 661-5610 Selwyn Robbins, President MASTER MOTION PICTURE COMPANY, INC. 50 Piedmont St. Boston, Mass. 021 16 Phone: (617) 426-3592 Irving Ross, President MEDIA FILM SERVICES, INC. 351 West 52nd St. New York, N.Y. 10019 Phono: (212) 581-4995 Barry Green, President MOTION PICTURE ADVERTISING CORPORATION P.O. Box 1270 3200 N. Nevada Ave. Colorado Springs, Colo. 80901 Phone: (303) 471-2150 Bill Ebeling, General Manager MOTION PICTURE LABORATORIES, INC. 781 South Main St. Memphis, Tenn. 38102 Phone: (901) 9480456 Frank McGeary, President MOTION PICTURE SERVICE COMPANY 125 Hyde St. San Francisco, Calif. 94102 Phone: (415) 673-9162 Gerald L. Karski, President MOVIELAB, INC. 619 West 54th St. New York, NY. 10019 Phone: JU 6-0360 Cable: MOVIELAB Branch office: 6823 Santa Monica Blvd. los Angeles, Calif. 90038 Phone: (213) 469-5981 Frank S. Berman, Executive Vice President/Sales NATIONAL CINE LABORATORIES, INC. 4319 Rhode Island Ave. Brentwood, Md. 20722 Phone: (301) 779-6800 Robert E. Miller, President NIER LAB P.O. Box 134 Middlesex, N.J. 08846 Phone: (201) 356-1278 Vic lannetti. Manager PACIFIC COLORFIIM, INC 574 N. larchmont Blvd. Hollywood, Calif. 90004 Phone: (213) 463-6844 Betty Jane Cox, President W. A. PALMER FILMS, INC. 611 Howard St. San Francisco. Calif. 94105 Phone: (415) 986-5961 John Corso, General Manager PAN AMERICAN FILMS 822 N. Rampart St. New Orleans, La. 70116 Phone: (504) JA 2-5364 Regional office: 800 N. Ramport St. New Orleans, la. 70116 Frank J. Richard PARKE-RANDALL CORPORATION 1375 S. 72nd St. Milwaukee. Wise. 53214 Phone: (414) 476-9760 Lynn A. Wojtkiewicz PHOTOGRAPHIC LABORATORIES 1926 W. Gray Houston, Texas 77019 Phone: (713) 529-5846 Frank Duffy. Sales Manager PHOTO TECH LABORATORY 200 E. First St. South Salt Lake City. Utah 84111 Phone: (801) 521-3505 Charles L. Stockdale. President PIC COLOR CORPORATION 25 West 45th St. New York. N.Y. 10036 Phone: (212) PL 7-4220 H. Witlen. President PRECISION FILM LABORATORIES, INC. 630 Ninth Ave. New York. N.Y. 10036 Phone: (212) 265-7676 Cable: PRECISFIIM Burton Stone, Exec. Vice President P. S. I. FILM LABORATORY 3011 Diamond Park Dr. Dallas, Texas 75247 Phone: (214) 631-5670 Jerry Dixon, Sales REELA FILM LABORATORIES, INC. A Division of Womotco Enterprise, Inc. 65 N.W. 3rd St. Miami, Fla. 33128 Phone: (305) 377-261 1 Regional tales office: 100 West 40lh St. New York, N.Y. Phone: (212) 279-8555 F. F. (Ted) Sack. Vice President/General Manager RUSSELL FILM LABORATORIES 4805 Lenox Ave. P.O. Box 6938 Jacksonville, Fla. 32205 Phone: (904) 38923 16 Gerden O. Russell, President SOUTHWEST FILM LABORATORY, INC. 3024 Fort Worth Ave. Dallas, Texas 75211 Phone: (214) 331-8347 Charles E. Floyd, Sales SUPER < CITY, INC. 1905 Fairview Ave., N.E. Washington, D.C. 20002 Phone: (202) 562-0505 Jean Cloutier, Manager Branch office: Capital Film Lab, Inc. 470 E. Street, S.W. Washington, D.C. 20002 TANNER/SUTTON STUDIO 320 E, 52nd St. New York, N.Y. 10022 Phone: (212) 593-1318 Howard Sutton, President TECHNICOLOR, INC. 631 1 Romaine St. Hollywood, Calif. 90038 Phone: (213) 462-6111 Paul W. Fassnacht, President Branch offices: 342 Madison Ave. New York, N.Y. 10017 Phone: (212) 661-4833 299 Kalmus Dr. Costa Mesa. Calif. 92627 Phone: (714) 540-4330 855 N. Cahuenga Blvd. Hollywood, Calif. 90038 Phone: (213) 466-9741 TRIANGLE LABORATORIES, INC. 20 Commercial Ave. Fairview, N.J. 07022 Phone: (201) 941-2020 Dominick DeMercurio, President TVC LABORATORIES, INC. 31 1 West 43rd St. New York. NY. 10036 Phone: (212) 586-5090 Dick Altschuler. President U.S. PHOTOGRAPHIC EQUIPMENT CORPORATION 40-13 104th St. Corona, N.Y. 11368 Phone: (212) 672-3140 Carolyn Rera, Manager VARSITY FILM LAB 112 Casadilla St. Ithaca, N.Y. 14870 Phone: (602) AR 2. 5400 J. B. Herson VPI SERVICES 410 E. 62nd St., New York. N.Y. 10021 Phone: (212) 838-3900 Branch offices: 444 N. Wabash Ave. Chicago. Illinois Phone: (312) 644.5300 1515 Northwestern Ave. Hollywood. Calif. 90027 Phone: (213) HO 6-8691 continued on page 36 ^RIL, 1971 33 Concerto for NPR and Orchestra Shooting a hundred-man symphony or- chestra that is getting paid by the hour, you obviously need to use multiple cameras, arrange to stagger the film runouts and hope to avoid retakes. For the Bell Telephone Hour "Sounds and Sights of Chicago," Director of Photography Andrew Costikyan used three NPRs to cover the Chicago Symphony in a special concert for the show. Two of the cameras were placed in the au- dience for wide-angle shots of the whole orchestra, for cutaways of the audience and for telephoto closeups of the players and the conductor. But the director needed some shots of the conductor from the players' point of view, and some wider angle closeups of the players themselves, to provide the feel of being right in the orchestra. So Mr. Costikyan put on white tie and tails, and sat right in the orchestra with an NPR. This meant that, for the other two cameras, he was right in the shot! But the NPR is an unobtrusive camera, so it worked. If you saw the show on NBC-TV, did you notice that one of the performers was playing an NPR? For an NPR brochure, wrila Eclair Corp. at 7262 Malroia Avanua, Loi Angalaa, Calif. 80046; or at 73 S. Central Avenuo, Vallay Stream, New York 11580. Eclair International: Paria 2e, Franco. Andrew Costikyan is the man holdin \ \ eclair 34 BUSINESS SCREEN 1 1, jjohotograph. He is a member of the lATSE Chicago local 666 and has been a first cameraman for 22 years. ■r,iy*- circle 126 on reader service card APRIL, 1971 WHERE TO FIND THE LABS I Continued WfSTERN CINE SERVICE, INC 312 South Paarl St Dtnvir, Colo. 80209 Phon*: (303) 7441017 iohn N«well, Protident WRS MOTION PICTURE LABORATORY 210 S«inpl« St. PitHburgh, P»nn. 15213 PlMnc: (412) 6836300 Harold Smith, Sates Manager CANADA COLOMBO FILM LABS P O. Bo« 543 Kitchener, Ontario CANADA Phone: (519) 745-5512 John A. Colombo GRAPHICS FILM LTD Attociatad With Crawley Filmt lid. 19 Fairmont Ave. Ottawa 5, Ontario CANADA Phone: (613) 728-3513 F. R. Crawley, Pretidenl Branch offices: Suite 41 1260 Univeriity Ave. Montreal 2, Quebec Phone: (613) 728-3513 H. E. Strub, Manager 93 Yorkville Ave. Toronto, Ontario Phone: (416) 9293337 Mrj. O. J. Reynold!, Manager NORTHERN MOTION PICTURE LABS 65 Granby St. Toronto 2, Ontario CANADA Phone: (416) 362-7631 Stanley L. Clemson, President & General Manager PATHE-HUMPHRIES ITO. 9 Brockhousc Rd. Toronto 14, Ontario CANADA Phone: (416) 259-7811 H. Grecnberg, President Branch offices: Trans-Canada Films Ltd. 916 Davie St. Vancouver I, B.C. Associated Screen Industries ltd. 2IX)0 Northcliffe Ave, Montreal 260, P.O. ! ! ! FREE ! ! ! CHOCOLATE CHIP COOKIES (lots of Other things) COMPUTERIZED TAPE PUNCH SLITTERS PHOTOMETERS ANDRE DEBRIE AIR SQUEEGEES FERREX WETPRINTERS TRACK APPLICATORS BOOTH 15&16 109th SMPTE OPTICAL RADIATION HIGHSPEED POWER REWIND PROCESSING MACHINES LAWLEY NEUMAN-GUARDIA RAMTRONICS CARTER EQUIPMENT CO. INC. 232 SO. GLASGOW AVENUE INGLEWOOO, CALIF. 90301 ANCA CODE 213— «77-61l7 Circle 1 14 on reader service card QUEBEC FILM lABS 265 Viire St West Montreal, P.O. CANADA Phone: (514) 861 5483 David Bier, President/General Manager DENMARK JOHAN ANKEDSTJERNE Lygien, 4749 2400 Copenhagen, N.V. DENMARK Phone: Aegir I70O A/S NORDISK, FILMS TEKNIK Redhavnsvej-Frihavnen Copenhagen, DENMARK Phone: Tria 2601 Telex: 5006 ENGLAND COLOUR CENTRE CINE LTD. Farnham Royal Slough Bucks ENGLAND Phone: Farnham Common 4443 J. Hornsby FIIMATIC LABORATORIES, LTD. Lonsdale Road London W. 1 1 ENGLAND Phone: 01 •229.9347 Cable: FILMATIC LONDON wn. R. F. Ebetts, Managing Director HUMPHRIES FILM LABS LTD. 71 81 Wliitfield Street P.O. Box 2HL London WIA. 2HL ENGLAND Phone: 01 636-3636 Cable: HUMPHRILAB LONDON Tale«: 262907 D. R W, Dicks, Managing Director KAY LABORATORIES LTD. 49A Oxford Road Finsbury Park London, N.4 ENGLAND Phone: 01 272 3050 Branch offices: Colour Division 91/95 Gillespie Road Highbury London, N.5. BBW Division Oxford Road Finsbury Park London, N.4. C. T. Parkhouse, Managing Director THE RANK ORGANIZATION Film Processing Division Denham, Oxbridge, Middx. ENGLAND Phone: Denham 2323 Cables: DENLABS. UX8RIDGE, MIDDX. Branch office: School Road London, N.W. 10 Phone: 01. 965-4030 Cables: OHKAYIAB, HARIES, lONDO^ R. A. Dibley, Managing Director REEDS COLOUR FILM LABORATORIES, LTD. 85/91 Wardour Street London W.I ENGLAND Phone: GERrard 5548 UNIVERSAL FILM LABORATORY LTD. Grangeway Kilburn High Road London N.W. 6 ENGLAND Phone: 01-624.5012 Cable: UNIFILAB London NW 6 Branch office: Brainlree Road Ruislip, Middlesex Alan J, Barrett, Managirtg Director FRANCE CAMPACNIE LYONNAISE de CINEMA S.A. 71 rue de la Republique Lyon FRANCE Phone: (78) 37-88-92 Charles Merieux, Administrator-Director General LABORATORIES CINEMATO- GRAPHIOUES C.T.M. 66 rue Pierre-Timbaud Gennevilliers (92) Gennevilliers FRANCE Phone: 7934600 Philippe Morel, Technical Director VITFER E lEZE CINE TV LABORATORIES 47 Victor Cresson Issy 92, Paris FRANCE Phone: 644 1635 Branch office: 1 Rue Ch. M. Widor Paris 16 Emile Leie, President 36 FOTOFILM S. A. E. Traversers de Dalt, 117 y 119 Barcelona- 12 SPAIN Phone 213 1700 Cable FOTOFISA Branch Office: Folofilm Madrid, 5 A. Pilar de Zaragoia, 30. Madrid Phone 255 36 07 Cable: OUIMINSA BUSINESS SCREEN If you carft come, Projection Systems International Dept.BS-M71 305 E. 45th St. NewYork, NY. 10017 I can't come, so rush me your new A-V catalog. Name ^Title_ Company Address City .State_ -Zip- write. ! APRIL, 1971 We created these new audio visual facilities especially for you. Here you'll find the most sophisticated equipment available today; everything from rear screen projectors to closed circuit television systems. Loaded with film or tape and ready to operate. But if you can't come, write for our new catalog. Besides representing; most ot the leading manufacturers of A-V equipment, we have one of the largest rental inxentories ot projectors anywhere. You can rent from us by the day, the week, or the month. Or you can buy from us. In either case, we brief you on the available equipment. Familiarize you with the way it works. Assist you in selecting the projector best suited to your needs. And put the entire package, tilni and projector, in the hands ot your salesmen. Visit our new A-V tacilities and get the complete picture. But it you can't come, write for our new catalog. PROJECTION SYSTEMS INTERNATIONAL A Division of CincMngnciics, Inc WS Ea'.t 4Sth Street. NewYork, NY I00I7 (212)682-0995 circle 150 on reader service card 37 BUSINESS SCREEN GUIDE TO SPECIAL FILM SERVICES (Complete addresses Follow Chart Listings) 'Indicates advertisers in this issue Art & Animation AGS. I R. Studios AIA Productions, Inc. _Anliiiation Arts Associates. Inc. Animation Camera Workshop Animation Senices, Inc. ATP, Inc. Creative Servicei AiiJcm The Animators, Inc. A-V Corporation Tee Collins, Inc. ^oniputeMmage Corporation Creative Arts Studio, Inc. J\}m Planning Associates, Inc. — o M nj *" u o = «> S ^ O tf c 01 ™ (U i a. ,2 ~ Q. a. a c E O Effects & Opticals Q:_iK(/)t/)c/5a)< Film Sense, Inc. Friargraphics. Inc. A. I. Friedman. Inc. J ran ato Animation Photography Inc. Group 6, Inc. Hanna-Barbera Productions. Inc. _Robert P. Heath Productions. Inc. F. Hillsberg, Inc. Hubley Studio. Inc. I. F. Studio. Inc. KeiU & Herndon, Inc. ^J.T. Film^Senrices. Inc. Pacific Title & Art^tlJdio" Liberty Studio. Inc. jPeimS Brush Studio" Willis PylT^roductions Tal Seegei^diosjnc/ Semple Films, Ltd. Stanart StudloT Telemated Motion Pictures J(ideart Jlic! " Zaoel Studios. Inc. Howard A Anderson Compa ny ChanneUilms, Inc. Cineffects Inc7 Cinopticals, Inc. Consolidated Film Industrres*" Tesigiijffects^ Inc.' EFX Unlimited, Inc^ _Film Effects of Hollywood ^Im Opticals Inc Haberstroth Special Eflects Stadle Imagrc Inc Ray Mercer t, Coapuy* The Optical House The Optical Post Inc. Optimum Effects, Inc. Pacific Title t Art StudiT Pilgrim Film Semces, Ik. VPI Services ° Westheimer Company Allegro Film Service Inc Artscope. Ltd. a. ae o '5 a. a. ra I.. b« o o a. a. o 3 Other o ^ K O 2 T — T I ." '^ > uj a. o o •/> m •- •: «l — 2 w c ec (/o )- M i: - ~CQ.Cc o E i! I 2 k- — 0) > u n. u- )— Q. v5 Atlantis Films. Ik. Berry Production Service, Ik. Cine Metric Cinema Arts Associates. Inc ^11 3 3"* THE ONE AND ONLY'S A.V.E. 35MM STUDIO PROJECTOR 2,000 ft. optical/magnetic interlock on pedestal with xenon lamphouse. Easily adaptable to any selsyn interlock or sync system. Requiries little floor space. Ideal for interlock previews, sound studios and forward and reverse back-up projection. Also available with incandescent and Marc 300 light sources. A.V.E. CANARY-TV 16MM PROJECTOR A telecine projector for both broadcast and closed circuit television. Portable small package featuring optical/magnetic playback, forward and reverse and a solid state sound system. Excellent registration. Also available with repetitive loop attachment, 2V2 to 4 hour reel capacity, record amplifier and remote control. A.V.E. 16MM INTERLOCK PROJECTOR Runs up to 2,000 ft. 16mm separate picture and magnetic track in perfect sync. Can also be used as magnetic playback dubber. Interlock attachment allows conventional use of sound projector as well and is adaptable to other magnetic playback projectors. Avail- able with xenon (shown) and quartz light sources and record amplifier. Exclusive from A.V.E. Corporation, the one and on/y's have a unique quality that is strictly A.V.E. Each has been specifically engineered to include features long needed by today's pro- fessional market. Each has been designed for simple operation and heavy use. Each is com- petitively priced and is available for direct purchase or on a lease-against-purchase plan. ON WEST COAST I -• Dolan Projection System 6167 Sepulveda Blvd. Van Nuys, Calif. 91604 A. V. E. CORPORATION 250 West 54th Street • New York. N.Y. 10019 • (212) 757-0552 • Cable Address "AVEMANSA" circle 101 on reader service card APRIL. 1971 39 BUSINESS SCREEN GUIDE TO SPECIAL FILM SERVICES (Complete addresses Follow Chart Listings) •Indicates advertisers in this issue Ati & Animation Effects & Opticals other jy '0 iPE -11 • rr c u 3 O oc in i -1 c c c n a. i> c V u V) u u u V a. be c i a. u O k- o. ■o c o CO <3 V re E k- < 3 i £ a I o o Q. B o £ a. o a. o v .o t- ■A O u Q. O c c a. c k. u o u M c ID £ •0 V at r) o <7) c V E re y 3 on c ■B •A o 3 M 11 * 01 > 01 lA &£ c -o o u il a o u o 55 C o tA C re s c OJ k. k. o o k- 0. c 2 a •o 1 b£ c K E E e o. E o a. 01 41 s 3 2 t> c o o E o E a. « o Cinema Associate Productions, Inc. • • . ;• • • ■ ! City Film Productions • • W Clarion Films »» Columbia Pictures • M The Creative Circle, Inc. W* Jim O'Arcy Film Editorial Service Inc. • M East Coast Production, Editorial I Tech. Serv., Inc. • m Editeam. Inc. n The Editing House ¥1 The Editing Place, inc. n Filmbud, Ltd. i! Filmpower • • m Film Rite, inc. 9 1* Fogel'Edit • 1* Forum lii Films, Inc. idii Gaian Films, Ltd. iii John Horvath Inc. • zi Kap V Films Ltd. • im Kenco Films >k Bill King Editorial Services P. Larschan Associates Inc. Glen McGowean & Son, Ltd. m Sal Maimone Inc. w Mercury Newsfiim • • • • !? Nelson Editing Service • IM Harry S. Noack Editorial Services • • • IM Fima Noveck Productions, Inc. • • • Papp Film Service, Inc. Post Production, Inc. • • • Rick Spalla Video Productions • r:: Will Shaw Associates ,.,. Smytty's Room Synchrotilm Services Inc. '■ ; Telle Studios • • • rs Tele-Craft Film Service, Inc. • in AFP Distributors, Inc. • Bekins Film Center Bonded TV. .'•: Bonded Film Star. ia Release Prints Inc. 'm Tape Films. Inc. 'm Filmtreat Peerless Film Processing • ieki Permalilm Inc • ^ Rapid Film Technique, Inc. • »il Vacuumate Corporation • •t. Capitol Production Music 'hU Cinamusic, Inc.* N Oewolle Film library* ^~ Edward At The Moog Inc. S" Sam Foi Film Rights *ai H R Productions. Inc. ■a lack Holland Productions ^ Dick lavskys Music House Inc. wj Music For Films, Inc. ^ Music Sound Track Service ^ Musicues Corporation* ♦■r Musifei. Inc ;»: The Riviera Library k^i. Sin Music. Inc. V: TRF Music. Inc. •»:- Thomas 1 Valentino, Inc ^ "III '••!■■• J lb BUSINESS SCREEN GUIDE TO SPECIAL FILM SERVICES (Complete addresses Follow Chart Listings) 'Indicates advertisers in this issue Art & Animation Effects & Opticals Other M c ic u 3 o i> a: 3 O >< IZ be c c c (Q a. 4> C V u (/) £ "v re V a. c * a. 'C u (/) ■6 o Q. ■D C 3 O to .2 0) 'fO E r < V) 3 .2 'E i £ Q. o o u B o Z f Q. re o o Q. Q. O JO u V o Q. O c c a. c V «i u V) "5 Z in o lA U u c c re « no re o 55 C E t- V) 3 S UJ M o ■5 3 t) in £ £ 1 C e u V lA O £ <7) in c o '■^ re V) c re 5 c £ O 1 M c !5 o 3 ■o ■o c re M c K E E Q. E o CL 0) «l 1- £ 3 re 1* t> ♦; c o o E o E a re u ABZ Studios Allied Artists Cine Metric Theatre Corporation Columbia Pictures Park Avenue Screening Preview Theatre, Inc. Johnny Victor Theater Aerco • Agency Recording Studios, Inc. Aquarius Sound Transfer West • Aries Sound International Corporation Artscope, Ltd. • • 1 Audio Techniques, Inc. ' Audio Transfers, Inc. Bell Sound Studios Corporation Boulevard Recording Studios • CBS Columbia Record Productions* • ' Cinema Recording Corporation • • ; Cue Recordings, Inc. Fllmsounds, Inc. • • ' Glen Glenn Sound Company • • ' Magno Sound Inc. • • 1 Manhattan Sound Studios* • • • National Film Center National Recording Studios, Inc. • • • Olmsted Sound Studios, Inc. : Pictocraft, Inc. • • Pictosonic, Inc. • • RCA Custom Record Sales • • • ' Recorded Publications Laboratories • • • , Recording Studios, Inc. (RSI) Reeves Production Services • RKO Sound Studios • • • Ryder Sound Services, Inc. • • Satellite Film Service • • • Saunders Associates, Inc. Sheldon Recording Studios, Inc. Sonic Film Recording, Inc. • • • Sound 80 Inc. Sound One Inc. • • Sound Studios, Inc. • Synchro-Sound, Inc. • Telesound Studio • • • Titra Sound Corporation • • Townsend Production Service Inc. • • • United Recording Labs Inc. • • Universal Recording Corporation • • Robert Van Dyke, Inc. • • Variety Recording Studio • : Virco Recording. Inc. • , Warren Sound Studios, Inc. • • ' Allied Audio Visual Services • 1 David W. Baiter • 1 Cassette Recording Corporation • • , Cine-Mix Corporation • • Cineservice, Inc. • Consolidated Film Industries* • , Dialogue Teleprompting & Typing Service • The Directors Center • 1 Film Effects of Hollywood, Inc. • ; Film Expediting Corporation • BUSINESS SCREEN GUIDE TO SPECIAL FILM SERVICES (Complete addresses Follow Chart Listings) 'Indicates advertisers in this issue Art & Animation Effects & Opticals other 1 M c !E u 3 o *> cc O >^ 10 — i *> u c e c m o. c V u u 0) u V O. c » a. u ■6 o k- Q. C O to 01 ID E k- < 3 C >« f o. I o o a. OJ B o 2 >> 2 2 o .c Q. a. o 01 lA U "(5 u Q. O u c 1 Q. c OJ 01 u 1/) "5 (A o (A o 1 M 1 m •a 0< w o c 0) E I o 3 1 at) c o is 01 * o; > 01 «/) c •D O u 01 o 55 c o c 5 c o o c 1 a -e •o e ra c K E E iZ s 01 D. E O a. 01 01 1— £ 3 ■Jo *> c o o E o E a CO j film Reproductions in Print • Film Salvage Company • 1 Marilyn L Fnedel • • Industrial Audio Film Services, Inc. • • Peler Kunz • Lance Studios • Merlin Studios, Inc. • Metropolitan Edge Numberini Inc. • Northwest Helicopters Inc. • Opto Graphics, Inc. • Parachuting Associates, Inc. • B Program Services • • • ^t Jules Racine & Company, Inc. • B Carl Ragsdale Associates, Ltd. • B Rampart Studio • B f K Rockett Productions, Inc. • • • B Ross Cillney. Inc • • • • • • B Danny Rouzer Studio • • • • B Sage Studios, Inc. • B Louis Somerstein Inc. • B Stage 35/16 • • B Bill Stokes Associates • • B Superior Bulk Film Company • B Tyler Camera Systems • B United Research Lab Corporation • B VIP Color Center • • 1 1 Jack Chlsholm Film Productions Ltd. V The Color Stock Library Inc. B| Fotosonlc Inc. B Sherman Grinberg Film Libraries, Inc. Newstilm, USA Parachuting Associates, Inc. Stock Shots To Order, Inc. United Air Lines Film Library Ce el Motion Picture & TV Titling Service Cinema Research Corporation Consolidated Film Corporation • iitti fi!m Effects ot Hollywood ifii Hot Press Company. Inc. Knight Title Service of New York* Pacific Title & Art Studio • QQ Motion Picture and Television Titles 'jh TitleCraft 't> Title House, Inc. i).m National Recording Talent, Inc • hn Oscard Gage Agency, Ltd • 1 I :tl foreign Language Service Company' 1 . ■ 1 Eastern Video Production Services, Inc. • i • ; 1 ietlerson Productions • Lewron Television. Inc. • • Logos Teleproduction Center • Lynch Transcription Service • • Northwest Teleproductions Reeves Actron • • Rombei Productleni Corparatlon TV R, Inc. Tape House 47 Technicolor Vidtronics Tele Color Productions • Teletronics International Inc. • • Lis WGN Continental Productions Company ■ ■ I • • ^ % /L «9i f-rf^H'iir^ir' Stop the motion. Study the action. The new DelUR Cordless Remote Command® combines motion picture and film strip action in a single projector. Use it as a Standard 8 and Super 8 movie projector. Then, witii just a flick of the cordless remote control switch, convert it to a filmstrip projector, pulsing it frame by frame. Point up a missed signal in sports; stop at a complex technical feature; stress a sales point. Then go right back to movie mode. The Remote Command is the ONLY projector that allows you to combine both movie and single frame projection on the same film and still retain full brilliance on stop action frames without burning the film. Other features include fully automatic threading, frame-by-frame advance, reverse projection, fast rewind, room- light outlet, zoom lens, slow motion and variable speed control. Write now for full information and the name of your dealer. DellR Remote Command^ Model SbZR Dual Smm Projedor. 1 ess than $220.00 DeUUR! DeJur-Amsco Corporation, Depl. AV2, Northern Boulevard at 45lh Street, Long Island City. NY. 11101. Precision photograpnic, electronic, business equipment lor over 50 years. (ft Reg Trade Mark of DeJur-Amsco Corporation. Protected by U.S. and foreign patents Made in U.S.A. See the DeJur Remote Command at Photo Expo, Booth ii640 circle 123 on reatJer service card ^ ^IL, 1971 43 WHERE TO FIND SERVICES I ART AND ANIMATION AGS. I R. STUDIOS 425 N. Michigan Ave. Chicago. III. 60611 Phen*: 312' S27-4070 Branch office I83S S. Calhoun St. Fort Wayne, Ind. Ptwne: (219) 744.42SS Aaron Gordon, Preiidenl AIA PRODUCTIONS, INC. 47 VVeit 44th St. New York, N.Y. 10036 Phone: (212) YU 6-7469 Al Arnaut, President ATD, INC. CREATIVE SERVICES 1703 Embarcadfro Rd Palo Alto, Calif. 94303 Phone: (415) 322 3440 Del Laudel, President ANICAM 6331 Homcwood Ave. Hollywood, Calif. 90028 Phone: (2131 465-4114 Jack Buehre, President ANIMATION ARTS ASSOCIATES, INC. 1539 Race Street Philadelphia. Pa. 19102 Phono: (215) lO 3-2520 Harry E. Ziegler, Jr., President ANIMATION CAMERA WORKSHOP 8 West 40tK S> New York, NY. 10018 Phone: (212) 2394855-6 Jonas Mouber, President ANIMATION SERVICES, INC. 28 W. 44lh St. New York, N.Y. 10036 Phone: (212) 10 4-2551 John Bransby, President THE ANIMATORS, INC. 247 fori Pill Blvd. Pittsburgh. Pa. 15222 Phone: (412) 391 2550 Robert A. Wolcott, Production Super- visor A-V CORPORATION 2518 Norlh Blvd. Houston, Texas 77(X)6 Phone: (713) J A 3-6701 Wm. Bradley, Animation Director TEE COLLINS, INC. 2 West 45th Street, Suite 800 New York. NY. 10036 Phone: (2121 972-1820 Tee Collins. President COMPUTER IMAGE CORPORATION 260 S Beverly Drive Beverly Hills. Calil. 90212 Phone: (213) 278 5370 Regional tales office: 2475 W. Second Ave. Suite 4 Denver. Colo. 80223 Dolphin Productions 666 Sih Ave New York, NY. 10019 Allan Stanley. President CREATIVE ARTS STUDIO. INC 2323 4ili Street. N E Washington. DC 20002 Phone: (2021 832 2600 Edward C. Sanielmann, Account Execu- tive FILM PLANNING ASSOCIATES, INC 3O0 I 46"' ',I'r«-t 44 New York. NY. 10017 Phone: (212) 7559170 fr.incis Lee, President FILM SENSE, INC. 6430 Sunset Boulevard. Suite 618 Hollywood, Calil. 90028 Phone: (213) 461-3646 Les Goldman, Executive Producer/Pres- ident FRIARCRAPHICS, INC. 4B0S Frolich Lane Hyaitsville, Md. 20781 Phone: (301) 322 2424 Marvin J. Fryer. President A I. FRIEDMAN INC. 25 West 45th Street New York. NY. 10036 Phone: (2121 245-6600 A I, Friedm,in, President GRANATO ANIMATION PHOTOGRAPHY INC. 3 West 40lh St. New York. N.Y. 10018 Phone: (212; CH 4-4747 J.ick Granato. President GROUP 6, INC. 49 West 45th St. New York, NY. 10036 Phone: (212) 541-8300 Bernie Farbman, President HANNA-BARBERA PRODUCTIONS, INC. 34(X) Cahuenga Blvd. los Angeles, Calif. 90028 Phone: (213) 465 1371 Cable: HAN- BARB Branch offices: at Taft Broadcasting Company, 1906 Highland Ave. Cincinnati. Ohio Phone: (513l 421-1750 Cliff Weake ROBERT P HEATH PRODUCTIONS, INC 1627 Scott Avenue West Islip. N.Y. 11795 Phone: (516) 661-5935 Robert P. Heath, President F. HILLSBERG, INC. 421 West 54th Si. New York, N.Y. 10019 Phone: (212) PL 7-1525 Frank Hillsberg, President HUBLEY STUDIO, INC. 815 Park Ave. New York, NY 10021 Phone: (212) 744 8050 John Hubley, President I F STUDIO, INC 9 East 48lh St. New York, NY. 10017 Phono: (212) 758 4450 Edward Triccmi, President KEITZ » HERNDON, INC 3601 Oak Grovi- Dallas, Texas 75204 Phone: (214) LA 6-5268 L. F. Herndon, Preiident KEN KNUTSON ASSOCIATES 20 East Huron Chicago. Illinois 60611 (3121 943-351 1 Ken Knutton, President Craig Sakurai. Director of Photography Gayle Miller, Creetive Director LIBERTY STUDIO. INC. 238 I 36th Slifol r.L.-, York, NY 10010 Phono: (212) HA 1-3774 Anthony Lover, Preiident PAT. FILM SERVICES INC 630 Ninth Ave. New York, NY. 10036 Phono: (2121 247-0900 Fred Gray, Vice President Sales PACIFIC TITLE I ART STUDIO 6350 Sania Monica Blvd Hollywood, Calif. 90038 Phone: (2131 4640121 Gordon R. Hubbard, President/General Manager PEN & BRUSH STUDIO 45 West 45ih Slrccl New York, N.Y. 10036 Phone: (212) 586 2970 Frank Bucaria, Owner WILLIS PYLE PRODUCTIONS 781 Seventh Ave, New York, N.Y. 10019 Phone: (212) 246-9400 Willis Pyle, Owner HAL SEEGER STUDIOS, INC 45 West 45lh Sircel New York, NY. 10036 Phone: (212) 586-4311 Hal Seeger, President SEMPLE FILMS, LTD. 1079 Nelson Avenue Bronx, NY. 10452 Phone: (212) 992 5000 Jack S. Semple, President, Producer/ Director STANART STUDIOS J5 W. 45lh Street New York, N.Y. 10036 Phone: (212) JU 6-0445 St.in Popko, Owner TELEMATED MOTION PICTURES 8 W. 40th St. New York, N.Y. 10018 Phone: (212) LO 55341 Saul S. Taffet, Producer-Director VIDEART, INC. 62 Wesi 45lh Street New York, N.Y. 10036 Phono: (212) MU 2-2363-4 Hugo Casolaro. Sales Manager ZAPEL STUDIOS. INC. 615 N. Wabash Ave. Chicago. III. 60611 Phone: (312) 787-2755 Owi?n A. Zapcl. President CINOPTICALS. INC. 421 W. 54th Street New York. NY. 10019 Phone: '2121 757 8822 Normin Witlen. President CONSOLIDATED FILM INDUSTRIES 959 Sewdid St. Hollywood. Calif 90038 Phone: (2131 4620881 Telex: 06 7425 Cable: CONSOFIIM Dale Tate. Manager. Title & Optical W vision DESIGN EFFECTS. INC. 410 East 54lh Street New York. N.Y. 10022 Phone: (2121 751-5912 Larry lippman. President EFX UNLIMITED, INC 321 West 44th Street New York. NY. 10036 Phono: (212) 541-9220 Janos O. Pilenvi, General AAanager FILM EFFECTS OF HOLLYWOOD 1 140 Norlh Citrus Hollywood. Calif. 90038 Phonos: (213) 469 5808, 469-5242 Cable: FIIMEFX Don W. Weed, Vice President. Gem Manager FILM OPTICALS INC 421 West 54lh Street New York. N.Y. 10019 Phone: (212) PL 7-7120 Leon Levy. President HABERSTROH SPECIAL EFFECTS STUDIO 9 West 19th Street New York. N.Y. 10011 Phono: (212) AL 5-1827 Alex Haberstroh, President IMAGIC INC. 845 N. Highland Ave. Hollywood, Calif. 90038 Phono: (213) 461 3744 W JlOPi ,?!3) EFFECTS AND OPTICALS HOWARD A. ANDERSON COMPANY 5451 Marathon Si. Hollywood, Calif. 90038 Phono: (213) 463-0100 Howard A, Anderson, Jr., A.S.C.. Pros, ident CHANNEL FILMS, INC 4b Weil 45ih Street Now York, NY. 10036 Phone: (212) lU 6 4311 Harry Heim, General Manager CINEFFECTS INC. 115 W. 45th St New York, NY. 10036 Phone: (212) 246 0950 Hal Burnett, Sales Manager RAY MERCER t COMPANY 4141 Normal Ave. Hollywood, Calif. 90029 Phono: (213) 663-9331 George Rohan. Manager in Charge of Sales THE OPTICAL HOUSE 439 E. Erie Si. Chicago. Ill 60611 Phone: (312) 6428441 Edward A. Nielsen. Vice Presidonli General Manager THE OPTICAL POST INC 1540 Broadway New York. NY. 10036 Phono: (212) 247-6606 Les Price, President OPTIMUM EFFECTS, INC. 18 East 4Bth St. New York, NY. 10017 Phone: (212) 7558856 Richard D- Cullen, Piesident PACIFIC TITLE i ART STUDIO 6350 Santa AAonica Blvd. Hollywood. Calif. 90038 Phono: (213) 4640121 Gordon R. Hobb.srd, President & (jOn oral Manager coniinucil on page 4f lUKI iHol Ikol iilu rfi M ■n.'.' wc Wl iii lis ifiir M IB15 ipt ■T Hoc tl be Mh 1,(1 «l k u % I BUSINESS SCREE )tH ) HENNESSY MOTION riCTl'Rt> 900 PALM AVENUE. SOUTH PASADENA, CALIFORNIA 91030 TELEPHONE: (213) 682-2353/682-3611 January 29, 1971 ^Vlr. Albert Amatcau Foreign Language Service Company 7046 Hollywood Boulevard lullywood, CaUfornia 90028 )iar Al: The old maestro has done it igain! Walter Welsh telephoned yes- erday from Oakland to report on he first Kaiser showing of the tpanish version of "FAHREN- II IT 3300." He screened it at the vaiser Center auditorium for a .roup of about a dozen Spanish- peaking people from Mexico and aridus countries in South America, he reception was very enthu- iastic indeed; everyone thought the ilni was great, both from infor- lational and entertainment ic» points. And though they were athered to v\atch for anything iat might make it unsuitable for ny particular Spanish-American ountry they could find nothing ) criticize. And Walt added that he himself kcs the Spanish version overall ven better than the original ..ngiish-language picture. So, congratulations to you and our organization on a job I'll done. \s always, it has been a real lc;isure to work with a thorough offssional like vourself. \\ ith warm regards. Sincerelv, \ J. E. R. M(\Dougall Vice President AY WE HELP YOU WITH UNSLATION AND DUBBING? 'RITE ALBERT AMATEAU AT )REIGN LANGUAGE SERVICE OMPANY— OR CALL US AT 13/467-5128! Some important capabilities of a. Eastman Color Processing 35mm and 16mm. Including release prints and processing and printing Eastman Color Reversal Intermediate (CRI). b. Blow-ups 16mm to 35mm— with programmed effects and liquid gate. c. Optical Effects Everything from Anamorphic to Zoom. Quality controlled by the Eastman Electronic Color Analyzer. d. Titles Creative design— theatrical, TV, and non-theatrical. e. Work Print Duplicates 35mm and 16mm. Better quality, lower cost, speedier service than older methods. f. Super 8mm "State of the art" quality. Magnetic and optical tracks or silent. g. Filmstrips Major laboratory control for assured quality; includes availability and processing of 35mm ECO film for original photography. a. 16mm Color Reversal Ektachrome commercial film (ECO) and hi-speed Ektachrome (EF) film processing. Send for catalog of our complete capabilities and one of our handy film/footage/time calculators. rcle 131 on reader service card 1971 CONSOLIDATED FILM INDUSTRIES 959 Seward St., Hollywood, Ca 90038/HO 2-0881 circle 121 on reader service card HO 9-1441 45 niCDIM FILM SERVICfS, INC. 25&4 SOlh Avenue Hyetlivllle, Maryland 20781 Phone: (301) 773-7072 Dennis C. Pilgrim, President VPI SERVICES 410 E 63nd St. New York, NY. 10021 Phone: (2121 838-3900 Branch offices: 444 N. Wabash Chicago, til. Phone: (312) 644-5300 15)5 N. Western Ave. Hollywood, Calif. 90027 Phone: (213) 4«6-869l WESTHEIMER COMPANY 736 Seward St. Hollywood, Calif. 90038 Phone: (213) HO 68271 Joseph Wesiheimer, A.S.C., President EDITING AND FILM PRODUCTION SERVICES AllEGRO FILM SERVICE INC. 201 W. 52nd Street New York, NY. 10019 Phone: (212) 584-3057 Jerome G. Forman, President ARTSCOPE, LTD. 310 West 53rd St. New York, N.Y. I00I9 Phone: (212) 265-7420 Branch office: 53 Sayyelite Town Gulranwala, WEST PAKISTAN Phone: 4122. CD. Chaudhri Amin Chaudhri, President ATLANTIS FILMS, INC. 1733 Broadway New York, NY. I(X)I9 Phone: (212) 765-5230 Graham C. PUcc, President BERRY PRODUCTION SERVICE, INC. 101 West 57lh St. New York, N.Y. 10019 Phone; 1212) 246-4287 Branch office: Ball Pond Rd. East New Fairfield, Conn. 06810 Phone: (203) 746-1800 Sidney M. Berry, President CINE METRIC, INC. 35 West 45th St. New York, N.Y. 10036 Phone: (212) 582-5600 Lawrence Plastrik, President CINEMA ARTS ASSOCIATES, INC 263 West 54lh Street New York, NY. 10019 Phone: (212) 246-2860 Hans Dudelheim, President CINEMA ASSOCIATE PRODUCTIONS, INC. 234 Gunson St. East Lansing, Mich, Phono: (517) 332-2357 Normen J. Vlrag, President CITY FILM PRODUCTIONS 64 12 6Slh I'lace Queens, New York 11379 Phone: (212) 456-5050 John P. Gregory, Supervising Editor CLARION FILMS 1021 Ridge Ave. Philadelphia, Penn. 19123 Phone: (215) CE 6^5230 Net, Niederman, President COLUMBIA PICTURES 1438 North Gower Hollywood, Calif. 91335 Phone: (213) 462-3111 Cable: COLUM- FIIM Robert K. Hagel, Vice-President THE CREATIVE CIRCLE, INC. 45 West 45th St. New York, N.Y. 10036 Phone: (212) 265-6647 Klaus A. Werner, President JIM D'ARCY FILM EDITORIAL SERVICE INC. 200 West 57ih Street New York, N.Y. 10019 Phone: (212) CO 54290 Jim D'Arcy, President EAST COAST PRODUCTION, EDITORIAL & TECHNICAL SERVICES, INC 16 West 46th Street New York, N.Y. 10036 Phone: (212) 765-4556-7 Joseph Josephson, President EDITEAM, INC. 369 Lexington Ave. New York, N.Y. 10017 Phone: (212) 986-9327 Bernard Friend, President THE EDITING HOUSE 3-35 147lh Place New York, N.Y. 11357 Phone: (212) 359-0704 Julian Bergman, Supervising Editor THE EDITING PLACE, INC. 1733 Broadway New York, N.Y. 10019 Phone: (212) 765-5230 Graham C. Place, President/Director/ Editor FILMBUO, LTD 18 East 48lh St. New York, N.Y. 10017 Phone: (212) 688-3230 Bengt Sommerschield, President FILMPOWER 150 East 52nd St. New York, NY. 10022 Phone: (212) PL 8 8520 Morty Schwartz, President FILM-RITE, INC. 35 West 45lh St. New York, N.Y. 10036 Phone: (212) 246-0131 Edwin Picker, President FOGEL-EDIT 100 E. Ohio St. Chicago, III. 60613 Phone: (312) 7878090 John Fogelson, President/Editor FORUM III FILMS, INC. 120 West 44th St. New York, N.Y. 10036 Phone: (212) 765 8300 HY Goldman, President OALAN FILMS, LTD 35 West 45th St. New York, N.Y. 10036 Phone: (212) 582 7330 PrtuI GflUn, President/Editor/Director JOHN HORVATH INC. 150 East 52nd St, New York, N.Y. 10022 Phone: (212) PL I 2022 John Horvath, President KAP V FILMS LTD. 45 West 45lh St New York, N.Y. 10036 Phone: (212) 765-3375 Stephen Kambourian, President KENCO FILMS 619 West 54th St. New York, N.Y. 10019 Phone: (212) 867-8200 Mike Ross, Manager BILL KING EDITORIAL SERVICES 18 W. 45lh St. New York, NY. 10036 Phone: (212) YU 6-5707 William E. King, Owner P. LARSCHAN ASSOCIATES INC. 20 E. 46lh St. New York, NY. 10017 Phone: (212) 6825731 Philip Larschan, President GLEN McGOWEAN t SON, LTD. 161 East Grand Ave. Chicago, III. 60611 Phone: (312) 943-7742-3 Glen McGowean, President SAL MAIMONE INC. 16 West 46th St. New York, N.Y. 10036 Phone: (212) LT 14558 Sat Maimone, President MERCURY NEWSFILM 501 /Wadison Ave. New York, N.Y. Phone: (212) PL 2-2224 Benjamin S. Greenberg, President NELSON EDITING SERVICE 711 W. Capitol Drive Suite 104, Milwaukee, Wis. 53206 Phone: (414) 5620573 Cable: NES Regional office: Danville, III. Phone: (217) 446-5911 David Nelson, Chief Editor HARRY S. NOACK EDITORIAL SERVICES 9 Surrey Lane Bellmore, N.Y. II7I0 Phone: (516) SU 1-7731 Harry S. Noack, Owner FIMA NOVECK PRODUCTIONS, INC. 45 West 45th Street New York, N.Y. 10036 Phone: (212) 757-3138 Fima H. Noveck, President PAPP FILM SERVICE, INC. 156 East 52nd St. New York, NY. 10022 Phone: (212) 7571484 Tony Brischler, President/Treasurer POST PRODUCTION, INC. 18 West 45th St. New York, N.Y. 10036 Phone: (212) 9729800 Arnold Larschan. President RICK SPALLA VIDEO PRODUCTIONS 1622 N. Gower St. Hollywood, Calif. 90028 Phone: (213) HO 9-7307 Rick Spall, President Branch office: 301 West 45th St. New York, NY. 10036 Phone: (212) 265-4646 WILL SHAW ASSOCIATES 3 East Huron Stf««t Chicago, III. 60626 Phone: (312) 787-0110 SMYTTY'S ROOM 235 E. Ontario Chicago, III. 60611 Phone: (312) 337-3072 John D. Sasso, Business Manager SYNCHROFILM SERVICES INC. 25 West 45th Street New York, NY. 10036 Phone: (212) CO S-7I8I-2-3 Irving Sachs, President TELIC STUDIOS DIV OF TELIC INC 430 Ninth Ave. New York, N.Y. 10036 Phone: (212) JU 2-3480 Elwood Siegel, President TELE-CRAn FILM SERVICE, INC 630 Ninth Ave. New York, NY. 10036 Phone: (212) CI 5-4909 Irene Halpern, S.^'es Pep'e^entative FILM STORAGE AND HANDLING SERVICES AFP DISTRIBUTORS, INC. 1540 Broadway New York, N.Y. 10036 Phone: (212) 582- 1 900 Robert Gross, President BEKINS FILM CENTER 1025 N. Highland Ave. Hollywood, Calif. 90038 Phone: (213) 466-9271 Edward R. VanOorn, Manager BONDED FILM STORAGE Bonded Park Fort Lee, N.J. Phone: (212)661-7600 E. Kandel, Eiecutive Vice President BONDED T.V. (Film Distribution) 535 West 46th St. New York, N.Y. 10019 Phone: (212)661-7600 Phil Teneriello, General Manager RELEASE PRINTS INC. 35 West 45th Street New York, N.Y. 10036 Phone: (212) 582-5600 Lawrence Plastrik, President TAPE FILMS, INC. 619 West 54th St. New York, NY. 10019 Phone: (212) 867-9590 Charles A. Ahio, General Manager Branch office: 5400 Cahuenge Blvd. North Hollywood, Calif. 91601 Phone: (213) 985-7010 Robert S. Aller, AAenager FILM TREATMENT INTERNATIONAL FIIMTREAT/ PEERLESS FILM PROCESSING 250 West 64th St. New York, N.Y. 10023 Phone: (212) 7992500 Branch office: 829 N. Highland Av«h| Hollywood, Calif. 90038 Phone: (213) 466^41 Marvin A. Bernard, Vice President, tional Seles continued on page 46 BUSINESS SCRE Now we have it altogether... Complete post production film laboratory services for motion pictures, Super 8 mm and f ilmstrips... Under one roof... OTION PICTURES 35nim and 16mm (•duction and contact ! printing including lazeltine timing and complete finishing facilities . . . supervised by one group of technical specialists . . . and one customer service department vpi COLOR CENTER IS an inline, onelme operation from start to fin- ish—fully integrated technically. The extraordinary diversity of to- day's audiovisual techniques has made scattered post-production facilities obsolete. It is no longer practical to ship your pre-print and original material from one place to another, often to be duplicated on incompatible equipment. Your requirements may change — from slide and filmstrips to motion picture lab services in 35mm. 16mm and 8mm film formats: titling to optical effects: Technicolor Super 8mm cartridgmg to final printing and distribution. Now vpi color center does it all. Send for our 17 page Post Production Price List. NEOA-nve jr^iamoj, cwS^ STAMC PMCTb^,K,«f»KY opn>:>«*_ HEMC«tS ART ontact and reduction, optical and magnetic printing including all types of cartridges. jthorized Tectinicolor cartridge licensee. COLOR (KNTKR FILMSTRIPS SLIDEFILMS Filmstrip photography, answer prints including 6008 processing, release printing and cutting, canning and cartridge loading. An EleclrograpriiC Corporalion Service 410 Easi 62nd Slreel. New York, N Y 10021 1212) 838 3900 circle 157 on reader service card PRIL, 1971 47 WHERE TO FIND SERVICES FILM TREATMENT i*t Piviiion PARK AVENUE SCREENING 445 Park Ave. New York, N.Y. 10022 Phono: (212) 581 7876, 7877 Theresa Ramss. Manager PREVIEW THEATRE. INC 1600 Broadway New York, NY. 10019 Phone: (212) 246 0865 Jacqueline M. Carey, Screenirsg Room Manager JOHNNY VICTOR THEATER RCA Eahibition Hall 40 W. 49th St. New York, NY. 10020 Phone: (212) 586 3000 Ext. RR 3058 BOULEVARD RECORDING STUDIC 609 N. laSalle Si. Chicago, III. 60610 Phono: (312) 944 2752 Hal Kaitchock, President CBS COLUMBIA RECORD PRODUCTIONS 49 East 52nd St. New York. NY. 10022 Phone: (212) 7654321 Tom '^an Gessel, A^rsager Nation* Sales SOUND RECORDING 1 I CINEMA RECORDING CORPORAT ^ 21 West 46ili Si New York, NY. 10036 Phone: (2121 582 3745 James G.iffnev, President AERCO Box 171 Pcnnsauken, N.J. 08110 Phona: (609) 663 8154 Glenn B. Farnsworlh, Owner AGENCY RECORDING STUDIOS, INC. 20 North Wacker Dr. Chicago, 111. 60606 Phona: (312) CE 6-3632 John G. Garamoni, President AQUARIUS SOUND TRANSFER WEST 120 West 44ih St. New York, NY. 10036 Phone: (2121 LT 1 0123 Branch office: Aquarius Sound Transfer East 150 East 52nd St. New York, N,Y. 10022 Phone: (212) 371-4626 Bill Blake, President ARIES SOUND INTERNATIONAL CORPORATION 245 East 63rd St. New York, NY. 10021 Phona: (212) 838-4940 Steven Wellner, President ARTSCOPE, LTD. 310 West 53rd Si New York, NY 10019 Phone: (212! 265-7420, 265 9727 Branch office: 53 C Satellite Town Guiranwala, WEST PAKISTAN Phone: 4122 Amin Qamar Chaudhri, President, Pro ducer-Director C. D. Chaudhri, General Manager (Pakistan AUDIO TECHNIQUES INC 12 E.isl 46lh Si New York, NY. 10510 Phone: (212) 697 7247 Howard M. Lawrence, President AUDIO TRANSFERS. INC 254 West 54th St. New Ycrk, N.Y. 10019 Phone: (212) 265 6225 Mark Wortreich, President BEll SOUND STUDIOS CORPORATION 237 West 54th St. New York, NY. 10019 Phone: (212) 582 4812 Cable: lECTRO- SND-NYK Irv Jerome, Vice Presidanl, S«ln pmii' BUSINESS SCREI Read about our fight in Sixteen Dirt can ruin a film. And our business is printin.i; and processing 8mm, Super 8mm and l6mm for motion picture release prints. That's why we've put a highly so- phisticated air-control system in our printmg and pnxessin.i; rooms, cart- ridge loading room, and every room where your film is exposed to air. In this laminar-flow system, air comes from thousands of tiny holes against film pollution and Eight. in the ceiling. It forces dirt and dust particles down to the floor level and out the exhaust exits. That's why we've recently installed a unique prc-coat water filtration sys- tem in our processing department. Unique because this system filters water to one-millionth of a meter. Re- sult: Incredibly pure water. Dirt. We won't let it pollute your films. CINE MAGNETICS FILM LABORATORY \ DIVISION C» CINE MAGNETICS. INC. (,50 Hdktcdd Avenue Mdmaronpck. N V 10S43 (9141 698-3434 New InfkReteiMnnCenler lOS E 4Slh Sr l.'l.'l hfl.vj^Rn Circle 116 on reader service card JVN NOW TO BE "ON LOCATION" FOR ONE OF THE 1971 FILM PRODUCTION WORKSHOPS IN THE GIANT REDWOODS OF NORTHERN CALIFORNIA j THE ONLY INTENSIVE TWO-WEEK COURSE IN PROFESSIONAL FILM MAKING - TAUGHT BY PROFESSIONAL PRODUCERS, DI- RECTORS, CAMERAMEN, SOUNDMEN AND EDITORS. 'hands on" course, where students "learn by doing ' — working with professional production ipment under the close guidance of experienced film makers. EMATOGRAPHY, SOUND RECORDING, LIGHTING, EDITING. DIRECTION for all types of 16mm IS; Television, Educational. Industrial, Travel. Documentary, etc. 12 days, 10 hours of training each day — 120 total hours. All equip- ment, film, room and board included in the low tuition fee. ) WORKSHOPS THIS YEARI JUNE 1-13 AND SEPT. 8 20, 1971. TOTAL COST: $495.00. Write or ne now for details and enrollment application. Film Production Workshop. CAMP tOMA MAR, AA MAR. CAIIF. 94021. Phone (4151 8790710, circle 130 on reader service card before you buy any color processor, ask yourself these questions: How long iloes it take to warm up? Normally it takes most processors 3 to 4 hours to get from ambient 70 to the re- quired 100-110 . With a Treise Color Proc- essor, warm-up takes only 20-45 minutes. (Think how much valuable time you save!) Once on temperature, does it stay on temperature? Treise Processors feature a unique "propor- tional control" system that maintains a close watch over the temperature and provides just the right amount of heat to maintain it at all times. There is no "stop 'n go," no wide fluctuations of temperature. Thus a Treise Processor is more economical to run than any other processor. Does it provide consistent quality? No other processor can assure you such un- varyingly consistent quality and performance — end to end, side to side, roll to roll, day to day! This is the kind of performance you should demand ... and can fake for granted when you buy from Treise. Does it "cut corners" to feature a "cut-rate" price? Treise Processors meet or exceed all film manufacturers' specifications. All chemical solutions are pump recirculated and filtered. All moving parts in the drive system run on ball bearings. All components are the finest that money can buy. How easy is it to maintain? When it comes to maintaining a Treise Proc- essor, there's frankly very little of it. When necessary, however, you'll find that it has been designed with service in mind, for ex- ample, the film racks are removable without the use of tools and without disturbing thread-up. Moreover, all pumps, filters, etc., can be easily inspected and replaced in a few minutes, instead of the usual 2 to 3 hours delay! Write tor catalog on our complete line ol Color and B&W Processors! REISE ENGINEERINGJNC. 1941 First St. • San Fernando, Calif. 91340 circle 156 on reader service card 51 SPECIAL FILM SERVICE ioniiniuJ WHERE TO FIND SERVICES f PARACHUTING ASSOCIATES, INC 5300 Sunn Won.d Blvd Suile 207 los Angelei, Calif. 90039 Pheiw: (2131 4447124 Dave Burl, President PROGRAM SERVICES 215 Wcii Chicago Ave. Chicago, III. 60610 Phone: (312) 337 3430 Frank Jonci JUIES RACINE I COMPANY, INC 521 F.dh Ave New York, N.Y, 10017 Phem: (212) 687-3060 CARl RAGSOAIE ASSOCIATES, ITD 321 E«5l 45ih Si. New York, NY. 10017 Phone: (212) 8677651 Carl V, Ragsdale. President RAMPART STUDIO 2625 Temple Si. los Angeles, Calif. 90026 Phone: (213) 385-3911 Larry Sullivan, General Manager F. K. ROCKEn PRODUCTIONS, INC. 5451 Laurel Canyon Blvd. North Hollywood, Calif. 91607 Phone: (213) 985-1090 Jay Price, Sales Manager ROSS-GAFFNEY, INC. 21 W. 46th St, New York, N.Y. 10036 Phone: (212) JU 2-3744 Charles R. Barnetl, Vice President & General Manager DANNY ROUZER STUDIO 7022 Melrose Ave Hollywood, Calif. 90038 Phone: (213) 936-2494 Danny Rourer, Ov/ner SAGE STUDIOS, INC. 243 East 84lh St. New York, N.Y. 10028 Phone: (212) 988 OSOO James Miller, President LOUIS SOMERSTEIN INC 16 W. 46lh St. New York. NY, 10036 Phone: (212) 582-9153 Louis Somerstein, President STAGE 3S/I6 INC 124 Last 36Th St. New York. N.Y. 10OI6 Phone: 1212) 532-1490 Karl Faller. Vice ProtldenI, Selei Bill STOKES ASSOCIATES 'j64? D/or St. Dallas. Taias 75206 Phono: (214) 3630161 Bill Stokes, President SUPERIOR BULK FILM COMPANY 442 N Wolli :,l Chicago, III. 60610 Phono: (312) 644 4448 G. R. Burke, Manager TYLER CAMERA SYSTEMS Phones: Hollywood 1213) 466 1666 New York -(212) 830 5833 Minneapolis (612) 336 5250 Miami -(305) 757-59B8 Philadelphia-(215) 724 5300 Deiroit-(3l3) 455-0500 Melbourne. AUSTRALIA-90-2308 Mexico City. MEXICO-514-5801 Toronto, CANADA-(41*) 920-5424 London, ENGLAND 01-452 8090 BE. AS. 01223-2323 UNITED RESEARCH LAB CORPORATION 681 Filth Ave. New York, NY. 10022 Phone; (212) PL I 4663 George Adams, President VPI COLOR CENTER 410 E. 62nd St. New York, NY. 10021 Phone: (212) 838-3900 Branch offices: 444 N. Wabash Chicago, III. Phone: (312) 644-5300 1515 Northwestern Ave. Hollywood, Calif. 90027 Phone: (213) HO 6 8691 STOCK SHOT LIBRARIES JACK CHISHOLM FILM PRODUCTIONS LTD. 4 New St, Toronto, Ontario, CANADA Phone: (416) 925 2281 John Davie, Director THE COLOR STOCK LIBRARY INC. 7934 Santa Monica Blvd. Los Angeles, Calif. 90046 Phone: (213) 654-9550 Lem Bailey. President FOTOSONIC INC. 15 W. 46lh St New York, NY. 10036 Phono: (212) 586-0355 Leo Steiner, President SHERMAN GRINBERC- FILM LIBRARIES, INC 630 Ninth Ave. New York, NY. 10036 Phone: (212) 765-5170 Bernard Chertok, Vice President Branch office: 1040 N. McCadden PI. Hollywood, Calif. 90038 Nancy Casey. Chief Librarian NEWSFIIM, USA 21 West 46lh St New York. N.Y. 10036 Phonoa: New York (212) 757-4970 Chicago-^(3l2) RA 6 8693 Washington (202) 628 7668 los Angeles (203) 5454337 Richard S, Milbauar, E>oculiv« Producer PARACHUTING ASSOCIATES, INC 5300 Sam.. Mqii.c^ BIviI Suite 207 Los Angeles. Calif. 90029 Phono: (213) 464 7124 STOCK SHOTS TO ORDER. INC 663 f.dh Ave New York. NY. 10022 Phone: (212 CI 61626 UNITED AIR LINES FILM LIBRARY 626 Wilsh.re Blvd. Suite 804 Los Angeles. Calif. 90017 Phones: los Angeles-(213) 482-3620 New York-(212) 922-5225 Chicago-(3l2) 726-5500 Washington, DC -'202 737-6830 TITLES FOR THE FILM CE-El MOTION PICTURE t TV TITLING SERVICE 160 West 46Ih St. New York. NY. 10036 Phone: (212) CI 6-6585 George Zamurul. Owner CINEMA RESEARCH CORPORATION 6860 Lexington Ave. Hollywood, Calif. 90038 Phone: (213) 461-3235 Cable: RE- SEARCH Harold A. Scheib, President CONSOLIDATED FILM INDUSTRIES 959 Sew.ird Si, Hollywood, Calif, 90038 Phone: (213) 4620881 Cable: CONSO- FILM Dale Tate, Manager Title 8i Optical Dcpl. FILM EFFECTS OF HOLLYWOOD 1140 North Citrus Hollywood, Calif. 90038 HOT PRESS COMPANY, INC 2 West 46lh St. New York, NY. 10036 Phone: (212) CI 5-6350 Bob foster. Production Manager KNIGHT TITLE SERVICE OF NEW YORK 145 West 45lh Si. New York, NY. 10036 Phone: (212) CO 5-2080 George A. Mayer. President PACIFIC TITLE t ART STUDIO 6350 Santa Monica Blvd. Hollywood, Calif. 90038 Phone: (213) 464-0121 Gordon R. Hubbard, President/General Manager OO MOTION PICTURE AND TELEVISION TITLES ^Jr W, 46lh SI, New York, N.Y. 10036 Phono: (212) CI 7-2126 Marc B, Shoib, Soles Manager TITLE-CRAFT 1022 Argyle St. Chicago, III. 60640 Phone: (312) RA 8 4821 Adelo Soict, Owner TITLE HOUSE, INC 723 Seward M Hollywood, Calit. 90038 Phono: (213) 4691663 Keith D. Allan, President TALENT AGENCIES NATIONAL RECORDING TALENT, 730 Fifih Ave New York, NY. 10019 Phono: (212) 757-6440 Harold W. Lustig. President OSCARDI/CAGE AGENCY, LTD 19 West 44th St New York, NY. 10036 Phone: (212) YU 6 8470 Fifi Oscard. President TRANSLATION FOREIGN LANGUAGE SERVICE COMPANY 7046 Hollywood Blvd. Los Angeles. Calif, 90028 Phone: (2131 HO 7-5128-9 Albert J. Amaleau. President, Man* ing Director VIDEOTAPE AND TRANSFERS EASTERN VIDEO PRODUCTION SERVICES, INC. 210 East 49th Si New York. NY. 10017 Phone: 212l 6888166 Regional sales ofltce studio: 423 East 90th St. New York, N.Y. 10028 Philip McEnemy, President JEFFERSON PRODUCTIONS 1 Julian Price Place Charlotte, N.C. 28208 Phono: (704) 333-8832 Regional office: The Penthouse 501 Fifth Ave New York, NY. 10022 E. Grey Hodges, Managing Director LEWRON TELEVISION, INC 441 West 53rd St. New York, NY. 10019 Phone: (212) 765-1500 H, Rodomista, General Manager LOGOS TELEPRODUCTION CENTER 3620 South 27ih St. Arlington. Va. 22206 Phone: (703) 671-1300 E Paul Aberi, Operations Manager LYNCH TRANSCRIPTION SERVICE 86 lerry Rd- Smithtown, NY. 11787 Phone: (516) 265 0404 Robert A. Darners, President NORTHWEST TEIEPRODUCTIONS 44S5 W. 77lh St. Minneapolis. Minn. 55435 Phone '612! 927 4084 Branch office: 3930 N. Pine Grovo Chicago, III. 60613 Phono: (312) 525-8969 David Herman, National Sales Marsaf 52 BUSINESS SCREE iVHERE TO FIND SERVICES VIDEOTAPE AND TRANSFERS tronlinucd) REEVES/ ACTRON 565 Fifrh Ave. New York, NY. 10017 Phone (212) 687.6586 Brad Stewart. Gencr.it Manager ROMBEX PRODUCTIONS CORPORATION A subsidiary of OuArt Film Labs 245 West 55ih St. New York, NY. 10019 Phone: (212) 7573681 Richard S. Marcus, President TV-R, INC. 556 West 54th St. New York, N.Y. 10019 Phone: (212) 2474 150 Ernesto Batleste, Sales International TAPE HOUSE 47 1020 Broad St. Newark, New Jersey 07102 Phone: (201) 643-9100 Branch office: 711 Fifth Ave. New York, N.Y. 10022 Herbert T. Green, Vice President-Gen- eral Manager TECHNICOLOR VIDTRONICS 855 North Cahuenga Blvd. Hollywood, Calif. 90038 Phone: (213) 466-9741 Cable: TELEX 674764 Branch office: 342 Madison Ave. New York, N.Y. Richard Blanco. Vice President-Sales TELE-COLOR PRODUCTIONS 708 N. West St. Alexandria, Va. 22314 Phone: (703) 683-3203 Regional office: 241 West "G" St. San Diego, Calif. (7)4) 233-6513 William E. Davis, Market Manager TELETRONICS, INTERNATIONAL INC. 220 E. 51st St. New York, N.Y. 10022 Phone: (212) PL 8-1750 Chuck Manno, Vice-President/Sales Manager WON CONTINENTAL PRODUCTIONS COMPANY 2501 West Bradley Place Chicago, III. 60618 Phone: (312) 528-2311 Bradley R. Eidmann, Executive Vice President & General Manager HEAR HE GOLDEN >A/ORDS OF OrT00LK\E THE SILVER SULPHIDE SOUND TRACK DEVELOPER SINGLE APPLICATION GOES TO OPTIPVIUM IN ID SECONDS REQUIRES NO MIXING APPLIES DIRECTLY FROM BOTTLE HAS UNLIMITED SHELF LIFE r OPTOLENE 3- 2 - ••* i ./^ k k \ - >i pv prr^ ■••A 9 - r ^ k. 3- / f .^ Ik ^ \ 1 s - _ ■»/-»»-% i '^ \\ 6- /ooi=> 1 fl - , SINGLE APPLICATION 1' 1 \ 10 - 1 \ 1 1 A sohi 200 I 400 I 700 I 2 3 4 5 6 7 8 too 300 500 tkhi •••• ORIGINAL B WtNO POSITIVE TRACK 2 65 OENSI TV ^^ 7389 SILVER SULPHIDE TRACK OBTAINED WITH oi'TOi.nst: OI=»"rOL, N. ^Ii4 WAGE STREET f-'MILADELPHIA. PA 19 103 2 10 0 C 9 3 18 1 RIL, 1971 circle 146 on reader service card 53 I came He saw I conquered. The Fairchild Seventv21 A portable, compaci, allachecase sized Super 8mm sound cartridge motion picture projec lor that sets up m seconds Remarkably simple to operate, the Seventy 21 uses the continuous loop "pop m" Movie Pak* cartrirtqe lo eliminate all thread ing and handling of the film II you're looking lor a better may to win someone over lo your side, write Fdiichiiri lor details F=^\IRCMIL.O induvtil.ll PllHllKtS UlVIMflll ;'.M.ill Oi .CuiiiMi.ii l I I , M V It /?' I ■ ",it,i H(,.i >{|.im P (U '(1(1 ox STANFORD SOBEL /A 'ARADOX: It \ou want lo he hot conmiercially, you have to stay cool creatively. This month's column hegins vMth the ahove golden rule, which at one time was on my wall along with sev- eral other equally choice gems, known collectively by my colleagues as "So- bers Cynical Selling Rules." These incUiilecl such masterpieces as these: The hi)>t>i-r the talk, the smaller the hiidcet. The more entertainin}; the sales- man does, the less the chance of KettinK the job. ,\iul iin own favorite: % Our best verbal guarantee is the solemn, moral committment of a client you trust implicitl.>, ac- companied h\ a written purchase order. Almi>st e\er\ producer who ever stepped into the office and read these rules on m\ wall wanted a complete set for his own office walls. At one time. I thought I would put them to- gether as an ad. offering them free lo readers. But then I realized there would be so many requests for copies, I would have no time for script writ- ing. like all writers. I have some pericxis of intensely busy writing activity, and others of comparative idleness. Be- cause there is no predictable pattern to these cycles, it is difficult to plan vacations, turn down script.s you don't really want lo write, or manage cash flow in a sensible manner. This point was brought home to me recently when I met with m\ account- ant, anil learned lo my astonishment that 1 had h.id a very giHxl \e.ir. Ret- rospective analysis established what had happened, l-arly in the year, .mtic- ipating dillicult times u> come. I had taken .i great m.in\ sm.ill. low biidgel jobs of the kinil th.il in giH>d ye.irs I 01 31 Circle 128 on reader service card 54 often bypass. Then, for no reason th: 1 can determine— even in restrospw — I also received ms usual number assignments. The incredible result? . a very good year financially. One reason that I expected a ba year and accordingly, started takin smaller, less profitable jobs early i the year was that I had competed f( a couple assignments on which I ha lost out. In lx)th cases, good friea received the a-ssignments. and in bol ^ cases, the producers went into Cha| ter Eleven, leaving the writer holdir the bag for those big, high budgi scripts. At the time. I was chuggin along on a low-budget training scric writing a slide film a week for twelv weeks, and being paid for each serif as it was delivered. None of this proves that 1 am te ribly smart — just lucky, at least fl this case. 1 was so depressed by m '^ getting a big script assignment that didn't trim my grape vines in Febn ary, and as a result, our wine turne: when we tried to cask it last fall. No' you know how badly 1 wanted thofjf"' assignments I was fortunate enoU| not to get. I mention this business of ginxl fo tune because usually it is difficult f( the average person to evaluate, ar for the writer, it is absolutely impw sible. Most things that have been bles ings for me professionallv have a rived in the guise of calamity. I coul write an entire column on the subjc^ of calamity, and another, on deprd sion. I think the reason most profc sional writers have difficulty recogni ing good fortune is that they a depressed so much of the time — f( cither gixxl or bad, reasons. Writers are depressed, obviousi when they want a job and don't get ! but they arc equally depressed wh< they don't especially want a job. ar they do get it. Then they must wri something they didn't really want write in the first place. Writers are depressed also when thi get jobs with short deadlines, becau' It nie.ins the\ h,i\e ti> work nights ar weekenils to complete and hand the job on lime. It means also ihi have to scrimp on quality to deliv' the script by the deadline. On tl other hand, writers arc equally d pressed when they gel jobs with plen of lime lo do the writing, Ix-c.iusc means they wnn'l be paid for a lot BUSINESS SCREC :iil iiu . and will h:ivo to stretch their iiHKV ami manage it fnigalh until i\.>icing time rolls around. Depression hits writers when they ,riic a TV pilot and it isn't sold, be- ,uisc it means they won't be getting •lose nice big regular checks. But it 1m> hits them when the TV pilot is i>kl because it means the> will have < ;jrind out those formula series plots. Ixiruloning other accounts to be picked p b\ other writers, because they're \i busy to service them properly. U riters are depressed when they get K- contract for a complete five day lies conference because it takes so uich time out of the year, but they re even more depressed if a sales icciing they wrote last year goes to inieone else this year because the lieiit or producer wanted a change t altitude, approach or writing style. \s you can see. I understand all K-.e kinds of depression, and I've Mined to cope. Strangely enough. i>ucver, it seems to me that the worst irul of depression comes from suc- ( >ne depression-inducing situation \e experienced many times, but I on t really understand it, despite the ici that it's familiar and recognizable > .iinone who's been through it. This the feeling at the end of a successful leeimg — especially a long one, such ^ ,1 five day sales conference. Every- ling has gone well: the client is de- ghted. The equipment has worked. kI if it failed, it was repaired quickly 1 th.it the audience did not realize. he last member of the audience has -uled out. congratulating you as .ives. w the producer, the writer, the manager, and the crew are sit- iie together in a circle listening to e List reel of walk-out music. It IS through the machine, the sound An clicks off the amp, and everyone !iddenly is silent. A strange pall of .whaustion and satisfaction settles over liC group. It's time to pull down the jreens, strike the sets, roll up the ripfilms. re-wind the movies, take ,ake-up off the cast, but the group St sits there in silence. Absolutely 'erybody feels absolutely devastated r absolutely no reason at all. It's a attering experience. I have learned that the best thing do at that point is to offer to buy round at the bar, but somehow, at doesn't help. There is no other :uation quite so deadening — except le: the exp)erience of depression hen your play closes after two per- rmances and bad reviews. For a long time. I puzzled over this irious paradox that both success and Some Sound Siidefilm Advice Here's a free booklet, that gi«es not only sound advice, but visual advice for slidefilm producers. It IS filled with helpful information tor easier, more economical preparation of your filmstrips. Send today for "Colburn Comments on Sound Slidetilms." GEO.W. COLBURN LABORATORY, INC. 164 N. Wacker Drive • Chicago. III. 60606 Telephone (area code 312) 332-6286 circle 119 on reader service card bebell MOTION PICTORE LAB DIVISION SILVER TRACK APPLICATES SOUND ON EKTACHROME 7389 PRINT STOCK Now you can get KODACHROME SOUND QUALITY with the advantages of Lower Picture Contrast & Faster Service. bebell MOTION PICTURE LAB DIVISION 416 West 45 St. New York 10036 PHO\E:(2l2) 245-8900 circle 106 on reader service card 'RIL, 1971 55 ESKAY IS THE OPTICAL HOUSE In The Midwest PROV/D/NG • Optical Effects • Animation Photography • Aerial Image Titles • Liquid Gate Blow-ups • Film Strips • Slide Duplication • Color Reversal tnternegatives (C.R.I.) • Full service for producers The most completely equipped and competently staffed optical end animation house in the midwest. continued FDLM f?.ERVnCIFf§ 540 North lab* Short Otlv« Chicago. Illinoii AMI1 Oil. 447.6350 Circle 127 oti reiider service cdrd Paradox failure producj the same kind of deep depression. Finally I found a clue from ihe two experiences. In a play, you give up a year of life, and when it folds you waleh thai >ear yo down the dr.iin. I Ihink \ou should get \our stage failures t>iu of the way when \ou're young hecause >t)u still have no appreciation for just how precious a lull year of your life can he. It's twicc' as important at thirty as it is at twenty- five, and ten limes as important at forty as it is at thirty. The arithmetic works that way for sales nieelings. tiH). I think. If you write a good movie, the print e.xists afterward: you can show it, getting pleasure and a sense of success from it long after the premiere showing. With a good song, you can play it repeat- edly. A hook can he read again and again, and with each reading sou re- create the experience of success. But with a sales meeting, it's some- what like a play. When a play closes or a sales meeting ends, that's it — my friends — it's over. No record remains. Even if you tape the meeting, it's still "Goodhye Columhus" because no sane man will sit down to listen to five days of tapes to recreate a feeling. "Vou can't take pictures during a meeting, and even if you publish a newspaper afterwards, it's only a partial record of the event. It helps, but it's not enough. In a sense, no matter how successful a .sales meeting is. it is still a failure: it cannot be brought back to life again. This paradox is true also for travel- ing shows. When the hist show is over, the last trunk closed and the last truck driver dispatched, you then look at each other and say, "Well, that's it. Now what?" The following Monday vou find yourself in your office push- ing paper from one side of the tiesk to the other, remembering how cxcil ing the show was. Boy, do you evi feel rotten! By a craftily executed aria da ca, we have returned to my original thesi that It is very important to keep bus; When vou're realK bus\. you j haven't the lime to be depressed; least, you haven't the time to be pressed right now. It all has to bottled up and preserved for a ti when you have leisure and can affoi the luxury of depression. If you want to stay hot commci cially, you have to keep cool c atively. That really means that yi have to do the best job you can each job. whether it's one you wan or not. whether it's high budget or lo' whether it's interesting or dull, means also that you can't try to re the future. I've had some of the wildi and most unpredictable years, in te of work-load and material contetll with absolutely no logic or reason hind them. For several years, I was doing film] on engines — two cycle versus foi cycle, diesel versus gasoline, selling advantages of two-cycle diesel. sho' ing how to service the engine, ad ii liniliiin. I became a flaming expert engines, and it kept my children ii nursery school. Two years ago I had a sudden in explicable run on films about kidneys No kidding. In my books. \9M wa "The Year of The Kidney." I did ; professional medical film on cancc of Ihe kidney, a lay film on the ar tificial kidney, a professional film o renal insufficiency, and a lay film 01 kidney transplants. No two of the* pictures were at all related to eaci other. They were not for Ihe sami producer, for the same audience Uotm Pictnit TtHtt • Scm OmI M fM titin . Fihialiw Cm . fM mmt^mn • S*> rmmm • jMftt Un hiwitilii . Uw Cks keep you in the dark regarding his asons for having you write the iript. Oh. well, everyone has his own tile games he likes to play — including riters. After all, games are just an- her way of keeping \our creative K>\. and you alreadv know wh\ that's ip<.>rtant for a writer — or for anyone. Panulox is a rci;iiliir column on the jiliu scene, from llw special viewpoint of the writer. Stanford Sohcl is a professional scriptwriter for both television anil film protluc- ions). c^^ & c; INSERTS STAGECrPOa \^ MCIUTIESAVAILABU m SPECIAL PHOTOGRAPHIC EFFECTS ^ ' OPTICALS FOR TELEVISION ^ b MOTION PICTURES C r 663-9331 J/i tP- * Cc5; tItIes c^^ ^ c , 4241NoniialAva, < Hollywood,Calif.90029' circle 139 on reader service card zvhen you bring your dailies in at 2 a.m., a *'sheleton'* ujon't meet you at the door S>-Vf''»'^-' * '-^'^< We think that when you stay up to all hours completing a day's shooting, you deserve the same quality service as someone who shoots during more conventional "banker's hours'.' That's why we decided that our customers wouldn't have to put up with "skeleton crews" or "limited service schedules." 24 hours a day, 'round the clock, Cineffects Color Laboratory is manned by three complete staffs of skilled laboratory craftsmen. Including supervisory and maintenance personnel. Day or night, we provide the best In additive color printing and processing. Day or night, your film has access to our Hazeltlne Color Analyzers and experienced timers. Day or night, we'll blow up your 16mm film to 35mm with the proficiency we're noted for. Day or night, we'll give you the fastest service on quality processing of your 16mm and 35mm color negatives or your release prints. Day or night, your Color Reversal Internegatlve will be printed on our liquid gate optical bench ... a Cineffects process that gives you a VISIBLY SUPERIOR INTERNEGATIVE. So when you bring us your film at 2 a.m. and want it ready by 8 a.m., you needn't be scared to death it will be at the mercy of a skeleton crew or restricted service. While you're getting some much needed sleep. Cineffects Color Laboratory will be working to meet your deadline with the most complete line of 'round-the-clock services in New York. cf C//7 Gffects CO /or /a b oratory inc. 115 West 45th Street, New York, N. Y. 10036 Subsidiary of NATIONAL SHOWMANSHIP SERVICES, INC. circle 115 on reader service card fML. 1971 57 Reela's 8MM facilities aren't just ta k. Weil take care of your needs right now A ew How do you want your 8MM ? Super or standard -' Color or black and white? Optical or contact printed ? Silent or sound ? Magnetic or optical track? Do you need complete lab work or just loading ? How about titles ? Music? Optical effects? Reela does it. Our facilities are the most sophisticated in the world . . . in layout, in equipment, in techniques. To top it off, all 8MM loading is done under "clean room" conditions. Send your order now. Or if you want further information, write for our new price list to Dept 007 Reela Film Laboratories, 65 N.W Third Street. Miami. Flonda 33128. A Divivon ol Wometco (nterpnift, Inc. Phone (305) 377-2611 Now York (212) 279-8555 or call Roola in Miami. circle 151 on reader service card LABORATORItS.INC. Bayonet Fitting for Firm Zoom Lens Mounting The lioic.x H-lfi prolc^sil)^al imition picture cameras are now available with a bayonet mount for secure mounting and quick interchange- ability of lenses. Both the SBM (400' film capacity) and the SB ( 100' film capacity) feature a large, sturdy plate, which holds a solid IVi" bayonet fitting for firm zoom lens mounting. Lenses are locked in with a simple turn on a large milled ring. Faillard Incorporalc'd. circle 201 on reader service card Kalart Victor Introduces Multiplex TV Film Chain The monochrome Multiplex TV Film Chain has Maxi-Media capa- bility in that either 16nim movies. 35mm filmstrip. or 2" X 2" slides can be projected for television from its three input stations. The fourth station is for the TV camera. In use, either of its inputs H ^ can be "on line" instantly. Optical transfer time is \75 milliseconds maximum. Audio transfer is accom- plished simultaneously with the pic- lure. Ktiliiil Vkliir Ctnpmulion. circle 202 on reader service card Rear View Projector Programs Slides, Audio Tape I he C'oxco SiHind Slide rear proje Uon unit uses 35nim slides and aud tape cassettes. Voice and slide vance pulses can be recorded in single pass or separately. Pulse er sures and changes can be made wilt out erasing the audio track. The unit weighs approximately 1 pounds. Howe Folding Funiiiun, Inc. circle 203 on reader service cai Low Cost Gooseneck Microphone For Fixed-Mount Installation A low cost unidirectional goosencc microphone has been designed fc use in areas where suppression i background noise is desired. Th Unidyne B Model 515SB-G18 made for virtually and fixed-moui iiistalhilion. ll offers 70 percent greater worii ing distance pickup and rejects anr bicnt noise more efficiently than a omnidirectional microphone. '. mainlains its uniformity of patter throughout its 80 Hz. to 13.CK)0 H frequency range circle 204 on reader service cai Flag and Grip Kit for Location Filming The Flag and ("nip Kit is an trcniely portable location kit lighting support and control. It sists of an assortment of I.owel-I com|ionenls. The interliK'king components be quickly assembled to form fla fUxir lo ceiling |x>les and bo*>ms. circle 205 on reader service ( :/i Hofe! :! N !3S el» fie **» lis 58 BUSINESS SCRE New coiiliniietl Sales Training System on Tape Sales managers are offered a bro- ehurc describing Close Productions" "Sales Training Tape-of-tlie-Month Club". This program enables sales personnel to improve their own sell- ing techniques by individual self- help instruction while sales managers receive month-by-month reports on the salesman's progress. This concept for motivating and traininu salesmen is based on cas- Screen Frame Series for Front, Rear Projection WHAT'S THE WORLD'S . tapes which are mailed each iih. "Ouick Quiz Cards'", profes- m1 grading of the cards and iiniithly reports. The sales manager nil Ids his own program from a sclec- iiMi of more than 140 tapes. Close "rodiiciion.s. Inc. circle 206 on reader service card Twinscreen. a portable frame unit adaptable to both front and rear pro- jection screens, is lightweight and as- sembled. Frame legs are adjustable to 1,2. 3. and 4-foot heights. Front or rear projection screens snap onto the frame and overall screen size varies from 4' X 5' to 9' X 12'. Flexible screens are crease resistant for folding and storage. Polaauit, Inc. circle 207 on reader service card The case* for better communications \ Noreico Synchroplayer plus a slide pro- ector ... all built into a carrying case . . . ind off you go, ready to put on an audio- isual presentation anywhere, anytime. The Jynchroplayer plays cassettes and synchro- lizes slide presentations. Perfect for training, ailing, demonstrating. Either individual or iroup use. The Synchroplayer is also avail- ible as a flush-mount systems component 0 be built into a desk, study carrel or furni- ure. Reliable, compact and not expensive! The Noreico Synchroplayer at used in the Setco SYNCROMEDIA or all the lads, wrile care ol >epl. BS2 100 E. 42nd St, New York. NY. 10017 TRAINING AND EDUCATION SYSTEMS NORTH AMf «1( AN PMII IPS t CIRPOKMION =! MACHINE FOR: 16mm editing 35mm editing 16/35mm editing 1 picture— 3 track operation 2 picture— 2 track operation 3 picture— 1 track operation 4 track operation breakdown and cataloging syncing up rushes lining up rushes correcting sync-drift lip-sync editing slow-speed operation sync-speed operation double-speed operation 120 fps operation ultra-high speed picture searching high-speed winding/rewinding 4-gang synchronizing multi-screen films multi-track films .'^ sound cutting sound modulation pinpointing track building synchronous test mixing 16-35 footage/frame counting 3-track full-coat editing interlock screenings composite print previewing print checking single-frame analyzing print handling reel-to-reel operation reel-to-core operation core-to-core operation print comparison film to video operation super 8 editing super 16 editing techniscope editing cinemascope editing 65/70mm editing ONE MACHINE. THE KEM UNIVERSAL ELECTRONIC MECHANIC CORPORATION 225 Park Avenue S. / New York, N.V. 10003 Telephone (212) 260-2150 CMt: KEMOTION NEW VORK / TEIEX ITT 421>U K(M Ul Circle 145 on reader service card HOllWOOO: U51 Hiillx circle 135 on reader service card »RIL. 1971 59 what has yellow wings, weighs 29 lbs. costs $342.00, and shines around the world? Colorlran's Mini-Pro Kit! It features three of our versatile, rugged Mini-Pro Mgtits. Draws only fifteen amps at 120 volts. Plug them into any household circuit. Use them anyplace in the world (30. 120, or 220 volt lamps available). Then we've included three of Colortran's new Pro-Stands. They have the exclusive extendable base legs for positive stability. What's more there are two barndoors, a set of scrims, one 25' extension cable, a handle, and three 600 watt. 3200 K lamps. All of this packs into a rugged carrying case, weighing just 29 lbs.. only $342.00 _ The yellow wings? We were y only kidding. . ,*. Colortran f^t^ B«rfc«|r Colorlran • 101S ClMBInul Si ■urbaitli. Cam. IIMI • 11] Ml.llOO Analytical Features Now Available for 35mm Cinefilm An analytical projector for 35nini cinefilm features "flickerless" slow motion, stop motion and instantan- eous reverse. It is cart-mounted for portability. In projection, the lid is closed and the image, emerging through the glass window, is trans- ferred to the screen by a system of mirrors. circle 208 on reader service card FILMSTRiP LABORATORY SERVICE Master negative photography, release printing and packaging of f ilmstrips and slides Once original material is ready our experienced staff is equipped to serve you with careful master negative preparation and closely controlled release printing on Eastman Color film. Pre-camera meetings to aid in layouts, selection of visuals and packaging readily arranged. We are located just 40 minutes from mid-town New York; visitors always welcome. Our 21st year serving the audio-visual industry. C'OI.OK FILM COKI'OKA'riON 76 South Street Stamford. Conn. 06901 Phone: (203) 327-7050 Remote Controlled Projector For 8mm, Super 8 The Remote Command Electronic Super 8 projector features a cordless remote control for starting and stop- ping the projector and to advance the film frame-by-frame. A single reel of Super S film can be pro- grammed with both motion picture sequences and still pictures. Single frames are projected with the same full brilliance of movies and can be viewed for extended pe- riods without danger of burning or scorching the film. DeJiir-Amsco Corpoiaiion. circle 209 on reader service card ■.:« 91 circle 107 on reader service card circle 120 on reader service card 60 A complete quality line of reels for every purpose • 16mm metal reels and cans. 400' to 2300' • 8mm metal reels and cans, 200' to 400' • 35mm metal reels and cans, 100' to 2000' • lemrn plastic reels, 50' to 2200' • 8mm plastic reels, 50' to 400' • 3Smm plastic reels and cans, 100' • Fibre carrying cases, all sizes • Aerial Spools MICROFILM Aluminum spools lor unex- posed film, plastic reels and sloiage botes lor exposed dim We specialise in fast service. Write lor r.ilaloc .ind pnres. TAYLOREEL CORP.. 155 Murray St. Dept. 3. Rochester. N. Y. 14606 --^ ^ circle 154 on reader service card BUSINESS SCREEN Cli Currents TWA's "Nzuri" Wins Sunset Magazine Film Festival rWA's East Africa film entry S:.iiri barely beat the South Africa Fiiurist Organization's The Peace (iaiiie to win the 197! Sunset Maga- 'ine Travel Film Festival. Held in conjunction with and co- >ponsorcd by H. Werner Buck's 5ports. Vacation & Recreational Ve- licle Show in Anaheim, the festival hew 1 12 entries this year represent- ng 40 countries. Other winners in the competition ncluded Ulali Color, produced by he Utah Travel Council in the gov- .•rnment agency category; Tlie Peace ^aine produced by John de Silva in he foreign destination category; The H'tintlerfiil UOrld of Ohio produced \v The Film Group for Ohio Bell Telephone in the domestic travel Category; World Cup Skiing, pro- luced by Canada's Chetwynd Films .-td., in the outdoor recreation cate- gory; and A \i uy Oiii. iiroiluced In Warren Miller Productions for kev- con. Inc. in the recreational vehicle category. .\':iiri. produced by Summit Films of Denver, promotes travel to Fast Africa. Nzuri is actually a Swahili word for beautiful, used in the film to describe the whole of East Africa. Holt, Ealing Sign Joint A-V Product Marketing Pact Holt, Rinehart and Winston, Inc., and The Ealing Corporation have agreed to the distribution in the U.S. and Canada of the Ealing audiovis- ual product lines by Holt and the distribution of certain Holt products by Ealing in other parts of the world. The agreement joins the world's leading library of 8mm short films for schools with Holt's fast growing line of A-V material, part of one of the largest non-book product line, in publishing. Both companies expect substantial sales increases as a result of the agreement, which also calls for fu- ture joint development of new A-V priiducts. Acme Film Labs Installs Improved Transfer Process A new film transfei' process, called Acmechromatek, which improves resolution fifteen to twenty percent, as well as causing a reduction in video noise level, has been put into operation at Acme Film and Video- tape Laboratories, Inc., Hollywood, California. The new unit, an electronic inno- cation for color as well as black and white film transfer processing, at- taches to film recording units. Mel Sawelson, Acme President, reported that there will be no extra charge for the use of the new unit and .'\cme will continue to give the same normal services. PRODUCTION and BACKGROUND MUSIC LIBRARIES of CINEMUSIC INC. CINEMUSICused exclusively in 20th Century Fox Documentary and News Events Productions throughout the world — CinemusiC the "Live" library 300 W. 55th St. New York, N.Y. 10019 Phone: 212-757 3795 INC. circle 117 on reader service card vPRIL, 1971 8mm is our Image. Our Super 8 .spccialist.s cuu .sa\e you time and money. No .suh-contraetin^ becau.se we do it all: 35mm and 16mm reduction printing with effects, (luantity printing, magnetic or optical soinid and silent, cartiidging, exclusive cartridge luhing with No-En and X'acuumate film protection. For cajxihilities hrochme and price list write Hollywood \'alley Film Lab, 2704 West Olive, Bin])ank, California 91505, or phone (213) 846-7262. VCotlpwood Valley Tilm £ah circle 133 on reader service card »HrKii 61 Currents onliniifd Edutronics Forms "Custom" AV Program Division F.dutrnnics Systems IntcinatioiKil. Inc., has formed a Custom Pro- duction division to specialize in pro- ducing audiovisual packages for companies and organizations with specific instructional, training or educational requirements. Heading the new division is Rob- ert L. Hyskell. formerly with Walt Disney Studios where he helped pro- Put a professional /^^ in your f'^A projection room The new Norelco FP-16mm projector brings big theatre performance to any auditorium because it's built to the same rugged standards of performance demanded by professional motion picture theatres. Provides a brighter, clearer, steadier screen image. Lots of other features, too: • Packs a 2W! hour film on one reel • Available with 9 different Norelco lenses including new zoom lens • Uses Xenon or carbon arc light sources — or can be purchased with 500 W, ozone-free Xenon lamp house • Optical or magnetic sound • Runs forward and reverse • Adapts to automatic operation and remote conllrol /Vore/co MOTION PICTURE EQUIPMENT OUTSTANDING VALUE! Send coupon for prices and literature. Portible lell contained Model EL S100 lor outdoor shoxini'., eitilbitt, wcitl halli. elc Uset incandeKenI lirht '.ourfr No'ih Amcncan Philips Corpotallon SS I Molion Piciuro Equipment Division Ono Ptiihps Parltway, Monlvale. New Jersey 07645 (201) 391-1000 Please sand lads and prices on the new Norelco iemm Pro- lossional Proiedors n FP-16 with column-pedestal D EL-S100 Pombia model Name/Till*. School/Company. Address f'P 144 iilor service card duce 101 Dal null inns , Sleeping Beauty, Our Friend the Alum and Man in Fiiglu. He also was previ- ously a vice president at EMC Cor- poration. s Agfa-Gevaerl Opens New Glendale(Cal.) Lab More than 250 guests attended the recent open house marking the open- ing of Agfa-Gevaerts west coast lab at 1049 Flower St. in Glendale. Cali fornia. The opening of the new process- ing facility marks a significant ex- pansion for Agfa-Gevacrt. whose east coast facilities are Icicated in Flushing. N.Y. The 20.000 sq. ft. modern building is located in Glen- dale's Grand Central Industrial Park. Manager of the new plant is Rudy Celano, formerly at the Flushing plant. The new plant will process both .Agfacoior color print and Agfa- chrome CTI8 slide films. \l ■n ..:rJ Knight charts 140 different type styles for titles Knijihi Title Service is offcrinj: an .illr.ielivc wall chart showing 140 dif- leiL-nt styles o\ type availahlc for hot press titles in motion pictures, slide films, overhead and other auduvMsual presentations. Charts are availahl.- free of ch.irgc to priHlueers and industrial .iinlio- visual ilcp.irlmcnis. Write lo Knijihl Title Service. 145 Uesi 45ih St.. Ne« York. NY. I()(H(< 62 •to fjl sa :•! ^^'^^n A APRIL 1971 Scenes ■NATIONAL AUDIOVISUAL CENTER near Winchester. Tennessee. Sale or WashinEton. D.f. 20409 loan. One Bile at the A pple. produced by Crystal Siniclures at Hif-li Pressures the Federal Supply Service, stresses describes and illustrates basic princi- familiarization with procurement pro- pies of x-ray diffraction of single crys- ;edurcs relatise to contracting by tals and their application to structure fornial advertising. A discussion be- determinations. The film was produced iween a disappointed bidder and a pro- by the National Bureau of Standards :urement agent sets the scene for pro- and is 40 minutes long in color. For ;edural review. 38 minutes in color. sale or loan. Sale or rental. AMPEX CORPORATION Nothing for Granted describes the 401 Broadway. MS 3-14 Navy operational test and evaluation Redwood City, California 94063 "orce and procedures for testing and Atiracles of \fai;nelic Reconlins, a .•valuating systems and equipment pro- 21 minute color film, portrays in sim- irammed for future Navy use. This 29 plified terms the rapid growth of mag- ninute. color film was produced by the netic recording as a tool in radio, tele- Department of the Navy. Sale or loan. vision, industry, space, data processing Tennessee Bridge Test. 19 minutes and consumer use. It is available in n color, was produced by the Federal 16mm film, 1-inch closed circuit video- Highway Administration. It shows tape and 2-inch high band broadcast oading tests on three bridges located videotape format. Free loan. Quality-Bilt Film Shipping Cases • Best quality domestic fibre • Heavy steel corners for added protection • Durable 1" web straps • Large address card holder with positive retainer spring • Sizes from 400' to 2000- OTHF.R "OUALiTV-BUILT- ITEMS: Salon Prim Shipping Cases • Sound Slidefilm Shipping Cases (for Transcriptions & Film- sirips) • Filmslrip Shipping Cases (hold up lo 6 strips plus scripts). Write tor Catalog SCHUESSLER CASE CO. Div. of Ludwig Industries 2020 W. St. Paul Ave. Chicago, III. 60647 (312) 2270027 Circle 152 on reader service card MANHATTAN HAS EVERYTHING you'll find in any film/sound studio in the U.S., but... mmmum has mowi J MANHATTAN'S TWO Award-winning Magna Tech Elec- tronic POST SYNC SYSTEMS ... the //rs( and the most In the U.S.A. y -'KEPEX" . . . another MANHATTAN "first" ... to reduce or eliminate leakage and other unwanted background sounds from your soundtrack. / DUAL 35mm PROJECTION . . . with Xenon lamps, solenoid back-up gates . . . and the capability of continuous projec- tion with 8-track interlock on each machine. y THREE acoustically perfect matched ISOLATION BOOTHS for perfect voice recording. Then, of course, there's the "PAD" 35mm FOUR-TRACK RECORDING and PLAYBACK. / Transfer and Mix of 25-frame — 50 cycle recordings to 60 cycle . . . and vice versa. , Composite and interlock PROJECTION — 16mm and 35mm in every studio. Forward and Reverse REMOTE CONTROL from every CONSOLE. PICKUP RECORDING . . . 35mm and 16mm . . . also 16mm EDGE TRACK and CENTER TRACK recording. , LIMOUSINE or Taxi Service to and from studio. and the miracle of "SONDOR"! Shouldn't you be using MANHATTAN SOUND? MAMHATTAM MAHHATTAH "45 17 East 45th Street, New York, N. Y. 10017 . . where p0%l*rtirfft is olmost good enough" MANHATTAN AUDIO CO.. INC / 460 WEST 54th STREET / NEW YORK, N.Y. A aubsidicry of NATIONAL SHOWMANSHIP SKRVICES. INC Circle 138 on reader service card MAHHATTAH "54' 460 West 54th Street, . New York, N. Y. 10019 10019 / (212) 757-9800 \PRIL, 1971 63 Our plastic reels# cans and cases all landed major Hollywood roles. (And our brother-in-law isn't even a producer.) A number of nujor Hollywood studios are using Plio-Magic plastic reels, cans and cases. Almost exclusively. Why? Because our Plio-Magic plastic protects belter than metal. Highly resilient, it can withstand impact thai meUl can't. Theres no bending. No denting. No. damaged film. Hollywood liked that. They also liked our four positive locks. To keep the cases securely closed. And our foam packing. To keep the reels from rattling. Hollywood, you might say, has gone plastic. Can the rest of the country be far behind? We make a complete line of quality accessories for film handling. Write us for our catalog. Plastic Reel Corporation of America, 640 So. Commercial Ave., Carlsladt, N.|. 07072. Someday, you'll wind up with plastic. 149 o(i reader service card ai :.i 575 r Call: Larry Lippman Optical Effects /PrecisionPrinting/16mm & 35mm Pre- Optical Elements/Storyboards on Film/ Filmstrips/Aenal Image/ Beam Splitter/Color & B&W/Titles & Artwork/ Fi I mgraphs/ SI ides /Animation & Stop Motion ' Liquid Gate 410 East 54th Street, New York, N.Y. 10022 751-5912 Tcle 124 on reader service card IT ISN'T AN ORIGINAL SCORE . . . IT JUST SOUNDS LIKE ONE! The DE WOLFE MUSIC LIBRARY swings you completely away from ttiat old, tired "canned music" sound. We're constantly combining the music world here and abroad to record all the contemporary sounds of today. Whether it's an Ssecond TV commercial or an SOminute film. DE WOLFE has what you need. Cool. Young. Classical to modern jazz and rock. You name it. i/Vrite or phone today for the new, easy-to-use classified catalog, and. of course, sample discs in any category . . . strictly on approval. m liik Eiyi m Me fine' 25 WEST 45 ST .NEW YORK. NY. 10036» !C12) 5?- ffj - 'In juoenliot mux CoitlliJtcobt tiim Vui . '"« 64 Ml w '5 '( ■Wu the national directory of audiovisual deaiers eastern states NEW ENGLAND Headlight Film Service, 104 Ocean St.. So. Portland. Maine 799- 6100. Harrison Harries, Inc., 410 New Park Ave.. Hartford. Conn. 1- 2032339801. 20 First Ave.. Mass. Industrial Park. Chic- opee, Mass. 01020. 1-412-592- 6758. JNICOM-Division of United Cam- era, Inc., Providence. R.I.. Bran- ford. Conn. (401) 467-4750 or (203) 481-2328. )ISTRICT OF COLUMBIA 'The" Film Center, 915 12th St. NW. Washington, D.C. 20005 (202)393-1205. ^EW JERSEY Jnited Audio Visual Corp. Board- walk Enterprises, Inc., 6410 Ventnor Avenue, Atlantic City 08406. (609) 823-1965. Bergen Expo Systems, Inc., Route 46. Ford BIdg.. Lodi 07644. (201) 472-1154 (212) 564- 1195. SEW YORK )olortone-Aids To Communica- tions, Inc., 76 South Central Ave.. Elmsford 10523. (914) 592-4151. Audio Visual Services, Inc., 2 West 45th Street. N.Y.C. 10036. (212) 661-1140. Sales, Rent- als. Repairs. The Jam Handy Organization, 1775 Broadway. New York 10019. (212) JUdson 2-4060. •'rejection Systems International, 305 East 45th St.. 20th Fl. NYC. 10017 (212) 682-0995. Visual Sciences, Box 599, Suffern, N.Y. 10901. 'PENNSYLVANIA . P. Lilley & Son, Inc., Box 3035. 2009 N. Third St., Harrisburg . 17105. (717) 238-8123. Dscar H. Hirt, Inc.. 41 N. 1 1th St., Philadelphia 19107. (215) 923- 0650. Clem Williams Films, Inc., 2240 Nobelstown Road, Pittsburgh 15205. (412) 921-5810. L. C. Vath Audio Visuals, 449 N. Hermitage Rd., Box 137, Sharpsville 16150. (412) 342- 5204. southern states FLORIDA Cook Consultants, Inc., 2510 Southwest Third Avenue, Ft. Lauderdale 33315. (305) 525- 3355. Also Tampa, St. Peters- burg. Orlando and Miami. Photosound of Orlando, 1020 North Mills Ave.. Orlando 32803. (305) 241-2591. Jack Freeman's, 2802 S. MacDill Ave., Tampa (813) 839-5374. GEORGIA Colonial Films, 752 Spring St. N.W.. Atlanta 30308. (404) 875-8823. midwestern states ILLINOIS The Jam Handy Organization, 230 North Michigan Avenue, Chi- cago 60601. (312) STate 2- 6757. KENTUCKY Studio Art Associates, Waterson City Building. Room 801, Louis- ville 40218. (402) 459-7036. MICHIGAN The Jam Handy Organization, 2821 E. Grand Blvd.. Detroit 48211. (313)TR5-2450. MINNESOTA Photosound Systems, Inc., 4444 West 76th Street, Minneapolis 55435. (612) 920-3020. MISSOURI Cor-rell Communications Co., 5316 Pershing. St. Louis 631 12 Equipment rental (314) 367- 1111. OHIO Studio Art Associates, 225 East Sixth St.. Cincinnati 45202 (513) 241-6330. Academy Film Service, Inc., 2108 Payne Ave.. Cleveland 441 14. Sunray Films, Inc., 1138 W. 9th St.. Cleveland 44113. Twyman Films, Inc., 329 Salem Ave., Dayton 45401. M. H. Martin Company, 1118 Lin- coln Way E.. Massillon 44646 Cavalier Audio Visual, 11750 Chesterdale Rd. Cincinnati 45246 western states CALIFORNIA Audio Visual Contractors, P.O. 1346 Hollywood. 213/662- 1259 Jean Musick Corporation, 2080 Placentia Ave., Costa Mesa 92627 (714) 548-8671. The Jam Handy Organization, 305 Taft Building, 1680 N. Vine St., Hollywood, 90028. H03-2321. Photo & Sound Company, 870 Monterey Pass Road. Monterey Park 91754. (213) 264-6850. Photo & Sound Company, 116 Na toma St., San Francisco 94105. (415) GArfield 1-0410. COLORADO Audio Visual Contractors, 955 Bannock. Denver 80204. 303/ 255-5408 Colorado Visual Aids, 955 Ban- nock, Denver 80204, 303/255- 5408 Cromar's Audio-Visual Center, 1200 Stout St., Denver 80204. UTAH Deseret Book Company, 44 East South Temple St.. Salt Lake 84110. (801) 328-8191. WASHINGTON Photo & Sound Company, 1205 North 45th St.. Seattle 98103. (206) ME2-8461. HAWAII Lono, Inc., 743 Waiakamilo Road. Honolulu 96817. (808) 841- 3378. \PRIL, 1971 65 marketplace CLASSIFIED ADVERTISING HELP WANTED WANTED MOTION PICTURE AND EQUIPMENT SALESMAN Send resume including references from former employers and recent photo. Oppor- tunity for advancement. Knowledge of mar- ket a must. Salary negotiable (depending on experience). May work out of Houston, Dallas or San Antonio areas PICCADILLY FILMS 1810 East Pyron Rd San Antonio. Texas 78228 FOR SALE MOVIOLA 35mm EDITING MACHINES. MODEL D 20 NEW $1000 TWO FOR $1800. F. LEHRMAN, 93 PERRY ST, NYC. EQUIPMENT FOR SALE Oxberry Master Series Animation Filmsfrlp Stand. Shuttle-SF & DF Aperture — Timer — Cappingshut- ter - Strobe outlet — Etched Reticle - Dial Indicator — Auto focus. Mr. Kraskow (212) 279-2270 Color Slides, Inc. 152 West 42nd Street New York, New York 10036 CORRESPONDENCE — When re- plying to blind ads, use the Box Number and send your correspondence to BUSINESS SCREEN, 1 East First Street, Duluth, Minnesota 55802 CLASSIFIED RATES — 35« per word. Minimum charge $10.00. Bold face type words or words in all capital letters are charged at Ab€ per word. BOXED OR DISPLAY ADS — $20.00 per column inch. One Inch minimum. BLIND BOX NUMBERS — For any classified ti havinK *i blind box number, a service charge of $'j.00 will be made. TERMS — Rales are net and not sub|rct to agency discount. No cash discount is al- lowed. CLOSING DATE— lOlh of the month preceding the month of Issue. CORRESPONDENCE OR PHONE: Pauline Davles. Ad Prodiicllon Drpt., BUSINESS SCREEN, I East First Street, Duluth, Minn. 55802. 718/7/ Bbll. index to advertisers 101 A V. E Corp. — Projector 102 American Film Industries — Color Processing and Printing 103 Animated Productions — Movies Arriflex Co. of America — Cameras 104 Association-Sterling 35 — Theater Cavalcade 105 Audiotronics Video Systems Div — Video Camera 106 Bebell and Bebell Color Labs., Inc — Motion Picture Lab 107 Berkey Colortran — Kit 108 Bohn Benton, Inc. — Screen & Proejctor 109 Byron Motion Pictures — Tape to Film Transfer 110 CBS Electronic Video Recording — Cassette TV System 111 Calvin Laboratories — Film Lab 112 Camera Mart. Inc., The — Projector 113 Capital Film Labs., Inc. — Film Lab. 114 Carter Equipment Co.. Inc. — Motion Picture Equipment 115 Cineffects Color Lab., Inc. — Color Printing and Processing 116 Cine Magnetics Film Laboratory — Film Printing & Processing 117 Cinemusic. Inc. — Production & Background Music 118 Cine 60, Inc. — Camera Equipment 119 Colburn Lab., Inc.. Geo. W — Slidefilm Booklet 120 Color Film Corp — Filmstrip Lab. 121 Consolidated Film Industries — Film Lab 122 Da-Lite Screen Co., Inc — Screen 123 DeJurAmsco Corp. — Projector 124 Design Effects — Optical Effects 125 DeWolfe Music Library. Inc. — Background Music 126 Eclair Corp. — Cameras 127 Eskay Film Services — Optical & Animation Services 128 Fairchild Industrial Products — Projector 129 Fax Company — Animation Accessories 130 1971 Film Production Workshops— Workshop 131 Foreign Language Service Co. — Translation and Dubbing 132 Jam Handy Organization, The — Project Supervision 133 Hollywood Valley Film Lai] — Film Lab. 134 Holmes Labs., Inc.. Frank — Film Lab. 135 KEM Electronic Mechanic Corp. — Editing 136 Knight Title Service, The — Typography 137 Magna-Tech Electronic Co., Inc. — Recording & Projection Equipment 138 Manhattan Sound Studios — Film/Sound Studio 139 Mercer and Co, Ray — Special Effects 140 Merv's Animation Aids — Supplies 141 Modern Talking Picture Service — Sponsored Films 142 Musicues Corp. — Background Music 143 New York University — Workshop 144 North American Philips Corp., FP-16 — Projector 145 North American Philips Corp., Training and Education — Synchroplayer 146 Optol. Inc. — Sound Track Developer 147 Paillard, Inc — Camera 148 Peterson Enterprises 149 Plastic Reel Corp. of America — Plastic Accessories 150 Projection Systems International — Audio Visual Facilities 151 Reela Film Laboratories. Inc. — Film Lab. 152 Schuessler Case Co. — Film Cases 153 Studio Film Exchange — Film Slocks 154 Tayloreel Corp. — Reels 155 Tool-Tech Engineering — Filmstrip Cutter & Canner 156 Treise EnKineering. Inc — Color & BW Processors 157 VPI Color Center — Film Lab. 15S Valantino, Inc.. Thomas J. — Backsround Music TXou^ ANIMATION AIDS 1IS-7M44M • 17040 OTVOO. tHOm. CA. tUIS ACME OR OXBCRRV STANDARDS Circle 140 on reader service card MOVIES FROM SHOES tour iflie* *iOfv cofiiei .iltvr with i .■■<■'* movet. dikiolvet. joomi io i%" clotp rt Slides And iirl photographed on 8 16 mn< • i'n for free movie kil. film clipi. pockel ilni*. film timetable call lAI Siehl) (212) COS 794} Animatad Prod 1600 Broadway NY 10019 66 circle 103 on re.uier service card BUSINESS SCREE^ ^o ahead, narae ■ drop . . . '•. )\ er cocktails at Sardi's or while chatting on I he floor at the Exchange, casually mention ! he fact that Frank Holmes Laboratories i>rocesses your filmstrips and color slide duplicates. You'll get blank stares from the i?noranti...envy from the cognoscente. Hav- ig Holmes as your laboratory is a subtle tatus symbol. Not rveryone can afford us . . . nly those who want the ery best and are willing to ;y a little more for it. 'rite for ur new catalog :RANK holmes JVBORATORIES, INC. 47 First Street • San Fernando. California • EMpire 5-4501 circle 134 on reader service card Get It ^ from Us Help— that is, for: Convention Assistance Sales Meetings Field Services Supervisory Training Quality Control Programs Motion Picture Plans and Specifications Projection Services Closed Circuit TV Sales Training & Retail Training Go JHS) Project Supervision with Total Responsibility for Security and Delivery to Meet Your Deadline /^ JAM HANDY (^.ifo^^^^Z^ is set up to help you without prejudice as to the methods chosen to serve your purposes Detroit Chicago New York Atlanta Hollywood 313 -TR 5 2450 312 ST 2-6757 212 JU 2 4060 404 6887499 2134632321 ?g43 I Grand Blvd 62SN Michigan !//!> Brcxdway Circle 132 on reader service card 230 Pe»chlree SI N.W. 1680 N. Vine SI. "HE VISUAL COMMUNICATIONS MAGAZINE MAY 1971 ^^M F1 17^^11 ira [RfsT^ Holiday Inn chain burgeons and vith Wfe operate 3o of the busiest loan offices in America. Just check the records. Last year we made over a million loans all over the country. In fact, the way these men, women, and children borrow from us every year, you'd think our loans were free. And you'd be right. Because Modern specializes in loaning films. Business sponsored films. And we do more of it than anybody else in the world. Our success didn't happen by accident. \Vc know (hat rlie easier we make it for people to see your film, the more [x-ople arc goinq to sec it. So wc o|->crate the largest number of film libraries. Thirty of them in key urban areas that are within easy access of SO million j-^oplc. What does this do for your film:' It helps it circulate faster to business and community organizations, schools, women's groups, resort airports — whichever audiences you want to reach with your message. Result: you get imiili more exposure for your ilollar. I W.uit to know more? Call one of our friendly sales offices. Their advice won't cost you a penny. I Modern Talking; Picture Service, Inc ■1 Ncvuiia Drive. Ukc Success, NY. 1 1()10/516 •!> '-6^00 The wurld's lar>:cst disiriliutor ol sponsored films and video iipet:| The Fifth Medium. New Eclair ACL: half the size and half the weight! :/nc sound and silent running in a camera that weighs 8V2 pounds and is less than a foot long. I'en Nelson has made a short doc- • umentary film with an ACL. "In ^ past, I've always looked around a place to rest the camera J:ween shots," says Mr. Nelson, 'ut with this new one, I found it i n't occur to me to put it down." With its 200 foot magazine i 1 without a lens, the ACL weighs <5 than 9 pounds and measures Iv^ inches from front to back. Half :','■ size of its competitors. Less :!inhalf the weight. i This is the most inconspicu- o- camera on the market. It's com- ptely silent, of course. Hand-held, i' much smaller and lower than y ir head, as you can see. The bat- tery weighs about a pound and fits into your pocket. And the ACL is fast. You can change its clip-on magazine in less than five seconds. No threading; no need to touch the film at all. Film maker Eric Saarinen says: "This is the first silent camera that you can run with." The ACL has a crystal-control motor. Sync sound with no connec- tion whatever between camera and tape recorder. Fantastic accuracy. Sync error is less than V2 frame in one con tinuous 200 foot take. That's 8,000 frames. What else? A universal lens mount that lets you use any lens with any mount. Extremely bright and precise reflex viewing, with a viewfinder that rotates 360 degrees. And a price that's considerably lower than the competition. For more information, ask us for our free ACL brochure. 7262 Melroso Avenue. Los Angeles. Cali(. 90046 73 S. Conlral Avenue. Valley Stream. NY. 11580. lAY, 1971 One of the rea best in the in db OOKS k dustry... our price ist byron MOTION PICTURE *call or send for yours today. 4 65 K Stroot, Norlhoail. Wothlnfllon. D.C. 20002 • 202 7hj 27i World's Most Sophisticated Video Tape And Film Laborafori< Hii<;iNF«;<; «;rREEi =C KOI .•♦18 m 'M GEORGE A. GLENN EditorinChief BOB SEYMOUR Publisher EZRA PINCUS Publishing Director and i/ice President MICHELLE BENDER Senior Editor 3. H. COELLN Founder & Consultant STANFORD SOBEL Columnist DIANE WICK Production Manager 'AULINE DAVIES editorial Production JIM JOHNSON Circulation OFFICES East: Bob Seymour 757 Third Ave. New York, N.Y. 10017 Ph (212) 572-4853 West: Jerry Starkman J. J. H. &S. Inc. ; 1901 West Eigtit St. i Los Angeles, Calif. 90057 Ph (213) 483-8530 HARCOURT BRACE JOVANOVICH PUBLICATIONS JOHN B. GELLATLY President RICHARD MOELLER Treasurer LARS FLADMARK Senior Vice President ROBERT EDGELL jVice President THOMAS GRENEY Vice President iEZRA PINCUS :Vice President JIMGHERNA Vice President, Production EDWARD CROWELL .Director of Marketing Services Bustoess Screen THE VISUAL COMMUNICATIONS MAGAZINE MAY 1971 / VOLUME 32 / NUMBER 5 features AUDIO-VISUAL TAKES A HOLIDAY Holiday Inn chain is burgeoning . . . And with it, its audiovisual assets AUDIO-VISUAL: THE BATTLE GROWS Wrap-up of AECT Show in Philadelphia — Trends and Directions for A/V IFPA Journal — Special four-page section 13 22 29 departments UPFRONT — by Michelle Bender 7 FEEDBACK — readers react 8 COMING — A/V calendar 10 ACTION — news of the nrtedia 12 FINDS — new literature 32 NEW — products and processes 34 CURRENTS — people and companies on the move 37 PARADOX — by Stanford Sobel 40 SCENES — new films 42 THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS 45 ADVERTISER INDEX 46 ||:l| A HARCOURT BRACE JOVANOVICH PUBLICATION ABP BUSINESS SCREEN is published monthly by Harcourt Brace Jovanovich Publications. Corporate offices 757 Tfiird Avenue, New York. New York 10017. Advertising and Editorial offices: 757 Third Avenue New York, New York 10017. Accounting, Ad Production and Circulation offices: 1 East First Street, Duluth, Ivlinnesota 55802. Subscription rates: one year, $6: two years, $10: three years, $13 in the United States and Canada. Other countries: $12 per year Single copies: $1.00 in the United States and Canada: all other countries: $2.00. Application to mail at con- trolled circulation rates is pending at Duluth, r/linnesota 55802. Copyright 1971 by Harcourt Brace Jovanovich Publications. POSTMASTER: Send Form 3579 to BUSINESS SCREEN, P,0. Box 6009, Duluth, Minnesota 55806. MAY, 1971 Let your salesmen carry the Bohn Benton Institor ; an elegant, rear screen, Super 8, sound and motion picture projector. It's light, only 17 pounds. It's simple to operate. In less than 30 .seconds, you can have it set up and running in broad daylight. It's cartridge loaded. There's no film threading. It's an attache ciise. Ea.sy to carry. .Inst ■l-inchi;s wide. And it s sensibly priced. $.{00 fur single units. Or as low as fl'J 10 in quantities. The Bohn Benton Institor. You'll be .sold on the way it .sells. L- 11 Im I'H-iilori Inc. 1 1 " IC evelt Avenue Mineolu, N.Y. 11001 O S«nd onv of your ••lnm«n. Q S«nd on* of your new brofhum. Q Send both. Name Title Company Addrcii—^ Cily Stole- Zip Bohn Benton Institor Up Front MICHELLE BENDER WE ARE IMPRESSED by the striking parallel that exists in the audio- visual trends of both education and industry business, despite the sentiment of some in the audio-visual fields, that because business and industrial audio-visual sales volume is currently surpassing that of education, only the former is "where it's at" for audio-visuals. Judging from broader trends, we do not believe the situation is so narrow in scope. It is true that business may use audio-visuals in more varied applications than education — point-of-purchase displays, sales presen- tations, in-house closed circuit videotape systems for meetings (although lectures and programs in schools are also given this way), public re- lations and promotional films, to name just a few. However, it is aLso true that the role of audio-visuals in both areas arc similar — to inform, to influence, to educate; and the needs are similar — to communicate information in a graphic attention- keeping way, and to store and retrieve it easily. Accordingly, the trends of business and industry audio-visual applications are reflected in those of education, and vice-versa. The parallels were quite noticeable at the American Educational Communications and Technology Convention in Philadelphia recently (sec page 22 for wrap-up report). Film and videotape, for example, are still vying for dominance in usage, and the problems of standardization exist for both industry and education. Another illustration is the growing strength of super-8, as sight and sound cartridges become widely utilized. Business is using them for sales presentations and employee training, while education uses them for individualized student instruction. Super-8 is also widely used in filmmaking courses, but 16 mm is still the film format most prevalent for both educational and industrial motion pictures. Even the contents of some films indicate a sort of overlap in the business and education communities' applications of audio-visual. Re- cently, as judge for films competing in the semi-finals of an industrial film fair, we saw cinematic techniques and experimental approaches that could rival those of the most avant-garde educational or general interest filmmaker. The relationship of the business/industrial film and the educa- tional/general interest film is a bit like that of the chicken and the egg. Chronological order is unimportant, but the close kinship — in equip- ment trends, in problems and sometimes, in cinematic approach — should not be underestimated. AY. 1971 Feed hack BiMMss ScRLLN iDiNiiiiis How- ard Zuckcrman, author of "Video- tape Cassettes: the end of the begin- ning" (Feb. 1971 ) as "an outspoken missionary of videotape in all its diverse forms." The description is apt. His article reminds me of nothing so much as a lub-thuniping e\angelist on the hallelujah circuit warning the great unwashed that they had better be saved before it is too late. But lefs slow down the flow of rhetoric long enough to analyze some of the unqualified assertions about the glories of videotape \ is-a- vis what is portrayed as an all-but- forgottcn medium, motion picture film. The article predicts that video- tape will replace chemical photog- raphy in many of its basic applica- tions on a widespread scale within three to five years. This claim has been flying about for at least ten or twelve years. I remember being warned against buying a film cam- era in 1962 because it would soon be obsolete. Hundreds of thousands of feet later, it was traded in on a new camera — again. I'm afraid, an obsolescent film camera. Let's put the prediction of the demise of films down for a call-up in February. 1974, and again in 1976. To be on the safe side, let's put it down for 1980. The article states that everything done in magazines can be done right now with videotape. I don't quite kni>w what that means or what its significance might be, but how about comparing videotape not with mag- azines (or hieroglyphics) but with a comparable methiHl of comnuinica- lion. lilms. 1 recently completed an industrial documentary on the subject of solid waste disposal. It was filmed at fif- teen locations in ten stales in ten shooting days, including travel, by one cameraman, with three addi- tional locations covered by others. Could that have been done using videotape? Not done well or inex- pensively— just done? Proponents of videotape talk of speed in processing. But how about li^^ai DaLllt ScfMn Co., Inc. Wirtm. Indian* 46580 Da-Lite Senior Electrol' screen checks in to stay at three Holiday Inns. Holiday Inns, Inc., known as "The World's Inn- keeper"* is taking additional steps for their guests' convenience, by installing Da-Lite Senior Electro! slide and movie screens in selected meeting rooms. Da-Lite now offers 4 electrically operated screen models, ranging in size from 50" to 20' square, all designed for easy installation on wall or ceilings. For complete information and the name of a Da-Lite AV specialist near you, write Dept. BS the speed of transporting a color videocamera and recorder up a nar- row ladder to the top of a fi\e-stoty copper reduction facilit\ in Utah, then onto an airplane and into the seat of a bulldozer at a Los Angeles landfill on the same day? They talk of economy. Having worked in both the videotape and film media, I find that, when ail costs arc taken into account, the advantages arc on the side of film. The article mentions "■computer- ized editing ... a simple one-push- of-thc-button affair." Beautiful. .\fter the crew returns with the tapes from fifteen locations. I'd love to see which magic button is pressed to put all the bits and pieces in the proper sequence. As for the market for videotapes, many persons seem to share a dream in which Americans will pay billions of dollars to have little program gems all their own to play over and over again on their own TV sets (equipped with a tape playback cost- ing more than a 16 mm film pro- jector). I would ask: what shows are so desirable that they can generate that kind of market? Getting back to that film on si>lid waste disposal, it is now being dis- tributed (fifty prints) to television stations for public service showings. Track records for the Industry on Panulc series of which it is a part indicate about 200 showings may be expected. Two hundred showings on TV. then unlimited circulation to clubs, schools and other non-theatri-' cal outlets. Can the cassette people offer something better? What are their outlets? Which type of playback equipment is universally available? \N hat specifically are the costs' In short, just how do I distribute m\ industrial via videotape to achieve, results better than those that can be had with film? I don't want ti> hcai. about future possibilities — this (ilm has to be distributed now. Arthur lodge Chapp.iqu.i. N.Y \ i ilitiir's nolt: Mr lodge is an in- dependent film priKlueer. Ncx: month, we will carry Mi /.uckcr- man's reply. t ■nt I Dur only explanation for VtPL having such a high Drestige throughout the 16mm industry is that A'e consistently live up to /vhatourclients need and A/ant: prints of high qual- ty, genuinely personaliz- ed service, and the speed A'ith which wegettheirworkdone. vVe can give you the same high MOTION PICTURE LABORATORIESJNC. 781 South Main Street Memphis, Tenn. 38106 (901) 948-0456 quality on your 8mm prints. Planes arriving and departing the Memphis International Airport every hour of the day and night, bring every city fromcoasttocoastwithin quick and easy reach of MPL. Send your film to the complete 16mm laboratory- Motion Picture Laboratories, Inc. fVlAY, 1971 r LA BELLE COMMPAK 3-WAY^ SUP-IN CARTRIDGE FOR INSTANT PROGRAM CHANGES ♦COURIER 16 c oimn^ ^ LARGE SCREEN PROJECTED IMAGE ^ " CARTRIDGE INSTANTLY INTERCHANGEABLE IN ANY LA BELLE "le" SERIES Continuous loop 16mm filmstrip and magnetic sound permanently synchro- nized and combined in a single car- tridge is the BIG IDEA! No rewind — no turn over — instant replay! Fast se- quence animated scenes suggest motion. Up to 250 visuals plus 20 minutes audio. Existing slide/sound programs easily adapted. For (urther details contact LA BELLE Industries I'hone ')14/b6/ bb,'/ 502 S. Worthington St. Oconomowoc, Wisconsin 53066 may 7-8 12 13 1323 4th MOTION PICTURE SEMI NAR OF THE NORTHWESTjiv Info: P O. Box 806. SeattleJ Wash. 9811 1 ^ 'r VIDEO CASSETTE CONFER ENCE. New York Universit) Loeb Student Center. New York. NY. 10003 ARTS AND INDUSTRY tXPOSI TION. San Francisco Civl« Center. Info: On Cue Produc tions. 425 Bush St.. San Fran CISCO. Calif. 94108 11-15 AMERICAN FILM FESTIVAI sponsored by EDUCATIONAI FILM LIBRARIANS ASSOCIA TION. Hilton Hotel, New York N.Y. J PLAN NOW TO BE "ON LOCATION" FOR ONE OF THE . . . 1971 FILM PRODUCTION WORKSHOPS ... IN THE GIANT REDWOODS OF NORTHERN CALIFORNIA 24-27 24-29 )une 1926 21 26 2nd BIENNIAL CONFERENCf ON NEW TRENDS IN EDUCA TIONAL TECHNOLOGY ANC INDUSTRIAL PEDAGOGY Knokke, Belgium 7th INTERNATIONAL LABOf & INDUSTRIAL FILM TRIEN NIAL. Info: Lamorinierestraa 236. Antwerp, Belgium ATLANTA INTERNATIONAI FILM FESTIVAL. Regency Hyat Hotel. Atlanta. Ga FILM '71. INTERNATIONAI FILM TECHNOLOGY CONFER ENCE AND EXHIBITION spon sored by the SOCIETY 01 MOTION PICTURE AND TELEVI SIGN ENGINEERS. England Info: Denis A. Courtney SMPTE. 9 East 41st St , Nev York. N.Y. 10017 June 28 to July 30 Summer FILM PRODUCTIOr WORKSHOP sponsored b' NEW YORK UNIVERSIT' School of Continuing Educa tion. 2 University Place. N York. NY. 10003 July 530 THE ONLY INTENSIVE TWO-WEEK COURSE IN PROFESSIONAL FILM MAKING - TAUGHT BY PROFESSIONAL PRODUCERS, DI- RECTORS, CAMERAMEN, SOUNDMEN AND EDITORS. A hands on course, where students "leatn by doing" — working with prolessional production equipment under the close guidance of experienced film makers. CINEMATOGRAPHY, SOUND RECORDING. LIGHTING, EDITING. DIRECTION for all types of 16mm lilms Television, Educational Industrial. Travel, Documentary, etc 12 days, 10 hours of training each day — 120 total hours. All equip- ment, film, room and board Included In the low tuition lee. rwo WORICSHOPS THIS YEARI JUNE 113 AND SEPT. 8 20, 1971. TOIAl COST: $495.00. Wrllt or t'^'ir? .r?^ ,.'. .,*1*''* .*""* •n'ollmenl applicight and sound a primary asset . . . )-V used in many ways F SHEER GROWTH wcrc thc onlv standard by which he Holiday Inns lntcrnatit>nal System be measured, lusiness analysts would agree that this worldwide lotor hotel operation is a smashing success. On August 1. 1952, the first Holiday Inn Wned its dtxirs in Memphis, Tenn.; within less Tian 19 years, the system has grown to 1,292 inns, N of March. 1971. Nearly 19(),()(K) guest rooms are ivailable to business and vacationing travelers, and Ihe future goal calls for 3,(K)() inns with 4()().()()() nests' accommodation by 190. "The name Holiday Inn means a low-flung two s brick building on an Interstate Highway, a iii:li-rise complex in large urban centers, or simply h.ippy family vacation," comments founder-board- hairm;ui Kemmons Wilson. The vision of a better place to enjoy an over- night stop enroute brought about the first inn in Memphis. Today, that vision has been realized in each of the 50 United States, Canada, Mexico, and far beyond in Africa, Australia, Central and South America, the Middle East, Pacific islands, and 19 countries of Europe. The Holiday Inn story, however, is much more than physical assets. If there were a secret ingre- dient for its evident success, it would not appear on a balance sheet. It is management's relentless and undeviating adherence to its "first principle". Tcchnoloiiical ami economic resources, orga- nization and siriiciiire, innovation and liming are transcended by the unity of an organization whose individuals believe strongly in its basic precepts and faithfully carry them out. Instilling that belief and faith, while employee totals are constantly increasing and growth con- tinues, is a task that really challenges those using the communication media. How Holiday Inn has accomplished this goal and what the company pUuis for tomorrow are discussed on the following pages. I^AY, 1971 13 A V TAKES A HOLIDAY ■ "God was smart when he made man. He made four holes in the head for information to go in, and only one for it to come out.'" With that observation, Wallace Johnson, Vice-chairman of the Holi- ,day Inn chain, comments on his company's success. "1 think we have a way of communicating . . . that has been one of the reasons for our success. We have been able to com- municate with the people working for us, and to communicate to those wc work with." How does Holiday Inn's manage- ment reach nearly U)8.()()() employ- ees around the globe'.' How does it instill among the 20,001) people on its home office payrolls the com- pany philosophy of sound assured guest comfort and convenience, and a belief in fair play and the profit motivation? This challenge of com- munication is being met by a far- reaching concept of total education/ training responsibility exemplified in the current construction of the $4 million Holiday Inn University. Scheduled for completion on its l5U-acre site nine miles south of Memphis early next year, the uni- versity facilities include two resident halls of 20fi dorm rooms, si.x lecture rooms, four seminar classrooms, and an amphitheatre that accommo- H.l. President William B Walton is at the .1* AV director Eugart Yenan (left) is glimpsed "on the move" as he checks out a recent promotional assignment. dates 200 people. The administra- tion building will provide offices for operating and instructional staffs, and house a 10,0()()-volume corpo- rate library, reception and confer- ence facilities. All classrooms, lec- ture halls and dorm rooms arc being interconnected by closed-circuit tele- vision. This major educational facility is comparable to those of other indus- try leaders — General Motors and IBM, with training centers, and Pepsi-Cola with a management in- stitute. Its construction emphasizes Holiday Inns goal: to prinide ade- quate training for all types of Holi- day Inn people, from the franchise- holder to the yard man. "Wc have long realized as one of our greatest challenges, the satis- factory procurement, motivatior - and education of all employees tc ' serve our customers." conmienu board chairman. Kemmons Wilsor . . . "We arc greatly concerned about ile\eloping their skills and building '' a good Holiday Inn attitude." In this frame of reference aaA" within the university structure, Eb ■' gart Yerian, the Inns' assistant vice^ president and director of audio visual communications, serves thi entire system. The former directo of the Memphis Little Theatre (fo 21 years) joined the company in thi early iy6()s when the parent com^ pany had only 135 home offic< ^ employees and fewer than 150 inns He remembers those first informa months well, having been hired it free lance Holiday Inn's first film strip, H'clconw Cousin. Its overwhelming success launchei Yerian into a new career typified b; Kemmons Wilson's comment at th time, "Oh, yes, you're also the off^ cial photographer for us." ^'crian is still the "official phcj tographer." hut Holiday Inn's audio visual communications departmerij now has a staff of 22 who rcscarcl write, illustrate and photograpl process and produce the cxtremel wide range of media tools needej BOSINESS SCRE^B]^ H L'vcrv kind of cuiircicncc, nicct- \ii. trainini; ;irn.i rckitcd coiiinuini- itmns rospi'iisihilitics. Audiii-visiuil immunications liavc became a truly Hal corporate service facility. • It has grown around the ablli- cs of our people to accept what- VLi came their way," says Yerian. I hat might well be a credo for ii\ corporate audio-visual facility. >l Holiday ("ily. the company's O-acre iieadquarters complex in Iciiiphis, the phrase "whatever aiiic their way" covers a lot of ■n ilory. Basic anK)ng Holiday Inn's audio- iMial activities are the sound film- iips for training company person- al regarding specific facilities and .'i\ices. Currently, 35 of these pro- rams are in the audio-visual li- ford. Conn. Pressings of sound discs which accompany each program (ex- cept those taped for overseas use or for other LaBelle users) arc made by Plastic Products, a company associated with the Holiday Inn sys- tem. Sound motion pictures, with a wide range of topics, arc another basic audio-visual tool used by Holi- tlay Inn. At Your Conimaiul, for instance, is a 30-minute sound/ cok>r film which interprets the na- tionwide Holidex Reservation Sys- tem and its computer-center in Memphis. It backstops a training manual and recording on this sub- ject. Man Alive is a BBC documen- tary on the men who pioneered Holiday Inns. Many special motion pictures are \ FOCUS 'Voirectf' jSellingI t' uoiO'M ISUAL"" AUDIO vr — MDicwir m»a mc ft .. » vDIVISrON i %w JMJi_„ •^> 'ir^ 'reduction studio of AV communications at Holiday City where all types of audio- isual media are created to serve training and meeting needs for 1,292 inns. rarics. that are mandatory at every in. Throughout the year, new sub- lets and titles are added. They in- lude such diverse content as job ireparation for waitresses, (You ire the Star) and Care and Control 'I Swimniini; Pools. In most U. S. and Canadian Inns, )uKane and "Micromatic" sound ilmstrip projectors handle the howings; optional for inn manage- iicnt purchase (.and also widely ised) are LaBelle "Tutor 16" pro- jctors with slip-in Compax tape artridges. These have been espe- ially useful for taped-sound vcr- ions produced in dozens of tongues or overseas inns, from scripts trans- ated and recorded right at Holiday ity. Processing aiul duplication of the nore than I .."^OO copies of each new ioliday Inn filmstrip release is done 'V Color Film Corporation, Stam- madc for conference and conven- tion use. A recent overnight assign- ment, for example, was the making of a 50-minute, lip-sync color film of a prominent convention speaker's talk. All extensive 1 6 mm motion pic- ture editing, dubbing and printing for Holiday Inn is done by Motion Picture Laboratories in Memphis. Yerian attributes "extremely satisfy- ing results" to Frank McGeary and his associates there. Preparation of all kinds of sight and sound tools for Holiday Inn convention and meeting use is an impt)rtant responsibility of the au- dio-visual communications depart- At right: sequence from two of the 35 sound filmstnps currently in the train- ing libraries of Holiday Inns. / T / '^ -^' AY, 1971 15 A-V TAKES A HOLIDAY nicnt. Films, charts, slides and re- cordings help make such events as the national hranchisc Holders' Conference — an annual affair at Memphis — and the six or more con- ferences for inn-keepers more effec- tive. Material for the three traveling field training crews (of ten persons each) is also an audio-visual respon- sibility. The department's schedule includes media and material for resi- dent training at Holiday City, which all inn-keepers must attend, but is optional for restaurant managers. Finally, there are special tools serving inn hosts, who typify Holi- day Inn's emphasis on maintaining standards of courtesy, comfort and convenience at every inn. These hosts serve as roving trouble-shoot- ers and public relations representa- tives, as well as official "greeters." On (Kcasion, the audio-visual de- partment has been involved in com- pany decision making. To illustrate, the Operating Division requested a film about credit cards. The audio- visual department, believing in "the right tool for the right job." recom- mended that the task of informing and keeping inn employees aware of key points would be more effec- tively accomplished with a large brochure to be kept behind each inn desk. "So it fell to our lot to design, write and get the brochure printed," remembers audio-visual chief Yer- ian. Every Monday morning. Holiday AV communications' crew at work du ence where motion pictures, filmstrips Inn's Executive Committee meets at Holiday City. Meeting its presenta- tion requirements may entail pre- paring maps or altered sections of maps, charts and other tools to visualize information. The audio- visual department prepares tliese aids for lop management people who want facts "put before them c|uickly. clearly, and concisely" as the use of visuals can accomplish, reports Yerian. The "official photographer" role is now all-encompassing. Hciliday Inn's photographic personnel have a busy schedule — from ordinary re- quests for ID and passport photos, to daily requests for news service and VIP photos for iniblication in the world's newspapers and maga- zines, as well as in Holiday City Times. Architectural photography has also come to ihe forefront to ring recent Holiday Inn's national confer and tapes were among audiovisuals u »e "show innkeepers the facilities a other inns and to demonstrate thi outlook for prospective franchise holders." The range of assignments using ; ct)mbination of photos, art and spe, cial design has burgeoned. One re cent assignment was a large-scaU pictorial menu card that visualizec ,i (in color) dishes created by a fa mous chef. The cards were to servi as examples to local inn chefs fo emulation of the fare. Sound recording activities an, "special" too at Hiilida\ Inn. Thi audio-visual department's top-qual ity Ampex and other recordin] equipment provide all tapes of back; ground music for pla\ers throughou; the inn system. In addition, the department ha set up and currently directs lh< "Dollv Holiday" nighttime radii Multi-media presentation at typical Holiday Inn's national conference requires we BUSINESS SCREEIi iiusic sliow, which is piograninicd nil) markets ihrmighmit the United iiatcs. The scope of this progiiim s indicated by its millions of nightly istencrs, who arc offered a full five S-ours of classical/'popular music 65 days of the year. I The audio-visual department's lound engineers, along with Yerian. (ire helping to design puhlic address ystenis lor the inns. Recently. the\ hipped equipment to five locations It once. The division chief has reached lack into his long years of theatri- !al production experience to design tage lighting and controls for var- ous inns. Lighting apparatus rc- cntly was shipped from Memphis. () inns in California and Rochester, ,>I.Y. "We get more ncarl\ what they heed, and put it together less ex- pensively.'" explains Yerian. He muses, "As you sit inside this irganization and watch it blossom, ;ou realize that this whole A-V op- ration is based on a kind of com- iiion sense approach to problems as hcv come along . . . and thus, we Kiitribute to our worldwide growth i: Hir own way." But these audio-visual people icn't sitting on their laurels. They now that the tools being produced mist accomplish results. \ccordingly, they sponsored a re- cnt mail test of training film users; x.iniinations devised on a typical ■ubject were accepted by 19 of the irst 20 inns contacted. The results lunved genuine understanding of •he basic material. ; Comparable future testing will be llone by Holiday University person- |iel. Carman Robinson, the com- tany's vice president for education ,nd training is the operating chief 'f Holiday Inn University, and Dr. \ndrew Holt, retired president of he University of Tennessee, is hanccllor/educational consultant. Nearly all that has been discussed s only a prelude to Holiday Inn's icceptance of the role of communi- ation. and has related largely to ts internal usage — serving person- icl training and convention/confer- ■nce groups. Still other and vastly mportant sides to this comnumica- ion story are the external aspects — neeting facilities available at each >f the 1300 worldwide inns — and he far-reaching potential of the A-V communications sound engineer and staff busily check plans for new $200,000 color television studio being built for Holiday City University. 190.000 guest rooms already in occupancy, or soon to be occupied. The audio-visual department, pre- paring to meet these challenges, al- ready has a Holiday City television facility moving well along. In addi- tion, it is active in making the Holiday Inn's meeting facilities as nearly perfect as possible. The 1300 DuKane and LaBcUc sound film- strip projectors used for training arc also available for external meeting use, A DaLite screen is available at every inn, along with chalkboards, lecterns and public address systems with extra microphones inputs for speakers. Standardized meeting facilities provide business leaders with a unique, fairly complete, dependable, and extremely convenient and eco- nomical site to schedule meetings. International needs have been met through the tapcd-sound filmstrip equipment present in every over- seas establishment. By extremely simple electronic magic, the 190,000 television sets in each inn guestroom can receive vid- eotaped packaged programming fed from the front desk through closed channels. The size of the Holiday Inn potential is reflected in the recent order for an additional 40,000 Motorola color television sets. These were acquired by Holi- day headquarters' contract sales department to help complete the company's changeover from mono- chrome. Discussions are in progress for the sponsored use of this unique in- fluential audience through video- taped programming. In addition, there are implications for EVR ap- plication throughout the domestic United States and Canadian seg- ments of the system. Among other sight and sound tools, Holiday Inn uses this production, projection and reproduction equipment: ' 16 mm Grafflex mazda and arc projectors are in constant use for meetings and conventions. * Kodak Ektagraphic slide projectors serve that medium. '^ DuKane and LaBelle sound film- strip equipment are described as "standards" for field training use and in local meeting rooms. * Spindler & Sauppe dissolve con- trols are used in all major meeting programming. * Kni-Tron Xenon arc slide projec- tors are also favored. * DaLite screens hang in nearly every inn meeting room. " The Ampli-Vox lectern is another "standard." * Shure 565-S and Model 330 mi- crophones, plus Shure microphone mixers are also Audio-Visual Di- vision favorites, along with AKG 202 mikes and EV 647 lawi- liere types. The Turner 251 paging micro- phone is widely-used, backstopped by Rauland 35 amplifiers and lOW amplifiers (with mike mixer). University sound columns and Mcintosh "275" amplifiers crop up for conference and convention use. Altec and Bell portable speakers are used. CPE's large (9'xl2') rear screen is used at all headquarter meet- ings. ^AY, 1971 17 A-VTAKESA HOLIDAY The tradition;il entertainment movie has not been ovcrlooiced by Holiday Inn. Automated theatres have been eontraeted for installa- tion at a number of locations. Some of the Florida-based inns show two- rcelcrs in their lounges; others run a babysitting service using films for the younger set. shown in the well- equipped meeting rooms. Indeed, the future of audio-vis- uals is bright at Holiday Inn; thirty or more subsidiary companies are headquartered at Holiday City. They are represented in part by the multi-storied Institutional Mart of America, a virtual "treasure house" of furnishings and equipment uscti by Holiday Inn, and other iiotel and motel builders, hospitals, nursing homes, college dormitories, apart- ment structures and other institu- tional buildings. Holiday City extends far beyond its Memphis boundaries, as compo- nent divisions include a carpet mil! Eugart Yerlan (left) discusses an art job with Holiday press art director Dev Kinney and one of field salesmen. Duane Cooi^ .. ;;^i.- staff pliutotiuphuf who creates product illustrations ex- tensively used by Inn Keepers Supply. 18 at Phoenix City, Holiday Industries at Hernando. Miss.. King Cotton Meat Products in Memphis, Artes de Mexico, headquartered in Mex- ico City, and many others. "1 heir operations are also related to the kinds of things we are doing," says Yerian. Yes, growth has to be an impor- tant factor. When a system with the scope of Holiday Inn expands at the rate of two or three new inn open- ings each week — from 1 ."^O inns in the early 1960"s to nearly 1,300 by 1971 — somebody has to be both farsighted and flexible. Through its present wide-ranging search for the best of the new audio-visual tools for a better job of communication. Holiday Inn's audio-visual department at Holiday City constantly reviews and tests new equipment. It gives high marks to the potential of EVR for cassette programming of company instruc- tional material, as well as for guest- room use. (See box. page 17, for some of Holiday Inn's favorite pro- AV art director Fred Peterson, who brought a lifetime of experience to this growing audiovisual activity. AV Communications' electronic main tenance has a full-time technician who helps keep all equipment moving. Computer-operated drafting machine shown drawing a room layout, is uset to design the many hundreds of meet ing rooms now available — worldwide. duction. projection and sound repro- duction tools. ) To the person with the audio visual administrative responsihilitiey in his own company, there's finxl fo» thought in Eugart Yerian's word: ■Ma ■M Print staging area with Paul HccKler (left), chief photographer and Bill Sp«i, del. former Navy photo director. Charles Kennon uses all Ins "slaci time" as builder of odd-sized pictur' frames used by H.I. departments. BUSINESS SCREEr MKxinint; how he tries to do his jb. "This A-V setup grew out of tlic now-how available to it," he says. All sorts of experienee ean appi) 0 help >oii do that job a little bet- er." He sumniari/es his own hack- round. "I had early background as chemical engineer, veered over to heater and theatrical production, ut meanwhile had grown up in the uikling business. My fiist job en- ailed teaching math in Los Angeles igh schools. I wrote for the school •apers and earned my way through ollege as an embryo architect . . . K\] of these experiences have helped le to encourage our A-V people D take on almost everything that as come our way. "Management, when reviewing ur activities when we were athered under the Holiday Inn Jniversity "umbrella' was frankly stounded at the scope of some of he things we have been asked to !o. This involved such items as our icture-framing facility and our elping the Architectural Division •"ith its meeting room designs. I hought we had a pretty good an- wer. People wander down our way rying to get their work done and /e have developed a reputation round this place 'if you can't get : anywhere else, try the A-V de- artment. That once included a ;llow who just needed a 2' x 4' oard, eight-feet long, which he got cm us, naturally." Holiday Inn's president William I. Walton puts the A-V Divison's rimary responsibility into closer Kus: "The Audio-Visual Division is an Qvaluable asset to our company. y viewing their training films, our ersonnel at all of the Inns can eally know what we expect of them. n turn, the traveler is assured of cnsistently good service at any loliday Inn, anywhere in the v-orid." rresentation controls at Lectern are i/pical of those which aid meeting .waders at nearly 1.300 Holiday ins . . . Ready to serve sales and other meeting-site requirements throughout the world at more than 1,292 Holiday Inns are typical facilities pictured on this page. All Holiday Inn meeting rooms are equipped to show many types of audio-visuals. ^ AY, 1971 19 ,.;=:^ ii' i"'*-. ■^:: 'JS^BiJft bruary 15, 1 971 , The Equitable Life ance Society started using cassette TV to rain their salesmen in the facts of life ince selling. rhesystem: CBS Electronic Video Recording, e only cassette TV system in production; em which is compatible with those manufactured and distributed under CBS e in the United Kingdom, France, Germany, he Scandinavian countries and Japan. According to Mr. Thomas Hatcher, The ble's Director of Experimentation and tion, "EVR will give us, for the first time, ctive and economical method of putting formationol materials in the hands of every f our 8,000 salesmen located anywhere United States." The Equitable is tne of several 9 organiza- hot are rally- oundtheEVR prd for their g and infor- nal needs. All frocted by ow initial cost ers are less sive than either i^ope or 1 6mm playback de- ond low distribution (EVR Cassettes can be pro- J, stored and shipped for less than videotapes or 1 6mm film of comparable lig time) . :VR is also easy to operate. Cassettes i themselves automatically when placed, lonograph records, on any EVR Player. The player connects directly to the antenna lols of one or more ordinary TV sets, and iJes pushbuttons which permit instant /ing of any scene, the "freezing" of single s without flickering and rapid advance or Id of the entire cassette in seconds. o learn more about EVR and how you can rt your training programs to this low-cost tte TV system now . . . mail the coupon now. CBS ELECTROMC VIDEO RECORDING 51 West 52nd Street, New York, N.Y. 10019 P/ease send mc comp/cfe dctaih on the ^VR Syiiem, Noine me Organization Address City State Zip Video keeps ro- mancing audiovis- ual users At AECT Show. Panasonic sported its new deluxe studio monitor with hori- zontal resolution greater than 6CK) lines. The threat of video as a business screen A-Vtool has sparked new competition for the full spectrum of audio- visual beneficiaries.. . . . .the users. A-V: The battle grows Projectors keep in the competitive .irena with innova tions such as this Singer Graflex In- staload 16. Or ange dots mark channel for film easing loading. 22 BUSINESS SCREENr Arm chair televi- sion viewi ng is possible with this unit built into a futuristic chair. The goal is per- sonalized training in livingroom com- fort. Rear view self-con- tained projector units are getting a new lift from units such as the RCS MODule sys- tem featuring car- tridge film and sound tape in one unit fully syncro- nized. MAY. 1971 23 ROOM FOR ALL... ^ojffTion More innovations give pro)ectors a rujson to crow. This 35mm unit from Buhl features "superwide" shortthrovK lens. Portable electronic classroom features versatility and economy from Visual Educom Inc. Unit allows individualized instruction to many students. Video tape tofilm transfers are growing in demand. Video Tran showed results of such transfers offered by its system using 3M electron beam equipment. A-V: THE BATTLE GROWS TIk" audio-visual industry has almost douhk-d in volunio in the past decade rocketing from S6(K) million in the early sixties to almost $1.3 billion last year, according to Hope Inc.. consultants for the industry. Volume includes that generated from industry. business and education combined. According to Hope Reports, business and industry audio-visual Milume gains are outdistancing education, account- ing lor more than 3() percent of the total volume. Hope piedicts that the trend to business use of audio-visual will continue to grow at a faster rate than education. However, both will show gains in lhe'70's. His predictions are based on many factors, but one of the most interesting is the upsurge of audio- visual installations in skyscraper buildings being constructed. As illustration. Sears will build the Everything in oiii' is feature of this Dolly Lite tv unit with'l camera, monitor, mike mountings, videotape recorder andj accessories. Completely portable. 24 BUSINESS SCREEN^ Wrap-up of AECT Show in Philadelphia Trends and Directions for A/V tallest retailer headquarters building in Chicago, ec|uipped from top to bottom on every floor to ac- commodate audio-visual equipment. Several other buildings of large si/e are treating audio-visual in the same manner. Meanwhile, education is not standing still as the audio-visual boom continues to generate new in- terest. \l the recent Educational Communications and lechnology National Convention. Philadel- phia's Civic Center, convention goers displayed keen interest and enthusiasm over the new develop- ments in audio-visual and its applications to edu- cation. Although the number of exhibitors at the show seemed smaller than the year before, crowds were just as great — almost elbow-to-clbow during peak show times. The trends unfolded at the show run almost parallel to those in business audio-visual in Enthusiastic crowds at AECT show look for many things beside free films. High on list was new equip- ment offering versatility at a price. iniature rear view projectors operating from tape offer lother challenge to video. AB-Dick Is showing these inipact units. somewhat different proportions. • The battle between film and video is inten- sifying. • The competition in rear view projectors is growing sharper. • Front view projectors arc beginning to com- pete head-on with the new developments accented by more flexibility and greater case of handling. • Super-eight mm is gaining strength as sight and sound cartridges gain wider u>e. However, most don't count 16 mm out for a long time to come. • Miniature audio-visual devices are coming up strong. Even the video tape equipment is join- ing the trend to miniatures. • Not to be counted out is the impact of video tape. New models at the show indicate new impetus and versatility. Despite romance and drama of video tape as an audio-visual means of business and educational communications, most predict its impact will not be felt for some years to come. Standardization, conversions and equipment costs are some of the reasons standing in the way of rapid industry ex- pansion. Regardless, video still draws wide interest at the shows and labs; production firms and dis- tributors are keeping a close watch. One firm that stores and distributes film is already installing tape cartridge conversion equipment to handle the business when it comes. The problem is not in the software; it's in the hardware. Conversion equipment for existing TV sets must be sold before the software can be moved. Standardization of some sort must be developed to create mass markets, or else conversion equipment must be made available to create flexibility. At present, video seems at a standstill until these barriers are hurdled. Those who are resisting the immediate influence of video are quick to note that its eventual, though uncertain future, will keep the entire audio-visual field alive and competitive. With predictions of volume increases during the '70's and a competitive scramble in the mar- ketplace. AV users in both education and industry arc certain to benefit. AV equipment will be more flexible and functional. AY. 1971 25 A-V: THE BATTLE GROWS iv ommand Three screen remains another sharp contender for attention The Command Performer System on demonstration at th AECT promises computer controls .RFORMER SYSTEM Super-8 will be able to perform as many stunts as a circus clown with many equipment makers claiming that nH>tion with Su[X'i-S can be attained at eight frames per second. Some Sujxt-8 fihii car- tridges are now able to convert to several languages, cut out certain portions of a visual presentation, go back, stop actii>n and much more. The fle.\ihilit\ that can he reaciicd thuuigh the newest audio-visual devices is certain to save money in the long run for end users. Film producers will be able to deliver more message in a more effective way utilizing each of the 3600 frames in a 5i) foot roll of Super-8. for example. There's little question that sound and sight car- tridge combinations stole the show at the AECT. This is the photo action as Bisiness Scruln saw it through its exclusive camera eye. Km MIIERII WORLD'S LiGHrer PC - r Another entry In the V.T.R. field is this AKAI unit billed a lightest portable %" video tape recorder. Weighs only 2; pounds; has 3-inch monitor tv. 26 Ampex unit emphasized the instant fai ture of its video system. Here it's demoi strated to AETC show-goers. BUSINESS SCREEI IFPA JOURNAL an official publication of INFORMATION FILM PRODUCERS OF AMERICA, INC. P.O. Box 1470, Hollywood, California 90028 CONTENT: IFPA iVpii-i Call l«r Papers The National Stciiv Cindy lilnt Call Scliolaisliip New s I'rojilc: Hrowns Need lor PR Filming with Tape Special Section Business Screen Magazine May 1971 IFPA CHAPTERS ARE ON THE MOVE I^ Kill Blumc, IFPA Vice-Presi- for PR. Colonel Allerio I erani. Commander I 1 I .9, and Captain Paula K ■ iix seem to he getting >.'//( words of H-isdom from iiither Emovy Tang, St. I i>i'ieis Productions, and ■ 'rary chaplain for IFPA . That's IFPA President Boh Montague on the monitor giving his 1971 inaugural address in the studios of the Television Division of the Air Force Audio-Visual Center, Norton A IB during recent national board meet- ing. I he IKPA National Board of Direc- tors and guests in action. L-R in pic- ture Ralph Hall. Jack .Smith, Jack West. Phil Nenhauser, Mike Rye, Liilz Winkler. Boh Montague. Jackie .Slihvell. Milch «.-vc. /{/// Blumc. Dan McCovern, Don Bjoring, Jim Halver- son. I,t. Ken Itaehr guides II- PA group in tour of AF Film Depository. Holding amount to S6 million feet of histori- cal film. National Board Meeting is Keyed by Optimism IK IKl'A Board began its 1971 term with n initial meeting held al the Headquarters •I I he Aerospace Audio-Visual Service at he Air Force Audio-Visual Center, Nor- iin \ir Force Base. Calif. I he meeting hosted by the Inland Em- 'II c Chapter and its Chairman Col. Don- II Bjoring. Deputy Chief of Staff for ipcrations, AAVS. Returning for a second term as Presi- Icnl. Robert Montague of General Dy- 1 cniics. San Diego wielded the gavel over Chapter Chatter BV W II.Bt'R T. BLUME Public Relations Vice-President I I'A Chapters have been active all over he country during the first three months if 1971. Following are a few examples of -■rams conducted: I think you'll agree represent great diversity and imagi- lii.in. ^KVTTLE: 1 his Northwest group got a running III in January with a fiill evening at Mercer Island Fastman Facility. The lam included several international festival award winners and a special instralion of the Eclair ACL Camera. hin Friedman. General Sales Manager I I ho Eclair Corporation of America was II hand lo assist local dealer Al Morse iih the demonstration. Members rated a hoard composed of some holdovers and several new members. The 1971 slate of officers supporting Montague include: Executive Vice-Presi- dent Mike Rye. well known narrator; Financial Vice-President Lutz Winkler. Naval Electronics I.ab. San Diego. Cali- fornia: Editorial Vice-President Charles MacCrone. Holex Inc.. Hollister. Cali- fornia: Public relations Vice-President Wilbur T. Blume. Hq AAVS. Norton AFB. California: Membership and Chapters Vice-President West Jack West. Deluxe- General. Hollywood. California: Member- ship and Chapters Vice-President East Art Rescher. Byron Labs. Washington. DC: Recording Secretary Jackie Slillwell. Ralph Hall Productions. Hollywood. Cali- fornia: Past President Milch Rose. Det .^. AAVS. Los Angeles. California, and Chairman of the Board of Governors Robert S. Scott. Aerospace Corporation. Washington. D.C. President Bob Montague spoke opti- mistically about IFPA plans for 1971 from the growth that the organization has ex- perienced in the past year. this one of their best programs ever, and the enthusiastic crowd stayed on after the meeting for informal discussion. The February meeting was held jointly with the National .'\catlemy of Television Arts and Sciences local ch:ipler membcis. Following last months look al the Fckiir ACL Camera, the newest Arri BL camera was demonstrated by Lee Collins. Western .'\ new membership dti\c is being planned for 1971 leading up to the 12lh Annual Conference scheduled for San Diego in October. A regional meeting is also planned in April in connection with Pholo Expo in Chicago, where a CINDY Theater will feature Cindy Award Winning films. The board and other members and guests toured the A.AVS facility prior to the Installation Banquet in the evening at the Norton AFB Officers Club, attended by 100. Don Adams of Eastman's Holhwood office performed as Master of Ceremonies and Everett Baker. Senior Producer. Naval Ordinance Test Station. China Lake. Cal- ifornia gave a slide presentation on his experiences at E.xpo 70 in Japan. Father Emory Tang. Si. Francis pro- ductions conducted an Audio-Visual in- vocation with some of his Telespols. 1-arlier in the day the hoard named this popular member as Honorary IFPA Chap- lin. Inland Empire member Ray Usscry, AAVS producer added some nostalgic melody to the occassion with his barber shop quartet group. It turned out lo be a day of hard work and accomplishment and some good fellowship that promised another year of growth and service for IFPA. In his inaugural remarks. President Montague prophesied that the day was near when the audio-visual communicator would enjoy the same respect now af- forded the most select professions. "Our task." he said, "is lo continue lo work hard at our professions and deserve the confidence that is placed in us." lAY, 1971 27 We Need Public Relations DcsiKntr liliii-in.ikcr Pun Iiirlak (Icfl) ftaes over a slory hoiinl with public relal'wns executive lhi\ut Pinion, tit the article, Simon tells how film and public relations people can help each other and do a better job for the client by working together. i.iR By David H. Simon, President SIMON/Puhlic Relations, Inc. Los Angeles. California Ask many inforn):ili()n film people abnul public rel.-'tions and they'll tell you it is somebody else's bag; they don't use it, are not mvolved in it, and don't need to know much about il. I he fact is. though, that they do need to know about it. And depending on how you define it. they arc already involved in it. In its broadest sense public rela- tions deals ^^ith communications as it re- lates to all of the various publics of interest to a given corporation: therefore everything the film man turns out. no matter for what audience, is in effect a public relations tool. Whether a report to the mililary on the status of a contract, a training film for employees, a sales film, or whatever, it's object is to influence one or more of the corporation's audiences. In addition, the industrial film is — in itself — a tool which the public relations expert can use to generate visibility through the press, employees, financial analysts, customers and the plant commu- nity. — For example, a well thought out in- dustrial film is of broad interest to service clubs at a weekly program. And the press will cover such events. — Il can be used as a briefing for visit- ing financial analysis from brokerage houses. And they may use quotes from the film in their market letters and bulletins to brokers. — How one company solves a pollution problem might be portrayed on film and shown in other cities to governmental and comnnmity leaders. And again, the press will cover such events. — The making of a film itself should result in a press kit with stills from the movie and where appropriate, it should be distributed to suppliers and customers — who may want to include pictures in- volving their products in their house organs or press kits. Thus, whether he reports to the Public Relations Director, the Marketing Man- ager, or directly to top management, the film man is dealing in public relations. I-'urlhermore. the free lance film man, or those attached to smaller organizations, may be able to broaden their own horizons and make more subslanlial contributions to the firms they serve if they conside incorporating other aspects o( public rcta tions in their activities. One way to do this is to add a PI specialist to an existing staff. But in man; cases a more practical way is to utilizi the services of a competent outside PP counseling firm with a program special!* tailored to your firm's particular needs Free lancers can offer such services ass(Kiation with their own by bringing u the PR counsellor when they find a clicn who needs one. If the PR firm does i good job for the client, it is sure to rcflec well on the firm that recommended them And there is another, more subtle ad vantage: since the PR firm deals with th' client on a continuing basis over a Ion; period of lime, he is likely to know a „ soon as the client is contemplating tb ^ next film — in fact, he may be the oi* '. who suggests to the client the 'need fo another film. .And when Ihat lime come* the PR counsellor is surely going t remember how he happened to get th program in the first place. Thus, although the film man cannot camp on the df)Oi step of every client he's served in the past he has a "friend at court" who sees tb client on a day-to-day basis— and wl will assure Ihat he get first crack at th next film requirement. gj For the film man on a company staj ^ bringing in outside counsel may well in crease the scope — and the level — of hf responsibility, presumably with the ullimat reward of increased title and compensa lion. And certainly with increased man agemeni recognition of his contribution. Because his scope in communic:itions broad, the public relations expert may se, ways of reworking 10 or 20 percent of Im to create a new movie for a completely different audience. And certainly, PR per. pie are adept at petting full mileage ou of the film once it is produced by consideu ing such projects as articles and new releases in appropriate magazines an newspapers about the film. What kinds of activities are involved i a public relations program'? There are a many answers as companies since ever good counsellor carefully designs each pre gram to meet the needs of the coiti pany. Target audiences can include en- ployees. shareholders and the financi cear hcKI on the campus of the University of California at Berkeley. Mr. Charlton's film was made for the 7.S|h .Anniversary of the Olympia Brew- cries and "blended" the progress of the company with the historical events of ihat period. It contains a refreshing approach to the typical documentary and should add to his list of film honors. Bob was winner in the latest IFP.A "Cindy" awari' with his film entitled "Fntertic" made fc the Bonneville Power .Administration. Sheldon Renan discussed the Pacifi Film Archives' many programs to th public, its role as study center for siudenf and information center for filnini.iker^ He was followed by a computer film callc "Matrix" by John Whitney and the IB\ Corporation. CHICAGO: The .Midwest Chapter ate roast bet, jj' at their Februarx dinner meeting and jofl^ McDonald System. Inc.. latest trainin film "New Dimensions." This multlpU image production, conceived and scripted b\ Jan Ware Davenport and produced h Jack Tilles. is being used at McDonald Hamburger Vniversity in h'lk (irove Vii lage to train managers to Utok at the business from the customer viewpoint. S effective and promising are earlv rractior lo the film that manv other uses are bein anticipated. Jan Davenport and Ralph t Nelson, manager of creative services ff McDonalds, were on hand to describe ih intent, production and use of the film i Hamburger I 'niversilv. already well know for its effective audiovisual programs. \( 28 BUSINESS SCRE omers, the genenil public and others, 'rojccts c;in include analyzing the com- lany's image «ilh any i>f these audiences; ireparing a pnigrani to correct miscon- rcptions held as delerniined by the analysis; Dunselling nianagenienl on changes leeded within the corporation; organizing end conducting press conferences; recog- li/int; subjects for and researching, writing iiul placing featuie articles; arranging and inducting press interviews . . . and the isi joes on and on. D.ies such an activity usurp some of he .luthority of the film man? Not at all; II l.icl, at the very time that some film iKn find jobs in jeopardy because of lim- kJ funds, broadening one"s usefulness to he corporation might even spell the dif- crciice between a job with less scope and .IK- with ;idded responsibility. I or the film producer working at a studio instead of in a corporate environ- ment, the public relations firm can also he .in important assist. He can help set up programs to conmuinicate the conipan\'s successes, awards, capabilities ;ind filni- Miaking philosophies to a variety of audi- ences which may be potential purchasers of films. Aggressive use of PR can give ■visibility" to a firm, bringing them out of the pack by making their distinctive c|uali- ties recogni/cd by more people. It can perform a valiuible service to the pro- ducer's clients by assisting in the promo- tion of the film — thereby enhancing the value of the film company to his client. Advertising is another tool used to promote a film company's capabilities — but remember, when editorial coverage on a company or a film ;ippear in print, it is in effect a third p;irt\ reporting on the good job you have done. K Ml RING Ol'R Sl'ST.\INERS . . . WE LOVE 'EM! I HIS MOM II . . . BROWNS vIOIIO.N PICI LIRE LAB vliiJi has been said about the va.st and Icrful c;ipabilities of todays Motion ic laboratories. Without them we . I. II Id be out of business, or at least, so ccply involved with this demanding phase ■ I I he business, our other efforts may iilk-r. I here are large, centrally located labs LiMiig thousands of customers in person ml through the mail, and then there is he small custom service lab that usually now all their customers personally, and er\c a rather regional area. It is to these lbs I would like to give thanks and to ■nize in particular the one in my town . . . Browns Motion Picture . San Diego, California. Hill Brown has had a lab in town as >nj as there has been a television station 1.U- He grew up during the past sixteen L.iis with the T\ and film industry here. As producers came and went. Browns cpi growing and serving those who sur- i\<.J The lab has moved three times, i.'Licssively adding services and capabil- Ks which now include complete 16mm and .Super 8mm services such as black/ while negative and positive, reversal, and color processing, color and B&W printing and forced processing of Fktachrome FF films to ASA 2000. No one man shop. Browns I.ab Man- ager Jess Miningcr for nine years has promised to "do the best we can" for those who have needed special services and extra special care. Retired from the Navy, Jess can give us the benefit of over thirty years in the photographic field. The front office is efficiently, intelli- gently and attractively managed by Mrs. Schnedler. Large or small, quality control is the ingredient which will determine whether or not you'll be in business beyond to- morrow. Chemistry supervisor Raul Cha- vez has been watching the "ph" and re- plenishment system for eighteen years, many of these with Bill Brown. Bill proudly lists all the major industrial firms, motion picture producers, TV stations, col- leges and universities as clients. We're thankful you're ilicie to be on your list. Bill. I kituH-.' (I've been on his list for years!) R.B.M. (nil for 12th .Viiiiuul Cindy lllni Coiiipvlilioii Kiitrics \w;irds ( luijrnian for the Cindy film competition, Hal Rcavely, has an- nounced the dates, schedules for judging, and new rules and regulations for the Iwelflh Annual C ontcst to he hekl in conjunction with the An- nual National Conference this year in San Diego, California, October 14- Ifi, 1971. The competition is now open and entry forms, rules and instructions may be obtained by writing to the National Office IFPA for complete details. Fntry fees are the same as last year, however there have been some changes in the procedures and the management of the judging. Fntry forms with fees are first sent in to the Chairman. You will then be advised where to ship your film. All entries will be acknowledged and certificates of entry awarded. Fntranls will be advised if their film has been selected for the finals and the balance will be returned to the senders with regrets. The awards banquet will be tele- vised and videotaped for loan to TV stations in other cities. Color film clips will also be made available to winners and their companies. Winning films will be invited to become part of the Cindy Film Li- brary for the 1971-1972 season for use among chapters, at special theatres such as the Cindy Awards Theatre at Photo Kxpo '71, and Television dis- tribution. CALL FOR PAPERS The 12 ill Annual Conference of ilie Information Film Producers of Amer- ica will he lu'lil in San Diego. Cali- fornia: 13-16 Oct 1971. As a feature of thi.i year's confer- ence, papers on technical, production or application developments are heinf" solicited. Conference chairman will be D. David Bash. ITV. San Diego. Pa- pers may he addressed to him at 3061 Marquette St.. San Diego, California 92106. .\\ DIEGO: I i'llowing last years successful plan, the ings are opened by showing one of I indy award winning films, minutes *ie National Board read (a practice \\ould answer many of the questions icmbers that write for information!) • irt business meeting, and the intro- on of new members and guests. Mr. Bill Hansard, Vice President. Gen- i:i! Manager of Front Projection Com- iiu spoke on the techniques of front .ncn projection with the use of live n in the foreground. He discussed the Ileal procedures for shooting the back- iid pl.ites to scale for any production .•c|iiirement. Most interesting was the high Ikctance-narrow viewing angle screen ' iicrial that is used. OS ANGELES: / he meeting notice read we have a 'leheader for you! I'irst members met r facilities of Acme Labs., specialists ileo-tape to film transfer. Continuous ^ of fifteen members each got a behind I enes look at just how it is done. each group completed the walk- ugh. they then walked south — a short '/» — /<> Bill Morrisons F-M Studios for the iiuriini; st heduled promptly (Ha!) at 8.30. Here, a panel of experts brought authoritative information from their pro- fessional fields. Mel Sawelson. of Acme Labs spoke on video-tape procedures. .Matt Hill, of Audiographics cassettes and car- tridge loading, and Annan Paul of Tech- nicolor Corporation discussed latest film procedures. BOSTON: The new ye.Tr started off with n social hour, dinner, and then the meeting which featureil the inslallation of new offices elected in December, and a business meet- ing setting the stage for a vigorous and determined effort to bring into the fold, all Boston area filmmakers, professionals and students alike. The program portion of the meeting was presented by Mr. Charles Wyckoff who discussed his development of extended range films. January in Boston is not exactly shirt- sleeve weather and in spile of the fact that the heating conditioner at the Town House failed just as the presentation began, the audience was very attentive and a lively question and answer period followed. February's meeting was hosted by the Honeywell Computer Company, Chairman Mark Ford opened llie meeting, dispense with minute reading and other matters except the financial report and got im- mediately to the program presented by the Host Milt Levy, Chief of Audio Visuals at Honeywell, Wellesley Hills. WASHINGTON, D.C.: (Editors Note: These boys are really on the ball and steamboating along. They have plotted the entire years program, and published a six page notice, detailing the March, .ipiil. and May Meeting programs, ."speakers, locations with maps, and in .so doing, greatly assist members in reserving and planning ahead to BE THERE! Peter .Scott, young'un of Bob. brings this inno- vation to IFPA ami others slunild follow his new. fresh, enthusiastic approach to programming, don't you agree?) DALLA.S-FOR r \> ORTH: Hey! Yaw lexans . . . you're not that far south! We know you're busy but we need to know what you are doing. Put Bill Blunie on your meeting notice list and Monte too! We would like to be able to publish all chapter meeting dates for the benefit of our traveling members. We'll st;irt the next chapter news with Texas in the June Issue. i 1AY, 1971 29 National Scene BY R. IJ. MOM AGUE II I' A .\i,iii,iuil Prfsulcnl (I mill till iitlilreis lo ihc Hiisidii CIuii'Iit) A^ i ihulllcd up here l<>nit:hl, I lhout:h( In m>self ... If I were ;i Bi>Mi>n C hapler member, wh;il vvould I expccl to hear, or uanl lu hear from the visiting nalionul president? Would it he a statement about the Na- tional Ki>ard'.' Would it be a financial report? Or the story of a new conquest in the area of chapters, membership, or pub- licity? Well, perhaps so, BUT 1 would rather hear about . . . What does 1971 look like, from the Na- tional level, for the Boston Chapter tiiiil me. as a member, in terms of — a. Ideas tt) help me in my job. b. Plans for our young people. c. My image and prestige by belong- ing to IFPA. d. Ways in which I can develop pro- fessionally. So, I'll touch briefly on the expected items: 1. We have great Board of Directors. 2. We are solvent. .1. We are gaining chapters, members, and publicity. Now, what you wani lo hear! The National Board is very pleased with the way chapters are bringing together the professionals in the various sectors of the United Stales, and we are proud of the Boston Chapter as well. You. each individ- ual, should be proud too and display your membership certificate. Get ahold of our new Code of tthics. Frame and display it also. These credentials mark you as a profes- sional, as does the Physicians oath, the attorneys creed. Integrity in information is as important as it is in architecture. You must read to keep up with what others are doing. The Newsletter, the IFPA Journal, and Industrial Photography arc part of your membership package. Plan your metings to present some use- ful, informative material. The exchange of ideas is what IFPA is really all about. Because of the concern and ideas ex- pressed lo your president from Fil Shaw and Mark Ford, the National Board, last month, slashed the student membership rate in half! This makes it attractive for young peo- ple to become associate members of IFPA. to mix, socialiiCC. and learn from you the technical, creative, and some knowledge of the local business climate. They will receive all benefits, docu- ments, and publications you do. I hey get exposure to ymi, their future employers. I hey (loii'i get to vole, but do get to join you in every other way, including the coffee and refreshments. i'urlher, we are suggesting that each f h.ipler. in addition lo judging a "Cindy ,\w.irds" category, hold a student film competition in its area. The grand pri/e winner from a final national judging will receive a "Mini ( inily" at the I2lh .An- nual National IFPA C Dnference ami "( indy Awards" — October 14th through Kith. 1971 in San Diego. California. These young people arc also eligible to apply for the v.. C. Kecfer Scholarship Award which last year totaled 1.:.K()n(l(l in cash and servicer. You will also he hearing how your com- p.iny can help a Cinema Student with an apprenticeship, research, or work experi- ence procram. 30 Nt)w about Image and Prestige: You've got to help yoursehes hut wc can help \ou with these ideas. 1. Do a stor> about \ourself, your group, oi your company. We'll publish it or nei it published. (Fix- ample. Bi/ Screen features. News- letter feature, I. P. cover and story. P. Ml.. American Cinematogra- pher. lechnical Photo, etc. 2. FNIFR FILM COMPF I IITONS — specially ones like the prestigious "Cindy Awards." I hat plaque can mean a lot lo you and your BOSS, (give him a copy!) .'. You've got lo liiiik professional, act professional, and lil-i a real pro. Don't compromise yourself or your product. It's hard work to make a good film so don't sell it short by squeezing bye. As Astro- naut Cius Cirissom said to the workers who build space boosters for manned exploration — "Do Good Work" — It's that simple! 4. And finally — you never should stop the learning process. An engi- neer five years out of college, is already obsolete if he hasn't con- tinued to learn the new technoloj and disciplines that explode in t decade of information. If you haven't learned anythi new in the past six months yv are fast becoming obsolete! I.earn from your young pcopli they have the lime to cxperiment| I.earn from seminars and symposii — they do the research and ihi work of gathering new informaliui Learn from reading — then put i into practice, where you can, an( even sometimes where you can't! \\-\'.\ plans lo bring the action lo thi Fast in late 1971 or at the latest, 197 We've made a modest start in 1970^ — thn regional national board meetings. In 197 three more plus a splash in Chicago PHOTO FXPO "71 with a b»M)th, a 'Cind Awards Theatre" running continuously fd 10 days, and an Open Meeting, HOSP, TALITY NITE, and Lounge in the exhibi area. You've got a real challenge ahead fo you! a) Cindy and Student Film Judging b) a Membership Contest, cl a publicit; program customed to you! d) And ai Image lo Build and Improve. S< HOI AKSIIIP M'I'I l( XI IONS tH'KN The Information Film Producers of .America. Inc., is pleased It) announce that applications are now being accepted for the Eugene C. Keefer Memorial Scholarship for school year 1971-1972. This scholarship will be valued at ap- proximately $2,500.00 in tuition, equip- ment rental, laboratory and other serv- ices. The Eugene C. ICeefer Memorial Scholarship can be used al any educa- tional institution which awards a recog- nized degree in film. .Applicant need not be interested solely in actually film pro- duction; those having an interest in motion picture laboratory science, audio- engineering, optical effecis and other film technologies arc encouraged to appl>. Applications must be received h\ July 31. 1971 for consideration in this > ear's competition. Rl'LES AND REGULATIONS: Rule =1. Applicant must currently be enrolled, or accepted for ad- mission in a degree awarding institution, and majoring in film art or science. Rule -Z. Applicant must currently be maintaining a 2.5 grade point average in all college courses, and a .1.0 grade point average in film courses. Ihis grad point average is based upon 4.0 scale. Ciraduating higl high school students, who hav been accepted for admission a recognized institution O higher learning, as described i Rule =1. must rank in the uf per 25'; of Iheir high schot graduating class. Rule -y. Applicant must submit. aloD with the completed applicalio form, evidence of his or hci potential in film. Either: a. A completed film of an length, produced and d reeled by the applicant. b. Or. a motion picture scrij of no less than thirty mir utes estimated screen time c. Or. an original research pi per which clearly eslablishe the applicants interest in oi of the film technologies, ii cinematography, sound, an malion. optical effects, lal oratory science, etc. Rule #4. All applications must be companied by letters of rec mendation from two currenll active IFP.\ members. Rule =5. .Ml applications must K- n ceived hv IFP.A as of niidnigh luK .11.' 1971 SJiohirship Com 111 it lee Information Film Producers of America, Inc. Post Office Box 1470 Hollywood. California 9()02« Gentlemen: I desire to make application for ihe Eugene C. Keefer Memorial Scholarship for 1971-1972. I have read and understand the rules of application. Name: Dale of Birth: .Address: Tele. No. High School from which graduated: Degree awarding institution in which pixsently enrolled, or accepted for admission: Main areas of interest in film: Names of currently active members of IFPA who are recommending applicant: NAME CJIAI'IEK I Evidence being submitted as lo film potential: (Check One) Film . Scrccnplav Signed: Research Paper D.ile: BUSINESS SCRE If you carft come, PRij(.'Ctii>n Systems International Dept.BS-M71 305 E. 45th St. NewYork, NY. 10017 1 can't Clime, so rush me your new A-V catalog. Name __Title_ Company Address City _State -Zip- write. We created these new audio visual facilities especially for you. Here you'll find the most sophisticated equipment a\ ailable today; exerythinj;; from rear screen projectors to closed circuit tele\ision systems. Loaded with film or tape and ready to operate. But if you can't come, write for our new catalog. Besides representing; most ot the leading manutacturers oi A-\' eeiuipment. we have one ot the larj^est rental in\ entories ot projectors anywhere. You can rent from us by the day, the week, or the month. Or you can buy from us. In either case, we brief you on the a\ailable etiiiipment Familiarize you with the way it works. Assist you in selecting the projector best suited to your need^. And put the entire package, tilm and projector, in the hand^ ot your salesmen. Visit our new A-V facilities and get the complete picttire. But if you can't come, w rite tor our new catalog. PROJECTION SYSTEMS INTERNATIONAL A Division of Cine Maijnclio, Inc WS EaM 4Stii Stra-t. New York, NY 10017 1212)682-0995 1AY, 1971 31 Finds Directory of Film Libraries I he l-ilm library liitorm.iiioii ( Hiin- cil rcccnlly has piiblishcil Ihi' Direc- tory of I'iliii l.ilirarics in North Aiiht- icii, which hsts more than I3(HI lihii collcclions and libraries having audio- visual nialcrials. tosi for members is S.VtX): lor non-members. S5.()(). "How To" Booklet on Slides, Filmstrips Those who plan audio-visual presenta- tions \sill lind Kodak's 92-paL;e book- let PrcKluciiiK Slides und Mlmstrips, useful and ol interest. The publication contains photographs, drawings and diagrams, ll costs SI. 75. Management Guide I lirce Steps to .More .Skillful Manage- ment is the title of a three-part publi- cation of potential interest to the audio-visual executive or those utiliz- ing audio-visual materials. Sections arc "Managing Your Business," "Manag- ing Your People," and "Managing Yourself." Book on Videocassette Market Among the tirst surveys ol the video- cassette market is >'ideo«.-avscttes: Ihe Systems, The Market, The l-'uturc, which includes descriptions and photos of available and coming equipment in the field. Three quarterly supplenients will be sent to buyers of the book, which costs $12.50. Report on Videocassettes Another report o\\ Ihe videocassette market is the recent publication of that title. Ihe Videocassette Market, published by Kdubusiness. includes in- formation gleaned from interviews with persons in the video field. In- cluded are discussion of the size and scope of the market, its development, software protiuction. and distribution. The two-book set in looscleaf format costs S25().()(). Catalog of Contemporary Issues on Film A mini-catalog of films dealing with contemporary problems — from racism to automation — has been issued by| (CM Films. Inc. Info on Audiocassette configuration A concise explanation with diagramsl oi the seven program configurations! for audiocasscttes currently in use hasl been issued by the American National! Standards Committee and the Nationall Audio-visual Association. Programl ConfiKiiration for Audi€K-a.s.sette> dealsl with the positioning of sound and! pulse tracks on '/« inch magnetici tape, as well as other related techni- cal details. NAVA Equipment Directory 1971 Ihe sevenlLcnlh edition ol the .Audio- Visual Kquipnienl Directory has becnl released for 1971 by the National! Audio-visual Association. More com-l pact, but with more listings than pre-l vious editions, the directory includes! sections on cassette recorders, soundl slide projectors, and programmers,! synchronizers and dissolve control| systems. Its price is $8.50. I cut the cost of listening to your slide projector. Remember when you used to have to fumble around with scripts and switches during your slide presentations'' You still do'' Now you can afford not to Our Sound-0-Matics cost less than any comparable equipment Sound-0-Matic works with )ust about any automatic, re- motely controlled slide projector to give you up to 60 minutes' worth of audio commentary, music, and sound ellects And it will forward the slides automatically, on inaudible electronic cues you program onto Ihe tape cassette sound track You sit back with your audience and en- joy the audio-visual show You also can have Sound-0-Matic in a play-back-only ver- sion Or one that will pre-program pauses lor question and answer sessions Or one that records audience replies on a punched card All at prices that make Sound-0-Matic the soundest sound investment you can make for your slide presentations Write lor details, or ask for a live demon stration that speaks for itself Optisonics Corporation bs j Moniqomcrvvillc. Pa 18936 / (215) 368-01 1 1 | Gentlemen j Why should 1 put up with a silent slide proiector wtien talk, music, and I sound eltecis cost so little'' | D send literature D call me to arrange a demonstration I Title ! Company. Cily -Statt- -Zip- OSA Pfocuremant Inloimalion GSOOS 83864 32 BUSINESS SCREEN HI5 SPACE CONTRIBUTCD OY THE PUBLISHER AS A PUBtIC SERVICE M:^:f^.. ( 1 ^^^^^^^^^^^^^^^^^^I^^^L • i i ■:'■ -TW- ^•S»- v^i^H ^^^^^^^H^ A ■ E ' .. g mm ■^/^j^l i m 1 gl 1 By! 1010 by Tcffy O'Neill Learn the seven warning signals of cancer. You'll be in good company. 1. Unusual bleeding or discharge. 2. A lump or thickening in the breast or elsewhere. 3. A sore that does not heal. 4. Change in bowel or bladder habits. 5. Hoarseness or cough. 6. Indigestion or difficulty in swallowing. Miss Raquel Welch 7. Change in size or color of a wart or mole. If a signal lasts longer than two weeks, see your doctor without delay. And be sure to have a health checkup once a year, no matter how well you may feel. Fight Cancer mth a checkup and a check American Cancer Society ^ -, (AY, 1971 33 Neil) t(U New Film Rollers A coinplcli.- Iilm proccssinj; rullcr as- scnihK. which incliKii;N moiinicil Editor/Viewer for 8 mm Film I lie H.iliiicl Siipi'i N Miigic N cJiliir- hcarings, is available from Harllord Precision Products Company. The bearing races and separators come in stainless steel or a variety of plastics designed for corrosive applications such as those in the film processing industry. Eliminate Rear Projection Screen Glare A new optical coating to eliminate glare on rear projection display screens has been mtriKluced by Panel- graphic Corporation. Called Vue- Guard. the coating also reduces scintillation and forms a hard scratch- resistant surlace. Cassette Fihng Cabinets Filing and retrieval of cassettes is convenient with the drawer cabinets offered by Wilson Corporation. Cabi- nets have full extension arms for access to back rows. Modular in de- sign, the cabinets can be lockstncked together. Mcwcr has \iitii.ill\ chiiiinalL-d cum- bersome film threading. The new unit features a patented "\" channel Iilm guide which has only one sprocket wheel. In addition, it offers a frame marker for splicing, on-off switch for illuminator bulb, vertical frame adjust- ment, horizontal frame-line adjust- ment and micrometer slsle focusing. New Animation Disc A utility-model 12-field disc which uses thumbscrews for bar-positioning is now available from Fax Company. The two-bar model provides three north-south field positions and shadow-free translucent back light for working and tracing through a IS'i X 9Vz inch shatterproof Plexiglass window. Automatic Film Notcher An automatic Iilm notcher that locates and notches .^5 mm frames has been introduced by Agfa-Ciaevcrt. A printer used with the nolcher reads the notch and centers the film automaticalh . Because splices and blank frames are not notched, the printer bypasses them. Super-8 Projector Has Super Flexibility I airchilil ( .Miar.i ,iiul Instrument Corporation has announced a new S mm sound projector which uses both Hastman Kodak cassettes and conven- tional reels. The projector features a scene re- peat programmer which can rewind the Iilm to a specific scene at any time during a presentation. It also has an automatic revvinil that at the conclusion of the film can rewiml a 400-fooi reel in one-minule. The projector has a built-in record playback amplifier for adding or iip- ilaling soundtrack, a double safely lock sNslem. and a removable reciinl- ing key lo prevent accidental recoril- ing or erasures. Autonialic \iilume m.iinlains oplimuni reconling levels. The melal-casi projector weighs 2S pounds. Its sound system is a solid sl.ile loui-wall amplilier with .1 built-in speaker and external speaker connections. The projector's film transport sys- tem features a variable speed drive mechanism designed lo monitor and mainl.im the sound-s\nc liK>p and lo prevent film damage. New Mociel Movie Camera .\nillc\ has .mnounccd a new light- weight compact motion picture cam era. lis features include low operating noise level for on-location sync sound shooting, and camera speeds — both forward and reverse — of from ten loi 91) frames per second. The camer also has a rotable viewfinder with correcting device that keeps the imagi upright throughout an arc of 1 20 degrees. Telephoto Extender Lens Cenliiry Precision ( ine Optics a nounces the new C ine lelephoto Ex- tender I. ens for 16 mm motion pictu cameras. The lens fits any "C" or RX mount tele-lens, and can convert lelC' lenses of 75 mm or longer length tc ilouble their power. 34 BUSINESS SCREE^, \Ne w Berkey Colortran Rack System Hc-rkc) C oUnraii is ollciing (. KD Dim- mers with its new modular rack sys- icni. Nil (uses or l';ms ;ire in the I'iinmcrs or racks, and a new circuit CI) he factory set to precise control \os. Custom front ends of all |M.s are availahle lor use with these dimmers. Animation DISCS? ACCESSORIES? FAX offers a new 12-fleld, thumbscrew model Disc at just $90 . . . the 12-field MAGNABAR" Disc at $115 . . . the deluxe 13/16'field MAGNABARK Disc at $135. Al your graphic supply dealer's, or send check directly to us. ACME PUNCHED ANIMATION PAPER 4 CELS. Inquire! Fjmouft FAX Peg-Bars, ink and paint boards and other accessories are available at I money-saving prices. Write for more infor- } mation. SCHOOLS — INSTITUTIONS: I fAX has a sales or rental plan espe- ' cialiy for you. Ask about if.' FAX COMPANY 475 S S-inla Anita Ave , Pasadena, Calif. 91107 213/681-3084 Intereited dealen — write today! POLYETHYLENE CONTAINERS THERE'S NOTHING FINER THAN POLY-CONS Exclusive . . . • Hinged lid. • Unbreakable Polyethylene. • Moisture-proof, dust-proof. • Fit standard storage containers. • Available with plain or custom printed labels. 3 Sizes . . . No. 2: li/2"x2" In red, yellow, blue, green, pink, black and natural. No. 1: li/2"xlV'2" In red, yellow, blue, green, orange, magenta, white, tur- quoise, pink, brown, black and nat- ural. Mini: %"xiy2" In red, yellow, blue, green, white and natural. RICHARD MANUFACTURING CO 5914 NOBLE AVE VAN N U Y S Read about our fight in Sixteen Dirt can ruin a film. Anil our business is printinL; and proccssin.i; Smm, Super Smm and I6mni tor motJDn picture release prints. That's why we've put a highly so- phisticated air-control system in our printin.K and processin.i; rooms, carl- rid>;e loadin.i; rix)m, and every room where your film is exposed to air. In this laminar-flow system, air comes Irom thousands of tiny holes against film pollution and Eight. in the ceiling. It forces dirt and dust particles down to the floor level and out the exhaust exits. That's why we've recently installed a unique prc-coat water filtration sys- tem in our processio.u department. Unique because this system filters water to one-millionth of a meter Re- sult: Incredibly pure water Dirt. We won't let it pollute your films. CINE MAGNETICS FILM LABORATORY A DIVISK )N ( )f C INt MAGNETIC^, INC hSO HalMoad Avenue MjmjccrK^ k N Y l()S4 1 19141 6 Silent or sound ? Magnetic or optical track ? Do you need complete lab work or just loading ? How about titles ? Music? Optical effects ? Reela does it. Our facilities are the most sophisticated in the world . . . in layout, in equipment, in techniques. To top it off. all 8MM loading is done under "clean room" conditions. Send your order now. Or if you want further information, write for our new price list to Dept. 007 Reela Film Laboratories, 65 N.W Third Street. Miami. Florida 33128. riiM lABORATORIES.INC. A [jt,i',ion c«l Aomeico f nifrpnui, Inc Phone (305) 377-2611 New York (212) 279-8555 or call Reela in Miami. Contacts for NEW: Hartford Precision Products Co. Rocky Hill, Conn. 06067 Panelgraphic Corporation 10 Henderson Dr. West Caldwell. N.J. 07006 H. Wilson Corporation 555 W Taft Dr. I South Holland. III. 60473 ' (Hahnel) Allied Impex Corporation 168 Glen Coe Rd. Carle Place. L.I.. N.Y. 11514 FAX Company 475 S. Santa Anita Ave. Pasadena, Calif. 91107 Agfa Gevaert 275 North St. Teterboro. N.J. Fairchild Industrial Products 75 Mall Dr. Commack, N.Y. 11725 Arriflex Company of America 25-20 Brooklyn-Queens Expressway West Woodside, NY. 11377 Century Precision Cine/Optics 10661 Burbank Blvd. North Hollywood, Calif. 91601 Berkey-Colortran 1015 Chestnut St. Burbank. Calif. 91502 Contacts for FINDS: Film Library Information Council 17 West 60th St. New York, N.Y. 10023 "Producing Slides & Filmstrips" (S 8) Eastman Kodak Company 343 State St. Rochester, NY. 14650 "Videocassettes. The Systems. The Market. The Future" Martin Roberts & Associates, Inc. P.O. Box 5128J Beverly Hills, Calif. 90210 "The Videocassete Market" Edubusiness no East 31st St. New York, N.Y. 10016 CCM Films, Inc. 866 Third Ave. New York. N.Y. 10022 Ainslie R. Davis Amer. Nat. Standards Committee 1801-07 Federal Blvd. Denver, Colo. 80204 National Audio-Visual Association 3150 SpnngSt. Fairfax. Va. 22030 (■L ill .Va )k1 tV Looking for A Great Wulti-Media Presentation Tool? ¥¥ k nnH7/\ f ^"^ '*'"'' ''^"^ '"^ ''* ^ professional to create, direct MAVA /l f*£l I ^V I I > ''"'' produce a professional attentionholdmg sound slide llCl C ill C 1. T " Vf • presentation. These Montage systems have the professionalism built right in. Which makes them perfect for creating scores of powerful presentations for many purposes — for all types of organizations to show (and tell) new products and services or to show (and tell) new ideas and campaigns; for companies participating in industrial shows, exhibitions, demonstrations and the like; for company public relations programs; for sales staff use in showing company services or products too bulky or heavy to carry around — the possibilities are endless. Programs can be changed easily to adjust to new campaigns and ex hibits. Select the one that best su your needs. Both use endless type '.cites lor repeating presentations. v •fn Montaoe/ Narrator 1000 Spcci.iMy drvitincd for rugged environ- roentft, senii-permaneni needs and heavy duty use. Can be integrated wtth your Kodak remote-control slide proiector Complete unit $349.95 Mootaoe AudioiMate Ultra portable and highly compaci De- signed to operate with all remote-control slide, fitmslrip and stop-frame motion picture projeclors. Weighs only 4'.'. lbs. Complete unit $189.9S Write to Montage today. Dept BS571 on specific ways to faster, more economical presentations. ft montage :■ ^^M\\\ aitnl tor Mjrubtni lidj ItmrricJI Inc. Montage Productions, lnc./49 West 27th Street, New York, N.Y. 10001/(212) 683 5458 36 Currents Audience Planners Opens New Office Audience Pliinncis, distrihutors of W' nini iiuliislrial motion |iictuics, h.is opened New \o\\ olliees at bl'^ West 54th St. Film Lab Services to Provide Vacuumate Process The Vacuumate Corporation. New York, has licensed Film Lab Serv- ice. Inc., Cleveland. Ohio to offer the N'aciiumate film protective proc- ess to its clieiitel. Niles Launches Fan Film •\ new division of Fred A. Nilcs Coninumications Center. Chicago, Fan Film, will offer et|uipment ^ental and production services. \/PA Has New Members rhe Videotape Prixiuction .Associ- ition reports two new additions to ts membership: Modern Teleserv- cc and Winkler/Rubovv Associates, inc. How to Produce A Business Film within your own budget ,u^arn from a "pro"— in a pro- fessional studio. Full, one-day Seminar with James N. Manilla, noted writer, producer, direc- tor of films for Business and TV. Sponsored by New York Institute of Photography, America's oldest and largest Dhoto-training School, Saturday-May 8th Saturday-June 5th ^end for FREE information and Registration Form^ J.Y. Institute of Photography Aotion Picture Production Center JeptSC" 1 1 2 W. 31 St., New York 1 0001 Phone:(212)244-3462 1AY, 1971 now there's a choice choice. The Royal 16mm Manual Models from $650.00 Unique features on both projectors: HIGH POWER LAMP TWICE AS BRIGHT Newly designed General Electric or Sylvania EJL200 W, 24 V Halogen lamps produce double the screen brightness of 1000 W Tungsten lamp. Won't blacken during entire 25-hour rated life, yet generates less heat than standard lamps. The Royal 16mm Self Threader MAINTENANCE TWICE AS EASY Fewer moving parts. All major parts (ampli- fier, film pull-down mechanism, and motor) are modular units which can be quickly re- placed with simple tools. Full year warranty on parts and labor. Royal projectors cost much less than competitive equipment when true Total Life Cost (purchase price plus 5-year maintenance) is figured. ,— ^ Slfc CONVERTIBLE TWICE AS USEFUL Standard Royal projectors convert to spe- cial power source and Marc 300/16 lamp or Colorarc 300/16 in minutes. The class- room projector can produce auditorium brightness for special shows, then go back to work in the classroom with the standard Halogen lamp. Conversion kit can be pur- chased with the projector, or added any time in the future. ,;.ii, " ^^t For further information call or write Mr. Bob Roizman: IIIK CAMERA MART INC. 456 W. 55tli ST., NEW YORK. N. Y. 10019 • (212) 757-6977 RENTALS SALES SERVICE 37 Currents New Motion Picture Company I-'ormation of Kniulushridtic Pnv clucliDiis, Inc.. ;i new nuxion picturt production conip;iny was announccc recently. The new company provide? services from inception of idea through scripting, prixluction, re- lease prints, and distribution. Association Films Changes Address Associ;ition I ilnis. Inc. has movec its headquarters office to the Cro- well Collier and Macmillan Build ing, 866 Third Ave., New York N.Y. Formerly, the company was located on Madison Ave. Columbia Acquires Systems Technology C'olunihia Scientific Industries. Aus tin, Texas, has acquired System.* Technology Corporation, Dallas. fumstrip lABORAmR' SERVICE Master negative photography, release printing and packaging of filmstrips and slides Once original material is ready our experienced staff is equipped to serve you with careful master negative preparation and closely controlled release printing on Eastman Color film. Pre-camera meetings to aid in layouts, selection of visuals and packaging readily arranged. We are located just 40 minutes from mid-town New York; visitors always welcome. Our 21st year serving the audio-visual industry. COLOR FILM COHI'OKATION 76 South SIrttI Stamford. Conn. 06901 Phono: (203) 327-7050 lE^ 38 BUSINESS SCREE quality can be spelled crawley OVER 2000 BUSINESS FILMS SHOT IN 23 COUNTRIES 185 NATIONAL AND INTERNATIONAL AWARDS CRAWLEY FILMS 19 FAIRMONT, OTTAWA 3, CANADA 2301 PENNSYLVANIA N.W., WASHINGTON, D.C. 20037 93 YORKVILLE, TORONTO • 1260 UNIVERSITY, MONTREAL Stop borrowing the Bolex u-i f< 16 R«|.S Camtr*. . ijf 2ooni Lers With lijiiy automatic through tnet«iirritilnu'nt "Go Pharmacy" 15 nimiilc\ Parki'-Davis & Co. (iii-huiisi't Waller J. Klein Co.. Ltd.. Dislribu lor A Ni;W IMIARMAC Y I II M Called "Gt Pharmacy" features track star Steve Cochran as its lead. The film foli lows him through his newspape delivery days to his decision to entc pharmacy and through his collcgA^ work to achieve his goal. "Careers in Retailing and Marketing: The Department Store" 2S ciiliir slides (.-f.^ mm) h'uinhihl Visuals, Division of Fail ( liilJ I'lihlivations, Inc. This new 28-slide progran presents nearly all major departmcn store careers and jobs, and describe " for each the necessary preparation responsibilities, salary ranges an* potential for advancement. Area covered are merchandising, sale secretarial duties, operations, per sonnci departments, advertising pro motion and display, and top mar agement. -.11 y^en^ ANIMATION AIDS 2l]-7t»44M • 17040 Omoa OCMV C*. *l3lt BUY DIRECT - SAVE BIG! "15 PunchfS D'Wi P^bOB'dS. ACME OR OXBERRV STANDARDS CONSOLIDATED FILM INDUSTRIES 959SewardSt.,Hollywood.Ca90038/HO2-0881 • HO 9-1441 EQUIPMENT FOR SALE Oxberry Master Series Animafionl Filmsfrip Stand. Shuttle-SF & DFI Aperture — Timer — Cappingshut- ter — Strobe outlet — Etched| Reticle — Dial Indicator — Aut Mr Kraskow (212) 279-2270 ^ Color Slides, Inc. 152 West 42nd Street New York, Nt-w York 10036 42 BUSINESS SCREEB .S; Scenes Tcch/iical 'Extrusion" 3 minutes 'he Aliiniiniim Association tssoc-ialion-Stcrling Films, iistrihuior i NEW MOTION PICTURE, "Extru- ion," demonstrates the versatility of luminum extrusions by explaining le process and describing how it :ts the designer experiment, make ;st runs, and form shapes. The film as won awards in the International ilm and TV Festival of New York. le San Francisco International ilm Festival, and from the Ameri- an Society of Association Execu- ves. MOVIES FROM SHOES Your wies jlory comes alive with camera moves, dissolves, zooms to ^fe" close ups. Slides and art photographed on 8-16 mm film For free movie kit, film clips, pocket slate, film timetable call (Al Stahl) (212) C05-2942 Animated Prod 1600 Broadwa 8MM Specialists. We do it all. In house. • Reduction printing • Contact printing • Magnetic or optical sound • Treating and cartridging For details write Hollywood Valley Film Lab, 2704 West Olive, Burbank, California 91505, or phone (213) 846-7262. Viewlex produces the finest filmstrip projection equipment in the world. So for over a quarter of a century, more A-V people have bought Viewlex filmstrip equipment than any other. Now that sound filmstrips are so popular, it is only logical that Viewlex should also bring you the finest cassette and record sound filmstrip equipment in the world. We do, with models for every sales and training need . . . automatic or manual models with cassette or record player. Meet the finest sound filmstrip equipment in the world: VIEWTALK For large audience presentations Big screen projection. Wide choice of projection wattages. Sound system may be used separately. Compact and portable. SIGHTS, SOUND TEACHING STATIONS For individual or small group presentations Built-in rear projection screen. Speaker or headphone listening. Ideal for study carrel use. SHOWTALK For small group presentations Built-in screen or conventional screen projection. Speaker or headphone listening. Compact and portable. Contact your AV Dealer or write for free catalog. iewlex 5 Broadway. Holbrook. New York 11741 In Canada: Audio Visual Systems (Division of Anglophoto) Toronto, Montreal, Vancouver AY. 1971 43 ESKAY IS THE OPTICAL HOUSE In The Midwest PROVIDING • Optical Effects • Animation Photography • Aerial Image Titles • Liquid Gate Blow-ups • Film Strips • Slide Duplication • Color Reversal Internegatives (C.R.I.) • Full service for producers The most completely equipped and competently staffed optlcol and animation house in the midwest. E^KAY S40 Na>lh LA* Sho» Driv* Chitiqo, IMinoil 60611 (1)1) 447.62S0 (dwiy ?30 Peachlree SI. N.W. 1680 N. Vine SI. **l HE VISUAL COMMUNICATIONS MAGAZINE /? JUNE 1971 Messages of A Multi-Media MakeF Worcester Is Better After A/V Formula For Better A/V Mileage Multi-Media On A Limited Budget i_ A ^ 1^1 r»x_^ Remember the public service spot for the American Heart Association you saw on TV the other night? Or the film clip about that new car on the evening news? Press releases like these give you a unique opportunity to bring your message to the largest IX)ssible audience in the most convincing climate. And now Modern — the largest distributor of sponsored films to television— is offering a new service to help you get the best possible coverage. We call it the Modern TV Newsfilm Network. Here's how it works: You supply us witii l^mm-sound footage. Plus a script for TV commentators who prefer to do their own narration. jj We'll take it from there. To hundreds of television stations that use these film clips regularly. (We know, because we work with them all the time.) And at the end of 60 days, we'll send you a report of which stations used your film, and how many people saw it. Want to know more? Call or write for our free TV Newsfilm Kit. It's available for immediate release. Modem Talking Picture Service, Inc. 1212 Avenue of the Americas, New ^'ork, N.Y. 10036 Worlds largest distributor of sponsored films and video tapes: The Fifth Medium. iBTTiTaiVniisTiir^t^k^d^lTTii^ ito a movie theatre in less than thiily seconds. It's tlu' Bohn Benton Institor, an elegant, rear screen (also front screen), Super 8, sound and motion picture projector. It's light, only 17 pounds. It's simple to operate. In less than 30 seconds, you can have it set up and running in broad daylight. It's cartridge loaded. There's no film threading. It's an attache case. Easy to carr>'. Just 4-inches wide. And it's sensibly priced. S300 for single units. Or as low as $240 in quantities. Write today for our new brochure: Bohn Benton Inc., 110 Roosevelt Avenue, Mineola, New York 11501. Bohn Benton Institor Vui'll be bold on the way it bclib. If it doesn't soy byron, it isn't "color- correct" "Color-Correct' " is our trade mark. Regisfere If has registered, too, with people who wor the finest quality color prints. In fact, we'ril expanding again to keep up with the demand- and adding the world's newest super 8 mr color facilities to our existing 16 mm an^ 35 mm color facilities. byron MOTION PICTURE] 45 K Streal. Northaail. Waihlnslon. DC. 30002 • 202 783 2;Cl World's Most Sophisticated Video Tope And Film Laboratorle| BUSINESS SCREE^ EORGE A. GLENN ditorinChief IICHELLE BENDER enior Editor OB SEYMOUR ubIisMer ZRA PINCUS ubiishing Director . H. COELLN ounder & Consultant TANFORD SOBEL olumnist ilANE WICK reduction Manager AULINE DAVIES ditorial Production IM JOHNSON Irculation ^FFICES ast: Bob Seymour 57 Third Ave. lew York, N.Y. 10017 h. (212) 572-4853 /est: Jerry Starkman J. H. &S. Inc. 901 West Eight St. OS Angeles, Calif. 90057 h (213) 483-8530 ARCOURT RACE OVANOVICH lUBUCATIONS OHN B. GELLATLY resident •ICHARD MOELLER reasurer ARS FLADMARK lenior Vice President OBERT EDGELL ice President iHOMAS GRENEY ice President ZRA PINCUS lice President IMGHERNA ice President, Production .DWARD CROWELL i)irector of Marketing Services the cower: itudent teaches herself fjth new Noreico 'rogrammed Individual 'mentation. More details n on page 60. New. lUNE, 1971 Busffi^ess Screen THE VISUAL COMMUNICATIONS MAGAZINE JUNE 1971 / VOLUME 32 / NUMBER 6 features MESSAGES OF A MULTI-MEDIA MAKER How one designer uses today's media With a twist of tomorrow For "way-out" commercial presentations WORCESTER IS BETTER AFTER A/V A New England community ungrades its image And attracts industry through multimedia FORMULA FOR BETTER A/V MILEAGE DuPont has expanded the life Of a slidestrip presentation Far beyond the usual applications MULTI-MEDIA ON A LIMITED BUDGET Advantages of a three-projector presentation And how to get them for no more than $500 COMMUNICATION IS A TWO-WAY STREET An industrial A/V user tells producers How, and how not to win him over departments COMING — A/V calendar UPFRONT — by Miche//e Bender FEEDBACK — readers react PARADOX — by Stanford Sobel IFPA JOURNAL FINDS — new literature SCENES — new films CURRENTS — people and companies on the move NEW — products and processes THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS ADVERTISERS INDEX 13 18 22 41 49 cni A HARCOURT BRACE JOVANOVICH PUBLICATION ABP 6 7 9 46 52 53 55 56 57 59 60 BUSINESS SCREEN is published monthly by Harcourt Brace Jovanovlch Publications. Corporate offices: 757 Third Avenue. New York, New York 10017. Advertising and Editorial offices: 757 Third Avenue. New York. New York 10017. Accounting. Ad Production and Circulation offices: 1 East First Street. Duluth, Minnesota 55802. Subscription rates: one year. $6; two years. $10; three years. $13 in the United States and Canada. Other countries: $12 per year. Single copies: $1.00 in the United States and Canada: all other countries: $2 00. Application to mail at con- trolled circulation rates is pending at Ouluth, Minnesota 55802. Copyright 1971 by Harcourt Brace Jovanovich Publications. POSTMASTER: Send Form 3579 to BUSINESS SCREEN. P.O. Box 6009. Duluth. Minnesota 55806. NOW Moihih km aMART PRODUCT SHOOT MULTIPLE IMAGES FROM A SINGLE SUBJECT WITH THE CAMART OPTICAL FX UNIT Produces 2-7 Images in Rotation... Montages. Special Distortions ... Unlimited Variations Crente unusual optitMl cttccls right in your own c.micr.i. Give your films drama and impact. The Camart Optical FX Unit can be used with motion picture cameras . . . TV cameras . . . animation cameras. The unit reproduces up to 7 multiple images from a single object. These can be rotated clock-wise or counter clock-wise . . . last or slow ... or photographed ■still." Camart Optical FX Unit with four surface prism, mount, revolving housing, camera base plate and double arm assembly S249,50 A.l.hli"i:.il I'l.ir/n 6 Atit nuiiti Ai.iil.ihlf Piicts mi Ruiin SHOPS. Info: James Flocker, DirectO 1971 Film Production Workshoi Camp Loma Mar, Loma Ma Calif. 94021 BUSINESS SCREEI Up Front MICHELLE BENDER AS INTRODUCTION to this months BUSINESS SCREEN issue on multi-media, we would Ukc to share with our readers excerpts from a captivating essay. "Mating Media", by Edmund Carpenter in his book with photographer Ken Heyman. entitled They Became What They Beheld. Although possibly a bit literary for BUSINESS SCREEN appli- cation, and obvious, for some readers, the point of the essay is worth bringing to the attention of those who would resist use of multi-media as "unnecessary", or those who need to convince others of its im- portance. The essay reads: "Mating two media can simultaneously declassify old cliche and reclassify new cliche. The marriage of the telegraph and press created the front page of the daily newspaper with its continuous juxtaposition of images. Hot-liners cross public radio with private telephone. Much of the power of this medium derives, I believe, from its newness and is there- fore temporary. "Joyce crossed cinema and book in Ulysses, radio and book in Finnegan's Wake; in so doing, he not only threw light on these . . . media, but he used each as a means of retrieving that wealth[ of percep- tion and experience stored in the English language. "Crossing tape recorder and book produced the nonliterary auto- biography . . . "Crossing the tape recorder and still camera and book, produced such works as . . . Guy Carawan's book on the Sea Islanders. ". . . New forms always seem . . . chaotic since they are uncon- sciously judged by reference to consecrated forms. But a curious con- tradition arises: new forms are condemned, but the information they disseminate is believed, while the old and valued aren't even seen." The multi-media users described in this month's BUSINESS SCREEN know this phenomenon well. UNE, 1971 Buy now & save! Sony has put together a complete piackage to get you into the best of VTR... Sony CVM-I92U B W Video Monitor — large screen UHF-VHF tuner Simple Spin connectors. 75 ohm terminals, isolated power transformer Sony F 98 Dynamic Microphone— Light- weight, rugged, de- signed to eliminate unwanted back- ground noise. Comes with stand Sony AV 3650 Video- corder* — capstan servo electronic edit- ing Slow motion. stiM frame, conforms to EIAJ Type 1 format. Sony AVF3200 Elec tronic Viewfinder — features 4" diagonal screen makes tt easy to zoom and focus. Snaps right onto camera fi Sof>y Vr.T .'OA ru-v.i tor Tripod — Raises to over 4 feel. Sturdy. Has swivel head for complete mobility. Sof.y Ave 3210 Video Camera — with 2:1 in- terlace. internal crys- tal-controlled sync generator. Sony Zoom I f n ;. - Great for close ups. wide angle or regular shooting Handles a variety of situations has great versatility ...but you have to act now! (special offer expires June 30!) f; Sony is holding a special oiler until June 30th that's designed to let you get into VTR in a big way And al a low cost. Because we're convinced that once you're in it. you'll want to get in even bigger some day. And when that day comes, you'll already be sold on Sony quality. Call your Sony VTR dealer or one ol tt>e num- bers listed t>elow lor further intormation. Kit! «I 4100 ' IWIO a«ua. rpnua. Mien 4UM lllil M»U.'» ■ llil jUn w . N » *«!...< - . . .1 N»n Ml MMa Hill m MOO ' >4 Civnu Una. ••.>U~ >. b «. taoif IMil *MM»0 • rao W Af1»M Vtvd. CamoloA. C«- tapc for distribution of commercial messages. . . . Ninet\-n\c percent of the net- work programming aired today is aired via videotape machine, re- gardless of the fact that the program may have been shot on film. Com- mercials are being switched to dis- tribute on tape so quickly . . . that it is almost impossible to keep accu- rate records . . . Film varies from print to print as far as color is concerned, and since the medium of television is an elec- tronic one. it is far easier to control quality — especially color balance — utilizing the electronic medium. From an economic standpoint, the normal advertising patterns have been to send each television station on an advertiser's list two 16 mm prints at an average cost of $6.50 piece . . . The two prints would be good for aproximately 65 to 70 plays ... A single video tape dub runs approximately $13.00 to $14.00 and lasts for at least 125 jjays . . . Mr. Lodge . . . disagrees with . . . he . . . claim that anything being shot on film presently can be shot Ion tape more economically, faster jand . . . he fails to state that we can see what we have shot immediately thereafter ... He goes on about a documentary on the subject of solid waste disposal, it was filmed at 15 locations in 10 states in 10 shooting Jays, including travel, by one cam- raman with three additional loca- tions covered by others. He asks culd that have been done using k'ideotape . . . Well, my answer to that is, "Hell, ires." . . . WGBH in Boston has ust got through shooting a series 'or NET, 100 jiercent on videotape. shot in Grand Canyon, in Hawaii. n a moving car, in a moving boat. KILA in Los Angeles . . . shot scenes from a helicopter. NTP . . . shot from inside the Goodyear blimp and hundreds of other supposedly inaccessible places. Mr. Lodge may not have seen such items as the Norelco PCP-90 hand-held camera, which is approxi- mately the size of a good .'^5 mm hand-held camera, nor has he seen the Ampex VR30()(). Both of these units run on rechargeable batteries and are light-weight enough to be shipped as baggage on the same air- plane as the cameraman. . . . On economics . . . how many days are spent in the lab and how much of the original material . . . shot is lost . . . due to overexposure, or underexposure . . . with tape, be- fore you leave the location site, you know exactly what you have. . . . Mr. Lodge may be used to operating where programs and commercials are shot live and only stored on videotape. This is not the videotape we are talking about. Sure videotape is great for storage, but it is even better when used cre- atively and it simply replaces the t)ld chemical methods. . . . with regard to the new video- tape cassettes, sure we have some problems to iron out — standards for one — but an all-industry committee is working on this ... As far as programming material being avail- able and who will buy it. onlv time will tell. I think that Mr. Lodge is a little premature and he is holding onto his security blanket — a piece of film ... He reminds me of a farmer in the middle of his field, saying they will never build an interstate through here. Surprise — it may have taken a little longer, but that inter- state is now a reality. Howard J. Zuckerman Chairman National Teleproductions Corporation added to every slide and ffilmstrip we process or print whatever the quantity! Manhattan Color, the complete slide and filmstrip source. Unequalled quality meticulously controlled by master technicians. The largest on the East Coast. Geared for instant action against the tightest deadline with round-the-clock operation, from camera work to release prints. Any job. Small or large. Sparkling quality and rendition added, on time and at realistic prices. Send for free copy of Manhattan Color's "GuidP to Film Strips and Slides." CUR^nu rii McTDip « SLIDE SERVICES. Pholooiapr., M.i,,.-. u Pt' 'nrnq. VjiciiumjiKnq. I .ibolling. OuanMy Di>< TV Sliilps. NuntUniimi. Collaling. HoiMiti P.* manhattan color laboratories, inc DIVISION OF BERKEY K + L CUSTOM SERVICES INr 222 E«t 44Ui SI • New York. NY 10017 • (212) 66i-»600 Berkey "riffVn New Eclair ACL: half the size and half the weight! Sync sound and silent running in a camera that weighs 8^2 pounds and is less than a foot long. Ken Nelson has made a short doc- umentary film with an ACL. "In the past, I've always looked around for a place to rest the camera between shots," says Mr. Nelson. "But with this new one, I found it didn't occur to me to put it down." With its 200 foot magazine and without a lens, the ACL weighs less than 9 pounds and measures 1 1 '2 inches from front to back. Half the size of its competitors. Less than half the weight. This is the most inconspicu- ous camera on the market. It's com- pletely silent, of course. Hand-held, it's much smaller and lower than your head, as you can see. The baf- 10 tery weighs about a pound and fits into your pocket. And the ACL is fast. You can change its dip-on magazine in less than five .seconds. No threading; no need to touch the film at all. Film maker Eric Saarinen says: "This is the first silent camera that you can run with." The ACL has a crystal-control motor. Sync sounrl svith no connec- tion whatever between camera and tape recorder. Fantastic accuracy. Sync error is less than '2 frame in one <«Ai/mii«/i.s 200 foot take. That's 8,000 frames. What else? A universal lens mount that lets vou use anv lens with any mount. Extremely bri| and precise reflex viewing, witl viewfinder that rotates 360 degre And a price that's consideral *'^ lower than the competition. For more information, ask for our free ACL brochure. <«ol 7262 Mslrot* Avanua. Lot Anaalat. Calil Ml 73 S Canlral Avanua Vallay SUaam. N Y. Ill How one designer Uses today's media with a twist of tomorrow For 'way-out' commercial presentations i/IESSAGES DFA \/IULTI-MEDIA MAKER don't "Space" and "change" are key words to most people today, but they are especially meaningful to Jim Sant"Andrea. designer, director and producer, at Jim Sant'Andrea Multi-Media Design, Inc. For him, they represent two unique multi-media shows he designed; one used by Higbee's Department Store in Cleveland, Ohio, a member of Associated Merchandising Corpora- esquare ^'on chain; the other for Goodyear Tire and Rubber rtures." Company in Akron, Ohio. ire Jim The purpose of the Higbee exhibit, "Space," was ^} ^^^^^^^^ to present that store's future merchandising plans to , 3 iQ^ Qf ^^^^^^^H^^^^^^ top management, m a conieniporary and avant-garde Ijnd ^^^^^^^^^^^^^^^^^^^ style that would create lasting and favorable impres- ^^^^^^^^^^^Hi^^H^^^k sion. Each year, executives from AMC stores through- f*"''^^ • ■ ^^^^^^^^^^^^ '^^^^^^^^ °"' ^^ country meet at one of the stores, and it was T^'^^g^ ^^^^^^^^^^K *' ^^^^ Higbee's turn to play host last year. After they viewed ^e a ^^^^^^^^^^B^'' ^^^^ "Space," elements of the exhibits moved to the |ole new ^^^^^^^^K^^^^" <^^^^A store floor for customer display. ^^^^^^^^^1^2^^^ ^^^ The Goodyear multi-media message. "Change," was also geared for more than internal company use. Each year, the company goes to 48 cities to inform and motivate their own store managers. In addition, "Change" was used to orient independent dealers holding franchises from Goodyear. The shows and their techniques are newsworthy, but to fully understand their effectiveness, we must understand the philosophy that underlies the ideas, and the motivating force that drives them to completion. ^ E, 1971 13 SPACE... Two inner- sphere theaters in lobby before en- trance to large theater. Graphics on lobby wall ela- borate "space" motif. Inside large theater, Higbee's spreads its good name on four square screens and one sphere- shaped one. Putting their best foot for- ward. Higbee's presents merchan- dising plans. The (iwe screens offer "space" to create an environ- mental mv pression. 14 "I sec this business a bit diffcrcl ^ tly than my counterparts,"' con ■■^'* menis SantAndrca. The client is a •■■- always the source of ideas." - In department store merchandi -- ing for instance, many stores are st ^ using the "dollhousc" styles — a "^ cording to SantAndrca — in whi( '' audiences walk through a room v terior. The problem with this ai proach, says the designer, is that ' shows only one idea at a time, ar it takes the whole display floor > show ten ideas. He adds that you can take a co cept. put it in a small theater, ai through slides and film, show hu dreds of ideas ti>gether. This shou not eliminate the walk-through d play: it should supplement it. "The purpose of one is to and sec quality: that of the i>ther to stimulate ideas," explains San Andrea. "The audiences walking throu a store tinJay arc prcdi>niinant young pei>plc. Sant'Andrea serves. 'Merchandisers arc si reaching them on a level of fi itr years ago. We must use the mc( that young people take for grant as part of their reality. "The display might be Ear' American, but I'm a 'mi>dern Saiil'-\iKlrea aiids. How can a 'modern " apply mu media for selling purpi>ses'.' "T theater," says Sant'.Andrea, '"is place for conuiuinicaiion . . . and i | i; natural for an exhibit prcscntatic with its potentially high ambi light situation . . ." One of Sant'.Xndrea's fa\or "theaters" is the innnci ihcuicr an open-ended structure that sen as a marquee to attract jx-t>ple, well as a theater. The one used the Higbee exhibit had been painted after use at a display I Knoll lnternatii>nal. Inside the ti ncl theater. \ iewers "felt" a sense BUSINESS SCRE' fe ::::fl in K ^ ..CHANGE epth, as they absorbed the message. AMC executives watched the ulti-media presentation on several ;reens at Higbcc's. The main or jntral screen was a rigid sphere lapc, three feet in diameter. Fo- jscd on that sphere were a 16 mm lotion picture projector and a Car- asel slide projector. Two additional arouse! projectors were focused on le two square screens that flanked le sphere. All three slide projectors id the motion picture projector ere programmed with each other. Sant'.Andrea gave the "theater" oplication still another unique ist at the Higbee display. He in- alled two innersplwre theaters — rgc plexiglass spheres with five lund appcrturcs in each. Slides ere projected into the planetarium- (c dome. The viewers, peering rough the portholes, saw a round »ncavc picture, as if they were loking into a dish. "I don't like square pictures," )tcs Sant'Andrea. "I do a lot of und motion pictures . . . round ctures have whole new dimen- an." Both the tunnel theater and the Ij'O innersplwre theaters were part the lobby display before the en- ince to the larger theater, where e AMC executives saw an all-day esentation that continued to use e "Space" concept — space to Drk, live and dream in. I In the theater, the screen set •hoed that of the tunnel theater, I I included two more square ' ccns. The central or main screen, 1 this case, was an inflatable plas- ' phere, eight feet in diameter. ic other four screens were each Kiht feet high and twelve feet wide, le total set, counting the spaces tween the screens, enclosed the dience with 75 feet of screens. le live dancer in front of the eens was the same performer seen Local Goodyear District manager introduces concept of "Change" with the help of multi- media. Audience doesn't "tire" when live talent is combined with slide visuals. Selling an audience on how to sell . . . Information as well as enthusiasm was packed into the Goodyear presenta- tion. ^^^^T/ 1 ^(9u^nB| 1 1 NE. 1971 15 in the filmed parts of the show. After ihc AMC" presentaiion. the three smaller theaters were mined to the store floor. The iimersphcrc theaters were set up in the Mod Shop with a taped sound traek and a programmed slide show. New fash- ions were shown, and a live model stiH)d nearh\ . I'hc tunnel theater was set up in the home furnishing de- partment. For the entire Higbcc show. Sant'Andrca used: 12 Higbcc execu- tives, 16 fashion models, one dancer, plus taped narration, film and slides. Hquipmeni used includeil five Kodak Carousels, one Bell and Howell 16 mm motion picture pro- jector, Sant'.-\ndrea"s own speaker system and lights (three follow spots and an ultra-violet light). "It's not the number of slides that is important, but what you want to say," says Sant'Andrca. "It's a matter of merchandsing, as opposed to advertising." He adds, "If you spend a lot of money on the hardware, there's less to spend on the sullware. and that's where the message is at." This point has gotten Sant'An- drca much mileage from "Space." Easy modification of software has allowed him to adapt the show for varied audiences. In fact, "Space" had been presented at the Art Direc- tors' Club, as well as at Knoll Inter- national (office furniture company), before it was adapted to Higbee's needs. After the success of "Space," Sant'Andrca developed "Change" for Goodyear. The two-hour pro- duction consisted of four troupes, each with its own sets, filmic soft- ware, lights, sound system and slide and motion picture projectors. The live company consisted of twelve singers, dancers, actors and actresses who wore white costumes against HMJ feet of multiple screens. Numerous interesting slide and mo- tion picture effects were projectcil on the cast, assimilating the live performers right into the film, as was done with the dancer in the Higbee presentation. Again, this was multi-media in its broadest sense, as the four companies travelled tt) different cities, motivating tire sales people. Interestingly, despite his wide use of films and filmstrips. Jim SanI' Andrea has some surprising specu- lations as to where thev are headed. 16 Hedging a bit. he comments. "I may not tell you where they're going, but you can draw your own conclu- sions." Then he adds, "... I don't think they'll die . . . They may come back as a chameleon in another form . . . "Strip film is probably going to give way to cassettes and super-8 to tape." he says. Other media which interest Sant'- Andrca are holography and clec- tnmic A-V. "These media arc those of the future." he says. "Videotape and holography will be used not only on screen, but in other projec- tions as well." Speaking of screens. Sant'Andrca has produced some dynamic effects using colored ones. "Colored screens are part of the color mix," he explains, "part of the palette . . . They create an aura of interest . . ." Another method Sant'Andrca has used to obtain unique effects is to embed ultra-violet paint on the screen. He then uses a black ultra- violet light to make visible what is painted on the screen. He explains that he can project slides or motion pictures without the ultra-violet light and the painted message will not show; if he combines regular pro- jection with the ultra-violet light. Tunnel theater used for Knoll Inter national presentation was repainted and adapted for Higbee's. Live model peeks inside innerspher theater to get the message. the result is a mixed effect. Asked how effective his philoso phy and techniques are at sellin. people. Sant'Andrca summarize with, "The co-mingling of the var ious media is what it's all about . Judging from trends throughou the United States, multi-media, in deed, appears to be "what it's a about." — MB Motion picture on the spherical screen and slides on the square ones are coordinated in presentation inside tunnel theater. Our guarantee is 8 months longer than our closest competitors. FAIRCHILD/4 MONTHS ^^^^^^^^^H BOHN BENTON/4 MONTHS MPO/12 MONTHS A lot could happen in 8 months. If you're considering an automatic super 8 movie projector, you should know the facts. All of them. Like how long is the guarantee. What kind of service you can expect. Facts about the machine's performance. We at MPO would like you to know the facts. Because we're sure that once you know them, you'll choose our projector. But, first things first. First, get the facts. J. j MPO Videotronic Projector Corp. Division of Optico, Inc. 222 East 44lh Street, New York, New York 10017 Please send me your Fact Sheet comparing the 3 leading automatic super 8 projectors. I realize I'm under no obligation Name Company. Address_ City State Zip. I I I I Elll 44lh Si . Nlw York 10017. (212) S67-8200B640 No LaSalle SI . Chicago. Ill 60610. (312) 527-3280 ■ 5400 Cahuenga Blvd. No . Hollywood, Calif 91601. (213) 985-7310 NE, 1971 17 Brochure given to the audience before "One in a Hundred" presentation begins. ■ ^<>i \KI SI 1 list, iiiiKi lliinking tliat this is jusi more honiclown film, or at best a mediocre public hitions pitch, but then it happens. Thirty feet of m screen is filled with pictures of Worcester, Mass.. the huge stereo speakers make you feci as if you actually there. The event is a showing of "One in A Hundred,' Worcester Area Chamber of C'timnierce multi-nv production. Capturing all the positive qualities of region, the presentation was conceived to attract dustry to the area and to upgrade the image of area for those who live there. Two years ago. Worcester, like a number of otl areas, used a minimum of audio-visual promotion, only equipment the Chamber of Commerce had at thi time, according to Charles Jolliff. the Chamber's cculive Vice-President, was one slide projector. \v hich a representative would speak. "We were in dire need of some sort of A-V tcntial," he notes. Judging from the equipment they new have on han (see box. next page) and from the scope oi "One in_< Hundred." they have realized that potential quite efl lively. Jolliff and Roger Frost who was manager of Industrial Services Department of the Chamber of O iiKMce put their heads together, and began taking slw ill the spring of 1968. Soon after, they brought in Milton W. Scb Manager of Audio-visual Services. Norton Company Worcester, and Richard F. Wright. News Director. R; dio Station WTAG. Together, they screened and picke slides, involved area industry in the project, and a ranged for the necessary equipment. W(Mcester area industry participated in many wa* — offering equipment, manhours and expertise, as wt as slides of industrial and manufacturing sites, rec tional. business and retail locations. More than 7, slides were contributed by 53 area companies organizations. In addition, more than 1500 slides taken by the Chamber of Commerce staff and Cournoyer of Sky-Hawk Photo Service, and hund of feet of color movie film was shot by Jim Watson Fil Productions. Holden. Mass. Slides were assembled in Carousels, cheeked ar reassembled. A script was written by Richard Wrig ami was correlated with taped music. The I". H. I.u< Company, audiiwisual electronics company, designc and built a 27-foot portable screen, and a la|V prograr mer to operate the projectors. Wendell Crockett and 1 Randolpli Swanberg of I.uee spent time cutting, recuttii and splicing the soundtrack. Worcester Is Better After A/V Upgrades imagi Attracts industr Through multi-medi! 18 BUSINESS SCREeflin :Eetli I iiKilly. "One in A Hundred" was ready to make its cm lore in December, 1970. The show features 450 'Km slides, live Kodak Carousel projectors and a 16 111 movie iirojcctor. The presentation is automatically xialcd by computerized tajx-, and has been seen by ore than 1 0.000 area residents. Currently, plans are in progress to take "One in A undred" on tour throughout the L'nited States — espe- ;illy to areas of potential industrial recruitment, such New York, Chicago and Los Angeles. "A lot of the multi-media presentation has to do ith the growth of the area." observes Gary I.. Wash- irn. Manager, Finance and Membership of the Cham- :r of Commerce, who has become spokesman for the -esentation. "It brought to the screen all the growth the area and helped to market it. It did a better arketing job than anv other media we could have :d." The preparation of "One in A Hundred" was fi- mced by the Chamber of Commerce. With all the )lunteer help, it cost roughly five thousand dollars, 'ithout tiie local unpaid man-hours, it would have )St 2."^ lo 30 tiuHisand dollars, estimates Washburn. Asked about the advantages and disadvantages of uiti-media such as "One in A Hundred," Washburn ites, "The big advantage to this kind of showing is you ive slide trays so it can be adjusted . . . the contents e not locked-in like a movie." He adds that this is pecially important for the Chamber of Commerce in aiding which business firms to include. One big problem Washburn describes is the dif- ;ulty of moving the custom-built screen which is 27 et across, and 1 1 feet high. It is constructed of 20 ctions of aluminum that arc hauled to the site and It up. "They just don't make screens that big which can afford." he observes. Washburn recommends having at least one extra ojector. "You never know when one is going to blow ). It's an inherent weakness in the system." he says. c speaks from an unfortunate experience at a local gh school shi)wing, when the projector gave out. The Chamber of Commerce man recommends get- ig the slides down to one or two drums, rather than iving more. WORCHESTER CHAMBER OF COMMERCE'S AUDIO-VISUAL EQUIPMENT Eastman Kodak Carousel 800 slide projectors (6) Eastman KixJak Dissolve units (2) 16 mm Eastman Kodak projector ( 1) Tape programmer (constructed by Randy Swanberg of tiie E. B. Luce Company) (1 ) Slide trays (8) Rheostat (1) Wollensak tape recorder (a small recorder which plays rock music for pre-show school showings, and middle- of-the-road music for showings for older people; it creates a state of mind. ) ( 1 ) Concord tape recorder (with two four-speaker units, custom attached to the screen ) ( 1 ) Amplifier unit ( I ) Custom-built movie screen ( I ) Portable projection booth (1) "That way you don't have to be constantly hauling drums around," he says. We have eight trays of slides, but it's much easier to handle in two drums." Initially, the length of "One in A Hundred" was based on a Massachusetts State Industrial Development Board presentation, and ran 62 minutes. Washburn says, "My recommendation is never run a presentation more than 30 minutes. Otherwise, you lose your audience." Washburn has been responsible for the verbal intro- duction and handing-out of brochures that precede each presentation. He says, "Response has been astounding . . . kids don't think it's a funky establishment trick . . ." He notes that that is important because, "When you're losing kids to other labor markets, it hurts . . ." To summarize, Washburn says about "One in A Hundred," "It creates in people that see it an immeasur- able pride in the area and makes them want to stay here if they're here, or come here if they are located else- where ..." A better endorsement of a multi-media production could not be hoped for. ■ M.B. Worcester's landmarks, commercial and industrial sites come alive on three screens. INE, 1971 19 have you seen ARRI PRECISION EXPOSURE CONTROL- the thoroughly professional EXPOSURE CONTROL SYSTEM that's unequalled for accuracy and reliability? It s now built into the ARRIFLEX 16BL Be sure to see 'apec' at the dealers listed or write for literature ARRIFLEX COMPANY OF AMERICA P.O. Box 1050, Woodside, N.Y. 1 1377 .ZIP. 20 BUSINESS SCREEh See it at these dealers! They'll be delighted to demonstrate this major achievement in camera design. FOR SALE, RENTAL or LEASE PACT Bill Billing'8 Photo "^ 129 South Front Street. Rockwood, Tenn. 37854 Brenner Photo, Inc. „„„.- 5215 Wisconsin Avenue N W., Washington. D.C. 20015 Camera Mart, Inc. 456 West 55th Street, New York, N.Y. 10019 Camera Sales Center, Inc. 625 West 54th Street, New York, NY. 10019 Cinelease, Inc. „eo..n 1331 Ponus Ridge, New Canaan. Conn. 0684a Cine "60" 630 Ninth Avenue, New York, NY. 10036 Crimson Camera Technical Sales 152 Sixth Street, Cambridge, Mass. 02141 Ed's Camera Shop -air,-, 1279 Madison Avenue, Memphis, Tenn. 38101 F & B Ceco. Inc. 315 West 43rd Street, New York. NY. 10036 Frye's Camera Shop 220 Luckie Street N W.. Atlanta, Ga. 30303 ClausGelolte, Inc. „oa Seymours Photo Center 6010 Camp Bowie Blvd., Fort Worth. Texas 76116 Southwest Film Lab. 3024 Fori Worth Avenue, Dallas. Texas 75211 Treck Photographic 1124 Stinson Blvd.. Minneapolis. Minn. 5541 J ^ Bel Air Camera „„„o., 927 Weslwood Blvd , Los Angeles. Calif. 90024 Birns & Sawyer Cine Equipment 1026 North Highland Avenue. Hollywood. Calil. 90038 Brooks Cameras, Inc. ^ , , „,,no 45 Kearny Street, San Francisco. Calif. 9410B F & B Ceco o( Calitornia, Inc. 7051 Santa Monica Blvd , Hollywood. Calif. 90038 Bob Gambles Photo Supply 5170 Santa Monica Blvd.. Los Angeles, Calif. 90029 Adolph Gasser, Inc. 5733 Geary Blvd.. San Francisco. Calif. 94121 Glazer's Camera Supply 1923 Third Avenue. Seattle. Wash. 98101 Alan Gordon Enterprises 1430 No. Cahuenga Blvd.. Hollywood. Calif, 90028 Harrys Camera 12142 Ventura Blvd.. Studio City. Calif. 91604 Jack Pill & Associates 1 135 North Highland Avenue. Hollywood. Calil. goojB San Diego Camera Exchange 1071 Sixth Avenue, San Diego, Calif. 92101 Schaeller Photo Camera & SuPply 1553 North Cahuenga Blvd.. Hollywood. Calif. 900^8 Stockdale & Co., Inc. ,,. U0..111 200 East First South, Salt Lake Cily. Utah 84111 Western Cine Service, Inc. 312 South Pearl Street. Denver. Colo. 80209 21 ]NE, 1971 Three-screen showing was previewed before buyers, mei chandisers and manufacturers one day prior to the openin' of the National Housewares Exhibit. Formula for better A/V mileage Many slide films are gathering dust along with the equipment used to show them. . . DuPont has found that their lives can be perpetuated with better foilow-through and planning The audio-visual industry could probably be twice its size if users would employ techniques to lengthen the us.ible life of filnislrip ;ind slide productions. Dul'ont has found a way to keep a good thing going with a slide film it produced called "(iourmet •70's." Two aspecis nl Ihe Dul'ont pioiliic- liilli a Inisiness piihliialion. 2. Its niar- kt'l of users and \i('»ers keeps rnliiri!- Iii|; miller tluiii d>>in(llinK. DuPont's sales management. Teflon I inishes (iri>up. met with the editor of Hol'sl-.WAKl s Mapa/ine. a Harcourt Brace Jovanovich Publication, in June of 1970. Ihe object of the meeting: to iliscuss what new program DuPont could ofler to buyers, merchandisers and manufacturers of housewares proilucts. DuPont"s interest in hmise- wares is lellon Imishes fi>r cookware. Ihe market lor leflon finishes on cookware has grown Irom two million units in \^Hi^ to one third ol the total cookware produced in l'»7(i The sales chart showed signs of leveling, troui mel type ccwkware began lo penetrat the market and was somewhat respoi sible for the Teflon showdown. Man; buyers and merchandisers felt tl Teflon did not belong on gourmi cookware. The editor of Hoisewares Maga' zine indicated to DuPont that leflo could serve a vital function as a linis for giHirmet cookcare as well as trad/ lional utensils. How to put this acros lo the trade? To start, an audio-visua color slide presentation was evolvei which showed the gourmet market i' housewares departments and its infli. ence in creating a new aura for house wares. DuPi>nt agrecil to produce ihe slid, show under the direction of Housi WARES Magazine. The editor of tht magazine contacted key houseware buyers and merchandisers in 13 de pariment stores from Boston to Lo Angeles, and arranged to phoiograp their gourmet departments. DuPoi- engaged I.arry Kieley. .i producer .ui' photographer, to tape rcord inter\ iew. with buvers and to shoot the in-stor phoii>graphs. More than 1 ."^O color .V! mm pholo were taken in each store. An averag of .^0 minutes of interviews were lapci with each buyer. A questionnaire wa prep.ired in advance, asking buyers foj their opinions on the gourmet ireni and how Teflon coated cookwar might lit in. Shooting was begun in .Sepieinbc l'»7(i larget dale for the first showin, p I \ 1 1 hi 22 BUSINESS SCREE 'to the industry was the January' 1971 National Housewares Exhibit — at Chi- cago's McCormick Place — one of the 'largest trade shows in the country, with ,more than 1 ,280 exhibitors and 60,000 Lshow-goers. i The editor of Housewares Maga- zine. Kiclcy and Du Pont public Irelalions man Lloyd Mackall were present during shooting sessions. Each huyer interviewed was given a form 10 fill in declaring his interest in view- ing the finished presentation and in iringing along other members of his .organization. DuPont. working with the magazine :ditor. decided upon the best time and -)lace for the showing. A motel site near the show place was selected, and the Sunday preceding the show's open- ng was chosen because buyers would 3e more readih able to attend. Through the combined efforts of Ithe producer, DuPont and the maga- dne editor, 250 slides were selected |for the showing; tapes were edited to |.wo minutes per interview; and a script was written. The slides were synchro- iiized with the tap)cd interviews, bright packground music and the editor's yoice narrating the presentation. The program was designed to dram- atize the importance of gourmet to iiousewares buyers and manufacturers. Du Pont insisted that it be non-com- .nercial. Accordingly, Teflon finishes were mentioned only once during the presentation, although several display photographs that showed how to in- tegrate Teflon-coated cookware into gourmet merchandise were included. Credit lines noted Du Pont as the program's producer, and Housewares Magazine publicized the showing in several issues prior to the Housewares Show. Invitations were sent to buyers and manufacturers from lists supplied by the magazine. A condensed version of the show was prepared for use with a rear-view projector, which was set up at the Housewares Magazine show booth in Chicago. The Housewares Magazine editor addressed a key industry group at the show, which provided a second oppor- tunity to show the presentation. The preview production was shown on three-screen rear projection. Be- cause of strong interest, it was shown twice on the Sunday preceding the ex- hibit's opening. Key buyers attending meetings else- where were bussed to the site of the presentation. Signs carrying the sym- bol of the presentation — "Gourmet 70"s" — were posted in motel lobbies. Formal invitations also carried the show title. In total, the presentation was seen at the National Housewares Exhibit twice Sunday, once Tuesday, and everyday at the Housewares Magazine show booth. r '^sa^m — «fi <»^<«» ^^ ^H L Ml , -..> ^BffliqfpxHM H LA^II HUMOm ., ^ ^^- - .^ ^m n ^^^r&-« i»H [|k^|U^H Condensed version of the presentation was shown during the National House- wares Exhibit at the HOUSEWARES Magazine show booth. Interest in the presentation grew. Word-of-mouth advertising and en- thusiasm for the production began to mount. At each showing, individual buxers who had participated in the film were reco.^nizcd in the audience Promotion in good taste 1% mm SOVBCET TO'S BUYERS LUNCHEON 3UND/'- ■•>.''• "-"0.19; Lake ' ■■go CO-HOSTS WELCOME J. okM l— PROGRAM ak their bows. This situation hclpcil humanize the presentation. Alter the show, the presentation came to New York w here it was shown before the Aluniiinim Cookware As- sociation. A one-screen version was created for use before smaller groups. Next, a showing in New England before a local housewares club was schcdulcil. It played to one of the big- gest club turnouts in recent years, and the Uoston department store buyer who pla\ed a role in the film was on hand to receive congratulations. At each showing. DuPont had sup- plied a printed program, custom-made for the particular group seeing it. and HousEWARts Magazine printed three versions of it. In March 1971, the periodical printed a black and white rendition showing buyers expressing their views on gourmet as recorded from the tapes. Transcripts of each tape were sent to buyers who partici- pated. A black and white section in another issue featured additional buy- ers. In the May. 1971 issue of HousE- WARiis. a I.Vpage full color section on "Ciourmel ■7()'s"' showed .^9 display photographs from the slidefilm pro- duction. Manufacturers of coli>rful gourmet cookware. as well as DuPont, ran full color advertisements in the section. An overrun of the section is nt»w being useil for handouts at other meetings scheiluled througlunit the country. Inquiries concerning the presenta- 24 tion keep coming into DuPont Housewares Magazine often, askin how the slide-film can be shown. Di Pont now supplies the presentation Carousel and synchronized reel ta| form, or in Carousel and cassette tap! form, f ree-of-charge to intereste[ housewares groups and buying offio Interest continues to mount. One the country's largest discount-depi ment store chains has scheduled showing. By popular demand, a lai buying group will present it to its bi crs at the year's second Natioi Housewares Hxhibit in July. An abbreviated version of the pi entation can be shown in an office mosphere to advertising agencies an' accounts. The magazine's s;ilesma find it easy to carry the equipmcn and stimulating to show to advertisin prospects. As a token of appreciation. DuPoi supplied each participating buyer wil a personalized notebook of color ph« tographs. interview transcripts, and (t complete presentation in Carousi, form. Now. almost a year after the inilii tion of the idea, the slide film showin is still 'hot". This is one A V cffo that won't be allowed to die. Other A V devices for the prograi are currently being reviewed. Tl modest present.ition could well bcgi) .1 re\i>lution in supplier business maj a/ine user communications — wil A V as the catalvsl. BUSINESS SCREE K }l 1 . To our readers: This is the first page of a 16 page adver- tising section prepared and sponsored by the North American Philips Corporation for the purpose of introducing a new audio and visual cassette system. It is the largest single advertisement to appear in Business Screen since the magazine started publishing 32 years ago. Burgess rhe company that brought you the cassette ntroduces a whole new principle pf picture and sound presentation , , and a new world of ways fo communicate, n business. In education. In the home. North American Philips introduces PIP". . . the new Noreico audio and visual cassette system The art ol cuDunuications lias just advanced into a new era of versatil- ity. The PIP era. To put it simply, the PIP system eombines all the advantages of com- municatini; with still frames, motion, animation and sound in a \in!^lc pro- H'cliKH unit. \ his is accomplished by: 1 ) a technical breakthrough called variable s/H-fil pnijcciinn and 2) by using separate sound and Super 8 film cassettes. Now, with IMP, the spt)ken woid can be illiistiatcd on the screen in its most effective way without being re- stricted to a single medium. And it is now also practical for one film to be targeted to a variety of different audience interests — by language, by subject, by prior knowledge, by time limitations, etc. All of this with the ease of inserting a cassette. Tlic PIP system works with child- like simplicity. In fact, the film and the sound cassettes snap into the PIP unit as quickly as popping two slices of bread into a toaster. Hands never touch the film or the sound tape. There's no threading, attaching film to reels, or anything to fumble with and damage. It has pushbutti>ns for starting, stopping, fast-forward or rewind, go- ing back a few frames or holding a frame for as long as a view-er wants. Sounds inteiesling, doesn't il? But what about costs? And where docs j fit into your present audio-visur applications? If you've been u.sin(> slides aiul liint strips for training, selling, dcmor. strating. etc. — now you can afford t: add motion lo the presentation. Nu only will this enhance the "shovl manship" of the presentation, but is extremely functional. i Tor example, in a fiimvtrip fc' training a mechanic, a motion st quencc showing the intricate movt ment of parts can be included. Or i a sliilc presentation on fire prevct tion, a sequence showing how rap idly a fire spreads can be included. J The motion helps make the prcs enlation clearer, more memorabl . . . yet doesn't have the productic* involvement of a full scale nuuio picture. You now can use motio only where it serves the purj^ose t J. Improvint! the presentation. f M)u use motion picture films for rainins; and selling . . . you will be Ilible to" save some^SO'^f to 90% on 1 ihe film footage! This is because an average 20 minute motion picture iilm uses 400 feet of film while the jMP system uses just 50 feet or less. Ifet there is no effect on the impact )f the film! I With standard motion picture orojcction, the film runs at a fixed • ate of speed (24 frames per second) '•vcn if there is no motion on the -cn. it has to; because if the pro- .w(ir stopped at a frame. 1) the film ■ mild be damaged from the heat find 2) the sound track (which is on !he film) would also stop! In most motion picture films mich of the footage consists of iden- ical frames that have to keep being c|K'ated. For example, when the title of a film, or a diagram, or a closeup of a product is being shown for just 5 seconds at 24 frames per second, it takes 120 frames of film to show it! With PIP. only one frame is needed. Only a small fraction of as much film has to be bought, processed, handled, duplicated, mailed etc.! Even further savings are added because PIP uses silent Super 8mm film. Less expensive to buy, process and duplicate compared to film with a sound track. And remember the point made before. The PIP system sound cas- sette can be changed anytime, easily without changing the picture ... by using another cassette. The cost? About $1.50! .\ 20 minute HIP film und sound presentulion can he dupliculed for a few dollars. Complete. With much simpler and less expensive handling and shipping. By reducing the cost of films so drastically — a whole new world of potential uses becomes practical. Creative film making techniques \vith(»ut complications are also part of the PIP system benefits. Slow- downs, speed-ups, stop-action, freczc-frames. frame-changing to musical beat, pop-ons . . . and other ways of adding interest and clarity to the contents of the film can be included with great simplicity and economy. Moreover, these can all be done utilizing the existing production techniques and equipment — familiar to all filmmakers. If you have read this far, you are beginning to understand a little about PIP. Enough, we hope, to start your own imagination working about where PIP fits into vour life. y Creating the new world of audio-visual cassette systems Edward D. Baars General Manager Training and Education Systems Group North American Philips Corp. lS Convenient pushbutton controls of the PIP Audiovisual Unit are demon- strated by the author. Magnetic tape recording has been with us for more than 20 years. There is probably no easier or better system for storing information for quicic and easy referral than tape. In the years before 1960. magnetic tape was being widely used in sciiools and industry, but had never been able to crack the mass market. If one were to point to the single factor which had hindered the wide- spread use of inagnelie tape, it would be the awkward reei-to-reel thread- ing system. As a result, the average person thought the operation of the tape rect)rder \sas only for tlie hi-fi enthusiast or the teehnically-inclineil. The first attempt to solve tius problem and open up the mass mar- ket was the tape eartriilge. which eliminated reel-to-reel threading. In the meantime. Philips engineers had devek)ped an even belter ap- jiroach to the problem. The answer, as you all know, was the Compact Cassette which North American Philips introduced in the U.S. in 1464. I he cassette not only elimi- nated reel-lo-reel threading, it also was lightweight, compact, easy to handle, easy to store and most im- portant, retained the open reel tape reconler's fast forward and rewind features. The Compact Cassette permitted the tape recorder to be designed so simply that it became child's play to operate. Because its overwhelming advantages opened the door to the mass use of tape recorders, the li- cense to manufacture the Philips Compact Cassette uas iiffered to any qualified manufacturer who agreed to comply with the Philips standards. No royalties or no fees were asked, only adherence to established de- sign dimensions to guarantee a worldwide standard. lliis move so encouraged other MKinufaclurers to niake and sell cas- settes and cassette equipment, that it quickly became a new industry in its own right. In just five years after North .American Philips introduced the cassette, this new induslrv saw its annual sales skyriKkct to over $200 million. North .American Philips took a calculated risk in this arrangement, creating its own competition. Hut, North American Philips knew its own well-designed. Noreico quality products would stand u|i [o any com- pel it ion. Its confidence was well founded. Since 1964. more Noreico tape cassette playbacks and record- ers have been sold than any other make. And, the Compact Cassette \ f iBiSEg.nnLB.JrX- a Modern North American Philips plant, Morristown, N.J., where PIP is manufactured. las become a standard throughout he world. With this sohd foundation in cas- ettc know-how. the Norelco Train- ng and Education Systems Group no\ed ahead. It introduced low-cost anguage lab cassette recorders using I unique dual track system. It de- igned cassette audio-visual systems or synchronizing the taped com- nentary with the automatic chang- ng of slides or filmstrips. Most re- ently. it introduced the Norelco ynchrotutor. a cassette audio-visual ynchronizer system which has the idditional facility of being pro- jrammcd for automatic stops to let he viewer perform a task or make I response using electronic response eviccs. How PIP Was Born During this same period, a young Vest Coast filmmaker by the name )f Richard Tuber was preparing a doctoral study aimed at devising a flexible system to demonstrate the dc\elopment of Chinese calligraphy. To do this efficiently, he felt the need for a sound motion picture projector that could be run at \ari- able speeds. The problem was exist- ing sound film and projectors were designed to be run at a continuous 24 frames per second to achieve ac- ceptable sound reproduction. No practical audio-visual equipment was available that could do the job Tuber had in mind. Tuber researched the problem and decided that the only way this could be achieved would be by separating sound and film, so that the projector could be run at speeds independent of that required for the sound track. He became aware of the Compact Cassette, and thought that its prin- ciple could be applied not only to the audio ptirtion of the program but also to the film portion to simplify the svstem. In late 1967, he decided to approach the creators of the Com- pact Cassette, and took his ideas to Philips in Holland. Philips was quick to sec the potential of Tuber's con- cept, and turned the project over to its engineering department. As the worlds largest electronics manufac- turer. Philips made available every resource in developing the Pro- grammed Individualizxd Presenta- tion System, known in short as the PIP System. Its engineers perfected the vital variable speed film advance system, the Super 8 film cassette, the reliable synchronization technique, iind the precision electronic compo- nents that brought the unit down to a practical size. In 1968. the first prototype was shipped to North American Philips for evaluation. The Norelco Training and Education Systems staff sought out leading audio-visual specialists, educators, and business training ex- ecutives, and gave demonstrations. The responses were enthusiastic. In the process of evaluation, additional features were proposed to create an even more versatile audio-visual sys- tem. Engineering designs were fi- nalized, the necessary tools and dies ordered, and new production facil- ities set up at a North American Philips plant in metropolitan New Jersey for the manufacture of Nor- elco PIP audio-visual units in the United States. This same plant man- ufactures the Nt)relco Synchroplaycr and Synchrotutor. and now is in full production on Norelco PIP units. 'art of PIP assembly line. Album packagmg of PIP Audio Cassette and Visual Cassette. PIP illustrates the spoken word in the most effective manner m IN BUSINESS AND INDUSTRY . . . PIPs versatility, simplicity, compactness and low cost cassetteware make PIF ideal for an unlimited numher of uses. • Training mechanics • Standardizing serv ice leeliniques • Clerical training • Advertising and sales presentations • Indoctri- nating new employees • Simplifying complicated concepts for important custom- ers • Branch office communications • Self improvement courses, etc. I '•.i EDUCATION . . . j he economy of PIP software, its pushbutton operation, :liabie cassette format and multi-media flexibility . . . lake PIP perfect for hundreds of pre-school to post raduate applications • Reading and \erbalizing • Indi- liduai lesson reviews • Foreign language study • Learn- ig music • Showing lab experiments • Technical and jocational training, etc. H HEALTH CARE . . . he PIP system is uniquely practical as a software me- ium for so many uses • Reviewing surgical techniques /hich need both motion and still frames • Updating a octor's education • Nurse and patient training • Diag- ostic reference beyond the one dimensional textbook Case history documentation. PIP is also a most prac- ical means of communication between pharmaceutical irms and doctors offices, hospitals and medical schools. AROUND THE HOME... The low cost and ease of using inexpensive PIP cassettes open up a whole new world of effective communications beyond the limitations of present media. PIP can • Pro- vide a cooking demonstration instead of a recipe book • Can show a young homemaker how to do many things around the house from bathing the baby to making cur- tains. It can help solve the servicing problems by show- ing people • How to make minor repairs in appliances • How to make furniture • Hang wallpaper • How to swing a golf club. f '^^^^- PIP AUDIO-VISUAL UNIT, Model TE2020 Technical Aspects of the Noreico PIP Audio-Visual System A. R. Singleton Technical Comniercial Manager Training and Education Systems Group North American Philips Corp. PIP Audio-Visual System is not limited to personalized viewing. It is capable of large screen rear and direct projection. The double system format em- ployed by the PIP system, in which visual and audio arc t)n separate car- riers, provides a flexibility and pro- gram economy which is unique in the audio-visual field. In the PIP system visual images are carried on silent Super K film h)adcd into a cassette, while audio is carried on magnetic tape in a second cassette — a standard Com- pact Cassette. Up to .*>() feet of Super K film k loadeil into the Noreico visual cas selle. ilesign of which duplicates many of the features of the Compact Cassette. It i>lfers the facilities of fast forward and rewind, together with cassette handling and storage conveniences. A tight-wind mechanism is in- cluded in the visual cassette to con- trol the lay of the film and to prevent film unwinding when the cassette is removed from the equipment. A precision pressure and gate jilate built into each cassetle provides ac- curate guidance of the film in both loiw;ird and reverse operation. \udio is carried on tracks 1 and 2 of the Compact Cassette, as in all cassetle systems, assuring complete compatibility with all pre-rccorde" programs. Control signals which ai used to advance the film are carric on a separate and isi>laled trac (track 4) of the same cassette. Ih insures that there is no crossial between audio and control signal and provides safety margins necc; sary for a highly reliable system. c i' One tone pulse is recorded fo each frame of the film. Each puis advances the film one frame, timin of the pulses determining rate c film advance. Since control signal are recorded on the same magneti tape as the audio in direct relation ship to the narration, accurate syn chronization is achieved at all fram rates up to and including 24 fps. Th accuracy of sjnchronization enable full lip sync to be shown even at th economical frame rate of 12 fps o lower. The unique projection mechanisn (pat. pending) includes a shutte which rotates at a constant higl speed during motion and still frami sequences. Image brightness, there fore, is maintained at a conslan level. It is essentially flicker-free be cause the shutter speed is above th( flicker threshold. Film is advanced by a two-toothe< claw which engages with the filn only when it is to be moved. Thi claw reciprocates continuously ii step with the shutter and is clcc ' ironically actuated to engage wit the film when a control signal is re cci\ed from the control track on thi audio cassetle. Hie claw is electron ically gated to advance the filn when the shutter interrupts the ligli beam. F'oliowing advance of the filn by one frame during a single cycK of the claw, the claw is magneticalh latched in the withdrawn position awaiting arri\al of the next conin pulse. 1 he waiting, or latched p. riod. could be very short if the film is to be moved at a motion rate, oi of long duration if a single still frame is lo be projecteil. The high specil of the film ad- vance mechanism, together with very accurate registration, make sim plifieil animation and pop-on tech- niques two of the impi>rtani features" of the PIP system. I ; Pulsing the PIP audio cassette The audio (narration, background music and effects) for the PIP sys- tem is produced and mastered in a recording studio in the normal way. Control signals to advance the film are added on a separate track of the audio master using the Norelco PIP Frame Pulse Generator. It is at this stage that it is important to have a narration script marked with exact sync points for each still frame, and the start of each animation or mo- tion sequence. An accurate frame count for each scene, and the frame rate at which it is to be shown, should also be marked on the script. It is not necessary to time seg- ments to fit the visual with the ac- curacy normally required for stand- ard sound motion film production. Because the PIP visual can be ad- vanced at any frame rate, it is pos- sible to adjust the rate to fit the au- dio segment. It is this feature of the PIP system which allows the same visual to be used with recordings in different languages or different nar- ratives, without the complication and expense of re-editing the film. reparing pulsing track with Norelco PIP Frame Pulse Generator. This also allows the "pace" of a PIP program to be altered at the sync mastering stage. Sync Recording It is simple, then, to run through the narration and add tone pulses to the control tracks, using the frame pulse generator. Of course, the mas- ter recorder should be capable of playing back the narration while simultaneously in-line recording the control signals. I.ip Sync Recording control signals to ob- tain lip sync in short scenes is equally simple. The pulse generator has pro- vision for fine adjustment of the frame rate which permits accurate lip sync. This adjustment can be made while viewing a print or the scene on a PIP audio-visual unit patched to the pulse generator in parallel with the master recorder. For longer lip sync scenes, there are two possible procedures. One could proceed to interlock, as in a 16mm sound film, and use the sprocket holes to trigger the pulse generator to produce the PIP pro- gram audio and sync master. Alternatively, the lip sync scene can be shot with a camera modified to provide an output pulse for each frame. These pulses would then be recorded in in-line sync with audio. During audio editing and mastering, the pulses would be automatically converted to the final pulse track and master. During scene editing of film and audio, it is only then necessary to maintain a frame to frame pulse match to achieve perfect lip sync. Duplicating .\udio Cassettes Duplication of the audio and syne master onto Compact Cassettes can be done on any 4-track (stereo) duplicator with in-line heads (track I, 2 to track 3. 4). For programs needed in quantity, open-reel dupli- cation with subsequent loading into cassettes is preferred. This has the additional advantage of cutting the tape to exact program length. Producing software for PIP Dick Buch and Dick Logan Goodway Films Producinii prcifcssional sDftwarc for the Norclco PIP system ealls Un a blending iif the pruduetidn leeh- niques used in making lihiistiips. live action motion pictures and ani- mation— phis the utilization of elec- tronic components not foinid in any other audio-visual system. At first, this might sound like an imposing task. But. if you fully understand the unique capabilities of i'lP. you will find it no more difficult a task than any new undertaking. From a creative standpoint, it is best to conceive of a PIP film as an expaniled filnistrip. rather than as a conijircssed motion picture. The first step is the most impor- tant, and should be gi\en ample time. This is the preparation of a storyboaril ami pulsing scrijit. I he sloryboard should be quite detailed. more than is required in priKhieing filmstrips. It should have as much detail as an animation storyboard. Both li\e sequences and art must be broken dtnvn into specific frame eoimts. The storyboard should also indicate the different speeds at which each section of the film will be pro- jected. The a\erage 2()-minute sound training film requires approximately 41)0 feet of Super S film. In a PIP film, using a properly prepared slory- biiard, you can tell the entire 20-, minute story using only 50 feet or less of Super 8 film, and present the same content and impact. I hat difference in footage is econ- omy— the secret to a good PIP film. You use motion only when abso- lutely necessary. .-Nnd. when it is necessary, never at the usual sound, film speed of 24 fps. With PIP such a speed is a waste of film. Li\e ac- tion can be seen perfectly at frame rates between (i and I 2 per second. ■■! \nimation can be planned to move lit relatively low speed — 6 to 9 fps — Ivithout any blurring or appearing jumpy. PIPs accurate registration ;.ystem and rapid frame advance nakes "pop-ons" and "I'lash-ons" .ery effective at only 1 or 2 fps. .Ami I title or diagram can stay on the 'IP screen as long as necessary as |i single frame. i In preparing artwork for PIP. it ►hould he planned with a one-field ,afety margin for titles or essential iction. High light transmission back- 3X)unds are recommended, as with ny rear screen projection system. Handling Live Action Live motion can be photographed the same frame rate designated the storyboard. However, cau- lon should be exercised when shooi- ng at relati\ely slow frame rates, as iction crossing the screen can cause urred images. As an alternative, you can either use sync strobe, or loot the film at a faster frame rate nd skip-print to the desired speed vhen making the internegative. Considerable time should have )een spent in establishing the frame ates for the storyboard. Care should taken in planning all live action liming. If you are unable to estab- ish the frame rate for this story- lOard, shoot at a speed which you ire sure will be faster than will be leeded. Then, when you are able to istablish the correct frame rate, just cip-print to order. Skip-printing ilso is a practical solution if you mh to use existing film footage 'hich had been shot at 24 or 16 fps. One effective technique which PIP Jlows you to utilize in showing li\e iCtion is to use varying frame rates irithin a single piece of footage. For xample. we prepared a PIP seg- icnt which demonstrated a golf wing in three different modes. The iriginal sequence was shot entireh it 48 fps. Skip-printing every other ame in the internegative for a pro- tion rate of 24 fps, gave us the nefit of unblurred images using lalf the original film footage. We rogrammed the downswing, up to It before impact, to be projected t 12 fps using every frame. The ult is the downswing is slowed own to one-half the speed of the Ctual swing. The impact and follow- trough are shown at normal speed. ly combining the original speed with ic half speed, then adding single Lining up a live shot of actress. Live sequences can be filmed at frames rates between 6 and 12 fps. Preparation of animated sequences is simplified by reducing frames rates to speeds as low as 6 to 9 fps. frame "holds"" to analyze swing and stance, an effective teaching se- quence was developed. All live action sequences should be analyzed in the same manner to try to select the most economical film speed that, in each instance, illustrates the action most effectively. All original scenes, both art and live, should be leadercd and sync- punched. An exposure sheet should be prepared for use on the optical bench. Plan to make a head leader 25 frames long with a focus frame that reads "Focus. Then Start."" preced- ing a lO-frame countdown to a focus frame that reads "Start Button." .Also make a 25-frame tail that reads "Rewind Frame. " If all procedures are followed properly, you will end up with a 16mm internegative made directly from original photography without splices. From the internegative a 1 6mm contact print is made to check continuity and exposure. When all points are checked and any necessary corrections made, a Super 8 reduction print is made from the 16mm internegative, and inserted in a PIP film cassette. You are now ready to synchronize the film and sound using the Norelco Frame Pulse Generator. It is during pulsing that the va- riety of effects possible with PIP be- comes most apparent. The director and his sound engineer have the op- portunity to experiment . . to try for neu effects ... to discover for thcmsehes the endless possibilities inherent in the electronic program- ming technique of the PIP system. Putting PIP through the film lab Bernie Barnett President EVS Color Center PIP is a unique audio-visual sys- tem. Although its film concept is unusual, there is nothing unusual or different in the techniques for han- dlini; the oris:inal preparation and duplication of the film. The com- pleted master film can be turned over to any commercial film labora- tory which processes and duplicates film. When the software producer or in-plant audio-visual department would like to enhance the visual impact of the PIP film by incorpo- rating optical effects and animation, and does not have the facilities, this work can be assigned to a post- production laboratory. A post-pro- duction laboratory is equipped to do any required optical effects and shoot animation sequences and art- work, in addition to commercial processing and duplication, hither laboratory also is capable of loading the PIP release priiUs into their vis- ual cassettes. Here is how the posl-producium laboratory would handle the assign- ment. The original material for a I'll' film can be prepared from any com- bination of the following: 3.*^ mm film, sound or silent, nega- tive or reversal; U>mm film, sound or silent, nega- tive or reversal; Super Kmm film, sound or silent, negative or reversal; .35nim filmslrips, negatise or re- versal; color transparencies. 3.*>mm to S\ 10; opaque artwork, charts and pho- tographs; animation cells. If, for example, ail or most of the original film material is on 16mm, the laboratory prepares two separate 16mm films which for con- venience we designate Roll 1 anti Roll 2. as shown in the processing system chart on the opposite page. Roll 1 contains all motion sequences liom motion picture film; Roll 2 contains all the still frames from artwork and transparencies, and ani- mation sequences. Any existing 35nmi film footage can be reduced to I6mni and printed in Roll I; or, if there is ample footage, it can be prepared as a 35mm Roll I, and used in the same manner as the 16mm Roil I. The exact procedure will depend upon the laboratory's facilities. The client should prepare all m;i- terial by numbering each original frame in consecutive order of ap- pearance. Each roll of film to appear in Roll I should be identified not only by number, but also by calling out the specific scenes which are to be used. i.e.. Roll =1. frames 4.350 to 4.52.S. All opaque artwork and anima- tion cells must be in a 3x4 jiropor- tion. Although they can be prep;ired in almost any size — from 3"x4" to 2l"x28"— 9"xl2" is the most con- venient si/e for the laboratory to handle. .An additional 2 inches of background should be allowed on all sides of artwork to give the camera enough leeway to avoid any accidental photographing of edges. In addition to the animation cell? any artwork which has overlays als< should be pegged for accurate reg istration. Be sure the pegging is thi same used by the laboratory. Eaci piece of artwork and each animatio; cell must be identified by sequent numbers. The same sequential numberin should be applied to all transpi encies which are to be used. Si none of the standard sizes of trai parencies are in a 3x4 propi>rtion low a safe field which will allow thj subject to be cropped into propoi. tion. This can be just one edge c the transparency, or cropping int| any part of a transparency. As shown in the processing char, a single 16mm check print can b prepared b\ combining Rolls 1 an, 2 in the exact sequence and numbc ci frames required. This is done b, following a production shinuin schedule giving an exact frame-by frame rundown of up to the max mum of 3.600 frames in the 50 fct of PIP film. Preparing the Shooting Schedule I his IS the "kcv " to combinin all the components to make the com pleleil film. It is in the shootin schedule that the new frame speed are given for converting convention; 24 fps stock footage to any desire fps rate (IS. 12. S. etc.). Origin; f Im for PIP can be shot ;U the dc sireil fr;une speed without anv nee for conversion. Using this infiirma tion. the hiboratory is ;ible to deter J nine the skip-printing procedures. , ingle frame holds, and eutting in of ,till frames containing opaque art- I vork. transparencies and animation equences. i ' All dissolves, fades, zooms, su- >er-imposes and color corrections •hould be listed in the schedule. When the client has verified the .-heck print for continuity and found t correct, the laboratory is able to prepare the Super 8 reduction inter- legative. From this internegativc mswer prints can be made, and the ubsequent color corrected release I ,)rints. Although the processing system ( ust described uses 16mm as the irime medium, if all of the original ilm material is 35mm. then the aboratory will use 35mm as the ^iirime medium. It will edit all the !|0Otage into a single 35mm roll, :plicing in all the still frames of arl- ivork and animation which is shot |)a 35mm. The completed 35nim lilm is reduced to a Super 8 intcr- iiegative from which the quantity release prints are made. Loading 1 he Cassette Loading the Super 8 film into the "*!? visual cassette is a simple pro- vJure, since the cassette is, basic- I ,.lly, a reel-to-reel device that does lOt require any film lubrication. \AosI laboratory reel winding stands |an easily be adapted for this pur- hose. [ The cassette hub has a sprocket i [atch, or "filmhook", that securely i liolds the beginning of the film by I 'ngaging the sprocket. Upon com- jiletion of winding, the end of the 'ilm is similarly secured. As w ith the udio cassette, the film will not be bulled out of the hubs of the visual assctte when it is wound to either 'nd. PIP VISUW. CASSETTE •«WS$t*t "^A't ullOAOnc V(1T< IP Visual Cassette can be loaded isily by anyone. If need be, even man- illy. TYPICAL PIP PROCESSING SYSTEM USING 16MM FILM* Original 16mm Roll 1 Roil 2 35mm Original or existing motion picture footage optical or special effects a^^ Animation cells nfln Opaque artwork □ Optical reduced Super 8 internegative Quantity duplicate Super 8 prints (release prints) Transparencies 35mm to 8x10 Animation and still frames 16mm checkprint (optional) to verify continuity according to shooting schedule Super 8 answer print for color correction and final continuity check To cassette loading *PIP film also can be prepared on original 35mm and Super 8 film. Specifications for PIP system components PIP AUDIO AND VISUAL CASSETTE SYSTEM Visual: Super X silent Loli>r film loaded in reel-to-recl Norclco PIP \ isual Cassette; film capacit\ up to 50 feet. 3600 frames. Audio: Compaet Cassette; up to (A) minutes pla\ time (in one dircetion only). SMichroni/atioii: C'oniplete synelironi/ation of audio and visual at all frame rates. Iilm ad\;inee by inaudihie |iulses on separate track of audio cassette moving at standard 1% ips. I'ulsing accomplished with Norclco PIP Frame Pulse Generator fed to standard recording equipment also used for audio track. 'lape C't)nfij;urati(>n: Iraeks 1-2 carry audit); Track 4 carries tone pulses. .A guard band between the tracks prevents all signal bleed or crosstalk for com- plete system reliability. Frame .Advance Speeds: Pulsing speeds friim a single frame (still) projected for any predetermined length of time through all frame advance rates from one to 24 frames per second. '^ % PIP FRAME PULSE GENERATOR, Model TE901 Function: Cicnerates the frame ad*i \ ance and auto-stop pulses to be re' corded in conjunction with sounci track for the PIP Audio and Visua ' Cassette System. Pulses: Frame advance— lOOOH; J itO.Kf. duration 32.5mS ±5%i automatic stop — 150Hz ±2%, du ration 5()mS rtS'/f. Frame Kates: Mode 1 — Manual(| Mode 2 — 1 to 24 pulses per second . .Mode 3 — Fine adjustment for lij] sync accuracy; Mode 4 — Externa sync. e.g.. frame sequence generator Start of Frame Pulses: Push huttoi or remote control. .\uto-Stop Pulses: Single pulse bjy push button or remote control. Counter: Digital counter from OC to W^N (frame advance only) ncoij tube display. Record — counts dov from preset number with automatic stop at 0000. Playback — counts up( f -«K. PIP AUDIO-VISUAL UNIT. Model TE2020 Function: Lightweight presentation unit designed for in- dividual or small group use. Self-contained with all ojv tical and electronic systems; modular construction for simplified maintenance. Screen: Rear projection, 4'4 " x 6' i ". Audio: liuiit-in loudspeaker; provisions for two head- phones. N'olumc control. I'ushlMillon Controls: Power On/Off; Audio — Play, Stop, l;ist l-orward. last Rewind; Visual — Single [■"rame .Advance, l-'ast I'orward. I;ist Rewind, llousiuK: Rugged, high impact .'\BS (Noryl) case with carrying handle. Size: y" wide x 1 6" high x 1 6" deep. Weight: 1 S lbs torn 0000, or preset number. Sutput: C'onibined output 0.1 to 1.0 /olts rms — preset. Calibration: Preset controls for tone implitude ;ind selector for continu- )us tone for recording level adjust- nent. I'apc Recorder Coiilrol: Relay con- acts (5 amps) provided for stopping •ecorder at end of count. Vlunitor: Huilt-in loudspeaker with .ohime control. onstniction: \9" \ 5'4 " rack panel Mth plug-in logic cards. >ize: lyU" X 5'4 " x 9" deep. I |»Veighf: 1 9 lbs. *^IP PULSE SEQUENCE GENERATOR, Model TE853 'unclion: Generates pulse sequences • skip-framing and response cod- Used in conjunction with I ''01. ■i/c: 6'4" X 5 5/16" x 2%" deep. \v\''hu 2 lbs. 'IP VISUAL CASSETTE, ^odel 202 iinctiun: Carrier for Super 8 film ivcil in PIP system. apiicity: Vp to 50 feet of Super 8 iknt film, 3,600 frames. Film Loudiii^: Reel-to-reel hubs per- mit loading uilh simple winding jig. May also be loaded manually. Miitcrial: High impact polystyrene. Size: 5.1" x 3.7" x 0.5" W'eiuht: (loaded with 50 feet ol tilml under 4 o/. PIP AUDIO CASSETTE Ftinctlon: Carrier for audio tape con- taining narration and frame advance pulses. .Sliindiird CoiiipucI Cassette: With tape for up to 60 minutes play time (in one direction onlv). PIP PROGRAM STORAGE ALBUM, Model 301-11 Function: Bookshelf album to store complete PIP cassette program. Capacity: One PIP Visual Cassette, one PIP .Audio Cassette, and pro- gram booklet. Size: 67 «" x9%" x%" \\einht: (loaded with one visual cas- sette and one audio cassette) uniler one pound. PIP HEADPHONES, Model TE120 Function: Dynamic headset Frequcno Response: 30-20,000, ■ .\IB Impedance: 300 ohms Weight: 1 2 oz. PIP CARRYING CASE, Model LCH 2024 P^mction: Molded luggage-type car- rying case for PIP Audio-Visual imit. All specijicaiions subject to change without notice. PIP the ail-in-one multi-media system! » Software produced using greatly simplified produc- tion methods. » Low cost film processing. Release prints in silent Super 8 color film. » No film lubrication required . . . proven "reel-to- rcel" reliability with'n a cassette. » Choice of most economical frame rates for motion. * Select any frame rate up to 24 frames per second with perfect sync and with continuous sound — even on single held frames. .And, you can have up to sixty minutes of high quality sound. * Lip Sync! * Economically add nn)tion to slide or filmstrip pro- grams, or add still sequences to films. • Only single frames required for titles and other stills! • Single frame advance without loss of light intensity or focus. Bright, clear pictures! • Precision registration permits pop-ons, optical mat- ting, overlays, and other effects using single frame. • Double system . . . no need to go beyond interlock. • Eliminates composite prints — double system allows you to change either sound or picture cassette for quick and easy update — or to target the program to \arious audiences. • Skip-framing . . . high speed frame ad\ance pulsing permits use of skip-frame technique in which selected frames are skipped o\er and withheld from \ ie\s to match narration ov language. • Fast forward and rewind on both audio and \isual cassettes. • Pulsed sound track may be prepared in any sound studio or by your own staff. Noreico I KAIMNG AND LUUC Al ION i"» S I L.S\i NDKIII AMIKK AN I'llllll's ( ( )KI"<>RA IK >N IIX) Kisl 4Jm 1(K)17 Other Noreico Training and Education Products: • Compact cassettes now in a choice of types for different audio requirements. • Cassette players and recorders. • Synchroplayer for synchronized slide/ filmstrip presentations. • Synchrotutor for auto-tutorial learning programs. • Syncromedia — combination Synchro- player and slide projector. • Pulse recorders for A-V program preparation. • FM wireless systems for multi-channel learning labs and information distribution. • Electronic educational kits. • Electronics films and filmstrips. • Tape duplication services. \ PIP appointment request North American Philips Corporation Training and Education Systems 100 E. 42nd Street, New York. N.Y. 10017 Please arrange an appomtment to see PIP. (By answering the following questions, you will be helping us to help you. Thank you.) 1. We presently use: n motion pictures ["] filmstrips □ slides. For: □ training □ sales presentation purposes. 2. We generally have our sales and training films produced by 3. We are interested in the PIP system for the following applications Name/title Company Address _ City Telephone Principal products or services .Div. State- Zip PIP — Trademark o( North Amarican Philip* Corporation i 1971 North Amarican Philips Corporation MULTI-MEDIA ON A LIMITED BUDGET Advantages of 3-projector presentation How to get them for no more than $500 \4ulti-media facilitates multi-information. Three visual messages are possible simultaneously on one screen with three pre- lectors. byJ.C. DURHAM, JR. Baptist Home Mission Board I How DO YOU AUTOMATE a wldc-screen, three-projector I^resentation when the budget simply won't allow the Purchase of a sophisticated programmer? Docs a cost of S500.(X) in addition to the projectors sound appealing? You can do it for that, using only standard products ivith no electronic modifications. j The equipment used is a stereo tape recorder with |i built-in projector change feature (Ulier 8000 with Dia- lilot). This built-in feature is used to control one of the I ^^rojectors. One down and two to go! The remaining j [projectors are controlled by a Kodak Synchronizer I Ivhich uses a 400 cycle tone and a Kodak Programmer 'vhich uses a 6.500 cycle tone; both operating on the inie stereo track. Narration and music go on the other icreo track. Simple isn"t it? I 'I'hc moiiev invcstetl is approximatcK S.^50.0() lor ( ;iie tape niachine. which you would probably need. UNE, 1971 regardless of the type of automation chosen. $50.00 for the Synchronizer, and $1 ()().()() for the Programmer. The total is about $500.00. Confusion arises because of Kodak's designation of their unit as a Programmer. Kodak was manufacturing this device long before today's sophisticated program- mers controlling multiple projectors were developed. This device controls just one projector and was designed for use with the program audio as a semi-inaudible tone to change the projector automatically. Why bother with a three-projector presentation? Tiiere is a logical reason, apart from a desire to join the multi-media trend. Our organization is a nationwide agency, supported by more than eleven million church members. Frec|uently. groups of these people to whiim we feel a deep sense of responsibility jilaii stopovers at t)ur buildine. The point is: These visitors ha\e a limited 41 (Above)Kodak Synchronizer using 400 cycle tone and Kodak Programmer using 6,500 cycle tone control Carousel projector^-j (Below) Stereo tape recorder with built-in projector, chang feature (Uher 800 with Di.) pilot i. time, and wc wimt to give them us much information as possible. A tour of the building is not so informative as with other organizations, because most of tiic leadership staff travel in their work to more than 100 different ministries throughout the fifty states. Panama, Cuba and Puerto Rico. By the use of a three-projector slide presentation, we show visitors 240 slides in ten minutes. Deferring to the broadbcnt theory that attention is given to only one stimuli at a time and that attention- switching time between stimuli may become a factor, we put our information only in the visual channel. The audio accompaniment is appropriate instrumental or- chestra music. .Another advantage of jiulting information only in the visual channel is that adjustments are more easily made. Staff members, names, titles, and specific ac- tivities—all are subject to change. A staff change means only a new slide; no change is made in the tape or projector sequence. What steps do you follow in preparing three pro- jector automation? The complexity of your presentation and the rapidity of the slide changes will determine how detaikil your planning must be. A number of hints will be helpful. A script sliouki be marked in show exactly which projector changes at what time. Sometimes you will vsant all three projectors to change simultaneously; this is especially effective ft)r panoramic viesvs in which the 42 three slides match side l\\ side to reveal one swecpinj' view. Another time \ou may want slides to change iv rippling fashion from left to right i>r vice versa; at stil other times you may want an "apparently" random pal, tern. All this should be marked on the script so tha- the programming operator can hectMiie familiar will, the presentatii>n by several practice run-throughs. Wc have accomplished this rather easily by lapini, the three-projector remote controls together anti thci ■playing"' them piano fashion with the fingers of ohl hand. It will be helpful if you visualize a strip of quar ler-inch tape magnified to cover four of the lines ol t>pc you are now reading. Number these lines one. two three, and four, starling at the lop. In stereo rec«ird op-, eration the tape machine uses tracks one anil three as the tape moves fiom right to left. When the buill-ir. projectt)r change featuie-is used, the signal gjvs on BUSINESS SCREEN nick four. The first sic|i in pi(igr:imniing is to place the sound or llic prescnl;ition. nuisic and narialion mixed, mi rack one. Next, connect tiie Synchronizer from projec- or "A" and the Programmer from projector "B" hrough a "\" connector to the other stereo input chan- lel which will he for track three. Important: Set the ccorder in a multi-play mode, or "sound-on-sound" )osilion. allowing you to adjust controls to get a faint )ick-up of the music and narration from track one as 'ou record the change signals from the Synchronizer ind Programmer. This faint level of sound from track ine is necessary to hear the cues for proper projector hanges. However, it must be a low level to prevent iiterference with the change signals. •\11 volume levels are crucial, and once controls have n set, you should mark their positions. The recorder nput volume control should be set to give a full scale leter deflection for the Synchronizer (/;///,s three volume mils past the zero level mark). Set the Programmer "trigger volume" and sensitivity I maximum for programming. Now place the tape reorder in the "record" mode and put the signals for [L'ctor "A" and "B" on track three. At the same line you are recording a low level of the music and arration mix from track one. Since the Synchronizer tne is operated by the use of the regular projector emote control you might find it helpful to tape this t)ntrol just to the left of the trigger button of the •rogranmier for convenience of operation. After the signals are recorded, you can actually lear them by rewinding the tape and placing the re- order in the "play" mode. You will also be able to lear the faint signal of the music and narration recorded rom track one. Remember, track one still has the iriginal music and narration; it has not been altered. fou can connect the speaker output to the track three kereo channel through the same "Y" connection back (hrough the Synchronizer and Programmer to their ."-pective projectors. Be sure to do this in such a way Kit you can still hear the track three output on the I lecorder speaker. Otherwise, you will lose your cuing iformation. , .Now you are ready to place the recorder in a special I iiode of operation (Uher Dia-pilot I or II ) which will How you to record the signals for projector "C". You liould be able to select a mode of operation that will liable you to record projector-change tones on track Hir while listening to the previously recorded tones n track three, along with the faint music and narration -all when the record button is pressed. If you have lojectors "A" and "B" connected, they will operate IsO. The final step is the pleasure of seeing the au- tumaled pmuiam iiin ilself. To ohlaiii perfect syn- chronization, you need to hear the music and narration and see the first two projectors. For showing, the speaker for track three should be disconnected so the tones will now be inaudible. If you have made a mis- take, corrections can be made over portions of the tape, if done carefully; however, you may find it faster to do a complete run-through. Frequently, we have numerous small groups that require the use of the three-projector presentation many times during the day. To simplify its use, we have in- stalled a master switch for the AC power and placed tile sound and signals on a lubricated cartridge tape. A tour guide can walk in and turn on the power switch and push the "play" bullon on tiie tape lecorder to begin the presentation. Slide number 81 in each projector tray is blank, and the cartridge tape has a sensing foil placed so that it will automatically stop the tape loop at the point where it is cued for the next program. Kodak now recommends that Carousel projectors be turned off without the fan cool-down period because of possible damage to optical elements from too-rapid cooling. Accordingly, the mas- ter switch can be safely flipped off. following the pro- gram, and all units are ready to go for the next presen- tation. If you cannot adjust your presentation to use as many as 80 slides in each Carousel tray, then fill the remaining spaces with blanks, and program the priipei- number of signals needed to return each projector tray to zero. I'm sure you will be pleased with the effort you put into a three-projector automated set-up like the one described. You may even want to label it "PMP Model I," "Poor Man's Programmer," if you can decide where to put the label. Here's wishing you the best of success with Multi-Media on a Limited Budget. ./. C. Diirlxim is Secretary of I he Audio-Visual De- partment, Baptist Home Mission Board. Atlanta. (ieori>ia. Before coniini; to the Home Mission Board, he was with WSB- TV in Atlanta and at KMTV. Omaha. Ne- braska. ;JNE, 1971 43 You do everything you c to makcj^lm right. Hugh Zielske sells appliances. He has a hot new one for the kitchen. You made a film for in-store demonstration. But Hugh won't use the film without a fool-proof projection system. Like the Technicolor 610. It features no thread/no wind continuous loop cartridges. Hugh inserts one; turns a switch; and does his own voice-over while the film shows itself. Most important, he gets utter simplicity. Complete reliability. He can leave the film playing and tend to other customers. He can even let customers play it themselves. Charlie Bungert has to learn to fry burgerl a franchise operation. Your sound and color filmj teach him how. If he has the Technicolor lOOOf jector to go with it. Charlie couldn't run a conij tional projector. And he wouldn't take the time, anybody can run the 1000. Charlie simply insertslj cartridge. And plays your film. Until he becom; burger master. 44 BUSINESS SCRE JNow make sure it's shown. j Norm Brown has a film that demonstrates Ivy construction equipment. It brings giant earth (vers and rock crushers right into a prospect's "'"o Norm uses the film. Because his Technicolor Projector makes it easy. He wouldn't drag und conventional reel-to-reel equipment. Or keep jstomer waiting while he sets it up. But this one, wouldn't be without. Irene Hook is an assembly line worker. You made a three-minute silent film that shows her how to insert flange Al around amplex B and into groove C without breaking the XYZ circuit. If Irene has the Technicolor 510 Projector, all she has to do is insert cartridge A into Slot B and push button C. Irene can do it herself, right on the production line. We Ihtnk any Dustness or instructional film is better o(( in a Technicolor cartridge. Let us send you a brochure with all the details NAME TITLE ADDRESS CITY -STATE . -ZIP- ^ Technicolor; Commercial and Educational Division 299 Kalmus Drive • Costa Mesa. California 92627 BS-61 lUNE, 1971 45 p (II '(1(1 ().\ STANFORD SOBEL Slide films are >er\ good business and a very effecli>e medium, hut n(ili<>d> is especially proud ol' (loin}; them. Tilt riKsi SCRIPT 1 ever wrote was a slide-film. Since that time, not a single year has passed during which I did ni)t write slide-film scripts. Last year. I wrote them for Xerox, Volkswagen, and Sunoco — admit- tedly not small outfits. None of those particular slide-films, however, cost the client nunc tiian a modest four figures, as the bankers say. On the other hand, I did a slide- film of sorts — a sales meeting open- ing module — which used .^.000 slides, a special recorded track, eight screens, twenty-four Carousels, eight dissolve units, and a pro- grammer. Although it lasted less than ten minutes, it cost more to produce, than 90 percent of the movies I've written. It's not all low- budget work when dealing with slide- films. Recently. I received a puzzling letter from an old friend, a film pro- ducer who has given me assignments for more than twenty years. The puzzle was in his question — "Do I write only movie scripts now. or do I still write slide films too? If I do. wouki I work on some for him? I highl\ lespecl slide-lilms, and have written dozens of them, but iii\ Iriend's lellei letlects a \eiN widespread viewpoint. Most people in our business generally regard slide-films with loathing and distaste. I've heard producers — who were literally kept in business by slide-film revenue — say. "I haw slide-films!" I've also heard clients say, "I detest the damn things, but they're all we can afford at this cheap chintzy t)ut- fit; I guess 111 have to go along until the budget improves." The negative feeling about slide- films is reflected in an experience 1 had years ago. when I was first hired by Wilding. I was introduced to a lot of different people at the time — writers, salesmen, directors, camera- men, cutters executives. One man, however, was always introduced to nie just as "Charlie Smith" (I'll call him) with no explanation of his job or function. He skulked at the edges of different groups without seeming to he part of the cadres or cliques. Finally, one day I caught him alone in the parking lot, and I asked, "What's your job. anyway, Charlie. What do you do around here?" He looked around, as if making sure no one was within earshot. Act- ing as if arrested for indecent ex- posure on a public conveyance, he muttered under his breath. "I'm the slide-film director, but listen, don't say nuthin', willya? My wife and kids think I'm a reijiilar movie di- rector." Much of that feeling seems to have carried over to modern slide- films from the hackneyed old "gong operas" of yesterday. I've done a lot of thinking about this situation, and have some theories about why this attitude has occurred. Hasically, two maior problem areas exist in slide-films^hardware and software. If we could separate the two problems in our thinking, we coukl jiroiluce some great slide- films. Unforlunalely. the defects of each area keep slopping over to spoil (he other. I suppose that if we could ever slaiul.irili/e sljtie-tilm projectors the \s.iy Id mm |irojeclors lia\e hecon widely accepted, we might have multi-million dollar industry on o hands. However, the hardware is ; diverse, constantly in flux and oft< shabbily engineered and manufa tured. that the most avid afficionat becomes discouraged. As soon as client invests a sizable amount capital in hardware, another systcj comes along, and he has to eit convert or abandon his units, great expense and non-producti effort. Let's assume we could solve hardware problem. Suppose overnight — magically — all sou slide-filmstrips were interchangeab! just as all 16 mm movies can 1 shown on all 16 mm projectoi Nevertheless, the software probl would still exist. How do people think of sli( films' The trouble is they alm^ never think of them at all. If they d it is usually in terms of some othi medium. Slide-films are not "poor man's movie" any more th; magazines are the "ptior m book." Slide-films and motion pi tures arc distinct audio-visual m just as books and magazines different printed media. Each has own conception, methods, cconoi ics. writing problems, editing, pi duction and marketing techniques. Furthermore, use of their uniq qualities can result in s''^al slidi] films. The visuals can be as uniqi; as any combination of creati artists, still photographers, and an mation cameramen can conceive-] and that's pretty unique. The sound can be as original that of any i>ther audio mediu Petiple like Dick Bruner are doii remarkable things with totally innt: vative conceptions of slidc-fili sound tracks. The real key to good slide-filn' is the way we conceive them the way sve think i>f them. We mu: begin by treating them as separal iilenlifiable imilies. with their ow specific ad\.inlages. disadvantage ' l'iiiiiili>\" is u iiinnlhly ciiliiiiin hiiiUh fiffliimf Mriplwrilrr. hy Siiintinil Sohel, () in single units to well over $l,0()().(XK) — certainly not the sort of thing you advertise on local television. I reiterated that when we did films, we usually produced them in- house, and pointed out that the type film we used were quasi-documen- tary, which showed iiow our ma- chines were used by customers. The representative nodded and said approximately, "Oh, yes. We could make that type film too." He described his studio's facilities. We parted on a friendly basis. Reviewing the incident, I am struck by the many things the rep- resentative might have done to im- prove his selling chances. 1 he steps are so simple that anyone would profit by following them. 1. USTKN. When the studio representative called me, he did not pay attention, or want to pay atten- tion, when 1 told him the company has an in-house capability lor pro- ducing motion pictures (in fact, that I headed it). Here, he should have paused to take stock. It is a fact of life that an in- housc unit can usually produce a film at less expense than can an outside studio (please note, I said "less expensive," not "better." The latter depends, in part, upon what type film is being considered I. If he decideil to press his case, the representative's whole prescnlalion should have been based upon wh\ the company should use his studio, rather than on why films are nice to have. 50 2. RISKARCH IHK I ARGKT. From the reiireseiilalivc's presenta- tion, 1 am uncertain whether he even tried to find out about us and what would be important to us. Neither in our initial lelephone conversation nor during our meeting, did he ask what type films were in our library; I \oiuntcered this information at our meeting. This is particularly frustrating be- cause he had a week in which to find out. Within easy driving dis- tance was one of our sales offices. .At least, he might ha\e stopped by to pick up some of our product literature to determine our interests. He might even have struck up an acquaintance with a salesman to lietermiiie whetiier he had ideas re- garding what WDuiil make a good film. He could liavc ciieckcd Dun diul liradsln-i'l or Momiy's I luliislrial Review: particularly in the latter, there is a good breakdown of major industrial concerns from which he could ascertain our interests. 3. TAILOR VOIR I'RI.SEN- r.VTION. Based in the points al- ready discussed, determine how you're going to reach a potential client. Obviously, the representative didn't do his homework. Hut even from the scanty information he re- ceived from the telephone conver- sation, he should have concentrated on trying to sell the features of his stuilio (whatever they were — 1 found out nothing but si/e) that could not be matched by an in-house unit. He might have suggested pos- itive things I coulil use, but which a company unit could not afford (for instance, a front projection unit) because it would be used only oc- casionally. 4. KKKP YOIIR KYK,S OPEr To reach me. the representative ha to pass through production area When he arrived, he did not ai about what he had seen. In additio tt) showing an interest in the con pany, (always a good politics move), it might have given him clue (or if he had done his honw work, an aclditional clue) as to whs we were interested in. 5. LOOK FOR OPPORTLNI '11 LS. Us the end of the second ree it should have been obvious thl my company is not interested in th types of film he had brought. H did not ask what we were us regarding films, and a response ( "we could make that type of film is not a positive enough response (1 might claim I could produce an other Ten Coitiniandiiwius, but de livering it is another question.) 1 his studio had done any sort 0 diKumentary that might fit our re quirements more closely, he shouU have volunteered to bring it out fo a showing. In this way, he wouU also have gained a second crack a us. If not, the representative shouU have known when he was beatinj a dead horse. I believe that the representative'! studio may have decided ti> seek ncv business via the "Shotgun" tech nique. Someone made a list of in- dustries that could afford a filnt and began contacting them. Onc( having made that first step, however the studio — through its represent* tive — failed its most important test as a communicator. Hie proiluction company never received communj cations concerning what we might need (or not need), nor were they able to communicate to us why we should use them. If and when my company ever decides to use an outside producer, it is doubtful that we will use that particular studio — but not because we are angry or annoyed. N\ e prefer to gamble on a studio that tries to understand us. Is that too much to ask? BUSINESS SCRE a-' What are goii waiting lor? Ififsyoiirtilm... tlien you limeif t heard alxiiit Newslilm Lab's 168 hour work week! To: Filmmakers From: NEWSFILM LABORATORY, INC. For years, our beat-the-clock scheduling and quality performance have made us Southern California's leading processor of newsfilm. We have direct phone lines to many of our TV accounts. And at one time or another they have all used our Pool Lab Service. At such hot news events like the Manson trial, where one camera is allowed, newsmen can depend on us to deliver prints to the other stations under split- second deadlines. Our new climate-controlled building has just been completed. . .total laboratory equipment and rental production facilities all in a compact one-stop location. That makes Newsfilm big enough to have such technological advancements as the latest ektochrome processors and sensitometric equipment to monitor color control .. .yet small enough so that you'll soon know most of our staff by name. "Instaservice" - where your reservation and our three processors combine to mean No Waiting. When we say your film is in the dry box and will be ready in five minutes - we mean it. Speed and quality never mean rigidity, however. We're specialists in force processing, low contrast and underdevelopment services. Write or call for our price list; visit our handsome new facility or let us tell you how your account can be effectively serviced by mail. NEWSFILM LABORATORY! 516 N Larchmont Blvd Los Angeles Calif 90004 HO 2-6814 Days • HO 2-8292 Nights Weekends Holidays P.S. As a special get-to-know-each-other offer, and to celebrate the opening of our new building, we're having an Ektachrome promotion, We'll process your 7252 Ektachrome film (normal processing), plus one light 7389 color work print with key numbers printed, both for 14(t a foot. This offer is good only through September 30, 1971. UNE, 1971 51 IFPA JOURNAL an official publication of INFORMATION FILM PRODUCERS OF AMERICA, INC. P.O. Box 1470. Hollywood. California 90028 &t^H Special Section Business Screen Mugazinc BLACK FILM PRODUCTION IS'HiNoon" li\M MINIS K>Ml'AN> is iiiiiquc to Chi- Liyo and rare in ihe United States. There liase iiniy been three such Black produc- tion film companies in this country that have produced 35 mm color commercials lor television. CiAM is a Black produc- tion company in Chicago with the pro- fessional, technical staff to not only produce lelesision commercials, but diK- iimentaries ( the latter represents the film activity of many small shops), training films, and feature shorts. Although it is important to have a Black shop vsith pro- fessional capabilities, the company dt>es not concentrate on producing only Black- oriented films. GAM concentrates on contractual filming — that is, developing film con- tracts based upon approved scripts. The company has the capacities for produc- tion ( lhri>ugh release print) and pro- ducer services (that include coordinating pre- and post-production activities. ) The company is also available for test spots. GAM as a company has produced nu- merous films and photographic produc- tions, ranging from a 16 mm color documentary on Kenwood High School, to a .^5 mm color television commercial for Operation Breadbasket. This public service commercial requested contribu- tions to support the program, which feeds the poor and hungry of all races, and was aired on seven channels. CiAM Films was founded in 1966, and was originally located at 130 North Wells Street, in Chicago's Loop. In 1968, the office was moved to its present location at 607 East 104th Street. From 1966 to Ihe present, CiAM crew and members have been involved in ad- vertising, filmmaking, television and stage productions. Ihe experience of CiAM's owner and principal officers bring a total of fifteen years to the business. The motto of this unique company is "A Hi-noon Production C~ompany." Ac- cordingly, they arc available to the indus- try during the evening hours, thereby offering an opportunity to the industry when many creative shops are still working. (;am I iims in .\cti<)n ACROSS OUR DESK . . . Item: The National Office is pleased to offer two new program ideas with enough material to keep you supplied most of the year. 1. \'(>»- Aviiiliihlf, Ihe Cindy Award WinttiiiK lilms of 1970. Last year some chapters opened each meeting with one of these films, while others made a full night or two of it, 2. Tape recordings (or cassettes) are available of the outstanding speakers from the 1 1 ih Aiiniiul ,\alitiiiiil ( nn- Itrciit c III Ncapori liim It. Members who could not attend this conference may now share the experiences, knowledge, and priceless exchange of ideas available through this medium. Information is our business and the ex- change of ideas is Ihe leason for mem- bership in lll'A You will leceive a program packet listing films and tapes .ivailablc in the very near future . , . another service of your friendly board of directors. * + * Iiim: The first directory of film and television festivals ever published is cur- rently available by contacting Hiuk .V/<;vc. Listing almost -tOO festivals held annually in the United States and abroad, the new directory will include complete informa- tion on all events; where they are held, how III enter, what Ihe fees arc. what the awards are . . . and more. lilmmakers, 1 \' stations and groups wishini; to enter have had lo rely on mail- ings from Ihe festivals themselves or sporadic listings in various publications. Ihe new directory provides one central scnirce of information about global film and TV festivals for use by producers, .iilverlising agencies, production compa- nies, colleges, I V stations and libraiies. Prepaid pre-publication orders are be- ing taken now at SK.OO each. Hack Stage, I6S West 4lh Street. New ^ork, N.Y. I(H)36. ( (>\TE\'T: Mcmhi-rship Conlesi News HImL lihn Production licniiinal Chairmen Across Our Oesk \()IL: \'exl month we will retain III our expanded size, with additional pages and features, plus a roundup ol chapter news. ill IV JLNL 1971 MK.MBKR.SHIF CONTfcST C I.OSKS Members are reminded that lune .^Oth marks the close of the ILP.A Member- ship Conlesi. "Contest Kits" have been mailed to members, however, it is not necessary to use the special forms to have your recruit credited. Remember, a prize for cicrv new. member, and a grand prize of a color television set to the one with the highest catch. IFPA REGIONAL CHAIRMEN ' BOSTON Chairman: Mark Ford K2 Menolomy Road Arlington. Mass. 02174 (617) 648-7.^81 INLAND EMPIRE C hairman: Col. Donell E. Bjoring 406 Marcia Street Redlands. Calif. 92373 (714) 382-5888 LOS ANGELES Chairman: George Kent 2947 Ciarcia St.. Los Angeles. CaliL 9(K)39 (213) 467-1234 SAN DIEGO Chairman: Dave Bash 3061 Marquette San Diego. CaliL 92107 (714) 582-3901 SAN FRANCISCO Chairman; James Halvcrson 7845 Skvline Blvd. Oakland. CaliL 94611 (415) 843-2740. Fxt. 6146 WASHINGTON. D.C. { h:iirm.m: ( ol. Iric E. Anderson 2000 So. Fads St.. Apt. 1018 Arlington. Virginia 22202 (202) 920-2103 SEATTLE Chairman: Chuck Hamilton 6311 - 121st Ave.. S.F. Hellevue. Wash. 98006 CHICAGO Chairman: Al LeVinc Sportlile Films 20 N. Wackcr Drive Chicago. 111. 60606 (312) CF 6-8955 DALLAS-Fl . WORTH Chairman: Skip Ira/ec 1 399 Regal Row Dallas. lexas 75247 (214) 638-5240 SAN JOSE Chairman: Fred Herney 1401 L;insing .Ave. San Jose. C aliL 94118 (408) 266-9495 IVi A| t'.') 52 BUSINESS SCREEN ^uiid^ s ee TV Film Catalog dialog of films sponsored by busi- es lirms, trade associations, govern- .11 units, professional societies and Ik I organizations ft)r public service c on television is available from iHli.rn lalking Picture Service. rite: Modern lalking Picture Serv- .-. 1212 Avenue ot the Americas, iw York. NY. I()().V>. UCLA Film Catalog Supplement The 1971-72 University of Southern California I'ilm Catalog supplement is available. It"s wide range of alphabeti- cal listings by topic and title makes the listing an easy one to use. Write: University of Southern Cali- fornia, Division ot Cinema, Film Dis- tribution Section, University Park, Los Anueles. Calif. 90007. ^IND OF THE MONTH . . . vie Motion Picliiir Tcchnoloi;y by I. Bernard H.ippe offers a well-rounded id fundamental survey of film technology and its application in television, apposing little technical background, it begins with a chapter on the inciples and history of film and television, and includes chapters on applied age — basic photography, characteristics of the photographic image, picture cording, sound recording and reproduction, studio production, film proc- sing, and duplicating methods. The KH)k also contains an effective chapter presentation. A good review for those in many areas of the motion picture/ television ;lds, and a gixnl reference source for those entering them, the book costs 0.00 and is published by Hastmg House Publishers, Inc., New York, N.Y. continued on page 54 If you can't come, write. We ereated this new audio \ isu.il slmurooni especially lor vou. In it, you'll find the most sophisticated eiiuipmeiit a\ailaWe today; everytliiiiy from rear screen projectors to closed circuit tele^■ision systems. Loaded with lilm or t.ipe and ready to operate, liul it you can't come, write ti)r our new catalog. PROJECTION SYSTEMS INTERNATIONAL 'a i^u>ll cil ('iiii.'M.ii;ni.i V.-rk.\'YI>\^17 ESKAY IS THE OPTICAL HOUSE In The Midwest & \^^ PROVIDING .... • Optical Effects • Animation Photography • Aerial Image Titles • LiquicJ Gate Blow-ups • Film Strips • Slide Duplication • Color Reversal Internegatives (C.R.I.) • Full service for producers The most completely equipped and competently staffed optical and animation house in the midv/est. & ESIKAY FHLM ?^IERVnCE§ 540 North lak* Shor* Driv* Chicigo, Illinois 60611 (3121 467.6250 ,NE, 1971 53 Viewlex produces the finest filmstrip projection equipment in the world. So for over a quarter of a century, more AV people have bought Viewlex filmstrip equipment than any other. Now that sound filmstrips are so popular, it is only logical that Viewlex should also bring you the finest cassette and record sound filmstrip equipment in the world. We do, with models for every sales and training need . . . automatic or manual models with cassette or record player. Meet the finest sound filmstrip equipment in the world: VIEWTALK For large audience presentations Big screen projection Wide choice of projection wattages. Sound system may be used separately. Compact and portable. SIGHT & SOUND TEACHING STATIONS For individual or small group presentations Built-in rear projection screen. Speaker or tieadphone listening. Ideal for study carrel use. SHOWTALK For small group presentations Built-in screen or conventional screen projection. Speaker or headptione listening. Compact and portable. Contact your AV Dealer or write tor tree catalog iewlex I liliJddrtjy, HollllMOIv fv rt luiR 11741 In Canada Audio Visual Systems (Division ol Anglophoto) Toronto, Montreal, Vancouver Finds Cinephotomicrography Data Boo Easlm.in Kutlak's D.il.i Hook. ".\lol Pictures Through the .Microscope" h been revised, e.vpanded and renam "Cinephotomicrography." The hook describes adaptation of a motion-p turc camera to a compound mici scope to record images of moving r croscope objects. The 4()-page book (N-2) costs $1.0(1. Write: Department 454, Eastman K T dak Company. Rochester, N.Y. 146! Bolex Reporter The current Bole.x Reporter magazi discusses the educational possibiliti of filmmaking from the diverse poii of view of student cinema, animatjc and film lecturing as a career. At a copy and $2.()0 for a two-year su scription. the magazine is distribut through Bolex dealers. Write: Paillard Inc.. 1900 Lower R Linden. N.J. 07036. Screening Facilities Planning Guide Planning screening and projection cilities? The National Theatre Supf Company is offering a 16-page bool let covering such topics as screenii! rt)om design, projection room layoi; sound systems, and overall plannii; tips. One section is devoted to dcta of various multiple screening/projc tion room arrangements. Write: Professional A/V Equipmt Department. National Theatre Su ply. 1600 Broadway. New York. N. KM) 19. Kl yteJlywoed' 8MM Specialists. We do It all. In houso. • Reduction printing • Contact printing • Magnetic or optical sound • Treating and cartrldging For details write Hollywood Valley Film Lab. 2704 Wast Olive, Burbank. Caiifornia 91505, or phone (213) 846-7262. 54 BUSINESS SCREE A^ Scenes ibout Audio- Visual Miracles of Magnetic Recording" Iniiniiitcs Impc.x Corporation )RIGINALLY PRODUCED OP vidco- ipe, this film traces the rapid rowth of magnetic recording as a x)l in radio, television, industry, pace, data processing and consumer se. "Miracles" illustrates basic rinciplcs of magnetic recording irough cartoon animation. Underground Film" ^ luilUiU'S I /'(//// Marshall Film ilCI Films, Inc. 'i M)i RGROUND film" is a docu- ii.iry of the underground film It demonstrates the experimental lid improvisational nature of this trowing art t\>rm. This film focuses n filmmaker Chick Strand, a young oman well known in her special eld. "Flicks I" 27 miniilcs National F^diicational Television Indiana University Aiulio-Visiial Center. Distributor "Flic Ks 1" traces the evolution of motion pictures from a simple shadow on a wall to modern movies, and includes a history of the devel- opment of the movie camera, film and other photographic inventions. "Flicks II" 27 minutes National luhicalional Television Indiana University Audio-Visual Center, Distributor "Flicks U" outlines the history of animated cartoons from the hand- painted hand-run picture sequences shown in France in 1892 through the invention of movie film. Early works of Walt Disney and other animators are included. \bu can take it c with you. The Fairchild Seveniy-21 Super 8mm cartridge sound movie projector is a portable rear-screen and front-screen — - (optional) attache case-sized projector that sets up in seconds. Remarkably simple It) operate, the Seventy-2I uses the continuous loop "pop-in" MovicPak® cartridge to eliminate all threading and han- dling of your film. The Fairchild Seventy-21. A compact portable projector that you can take with you. Anywhere. Reela's 8MM facilities aren't just ta k. Weil take care of your needs right now How do you want your 8MM ? Super or standard ? Color or black and white ? Optical or contact printed ? Silent or sound ? Magnetic or optical track? Do you need complete lab work or just loading ? How about titles ? Music? Optical effects ? Reela does it. Our facilities are the most sophisticated m the world . . . in layout, in equipment, in techniques. To top it off, all 8MM loadmg is done under "clean room" conditions. Send your order now. Or if you want further information, write for our new price list to Dept. 007 Reela Film Laboratories, 65 N.W. Third Street. Miami, Flonda 33128. FItM LABORATORIES.INC. I Industrial Products Division.75 Mall Drive. Commack, L.I., N.Y 1 1725(516) 864-8500 A Division ol Wometco Enterpfises. Inc. Phone (305) 377-2611 New York (212) 279-8555 or call Reela in Miami. IIJNE, 1971 55 your old film Whatever the condition of your film. Rapid can repair, restore and rejuvenate it. No matter how scratched, brittle, oil-stained or dirty it is. No matter how badly spliced. Rapid can give it new life. That goes for color as well as black and white; 8, 16, and 35mm. What's more, after we've revitalized the film we give it a special protective coating that resists future damages. So why spend a fortune on new prints? Come to Rapid Film Technique and renew your old ones. Use handy coupon below to send for your FREE Trial Certificate and see for yourself what dramatic effect rejuvenation can have ... on your films and on your budget. MAIL COUPON TODAY! RAPID FILM TECHNIQUE, INC. Dept.B, 37-02 27th St., Long Island City, N.Y. 11101 n Send me FREE Trial Certificate to lest Rapid's rejuvenation process. n Send me FREE brochure, "Rapid Gives New Life To Old Film." n Please have a rejuvenation spe- cialist call me to discuss my film library and show me how to save money. NAME. COMPANY. ADDRESS- CITV STATE . Currents Frank lloiiiics l.;ibt)raii)rics. Sun Fernando, Calif., has promoted top- Icvcl executives Kinniih M. Bell is President. Wiltiuni .liiden is \ icc- President . . . CHAMBA Produc- tions, an all-Black proilulcion house has addeii Slun l.iilh;in. Ken Ciarrell, and I (>n\ Ballen to its staff . . . Kli/aheth K. .Mexandcr has been ap- pointed Vice President, Consulting and Curriculum Development, of Consultants .Associated. Inc.. Wake- field, Mass. . . . C. I.. (Chuck) Zieh- lerman has been appointed Director of Marketing for the Film Printing Disision of Peterson Enterprises. Inc.. Cilenview. III. . . . Capital Film Laboratories, Inc. has appointed Morton Golden as company repre- sentative in New York City . . . Howard .1. Fiinseh has been named .Assistant I reasurcr of Du Art Film Laboratories. Inc., New York . . . James T. Heicr is the new District Manager, Kansas City area, for Agfa-Gevaert. Inc. . . . Bud Slone has been named Executive Vice- President of Precision Film Labora- tories . . . Edward .\. (Jraf is the new general manager of rechnieolor Film Services, Chicago . . . Mort Kramer is the new director of merchandis- ing for Bell & Howell's consumer pht)to products . . . Kazuo Iwama has been elected president and chief executive officer of Sony Corpora- tion of America . . . Marc Sfatler has joined the staff of Trio Produc- tions. Inc. , . . .\lbcrt 1). Hccht has been appointed Executive Vice-Pres- ident of Oriolo Film Studios, Inc. .Association-Sterling Films has added .lohn lli}>htower, ,lr, to its Washing- ton, DC. Staff . . . Gordon Rey- nold.s. New York Account Executive for Modern Talking Picture Service, has been elected President of the National Visual Communications Association, sponsors of annual "Days of Visuals" . . . Stephen \. Ciethon has been appointed Execu- tive Vice President and Chief .Ad- ministrative Officer of M. G. Peters & Company, Primos. Penn. . . . . . . Dick Perkins has returned to the staff of Sandler film Commercials. HoIIvwchhI . . . Ijirr> Melachkn is the new Director of M.iikeling for leehnieolor Information Systems Division. 1 Quality-Bilt Film Shipping Cases • Best quality domestic fibre • Heavy steel corners for added protection • Durable 1" web straps • Large address card holder with positive retainer spring • Sizes from 400' to 2000' OTHER "QUALITY BUILT- ITEMS: Salo Print Shipping Cases • Sound Slidcfll Shipping Cases (for Transcriptions A Pitt strips) • Filmstrip Shipping Caset (hold u] to 6 strips plus scripts). Writt for Catalog SCHUESSLER CASE CO. D'lv. of Ludwlg Induitriei 2020 W. St. Paul Ave. Chic»go, Ml. 6064: (312) 227-0027 New 'Flip-Top' cassette-sound, automatic filmslnp unit Sight and sound in an attache Low-priced Flip-Top presents a brilliant, clear audio-visual training or selling story. Pictures change automatically as easy-to-use, snap-in cassette sound tape plays. SEND FOR FREE LITERATURE. DuIVyviVE: CORPORATION AUDIOVISUAL DIVISION Drpt. BS-61 SI. Ch.irlrs. Ill 60174 56 Pli«iNF lbs. Complete unit $189.95 Write to Montage today, Dept BS-671 on specific ways to faster, more economical presentations. 4| montage ^^M\YO agent for MirubeniliOa (America) Inc. Montage Productions, Inc./ 49 West 27th Street, New York, N.Y. 10001/(212) 683-5458 You Sure Can SCORE with i/htU^ t4e^ Ttie sole distributor in the U.S.A. of the Chappell Recorded filusic Li- brary consisting of over 200 HOURS OF ORIGINAL DIVERSIFIED BACKGROUND MUSIC from religious to rock, from conti- nental to contemporary, from pas- toral to powerful. Always being up- dated with new releases. "Out of all the libraries we utilize, one of the most consistently used is the Chappell recorded background music library by Musicues. We can depend on Musicues for the iinest in quality and the latest in musical sounds." — Jerry Durrell, Music Di- rector, Calvin Productions, Kansas City, Mo. Get the LIVE SOUND without the live performance cost. Write for free complete catalogue and rate card EQUIPMENT FOR SALE Oxberry Master Series Animation Filmstrip Stand. Shuttle-SF & DF Aperture — Timer — Cappingshut- ter — Strobe outlet — Etched Reticle — Dial Indicator — Auto focus. Mr. Kraskow (212) 279-2270 Color Slides, Inc. 152 West 42nd Street New York, New York 10036 iXeiv J ;|t< Three Surfaces From Da-Lite Screen D.i-I.ilc IS ollcring three piclurc-su faces for its Del.uxc Mudcl H projccj-^ lion screen, which conies with auti malic Tensionizcr lo hold the pictur ii^ surface flat and a magnetic atlachmcn to help eliminate keystoning by liltinj the screen. The three picture surface are White Magic glass beaded fabr» for darkened rooms, non-gloss Ma White fabric for use with overhcai projection, and Wonder-l.ite silver len icular surface for rooms with ambicn light. Sfl Lights Lightweight Soft Light A new seven-pound solt light for lo cation shooting has been announce hy L-Owel-l.ighl. From only two .SO watt lamps, the Lowell L'nit provide M foot-candles, and is bright enougj :C CI to use as a ki.\ oi lill A^wsM.ix Ivirn doors shield the c.imera lens .ind per mil subtle shadinu. L'niolded, the uni ;ii is 21 by 23 inches, but when closec ,^ can fit into an "attache case" 28 bM_ I (1 X 4. Continued on page 6 -' t/hu*iQ«« CORPORATION 117 WmI 4Mi Itntt Nm> Vwli, N.V. dll) 7iS.I741 58 All about Super 8 Geo. W. Colbufn was one ol the lirst Labs lo perfect the printing of the Super 8 format in both Sight and sound. Over the years we have gathered much Super 8 knowledge, which we wish to share with you. Send today (or this FREE Booklet "Colburn Comments on Super 8". GEO. W COLBURN LABORATORY. INC. b'i N WacKer Drive • Lhicjgo. Ill bObOB N'ipphnne (ares code 31?) 33?-6?86 RIISINFSS SCR in 19. ion I( the national directory of liudiovisual dealers ;3Stern states (/V ENGLAND idlight Film Service, 104 Ocean >t.. So. Portland, Maine 799- 3100. ■risen Harries, Inc., 410 New 'ark Ave., Hartford, Conn. 1- 203-2339801. 20 First Ave., \/lass. Industrial Park, Chic- jpee, Mass. 01020. 1-412-592- 5758. IICOM-Division of United Cam- •ra, Inc., Providence. R.I., Bran- rord. Conn. (401) 467-4750 or ;203) 481-2328. iTRICT OF COLUMBIA le" Film Center, 915 12th St. NW. Washington, D.C. 20005 •202) 393- 1205. W JERSEY jted Audio Visual Corp. Board- walk Enterprises, Inc., 6410 /entnor Avenue, Atlantic City )8406. (609) 823-1965. ■gen Expo Systems, Inc., Route 16, Ford BIdg., Lodi 07644. •201) 472-1154 (212) 564- 1195. YORK ortone-Aids To Communica- Ikions, Inc., 76 South Central fkve., Elmsford 10523. (914) [■592-4151. die Visual Services, Inc., 2 West »5th Street, N.Y.C. 10036. ;212) 661-1140. Sales, Rent- als, Repairs. ! Jam Handy Organization, 1775 Broadway, New York 10019. (212) JUdson 2-4060. jection Systems International, 305 East 45th St., 20th Fl. N.Y.C. 10017 (212) 682-0995. «ial Sciences, Box 599, Suffern, NI.Y. 10901. ^NNSYLVANIA J \ Lilley & Son, Inc., Box 3035, ^009 N. Third St., Harrisburg 17105. (717) 238-8123. C:arH. Hirt. Inc., 41 N. 11th St., Philadelphia 19107. (215) 923- .,D650. Clem Williams Films, Inc., 2240 Nobelstown Road, Pittsburgh 15205. (412) 921-5810. L. C. Vath Audio Visuals, 449 N. Hermitage Rd., Box 137, Sharpsville 16150. (412) 342- 5204. southern states FLORIDA Cook Consultants, Inc., 2510 Southwest Third Avenue, Ft. Lauderdale 33315. (305) 525- 3355. Also Tampa, St. Peters- burg, Orlando and Miami. Photosound of Orlando, 1020 North Mills Ave., Orlando 32803. (305) 241-2591. Jack Freeman's, 2802 S. MacDill Ave., Tampa (813) 839-5374. GEORGIA Colonial Films, 752 Spring St. N.W., Atlanta 30308. (404) 875-8823. midwestern states ILLINOIS The Jam Handy Organization, 625 North Michigan Avenue, Chi- cago 60611. (312) STate 2- 6757. KENTUCKY Studio Art Associates, Waterson City Building, Room 801, Louis- ville 40218. (402) 459-7036. MICHIGAN The Jam Handy Organization, 2843 E. Grand Blvd., Detroit 48211. (313) TR5-2450. MINNESOTA Photosound Systems, Inc., 4444 West 76th Street, Minneapolis 55435. (612)920-3020. MISSOURI Cor-rell Communications Co., 5316 Pershing, St. Louis 63112 Equipment rental (314) 367- 1111. OHIO Studio Art Associates, 225 East Sixth St., Cincinnati 45202 (513) 241-6330. Academy Film Service, Inc., 2108 Payne Ave., Cleveland 441 14. Sunray Films, Inc., 1138 W. 9th St., Cleveland 44113. Twyman Films, Inc., 329 Salem Ave., Dayton 45401. M. H. Martin Company, 1118 Lin- coln Way E., Massillon 44646 Cavalier Audio Visual, 11750 Chesterdale Rd. Cincinnati 45246 western states CALIFORNIA Audio Visual Contractors, P.O. Box 1346 Hollywood. 213/662- 1259 Jean Musick Corporation, 2080 Placentia Ave., Costa Mesa 92627 (714) 548-8671. The Jam Handy Organization, 305 Taft Building, 1680 N. Vine St., Hollywood, 90028. H03-2321. Photo & Sound Company, 870 Monterey Pass Road, Monterey Park 91754. (213) 264-6850. Photo & Sound Company, 116 Na- toma St., San Francisco 94105. (415) GArfield 1-0410. COLORADO Audio Visual Contractors, 955 Bannock, Denver 80204, 303/ 255-5408 Colorado Visual Aids, 955 Ban- nock, Denver 80204, 303/255- 5408 Cromar's Audio-Visual Center, 1200 Stout St., Denver 80204. UTAH Deseret Book Company, 44 East South Temple St., Salt Lake 84110. (801) 328-8191. WASHINGTON Photo & Sound Company, 1205 North 45th St., Seattle 98103. (206) ME2-8461. HAWAII Lono, Inc., 743 Waiakamilo Road, Honolulu 96817. (808) 841- 3378. JllE. 1971 59 New Miiiti- Mcdiit ('ooriliiKilors Multiscreen A/V Control Package A ci'inploic imilli-scrccn audio-visual contrKJ system is now uvuiluhio from Spinillcr &. Sauppc, Inc. for a package price of $3,450. The system includes a 27-channel "media mix' LC program- mer, three Dynamic dissolve controls compatible with either .Selectroslide or Carousel projectors, a pouer relay hox for operating up to three motion pic- lure projectors, and all the necessary acces.sories and patchcords. With the system, four dissolve speeds for slides arc possible. Components may be bought separately at a non-package price. Multi -media Programmer RSVP. Inc. has announced a new four- channel device to control three slide projectors or dissolve controls and an 8 or 16 mm motion picture projector. The model PD-4 program director, used with a reel-to-reel or cassette stereo tape recorder, can program in sync with the presentation sound track. Solid state circuitry eliminates pro- grammer error or false signals during encoding or decoding. The PD-4 meas- ures 6'/2 inches by 9','2 by four, and weighs less than 6 pounds. Show/Corder Announced A new sojiil si.ile cisscltc sound slide synchronizer, the Show/ (order, has been announced by Tillen Optical Company to provide automated sound, slide shows with existing remote con- Fvalurin^ . . . NorelcoPIP The gap between sourul niDlion pic- tures and slide or film strip presenta- tions has been bridged with a major trol slide projectors. The synchronizer, which is battery operated, loads with standard compact cassettes and remotely activates Kodak Carousel. Sawyers. Aircquip and other slide projectors, Pulser/ Reader, Electronic Crossover Available \\so ne\s models of programming equipment for multimedia presenta- tions and display control systems have been announced by A-V Services, Inc. The Pulser Reader, with any stereo tape system, can pulse and read out four channels or functions. A new electronic crossover can cause two projectors to alternate, ad- vancing one. while the other is lit, thereby eliminating the "black" be- tween slides when one projector is used. It can also be used as a 20 Amp- power switching circuit. Kalavox Sound Slide System A new Kala\ox sound slide system, model 391, is now a part of the Kalart Victor Corporation line. The new unit sits atop a Carousel or Ektagraphic slide projector to provide up to one minute of audio plavback for each slide. The new model combines a 2 x 2 inch slide with ten feet of audio tape in a single audio slide cassette. Despite changes in the sequence of cassettes, synchronization is assured. The Kala- vox tray holds 40 cassettes and will be a\ailable in late sprinu hrcakthrough from Norclco. The PIP (Programmed Individualized Presentation) Audio and Visual Cassette System uses separate audio tape and Super-S film cassettes elec- tronically coupled in synchroniza- tion, rhc tape moves at a constant s|Ked. while the film moves at pre- determined sjieeds apjiropriate to the action — fiom one to 24 frames per second. Accordingly, less film per presentation need be used. Separation of sound track and film into cassettes, allows for easier less ex|x-nsive duplication. 1 he sys- tem also offers fast forward and re- verse controls to advance or rewind the film to a particular part of a pro- gram without having to view it in its enlirelv. index to advertisers Animated Productions i Arriflex Company of America 20:: Bebell and Bebell Color Labs.. Inc Bohn Benton. Inc. Byron Motion Pictures Camera Mart. Inc., The Colburn Laboratory, Inc., Geo. W Consolidated Film Industries t DeWolfe Music Library, Inc. / DuKane Corporation Eclair Corporation Eskay Film Service Fairchild Industrial Products Div Fax Company Jam Handy Organization, The Cover Hollywood Valley Film Lab « Holmes Laboratories, Inc., Frank Cover MPO Videotronic Projector Corp. Manhattan Color Laboratories Inc Merv's Animation Aids 4 Modern Talking Picture Service, 'nc Cover' Montage Productions, Inc V Musicues Corporation \ Newsfilm Laboratory, Inc. North American Philips Corp., Training and Education Systems 25-4 Plastic Reel Corp. of America 4 Projection Systems International Rapid Film Technique, Inc. Reela Film Laboratories, Inc. Schuessler Case Co. Sony Corporation of America Technicolor Commercial and Educational Div. Valentino, Inc., Thomas J. Viewlex 44-4 4 5 '31 60 PIICIKircC Cr^DCCH ^o ahead, larae-drop... . cr cocktails atSardi's or while chatting on iloor at the Exchange, casually mention ;act that Frank Holmes Laboratories esses your filmstrips and color slide iplicates. You'll get blank stares from the noranti . . .envy from the cognoscente. Hav- g Holmes as your laboratory is a subtle atus symbol. Not ^ ] j'eryone can afford us . . . ;j (ily those who want the ■r\- best and are willing to 11 ay a little more for it. ,/rite for ur new catalog 'RANK HOLMES ABORATOniES, INC. 47 First Street • San Fernando, Calitomia • EMpire 5-4501 i To Help Move Men's Minds Go JH ^ Convention Assistance Sales Meetings Field Services Supervisory Training Quality Control Programs Motion Picture Plans and Specifications Projection Services Closed Circuit TV Sales Training & Retail Training Project Supervision with Total Responsibility for Security and Deliv„. , .^ .._^. _^ le ;^ JAM HANDY (^ya^^aZ^^ / is set up to help you without prejudice as to * the methods chosen to serve your purposes OetroH 313 • TR 5 2450 2843 C Grind Blvd. Chicago 312 ST 2 6757 62b N. Michifin New York 212 JU ;'4060 W/b Broidwty Atlanta 404-6887499 230 Peichlree SI. N.W. Hollywood 2134632321 1680 N. Vint St. ^^•^^n *7?ul^ THE VISUAL COMMUNICATIONS MAGAZINE JULY /august 1971 CLEVELAND PUBLIL LIBRARY BUSINESS INFORMATION DIVISION JUL 20 1971 1971 Audiovisual Equipment Buyer's Guide It's amazin ^vhat you can stul buy tor $10,000. ( When your company is trying to make an impact with its message, $10,000 doesn't go very far these days. It could buy you one page in a national magazine with limited circulation. Or a one-minute spot on network TV. ( Class D time, of course.) Or maybe a few ads in a newspaper. And that's it. Finished. You've shot the budget. But take heart. There's still one medium where your company can buy a whole year's program for $10,000. A medium that's so versatile, you can tailor it to pinpoint the audiences you want to reach. So tliat every dollar works twice as hard. We're talking about business sponsored films. Through Modern's seven highly-developed channels of distribution, we can take your filmed message and put it wiierc it will do the most good. Consistently. More important, we can do it many different ways. For example, with SIO.OOO; reach 5 million TV viewers, and 200 of school and adult groups. Or, if you like the prestige of being seen with top-name feature films, we'll bring your story to 2.5 million theatregoers. Or maybe you want to reach community leaders, students, and people who travel. We'll introduce you to 250,000 of them— at their own request! And that's just a sample of the flexibility and impact you can buy with a year's sponsored film program. If you'd like to know more, give us a call. We'll show you how far $10,000 can really go. Modem Talking Picture Service, Inc. 1212 Avenue of the Americas, New York, N.Y. 10036 World's largest distributor of sponsored films and video tapes: The Fifth Medium. How Our Lab Can Deliver 1000 Suger 8 Prints InHiwo Days IardW)rk. Experience. Equipment. Round the clock. Weekends. You name it. We'll meet your deadline. From our 13 years of experience in working with Biggies... we know we have to. Nothing but the best for your films. Bell and Howell's latest Super 8 optical and contact reduction printing and magnetic sound transfer systems (they operate at 1.00 feet a minute). And, of course, complete i6mm capabilities. We're also one of the few labs in America able to load every type of Super 8 cartridge. Talk to one of our hard workers. Call Dick Cole at 517-393-7800. Filmakers Labs A S(.r\Kc 01 OmiiKoin Corporation 3315 S. Pcnnsylv.mi.i Ave, L.insiiig, Midii^.m iS91() It/August. 1971 Byron produces America's finest quolit/ VIDEO TAPE-TO-FILM TRANSFER A Arneri ICQS Lowest Prices r «oP RECORDING ^^^ Direct PosUwe ^.^^, spo^ ^^^ ^0 sU^eSVS^em^ ..First Spot Double i>v= -^.r^RSHONNS iv/ -^ .o> OP SHONNS (minitTAur^* ^^^ OovJbie SVS^ ., OB co^AM^^^^'^'%ust spot 5 eo^^Jj ^""-r^rectPosUwe ^.^3, spot ^00 Double system per n.>nu e S ^-^^ per rTMtiute . 530.00 tcra'^ntrpot ^°°° Each addU«or.a\ sp per ^^>nute --— ^ :per rnir^ute o\ $40.00 Eachadd'^'^^^^^fpot 60.00 Each add\t«ona\ sP \ by ron MOTION PICTUf lECTRON BEAM RECORDING iOR BLACK AND WHITE AS K Street. Norlheoit. Woihinglon, DC. 20002 • 202/7834 World'i Moit Sophiiticated Video Tape And Film laboroH niiciKircc crocci |)B SEYMOUR llitor and Publisher IRA PINCUS blishmg Director I H. COELLN lunder & Consultant iANFORD SOBEL iintributing Editor IIORGE WATT ■. oduction Director (New York) lULINE DAVIES \ oduction Manager (Duluth) m JOHNSON IF Irculation Busbess Screen THE VISUAL COMMUNICATIONS MAGAZINE JULY/AUGUST 1971 • VOLUME 32 • NUMBER 7 features A-V EQUIPMENT IN '71 How (he dea/ers see /t 17 lAVA: WHAT PRICE TECHNIQUE OVER CONTENT Key speakers at convention score glamor at the expense of communication 20 -TICES ist: Bob Seymour )7 Third Ave. 3wYork, N.Y. 10017 li. (212) 572-4853 est: Jerry Starkman J. H. &S. Inc. )01 West Eighth St. )S Angeles, Calif. 90057 1. (213) 483-8530 lARCOURT RACE )VANOVICH JBLICATIONS ICHARD MOELLER i'easurer Xrs FLADMARK enior Vice President OBERT EDGELL ice President HOMAS GRENEY ice President ZRA PINCUS ice President ^HMGHERNA ice President. Production .DWARD CROWELL director of Marketing Services A LOOK INSIDE EASTERN EUROPE FILM-MAKING How the Russians do it Wrth this July/August 'ssue. Business Screen pegins a bi-monthly Publishing schedule. Im 24 SUPER 8 BOOSTS DU PONT SALES "Zerex" sales campaign a big success 26 BUYER'S GUIDE TO A-V PRESENTATION EQUIPMENT 29 66 WINNERS AT U.S. INDUSTRIAL FILM FESTIVAL 52 departments THE AUDIO VISUAL CALENDAR — upcoming events 8 NEWSREEL — current trends and activities lo PARADOX — by Stanford Sobel 12 REFERENCE SHELF — helpful books and literature 39 PICTURE PARADE — film reviews and previews 43 NEW PRODUCTS REVIEW — new equipment and services 45 IFPA JOURNAL 50 THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS 53 THE SCREEN EXECUTIVE— personne/ notes 54 INDEX TO ADVERTISERS IN THIS ISSUE 54 cni A HARCOURT BRACE JOVANOVICH PUBLICATION ABP BUSINESS SCREEN is published bi-monthly by Harcourt Brace Jovanovich Publications. Corporate offices: 757 Third Avenue. New York. New York 10017. Advertising and Editorial offices: 757 Third Avenue, New York, New York 10017. Accounting. Ad Production and Circula- tion offices: 1 East First Street. Ouluth. Minnesota 55802. Subscription rates: one year. $6; two years. $10; three years. $13 in the United States and Canada. Other countries: $12 per year. Single copies: $1.00 in the United States and Canada; all other countries: $2.00. Controlled circulation postage paid at Duluth. Minnesota 55802. Copyright 1971 by Harcourt Brace Jovanovich Publications. POSTMASTER: Send Form 3579 to BUSINESS SCREEN. P.O. Box 6009, Duluth, Minnesota 55806. '/August. 1971 Introducing: Th Videocorder. A. TWO INDEPENDENTLY CONTROLLED AUDIO CHANNELS B. SOLENOID-OPERATED PUSHBUTTON CONTROLS C. VARIABLE SLOW SPEED/STILL CONTROL D. AUDIO CHANNEL 2 DUBBING E. VIDEO SIGNAL INSERT (CUT IN & CUT OUT) F. VIDEO SIGNAL ASSEMBLE G. ROTARY ERASE HEAD H. COLOR ADAPTER CONNECTOR I. REMOTE CONTROL CONNECTOR hew Sony EV-320F It pays back in the playback. The Sony EV-320F V ■ ■ •• ■ , ; 'Ogram origination applications where hign quality pictures anj sound are essential. eet the new Sony EV-320F Videocorder ... the R unit conceived for you! It's a 1-inch program igination machine that gets your taped programs f on the right foot. With features like capstan servo electronic edit- g and an all-new rotary erase head, the EV-320F lows you to tape your material from other tapes, or f-the-air; or live camera... and insert them into )ur pre-recorded tapes with perfect synchroniza- 3n. Just think. You can add ... or delete your scenes .as you require... and get professional results. Kithout taking a course in electronics! A unique DD feature lets you assemble new scenes onto Dur tapes without losing sync sequence. And with vo audio channels at your disposal, you can add Dund on one track . . . independently . . . without ffecting the audio portion of the other track. You'll find the EV-320F a ready and willing per- )rmer, thanks to the Sony-designed tape transport nd electronics systems. They've been field-tested D the most rigid specifications to assure you of ptimum results. Each and every time. And when you're ready for color ... so is the V-320F. Just add the optional Sony Color Pack CLP-IB and you'll receive a clear, stable NTSC color signal. Reliable . . . proven in the field ... the Sony EV-320F is ready to prove that it's the better 1-inch machine. We'll be happy to prove it to you... just mail the coupon today. ••••••••••••• ^ Vnk.' T ^ \ s c )ls r 1 L @ \ Sony Corporat • 47-47 Van Da ion of America , Video Prod -n Street, Long Island City, ucts Dept. xxx-xxx N.Y. 11101 • Gentlemen: • Please send I Videocorder* me more information on the Sony EV-320F • NAME • TITLE • COMPANY • ADDRESS • PHONE • CITY STATE HP Protect your valuable Audiovisual Equipment LUXOR MOBILE AV Security Center I Assure the safety of your investment in AV equipment. Thousands of dollars worth of equipment can be protected and stored in this spacious, mobile AV Center. Accommodates most types of hardware. Even filled with 1000 pounds it is easily maneu- verable from place to place! ! • all-welded, heavy-gauge steel • double-panel doors 7b" thick • 3-pt. paracentric lock • adjustable shelves • 5" ball-bearing swivel casters • shipped assembled • weight 380 lbs. Housing finished in textured, pebbly- grain Charcoal. Doors factory- installed to order in choice of attrac- tive LUXOR colors — Tangerine, Autumn Gold or Baja Blue. LUXOR No. 750 Mobile AV Security Storage Center. . .$589 Free 48-page catalog Describes 300 LUXOR products (or filing and storage of Filmslrips, Sound Filmstrips, Records, Tapes, Casseiics, Transparencies, Slides, Study Prints, 16mm & 8mm Films, Film Loops, Microfilm, Microfiche, Video Tapes and AV Equipment. Mobile projector bases and storage systems, transparency-making m.ile- rials, AV (orms and malorials and other LUXOR products. See Your Audio Visual Dealer School Equipment Distributor Library Supplier LUXOR by ji\ lack C. Coffey Co., Inc. ' 104 lake View Avenue Vl'aukcgan, Illinois 60085 the audiovisui calendai JULY National Audio-Visual Association stitute for Professional Developme July 11 15, Indiana University, Bloo( Ington. Ind Info: NAVA, 3150 Spnj St., Fairfax. Va. 22030. I National Audio-Visual Association Cc' vention, July 1 7 20. Convention Cent Cincinnati. Ohio. Info: NAVA, 31 Spring St., Fairfax, Va. 22030. / I V AUGUST Education & Training Equipment Exp sition and Conference, August 3 New York Hilton Hotel. New Yoi Info: American Management Associ tion, 135 W. 50tti St.. New York, N 10020. University Film Association Conferen August 15-21. University of Wisconsi| Madison. SEPTEMBER Film Production Workshop, Septemb'i 8-20. Info: James Flocker. Camp Lon| Mar. Calif. 94021. OCTOBER Society of Motion Picture & Televisk Engineers Tectinical Conference ar Equipment Exhibit, October 3-8. Que* Elizabeth Hotel, Montreal. Can \nf SMPTE, 9 E. 41st St., New York, N. 10017. Audio-Visual, Pictorial, TV & Commur cations Exposition, October 5-9. Stier ton Park Hotel. Washington, DC Information Film Producers Associatk Annual National Conference at "Cindy" Awards, October 14 16, To» & Country Convention Center, Si Diego, Calif. Info: IFPA. P 0 Box 147 Hollywood, Calif. 90028. International Film & TV Festival of N« York, October 20 22, Americana Hoti New York. Info: Industrial Exhibition Inc.. 1775 Broadway, New York, N.' 10019. Annual Columbus Film Festival, Oct' her 21. Columbus Athletic Clu' Columbus. Ohio. Info: Film Council < Greater Columbus. 83 South High Si Columbus, Ohio 43215. NOVEMBER CINE Annual Awards, November 11-1 St.itiff Hilton, W.isliington, DC Inf CINt. 1201 Sixteenth St N W, Was' ington, DC. 20036. BUSINESS SCREEi SONOREX INTERLOCK PROJECTOR The tremendous versatility of the Interlock projector, which was demonstrated over the years by the Siemens 2000. was carried to the ultimate in the design of this highly refined machine. As a single system sound projector, the SONOREX is as fine a unit as you can get — and with its built-in 16mm Interlocked magnetic deck, it is ideal for double system synch previews, original recordings, sound transfers, and many other practical and creative sound film jobs. In all Its functions, the SONOREX Is outstanding for Its mechanical, optical and audio quality. It is the time-saving, money saving answer to a wide variety of daily production problems. ^ mind partnerships^ \y%rrifle^'StyIe Arriflex users expect the highest possible levels of reliability, performance and versatility from their equipment, and they get it. Now the Arriflex standard of excellence is brought to other areas of filmmaking, with the introduction of the new Arrivox-Tandberg Recorder and the Sonorex Interlock Projector. Both machines exemplify the Arriflex philosophy of superb quality precision engineered to handle a wider range of applications more efficiently. With the Arriflex name comes the security of knowing that factory trained technicians, on both coasts, will back up and maintain your equipment throughout its productive lifetime. P.O. Bo« 1050, Woo<,slde, N.V. H377^[=3^g [^Q^f^^X COMPANY OF AMERICA ARRIVOX-TANDBERG RECORDER iced at only S1095, this professional recorder offers ideal combination of capabilities and economy, oughtfully designed for operational simplicity and speed. '0 microphone inputs, with pre-ampllfiers for dynamic Icrophones, switchable to built-in power supplies f condenser microphones, individual speech/music lector and limiter switches — automatic start mark icillator and footage counter . . . It's all here, coupled convenient straight line threading, a tough cast agnesium frame, temperature compensated servo rive system and solid state plug-in printed circuits for Idurance and easy maintenance The Arrivox-Tandberg sail the quality and features you will ever Bed ... at considerably less cost. luly/August. 1971 newsreel REPORTS ON CURRENT EVENTS AND TRENDS Eastman Kodak Unveils New Marketing Education Center A new UiO.lHlO square fix>t Markctini; Hilucation Center, comprising lour huildmgs. has been opened by Mast- man Kodak Co. at Henrietta, N.Y.. a RiK-hesier suburb. The Center is ex- pected to tram abtnit 16,000 customers, dealers and company sales and tech- nical personnel during l'>71 in the usj. sales and servicing of Kodak products. A permanent administrative and train- ing staff of 200 will serve in the new complex. Audio-visual facilities are ex- tensi\e. with batteries of motion pic- ture and slide projectors automatic.dh controlled from a lectern. A motion picture studio has complete facilities for almost any kind of production. Laboratory technicians will be trained in Kodak ME-4 and ECO-3 process- ing workshops. Several hundred cin- ematographers and lab technicians are expected to be trained at MEC each year. Sponsored Film Research Institute Opens This Month A national mslilute devoted to slud\ of the sponsored film in America will be held at Cieorge Eastman House in Rochester from July 25 to 28. Intended for representatives of tilm sponsoring and production agencies. the National Institute of Film and Social Response will "articulate prin- ciples and procedures underlying crea- tion of effective films which are in- tended to inform, persuade and energize." liirector is A. William Blueni. I'rolessor of Media Critical Studies at Syracuse University. Staff mem- bers include professors in communi- cations and cinema at other leading educational institutions. Ampex Instavideo Cartridge Meets EIAJ Standard Ampex Corp. has announced that ils Instavideo system designed for educa- tion, industry, gmernment anil medi- cine will meet I'lAJ (Japanese Elec- trical Industryl stanilards. making it compatible with several other recently announceil viileo c.irlridge systems. Instavideo will be battery or current operated. Designed by Ampex, manu- facture will be by TOAMCO an Am- pex-Toshiba joint venture in Japan. Oelivery target: late I '^7 1. 10 Arrifiex Delivers $200,000 Order to F&B/Ceco \-Wi Ceco, a large piolessional nn>- iion picture equipment dealer with stores in New York. Florida and Cali- fornia, has purchased .17 new Arrifiex cameras for its rental department. The new equipment will join I ."^O Arris alreatly on hand at F&B. Acquisitions and Mergers: Consolidati-il l-'ilin Industries, Mollv- wood. h.is .icquired .\enic \ idcotape l.abi)r.itr Frederick W. Berger, music specialist Jack Meakin and ( Fl department heads Jerry Mc- Minn. i:)ale Tate. Robert W. Casey, led Fogelman and president Sidney Solow. Openings will soon be announced for future Advanced Techniques Film Seminars. Audio-Visual Training School A new training school for Audio-Vis- ual Technicians will be set up early this summer at Hutchinson Area Vo- cational Technic.d School. Hutchinson. Minn I he school, to lie .idmimsiereil b\ Douglas Hedin. formerlv of Hai court Brace Jovanovich. will offer a two- year course preparing students for re- pair and maintenance of audio-visual equipment in industrial concerns and educational institutions. Fifty Million See Firestone Films in 1970 Ten Firestone 1 ire \ Riibl>er Co. fil reached fifty million viewers last yc This brings the total audience films in the past ten years to .175 n lion. The most popular film was f hvi-ry Wheel Thai Rolls with 78 telecasts and group showings. Short Takes: lloiivnood \alk-> I'Mm I.ahs is m a west coast representative for Vl uumate Film Protective Treatment a NO-EN Treatment . . . Anipcx Coi is delivering $40,000 worth of oi inch helical scan \'TR equipment Combined Insurance Co of .•Xmerii Chicago . . . Consolidated lilni Indi tries, Hollywood, and Bcbell Col I^bs. New York, are both now offt ing silver sound track service on Eki chrome Type 7.1S9 16mm release fii . . . Consolidated Video .Systems Y been established to produce equipmc employing thermal transfer duplicate of videotape. SI i Moves: .Modern lalklnc Picture Service h nH>ved Us general oft ices to 4 NeviM Drive. Lake Success. N.Y.. a N( York suburb. Executive and sales C fices will remain at 1212 Avenue the Americas. New York. The mc will provide space for expansion ai development of an on-line comput booking system for the entire countr Consolidated Film Industries h openeil oil ices .it .^40 Madison Avi New York, and at .1.1.1 North Mid gan. Chicago. KF.M Electronic Mechanic Coq ^^_ has moved to new spacious quartc ...' at 2.S.^ Park Ave.. South. New York .;. Manhattan Sound Studios h , opened ■ Uie Pad' at 17 1 asi 45th S ^^ New York, a mixing studio with mai ' interesting innovations, incliuling a sp cial slide and motion picture film cha permitting mixing from a large scre> TV set. Charles Fuller Productions, lamp I lot id. I. h.is cli'sed Its lixed b.ise stud ,ind moveil into .i 12-loot highw.iy bt with complete Kmim produciii>n fact ities incliuling sv n^: interliKk 1 he con panv also i>per.ites a videol.ipe mobi van. Both can be rolled up to tt client's door during proiliiciion o|>cr tions. BUSINESS SCREE! Some inventions stort whole new industries. This is one of them. le Model T Ford made cars available to the millions. The pocket-size paperback made books available the millions. And now. The RCS MODule System makes audio/ suals available to the millions. It consists of a pocket-size cartridge with up to lif an hour of MotionStrip'"' pictures and sound to- sther— and a format fit for every producer. Plus a jrlable projector— with its own TV-size screen— that so provides wall-size images, operates fully automatically, or ops whenever you want it to. They add up to the most compact sound/film cartridge and ojector you can find. And we sell it all at half the price of any )mparable system. |i We are making our cartridge format available to any producer. Any library of materials can be converted to it. Already. RCS has gathered rights to the largest sound/film library in the world. In business and industry, the RCS MODule System is usable for sales presentations, for displays in retail locations and at trade shows, for employee training and recruitment programs. In education, the low cost, efficiency and versatility I of our system make it ideal for large group instruc- '*' . ^^V tion in classrooms, for teaching crafts and hobbies, and for pre-school and adult education in the home. Good reasons, all, why the RCS MODule System is reaching— and teaching— the world. Ihefra] modute sysleni ^1 ^1 ^m We take the message to ttie millions ETENTION COMMUNICATION SYSTEMS. INC. 2 PENN PLAZA, Visil us al Booth 728 at the NAVA Exhibition NEW YORK CITY 1000) 11 paradox I'AKADOX: Ihc film hiisiiu-s*. iiia> not bi' J way of limine bill is certuinl> a «a> (>f life. I Ni\LR rHOUGiir 1 could write the words of the above paradox, because of an early experience I had. When I was first making the painful transition from Detroit to New York, I was sort of commuting between the two cities. which emphasized their differences. Conferences in Detroit were always very business-like and straight-line . . . Here's what we want! . . . Here's how we want it done! . . . How soon can we ha\e it? . . . and so forth. But a New York script conference used to confuse me . . . What do you think of this point of view? . . . Suppose we take a posture of spontaneity? . . . What are the ethical imperatives of this particular corporate perspective? . . . and so forth. Conferences in De- troit were like mass production tech- nologies. But conferences in New York were like college bull sessions . . . and no more productive. Looking back in time, it was all very logical, but it ttxik me about five years to catch onto the fact that prac- tically nobody in New York really meant anything he said. It was just a way of impressing the other people in the room with his cerebral capabilities. The most spaced-out meeting of my memory was during discussion of a slide-film for a linoleum maker. The senior writer (for the producer), and the ad manager ffor the client), ac- tually spent a lull morning, a three hour lunch, anil h.d( the afternoon discussing whether the phrase in the script should be "I he American way of life" or "The American way of living." They were fools, the discus- sion was nonsense, and it inhibited my use of the phrases for years ... up until this column in fact. 12 Regular readers will recall that I tried to make two major points about slidelilms in our last issue . . . Num- lier One. the hardware has never been standardized, and Number Two, you have to think about slideflim as a separate and distinct medium, with its own advantages, techniques, draw- backs, and Ireedoms. Now, whatever slidefilms may or may not be. they can never be a good medium for presenting an abstraction like the American way of life, or liv- ing, or what have you. These two Madison Avenue types were certainly talking about the subject in terms of million dollar movies, probably had million dollar movies! On the other hand, this particular subject cries out for multi-media pres- entation, in which slides and stills would certainly play a very important role. I am now involved in the plan- ning sessions of an exposition which will use multi-media to depict the American way of lile. and we're using some 6.000 slides in dissolve units, a Motiva program, a kadeidoscopic combination of twelve screens, both vertical and horizontal crawls on wide- screen filmslrip. and movies at .^."^mm. techniscope, and 16mm anamorphic. Furthermore, we don't even feel con- fident we'll be covering our subject adequately because we're limited to ten minutes in length, and how can you cover the American scene both ade- quately and fairly in only ten minutes? One thing you can put your money on . . . you're not going to do the job in a fifteen minute filmstrip for a linoleum manufacturer, in which you also incidentally ha\e thirteen minutes of linoleum selling and two minutes of politic. il philosophy. It is my own personal con\iction that if you try to use the wrong me- dium to tell your particular story, you will end up by denigrating the very values you are trying to communicate . . . not to mention wasting all that nice available budget. Kxperiences like these have led me to the theory that the film industry as a whole is a sort of micrivosm of the American scene. I hat coulil easily be the most pretentious statement of the year, so I'd better clarify the analogy. \f» A .»( l:^■< Our industry has its own ditlererj strata of vertical success . . . with leve called entertainment, educational, dtn umentary, television, industrial, ar\| amateur filmmaking. And within th vertical arrangement, we also have di ferent horizontal compartments of sui. cess . . . critical success, economi success, aesthetic success, intellectu^ and academic success, and even ove and-under-achievement success, I fact, you can name your own favoril type of arrogant snobbery and yok will find examples within the filij^i business. All analogies are dubious, but tl> analogy between U.S. society and th| film industry holds true right on dow to the fact that we both are exper encing a generation gap. with youn. people taking off on their own tangeni when it suits their psychic needs. Although there are some people i this industry who earn a very grea deal of money, and others who ear extremely little, or even none at a . . . there is a bond between us. Al filmmakers are in fact living a certai way of life. The world of film is separate sub-culture within America Society ... a specifically idcntifiabi way of life. ! I have met some people in this ii^ du.siry who might just as easily b^ grocery brokers or book publisher . . . people who happened to drifj into the world of film by gravitatioi . . . through a friend, a contact relative, a casual meeting on the sub way . . . but most of them drift ou; after a while. The committed film, makers are different . . . they have isi certain sense of dedication ... 0 excitement about their work . . . O; pleasure in doing just exactly wl they're doing ... of kxiking forwar*, to finishing up this picture so thc> can start on the next. And if you toll; them they had to get into .some othey kind of work for economic or heali or professional reasons, they woult stare at you as if you were daft. I'm fortunate that 1 get to a lot Ol different meetings of film people aIFl( over the country, (and also in othei§^ parts of the world). Nolxxly could mistake the gatherings of lilm peopU ♦ for any group in other industries \ "Paradox" is a rr/tular feature column w bused freelance scriptwriter. rillen by Stanford Sobel. a New York BUSINESS SCREEN jeenP I.ast month I allendeil the 1971 Con- ■ess ot American Writers at Town lall. Believe me, the audience could ave been almost any kind of group . . professors, executives, salesmen. .Mailers. But as a group they could i)t have been filmmakers, although lere were many film writers in the udience. Film people simply are dis- incti\e, and they live differently. ImmediateU after the Writers Con- fess I went to Seattle for the Fourth .lotion Picture Seminar of the North- vest. I he group was distinctive . . . hey were tilm people. They also hap- )ened to be writers and directors. ':anieramen. business executives, teach- •rs. brokers, retailers, mechanics, and salesmen, but if you had picked them jp en-masse and transported them to lOallas or Miami or New York. you"d ^ave identified them as filmmakers of Dallas or Miami or New York. Making films was their way of life, which they jhappcned to conduct in the Pacifc 'Northwest. ' One night we looked at three solid thours of experimental films produced (by Seattle filmmakers. Some were 'great and some were mundane, but 'none of them were specifically Seal- ftle . . . they were all specifically mo- 'tion pictures made by people to whom making films is a way of life . . although it may also be a living . . . (better for some than for others no doubt. Here are the things they talked 1 1 about . . . I' Bob Primes on the independent ''cameraman. John Korty on the au- teur. Sylvia Spring on low budget fea- ' lures. John Lrie on commercials. Tom ! Beemer on location shooting. Dick ' Koler on computerized animation and I half a dozen other people on every >' aspect of hardware, sound, opticals. you name it. . ' I talked about scriptwriting. and al- I though I've spoken from a great many f platforms about movies and writing. I I never had a more knowledgeable I audience. ' Every speaker will tell you that a ' good audience is a participant in the ' event, not a passive listener. But the response in discussions outside the [ actual hall revealed even more clearly the nature of the people who are ' moved to make films as their profes- '' sion. People like Marvin Albert and Laszlo Pal. David Mann and Tom t Kirkman. Bob Nunley and Les Davis, I and no column would be long enough to list them all. I They're all film people because that's ' what they have to be .. . they have ,' to do what their nature requires of ! their talents. For them, as for many of us. they are makers of film in the 1 world of film . . . It's a way of life. 1 1 1 OPTICALS ARE AN ART 1 1 AT CFI 1 1 II II TITLES 1 1 11 !■ OPTICAL ■ I 1 EFFECTS ■J, 1 ■ _IJ 1 ■ 1 1 ■ ■J 1 ^H H^H P- ■DIl'.IUMIM ■^^" _■,! ■ PHOTOGRAPHY ■ 1 1 ■ ■J 1 ■J, !■ INSERT FACILITIES ■ 1 1 ART DEPARTMENT ■ II J. 1 II 1 J. 1 1^ 1 1 CONSOLIDATED FILM INDUSTRIES HO 2-0S81 HO 9-1441 J 1 959 SEWARO HOLLYWOOO CAIIF. 90038 1 July/August, 1971 13 You do everything you ca|lc to makaaf ilm right. Hugh Zielske sells appliances. He has a hot new one for the kitchen. You made a film for in-store demonstration. But Hugh won't use the film without a fool-proof projection system. Like the Technicolor 610. It features no thread/no wind continuous loop cartridges. Hugh inserts one; turns a switch; and does his own voice-over while the film shows itself. Most important, he gets utter simplicity. Complete reliability. He can leave the film playing and tend to other customers. He can even let customers play it themselves. Charlie Bungert has to learn to fry burgers! a franchise operation. Your sound and color film >\ teach him how. If he has the Technicolor 1000 I jector to go with it. Charlie couldn't run a conv tional projector. And he wouldn't take the time, anybody can run the 1000. Charlie simply inserts i cartridge. And plays your film. Until he become] burger master. 14 BUSINESS SCREEll kow make sure it's shown. Norm Brown has a film that demonstrates ttavy construction equipment. It brings giant earth ■overs and rock crushers right into a prospect's fice. Norm uses the film. Because his Technicolor <00 Projector makes it easy. He wouldn't drag ound conventional reel-to-reel equipment. Or keep ustomer waiting while he sets it up. But this one, wouldn't be without. Irene Hook is an assembly line worker. 'Vou made a three-minute silent film that shows her how to insert flange Al around amplex B and into groove C without breaking the XYZ circuit. If Irene has the Technicolor 510 Projector, all she has to do is insert cartridge A into Slot B and push button C. Irene can do it herself, right on the production line. We think any business or instructional film is tietter off in a 'Technicolor cartridge. Let us send you a brochure with all the details NAME- TITLE - ADDRESS . CITY -STATE - _2IP- ^ "Technicolor^ Commercial and Educational Division 299 Kalmus Drive • Costa Mesa. California 92627 BS-71 July/ August, 1971 15 The New Media Master 1200 Offers These "Firsts" For Your Multi- Media Presentations ■ The First MultiMedia Programmer to elude a programming console, stereo c sette recorder and dissolve control uni1 a single, portable case. ■ The First Multi-Media Programmer signed and priced to be a practical sa tool. ■ The First MultiMedia Programmer signed with room for expansion — extra programmmg buttons permit the dition of six single or six pairs of proj tors later. ■ The First Multi-Media Programmer to elude dissolve, animate, flash, super pose and fade functions in a single ca The Basic Media Master 1200 controls fc slide projectors and a movie projector five slide projectors. TO COMPLETE YOUR AUDIO-VISUAL SYSTEM, THESE COMPONENTS ARE ALSO AVAILABLE FROM CSI: MEDIA MASTER 150 A truly prolessional projector stand wtiich permits fine ad- justment of pitch, roll and yaw lor 2 or 3 Carousel or Ektagraphic projectors. Its rug- ged precision construction in- sures near perfect registration of images superimposed on a single screen. [5] AUDION 360 - A heavy duty, cassette sound synchronizer. Au- dio power more than sufficient to fill a large room. Synchronizing signals advance projector to the next slide without fail — no missed or repeated signals. AUDION 370 (See the AUDION 370 at NA VA ,n July! - A cas- sette sound synchronizer which advances up to three projectors individually or simultaneously Permits wide screen impact with quality and versatility for an un- believably low investment. COLUMBIA SCIENTIFIC INDUSTRIES AUDIO VISUAL COMMUNICATIONS DIVISION P. O. BOX 6190, AUSTIN, TEXAS 78702 16 BUSINESS SCREE A-V Equipment in 71: How the Dealers See It *iere is a feeling t)f guarded opti- ism in the audio-visual equipment isincss at mid-year 1971. Dealers tervievved by Business Screen eri than the schools are." In Washington. D.C., where there is httle industrial activity. A-V equipment dealers have suffercti from a slowdown of go\ernment ap- propriations. C". T. Chandler, of "The" Film Center, has a lot of or- ders on the hook, pending govern- ment actions. "Some of the agencies here are still trying to get by with equipment that's 25-3U years old. There should really be some kind of standard depreciation policv on pro- jection equipment. "Our rental business here is very good though. We have a great many conventions with a constant need for all kinds of projcctii>n equipment iif every kind. W'e keep a big stock and we keep it busy." Taylor Hoynes. Jr.. of Colonial Film & Equipment, in Atlanta, de- scribed his industrial equipment business as being on a constant in- crease for several years. "Southern industry far surpasses the schools in modern technologv and equip- ment for training, and the demand for custom-made programs with permanent equipment installations is growing in 1971." he said. With this favorable prognosis loi the equipment business in mid-year 197 1 , it's interesting to note what in- dustry is buying. Taylor Hoynes finds that indus- trial A-V customers in his area are moving more and more toward multi-media programs — mostly sound slide and sound filmst rip with three to eight-channel program- ming. He finds a pu/zling drop in Super-8 equipment. Why? It seems like industry is interestetl in doing some of 'ts own production, which is not too difficult for filmstrip and slide, but there is not the time nor the qualified personnel available to sit down and produce their own mo- tion pictures. "We see the PIP ami RCS type of pulsed filmstrip/motion pictures as convng. but there is no recognizable interest just yet." Allan Armour finds good sales records for both Super-8 ("jj<« products need the excitement of mo- lion pictures") and the s(Aind film- strip. "We have recently sold Sl.'iO.- ()()() worth of I.a Uelle Courier 16 filmstrip projectors to IBM." he said. "They consider this to be an excellent machine. They can do a 18 sound and picture cartridge for less than $10. It doesn't replace motion pictures, but for their purposes, it's just great." Armour's company has moved a large quantity of Fairchild Super-8 projectors, and finds much interest now in Sony half-inch color V IR with the inexpensive new color cam- era. Other good sellers are the Ekta- lite screen, programmers, tape dupli- cators and great quantities of under S2() cassette players. Burlington In- dustries, for instance, has equipped each one of its salesmen with a player and sends out sales training material on a regular weekly basis. C. T. Chandler says that despite predictions he has heard that indus- try was moving away from 16mm motion pictures toward Super-8. it hasn't been evident in the Washing- ton area. Along with the audio cas- sette recorder, the 16mm sound mo- tion picture projector is a best seller. \ideotape recorders are priced out of range, he finds, and lack of com- patibility is a serious hindrance to their wider use. Ray Franklin has also found that video sales have fallen. "Nobody is going to spend any appreciable amount of money in a video studio witii one kind of equipment and then find out later that they might have got something essentially similar at one-eighth the cost." Super-S sales are up phenomc- nall) in Florida, and 16nim is doing very well, too. "I expect this is be- cause there is still a good supply of 16mm software." Franklin said. "People feel that 16mm is going to stick around for quite awhile "We've had tremendous succe with Audiscan. " Franklin continue "I think filmstrips may eventual go to 16mm as a standard. Anoth item our industrial bu\ers are usii is the Coxco synchronizer with C rousel — you cannot go wrong wi this basic stuff." In Chicago. Robert Hiller belicv that the most significant trend equipment sales has been the gre surge in audio cassettes. "They ha brought a tremendous new intcn to our business and given us a wht new area to work in. Some day tl may happen with video cassettes, t right now everyone has his own ba park — we don't know which way i going to go. "Synchronized do-it-yourself fil strips and slides have developed nt markets among small users, and dustrial A-V men with quick pre lems to solve are using them extt sively." Hiller said. Everyone interviewed decried lack of standards. Allan Armo said. "We literally had more stai ards a hundred years ago than we today — you could look at yc stereo cards on any viewers. can't do anything like that toda Ray Franklin hopes the El standard for video recorders is meaningful advance. "They say j can play a Sony tape on a Panaso machine, and vice versa, but everyone is convinced." What is coming up'.' The deal interviewed think the next dec will be the most exciting yet. Al .Armour looks for almost e\eryth to be miniaturized and battery-p< ered. I'chter, cheaper, easier to crate. "All this will go with as screens as you want — whole wi ■n fact. And business will take lead in utilizing all these new tix) Robert Hiller has simi thoughts. "I believe in the indust market. Not only as good busin tor me. but I think the whole co tr\ will be belter off because of audio-visual tools that business ' he using. ".Xiul I'm glad to be a dealc Hiller said. "There is a strong n lor dealers willing to provide ser\ and experience and interest for inJiistii.il customers. We can c nidustr\'s way and speed its { formance. .And that's a pretty thing to be doing." BUSINESS SCR 1 RlU^ Our guarantee is 8 months longer than our closest competitors FAIRCHILD/4 MONTHS ^^^^^^^^^H BOHN BENTON /4 MONTHS MPO/12 MONTHS A lot could happen in 8 months. If you're considering an automatic super 8 movie projector, you should know the facts. All of them. Like how long is the guarantee. What kind of service you can expect. Facts about the machine's performance. We at MPO would like you to know the facts. Because we're sure that once you know them, you'll choose our projector. But, first things first. First, get the facts. I MPO Videotronic Projector Corp. ' Division ol Optico, Inc. 222 East 44th Street, New York, New York 10017 Please send me your Fact Sheet comparing the 3 leading automatic super 8 proiectors I realize I'm under no obligation Name Company Address -State Zip_ I M Eaal 44lh SI . New York 10017, (212| 867-8200; 640 No LaSall6 Si , Chicago. Ill 60610. (312) 527-3680; 5400 Cahuonga Blvd No . Hollywood. Calil 91601. (213) 985-7310 Jiuly/August, 197] 19 lAVA: What price technique over content? Key speakers at annual lAVA meeting score glamor at the expense of communication. ByOTTCOELLN lAVA officers I uss ineetioK with liosts in Ottawa. Ir: Gerard K. Hall. National Cash Register ( >. n.// lAVA president: Graeme Fraser. Crawley Films; Lee Coyle. Ohio Bell Telephone Co,, 1970 71 lAVA president, James G. Damon, IBM World Trade Corp., lAVA program chairman, and Margaret Marshall, Crawley Films. 20 •si l.cc C'oylc. M;m;ij:cr of Audio Vj ual Aids. Ohio Bell Telephone Coi pany, and 1970-71 president of Industry Audio-Visual .Associati told members meeting in Montrc* on May 4-7 that the audio-vis profession has fallen victim to "t ncl vision" — the pursuit of the ductive glamor of show business a the expense of the very neccssar] disciplines of communication ■■Through delight in the marvclou! contraptions and gadgets at ou command." Mr. Coyle said, "■we I frequently permit ourselves to entrapped by spectacular light a_, sound shows that degrade the rcpu tation of visual communications . . all too many of us have undcrtakei x: the multi-media journey into thq:' realm of sensuality, a realm that by nature alien to intellectual per caption. Wc inundate thought wjtl color, anesthetize the intellect witl a riot of sound and frenzy of move mcnt." Mr. Coylc's message, as outgo ing l.AV.A president, highlighted thi Annual Spring Meeting of the orga nization at the Oueen Elizabeth Ho :ii tcl in Montreal, the 25th such even -ja attended by the men wlio dircc -.■ corporate audio-visual communica Ot tions activities for many of the larg *i est U.S. business companies. From its founding session quarter-century ago. when Pau Lawrence became lAVA's first pres ident in Chicago (1947), this grou of highly professional a-v director has held its official sessions in vai ious U.S. cities, only once befor going abroad for a special tour c^ Canada's lively EXPO some fiv \cars earlier. So this 25th annua meeting also marked another mile stone as JAVA met outside the U.S ttt for its first official session of tha n; kind, acknowledging the interest c (^ many of its member companies i their overseas trade. James D.mion. .Ir., Film Activities Man auci. UiM World Trade Corpora lion, arranged the Canadian pre gram, assisted by a most competer program committee. "Audio /Visuals in Canada ' w;i the logical theme of the Monlrci meeting, highlighted b\ equal pn gram time given the Canadian uov ernment-sponsored National Filt Board of Canada and its manifol a-v activities and a vpecial visit t the ci>mplete "in-house" facilities c ijs BUSINESS SCREEI <>; lof >iiiei| i. : ai a=c :e de Radio-Canada scale model. lAVA members mspected construction site in Montreal. ncd Crawley Films Limited at tawa. Sdiiie 55 momhers, a good my wives and a number of cor- ite guests and prospeetive mem- rs attended. The keynote address at Montreal iS given hy Professor James A. veridge, York University (To- ito). Prof. Beveridge is director York's Program in Film. Faculty Fine Arts and a former consul- it in Film to the .Ministry of In- mation and Broadcasting, Gov- iment of India as well as a former rector of the North Carolina Film jard and Film Advisor to the jrma Shell Oil Ci>mp.iny. Like any other Canadian film pe-ple, jveridge is also an alumnus of the Im Board, having rerved as head its London Office. Largely concerned with the prog- ss and some lack of it of audio- (suals in formal education, the pynotc speaker frequently referred II an impending report, made pos- ble by Bell Telephone of Canada. 1 the future for audiovisuals in [iucalion. He cited the confusion listing as between perception and fcal understanding and the prolif- Tation of '"tix) many" lools and !)0 little realization of educational lalucs. ( Turning to lAVA's official busi- jess, the organization has elected lierard K. Hall, Director, Audio- ■'isual Services, National Cash Reg- •^tcr Co., Dayton. Ohio as its new liresident. 1st vice-president-elect is l.iidld N. Read, Director, Audio- isual Activities, Liberty Mutual nsiirance Companies. Boston; 2nd ,lice president lor 1971-72 is .lohn l''. Tiernev. Head, Graphics Section, Ijjtandard ' Oil Co. (N.J.) of New F. R. "Budge" Crawley, one of meeting hosts, with program chairman, James G. Damon. Speaker Sidney Newman, Canadian Gov- ernment Film Commissioner. lAVA members inspect animation equip- ment at Canadian production facility. York. Richard H. Joy, Manager, .'\udio-Visual Dept.. Burroughs Cor- poration, Detroit, continues as Sec- retary; Assistant Secretary for the coming term will be Frederick P. Baiker, Manager. Audio-Visual Services, Del Monte Corporation of San Francisco. Vice-President of Illinois is Robert McCaslin, Gen- eral Supervisor, Communications/ Services, Caterpillar Tractor Co. The organization's veteran Execu- tive Secretary and Treasurer con- tinues to be Frederic J. Woldt, Waukegan, 111. Among the regional directors-elect named at Montreal are Robert E. Carlson, Manager, Graphic Arts, Sunstrand Corp,, Rockford, III. (Central Region); Takashi Murakami. Superintendent, Audio-Visual Communications, Pan American World Airways (Eastern); and Ray Hollingsworth was named Western Region Director. Clyde Wood, American Cast Iron Pipe Company a-v executive, is program chairman for lAVA's fall meeting, scheduled for Birmingham. Ala- bama. The show moved into high gear, from the viewpoint of useful infor- mation and broad inspiration to film-makers as lAVA travelled to the enlarged facilities of the National l-'ilm Board. Welcomed to these quarters by Mrs. Daisy de Belle- feuillc. who directs Film Board press and public relations, members learned that ""the National F'ilm Board is the only film production company entirely supported by Gov- ernment that has the freedom to make exactly what our film-makers feel they want to say, even if it criticizes the Government or what- ever social situation. fjuly/August. 1971 21 "Wc grew into the large monster you now sec and. of course, wc be- came tops in diKumcntary film- making. We have been making anything that it is audio-visually possible to make: covering drama, TV, education, animation, etc. And we have been winning an average of about 70 awards per year across the world. ■■\\e have tried to innovate and ex|X'riment — in a way no private producer would be able to. Now there is a private film industry in Canada — which again has been helped by Ottawa who have set up a lending money agency — and the Film Board is no longer the only film company in this country." The afternoon sessions at the Film Board were most enlightening as five separate presentations took the lAVA group into recent experi- ments in Canada using \idco play- back ■'recording gear and the use of cable television; computer-controlled animation; application of still im- agery in documentary and exhibi- tion formats; and a very frank analysis of the future of EVR and lelc-playcr equipment. Noted NFB producer Colin Low took time from his busy schedule- to head a panel discussion of tlic video recorder/playback experi- ments on cable t.v. which began in Newfoundland and Nova Scotia under the working title of "Challenge for Change." This experiment brings telecasting techniques down to the community and inter-conimunitv level as cconomicallv distressed areas of Canada achieved free ex- pression through candid use of small video recorders and their subsequent appearance on local channels via cable. The program continues and appears to have achieved real goals of better understanding in these early aspects. Readers of BrsiNF.ss Screen have already been told of the po- tential of the computer-controlled animation stand. The Film Board has taken this equipment into new areas of presentation. Animation chief John Pley cited and showed, as an example, Sidney Goldsmith's educational film. Fields of Sparc, created with this equipment. In the late afternoon, as an ex- tremely pleasant "au rcvoir" to lAVA, members were guests of the Film Board at a cocktail reception in its Board room and met Mr. Sydney Newman, Commissioner of I he NFB. In a semi-private talk with Mr. Newman, your correspondent learned that a very sound reason for the Film Board's survival through annual budgetary reviews at Ottawa lies in its self-sustaining operation. In recent years, revenues from serv- ices, film sales and rentals have been sufficient to meet its total costs in Canada and abroad. That, of itself, is a real achievement as the visitor glimpses new construction and a payroll into the hundreds. As Commissioner Newman re- cently asked: "what is the price of membership to belong to this fam- ily?" And he has replied: "film-makers, like other artists in a st)cial milieu, respect their role of being leaders of public opinion. In the Film Board they accept the further fact that there is no way of separating the freedom they enjoy from the Board's right to determine its own policies and work practices. Tin's /.v ilic adult /iiiviledge of responsihiliiy, oj the price of membership in tlie Film Hoard." Ott Coelln, center, Business Screen founder, discusses meeting activities with lAVA group in Ottawa. Two comfortable buses, replete with box lunches, took lAVA mem- bers off to Canada's capital: Ot- tawa on Thursday, May 6th. Greeted at the studio doors of Crawley Films I.imiled in that city immedi- ately after lunch enroute, they saw and heard the "private enterprise" side of Canada's film story. For nearly three decades since "Budge" Crawley ami his wife brought the world the beautiful images of The Loon's Necklace, Crawleys has gone it on its own. And its film output has covered nearly every coniinent in location and sponsor- ship; servetl nearly every leading sponsor and agency in Canada many in the U.S. Today, as Crawley vice-presii Graeme Fraser told the group, film company has complete in-h facilities for every phase of making, storyboard and origi writing/research through final l| oratory processing under its control of ultimate screening pri .Members and their wives touj both new and older studio faciliti visited the laboratory, artists' stui and animation rooms. Stage fm ties formerly at the Fairmont enue headquarters have now enlarged and occupy special bui ings some distance from this ba: It was our special pleasure renew a long acquaintance Graeme Fraser and other friei at Crawley Films, to recall through our many years of revii ing and association in industry matters, we have never seen a "b; picture turned out by this compa How useful were these first tri international sessions of I.AV.A Montreal? A first, basic contribut of such gatherings of men who h everyday responsibilities for conmiunication in many of the corporations is the opportunity inter-personal exchange on simi problems, results achieved on tei niqucs and tools. That phase al would serve most of the men w| attended with real benefit. At Montreal, Jim Damon's wi arranged program moved ale swifily and often reached new hi points ol infiirmation and inspi lion: showing how much the sa are the problems and interests Canadians and how the\ are forgii ahead uilh audiovisuals. .Xnother high point was the "m member" intrcxiuctions, which quire these candidates to "prixhic an audiovisual rcptirt on their i ternal activities. And for us and our readers pass along Gerry Graham's well-p "law" for every audiovisual co municator: "Never enter a new area of led nology unless you can .M'DIT t consequences." Think about that relation to the many new tools n being offered for projecting audii visuals. And think about anoth jirecepl: "what you use to proji the message is l.(H)() limes less ii IKirtanI than what you have to pi ject." 22 BUSINESS SCREE Ifs the big meeting.\buVe got six slide projectors, a16mrn film, walls of sound, house lights to dim and a ^^ ~ touchy audienca \bu hope you Ve got it all together. Know what you need? ^ d^. V Well, we make 'em. Weighs just ten pounds. Guaranteed to take the sweat out of those fast paced, multi-image pre- sentations you'd like to produce. No more worries if so and so's going to blow a slide change. Because we do it all automatically. The heart of our system (The small miracle) is the Media Mix Programmer. It uses simple, standard eight-hole com- puter tape. Can control three multi-speed dissolve systems (six functions each) pi us nine auxiliaries. That's twenty-seven pro- gramming channels altogether. Works with the rest of our system to give you the most professional, most versatile presentations in the business. Cuts, short and long dissolves, fades, supers, and two-step animation effects. It also dims lights, controls curtains, runs the show and recycles. Our systems are all solid state. So they're durable, modular. And it doesn't take a gorilla to move them around. They'll take shipping across the country, too. And they deliver. Always. One other thing. You'll have to be willing to pay a lot less than you'd expect. For all the information, ask your local S&S dealer or write Spindler & Sauppe, Inc., 13034 Saticoy Street, North Hollywood, California 91605. (213) 764-1800. The small miracle. MEDIA MIX PROGRAMMER Splndlor & Sauppo July/August, 1971 23 A Look Inside Eastern Europe Film-Making Al Bruch reaches for his passport at Checkpoint Charlie as he prepares to enter West Berlin. Having recently returned from an exchange visit to five film studios in F.urope, four of them behind the Iron Curtain, we found it most inter- esting to see that producers in Hurope make motion pictures in much the same way we do in this country. How- ever, they stress the large studio con- cept, whereas in the U.S. we are gradually getting away from huge sound stages and massive studio lots. When we accepted an inxitation to join a group of film and recording executives — as part of a Citizens Ex- change Corps visit — it seemed like an excellent opportunit\ to find out how the production methods of our European counterparts compared with those in the United States. Our visit was a reciprocal one based on hos- pitality our C'EC leader had given to Soviet audio specialists in the fall of 1969. (John Woram. the CEC leader, is a recording engineer for a major New York record producer). The first studio we visited was Mosfilm Studios in Moscow, where wc received a warm reception. In order to brief us thoroughly, the studio showL'd us a b w Umim pic- ture that explained some of the high- lights of Mosfilm's motion picture production. We lookeil at several reels of their aw.ird-winmng film. Hw/ anil I'viicf. which was filmed in Russian color negative and printed on their color positive. The few reels we saw indicated that it was an excellent production. During our visit to .\1osfilm. our hosts wjrc Fyoder F. Provorov. Di- rector of Photography. Michael Z. Wysotki. Deputy Chief Engineer, and Alexander A. Khruschev. Sound Technique Division Director. They conducted us on an informative tour which ended with a very pleasant dis- cussion in their offices over coffee and cognac. Mosfilm Studios employs about 5.000 people, and has a sound de- partment comprising .^00 people. The studios produce roughh 25 pictures a year in b w and color, and print .^5mm and 7()mm release. Pictures to be released in 70mm are also shot on 7()mm negative we were told. An av- erage of 25 pictures a year from all foreign countries are dubbed into Rus- sian. Il'x a Mad. Mad. Mad Haild has recently been dubbed, and Mos- film was currently in the process of negotiating the rights tor H'c.sl Sid.- Sinry. which they were looking for- ward to as being a very successful Russian release. All of Mosfilm's camera equip- ment and sound equipment is manu- lactiired in Russia. The\ did have .i few Moilel C" Bell X: Howell pnnt.Ms in the laborators and had recenlly acquired a vacuum tube Ha/elline color anaK/er. One thing ol particular interest to us throughout Russia is that in all the studios the sets are very well constructed and some arc very ornate. We saw some very beautiful replicas of p.ilaces. and their actual production its.-lf is quite elaborate, with big casts and large crews, similar Lab executives finci Russian; mix both olcJ and new ways in film procJuction. by ALFRED E. BRUCH, Presiden and JACK J. CLINK, Sound Directc Capital Film Laboratories, Inc. to our productions prior to World W II. It is obvious that they do not p^ the high salaries that the motion pi lure industry in the L.S. has becoi accustomed to. and thus they are al to continue with these methods studios as wjll as the theatres are state owned. In Leningrad our group visited film Studio wh.re we were very CO dialh received by Josif N. Alexand( Chief Engineer. At the time, thi WL-re filming a picture of Franz Lis in Eastman color, which was heir processed in Budapest, as the Len grad laboratory was only equippc for .V^mm b w processing. While ll studio is not as big as Mosfilm, do.'s have seven sound stages an emploNs about 2,0(M) people. As lirrl was running out. we couldn't spi-n ; as much time on our visit to I.enlili as Mosfilm. However, we were take up to the optical as well as the camer department, and saw some of th equipment being checked out. and Ih design work being done on new equip . ment. Among the new equipment i manufacture is a remote ci>nlri»l c.im, era KH>m with T\' monitor and con Irol desk, nie t>[HT.itor sits ap.irt fron the Ixnim and operates the camer. and follows locus as well as con trolling motions of the b«.>om. l.enfilm produces appro\imatel\ 2 pictures plt year and dubs 25 foreig films in Russian. The dubbing tec nique is very sinul.ir to ours beloi> we auloni.ited it. Thev still use indi Milual liuips the same as we did be' 111 24 BUSINESS SCREErl ire wc" h;icl the rollback system, hich they arc aware of ami are very iterested in installing. From I cnmpr.iil wc went to last cmiany and visileil the old UFA tudios in Potsdam which is now illed Df:FA Studios. This is one of le largest studios in Germany and le oldest. Marlene Dietrich. Max cinhart and Karl Freund arc prod- '^ :ts of this studio, which should speak )r itself. We visited some of the sets nd again noticed how elaborate they ere. In touring the stages we noticed ne particularly elaborate set vshich ."sembled something we would use )rthe American picture 2001 . In the processing department we VH new 70mm background projec- )rs. These pieces of equipment were ery beautifully built. Due to the time mit we did not visit the film process- es ig laboratory. We were very well -eated by Professor Wilkening, Di- ^ Xtor of Production and Technique. K We noticed for the first time that lis studio can buy what equipment chooses from various countries with- ul having to manufacture its own or uy strictly behind the iron curtain. Potsdam has been practically rebuilt ince the end of World War II. at 'hich time it was totally demolished. (1 its reconstruction they have tried } retain the appearance of the original uildings so the town looks very much s it did many years ago. From East Germany we went to 'rague, Czechoslovakia, and here we pent a full day at the Barrandov Stu- ios. We were hosted by Executive 'roducer Petr Capek. This also is uite a large studio and they showed s some very elaborate plans for ex- anding into approximatLly double its resent size. It is located a short dis- uice outside of Prague on a high ilateau overlooking the city, and all if the editorial rooms open out on a eautiful landscape view. We visited me of the sets where th;y were shoot- ng a waterfront cafe scene to play »ack. An interesting thing was the fact hat the camera was on a dolly and he dolly track had a 90 degree curve n it which enabled them to go around I beam on the set. The sound peopL- m this set were all women, and we ooked up and saw that an electrician vho was moving a big light also was I woman. We visited the editorial department. vhich is a different building set off lom the rest of the studio complex. 3ach editor — and again these were all vomen — had her own individual edit- ng room fashioned like a small apart- nent, with French doors on one side vhich open out onto a patio. There were a few other touches of home in hese editorial rooms, such as potted plants, pictures on the walls, a small kitchenette, and the ever popular cof- fee pot. We noticeil the eililori.il equip- ment here anil at the oilier sludios was ol the Hat ilesk l\pe aiul the lilni moves horizontalK. similar to the Stcenbcck. All equipment used in this studio — cameras, sound equipment, editorial, processing, etc. — is manu- factured by a supply company inside the organization of Barrandov Studios. Again the workmanship seemed to be excellent, and as their equipment is available for export sales, we were given an equipment catalog. We were particularly impressed by an edge numbering machine of rather unique design. We had lunch in the board room and met Jaroslav Fiala. Chief of the Technical Department, and several other engineers. The\ expressed a de- sire for technical information from the West, which they had not received for the past eighteen months, and we promised that we would do our best to gather the available technical man- uals and forward them to Barrandov through the Czech Embassy in Wash- ington. This we did and wc have re- ceived an acknowledgement that the material was received intact. Jack Clink observes 300-year old bronze bell, one of the world's largest, inside the Kremlin. The afternoon was spent mainly in their sound department where we saw dubbing facilities and rerecording fa- cilities, scoring stages, portable sound trucks that carried 35mm magnetic recording equipment — all of their own manufacture. Mr. Capek explained that most production is in b w be- cause of the high expense of color. We were amazed to find out that they make very few prints, possibly not more than 50, because they just serv- ice Czechoslovakia. Many very note- worthy pictures have been made at this studio, among them "Closely IVaichcel Trains," and the Acadcmv Award winning "Store on Main Street." We were very impressed by their special effects department, and their facilities which are available to foreign producers. We saw some American Western barroom sets, as well as covered wagons on the back lot. All iiueresling sidelight is thai there IS a \ery delinile separ.itmii between motion picture studio theatre produc- tion and television. Television has its own production facilities and uses Idnim. The features that do go on television are projected in .■?5mm. Tele- vision production is mostly documen- tary and news. There is no videotape at all connected with the studio. What little there is is strictly in the televi- sion studios. Our travels behind the Iron Curtain were arranged and supervised by In- tourist, a very efficient government operated tourist bureau. Many ap- pointments were made by them, in addition to the arrangements made in advance by the (EC with various studios, as well as our guides acting as interpreters when needed. These guides were always efficient and cour- teous. We had all of the freedom any- one could ask for. After we finished our twenty-one days behind the Iron Curtain, we de- cided to visit Munich for a rest and a visit to the Arriflex factory where we were greeted by Klaus Bockmann. He in turn took us to the Bavaria Film Studios in the outskirts of Munich. primarily to see the ARRI processing installation. In this big laboratory there are 25 processing machines. Being all of the same manufacture and color, they gave a very startling ap- pearance as we walked in. An inter- esting thing was one of the procesing machines had been in this laboratory since prior to World War II and was evidently still doing a very good job. ■At every studio we visited we found the personnel to be extremely courte- ous and quite willing to sit down and exchange ideas. It seemed that except for the language barrier we could more or less work sid: by side with the film production people of each country. All in all. our film studio tour was a valuable one for all who participated. It showed us how we can help our counterparts in Europe, in improving their film production and processing — and it opened our eyes to the avail- ability of some interesting equipment ideas and possible savings for our clients. We would sincerely recommend that other film representatives — producers, sound and recording experts, equip- ment salesmen, and specialized SMPTE committees — made a point of visiting thesj studios. We will benefit in two specific ways: through helping creative film people produce a better product for their publics — and gaining a real apprecia- tion for the similarity of our produc- tion methods. July/August. 1971 25 Super-8 Boosts DuPont Sales Salesmen use Super-8 projectors to establish record sales results for "Zerex" Du Font's salesman, Charles K. Messick (left) presents product story using su- per-8 to M. H. L'pter, buyer for Eckerd Drug Co., Newark, Del. When l)u Pont introduced its revo- lutionary Anti-l.caiv "Zerex" anti- freeze nationally two years ago the company's automotive products marketing department was faced with the interesting problem of how best to dramatize the new product's story. "We had a product story that had to be seen to be fully appreciated," reflected Marshall A. Stephens, mar- keting manager. "We wanted to make sure that every one of our 12.S salesmen explained it the same way without taking too much lime." The problem was effectively solved through audit>-visual presen- 26 tation. Du Pont produced a ten- minulc super-8 film, called The Icstcil One, which explained the product's chemistiy. In addition, it described consumer reaction in the previous year's test market and the money-back guarantee the company was offering. 'I'he film was previewed at ihc group's April sales meeting. Sales- men's reaction was enthusiastic. They were advised that, up«m arriv- ing home, individual portable Super-8 projectors would be await- ing them for their own use. "We fell Ihal film was ihe only lechnit|ue available to effectively demonstrate the sealing action the pt)lymers," Mr. Stephens sail "Coupled with that, it certainly ci abled the salesmen to present th information more clearly, concisel and dramatically." Du Pont selected a unit mam facturcd by Bohn Benton, Inc which weighs only 17 pounds, i smart-looking case is the size of ai attache case for the convenience i sales personnel, and can be carrii onboard a plane, if necessary. "It took only a few seconds tj set up the projector in the retailer place of business," says Charles F| Messick, Wilmington-based sales man and spokesman for the autcj motive products group. "The auUj matic push-in cartridges were simp to use, and the sound film c the 9" X 12" built-in rear scrcci gave my calls a show business qua ity — even in full room light. The Du Pont salesmen starti making customer calls in mid-Ap and continued them through the bu ing season. Then, starling in .\\i ust. Du Pont alerted consumers the product's leak-sealing capabiJ lies by heavy use of a televisiol commercial. The combination of ii, formed retailers and pre-sold co: sumers paid prompt dividends. "Despite the fact that both n;' tional brand competitors eventual! announced fibrous-based anti-lea^ in 1969, our sales were up 30 pc cent over regular "Zerex" the prev ous year," Mr. Stephens said. "Oi increase was \S times that of til nearest competitor." Because the company had alread invested in the audio-visual equi| ment. and because the first effo had been so successful, Du Poi turned to film again the next yea Iheir second lO-minute effort. Th (iiuiruiiU'fil One. detailed results ( llie successful product inlriKiuctioi included results of lab. taxi and ir dependent testing, and rc-emph; sized the money-back guarantee o fered. W hat happened? Since so few n tailers had received consumer conr plaints the previous year, they didn need convincing. They bought. Fc those who raised a question, the 1( minute film eased their concern helped greatly to add up to anoth< record year for Anti-l.eak "Zerex anti-free/e. .And twi> more probleir solved by the portable Super- sound projector. BUSINESS SCREE FOUR STAR LINEUP m ^ i.H*'"'"^""^^*.'' f^C-.^ * A.V.I Run u rttach A.V.E. XLP-16 JR. "BIG REELER" jp to 21/2 hours on the new 16mm "Big Reeler" rttachment compatible with all A.V.E. 16mm projec- tors. Shown here atop the A.V.E. X-300 optical/magnetic projector, the two produce a unique long play high intensity package that sits solidly on an ordinary projection table. The combination features a xenon ozone-free long life bulb (5400°- 6000° Kelvin), magnetic playback and electric rewind. A.V.E. "1200" CAROUSEL y\ SLIDE PROJECTOR ^^^^Its side door access means you don't have to turn your A'> show upside down to change a lamp. Its new 20 hour quartz projection lamp means you get more than twice the light over the ordinary Ektagraphic slide projector. Its hi velocity blower system keeps your show cool. Includes remote control, 80 glass slide capacity, forward & reverse, remote focus, zoom lens and carrying case. * A.V.E. 16MM CANARY Don't worry about poor film, bad splices or torn sproc- ket holes with this 16mm optical/magnetic projector. Its automatic loopsetter corrects trouble immediately. Don't worry about light, either. Its quartz halogen lamp produces a screen brightness of more than 700 lumens. Features forward & reverse and built-in fidelity speaker. Completely portable. Avail- able with remote control, record amplifier, Marc 300 light source and "Big Reeler" attachment. A^A.V.E. "^^^^Here is fl A> age that TELECINE 16MM PROJECTOR lickerless projection in a small portable pack- age tnat is ideal for broadcast and closed circuit tele- vision. Runs forward and reverse, slow speed and stop frame without harming film. Features optical/magnetic playback, au- tomatic loopsetter and solid state sound system. Available with remote control and "Big Reeler" attachment. A. V. E. CORPORATION 250 WEST 54th STREET • NEW YORK, N.Y. 10019 • (212) 757-0552 • Cable Address "AVEMANSA" ON WEST COAST: J. Dolan Projection Systems, 6167 Sepalveda Blvd., Van Nuys, Calif. 91604 Uly/August, 1971 27 New Eclair ACL: half the size and half the weight! Sync sound and silent running in a camera that weighs SVi pounds and is less than a foot long. Ken Nelson has made a short doc- umentary film with an ACL. "In the past, I've always looked around for a place to rest the camera between shots," says Mr. Nelson. "But with this new one, I found it didn't occur to me to put it down." With its 200 foot magazine and without a lens, the ACL weighs less than 9 pounds and measures 11'/^ inches from front to back. Half the size of its competitors. Less than half the weight. This is the most inconspicu- ous camera on the market. It's com- pletely silent, of course. Hand-held, it's much smaller and lower than your head, as you can see. The bat- tery weighs about a pound and fits into your pocket. And the .ACL is jast. You can change its dip-on magazine in less than five seconds. No threading; no need to touch the film at all. Film maker Kric Saarinen says: "This is the first silent camera that you can run with." The ACL has a crystal-control motor. Sync sound with no connec- tion whatever between camera and tape recorder. Fantastic accuracy. Sync error is less than V^ frame in one continuous 200 foot take. That "s «,()(){) frames. What else? A universal lens mount that lets you use any lens with any mount. Extremely bl and precise reflex viewing, wl viewfinder that rotates 360 degl And a price that's consider) lower than the competition. For more information, a:| for our free ACL brochure. 7262 Molrosii Avpnup los Angplns. Calif. 73 S Conlral Avtnus Valley Straam. NY. 28 BlISINfSS SCREfl Bustoess Screen buyer's guide TO AUDIO-VISUAL PRESENTATION EQUIPMENT OF PARTICULAR INTEREST TO INDUSTRY INDEX 16mm Motion Picture Projectors 30 Super 8mm Motion Picture Projectors 30 Pulsed Super 8mm Filmstrip/Motion Picture Projectors 30 Sound Filmstrip Projectors 32 Sound /Slide Equipment 32 Tape Cassette Duplicators 34 Programmers and Pulsers • 34 Video Equipment 35 Lecterns 36 Screens 36 Cabinets, Stands, Storage & Cases 37 Film Handling Equipment 37 Microphones 38 Reels and Cans 38 Special Purpose Equipment 38 Names & Addresses *0 July/August. 1971 29 16MM MOTION PICTURE PROJECTORS ALLIED IMPEX CORP. Four models of the Bauer P6 are avail able. P6 Auto 300 (optical, or optical- magnetic) IS self threading, has GE Marc 300 lamp. Changeover device per- mits continuous showing of long films with two projectors. P6 Automatic opti- cal-magnetic has similar features with- out change-over and Marc 300. P6 Synchron has synchronous motor and manual threading, is designed for pro duction use. P6 Studio is double-band conventional projector interlocked with magnetic tape deck. ARRIFLEX CORP. OF AMERICA Sonorex Double 16 interlock projector has halogen lamp, cam-driven transport system, is capable of recording, trans- fer, mixing. A.V.E. CORP. A.V.E. X-300 has a xenon 5400 K light source. A.V.E. Canary is magnetic-opti- cal with quartz halogen light source. In- terlock and continuous models also available. BELL & HOWELL CO. Five basic models ranging from the heavy-duty JAN 614 CEM (optical mag- netic) through the 566T Autoload Film- osound (quartz arc lamp), 552T and 545T Specialist Autoload, and 540T Specialist Fllmosound with manual threading. THE CAMERA MART, INC. Royal 16mm Manual and Self Thread- ing models use new GE or Sylvania EJL200 halogen lamps, and can be converted to Marc300 or Colorarc. Modular construction. EASTMAN KODAK CO. Several models of the Pageant projector are available featuring arc or tungsten lamps, and up to 25-watt sound for auditorium use. GRAFLEX DIV. SINGER CO. Six models offer such variable features as arc and tungsten light sources, insta- load threading, high audio output and optical magnetic capability. HONEYWELL, INC. The F16 has manual threading. 1000 watt lamp. 15 watt amplifier. INTERNATIONAL AUDIO-VISUAL INC. IAVMS-860 IS manual threading, opti cal sound, has 1000 watt lamp, 15 watt amplifier, runs at sound and silent speeds lAV MS 862 is also magnetic. Other models have Xenon and halogen lamps. KALART/VICTOR CO. Seven models are available offering op tions of magnetic and optical sound, varying light sources, including Marc .100, snap-out reels, color coded thread- ing. Kalart/Victor Moviematic models are repeater projectors with built-in screen. LAFAYETTE INSTRUMENT CO. Analyst AAP-300 provides stop motion capabilities for individual frame inspec- tion. L-W PHOTO, INC. Various models of analytical projectors with variable speeds. 224-Athena has precise speeds of 1 to 24 fps. plus sound at 24 fps. Also TV film chain pro- jectors. NORTH AMERICAN PHILLIPS CORP. FP 16 (magnetic or optical) features arc or xenon lamps, 20 watt amplifiers, 5000 ft. capacity reels. Designed for permanent installations. PAILLARD, INC. Bolex S-311 and S-321 (optical-mag- netic) have 1000 watt lamps, variable speed with strobescope. W. A. PALMER FILMS, INC. PGSS magnetic/optical interlock projec- tor based on the Graflex. with recording playback and transfer capabilities. VIEWLEX, INC. Several models are available, including the Super 1600 with manual or auto- matic threading, easy set-up, solid state sound system. 1600 ML is designed for large audience use. (Viewlex 1600 mod- els were formerly manufactured by RCA). Also available Is the Cine Sound 16, a 16mm sound film viewer with built-in screen. The JAN 2-3-4 are heavy duty projectors built to joint army-navy specifications. SUPER 8MM MOTION PICTURES PROJECTORS ALLIED IMPEX CORP. Bauer T30 has auto threading, quartz lamp, 18 and 24 fps. digital counter, 10 watt output. BOHN BENTON INC. Institor IS a cartridge-load. 20 minute capacity, magnetic sound projector in attache-style case with built-in screen. The Bohn Benton Console has similar operating features to Institor but is housed in a permanent fixture case, useful for point of -pure base, retail stores, showrooms, etc. Control panel locks to prevent tampering. DE JUR AMSCO CORP. Remote ComnMncI can be stopped and started by remote control and advanced frame by frame. Eye Fidelity magnetic sound projector comes in playback only and record/playback models. A. 8. DICK CO. Model 60 — 5- minutes running time. continuous loop cartridge, magnetic sound, built-in SVe" by 4'/2" screen. DU KANE CORP. Model 28A8 has 150 watt quartz lampi For magnetic and optical sound tracksj EASTMAN KODAK CO. Instamatic MIOOA projector has mag| netic sound, 150 watt lamp. FAIRCHILD CAMERA & INSTRUMENT CORP. Fairchild/Eumig 711 will take Kodalil cassette-type cartridge as well as con-f ventional reels. Model Seventy-21 is magnetic sound projector in attachel style case with built-in screen. Model Seventy-31 is a console projector with similar features to Seventy-21. KARL HEITZ. INC. Carena 8S8 has 100 watt lamp, 7 wat amplifier, magnetic sound. Has stil| picture device. HONEYWELL, INC. Elmo ST8M is a magnetic sound pro! jector with 150 watt lamp, 800 ft. reel] Elmo ST8M0 has optical/magnetiq sound. MPO VIDEOTRONIC PROJECTOR CORP. MPO Videotronic Super 8 is a cartridge- load 15-minute capacity, magnetid sound projector with built-in screen! 150 watt lamp, 5 watt sound. Attache^ style case. PAILLARD, INC. Bolex SM8 has 100 watt lamp. 800 ttj reel, automatic threading. RHEEM MANUFACTURING CO. Model 4600 is a hand held magnetii sound projector taking a 5-minute car tridge. TECHNICOLOR INC. Model 1000 is an optical sound, carl tridge load, 30 minute capacity, front screen projector. Model 1300 is a portal ble rear-screen optical sound projectof in attache style case. PULSED SUPER 8MM FILMSTRIP/MOTION PICTURE PROJECTORS DE JUR AMSCO CORP. Puls.ir IS ,1 t.ipe controlled motion pic| ture projector, reel to reel, separat* cassette sound. Single frame up to full motion with synchronized sound. Availf ability: late 1971. NORTH AMERICAN PHILIPS CORP. Noreico PIP system projector use^ Super 8 film and audio tape in sep arate cassettes synchronized by puis on tape. Film is advanced at any spee up to 24 fps. thus operating as a filml 30 BUSINESS SCREEr Let your salesmen carry the Bohn Benton Institor ; an elegant, rear screen. Super 8, sound and motion picture projector. It's light, only 17 pounds. It's simple to operate. In less than 30 seconds, you can have it set up and running in broad daylight. It's cartridge loaded. There's no film threading. It's an attache case. Easy to carry. Just 4-inches wide. And it's sensibly priced. $300 for single units. Or as low as $240 in quantities. The Bohn Benton Institor. You'll be sold on the way it sells. L. Bohn Benton Inc. 110 Roosevelt Avenue Mineola, N.Y. 11501 □ Send one of your salesmen. Q Send one of your new brochures. □ Send both. Name —Title Company — Address . — City -State- -Zip- Bohn Benton Institor strip or motion picture projector Built in rear screen or front pro)ection. RETENTION COMMUNICATION SYSTEMS. INC. RCSMSl projector uses Super 8 film and audio tape packed into single end- less loop cartridge. Film is advanced at speeds up to 7 frames per second, per- mitting single frame or rapid advance animation without blackout. RCS MS-2 IS similar to RCS MS 1 but with variable speed motion capability up to 24 fps. Available late 1971. SOUND FILMSTRIP PROJECTORS AUDISCAN, INC. Four models — all automatic, with con- tinuous loop 16(1)111 filmstrip and audio tapp in sealed r;»rtridge Built in screen. CHARLES 8ESELER COMPANY Model 505 has film and sound in maga- zine cartridges, automatic operation, built in screen. 35mm. packs In attache case. DU KANE CORP. Several models available. Cassette Super-Micromatic is automatic, 500 watt, 35mm. Super Micromatic is auto- matic or pushbutton, uses discs instead of cassette. 35mm. A-V Matic has built-in screen, sound on disc. Console style, 35mm. Automatic Flip-Jop comes What's easy to mount and comes in a roll Self Stick — by Colorlran Self Stick 85 converts daylight to 3200°K. Self Stick Neutral Density one stop Easy to mount and remove. Adheres by electrostatic action. Won't peel. Trims easily. Durable and fade resistant. Easy to store and transport in 48" by 50 foot rolls. $36.00 a piece Colortran Berkev *^ BerKey Colorlran -1015 Cholnul SI. >- IZJ Burb*nk,Calll.91S02« 213 843-1200 \sy M in folding case, sound on disc 35mn Mite E-Lite is manual, sound on dis<, budget price. 35mm. GRAFLEX DIV.— SINGER CO. Auto Vance Study Mate is a 35mm sii ,< gle frame projector with built-in screei Sound IS synchronized by audio cai ,.;; sette. Small size. Low price LA BELLE INDUSTRIES, INC. La Belle sound filmstnp projectoi come in three basic designs: Coune which IS a portable, continuous, t>a tery-operated projector with built-in S by 8" screen. Sentinel, which is large and designed for point-ofpurchase display, has an 8V," by 12" screen. Ti tor IS a front-projection model. Courie Sentinel and Tutor come in single-fram 35mm and 16mm versions. The latt^ uses La Belle's Commpak 16mm sigf and sound cartridge MC CLURE PROJECTORS. INC. Several models available using 35mrB" single frame filmstnp, disc and cassett ■* sound, automatic and manual advanct!''! OPTISONICSCORP. Mastermatic II is a 35mm single franV "* filmstrip projector with a built-in scree ^' utilizing a Unipak endless loop film an tape sealed and synchronized cartrldgi An optional responder unit is availably <^^ Both front and rear projection is poss ble. w STANDARD PROJECTOR & EQUIPMENT CO. Several models available using 35mr single frame filmstnp, disc and cas sette sound. Manual and automatic 0( eration. TEACHING DYNAMICS Synchronous sound, slide end filmstrl projectors. Automatic operation watt sound. ■M TD TM VISUAL INDUSTRIES Showoff/Soundoff 865 is a packagfr unit containing 35mm filmstnp projet tor, cassette player and self-containe* "■< screen. Manual operation. Also prti jects slides. AV-2200 Synchromatic is filmstrip projector with cassette syn sound in attache case. VIEWLEX. INC. Several models provide manual or auto matic advance, disc and cassett sound, single and double frame filrr. strip. Models for large and small aud ences. VI 35 is sight and sound "supei viewer" in plastic case with 5" x screen. VI 36 is automatic •7N SOUND/SLIDE EQUIPMENl a AUDIO VISUAL SYSTEMS AVS 500 combines Noreico tape playel and Ektagraphic projector with solic ( state programmer. 32 BUSINESS SCREEll lUHL OPTICAL CO. 200 watt projector for large audience se lUSCH FILM & EQUIPMENT CO. rh big screen sound cmeslide pro- m unit has 28" by 28" square . ■ ii^lass screen built in. :REATRON INC. inernasound Model 2000 combines hde projector, cassette tape deck and ync pulse generator into one integral nit. (ECISION SYSTEMS lodel 80 slide projector provides ran- om access for any of 80 slides within 1 . seconds. Carobeam model slide roiector has 1200 watt quartz lamp. ASTMAN KODAK CO. ktagraphic Carousel 35mm slide pro- !Ctors are available in several models iith such options as arc lamp, random Iccess, remote control, automatic fo- lussing, etc. t tlOPPMANN CORP. lodular slide projector offers a wide hoice of modules and accessories for •arious needs. lOWE FOLDING FURNITURE CO. loxco Sound/Slide portable rear-screen rejection unit uses 35mm slides and iUdio cassettes. Record/Playback and layback models are available. ^ALART/VICTOR alavox 35mm slide projector system 'ses Carousel projector, provides re- Drd and playback separately for each individual slide. J4AST DEVELOPMENT CO. Model 138-6 multiple dial system con- l-Ols Kodak RA 960 random access pro- fxtor. Also a wide variety of special ide projector control systems. I Imco. lound-onslide system for 2 x 2 slides ith accompanying sound discs. :IONTAGE PRODUCTIONS, INC. arrator 1000 is a synchronized ,3und/slide projection system utilizing arousel projectors fitted with a spe- fal record/playback unit into one pack- lie. ;OTIVA LTD. ,heaterama/one is a self-contained ' ar projection unit. I ■JESENTATION TECHNICAL AIDS Ijlgh-light triples light output of Kodak *3rousel. now there's a choice choice. The Royal 16mm Manual Models from $650.00 Unique features on both projectors: HIGH POWER LAMP TWICE AS BRIGHT Newly designed General Electric or Sylvania EJL200 W, 24 V Halogen lamps produce double the screen brightness of 1000 W Tungsten lamp. Won't blacken during entire 25-hour rated life, yet generates less heat than standard lamps. The Royal 16mm Self Threader MAINTENANCE TWICE AS EASY Fewer moving parts. All major parts (ampli- fier, film pull-down mechanism, and motor) are modular units which can be quickly re- placed with simple tools. Full year warranty on parts and labor. Royal projectors cost much less than competitive equipment when true Total Life Cost (purchase price plus 5-year maintenance) is figured. CONVERTIBLE TWICE AS USEFUL Standard Royal projectors convert to spe- cial power source and Marc 300/16 lamp or Colorarc 300/16 in minutes. The class- room projector can produce auditorium brightness for special shows, then go back to work in the classroom with the standard Halogen lamp. Conversion kit can be pur- chased with the projector, or added any time in the future. For further infornnation call or write Mr. Bob Roizman: Till: CAMERA MART INC. 456 W. 55tti ST, NEW YORK, N. Y. 10019 • (212) 757-6977 RENTALS SALES SERVICE flly/ August, 1971 33 RAPPAPORT EXHIBITS INC. Space Scan Duo is a styrene cabinet with polacoat screen on pedestal. Equipped with Carousel slide or Tech- nicolor continuous Super 8 projector. REALIST INC. Superlight system provides 2200 lu mens. Works with Ektagraphic projec- tors. SETCO AUDIO VISUAL INC. Synchromedia I combines Ektagraphic slide projector with Noreico Synchro- player for sound/slide sync programs. SPINDLER & SAUPPE Various Selectroslide 35mm slide pro- jector models offer random access, ul- tra bright light, dissolves, etc. TEACHING DYNAMICS Model TD 301 provides single frammg of Kodak Super 8 projector combined with automatic sync control on any re- mote control slide projector. TELEPRO INDUSTRIES, INC. Model RA 60 provides 6000 lumens, random access and other features. Works with 3'//' by A'/," and 2" by 2" slides. TAPE CASSETTE DUPLICATORS Put a professional f /.^ in your V*'^ projection room The new Noreico FP-1 6mm projector brings big theatre performance to any auditorium because it's built to the same rugged standards of performance demanded by professional motion picture theatres. Provides a brighter, clearer, steadier screen image. Lots of other features, too: • Packs a 2V2 hour film on one reel • Available with 9 different Noreico lenses including new zoom lens • Uses Xenon or carbon arc light sources — or can be purchased with 500 W ozone-free Xenon lamp house • Optical or magnetic sound • Runs forward and reverse • Adapts to automatic operation and remote conltrol /Vore/co MOTION PICTURE EQUIPMENT OUTSTANDING VALUE! Send coupon lor prices and literature. A No'lh Amoncan Philips Co'iior.ilion BS 2 Motion Picture Equipment Division One Philips Petkway, Monlvalo. Now Jersey 07645 (201) 391 -toco 'mk Ploaae »end lacta and prices on the new Noreico 16mm Pro- lettional Prolectora. ^ J FP-t6 with column-pedatlal D EL-S100 Portable model Mama/Tllla Portitle self conlilned Modtl CI SIOO for outdoof ihowlniv Srhnnl/rnrnpanii rihlbilt. Mclil hallt, etc. U^e^ incandetcfnl ligM VJ.IKP ritv f-.liitn ,'ip AMPEX CORP. Model CD 200, cassette to cassette, car duplicate up to 53 hour-long cassettes in one hour. AUDIOTRONICS CORP. Duplicates 3 cassettes from another, 4 from external source. DU KANE CORP. Duplicates 2 cassettes from another. INFONICS INC. RC-2 duplicates 4 cassettes from reel' to reel. CC-2 duplicates 4 cassette; from another. High speed. CS-2 dupli cates 8 cassettes. TELEX COMMUNICATIONS 235CS duplicates 9 cassettes. Higl speed. VIEWLEX, INC. Mark I Duplicator consists of maste and up to 8 slaves. Duplication time fo 60 minute cassette is 4 minutes. PROGRAMMERS AND PULSERS ARION CORP. Command performer uses digital sig nals to control unmanned operation c projectors and environments. COLUMBIA SCIENTIFIC INDUSTRIES Audion cassette sound synchronizer for remote control filmstrip or slide pa lectors. Model 370 uses four tones ti advance three projectors singly or i unison. Media Master 1200 has 13-ton ■>- controls for advances, dissolves. Cor trols up to four slide and one motio picture projector. DU KANE CORP. Recorder/Pulser Model 28A18 pre duces and duplicates tape cassettes ir r» corporating an inaudible 50Hz signt for automatically advancing slide o filmstrip projectors equipped for thi type of tripping. -^^ HOWE FOLDING FURNITURE CO. Coxco/Municator is a cassette recorded ;- which adds synchronized sound to filn strip and slides with subaudible pulse^ |>„ LA BELLE INDUSTRIES INC. Pla Matic IS a sound synchronizer h use with slide and filmstrip projector! %m 3M COMPANY Synchronizer uses 60Hz signal to trt slide projectors 34 MONTAGE PRODUCTIONS INC. Montage Audio/Mate synchronizes ( remote control slide, filmstrip and StC frame motion picture projectors virH Itiso cassette sound. BUSINESS SCREE r» NORTH AMERICAN PHILIPS CORP. iSynchroplayer synchronizes stripfilm and slide projectors, provides complete separation between narration and cue tracks. LCH 1000 PR records narration, inaudible pulses for sync sound. OPTISONICSCORP. Sound OMatic I is a programmer/re- corder to synch sound with any remote control projector. ORRTRONICS CO. Synchro-Recorder syncs remote con- trolled slide and filmstrip projectors. POLACOAT INC. Distributes Intermedia Systems' pro grammers, dissolve units. K-3 slide sound synchronizer and dissolve unit IS in one case. SPINDLER & SAUPPE INC. Model 780 provides automated control of three complete dynamic dissolve sys- tems plus nine auxilliary devices. Model 772Q Dynamic Que Dissolve is a multi- function dissolve and mini-programmer m a single package. Operates two slide projectors. I UNITED AUDIO-VISUAL CORP. 'UAV Cuemaster is a multi-media pro- I gram control console capable of punch- ng a 1000 cue show electrically in 90 I minutes. VIDEO EQUIPMENT i^MPEX CORP. IVPR series are one-inch helical scan I Videotape recorder/playbacks with ad- ■yanced capabilities. Color and mono- chrome. ^UDIOTRONICS CORP. Videopak is a series of TV systems for 1 variety of needs, including camera, re- ;order and monitor. PVR 707 is a VTR vlth optional electronic editing and :olor features available. MNCORD COMMUNICATIONS SYSTEMS Jolor and mono helical scan VTR and rV cameras. NTERNATIONAL VIDEO CORP. VC-600 is a one-inch color and mono- hrome video recorder. CALART COMPANY elebeam TV pro)ection system can be iperated either front or rear screen. iOTOROLA SYSTEMS INC. 'eleplayer transforms CBS-EVR cas- settes into TV signals for viewing on nonitor. PANASONIC VTR/CCTV lolor and mono VTR. TV cameras. Listen to our competitois for a cnatige. A careful study of the claims and counter-claims they make for their 16mm sound projectors will lead you to the purchase of our 16mm sound projectors. Two of our competitors have complex auto-threaders which are always in the film path. So there are adjustment, jam-up, and film access problems. Another competitor found an ingenious way to solve all this. He built a brand new machine without auto- matic threading. You may have trouble defining all of this as "progress". On the other hand, you can define as progress our new Super 1600. It has an uncomplicated, one-piece Automatic Safe Threader that never needs adjustment and works every time. It can't cause problems because it's moved out of the film path after It threads the leader . . . so it never even touches the film! Safe automatic threading. Tungsten-halogen lamp. The brightest, sharpest, most color-true picture ever. Room-filling instant- on sound. Stop-on-frame. And, of course, traditional Viewlex reliability. The Viewlex Super 1600 is the one you'll choose. Take our com- petitors' words for it. Or take our word for it. Write for a free brochure to Viewlex, Inc., Holbrook, N.Y. 11741. Dept. 5 VIEWLEX SUPER 1600 Automatic Safe Threading 16mm Sound Projector Where everything in AV happens. luly/ August, 1971 35 Fresh st for your old film Whatever the condition of your film, Rapid can repair, restore and rejuvenate it. No matter how scratched, brittle, oil-stained or dirty it is. No matter how badly spliced. Rapid can give it new life. That goes for color as well as black and white; 8, 16, and 35mm. What's more, after we've revitalized the film we give it a special protective coating that resists future damages. So why spend a fortune on new prints? Come to Rapid Film Technique and renew your old ones. Use handy coupon below to send ■ for your FREE Trial Certificate and see for yourself what dramatic effect rejuvenation can have ... on your films and on your budget. MAIL COUPON TODAY! RAPID FILM TECHNIQUE, INC. Dept. B, 37-02 27th St., Long Island City, N.Y. 11101 D Send me FREE Trial Certificate to test Rapid's rejuvenation process. n Send me FREE brochure, "Rapid Gives New Life To Old Film." n Please have a rejuvenation spe- cialist call me to discuss my film library and show me how to save money. NAME. COMPANY. AOORESS- CITY STATE. PHILIPS BROADCAST EQUIPMENT CORP EL 3403A/52 is a one inch VTR with Slow motion and stop action, mono- chrome and color with adaptor. TV cameras. SHIBADEN CORP. OF AMERICA Ml inn .incl color helical scan VTR, Ljriierds. VAN SAN ASSOCIATES Century 1000 series Is large size with room for A V control panels plus pnnted materials. Has lift controls, lights clock. SCREENS TV SONY CORP. OF AMERICA Videorover II is a completely portable battery-operated half-inch VTR system that can be carried and operated by one person. AV-5000 is a half-inch video re- corder that records and plays back in NTSC color and monochrome. EV-320 IS a one-inch color and monochrome re- corder which conforms to EIA TV signal standards. TV cameras and accessories. LECTERNS CHAMBERLAIN MFG. CORP. Amplivox lecterns and portable PA sys- tems come in a variety of models rang- ing from the 22 lb. Roving-Rosfrum up to the Sound Column lectern for large audience use. ORAVISUAL COMPANY Portable and fixed lecterns with many options, including ad|ustahle heiptit CHARLES H. BROTMAN Crystal Vision stretch screen conforms to different sizes, shapes for cocooi) ,.• and wrap around effects. COMMERCIAL PICTURE EQUIPMENT CO. Fast Fold front and rear projection screens in all sizes. DA LITE SCREEN CO. Projection screens in many sizes and surfaces. Model B has automatic ten- sionizer and magnetic attachment to prevent keystoning. Picture King, at 64 j sq. ft. IS the largest portable tripod screen available. DRAPER SHADE & SCREEN CO. Full line of sizes and surfaces. EASTMAN KODAK CO. Ektalite 40" by 40" screen is made of aluminum foil laminated to fiberglass s-. shell. Can be used in full room light. HOPPMANN CORP. P-2 portable rear projection screen sys torn displays 16" by 24" image. CPS 48 THERE'S NOTHING FINER THAN POLY-CONS POLYETHYLENE CONTAINERS P,il, #255 205.) LARGEST SELECTK OFSTOCJ COLORS Or/ginal . . • Hinged lid. • Unbreakable Polyethyl • Moisture-proof, dust-proof, • Fit standard storage containers. • Available with plain or custom printed labels. 2 Sizes . . . No. 1: 1'/-." X 1'/?" In red, yellow, blue, green, orange, magenta, white, turquoise, pink, brown, black and natural. No. 2: I'/p" X 2" In red, yellow, blue, green, pink, black and natural RICHARD MANUFACTURING CO. 5914 NOBLE AVE.. VAN NUVS. CALIF. 36 BUSINESS SCREEh lit ulti media console provides display oni a variety of projection devices jused within. NOX MFG. CO. jll line of sizes and surfaces. 3LAC0AT INC. ide range of rear projection screens ■ r portable and permanent applica- CABINETS, STANDS, STORAGE & CASES DVANCE PRODUCTS CO. TR cabinets provide room for recorder, •=ra, tapes, cables, tripod and other lies. Also, Pixmobile series of ta- . s and stands. 4CK C. COFFEY CO. '■' variety of storage cabinets and is for A-V equipment. Luxor 700 is bile VTR console. OLUMBIA SCIENTIFIC INDUSTRIES lulti media stand for Carousels per- iits two or more images on same :reen with perfect registration. IBERBILT PHOTO PRODUCTS ver 100 cases available custom made K various types of audio visual equip- lent. iRUBER PRODUCTS CO. /heelit folding carts transport quipment, including VTR. AV lEUMADE INDUSTRIES, INC. torage cabinets and mobile stands for udio visual equipment and materials. ELIANCE FOLDING CARTON CORP. .udiovisual packaging for cassettes. Imstrips. FSCAl holds four 2" film trip cans and cassettes in rattle-free ilastic case. CHUESSLER CASE CO. ilm shipping cases of domestic fibre ; ith steel corners. Various sizes avail- ble. VELT/SAFE-LOCK INC. rojection stands and cabinets. ;i. WILSON CO. Ilobile cabinets for housing motion pic- jre, slide, stnpfilm and video equip- lent. Mobile VTR center stores cam- ras, tripods, tapes, monitor and well s VTR in mobile storage cart. FILM HANDLING EQUIPMENT lARWALD COMPANY eries 70 is a high speed film inspec- on machine which comes in a great anety of configurations for various lab nd film library uses. •35 MM FILMSTRIP witii interchangeable programs: ^a/ LA BELLE COURIER' I Completely portable — rechargeable battery — instant play. LA BELLE SENTINEL 35 TV like, self contained for small groups or in carrels • l6 MM FILMSTRIP Featuring 3 WAY COMMPAK Car tridge interchangeable in "16" Kir ^ Continuous loop visuals with con- tinuous loop sound permanently synchronized; slip-in and show. ... no rewind ... no turnover. LA BELLE COURIER 16 Portable — take to audience. AC operation — COMMPAK Cartridge. LA BELLE SENTINEL 16 Self contained, place where needed. COMMPAK Cartridge. ^^ LA BELLE TUTOR 16 Projected image for groups. COMM- PAK Cartridge. •sight/sound SYNC Adds sound and activates visuals for remote control filmstrip or slide projectors: LA BELLE PLAMATIC 83 Compact — ideal for built m appli- cations. Continuous loop tape sound. audio/visual equipment • ••the right answer to your problem In communications, audio/visual is the current magic word ... be it a sales story, assembly instruction, employee indoctrination, employee training, worker guidance, public information, or the new dimension in education. Just having pictures and sound is not enough . . . there must be a dramatic, convincing presentation . . . and that presentation needs proper "audience- rated" dependable equipment. LaBelle offers a reputable line of reliable audio/visual equipment. Descriptive literature is free. Contact V. M. Ivie, Manager, Audio/Visual Sales, LaBelle Industries, Inc.. 502 S. Worthington Street, Oconomowoc, Wisconsin 53066. LA BELLE Industries If it's LaBelle, there's a good reason u uly/AuguSt, 1971 37 ENROLLMENTS NOW BEING ACCEPTED FOR THE SEPTEMBER 1971 FILM PRODUCTION WORKSHOP IN THE GIANT REDWOODS Of NORTHERN CALIFORNIA THE ONLY INTENSIVE TWO-WEEK COURSE IN PROFESSIONAL FILM MAKING - TAUGHT BY PROFESSIONAL PRODUCERS DI- RECTORS, CAMERAMEN, SOUNDMEN AND EDITORS. A "hands on" course, where students "learn by doing" — working with professional production equipment under the close guidance of experienced film makers. CINEMATOGRAPHY, SOUND RECORDING, LIGHTING, EDITING, DIRECTION for all types of 16mm films; Television, Educational. Industrial, Travel, Documentary, etc. 12 days, 10 hours of training each day — 120 total hours. All equip- ment, film, room and board included in the low tuition fee. SEPT. 820 '97'^ TOTAL COST: $495.00. Wnte or phone now for dela.ls and enrollment application Wr. James T.FIocker, D.reclor, Film Production Workshop, CAMP LOMA MAR, LOMA MAR, CALIF 94021 Phone 415^8/9-0710 J^' Cassette > Super Micromatic The Biggest Show on Earth... ...Your audio-visual presentation. Nothing could be more impor- tant than telling "your story" effectively, efficiently and eco- nomically. Simple automatic synchronization of tape cassette and filmstrip. DuKane auto- matic sound filmstrip projectors for your big show. SEND FOR FREE LITERATURE DuKaive CORPORATION AUDIOVISUAL DIVISION Di'pl BS 71, St. Ch.irlc», III. 60174 . coming soon: Th r i f t F A X ANIMATION STAND — an effective money-saver . . . precision Ht low-budget price. Advance information? Ask us! Meanwhile, FAX is your Thrift- source for ANITvlAriON DISCS FAX MAGNABARTt DE LUXE 12/16 FIELD DISC (illustrated) is $135 12 field Discs, too. at $115 Write for national dealer lists. And for your convenience we stock: • Acme Punctied Animation Cells • Acme Punctied Animation Paper • Peg-Bars • Ink & Paint Boards Icll us your Animation needs and we'll suppty youl Need technical information? Ask CK Disnryito Hub'i.^fd Hunt FAX COMPANY 475 S S'nia AniK Av» . Paiadana, Calif 91107 71]/6Sl-]0«4 /nfprai/od dao/ert — wfifa todayl PAULMAR INC. Automatic self threading inspection an< cleaning machines for film libraries. MICROPHONES ELECTRO-VOICE INC. 635A IS a popular model for PA and cordine work (I SHURE BROTHERS INC. Full line of microphones for profe: sional recording and PA work. REELS AND CANS COMPCO CORP. All steel 16mm reels and cans. GOLDBERG BROS. Flexible 8 and 16mm reels and cans. PLASTICAN CORP. Slide frames provide orderly storing o slides. 20 slides in flexible plasti frame fits standard looseleaf bindei Filmstrip cans and labels. ; PLASTIC REEL CORP. j PlioMagtc plastic reels, cans and shiptl ping cases, etc. RICHARD (MANUFACTURING CO. Polyethylene PoiyCon filmstrip cor tamers with hinged lids in many color; Several sizes available. TAYLOREELCORP. Full line of metal reels and cans. SPECIAL PURPOSE EQUIPMENT 38 BUHL OPTICAL CO. Standard wide angle, zoom and ana morphic lenses for various projectors Also mirrors, lens attachments. CHRISTIE ELECTRIC CORP. Xenolite lamp provides ultra brigh ; images when used with various type: i of projectors. CHARLES MAYER STUDIOS Hook N Loop presentation boards in 2* colors hold heavy and dimensiona Items as well as flat visual displays. OPTICAL RADIATION CORP. Cine 16 makes possible 16mm presen tations at light levels previously obtain able only with 35mm projectors. PRESENTATION TECHNICAL AIDS PI A Pe.icock IS .1 continuous 16mr» film looping mechanism to set astrtdn an 16mm projector. BUSINESS SCREEK reference shelf , neuj i from the manufacturer of America's most versatile line of audio-visual packaging... the M-3. Designed to meet the demands of todays canned" presentation. A sturdy corrugated- board mailer that will safely and conveniently carry your pre- programmed cassette & filmslrip presentation. Available in any quantity. Filmslrip and Cassette Albums. The FSCA-1. > ' "HoldsBd "2") or 4(2")filmstrip "cans and 4 cassettes rattle-free in a rigid plastic tray. Heat sealed vinyl cover over heavy board guarantees durability. The FSCA-2. Holds up to 6 cassettes and 12(lVi")filmstrip cans within iwo plastic interlocking trays for all-around dust-tight protection. Covered vi/ith durable plastic coated, water repellent leatherette wrapped over rigid board. Custom imprinting and colors available. For more information on our exciting line of cassette albums, write or call: RELIANCE FOLDING CARTON CORPORATION Plastics & Paclmpan> has pub- lishcil a new source bcxik. Z,/.i,'/" o'ltl Color 0/ Siitall Laiiipy, for illuminat- ing engineers and designers. The new volume contains a dis- cussion of light sources, data on one- point sources, lens luminance, instru- ment lighting and three sections on ei>lonmetry. Copies are availahle at $14 each from GK's Minialiirc Lamp Dei>l. No. .1H2. Nc-la Park, C level and. Ohio, 44112. NASA Film List Updated N.ilional .\eron.iuties anil Space Ad- ministration has updated the NASA Film List with several new titles on unmanned spacecraft. The booklet ex- plains how to borrow films and lists the sources for them. Write NASA. Educational Proi;rain.\ Di\i.<,ion. Washin^ion. D.C. 20546. Filming TV Images ArrHlex C ompan\ of America has issued a newly revised Technical Data Sheet. No. A-17-.^7I, which describes the technique of suppressed field Kin- escope recording with Arriflex 16mm cameras. The data sheet describes the basic principle involved in reducing the 60 fields a second of a TV display to the 24 frames a second required for for motion pictures. Write Arrifle.x. 25-20 Brookhn-Qtwens Expressway West. Hoodside. N.Y. 11377 Picture Archive for Creative Use A new edition of the Bcttmann Port- able Archive has been published. Containing 2M pages with .^.669 illus- trations. completeU indexed and cross- referenced, the Portable Archive pro- vides "pictures for ideas and ideas for pictures" of interest to film producers and others in the creative arts. Avail- able for $15 from Bcttmann Archive. 136 East 57th St.. New York. N.Y. 10022. Silver Recovery Booklet Eastman Kodak Company has issued a four-page brochure on "The Second Cieneration Kodak Silver Recovery System." It is designed to pinpoint the reasons for recovering silver from spent photographic processing solu- tions. Available free from Eastman Kodak Department 4I2L. Rochester. N.Y. 14650. Ask for Kodak Publi- cation P7-549. Reeb's 8MM facilities aren't just talk. We'll take cane of your needs right now How do you want your 8MM ? Super or standard ■" Color or black and white? Optical or contact printed ? Silent or sound ? Magnetic or optical track ■' Do you need connplete lab work or just loading ? How about titles ' Music ? Optical effects ■" Reela does it. Our facilities are the most sophisticated in the world . . . in layout, in equipment, in techniques. To top it off. all 8MM loading is done under "clean room" conditions. Send your order now. Or if you want further information, write for our new price list to Dept. 007 Reela Film Laboratories, 65 N.W. Third Street, Miami, Florida 33128. MOdQ FILM LABORATORIES,INC. A Dinsion o( Womeico Enletpnses, Inc. Phone (305) 377-2611 New York (212) 279-8555 or call Reela in Miami. July/August, 1971 39 NAMES & ADDRESSES A V t CORPORATION 250 W. S4lh St. New York. NY. 10019 ADVANCE PRODUCTS COMPANY 2300 E. Oou(las Ave. P 0. Bo> 2178 Wicnilj. Kmsas 67201 ALLIED IMPEX CORP. 168 Glen Cove Rd Carle Place. NY 11514 AMERICAN OPTICAL CORP. Egsert Rd Buffalo. NY. 14215 AMPEX CORPORATION 2201 Esles Ave. Elk Grove Village, III. 60007 ARION CORP. 825 Boone Ave. N. Minneapolis. Minn 55427 ARRIFLEX CORP OF AMERICA 25-20 Brooklyn-Queens Expwy W. Woodside, NY. 11377 AUDIO VISUAL SYSTEMS. INC 2857 Elm Street Denver, Colo. 80277 AUDIOTRONICS CORP. 7428 Bellaire No. Hollywood, Calif. 91605 AUDISCAN. INC. 1414 130th St., N.E. Bellevue, Wash 98004 B BELL S HOWELL CO. Video « Audio Products Div. 7100 McCormick Rd. Chicago. III. 60645 CHARLES BESELER CO. 219 S 18th St. East Orange, Calif. 07018 BLU-RAY. INC. Essex, Conn. 06426 BOHN BENTON INC 110 Roosevelt Pla/a Mineola, NY. 11501 CHARLES H. BROTMAN 201 E. 36th St. New York. NY. 10016 6RETF0R0 MFG. CO. 3591 25th Ave. Schiller Park, III. 60176 BUHL OPTICAL CO. 1009 Beech Ave Pittsburgh, Pa. 15233 BUHL PROJECTOR CO. 1776 New Highway Farmingdale, NY 11735 BUSCH FILM & EQUIPMENT CO. 214 S Hamilton Saginaw, Mich 48602 THE CAMERA MART, INC. 456 West 55th St. New York, NY 10019 CBS ELECTRONIC VIDEO RECORDING 51 W 52nd St New York, NY 10019 CHAMBERLAIN MFG CORP. 5740 N Tripp Chicago. Ill 60076 CHRISTIE ELECTRIC CORP. P 0 Box 60020 lot Angelet, Calif. 90060 JACK C. COFFEY CO., INC. 104 Lake View Ave. Waukegan. Ill 60085 COLUMBIA SCIENTIFIC INDUSTRIES CORP P.O Boi 6190 Austin, Te«. 78702 COMMERICAL PICTURE EQUIPMENT Co 5725 N. Broadway Chicago, III. 60626 COMPCO CORPORATION 1800 N. Spaulding Chicago, III. 60647 CONCORD COMMUNICATIONS SYSTEMS 1935 Armacost Avenue Los Angeles, Calif. 90025 CREATRON 32 Cherry Lane Floral Park. NY. 11001 DA-LITE SCREEN CO., INC. Box 629 Warsaw, Ind. 46580 DECISION SYSTEMS, INC. East 66 Midland Ave. Paramus, N.J. 07652 DE JUR AMSCO CORP Northern Blvd. at 45th SI. Long Island City, N.Y. 11101 A. B. DICK CO. 5700 Touhy Ave. Niles, III. 60648 DRAPER SHADE * SCREEN CO. Spiceland, Ind. 47385 DuKANE CORP. Audio Visual Div. St. Charles, III. 60174 EASTMAN KODAK COMPANY 343 State Street Rochester, NY. 14650 ELECTRO-VOICE, INC. 600 Cecil St. Buchanan, Mich. 49107 FAIRCHILO CAMERA & INST. CORP. 74 Mall Drive Coinmack, NY. 11725 FIBERBILT PHOTO PRODUCTS 601 W 261h St. New York, N.Y. 10001 GAF CORP - AV PROD. DIV 140 W 51st St. New York, NY 10020 GOLDBERG BROS . INC. P 0 Box 5345 Denver, Colo 80205 GRAFLEX, INC. 3750 Monroe Avenue Rochester, NY 14603 GRUBER PRODUCTS CO. P 0 Box 5556 loledo, Ohio 43613 H N THE HARWALD COMPANY 1245 Chicago Ave Evanston, III 60602 KARL HEIT2, INC. 979 Third Ave. New York. N.Y. 10022 HONEYWELL. INC Photographic Products Div. P.O Box 1010 Littleton, Colo. 80120 HOPPMANN CORP 5410 Port Royal Rd. Springfield, Va. 22151 HOWE FOLDING FURNITURE, INC. 360 Lexington Ave. New York, NY. 10017 INFONICS 1823 Colorado Ave. -<^nU Monica, Calif. 90404 INTERNATIONAL AUDIO VISUAL 119 Blanchard St, Seattle, Wash. 98121 INTERNATIONAL VIDEO CORP. 675 Almanoi Ave. Sunnyvale, Calif. 94086 J-K THE KALARl CO.. INC, Plamville, Conn. 06062 KNOX MFG. CO. 9715 Soreng Ave. Schiller Park, III. 60176 L-W PHOTO, INC. 15451 Cabrito Rd. Van Nuys, Calif. 91406 LA BELLE INDUSTRIES Oconomowoc, Wis. 54066 LAFAYEHE INSTRUMENT CO. Box 1279 Lafayette. Ind. 47902 M 3M COMPANY Visual Products Div.. 3M Center P 0. Box 3344 St, Paul. Minn. 55101 MPO VIDEOTRONICS 222 E 44th St. New York, NY, 10017 MAST DEVELOPMENT CO. 2212 E. 12th St. Davenport. Iowa 52803 CHARLES MAYER STUDIOS 140 E. Market St. Akron. Ohio 44308 McCLURE PROJECTORS, INC. 1215 Washington Ave Wilmelte, III. 60091 MONTAGE PRODUCTIONS 19 W 27th St New York. NY 10001 MOTIVA LTD. 87-73 Kingston Place limilca. NY. 11432 NEUMADE INDUSTRIES. INC. 720 White Plains Rd. Scarsdale. NY. 10583 NORTH AMERICAN PHILIPS CORP. 100 E 42nd SI. New York. NY. 10017 OPTICAL RADIATION CORP. 2626 S. Peck Rd. Monrovia. Calif. 90016 OPTISONICS CORP Montgomeryville, Pa. 18936 ORAVISUAL CO. P.O. Box 11150 SI. Petersburg. Fla. 33733 ORRTRONICS INC. P 0 Box 854 Toledo. Ohio 43601 ^ ^ PAILURD. INC. 1900 Lower Rd. Linden. N J. 07036 W A PALMER FILMS. INC. 611 Howard SI. San Francisco. Calif. 94105 PANASONIC VTR CCTV 23-05 44 Rd. L.I., N.Y. 11101 PAULMAR. INC. 464 Central Ave Norlhlield, III. 60093 PHILIPS BROADCAST EQUIPMENT CORP. 1 Philips Parkway Montvale, N.J. 07645 PLASTICAN CORP. Box 157 Butler, N.J. PLASTIC REEL CORP. OF AMERICA 604 C Commercial Ave. Carlstadt, NY. 07087 POLACOAT, INC. 9750 Conklin Rd Blue Ash, Ohio 45242 PRESENTATION TECHNICAL AIDS 630 9th Ave New York, NY. 10036 PRO-GRAMO. INC 44 W. 44th St. New York N Y 10036 1 I Q-R RAPPAPORT EXHIBITS INC 3608 Payne Ave. Cleveland. Ohio 44114 REALIST INC. 16288 Megal Drive Menomonee Falls. Wis, S3051 RELIANCE FOLDING CARTON CORP. 108-18 Queens Blvd. Forest Hills. NY. 11375 RETENTION COMMUNICATIONS SYSTEM 2 Penn Pla/a New York. NY. 10001 40 BUSINESS SCREEN the PolyGlide Cassette There's a world of difference in cassettes — and the new POLYGLIDE system proves it. New POLYGLIDE features a unique, patented platform that provides the smoothest run- ning, most trouble free cassette ever made. Hearing is believing, so call or write for a free sample and further information. Write Mr. H. Henry. Polymer Processing Inc. Lenoir, North Carolina 28645 or call (704) 758-5171. t/ POLYMER PROCESaNGiNc. Lenoir, North Carolina 28645 A division of Broyhill Industries uly/August, 1971 41 Otrptetkreeis/ ^ ^ cans and cases all landed ma|)or Hollywood roles. (And our brother-in-law Isn't even a producer.) A number of mjjor Hollywood sludlot are using Plio-Mjglc platlic reel*, cant and cases. Almost exclusively. Why? Because our Plio-Magic plastic protects better than metal. Highly resilient, it can withstand impact that metal can't. Thercs no bending. No denting. No. damaged film. Hollywood liked that. They also liked our four positive locks. To keep the cases securely closed. And our foam packing. To keep the reels from rattling. Hollywood, you might say, has gone plastic. Can the rest of the country be far behind? We make a complete line of quality accessories for film handling. Write us for our catalog. Plastic Reel Corporation of America, j 640 So. Commercial Ave., Caristadt, N.J. 07072. ■ Someday/ youll wind up with plastic. RHEEM MFC. CO. 5922 Bo»rt:colt Awe. Los Angeles, Calif. 90016 RICHARD MANUFACTURING CO. S9I4 Noble Ave. Van Nuys, CalK. SCHUESSIER CASE CO. 2020 w SI Paul Ave. Chicago. III. 60647 SETCO AUDIOVISUAL, INC. 440 St. Vincent Ave. St. Louis. Mo. 63199 SHIBADEN CORP. OF AMERICA S8'25 Brooklyn-Queens Expressway Woodside. NY. 11377 SHURE BROTHERS, INC. 222 Hartrey Ave. Evanston, III. 60204 SONY CORP. OF AMERICA 47-47 Van Dam St. Long Island City. N.Y. 11101 SPINDLER & SAUPPPE, INC. 1329 Grand Central Ave. Glendale. Calif. 91201 STANDARD PROJECTOR & EQUIPMENT CO.. INC. 1911 PicKwick Ave. Glenview, III. 60025 VAN SAN ASSOCIATES 32 S San Gabriel Blvd. Pasadena. Calif. 91107 TEACHING DYNAMICS DIV. OF JETRONICS INDUSTRIES Mam & Cotton Sts. Ptiiladelphia. Pa 19127 TECHNICOLOR, INC. P.O. Boi SI 7 Costa Mesa, Calif. 92627 TECHNIFAX CORP. 20 First Avenue Ctiicopee, Mass. 01020 TELEPRO INDUSTRIES INC. Cherry Hill Industrial Center Cherry Hill, N I 08034 TELEX COMMUNICATIONS DIV. 9600 Aldrich Ave. Co. Minneapolis, Minn. SM20 u-v T M VISUAL INDUSTRIES, 25 W. 45th St. New York, NY. 10036 TAYLOREEL CORP. 155 Murray St. Rochester, N.Y. 14601 INC. UNITED AUDIOVISUAL CORP. 6410 Ventnor Ave. Ventnor, N.J. 08406 VIEWLEX, INC. Veterans' Memorial Hy«y. & Broadway Holbrook. L.I , NY 11741 W-X-Y-Z WELT SAFE LOCK, INC. 870 W. 25th St. Hialeah, Fla. 33010 H. WILSON CORP. 555 W. Taft Drive South Holland, III. 60473 MUSIC AND SOUND EFFECTS: Essential tools of the professional Film Media Producer I "MAJOR" offers you a full 73 hours of background production music for titles, bridges, background for scoring, editing, recording and dubbing music for your: • DOCUMENTARIES • COMMERCIALS • TV FILMS • FEATURE PRODUCTIONS • SLIDE FILMS • INDUSTRIAL FILMS • ANIMATION • SALES PRESENTATIONS "MAJOR" speciolizes in sound~you get exceptional technical know-how and beautifully recorded origi nal music on LP records or 'j-inch tape, or on 16 or 35mm Mag. Tape ready for a mix. IMPORTANT: "Major" owns its ov»n copyrights on all produtlior mood music in its library. World righli available to you on i. compldely sound \tgt\ basis Ra-racording rights on a "per s*Uc tion" basis or "unlimited use" flat fee arrangement. FREE WRITE fOR tSSPAGE CATALOG TO THOMAS J. VALENTINO, INC. 150 W. 46 St., New York 10036 (212) 246-467! 42 BUSINESS SCREE k. K picture parade REVIEWS AND PREVIEWS OF NEW VISUALS orth Carolina Lures isitors With Theatrical Film Ik- Stale iit Norlti Carolina, which (lis ilscif ihf (.iooillicsi l.aml. has Hirisorcd a film of the same name to low the rest of the country what s talkiny ahout. The ten-minute short opened in at IS United Artists Showcase !en at recent premiere in New York: "irl Lenz. president, and Si Perry, trical Distribution Manager. Mod- n Talking Picture Service, with Robert organ. Attorney General. State of orth Carolma. Theatres in New York, Production was by Tom Hilderbrand in associa- tion with Cirady Jeffreys Associates. Distribution of the theatrical film, as well as a longer 28-miniite version, is by Modern Talking Picture Service. The phrase The Goodliest Land is borrowed from a booklet published in England in 1584. Describing what is now the eastern region of North Carolina, authors Phillip Amadas and Arthur Barlow called it "the goodliest laml under the cope of heaven." North Carolina's Travel and Pro- motion Division hopes the film will lure a goodly passel of Yankees down to visit the Old North State, for. as one of its officials jocularly remarked at a New York premiere, "One Yankee visitor is equal to a whole bale of cotton, and is twice as easy to pick."' Kohlerand House Beautiful Join Forces to Plug Baths K.i>hler Co.. the plumbing manufac- turer, and House Beautiful Magazine. ha\e teamed up to produce a 17- minute bathroom modernizing movie called The Bold Look in Baths. The film features "sensibly beauti- ful" baths that combine Kohler's new colors, new fixtures and new fittings with an imaginative array of decorat- ing ideas. Seton Lindsay. House Beautiful's Bath and Beauty editor, and Patricia Ciuinan. Assistant to the Publisher, narrate the movie and provide "wom- anly insight into decorating magic." Alderman Studios at High Point, North Carolina, handled the produc- tion. The film is available to group audiences on free loan from J. L. Bordeau. Kohler Co.. Kohler, Wis. 53044 New Short Subject Reel for Theatres The fifth issue of Theater Cavalcade, a short subject scries produced by Association-Sterling Films, is now playing in theatres across the country. The 12-minute film uses a newsreel format in presenting six sponsored informational segments on ecology, sports, education, safety, tourism and science. The Linguist. Crashing through language barriers is a snap for the handsome, new Mastermatic II 35mm f ilmstrip projector. Ever try to make a sales point to a roomtui of brokers with a filmstrip that talks Distributorian? Forget it' They talk languages as different as Latin IS from Swahili Or Elementary from High School Level English Imagine how great you'd feel walking in to give a presentation confident that the voice track on your filmstrip will talk in the idiom of that particular audience That confidence is what Mastermatic II is all about And Unipak '*' is the heart of it Unipak is tfie nifty little snap-in cartridge that holds the 35mm filmstrip (a continuous look of up to 200 frames), the audio track subcartridge (with a continuous loop of up to 30 minutes), and the prism mirror. And that's the whole ball of facts! Nice thing is that the audio track snaps right out so you can snap in the track that talks in whatever language or level your audience understands tiest And look, no hands' You never touch the film or the audio tape so both of them last as long as you have audiences to show them to. More'' Mastermatic II has all solid state, plug-in circuits so you can flip it on and go Now No warm up. And IC's for reliability. And a big, bright 500 watt lamp so both front and rear projection is clear and sharp from any angle in the room And a frame lock to hold the picture where it belongs. And separate advance and hold frequencies for response and restart so you can program pauses to suit your presentation to your audience And a more efficient cooling system And a jack for optional remote control. And. just for show, a really great looking slimline case that says a lot about your presentation before you even start And you thought our Mastermatic I had everything a 35mm filmstrip sound projector needed Write now for Mastermatic II specs. They'll prove our point In your language Optisonlcs Corporation Montgomeryvllle, Pa. 18936 THE MASTERMATtC^j 11 Projector is covered by issued and pending U.S. and foreign patents Li: ly/August, 1971 43 picture parade niinui-il The new series, which is made avail- jhle 111 theatres wilhoiil charge, lells alvxil A\er\ Island, a wildlitc pre- serve-; ihe tirsi women's jiolf classic: ihe huildini; *>f .1 schoolhous.- in In- donesia; (he -4()ih anniversary of th^; rimpire Stale Building; a spectacular achievement in railroad construction; and a dramatic auto sal'et\ demonstra- tion. "Circuits, independents and booking sjnices ha\e praised I Inai.r Ciivol- rtulf. because ol its entertainment and informational content." Robert Fine- hout, Association-Sterling Vice Presi- dent, said. "We intend to produce several a year to help fill the short subject gap that theatres are faced with. We expect to have a sixth issue by Jiily I and other issues in rel-'asj in the fall anil winter " Harlem Prep Documentary Acts As Fund Raiser Sici> hi Step, a documentary film based on the innovative Harlem Pre- paratorv School, is now being shown to group audiences and on tele\ision under a grant from Standard Oil C i>m- pany (New Jersey). The half-hour motion picture was shot on location in various classes in progress in the schiwl. al Vassar Col- lege in Poughkeepsie. New York, where one H.irlem Prep graduate is siuiKing. anil in homes and streets of Harljm. Included in the tootage are scenes Irom the 1470 cmnmencement exercises, which were held in the street at the busy corner of Seventh Avenue and 125th Street, in Harlem. RROTHERHOOI try once again. The next step is 1 excel in a course of study which va^P require going all the way hack obi.iin basic skills The film was produced by Zch ■ Associates, a New York adverlisii :< agency. It is expected to become important part of Ihe fund raisin activities, in addition to serving as | vehicle to spur the development lAt." similar schools in other areas. DisU< # bution is being handled by Model Talkine Picture Service. « Harlem Prep students pictured in new film. The title of the film, which is also the title of the school song, refers 10 the steps the students — almost all of them former public school dropouts — must make to fulfill the collective as- pirations of ghetto youths who have found new goals at Harlem Prep. The first step, of course, is to decide to Peace Corps in Colombia ( lialUtt^:c III Colombia is an hone film about Peace Corps work that intended to communicate to a youi qneslioning ;iudience of college Sli dents, particularly in agricultui schools. It shows volunteers working in cri and cattle development pro gran sponsored by the Colombia govet ment. Most of the commentary is I the volunteers, themselves, whocxpre personal feelings, both positive afl"" negative, about their work. Scope Productions. Tampa. Florid made the 2X-minute color film for tl '^' Peace Corps. It was produced, direct' and photographed by Scope's ialeni> partners. Jack Cosgrove and It Keverleber. ^ EXPERTISE ... in craftsmanship, service and quality factory parts. Century is America's oldest and most reliable zoom lens repair specialist. For over twenty years, our high inspection standards and quality testing have satisfied leading professionals in the industry, such as Columbia Studios, MGM, 20th Century Fox, Universal Studios, The National Geographic Society and U.S. government. Century's huge 2500mni optical collimator, the largest in the industry, and three separate resolution tests on every lens will work for you, by providing ultra sharp images. Our efficiency allows minimum tune loss with repairs accomplished in as little as eight hours in our plant. Our technicians are fully experienced with Angenieux. Rank Taylor Hobson, Berthiot and all other motion picture and TV lenses. We guarantee to equal or exceed factory specifications. Send your equipment now or phone for further information. Century Precision Cine/Optics infif.l Hiiih.inK nivd , N01II1 Mcllvwood, C.ilifoini.i 91601 ,/ (?13) 766 3715 44 BUSINESS SCREI lighways to "Nourish the pirit and Refresh the Senses" Washington-based highway lobby IS sf>onsorcd a new film. The Oihcr tu I of Freedom, extolling the high- .i\s as "outlets for man's individual- 111 by permitting the return to nature, ) nourish and spirit and to refresh the rises." \ arious sequences show highways as nn iding "the ability to move freely lo exchange ideas, to travel across ii.se United States wherever and licnever we want . . . the other face I Irecdom." piinsor of the film is The Road imation Program. Inc. (TRIP). hith strives for a wider appreciation t highways on the American scene. was produced by Vision Associates. ew York, and is being distributed y Association-Sterling Films, Inc. olvo: Scandinavia's rgest Industrial Complex he Volvo people, who make those ivedish automobiles, have sat for leir motion picture portrait. The 12- inute color documentary, called This Voho. is available on free loan lo •oup audiences through Modern alking Picture Service. It will be news to many Americans at A. B. Volvo makes more than cars lot more. It is .Scandinavia's largest dustrial complex, manufacturing licks, buses, industrial machinery, rm and forestry equipment, track shicles. marine engines and out-drive lits, and jet aircraft engines. The emphasis in the film is on aftsmanship and the optimum work- g conditions of Volvo's 34.000 em- oyees. "Volvos are driven by people," ys the corporate philosophy, "so ey must be built by people." Mithwestern Bell Features Jmic in Long Distance Short hat's Rich . . . And a Little About mg Distance stars TV entertainer ich Little is a series of impersona- >ns demonstrating how new telephone uipment enables customers to dial I types of long distance calls. Little, e one-man cast, makes and receives Jls in guise of Jack Benny. Bing wsby. Ed Sullivan and others. Bill Stokes Associates. Dallas, pro- iced the 28-minutc color film for uthwestern Bell Telephone Co. Front Projection? Rear Projection? BOTH with POLACOAT PORTABLE SCREENS TWINSCREEN is a portable, sturdy aluminum frame unit which slides together with no tools, nuts or bolts. Separate front and rear projection screens snap onto frame. Legs adjust to four different heights. Entire unit fits into handy case for carrying and storage. MULTI-MEDIA IS PART OF THE POLACOAT PICTURE ALSO!! Nnw a wide range of dramatic visual effects are available for Educational Programs • Continuous Displays • Sales and Training Programs • Business Meet ings using INTERMEDIA SYSTEf^S' multi media D-10 Control Console ^nd R'7 Dissolve Unit distributed by Polacoat. Inc. DtO Control Console Dissoli/n If audio-visual Is in your business picture . . . Polacoat. Inc. is definitely in focus. Rear/Front Projection Screens Multi-Media Programming POLACOAT, Inc. 9750 CONKLIN RD. CINCINNATI, OHIO 45242 BTJ-HL . . . WHERE CUSTOIVt LENSES ARE STANDARD IMAGE AMPLIFIER FOR KODAK . SUPER "8's" An economically priced auxiliary lens, works with 22mm prime lens ot many Kodak Super "8'* projec tors lo produce double the image size m a restricted area. Easily installed with- out special tools. WIDE ANGLE - REAR PROJECTION No slide reversing required with Buhl R P. internal' mirror optical system With two R.P. lenses, short throw dissolves are piac- tical without excessive key- stoning. \jj^' "THE PROFESSIONAL'S CHOICE' Buhl uniti/ed HI LITE Pro lectof and Optical System, engineered lo utilize full 1.200 wall output. Peak performance and brilliant screen images 3.000 honest lumpns. Contact Buhl for Complete Technics/ Details BUHL OPTICAL COMPANY 1009 Bnch Avenue Pittsburgh, Pa. 15233 Phone (4121 3210076 BXJHL Ifs about time! And quality loo Even though speed and availability are our specialties. Quality has made us Southern Cali- fornia s leading processor of news film Were big enough to employ the latest technological advances - small enough so that you II know us all by name. And our 168 hour work week means right now service. '. Super 8 and 16mm Ektachrome Original and Print Service. Z. Force processing, low contrast and underdevelopment sel^'ices IJ Full range of production facilities We will be glad to handle your personal or professional account by mail too Wnte or call today for our price list NEWSFILM LABORATORY! bl6 N Larchmonl Blvd. Los Angeles. Calif 90004 HO 2-6814 Days HO 2-8292 Nights Weekends Holidays ^ >ily/ August, 1971 45 ESKAY IS THE OPTICAL HOUSE In The Midwest ESKAY PROVIDING • Optical Effects • Animation Photography • Aerial Image Titles • Liquid Gale Blow-ups • Film Strips • Slide Duplication • Color Reversal Internegatives (C.R.I.) • Full service for producers The most completely equipped and competently staffed optical and animation house in the midwest. ESKAY S40 North lake Sher* Driv* Chlugo, llllnoll 606)1 (31] 467.6350 new products review FEATURING NEW EQUIPMENT AND SERVICES. 35mm Camera ARRIH f X (OKI'. hiiN i. new silent, h.iiul-hold .^5nim nuitinn picture camera, the .'5BL. which will he ready for deliv- ery prohahly early in 1972. Of revolu- tionary design, the new 21 Ih. camera is not only self-hlimped hut has huilt-in mo- tor and is crystal-controlled for cordless sync. Motor will also run synchronously on 60 cycle AC line frequency. Registra- tion is said to match that of any studio camera. Accepts all standard Arri lenses. 25-20 liiooklvn-Qiicins Expit'ss»a\ Wvsl, Wooilsitle, N.Y. 11377. 16mm Camera CINEMA Bl Al 1 II i; h.is introduced a new version of the Heaulieu RI6B 16mm camera with built-in power zoom coupled to the standard Angenieux 12-I2()mm lens. Zoom speed is infinitely variable from 3 to 15 seconds. Also new is a pre- tocus control button which opens the lens and zooms to telepholo automatically, al- lowing ultra-critical focussing. Interest- ingly enough, both these features origi- nated on the Bcaulieu Super 8 4008ZM camera. 14225 Vctilura lihd., Slwrmun Oaks. Cii. 9 1403. 8mm Camera CINBMA BKAUl.IKU has also added a sync sound model to its line of Super H cameras. The 4008ZM2 hitches up to se\ eral double system recorders, includin; Nagra. Stellavox and Uher. Price is S89S 14225 Icnliiro Hlvil.. .Sherman Oaks. G 9N0S. Lecterns ORAVISUAI has a new line of lectern with automatic height adjustment, built-in sound system is said to prod 20'^'c to 50'J more usable power tha conventional. P.O. Box 11150. Si. Ptien hiirv. ria. .».»7.».?. business film, headaches' M F I L M MCOMPlllE AMOTION PI 8mm FILM STRIPS CUT CURED SERVICING TV FILM EXPEDITIN« CTUKE SERVICING CARTRIOGING CANNED PACKAGEI VACUUMATEhim rROTECTivi m«Mi LASTING PROTECTION Agains OIL -WATER-WEAR-CLIMATE SCRATCHES- FINGER MARKS NO-EN NO-EN GIVES TROUBLE-FREE PROJECTION TO LOOP AND CARTRIDGE LOADED FILMS NO-EN INSURES SMOOTH UNINTERRUPTED SHOWINGS AND EXTENDS THE LIFE OF THE PRINTS. For injormatiOn. wrj(p or call VACUUMATE CORPORATION 427 WEST 42nd STREET, NEW YORK, N. V CLASSIFIED ADS SELL SLIDE FRAMES \ Twenty Slides at a Glance L A S T I C A N Flexible yet durable ... for 35 mm slides (2" X 2") I Provides orcicrly filing of tlides from which special presentation! may be selected. I Rugged, heavy-duty frames measure 9<'3 x 1 1 14 and are designed to fit rings of stand- .ird binders. They may also be filed in let* ter-size file drawers. B Holds slides snugly, scratch-free, yet slides 'lip in and out easily. Eliminetet bendir>g of slides. I Horizontally or vertw .ihuut .1 tripod, mo- viola, chcinging bag, rewinds, cutting barrels, quartz lamps, animation field charts, light meters, Ihmm and 3!i mm motion picture cameras, re- corders, projectors, film and magnetic stock? Or a ton of other profes- sional photographic equip- ment, all available for sale, daily or weekly rental, or long term lease. Compare our prices CALVIN CINEQUIP, INC ■\n Atftliiilr ol Liiti'in Conntiiitiutittonii hii 213 W PiTshinR Rojd KJnsJ^ Cily, Missouri b41()H Phone (Hlh) 4:1-1230 I'MCi ItiiliiinwiHitl nui.icifiphi.i, P.1 fno Plionr (T ' !■■>"• ■■-.- 48 Random Access MAS! ni \ I I OPMl N I Ills announced a nc« conip;icl control uhich will oper- ate holh Kodak and Mas! random access projectors. Called a "Slim Face", the new control can be used in confined areas. It offers instant access to any of the projec- tors Kl slides, 2212 /•.". I2lli Si.. Diivin- lrlablc. Providing images said to be si.\ limes brighter than other screens, the Hk- lalite 40" by 40" screen has f)cen diffi- cult to move or to ship without fear of damage to its fragile surface. 1 he im- provement has screen, frame and back support in one lightweight, inlegral mold. 343 Slaic Si.. Hoche.yici. .\.). I46H). Programmers SPINOI.KR ^ SALIPI'I has a new low- cost, four channel programmer, the Quadra Que, which works with any reel- to-reel stereo tape recorder. It is designed particularly to automate .''-screen slide shows with integrated motion pictures on the center screen, and to control auto- matically a five-function dynamic dis- solve presentation. Price is $46.'*. 1329 Granil Cvnlrul Ave. (iliiulalc. Calij. 91201. PHOTOSOUND SYSTEMS has an- nounced a new time-division multiplex encoder/deci>dcr programmer. Model HS 1856. available as a 4-screen/X function unit for $1800. or as an 8-screen/lft func- tion system for $249.S, 4.444 If, 76ih Si.. Miiineapotis. Minn, f.^435. Lab Equipment CAKll K I QUIPMIM li.is announced a new sound track applicator available in all film formats as a single or as a com- bination Ift/.l.^ i>r Ift/yi unit. The appli- cator is used as part of an Eastman type 71K9 development system. Prices range frtmi %')^5 to $I29.S, 232 S,>. altiin'w Aw.. Inglewood, Calif. 90301. Camera Accessories VK TOR nUN( AN. Inc. has updated its well-known handgrip for I claii NPR to accomniiKlale any of the motors now used with the camera. 11403 (iniiini Ave, nelroil. Mich. 48213. UoUywcctl Valley Tilm £ah 8MM Specialists. We do it all. In house. • Reduction printing • Contact printing • Magnetic or optical sound • Treating and cartrldging For details write Hollywood Valley Film Lab, 2704 West Olive, Burbank, California 91505, or phone (213) 846-7262. hi SIZES IDEAUTE Brilliant transpirencies maki dramatic, cfftctivc displays and sales aids! IDEUITE'S patenttd combination of balanced illumination, hutless operation and ultra-thin construction mates them ideal for displays and eihibits. They liani on walls, stand or lie flat on desks. Model 010, 10" « 10" viewint surfKe Wl.Vt. fitted carrying case $IS.9S. Model R-1C20, IE" x 20" niewini iuriacc tS4,S0 Send for detailed literature n RICHARD MANUFACTURING Cc ^^ S914 Noble Avenue. Van Nuys, Calif 9U Videotape Equipment ;\l COMPANY' has inlrodiiced a new ;(.in.ralii)n nf "High Hnergy" videotapes .onipatihic «ilh present and future equip- i>-nl. The new cobalt-modified ferric lo coaling is said to provide increased .>:lorniance in signal to noise ratio and in color purity. It promises to be impor- lant in such considerations as high-speed video cassette duplication. Helical ver- sions of the new tape are designated -161 r -462, and will sell at a 15'; premium. IM also says its new "High Hnergy" tapes ill bring reel-to-reel sound quality to ludio cassettes. Si. Paul. Minn. 55101. 50NY CORP. has announced the EV- ?2()F, a new one-inch video recorder with :apslan-ser\o electronic editing which pcr- lils sequences to be inserted onto a pre- ;^orded tape from several sources^tape, II ,iir, live or film, with e.vact sync and iihout splicing. Price is $5500. 47-47 Van Dani Si., Long Island City, N.Y. IIIOI. H. WILSON COKP. has a new VTR Cen- ;er which houses VTR recording cquip- nent into a mobile cart providing con- ifenicnt storage and operating facilities. 55 We.'.i Tall Dr., Soiilh Holland, III. W47.1. AK.AI AMERICA has announced the VT-IOO, a new lightweight, battery-op- rated portable videotape recorder using !4-inch tape. Recording speed is 11V4 ips, providing 20 minutes of time (b/\v) on a five-inch reel. Tape cost is said to be Vi that of other VTR systems. The VT-IOO ncUides camera, recorder-player, battery :harging adaptor and built-in monitor. rice is SI295. 2139 Ea.u Del /imo Blvd.. Campion, Calif. 90220. Slide Projector CHARI.es BESELER CO. has an- noimced the Slide King II, a more pow- ;rful 1000 watt auditorium slide projector han previous models. It accommodates all sizes from 2" by 2" up to 3'4" by 4". 219 S. ISlh Si. E. Oranse. N.J. 07018. Storage ADVANCE PRODLJC TS has a new stor- ige cabinet for tape cassettes. .120 cas- %etles can be stored, and the cabinet liKk- tacks to Advance's Pixmobile equipment. Price Is SK5. P.O. lio.v 2I7S. lyicliilu. Kan. 67201. Now. . . Capital Film offers t.wo Full Service Laboratories . . . • in Washington, D.C. • in Miami, Florida 111 \\a\ (}l this Vfdr, Cdpitdl Film completcci t'xpdnsion ol its Midmi Lib mlns? Was there ever a more crucial time for a company to be able to make effective presentations to develop new markets and compete for those that exist? Isn't efficient training more important now than ever? Shouldn't management he looking to its audiovisual conmiunicators lo help still rumors and allay employees' fears about the future'.' Yet. in this environment of opportun- ity, while some inplant groups prosper, others dwindle and are dismantled. What is there that y cnlatlon for its company's sales manage ment. The manager were so impresse< < by the possibilities that they reported I the corporate president, who requeste a similar meeting. Of course, you are not going I achieve all of your goals at one meetinf You can follow up by printing .1 pric list and distributing it to all departmen heads, giving them a firm fix on the cort of the services you have shown them. Then, you have to knivk on depar mcnl doors — going lo the people i sales, public relations and advertising . ivisonnel, li. lining ,ind safely, and ( on Offer to brainstorm alldiovisu.d soil lions lo their problems. BUSINESS SCREEl 'CINDY" FILM COMPETITION DATE EXTENDED I he Ittcltth ciinsetutivc >car. one of .ilion's original non-lhcatrical film editions, the "Cindy" Awards of Ihe nialion Film Producers of America lin caliint: for member and non- her entries. The "Cindy" slatuetle is ig Ihe most sought-after and re- sected symbols of professional achieve- lenl among filmmakers, communicators nd information specialists. Last year. ie categories were expanded and divided llo groups so that entrants would be ompeting with othen> on the same or- anlzational level. Recognizing the tremendous advances lat electronic* have made in the indus- ■y. the category "Videotape for Informa- on ' is being repeated. Arrangements ave been made to accept all sizes of tape, black and white, or color, for judg- ing. ••Ml subjects are acceptable if they pertain to the communication, sales and/ or information fields. In order to give more time for late entries, the "Cindy" competition chair- man. Hal Reavely. has set a new closing date. The competition is now open and in no case will entries be accepted later than August 15. 1971. First and second place winners will be presented with their gold or silver "Cindy" at Ihe IKPA Na- tional Conference and AVCOM Trade Show. October 14-17. 1971. at the Town and Country Convention Center. San Diego. Calif. Rules and regulations and official entry forms may be obtained by writing to IFPA National Office. P.O. Box 1470. Hollywood, Calif. 90028. )on Adams. continued lie in-plant department at my for- ,ier employer, McDonnell Douglas, has ,iccessfully carried the concept of sales- iianship a step further. They are pro- lucing films for many of the firm's irline customers. In addition, they real- ed that many of the films they were naking. most specifically travelogues, |ireign language productions, and techni- il presentations, had educational value, n they prepared a catalog describing le films and offering them for sale to locators. I One man was assigned to research the rket and how to sell it. An early les- Dn he learned was that there is an nerging demand for small-format films h education. As a result, even though tost of the films in the Douglas libarary ere produced in 16mm formal, the (italog offers a choice of 16mm or liper 8 release prints. It also became obvious to the Douglas i-pl.int department that many of its rospective customers didn't own appro- irialc equipment to show films. As a !-sull. the department became a Kodak dealer, which entitles it to sell our idiovisual equipment for a profit. Thus, .ic catalog offers media packages that Scliide 16mm films and a Kodak Pag- ant sound projector, or a number of iper 8 presentations with a Kodak In- .aniatic MIOOA sound projector. < Because of such salesmanship, the I'ouglas film department, which started I'ith two employees 20 years ago. today jas .^0 full-time staffers. Not only does iiis give the company a broad communi- fitions capability, but it also is a profit- feaking enterprise. HThe lesson is simple: Today, no in- lanl photographic department should |:ttle for complacency. While yours ba- jeally may be a service organization, it also up to you to sell what you can I) best for your company. Across Our Desk BY CHUCK MAC CRONE n PA Edilorial V.P. ITEM: Because of its humble beginnings many years ago as Industry Film Pro- ducers Association, IFPA still has a large contingent of its membership in- volved with in-plant film units. As if you didn't already know it the United States Ciovernment recently made it official . . . "the U.S. experienced a recession in 1970 — but a mild one . . ," Others like to call it a slowing down of the economy. What ever it is called it means hard times for some. The result has been that many film makers are looking for work, and IFPA'ers are among them. It is only right that everything be done that can be to help locate jobs for these people — our people. This column is available for that use. Unfortunately space can't be opened up to everyone, else the IFPA Journal would be the size of Business Screen itself. So IFPA members only — including our new members, if you are looking for a job, please send me a short (50 words or less) resume. Include with it your name, address, phone number and if \ou will relocate. Your resume will be printed only once unless you re-submit it each month. The material should reach /»ii- no later than Ihe 23rd of the month. ITS YOUR MOVE. ITEM: Ray F.ngel, former L.A. Chapter treasurer, has formed "PRODUCTION ■ASSISTANCE". Engel and his associates offer 16mni cinemalograph\ and editing, still photography and custom photo fin- ishing. Location is 11627 Oxnard, North Hollywood, Ca. 213-769-2200. ITEM: Computer Image Corporation, an IFPA sustainer, has filed a Registration Statement with the Securities and Ex- change Commission covering a proposed public offering of 150,000 shares of its common stock. The net proceeds of the offering will be used principally to man- ufacture a computer animation device now in prototype stage of de\elopment. National Scene \\\ BOB.MO.M.VGLK Ih'PA National President loday, challenge to the professional so- ciety is its ability to respond to the needs of its membership. The resp»)nsi- bilities are many. What are these needs and services that can be provided by a vibrant, living, and dynamic organiza- tion'.' A few are — provide a forum for the expression and exchange of ideas of the professional communicator — a focal point and market place for jobs and skills needed, and a dignified professional resource availability pool — a source for solutions of production or application problems — and a champion for recogni- tion, not only from peers and associates, hut also from management and the execu- tive body, realization that through com- munication, savings and efficiency can make the difference between success and failure of projects, and even entire divi- sions. When 1 say communication, I don't refer just to public relations or indus- trial relations. I mean communicating with production control, material han- dling, manpower distribution and util- ization. How many filmmakers today can make truly accurate estimates of costs and schedules? Do you know exactly where you are financially and completion-wise at every stage in a production? Can you adjust without loss of quality, or must you always add costs with either time delays, added refinements or unscheduled changes in direction or tack? How effi- cient are you with your personal time? your production time? your leisure time? How efficient should a professional volunteer-operated society be? Flying over Missouri. Oklahoma, Texas and New Mexico farmlands, 1 noted that only 25 percent of the cultivated land areas were green and in production. The balance was either freshly plowed, recently har- vested, or lying fallow. Can such a so- ciety be any more functional, productive or active at any one lime than this great land of ours? It is said that we as individuals use only six to ten percent of our brain power and that we listen to only 25 percent of what is said to us! IFPA's list of .services and activities constantly change and surge, but it needs your help frequently and repealedU to continue to benefit its members. I'm writing these thoughts to you from Zion National Park. Surrounded by these magnificent and timeless sentinals one becomes aware of the brief moment in time which we spend our life on this earth, and what a short lime we have to make a contribution to our fellow man. We can make a belter world with belter understanding and more honest films — a challenge well worth accepting. The 1 2 III Annual Conference of ihe Inltnnialion lilni Producers of America ir/7/ he held in Sun Diexo. California: Ocloher l.i-16. /V7/. luly/August, 1971 51 <»" manhattan color sparkle added to every slide and fiimstrip we process, or print whatever the quantity! Manhattan Color, the complete slide and fiimstrip source. Unequalled quality meticulously controlled by master technicians. The largest on the East Coast. Geared for Instant action against the tightest deadline with round-the-clock operation, from camera work torelease prints. Any job. Small or large. Sparkling quality and rendition added, on time and at realistic prices. Send for free copy of Manhattan Color's "Guide to Film Strips and Slides." CUSTOM FILMSTRIP « SLIDE SERVICES; Phologiaphy, Matlei Nagallvci. Antwer PiinK. Rclcne Printing. Culling. Canning. Vacuumating, LatMlling, Ouantily Slide Ouphcaling. Super SItdet, Oaluxa optical Slides. TV Slides, Nufnbefing.CoMaling. Boiing. Mount Imprinting, Special Mount* Manhattan Color Lat>oratories Inc. n^^ IVISION OF BERKEY K -I- L CUSTOM SERVICES. INC. East 44th St • Naur York. NY. 10017 • (212) (61-SWIO Berfcey^ Photo IncLM Compact AV Communications Kit Remarkable Showoflf/SoundofT kits combine a unique slide and fiimstrip projector with a cassette tape unit in a handsome attache case . . . total weight just 7 lbs. Whether your training or sales proRram is individualized or large group, home study or in the field, get the facts about the most effective sight and sound communications package you've ever seen. Choice of several kits . . . alt at low cost. Write for ditiiils: T.M. Visual Industries, Inc. 25 West 45th Street New York, N.Y. 10036 Quality-Bilt Film Shippitig Cases • Best quality domestic fibre • Heavy steel corners for added protection • Durable 1" web straps • Large address card holder with positive retainer spring • Siies from 400' to 2000' OTHER "QUALITY BlIIL-T" ITEMS: Salon I'rint Shipping Coses • Sound Slldrfilm Slilrpinn Caxt (for Transcriptions A Film- Miipn) • Filnislnp Shipping Cases (holil up to 6 strips plus scripts). iVrlU tor Catalog SCHUESSLER CASE CO. Dit. ot Ludwig /nduifriei 2020 W. St. Paul Ava. Chicago, III. 60647 (313) 227 0027 66 AWARDS AT U.S. industrialUI FILM FESTIVAL Fifty-si\ "(iold Camera Awards" wen prcscnicil lo winning lilins in as man categories at the U. S. Industrial I'ilirf^ Festival, April 29, at the PalmcP^ House in Chicago. Hundreds of industry repre&cnta lives gathered for the event hean Jamison Handy, generally recognize* njj as the founder of the industrial filn industry, proclaim that "Audio-visuali are yet on the threshold of their cit citing and dynamic potential. The fu ture will see this industry beconu involved in the betterment of oui c\LT\ J.iiK aclivit\'." ■;fls St., 611! F3fi l,!a cpe fl'Ct J»l Jamison Handy, key speaker at U.S. In dustrial Film Festival. Three special awards were made ii addition to the category winners. Thi chairman's special award was pre sentcd to Is li Always RikIu to Bi Rililii? produced by Stephen BosustO' for Ohio Bell Telephone Compan>fW The provocative film, narrated b] Orson Welles, was also an "Oscar" win ncr at the recent HollswiHid .Academ; Awards. A special award from ihi g^ publication liacksliiiif for the bes public relations film went to Stiwori produced by Owen Murphy Produc lions. New York, for American Tel^ phone & Telegraph Company. ^^ Bi siNF.ss StRi TN award to the bes advertising and public relations filn went to Only licliUiiM Dois li Lik^ this produced by Mort Kasmai I'loductions. New York, for 1 leldcresl In addition to 56 category awardlj^ to this year's films, ten "Goldei Decade Awards" were made to (Mt sianding award-winners of p;i.st year* ^ A ! ilml'est Seminar drew overflo^P crowds at many programs and dem itnslr.ilions. The l'esti\al and Semin.ir will b expanded to a iwo-d.i\ event in 1972pi March 1st is the deadline, and Chi cago will again be the location. 52 BUSINESS SCREEI ■X 'ff. the national directory of audiovisual deaiers lastern states EW ENGLAND eadlight Film Service, 104 Ocean St., So. Portland, Maine 799- 6100. arrison Harries, Inc., 410 New Park Ave., Hartford, Conn. 1- 203-2339801. 20 First Ave., Mass. Industrial Park, Chic- opee, Mass. 01020. 1-412-592- 6758. NICOM-Division of United Cam- era, Inc., Providence, R.I., Bran- ford, Conn. (401) 467-4750 or (203) 481-2328. ISTRICT OF COLUMBIA The" Film Center, 915 12th St. NW, Washington, D.C. 20005 (202) 3931205. EW JERSEY nited Audio Visual Corp. Board- walk Enterprises, Inc., 6410 Ventnor Avenue, Atlantic City 08406. (609) 823-1965. ergen Expo Systems, Inc., Route 46, Ford BIdg., Lodi 07644. (201) 4721154 (212) 564- 1195. EW YORK olortone-Aids To Communica- tions, Inc., 76 South Central Ave., Eimsford 10523. (914) 592-4151. udio Visual Services, Inc., 2 West 45th Street, N.Y.C. 10036. (212) 661-1140. Sales, Rent- als, Repairs. he Jam Handy Organization, 1775 Broadway, New York 10019. (212) JUdson 2-4060. rejection Systems International, 305 East 45th St., 20th Fl. N.Y.C. 10017 (212)682-099-3. isual Sciences, Box 599, Suffern, N.Y. 10901. tNNSYLVANIA P. Lilley & Son, Inc., Box 3035, 2009 N. Third St., Harrisburg 17105. (717) 238-8123. •scarH. Hirt, Inc., 41 N. 11th St., Philadelphia 19107. (215)923- 0650. Clem Williams Films, Inc., 2240 Nobelstown Road, Pittsburgh 15205. (412) 921-5810. L. C. Vath Audio Visuals, 449 N. Hermitage Rd., Box 137, Sharpsville 16150. (412) 342- 5204. southern states FLORIDA Cook Consultants, Inc., 2510 Southwest Third Avenue, Ft. Lauderdale 33315. (305) 525- 3355. Also Tampa, St. Peters- burg, Orlando and Miami. Photosound of Orlando, 1020 North Mills Ave., Orlando 32803. (305) 241-2591. Jack Freeman's, 2802 S. MacDill Ave., Tampa (813) 839-5374. GEORGIA Colonial Films, 752 Spring St. N.W., Atlanta 30308. (404) 875-8823. midwestern states ILLINOIS The Jam Handy Organization, 625 North Michigan Avenue, Chi- cago 60611. (312) STate 2- 6757. KENTUCKY Studio Art Associates, Waterson City Building, Room 801, Louis- ville 40218. (402) 459-7036. MICHIGAN The Jam Handy Organization, 2843 E. Grand Blvd., Detroit 48211. (313) TR5-2450. Omnicom Corporation, 3315 South Pennsylvania Avenue, Lansing 48910 (517) 393- 7800. MINNESOTA Photosound Systems, Inc., 4444 West 76th Street, Minneapolis 55435. (612)920-3020. MISSOURI Cor-rell Communications Co., 5316 Pershing, St. Louis 631 12 Equipment rental (314) 367- 1111. OHIO Studio Art Associates, 225 East Sixth St., Cincinnati 45202 (513) 241-6330. Academy Film Service, Inc., 2108 Payne Ave., Cleveland 441 14. Sunray Films, Inc., 1138 W. 9th St., Cleveland 44113. Twyman Films, Inc., 329 Salem Ave., Dayton 45401. M. H. Martin Company, 1118 Lin- coln Way E., Massillon 44646 Cavalier Audio Visual, 11750 Chesterdale Rd. Cincinnati 45246 western states CALIFORNIA Audio Visual Contractors, P.O. Box 1346 Hollywood, 213/662- 1259 Jean Musick Corporation, 2080 Placentia Ave., Costa Mesa 92627 (714) 548-8671. The Jam Handy Organization, 305 Taft Building, 1680 N. Vine St., Hollywood, 90028. H03-2321. Photo & Sound Company, 870 Monterey Pass Road, Monterey Park 91754. (213) 264-6850. Photo & Sound Company, 116 Na- toma St., San Francisco 94105. (415) GArfield 1-0410. COLORADO Audio Visual Contractors, 955 Bannock, Denver 80204, 303/ 255-5408 Cromar's Audio-Visual Center, 1200 Stout St., Denver 80204. UTAH Deseret Book Company, 44 East South Temple St., Salt Lake 84110. (801) 328-8191. WASHINGTON Photo & Sound Company, 1205 North 45th St., Seattle 98103. (206) ME2-8461. HAWAII Lono, Inc., 743 Waiakamilo Road, Honolulu 96817. (808) 841- 3378. 53 marketplace CLASSIFIED ADVERTISING FOR SALE EQUIPMENT FOR SALE Oxberry Master Series Animation Filmstrip Stand. Shuttle-SF & DF Aperture — Timer — Cappingshut- ter - Strobe outlet - Etched Reticle — Dial Indicator — Auto focus. Mr. Kraskow (212) 279-2270 Color Slides, Inc. 152 West 42nd Street New York, New York 10036 HELP WANTED CREATIVE FILM EDITOR Wanted for permanent position with inplant industrial motion picture unit producing sales, public rela- tions, educational and documentary type films. Experience in picture and multiple sound track editing, including prep- aration of mixing cues, selection of music and sound effects, A&B con- forming and related editing skills is required. Submit resume and salary require- ments to: Box #80 An Equal Opportunity Employtr CUSTOMER SERVICE MANAGER: Excellent opportunity lor young man with five years Super 8 sound lilm and projector experience to head customer service activities for grow mg audio visual equipment company in New York area. Salary open. Send complete in formation including salaries earned. Replies confidential. Box No. JulA. BUSINESS SCREEN, 757 Third Avenue. New York, N.Y. 10017 CORRESPONDENCE — Wfien reply- ing to blind ads, use the Box Number and send your correspondence to BUSINESS SCREEN, 1 East First Street, Dulutfi, Minnesota 55802. CLASSIFIED RATES — 35< per word. Mini mum charK' $10,00. Bold face type words or words in all capital letters are charged at 44* per word, BOXED OR DISPLAY ADS — J20.00 per column inch. One inch minimum, BLIND BOX NUMBERS — For any classl fled ad havinK . Charlotte lilin pri>diiclion eonipans . . I.vic H. Kllicutl. formerly with yW Company, has joined the Com- mercial and Kducalional Division ol Technicolor. Inc.. as National Mar- keting Manager . . . Concord Klec- tronies' new National Sales Man.iger IS Don Genin . . . Anthony R. Can- Ci'iiii h.is been appointed Vice I'resi- ileiii of marketing services for Bell A: Howell consumer products . . . John J. Casey is the new Director of Mcrch.indising for CBS-IiVR . . . Dr. Ilenilrik Cappuyns is now Presi- dent of both German and Belgian operating arms of Agfa-Gevaert . . , Kdwin I). K,aslfy has joined Fred A. Niles Comnuinications Centers. He was a Group Head at Kenyon & Hckhardt . . . Ray F.nKtl has formed a new cinematography and editing service in Hoilywooil called "Proiluc- lion Assistance" . . , Bruce R. I.;in(;, formerly of Reeves Production Serv- ices, is now Executive Director. Med- ical Programs, at Tcletronics Interna- tional . . . Victor Duncan's Chicago office has a new sales manager in I.ee t". Cobb, recently midwest tech rep for Arriflex , Bill llcvse, for- merly with M( A Music, has been appointed manager of the Sam Fox Recorded Background Music Library . . . Manager of the new Audio-Visual Department of Firestone 1 ire & Rub- bi-r Co. is John S. Schlosser. Depart- ment will cotirdmate AV phases of Iireslone training, John S. Buyers has been appointed Senior S.i'es 1 ngineer lor I lectro-Voice . . . David J. I'Irk, its Vice Piesiilenl. creative affairs. He was recentlv an associ.ile proiliicer ol ii (l\l(H k . . . Miklos (iyuhii h.is been named Vice President ot Parke-Ran- d^ill Prinluctions, Milwaukee. , , , index to advertisers r Animated Productions 48J Arriflex Company of Jl America f 1 A,V,E. Corporation 27 Bach Auricon, Inc 3rd C aver Berkey Colortran 32 Bohn Benton, Inc. 31 Buhl Optical Co. 45 Byron Motion Pictures 4 Calvin Communications, 1 Inc. 48 Camera Mart, Inc. 33.11 Capital Film Laboratories, Inc. 49|| Century Precision Optics 44|| Jack C. Coffey Co., Inc. 8 ■ Columbia Scientific ' Industries 16 ' Consolidated Film Industries 13 De Wolfe Music Library, ■;;' Inc. 48 DuKane Corporation 38 ' Eclair Corporation 28 Eskay Film Services 46 Fairchild Camera & Inst. Corp. 47 Fax Company 38 Filmakers, Inc. 3 Film Production Workshops 38 Jam Handy 1 Organization 4th Cover| Hollywood Valley Film Lab 48 LaBelle Industries, Inc. 37 Manhattan Color Labs 52 - Merv's Animation Aids 48 Modern Talking Picture Service, Inc. 2nd Cover| | MPO Videotronic Projector Corp. 19 Newsfilm Laboratory, Inc. 45 • North American Philips Corp, 34' - Optisonics Corporation 43, .. Plastican Co. 46 Plastic Reel Corp. of America 42 Polacoat, Inc. 45 Polymer Processing Co. 41 Rapid Film Technique 36 Reela Films, Inc. 39 Reliance Folding Carton Corp. 39 Retention Communications i System ^^ Richard Manufacturing 1 Co. 36 & 48 f Schuessler Case Co. 52 / Sony Corporation of C America 6-7, Spindler & Sauppe, Inc. 23 Technicolor Comm. & Educ. Div. 14-151 TM Visual Industries, Inc. 521 Vacuumate Corp. 461 Thomas J. Valentino, Inc. *m Viewlex 3m 54 BUSINESS SCREENl M/C0/i//6m $(//i(/-Ofi-/ifm fyr fhh/ofi^/ Rm^s! ALL AURICON EQUIPMENT IS SOLD WITH A 30 DAY MONEY-BACK GUARANTEE. a®«^ l4' 600 SPECIAL" 16mm Lighl-Weight Camera. -100 ft. film capacity for 11 minutes of jrding. * $1620.00 [and up). PORTABLE POWER SUPPLY UNIT —Model PS-21 . . .Silent in operation, furnishes 115-Volt AC power to drive "Single System" or "Double System" Auricon Equipment from 12 Volt Storage Battery, for remote "location" filming. * $337.00 Strictly for Profit CHOOSE AURICON If it's profit you're after in the production of 16 mm Sound-On Film Talking Pictures, Auricon Cameras provide ideal working tools for shooting profitable Television Newsreels, film commercials, inserts, and local candid-camera programming. Now you can get Lip-Synchronized Optical or Magnetic Sound WITH your picture using Auricon 16 mm SoundOn-Film Cameras. Precision designed and built to "take it." Strictly for Profit— Choose Auricon! fllMAGNETlC — Finger points to Magnetic pre-stripe en unexposed film for recording lip-synchronized magnetic sound with your picture. Can be used with all Auricon Cameras. ♦$1325.00 (and up). 'RIPOD-- ',': ::!$ FT-10 and FT10S12... Ian-Tilt Head Professional Tripod for ?lvet-smooth action. Perfectly counter-balanced ) prevent Camera "dumping."* $406.25 (and up). \.a^g: .i^xTxcxcsoinar, Xxxc esio R,onin.ino Street, Holly wood 3E HOll-vwood S-OSSl "I -Auricon Equipment is sold with a SO-day Money-BacK Guarantee You must be satisfied Write for your i^ free copy of this 74-page Auricon Catalog A^ANUF'ACTtJR.ER.S OF PR-OFESSIOI^AL, \&tAJ>a. C:A.I>ilE3R.A.S SIlSrCE 1331 To Put Go into Goals Go JHSj Business Presentations Sales Meetings Field Services Supervisory Training Productivity Programs Motion Picture Plans and Specifications Projection Services Closed Circuit TV Sales Training & Retail Training Project Supervision with Total Responsibility for Security and /^ JAM HANDY (^.ya^^^^2!^^ is set up to help you without prejudice as to the methods chosen to serve your purposes Detroit Chicago New York Atlanta Hollywood 313 TR 5 2450 312 ST 2 6757 212 JU 2 4060 404 6887499 213-463-2321 2M3 E. Gttnd Blvd. 625 N. Michigan W/S Broadway 230 Peachlrce St N.W. 1680 N. Vine St l» L VISUAL COMMUNICATIONS MAGAZINE september/october 1971 ' f '■ 1971 PRODUCTION EQUIPMENT BUYER'S GUIDE . "" BELL SYSTEM FILMS APPEAL TO YOUTH AUDIENCES FILMING IN AFRICA CLEVELAND PUBLIC LIBRARY BUSINESS jJ^FORMATION DIVISION SEP 1 7 1971 aifc- iPl iSttk^ ^ A HARCOURT BRACE JOVANOVICH PUBLICATION Kerens your chance to team up with abeautifiil movie star. \ When a mo\ ic goc-s on the road these days, it rarely travels alone. Very often, it takes along an interesting sponsored film. And it works out beautifully for both of them. You see, the major feature film producers aren't turning out Selected Short Subjects like they used to. Which means the chance to have your company film shown as an Extra Added Attraction is greater than ever before. Your film can be right up there on the same screen with the big ones. It could play over 3000 theatres a year. And reach some 6 million urban moviegoers. All it takes is a call to Modern. We'll tell you how easy and inexpensive it is to book your film into theatres all over the country. (We've been doing it for years. ) Better still, ask AT&T, Humble Oil, Equitable Life, Anheuser-Busch, or The New York Stock Exchange. They're just a few of the companies that arc now jilaying with the biggest stars in town. Modern Talking; Picture Service, Inc. i:\2 Avcnut ui the ,\imiK.is, New ^^1I^., NY. 100 U) World's lirgcsl Jisiribuior »( sponsnrcil films and video tapes: The Tifih Medium. Qur Eqiiipment W)nt Process Y)urElm But Our ftople Will. We assume that the best professional labs have the latest automated high- volume equipment and clean air facilities. So do we. But it's our people who meet your deadlines and insure high quality.. .v^hile the equipment just runs and runs. We're so proud of our people we've immortalized them on film. They are all in our movie on how we print and process your film. Dick Cole would like to send you a copy. Call him at 517-393-7800 Filmakers Labs A Service of Omnicom Corporation ^U'S S. Pennsylvania Ave.. Lansing, Michigan IS'^IO Ulember/October, 1971 Byron Announces 5 Million Dollar Expansion Plan. KJpWW hioh SDGGd t3DG ...includes two new Ampex AVR-1 recorders and il . . . Ampex ADR 150-1 master and three slave high-speed ti duplicating equipment duplicating machines. We will be one of the few compar able to produce five or more copies of a one hour taj show in six minutes. NEW post-production . . . includes the latest audio and video switchers with s cial effects, telecine multiplexer chain with 1 6mm, 8mm Video tape eQUipment 35mm projectors, electronic editors and programmers. NEW Studio facilities with latest color cameras . . . with the acquisition of additional adjoining property, are designing one of the most unusual production stuc in the world. A small studio 60 x 80 and later a large stu 150 x 200. Two new model PC- 100 Noreico color came will be available temporarily in a small studio in our pres building. THESE STUDIOS ARE DESIGNED EXCLUSIVE FOR RENTAL TO PRODUCERS NEW motion picture laboratory services . . . will be added to our present services. This will inci color reversal intermediate negative in 16mm and 31 NEW film stnps and 2x2 slide film services ... we are presently completing installation of the fir film strip and slide film equipment available, incorporatj new production techniques. -SUh. ELECTRON BEAM RECORDING FOR BLACK AND WHITE byron COlOR-CORRfcC 65 K Sireel, Notlhcoil. Waihlnglon. D.C. 20003 303 783-1 World's Most Sophisticated Video Tape and Film Loborato BUSINESS SC E>B SEYMOUR fitor .Hid Publisher ERAPINCUS pjlisliing Director IH. COELLN under & Consultant isiVNFORD SOBEL (ntributing Editor fORGE WATT K eduction Director (New York) bULINE DAVIES ■Eduction Manager (Duluth) it EANOR GREENE jtion Fulfillment (FICES 1st: Bob Seymour .7 Third Ave. ! v York. N.Y. 10017 n2) 572-4853 ';st: Jerry Starkman I H. & S. Inc. '01 West Eighth St. ts Angeles, Calif. 90057 1. f213) 483-8530 IVRCOURT MACE jvanovich publications ..MESMILHOLLAND, JR. iiairman :bert l. edgell esident ^RS FLADIVIARK nior Vice President CHARD MOELLER easurer )HNG. REYNOLDS ce President HOMASGRENEY ce President JRAPINCUS ce President VMESGHERNA ice President I DWARD CROWELL irector. Marketing Service; wtr photo courtesy of baza Productions. Ifartford. Conn. THE VISUAL COMMUNICATIONS MAGAZINE SEPTEMBER/OCTOBER 1971 • VOLUME 32 • NUMBER 8 features SPOILED SOUP Too many cooks wreck the film BELL SYSTEM FILMS Modern telephone films appeal to youth audiences IT'S ROUGH SHOOTING IN AFRICA Sam Mirabello's troubles in Tanzania MEETINGS & SEMINARS Reports from Cincinnati, Memphis & New York BUYER'S GUIDE TO PRODUCTION AND LABORATORY EQUIPMENT NATURAL IS THE WAY TO GO Leo Rosenberg talks about modern filming techniques 18 23 27 30 33 50 departments NEWSREEL — current trends and activities 6 THE AUDIO VISUAL CALENDAR — upcoming events 8 PARADOX — by Stanford Sobe,' 10 CAMERA EYE— by Ott Coelln 1* PICTURE PARADE — film reviews and previews 40 IFPA JOURNAL '*^ NEW PRODUCTS REVIEW — new equipment and services 44 THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS 51 THE SCREEN EXECUTIVE — personnel notes 52 INDEX TO ADVERTISERS IN THIS ISSUE 52 cni A HARCOURT BRACE JOVANOVICH PUBLICATION BUSINESS SCREEN is _publ,shed bi-rnonthly _ by _^ Harcourt Brace Jovanovich Publications^ Brace Jovanovich Publications. ceon« POSTMASTER: Send Form 3579 to BUSINESS SCREEN. P.O. Box 6009. Duluth, Minnesota 55806. eptember/October, 1971 newsreel REPORTS ON CURRENT EVENTS AND TRENDS Byron Announces Expansion in TV Facilities B\ roil Motion Pictures is spending $5 million to expand further into the tele- vision field, it wus unnounced last month. The company will soon begin con- struction of new production studios on property adjacent to the B\ron lab in Washington. Along with new stages to be available for producers, new Ampex recording and duplicating equipment will permit fi\e copies of one-hour taped shows to be duped in six minutes. New video switchers with all pos- sible combinations of special effects have alreadN joined complex film chains installed during the past year, and two new PC- 1 00 Norclco color cameras will be in operation by late summer. Byron Roudabush. president, em- phasized that Byron's expansion into the television field implies no belief that TV is more important that mo- tion pictures. However, he sees the two fields becoming more and more inter- related. Newsfilm Lab Expands in Hollywood Ncwslilni I ,ilior.iIi>ry. Inc. has ex- panded its facilities in Hollywood into a new all-in-one climate-conirolled laboratorv. Newsfilm Laboratory Ektachrome Proc- essor recently installed by Treise En- gineering The entire first floor is devoted tu film processing, with Ektachrome processors, sensitometric color con- trols and laboratory analytic equip- ment. Upper floors include in-house and rental facilities for editing, screen- ing, dubbing, mixing, interlock projec- tion, sound transfer, an insert shoot- ing stage and a conference room. Jam Handy Organization Elects New Director Miss l.oma May has been elected to the Board of Directors of The Jam Handy Organization. She is the first woman to serve on the Board. Appointed vice president of training research for the Organization in 1968. Miss .May has had more than thirty years experience in the business. She is a specialist in adaptations of pro- fessional academic psychology and the application of behavioral concepts to the training, distribution and produc- tion-related requirements of today's marketplace. Miss Loma May, Director and Vice President of The Jam Handy Organiza- tion In a recent Jam Handy "Growth Program of Personal Development," Miss May worked with a carefully se- lected "faculty" of some thirty na- tionally-known authorities in the aca- demic, sales and management fields. This is a two-year home study pro- gram subscribed to by over 15.000 retail salesmen from coast-to-coast. Of interest to the business commu- nity is the fact that The Jam Handy Organization and its Board is pres- ently re-aligning itself according to the olt-stated Kettering principle for get- ting the desired results "Make it smaller and make it do more." The Jam Handy Organization is re- structuring its operations in order to concentrate more precisely in those areas of management, training and consultation which require continuous innovation in the ilesign and develop- ment of programs for business and industry. The new "compact" format of the Org.mi/ation is "precision-en- gineered" to the purpose of today's cost benefit st.iiulards of operation. International Film Festival of New York Entry Extended Ihe deadline lor entries in the 14th International Film and TV Festival of New York has been extended to Oc ber I. The annual event takes pb October 20-22 at the Americana 1 tel. Among the industry's leading p sonalities who have already agreed act as judges are Alfred Tennyst VP, J. Waller Thompson Co., Mark Lieberman. VP, The J. B. Willjai Co.. William J. Diehl. VP. Visi «l Marketing, Inc., and Arthur R. Ro ■** VP. Weiss & Geller Inc. The compl list will be released very shortly. As in previous years, a lecture pi gram, workshop sessions, seminars, well as continuous screenings of oi standing film and TV productions be part of the festival. Hope Reports in New Format Hope Reports, the market report which keeps tabs on AV statistics, publish three national reports year. In addition to AV-USA 19* which continues the statistical that Tom Hope has compiled for t past 1 1 years, the company will publish AV in Education 1971. ac tailed report on educational instn tional media, and Motion Pictures t Video Cassettes 1971, which will into theatrical and television fita and video ca.ssettes. Hope explained that there be rept>rt with 1970 in the tJtIe. The i ries goes from AV-L'SA 1969 to A USA 1971. The current report cow 18 months — all of 1970 and the fi half of 1971. thus giving it more tin liness. The reports are available singly as a complete series, in hard or 3 cover, or in brief summary form. I quiries may be addressed to Hope F ports at 5S Carverdale Road, Roc ester. N.Y. 14618. } New Proof Print Process at Consolidated Consolidated l-ilm Industries receni its ninth Academy Award last spn: for an innovation called "proof-prin Now being offered to produce nation-wide, the process bridges i gap between the video analvzer a the first print. Proilucers receive first trial answer print with ca scene completely color corrected. The new pnvess was originally cc ceived by CF-T Engineer Leonard S kolow. Kdward H. Reichard. Chi l-ngineer. directed construction oft Proof-Print machine BUSINESS SCREi i^, It was a group therapy setting: ten racially mixed Individuals together, in a small room, prepared to undergo some of the most intense encounters of their lives. Footage of the session could have immense impact and drama — assuming cinematographer Edmund Bert Gerard could get it all on film. "I had no idea beforehand where any specific individual would be seated," writes Mr. Gerard, "so it was impos- sible to set my lights to accommodate the tremendous range in skin colors. I purposely kept one side of the room dark because 'nothing-is-supposed- to-happen-on-this-side' and because I wanted some silhouette effects. But suddenly all hell broke loose, and one of the group members on the dark side of the room broke down . . . two therapists rushed over to comfort him ...and I had to pan. changing expo- sure as I went." Normally the scene might have come out correctly on film, if Mr. Gerard was able to estimate his foot candles. But guesswork was unnecessary this time; his 16BL was equipped with 'APEC, the Arri Precision Exposure Control, which reads illumination through the camera's lens. "It immediately regis- tered the change and allowed me to Instantly compensate for the lower light level. Exposure was on the nose. As it developed, this scene was the most moving of the entire film." Mr. Gerard has many favorable com- ments on 'APEC. "Naturally the sys- tem is not automatic. It simply reads the scene and provides the camera- man with the most accurate reflected light measurement possible, continu- ously visible in the viewfinder scale; now all relevant picture information is always available to the cameraman's eye. Since 'APEC I've been able to live dangerously with my lighting, yet the exposures are always in the mid- dle of the printing scale. And I couldn't calculate how much time I've saved by not having to walk into the set with a handheld meter, to measure all the delicate lighting balances." Events happen suddenly in documen- tary shooting, and they change with- out warning; 'APEC's main purpose is to keep the cinematographer on top of all this, working with a greater ac- curacy than he's ever known. States Mr. Gerard in conclusion, "after work- ing with it for almost a year, I cannot understand how I was ever able to get along without it." The point is, now nobody has to. COMPANY OF AMERICA P.O. Box 1050, Woodside, N.Y. 11377 1011 Chestnut Street, Burbank, Calif. 91502 "...and then, where I'd had no idea of what the exposure should be, one of the patients broke down. n — Edmund Bert Gerard discusses some of his experiences with the ARRI PRECISION EXPOSURE CONTROL ptember/October, 1971 Now... Capital Film offers t_wo Full Service Laboratories . . . • in Washington, D.C. in Miami, Florida 111 Mj\ oI thi!. \i'dr, C d()il.il I ilni cum|)liliil ixpansiun ul ilb Murni lab into d lull servKt> IdtllilN with ftliloridi, sound dnd |)roci'ssing (.dpdbilitii's. Also, becduse oi d growing di-mand from regiondl customers, the Midmi idcilily has created a special slide lilm and film strip department. Here's what a Capital Film customer NOW receives. .. besides the recognized (|ualil\ ,MMi rcnouned customer service: FROM MIAMI: 1. lull iS and Idmm color positive printing and processing services as well as bla( k and white. 2. Full Ihmrn color reversal printing and processing ser^iic-. intluding 7Wi sound trdck prints. 3. Slide lilm dnd ijim strip depdrtment. 4. Optical printing department for blowup or reduction with new wet-gdic. 5. Complete edit(jrial and sound trdnsler lacilities undi'r one root. 5. Color (onlrol with new [dstni.in Color Andly/er. IROM WASHINGTON: 1. lull i) jnd Idnim color posili\c pnriling and processing services as well as black dnd white. 2. Full lf>mm color reversdl printing dnd processing services including 738y sound trdck prints. 3. Full Super 8mm colcjr printing ,\\ul processing services. 4. Super 8mm cartridge and cassetlc loading dnd repdir. 5. Com|)lcle editorial and sound dubbing, rc'-recording, and transler services -RCAVVLSIKIA 6. Opiicdl printing dcparlnunt will) wet-gale. 7. Color control with Hazeltine color analyzer. It's a CAPIFAL IDEA to give you full service... night or day. lor further information, fill in the coupon below for our NLW Corporate Inio nidtion I lie, including price lists dnd reservation for 1972 desk calendar: I'lidscs. rid flic i.Kiscn till- lull SiiMi c c.i|).ibililics of Cdpil.il hirii Iruiii Washington, IJ.C Miainl, ria. NdMic. Tillc^ .Xddtess. ( il\. -Stale. FILM LABORATORIES, INCORPORATED Capil.ll ol W.islijfiKli.n C .i|>il.il oi Wi.irni 4-1) I S|f,M-i, SU {'CiH \.l. ISlllh SI W.istiiiiKlon. DC M)24 Noilh Mi.imi, llond.i ltH>l (jiij) tr 1717 («)',) sjf.ovr, the audiovisui '/ calendar SEPTEMBER Film Production Workshop, Septernbl 8-20. Info: James Flocker, Camp Loir I Mar, Cahf. 94021. OCTOBER Society of Motion Picture & Televii Engineers Tecfinlcal Conference ai Equipment Exfilbit, October 3-8. Qui Elizabetfi Hotel, Montreal. Can. Ii SMPTE, 9 E. 41st St.. New York. N. I 10017. Audio-Visual, Pictorial, TV & Commi cations Exposition, October 5 9. Sher. I ton Park Hotel. Wasfiington. D.C. Information Film Producers Associatt Annual National Conference an "Cindy" Awards, October 14- 16. To* __ & Country Convention Center. Sa Diego, Calif. Info: IFPA, P.O. Box 147( I Hollywood, Calif. 90028. International Film & TV Festival of Ne York, October 20-22. Americana Hole New York. Info: Industrial Exhibitions Inc., 251 W. 57th St., New York, N.' , 10019. I Annual Columbus Film Festival, Octi ber 21, Columbus Athletic CM Columbus, Ohio. Info: Film Council Greater Columbus, 83 South High St Columbus, Ohio 43215. ! Industrial Audio Visual AssociatlOl 1971 Annual Fall Meeting, Octol 26 29, Parliament Hotel, Birmingha Alabama. Info: Clyde W/ood, Chairma American Cast Iron Pipe Co., P.O I 2603. Birmingham, Ala. 35202. NOVEMBER CINE Annual Awards, November 11-lS Statler Hilton. Washington. DC. In* CINE. 1201 Sixteenth St. N.W., Was* ington, DC. 20036. Chicago International Film Festiva November 5 20. Info: Film Festiva Room 301, 12 East Grand Ave. Oh cago. III. 60611. DECEMBER National Visual Communications A< elation Days of Visuals, December 2- New York Hilton Hotel. New York. Inl NVCA. 6 E. 43rd St.. New York 10011 APRIL Society of Motion Picture and Tek sion Engineers Technical Conferefl and Equipment Exhibit, April 16-J 1972, New York Hilton Hotel. In SMPTE, 9 E 41st St. New York, Hi 10017. BUSINESS SCREE . AURICON EQUIPMENT IS SOLD WITH I A 30 DAY MONEY-BACK GUARANTEE. E'VOICE n" iSmm Optical Sound-On-Fllm Ctmira. 00 ft. film capacity for 2% minutes of ding; 6Volt DC Convertor or 115-Volt AC itlon. ^1180.00 (and up). "AURICON PRO'BOO'iemm Optical Sound-On-FllmCamiri. ^ 600 ft. film capacity for I6V2 minutes of recording. ^ $1820.00 (and up) with 30 day money-back guarantee. -a^^ "SUPER 1200" 16 mm Optical Sound-On-Film pamtra, « 1200 ft. film capacity tor 33 minutes of recording. « $6425.00 (and up) complete for "High-Fidelity" Talking Pictures. r*t^^q )-600 SPECIAL" ismri light-WeiEht Caneri. PORTHBlf POWER SUPPLY UNIT — Model PS-21.. Silent 00 ft. film capacity for 11 minutes of in operation, furnishes 115-Volt AC power to drive rding. * $1620.00 (and up). "Single System" or "Double System" Auricon Equipment from 12 Volt Storage Battery, for remote "location" filming. * $337.00 fllMAGNETIC— Finger points to Magnetic pre-stripe on unexposed film for recording lip-synchronized magnetic sound with your picture. Can be used with all Auricon Cameras. ^i$1325.00 (and up). Strictly for Profit CHOOSE AURICON If it's profit you're after in the production of 16 mm Sound-On Film Talking Pictures, Auricon Cameras provide ideal working tools tor shooting profitable Television Newsreels, film commercials, inserts, and local candid-camera programming. Now you can get Lip-Synchronized Optical or Magnetic Sound WITH your picture using Auricon 16 mm Sound-On-Film Cameras. Precision designed and built to "take it." Strictly for Profit— Choose Auricon! -Models FT-10 and FT-10S12... •lilt Head Professional Tripod for ;t-smooth action. Perfectly counterbalanced ■event Camera "dumping."* $406.25 (and up). Vuncon t quipnicDt is sold with a 30 day Money BacK Guarantee You musj be satislied ^.A.CXX .A.XJXCXCOZV, Xxxo. 695(1 R.oii>mno Sti-oet., Hollywood 3 0, Civlii: m,]»g »q^ uq[j[- ^ hOl-l-^wood e-oesi --i f^gg ^gpy ^f baCHI..---, ^,,|s74.page Auricon Catalog 1>,1A1>IUFACTUR.ER.S OK" PR-OFESSIONAL, ISlklluI CAlklER-AS SINCE 1S31 ptember/October, 1971 paradox BY STANFORD SOBEL r\R\I)()\: M;iii\ |)i.»|)k' hiiN films, but >CT\ fvw pi'opli' st'll films 1 iH)s'i KNOW anyihing tmighcr to sell than motion pictures . . . after all. what you arc selling is your ability to deliver something which cannot really be evaluated until after the money has been spent on it and it's too late to correct yotir mistakes. I'm convinced that xcllint; a motion picture is an act of practical faith . . . and buying; a motion picture is an act of pure faith. No two salesmen sell a film in ex- actly the same way. Although I've observed the procedure hundreds of times. I still don't know what the magic is that makes it work. Movies are a unique commodity, and the men who sell pictures are a separate breed. Not too surprisingly, there aren't too many successful film salesmen wandering around loose. Most good salesmen today are either producers themselves or else have gravitated into prcxluction. The reason is simple. Today, the clients are themselves very sophisti- cated about film production, and a fast-talking flim-flam artist doesn't have a chance. On very rare occasions, a client asks my advice and aid in finding a producer. When this happens a cold chill nins down my spine, because the results of such a request are invari- ably disastrous for me personally. Let me first explain that I don't write scripts directly for clients. With very rare exceptions, I only accept as.sign- menls from producers or agencies. I have learned that producers like to work with a writer who they can be a.vsured will never pirate an account or curry favor with a client with the hope of eventually diverting him to the writer himself, as a writer-pro- ducer. But my rea.son for not accepting assignment.s directly from clients is not esf>ecially noble or altruistic , , . it's selfish and economically motivated. 10 Instead of trying to call on all the people who spt>nsor films, I concen- trate on my own job of selling my scriptwriting sci^'ices to those custom- ers who buy the most scripts . . . the producers. Nevertheless, every once in a while a client will call me directly and ask me to help him locate a new producer. L'sually his rea.son is legitimate , , , the prcxlucer he's used in the past has gone out of business, or the client doesn't like the producer's new part- ner, or new personnel, or new girl- friend, or his boss h;is told him they need a fresh ;md different approach, or the purchasing people have told him to look for new sources, or whatever. In any case, I am now in deep trouble. Whatever I do, it will be wrong. At one time in the past, when this kind of problem came up. I would introduce the client to some producer whom I knew and had worked with. This is a very tightly knit industry-, and there's a very good information underground, and so invariably, oilwr producers with whom I worked, found out about it, and called me up furiously to find out why I had not brought the prospective client in to them instead, especially after they had give me "all those script.s" in the past, 0,K. I figured, instead of recom- mending an individual producer, I will suggest several producers, and let the client make his own choice. Fair enough? IVroiif;! Another horn of an- other dilemma. Here's how it works: The prospective client comes into town. On a tightly contrdled schedule, we visit four producers in a single day. What is the result going to be? Inevitably, it is in the cards that the prospective client will .select one of those four producers, and the other three will be rejected. When that happens, I will ha\e lost three cus- tomers. Well, you might think, but at least you have also made a giK>d fricjid of that one producer selected by the client. Right? Once again, regrett;ibly, wrong again. The priKlucer who gels the job feels indebted, he resents the indebtedness, he is fearful of demands 1 might make upon him in the future, he feels I have impinged uf)on his image ai master salesman, and finally, he won ders how many oilier prospcctivi clients I have not brought to hi premises when I could have presum ably done so in the pa.st. All of this sounds weird. irratiomJ and str;mge. but believe me ... it i all absolutely true. With one cxoep tion, every producer whom I hay helped in this way has slopped at sinning scripts la me in the jutun and that includes some producers wfai had been customers of mine for man years before. And another thing ... it doea' help at all to reciMnmend a produce 1 know, but for whom I have not ye written. If I help him get a new clieai I will never write for him, nor will ever get a new assignment from him His resentment at my assistance almost as great as that of the pro ducers for whom I already am woifc ing. The producer envisions himself a a Master Salesman, He wants a tn lance writer to feci total dependeop upon the producer for his career Any time the writer adopts any odie stance, it threatens the producer's im age of himself and makes him fee uncomfortable. All of this is preface to the poa of this column , , , salesmanship, Oi those occasions when 1 have been in volved in the interviewing of piD ducers by prospective clients, it hk been an astiHiishing experience. The post-mortems of these sdlini sessions are really fabulous les.sons il human nature. To listen to the client* e\aluation of the inter\iews ;uid tha to hear the producer's comments, yw would never dreani they had attendei the simie session at all. I reidly thini that if I could nin a videotape of th< client's reactions. e\ery single pro ducer wmild sell more films, 0 course I can't do this in actuality be cause it's tot> de,structi\e an exercise The prixlucer wmild Iv cnished, th' client would be offended and I'd \> out of work forever. But here an some typical examples of producer reaction and client-reaction, all thre of them ptist-mortems of the vcr same meetings: continued on page i "Paradox" is a regular column written known in the industrial film field. His sion, and in theatrical release. by Stanford Sobel, a free lance writer well productions have also been seen on televl- BUSINESS SCREEf N What are you waiting tor? If ifs your film... then you lia>eu't heard about Newstilm Lab's 168-hour workweek! To: Filmmakers From: NEWSFILM LABORATORY, INC. For years, our beat-the-clock scheduling and quality performance have made us Southern California's leading processor of newsfilm. We have direct phone lines to many of our TV accounts. And at one time or another they have all used our Pool Lab Service. At such hot news events like the Manson trial, where one camera is allowed, newsmen can depend on us to deliver prints to the other stations under split- second deadlines. Our new climate-controlled building has just been completed. . .total laboratory equipment and rental production facilities all in a compact one-stop location. That makes Newsfilm big enough to have such technological advancements as the latest ektachrome processors and sensi tometric equipment to monitor color control .. .yet small enough so that you'll soon know most of our staff by name. "Instaservice" - where your reservation and our three processors combine to mean No Waiting. When we say your film is in the dry box and will be ready in five minutes - we mean it. Speed and quality never mean rigidity, however. We're specialists in force processing, low contrast and underdevelopment services. Write or call for our price list; visit our handsome new facility or let us tell you how your account can be effectively serviced by mail. NEWSFILM LABORATORY! 516 N Larchmoni Blvd Los Angeles Calil 90004 HO 2-6814 Days • HO 2-8292 Nights Weekends Holidays P.S. As a special get-to-know-each-other offer, and to celebrate the opening of our new building, we're having an Ektachrome promotion, We'll process your 7252 Ektachrome film (normal processing), plus one light 7389 color work print with key numbers printed, both for 14(t a foot. This offer is good only through December 31, 1971. itember/October, 1971 11 onotltsA im CAMART PRODUa NOW SHOOT MULTIPLE IMAGES FROM A SINGLE SUBJECT WITH THE CAMART OPTICAL FXUNIT Produces 2-7 Images in Rotation . . . Montages , Special Distortions.. . Unlimited Variations Create unusual opuc.il clkcis right iii your ouii c.uiKr.i. Give your films drama and impact. The Camart Optical FX Unit can be used with motion picture cameras ... TV cameras animation cameras. 1 he unit reproduces up lo 7 multiple images from a single object. These can be rotated clock-wise or counter clock-wise . . . last or slow ... or photographed ■still." Camart Optical FX Unit with four surface prism, mount revolving fiousing, camera base plate and double arm assembly S249 50 ARRIFLEX • BOLEX • FILMO • MAURER • MITCHELL & MANY OTHERS ROTATOR LENS for CAMART OPTICAL FX UNIT FOR 16-35mm & TV Cameras Ihc Rotator Lens reproduces images upside down, sideways or tilted at any angle. Scenes can be rotated a full }M in clock-wise or counter clock-wise direc- tions lo create a spinning elTect at any speed. Or by cranking back and forth, you can create a ship-board motion. Uses and applications are limited only by your imagination. Ideal for animation and live action conmiercials. Camart Rotator Lens $150 Atl„r^>r l„r TV Canirnn A\ go off the so often? Why do so many people pictures, and so few people .wll tures? I think I know the answer. It I gins with a fauli\ image of oursclw Bobbie Burns said it vers well a lo lime ago. II only we could see « selves as others see us. I don't kM whether there is such a thing as t "essence" of salesmanship, but if W a thing really does exist, it means t ing sensitive to the person to who you are trying to sell a picture, we all had a realistic image of (H scKes to begin with, then wed Iv ak to project a more realistic image too clients, customers and pri>spects. And . . . we'd sell a lot more pia lures. BUSINESS SCREII ■I ^ This 4-inch attache case turns any office Tto a movie theatre in less dian diirty seconds. It's Ihe Bohn Benton Institor; an elegant, rear screen (also front screen), Super 8, sound and motion picture projector It's light, only 17 pounds. It's simple to operate. In less thcin 30 seconds, you can have it set up and running in broad daylight. It's cartridge loaded. There's no film threading. It's an attache case. Easy to carry. Just 4-inches ivide. And it's sensibly priced. S300 (»r single units. Or as low as S240 in quantities. Write toda>- tor our new brochure; Bohn Benton Inc., no Roosevelt Avenue, Mineola, New '^'ork IL^Ol. Bohn Benton Institor You'll be sold on tlu' way it sells. the camera ey< VIEWPOINT AND COMMENTARY BY O H COELLN "Wf H\m RiACHEi) a poini where politics as usual is turning the Ameri- can dream into a nightmare . . . Never have we needed a new hero worse than now." Gov. Dale Bumpers of Ar- kansa.s told Mis.souri DcmiKTats in late July. "The anli-nialcrialistic >oung must be convinced that there is noth- ing square and insensitive about eco- nomic securitN and basic physical com- forts ... It is a cruel hoax," he said, "to hold out the hope of overnight or instant liberty, instant everything to the poor, the minorities, the down- triKlden. It is the ploy of the amhjtioiis man." Labor and management at odds, drug abuse flourishing and world problems undiminished . . . make us remember the admonition: "unless your employees and your publics are given the facts to undersiarul. they will draw their own conclusions, often ad- versely to your interest and as much to their own interest." Television's colorful tube, mighty as it is, left Americans in confusion and doubt in Vietnam. Simply report- ing the strikes and their aftermath this past summer hardly explains the ur- gency of /irochu livity and its effect upon all of us. The "key to plenty" remains unturned in the dtxirway to a more productive America, more jobs, more ta.xable profits, more ^oods and services thai can brinn lower prices. less inflation. This, again, in TIME for corporate management and their trade groups to lake iltr ladx. in factual films, to its people and publics. The audiences and the means for getting to them are at hand; it costs pennies-per-person to deliver comprehensive knowledge via sound films through public service tv.. in theater screenings, to adult and youth groups via hundreds of thou- sands of 16mm sound projectors .iM across the U..S.A. Happiness Is: More Pictures lliiiij)itu\s i\ .1 25lh "an 11 1 versa ry parly" for Modern's president, Carl l.enz; the growing list of awards being won by U.S. entries (through (INI-, of course) at overseas film festivals: the upcoming 12th International In- dustrial F-ilm I'estival scheduled lor Barcelona with a ginnl U.S deleg.ilion again on hand, we hope. 14 .And happiness is a fall upturn in tactual, documentary films out of the most creative film makers in our busi- ness overdue at a time when Ameri- cans, (and Canadians) need to know as only film can bring it to them. Hap- piness could well be President Nixon wielding a "big stick" on the heads of do-nothing for a full day's pay rail- roaders and welfare "loafers" who would rather wait for a monthly hand- out than do an honest day's work. Happiness? Better call for a "miracle" out of the lethargic White House. But nia>tv the President could be reminded to show Mao and Chou a print of Project Mekong; and turn the tide to better lives for Southeast Asians by getting that tremendous, fruitful river control program moving toward completion. Despite the loll of war. Viet Nam and other populations dependent on that rice bowl are inex- orably doubling in this decade. The Shell-sponsored Project .Mekong, sadly enough, remains the only lucid expo- sition of where the Itiiurc of South- east Asia may yet lie. While millions face starvation in Hast Pakistan, • • • Books That Make Films There's .1 lilni in so many recent non-fiction books. Take a cue from John Burby's new book "The Great American Motor Sickness" ( Little Brown, $8.95), which takes you in the real realm of our urban trans- portation problems: is rightly called "the lxH)k ol the \ear on transport.i- tion." Look over the best-seller list of sim- ilar non-fiction titles and build on their popularity with followup factual films. Audiovlsuals 12-Month Year 1 he new trend to \ear-round schiH)ls means that audii>-visual equipment will be getting more use. puts the heat on a-v administrators to streamline their teacher requests throughout the 12-month operating calendar. More than 60() schixil districts in the U.S. are currently stuiKing the possibilities of evpanding the schiK>l year to stretch their educational dollars. • • • A Word of Appreciation Ih.mks to I.W.-Vs past-president. Lee Coyle (Ohio Bell) and program chairman of its recent .Montreal ing, Jim Damon (IBM World Tr for those kind letters of apprecia for our coverage of this event. • • • The Past is Prologue . . . I> yiiir\ rjv" the 85th Congn passed the National Defense Ed tion Act to be administered by United States Office of Educal providing S.1 million alone for search & Experimentation in A Visual Media under Title Vll. whatever happened to all that mi and where can anyhtnly find any really useful to account for all grants-in-aid approved bv the "n established Advisory Committcel New Educational .Media" which supposed to "disseminate the infi tion obtained by publishing repo studies and surveys, preparing publishing catalogs, reviews, hi raphies, abstracts and analyses, by providing advice, counsel, tech, assistance and demonstrations?' hate to mention that an addition million was provided for each three succeeding fiscal years. • * * len Years ,4);o. This Monti brought the news of Bill Conn election as president of the Nati N'isual Presentation Association: Union Carbide exhibits and adv ing executive was als<.> to become of the Industrial Audio-Visua ciation. And in that September 1 96 1 we were to comment that "i \icken to read the h\t ol aimless and continued on page We know it's beautiful - but you won't fall in love with it until you've used it. Contact your local dealer for a demonstration or write for free brochure. magnasync r movToia magnasync/moviola corporation A Substdiary o' Craig Corporation 5539 RIVERTON AVENUE / NORTH HOLLYWOOD, CALIFORNIA 91601 (213) 877-2791 tember/October, 1971 15 Take this 30-second photoquiz Don't feel bad if you fail"= because you'll win a CFI Film Footage Estimator. 1. How much will It cost me to have a 23 minute 16mm Eastman color release print made if the laboratory charges 70/foot? 2. How many 35mm feet would I have if I blew up my 23minute 16mm pic ture? 3. What about reducing my 23minute 16mm film to Super 8mm • how long would that be in Super 8mm? 4. How much ECO can I have developed for $250 at 60/ foot? "We'll even send you one if you don't fail Undoubtedly you could answer these questions. Tfiey're not really hard. But you probably couldn't do It in 30 seconds — you'd need a little more time, and perhaps even a pencil and paper. That's why we're making our Film Footage Estimator available free to interested professionals in the motion pictureand audio-visual industries. It's handy. If has all (he mfor mation you need built right into Its easy-toread sliding scales. An- swering the above questions in 30 seconds would be a cinch if you had one. And it's especially valu- able for budgeting and planning. How do you get a CFI Film Foot age Estimator? Simple Just send in the coupon on this page or write to us on your letterhead. We'll send you one with our compliments, along with any special service in formation you may need. All right, send me a Film/Footage Estimator 1 can answer those questions in 30 seconds. . Let me prove to myself that Name Company Title Address City State Zip 1 am also interested m: ! Video Tape to Film Transfers Titles and Opticals Tape Copies j CONSOLIDATED FILM INDUSTRIES | 9b9 StWARD SIREEr, HOILYWOOD, CALIfORNiA 90038 AA 1 ( camera eye visual research projects hcinn un, taken for ' National De/ense" in I lenes and universities that themselves tailed to produce ans. to much more obvious educalii^ problems." Shades of yesteryear! I That was the monlh (Soptcr 196!) when the Columbus (Ojj lilm l-cslival prcscntL-d its 9lh Ann "Chris" Awards and wc gave our ers a 4-color "spread" on U.S. St« then-current three-film "package" , Rhapsody of Steel. Modern Steel Mai inn and The Makint;. Shapinu Treatir)f; of Steel. Standard Oil ([j ana) had just taken Us coniprehciL (84 nun.) s(ory of tha( compani all of its emplo\ecs. This was the month and the when teaching machines and , grammed learning began to proli ale. C'omple.xities. cost and downr stubborn adherance to tradi(ions. economic downlurns in the later have just about buried the teach machine, wi(h few excepdons. brighter no(;. Bob .Sexmour (now ; lisher) brought readers a memor word-portrait of that dedicated flj maker. I arry Madison. • • • Send CINE a Check Today W c don'i olicn discuss our read corporate and personal donations. ONI-: organization, cleared by the as a ta.\-deductible item, deserves] lionwide support: the Council International Nontheatrical Kvj (CINH). Headquartered (mail address checks is 1201 16th Street, N.\V.)1 Washington. DC", (zip: 2(K)3 C'lNK is your audio-visual clear house now handling thousands of c fully-selected factual film titles over a hundred international film fel vals all over the world. Unpaid Cl\ M)liinieers make up juries in ml piincipal U.S. cities; CINH volunte come to Washington at their own pcnse (o finalK select the "best of I U.S." to make up these "Olyi teams" which represent you and company, your country in rugged petition. Non-profit, utterly deserviiif; your \upporl. tax-deduclihle . . . headed b> former Nl'A chief. William Carr. C7,V/. needs your port: make it five bucks, ten bucks ( .1 hundred and make it out to (7/1 today. \Ve'\e scrxed since its inc lion as board member and now on j advisory council. You become a working member t'INI- (assiK'iaie memlvrships arc or SIO) and you'll ilo it m ihe e.iuse we kni>w of . . . \our oWll| 16 BUSINESS SCS mb IAN I cvcni I niNb (the next-best thing to instant success) oviemakers will agree that the ce between good footage and DOtage goes beyond talent and ,t's the little things that often e he difference. Little things like nobility, to follow fast-moving Or a few extra dB of silence on Little things . . . like the fleeting t of news, captured because of te saved in set-up time. Or an camera-mount that produces tferent" point of view you need. things do mean a lot. And, for >f those important ■little things," professionals turn to Cine 60... t Power /er you go. whatever the shoot- 5|ation. Cine 60s exclusive power ves you the power to run every ^ional camera on the market. ie all-important mobility to go the ac- Avail- 1 volt- cm 6 (and 7 am- ours), it s recharge- ickel-cadmium ;ealed design and an auto-" overload safety switch. With charger and plug-in coiled cable, it is one of the most wide- 1 power sources available today. t Quiet is golden, yet relatively inex- ;ive with the Cine 60 battery- d fiberglass Blimp for Arriflex Tieras. Only 19 pounds, the permits shooting in even the •estricted spaces — with all rd lenses (even 18mm t vignetting!). Inside amera is securely ed, yet isolated acou from its surround- )n the outside, a ear-driven mech- ifn permits smooth ite followfocus via easy-to-use knob. All controls and con- ns are conveniently I on a rear il panel. Instant Camera Pod Our single universal shoulder pod ("unipod") is a lightweight shoulder mount that accepts all cameras. Easily remov- able between takes, it keeps the camera in the ideal shooting position while offering the ma- neuverability of single-shoul- der construction. Used with the Uni-Eclair Mount (detailed later), this is the only practical pod for the Eclair NPR-16. (By the way, we also have an excellent double-shoulder pod as well.) Instant Camera Platform Wherever and whenever you need a stable camera plat- form, chances are our Vacu- Platform can provide it. This rugged suc- tion-actuated device can be positively fastened to any smooth surface (car- tops, floors, etc.) without marring. A flick of a lever on its extra-large suc- tion mounts does the job. Especially useful for low-angle work, it mates with standard tripod heads. Instant Camera Mount If you've ever watched a good shot pass you by while try- ing to thread a camet onto a tripod or shoulder pod, the Cine 60 Snaplok is your answer. Combining _rapid. fail-safe operation with the rug- ^gedness and precision alignment leeded for day-in, day-out use, the Snaplok features light weight and high rigidity. One section mounts on the cam- era; the other on tripod or shoulder pod. A single pushbutton in- stantly separates the two. The base unit of the Snap- lok is compatible with standard Va" and %' sockets. 3ra 1^^ M^ Instant NPR Our Uni-Eclair Mount is just what the name implies — a universal mount for the Eclair NPR camera. Rugged, yet surprisingly light, it may be left on the camera at all times, , ready for hand-held operation or shoot- ing with a tripod or shoulder pod. And, J it makes a handy camera rest between j takes. Instant Zoom If you own one of the fine Angen- leuxzoom lenses, you can have smoother, more consistent zoom- ing with one of our electric zoom drives. Available in four sizes (for the 9-95mm, 12-1 20mm, 12-240mm and 25- 250mm), these units feature a precision gear assembly which mounts securely and directly to the lens barrels. The gear assembly, in turn, is rigidly coupled to a high-quality DC motor via a flexible shaft. The motor is power- ed by a transistor-regulated nicad bat- tery pack featuring directional push- buttons and a smooth, variable speed control — all contained in a convenient, palm-sized case — with built-in re- charger. (We also make an instant- mounting, collapsible rubber lens hood for the Angenieux 25-250mm zoom.) Instant Rentals Cine 60 also enjoys an excellent repu- tation for its line of top-quality rental equipment. All thoroughly maintained and delivered on-time. We'd appreciate the opportunity to fill your rental needs. Instant Information Whatever your filming needs, all you need to know for "Instant Service" is one name and one number; 1 1 — ^ I I ISICOnPORATEO Film Center Building/630 Ninth Avenue New Yorl<, N Y 10036/Tel; (212) 586-8782 * ® U.S. Patent =3274476 ® 1970, Cine 60. Incorporated SPOILED SOUP Or Too Many Cooks Wreck the Film Ir WAS THAT THRrLI ING MOMKNT for a producer of sponsored films, the first screening for the client of the completed motion picture. The "client" w;is jictually fifteen men. all members of the sponsoring organization, each ready to gise his approval to the finished film. But when the projection was com- pleted, and the lights came on. what Ihcy gave was not approval. There was no criticism of the film's quality; the prixluclion values were excellent. But the point was raised that we were aim- mg this movie at the wrong set of people. Instead of the agreed-upon gen- eral audiences — the general public throughout the country — it was sug- gested that this project should really be directed at a few influential indi- viduals in key situations m the partic- ular industry. Which would mean, ot course, an entirely different film. Now, it may (Kcur to you that this little item, deciding just whom we were making the film for. should have been settled somewhere ali>ng the line before the movie was completed. It so. you'd be right; determining the target audience, surely one of the most impcirtani decisions to be made in the prcKluclion of any film, is i>ne of the lir\i things to be decided. But here we were in our smokc- lilled screening nwm. after having spent almost forty thousand dollars of 18 By JOHN SAVAGE the client's money, learning, according to a number of key people in the sponsoring organization, thai we had been heading roughly a hundred and eighty degrees in the wrong direction for the past year and a half. As writer-producer. I've made sev- eral hundred films, if you count the long ones with the short ones, over the past fifteen years. I believe I've experienced almost all the joys and frustrations that this business has to offer. The joys are many. The thrill ol winning a lop award in an impor- tant festival where your moderate- budget film was entered against the best that the most expensive produc- tion houses had to offer. The delight of producing a film for a client that not onK pleases him personally, but that meets the specific need he had for a film with a high degree of effec- tiveness. But all the while \ou're working on almost any sponsored motion pic- ture, there's that little time-bomb tick- ing away in the background, the time- bomb that repeats and repeats in \oiir ear: wail till the\ bring in those other t>i llicre seems li> Iv .1 gener.il assumption on the part of many film sponsors we can call it ('»H>k's I aw: If the opinion of one knowledgeable person is goinl. the opinion of Iwenlv ivople will Ix- twenty times as ginnl. It has now been firmly csiablis) and it should be engraved on e\ film can and reel, that this is ct pictely untrue. Articles have been written ah this before, but it's worth putting writing again. If vour organizatim planning to sponsor a film, the v to do it is appoint oiw of your pei as the lilni num. He will be the liai* with the film priKlucL-r; the prodi will report to him. and onlv to him What the Hell Do They Want? Il IS not iriiporl.itil ih.il this r know film. That is the priniucer's It ;v important, however, that he ki what the hell the company or o\^. zation wants this film for, what 1 want it to do. The basic decision the target audience and the ov objectives — must be made first, they must be agreed upon by people in the sponsoring organizat The producer can then bring in suggestions to his client contact, can approve or disapprove, or can come up with intelligent cha ba.sed on his sure knowledge of J the company wants out of this proj And he keeps others in the organ tion up to date on the wa\ the f is going. .Since what we are discus' here is the ideal setup, we mighi well go the whole way and add 11 ideally, the others do little si guessing, knowing that the film p ect is being handled correctly. Thj are other cooks, in other words, ihev're not out to sfH>il the s<.»up. Compare this method of film sp sorship with the situation m whic found myself in my opening strfj It was a classic example of how to sponsor a motion picture. A \ear and a half before the af( mentioned fatal screening. I had bcj work on the project. Although nolh was spelled out with abs*.)lute clar coniiniied on pagf '> John Savage is president of Crest P auctions. Ridgefield, Conn BUSINESS SCREIi l3ow showing. • . the , Reliables M ch monochrome gebly features three urs in rackmount flf'jration. Small size qu!S less rack space jn milar units and ■lonitoring of 3 video signals, ghuality. all-purpose jrtrs with Setchell iinUNIT-IZED" ^1 circuit modules. New 10" monochrome video monitors offer horizontal resolution of 640 lines or better plus 100% solid-state circuitry for long-life reliability. Unit is available in rackmount or in attractive metal cabinet. A 12" model is also available. In addition to 640-line resolution, the 16" monochrome monitors have all major operating controls located on the front panel for ease of operation. Front-panel screwdriver adjustments for vertical linearity, vertical height, and focus provide protection against accidental misadjustment. Nineteen inch mono- chrome video monitors offer traditional Setchell Carlson quality, including exclusive UNIT-IZED" plug-in circuit modules for easy maintenance. Horizontal resolution is 640 lines or better. Available in rackmount or attractive cabinet models. 11(3" monochrome M monitor offers ejleni picture quality attractive styling at a >llor 20 75 MALL DRIVE. COMMACK.L I .N V 117 BUSINESS SCREEN fiere is a inonient in almost every film [)r(HlLicer's life when ht be called the Madir of the Year Award." f eceives what mi«;l [.' uppociicil to he three men wlio fin charge, three men I was lo with. We niaile all the basic ions, and we were in complete cnient. Kvcrything begun swim- iily. ut things happened. Normal igs. like those that occur in any mess. One of the men left the -- -ii/ation; a new man joined our He had different ideas. And \ou, they were good ideas. He ^:itimate objections to some of ings we had done, objections I'fi the organization's policy. We .igree. for he was right. No one M> impolite as to point out that h . objections were the sort of thing ti the producer could not have vi\\ri about and that should have settled within the organization production of the film had but. believe me. that was what iliinking. • iowever, the damage could be re- n .il We changed direction imme- .ind threw out a lot of the stuff ;v ii.id shot. Money and time had Iv 1 wasted, but now we were on the n 1 track. )iiiing the production. I was care- fi lo submit progress reports to my th i- angels. As Stan and OIlie used 1 told them what I was going then I did it. then I told them ' I had done. Li^guard Needed hings continued swimmingly. But K were soon to need a lifeguard. Sith the film completed, we ar- I .1 for the first screening, and I learned who was to be there, i tally let out ^ solitary shriek, the bubbling cry ,')f some strong swimmer in his agony . . . I'Byron. no mean suiniiiier hiniselt. i.e wrote. |-or 1 learned that a whole platoon >' new people were going to be I) ught in to judge the film, people *o had had nothing to do with the pijcct until this moment. I was also sr'led to learn that i>ne of my three n/n was somehow not on the com- fttee that was charged with this pro- ill;tion and would not even be at the !;eening. He had simply been some- c.' with the organization who was in- iV-sted and had felt that he had some- t,ng to offer. Being outside the Loiiipaii). 1 liail not known this an-J had naturally accepted his "sugges- tu>ns'" as orders. It had been he who had suggested that I make a trip to Ohio and get the cooperation of a cer- tain city there to illustrate a point in the film. I had dutifully gone to this city and had enlisted the help of prac- tically the entire community — mayor, police force, you name it — for this particular sequence. Little did they know they would all wind up on the eiittingroom floor: if it"s any con- solation to them, I wound up there my- self on this job. Nobody Wins 'Em All If. as a film writer-producer, you feel you're good at your chosen pro- fession, you've got to learn to accept the bitter truth that nobody wins 'em all. If you've got a lineup of top 'name" clients, many of them repeat- ers, and a list of awards that fills a printed page, you can assume that \iiu know what you're doing. But there is a moment in almost every film producer's life when he receives what might be called the Nadir of the Year Award. You know you've been awarded this particular trophy when the sound of the pro- jector stops at the first screening for the client and is followed by total silence. It is a special silence. For it was not that they didn't like the film; it was obvious that the production quality was excellent. It's just that these people had very tlifferent ideas on this particular sub- ject. And they began questioning — not so much the film as the basic assump- tions on which the film was made, f'or the producer, sitting there ex- hausted after a year and a half of hard work, it is startling to hear that the film should not be aimed at the general public at all: it should be produced solely for a numerically small group of "influentials." Which means that of course the entire ap- proach is wrong: it should be a nuts- and-bolts technical film. Another man at the .screening emphatically states that such a film is not needed at all for this purpose. All that is required is a man standing there with a flip-chart with the relevant facts and figures on it. This, after a year and a half of work and the expenditure of almost forty thousand dollars! These men were not out to spoil any soup. They were honest, concerned men. and thev had the best interests of their organization at heart. It was simply that a basic error had been made, an error that is made so often in film sponsorship. If you are going lo give someone the power of life and (.leath over a film, do not leave him out of it till the thing is conipleteil. If one individual had been ap- pointed the "film man" at the begin- ning of this project, he would have — - or should have — made it a point to learn the views of his peers. He would have made certain that agreement had been solidly reacheil on the basics. It it had not been reached — and given the disparity of views at the screening, 1 am included to believe that it would not have been — then the organization should definitelv not go ahead with the lilm. Forty Thousand Clams A lot of money could have been saved, for, speaking of soup, almost li>rty thousand clams went into this particular chowder — and not one single relea.se print was ever made or distributed. I suppose I should not complain. I was paid for my work; suffering was not financial. But this sort of thing happens so often that it's worth spell- ing out the ways to avoid it. If you're planning a film, keep these points in mind. ( 1 ) Appoint one of your people as liai.son with the pro- ducjr you choose; do not send the producer around to ten or twenty peopL- who have varying, and ulti- matel\ confusing, views on the sub- j.-ct. with the result that he really n.'ver knows who, precisely, he is working for. (2) Make sure that all of you — everyone in your organization who will be concerned with this film — are in agreement on the basic issues and that you will therefore back up \our film man in his decisions. If there is disagreement on the basics, ilo not go ahead with the project un- til agreement is reached. (3) When the film is completed, do not send it around the company for the opinions of others who have not been previously invoked or consulted. When the film is shown to t)thers. it should be as a fait accompli, a completed motion picture- -you're not looking for ways to "improve" it. Any quality restaurant, even the large ones with a lot of cooks working in the same kitchen, can turn out good soup. It's just a matter of knowing how. Sptember/October, 1971 21 New Eclair ACL: half the size and half the weight! Sync sound and silent running in a camera that weighs 8V2 pounds and is less than a foot long. Ken Nelson has made a short doc- umentary film with an ACL. "In the past, I've always looked around for a place to rest the camera between shots," says Mr. Nelson. "But with this new one, I found it didn't occur to me to put it down." With its 200 foot magazine and without a lens, the ACL weighs less than 9 pounds and measures 1 1 '/^ inches from front to back. Half the si/.e of its competitors. Less than half the weight. This is the most inconspicu- ous camera on the m.irket. It's com- pletely silent, of course, lland-hild, it's much smaller and lower than your head, as you can see. The bat- 22 tery weighs about a pound and fits into your pocket. And the ACL is fast. You can change its clip-on magazine in less than five seconds. No threading; no need to touch the film at all. Film maker Eric Saarinen says: "This is the first silent camera that you can run with." The ACL has a crystal-control motor. Sync .sound with no connec- tion whatever between camera and tape recorder. Fantastic accuracy. Sync error is less than '^ frame in one continuous 200 foot take. That's H. ()()() frames. What el.se? A universal lens mount that lets you use any lens with any mount. Extremely and precise reflex viewing, viewfinder that rotates 360 d And a price that's consid lower than the competitio For more information,^ for our free ACL brochure. 7?6? Mslroiv Av«nu». Loa Angiilx. €••{ 73 S Central Av«nu« Villay SIraam. H\ BUSINESS SC(i 1 Bell System films: As new as tomorrow Telephone films in the modern manner appeal to youth audiences of today. Xio/i.N YEARS AGO. one of the most 8 Hilar sponsored films to be seen iheatres and amongst 16mm group diences was a picture called Once on a Honeymoon. It was presented the Bell System companies, and it i how a song writer saved the day a big musical show through a long tance telephone call. A typical "stu- " production with an intricate, im- usiblc plot, it was not at all unlike movies then playing at the local ou. It fit the times, and it did a )d job for the Bell System com- lies. How times have changed! The ou is now playing films like MASH i Easy Rider. And audiences, not ly in theatres but in every type group both in and out of plant. uld hoot Once Upon a Honeymoon the screen. What has the Bell System done iout it? Looking at an old flyer de- ibing Once Upon a Honeymoon ;ently, Martin Duffy. American lephone & Telegraph Company m Director, said. "We'd never do ngs that way now. We have to be ^temporary, or a little bit ahead our times. Our work has to bespeak 71 or 1972. It cannot date us." (As an example, he pointed out a idmark film of a few years ago — inner of Speaking, which has been , mcndously popular since its first vrodiiction. It described how proper lephon;; usage and courtesy could lip business efficiency. It was fell |at the message and the plot could 'rdly be improved on, but the film s been completely redone in 1971 th changes in dress and camera ptember/October, 1971 Generations say that In these changing times the traditional values accepted without question by the older generation are frequently being challenged by some of our youth. It IS important for all of us to understand this social change — whether or not we are in sympathy. 23 (cchniqucs. which though sccminglv MipcrfiCMl, .irc iiiipiirl;inl in kccpini: Iht- ci>nip.in\ cKiiiplclcIs m liinc with ihc L°h;ing(.'il laMfs nf ils ;iiiilicnccs. "Wc work very h;ird to inuintain credibility." Martin Duffy went on to .say. "Our benchmark today, as yesterday, has been top technical qual- its. but we yo to great panis t») speak in the language of the day." lo be contemporary, the AT&T film staff spends an inordinate .imount 4>f time looking at films. The best producers available are sought, and thoii product is viewed con- stantly. No one is ever denied an opportunity to have his films seen by the tilm section staff. "If wc see stimething that suggests to us that this producer is the kind of guy who can do the kind of work we want, wc go after him." Duffy sa\s. "Many of the pri>diicers now working for us we sought out — we go very much on the work they've produced. "In the case of the experimental film. Operator, it was only the second lilm ever made by the producer, Nell Cox, and actually the first — about a French restaurant — had been seen \er\ few people. But we saw it we sought her out- to her aston ment. We thought we could core our needs with the sort of thing had done in her first film. It resud in one of the most popular and ^ cessfiil films we have tod.iv. It i| a lot about us and our oper.itors wh| could not have been done in a m'' conventional, structured film." The Hell System still uses "csti lished" producers with whom it \ worked for many years, but o those who have progressed with Operator, made for the young in niind and spirit, is designed to persuade young people that the telephone operator does an important job in servicing the public — a job that Is basically demanding, exciting and interesting. How to Lose Your Best Custon.-J depicts the problems of a small business that are occasioned by poor telephone ] operating habits. Phone Man shows telephone men as skilled craftsmen dedicated to serving the public in a variety of ways and locations — men doing a difficult, although satisfying job. It is aimed at recruiting 18-30 year olds. Performance outlines for a non technical audience the dramatic and stringent tests that help make the telephone a highly dependable piece of equipment. Away We Go points up common hazards that lurk beneath the allure of getting away from it all. It promotes off- the-|ob safety for Bell employees, but will also be availabe to general public audiences. Network uses multi-images, soidfizdtion and electronic music in portraying the physic human, organization and innovative resources that contribute to the nation's communications strength. 24 BUSINESS sen "If ihcy arc still making films ,, uay they did in 1950," Martin D ly says, "they don't fit in very with our philosophy today." I \T"s Film and Media Develop- 01 it Section of the Information De- pi ment. located in New York, is a ralized source of information on lis and other media, as well as a Juction coonlination and super- ijn center for all the Bell System ipanies. Film Director Martin ffy and his supei^'isory staff: Langsan, Film Production, Gene )6, Film Research and Distrihution. Rohert Randall. Media Develop- it, operate on three levels of ac- rhc section produces tilms to order the Bell System companies and AT&T operating departments. For mple, a company or department iht come to the Film Section for ice on whether a film could help solve a certain problem, and if so. It type of film would do the best and what sort of budget should allocated. The section then pro- es, with appropriate technical as- ance, a product that will meet their ds. rhe section produces films for pub- information purposes. The objec- li\e here is to give lu'lievable and honest picture of what the Bell System is all about. This is now being done in small bites in contrast to a tendency some time ago to do the overall pic- ture every time and use a crowbar to fit in this or that particular message. At present, the section is working in such areas as operators, phi)ne men, how telephones are tested, etc. The objective of all this is to show the Bell System for what it is mainly through its people. 3. On the third level, the section produces experimental films, such as Opcrulor. and the widely acclaimed new film, Gcncralionx, or the group of five films now being shown in col- leges with great success under the group title. Quintet. The Bell System was one of the first companies to employ testing of films, and is today conducting more extensive pre- and post-production re- search than ever before. Audience Studies, Inc., in I.os Angeles, does most of the testing for the company. It runs tests each night in a theatre in Los Angeles with an audience of .KM) looking at such fare as TV com- mercials, sponsored films, and TV pilots. Measurements are made of ( 1 ) audience interest, which is done electronically with hand-controlled meters; (2) fulfillment of objectives, with extensive questionnaires: and (3) In-depth studies of before and after attitudes through group interviews. All these measurements are made and presented as evaluations in a large detailed book on each film tested. AT&T often makes changes of weak spots discovered in films iluring production and will sometimes remake whole sections of a film when audience measurement indicates it is necessary. Testing is one more step in the company's determination to meet its audiences with material tail- ored for today's attitudes, in the language of today. What do the Bell System films ac- complish? Hxact statistical evidence of accomplishments is difficult to de- termine, but there are good indications that films play a most important role in the company's training and public information activities. It is known that the popularity of the modern Bell System films before group audi- ences and as fare for TV viewers and theatre audiences has never been higher. Reliable estimates indicate that the Bell films play to some 200,000,000 persons a year, which is a considerable part of the company's contact with the public. Super Quality Super Service Super Sound Super Delivery Send today for your free copy of this informative "Colbum Comments on Super 8" booklet. GEO. W. COLBURN LABORATORY. INC. 164 NORTH WACKER DRIVE • CHICAGO, ILL. 60606 • 332-6286 COMPLETE lABORAIORV SERVICE FOR 16ll«M / EDITING ' RECORDING , WORK PRINTS ' SUPER 8. 8MM t 16MM RELEASE PRINTING / TITLING 35MM SLIDE AND FILMSIRIP SERVICE iptember/October. 1971 25 »^. msKKfM. Boom Boon. T 26 We've taken our most versatile, best-performing unidirectional studio mici phone, the Shure SM53, and made it even more versatile by developing complete boom accessory system that equips the SM53 lor every concel* ble boom and "lish-pole" application! Shure design engineers started witf major breakthrough in design: a small, lightweight, extremely effect! isolation mount. They developed a super-flexible isolation cable, a p^ of highly-efficient front-and-rear w/indscreens, and a 20 ' boom extensl< pipe. Finally, they developed a complete boom assembly that coi bines unusually small size with superb control and noise isolatio Result: an accessory lineup that makes every Shure SM53 stuj" microphone a complete microphone system! Write: Shure Brothers Inc., 222 Hartrey Ave., Evanston, 60204. BUSINESS SCREf i Irs ROUGH BHOOTING IN AFRICA Philadelphia producer runs into real trouble in Tanzania. GS ARE GETTING ROUGHEK ;ill over ;hc dtKumcnlary film producer. : and more, in the places he goes. and is out. and he can't shoot s he pays off a hundred unwanted s. Not only that, but in many tries it's getting more difficult to loi .It all. even in tourist-oriented 1. because of government hin- ces and impossible-to-get-prior ^ ances. I rhaps more typical than not is ieilor\' of Sam Mirabello. of Sam ti bello Enterprises, Inc., a Phila- lliia area producer of ecological religious documentaries. Recently ■ned from his second trip to East », where he has produced three mentaries for the Africa Inland ion and the Reformed Church in rica, Mirabello reports that East ;ans are becoming increasingly suit about photography. Most of he believes, is caused by tourists r to capture the blanket-clad li tribesmen on film and willing p generously for it. But even way near Lake Rudolf in northern ^a, which doesn't get a dozen tour- i year. Mirabello found that every I in the village was out expecting lent from the film-maker. And Teas one shilling ( 14c) ased to be idered plenty in most of East ». the Turkana tribe in the Lake »lf area now think nothing of ask- ten shillings apiece. This is diffi- if not impossible, on a missionary budget. Even the missionaries, iiselves. who work in medical cs and schools in the area, threw jember/October, 197 i up their hands in despair at trying to keep their patients and students from badgering the cameraman for tips. The film, by the way, is being made to raise more funds for more clinics and more schools for the Turkana peo- pie. But Kenya, and the Kenvan people, are generally friendly to strangers. Not always so in adjoining Tanzania, where Mirabello and his crew ran into real hostility. Shooting some mission activity near Mwanza in westein Tanzania. Mira- bello was picked up by four Tanzanian Criminal Investigation Division plain- clothes men and accused of photo- graphing without a permit, despite the fact that local authorities had assured him that permits were not necessary for making a religious documentary film. Taken to the police station, the film- makers were questioned over and over, third degree style, for six hours, about what they were really doing in Tan- zania. Mirabcllo's SJ 5, ()()() worth of equipment was confiscated. (It is probable that the recent palace revolu- tion in nearby Uganda had made Tan- zanian security people more than a little suspicious of all strangers, espe- cially of what some of them consider to be American "imperialists.") The arresting officer said he would ask for a maximum penalty of six months in jail and a 2()(M) shilling fine for wilful violation of lan/anian laws: photog- raphy without a permit. The Mwanza missionaries advised Mirabello that the best way out would Sam Mirabello on location In East Africa. be to plead giiilts and ask for mercy of the court, which he did. and was sentenced to two months in jail or a 300 shilling fine. "It was too good to be true," Sam Mirabello says, "I had visited an African prison once, and it's something to avoid, believe me. We gladly paid the fine." With the case seemingh settled, the confiscated equipment returned, and a valid permit now in his pocket. Mira- bello and his crew started for his next location assignment in a leper colony about 100 miles from Mwanza. But in the middle of the day, the missionaries got word on their short wave that the CID men were not sat- isfied with the verdict and were still after the camera crew. So, it was de- cided that the onl\ thing to do would be to get out of the country as fast as possible. For two days, Mirabello and the missionaries raced through dirt trails in little visited parts of the Serengeti plains to finally make it over the bor- der to Kenya on an unmarked road. DcKs this experience discourage Sam Mirabello? Not at all. He plans to return to Kenya and Ethiopia next winter on another film for the Re- formed Church. "Those missionaries are doing a great job out there, and it's a story that ought to be told." he says. "Be- sides, the climate and scenerv of Kenya can't be matched, and the gov- ernment is stable and friendly." But he'll think twice aKnit trying to make films in Tanzania again. Coniintud on page 28 27 Sam MiRAiiiiio hus some tips lor producers planning to work in the hot countries often out of touch of civihzalion: "After a couple of trips loaded down with do/ens of separate equipment cases. I finally worked up a fitted steamer trunk packed with foam and cut out for all my stuff. It goes on the plane with me. goes in the car with me. and I wouldn't he without it. It was well worth the $875 freight charge it cost me to get it to Africa." "The Arriflex people and their dealers in Philadelphia. O. H. Hirt, gave us fantastic cooperation in helping to plan our equipment. We had special electrical cahles to drive the cameras directly off the Land Rover hatteries. when necessary. We also had special fittings to line up our Cine M) hattery b^'lts on to liKai power supplies-kerosene pow- ered generators, and sometimes even windmill-operated electrical systems. "When you"re with primitive peo- ple the tripod can be a real hin- drance. It looks overpowering, it scares people and it's not adaptable. Tm an old tripod man myself: I used to think that if you didn't have a tripod you were a bum, but 1 used an Arri shoulder brace almost al the time this trip, and it workei out fine." "My basic equipment consistet of one Arri BL with APKC. tin< Cine Specials, two Nagras. two CtA ortran Mini-Pros and stime quart lights I rented in Nairobi and neve used. The Cine Specials wer brought because they're spring wound and we had anticipate!.' power supply problems. But as ii turned out, the BL did W^i of tbi work, and never stopped running. "Film was 7252 for all outsid work, and 7242 pushed one stoy for interiors. I shipped my filn! home by air from Nairt)bi to th WRS lab in Pittsburgh and got fas reports on results by ;uiiateur radii] linking me through the missionar ics' station in Kenya to a ham op erator friend in Philadelphia. Sam Mirabello could also hav added that it helps immeasurably t have had lots of prior e.xperienc shooting under difficult condition;' He got his experience the hard wa as a cameraman with Channel 3 i Philadelphia, and has since gone o to produce a number of award-wir ning dtKumentaries on such fai ranging subjects as gypsy moth: American Indians, conch fishermc and Amish farmers. I cut the cost of listening to your slide projector. Remember when you used to have to fumble around with scripts and switches during your slide presentations'' You still do^ Now you can afford not to Our Sound-0-Matics cost less than any comparable equipment Sound-0-Matic works with |ust about any automatic, re- motely controlled slide proieclor 10 give you up to 60 minutes' worth of audio: i commentary, music, and sound effects And it will forward the slides automatically, on inaudible electronic cues you program onto Ihe tape cassette sound track You sit back with your audience and en- |oy the audio-visual show You also can have CSA Procu'smani Intotmaiion GSOOS 6386') Sound-0-Matic in a play-back-only ver- sion Or one that will pre-program pauses " for question and answer sessions Or one records audience replies on a punched a All at prices that make Sound-0-fv(aticn ' soundest sound investment you can makcfo : your slide presentations . Write for details, or ask for a live demo | stration that speaks for itself Optisonics Corporation b: Monigomer/ville. Pa 1«936 / (215) 368-01 1 1 Gentlemen Why should I put up withi a silent slide proieclor when talk, music. an< sound effects cost so little'' D send literature. D call me to arrange a demonstration. T.im Artr1r«^« r.iy <:i>i. 7.n 28 BUSINESS M.T. E. Recording & Projection Equipment ■ System Engineering ■ Automated technique ■ Reversible sync-interlock operation For your sound studio, screening room, preview room and conference room. MAGNA-TECH 630 Ninth Avenue / New York, N.Y. 10036 CO., INC. ikptember/October, 1971 29 meetings & seminars 1 NAVA — Cincinnati I'hc N.ilional Auilu>-Visii;il AssiKJa- lion drew a goiKl-si/.eil and active crowd of dealers, nianufaclurers, edu- cational and industrial users, as usual. to its annual convention, this year in Cincinnati. Displays from over Z.SO companies almosi filled the exhibit area, al- though mans of the larger and more elaborate exhibits of previous years seemed to have diminished in size, reflecting a general tightening of the belt throughout the industry. Very little that was radically new was on display. In fact, drawing al- most as much attention as the equip- ment in the exhibit hall was Fastman Kixiak's proioi\pc of a new Super 8 sound projector shown, supposedly still under wraps, in a Cincinnati ho- tel room. With a low profile and at- tractive wooden base, the portable cartridge-load projector will be sure to stir up a great deal of interest when it reaches the market, prob.iblv late in 1971 or early 1972. Dozens of new exhibits for pro- grammers, faders. dissolves and multi- projector stands reflected the definite trend to increased utilization of multi- media equipment, by all phases of A-V users. Robert P. Abrams, Chairman, Industry & Busmess Council The regular meetings of the In- dustry and Business Council and the Audio-Visual .Systems Council were filleil to standing room capacity, in- dicating a growing awareness amongst dealers that their (ulure sales efforts must have a broader approach than just to the local schotil systems. Such leading industrial dealers as Hal (ius- ofsky of Colorado Visual Aids. Den- ver, and Douglas Nichols, of Newman Visual Education, Ciranil Rapids, Mich, aroused much interest by their accounts of the right way to reach and sell the industrial buyer. At a meeting of the NAVA Kquip- ment Manufacturers Council, it was apparent that some exhibitors will find It dilliculi to mount exhibits at the two conventions NAVA plans for the fiscal year I972-197.T (July '72 in Kans;is City and January '73 in Hous- ton I, One manufacturer calculated his NAVA convention participation ex- pense at over S2(),(MK). and warned that if two shows were planned in one fiscal year, something would have to give: smaller exhibits, or skip a show. However, the Association's budget is sorely pressed: 40 percent of its in- come comes from the Convention and 1-xhibit, so the two shows in a six- month proximity are considered to he .1 vital necessity. A new slate of officers was elected at the Convention, including Chair- man of the Board. Alan P. Twyman, Dayton, Ohio; President, Boggs E, Huff, Nashville, Tenn,: First Vice President. Robert R. Hiller. Chicago; Second Vice President. Matt Dowling. Oklahoma City; Treasurer. Malcolm P. Lowing. Jackson. Miss.; and Secre- tary. W. James Orlh. Des Moines. SMPTE-MPL— Memphis One of the major audio-visual events in the South each year is the annual July meeting of the Nashville section of the Society of Motion Picture and Television Engineers, hosted hv Mo- tion Picture Laboratories. Inc.. of Memphis, in co-sponsorship, this year, with the Audio-Visual Department of Memphis State University. Almost 200 industry, education and rV producers from all over the Mid- South gathered at the beautiful new Memphis State University Center Au- ditorium for a full day's schedule of talks and demonstrations by such au- thorities as Jack Behrend. of Behrend's Inc.. Chicago, on new production equipment; Bruce Jamieson. of Jamie- son Film Company. Dallas, on new production techniques with reversal masters; Ed (iarrigues. Director of Cinematographs at South Carolina F,duc;itional Teles ision Netsvork. Co- lumbia, on post-production fogging of I ktachrome; Sid O'Bcrry. Technical Director of Audio-Visual at Regional Medical Center, Nashville, on Super \f>: Peter Ildau of Arriflex on the new Arri camer;is. recorders and pro- jectors; Alan Slensvold. HollywtxHl photographic ilireclor. on modern cinematogr.iphy; Torn Hope, of Hope Reports. RiK-hester. N.Y.. on visual comiiuinic.ilions statistics; and Stan Sobel. Nesv York free-lance svriter and Contributing Editor of Bisinpss St RF.i N, on the value of scripts in film preparation and production. Speaking lor the hosts and demonstrating new methinJs with new film stocks wcrt Frank McCieary, Blaine Baker ant Jim Solomon of MPI., vhiU Tom Hope's preliminars ligures ol his new Hope Reports for 797/ con J firmed that industrial films, had, inu deed, taken a beating in 1970. Accord^ ing to his figures, industrial filr production was off 10 percent, will in-plant production about even, wh independent producers' output fell percent, from 2800 titles in 1969 2000 last year. Other statistics mentioned by Hop I (svho gave a similar digest of his findj ings to NAVA's Industry and Busir Council a week previously) were tha the visual communications field as svhole was off one percent for thJ year — the first dip since 19.'!S. HopBi estimates 1970's volume for the A> industry at SI ,074.()00.()00 for bare svare and software, svith another : 000.000 for salaries and other adminii Irative expenses within the industr>\ Some significant gains were note hosveser: Super 8 projector sales werf up M) percent, svhile multi-media pre: gramming devices were up a svhoppin 47 percent. Videotape recorder equif ment sales dropped 24 percent, mc of svhich can be attributed to a d< cided fall-off in educational \i^ caused by stringent school budgets. Hope said that from his analysis the statistics, it liMks like the pendi lum svill nosv ssving strongis to greatl increased A-\' use by industry durir the coming decade — enough so thi he forecasts expenditures for educt tion and training by industry an government to reach a parity wil education in schools by 1980-- amounting to something like S70 bi lion annualK. and .i lot of this wi go into meilia. Sony — New York I he hig nesss .it Sons Corporation America's Prc.vs Seminar. June .10 Nesv York, is that the company is day mass-prixlucing its color Vid 30 BUSINESS SORE l;scIIc player at Ihi; rale of 2000 per rjnih This rate will be accelerated c h month during the year so that h c.irly 1972 "whatever volume the nrket demands will be met." >ony spokesman. Richard F. O"- Bon. vice president, said that the cnpLmy would first concentrate on nrkcis that can make the widest use ii \ aleocassetles: business, govcrn- niii education, medicine and the n ii.iry. Sony system, as demonstrated ago. and as now in full-scale -lion, incorporates a chromium c '4 " tape in a book-size cas- ihat has a maximum playing 1 60 minutes. The player, which .>r S800, will play through any Mndard b/ w or color television ovision is made for stereo or I'ji separate sound channels on the bj' tape. A recorder-player will be 'keted in the sprina of 1972 for 00. ntroduced at the Seminar for the t time was the D-lOO duplicator :em which includes a master video- der. master control and as many ilicator racks as arc required, each filing four cassettes at a time. Two- chromium dioxide helical-scan is used as a master. Sony will all and operate three duplicating tems in the U.S. by the end of 1, and expects to be able to supply licate cartridges for approximately plus raw tape cost for orders of ( and up. The cost for quantities JO will be about S20 plus raw tape t. Duplication systems will also be liable for sale. Shortly after the Sony Press Semi- , Richard J. Elkus, Jr., General nager of Ampex Corp.'s Educa- lal and Industrial Products Divi- 1, said that Ampex will accept ibutor orders for its Instavidco idge videotape systems for de- fy in late 1971. Ampex Instavideo ow being phased into production TOAMCO. the Toshiba Ampex It venture company in Japan. Half- 1 videotape will be used.) And Cartridge Television, Inc., a sidiary of Avco Corp.. announced ubiic offering of 1.1 million shares itock a $20 per share. Avco's sys- , known as Cartrivision. seems a farther off than Sony or Ampex.) Developing Ektachrome 7252-724I-2 and Printing Ektachrome lOQQ silent & 1 uOu sound PLUS 16mm»8mm#Super8nim Internegatives CRIs^MASTERS release prints at W bebell MOTION PICTURE LAB DIVISION 416 West 45 St. New York 10036 (212)245-8900 WRITE. PHONE FOR PRICE LIST. Cassette/Slide/Filmstrip Triple Play ALL NEW SYNCHROMATIC AV2200 We've put this three-way combination all toeether in a compact audio/visual programming center that automatically synchronizes 35mm slides and double frame filmstrips with the sound of cassettes. With the AV2200 you can record and syn-pulse your own program or play pre-recorded cassettes. It's all wrapped up in an incredibly portable attache case including its own lights on super size rear screen. Its built right and simple to operate With Synchromitic AV2200 ... a triple play is an everyday A^k you' dejif ' 0' T.M. VISUAL INDUSTRIES. INC./25 W 45th Street/New York. N Y 10036 tember/October, 1971 31 For 50}}ears, ^e Standard ^Excellence. . . . OUR GOLDEN YEARS — PROTECT YOUR GOLDEN HOURS SERIES 2200 REPRODUCER MODEL 250 PORTABLE FOUR CHANNEL MICROPHONE MIXER NEW -MOVIOLA 50" Tirtl 16mm viewor produced by us SYNCHRONOUS MAGNETIC FILM SOUND RECORDING SYSTEMS MAGNASYNC/ MOVIOLA presents its new line of Solid Slate Equipment for 16, 17.5 and 35mm film, furnished as either portable or for rack mounting, for 110 or 220 volt operation. SERIES 2200 PORTABLE RECORDER MODEL 230 NAGRA-COMPATIBLE MICROPHONE MIXER STUDIO MIXING CONSOLES & CONSOLETTES SERIES 900 STUDIO MIXING CONSOLETTE MOTION PICTURE EDITING & TV EQUIPMENT World famous excellence that has achieved international acclaim and acceptance in the Motion Picture and Tele- vision Industry for 50 years. MOVIOLA CRAB DOLLIES MOVIOLA LIBRARY READERS MOVIOLA REWINOERS MOVIOLA - SYNCHRONIZERS P P^ MOVIOLA EDITING TABLES MOVIOLA FILM EDITORS MOVIOLA SOUND READERS ^ ^ nmagnasync/moviola corporation '» J " • ' A SubsidiarY ol Craig'Corporation 5539 RIVERTON AVENUE / NORTH HOLLYWOOD / CALIFORNIA 91601 / (213) 877-2791 imagnasync' BUSINESS SCF buyer's guide CAMERAS piFLEX CORP. OF AMERICA le 16BL IS a quietsound convertible 'niera for double or single system I recording. The 16S'B Is corn- has 100' Internal film capacity th 200' and 400' external magazines ■th torque motors. The 16M B fea- res greater capacity. A wide range J accessories Is available Also Model 'I silent 35mm camera. \CH AURICON ignetic 16mm cameras with sound idd for recording on prestrlped film: ine Voice II, Pro 600, Pro 600 Special, liper 1200 self-blimped models for op- lal sound. ILL & HOWELL bdel 70 16mm cameras; 70DR has 7 Iming speeds, 70 HR for magazines. Iso Eyemo 35mm. \NON U.S.A. INC. jnon Scoopic '16' motion picture imera Wj 13-76mm zoom lens, motor ive, fully automatic exposure system ith manual override, contoured hand ip. Also double Super 8 model. INEMA BEAULIEU/HERVIC 168 Automatic features extra-lumin- JS reflex viewfmder. Ins diaphragm; )eed control allows sync sound record g; 200 ft. magazine; 1 amp. battery; :cepts lenses for micro, macro, tele- ;opic cinematography. Also 4008ZM Super 8 camera with sound sync ca- Jbility. tUIR CORPORATION lent 16mm NPR permits sync sound ithout a blimp; 5-second magazine lange; 400 loads, reflex viewing; ro ting two-lens turret, crystal control 'nc motor, battery operated; variable lutter. Silent 16mm ACL has clip-on agazine; lightmeter behind lens. TO PRODUCTION & LABORATORY EQUIPMENT OF PARTICULAR INTEREST TO THE INDUSTRIAL FILM PRODUCER INTERCINEMA CORP. Doiflex 16 has reflex viewing, three lens C-mount turret, battery operated mo- tor. Accessories available. MITCHELL CAMERA CORP. 35mm and 16mm motion picture cam- era systems, PAILLARD, INC. Bolex H 16 Rex 4 and Rex-5 cameras have reflex viewing systems, variable shutter speed, rewind, automatic threading and trip'e turret. Rex-5 has 400' capacity magazine. 16-Pro has au- tomatic load, motor zoom, noiseless, built-in magnetic sound. PRODUCTION ACCESSORIES BERKEY COLORTRAN The Mini-Crab dolly; crabs, tracks, has front wheel steering; will carry camera, operator and assistant; self-contained CO, powered hydraulic system. BIRNS & SAWYER Star dolly is crabbing spyder type with pump up center column. CAMERA MART Elemack dolly is direction. small, crabs in any CENTURY PRECISION OPTICS Custom made sound blimps. CINEKAD ENGINEERING CO. Cinekad camera brace supports all 16mm-35mm handheld movie cameras. CINE 60 Electric zoom drive for Angenieux lenses. Powerbelts for Arriflex, Eclair, etc. Sun Gun belts. Uni-Pack battery supply for Arri 16S and 16BL. Fiber- glass blimp for Arri 35 IIC and IIS. Stretch power cables. CINTEL CORP. Motor-driven pedestal, cradle heads, friction studio equipment. tripod-dolly, heads, line of VICTOR DUNCAN. INC. Lightweight power source drives Aurl- con, Arriflex and Eclair cameras. F&B/CECO Sync motor for Eclair NPR; motors for other cameras; sync, variable speed, stop-motion. FREZZOLINI ELECTRONICS Portable power packs for driving cam- era motors. JACK A. FROST Generators, transformers and rectifiers. LAFAYETTE INSTRUMENT CO. Time and motion study equipment. Camera drives for Bolex H-16, Bell & Howell 70 Series, Eastman Kodak Cine Special and K-100. Plus other accessor- ies for time lapse, surveillance, anima- tion and memo motion. LEOPOLD ENTERPRISES Leo Pod for all 16mm cameras. MAGNASYNC/MOVIOLA CORP. Crab dolly for 16, 35mm cameras. Mo- bile camera support places camera in any position. NATIONAL CINE EQPT. Hydrofluid Master tripod has fluid head, pans 360' , tilts -75" to -f 75°. Also Hydrofluid Junior, Model C and Model H. O'CONNOR ENGINEERING Line of pan and tilt fluid-motion pic- ture camera heads. Level heads and pedestals. JACK PILL & ASSOC. Kelly Zoom Control Pod, Model JP 1001, provides camera support with control of zoom, focus and motor with- out shifting hand position. Also, the (Rptember/October, 1971 T 33 Powernator. an efficient, low cost, mo- bile electric power unit SOS PHOTOCINEOPTICS Tel Amatic Bolex conversion enables Bolex to take 400' or longer runs of film SOS Sound Seal Blimp for Arriflex cameras and CineVoice conversion for mounting 400 or 1200' magazine on Auricon Light weight SOS Body Brace. TRAID CORP. Magazines, precision film transports. disc shutters, portable power supplies and power converters. YARDNEY ELECTRIC CORP. Compact high energy rechargeable bat- tery packs; lights: sound equipment. Battery chargers and inverters. ANIMATION & TITLING EQUIPMENT COMPREHENSIVE SERVICE Optical lathe, designed for both vertical and horizontal operation and critical zoom movement. Can be used with 8, 16, and 35mm cameras for shooting moving and superimposed titles, ani- mation, background and depth effects, as well as conventional copy work. FAX COMPANY Cells, paper, peg bars. Ink, discs. Com- plete animation supplies. MERV'S ANIMATION AIDS Complete package of essential equip- ment for the design and production of all types of animated or still photo- graphic art visuals. Animator's discs, inking boards, checking boards, anima- tion punches and camera stands. PAILLARD, INC. The Super Titler can be used with many 16mm cameras, including the Bolex H16 and H8. in either vertical or hori- zontal position. RICHMARK/OXBERRY Two Oxberry Animation Stands avail- able: 5332 (Filmaker Series) designed for the industrial and educational 16mm film producer, and the Model 5442 (Master Series) designed for the professional animator. SOS PHOTOCINEOPTICS Tel Aniniastands for special effects and animation work. LENSES ANGENIEUX CORP. Zoom lenses for jli ma|or motion pic- ture cameras. CENTURY PRECISION CINE/OPTICS Pnni.iry .ind /uorii Ifiises for motion picture and TV cameras. CUSTOM PHOTOGRAPHICS filter liuklets for .ill Ani-'.cnieux lenses. 34 DYNASCIENCES CORP. Dynalens provides steady image in bumpy conditions. HIMOVITZ & ASSO. Sunburst filters create star effects. LA GRANGE INC. Revolving prisms and faders. TIFFEN OPTICAL CO. Color, neutral (og filters All sizes. ALSO Angenieux. Berthiot, Canon, Pan Cinor, Rank-Taylor Hobson, and Zeiss primary and zoom lenses are available from most motion picture equipment dealers LIGHT METERS KLING PHOTO CO. Gossen Luna Pro CdS exposure meters. PHOTO RESEARCH CORP. Spectra Footcandle meters have 3 ranges. LIGHTING BARDWELL & MC ALISTER Complete line of studio and location lighting. Individual fresnel spotlights, stands, accessories, plus lightweight Tungsten-Halogen models m single units or complete kits. BERKEYCOLORTRAN, INC. Motion picture lighting equipment. Mini Pro Kit packs 3 light, stands and accessories in one case. BIRNS & SAWYER, INC. Line of studio and portable lights in- cluding B&S Snooper underwater light for depths to 5000' THE BREWSTER CORP. Polecat telescoping and spring loaded supports for photographic lights and backgrounds. FORMTEK, INC. RDS Aero Kit packs three lights into kit, JACK A. FROST Rental, sales and service on wide range of lighting equipment. HERVIC/CINEMA BEAULIEU Hervi Quartz Location Lighting Kits, lightweight, self-contained. LOWELLIGHT PHOTO ENGINEERING Li^lit weight, compact Lowell Link lo cation lighting equipment travels in one case. Softlight folds into attache case. MOLE RICHARDSON CO. Lighting equipment for motion picture and TV studios. Arc lamps, Molequartz kits, wide range of accessories. JACK PILL & ASSOC. Giraffe line i>l purt.ible Studio Stands. CHARLES ROSS. INC. Lighting equipment, grip equipmeij: props and generators available for s^ or rent. I SMITH-VICTOR CORP. i Quartz studio kits. ^ SYLVANIA ELECTRIC Sun Gun is portable hgfit. battery-operatr UNILUX System 700, a strobe light for synchr nous use with motion picture camen and videotape. Up to 250 flashes p sec. with 250 ft. candles over 300 sq. Lamp head converts from spot to wids JOHN WEBER CO. Generators and lighting equipment. ' EDITING, SPLICING & INSPECTION EQUIPMEN ALLIED IMPEX CORP. Hahnel motorized 16mm and 8m splicers make wedge-shaped splice&J BIRNS & SAWYER, INC. Film. Splicers — Model 2668 Instaij Splicing Block for 16mm film tap [ Model 2669 Instant Splicing Block f|| 35mm film tape. CAMERA MART Handiola editing equipment for 16m,] and Super 8 DU PAGE METAL PRODUCTS j 7616 Cine Splicer, automatic dry splkL for motion picture film. < F&B/CECO i Editing tables and bins. Viewers for and 35mm editing. Automatic spliq and Magic Mylar splicing tape. , FILMKRAFT SERVICES ! Model 16 0, M runs up to 3 magne") tracks with a picture. GRISWOLD MACHINE WORKS Splicers for 8 and 16mm ' GRYPHON CORP. Compact bench rewind units feati- special lineal torque motors with st( less power controls. THE HARWALD CORP. Editing and viewing equipment, eli tronic film cleaners with cleaning af protection attachment. Film inspectn machines with sound track, sprocki thickness, splice and scratch deftt detection; allows for immediate c- rection. HOLLYWOOD CAMERA CO. HollyCam portable hot splicer cu, splices and welds in one operatic. Features built-in carbide film scrape HOLLYWOOD FILM CO. M.iiuit.ictiirers .iiul distributors of I types of film handling devices, rewirij and splicers. BUSINESS SCRE 1 ;alart victor corp. ,;raig film editing equipment includes (TO Viewers, rewinds, splicers, frame ounters, both as components and as omplete projector editors. For 8mm, ,uper 8 and I6mm film ;EM electronic mechanic CORP. ;EM Universal horizontal editing ma- hine. IPSNERSMITH CORP. 6 and 35mm professional projectors or fast, safe, high speed viewing and nspection. Ultrasonic cleaner for re- toring clarity. ;IAGNASYNC/ MOVIOLA CORP. ieries 20 editing machines for 16 and I5mm. Also rewinders, editing tables, viewers and bins, synchronizer sound eaders available for optical or mag- Setic sound or combination. Moviola onsole editor. MIER-HANCOCK SALES '600 editor is designed for con- inuous, professional use; features four 'oilers, one sprocket wheel and a film iressure plate with special mirror finish 0 prevent scratching. Portable Hot iplicer cuts, splices and welds in one ^ipe ration. I ;|ASTEREEL IND . INC. 6 and 35mm split reels. Forms two eparate usable film flanges, each ca- )able of handling film on negative or Sositive cores; or tightwound just as '\(hen flanges are joined to make a eel. Aluminum, non-magnetic, 1200' .ize. I lAY MERCER & CO. "ilm patches, Mercer film rule — 6mm, 35mm and 16 35 combination. ( •motion PICTURE ENTER. I'he Pro Splicers feature automatic .crapers, stainless steel construction md precision pins. Available for 16 ind 35mm film. 'JEUMADE PRODUCTS \ complete line of film handling and editing equipment including tables, re- minds, (hand and power) synchronizers, |;plicers, cleaners and accessory items. I •ARLIAMENT EQUIP. CORP. i5uillotine splicer uses Mylar tape. Mod- !ls for all sizes of film. I 'AULMAR INC. iVutomatic 16mm film inspection & |.plicing equipment. 'lACK PILL & ASSOC. ■ic Sync editor with synchronous motor Inodification for forward and reverse jperation at sound speed. Three posi- fion switch control forward and reverse |ind in the center position through an •lectro-magnetic clutch disengages mo- or to permit manual operation. PRECISION LABS. ilm editor and optical sound reader or matching lip-sync. Also model with unitized synchronizer and 16mm pro- jection viewer. PRESTOSEAL MFG. Thermo fusion butt-weld splicing equip- ment. RAYFIN ENTERPRISES Steenbeck horizontal editing machines. SOS PHOTO CINE-OPTICS SOS Prevost editing table is horizontal and portable. Pic Sync synchronizer, footage counter, viewer and sound reader. TRAID CORP. Hot Splicers for 8, 16, and 35mm. ZEISS IKON VOIGTLANDER Editor with bright viewing screen for 16mm. ZYCO MFG. INC. Double rank film slitter, RECORDERS SOUND GEAR AMEGA INTERNATIONAL Sound reproducers in single, double, triple, combination and automatic mod- els. Also portable units, modular con- trol centers and amplifier systems. ARRIFLEX COMPANY Arrivox-Tandberg %" professional tape recorder with pilotone system. CAMERA MART Crystamatic camera control system eliminates sync cable, provides auto- matic clap mark and counts take. CINEMA BEAULIEU/HERVIC Uher 1000 Report Pilot 1/4" tape re- coder, designed for sound/film syn- chronization. ELECTRO-VOICE INC. 635-A microphone for studio and loca- tion work. GOTHAM AUDIO CORP. Stellavox Swiss-made portable recorder for stereo sync recording. MAGNASYNC/ MOVIOLA CORP. Synchronous magnetic film recorders and sound equipment, pickup record- ers, studio-mixing consolettes. MAGNA-TECH ELECTRONIC Complete line of professional motion picture studio sound recording and pro- jection equipment. NAGRA MAGNETIC RECORDERS Nagra IV '/a" synchronous recorder for motion picture work. PERFECTONE Crystal sync motors for various cam- eras. PHILIPS BROADCAST EQUIPMENT Noreico condenser mikes for produc- tion use. RCA CORP. Magnetic and optical film recording systems, available tor 35mm, 15mm, and Super 8 film RYDER MAGNETIC SALES Nagra V^" synchronous tape recorder, Sela four dial mixer, Sennheiser & Beyer microphones & headsets. Talmak footage counters for projection & dub- bing studios, Ryder sync generators for 16mm and 35mm cameras. SENNHEISER ELECTRONIC CORP. MKH 805 condenser shotgun mike. SHURE BROTHERS INC. Professional broadcasting microphones, tape recording and general purpose uses. Also, microphone mixers. SOS PHOTO-CINEOPTICS Magnetic striping machines, combina- tion sound readers, viewers and sound recorders and mixers. STANCIL-HOFFMAN CORP. Magnetic film recorder reproducers for 16mm, 17.5mm or 35mm as ordered, complete with microphone mixers and interlock motors. TRANSIST-0-SOUND Model 3 CA amplifier for use with Auri- con and Bolex 16-Pro. VANDERLEELIE FILM Single system sound modules for Bolex, Beaulieu, and most other 16mm cam- eras. WESTREX Sound recorders and reproducers for motion pictures. WIDE RANGE ELECTRONICS Magnetic recorders, dubbers and mag- to-optical transfer. SALES, RENTALS REPAIR SERVICES ABC CAMEr.A CORPORATION 352 W. 44th St , New York, N.Y. 10036 AMERICAN CAMERA EXCHANGE 615 South Spring St.. Los Angeles. Calif. 90014 BEHRENDS INC. 161 E. Grand Ave., Chicago, Ml 60611 BEL AIR CAMERA 927 Westwood Blvd . Los Angeles, Calif. 90024 BILL BILLING'S PHOTO 129 South Front Street, Rockwood, Tenn. 37854 BIRNS & SAWYER CINE EQUIPMENT CO. 6426 Santa Monica Blvd.. Hollywood, Calif. BRENNER PHOTO CO. 5215 Wisconsin Ave , Washington. D.C. 20015 BROOKS CAMERAS. INC. 45 Kearny Street, San Francisco, Calif. 94108 BURKE & JAMES 333 W Lake St . Chicago. III. 60606 CALVIN CINEQUIP INC. 1105 Truman Rd , Kansas City, Mo. 64106 1909 Buttonwood. Philadelphia. Pa. 16110 THE CAMERA MART, INC 1845 Broadway, New York. NY. CAMERA SERVICE CENTER 333 W 52nd St.. New York. NY 10019 CENTURY CAMERA SHOP 119 North 9th Street, Minneapolis. Minn. 55403 CENTURY PRECISION OPTICS 10659 Burbank Blvd., N. Hollywood. Calif. leptember/October, 1971 35 cinelease. inc. 1331 Ponui Ridge, New Canaan. Conn 06840 CINE 60 630 9th Ave . New York, NY. CINEMA SERVICES CO. 312 12th St . San Francisco. Calif. CRIMSON CAMERA TECHNICAL SALES IS? Sixth Street, Cambridge. Mass. 02141 VICTOR DUNCAN INC 11043 Gratiot Ave. Detroit. Mich 48213 155 E Ohiu St. Chicago. Ill 60611 2659 Fondren Dr . DdlLn,. Ten 75206 ECLAIR CORPORATION 726^' Melrose Ave . Lu?> Angeles, Calif. 90046 ED'S CAMERA SHOP 1279 Madison Avenue. Memphis, Tenn. 38101 F4B/CEC0 315 W 43rd St . New York, NY 10036 7051 Santa Monica Blvd , Hollywood, Calif. 90038 51 E. lOth Ave , Hialeah, Fla 33010 JACK FROST 234 Piqiielte. Detroit. Mich. FRYES CAMERA SHOP 220 Luckie Street N.W.. Atlanta, Ga. 30303 BOB GAMBLES PHOTO SUPPLY 5170 Santa Monica Blvd , Los Angeles, Calif 90029 ADOLPH GASSER. INC 5733 Geary Blvd , San Francisco. Calif. 94121 CLAUS GELOTTE, INC. 185 Alewite Brook Parkway, Cambridge, Mass. 02138 GENERAL CAMERA CORP. 321 W. 44th St . New York. NY 10036 GLAZERS CAMERA SUPPLY 1923 Third Avenue. Seattle. Wash 98101 ALAN GORDON ENTERPRISES 5362 N Cahuenga Blvd., N. Hollywood, Calif HARRYS CAMERA 12142 Ventura Blvd , Studio City, Calif. 91604 HELIX LTD.. INC. 679 North Orleans Street. Chicago. III. 60610 O H HIRT. INC. 41 N. nth St. Philadelphia, Pa 19107 HOLLYWOOD CAMERA CO. 6838 Sunset Blvd , Hollywood. Calif 90028 HOLLYWOOD CAMERA EXCHANGE, INC. 1607 Cosmo St., Hollywood, Calif. Do you uioni o helicol /con yiclco lope Ihol i/ loti^et lQ/lin9 uiilh feuier dropout/, ho/ bri9hler color CQU/c/ Ic// hcod uicor... yet co/l/ Ic//? HP-loo VIDEO rape with Micpckcte-V " HP-100 video tape is coated with Tru-Baiance Microkote-V', Audio Magnetics new development in the dispersion of magnetic particles for brighter color definition with more contrast and clarity, and fewer dropouts. The flow-activated binder system is designed with polymers that counter the damaging effect of heat generated by the high velocity of the rotating video heads. A dual lubrication system provides an external lubricant that reduces static friction and an internal lubricant that rises to the surface as the tape is played, extending the performance life. HP-100 video tape is engineered to EIA and NAB specifications. Available in Vz hour and 1 hour lengths. W'lili ftir liliriiliiii iintl llii iinnii of your Imiit A/V ilriili'i: EDUCATIONAL PRODUCTS DIVISION «««^ :\ AUDIO MAGNencs CORPORATOM Thi' World ■ Largest Manufacturer ol Compact Castettet 14000 oo Broadway • P O Bo» 140. Gardona Calil 90248 Phone (213) 532-2950 • Telei 67-43 11 • A Mattel Company LAUMIC CO 35 W. 45th St . New York. NY. 10036 LW PHOTO. INC 15451 Cabrito Rd , Van Nuys. Calif LLOYDS CAMERA EXCHANGE 1612 N. Cahuenga Blvd , Los Angeles, Calil^ LOOK PHOTO SERVICE. INC. 93 Mam Street. Andover, Mass. 01810 MAGNASYNC/MOVIOLA CORP. 5539 Riverton Ave , N Hollywood, Calif MIDWEST VISUAL EQUIPMENT 571 W Randolph St , Chicago, III 60618 MOLE RICHARDSON CO. 937 N. Sycamore Ave . Hollywood, Calif 90038 MOTION PICTURE CAMERA SUPPLY INC 424 W 49th St . New York. NY 10019 MOTION PICTURE LABORATORIES. INC 781 S Main. Memphis, Tenn, NATIONAL CINE EQUIPMENT, INC. 37 W. 65th St.. New York, NY 10023 P B ODOM ENTERPRISES, INC 7204 So. Pennsylvania Ave., Oklahoma CityJ Okia 73159 W A PALMER FILMS, INC. 611 Howard St.. San Francisco, Calif. PAN AMERICAN FILMS 822 N. Rampart St . New Orleans. La PHOTOSONICS. INC. 820 S Mariposa St . Burbank. Calif 9150S JACK PILL'S CAMERA EQUIPMENT 6510 Santa Monica Blvd.. Hollywood. Calif. PRECISION LABS 928-930 E 51st St . Brooklyn. N.Y. 11203 PRODUCERS SERVICE CO 1200 Grand Central Ave . Glendale. Calif. PROFESSIONAL CINE PRODUCTS 2959 Ladybird Lane. Dallas, Texas 75220 PROJECTOR RENTAL POOL. INC. 1004 E Jefferson Ave . Detroit. Mich 48207 PROJECTION SYSTEMS, INC 202 E. 44th St . New York, NY RELIANCE AUDIO VISUAL CORP. 552 W 53rd St . New York. NY. 10019 CHARLES ROSS. INC 333 W. 52nd St., New York. NY. 10019 ROSSGAFFNEY. INC 21 W 46lh St . New York, NY. 10036 RYDER SOUND SERVICES 1161 N. Vine St , Hollywood. Calif SAN DIEGO CAMERA EXCHANGE 1071 Sixth Avenue. San Diego, Calif, 92101 SCHAEFFER PHOTO CAMERA & SUPPLY 1553 North Cahuenga Blvd , Hollywood. Cal| 90028 SEYMOURS PHOTO CENTER 6010 Camp Bowie Blvd , Fort Worth, Texa$ \ 76116 SOS PHOTO CINE-OPTICS, INC. 40 Kero Rd . Carlstadt, N J. 07072 7051 Santa Monica Blvd . Hollywood, Calif. | SOUTHWEST FILM LAB, 3024 Fort Worth Avenue. Dallas. Texas 7524 STANDARD THEATRE SUPPLY CO.. INC, P O Box 20660, 125 Higgins St,, Greensbon N.C. 27420 STOCKDALE 4 CO.. INC 200 East First South. Salt Lake City, Utah 84111 TECH-CAMERA RENTALS, INC 1024 Cole Ave.. Hollywood. Calif. 90038 TELEDYNE CAMERA SYSTEMS 131 N. 5th Ave.. Arcadia, Calif 91006 TRAID CORP 777 Flower St.. Glendale, Calif. 91201 TRECK PHOTOGRAPHIC 1124 Stinson Blvd.. Minneapolis, Minn. UNIVERSAL CINE PHOTO, INC. 1430 Slocum St . Dallas, Tex 75207 W R S. MOTION PICTURE LABORATORY MOTION PICTURE EQUIPMENT CO DIV 210 Semple St , Pittsburgh. Pa 15213 WESTERN-CINE 312 S Pearl St., Denver. Colo. 80209 ZOOMAR. INC 55 r.«a Cliff Ave , Glen Cove. NY. 11542 MOTION PICTURE PROCESSORS ARTISAN INDUSTRIES 4| Hi Speed spray developing machli black and white; Models FA 50, FA-; & FC'200. negative-positive Eastin| color equipment, Kodachrome, chrome and anscochrome install., slhl 5541 36 BUSINESS SCRE !COvery systems, custom photographic rocessing equipment, laboratory engi- eering service. INTEL CORP. 491 ouston portable tank mixes and trans !rs photographic solutions in one op- ration. Built-in motor driven pump oes the mixing and solution transfer ithout a separate mixing motor. ILMLINE CORP. 496 aylight and darkroom processors for 6, 35 and 70mm. SCAR FISHER CO. 497 emi-portable Mark 16/35 processing: Iso dry spray immersion film proces- 3r. LAN GORDON ENTERPRISES 498 aylight operation A9 portable proc- ssor for black & white films. Auto- latic processors for 16 and 35mm. OUSTON PHOTO PROD. 500 lode! EC4 240, continuous; E-4, proc- iss; four lines simultaneously, de- igned for photo finishers; all film zes. AMIESON FILM CO. 501 lanufacturers of Color Film Processors )r all film widths from 8mm to 70mm ind for all processing including Ekta- irome, Eastman Color, C-22 and eva-chrome. A total of 15 models of- iired in two major lines. I lETRO KALVAR INC. 505 ie Model 135 16 convertible printer rocessor produces black & white 5mm, 16mm, 8mm, or Super 8 posi- ^e prints at up to 199 fpm. AKO CORP. 507 sbletop MaurerMatic Model 153M for S and 35mm. Cine-Strip processors r 16, 35 and 70mm. I IrODUCERS SERVICE 508 omplete line of optical printers, step )ntact, step reduction and special fects with a wide variety of accesso- |;s and formats. I 'CKLES INC. 509 'rcle S automatic color film processor ,- the Mark III handles 16-35-46 and ')mm in lengths to 100' and'or 1 to i small reels (35mm to 120 film size) ay be programmed for most color .Id 8/W films. I '^EISE ENGINEERING 510 jntmuous film processing equipment 'id accessories. Custom design and Hiding for any processing need. PRINTERS MOTION PICTURE 'Li HOWELL CO. 514 <\g equipment for all sizes. Pro- inal additive color printing sys- EASTMAN KODAK CO. Color film analyzer for use with print- ers. HA2ELTINE CORP. Color film analyzer for use with mo- tion picture printers. HOLLYWOOD FILM CO. 519 High speed printers, slitters, inspection projectors, edge numbering machines. OPTRONICS TECH 521 Optronics 16mm to Super 8 Quad opti cal reduction printers. Includes both step and continuous high speed. PETERSON ENTERPRISES 522 Manufacturers of a complete line of printing equipment from Super 8 to 70mm wide format films. New this year is slide and filmstrip printer and Super 8 reduction printers. PRODUCERS SERVICE 525 Complete line of optical printers, step contact, step reduction and special ef- fects with a variety of accessories and formats RESEARCH PRODUCTS 526 Line of optical printers in 8. 16, 35 and 70mm. SOS T»HOTOCINE-OPTICS 527 Professional printers for all formats. Masters of Sights and Sounds. sumina cum laude. The sinnple concept of communicating best through sight AND sound has now graduated to the sophistication of synchronized sound/slide presenta- tions. Here are TWO fully automatic systems by Montage, who practically wrote the book. Both provide complete sound synchronization (via tape cassettes on which you can easily record narration, music, sound effects) cued to your own (or available) slides, with a unique 4-track system that eliminates cross- talk, bleed and false triggering. Both units are compact, solid-slate, totally reliable — and come with such thorough, easy-to-follow instructions (in sight and sound) that anyone can work them! Professional sound quality for any- thing from a conference room to an auditorium PA system. Each with a full one-year Warranty. Choose the one that best suits your needs. Either one is a sound Ideal Montage/ Narrator looo Montage Audio/ Mate Specially designed (or heavy-duty use Can be integrated witti your Kodak Carousel or Ektagraphic remote-control slide projector. Complete $349.95 For details on "HANDS-ON" 14-DAY FREE TRIAL OFFER, and special volume prices. wtiie; Dept BS9i Montage Productions. Inc / 49 West 27lh Street / New York. NY 10001 / (212) 683-7387 X0 Ultra portable, weigtis only 4Vj lbs. Designed to operate with all remote- control slide, filmstrip and stop-frame movie projectors Complete $189.95 % montage Agtnt 10' Marub*ni.|)d« (Airttrica) Inc originators of synchronized sound/slide systems ptember/October, 1971 37 NAMES & ADDRESSES A-B ALLIED IMPEX CORPORATION 168 Glen Cove Road Carle Place. New York 11514 AMEGA CORPORATION 11817 Wicks Street Sun Valley. Cahl 91352 ANGENIEUX CORP. OF AMERICA 440 Merrick Road Oceansrde. New York 11572 ARRIFLEX CORP OF AMERICA 25-20 Brooklyn Queens Expressway West Woodside. New York 11377 ARTISAN INDUSTRIES. INC HiSpeed Equipment Division 73 Pond Street Waltham. Mass. 02154 BACH AURICON. INC. 6914 Romaine Street Hollywood. Calif 90038 BARDWELL A McALISTER INC. 12164 Stierman Way No Hollywood. Calif. 91605 BEHRENO'S INC. 161 E Grand Ave. Chicago. Ill 60611 BELL & HOWELL 7100 McCormick Road Chicago, III 60645 BERKEV/COLORTRAN. INC 1015 Chestnut Street Burbank. Calif. 91502 BIRNS 4 SAWYER. INC 1026 N Highland Ave Los Angeles. Calif. 90038 BREWSTER CORPORATION 50 River Street Old Saybrook. Conn 06475 BURKE A JAMES. INC 333 W Lake Street Chicago. III. 60606 C-D-E THE CAMERA MART INC 456 W 55th St. New York. NY. 10019 CANON USA. INC 6410 Queens Blvd. Woodside. NY. 11377 CENTURY PRECISION OPTICS 10661 Burbank Blvd No Hollywood. Calif 9i601 CINEKAD PRODUCTS 757 Tenth Avenue New York. NY 10019 CINEMA BEAULIEU/ HERVIC CORP 14225 Ventura Sherman Oaks. Calif 91403 CINTEL (Houston Fearless) 11801 W. Olympic Blvd Los Angeles, Calif 90064 CINEMA RESEARCH CORP 716 N LaSrea Ave Los Angeles. Calif. 90038 CINEMATIC SYSTEMS. INC 5716 Camille Ave Bo« 2765 Culver City, CalH. 90230 CINE 60. INC. 630 Ninth Ave New York, NY. 10036 38 COMPREHENSIVE SERVICE CORP 250 W 64th St. New York. NY. 10023 DAVIDSON OPTRONICS 2223 Ramona Blvd. West Covina, Ca. 91790 DU PAGE METAL PROD 211 S. Main Street Lombard, III 60148 VICTOR DUNCAN, INC. 11043 Gratiot Ave. Detroit, Mich 48213 EASTMAN KODAK CO. 343 State Street Rochester. NY 14650 ECLAIR CORP. OF AMERICA 7262 Melrose Ave. Los Angeles, Calif 90046 ELECTRO-VOICE. INC. 600 Cecil Street Buchanon. Mich 49107 JAMIESON FILM CO 9171 King Arthur Dr Dallas. Texas 75247 F-G FAX COMPANY 475 S. Santa Anita Ave. Pasadena. Calif 91107 FAB/CECO, INC 315 W. 43rd Street New York, NY 10036 FILMKRAFT SERVICES 6850 Lexington Ave. Hollywood, Calif 90038 FILMLINE CORP Erna Street Milford, Conn. 06460 FORMTEK 708 N Alpine Dr. Beverly Hills, Calif. 90210 FREZZOLINI ELECTRONICS 7 Valley SI Hawthorne. N J 07506 JACK A FROST 234 Piquctte Ave Detroit. Mich. 48202 GENERAL CAMERA CORP. 321 W. 44th Street New York, NY. 10036 ALAN GORDON ENTERPRISES 5362 N Cahuenga Blvd No Hollywood. Calif. 91601 GRISWOLD MACHINE WORKS 412 Main Street Port Jefferson, NY. 11777 GRYPHON CORP 101 E. Santa Anita Burbank, Calif 91502 H-l-J HARWALD CO 1245 Chicago Ave Evanston, III 60201 HA2ELTINE CORP Little Neck. NY 11362 HOLLYWOOD CAMERA CO 6838 Sunset Blvd Hollywood, Calif 90028 HOLLYWOOD FILM CO 956 N. Seward Street Hollywood. Cahl 90028 HOUSTON PHOTO PRODUCTS, INC 655 E. 20th St . PO Box 5269 Yuma, ArKona 85364 K-L KALART VICTOR CORP Hultenius Street Plainville. Conn 06062 KEM ELECTRONIC MECHANIC CORP. 225 Park Ave. S New York. NY. 10003 KLING PHOTO CO PO. Box 1060 Woodside. NY. 11377 L W PHOTO. INC. 15451 Cabrito Road Van Nuys. Calif. 91406 LAFAYETTE INSTRUMENT CO PO. Box 1279 Lafayette. Ind 47902 LEOPOLD ENTERPRISES 729 W. Sunrise Blvd. Ft. Lauderdale, Fla. 33311 LIPSNERSMITH CORP 7334 N. Clark Street Chicago. Ill 60626 LOWEL LIGHT PHOTO ENGINEERING 421 W 54th Street New York. N Y 10019 M-N MAGNASYNC/MOVIOLA CORP. 5539 Riverton Ave No. Hollywood. Calif. 91601 MAGNA TECH ELECTRONIC 630 9th Ave New York. NY 10036 MAIERHANCOCK SALES. INC PO. Box 5135 Sherman Oaks. Calif. 91413 MASTEREEL INDUSTRIES. INC. 25 Home Street White Plains. NY. 10606 MERVS ANIMATION AIDS 17040 Otsego Street Encinc. Calif 91316 METRO/KALVAR. INC 745 Post Road Darien, Conn. 06820 D. B. MILLIKEN CO. 131 N Fifth Ave 666 W Harvard Street Arcadia, Calif. 91006 MITCHELL CAMERA CORP. 666 W Harvard St. Glendale, Calif 91209 MOLE-RICHARDSON CO. 937 N. Sycamore Ave. Hollywood. Calif 90038 MOTION PICTURE CAMERA SUPPLY. INC 424 W 49lh Street New York. NY 10019 MOTION PICTURE ENTERPRISES Tarrytown. New York 10591 NAGRA MAGNETIC RECORDERS 19 W 44th Street Now York, NY. 10036 NATIONAL CINE EQUIPMENT 37 W 65th Street New York. N Y 10023 NEUMADE PRODUCTS CORP. 720 White Plains Road Scarsdale. New York 10583 NORTH AMERICAN PHILIPS CO . INC One Philips Parkway Montvale. New Jersey 0764S 0-P O'CONNOR ENGINEERING 379 E Green St. Pasadena. Ca. 91101 OPTRONIC TECHNOLOGY I 118 W 29th Street New York. NY. 10001 OSCAR FISHER CO. PO Box 2305 Newburgh. NY 12550 PAILLARD, INC. 1900 Lower Road Linden, New Jersey 07036 PAKO CORP. 6300 Olson Memorial High< Minneapolis. Minn 55440 W A PALMER FILMS INC. 611 Howard Street San Francisco, Calif. 94105 PARLIAMENT EQUIPMENT CORP 351 W 52nd St. New York. NY. 10019 PAULMAR. INC. 464 Central Ave. Northfield, III. 60063 PERFECTONE 5213 Vineland Ave. N. Hollywood. Calif. 91601 PETERSON ENTERPRISES, II 1840 Pickwick Ave. Glenview, III. 60025 PHOTO RESEARCH CORP 3000 No Hollywood Way Burbank. Calif 91502 PHOTO SONICS. INC. 820 S. Mariposa Burbank, Calif. 91506 JACK PILL A ASSOC. 1135 N Highland Ave Hollywood. Ca 90038 PRECISION CINE EQUIPMENT CORP. Precision Lab. Division 894 E. 51st Street Brooklyn. New York 11203 PRESTOSEAL MFG. CORP. 37-12 108th Street Corona, New York 11368 PRODUCERS SERVICE CORF| 1200 Grand Central Ave Glendale. Calif 91201 PROFESSIONAL CINE PRODUCTS 2959 Ladybird Lane Dallas. Tex.is 75220 Q-R RAYFIN ENTERPRISES 44 Highland Ave Harrington Park, N J RCA FILM RECORDING 2700 W Olive Ave Burbank, Calif 9150^ RESEARCH PRODUCTS. INC; 716 N L«Br«a Ave Hollywood. Calif 90038 BUSINESS SCRI C|d I {SEARCH TECHNO' OGY. INC ; !5 W. Peterson Ave ticago. Ill 60645 (ARLES ROSS, INC ■■i W. 52nd Street Iw York. NY. 10036 IDER MAGNETIC SALES (RP. J17 N. Vine Street Kliywood. Calif 90033 •NNHEISER ELECTRONIC (RP. f) Fifth Ave. r« York. NY. 10036 iURE BROTHERS. INC. :2 Hartrey Ave. Einston. Ml. 60204 5 KLES INC. fi Box 3396 •ittsdale. Arizona 85257 ; ITH VICTOR CORP. Cf(itf). Ind 46319 Jl S. PHOTOCINEO°TICS. ii;.. DIV F&B/CECO. INC 13. W. 43rd Street <«« York. NY. 10036 ^NCILHOFFMAN CORP. 1^ N. Highland Ave. >,ilywood, Cahf. 90038 S.VANIA ELECTRIC FDOUCTS. INC f tol;imp Division 'd Ave. •k, NY. 10017 TRAID CORP. 777 Flower Street Glcndale. Calif 91201 TRANSIST-0 SOUND 851 Eustis Drive Indianapolis. Ind 46229 TREISE ENGINEERING. INC. 1941 1st Street San Fernando. Calif 91341 u-v-w UNILUX. INC 48-20 70th Street Woodside. NevB York 11377 VANDERLEELIE FILM SYSTEMS PO Box 8092 Universal City. Calif. 91608 JOHN WEBER CO 6944 76th St Middle Village. NY. 11379 WESTREX DIVISION LITTON INDUSTRIES 1136 N Los Palmas Hollywood. Calif. 90038 WIDE RANGE ELECTRONICS 2119 Schuetz Rd. St. Louis. Mo. 63141 X-Y-Z YARDNEY ELECTRIC CORP. 40-50 Leonard Street New York. NY. 10013 ZEISS IKON VOIGTLANDER 444 Fifth Ave. New York, NY. 10018 2YC0 MFG. CO 1624 Newportville Road Cornwells Heights, Pa. 19320 ^AUSIC AND SOUND EFFECTS: Essential tools of the professional Film Media Producer MAJOR" offers you a full 73 hours of background roduction music for titles, bridges, background— r scoring, editing, recording and dubbing music ryour: • DOCUMENTARIES • COMMERCIALS • TV FILMS • FEATURE PRODUCTIONS • SLIDE FILMS • INDUSTRIAL FILMS • ANIMATION • SALES PRESENTATIONS MAJOR" specializes in sound— you get exceptional !chnical know-how and beautifully recorded origi- al music on LP records or U-inch tape, or on 16 or 5mm Mag. Tape ready for a mix. IMPORTANT: "Major" owns its own copyrights on all production ood music in its library. World rights available to you on a >mpl6tely sound legal basis. Re-recording rights on a "per selec- on" basis or "unlimited use" flat fee arrangement. FREE WRITE FOR 13S-PAGE CATALOG TO: THOMAS J. VALENTINO, INC. 50 W. 46 St., Hew York 10036 (212) 246-4675 _ If it's your piece de resistance, shouldn't it arrive in one piece? m^^ Chances are you invest a lot of time, money and talent in a film or tape. You produce a masterpiece, then entrust it to less-than-rugged reels, cans, cases. It doesn't make a whole lot of sense. Especially when we produce a whole line of Plio-Magic film (and tape) handling equipment. It's rugged, lightweight and inex- pensive. You can choose from a complete line of reels. For 16mm, 8mm, Super 8, 35mm, microfilm, 'A" tape and video tape. You can choose from a complete line of cans. (To hold all our reels as well as storage boxes for Technicolor- type film cartridges.) You can choose from a complete line of cases. For films. For filmstrips. Even for Fairchild-type film car- tridges. And, lastly, you can choose from the rest of our line. From our film cores (8mm to 105mm), from our Reel- Pak (self-enclosing reels), 8mm to 35mm, from our idler/drive rollers (8mm to 70mm), and from our linear polyethylene ball-bearings, with ground glass balls. Send for our catalog. It could just keep you from going to pieces. Plastic Reel Corporation of America, 640 So. Com- mercial Ave., Carlstadt, N.j. 07072. Someday, you'll wind up with plastic. ^3)teniber/October, 1971 39 picture parade REVIEWS AND PREVIEWS OF NEW VISUALS The Black Athlete Will Uachci iV Suns. I. III., of Cilas- yi>«. Scotlarul. aiul Schicllclin & Co.. importers of Teacher's Scotch, have sponsored a new film. The HIark Aih- Iftc. which tells of the accomplish- ments and problems of the ordinary non-super-star black athlete. Olympic track star Jesse Owens speaks the prologue to the film which sets its perspective. He says that the black athlete's role in sports must ni>i be judged solely by the treatment accorded to a Willie Mays or an O. J. Simpson, but by the lives and careers of more ordinary black ath- letes. The film itself is composed of a priceless collection of sports footage, written, directed and produced by Bud Cireenspan. Distribution is by Modern Talking Picture Service. Law Enforcement Training A low-cost training film program for use by law-enforcement agencies is available from The Police Training Films Division of Holex, Inc.. Hollis- ter. Calif. Law enforcement single concept train- ing films utilize Technicolor Super 8 protectors The program, which consists of a selection of 3'2-minute film loops supplied in cartridges, together with a projector, covers such topics as: 7 he licit/ Search. Use of H ttndcul I \ . Ci>nic-AU>nKx. Dcfcnxivc Tactics, Slop- pinn the Traffic Violator, Detection of the Drunk Drivers, i.xaii\inatinn of a Diiink Driver, etc. Sears Promotes Women's Golf America's leading professional women golfers are Icatured in a new motion picture released by Sears Roebuck A: (o ( alleil I hill Inline l\ (lull, llii- 2S-miniite color film was piiKluced in cooperation with the I adies I'rofes- Mon.il (.mil Association .uul Icalures Shirle\ I nglehorn. member of the Sears .Sports Ad\ isory Staff and one of the tour's all-time money winners. Tracing the history of women in golf, the film points out that during the 15th Century Queen Mary was censured by Parliament for immod- estly pursuing the sport at St. An- drews. Two of the "greats" — Patty Berg and Babe Zaharias — are also shown in newsreel footage of early tournaments. Association-Sterling Films is the distributor. Health Service Films For Career Motivation Is (I ( iiiiii in ilii Health Services for Yoa.' is designed to acquaint secondary-school students with oc- cupations in the health services, from medical, housekeeping and equipment maintenance to nursing, administra- tion and food preparation. The film is the second in a series of 40 Career Counseling Films. The first. Is a Career as a Technician for for yon? was released in the spring. It won a blue ribbon at the American I'ilm Festival as the best vocational- guidance film. The remaining M< titles are due to appear on a schedule of roughly one a month. The complete library of 40 titles will cover the World of Work. The distributor. Counselor Films. 1422 Chestnut Street, Philadelphia. Pa., said it will enable young people to make an informed choice while still in school from among all the suitable careers and to plan the education or If, lining they will need Both Technicians and Health Serv- ices were produced for Counselor Films by Ralph I.opatin Productions. Inc., Philadelphia. They were written by Gene Siarbecker and directed In Michael I evanios, Jr. Teenagers Doing Their Own Thing For Profit Junior Achie\ement. which enci>ur- ages young people to put their own ideas into action for profit, will have a new audio-visual kit for TV stations this fall, including dO- and .10-second color spots, and a set i>f color slides with 30-, 20-, and H) second scripts for live presentation b\ local announcers. The A-V kit. pro- duced by ( inemakers. Inc., New ^iirk. features three teenagers learn- ing to thrive in tlu- liec enterprise system. TACT for American Airlines Stewardesses .American Airlines is instituting a ni audio-visual employee training pr gram based on a course in psvch logical techniques called TACT. Transactional Analysis in Custom Treatment. American Airlines Stewardesses hearse script for TACT audio cassei training program at Recorded Publif tions Laboratories in Camden, Nj] The program is aimed at helpi| Flight Attendants, Flight SerM Directors, and Flight Service M.f agement to better understand \h\ customers and themselves. It shi how various ego states come ni play in everyday life and how thJ states can he identified for a beij understanding between managcmc| employee and customer. New Films of Special Interest to Management /';•/(/(■ ()/ Crallsinanship is a 2''-nip utc film dramatically pointing up satisfaction and self respect a ni gets from doing an honest job wj Available for rent or sale from Da films. 2ti25 Temple St., l.os Ange^ Calif. 90026. Anatomy ol Inflation descritics causes, kinds and results of inflatj and how it affects the daily l( style of the American citizen. 2.^-minute film is available from Ciraw-Hill Films. .V^O West 42nd New York 100.16. I he Behavior Haine shows the c^ tagious nature of good and bad havior, giving examples of good b.id behavior on the job. whell de.iling with the public, or with fcll[ employees. Originally produced Barclays Bank, London, it is available fron) International F-'ilm reau. M2 S. Michig.in Avenue, cago, III. 60604. 40 BUSINESS SORE In our business, we have to be for precision is what it is all about. It all started for us in 1934 and we have been processing film for the leaders of our industry ever since. Our new processing plant offers the finest quality production facilities on the East Coast and has greatly expanded our capabilities. If you're looking for that extra "precision" in the finished product, we're the people to see. PH.JI Precision Film Laboratories, Inc. 630 NINTH AVENUE, NEW YORK, N.Y. 10036 (212) 489-8800 CAMERA SALES CENTER CORP., 625 West 54th Street, New York, N.Y. 10019 Gentlemen: I am interested in Name. Firm . Street City State Zip Trades accepted! Satisfaction Euaranteed or money back within 10 days! INVENTOR^! REDUCTIOII ON NEW I EQUIPMENI ALL ITEMS AT COST OR BELOW! Ouintity Unit MOVIOLA ACCESSORIES with 1— U1-20S Modilied for Composite Counter & Large Screen S2S15.00 3— 35mm Sound Head w Arms $ 565.00 3— 16mm Sound Head w, Arms $ 565.00 1— 35mm Picture Head w/Large Screen, Counter, and Arms $1045.00 2— 16mm Picture Head w/Large Screen, Counter, and Arms $1045.00 2— 16mm Composite Head $ 484.00 3— 35mm Composite Head „ $ 484.00 1—1801 Amplifier $116.00 SYNCHRONIZERS 3-1 3—2 Gang Moviola $ 82.50 Gang 16 Moviola $ 105 00 9—2 Gang 35 Moviola „ $ 103.00 4—4 Gang 16 CSC $ 139.00 2—4 Gang 35 Moviola „ $ 150.00 1—6 Gang 16 Moviola $ 222.00 18— 216/2-35 Combination $ 205.00 Magnetic Heads 16 or 3Smm $ 26.25 SPLICERS AND MISCELLANEOUS EDITING EQUIPMENT 1-16 R 3 Neumade 1—35 R 2 Neumade 1 — Rivas 35 SIraiglit Cut 1 — Rivas 35 Diagonal Cut I — Rivas 16 Diagonal .,$ 33,00 ..$ 33.00 $ 130.00 $ 140.00 ..$ 140.00 2— Maier Hancock 816 $ 209.00 9— Du Page Tape Splicer $ 2.00 46— Rewinds Moviola $ 18.25 32— CSC Rewinds $ 17.25 2— Moviola Solid State Amplifier SSM $ 71.00 2— Editing Chairs $ 30.00 10— Editing Bins on Casten w/Llner t Pin Rack $ 34.00 2— Luior Bench Lamps with Bulbi $ 26.00 Quantity Unit TRIPODS AND HEADS — Arriflex 35 Tripod and Friction Head $ 223 50 — NCE Jr Tripod and Fluid Head $ 368.00 —Miller Model F Fluid Head $ 170.00 —Ball Leveling Top For Pro Head to fit Jr. Class Tripods $ 60.00 —Miller Flat Top Hi Hat For F Head $ 42.00 —Miller Adaptor Plate to fit F Head to Pro Jr. Tripod $ 15.00 1— Worrall Head with 'Case $2190.00 2— Pro Jr. Tripods $ 60.00 2— Pro Jr. Friction Heads ..„ $ 65.00 3— Pro Jr. Hi Hats $ 20 00 2— Mitchell 3/4 Tripods $ 115.00 2— Pro Jr. Baby Legs „ $ 60.00 1— Mitchell Baby Legs „ $ 105.00 3— Triangle With Clamps $ 29.00 3— Geared Wedges $ 215.00 4— Small Adiustable Wedges $ 165.00 4— Cases For Arri. Baby Tripod $ 11.65 LIGHTS AND STANDS 5— Pic Stands #4709 9 Ft $ 14.00 3— Lowell Stands $ 32.25 3— Lowell Link Poles $ 14.75 1— Lowell Quart/ D (Less Lamp) $ 43.25 l~Lowell Quart/ R (Less Lamp) $ 51.00 6— Colortran LQM 6A esoWMini 6 (Less Lamp) $ 38.15 6— Colortran LQM/lOA 1000 Mini 10 (Less Lamp) $ 40.60 5 — Colortran Mini Pro (Less Lamp) $ 36.00 8— Colortran LQK6 OYDual 650 (Less Lamp) $ 25.83 6— Colortran LOKIO'DV Dual 1000 (Less Lamp) $ 32.83 3— Colortran LQF 10/Multi 10 (Less Lamp) $ 50.00 6— Colortran LQK/IODM Dual 1000 Screw Base (Less Lamp) $ 25.00 16— Colortran DQK 10 Accessory Holder For Dual 1000 $ 5.50 Quantity 7— Colortran DQK 6 Accessory Holder For Dual 650 $ 25— Colortran B2QK 10 2 Leaf BarnOoor (or Dual 1000 $ 4— B4QK 10 4 Leaf Barndoor For Dual 1000 $ 4— B4QK6 Barndoor For Dull 650 $ l| 1— Sylvania Sungun Head $ LENSES, METERS, MICROPHONES, MISCELLANEO EQUIPMENT 4—25-250 Angenieux Zoom $It 1—9.5 95 Angenieux w/7W Finders "C" Mount $10:> 2— Weston Master V Meiers w/cue _.$ 2— Luna Pro $ !J 1— Synchron Microphone $ 111 1— Electro Voice 642 $ 111 3—1200 Ft. 16mm Mitchell Maga!ine $ i:| 50— Slates and Clapstick $ 1— Arri. Fibre Glass Blimp For S or M Used $19 1— Arri. Metal Blimp 16mm Used % '. FILTERS 25— 4',^" Round ND Filter %\ 3—4W Round 8N5 (Yellow) $ .' A—AVi" Round 8N3 (Yellow) $ 5— 4"A" Round 3N5 (Yellow) $ 3_4Vi" Round #21 (Orange) $ 5— 4Vi" Round #56 $ Series 6. #15. 56. 21. 23A, 25. 6. 8, 12. 3N5. 8N5. MO $ Series 7. #6. 8. II, 234, 2S. 8N5, 23A + 56, 21, 15, ND $ Series 8, #6. 11. 12, 13, 15 $ Series 9, #12, 21. 25, 56. 23A'f56. 3N5 $ 2 Each— Proxars For 24-240 Zoom -fVi, + 1, +2 $ i.a 1— Sunshade for 24 240 Zoom $ l8 3—3x3 2 Mil Etched Glass Star Filter $ • 1—3x3 15 Mil Etched Glass Star Filter $ • 2-2x2 1.5 Mil Etched Glass Star Filter . $ * Hundreds ot additional items available at huge savings — write, wire or phone tor quotations I satisfaction guaranteed or money refunded within 10 days ol purchase / add sales tax where applicable — shipping charges additional I all equipment subject to prior sale I trades accepted. CAMERA SALES CENTER CORr.| SALES AFFILIATE OF CAMERA SERVICE CENTER, IN^ 625 West 54th Street • New York 10019 • 212 PL 7-Of 42 BUSINESS SCRll iFPA JOURNAL an official publication of INFORMATION FILM PRODUCERS OF AMERICA, INC. P.O. Box 1470, Hollywood, California 90028 i.il Seclion Bu^inc^^ Screen Magazine Scplember/Oclober 1971 CONFERENCE FIRMS UP Is we go to press, the National Conference is well un- i;rway to hecoining one of the most meaningful and iwarding seminars-in-depth in IFPA's history. The I erne this year is "New Dimensions in Communication"" |id as we are in the decade of the Information Explo- jon. the title seems well applied. Many speakers have ;en confirmed and a complete program will he avail- pie by mid-September. Here's the program i>utline. in- cating activity and topics scheduled. 12th ANNUAL CONFERENCE AND TRADE SHOW i INFORMATION FILM PRODUCERS OF AMERICA OCTOBER 141516. 1971 — PROGRAM — HURSDAY, 3:00 AM 3:30 J:45 ):00 ):30 3:15 1:00 |?:00 PM I JZ:00 !j:00 :;:00 i':30 3:00 RIDAY. Oct. 3:00 AM Oct. 14 Registration Concert USMC Band Color Guard, Invocation, Greetings from President and Co-Sponsor Conference Keynote Address: "New Di- mensions in Communication" "New Dimensions in Government Films" Introduction of "Miss IFPA" — Coffee Break Ribbon Cutting Ceremony — Trade Show Grand Opening Government Films Continued Luncheon — Special Presentation: US Navy Multimedia Spectacular! "New Dimensions in Business Films" — Distribution of Busmess Films Super 8 in Business Multimedia in Business "Cindy Award Wmning Films" — Screen- ings in two Theatres Trade Show open 'till 8 PM 15 Registration 9:00 10:15 10:45 12:00 PM 1:30 2:00 "New Dimensions in Telecommunica- tions" Trade Show — Coffee Break EVR — PBS— CATV — CCTV — VRT — Film Transfers Luncheon — Special Presentation: "Moral Aspects of Obscenity" Annual General Business Meeting Attendees Optional Choice Afternoon Golf or Tennis Fishing or Boating Swimming or Skiing Trips to Zoo, Sea World, Harbor, or Mexico 7:30 8:00 SATURDAY, 8:00 AM 9:00 10:15 10:45 12:00 PM 2:00 7:00 8:00 Women's Programs, Lectures — Gallerys Institutional Tours ptember/October, 1971 Exhibitors Hands-on Sessions Gala Fiesta Night Party Authentic Mexican Food, Music, Decor, Dancers, Souvenirs Trade Show open 'till 8:00 PM Oct. 16 Registration "New Dimensions in Educational Films" Trade Show — Coffee Break Educational Films Continued Luncheon — Special Awards — Scholar- sh i p — Contests — Prizes "New Dimensions in Film Production" Special Effects — Cinematography — Formats and Sizes — Concepts and Ap- plications Cocktail Party "Cindy Awards" Presentations and Ban- quet Coiuiniwd on page 47 43 new products review FEATURING NEW EQUIPMENT AND SERVICES Slide Synchronizers POl ACOAI IN( . i> diMrihuiinj; ex- i.liisivcl\ the InlcmicJia K-3 Sound-Slide Synchroni/er ;ind Dissolve Unit. Com- palibje with all Carousel projectors. }': lb. aluminum ease. Permits i ad- vance systems: manual, time-interval and synch. '^725 Cmklin li,l. ItUie Ash. Ohio -/.^.V.'. 1 6mm Projectors .\RRII I I \ ( OKP. has introduced the Si>nore\ Double/ 16> Interlock Sound F'ro- jector. which is a new second-yeneration to the well-known Siemens 16/16. In addition to the same basic features as il.s predecessor, the Sonore.x has 16 dif- ferent mix-record-transfer-rerecord-play back functions, as well as synchronous motor, solid state plug-in circuit boards, elapsed lime meter and other improve- ments. Price is S3575. liox 1050, Woiul- sill,: N.y. 1 1377. Sound Equipment SHL'KI- HkOIHlKS has announced a new portable sound system for a wide variety of auditorium uses. The Shurc VA.100 is said to be feedback-free. Has multi-effect 6-channel capacity control console. "Penetratinj!" power said to reach last row without blasting front row. 222 Harirey /(re. Evaiislun , lit. 60204. Storage Equipment JACK C. ( 1)1 I I N ( () li.is iiiiioduced a mobile hilmslnp/C asselte Audio Visual (enter to its No. 2.^ series. Self-contained, with storage space for equipment. .^4 filmslrips and matching cassettes. 4" hall-bearing swivel casters for mobility: two lock for stability. 104 Lake View Ave.. WiiukcKun. III. 600S5. Transparency Viewer H\( IIAKD M \M I \( It KINCi ( (). has two new transparency illuminators. M.Klel 010 has 10" by 10" view surface. S:7.<*V Model R-1620 with 16" by 20" surface. Hangs on wall, stands or lies flat iin desk, l-vcn color-balanced hcatless light y^N Niihle Ave.. Inn Nii\s. Cilil. •JNII4 Lab Equipment TREISE FNCilNthRINCj offers a new complete line of film rollers for lab processors in all common film sizes. Hall-bearing design. Durable plastic con- struction. /V4/ lir.M .Si.. .\uti lernoiiilii. Cilif. >^l.140. C ONSOl.lDAl ID 1 II .\l INDUSIRII.S has placed into operation what is said to be the first fully automated, liquid gate optical blow-up printer v^ith the capability of printing onto Kaslman .*<27l stock. The t)pcratt)r need only thread up the original and raw stock, put the con- trol tape into the compiUer. and flip a switch. A fully balanced, high quality internegative on extremely find grain stiKk is said to be the result. VSV .Sewanl Si.. Hollywood. Calif. 90038. Projection Lens BUHL OPTICAL CO. has a new wide angle rear projection internal mirror lens system for Carousel that works \\ilh prime lenses to cut focal lengths in half. 1009 Beech Ave.. Pilishiiii;h. Fa. 152.^3. Camera /\ccessones CINE 60 is ollcring .i sci ics ol fmu Angenicux Zoom Motors to fit the 9-95mm. 12- 120mm. 12-240mm and 25- 250mm lenses. Design is said to remove all sources of vibration from lens barrel. Palm-sized variable speed controls. Prices range from $325 to $435. Also introduced is a new Vacu-Platform. w hich is a suction-mounted camera plat- form for use on smooth, flat surfaces. 1 listens quickly to car tops, floors, with out marring. 630 Ninlh Ave. New York. \ y. 10036. Programmers COLUMBIA S( 1 I \ I II l( I \IM S IRIES has introduced the Medi.i M.isici 1200. a new mulli-nicdia programmci which, with expander units, has capacity Sound Filmstrip Projector nV KANE CORPORA I IONS por and automatic cartridge film proje with cassette sound, the Commander.j either battery or line-power operai . Si;indard 35mm single frame filnisU standard 50Hz advance system. Sna loading. St. Charley III. 60174. 16mm Camera PAILLARD. 1N( has announced HI 6 EBM Bolex I6nim camera. Ill electrically driven with 1(K) or 400 f capacity for silent or sync sound filmi| for controlhng up to 10 slide oi tilmsinp projectors Possible functions incliule l.ip dissolve, flash and animate, fade. etc. Also, on-off for movie projector. 362!> lihieslcm Hhtl . Ainliii, le.\. 78702. :\ s\ nc pulse generator is built ink| light^^ eight accessory that can be car in a pocket. Or a crystal control is si available as a pocket-si/ed acccsstf 12 V. battery is built into handgrip. Pie"li is $1200. 1900 lower Road, lou.f. X.J. 07036. Video Tape AUDIO M \C.NM li s ( ORP h.i> troduced HPlOO half-inch videolij coated with I luB.ihince Microkotc-' new ilevelopmeni in nuignelic part] dis|vrsion s.iid to prinluce brighter definition Dual lubrication system: teinal to lediice static friction, and] lernal for evtended performance life, anil 30-niinutes lengths. 14600 Soi\ llroiiilway. tlanleiia, Calif. 90248. 44 BUSINESS SCR Music Services (OMAS J. \.\1 KMINO, INC. has aled three new production music al- bns lo its library. Total is now over 75 liirs of nnisic for audio-visual work. [ alog from 150 Jf . 't6ih Si.. New York Sound Slide Projector pWE FOiniNd HIRNITURE has iioduced a new, self-contained rear- ifM sound-slide projector, the Coxco Slide. Uses 3.Smm slides, stand- k audio cassettes, slide load in tray. 17 H .^60 Lexington Ave.. New York, N.Y. Lighting Equipment BRKtV COI ORTR.\Ns Mini-Pan 20 Ki new lighting fi.xture for high in- K.ity fliHid lighting applications. Said ibe ideal for one-light news setups. Ve is S78. 1015 Chesimii St., Burbank, \if. 91502. Super 8 Projector to VIDFOTRONIC PROJECTOR RP. has introduced a console model er 8 sound projector for point-of- and educational purp6. Film Treatment INTERNATIONAL FILMTREAT is of- fering an attractive Film Damage Wall- chart listing causes and ways to prevent most types of film damage. It's designed to stick to the wall in film inspection areas. 7.'.? Thint Ave. New York, N.Y. 10017. Sound Recorder ARRIFIHX COMPANY is marketing a new tape recorder for motion pictures, the Arrivox-Tandberg. designed to work in sync with Arriflex or other motion pic- ture cameras equipped with pilotone gen- erators. Features include straight-line threading, built-in pre-amps. power sup- plies for dynamic and condsenser mikes, and start-mark oscillator. 25-20 Brook- hn-Qiieens E.xprcsswa\ West, Woodside, N.Y. 11377. The VTR line... with exclusive PROGRAM COMMAND CENTER PVR 707 PVR 708 PVR 709 ;;cr.ic td.tirs aCCcd It's Audiotronics' new PVR line... the first fam- ily of EIA-J standard for- mat V2-inch Video Tape Recorders to feature the exclusive, revolutionary PROGRAM COMfvlAND CENTER concept, and the tirst VTR's versatile enough to han- dle any job. and engineered to meet any future need. The exclusive PROGRAM COMMAND CENTER is standard on all the PVR models and puts these important VTR functions at your fingertips: Push but- ton, solenoid-controlled tape transport • Two input video-audio switcher • Stop frame • Audio dubbing • Color- monochrome selection • Slow motion- normal selection. All VTR's feature automatic tape shut- off, automatic and manual level con- trols, and complete compatability with other Type 1 format VTR's. These key options are available on any model: Time lapse recording, a re- mote control unit, and a 19-Inch rack mount. BUT HERE IS THE BEST PART... no mat- ter which model you choose, if you decide at a later date you want to add any available fea- ture or option . . , including color. . . NO PROBLEM! Capability is built-in so they may be added anytime. Since the Video Tape Recorder is the HEART of your CCTV system, be sure you see The VTR line . . . the one with the exclusive PROGRAM COMMAND CENTER and the future built-in — from Audiotronics — naturally! Write for mo re Information. We will also send the name of your nearest Audio- tronics Video Systems Representative. AUDIOTRONICS VIDEO SYSTEMS DIVISION 7428 Bellaire Avenue North Hollywood, California 91605 45 DXBEnnVB Nk:W UmW GAT tlVlilCN NOW you can pull out a dry gate ♦/ TWO ♦/ TWO AND plug in a liquid gate. SWITCHES ) REGULATORS) uti\iei^iUl]^ A seU contoined, normol loading, unit thafj ready to go in minutei. Virtoolly eliminates icrotchei and panes splices eosily without cousing bubbles, liquid spilloge. streoks or turbulence, at freeze frame, normal speed and up to 600 f.p.m., with a pin registration system. Th« i,ll»ni> hliuiil '• imiKU.rfi) Jl >pp>oi 1.0 pound! fitwulf bi t puiRff jnd rcliilJlOf. btpJiKnc i" ♦!(»** pitwvft back to th» fri«r«oif. ■hi(h (Ont«ini « rfful*lfd bubbt* Irjp Thr »1C- lium pump mjtnUmi appfO» lur inchfi or mfrcurv *J(tium. ■ bicb iHucni all livid lo lb« r.inroii Wilh J toniljrl llo« ol llll»r.d lluid. Ib« dim ■! loUlli immfrird ind eliminiUt Kfjllhti and dirl Ib» l-o l>i«k ophialli lljl llait .indo.t minimup th* pKfct ol duti and dirt on iti outer lurlacf It tpxralli coaled to naiimiie li|hl patiafe Ibe trim ii at )••> nori»al loot plane loc lolloa locut and held ■ki3?fi'"a5=3 VACUUM •LIQUID CIICUtAIIMO tTSTIM Division of Richmark Camera Service. Inc. DXBEnRY5l6TIMPS0N PL., Tel. [212] 585-0730 BRONX, N.Y. 10455 Cable OXBERRY, N.Y. effective 4.A/ _ 0 0 training needed NO W. . . more ttian ever! < COURIER 16 — Self contained port able For personalized Cnmmumcatton StNllNEl 16 — Com plelety self contained. Fot cartels of small C"^ Does The Job! Cul tiainini lini« and colli, eliminale thouithi btcakini inlwruplions. hold inlcmt. incicaM imporlani lelenlion. The LaBello Suits 16 A/V srilem puis Ihe meitaet acioii In conciit. compfchfnjive dalail «Mlcitnll» and rHtcIively Your pioeiams. in tht COMMPAK cailridtes aia intlanlly IranilnaWc amonE Ihe eompalible Seiies 16 proieclois soiled lot »ooi tpccitic audience Whether liaincet ai« alone, in small ■roups, 01 a loomlul . . . your messane teaches Ihcm as you planned ... in Ihe laBelle piojecloi ol your choice Proved reliable on Ihe |ob and in the lield. laBelle pioiecloit are ruKsed. dependable, and simple lo operate tor INFORMATION and CATALOGS cnll tU/567-5S27 or wriU- LA BELLE Industries 'j03 S Wotlhinglori Si Oconomowoc, Wl. S3066 TUTOR 16 — Lafge scieen. project ed imase Groups and small assemblies KiT i LaBelle 3 WAY COMMPAK CartfidKe. Conlinuous loop 1 6mm tilmslnp (up lo 2^0 visu all) with continuous loop synchronized audio (up to ?0 minutesl no irwind . no turn ovrt Slip in and show in above pioiectors Reeb's 8MM facilities aren't just ta k Weil take care of your need: right now How do you want your 8MMJ Super or standard •* Color or black and white? Optical or contact printed ^ Silent or sour Magnetic or optical track ? Do you need complete lab work or just loading ? How about titles ' Music?' Optical effects? Reela does it. Our facilities are the most sophisticated in the world . in layout, in equipment, in techniques. To top it off. all 8MM loading is done unc "clean room" conditions. Send your order now. Or if you want further information, write for our ncv price list to Dept 007 Reela Film Laboratories. 65 N W Third Street, Minmi, Floridn 33128. IJAAl^flLM rNBmCi LABORATORIES.INC. ' ,nion ol WomeUo ( nle ipntf i, Inc A Dn Phone (305) 377-2611 New Yoik (212) 279 8555 or call Reela in Miami. 46 BUSINESS SCI 11 IFPA coniinidil or our old film hatever the condition of your m, Rapid can repair, restore id rejuvenate it. 3 matter how scratched, brittle, l-stained or dirty it is. No atter how badly spliced. Rapid in give it new life, lat goes for color as well as ack and white; 8, 16, and 35mm. hat's more, after we've vitalized the film we give it a iBCial protective coating lat resists future damages, p why spend a fortune on new ints? Come to Rapid Film chnique and renew your ones. e handy coupon below to send ryour FREE Trial Certificate rjid see for yourself what lamatic effect rejuvenation can live ... on your films and on . tur budget. IL COUPON TODAY! lAPID FILM ECHNIQUE, INC. pt.B, 37-02 27th St., jnglslandCity, N.Y.1 1101 ] Send me FREE Trial Certificate .^test Rapid's rejuvenation process. I Send me FREE brochure, "Rapid j./es New Life To Old Film." Please have a rejuvenation spe- list call me to discuss my film ary and show me how to save ney. IME. (•MPANY. (DRESS. XTE. ZIP. New York Chapter Chartered After months ot prcp;ir;ition and high interest Ironi New York film makers, a petitioning group was granted a charter called the New York Metropolitan Chapter. The organiza- tional meeting was held on July 14. l')71 in the llastman Kodak Confer- ence Room, 11.^.^ Avenue of the Americas. National President of IFPA Boh Montague, was present to install the officers, read the Code of Ethics, discuss the responsihilities and future plans, and reviewed the history of IFPA, its origin and growth. Chairman Ami Morrison of Lab TV heads the group. Vice Chairman — Programs is Michael Laurence. Chapter Secretary is Paul Blaisdell, Treasurer is Bill McClure, Member- ship Chairman is Robert Woolman, and Karen Kenny is the Publicity Chairman. Inquiries should be ad- dressed to the Office of the Secretary, IFPA Room 90.1, 110 William Street. New York 10038 or telephone 233- 7650, Ext. 35. Connecticut Valley Petitions Film makers in Hartford, Spring- field and other cities in the area have petitioned for a Charter to be called "The Connecticut Valley Chapter of IFPA." On July 8. 1971 at the Motion Picture facility of Aetna Insurance Co.. the group had its third meeting and presented the petition to visiting president Bob Montague. A statement of goals, objectives, and program plans was read and will be presented to the National Board at the August Meet- ing. The new Chapter will officially be installed in September by Vice President Arthur Rescher. This will make a total of Twelve Chapters of IFPA. fi\e of which are in the East. Further information may be had by writing the Chapter Chairman, Mal- colm Snyder, Audio Visual Depart- ment, Aetna Insurance Co., Hartford, Connecticut. Cindy Awards Finals By now, local juries have completed their screenings, three top films se- lected and forwarded with recom- mendations to the '"Blue Ribbon Jury" in Hollywood. Linda Reavely. daugh- ter of Hal Rea\cly. Cindy Chairman, will organize, administer, and handle all correspondence between now and the exciting "Cindy Awards Banquet", continued on page 48 THE 14th ANNUAL OCTOBER 20-22, 1971 THE LEADING ANNUAL EVENT OF THE PROFESSIONAL FILM & TV INDUSTRY The only completely inclusive Festival which encompasses all phases of film productions start- ing with Filmstrips, Industrial & Educational Films, Television and Cinema Commercials up to Filmed Introductions and Lead-in titles as well as Public Service Television Programs and Multi- Media Productions. A Grand Award is presented to the most outstanding entry in each section, and there are Gold, Silver and Bronze medals for each category under each sec- tion, as well as Special Achieve- ment Awards. For further information, detailed program, seminar sessions, lecture program, visits to studios, etc. Write to or plione: INDUSTRIAL EXHIBITIONS, INC. Herbert Rosen, Pres. 251 West 57 Street New York, N. Y. 10019 Phone: (212) 246-5133 i«;ember/October, 1971 47 ONE OF A KIND ...wHh 20,000 just like tt! The original Portable Hot Splicer ... by Maier Hancock... is still ttie only professional splicer witti a built-in lifetime carbide scraper blade. With more than 20,000 in daily use, in more than 10 countries, it is the accepted standard wherever professional films are pro- duced. Though constantly improved over the past 20 years, all parts are readily interchange- able! H/laier-Hancock Portable Hot Splicers are synonymous with professional film handling. Model 1635: 16mm or 35mm. Model 816: 16mm or 8mm. Model 816-S: Super-8, 8 or 16 mm. See your photographic dealer or WRITE FOR DETAILED LITERATURE Maier-Hancock Industries 13212 Raymer Street North Hollywood, Calif. 91602 (213) 764-0280 ew "Flip-Top" casscttc-sound, automatic fitmstrip unit. Sight and sound in an attache Low-priced Flip-Top presents a brilliant, clear audio-visual training or selling story. Pictures change automatically as easy-to-use, snap-in cassette sound tape plays. SEND FOR FREE LITERATURE. UulCyvi lurVyviVE CORPORATION AUOIO-VISUAL DIVISION Drpt I'.'. .1 SI Ch.ltICi, III. 60174 VRCUUIHRTE CORPORATION nnnouncES THE LICENSING OF Film Craft Laboratories, Inc. 66 SIBIEY STREET • DETROIT, MICH. 48201 TO PROVIDE THE FAMOUS VRCUUIDRTE FILM PROTECTIVE PROCESS AGAINST OIL • WATER • V^^EAR • CLIMATE SCRATCHES • FINGERMARKS ^ IT $ NEVER TOO ^ l»If TO VACUUMATf FOR INFORMATION WRITE ■ WIRE - CALL VACUUMATE CORP. 427 WtST 42nd STREET NEW YORK. N. Y. 10036 BRANCHES AND Sf»IV(C5 STATIONS TMRUOUT U S AND CANADA held as a climax lo the 12th Am Conference and Trade Show of Information Film Producers of lea at the Town and Country Con tion Center, October 14, 15, and 1971, in San Diego, California. Reavely, a freelance TV Prodi steps into the activity lo relieve father who recently was hospitali We all feel confident that the aw are in pood and capable hands. News from the Chapt( The Summer of 1971 saw a n ber of interesting programs in the cal chapters. The San Dicfio chapter met at Marine Corps West Coast Motion lure Production Unit at Camp Per, ton. California. SSgt Don Shearer trained under William Tuttle at I gave a demonstration of film mal techniques. A tour of the facilit maxed the evening. The Chicago chapter, the best] chapter in the country, met for usual steak dinner and a progra Omni-Think. an idea production pany to learn how a compreheti creative service operates. Sample ] ucts were shown including the Precious Tissue, concei\ed and wr| for Fire Escape Ltd. and the can Red Cross. The Seattle chapter met at the man Kodak facility for a prograrj sound tracks. Bill Piirdy from Cine discussed common misu< standings and ways of improving ity. Selected films were also shov special feature was a S25.00 door j donated by Alpha Cine. It is re[ that an after-meeting caucus wa at a nearby lounge. lt"s not ref whether the winner Kiught. The Boston chapter met for dl and a business meeting followed [ tour of TR Productions facilities. T^te^u^ ANIMATION AID • 170W OTSfCO, OCWa CA »11 BUY DIRECT - SAVE BIG! Cjtio ACME OR OXBERRY STANDARDS MOVIES FROM SLIDES > our wlei itory com«» altv« with moves, diitolvts, zoomt to 4^" doM Slidet And art pKoiographed on B-16 mm For fr«« niovi* kit, film dipt, po h \ K»v Systems Analysis ai Design Films \ idio-visual course on Systems iis and Design treats the entire i>f a systems life cycle from its i:ption when objectives are defined response to needs, through plan- g alternatives, analysis to select the t strategy design, implementation I evaluation of effectiveness and ef- mcy, as well as the identification aew needs which require new ob- ives and reiteration of the systems cycle. Jot restricted to computer informa- is systems, the seven films, pro- ed and distributed by Edutronics terns International, of Los Angeles. also designed to be useful in other ems development efforts. I comprehensive workbook and wcrs guide accompany the films as supplementary material and provide the student with sources of reference, as well as lesson previews, outlines and self tests. Psychology Today Series for Business Training A new series of eight 26-mlnutc mo- lion pictures, billed as the Vt'oodslock of educational films, takes the basics of modern psychology and "lays it in the laps of the audience with practical demonstrations as fun to follow as this week's version of Laugh-In." Designed primarily for college psy- chology classes, the series also has application for business. Subjects cov- ered are Aspects of Behavior. The Sen- sory World. Information Processing, Learning Development. Social Psy- chology. Personality, and Abnormal Behavior. Producer and distributor is CRM Bix>ks. Del Mar. California. This Way to the Statue A simple, short three-minute film shows people taking the ferry to Li- berty Island to see and climb the Statue of Liberty. It's designed as a curtain- raiser for an industrial sales meeting, or as a three-minute refresher during the course of any business meeting of protracted length. Sax ton Graphic Associates, 3 50 Lexington Ave.. N.Y., produced the film and offers it for rental. before you buy any color processor, ask yourself these questions: How long itoes it take to warm up? Normally it takes most processors 3 to 4 hours to get from ambient 70 to the re- quired 100-110 . With a Treise Color Proc- essor, warm-up takes only 20-45 minutes. (Think how much valuable time you save!) Once on temperature, does it stay on temperature? Treise Processors feature a unique "propor- tional control" system that maintains a close watch over the temperature and provides just the right amount of heat to maintain it at all times. There is no "stop 'n go," no wide fluctuations of temperature. Thus a Treise Processor is more economical to run than any other processor. Does it provide consistent quality? No other processor can assure you such un- varyingly consistent quality and performance — end to end, side to side, roll to roll, day to day! This is the kind of performance you should demand ... and can take for granted when you buy from Treise. Does it "cut corners" to feature a "cut-rate" price? Treise Processors meet or exceed all film manufacturers' specifications. All chemical solutions are pump recirculated and filtered. All moving parts in the drive system run on ball bearings. All components are the finest that money can buy. How easy is it to maintain? When it comes to maintaining a Treise Proc- essor, there's frankly very little of it. When necessary, however, you'll find that it has been designed with service in mind. For ex- ample, the film racks are removable without the use of tools and without disturbing thread-up. Moreover, all pumps, filters, etc.. can be easily inspected and replaced in a few minutes, instead of the usual 2 to 3 hours delay! Write for catalog on our complete line of Color and B&W Processors! REISEENGINEERINGJNC. 1941 First St. • San Fernando. Calif. 91340 ;^)tember/October, 1971 L 49 The case* for better communications A Noreico Synchroplayer plus a slide pro- jector ... all built into a carrying case . . . and off you go, ready to put on an audio- visual presentation anywhere, anytime. The Synchroplayer plays cassettes and synchro- nizes slide presentations. Perfect for training selling, demonstrating Either individual or group use. The Synchroplayer is also avail- able as a flush-mount systems component to be built into a desk, study carrel or furni- ture Reliable, compact and not expensive! *The Noreico Synchroplayer as used in the Setco SYNCROMEDIA Foi all the /acts, write ca/e o/ Depi BS3 100 E. 42nd St.. New York. N.Y. 10017 TRAINING AND EDUCATION SYSTEMS NORTH AMERICAN PHIIIPS CORPORATION coming soon; Th rift FA X ANIMATION STAND — an effective money-saver , . . precision a( low-budget price. Advance information? Ask usi Meanwhile. FAX is your Thrift so.ir^e for ANIMATION DISCS: FAX MAGNABAK . 11 llIXE 12/16 FIELD DISC (illustrated) is il3b. 12field Discs, loo. at IMS. Write lor national dealer lists. And for your convenience we slock: • Acme Punched Animation Cells • Acme-Punched Animation Paper • Peg' Bars • Ink & Paint Boards Tell us your Animation needs and we'll supply youl Need technical Information? Ask ei Disneyite Hubbard Hunt. FAX COMPANY 47S S. S«fila Anila A» . Paudana. Calif. 91107 213/6(1-3084 /nteraifad dao/a'i— wrira todoifl Quality-Bilt Film Shipping Cases • Best quality domestic fibre • Heavy steel corners for added protection • Durable 1" web straps • Large address card holder with positive retainer spring • Sizes from 400' to 2000' 1)1111 R ■QUAIllY-BlilLT" ITEMS: Salon I'nni Shippinii Coses • S4>unJ Slldcfilni Miil'ping ( ascj (for Transcriptions A Film- ■-iiips) • I'llmsinp Shipping Cascj (holil up i,> 6 strips plus scripts). Writr tor Catalog SCHUESSLER CASE CO. Dl*. ot Ludwlg tndutltltt .'010 W. Si. Paul Ava. Chicago, III. 60647 (312) 227(X)27 NATURAL THE WAY TO Gj UlIM KINDS Ol- KQIIPMFNT .lUjii iniliistri:il film niakL-rs iisini; diiNs? How ;irc ihc'N iismj; it? I.ci) Roscnlvrj;. Rental Managd New York's Camera Marl, who had his fintjcr on Ihc pulse of making aeliviiy for a numlxr of ; and who prohahly talks lo as film makers as an>one in the says thai the sponsored film pro ol lodaN IS striving more and for the natural look. It's not onl\ Ihe \oiing met arc shooting this way." Roser says, "but even the veteran pro< are looking for the contemf mood. You are seeing more and hand-held camera work, more nal lighting, more realistic sound tr; "A few years ago. we used tc evers thing on the screen as the malographer would see it — the pe -^ lo I contrast ratio, the exact sialic positioning of the camera. I we're still getting very good im hill without what we used lo cal 'Hollywood" look. We're sho things more from the viewers' > point. "The sound tracks. I suppose could say, arc technically pool more background noise, not as pe acoustics as we used lo have, but again, our audiences are used to lhe\ idenlifv with il. Il sounds 111 them. "We have found that even ih a great many sponsored diKuni' ries are made without sync souni tendency is to shiwt with silent eras anyway. The Hclair NI'RsI .Arriflev Bl s and the Auricons diMiipl ihings on location a.s rj as .1 noisy camera. This c.in bel porlani in many situations. "One i>f Ihe big changes in e<| meni in the pa.st year is Ihe inc ing use of crystal control for wii< sync. It is now completeh rclijl and although still fairl> e\|H-nsivt| .id\anlages are so many thai pro lind il verv worihwhile." 50 BUSINESS SG II the national directory of audiovisual dealers B.iai 1/1 t l»n| 400* F.irn Hsotfift* M.llt Tiha up Todays ihe day you wanted to use the Bolex. "Sorry The Bolex is being used to make a time lapse study and is going to be lied up lor awhile " You'll have to hold off on that public rela- tions film And that microscope sequence lor the research film will have to wail. And all those other film projects will have to be re-scheduled. Maybe what your company needs are a lew more Bolexes Then the Bolex would be at your disposal, instead of Ihe other way around. For a free 32-page catalog. Industrial Bul- letin and lisl of Bolex dealers near you, write to address below 1C=>I_I Oth«( product! Hflfttelblad camoftQ and accattonii. Hinmtfi (vpiTMfitArt unii figuring machmet. the screen executive Uilliuni Amuh has hocn placed in charge i>l Sony Corp.'s video cassette marketing and service operations . . . Jumes (;. Damon, Jr., Manager. Au- diosisual. Design and Broadcast Serv- ices lor IBM World Trade t orp., has been electcil Chairman of the Audio- visual C'ommitlee of the Association of National Advertisers. He replaces Willis H. IValt, Jr., of American Tele- phone A: Telegraph Co.. who will re- main on the committee until his re- tirement later this year . . . Thomas F. Hatcher, former Manager of Learn- ing System for Equitable life Assur- ance Society, has been named Presi- dent of Regional Learning Centers, Inc.. in Dallas . AMOS MOLLOY Fdward C. Brennan has been named Vice President. Account Service of the Bill Sandy Co., Detroit . . . Kurt kanis is a new Vice President-Sales for Ra- diant Laboratory. Inc.. New York. He was formerly with Consolidated. Pathe and DcLuxe-Cieneral Labs . Alexander Ross has been appointed President of Berkey Technical, a divi- sion of Bcrkc> Photo. Inc. . . . The new national sales manager of the Commercial and Educational Division of Technicolor. Inc.. is John C. Mol- loy, formerly Manager of Market Planning. At the same time. William F. Sicincr, Jr., was named National Industrial Accounts Manager . . . Jo- seph T. DouKherty and Jolin G. Rogers have joincil the slaft of B> run Motion Pictures, liK , \\ .ishiimloii, D.C. . . . index to advertisers , Animated Productions Arriflex Company of America Audto Magnetics Corp. Audiotronics Corp. Bach Auricon. Inc. Bebell & Bebell Bohn Benton, Inc. Byron Motion Pictures Camera Mart. Inc. Camera Sales Center Corp. .. Capital Film Laboratories, Inc. Cine 60, Inc. Colburn Lab. Inc. George W. Consolidated Ftim Industries. Inc De Wotfe Music Library DuKane Corp , .... Victor Duncan, Inc 3rd Eclair Corp Falrchild Camera Inst. Corp. ... Fax Company Fitmakers, Inc. Jam Handy Organization Industrial Exhibitions, Inc. LaBelle Industries, Inc Magnasync-Moviola MagnaTech Electronic Maier-Hancock Sales, Inc Merv's Animation Aids Modern Talking Picture Service 2nd Montage Productions Newsfilm Laboratory. Inc North American Philips Corp. Optisonics Corp Oxberry. Div. Richmark Paillard, Inc. Plastic Reel Corp Polacoat. Inc Precision Film Laboratories Rapid Film Technique . Reela Films. Inc. SC Electronics Schuessler Case Co Shure Bros. TM Visual Industries . . Treise Engineering Vacuum ate Corp Thomas J. Valentino. Inc. 4th ( IS marketplace CLASSIFIED ADVERTISING FOR SALE Two HARWALD IribpL-ct O Film machines Mark II model with notch by pass. Less than four years old in fine condition. Contact Tete- tape Detroit. 2821 E. Grand Boulevard. De- troit. Michigan 48211 Phone (313) 874-4040 Clay Hardenborgh Polacoat Lanscrean Brand now. never used, S' x 10' x '/« " Glass rear projection lenscreen. Original cost: t7S0.O0 Will sell for bast offer. AdvertiiJrij{ Department National Farmers Union Insurance P O. Box 2251 Denver, Colorado 80201 IE I CORRESPONDENCE— When rep*' ing to blind ads, use ll, Box Number and send correspondence to BUSIN SCREEN, 1 East First Stre. Duluth, Minnesota 55802. CLASSIFIED RATES — 35« per word, yi- mum charge $10.00. Bold face I* words or words In all capital IcKI are charged at 45< per word. ^ BOXED OR DISPLAY ADS — $20.00 ' column inch. One Inch minimum. BLIND BOX NUMBERS — For any cl«l- fled ad having a blind box numb*** ^ervlce charge of $5.00 will be ml^ irRMS — Rates are net and not sub 1 to ncency discount. No cash disced IS allowed. CLOSING DATE— lOth of the month >• crding Ihe month of Issue. CORRESPONDENCE OR PHONE: Pau • 0.1VIPS, Ad Production DepI , BUSINll SCREEN. 1 East First Street. Dukh Minn. Sb80?. ?18-727-851 1. 52 BUSINESS SCK -i rhjgh etal prices lile equipment casts E p going up and up, uie'ue ^. .^fy^^ iired aut a way ta make rentals ire reasonable (while still maintain- -^ I the high standards for which Uictar iican. Inc. is famous). Take the folloujing iiparisons, for eKomple: y^^^*' ■J*' -W* Daily price WAS Daily price IS NOW Arri BL, 12-120 zoom, magazine, battery, universal motor, etc. i Arri S, 12-120 zoom, battery, motor, etc. Eclair NPR, 12-120 zoom, magazine, battery, motor, etc. -I 75.00 55.00 60.00 58.00 27.50 58.00 ■ ,' ■■ M .^ ■■* iiu's that for fighting fire with fire? !u haven't received our new Rental Catalog R-8 ridy, call or write the Victor Duncan office near- ou for your free copy and see what inflation ing is all about. f - * \,f* 413 VICTOR DUNCAN, INC. 11043 GRATIOT DETROIT, MICH. 48213 (313)371-4920 155 EAST OHIO CHICAGO, ILL. 6061 1 (312)321-9406 2659 FONDREN DALLAS. TEXAS 75206 (214) 369-1165 Th« Filmaker's Wishbook . . . The Viclof Duncan Sales Catalog . is available upon request on your letterhead. The People Side of Productivity Attitude Six Packaged Conferences for Supervisors To help supervisors work with thei people and get productivity on th job with quality performance. These easy-to-hold workshops ded with the "people" problems tha confront supervisors in getting mor^ work done right. Tooled for participation. 7t JAM HANDY ^.^-^-v^Z^' "Other people's experience is the greatest econom> I I Chicago 312 -bl 2-6757 62S N MiihiKJn Detroit JIJ - IK :,-2-l'>() 2841 b Crjnd HIvJ New York 212 - )U 2-4U(.() VT> lltUJtlwJV Atlanta 404-0Ha-74S(9 .MO Pfj< hirer SI N W Hollywood JU-4(.J-2J21 11.80 N Vine SI I H VISUAL COMMUNICATIONS MAGAZINE Ui^A DEMBER/DECEMBER 1971 ^ • 'A HARCOURT BRACE JOVANOVICH PUB •^m^ Wfe operate 3o of the busiest loan offices in America* Just check the records. Last year we made over a million loans all over the country. In fact, the way these men, women, and children borrow from us every year, you'd think our loans were free. And you'd be right. Because Modern specializes in loaning films. Business S|ionsi)red films. And we do more of it than anybody else in flic world. Our success diiln't happen by acciilcnt. We know that the easier we make it for pe()|->le to sec your film, the more [■•copic arc going ro sec it. So wc o|x?rate the largest number of film libraries. Thirty of them in key urban areas that are within easy access of .^0 million people. What d(K*s this do for your film? It Ik1|->s it i.ir(.ul.ue faster to business and ' community organizations, schools, women's groups, resorts airports — whichever audiences you want to reach with your message. Result: you get inutii more e\|x)sure for your dollar. Want to know more.'' Call one of our friendly sales offices. Their advice won't cost you a penny. Modem Talking Picture Service, Inc I Ntv.i>l,i Drive. Lake .Siiacss. NY. 1 I010/5K> tr-fi^OO The worKI's |jr>;csi distriliuior ol sfH)nsorcd (ilms and videotapes: The Fifth Medium How Our Lab Can Deliver 1000 Suger 8 Prints InTwo Days HardW)rk. Experience. Equipment. Round the clock. Weekends. You name it. We'll meet your deadline. From our 13 years of experience in working with Biggies... we know we have to. Nothing but the best for your films. Bell and Howell's latest Super 8 optical and contact reduction printing and magnetic sound transfer systems (they operate at ioo feet a minute). And, of course, complete i6mm capabilities. We're also one of the few labs in America able to load every type of Super 8 cartridge. Talk to one of our hard workers. Call Dick Cole at 517-393-7800. Filmakers' Labs A Service ot OniiiKoin ( orpor.ition 3315 S. Pennsylvania Ave, Lansing, Michigan (8910 November December, 1971 If it doesn't say byron, it isn't "color- correct" "Color-Correct" is our trade mark. Registered. It has registered, too, with people who want the finest quality color prints. « Byron's 5 Million Dollar Expansion We've expanded and installed new higlj speed tape duplicating equipment, new pes production video tape equipment, new studid facilities with latest color cameras ifor rente to producers), new motion picture laboratc services and new film strip and 2x2 slic film services. byron COLOR-CORRE( KTRON BEAM RECORDING JR BIACK AND WHITE 65 K Siteol. Noflhoail, Woihinglon, DC. 20002 202 783-2;| World's Most Sophisticated Video Tope and Film laboraiori BUSINESS SCREEll BOB SEYMOUR Editor and Publisher EZRA PINCUS Publishing Director 0. H. COELLN Founder & Consultant STANFORD SOBEL Contributing Editor GEORGE WATT Production Director (New York) PAULINE DAVIES Production Manager (Duluth) ELEANOR GREENE Circulation Fulfillment EDWARD CROWELL Director, Marketing Services OFFICES East: Bob Seymour 757 Third Ave. New York, N.Y. 10017 Ph. (212) 572-4853 West: Jerry Starkman J. J. H. &S. Inc. 1901 West Eighth St. Los Angeles, Calif. 90057 Ph. (213) 483-8530 HARCOURT BRACE JOVANOVICH PUBLICATIONS JAMES tVIILHOLLAND, JR. Chairman ROBERT L. EDGELL I President .ARS FLADMARK senior Vice President IrICHARD MOELLER I jFreasurer JOHNG. REYNOLDS i^ice President I llTHOMASGRENEY Vice President lEZRA PINCUS yice President IJAMESGHERNA " Vice President aiVELAND PUBLIC LIBRARV IP^ 0 RUStNLSS INFORMATION DIVISION Busipess Screen THE VISUAL COMMUNICATIONS MAGAZINE NOVEMBER/DECEMBER 1971 • VOLUME 32 • NUMBER 9 features AV MANUFACTURER Sheds some light 16 PICTURES IN THE NEWS 26 A FILMAKER'S JOURNEY THROUGH PURGATORY by Lee R. Bobker 50 HOW NOW, BROWN COW? by Louis Mucciolo 52 WHICH WAY THE ENVIRONMENT FILM? by Stuart Fmley 56 HOW TO KEEP YOUR FILM LIBRARY WORKING HARDER 58 A GOOD PROSTITUTE PAYS OFF by Gene Starbecker 60 THE MAKING OF THE BRIDGE OF LATITUDE ZERO by Donn F. Bates 106 CLARITY AND CORN by Charles Palmer 109 1971 PRODUCTION REVIEW DATA A-V Programs in the U.S. Government 34 Associations and Organizations Serving the A-V Industry 44 Distributors of Sponsored Films 65 Guide to Specializ ng Script Writers 67 Index and Producer Listings 71 departments EDITORIAL 8 NEWSREEL — current trends and activities 12 THE AUDIO VISUAL CALENDAR — upcoming events 24 PARADOX — by Stanford Sobel 18 CAMERA EYE — by Ott Coe/in 21 PICTURE PARADE — film reviews and previews 33 NEW PRODUCTS REVIEW — new equipment and services Ill IFPA JOURNAL 113 THE SCREEN EXECUTIVE — personnel notes 115 REFERENCE SHELF — helpful books and literature 116 THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS 117 INDEX TO ADVERTISERS IN THIS ISSUE 118 dD A HARCOURT BRACE JOVANOVICH PUBLICATION BUSINESS SCREEN is published bi-monthly by Harcourt Brace Jovanovich Publications. Corporate offices: 757 Third Avenue. New York, New York 10017. Advertising and Editorial offices: 757 Third Avenue, New York, New York 10017. Accounting. Ad Production and Circula- tion offices: 1 East First Street, Ouluth, Minnesota 55802. Subscription rates: one year, $6: two years, $10; three years, $13 in the United States and Canada. Other countries: $12 per year. Single copies: $1.00 in the United States and Canada: all other countries: $2.00. Controlled circulation postage paid at Duluth, Minnesota 55802. Copyright 1971 by Harcourt Brace Jovanovich Inc. POSTMASTER: Send Form 3579 to BUSINESS SCREEN, P.O. Box 6009, Duluth, Minnesota 55806. # November/ December, 1971 You do everything you can to make.2^m right. Hugh Zielske sells appliances. He has a hot new one for the kitchen. You made a film for in-store demonstration. But Hugh won't use the film without a fool-proof projection system. Like the Technicolor 610. It features no thread/no wind continuous loop cartridges. Hugh inserts one; turns a switch; and does his own voice-over while the film shows itself. Most important, he gets utter simplicity. Complete reliability. He can leave the film playing and tend to other customers. He can even let customers play it themselves. Charlie Bungert has to learn to fry burgers foi a franchise operation. Your sound and color film car teach him how. If he has the Technicolor 1000 Pro- jector to go with it. Charlie couldn't run a conven tional projector. And he wouldn't take the time. Bui anybody can run the 1000. Charlie simply inserts the cartridge. And plays your film. Until he becomes i burger master. Now make sure it's shown. Norm Brown has a film that demonstrates iic-avy construction equipment, it brings giant earth movers and rock crushers right into a prospect's office. Norm uses the film. Because his Technicolor 1300 Projector makes it easy. He wouldn't drag around conventional reel-to-reel equipment. Or keep a customer waiting while he sets it up. But this one, he wouldn't be without. leiie Hook IS an assembly line worker. You made a three-minute silent film that shows her how to insert flange Al around amplex B and into groove C without breaking the XYZ circuit. If Irene has the Technicolor 820 Projector, all she has to do is insert cartridge A into Slot B and push button C. Irene can do it herself, right on the production line. We think any business or instructional (dm is tielter off in a •Technicolor cartridge. Let us send you a brochure with all the details.* NAME- TITLE - ADDRESS - CITY STATE -ZIP. ^ "Technicolor^ Commercial and Educational Division 299 Kalmus Drive.* -Costa Mesa, California 92627 BS -111 J ^November/ December, 1971 EDITORIAL Short-sighted new Navy procurement policies. uup WILLARO I PRODUCTIONS, INC. 1842 BRIARWOOD RD , N E ■ ATLANTA. GEORGIA 30329 ■ 404-634-2433 ■ During World \V;ir II the U.S. Navy pri)vod that aiiilii)-\isiial lochniqiies in training and information could do a more efficient job, quicker and more thoroughly than any other method ever found. And ever since that time it has been widely recog- nized that Navy films have generally been a little bit better than those of any other government agency — a little more finished, a little more thorough, with a little more alleniion to detail. The Na\y got these films b\ work- ing hard at them. Navy supervisory officers have been dedicated film craftsmen. Navy suppliers have de- voted great skill to their assigned n^^ -1 « rmanhattan SST^ color '^ ■f sparkle added to every slide and filmstiip we procei ^r print whatever the quantity! (anhallan Color, the compleio slide and tilmslnp source. Unequal! ility melicuiouslv conlrollod by nnasler technicians Thn largest on' ^he F ' iinst the ' leadline with f iworktori . .mls.Any job. Small or large. Sparkling quality and rendition added, on time and at realistic prir. - -^--^ for free copy of Manhattan Color's "Guide t Film Strips an M riLMSTNlPA SI r./lliBO, C«nn.. OviuK* Ot'i'CAi *>t>rint TV s[.'iA5 Numbitr". i (-f)ii«*-fi^ Hoiing. Mount ImprtnilnQ, Special MouMi Manh^f»^n Color 1 •^hor^itnnes Inc. I tasks, and the procurement of Navy films has been a recognized example of sound, simon-pure bu\ing practices. Over the years a group of 20 or more production comp.mies have staffed themselves with people, equipment) and techniques particularly adapted to serving the Navy's needs. By any criteria, practically all of these com-, panics have rated high on the Navy's own standards of evaluation based on availability of technical personnel, equipment, facilities, security stand- ards, financial stability, auditing pr.ic tices and the track record of past performance. j This has been the situation until a recent decision by a Navy procurc-i ment committee to buy production of' future Navy films seemingly almost entirely by price, discounting experi- ence completely. Navy film produC' tion contracts are awarded on a cost plus basis, and bids are submitted oi a typical, "template" film for sucl items as one cameraman, so manyj dollars per day, one director, one as-] sistant, one soundman, and so forth, This type of specification allows of a wide variety of interpretations: there are all sorts of cameramen — shall the] producer make his bid based on a{ pick-up part time camera operator, oi should he bastr his bid on the b man he can get — the cameraman wl has delivered to the Navy the h quality images it has demanded fdl many years? There is probably no] business in which it is easier to cm corners, or harder to define exaci standards than the film productioi business. Yet, the Navy's considera-l tion of proposals on the new contraci seem to equate one each cameraman] with one each cameraman, be James Wong Howv or a student frcshj out of a cinema course at the local] college. The Navy's new contracts for 1972 are scheduled to go to an almost en- tirely new group of producers, coi pletely eliminalin'g those produce who have served the Navy for man; past years. This seems to us to be short-sighted, penn\-wise. pound fool- ish policy. This is not to implv th.it the newl; selected producers, taken as a group] or individually, are inferior. Man offer very excellent qualifications, ant some are long overdue in being sc lected for Nas> production work. Bui it seems bevond reason that so man) .seasoned producers, as wise in thi Navy ways, and as gung-ho to ihi Navy spirit as any Navy career men should suddenly find themselves cas adrift after di>/ens of \ears of failhfu serMCC. B.S1 BUSINESS SCREEh Ejm ot tlie fourteen award winners nsed Arriflex cameras! -or the thirteenth consecutive year- more winners*of the Industrial -ilm Awards used Arriflex professional motion picture cameras than all other makes combined! Proof of this camera's outstanding popu- arity. And to its unique capabilities as a filming tool. 'Eleven ot the fourteen winners in Ihe 1971 awards used Arridex cameras and during the past thirteen years, Arridex scored in 160 of the total 206 awards. COMPANY OF AMERICA congratnlations to tiieso nrize wioners wIhi won witli ARRIFLEX •-■/» ISthAHHualk iRdustrial Awards Convair Division, General Dynamics ST. GEORGE & THE BLACK FALCONS Producer /Director — John Hynd Dept. of Travel Industry, Government of British Columbia •'A FACE IN THE CROWD" Producer/Director - W. L. Wiley jiBM Corporation "IT'S ONLY NUMBERS" Producer Director — Gerard Lemieux Jet Propulsion Laboratory "MARINER MARS '69" \''roilucer /Director — Frank Brislow 'KLM Royal Dutch Airlines '"SURPRISING AMSTERDAM" "roducer, Director — Andre de la Varre, Jr. |Lawrence Radiation Laboratory, University of California CONTROLLED PHOTOSYNTHESIS' °roducer /Director — James Halverson ij November' December, 1971 conducted by Industrial Ptnotograptiy iviagazine NASA — Lewis Research Center "COMPUTER-GENERATED FLOW VISUALIZATION" Producer/Director — Arthur Laufman Naval Undersea Research & Development Center "DEEPLY SUBMERGED TERRACES" Producer /Director — Max Hutto The Ohio State University "TRICUSPID STENOSIS" Producer /Director — William Buccalo Trans World Airlines "IT, COULD HAPPEN TO YOU" Producer i Director — Lon Czernicki Union Pacific Railroad Company ■GETTING OFF ON THE RIGHT FOOT" Producer / Director — Ralph Burrell The Sony VideoRover n. small, but oh my! •• \ Today, almost everybody knows it's not your size ttiat deter- mines what you are . . . it's what you're made of. And that's what the VideoRover II is all about. It's the compact . . . port- able video camera and recorder that lets you shoot television pictures just atx)ut anywhere. For those of you who aren't ac- quainted with the VideoRover II . . . here are some o( the things people wtx) already own one are usfng It for. Bu$ineu Shooting and playing t>ack sales pres- entations (or constructive critiques. Industry Rscording plant procedures for review toward technical improvements. Education To show students correct latwratory and classroom techniques. Docu- menting field trips for later study. Military For "live" news recordings over mili- tary television networks. For instant training applications. The Sony VideoRover II is more than meets the eye. With its built-in features and standard accessories . . . plus the optional equipment available to you . . .we think you'll agree it's the mighty mite of the VTR industry ... as well as your industry, too . . . no matter what your industry is. Firelighting Training and exercise reviews t)ased on actual field or simulated condi- tions to sharpen firemen's firefighting procedures. Law Enforcement For instant, "live" records of traffic conditions, testing suspected drunk drivers, documenting actual field sit- uations. Crimefighting. Sport* As coaching aids so the players can review themselves instantly. InMirance For documenting damages on loca- tion such as fire, flood, etc. Get the picture? Good! Because now we're going to explain the Video- Rover II to you ... in detail. Meet the Sony VideoRover n. It'scompact. ..portable. . .'/2-inch black & white VTR system consisting of the AV-3400 Videocorder* record/playback unit and the AVC-3400 Video Camera. Here's what it does as a system. With the VideoRover II, you can get on-the-spot television recordings of almost any application you desire. . .under prac- tically any lighting condition you're confronted with. After you finish shooting, you simply rewind what vou took... raise the camera's eyepiece and flip the switch to "forward". 10 Instantly, the viewing screen becomes a mini-TV set . . . and you see exactly what you shot. With the Sony VideoRover II, you're literally a scaled-down television studio . . . ready to shoot pictures. . with sound... and see what you shot. Instantly! Now, let's take a closer look at this great system. BUSINESS SCREEN Features of the AV-3400 Videocorder. Features of the AVC-3400 Video Camera. CS3.I Ifsa lightweight (18 lbs.)... compact record/playback unit. Just the thing for a variety of applications such as teaching, training, promotion, scientific, medical, law enforcement, fire- fighting, insurance work, military use, coaching, entertainment, business and industrial . . . just to name a few! Once you use this camera . . . you may never want to use movie film again! Just connect it to the AV-3400 Videocorder and you're ready to shoot . , . anything . . . anywhere. It's truly a miniaturized version of a studio television camera. And it performs like one! Automatic-adjusting audio 4 video recording levels... assure you perfect recordings— with little effort — each and every time. Automatic Shut-off . . . turns the recorder off when the tape runs out. w fntained, jgeable battery .. . R?s up to 45 !S of continuous Operates off household current. ..using the AC power adapter, supplied with the unit. Stop action . . . lets you "hold" a picture for detailed examination . . . o^\ ual tracking control . corrects ■oper tracking during playback. Sensitive ... shoots needle-sharp pictures under a variety of lighting conditions. And weighs only 5 pounds. Rugged . . . take it into a factory. . . classroom . . . plant . . . you name it. This camera delivers! Built-in electret condenser microphone... picks up sounds that will amaze you. Sound dubbing . . . allows you to add music or commentary to your pre-recorded picture during playback. Time counter., .gives you minute-by-minute-recording time, as well as indicating the amount of tape as a conventional tape counter. AV-3400 Accessories. ! Videocorder, you get an AC power adapter, battery pack, '/j-inch video ke-up reel, earphone, monitor connecting cable, polishing cloth, splicing :leaning fluid, head cleaner and shoulder bag. At no additional charge! Note: All optional equipment shown is identified with ' Zoom Lens...f/1.8... covers wide angle, regular and felephoto applications for pictures that play back with clarity and quality. Viewfinder/TV Screen . . . Shoot through the viewfinder. Rewind. Flip up the eyepiece. Playback. The viewfinder becomes a small TV screen so you can see what you took. In detail Instantly. Convenient Trigger Grip . . . squeeze it once and you're recording. Squeeze again and you stop. I j^V AVC-3400 Accessories. The Video Camera comes with zoom lens, camera grip, shoulder strap and polishing cloth. No charge! Summing^ it all up... ...when you put the AV-.3400 and the AVC-3400 together, you've got a 1-2 i.ombination of quality: The Sony VideoRoverU. ...small, but oh my! .V/RFU-54W Hi video RF Adapter Sony Corporation of America, Video Products Depl. BS-1 1 1 47-47 Van Dam Street, Long Island City, N. Y. 11101 Gentlemen: Please send me additional information about the Sony VideoRover II. NAME TITLE COMPANV SC15Ht55~ PHOfwot)d Val- ley F-'ilm I.ab. The lab. which began handling "girlie" films about 20 years ago (which were quite tame by today's standards), announced recently that the new stuff was so bad th.it ii "could not continue processing such material and feel an\ sense i>f dignilv." The ban will result in an immediate one-third reduction in business vol- ume. However, the firm expects to make up the loss through expanded volume in other areas such as educa- tional and industrial films. New Assistants Join Directors Guild The Directors duild of America-Pro- ducers Training Program has grad- uated the first group of trainees into the (luild as motion picture film 2nd Assislani Directors. Harold Klein, Ail- ministraiivc Trustee, reports that nine applicants have completed a two year jt)b training and seminar program. The program came about as a re- sult of a collective bargaining agree- ment negotiated three years ago be- tween the film Producers Association of Njw York and the Directors (mild of America. Applicants to the program are siibjecl lo written and oral testing by the Princeton Associates for Hu- man Resources, which determines the applicants qualified tor (raining. Suc- cessful trainees are placed with tele- vision commercial, feature film, indus- trial film and documentary production ct>mpanies who pay them a weekly wage from SI 25 to $\75. At the con- clusion of the program, the trainees are automatically accepted into the D.Ci.A. as 2nd Assistant Directors. In addition to the nine who have grad- uated, there are eleven trainees cur- rently training in the program. Ross Steps Aside as Atnerican TV Festivals Director Wallace A. Ross, President of TTie American TV Commercials Festival, Inc.. has granted rights to operate the 1972 Clio Award competitions for Radio, Television, and Print advertis- ing to William N. Evans, until recently Executive Vice President of the festi- val corporation. Evans will conduct the awards competitions as in the past twelve years. However, it will be in- dependent of any participation by the festival's founder. WALLACE A. ROSS rhe transfer of management luKills Ross' intention of "stepping aside" as director of competitions, as announced by him in the awards journal that was distributeil at the last festival on June 7th at Philharmonic Hall, New York. A valedictory statement in the )ourn,il challenged the advertising uulustrv "to slop shillyshallv ing ,irouiul .ind get to- gether in the sponsorship of one mean- ingful annual awards system." During the coming year, under the auspices of his International 'lA' Com- ^ mercials Study Foundation and in con- junction with several of the organized advertising trade associations, Rost plans to concentrate on the educational roll that has been more and more a part of his personal activity during the past few years — speaking to ad- vertising, civic, college and school groups, completing a third volume of "Best TV tV: Radio Commercials", and organizing seminars and work- shops, with three specific workshops already planned for South America, Europe and the Far East. A column on TV commercials in one of thji major consumer magazines and activ^ participation in the advertising agency business are also under discussion this time. Getting Ready for Mao and Chou The East Is Red. national anthem of the Red Chinese, is among the com- plete collection of national anthems now available from Thomas J. Val- entino, Inc. The new anthem collection and two additional hours of more contempor- ary material will be part of the grow- ing library of music for films (75 hours now catalogued) at Valentino's expanded offices at l.^l West 46th Street. New York. EVS Color Center Discontinues Operations l{leciri>graphic C\>rporaiion has dis- continued the operation of its EVS Color Center at 62nd Street, New York. According to William Fermin, Prc»» ident. the lab would have required a substantial investment in wet lab equipment to bring it up lo com- petitive standards. lilectrographic now intends to con- tinue its expansion in the videotape finishing and distribution area Instavideo Pro-Production Engineering Delays .•\mpe\ Corporation has deferred pro duction on its Instavideo carlridg video recording system by sever months. In addition, the company assessing FCC regulations regardil||l radiation interference. Rich.ird J. I'lkus. Jr.. general man«j ager of the Ampex educational ar industrial products division, said th conipany now expects first producj tion deliveries in the spring of I*)?! eoniiniie on pane 1^ 12 BUSINESS SCREE THE "-lAUMiiJ UNL OF 16MM PROFESSIONAL CAMERAS .^ y^ GUARANTEE til iur,ccn fqu.pmtnt > 1 with 4 30-dj)i money b3Ci> Cuar^niee ind a 1 year Service Wjrrjfity. You must be ulistieo: WRITC FOR YOUR FREE COPY OF THIS li PSC£ AURlCON CATilOC GET BEHIND AN AURICON ••SUPER1200' ...and knoA ine real sattsfaction ol Mming with J ir.jiy Prcf»^^ional Camera' FOR JEWELLIKE I'UECISION IN FILMING ROCKSTEADY MOTION PICTURES! Ihe Auncon ■■Superl200". like all Auricon 16mm Professional Cameras, is a superb picture-taking instrument. Every precision-engineered part of ttiis finest of all 16mm Cameras is carefully built and assembled with ttie rate watch-maker skill of old-world craftsmanship, combined with modern, space-age know-how in opiics and electronics. The Auricon "Super-1200" actually contains jewels in the Camera-Gate! This polished Sapphire Film-Gate is guaranteed frictionlcss and wear-proof for in-focus and scratch-free pictures, regardless of how much film you run through the Camera! Among the many professional features of the "Super-1200" is Reflex Ground-Glass Focusing through the Camera lens. All this, and high-lidelity. optical or magnetic, single-system or double-system sound-recording capabilities which are unmatched by any other camera in the world! Write for free, illustrated Auricon Catalog fully describing this rare jewel of fine craftsmanship. SSIO Rojiia.ine St. . Hollywood 3S Cahroi-i-iia. HOi-i-Yvvoou a-oe3i yUg^awl*. AURICON . . .THE PROFESSIONAL CAMERA - STANDARD OF THE 16MM SOUND INDUSTRY SINCE 1931 >er December. 1971 13 NEWSREEL commuci for the U.S. market, with intcrnuiiunal deliveries later in the year. The com- pany previously indicated U.S. de- liveries would start late in 1971. Engineering work is underway to make several minor impro\ements in the product as well as lo insure that the Inslavideo system complies with current inlcrprciations of FTC radia- tion specifications designed lo pre- vent possible interference with the picture reception of neighboring tele- vision sets. Elkus said firm prices for the Insla- video line will be announced later Ibis year. New Manpower Development Organization in Detroit A new manaizcmcnt and manpower development organization, the Bill Sandy Compans, has been formed in Detroit. President of the company is Bill Sandy, former vice president of the Jam Handy Organization, who has said that the new company "will place emphasis on emerging and innovative technologies, from computer assisted instruction to closed circuit televi- sion." Jayark Opens New Plant on Long Island Jayark Instruments Corp.. manufac- turers of self-contained portable Super 8 projectors, has acquired a new 30.- 000 square-foot facility at Brentwood. New York, and expects to quadruple I lie company has .[lie.iUN tipliDiKa a SLCond building of similar si/e in the immediate area. New York Cameramen Freeze Wages Before Freeze Cameramen of local 644, the Motion Picture Pholt)graphers Union in New York, have voluntarily put a two-year freeze on their wages in an all-out effort to encourage more commercial production. Cameramen voted the moratorium on wages during a mem- bership meeting on July 7. some weeks before President Nixon placed the lid on price and wage hikes. "Once again Local 644 is leading the way," said Harvey Cienkins, busi- ness representative of the Local, "We read the signs and we knew what had lo l)c done, so we did it," he added. 14 Harold Posner, president of Local 644, said thai rounds of w,ige hikes lend lo be self-defeating for the ma- jority of professional cameramen by drying up jobs. "Our members," he said, "opted for higher pensions and welfare benefits which more inde- pendent producers can live with." Additional provisions of the con- tract include straight time for travel- ing on Satirrdays and a common meal period with the rest of the industry's craft unions. Super 8 Film Videoplayer Demonstrated A feasibility model of a cartridge- loading super S film videoplayer that could be used in schools, industrv. government and the home, to pla\ color and sound super 8 motion pic- tures over a standard television re- ceiver, was demonstrated at the con- vention of the Society of Motion Picture and Television Engineers in Montreal. October 8. The demonstration, which Kodak emphasized was not a new product announcement, was made by Eric Yaviiz, sales administrator lor Kodak's Motion Picture and Education Mar- kets Division, who outlined several specific advantages of film over other software, stressing the limitations of other software systems entirely de- pendent upon a television receiver for playback. Pointing out several of Ihe more well-known advantages in any tele- vision playback device — such as en- abling the user lo program without setting up projection equipment and darkening the room, being able to feed one or a number of television .sets from remote locations, etc. — Ya- viiz went on to point out several similarly inherent disadvantages of a system entirely dependent upon a television set for playback. Included were the high price of Ihe cassette player and color television set, the limited size of Ihe IV screen, the dif- ficulty and expense in distribution overseas due to differing television standanls. and the obvious inability to progr.MU niaterial without .i tele- vision set. Identifying the pros and eons of a system lh,it permits only television playback. Yavitz pinpointed the need for a more flexible sNslem permitting more freedom for the professional communicator in business. industr\. education, and government. "Super 8 sound film systems can give the user this sort of flexibilitv." siiid Yavitz. Joseph L. Boon. Technical Assistant to Ihe General Manager of Kodak's Apparatus Division, outlined some of the key concepts in the design of the feasibility model of a super « film videoplayer built by Kodak and dem- onstrated at the convention. The compact, noiseless unit, meas uring 8 inches in height. 26 inches wide, and 24 inches in depth, weighs 35 pounds, runs on standard 60-cycle, llO-volt current, and its output is two wiring clips for attachment to the TV receiver. The feasibility model lends itself j readiK lo nuKlification for use in countries utilizing other electrical (50- cycle) and television scanning systems. Kodak officials emphasized that Ihe videoplayer demonstrated at the con- vention was merely a feasibility model — built to study the concept of a cartridged. super 8 television play- back device — and thai no commiimeni lo manufacture or market such .i unit has been iiiaile hv Kodak. Thermal Tape Duplication Ihe l)u Pont C omp.mv li.is been granted a U.S. patent on its thermal technology for duplication on chriv mium dioxide magnetic tape. The com- pany said that patents covering the same technology have previously been granted by most West European coun- tries and are pending in some others, as well as in Canada and Japan The process covered by these pat- ents is known as ihermoremaneni du- plication. It is based on the particular magnetic qualities of chromium diox- ide, the proprietary material of Du Pont's "Crohn" magnetic tape. Du Pont has demonstrated that the y>roc- ess can duplicate videotape at least 10 to 15 times f.isier than present electronic methods without loss of quality. Production equipment using the Du Pont process has been under development by several companie* since Du Pont's announcement of the new technology in June. 1970. .Application of this technoi .■ :;v shiiulil play an important role n ihc growth of the large consumer ir. Ici predicted tor pre-recorded videc . i\- seltes, according to Donald C. Ni>lte, marketing manager for "Crolyn" m-ig- nelic tape. This market piMenli.il Mi Nolte said, has been hamper eJ In lack of a high speed economic. d du- plicating process. BUSINESS SCKI IN camepa man mm eualog —•- ^ '*—"'n>mtj Wg came \n undc* budget tUe last Wme- thanks to Camera lAart, Bg sure to caW thc^ to l\nG up the Gqu\pme(\t forth\sf\lm.- J.B. THE CAMERA MART IM 456 W. 55tli ST., NEW YORK, N. Y. 10019 • (212) 757-6977 RENTALS o SALES c SERVICE Now... Capital Film offers t_wo Full Service Laboratories . . . • in VVashinj;ton, D.C. • in Miami, Florida In M,iv of this year, Capildl Film completed expansion of its Miami lab into a mil stTvice facility with editorial, sound and processing capabilities. Also, because of a growing d(>mand from regional customers, the Miami la(ilit\ has created a special slide film and film strip department. Here's what a Capital Film customer NOW receives. .. besides ihc rc<()gMiz((l (|ualitv and renowned c ustomer ser\'ice: FROM MIAMI: I lull {i and Idmm color positive printing and processing ser^iies as well as black and white. 2. Full Idmni color reversal printing and processing services iiK kidmg " W) sound Iraik prints. 1 Slide lilm and film strip department. 4. Optical printing department tor l)lowup or reduction with new wet-gate. 5. Complete editorial and sound transfer facilities under one root. ■) Color (oiilrol willi new Faslm.in Color Analyzer. FROM WASHINGTON: I. Full ?S and 16mm color positive printing and processing services as well as black and white. .' lull Ihmm color reversal printing ,ind processing s(>rvices including 7.18') sound trac k prints, i lull Super Hmm color printing and protessing services, 4 Super Hmm cartridge and cassette loading and repair, "i Complete editorial and sound dubbing, re-re< ording, .ind Ir.insier services -KCA VVtSFRFX. (), Opiif.il printing department with wet-gate. 7 Color (onlrol with ll.i/eltine (olor analy/<>r, lis .1 ( AIM I \| II )| \ to give you lull sei\ ii e. , . nighl or dav lor turther mlormaticjn, fill in the coupon below for our NEW Corporate Infor- m.ilion Flic, including price lists and reservation lor l't7J desk calendar; IMcase send me Lit Is on Ihe I ull Servu i- ( ap.ihililies ol Capit.il I ilni iroiii WdshinRlon, DC Miami, Fla. Same title. Address. < ilN. -Stale. .Zip. FILM LABORATORIES. INCORPORATED ( apil.il (il U.isliinnl'>ii t .ipil.il cil \)i.mii 470 [ SI red, S W UashinKlon, (J.C, JfXt.M (2(U) J47-I717 I'CW N I IV)lh SI Nrirlh Wiami, llcind.i IIWil ( MIS) 'i.>r, OV)"; 16 A/V MANUFACTURER SHEDS SOME LIGHTON INADEQUATE ILLUMINATION PROBLEMS A recent survey of audio visual equipment indicates that one of the least understood problems faced is that of inadcqaute illumination, according to Jim Hulfish. director of marketing. Spindler & Sauppe. a major manufac- turer of audio visual equipment, "Inevitably when a, v manufactur- ers receive complaints about inade- quate illumination, the culprit turns out to be reduced line voltage, rather than any fault with the projectors or the lamps," Hulfish said. "Our Sclectroslide prcijectors. for In- stance, take 1 200 watt lamps rated by the lamp manutacturers to operate at 120 volts. "What many a/v of)crators don't understand is that it only takes a slight drop in voltage to cause a drastic re- duction in illumination." Hulfish said. For example a 15 percent voltage drop reduced light output bv almost 50 percent. Other ratios are: five volt- age drop equals a reduction in light output of 14 percent; 10 voltage drop equals 26 percent: 15 percent voltage drop equals 37 percent: and 20 per- cent voltage drop equals 50 percent reduction, Hulfish suggests that the best way to solve this ever-present problem is to always carry a pocket-size voltmeter and a good quality extension cord. "Cheap extension cords are a con- stant cause of voltage reduction. After you hcH>k up the heavy duty extension cord, always check the voltage output at the cord, not the electrical source itself." Hulfish explains, "If the available outlet is not putting out 1 20 volts. btK)st the voltage with a variable output transformer. Any vari- able transformer, rated at 10 amps or more, with 120 V input and output V oltages ranging from zero to 1 41) volts, will give up to 20 additional volts." Hulfish noted th.it there is another cause for inadequate illumination problems that voltmeters and quality extension cords can't help. "Frequently, operators of bcMh slide and motion picture projectors will try to stretch the cap.ihilitv of the equip- ment In attempting over-si/ed im.iges. 1 he i>nly w.iy to solve this problem is through continued education on the p.irt of the manufacturers." BUSINESS SCREEM f phanging the ACL's clip-on inagazine takes 5 seconds! Loading the magazine is fast and simple, too. Less changing bag time than any other camera. when you run out of film, and cover the lost five seconds with a cutaway, later. And in the studio with a script, the ACL's five-second magazine change means that it's just another take. Immediately. For a free ACL brochure, write to Eclair Corp. at 7262 Melro.se Ave.. Lo.s Anfjeles, Calif. ;K)046; or at 7;i S. Centra) Ave.. Valley Stream. New York 11580. No obliKation. eclair CAMERA MAKERS SINCE 1909 o change the ACL's rear- mounted co-axial magazine, 'U snap off the used one and jap on a fresh one. That's all. ) threading, no loop to form. I)U don't need to touch the m at all! The film is threaded and je loop is formed inside the Magazine when you load it, jfore shooting starts. The rear m pressure-plate is on the mt of the magazine. The film annel and the aperture are ji the camera body. To load the magazine, you rop the spool or core into November/ December, 1971 place, push the film's end into a light trap and snap the feed side lid on. That's all you have to do in the dark! No threading, no sprockets. On the take-up side, you run the film through two sprockets and form the loop. You can see what you're doing, so it's simple — and fast. Film maker Vaughn Obern says: "With one assistant, you can easily get by with only two 200 foot magazines!' Shooting unscripted ac- tion that won't wait, you can leave the tape recorder going 17 paradox BY STANFORD SOBEL r\KAI)()\: I III- WT} sami' pi'oplc nnIio »uiit :i uriliT to do };oo u»:i.> u( his idi'iilily so tliut he ciiiinol do good work. Recently i appeared on a panel of filmmakers to discuss the state ol the art, the role of the writer, the chang- ing facets of film, and all the other currently popular subjects for forums on film. Well, one of the other people on the panel, also a writer, showed a film 1 had written which he claimed was lii\ film. He was able to pull off this petty larceny because the pro- ducer of the film had refused to allow any professional credits on the pic- ture, and therefore nobody in the audience knew who the scriptwriter really was, least of all, the other writer on the panel. Now, I ask you . . . what would you have done in this situation? Would you have jumped up and yelled "You Chvaier you!" Would you have de- nounced the fraud to the entire audi- ence? Would you have been ctx>l and charming about the whole thing and casually dropped a debtinair sarcasm to the audience? What would you have done? I was able to collect myself quickly because this is the fourth or fifth time this kind of thing has happened to me in the spi>ns()red film field. It cannot happen in television. Ihealncal shorts, or features, Ivcause the screen writer in these fields is protected by the Writers Ciuild of America conlracl. The writer must have a credit title im- mediately following the director's, and of the same si/.e type, screen, etc. But no such protection exists in the spon- sored film field, so these kinds of frauds keep happening If there were a writer credit on the picture, nobods else could claim to have written the picture, or at least not very convinc- ingly, Yel, many producers refuse to put a writer's credit into the picture, for what they consider good reast>ns ot their own. Iheir reasons are all \ariations on a single theme . . . only the producer's firm should be recognized in the titles. Credit titles are just free publicity for the various individual craftsmen who worked on the picture. These people may be working elsewhere in the future, they may try to pirate the client, or they may claim more credit than they deserve. But the basic reason is none of these. The basic reason is tied up with something called . . . "The Identity Crisis." Producers, and some clients too, feel so insecure about their posi- tion, their status, and their contribu- tion to the film that they are con- stantly in jeopardy, afraid of others in the industry, afraid of the conse- quences of their taking a strong posi- tion on almost any issue of creativity. Well, Friends, writers have an identity too, and it affects everybody in the film industry. This industry depends upon good films. It's almost impos- sible to write good pictures unless you have a very strong sense of identity about your writing style, \our indi- viduality, your creative drives, and your uniqueness. The producer can help to chip away at this strong sense of identity by constantly putting the writer down, but the most devastating put-down of all is to refuse him a credit title. And. It's also a personal rip-off of the worst kind because Nou're interfering with his ability to make a living. Most of the new clients I have ac- quired in the last five years have been producers who saw a film I had written for a competitor, noticed my name on the credit title, and then calleil me up about a film he hail in mind himself. If no producer allowed me to have a credit title 1 am certain I would never get enough new clients to continue earning a good living. Some producers maintain that nobodN ever notices the credits except the other people in our business. To which I can only say "Horse-feathers!" hven if that wen' true, it's very important! exposure in these days of small staffs' and no staff writers. But it's not true Industry people nia> notice profes- sional credits more than other f)eople. but even unsophisticated audiences now look closely at credit titles to sec if they recognize any familiar names, j But perhaps the strongest reason l| can mention is the kind of consc-; quences involved in the incident i mentioned. If my name had been onj the picture, the other writer would | never have shown the picture andj claimed it as his own, especially with' me on the same panel! The consequences of not using credii titles are bad for ever\body. including,! in many cases, the producer himself. I've had clients show me pictures l| had written for other divisions of their own companies as examples ol the kind of scriptwriting they wanted' And not long ago 1 sat in with a client, who was interviewing prospecti\e pro- ducers when one of the salesmen mak- ing a presentation showed a picture I had written as his company's sample. The prospective client knew I had written the film and it made the pro- ducer look like a finagle artist. If my name had been on the picture, it would have made him look like a clever salesman. Bill Bernal, an old friend and one of, my most respected writing colleagues' in the indiistrv, mentioned to me that this maga/ine. Bi'siNtss .Sirhen, of- ten fails to identify the writer of a film in its reviews. But I discovered on investigation that the writer is always identifed in these reviews if he has a screen credit, or if the producer includes the information in his pub- licilN aKmt the film, It turns out that when the writer of a lilm is not men- tioned, it is onl\ bcc.iuse the producer conceals his identity, .^gain . . . the .iltack on the writer's creative identilx . . . by the producer but not by this continued on page l(ff'A Stanford Sobel's credit titles have appeared on theatrical, iflevi.tion, and sponsored films. A free-lance writer based in New York City. he also writes "Paradox", a column which appeals in each issue of this magazine. m 18 BUSINESS SCRfFN' £colo3«j Lodii i ;he typical neighborhood recycling center jas great problems: . Its operation depends on volunteer ' labor, I Its funding is uncertain. finding nearby markets for recycled materials, often safety precautions are disregarded, bi-metal cans need special processing. metal rings must be removed from glass bottles. glass containers must be separated by color, steel cans are often mixed with the more readily recyclable aluminum cans lur Ecology Lady, IVlary Karraker, who ins the Tysons Corner, Virginia, Recycling ■enter, tells how to do it in her own words If minutes - 16mm color \urchase price - $150 I\ens' tools in this presently critical business area would reduce costs and improve relationships. "Alcoholism is the nation's No. 3 health problem, surpassed only by can- cer and heart disease. Alcohol addicts number some nine million." With a very sizeable number of A A (and drug) people on payrolls, this is not just a "government" problem but a serious matter for American business. "The new Federal Safety regulations you talked about in a recent Camera Eye column are not really understood within industry'," writes an a-v special- ist. And how well do you imderstand this new law and the importance of industrial accident prevention films in thousands of companies? Take the positives: the need and on-coming boom in homebuilding . . . "housing has been depressed for a year and a half but now seems well on the road to recovery." Are contractors, dealers and building tradesmen "up" on your client's product developments? Have you seen those national ads, sponsored by The Flintkote Company, under the general theme of "before you buy one of the millions of houses to be built during the 70's?" Every one of those should be better told on film. This column is too-limited in space for a subject worth a book-length chal- lenge to re-cluiriic your hiisiness-i;el- tin,i; hdlteries. Even today's "negatives" such as "suggesting measures for con- .serving electrical energy" in keeping with the nation's unparalleled energy demands and seasonal power shortages and our almost total misunderstanding of safety inherent in modern nuclear power plants, are immediate jilni ideas. Stire. the prospective sponsor knows about these problems and may well be aware that something is lacking in getting his ideas across to both work- ers and publics. It's up to you to ring that bell, carry in a brief outline of a film or a series which a specific client should be thinking about. There's a final, very important in- gredient in successful, creative film- idea selling: keep informed about the producer's essential partner: distribu- tion, i.e. getting that film used: Bone up on the national film distribution services, what they can do, what ii costs (often, less than pennies-per-per- son) to get the medium to intended viewers. Ulilizalion is the key word for your sales vocabulary. For instance: If simple instructional material is to help service or repairmen, why not use one of today's Kmm "personalized pro- jectors?" How much will ten, one hun- dred or a thousand of these cost? Why ni>t charge the "package" of monthly short films and projectors to dealer ad- vertising or to his service instruction billing? If you're going to help alert the con- sumer, remember that both commer- cial and educational television stations are looking for f-eniiinely-uselid con- sumer guidance films to show on Pub- lic Service time. Getting to future home-makers in the schools? They're better-equipped with those thousands of Idmm sound projectors than any other kind of equipment. This is the kind of knowledge vital to successful film selling. Make a file of every scrap of distribution informa- tion you can acquire: from Associa- tion-Sterling Films, Modern, RHR or whomever — and know what these ex- perienced distribution services can do to help you and your clienis. In the world of the blind, the one- eyed man is king. In the world of to- day's business, the informed, thought- ful and aggressive producer will help his customer and himself. Eight "Best of Industry" Films to Represent U.S. at Barcelona The United States will field a small- er-than-usual "team" of this country's outstanding 1971 industrial films at the 12th International Industrial Film Fes- tival when that event is held Novem- ber 2-6 in the Palace of the Nations at Barcelona, Spain. Official U.S. entries by CINE and the National Association continued on pane 22 LI November/December, 1971 21 I camera eye conlinufd ol Mamifiiclurcrs incluilL- the Hell Labs' /. C. A. Shrinkinn World: The Institute for Highw;iy Safety's In ilu- Crush; Kaiser Aluminum's Liuhl, Siroitf; and Bfiiiilifiil; Superior I'lec- tric's Puviiioii Cotinis: and two IBM films. Of \ftii and Diinoiis (IBM World Trade) and The Real World. a humorous look at a particularly try- ing day in the life of an IBM Customer Engineer. Two peacetime nuclear energy films, both sponsored by the Wesiinghouse Power System Co.. were also scheduleil fi>r Barcelona at presstime. The usual U.S. entry has totaled the maximum of 15 titles in the Festival's seven categories. Delegates to the Festival frt)iii the U.S. who have been nominated by CINE president William Ci. Carr in- clude Lee Coyle (Ohio Bell Telephone Co.); James Damon, Jr (IBM World Trade); Bob L'nrath (New 'Vork Port Authority); Michael Ritt, Jr. (Com- bined Insurance Co. of .America); Dick Roxas (Wesiinghouse) and Wil- liam Walton, also of IBM. Representa- tion at Barcelona by any or all of these a-v specialists would be most welcome! Ill ihe week immediately following the International at Barcelona. CINE will hold itj 14th Annual Awards Pre- sentation Ceremonies and Showca.se of Award-Winning Films at the May- flower Hotel in Washington. D.C. This two-day event honoring C INE's 1971 Ciolden Eagle selections will opjn at 'J a.m. on Thursday, November II. Among the "introducers" at showings relevant to business, industry, agricul- ture and medicine, etc. are Ott Coelln ( Business/ Industry); Bernie Landou (Travel/ Exploration); Dana Bennett (Agriculture); Ralph Creer (Medical); and I oil H.i/.mi ( Docuiiicnlaries) . The Producer's Reference Shelf is a Key to Successful Selling A corrcs|H)MdL'iiI ii.-i.i.-nll> .isked us, "what do yott read to keep up with business trends, to "spark" the ideas you've talked about for prospective, needed film titles" So, let's list some "imperatives" for your weekend or evening reading: No I : your regional edition of Ihe Wai I, StriiEi Journal and especially the editorial page. No. 2: The PuBi.it Relations Journal. No. 3: U.S. News & World Report, among our favorite national media. We look to book lists for "non-fic- tion" titles of "books that could make useful films ■ just as Holhwood turns to best-selling fiction and plays for box-office, pre-sold winners. \ Industry literature: out of national dl^(rlhution companies, such as Mod- ern's listings in their 'Index and (iuide" and inside-stuff in their monthly "MtMOS." Other distributors will keep you on their mailing lists for equally valuable tips on how they are serving industry. And we keep in touch with really- informed specialists like Ralph Creer. American Medical Association film and television executive; key U.S gov- ernment people in charge of a-v pro- grams in Washington. Television data out of the National Association of Broadcasters and from the specialized TV industry journals has been helpful. U.S. Commerce reports on industry trends arc useful. The important thing is to "keep in touch" — to be well-informed — and then to use your knowledge in pros- pecting. But don't write the script, just fire away with subject ideas, sketched completely enough to show that you know ihe prospect's problem and how it inii;ht he solved. All of this is called "R & D" ( Re- search & Development) and your film prospect is probably sf)cnding largt sums to insure his company's future It certainly is appropriate to budget i little of your time and money to assure yours. — OHC MAYBE TOMORROW . . . ... is the title of a film written by Gene Star- becker for a micdwest procJucer who realized the "best" costs very little more. His (decision pa\6 off. His client is happy. His accountant is happy. And the film, many feel, may be a contender for the Academy Awards. If you have a script problem and want to offer your clients the best, call today ... if not, 'Maybe Tomorrow." STARBECKER Now YofK Cily 475 Lidh Avo . New York. NY. 1(X)17 Tel (212) MU 3-1093 Washington. DC : 9145 Siigo Creek Parkway. Silver Spring. Md 20901 - Tel: (301) 587-6648 22 BUSINESS SCREE] INSTANT EVERYTHING (the next-best thing to instant success) K/st moviemakers will agree that the derence between good footage and g at (ootage goes beyond talent and Ilk -it's the little things that often rrke the difference. Little things like era mobility, to follow fast-moving a ion. Or a few extra dB of silence on tt set. Little things . . . like the fleeting irment of news, captured because of minute saved in set-up time. Or an Msual camera-mount that produces ■ "different " point of view you need. .ittle things do mean a lot. And, for rny of those important "little things," cema professionals turn to Cine 60... Ijlant Power ^erever you go, whatever the shoot- ( situation. Cine 60s exclusive power t* gives you the power to run every (iifessional camera on the market, ps the all-important mobility to go tare the ac- 1 is. Avail- e in volt- 's from 6 30V (and to 7 am- e-hours), it tures recharge- le nickel-cadmium tis, sealed design and an auto- itic overload safety switch. With It-in charger and plug-in coiled /ver cable, it is one of the most wide- jsed power sources available today. Iiitant Quiet ;3nce is golden, yet relatively inex- jjensive with the Cine 60 battery- 3A/ered fiberglass Blimp for Arriflex i cameras. Only 19 pounds, the :mp permits shooting in even the 1st restricted spaces — with all jndard lenses (even 18mm Ahout vignetting!). Inside '.i camera is securely 1 unted.yet isolated acous- .jjlly from its surround- Is. On the outside, a 1«, gear-driven mech- anism permits smooth, i:urate foliowfocus via »3e, easy-to-use knob. All )er controls and con- ^;tions are conveniently Joed on a rear ntrol panel. Instant Camera Pod Our single universal shoulder pod ("unipod") is a lightweight shoulder mount that accepts all cameras. Easily remov- able between takes, it keeps the camera in the ideal shooting position while offering the ma- neuverability of single-shoul- der construction. Used with the Uni-Eclair Mount (detailed later), this is the only practical pod for the Eclair NPR-16. (By the way, we also have an excellent double-shoulder pod as well.) Instant Camera Platform Wherever and whenever you need a stable camera plat- form, chances are our Vacu- Platform can provide it. This rugged suc- tion-actuated device can be positively fastened to any smooth surface (car- tops, floors, etc.) without marring. A flick of a lever on its extra-large suc- tion mounts does the job. Especially useful for low-angle work, it mates with standard tripod heads. Instant Camera Mount 3ra ^^^ If you've ever watched a good shot pass you by while fry- ing to thread a camer onto a tripod or shoulder pod, the Cine 60 Snaplok is your answer. Combining _r^apid, fail-safe operation with the rug- ^gedness and precision alignment needed for day-in, day-out use, the Snaplok features light weight and high rigidity. One section mounts on the cam- era; the other on tripod or shoulder pod. A single pushbutton in- stantly separates the two.The base unit of the Snap- lok is compatible with standard V4 ' and %" sockets. jM^ Instant NPR Our Uni-Eclair Mount is just what the name implies — a universal mount for the Eclair NPR camera. Rugged, yet surprisingly light, it may be left on the camera at all times, ready for hand-held operation or shoot- ing with a tripod or shoulder pod. And, it makes a handy camera rest between takes. Instant Zoom If you own one of the fine Angen- ieux zoom lenses, you can have smoother, more consistent zoom- ing with one of our electric zoom drives. Available in four sizes (for the 9-95mm, 12-1 20mm, 12-240mm and 25- 250mm), these units feature a precision gear assembly which mounts securely and directly to the lens barrels. The gear assembly, in turn, is rigidly coupled to a high-quality DC motor via a flexible shaft. The motor is power- ed by a transistor-regulated nicad bat- tery pack featuring directional push- buttons and a smooth, variable speed control — all contained in a convenient, palm-sized case — with built-in re- charger. (We also make an instant- mounting, collapsible rubber lens hood for the Angenieux 25-250mm zoom.) Instant Rentals Cine 60 also enjoys an excellent repu- tation for its line of top-quality rental equipment. All thoroughly maintained and delivered on-time. We'd appreciate the opportunity to fill your rental needs. Instant Information Whatever your filming needs, all you need to know for "Instant Service" is one name and one number: _:z__^_gL^jLi I NCORPOnATEO Film Center Building/630 Nintti Avenue New York. NY 10036/Tel. (212) 586-8782 '<8>U.S. Patent «3274476 ® 1970, Cine 60, Incorporated ThanKs We appreciate our many clients who, over the past twenty-four years, have been our best salesmen. Gal Dunn Studios INC. CHICAGO/HOLLYWOOD SLIDEFILMS: We've produced hundreds of them. Our sales films and continuous training programs have influenced and helped tram millions. MOTION PICTURES: Our films have proved themselves in the business theater and won major awards in the nation's top film festivals. MULTI-SCREEN PRESENTATIONS; Last year alone our shows traveled over 50,000 miles in the United States and overseas. Our permanent theatre installations have delivered hundreds of "fail-safe" performances. PS. If you hnirn'l Inlked In Cat Dunn . . . ynu really ihnuld! (.112) 644-7600 the audiovisual calendar NOVEMBER Chicago International Film Festival, November 5-20. Info: Film Festival, Room 301, 12 East Grand Ave., Chi' cago, III. 60611. Public Relations Film Festival, spon sored by Public Relations Society ot| America, November 14 17, Hilton Ho- tel, Washington, DC Info: PRSA, 848 Third Avenue. New York, N.Y. 10022. DECEMBER National Visual Communications Asso- ciation Days of Visuals, December 2-3, New/ York Hilton Hotel, New York. Info: NVCA. 6 E 43rd St., New York 10017. FEBRUARY Annual Calvin Motion Picture Workshop, February 7 9. Calvin Laboratory Divi- sion, Kansas City. Mo. 64108. Info; Calvin, 1105 Truman Rd , Kansas City, Mo. 64108. Seminar Workshop on Slide and Film strip Production Techniques, Feb. 710 National Medical Audio Visual Center. Atlanta. Info: NMAC, Atlanta, Ga 30333. MARCH Seminar Workshop on Motion Pictur Production Techniques, Mar 6 10, Nal tional Medical Audio Visual Centerf Atlanta. Info: NMAC, Atlanta, Ga| 30333. APRIL Travel Film Festival, sponsored by Calif. Sports and Vacation Show a Sunset Magazine. April 7- 16, Conven tion Exhibit Center, Los Angeles, In' Buck Enterprises, 1665 W. Katella Ave. Anaheim, Calif. 92802. Society of Motion Picture and Televi sion Engineers Technical Conferenei and Equipment Exhibit, April 16 21 1972. New York Hilton Hotel. Info SMPTE, 9 E. 41st St , New York, N.Y 10017. MAY Pacific Education Show, sponsored b; British Columbid School Trustees i National Audio Visual Assn. of Canada May 6-8, Exhibition Park, Vancouver B.C. Info: Pacific Education Show 2000 W. 12th Ave., Vancouver 9. B.C AUGUST American Management Association'- Education & Training Conference, Aug 1.3. New York Hilton. New York. N.Y Info: Clapp & Poliak, 245 Park Ave. New York. NY 10017. SEPTEMBER Society of Motion Picture and Tele vision Engineers Technical Conferenei and Equipment Exhibit, September 24 29, Century Pla/a Hotel, Los Angeles Info: SMPTE, 9 E 4)st St., New NY. 10017. 24 BUSINESS SCREEh w YorfcJl >CREEhji If you found our Filmstrip Booklet valuable..* (and thousands of you did!) don't miss our new FREE CATALOG on Filmstrips and Color Slide Duplicates! Our new catalog contains 12 pages of useful information designed to help you prepare your material to assure the best results. It provides production data, specifications, helpful inserts, ordering information, and our latest prices, many of which represent considerable savings to you. In addition, you will find that we offer many services not generally available, such as specific I'equirements, imprinting and packaging slides, making duplicates from 16mm motion picture frames or in special sizes, etc. Remember, filmstrips and color slide dupli- cates are not a "side line" at Frank Holmes Laboratories. They're our only business-and have been for over 23 years. We think we do them BEST. Ask our clients-they'll tell you ! processing filmstrips to your Write today f 07' neiv free catalnf/I FRANK HOLIVIES LABORATORIES, INC. 1947 First Street ■ San Fernando, California 91340 ■ (213) 365-4501 ivember/ December. 1971 25 1 PICTURES IN THE NEWS State Legislature Minnesota film tells how laws are made. Citizens across the country are looking harder these days at the qual- ity of their state legislatures. Headlines in papers and magazines attest public concern over inadequacies and cor- rupt practices. At the same time, legislative bodies in more progressive states have insti- Legislators discuss new bill as they ap- proach Hearing Room in state capitol. tutcd improvements in their preced- ures. and some have taken positive steps to inform their constituents of how the legislature works, and how the public, it.self can act lo influence the law-making process. An outstanding example of this can be seen in Minnesota, where the state legislature has sponsored a mo- tion picture There Oiinhia Be A Law, now widely seen throughout the state. The film revolves around an angry voter, a State Representative, a State Senator, and a bill for a law — all of them fictional. While the audience watches the interplay between legis- lators, the public. Committees, and i 1 2^ i ^t Opening sequence: a child injures him- self on broken throwaway bottle: Ttere Oughta Be a Law. fci g ^ ^■JSl r- i.^^ mi "* '«^^^ Scene in Minnesota State Senate Chamber. 26 lobbyists on the bill: they also lea much of what goes on in any stal legislature on a typical bill. While the main characters and ihi bill it.self are fictitious the film locali and supporting players are real. Sen] ators. Representative's, and public al play themselves. By the conclusion 0{ the 26-minute film, and the defi of the bill, the audience has learn that the passage of any legislation il the result of a careful balancing the wide interests represented in an| state. The idea for a motion picture the mechanics of state govemmc was originated by a group of legii lators, who later formed a Joint Sul committee to oversee producti Twelve Twin City producers wcrj given an opportunity to make p cntations for the film, which wi flnalK awarded to Reid Rav Films. St. Paul. Since Reid Ray Films had p duced over 60(K) films in the past years, and the subcommittee had n^ experience at all, it was first detei mined that everyone concerned shoull know exactly what to expect in "client role" and the "producer roli so that the "Committee Amateur Pn duccr" syndrome could be avoid The Subcommittee gave its complei cooperation and adopted a faith thi there vsould only be one produce who knew what he was doing, and n 12 (the subcommittee). Toby Car' son's script demonstrates the p«.>wi of each Minnesota citizen to iiuiL clianf;e — to create better laws or f help in making a law to assist i' situations that never existed bcfon The citizen has the power to elcv UkmI Congressmen who have th power to listen to their constitucn •md reflects the needs of their peopi .It the Capitol. The visual parallel bi iwecn the voter pushing the votinj machine lever for his or her candl date, the power of the legislator t push the "yes" or "no" button for hill, presented a rather interesting vi ual symbolism which eventually w. carried through film. TJiere ()iii;hi(i He A Low is now N ing shown to students and civic grou| throughout Minnesota. Other intc csted parties may make inquires alKir rental or sale to H. Blair Klein. Seit .lie Counsel. State Capitol. St. P.iu^ ,\linn. 55101 continued on page BUSINESS SCRE I u i I iiikff%iur IVEKKS. WFAlEIc CAVALCADE niMinine SHORT CHANGED? Are you aware of the changes taking place in sponsored communications? Take theaters, for example. Today sponsors realize that the demographics, dollars and delivery system of theatrical distribution make good sense. Theater Cavalcade, our industry "newsreel," is attuned to the new thinking. In quick, graphic strokes sponsors are making an impression — low profile, high impact. For $7500, here's what sponsors get: a 2-minute story or segment, fully-edited, scripted, narrated, with music, effects and "headline" title; distribution in 35mm to about 400 first-run, major market (top 10) theaters; and an audience of IV2 million persons. And how is the message received? Catch Cavalcade in your local theater. It comes on big and strong. As one exhibitor wrote us: "It was better than our feature film." You too can join our ever-growing Cavalcade of Sponsors: General Motors, Foster Parents Plan, Sears, Roebuck and Co., Empire State BIdg. Co., Southern Pacific Transportation Co., Humble Oil and Refining Co., American Iron and Steel Institute, Gulf Oil Corp., Iberia Airlines, Bank of America, and South African Tourist Corp. You can find out more about Cavalcade and our other sponsor services by completing and clipping the coupon below. ASSOCIATION-STERLING 35 866 Third Avenue, New York, N. Y. 10022 ASSOCIATION-STERLING 35 866 Third Avenue, New York, N. Y. 10022 TELL ME MORE ABOUT THEATER CAVALCADE Name_ Title. Company. Address City. _State_ -Zip- Please send me : n Your Theater Cavalcade Portfolio. □ The Big 3 booklet on Creative Programming Services. November/ December, 1971 27 PICTURES IN THE NEWS continued Surgery American College of Surgeons shows surgeon's life as it really is. MiiJic iM- niuM ccTtiiinly be ranked among the most popular of all areas of subject matter in the theatres and on television, right up wjth the West- ern, crime and detection, espionage, sports and travelog. We've seen (and enjoyed ) The Interns. The Doctors, the wise and good Dr. Marcus Welby, and the young, surly but heroic Dr. Casey. In time, no doubt, we might also have The Nurses, The Dieticians. and (why not?) The Orderlies and I he C 'andy-.Stripers. Audiences, well attuned to the prob- lems of the fictional medics, should be even more receptive to the authentic story of real medical heroes in The Surgeon, a 14-minute general interest film produced by Cal Dunn Studios under the sponsorship of the American College of Surgeons. In addition to wide showing on television. The Sur- geon will find its most important au- dience among high school and college students who. on graduation, must d,:- cide the further direction of their ca- reers. It is hoped that many among them will be moti\ated to enter medi- cal school .uhI. in time, to qualify as surgeons. The Surgeon combines live action and animated stilt photography, shot at hospitals in the Chicago area and elsewhere. From the outset, all con- cerned— Heinz Kuehn, Director of Communications, American C'oliege of Surgeons. Cal Dunn, producer, and John Davenport, writer — were deter- mined to depict the work, the demands Heinz Kuehn, Direct "r .1 ( irntTuinica tions, American Colletie of Surgeons, center, and John Davenport, writer, in surgeon's "prep" room. Simultaneous motion picture and still photography during surgical operation. anil the reu arils of surgers with good taste and realism. The film shows the great achievements of modern surgery as a healing and lifesaving art. It also shows the long hours, the varied chal- lenges and the heav\ responsibilities which a surgeon faces not only in the operating room but in preparing the patient for the stresses of surgery, and in supervising his post-operative care Laymen who visit a busy operating room find it an unforgettable experi- ence. Members of the general audi- ence, finding The .Siiri:eon on their favorite channel, will be forewarned by the title that this is not the usual sports or travel featurette. Instead, the\ will join the surgeon in his office, in the clinic, in Ihj lecture room, at consultation, during patient rounds — and in the op,;rating room. They will not see the usual cliches of the signifi- cant pause, the meaningful glance, nor hear commands of "scapel, clamp, su- ture, suction". They will s.-e much never before shown on a public screen: the draped site of the operation, the red line of the primarv incision, the bjating human heart, the open chest as a pacemaker is inserted, the lif---saving kidney at the instant of transplant, the human eye as sight is surgically re- stored, the surgical correction of a facial deformity. They will se; the surgeon and surgi- cal team as they work together daily and nightly in thousands of hospitals tod.iy. They will gain a new under- standing of the surgeon's work that could come to them from no other source. In this way they will gain a new appreciation of th." marvels of modern surgery and of thj surgeon's contribution to life, health and well- being, or. as the film phrases it. in making "poor lives tolerable and toler- able lives happy." College recruitment Video cassette is first in a series of college guidance tapes. A NRW SERIES of video presentations, the Sational Collei;e Cassette Cola- loviie. has been designed to provide the college advisor .ind admissions of- fice with a color videotape cassette presentation of the recruitment story of individual colleges. Prospective stu- dents will be able to look at scenes of the colleges he is considering and to hear of their .idvantages, which could formerly onl\ be gained by an inter- view with admissions offices and a visit to the canipus. The first cassette was presented at the National Association of College Admissions C'oimselors convention in San Francisco on September y^. It was played on a Sony N'ideocassettc unit, one of the plavback nuxles being continued on /xj.ei' ■'" 28 BUSINESS SCREEN; This looks like 20 pounds )f samples. but it s really 20 minutes of dynamite. Because film presentations are more dramatic. More interesting. More impressive. And they are always perfect. Particularly when your salesmen carry the Bohn Benton Institor; a handsome, rear screen. Super 8, sound and motion picture projector. It's an attache case. Neither bulky, nor awkward. Only 4-inches wide. It's simple to operate. In less than 30 seconds, the unit can be set up and running in broad daylight. It's cartridge loaded. There's no film threading and each cartridge plays film up to 20 minutes long. It's versatile. The Institor easily con- verts to front projection for larger audiences. And it's sensibly priced. $300 for a single unit. Or as low as $240 in quantities. • For more information, write Bohn Benton Inc., 110 Roosevelt Avenue, Mineola, N.Y. 11501. 0^ Bohn Benton Institor ^C^ You'll be sold on the way it sells. PICTURES IN THE NEWS continued considered for final national distribu- tion. The cassette is a documentary about Pace College, and was recorded by Nicholson-Muir Productions, producer of the catalogue, on IV'C one inch color tape, using the model *)(■>() re- corder, coupled with an IVC 500 cam- era and Taylor Hobson 10:1 zoom. Four and a half days of videotape shooting and a day of filming kept the crew busv moving from one location to another. Director, cameraman, assisianl cam- eraman, audio man, video operator and production assistant moved in with the fMjrtable equipment to record the activity at the school's two cam- puses, augmented with microphones, lights and cables. For outdoor shoot- ing, and some interiors, the van was used as a mobile control room. Single camera shooting techniques were employed, and subsequent trans- fer to A & B rolls for editing gave the director latitude in completing the pro- Medallic art Franklin Mint uses filnn to encourage commemorative medal collecting. .loshiMi M. SEGEL, president of The Franklin Mint, conceived the idea of producing proof quality conmiemora- tive medals in limited edition for pri- vate collectors in 1964. On the basis of this idea he founded the Franklin Mint and has built the company from a small enterprise to a multi-million dollar organization ( 1970 sales of S45 million) which is now the largest pri- vate mint in the world. Some idea of how and why the com- pany has grown so fast can be seen in Of Art ami Minlini;. a behind-thc- scene filmed exploration of the world of medallic art which is now being seen across the country on TV and group audiences via Modern Talkii Picture Service. The central theme of the new movj deals with the renaissance of medallii art. The amazing transformation of ih( original sculptors' model to gleaming pieces of medallic art is shown irj graphic detail and explained by th< artists in their own words. Capturing the delicate sculpturing of the medals was. according to Ixi Bobker. of Vision Associates, who pre duced and directed the film, "the singltj most difficult photographic challen] I have ever encountered." Herbci Raditschnig, Vision's outstanding Au! trian cameraman, was brought in U do the job, and succeeded beautifully Of An and Mintint; begins with ai almost surreal photographic journe; through the history of medallic an] evoking the ages of man. Filmed or location in Stratford. Fngland. and ir Rome. Milan and Florence, the filn-j continued on page 3', I II i Director Nick Nicholson and camera- man Robert Rushing on location a; Pace College. duction. The importance of high qual- ity final results dictated post-produc- tion on quadraplcx recorders. Since the Catalogue is designed to be updated with subsequent additions and changes in the academic offerings. the original production master will be retained. Voice-over and video changes can be electronically inserted. Nicholson-Muir has received en- thusiastic support for its educational venture from college placement of- ficers, university and college adminis- trators, and educational association. In four years it is expected that most maj»)r colleges in America will be rep- resented in the Catalogue. A central library will distribute the cassettes to high sch(H>l guidance departments and other groups on a rental basis, together with players. 30 Old World engraver Fritz Weiland puts the finishing touches on a master Frankllr Mint engraving. BUSINESS SCREEr ! JF YOUR SUPPLIER CAN'T SUPPLY YOU IWITH REPLACEMENTS CALLTHE SUPPLIER WHO SUPPLIES YOUR SUPPLIER Ne f ineer ^^ 'e have the biggest, nost modern lighting nventory in the East We've been around longer :han anybody (1921). So if you need ighting replacement parts, wouldn't it be jral to go directly to Charles Ross — your supplier does! Matter of fact, Charles R'^ss is the best place to go for all your ting needs! Send for a rental rate schedule. jTHE EAST'S ONLY SPECIALIST - LIGHTING, GRIP EQUIPMENT, PROPS, GENERATORS 'RENTALS / SALES / SERVICE rRM SoIe distributor of MoleRlchardson Company Products in Greater New York rNC. 333 WEST 52nd STREET, NEW YORK, N. Y. 10019, Area 212, Circle 6-5470 LNovember/ December, 1971 31 They used to weigh 99 lbs. each! But the light lost 70 lbs! That's Gail' carrying the new Colortran 4KW Soft-Lite. Thanks to new aluminum construction it's down from a backbrealoiing Italian sculptor, who is sculpt- ing The Frunklm .Mint series on The Cienius of Michelangelo, is seen at work in the Sistme Chapel and at The Accademia in Florence and he himself discusses his artistic approach. The same technique is used as we follow the American artists Harold Faulkner on his history of the United Slates se- ries and Anlhon\ Jones on his Big Game Series for the East African Wildlife Society, Gilroy Roheris of his widely acclaimed series on Birds, and the British sculptor, Philip Nathan, as he moves through the world of Shakespeare in his design for the Shakespeare series. Each sculptor talks about his own approach while Rad- itschnig's camera probes the very es- sence of the work. Philadelphia sculptor Harold Faulkner relives tilstory on the fields of Valley Forge for the Franklin Mint Upon the film's completion, Segel then directed, as too few clients do, that the film be given the ma.ximiini support in term of previews, premieres and press and television showings. Its world premiere was held to great ac- claim at the American Numismatic conference at the Washington Hilton , and supportive television showings , were arranged by Nfodern Talking Pic- i ture Service. Following this, subsequent pre- mieres were shown at the Phil.idelphiu Art Alliance and at Lincoln (enter in New >ork. A beautifulK designed bro- chure was ready and avail.ible with the film and there will probably be some special theatrical short version distrib- uted in the nation's theatres through- ! out the year. ■ 32 BUSINESS SCREEN If you want the sock, the sophistication and the sizzle of mutti-image, you have to pay the price. $465. Actually, half price. Working on tone pulses from your stereo tape recorder. ' our Quadra Que four-channel programmer runs any com- ' bination of four projectors to give you a faultless mix of ! slides, filmstrips and motion pictures. And if you run fewer than four projectors, you can use Quadra Que's automa- tion to program anything from the house lights to the pop- corn machine. Quadra Que gives you important exclusives. too. Remote control, for example. Toggle-act ion programming switches. Compact, ultra-reliable integrated-circuit design. And 15- nmp power outlet for your movie projector. Want capability that grows with your ambition? Just add our companion Quadra Que 2 programmer, and get a total of eight channels, all still automated from a single track of your tape recorder. Then there's the exclusive that may mean more to you than all the rest: programming sophistication without tempera- ment. Even with the least expensive tape recorder. Quadra Que works perfectly every time If you're going into multi-image, go easy. See Quadra Que in action at any Spindler & Sauppe dealer, or write Spindler & Sauppe. 13034 Saticoy St., North Hollywood. Calif. 91605 (phone: 213-875-2723) for full details. Spindler&Sauppe qq quadra que I j November December, 1971 33 GOVERNMENT AUDIOVISUAL PROGRAMS INDEX Aeronautics and Space Administration, The National Agriculture, The Department of 34 Air Force, Department of the 36 Army, Department of the 36 Atomic Energy. Commission, The 34 Commerce, The Department of 34 Defense, The Department of 36 General Services Administration 39 Health, Education and Welfare 39 Information Agency, The U.S. 42 Interior, Department of the 40 Library of Congress, The 41 National Archives 34 Navy, Department of the 39 Oceanic 8 Atmospheric Administration 34 Peace Corp. The 42 Post Office Department. The 42 Transportation, Oepartnirnt of 42 Social SecurMy Administration 39 Treasury Dcpartmrnt. The U.S. 42 34 AUDIOVISUAL BRANCH OFFICES OF THE NATIONAL ARCHIVES Jdmes W. Moure, Chiel The Audiovisual Branch, Office of the Na- tional Archives, National Archives and Rec- ords Service, General Services Administra- tion tt the repository for more than 60 mil- lion feet of historical motion pictures created by 100 Federal agencies and non Rovernment producers The evergrowing collection in- cludes a wide range of subjects covering the period from 1896 to the present. Films are not loaned, but may be viewed by researchers, film producers, or their author- ized representatives. Duplicate negatives or masters of films or scenes may be pur- chased by individuals or producing com- panies subject (o consent of the depositing agencies and copyright restrictions, il any. DEPARTMENT OF AGRICULTURE Office of Information Motion Picture Service Washington. D.C. 20250 • The Motion Picture Service of the USDA produces motion pictures m color and black- and-white on agricultural and related subjects for various agencies within the Department and, on occasion, for other Government agencies. Production and laboratory services are also available on a cooperative basis with land grant colleges and universities. Martin LobdeTl, Chief, Motion Picture Serv- ice Activities: The USDA currently has more than 300 films in distribution with an estimated audience of 380 million persons. These films cover such subjects as conservation, forestry, agricultural research, insect eradication, con- trol of animal diseases, consumer informa- tion, rural area development, nutrition and marketing. Maintains an extensive 16mm color stock footage library of agricultural scenes which are for sale at nominal cost. Facilities: The USDA Motion Picture Service has complete in-service production and lab- oratory facilities which have been in con- tinuous operation since 1912. Distributions: Films for school and group showings are distributed through 69 coopera- tive film libraries located in each state. Films for TV bookings are distributed directly from the Distribution Section, and prints of most films may be purchased from the Business Management Section. Catalogues are avail- able of motion pictures, films siii table for TV showing, and of stock footage scenes. Publications: Two catalogs contain complete listing of USDA motion pictures: one of these provides data on films for general 16mm distribution; the other lists films avail- able for public service showing by television stations. UNITED STATES ATOMIC ENERGY COMMISSION Division of Public Information Audio-Visual Branch Washington, D.C. 20545 • The Audio Visual Branch of the Atomic Energy Commission has its primary function coordinating the production of AEC films and responding to requests from the public me- dia in all the audio-visual fields for assist- ance in the preparation of films, stills, tapes, slides and other audio- visual materials on atomic energy Edwin L. Wilber. Branch Chief Phone: (301) 973-5365 Activities: This branch plans and carries out film, TV. radio and still pictures projects to advance specific Commission Programs, and acts as advisor to Commission and contrac- tor personnel in Washington and nationwide on audio-visual problems ad projects. In 1971, 1 7 films were produced by the Commission and its contractors; about 6 films are planned for 1972. In addition, TV clips and radio platters and tapes are produced by the Commission and contractors every year. This branch also places Commission- and contrac- tor-produced motion pictures into loan and commercial sales channels, determines the content of the 1 1 domestic and 9 overseas film libraries, and issues a combined Infor- mation— Education and Professional — Tech- nical film catalog and a Classroom Films on Nuclear Science catalog. Facllltlei: AEC has no motion picture pro- duction facility or motion picture laboratory, but uses Government and/or commercial services. Distribution: AEC operates an 8.000 still li- br.-iry. Bfimm color slide library, and distrib- utes 14.800 16mm prints through 11 domes- tic film libraries which cover particular geo- graphical areas. All films are (or free loan. Each library has about 300 titles (education- information, technical professional, and his- torical) The Commission also has four over- seas libraries at Us offices at the US Em- bassies At London, Brussels, Tokyo. Rio de Janiero and Buenos Aires, stockeci with edn callonal and technical films, anri 'ii^^ ^up plies films to the film library of the Inter! national Atomic Energy Agency in Vienna! The American Film Library. The Hauge. Holl land. The Puerto Rico Nuclear Center, anif the USIS-Stockholm for use throughout Scan| dinavia. The Brussels and Buenos Air* libraries have about 80 films each in FrenO and Spanish respectively. Information on ll| braries available from Washington office. DEPARTMENT OF COMMERCE Washmgton, DC. 20230 • The US Department of Commerce pn duces and circulates motion pictures dealtn with those domestic and foreign subjects lating to the offices under the jurisdiction this Department Bureau of Domestic Commerce Saul Padwo. Director Business and Scientific Equipment Divl Phone: 967 3518 Earl Young. Motion Picture Analyst, Motio Picture & Photographic Products Branch 1 Phone: 967 2911 • The Motion Picture and Photographic Prodi ucts Branch of this Division serves the mo tion picture, photographic, and audio-visu«| equipment and supplies industries. Its pn mary function is to foster, promote, and de velop the foreign and domestic trade of thes< industries. It provides market developmen counsel to producers and exporters on wherd and how to cultivate and expand their salesi It participates in tariff and trade negotiations! maintains information on foreign trade trends! and periodically issues basic trade statistic^ on U.S. exports and imports of photographid goods. The Branch acts as a focal point fo| industry with reference to advice and guid ance to other agencies and use of othe| agency facilities. U.S. DEPARTMENT OF COMMERCE NATIONAL OCEANIC AND ATMOSPHERIC ADMINSTRATION (NOAA) Stanley B. Eames. Director of Public Al fairs Phone: (301) 496-8243 Elliot A. Macktow, Chief. Motion Pictu Service Phone: (202) 343-6897 George A. (Jeff) Baker. Radio/TV/Fili Ofricer Phone: (301) 496 8921 Marian P. Baillie, Film Librarian Phone: (202) 343-6919 NOAA's centralized film development fice within the Office of Public Affairs ai minsters and supervises the production informational and educational films for al| components of the Agency. Film and tai spots, short and special features for bol radio and TV are also under the direction the office. NOAA's film library system is, at present a dual system. Films formerly distributed ESSA (the US. Weather Bureau, and tl US. Coast and Geodetic Survey) are handled by Modern Talking Picture Servii and requests for prints should be directed them. A catalog and order form is availal on request. Inquiries about these films well as radio and TV activities should be dl rected to: National Oceanic and Atmospherii Administration. U.S. Department of Com] merce, Washington Science Center, 6010 Cxi ecutive Blvd.. Rockville, Md. 20852. Atten| tion: PA. Fishery motion pictures, formerly produCi and distributed by the Bureau of Commei cial Fisheries of the Department of the Inj tenor, are distributed through a film libra , system consisting of about 200 Governmenl and private dim libraries. About 30 tishei motion picture titles are distributed free 01 charge upon request. Provision has t>eei made so that most of the films are cir.irec] for television, although special perm -.or IS required before telecasting Stock i> ' u* IS not available. A catalog listing the fibMi"ie« films distributed, and the instructions (o^ obtaining them may be obtained free Ol charge upon request. A central film librar>' F Ih» .-.rph V tior tor fisheries films is maintained, films and information about them obtained by writing: Motion Picture S< NOAA. 1815 N. Ft. Myer Drive. Rnt Arlington. Virginia 22209 Because > Itirge domestic demand, at the present i are not being loaned for use outside > country. Purchase of print arrangemenr be made by application to this office cations are also accepted from insliii wishing to serve as non-profit libraries Production of most of the Agency nv, pictures IS accomplished by using commtr cial contractual motion picture faciliti<^~ Production is sponsored by both Govetnman. and industry Information regarding thr -.pon sor*-.hip of oceanographic and atmnspt^rrM motion pictures should bo addressni to Chief. Motion Picture Service, 1815 N Ft Myer Drive. Rm. 601. Arlington, Virglnil! BUSINESS SCRFEN This film wasn't bom yesterday. It just looks that way. Why? Because, it's been rejuvenated by Rapid Film Tech- nique. Sure, it was in bad shape when it came to Rapid, but we made it like new again. Fact is, most film being scrapped today can be salvaged. There's no need to order ex- pensive new prints. Whatever the condition of your film. Rapid can repair, restore and rejuvenate it. No matter how scratched, brittle, oil- stained or dirty it is. No matter how badly spliced. Or Torn. Rapid can give it new life. That goes for color as well as black and white; 8, 16, and 35mm. Wliat's more, after we've revitalized the film we give it a special protective coating that resists future damages. So why spend a fortune on new prints? Come to Rapid Film Teclmique and renew your old ones. Send for your FREE Trial Certificate today and see for yourself what dramatic effect rejuvenation can have ... on your films and to your budget! A new storage and shipping service What do you look for when you want to store and ship your film? Dependability. Safety. Speed. Now Rapid Film Technique can give you all three plus: • Completely fireproof building (15,000 square feet). • Temperature & humidity controlled envi- ronment to maintain proper conditions. • A company with over 30 years experience in the motion picture business. • Pickup and delivery service. Write for free brochure. RAPID FILM TECHNIQUE, INC. Dept. B, 37-02 27tii SL, Long Island City, N.Y. 11101 GOVERNMENT DEPARTMENT OF DEFENSE Office of Public Affam Directorate for Oefenie Information — Audio-Vi»ual Dlwlftlon The Pentagon Waihington, D.C. 20301 • Thi4 DiviMon of the ccntrjl Armed Forces contact (or news media and producers m the important fields of radio, television, stiM pictures and motion pictures. Direct contacts on national and mternational release matters tn these fields are: Norman T Hatch, Chief, Audio-Visual Divi Sion Phone: OXford 7 4162 ActivlttM: The Motion Picture Productions Branch approves release of Armed Forces stock footage which cannot be produced com- mercially and assists studio motion picture and independent producers in the production of entertainment and documentary films and theatrical productions relating to the Armed Forces Information on Armed Forces films available for public non-profit show or cleared (or public nonprofit showmg or cleared for public lervice TV programs can be obtained from the Branch The Radio Television Productions Branch approves release of Armed Forces stock foot age which can not be procured commercially and assists network and independent pro ducers in the production of documentary and entertainment programs related to the Armed Forces. The Audio-Visual News Branch releases ap- proximately 200 (2-3 minute) subjects to the TV and theatrical newsfilm media annually It maintains two small Pentagon studios for servicing the news media and radio programs which feature interviews with top Defense officials It also releases taped and filmed messages by Secretaries and Service Chiefs and provides advice and guidance to radio and TV news producers. The Branch also releases to the press and TV media approxi mately 2,000 photographs each year. DEPARTMENT OF DEFENSE f Drfrnse Supply Agency: DSA Administrative Support Center ' Technical Presentations Division Cameron Station, Alexandria, Virginia • Technical Presentations Division, OSA AC ministrative Support Center, is the technla source and point of contact for the produc tion of films for the Defense Supply Agenq DSA's headquarters staff at Cameron Sti lion and 25 primary level field activities fun ish technical information for the films Tli projects are alisned with the primary objM tive of the agency, mainly, to provide? effM tive logistic support of the operating', ton of all Military Services in war and peace ActivftI**: This division carries out a variety of activities, including audio-v^ communcations. motion picture production! technical and informational exhibits, still pk ture photography, and graphic presentatr The range of mhouse staffing allows tti division to contribute materially to the duclion of DSA films Facilities: DSA has no motion picture duct ion, but uses Government and /or c mercial services. The key personnel of T meal Presentations Division is as follows: Chief, Morris S Namkin Phone: (202) 274 6075 A/V Educator Premium Compact Cassettes, Open-Reel Magnetic Tape, and HP-100 Helical Scan Video Tape. America's finest Audio Visual re- cording tapes are created to satisfy the needs of the educational com- munity. • All A/V Educator Compact Cas- settes have a lifetime guarantee. • A/V Educator ^uw/tfm Cas- settes are manufactured with high- density, low-noise MIcpokofe" tape that is especially recommended for high speed duplication. In addition to the C-60. black and white Compact Cassettes are avail- able in 10. 20. 30. 40. 90 and 120 minute lengths. Each is packaged in a two piece slyrene Philips type box with our exclusively designed blank labels for cassette and box identification. • HP-100 V? Helical Scan Video Tapo is coated with Tru-Balance MJcpckole-V" for longer tape life, brighter color and fewer dropouts. A unique flow-activated binder system counteracts the heat of the rotating video head, and a dual lubricating system in the coating reduces friction and extends per- formance life. HP-100 is engineered to EIA and NAB specifications and is available in Vi and 1 hour reels. • A/V Educator jPt/'////f///r Open- Reel Tapes are packed in a two piece styrene AudioFile'"* storage box with a library index card. Avail- able in lengths of 600' to 2400'. Wriif for titrrnturr and the nnmr *^!^ EDUCATIONAL PRO '^^Sl^' u/ yuur larnl A/V dralrr. EDUCATIONAL PRODUCTS DIVISION /\UDIO M/VGWeTK^S CORPORATION TM WwK't Lirlilt Minulicluft' of Compicl Callllltl 14600 So Broidnjj naiH [llii 111 J' ■ ■ • P 0 Boi 140. Caid«fl o( the medical protession, with borrowarl paying return postage. For mtormation at>Oil available dims, write the Superintendent (| Documents. Government Printing Otfk Washington. DC. 20402 and re(er to Film Reterence Guide for Medicine and lied Sciences. DEPARTMENT OF THE AIR FORCE Hq United States Air Force (AF/XOOTV) Washington, DC. 20330 Phone: (202) OX 5-2830 Colonel James P Warndorf; Chief. Aud Visual Systems Division. The Division is the central ofdce whtel guides the Air Force's audio-visual activitiM It is responsible for the policy guidance «lir management of the skills and resourr which provide the Air Force with all photl_. raphy (except reconnaissance and mappirt and charting), closed circuit television, audi' visual libraries and depositories, presentatk services, graphic arts, and training aids, also monitors the activities of the Aerospt' Audio-Visual Service (AAVS). a technical s* ice under the Military Airlift Command (MAC AAVS, commanded by Colonial Alteno Gr lerani. has its Headquarters at Norton AF California. Its squadrons and detachment| distributed world-wide, document Air Fon and DOD activities wherever they occur motion picture and still photography or, increasing frequency, on video tape. The UJ Air Force's central production facilities alfl located at Norton AFB produce audio-visul materials with its in-service motion pictofl television, and still photographic capabiliti*! It also procures them from commercial prf duction firms. The USAF Central Motion PtJ lure Film Depository and Central Audio Visof Library are at Norton AFB as well The Cal tral Still PholoRraphic Depository is a fun| tion of the 1361st Photo Squadron (AAV 1221 So. Fern Street, Arlington, Virgin| 22202. Specific infomation regarding the CO mercial production of Air Force audiovittil materials may be obtained by contacting: Aerospace Audio-Visual Service (DMP) Norton AFB, California 92409 Phone: (714) 382-3215 Information regarding distribution of Force audio-visual matenals may be obtain from: USAF Central Audio-Visual Library Norton AFB, California 92409 Phone: (714) 382-2493 DEPARTMENT OF THE ARMY Washington, DC. 20315 The Assistant Chief of Staff lot Commufl cations-Electronics ol the Army is 'esp sible for coordination, review and supervitK of all audiovisual activities to include IJ tion picture and still photoRraphy. televiiK and electronic display Within the Assi«t»l continued on I'lifie . 36 BUSINESS SCREE i i ® Division of Richmark Camera Service, Inc. WOifiP UADeH IN OPTICAL, ANIMATION AND fILIA STRIP BOUIPmeNT 516 TIMPSON PL., BRONX, N.Y. 10455 Tel. [212] 585-0730 Cable OXBERRY, N.Y. W^m^'^WM. slide/film strip stand DISCS PUNCHES FIELD GUIDES & PEG BARS "7 rim 1dlk is cheap. DO YOU REALIZE that for only $12.98* you can have your own 5 minute (18 f.p.s.) sound filnn? DO YOU REALIZE that your office can become a sound recording studio very easily? DO YOU REALIZE how much Selling and/or Training 5 minutes (or more) of Super 8mm Sound Film can do for your company? '75 feet of Super 8mm Color film Processing of above Sound Striping $ 4.80 3.68 4.50 TOTAL COST SI 2.98 Ml INDUSTRIAL PRODUCTS HOW? By using Fairchild's 71 1R Super 8mm Sound Projector which\ incorporates a magnificent recording capability! The 71 1R Fairchild/Eumig is the world's most versatile Superl 8 Sound Projector It utilizes standardized + 18 picture-to-soundl Super 8 film. It takes all of the Kodak Cassettes (50! 100! 220'| and 400'). It also takes Super 8 film on reels. Standard features are: Automatic Threading; Automatic Re wind; Push Button Control (stop, start, repeat, rewind) and| Controls for: Focus; Framing; Volume; Tone; and Zoom. A Push Button Remote Control is optional. In addition, an exclusive Scene Repeat Programmer (our instant! replay version) is standard and is activated merely by pressing I a button. Then a push of the Rewind button at any time duringj the film's run automatically rewinds the film back to your exact) "cue" point ready to replay that scene. Super 8mm Film with magnetic sound is a lot less expensiv than 1 6mm sound film. Every foot of Super 8mm film saves your budget dollars. Re- production is accu- rate and sound quality is second to none. Get in touch with your authorized FairchildDealerand get a "first-hand" demonstration of the 71 1R Sound Projector. You may end up saving your company many dol- lars by "Cheap Talk!' 75 Mall Drive, Commack, Long Island, New York 1 1725 38 BUSINESS SCREEI I GOVERNMENT Chief ol Slatf for Communications Electronics ■ he Audio-Visual Division carries out these responsibilities and information pertaining to them may be obtained from: Lt. Col Frederick L. f^artin. Chief. Concepts and Doctrine ' Audio Visual Division OASCSE. Dept of Army Phone: OXIord 3-7193 The Commanding General. United States Army Material Command is responsible for the production and initial distribution of of- ficial motion pictures and related audio visual materials. Information concerning con tract for vnriting. production and procurement may be obtained from: Commanding General U S Army Material Command Washington. DC. 20315 Phone; (202) Oxford 2-2463 DEPARTMENT OF THE NAVY • The U.S. Department of the Navy produces motion pictures and still photographs for such purposes as training, maintaining fleet readiness, explaining new weapons and de- vices, and for medical historical, indoctrina- tion, safety and recruiting uses, public rela- tions to name a few key subiect areas. • Information and General Policy Procedures on all aspects of the Navy film program, in- cluding application information for commer- cial producers interested in bidding on Navy contract films are handled by the Comman- |der. Naval Air Systems Command (AIR-539). INawy Department. Washington. DC. 20390. Capt. VI. R. Fraser. USN. Code (AIR-539) ' Photographic Management Officer ' Phone: OXford 3 3416 ,• Procurement policies and procedures, which involve information on technical questions iregarding bids, are handled by the Officer 'in Charge. Navy Purchasing Office, Washing- ton. DC (Phone: OX 3-2901) A research and development group con- ducts tests, experimentations, development 'and evaluation of photographic equipment. Here, technical photographic specifications, instructions and other publications are also prepared Information about NPC may be ob- tained from: Commanding Officer. Naval Pho- tographic Center. U.S. Naval Station. Wash- lington. DC. 20390. Capt. H. B. Lee. USN Commanding Officer Phone: OX 3-2101 Distribution: Prints of all Navy films avail- able to the public can be purchased from the National Audiovisual Center. National Archives and Records Service. Washington. D.C. 20408. Civilians may borrow films from Naval District Public Affairs Officers. Train- ing Aids Libraries. Aviation Films Libraries. , Recruiting Stations and Public Information ■Offices located throughout the United States will serve government requests for film ishowings. Requests for the purchase of Navy slock footage in commercial productions should be submitted to the Chief of Infor- 'mation, r^avy Department. Washington. D.C. [20350. GENERAL SERVICES ADMINISTRATION National Archives and Records Service 8th and Pennsylvaina Avenue. N.W. Washington. DC. 20409 NATIONAL AUDIOVISUAL CENTER Jack McLean, Acting Director Phone: (301) 440-7753 The National Audiovisual Center, a Division of the National Archives and Record Service. General Services Administration, provides five main services: 1. INFORMATION. The Center is the main contact with the public and the Federal Government regarding audiovisual mate- rials available from Federal agencies and where and how they can be obtained. De- tailed information is gathered on all rele- vant materials and is made available on request. 2. SALES. The Center functions as the central sales point for most completed audiovisual materials produced by the Federal Government. Over 4.500 motion pictures, film strips slide sets and foreign language tapes are listed in a sales cata- log available from the Center. 3. DISTRIBUTION. The Center provides a uniform, efficient and economic loan serv- ice of audiovisual materials, primarily 16mm motion pictures, deposited in the Center by various Federal Government agencies. 4. STOCK FOOTAGE. The Center operates the NASA Film Depository containing ap- proximately nine million feet of motion picture depicting activities of the Mercury, Gemini, and Apollo space missions. Other Federal agencies are encourap.ed to place stock footage with the Center for better utilization by the Government and the pub- 5. TECHNICAL ASSISTANCE. The Center monitors basic ordering agreements cover ing production services, distribution serv- ices and other audiovisual services desired by the Federal Agencies It also p-oyides on request to other Federal Agencies lim- ited technical assistance relating to such audiovisual services. DEPARTMENT OF HEALTH, EDUCATION, AND WELFARE National Library of Medicine National Medical Audiovisual Center Atlanta, Georgia 30333 Charles F Bndgman. Ph D . Director National Medical Audiovisual Center Phone: (404) 633 3351 Activities: As a component of the National Library of Medicine, the National Medical Audiovisual Center plans and administers a national program to improve the quality and the use of biomedical audiovisual materials in schools of the health professions and throughout the biomedical community through: (1) the acquisition and distribution of films and other audiovisual resource ma- terial; (2) audiovisual reference and research services; (3) consultation and assistance in the development and use of audiovisual ma- terials and systems; (4) audiovisual research, training, experimental production, and other activities in the development of media to support medical education, and (5) encour- agement of the production, dissemination and use of audiovisual materials. Distribution: Films are available from Na- tional Medical Audiovisual Center (Annex), Station K. Atlanta. Georgia 30324. on loan to schools of the health professions and other medical/health institutions and organizations throughout the U.S. The films are listed in the National Medical Audiovisual Center Cata- log. SOCIAL SECURITY ADMINISTRATION Baltimore, Maryland 21235 Russell R. Jalbert. Assistant Commissioner for Public Affairs Phone: 944-500 ext 2187 Robert T. Fenwick. Chief. Audiovisual Staff. Office of Public Affairs Phone: 944-5000. ext. 5587 Activities: The Social Security Administration ALL* DAY Developing Ektachrome 7252'724l-2 and Printing Ektachrome silent & sound 7389 PLUS release prints Internegatives CRIs* MASTERS 16mm«8mm/super 8mm at bebell MOTION PICTURE LAB DIVISION 416 West 45 St. New York 10036 (2i2j245-8900 WRITE. PHONE FOR PRICE LIST. November/ December, 1971 39 •35 MM FILMSTRIP with interchangeable programs: LA BELLE COURIER* I Completely portable — rechargeable tjattery — instant plav LA BELLE SENTINEL 35 TV like, self contained for small froups or in carrels. • I6MM FILMSTRIP Featuring 3 WAY COMMPAK Car tridge interchangeable in "le" series; ^ Continuous loop visuals with con tinuous loop sound permanently synchronized: slip-in and show. ... no rewind . . no turnover. f^ LA BELLE COURIER 16 Portable — take to audience. AC operation — COMMPAK Cartridge. LA BELLE SENTINEL 16 Self contained, place where needed. COMMPAK Cartridge. LA BELLE TUTOR 16 Projected image for groups. COMM PAK Cartridge. •sight/sound SYNC Adds sound and activates visuals for remote control (ilnistrip or slide projectors: U BELLE PLAMATIC 83 Compact — ideal for built m appli cations. Continuous loop tape sound. audio/visual equipment • ••the right answer to your problem In communications, audio/visual is the current magic word ... be it a sales story, assembly instruction, employee indoctrination, employee training, worker guidance, public information, or the new dimension in education. Just having pictures and sound is not enough . . . there must be a dramatic, convincing presentation . . . and that presentation needs proper "audience- rated" dependable equipment. LaBelle offers a reputable line of reliable audio/visual equipment. Descriptive literature is free. Contact V. M. Ivie, Manager, Audio/Visual Sales. LaBelle Industries, Inc., 502 S. Worthington Street. Oconomowoc, Wisconsin 53066. LA BELLE Industries If it's LaBelle, there's a good reason! GOVERNMENT produces and distributes dims on Old .^ Survivors, and Disability Insurance, and Health Insurance (Medicare) Ttiese are pull information films designed to explain viewer what he needs to Know ab social security law and what ben< might be entitled to. Most films an..- .»„, are intended for both television and iheatn i cal use. Distribution: Through 800 District and BrarKr- offices throughout the country, prints mi) be obtained on a free loan basis. Prints ma) disc be bought. DEPARTMENT OF THE INTERIOR Washington. D.C 20240 • The Departmenl of Interior produces filmii which are concerned with the management • conservation and development of natural re sources in every section of the Nation. Filmt are available from the bureau in which tht> have been produced. Office of the Sscretary Office of Communications Phone: (202) 343-3171 inquiries concerning the use of Departn of Interior films for television should^ addressed to this office. A Department catalog IS available on request. THE BUREAU OF LAND MANAGEMENT John A. Mattoon. Chief, Office of Infon tion Phone: (202) 343-3609 • "The Last Frontier", winner of natiO and international awards for excellence. a 29minute film about America's last public ] domain lands, their history and future. It IS available from the Bureau's office in , Washington, DC. and BLM Stale offices in J Portland. Sacramento. Phoemx. Reno. Sail J Lake City, Santa Fe. Denver, Cheyenne, BotM^ Billings, and Anchorage. It is also available through AssociatI Sterling. THE U.S. BUREAU OF MINES Or A. Nicholas Vardac, Chief Audio ViSuaH Programs, Motion Picture Development j and Production. Bureau of Mines, Wash' ington. DC. 20240 Phone. (202) 343-3359 Activities: The Bureau of Mines has a bn film program dating from about 1920. tion picture subjects deal with natural r»J sources of various states and with minaranr commodities including metals, revealing tti« 1 conservation ethic at work. Recently releasee I films include: "Wealth of the Wasteland' "Mine Fire Control ". "Tennessee and Its Nat ural Resources". "Oregon and Its Natur.* Resounces", "Fahrenheit 3300, and The Mm erals Challenge." Facilities: All films are made in cooperatio' with private industrial firms which pay pro duction costs and select commercial filn producers. The Bureau maintains no produc tion facilities. Distribution: About 10.000 prints of films arr distributed to the public on a free loar- ; basis from the film distribution center ol the Bureau of Mines. 4800 Forbes Av»- f n burKh, Pa. 15213, and from deposit^" ■ 40 states. Annual number of showings i-. -^l 000 with a total audience including tclevisioi of 25.000,000 people. Most films are clearet for free TV use. Single or block bookings ar r^inged. Catalogs available. Productions: Currently in production are films | on "Molybdenum" and "Pennsylvania Anc Its Natural Resources." THE BUREAU OF RECLAMATION , Ottis Peterson. Assistant to the Commis, sioner. Information Phone: (202) 343 4662 Activities: The Bureau of Reclamation pro, duces one or two pictures a year on walei resources development in the sevcnteei western states— usually "low budget" soumi color films, which run 14 or 28 minutes Filn catalogs are available from the Washington DC, office of the Bureau; the Regional of fices and the Film Distribution Center ir Denver Distribution: Distribution of Bureau of n* clam.ition films is accomplished through tm Film Distribution Center. Bureau of Rect.imn tion, BIdg 67. Denver Federal Center Den ver. Colorado 80225 On occasion, si.fpli" prints are loaned to educational institution- tor their distribution libraries. THE U.S. GEOLOGICAL SURVEY Frank H Forrester lnforn>.»lian Officer Phones: (202) 343 4646/4647 • This office maintains and distributes t 40 BUSINESS SCRECNM. , ted collection of motion picture films • ng with the earth sciences. Of major rest are the award winning films. "The Dtion of Kilaiiea". 1959 60 and the earlier release, "The 1955 Eruption of Kilauea" ,e show, at close range, the spectacular :ition of the Kilauea volcano on the island 1 iwaii. ■cent film releases mclude the "Alaskan fiquake", 1964 and"The Sea River." The ■ of these films documents the destrcutive ts of the March 27. 1964. Alaskan earth re both graphically and pictorially in on >pot scenes. The "Sea River" film records . uological investigations carried on m the A'n.tzon River Basin as a point operation .L-iAcen the Geological Survey and the Brazilian Navy. Requests for additional information about these and other films should be addressed to the Information Office. U.S. Geological Survey. Washington, D.C. 20242, THE LIBRARY OF CONGRESS Washington, D.C. 20540 Or. John B. Kuiper. Head, Motion Picture Section Phone: (202) 426-5840 :• The Library of Congress has an unrivalled ^jllection of American films dating from the [nfoncy of the motion-picture industry, which it has acquired through the operation of the copyright law and through gifts, and it also has a large body of foreign films turned over to It as a result of wartime seizure. The Library's activities in the motion-picture field include the registration of claims to copy- ji^ht. the acquisition of films, the cataloging irrts and related bibliographical data and all study center for research. e Library's Copyright Office has reg • d claims to copyright for motion pic- since 1894, when the first examples us medium were deposited in the Library ,(0 the form of photographic paper prints; since 1912 the copyright law has provided for ithe registration and deposit of motion pic- tures as such. Generally, under the provisions |of the motion- picture copyright agreement between the Library of Congress and the [copyright proprietors, the films are returned 'to the proprietor by the Library after reg- istration, but the Library has the right to Iclaim the deposit for its collections later. The Library's collection of motion pictures comprises about 177.000 reels and is in the custody of the Prints and Photographs Divi- ision in the Reference Department. It is (Primarily an archive in nature, and reference {service is provided to assist research activ- ities. The Library does not lend motion pic- tures, but some films may be copied under .certain conditions; copying requires the sign- ing of a standard agreement concerning the clearance of copyright and the copying of ■ alent footage for the Library. MEDIA SERVICES AND CAPTIONED FILM FOR THE DEAF (Division of Educational Services, Bureau of Education for the Handicapped) I Dr. Edwin W. Martin, Acting Associate Com- 1 missioner. Bureau of Education of the I Handicapped . Phone: (202) 963-5925 !• The Media Services and Captioned Film I Branch administers a program of educational 'media under P. L. 85-905, as amended by 'P. L. 87-715 and P. L. 89-258. These laws I provide for promoting and general welfare I and the educational advancement of deaf 'persons. Media Services and Captioned Films I furnishes a free loan service of films for [the deaf; conducts research m the use of I films and other educational media for the ' deaf; produces and distributes films, film- f strips and related media for the deaf and for persons who work closely with the deaf (par- ents, employers, etc.). The branch also pro- I vides for the training of persons in the utiliza- tion of these materials and provides media equipment to most schools for the deaf. Further expansion to provide media serv- ices to all types of the handicapped was made possibly by enactment of P. L. 90-247. Actual program activities remained essentially the same as in previous years since no funds were appropriated for the expansion of the program. NATIONAL AERONAUTICS AND SPACE ADMINISTRATION Office of Public Affairs — Audio-Visual Program Washington, D.C. 20546 Kenneth Grimm. Acting Chief Audio-Visual. Room 811. Reporters Building Phone: 962-2757 James B. Etheredge, Chief. Motion Picture Production. Room 811. Reporters Building Phone: 962-2757 Henry W. Detrich. Jr.. Acting Chief. Distribution and Depository, Room 811, Reporters Building Phone: 962-4341 Activities: These branches supervise the Take this 30-second photoquiz Don't feel bad if you fail* because you'll win a CFI Film Footage Estimator. 1. How much will it cost me to have a 23 minute 16mm Eastman color release print made if the laboratory charges 70/foot? 2. How many 35mm feet would I have if I blew up my 23-minute 16mm pic- ture? 3. What about reducing my 23-minute 16mm film to Super 8mm • how long would that be in Super 8mm? 4. How much ECO can I have developed for $250 at 60/ foot? 'We'll even send you one if you don't fail Undoubtedly you could answer these questions. They're not really hard. But you probably couldn't do it in 30 seconds — you'd need a little more time, and perhaps even a pencil and paper. That's why we're making our Film Footage Estimator available free to interested professionals in the motion pictureand audiovisual industries. It's handy. It has all the infor- mation you need built right into its easy-to-read sliding scales. An swering the above questions in 30 seconds would be a cinch if you had one. And it's especially valu- able for budgeting and planning. How do you get a CFI Film Foot- age Estimator? Simple. Just send in the coupon on this page or write to us on your letterhead. We'll send you one with our compliments, along with any special sen/ice in- formation you may need. All right, send me a Film/Footage Estimator. Let me prove to myself that I can answer those questions in 30 seconds. Name Company Title Address City State Zip 1 am also interested in: 1 1 D Video Tape to Film Transfers n Titles and Opticals " Tape Copies j CONSOLIDATED FILM INDUSTRIES 1 959 SEWARD STREET, HOLLYWOOD, CALIFORNIA 90038 1 AA 1 November December, 1971 41 GOVERNMENT agency wide production and distnbulion of films, TV and radio programs, and other audiovisual materials on space and aero- nautics: and coordinate requests for NASA assistance from media producers and the public. FacllltlM: Production requirements are ful- filled, primarily by contractors under a "call contract" or baste ordering agreement sys tern, with some inhouse production. Distribution: NASA films, tapes, and produc tion aids are available on free loan; stock footage and transparencies may be purchased from agency contractor laboratories. AM re quests for assistance in film and TV produc- tions should be sent to Mr. Grimm. Requests to borrow NASA films or other TV materials should be sent to Mr. Oetrich. POST OFFICE DEPARTMENT Washington, D.C. 20260 James M. Henderson. Special Assistant to the Postmaster General. Public Informa- tion Phone: 961-7500 ActivltiM: The Post Offic* Department cur- rently uses Public Information film clips for Public Service, plus training and engineermg photo reports. Facilities: Limited motion picture production performed by the Department. Public Service film production is contracted: Bureau of Facilities, Procurement Division Room 7407, Post Office Department Washington, D.C. 20260 Distribution: Public information dim clips for public service and documentary films are distributed through U.S. Postmasters in all regions. DEPARTMENT OF TRANSPORTATION Federal Aviation Administration Office of Headquarteri Oper.itions Moiion Picture and TV Branch, HQ 450 800 Independence Ave.. S.W.. Washinr ton. D.C. 20591 Phone: 426-8047 John A. Nugent, Chief, Motion Picture and TV Branch Activities: The Motion Picture and TV Branch produces films and videotapes on all phases of aviation. They are designed to meet the needs of the public, the aviation community and the offices and services of the FAA. Facilities: The FAA uses both in-service capabilities and commercial contracts in its mot ion pictures and producing videotapes Film Distribution: Disrtibution of FAA films is handled through the Aeronautical Center Film Library. AC-44.5. P.O. Box 25082. Oklahoma City. (Oklahoma 73125. FEDERAL HIGHWAY ADMINISTRATION William F. Hall, Chief, Photographic Section Phone: (202) 426-60835 Activities: This Bureau produces films on subjects pertinent to highway development, safety and related subjects, sometimes tn cooperation with other government agencies, state and local highway departments, and other interested organizations. Facilities: Inhouse capacity. Distribution: These films are available on a free loan basis only to Federal and Slate government agencies, direct from the above address. All other requests for loan and sale information should be made to the National Audiovisual Center. National Ar chives and Records Service, Washington, DC. 20409. UNITED STATES COAST GUARD Washington, D.C. 20591 H. E. Whitwer, Chief. Motion Picture & TV Branch, Public Information Division Phone: (202) 426 1587 Activities: The US Coast Guard produces information and training, as well as recruitm^^ films The majority are in 16mm color-sound with running time of 3 to 28 minutes. Coast Guard films have consistently been selected by the United States government for entry m furoiKH film festivals, and have won a num- ber of awards. Facilities: In house capability. The Const Guard has limited m-house writing, directing, shooting and editorial capability. Additional production services as well as all processing and printing are contracted lor as required Distnbulion: A catalog of U.S. Coast Guard films IS distributed by film libraries in Wash tnglon. DC and at District offices in Bos ton, New York, Portsmouth, Mtamt, New Or loans, St. Louis, Long Beach. San Francisco. Seattle. Juneau and Honolulu. Production: Current productions include train- ing films, public information films and TV %pols. US TREASURY DEPARTMENT Washington, DC. ?02?4 Internal Revenue Service Phillip S. Home, Training Production Coordinator, Phone: (703) 557 2933 Charles M Lammond. Audio-Visual Offavr Public Information Division Phone: WOrlh 4-4037 Activities: Film for public and internal um an- prepared by the Internal Revenue St^ ice Motion pictures for public viewing pio> duced by the Public Information DivisSofL those for employee training or orientation by the Training Division. The Training Div« n also produces filmstrips, slide/tape proK and videotapes for internal use The In' ■ tion Division also supervises producti television spot announcements for usi That ■ ng each tax filing period. For use dunr., 19/2 taxpayer assistance campaign a half -hour film, tentatively titled "It's . Time Again", is in production. It is intended to bring taxpayers uplodate on chang* n tax law and filing requirements. Ac ■ -. short TV spots to provide individual i ig hints also are being produced Distribution: The 58 district offices, and several of the larger local offices, distribute Internal Revenue Service film productions. All clearances and releases have been ob- tained for general showing of Internal Rev- enue Service films. THE UNITED STATES INFORMATION AGENCY Washington, DC. 20547 Bruce Herschensohn, Director, Motion Picture and Television Service Phone: 7551890 Services and Facilities: USIA produces, ac- quires and distributes abroad motion picture and television films for the overseas inform mation and cultural program of the U.S. Government. The USIA audience numbers several billion televiewers in more than 100 countries plus around one billion persortt who annually see USIA films in theatres and private showings Output ranges the full gamut of both media — from brief newsclipt to feature length motion pictures and hour* long television programs. These products ar« released m as many as 75 foreign languages. USIA has gone into satellite telecasting dur- ing the past few years and expects to use it more and more frequently in the future in order to reach USIA's audiences overseas. ACTION Washington. D.C. 20525 Jesse Gibson. Librarian Phone: (202) 382 2820 Information regarding films produced for the Peace Corps may be obtained by writing to ACTION. U.S. SAVINGS BOND DIVISION Treasury Department Promotion Manager, U.S. Savings Bonds Phone: (202) WOrth 4-5702 • A variety of films telling the story of US. Savings Bonds is available suitable for com* munity audiences of all kinds. Many ar* inspirational, some humorous, some infor* mational They were made available to lh« Treasury through the generosity of patriotic volunteers. Their showings take place under volunteer auspices as well. "The Land Wa Love", 16mm, sound-color, 23 mm., cleared for television. 24 "Hours in Tyrantland," 16mm, sound-black and white. 30 mm., tele- vision rights by special arrangement only. "Granpa's Inheritance". 16mm, sound, black and white, 16 mm., television rights by sp** cial arrangement only. "Star Spangled Sales- man". 16mm. sound, color, 20 mm., not for television. "Riley — Savings Bonds Salesman", 1 6mm, sound, black and white. 19',!' mm., television rights by special arrangement only. "Wilbur Gets the Message . . . About Pay- roll Savings". 16mm. sound, black and white. 20 min. "Rally 'Round The Flag", 16mm, sound color, 12 mIn., not for televi- sion. "The Story of Old Glory", 16mm, color, sound, 16 mm., not cleared for television. U.S. DEPARTMENT OF HEALTH, EDUCATION AND WELFARE Washington, D.C. 20202 Dr. Paul R Mt'ssier Acting Chief. Instruc- tional Materials and Practices Branch, Division of Higher Education Research, National Center for Educational Re- search and Development. U.S. Office of Education, 400 Maryland Avenue, S.W. Washington, D.C. 20202 Phone: (202) 963-5963 The Instructional Materials and Prsctt< •-^ Branch supports promising media-rel.*!' >' projects. 42 BUSINESS SCRFEN WILTON. CONNECTICl 0"Brien-The Writer AREA COl'E 203 • ?62-8i00 A Trade and Professional Organizations Serving the Film and Audio-visual Industry THE ASSOCIATION OF CINEMA LABORATORIES, INC. Office: 901 N Washington St., Alexandria, Va. 22313. Officers: Garland C. Misener (Capital Film Lab. Inc.) President: Bruce Jamteson (Jamie- son Film Co.) Vice President: F. F. Sack (Ree)a Film Labs, Inc.) Treasurer; G. Carlton Hunt (Oeluiie General) Secretary; Preston B Berlin (Association of Cinema Labs. Inc.) Executive Secretary, Board of Directors: Terms expire Fall 1971: Class A — Bruce Jamieson (Jamieson Film Co.); Class B — William H. Smith (Allied Film Lab., Inc.): Class C. — William D. Hedden (Calvin Communications): Central Region — George W Colburn (Colburn Lab , Inc ); Northeastern Region — John Kowalak (Moive- lab. Inc.); Southern Region — James K. An- thony (Capital Film Labs); Terms expire Fall 1972 — Leo Diner (Leo Diner Films); Class B — Frank M. McGeary (Motion Pictures Labs. Inc.): Class C — Robert M. Smith (DuArt Film Labs., Inc.): Canadian Region — Finley J. Quinn ((^uinn Laboratories. Ltd.): Western Region — Sirney P. Solow (Consolidated Films Industries). ASSOCIATION OF MOTION PICTURE PRODUCERS AND LABORATORIES OF CANADA Office (Of the President): 19 F.iirmonI Ave. Ottawa, Ontario: (Of the Executive Secretary): Suite 512, 55 York Street. Toronto 1. Ontario, Canada. Officers: Tom F Glynn (Craw/ley Films Ltd.) President: Henry Michaud (Steltart Drege Audio Ltd.) V. President, Robert C. Crone (Film House Ltd.) Honourary President, Directors: Mr Reg. A Batten (Rabko Tele vision Prod.); Pierre Brunet (Comorehensive Distributors Ltd.); Lew M. Parry (Lew Parry Film Productions Ltd.): Gunter Henning (West- ern Films Ltd.): Herald S. Kedey (Motion Picture Centre Ltd ); Findlay J. Quinn (Quinn I aboratories Ltd.); Ed. Zemla (Rose-Magwood Productions Ltd, Canada): C. Lynn Meek (Modern Talking Picture Service Inc.). Membership: Canadian firms, proprietorships, corporations and agencies engaged in motion picture production or laboratory work are eligible for Active Membership. Persons, firms or organizations acceptable to the membership and interested in the further- ance of the motion picture industry in Canada are eligible tor Associate Membership. Prcs ent membership: 59 Active Members; 10 As sociate Members: Total 69. Purpose: To promote the common interest of those engaged in the motion picture produc- tion and laboratory industries in Canada by maintaining the highest possible standards In the production of motion pictures for industrial, commercial, theatrical, or tele- vision release; to represent the industry in Its relations with government, other associa- tions and the public at large; to encourange government agencies to have their films produced t}y private producers ASSOCIATION FOR EDUCATIONAL COMMUNICATIONS AND TECHNOLOGY (A Nation.il AffilLitr of the National Educa- tion Association) Office: 1201 16th Street. N W.. Washington. D C 70036 Howard Hitchens, Jr , Executive Director. Purpose: The improvement of education and the public welfare through the use of edu- cational communications, aducatlonal tech- nology, aducalional madia and adulovlsual materials and methods. Membership consists of media directors and specialists in county and city school systems, colleges and uni versities, and state daptrements of educa- tion. School supervisors and administrators, classroom teachers, librarians, and audio- visual specialists in the armed forces, in industry, health, and religious groups are ,»lso included in membership. Conferences: Annual national convention, Minneapolis, Minn, April 1621, 1972; Las Vegas, Nev.. April 8 13, 1973: Atlantic City N J , March 17-22. 1974; Dallas, Texas, March 9 14. 1975 Lake Okoboji Educational Media Leadership Conference, August 197? Activities: 1971 1972 AECT (formerly the De- partment of Audiovisual Instruction) adopted a new name in 1970 along with a new con- stitution reorganizing the association as an ■iimbri-lla" organization taking in a number of divisions and national affiliates represent- ing special interest in the broad field of instructional technology. Through divisions ■ ind committees, AECT continues working in these areas of concern; developing and re- vising standards for media programs in schools and universities, evaluation of in- structional materials and systems, definition -ind terminology, information sciences, legis- lation, instructional development, design of educational facilities, equipment, and ma- terials, visual literacy, media and contractual negotiations, research in educational tech- nology, certification and training of media personnel, telecommunications, urban edu- cation and international projects. Awards and Scholarships: AECT Memorial Scholarship of $1,000 awarded annually for graduate AV study: loint AECT/EBE award for in-service education programs in K-12 institutions (11 awards — 10 regional and 1 national): joint AECT/EEBE award for in- service education program in college-level institution. AUDIO VISUAL SERVICE COMMITTEE OF THE ASSOCIATION OF NATIONAL ADVERTISERS, INC. Office: 155 E, 44th St.. New Yorl<. NY 10017 Officers: Peter W Alloort. president: William D Kistler. Vice President: Anthon C. Lunt, Administrative Secretary. Audio-Visual Service Committee. Membership: Chairman: James G. Damon Jr. (IBM World Trade Coro ): Committee Mem- bers: R. W. Bonta (General Electric Co.); Wi|. liam J Connelly (Union Carbide Corp ); John Flory (Eastman Kodak Co.): John K Ford (General Motors Corp.); Pat Friesner (Pan American World Airways); John P Grember (United Air lines): Herbert D. Johnson (3M Co ): Frank Rollins (E. R Squibb & Sons); lohna Pepper (Ford Motor Co.). Purpose: The committee initiates and exe- cutes projects which will provide the "Audio- Visual Interest Group" members of the ANA with cost, technical, distribution and other information about audio-visual materials and techniques. CHICAGO FILM COUNCIL, INC, Office: 208 South la Salle St Chicago III 60604. Phone: (312) 263-0497. Officers: Robert Konikow (Abelson Frankel, Inc ) President: Jack Lusk (Modern Talking Pictures) Vice President: Gordon Hempel (Audience Planners) Secretary: Robert Dovie (US Steel Corn.) Treasurer; Dan Bjick (Il- linois Bell Telephone Co.) Program Chairman Directors: Wil Anderson (Promotional Enter, prises): Frank Bronwell (Chicano Cinema Club); James Bruce (National Connress of P T A.s): Robert Burnett (Acme Film and Videotape Lab): Jerry Curto (Santa Fe Rail- way); Robert Edmonds (Columbia College); Lon Gregory (Caterpillar Tractor Co): Allen Hilliard (George Colburn lab): Bernic Howard (Academy Film Prod); Paul Hults (Eastman Kodak): Darryl Miller (American Dental As- sociation): Carl Nelson (Studio Seven): Rob ert Seipp (WTTWTV): John Thompson (Tech- nicolor Film Services): Robert Zeller (Allstate Insurance Co.). Purpose: The purpose of the Council is to promote, improve and extend the use of films and other audio visual materials for commercial, informational, cultural, and so. cially constructive purposes and to seek con- structive purposes and to seek progressive methods of film production, disrtlbulion. and effective use of films. THE EDUCATIONAL FILM LIBRARY ASSOCIATION Office: 17 West 60. New York, Now York 10023 Officers: Carolyn Guss, President: Abraham Cohen, Vice President: Penny Northern, Sec retary; Esme J Dick. Administrative Director (at headquarters). CommlMeas: Esme Dick. Festival Chairman: Penny Northern. Nominations Chairman; Jill Ippee Membership Chairman; Abraham Co- hen, Evaluations Chairman, Membership: (ConsliuenI) — 706 non-profit ed uc.ition.il institutions; (Service) — 94 commer cial organizations and intarastad individuals; B tub*membarshlps and 161 parvonal mem- berships. Magazine 605. for a total enroH. ment of 1.574 Purpose: To encourage and improve the prO' duction. distribution and utilization of eduC9< tional films, EFLA conducts a film evaluat service. THE FARM FIUM FOUNDATION, INC Main Office: 1425 H St , N W Washington DC 2005. • Officers: Dr Charles E Palm (Cornell UniwJ President; Edith T. Bennett. Executive Viet President; Lewe B Martin (Pope. Ballard t Loos) Senior Vice President; Marie L Taylor, Rosalee M, Sampson. Vice President: Rogar Fleming (Am Farm Bur. Fed ) Treasurer; Web- ster Tenney (Future Farmers of America) Sec- retary; C. Dana Bennett. Special Consulta Julian B. Heron. Jr. (Pope. Ballard & Loi Counsel, Board of Trustees: Mrs. Edith Bennett. Exac! V.P.: Richard J Babcock (Farm Journal); Harry O. Bercher (International Harvestarl Co.): William J Brake (National Gr,inge): Anna Breckenridge (Potomac Grange); Rogarl Corbett (New Mexico State University): John H. Davis (Agribusiness Consultant); Rogar Fleming (American Farm Bureau Federation):' James Gibson (National Archives); Howard Harris (CPC International. Inc ): H. G. Hawes (Maine State DepI of Agriculture); Patrick Healy (Natl. Milk Producers Fed); R M,' Hendrickson (Pfizer Inc ); Karl 0. Loos (Po Ballard & Loos): G. C. Matthiesen (Alli_. Chemical Corp); Charles E. Palm (Cornell Univ ); Lloyd E Partain (Soil Conservatioi Ser); James Roe (Jim Roe and Associates Inc.): Vernon Schneider (American Institute ol Cooperation); John W. Scott (Nations Grange); MelvIn E. Sims (National Council ol Farmers Co-ops): Virginia Smith (Women, Committee American Farm Bureau Federa- tion): D Stuart (Quaker Oats Co ); Webstei Tenney (Future Farmers of America): R N, Whipp (Natl Assn. of County Ag. Agents) Meetings: The Trustees meet each year iij June. The Board of Consultants meets td screen films on call of the Executive Vicel President. Purpose: The creation of betteil understanding between rural and urban Amer| ica through audio-visual education. Activities: (1) Distributes through its mail office and cooperating depositories 16mn motion pictures found suitable by Board oi Consultants for Foundation endorsement. Disl tribution is principally to rural America Ther^ is no cost to film users except for return postage. (2) The Foundation, through itd contacts with all phases of rural America! makes available a unique consultation serv| ice to film sponsors and producers. THE FILM COUNCIL OF GREATER COLUMBUS Offices: Center of Science .ind Industry. 28 E. Board Street. Columbus. Ohio 43215. and Office of Columbus Film Council Kresg^ BIdg.. Room 408. 83 South High St.. ColumI bus. Ohio 43215. Officers: Dr D F Prugh (Director. Franklin County Historical Society) President: Nil^ Lindquist (President Lindy Productions) Exe cutive Vice-President; Mary A. Rupe. Seer tary-Treasurer. Film Council ol Greater Col lumbus. Trustees: G Roger Cahaney (President. Ster| ling Movies USA): Dr. Edgar Dale (Research Associate of the Bureau ol Education. Ohid State University): Carl M Lenz. (President^ Modern Talking Picture Service); Dr Rober M Wagner (Chairman. Deot. ol Photorr.iphv| Ohio State University): Chartes W \l • • (Director of Communications Arts t^- ment. Xavier University): Dr Robert W.iii'u (Chairman. Dept of Photography & Cinemal Ohio State University) Purpose: To promote a greater interest • production and use of films by scho' universities, public service organization groups, and business firms and ind The use of films by these organizat the Columbus area and the state stressed. A new obiective is the pron. nf lilms in all fields produced bv studentsj This is the second year for student entries ir^ the Columbus Film Festival. THE UNIVERSITY FILM ASSOCIATION (Formerly University Film Producers) Office (of the President): Dr Ernest D RoseJ Professor. Radio TV Film DepI . School Communications & Theater. Temple Univerl sitv. Philadelphia. Pa I Officer Ernest D Rose. President; Edward Pl McCoy (Radio-TV-Film Dept . Temple Univarl sity). Executive Vice President; Robert Wl Wagner (Dept ol Photography. Ohio StallT Univ ); Editorial Vice President: Marshall LovJ rien (Motion Picture Unit, Univ ol lowa)J Conlerence Vice President: J Sol Wrenn JrJ (Film Production Service Vn St. Bo.' Education). Treasurer; Kaye Finch i '.' Picture Unit. Univ. of Iowa), Secretart mond Fielding (School of Communic Temple Univ i. Past President Board of Directors: Dennis Lynch (Um. of Iowa): Peter Dart (Univ. of Kansasi; ^. ford Gray (Univ. of So. Dakota); Donald 44 BUSINESS SCREE^ bu can take a long shot with any studio. Come closer. Why stop with the egg? Look inside the egg. Magnified 250 times, the killifish embryo appears to be all eyes. Maybe there's something else you'd like to look into. We're all eyes. Cinemicroscopy is our specialty. But we also do long shots. Medical, scientific, industrial. Motion pictures. Slide films. Stills. '^ ' 'ificDnn livlsion of mervin w. la rue films, inc. 708 North Dearborn Street lrTO£WQ(ti rs: O. S. Knudsen (Iowa State Univ.). :ent; John Flory (Eastman Kodak Co.), !ce President; Herbert E Farmer (Univ. of ,0. Calif), Secretary: J. E. Oglesby (Virginia ■tate Board of Education). Treasurer. 'urpose: This Foundation is a tax exempt, on-profit corporation established to raise jndowment: handle research contracts; and Ucilitate fellowship and scholarship pro- I rams THE UNIVERSITY FILM ASSOCIATION iffice (of the President): J. B. Watson. Jr., , ffice of Instructional Services Dartmouth lollege. Hanover. N.H. 03755. ||«ticers: J. B. Watson, Jr. (Dartmouth Col- I'ge). President; Lauren Cocking (Southern t'lnois University). Executive Vice President; i lobert W. Wagner (Ohio State University) . iditorial Vice President; Richard A. Sander- . [on (Univ. of Hawaii). Conference Vice Presi- • ,ent; J Sol Wrenn, Jr. (Virginia State Board • f Education). Treasurer; F. Dennis Lynch 'niversity of Kansas). Secretary; Ernest D, lose (Temple University). Past President, > [nnual Conference: 26th Annual Conference I ill be held August 19-24. 1972. at Umv. of . I'ashington. John Driscoll, Program Chair- r >an. 8mm is our Image. Our Super 8 .spi-ciali.sts can save you time and ni()ne\ . NO sub-contractiiiu because we do it all: 35inni and I6111111 reduction printing with effects, quantity printing, magnetic or optical sound and silent, cartridging, exclusive cartridge lubing with Xo-En and X'acuumate film protection. For capabilities brochure and price list write HolKwood \'alley Film Lab, 2704 West Oli\'e, Burbank, California 91505, or phone (213) 846-7262. Vtotl^wood Valley TiJm £ai The original Portable Hot Splicer ... by Maier Hancock... is still the only professional splicer with a built-in lifetime carbicle scraper blade. With more than 20,000 in daily use, in more than 10 countries, it is the accepted standard wherever professional films are pro- duced. Though constantly improved over the past 20 years, all parts are readily interchange- able! Maier-Hancock Portable Hot Splicers are synonymous with professional film handling. from $26i.00 Model 1635: 16mm or 35mm. Model 816: 16mm or 8mm. Model 816 S: Super-8, 8 or 16 mm. See your photographic dealer or WRITE FOR DETAILED LITERATURE Maier-Hancock Industries 13212 Raymer Street North Hollywood, Calif. 91602 (213) 764-0280 '' lovember/December, 1971 49 A filmmaker's journey through purgatory (From Attica to now) BY LEER. BOBKER For ;i pltiihI of six years, from 1 965 to 1971, the American Foundation through its Institute of Corrections made it possihL" for this fihiimaker to research, write, direct, and produce a series of documcntar\ films dealing with our correctional system. It was, to say the least, a difficult and sober- ing experience. The problems that fi- ally led to the tragedy of Atlica were only too obvious and the reluctance of society to directly confront those prob- lems was also quite clear. No normally intelligent person possessed of average powers of observation could fail to see where we were headed, for Atlica is the mirror of the system — exposing in a single blinding moment of illu- mination our total failure to deal with the complex problems of crime and punishment Huring the intense research period made possible by the generosity and vi- sion of the client. Mrs, Nellie l.ee Hok. president of The American Founda- tion and one of the great human beings of our time, and l-rank I.oveland. that rarest of people -a true visionary, I was exposed in depth to two mterest- ing phenomena. One. a field m which the experts ( both academicians ami pragmatists) admit to tot.il failure and yet for the most part refuse to even make a start on any truly innovative approach. To be sure, there are many dedicated and thoughtful men and women who within the existing system arc attempting to create change b\ such programs as work release, open institutions, intensive therapy, etc.. but these arc in essence simply efforts to improve our prisons. The opportunity of working on these films brought me into contact with just about all the lop people in the field and rarely did 1 encounter any serious effort to scrap the entire concept of "prison" and start from scratch on something new. Somehow an air of defeat and pes- simism hangs over the entire field. Those who have genuine dedication, genuine insight and genuinely new in- novative ideas despair of ever seeing them adopted. Those like our Attorney (leneral (Mitchell), our Ciovernt)r (Rockefeller) and the director of the FBI (guess who) still cling to the no- tion that what we need is more prisons, more guards and harsher, more repres- sive treatment. This latter group is. of course, where the power lies. As a filmmaker of some reputation, I had no difficulty talking with an\one. but after the usual lip service to "pro- gress", it was difficult to find an)" really interesting real live examples of j something new. During the research and during actual filming, in over 50 major am" minor institutions and jails and pen' itentiaries all over the U.S.A.. wha was seen and experienced was appall ing. As a filmmaker, I have spent ; fair portion of my life in the desperaU, places of this world. I am not squeamf ish nor easih shocked. Slums, hospi| tals and mental institutions can be ba baric, but the conditions inside ou| jails and prisons def\ belief. Here was a "sponsored film" proj| ect that really made a substantive con tribution to the society. We anticipate<| Attica. The first film in the serie The Odds Against, won 10 maj( awards including a nomination for Academy Award. These helped it seen by millions of Americans and il influenced several state legislatures l«j pause and think before blitheh ap propriating more money tor biggey and better prisons. This film provid an overview of the system as through the blighted life of a sin^jlj Lee R. Bobker is president of Vis Associates. New York. 50 BUSINESS SCRCEU liffender. The next two. The Price of ;' Life (probation), and The Revolving ')oor (jails and the lower courts) ivere similarly received. I The shadow of Attica was upon the Icreen for everyone to see. Some of |he images were too revealing to be pelieved. A solitary confinement cell |he size of a closet housing 8 naked placks whose worst infraction was that jhey were "slow" in responding to i*'ake-up call, filth, disease, sadistic pehavior on the part of guards, and fther niceties too numerous to list ,iere. The films did their job — they leally shocked many people and liroused them — this was film sponsor- ihip at its very best. And yet, we still moved toward Attica with an inevi- tability that would have made the .ireeks blush. Why? : Because the role film can play in liclping us recognize and confront our 'ocial problems is as yet unrealized. t"hc large corporations are beginning |o discover that one important docu- jientary film can do more for their lompany and its product than all the [industrials" in the world . . . and that I'V commercials are not always the I'cst or most effective way to exercize !corporate citizenship". Despite this. almost no one yet is giving the kind of support to this type of film that would extend their impact on the pub- lic and their ability to really change the world. Attica "happened" because too many did too little. We really didn't want to face up to the grim fact that after 200 years we still haven't the foggiest no- tion of how to deal with those who commit offenses against society. Lulled to torpor and apathy by the empty words and barren voices of our Presi- dent, Vice President and Attorney Cieneral, we took the easy road — and paid a price we could scarcely afford. The films Vision made on our prisons were among other excellent films on this subject and they failed to encour- age us to seek other ways. Our experience inside these prisons (Attica included) provided first hand, unarguable evidence that a bad system is deteriorating into a wholly repres- sive one when human dignity and worth are as forgotten as they were at Buchenwald, Dachau, and Auschwitz, loday, with the help of those business leaders who really care, the filmmaker will continue to press for support (pro- duction anil distribution) for films that can change a small portion of tomor- row. Attica can best be remembered in the words of an imnamed convict who died in a prison after being beaten by a guard and kept in a black cham- ber the size of a broom closet for 10 days . . . ". . . my life inside these walls has taught me only that men are not noble . . . they arc not com- passionate and they do not seek to understand ... I came to this place hoping only to serve my time and ne\er again return. But hope is one thing and this place is another — and now I think that it doesn't make any difference whether I live or die — believe me when I tell you I know what Hell looks like — pray for me . . ." He was black, 21, and serving three to five years for breaking into a store and Mealing $.^3.00. He had been of- fered no training, no rehabilitation services, had been assaulted homosex- ually 13 times, had been denied visi- tors on 35 occasions and been in soli- tary for being too slow to move at a guard's command. There are more films to make . . . November/ December, 1971 51 HOW NOW BROWN COW? How fares the industrial film in the age of "future shock"? BY LOUIS MUCCIOLO Louis Mucciolo. Communicator. Henry Strauss Associates, New York. C'hanyc 'brown cow" to 'iiuliisiri.il films' ;md loihiy, ihiil m;irshin;ilU)w soft question coiilil cxplmic up a pro- vncalivc harragf ol lornuila-shatlcr- ing evaluations. Should wo finally bury industrial films'.' Arc our audicnci-.s slill with us'.' Is the film spt)nsor giving'.' — or lak- inj!? Arc stalislici/cd audience listings a valid measure of effectiveness? Is the producer meeting tomorrow — is the sponsor'.' The probable answer to ctirli of the questions is yes. no, maybe, some- times. The s.ime kind of answers bat- tered the complacency of our oncc- upon-a-dictatorial-time fashion indus- try. As well as many of the super- smugly confident labor leaders who suddenly lost control of ihcir masses, and the vaunted politicos who arc now not so certain of the youth vote, the donkey vote, the elephant vote, the left or the right. Suddenly, we have liberals for repressive action, con- servatives li>r change and all people daring to clamor for their rights. Pulpits arc befuddled, educators arc ducking, patriotism is a farce, heros a shrug, the moon a romantic flop and a plethora of traditional values are battling valiantly against an ooz- ing oblivion in the quicksand of change. What happened'.' — Who cut the reins'.' — Where did the norm go'.' — Why are they moving the numbers on the charts? Perhaps it's a piece of "future shock." but it's also our audience! Changing people, not static numbers. Ci roups of individuals, not measured masses. They're part of the onrushing tomorrows which arc clobbering our todays. Like the general audience films that will appeal to all. Who is all? Well, if you take a composite of sponsors, "all" is personified by dollops and additives. A dollop of contemporary music, fast cuts and crazy angles — ■for the youth, you know." Add a touch of historical background, in- tegrity and experience — "that's im- portant to a lot of mature people." Put a creative dollop handle on our diverification — "good for potential in- vestors and the street analysts." Com- munity involvement and anti-pollution expenditures --"everyone's interested in that today, it's a must!" "Do we have (/// the divisions represented?" "We ought to he able to get public TV for this. Its going to be damned exciting" "A natural for schools — up- per grades, 1 guess." etc.. etc. Sponsor trap? Sure, and many a proiiuccr falls right in. The final film is great, the\ say and it's shown to all. The numbers who see it are fan- tabulous and the statistics arc real. Hut. who ions'! How many were mo- tivated, how few did you really need to reach? Which oiicv did you touch? The constancy of change, when coupled with today's highly accelerated obsolescence has threatened a new b.ill g.ime // you want to play. A lilm iloes not appeal to "all" and if we honestly understand our objective, it IS never made for all! Other mcd have learned and are still adjustin The general maga/ine is lu-ing placed b\ specific audience and call gory periodic.ils; trade mags have ha a phenomenal growth; TV progra are targeted time-wise and region-wiilj single concept films have proliferal in the schools; CCTV in indust abounds in specificity; CATV channelized for special audiences an video cassettes are hovering on thcl horizon, taking dead aim at each frag-f ment of our splintered audience. Andl don't forget industry's own visual outl pourings in safety, training, produci demos, sales and education — all es| tremely selective and localized. So how now. brown cow? Perhapl the sponsor should try meeting tomorl row with single audience — single obi jeciive films in the vital fields of marl keting. productivity, image, cnvironi ment. multi-nationalism and social inl volvement. He should have rcsearcll and sampling, as in other media, bel come a major element in the effort t<| truly identify and locate that specifiF objective and audience. Discard thi numbers game and have effectivenei| be related to reaching and motivatii the fifty, five-hundred, or fifty thou and indiviiluals who were selected cause they might be involved. Yes. thil may mean more films — shorter if length, more topical in content an I more modest in budget, and far nior| meaningful in satisfying real needs. ". . . the sponsor should tr meeting tomorrow with singi audience-single objectiv films- Is that the end of the "numberj audience? NO. not for a while, bi the numbers will he less and the pit ture will change. Where the sponsor is ready to f nerealize the self serving mirro images of the past and is ready vivt — there's a large, vitally interesic audience awaiting. The produci-le film that inspires awareness or pr motes understanding, that exaniin values and offers alternatives, encou ages involvement and is willing philosophize — that one will brii greater returns from now on becau of a stronger Ixmd with a conccrni viewer. But, here again, stay aw. from the traditional measuremc syndromes! Thru- returns will be ch; acterized by a relationship of renew credibility, mutual respect, joint S' cial responsibility and a grudgin, continued on page .'I S2 Rii<;iNr<;c: <;rREM We are proud of the distinguished companies we serve and we're extending an invitation to you to foin them. RHR Filmcdia. Inc., is a full-service film distribution organization serving a diversi- fied list of clients. We would like to intro- duce you to some of them, including such giants as Ciba-Geigy Corporation and At- lantic Richfield Company, both of whom have placed theatre distribution programs with us. Representative of a more modest-sized client is Ausable Chasm Company. We are serving their film distribution needs in thea- tres, television and 16mm audiences. Trade associations such as the Ameri- can Petroleum Institute (two titles in thea- tre distribution) and the Tea Council of the United States, Inc. (three titles, one in thea- tres, one in television, and one aimed exclu- sively at women's groups) have appointed us their film distributor. Such leaders in their fields as Hystron Fibers. Cover Girl Division of Noxell Cor- poration, and Lenox, Inc., have placed theatre programs with us. Our governmental sponsors include the State of South Carolina and the Saratoga- Warren Counties Promotion Committee (New York State). L & M Cigarettes have given us a large print program aimed exclusively at adult audiences on Formula A/ 5000 Road Rac- ing. We are also serving as the Knights of Columbus Film Library, and we are proud to announce that their new film (200 prints) has already been booked to 163 television stations in one month on a crash basis with I 6mm audience circulation to start imme- diately thereafter. And we are extremely proud to an- nounce that we have been appointed by American Telephone & Telegraph Com- pany (actually ten Bell System companies) to handle their television distribution with 1 8 pictures to start. We could tell you more, but what we are trying to say is that whether you are big or small, corporate or trade, govern- mental or whatever, we're sure we can handle your film program for you. Our dedication is that each program should be handled as if we were the client's own internal film operation. So. if you presently have a film distributor, or handle your own, or you have ever had any second thoughts about film distribution, why not take a few more seconds to contact us? We'll answer your questions, and maybe put you in some distinguished company at the same time. Your Films Are Our Business FILMEDIA, INC. RHR FILMEDIA, INC., SUITE 1806, 1270 Avenue of the Americas, (^ew York, N.Y. 10020 212 541-9692 Richard H. Rogers, President Jovember/ December, 1971 53 SELL WITH MOVIES Movies can cost less! Why use slide films? Your salesmen can present your product in a far more dra- matic way with a movie and the MPO Video- tronic Super 8 — new portable sound and color movie projector. No threading, no rewinding, cart- ridge load. Built-in screen, in- stant conversion to big wail picture. Light weight, folds to briefcase size. Uses standard Eastman Super 8 sound film. We'll make new movie for you cheaper than a slide film — or reduce your films. We Alu in Chicago 140 No LaSallo Sliool Oil) S}7.1taO Norlh Hollr>rood >400 Cd No (}l]) «aS-ri10. Canada 103 Church SI SuHa 303 Toronlo. Onl (416) 3e]-4&%4 Allanla 19&0 Canlury Blvd No • oad. ship, service, guarantee. One- stop service. Low cost lease, pur- chase plans, even ^^^^ rade-ins! Call or write today for demon- stration, information MPO VIdeolronIc Projector Corp. Division ol Optlco. Inc 222 East 44tn Street New York, New York 10017 (212) 867-8200 State Zip BROWN COW continued growing; hdivt ihal you, the sponsor; i;/v« care. W here do.-s all this leave our gallop- ing film producer and how does he (ill with tomorrow? Well, for a begin- ning, he had heller start probing his client more and accepting him at face \alue a lot less. Dig deeper into the sponsor's articulate- surface e.xpositiofll and creatively explore the interacting^ elements — problem to need, need to objective, objective to audience, au- dience to motivation, motivation back to problem — take lots of time up front and search out the keys that can open. It may b.' contentious, but make sure that the involved internal levels of sponsorship have all agreed upon the objective and target audience. "Zero population growth, down with mink, who needs di.imonds. junk the rat racj. treasure-out the trash, hold everything, up the rebels, and who needs it!" You can hear the clamor of changes, so go ahead and convince ths client. Once accepted stimuli no long.T trigger automatic responses and many of our fondest infallible formulas have already felt the freeze-out breath of mcrcdibility. There will be times when you have I to fight a little harder against making i the kind of picture the client want$,|| the style he wants, the length he wants. I| But, don't fall into your own "egol trip" trap. Usj that excess energv of'l conviction to add depth and perspec-f tive to the film's main ingredient — | content! Start a new trend of creativity, thatj of achievement through highly imagin- ative simplicitv'. Today's fantastic pyro-| technic embroidery has a pl.ice — one in a while — but it's getting might suspect, especially from overkill. T0| many, it has already achieved th qualified distinction of a contemporary| cliche. As the last credits over the freezel frame fades flickeringly off the screen,! the soft murmurings of Ixith sponsors| and producers seem to blend and say that this is what they have K-en doing all along. Have you'.' — Consciouslv'. Industry's own version of a chang>] ing life style is tieing fueled by financial squee/e, the need to examinij alternatives and a wary but intenj search to locate its own positioning within the spinning orbit of socia change. Meaningful awareness pn-.fcnt xhock, skillfully combined withi the harsh reality of bullseye perform-f ance is what fffcclivc visual communi-| cations is going (o Ik> all about! BUSINfSS SCREE^ TOMORROW'S MUSIC for TODAY'S PRODUCTION Complete Libraries in SETS of 20 L. 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I 1' IMPORTANT; "Major" owns its own copyrights on all production mood music in its library. World rights available to you on a completely sound legal basis. Re-recording rights on a "per selec- ' tion" basis or "unlimited use" flat fee arrangement. FREE WRITE FOR 135-PAGE CATALOG TO: THOMAS J. VALENTINO, INC. 151 W. 46 St., New York 10036 (212) 246-4675 i'Ovember/ December, 1971 pDur plastic reek# cans and cases all landed major Hollywood roles. I (And our brother-in-law Isn't even a producer.) f A number of major Hollywood studios are using '-' Plio-Magic plastic reels, cans and cases. Almost exclusively. Whyf Because our Plio-Maglc plastic protects better than metal. Highly resilient, it can withstand impact that metal can't. Theres no bending. No denting. No. damaged film. Hollywood liked that. They also liked our four positive locks. To keep the cases securely closed. And our foam packing. To keep the reels from rattling. Hollywood, you might say, has gone plastic. Can the rest of the country be far behind? We make a complete line of quality accessories for film handling. Write us for our catalog. Plastic Reel Corporation of America, 640 So. Commercial Ave., Carlstadt, N.|. 07072. Someday, you'll wind up with plastic. 55 Which way for the environment film: useful public service, or scary sensationalism? BY STUART FINLEY Not every film wc s--e on the screen today is as honest as it ought to be. In fact, delihcrate distortion is some- times injected into sponsored films intended to sell a product or an idea. This could be called relatively harm- less since the viewer can usually de- tect the bias easily. But a more subtle and dangerous form of dishonesty can be built into a diKumentary film when it fails to come to grips with its sub- ject matter substantively. These films or television programs can seriously mislead their audiences and are often counter-productive to the public in- terest and eventually to the interests of (he sponsor. • Will an interlock with recog- nized authorities substantiate the film in a general way and in every word of the script? • Is it an honest representation of the subject? • Does it avoid unjustifiable emo- tionality? • Is it showmanly, visual, con- cisely written, and easy to watch without nodding off to sleep? The typical client for an environ- mental film is a government agency. Usually, the public affairs official wants to stimulate public interest and action but avoid extreme negativism which can result in dispirited lethargy 64 . . . America is not really going to hell in a handhasket.' Environmental films are suscept- ible to this kind of dishonesty. The subject area is complex, and when script research is casual, the film may point in all sorts of false directions. Sometimes, the sponsor's and the pro- ducer's tendency is to take the easy road and produce "scare" films. These can be sensational and fascinating to the uninitiated, particularly suscep- tible school children. Even older stu- dents seem to seek this material in today's perverse mood of discontent. TTie question that everyone concerned with ecological problems should face is: What should an environmental diK-umentary say? What should its editorial policy be? What should it try to achieve? After seventeen years of film-mak- ing in the area of environmental matters, I have some firm opinions. These are my criteria: • Is the film useful and helpful? • Dih:s the viewer learn more about the subject? • Is the subject presented in true perspective? 99 or even a nihilistic attitude. Produc- ing a film for such a client is like walking a tightrope. If you lean too far to either side, you'll tumble. The solution is quite simple. Immerse yourself in the substance of the prob- lems and solutions involved and with- draw from general policy consider- ations. These should become inherent in the total presentation. In other words — inform, don't caterwaul. The subject matter available is end- less, if you take the trouble to ferret it out. Here are some current sub- jects we're filming: • Cieneral Electric's newly devel- oped vt)rtex incinerati>r which promises to reduce the volume of municipal wastes dramatically without creating air pifllution because of its new high temper- ature combustion process; • Bell and Howell's imaginative packaging priK;esses which will diminish the creation of solid waste in manufacturing by clever application of the principles of reuse recovery; • Armco's award winning stcci waste water recovery system at Middletown. Ohio plant; • Dow Chemical's ingenious auto- mated effluent monitoring and control system at its complex of plants at .Midland. Michigan; • Tahoe's interesting lash-up of existing previously-proved sew age treatment technology int an effective treatment system • The new UNOX system for hypoing sewage treatment em- ploying long-known but littl used basic principles: • The Environmental Protection Agency's new and successful rural solid waste collection s>'s- icm developed by Chilton Coun- ty. Alabama; ' • And so on and on. . . . The point is that when \ou mix this material in with burning dumps outfalls, and stack emissions, you car develop a balanced story which relate: urgent contemporary problems to sig nificant current progress. The viewei can watch and be motivated to par ticipate without being crushed by ar avalanche of seemingly ovenvhelminj difficulties. What I am really saying is tha while we have a huge and trouble some conglomeration of enNironmen tal problems toda\. .America is no really going to hell in a handhasket This is the rea.son I just stall whci people call to buy stock fixitagi- o sewage discharges, fishkills, .ind oihe negaiiN e manifestations. Sometimes you can't find the righ client for an en\ironment.il film idea Our solution is to produce it an\wa for distribution. Back in I96h. ou cincmatographer. Ted Jones, K-eam' fasinated with the subject of solii waste management and conceive; "The Third Pollution". This was th first ci>mprehensi\e film ever made this subject. It went to the Edinburg l-ilm Eestival and won six other majo .iw.irds TodaN, there are five hundi* 56 BUSINESS SCREEfl .irints in circulation and we have pro- duced ten other films on various ispects of solid waste for the U.S. r'nvironmental Protection Agency and )ther organizations. This total effort [vhich now has several thousand prints |n circulation has begun to have a real ffcct in this environmental problem rea. Our current effort now in pro- iuction on water quality management js another unsponsored film designed o make as much impact as possible o support water pollution control pro- grams. The process of contacting the public IS you sell and rent prints to schools, olleges, libraries, government agen- cies and private organizations is most revealing. The letters and phone calls zero in on what the public wants and needs. Perhaps you'd be interested in one letter from a young student in California: Deur Sirs: I am very worried ohout drinkin<; dirty water. I know that it hurts my health. What are you doing aboitt it? Also, what can I do to help? The rea- son that I am interested in this subject is that I don't want to die soon because of polluted water. Will you please write back and in your letter tell me the statistics and all of the things that you are discussing at Stuart Finley. Two sides to the environment story: Solid waste disposal problem is exemplified by a line of trucks waiting to enter the Oxon Cove Landfill at Washington, D.C. Pilot plant of fluidized bed incinerator at West Virginia University designed to burn solid wastes. A full-scale reactor such as this is now operating at Franklin, Ohio. Stuart Finley, president of Stuart Finley, Inc., Falls Church, Va., has been a leading producer in the environmental film field for the past 17 years. Incorporated. I, for one. don't want to die soon because of this water pollu- tion problem. Sincerely Your, Robert Schell I haven't answered the letter yet be- cause the only way I know how is to produce that film and send him a print. Perhaps the soundest guidance I've ever had on the philosophy of environ- mental film production has come from my E. P. A. Solid Waste Project Offi- cer. Ralph Black. He keeps saying: "Just tell It like it is!" I November December, 1971 57 How to keep your film library working harder Have you o\cr wondered how a medi- cal spccialisl prepares himself In per- form a delicate operalion Ihal is sel- dom required? Or. how the medical schools and large hospitals are able to impart such specialized techniques to their interns and specialisis? A pharmaceuiicul manufacturer in New Brunswick. New Jersey holds one an- swer. •Smith. Miller & Patch Inc. has com- piled a film lihrarv of classic eye. ear. nose and throat operations which they make available at no charge to the medical community. Much of the use is by medical schools, universities and medical centers for the education of students, interns and the upilating of technique b\ doctors. A growing collection of Kmim prints is maintained b\ Smith. Miller iV: Patch (SMcVP) in New Brunswick. There are over 130 different films on opthalmology, or diseases of the eye, and another 90 or so on otolaryng- ology, the car. nose and throat sector. During peak months. 600 or more films are sent out world-wide for a use rate of about 7. ODD showings an- nually. Each of thj different operations on film has been performed by doctors who arc known and respected for their technique and capability. The> obtain all releases from the patients and institutions involved and donate the film to Smith. Miller iV Patch. Often the doctors do their own com- menlarv during the operation, or have the sound track dubbed in later. The films are alwavs in color. l-.ach one is edited and then prints are made by SM&P. placed in the library and added to the list of available opera- tions. Very often, E. William Smith. Director of Public Relations of Smith. Miller iV Patch institules the request for a specific operation and works with the doctor from the inception of the idea until the prints are "on the shelf and ready for distribution to the medical community. The doctors are well aware of the enhanced repu- tation and publicity which they re- ceive from this broad exposure among their peers. When a school, a doctor, or e\en a Smith. Miller A: Patch field contact man is in need of a specific film, they contact the New Brunswick film li- brary office. Mr. Smith and his staff police and control the many prints which are in use world-wide. An air freight forwarder. Emery Air Freight, is an integral part of this distrihulion system. The transportation of these films is a story in itself. Even with upwards of ."! or 6 copies of the more popular films. SMi*i:P has problems in keeping E. William Smith behind the camera during filming of eye operation for Smith, Miller & Patch surgical production. 58 up with the great demand. Emery used exclusively for the transport o these films in order to ma.ximi/e thci use and to minimize the time spent i transit. Transportation is further coir plicated by the fact that many of tb destinations are far removed froi major commercial airports. Absolui transportation control is mandator and Emery's EMCON computer coi trol system provides this mformatioi Close monitoring is essential when th films are relayed from point to poii without being brought back to Ne Brunswick. Smith. Miller A: Patch is dealin primarily with medical people, educ tors and other professionals, who ai seldom involved in the shipping an receiving of goods. For this reasoi they issue complete shipping instrw tions for each segment. Not only ai the doctors and technicians told jg what to do and when to do it. they are provided with their I Emery telephone number and a pr pared Emery waybill. The result that shipping compliance is remar ably good and each film copy is kc under control. Another reason for Emery's use its world-wide net of offices. The films are circulated widely overse and the 30 Emery-manned overse locations provide a necessary link shipping and retrieving the films. Nonh America. Emery's 68 offic and over 100 agents place an Emc office at every key airport or transf point. The basic story is one of nee and communications. The medic schools, hospitals and individual dc tors are rect'iving priceless inform lion free when lhe\ need it and wa II. The information is most graphi ally presented and there is very lit question that the availability of the films has saved many lives. It b undoubtably improved the opcrati technique of Doctors all over t world and has very clearly illustrat the point that today's improved coi munic.itions links make us all beti educated .ind better p.-ople. The formation explosion in a critical itm ical area is a bang, thanks to this N< Brunswick pharmaceutical manuf) turer. It would have been only a m pop without them and E. Willii •Smilh. BUSINESS SCREI f 181 The Latest In Aircraft Footage For Your Film Footage from a most comprehensive aircraft stock shot library is now available to professional film and television producers free of royalty. Most of the shots were made on 35mm Eastmancolor which can be made available in 35mm or 16mm, color or black and white. Aircraft: 747 707 VC 10 Shots: Take-offs Long Shots Landings Close-ups Flight Deck Air-to-air Dozens of different angles Catalog Available on Request Arnold I, Turkheimer Audio-Visual Supervisor-USA Public Relations Department 245 Park Avenue New York, N. Y. 10017 PROTECT THE MESSAGE... THE QUALITY... THE IMPACT... OF YOUR FILMS... IN SCIENCE... MEDICINE... INDUSTRY... SPORTS... FASHION... NEWS... WITH SCRIPTS... PRODUCTION... SERVICE... BY mn "Your shield against disappointment" AEGIS PRODUCTIONS, INC. 381 Park Avenue South New York, N.Y. 10016 212/684-0810 59 A Good Prostitute Pays Off— And Many Other Things BYGENESTARBECKER You are on a film assignment over- seas. Your crew is in quarantine. How can you get them out to keep on schedule? You've just learned your ex- posed film may have been inspected by .x-ray. Now what? The plane you are on is going to make a refueling stop in Red China. No one. not even the official translator, can speak the dia- lect of the villagers of a North Taiwan fishing village and you need a bare breasted woman nursing a child. How do you explain? And the ransome note you've just received says it will cost you S30,000 to get your crew and equipment back safely from Kthiopian bandits and all \ou have are credit cards. Impossible situations? Could never happen in a million years? Yet, hardly a week goes by that a camera crew working somewhere in the world isn't faced with problems equally per- plexing and that could prove costly to the film maker who hasn't planned ahead for the unforeseen. After six- teen years of shooting in more than forty countries, here are a few tips that a film maker planning his first or fif- teenth foreign production might find useful. Check Itineraries At most production ht)uses. when a contract comes in with foreign loca- tions, everyone wails to see if he'll be the one to go on the assignment. Of- ten in small companies the producer, the client, and the producer's star sales- man, eyeing this as a paid vacation, decide lo shoot this one themselves, taking their wives along as assistants. More often than not their efforts are no belter than the aver.ige home movie of their trip, revealing their emphasis was on the vacation. Itineraries for this type of film are no problem and are adjusted to the number of sights and cities the vacationers plan to see. Filming is only incidental. Since a profit is not always essential, the plan- ning of an itinerary is no problem. It is adjusted to the number of sights and cities the vacationers plan to see. The camera is taken out of its case as something of interest comes up. However. Where the aim is to make money, and quality is a prerequisite, successful producers, big and small, usually send competent professionals — seasoned in world travel — out specifi- cally to shoot the film and get back. To keep crew costs down, itineraries are carefulU planned to get crews to and from locations expeditiously. However, most planners make no al- lowances for the effect of the biologi- cal clock on the working efficiency of the crew. Not being acquainted with culture or customs of a gi\en country, such planners often underestimate the hours needed, especially if photog- raphy involves working closely with foreign nationals or officials who ac- cept protocol delays as a way of life. If the client specifies the areas he wants included, make sure he knows the exact locations so they can be pin- pointed. More likely than not. you'll find that he has never been there and only has a secontl-hand knowledge of a location. The actual site could be anywhere from thirty miles to three hundred miles away from the city he indicates, possibly requiring you lo trek with a safari on foot. -Suburbi do^-s not ring most foreign cities, onl jungle, sand dunes, or jagged peak greet you past the city limits. Accural' advance knowledge of locations wi let you estimate fully. The lack c knowledge will give you an opporti; nity to write a contingency clause your contract to cover delays, incoi venience. etc. On a recent assignmcrfi for a government agency the producd: estimated travel time for his crej based on information given him ihJ a nuclear plant to be photographed w 150 miles from the nearest city. N; detail maps existed. An estimated foU hour trek by car turned out to be tc hours of fording rivers. tra\ersin ridges, and circumventing cattle art thousands of people repairing ir washed out road by hand. The time i^ and back added two days to schedule fouling up the remainder of itinerarl Forcing crews to travel all night f other locations to catch up. Alvva allow for travel time and for biologic clocks to adjust. Cameramen pressi to their limit of physical enduran^ have been known to become accidc prone or develop eye strain. Try c plaining why the Taj Mahal vvoi Slav in focus. it I Hair Cuts j Many countries will not permit car era crews with shoulder length hair unless the producer posts a bond atf guarantees to pay return flight lo tl U.S. for the person. | There are loo many college dro) (7cHc Slarhvikfr's cii/ii/x/iiv, Slarhcckr iliiii linntil iiiitl pniilut lion si'r\ici.i lo I iiirnt agencifx, iinil privale Ainerkaii and r Inc.. provUlf.t script preparation •iiu] 5 lihn producers and niiinhrr of goyirni international corporations. ejc\ Rii<%iNF(;<; <;rRFF outs, armed with 8 mm equipment and calling themselves film makers, who 'arc knocking around the world. Most become vagrants, and ruffle feathers by documenting brothels, etc., in hopes ,of coming up with the expose of a j lifetime. I Long haired cameramen have been required to get hair cuts before visas would be granted, or before they would be permitted to enter a coim- try. Greece. India, and Japan are sticklers about this. All film people are suspected drug users. Make sure crew members do not unwittingly detain the entire crew 1 because of th.'ir indiscretion. Italy is extremely hard on suspected drug of- fenders, keeping suspects in jail a year before prosecuting. If a film attache from the host coun- try is assigned to monitor shooting — 'do not disregard his orders. A British ,crew recently had their film confis- cated and were escorted out of India [because one of the crew members, on Ihis free time, photographed 1. 000 feet of his own film on conditions the gov- ernment representatives said could not !be covered. Even though the producer jtried to explain that the man did this on his own and his footage had noth- ling to do with the subject matter of itheir sponsored film, the visas were 'cancelled for the entire crew. On many assignments, producers may find it better to enter as tourists rather than as film makers. Many tour- ists own professional gear. By giving a case or two to each crew member, you can often avoid a zealous customs agent from questioning the cartloads of camera gear as possible import goods you really intenil to sell before you leave. To Reply or Not to Reply: That is ttis Question If your client is prone to send dis- patches, beware. This is especially true if the U.S. government is involved and the assignment requires filming in numerous countries — be prepared to be besieged with cables. F.ven though in- formed of your visit, almost every Em- bassy will request clarification on some minor matter. Each will request a reply. More often than not, you will not have access to diplomatic com- munication services to comply. The average cost of a cable runs about S60. On the last assignment, cables sent by a producer during a four week period cost $1,700 — a figure he never antici- pated spending. Ironically, more than half of the cables never were received by the people requesting them. There- fore, no one was prepared to assist when the crews actually arrived. In planning schedLiles don't believe everything you're told by enthusiastic clients and sincere sounding officials of our government that U.S. Embassy people in a particular country will as- sist you. If they do, it will more than likely be only perfunctory help. Chances are the day that you arrive will be a national holiday of some sort in that country and Embassy people are honoring that holiday. If it's a Friday — you will discover, as a rule, that's the week the guy who was going to pave the way for you has taken a long week-end, annual leave, sick leave, or better still, R & R Stateside. Don't rely on the Embassy in an emergency either. More than likely it will be a national holiday in the States, and they'll be off celebrating that, too. A call to American Express, any air- line ticket agent, or a local English newspaper will find a sympathetic ear. And usually someone resourceful enough to assist. If not, they'll put you in touch with someone who can help. Preventive Medicine Regardless of where >ou are sched- uled to shoot, have every member of the crew get more than the required innoculations. In this jet age in which we travel, an unscheduled landing be- cause of malfunction, hijacking, sud- den outbreak of war, can create prob- cantiimed on page 62 STARS ofBfetzer Fil .. . get attention . . . enhance your message . . . but do not steal your show. As experts In visual communication for America's business leaders, we use many methods to put your story across. May we talk further with you? BETZER PRODUCTIONS, INC. 450 East Ohio St., Chicago, III. 60611 '312 • 664-3257 November December, 1971 61 "She said we opened a new eareer for lier and I hat it was the easiest money she had made in \ears" Icms. Flying hist winter from Rome lo Teheran, the pilot informed us the field there w.is closjd because of snow. The airport could not shovel enough off the runway in time for our jumbo jet to land. The pilot's decision was to go on to his next destination, which was Karachi. \.5iK) miles away. Cholera was rampant. Camera crew and passengers were kept in quaran- tine for a week. Only those with im- muni/ation cards certifying they were innix'ulated were permitted to fly back to Teheran two days later when the runway was cleared. l.tKal health reg- ulations stated no one could lea\e the area without immunization. No doc- tors were available to give shots. Transportation .•\s tor ground transportation, most producers rent a station wagon, van, or lorry to carry crew and equipment. Thev have arranged for similar ve- hicl.-s without difficulty numerous times in the U.S. However, the amount of time spent arranging for a car. mak- ing reservations, verifying rates, etc., in other countries, is considerable. In- variably upon arrival at a foreign lo- cation, whether they "try harder" or are "No. I", no vehicle or the wrong vehicle has been reserved. And the fact that you say it has been reserved, and have a confirming copy, only creates delays as they try to locate their copy of said confirmation . . . leaving you standing there while a fellow passen- ger without a reservation has arranged for a rented car immediatelv. Hxcept during the peak travel season in the country you are in. one of the larger car rental firms will have what you want. I've rented cars in Ciermany and dropped them off in Italy without pay- ing a drop-off charge, saving air fares for producers — plus getting additional scenes we happened upon. Don't be surprised if some countries require that you hire a driver when you rent a car. You must rent a chauf- ifeur with the car in India. If you do. make sure he speaks English and the dialect of the part of the country you'll be filming in. In some South Ameri- can countries this is true, too. Most drivers you'll hire will know the an- swers to the stock questions most tour- ists ask trying to si/e up a driver's fluency in a language. The drivers have the answers to these questions down pat. But ask them anything else, after you're on the way, and all you get is a blank stare, "Si", or "no com- prcndo." A Good Prostitute Pays Off II \our clients loreign branch of- fice or the U.S. Embassy promises to assign a translator, make sure he speaks English plus the official lan- guage of the land and the dialect of the region you are to visit. Filming in North Taiwan last year, I discovered that my cameraman, who was born in Peking, could not com- municate with the translator in Eng- lish or Mandarin. And the translator could not talk to peasants in the vil- lage since they spoke a dialect little heard of outside their province. To keep on schedule. I wound up hiring a prostitute who was soliciting her wares to crew, translator, and bystand- ers. She was able to speak fluently to our camera crew in English, the in- terpreter in Mandarin and the villagers in the local dialect. When asked how she learned to speak so many lan- guages and dialects, she'd wink and state, "You learn many things in bed." For several weeks she was the pro- ducer's and my greatest asset. She "honchoed" everything. When we left, she said we opened a new career for her and that it was the easiest money she had made in years. Film Since hijacking has become so pop- ular, the FAA and their international equivalents have been checking lug- gage for arms and explosives. There- fore, protect your raw stock. label the outside of film cases in English. French and Cierman. If >ou can get a translation for the locality you are to visit, stamp that on gaffer's tape and place on the sides of cases. Although most airline officials will tell you the method of detection being used is electronic or magnetic. di>uble- check. Make sure everyone is aware that you carry unexposed or exposed film that should not be subjected to x-ray or infra-red, or ultraviolet light. I have watched British and French camera crews panic at an airport in (iermany when their exposed film was subjected to x-ray examination, ruin- ing 4(),(HK) feet of exposed film. Man\ detection devices play havoc with mag- netic tape, loo. Always have raw stock froni the States sent to you at local Eastman Kodak offices. Never count on pick- ing up film stock of the same type from loreign producers. E.mulsions used regularly in the States have not been introduced as yet in Europe, Asia, Australia, or Japan. How You Gonna Keep Them Down on the Farm Make sure personalities arc coi patible on longer assignments. If you'n taking your own staff along, keep ir< mind that even your own staff people may surprise you. People change ir different environments. That reservet member of \our staff at home maj' suddenly, kick the traces on this as signment. Make sure all crew member know the call for the following day Don't assume a memo slipped undci their door is sufficient. While shooting a travel film in thi Caribbean for a steamship company the producer discovered one of thi soundmen never got the word. H< missed the morning call five days ir a row, even though they were left ir' his box or slipped under his door. /, ship full of widows and school teach ers had proved too temptinu. If a ro mance blossomed, he spent the night wound up pa\ing a ship's steward t( keep me advised of his whereaN>uts We saw to it the steward got him ui wherever he was. It didn't cut into his sex life and didn't hold up produc tion. See that inexperienced crew mem hers get time off to sightsee; that waj they won't be trving to do it durinj shooting time. Week-ends spent on thi help morale and reduces the overtime' The Other Guy Somehow cameras attract people Some curious, some for other reason^ Make sure the camera crew doesn' create problems that will add to you costs. While shootinu street scenes ii Rome, people started to crowd arouni a second unit cameraman. He told on man elbowing him lo stand o\er to th side, and ph\sicall\ mo\ed the ni.in t' a spot under a lamp post out of hi, way. Four hours later when w "wrapped" in the area, the man cam up to the cameraman and inquiret^ "When are you going to use me' .SiH^n'.'" The eamer.im.m. forgetting th, earlier ineitleni. w.is perplexed AN'ha are you t.ilking .iboui'" I he man rt, plied, "^ou told me to stand over thcTj and 1 did as you said. I was on my wa to work, and you told me to stan there. I thought I was in the moviei Since I lost time at work — you'll ha' to pay me." Emotii>ns flared, a distu ance folli^ved Before the polil brought things under control, tw hours were lost in the proiluctio 62 BUSINESS SCREE ^ IkiIuIc. The produLCr was forced lo pay off the man to gel rid of him. iMwuys work with local police to con- 'rol crowds. They make excellent casi- ng directors when you need extras. Jne ttx>t on a whistle and a wave of he index finger brings them on the Thefts, Etc., Make sure all your insurance policies .o\er you in foreign countries. Some .lutomobile policies exclude Mexico ind certain Latin ."Xmerican countries. If governments are unstable and civil war is a possibility, check and make -urc there are no war limitations on lie insurance, camera gear. etc. Sev- T.il companies will insure an entire Toduction. including film, for dam- rji.' because of humidity or tempera- ;iirc changes. This is important on an ivMgnment at the South Pole, the :\'ngo. and Southeast Asia. Make sure I'll arc covered for theft. Most pre- nis are based on a nominal percen- . of the film budget. Highwaymen are still prevalent in ii.iny countries. A camera crew shoot- ni; a TV special in Ethiopia was re- .cntly kidnapped and held for ransom n bandits. Most countries will assign M'Idiers to you for your protection. Mw.iys notify local police and the U.S. ^ulate immediately. If authorities feel it is advisable, pay the ransom — especially if you want to work with that crew again. Your bank, no doubt, has a working arrangement with local banks and can have a draft sent to them by dispatch. Food and Such That No One Tells You About Check on food and drinking water in many areas. You may not always be at posh hotels catering to tourists from America. Often you will be in remote hamlets and the guest of local chief- tans or inhabitants. Dining can be a problem. It may be discourteous to re- fuse— yet more so if you accept and then cannot eat their food. As a guest recently of the National- ist Chinese, a camera crew I worked with had to eat duck's webbed feet, pig bladders, and a broth made from old bird's nest — bird droppings and all. Most enjoyed the focxl. until they inquired about what they were eating. In case you are interested, the word in Chinese its "Ngo shao ngo bao ti sufu" for "I think I am getting sick." Regardless of country, if you are told by health authorities not to eat native food or drink water, don't. Di- arrhea and hepatites play havoc with film crews. More so than V.D. People in many lands do not have the same sanitary standards that Americans and Europeans are us.-d to so intestinal bugs can be picked up easily. Avoid "down time" by eating "Space Sticks" (high energy candy bars), vitamin pills, and charcoal tablets. The first supplies nourishment, the second vital- ity, the third stops the diarrhea. In India, coconuts are a good staple. If you can't eat at a hotel or have access to bottled water, a quick slice with a machette and you have liquid and meat until you can get to a safe food supply. Film Expertise Don't assume \ou know it all if you have dealings with foreign film mak- ers. They have seen a good many of you come down the pike. Most are interested in being your subcontractor supplying crews, etc., and will be co- operative. Check their samples — many may be more qualified than yourself. Many have worked on features you still dream of making. Many have more sophisticated equipment than you use. The Japanese, for example, have a larger film industry than ours with excellent crews that work ex- tremely fast. Even the newly-develop- ing countries have sound stages and a large pool of taljnt, both English speaking and native. continued on pane 64 Upgrade Your JAN 16mm Projector New accessories provide easy, simple modifications for quieter running and editing capability. AVCOM Dowser for JAN AVCOM Blower Motor for JAN AVCOM Dowser Kit is a push-pull shutter which cuts the light without turning off the motor, (with old enclosure) $69.50 AVCOM Blower Motor Kit replaces standard JAN motor, is brushless. noiseless, long-lasting. 100 watt, 3400 RPM. New cast-mounting plate included. $99.50 Dealer inquiries invited. Discounts on volume purchases. AVCOM Motion Picture Supply & Equipment, Inc. 1697 Broadway, New York, N.Y. 10019 (212)581-7455 (212)541-9229 Manufacturers of special projection equipment, Xenon installations, highspeed projector conversions and repairs. Rental, sales and service on all motion picture, slide and stnpfilm projectors. IT ISN'T AN ORIGINAL SCORE . . . IT JUST SOUNDS LIKE ONE! The DE WOLFE MUSIC LIBRARY swings you completely away from that old, tired "canned music" sound. We're constantly combining the music world here and abroad to record all the contemporary sounds of today. Whether it's an 8-second TV commercial or an 80-minute film, DE WOLFE has what you need. Cool. Young. Classical to modern jazz and rock. You name it. iVrite or phone today for the new, easy-to-use classified catalog, and, of course, sample discs in any category , , , strictly on approval. T>eWo/fe 25 WEST 45 ST.. NEW YORK, N.Y. 1003 ^ihniry 21:1 586-6673 -^ mc: -SOC'il'on »iin Coieth-Jacobi Fiim Uunc. In: November December, 1971 63 A GOOD PROSTITUTE continued The case* for better communications A Noreico Synchroplayer plus a slide pro- jector ... all built into a carrying case . . and off you go, ready to put on an audio- visual presentation anywhere, anytime. Thie Synchroplayer plays cassettes and synchro- nizes slide presentations. Perfect for training, selling, demonstrating. Either individual or group use. The Synchroplayer is also avail- able as a flush-mount systems component to be built into a desk, study carrel or furni- ture Reliable, compact and not expensive! *The Noreico Synchroplayer as used in the Seico SYNCROMEDIA foi all the lacls. wnle care ol Depl. BS6 100 E. 42nd St., New York, N.Y. 10017 TRAINING AND EDUCATION SYSTEMS NORTH AMtRICAN PHI1IP5 CORPORMION POLYETHYLENE CONTAINERS THERE'S NOTHING FINER THAN POLY-CONS P.I. #255 2054 Orfginal . . • Hinged lid. • Unbreakable Polyethylene. • Moisture-proof, dust-proof. • Fit standard storage containers. • Available with plain or custom printed labels. 2 Sizes . . . No. 1; IV2" *■ I'/z" In red, yellow, blue. green, orange, magenta, white, turquoise, pink, brown, black and natural. No. 2: I'/J" X 2" In red, yellow, blue. rrt?en. pinK. black and natural RICHARD MANUFACTURING CO. S914 NOBLE AVE.. VAN NUYS. CALIF. . If you want stock footage — and yi may, for example, need seasona scenes, but you're there at the wrom time of year — be sure you determine the film slock used as original befoK ordering scenes. Different methods of printing are in use in various parts of the world. Fooiages are measured in metric units in many areas. Remember, if your intent is 10 make a f>ooil film, travel "know-how" can save you headaches. If your stafi doesn't have it, it may pay to obtain it from free-lance people who do — fm the time you need it. If you have specific questions and problems, there are film consultants, such as my companv. that have work- ing arrangements in most countries with film groups and can help you line up cameramen, producers, studios, and talent. The fewer the inconveniences, the less the headaches, the more time you can spend capturing the subject mat ter you've been sent to get on film. So, if you've got a film assignment pending somewhere on the globe Oi one soon to get off the ground, file these tips away. They'll save you heartaches, ulcers, and money. Plan ahead. Expect the unexpecled. Do what you have to do for the sake of your production. But remem- ber you are a guest in a foreign land I cave with goodwill. There will bt other camera crews coming along af- ter you. Never judge the ability of local pro- duction talent by the prices you nego liale. Most prices are based on thcil economy and the standard of living in that area. Boast of what crews get in New York and Hollywood, and youll b-j paying those same prices next um you come. Although it's nice ever) once in a while to be a big spender — it may boomerang. This is what hap pened in Spain and other areas of Eu rope. Production costs have spiralcc drastically as personnel became accus- tomed to American spending practices Even so. I know of several are.is where you can get trained production crewj of seven men and equipment for as' little as SlOOaday. Interesting? But what has this to do* with actual film making? Ask any ir.i\el-wear\ film maker or designer required to meet commitments and ait| seheilules on a multi-stop junket- around the world? Better still find out' first hand. The camera you hold in vour hand the viewfinder you peer through, the' script you are presently doing research' on IS your passport to niany. ni.inx worlds. 64 BUSINESS SCR u II St !>•, *|rl tar iw V •1 ■»l National Distributors of Sponsored Films ASSOCIATION-STERLING FILMS Executive Office: 866 Third Aue., New York, N.Y. 10022 Phone: (212) 935-4210 Robert D Mitchell. President I Roger Cahaney. Exec. Vice President I Robert W. Bucher. VP. Sales I Robert M. Finehout. Vp. Marketing Donald Adams. VP. Operations Tim Wholey. VP. Client Services. Television & Promotion Arthur McLaughlin. Manager, Theatrical Distribution Edward C Atwood. Manager. Programming Services E. H. Johnson. Manager. Association In- structional Materials Division Shirley Smith. Asst. to the President , Eileen O'Brien. Promotion Mgr. ! NATIONAL SALES OFFICES: t Eastern Sales Division, 866 Third Ave., New York, N.Y. 10022 ' Phone: (212) 935-4210 I Vincent Capuzzi. VP. ' Reg Evans. V.P. I North Eastern Sales Division, 484 King Street, Littleton, Massachusetts 01460 > Phone: (617) 486-3458 , William H. Shumway. Jr., Manager ■ Mid-Atlantic Sales Division, 1701 N. Ft. Myer Drive, Arlington, Va. 22209 t Phone: (703) 525-4475 ' C. E, Bryant, Manager I South Eastern Sales Division, 5797 New I Peachtree Road, Atlanta, Georgia 30340 I Phone: (404) 458-6251 , William O, Fly, Manager lEast Central Sales Division, 2nd and Dela- ware Avenue, Oakmont, Pennsylvania 15139 Phone: (412) 828-5900 Robert Imlach. Manager ' Central Sales Division, 222 W. , Adams Chicago, Illinois 60606 Phone: (312) 939-6056 Gene Samuelsen, Vice President North Western Sales Division, 25358 Cy- press Avenue, Hayward, California 94544 Phone: (415) 783-0100 Winston O Siler, Vice President South Western Sales Division, 2221 South Olive Street, Los Angeles, California 90007 Phone: (213) 749-0377 Linwood P. Beacon. Manager William Schweizer. Sales Rep. Canadian Sales Division, 4980 Buchan Street. Montreal 9, Quebec Phone: (514) 737-1147 John Lush, M-inager 333 Adelaide Street W., Toronto 133, On- tario Phone: (416) EM 2-2501 Lome Cole. Manager Film Distribution Centers New York. New York. 10023. 43 West 61st Street. Phone: 212-JU61717; Ridgefield. New Jersey 07657. 600 Grand Avenue. Phone: 201- 943-8200; La Grange. Illinois 60525. 512 Bur hngton Avenue. Phone: 312-352-3377; Hay ward. California 94544. 25358 Cypress Ave nue. Phone: 415-7830100; Los Angeles. Cali- fornia 90007. 2221 South Olive Street, Phone- 213-749-0377: Oakmont, Pennsylvania 15139. 324 Delaware Avenue. Phone: 412-828-5900- Toronto 133. Ontario, 333 Adelaide Street W, Phone: 416-EM2-2501: Dallas. Texas 75247, 8615 Directors Row, Phone: 214-638 6791; Lit- tleton, Massachusetts 01450. 484 King Street Phone: 617-486-3458; Atlanta. Georgia 30340 5797 New Peachtree Road. Phone: 404-458- 6251; Minneapolis, Minn. 55426. 6420 W. Lake St. Phone: (612) 920 2095: Portland. Ore. 97209. 915 N W. 19th Ave., Phone: (503) 226- 7695; Montreal, Quebec. 4980 Buchan St., Phone: (514) 737-1147. Background: Founded in 1911 (as "The YMCA Motion Picture Bureau", a division of the In- ternational Committee of the YMCA's), As sociation Films was the first sponsored film distributor in America, In 1949, the company was incoroprated as an independent distribu- tion service. In March, 1970 Association Films merged with Sterling Movies. Inc. to become Association-Sterling Films, a Division of As- sociated Films, Inc. Services: Promotion and Publicity: Promotes sponsored films through catalogs, special supplements (directed to teachers and pro- gram chairmen), advertising in educational and adult journals, individual film brochures, exhibits at conventions, publicity services. Print Inspection and Maintenance: prints are electronically cleaned and inspected after each use: repairs are made as needed and replacement prints ordered on sponsor's au- thority; scratched prints are given Perma- New treatment, as authorized. Monthly Re- ports: sponsors receive detailed performance reports (data processed) which give audience size and composition; film user evaluations and comments; course of study where film was used; bookings and showings (current, year-to-date, and cumulative); summary of coverage by states: and other data about per- formance and audiences. Programming Serv- ices: confirmation and advance booking no- tices are sent to users and sponsors on a daily basis; bookers assist organizations in arranging programs and special distribution concepts (Movie-A-Week. You: the New Con- sumer. Vacationland Cinema, Cinema La Carte, Showcase Cinema etc.) Library Service Plan: a professional "physical handling" serv- ice for sponsored film libraries that provides all regular services except promotion, as de- sired) and includes Sponsor Imprinted forms. Association-Sterling TV Division: This division is responsible for the distribution of spon- sored films to commercial and educational TV stations. It maintains daily contact with TV programmers, creates sponsored film series and special concepts, prepares TV pro- motion kits, publicizes sponsored films in "TV Guide" and local newspapers and dis- tributes newsclips and scripts to TV news department. Association-Sterling/35 (Theatrical Division): A nationwide service for the distribution of sponsored short subjects to motion picture theaters. Association-Sterling, working with theatrical booking services and distributors in 31 exchange cities, supervises promotion. selection of theaters and future films, con- centrating on first-run theaters in major cities and suburbs. Creative Programming Services: Creation of specialized communications concepts for sponsors, including Theater Cavalcade, a 10- minute theatrical series with five participat- ing sponsored segments in each issue: Tele- Lecture, a "live" TV interview series featur- ing industry and business spokesmen; TV Tempo. 3 to 5 minute TV news features for syndication to news and special events pro- grammers; Radio Tempo. News and feature programs distributed to selected radio sta tions and News Screen, development and, 'or distribution of 60 second news and news- feature clips to TV news programs. AUDIO FILM CENTER/IDEAL PICTURES Division of CCM Films Inc. Executive Offices: at 34 Mactjucsten Parkway, South, Mount Vernon, New York 10550 Phone: (212) 246-0560 Myron Bresnick. President Martin Bresnick. Gen. Manager. Operations Branch Exchanges and Managers: Baltimore, Maryland 21218 — 102 West 25th Street, Nel- son C. White. (301) 889-9963. Boston. Mass. 02116 — 42 Melrose St., Edward Kondazian, (617) 4261133; Denver, Colorado 80203 — 1120 Broadway. Hal Stewart, (303) 825-5525, 534-4533: Honolulu, Hawaii 96814 — 1370 Beretania St. Oram Strauser. Jr.. Honolulu 6 5536; Indianapolis. Ind. 46204 — 15 E Mary, land, Marty Markey, (317) 632-6383: Los Angeles. Calif. 90028 — 1619 N. Cherokee Ave.. William E. Kenney, (213) 463-0357; Memphis, Tennessee 38103 — 352 Union, Stan- ley Nolan. (901) 527-4313; Miami, Florida 33132—15 N,E. 13th St., Jack Spire (305) 374-8173; Milwaukee. Wis. 53208 — 4431 West North Ave., Richard Hoelke. (414) 873-0434; Minneapolis. Minn. 55408 — 3400 Nicolet Ave,, Joe Komarek. (612) 827-2966: Mount Vernon. New York 10550 — 34 MacQuesten Parkway, South Walter J. Dauler. (914) 664-5051; Port- land. Oregon 97214 — 234 S.E. 12th St,. Tom T. Moore, (503) 233-5621; Richmond, Virginia 23219 — 200 E. Cary St.. Dan Browning. (703) 644-2973; San Francisco, Calif. 94118 — 406 Clement St.. Eddie Nakagama. (415) 752- 4800; Buffalo, New York. 14226, 3910 Harlem Road, William Kirkpatrick, (7161 839-1290; Dallas, Texas, 75247, 8615 Directors Row, Carol Crowder, (214) 637-2483: La Grange, Illinois 60525, 512 Burlington Avenue. Dorothy Desmond. (312) 482-9090, BERGEN MOTION PICTURE SERVICE, INC. Route 46, Lodi, New Jersey 07644 Phone: (201) 472-1154 New York City Phone: (212) 564-1195 Eugene Demick. President Morris Shapiro. Comptroller Camelina (Jonnelly. Director of Distribution Distribution of sponsored motion pictures via network of field representatives who operate 65 regional film exchanges serving Bergen. Design, fabrication, installation of exhibit, auditorium, board room and screening room, audio visual facilities. Management main- tenance and operations service of audio- visual installation, CAROUSEL FILMS, INC. 1501 Broadway, Suite 1503, New York, N.Y. 10036 Phone: (212) 279-6734 Date of Organization: 1957 David B, Dash. President Jack Strand. Director of Advertising, Sales/ Promotion Services: Primarily. North American distri- bution of 16mm educational and social doc- umentary films. Facilities: New York City headquarters office. Shipping facilities from Ridgefield, New Jersey. FILMS OF THE NATIONS (a subsidiary of Alden Films) 5113-16th Ave., Brooklyn, N-Y. 11204 Phone: (212) 851-8090 Date of Organization: 1945 Jerome Schpiro. President Services: Film Distribution: sponsored films, TV distribution, sales of educational films. MODERN TALKING PICTURE SERVICE, INC. Executive Offices: 1212 Avenue of the Americas, New York, N.Y. 10036 Phone (212) 765-3100 Carl H. Lenz, President General Offices: 4 Nevada Drive, Lake Success, N.Y. 11040 Phone: (516) 437-6300 William Oard. Executive Vice President Dan Kater. Vice President & General Manager Albert Tyndall. Treasurer James McPoland. Vice President — Operations Manager Harry Bogaards, Vice President — Production Philip Murphy. Public Relations Mgr. Jerry Naidus. Promotion Mgr. Sy Perry, Manager, Theatrical Division NATIONAL SALES OFFICES Eastern Division Sales 1212 Avenue of the Americas, New York, N.Y. 10036 Phone: (212) 765-3100 Bruce Thomas, Eastern Sales Manager Gordon Reynolds. Account Executive Les Weiand. Account Executive Carl Sollucki. Account Executive Peter Fallon, Account Executive CENTRAL DIVISION SALES 2020 Prudential Plaza, Chicago, III. 60601 Phone: (312) DEIaware 7-3252 Jack Liisk. Vice President WidwesI Sales Manager Don Konny. Account Executive Edwin Swanson, Account Executive Don Schumacher, Account Executive November/ December, 1971 65 DISTRIBUTORS Western Division Sales 1145 North McCddden Place. Los Angeles. Calif. Phone: (213) 469-8282 Jack Wh.ileri In Ch.irge WASHINGTON O.C. SALES 200 L Street. N W.. Suite 4. Washington. O.C. 20036 Roben A Kelly Director of Public At.lliri Canadian Sales 1943 Leslie Street. Don Mills, Ontario, Canada Phone: (416) 444-7359 Mr Lynn Meek. In Charge NATIONAL SERVICES CENTER 2323 New Hyde Park Road. New Hyde Park. L.I.. NY. 11040 Phone: (516) 437-6300 REGIONAL FILM LIBRARIES Atl.inl.i. Ga . 30308: Thomas L Gunter 412 W Peachlree St.. NW (404) 5241311 Boston. Mass 02167: James Lowe 230 Boylslon St., (617) 5274184 BuKalo. N.Y.. 14202: Fred Buchan. Buchan Pictures. 122 W Chippewa St.. (716) 853 1805 Cedar Rapids, la 42404: Louise Nordstrom Pratt Educational Media. 200 Third Ave' SW. (319) 3638144 Charlotte. N C. 28202: Max Austin 503 College St.. (704) 377-2574 Chicago. III. 60611: Hal Smith. 160 Grand Ave.. (312) 467-6470 Cincinnati. Ohio 45202: Curtis Hensley 9 Garfield PI . (513) 421-2516 Cleveland, Ohio 44115: Al Shobel. Film Pro grams. Inc . 2238 Euclid Ave. (216) 9469 Dallas. Texas 77520: Ed Cothran 1411 Slocum St . (214) 742-4106 Denver. Colo. 80204: Kenneth Cromar. Cromar's Modern Films. 1200 Stout St (303) 244 4621 Detroit. Mich. 48235: Kermit Cable. 15921 W 8 Mile Rd.. (313) 273-2070 Harrisburg. Pa, 17105: J. K. Lilley. J P. Lilley A Son. 2009 N. Third St.. (717) 238-8123 Honolulu. Hawaii 96814: Arlayne Rosen- stock. Film Services of Hawaii. 1164 Waimanu St 5381928 Houston. Texas 77027: Ruby Due 4084 Westheimer Rd,. (713) 622-3841 Indianapolis. Ind, 46204: E S. Poff 115 E Michigan St . (317) 635-5331 Kansas City. Mo, 64111: Helen Bertsch 3718 Broadway, (816) 5611208 Los Angeles, Cal. 90038: Harry Sanford. 1145 McCaddcn PI,. (213) 469 8282 Milwaukee. Wis. 43202: Roa K. Birch Roas Films. 1969 N. Astor St.. (414) 2710861 Minneapolis. Minn. 55420: Cairan Eigan 9129 Lyndale Ave. S., (612) 884 5383 New York City 10036: Ted Goldberg 1212 Avenue of the Americas. (212) 568-5530 Philadelphia. Pa. 19107: Donald Arcangel 1234 Spruce St.. (215) 545-2500 Piltsburp.h. Pa, 15222: Patricia Dillon. 910 Penn Ave.. (412) 471-9118 St Louis. Mo. 63166: P. Ray Swank. Swank Motion Pictures: 201 S. Jefferson Ave (314) 534-5211 San Francisco. Cal. 94106: Rosalie Kuwatch 16 Spear SI . (415) 982 1712 Seattle. Wash. 98103: Fred MacFarlane Photo & Sound Co.. 1205 N, 45th St, (206) 632-8461 Summit. N.J 07901: Ralph Del Coro. Mod ern Mass Media. 315 Springfield Ave (201) 277 6300 WashmRlon. DC, 20036: Charles F. Often Jr, Suite 4. 2000 "L" St,. NW. (202) 9234 Don Mills (Toronto) 405 Ontario: Lottie Wil son. 1875 Leslie St.. (416) 444-7347 Montreal 125 Quebec: Brian Buckley. 485 McGill St (514) 8783644 Vancouver 9 B.C : D Eraser McRae. As- sociated Visual Services. 1590 West Fourth Ave , (604) 736-4471 Background: The outgrowth of a pioneering program in the field of talking motion pic- tures by Electrical Research Products, a sub- sidiary of Western Electric Co. formed in 1927. Modern Talking Picture Service first emerged as the nontheatrical department of that company. Modern's present name was adopted by its licenses in 1935 and Frank Ar linghaus, then of ERPI. was placed in charge of this growing activity. Modern became an independent corporation in 1937 under the ownership and management of its distribu- tion employees. In 1969. Modern was ac- quired by KDI Corporation of Cincinnati Channels of Distribution: Modern represents more than 700 organizations from industry, commerce and the professions Corporate and public information films are circulated to both general and specific groups throuRh channels throughout the US. and Canada. Community Groups and Schools: Over a mil- lion bookings are made each year to com- munity (groups and schools. Television: TV stations make regular use of sponsored films and seven of Modern's re- gional film libraries have a print inventory and TV staff to serve the needs of station in their areas. In addition. Modern distributes 30 and 60 second newsclips to TV stations throughout the country. Theatrical: Movie houses use entertaining sponsored shorts to supplement their feature film programming. Resort Cinema: Through this operation, prints are circulated to resorts, motels and family campgrounds in a given circuit. The films are assembled into programs and delivered to the resorts by Modern representatives. In all. a total of 1500 resorts are covered by a nationwide, network of 40 circuits. Skyport Cinema: Another of Modern's innova. tive extensions of non-theatrical distribution maintains free movie lounges in major air. port terminals. Films provide waiting pas- sengers with continuous entertainment and information. Video Tape; Modern distributes sponsored video tapes to schools, colleges, industry and other audiences. Inforfilm: Modern is the member for the United States and Canada in Inforfilm. the international association of informational film distributors. College Cinema; Modern operates movie lounges in Student Unions on many cam- Duses Normal and Special Services; For sponsors utilizing Its service, the company promotes, ships, cleans, repairs, maintains and stores their films. Additionally, it counts audiences attendance, records their comments and furnishes the sponsor a monthly tabulation. Extensive data processing facilities and equip- ment for promotional printing are maintained at the National Service Center. All repional libraries are equipped for electronic film in- spection and handling. In addition. Modern can distribute and help create supplemental material for films. Thus, at a very nominal cost, a sponsor can greatly increase the im pact of his mess.Tge MODERN MEDIA SERVICES DIVISION 1212 Avenue of the Americas. New York, NY. 10036 Phone; (212) 765-3100 Fontaine Kincheloe. Jr., Vice President & General Manager This division was formed in 1971 to enable the company to move and grow with the cur- rent film utilization explosion and to capital- ize on the many opportunities that will re- suit from new technology such as CATV, CCTV, video cassettes and cartridge projec- All about Super 8 Geo, W Culljurii w.ib uiie ol tht.- Iirst Labs to perfect the printing of tfie Super 8 format in botli siglit an(f sound. Over the years we have gathered much Super 8 l Surrey, England. Czechoslovakia; Stepanska 42. Praha 1 Denmark: Erhverenes Film Center. Pttt Ipsens Alle 20 2400Copenhagen Finland; Filmiyhtyma Oy. Kaisaniemenkat 13A Helsinki France: Celfilm. 31 avenue Pierre Ler d Serbie. Pans 16, Germany; Konferenz de Landesfitmdientle Rheinalle. 59 53 Bonn Bad Godesberg Great Britain; Sound Services I td Kingsto Road, Merton Park, London SW 19 ' Italy: Difi Vial Parioli 25. 00197 Roma Japan; Educational Film Exchange. 3 Gliu' Nishi; 6 Chrome. Chuoku. Tokyo Middle East; Colchester Hughes, Ltd , Gatwic House, Horley, Surry, England Netherlands; Technical Film Center. Amhen sestraatweg 17 Veto (GId ) Norway; Opplysningsfilm, Kingosgate 22, 0»l' A * ,11 t?' ^^^ South Africa: Independent Film Library (PTYj PO Box 11112 Johannesberg 1 Spain: Telecnicine International Distributloij Avda oJse Antonio. 464. Barcelona 15. Sweden; Swedish Council for Personnel ministration Sturenalan 58. Stockholm Swilzeriand: Schmalfilm Zentrale. Eriach .-•1. CH— 3000 Bern 9 Turkey; N.ition.il Productivity Center, Milh p.is.i ('.iddrsi 40 Yenisehir, Ankara United States of America: Modern TaiMn Picture Service. 1212 Avenue of the AnM| Icat, New York. NY. 10036 4 Nltl V Iv 66 BUSINESS SCREEfl IW-, Guide to A-V and Film Writers ' MARVIN ALBERT/MOTION MEDIA FILM 1003 Lenora, Seattle. Wasn. 98121 Phone: (206) MU 2-4442 Date of Organization: 1968 'recent SChlPTS Motion Pictures: ■Train To 'The Interior ■ (The Alaska Kailroad); ' High Yield Forestry ' (BozeM & Jacobs/Weyer- 'haeuser Co.); "Environmental Quality Con- trol" (Bozell & Jacobs/Weyerhaeuser Co) Television: "Romi Martin/Koman Meal" (Bo- 'zell 4 Jacobs/Roman Meal Bread). Radio: "de 'Gourmont ■. "da Vinci , "Where its At (U b, 'Forest Services) TV Commercials: "Generos 'ity" "Where's it At? '. "The Beauty of Liv- !ina'' (U.S. Forest Service) Slide Shows: Direct Mail: The Direct Medium (Dinner & Klein). STAN ANTON 440 W 34th Street, Nev» York, N.Y. 10001 , Phone: (212) CH 4-4578 Slan Anion, Writer/Producer ,,,„ .RECENT SCRIPTS Motion hictures: "At 12:10 Trip" "Sydney Super (Scad Promotions. Inc ) ' Slidefilms: "Tne Dot", "Peis and the World" (Tee Collins, Inc.); "Man on the Mountain" (Kent Lane Assoc). ARMINGTON & MEISTER 239 East 79th St., New York, N.Y. 10021 ' Phone: (212) 628-8165 Date of Organization: 1960 H F Armington, Writer-Director I W Meister. Industrial PR. Consultant 'recent SCRIPTS Motion Pictures: "lOlO EST" (Cuban Airlift) (United Staies Infor- mation Agency); "United States Disciplinary Barracks" (U-b. Army); "Nike Herk Wiih Sam I Cap" (US. Army). Multi-Media: "Insulin , "Unit Dose Packaging" (E. R Squibb & Sons. Inc.). ' LEWIS S. BAER ■ 65 K St.. N.S., Washington, D.C. 20002 ' Phone (202) 628-7089 Date of Organization: 1968 Lewis S Baer, Writer/Director .RECENT SCKIPTS National Crime Informa- tion Center (FBI); Illegal Gambling (FBI); Corrosion (US Navy) in work; Folger Shake- speare Library in preparation, JOHN C. BANCROFT 5855 N. Sheridan Rd., Chicago, III. 60626 Phone: (312) ArJdmore 1-774/ RECENT SChilPTS Motion Pictures: ' Tropical Hardwood Logging' iClark Equipment/Pilot Productions); "More Power on the Ground (Allis-Chalmers); "Starcraft Camping Trailers (Starcraft/Pilot Productions); "Posturepedic Makes the Difference" (Sealy/Burt Munk); •Crawler Tractors" (International Harvester); •Fried Chicken for Tomorrow s Market' (Ban quel Frozen Foods/ Fred A. Niles). Slidefilms: f mous Schools); ''How Man Survived the Ice Age, Elizabeth the Queen, Marco Polo, Joan of Arc, The Day the Dinosaurs Died, Discov ery of the North Pole, Discovery of the South Pole, Columbus, The Shape of the World, etc.'^ (Shamus CuHhane/M.G. Productions "Leopold the See Through Crumbpicker " (Firebird Films); "The Foolish Frog ' (Firebird Films/Pete Seeger); •Golden People" (Mario Ghio/United Artists) Fllmstrips: '•In Govern. ment" (Visualscope. Inc /Xerox) CARL B. BLACK, Filmscripts & Storyboards 6 Priscilla Aldcn Rd., Provincetown, Mass. 02657 Phone: (617) 487-0322 RECENT SCRIPTS Motion Pictures: 'Opera- tional EMC'^, 'EMI Control Methods", '•lech- nical Aspects of EMI", "EMC Program Con sideralions" (US Navy). COE-PEACOCK, INC, 5807 Wicomico Avenue, Rockville, Mary- land 20852 Phone: (301) 881-2420 Lowry N. Coe, Jr , Partner, Writer Clifford L. Peacock. Parmer, Writer Donald A. Connolly. Writer Janice M. Long, oificer Manager RECENT SCRIPTS; "Wake Turbulence'. Can- We Have a Little Quiet. Please?' (f-ederal Aviation Administration); ''1972 Pontiac An- nouncement Show". 1972 Buick Announce- ment film 1972 Oldsmobile Announcement film, (GM Photographic); "Pollution In Per- spective' (GM Public Relations); "1970 NCAA All-Americans' (Tel-Ha Productions); "A Little Thing Like Security ', "Mapmakers of ths Army' (U.S. Army, Aberdeen Proving Ground); National Science Foundation series (Audio Productions); "Welcome to the IKS Service Center" "When the Mail Starts Roll- ing In', "This IS IDRS!". (Internal hevenue Service): "Lightning and Precipitation Static — Cause and Effects on Aircraft", (U.S. Navy); "GM Stockholders Meeting " (GM Public Rela- tions)- "Faces of a New Foundry". (GM Pho- tographic); "Live Wire Word". "Heart of the Engine" ••Opportunity in the Air" (GM Photo for United Deico); "Safe Operation of Tactical Vehicles" (US. Army/Huntsville); "Maryland Turkey-Trophy Bird", "Dog of the Chesa- peake' (Maryland Department of Natural Resources); "1972 Pontiac Product Review Training Program" (GM Photo); '•Marines in Mufti " (US Marine Corps); and many others DEAN COFFIN & ASSOCIATES 7261 Hollywood Blvd.. Hollywood. Calif. 90046 Phone: (213) 876-8975 Date of Organization: 1965 Dean Coffin, Executive Associate W. D. Coffin. Office Manager C, C, Alderson, Edit, Asso. Douglas Stewart, Edit. Asso. RECENT SCRIPTS Motion Pictures: "Tell It to Susan" (Montgomery Ward); The Con- servative" (Ralph Hall Productions); "Consul- tation ' (American Bar Asso) TV bEGMENT: ■"Breathless"" (Universal). NOVEL: "Under the Robe'^ (written on special grant, published by Whitmore). SCRIPTS UNLIMITED — JANE WARE DAVENPOi28 Phone: (213) 461-4561 Date of Organization: 1960 RECENT SCRIPTS Motion Pictures: "Tomor- row Is Now " (Faberge); "Aircrew Rescue i November/ December. 1971 67 WRITERS I (3) lU S. Nauyj: Hit bidck •. le Slory ' (Southern Pacitic Pipe- .^eln The Age o( Aqusnus' ((Fab. eigc ica Dragon' (Garrett Corp); 'Delta Report' (McDonnell Douglas/NASA): "This is LA County" (LA Couniyi. 'Rock and Roll With the Safely Patrol " (Al Higgins Prods/ AAA): "Strategic Survival in Nuclear Warfare ' (USAF): "Firebee Tn Service Film " (Tcledyne/ Ryan): ""AML Microwave System" (Theta Com). BRUCE HENRY Winter 3018 N. 62nd St.. Scottsdale. Ari- zona 8S2S1 Phone: (602) 949-1680 Summer; Victory Heights, Stone Lake Z, Wisconsin 54876 Phone: (715) 865 3227 RECENT SCRIPTS Motion Pictures: "Life from a Stranger" (Blood Services): ""The Other Fatheads Wheels"" (AAA Foundation); Mile High Christmas Tree"' (TV Special). ROBERT M. HERTZBERG 57 W. 75th St.. New York. N.Y. 10023 Phone:(212)873 3211 RECENT SCRIPTS Motion Pictures: The Freedom Years'" (Leisure Technology Corp): "The Other Side of Siberia, with Lowell Thomas'" (Capital Cities BroadcastinR Corp.); "The Untold Story" (Capital Cities Broadcast- ing Corp.): "A Going Place" (Dick Durrance Films/Salt Lake Valley Convention & Visitors Bureau). CHARLES E. HUSTON 7337 Beechwood Drive. Mentor. Ohio 44060 Phone: (216) 255-3189 Date of Organi/ation 1961 Charles E Huston, Writer Producer RECENT SCRIPTS Motion Pictures: '"Selling Westinghouse Air Conditioners"". "The Con- tinental". "Westinghouse Dehumidifiers"" (Westinghouse): "The New Sound of Power"' (Ford Motor Co.-Cinccralt): "FlllE Level Bombing Procedures', "Fill Crew Rescue Procedures' (General Dynamics). AARON A. KASTIN 28 Manley Terrace. Maplewood, N.J. 07040 Phone: (201) 7639444 Aaron A. Kastin. Writer ALEXANDER KLEIN & STAFF. WRITERS 521 West 112th St.. New York. NY. 10025 Phone: (212) AC 2-7634/(212) MO 3-7422 Alexander Klein & Stall, Writers RECENT SCRIPTS Motion Pictures: For AT&T Pfizer, Union Carbide, RediKilowatt, Paramount Pictures, Boys of America. Esso, General Electric. Metropolitan Life Insurance, DICK KLEVICKIS 447 Fullerton Pkwy,. Chicago, III. 60614 Phone:(312)528.1144 RECENT SCRIPTS Film Credits: The Two-Way Street" (Johnson Motors): "The Roadhan- dlers""" (Sears, Roebuck & Co.); "The Energy of the Future"" (Peoples Gas. Light & Coke); "The Up With People Singers Salute the Boy Scouts of America " (Chicago Area Council. Boy Scouts of America): "Now He Belongs to the Ages" (State of Illinois. Division of Parks and Memorials): "Room To Roam"' (State of Illinois, Dept. of Conservation): ■"The Chicago Fire'" (Chicago Historical So- ciety). DAN KLUGHERZ PRODUCTIONS 43-23 Golden Street. Flushing. N.Y. 11355 Phone: (212) 939-0055 Date of Organization: 1958 Dan Klughcrz, Producer, Director. Writer RECENT SCRIPTS Motion Picluret: Untitled film on the American Economy (US Infor- mation Agency); 'I Am A Man " (U S. Infor- mation Agency): ""American Samoa: Paradise Lost?"": ""A Piece of the Cake". "Marked for Failure"' (NET). BILL LANE-SCREENWRITER 275 La Follette Drive. Los Angeles. Cali- fornia 90042 Phone: (213) CL 7-4012 Date of Org/ini/ation: 1959 RECENT SCRIPTS: "TumblinR Primary Skills' (9 series) Parthenon Piclures/BFA); "Uti- derslandino You." "Transactional Analysis" (Harris Tucnman Productions); "USS Norton Sound— A Report"' (Scientific Management Associates). DONALD L. LAWRENCE 1504 Pfingsten Road. Glenvlew. III. 6002S Phone: (312) 729 6545 Date of Organi/nlion 1968 Services: Free lance writer, director. Pro ducer"s Producer FILMS BY EOMOND LEVY 229 E. 79th St.. New York. NY. 10071 Phone: (212) 988 1070 Date of Ori'.ini.'.ilion 1966 RECENT SCRIPTS Motion Pictures: '"Ashes to Ashes'". "Fatty (Searlel; ""Robert Townsend on Tour"" (Medium): ""Keys To Tomorrow" (US Navy); " Ihe Hidden Patient" iPfizer). DON LIVINGSTON 649 Mcadowbrook Avenue Orange. Calif. 9266/ Phone: (714) 637-4326 Date of Organization: 1966 Don Livingston, Writerdirector RECENT SCRIPTS: Series of U.S. Navy In. formation and Training Films Scripts (Clas- sified) thru John J. Hennessy Motion Pictures; U.S. Army Information Film Script thru G.E. in preparation, WILLIAM R. LUNOGREN P.O. Box 884. Washington. DC. 20U44 Phone: (202) 966-5834 Date of Ofgjnization; 1958 William R. Lundgren, Screenwriter RECENT SCRIPTS Motion Pictures: "Con. tinuum" (University of Maryland); "Where To?" (Allied Motion Pic Cenler/I BE W ): "Al cohol and the Automobile" (USAF SFP 1990) "Guard Mounting" (USMC MH 11087a,b,c) "Man's Reach " (NASA Langley Research Cen ter). SUMNER J. LYON 518-8th Street, Wilmette, III. 60091 Phone: (312) ALpine 6-1526 Date of Organization: 1961 Sumner J, Lyon, Film Writer-Consultant RECENT SCRIPTS Film Strips: North Ameri- can Van Lines 1971 Train ng Series — Cal Dunn Studios; Greyhound Terminal Employee Training Seres; "Brushing" and ""Flossing", PBP-Pilot Productions. Motion Pictures: "Bax ter Report " (Baxter Labs); "Cancer of the Ovary*" (American Cancer Society — Henry Ushijima Films): ""White Constructor"' (Cum- mins Engines — Price-Weber Associates). SCRIPTS BY LARRY B. MARKS 248 N. Hewlett Ave., Merrick. New York 11566 Phones: (516) FR 9-0804, (212) MU 8-7530 ext 56 (New York) RECENT SCRIPTS: "Eyes on Tomorrow" (The P. Lorillard Company); "The Emjeo Story" (The Berkshire Chemical Company); "'Road To Beauty" (The Florida Citrus Commission); "Malfunction" (Picatinny Arsenal); "Non Me- tallic Cartridge Case" (White Sands Proving Grounds); "Hickock Champions" (CSIen Edu- cational Films); "Track Record"" (Transogram Toy Company); "Across The Wide Water" (The Mormon Church of St, Louis): "The Tutelage of Nurse Corwin" (Winthorp Labor- atories); "A Bellows for the Spark" (The Bu- reau of Advertising); "Only The Black Keys'" (The Music Research Foundation); "'One Con- tribution" (The National Brotherhood Con- ference); "The Invisible Barricade"" (Winthrop Laboratories); "The Gift of Life" (Glenbrook Laboratories); "The Year of the President"" (Metro Goldwyn Mayer); "Story Without End "' (The National Brotherhood Conference); "The Sound of Rain" (National League for the Hard of Hearing); "You Gotta Breathe Man" (National Jewish Hospital of Denver); "Lon- don Adventure"' (British Overseas Airways Corporation). JEANETTE B, MARSH 1400 N. Lake Shore Drive. Chicago, III. 60610 Phone: (312) Michigan 2-3883 Date of Organization: 1960 Miss Jeanette B. M.irsh, Writer DOUGLAS C. McMULLEN 2241 Webster Drive. Schenectady. New York. 12309 Phone: (518) 393-8308 Date of OiK'inization: 1960 Douglas C McMullen, Writer RECENT SCRIPTS Motion Pictures: ""New Lev els of Productivity"" (IBM); "Foam" (New York Stale Firemen), CLAIRE BIRSH MERRILL 130 East End Avenue. New York. New York 10028 Phone: (212) BU 8-3480 RECENT SCRIPTS Videotape: "Opera With Joan Sutherland: The Barber of Seville: Lucia di Lammermoor" (General Telephone A Elec- tronics) Motion Picture: "Tclemedicine Every body Wins" (Massachusetts General Hospi- tal). LAWRENCE MOLLOT 36 West 6?nd St.. New York. NY. 10023 Phone: (212) ?45 5147 Lawrence Mollol, Writi.'i Diiector BRUCE MOODY 723 Old Stamford Road. New Canaan, Conn 06840 Phone: (203) 966-5347 Date of Organization: 1961 RECENT SCRIPTS Research and development of an educational film series on ecology (self sponsored). BERNARD MORRIS 12 Lake Road, Short Hills, N,J, 07078 Phone: (201) 376-3922 Bernard Morris, Producer, Writer RECENT SCRIPTS Dalton to Chicago" (Ot Pont): "Step to The Future ". "New York U lustrated ". "See (or Yourself " (NBC); "Gi American Dream Machine"" (NET). EDWARD R MURKLAND, Writing 11 Main Street. Box 38, New Milford, Conn, 06776 Phones: (203) EL 4-3301/5660 RECENT SCRIPTS Motion Pictures: "Bahai Flyin"' (Sales Communication. Inc./Bahai Minstry of Tourism); "Bars'" (United StatM Steel); "The World of HolsteinFnesian ". "To Better the Breed " (Bay State Film Produc tions/Holstein-Friesian Assoc): "Call It So perfinish" (Matt Farrell Productions/Hercules Inc ): "1972 Car Introduction Show" (Wild ing/Lincoln-Mercury Division of Ford). Slidefilms & Slide Presentations: "The Net work"". ""Directory Assistance Operator'" (Mi ael John Associates/A T & T); ""How To To Tomorrow"' (Michael John Assoc. /Pal ipating Annuity Life Insurance Co.); "Ai matic Operator"". ""Plant Technician"" (Mich-] ael John Assoc. /Western Union); "Quar Control". "American Youth Performs" (MicK ael John Assoc. /American Airlines); "Mar keting Meeting" (Wilding. Inc. /Lincoln Mer cury Division); "Managing The Famiiys Af fairs"' (Educational Direction. Inc.). NICK NICHOLSON 6222 Rex Drive. Dallas. Texas 75230 Phone: (214) EM 8-0903 Date of Organization: 1957 RECENT SCRIPTS Not Available EDDIE O'BRIEN— THE WRITER 67 Old Highway, Wilton, Conn. 06897 Phone: (203) 762-8400 Date of Organization: 1960 Eddie O'Brien, Writer-Director LOUIS ANTHONY PETRONIO 2104 Genessee St., Utica, N.Y, 13502 Phone: (315) 732-4535 Date of Organization: 1958 Louis A, Petronio. Writer SPENCER BOSTWICK"S PLANFILM. INC. 2015 Virginia Avenue, McLean. Va. 22101 Phone: (703) 536-6471 Date of Organization: 1958 Spencer Bostwick. Owner — Head. Script Production Storyboard Service, and Slidt Film Photography HENRY R, POSTER & ASSOCIATES South Farm Road. Port Washington. N.Y. 11050 Phone: (516) 883-3232 Date of Organization: 1961 Henry R. Poster. Writer. Director Joyce Keys Poster, R.N. Research RECENT PRODUCTIONS AND SPONSORS Credits: "Successful Driveway Selling"" (0* picto/Gulf Oil): ""Open Up New" (Riker/Com ing (ilass): "From Fiber . . , to Fabric to Fashion" (Deutch/Singer): "Stress Traliv ing Program" — eight films (Niagara/NYS Police); ""New Singer Sewing Course Pro gram"" (Depicto/Singer): "Meeting Leaders' Guide " (Depicto/GulT): '"Paragon Gift Collec tion" (S4H), '•ra Ml CARL PUGH 74 Washington Avenue at Miami Beach. Fla. 33139 Phone: (305) 672-3621 First Street RUTH L. RATNY 70 E. Walton St.. Chicago. III. 60611 Phone: (312) MO 4-5236 Ruth L. Ratny. Writer/Producer Date of Organization: 1965 m RECENT SCRIPTS: "Design Principles RevI*-] ited"' (Sears); "Snip N Stick" (Oiite); "UM cover Summer" (Seven Up); "The New M(i^| mont" (Maremont Automotive). LEON S. RHODES King Road. Bryn Athyn. Penn. 19009 Phone (215) Wilson 7-4044 Icon Rhodes. ScMptini.T. Direction RECENT SCRIPTS Motion Pictures: "Tall Stacks". US Air Pollution (Franklin Inst): "Pleasant Valley Tomorrow" (Conshohocken Planning Commission); "Ptanning's Promise" (Montgomery County Planning Commi "Pike Creek Valley, (Kendree and Shn Autogyro Company of America histori •< port. S. DAVID SCHER 305 East 86th Street. New York. New Yorti 10078 Phone: (717) 427-5472 t),iii' ot OiK-inization: 1966 s D.iviil S( licr. Writer RLCtNI SCRIPTS: "R 2 Copiers" (RemlngtO Rand/ Target Films); ' Tomlin Films); "Thickener M<-'l...nil iier ■ R 2 Copiers" (RemlngtonJ "This Is Airco " (Alrcoil keners" (Dorr Ollver/Clnfl 68 BUSINESS SCREENi I WILLIAM L. SIMON FILM SCRIPTS, INC. ' 2A0T/1 Eye St. N.W., Washington, D.C. 20037 Phone: (202) FEderal 3-7514 ' Date of Organization: 1958 I William L. Simon, Film Writer ■ New York Representative: William Morris Agency, Harry Ulland, 1350 Sixth Ave., New York, NY. Phone: (212) JU 6 5100 ECENT SCRIPTS Motion Pictures: "The losstble Dream" (Airlie Prods for Virgin Is- inds Tourist Bureau): "Its Your Turn". Wheels!" (Fairchild-Hiller Aerospace); "Reach ' Child Teach a Child" (Model Schools Div. f the DC Public School System): "Skies liver Washington: Capt. Dan" (Flight Plan ine Inc.); "Sea Change: The U.S. Navy for ne '1970s", "Tactical Support Center" (U.S. Javy)- "The l:E.D. Program (Naval Ordnance "ab ); "Marine Rifle Squad" (3 films), "First ,id for the Field Marine", "Career Planner nterview Techniques" (US. Marine Corps). .Ildeftlms: "Measuring Interference on Sub- narine VLF and Loran Receiving Systems". Submarine Shielding Installation Practices" Naval Underwater Systems Center). STANFORD SOBEL 103 Park Ave, New York, N.Y. 10017 Phone: (212) LE 2-1450 Date of Organization: 1947 liECENT SCRIPTS Motion Pictures: "Biophar- kiaceutics" (WarnerChilcott/Aegis); "Desali. lation" (Dept. of Interior): "Professional Ed- icalion" (Amer. Cancer Soc./Owen Murphy ■rod ); Dealer Training Series (Caltex/Visual- cope): "KD Can Do" (K. D. Mfg. Co./Aitken- ;ynett Co.): "Bronchial Dysfunction" (Warner- :hilcott/Univ. of Arizona): "Challenge" Armco Steel/Henry Strauss Assoc): "CoFos- omy" (Amer. Cancer Soc. /Wynne Eastman 'rod). Mufti-Media: "Fireworks" (Four Roses/ pontempo! Prod.): "Sunarama" Fram Automo. ive Corp.): "The Social Security Society" U.S. Dept of HEW, SSA). Slldefilm: "V.I. P." Xerox Corp./Visualscope). RAY SPERRY 2332 Manchester Avenue, Cardiff-by-lhe- Sea, Calif. 92007 Phone: (714) 753-7118 I Date of Organization: 1961 ' Ray T. Spcrry, Writer Tyler-S perry- Research iJECENT SCRIPTS: "C-5 Airplane — Ground )perations" (U.S. Air Force): "Helicopter iearch & Rescue — Sea Phase" (U.S. Navy); Base Level Materials Handling Systems" US. Air Force): "Newspapers: An Ever- i;hanging World" (Copley Productions): "1970 Highlights" (City of San Diego Copley Prods.). STARBECKER, INC. 9145 Sligo Creek Parkway, Silver Spring, Md. 20901 Phone: (301) 587-8648 E. N. Starbecker, President . M. A. Marlow, Researcher-Writer Mike Hanson. Writer Albert Shapiro. Researcher Writer ' Isabell Frank Executive Secretary RECENT SCRIPTS Motion Pictures: "Maybe iomorrow", starring Gene Kelly (Ed Lang •roductions and Adventures in Movement. Inc.): "The Full Circle" (AAA) Multimedia show 'or Annual Convention in Americana Hotel): 'Jassette Series: "Is a Career in the Health 'services for You?". "Is a Career in the Ma- |:hining Occupations for You? '. "Is a Career In Radio and Television for You?". "Is a i;areer in the Service Industries for You?", I'ls a Career in Government for You?" (Coun. Iielor Films. Inc. /Ralph Looatin Productions); .'Closed System Injection" (Wyeth Labora- ories): "Decision for Tomorrow" (Argonne National Laboratories); "Take Two From the pea" (Universal Commercial-Industrial Films) GENE STARBECKER FILM BUILDER I 475 Fifth Avenue, New York. N.Y. 10017 Phone: (212) MU 3-1093 j Gene Starbecker, Writer, Director Steve Stelean, Researcher, Writer ' Albrt Shapiro, Researcher, Writer DECENT SCRIPTS Motion Pictures: "The Wet Set" (Universal Pictures-selected short); "Air 'ollution — Controlling Sulfur Oxide by the Ory Limestone Process" (Environmental Pro- lection Agency); "You Hardly Know it's Hap 'jening' (On occupational hearing loss! (Tar l{et Market Productions); "It's that Time of Vear Again ' (How to walk on ice and snowl 'MPO/U.S. Post Office); "Deep Sea Drilling I'roject" [Gold Camera Award winner — US. Industrial Film Festical) (National Science '-oundation); "A Real and Present Danger" I Retired Officer's Association); "The Voice of he Consumer" (Office of Consumer Affairs/ l^alph Lopatin Productions): "Operation Plow- share" (Atomic Energy Commission), [a 1971 Inultimedia exhibit — U.S. Pavilion, Geneva, )3witzerland]. ROBERT STRICKLAND 219 Mattson Avenue, Los Galos, California 95030 Phone: (408) 374 1407 RECENT SCRIPTS Motion Pictures: "Do Your Own Thing" "People — People" iSanta Clara County (Calif.) Office of Educaliont; "Bio- satellite Summary Report" (NASA Ames Re- search Center); "The Cost Picture" (Lockheed Management Association); "Taking The Night Away From Charlie" (Lockheed fi^issiles and Space Company). PETER J. STUPKA 6980 Maple Street, N.W., Washington, DC. 20012 Phone: (202) RAndolph 3-6427 Date of Organization: 1945 JOHN SUMOCK 19541 S. Poplar, Mokena, III. 60448 Phone: (312) 479-9865 R. H. SUTHERLAND P.O. Box 361. Hampton Bays, N.Y. 11946 Phone: (516) 728-4170 DON SWEET 3402-153rd Street, Flushing, N.Y. 11354 Phone: (212) 463-9095 Date or Organization: 1963 RECENT SCRIPTS Motion Pictures: '"For Your Information" (Howmet Corp/Fred A. Niles Corp.); '"Retake" and ""Town Meeting"" (Travel- ers Insurance/Fred A. Niles Corp.); ""The Sec- ond Look — for Profits"" (Texaco/Charles Hans Film Productions). Sound Slide Films: Series of five, vertical market, microcomputer pres. entations (Olivetti/Graph c Options); Series of eleven training presentations (Quality Bak- ers of America/Salesmakers). Multi-Screen Presentation; "'Common Needs, Uncommon Challenge" (Prudential Insurance/Fred A Niles Corp ). Training & Sales Meetings: Men nen/Jack Morton Productions: General Mo- tors Acceptance Corp./Salesmakers; Mobil/ Salesmakers; Shell/Salesmakers. JOHN TATGE 322 East 34th St., New York. N.Y. 10016 Phone: (212) LE 2-3697 Washington Office: Felton Studio. 2389 Lewis Avenue, Rockville, Maryland Phone: 301-770-0440 HOWARD TURNER 57 West 75th Street. New York. N.Y. 10023 Phone: (212) 873-3211 RECENT SCRIPTS Multi-Media: (Film & printed educational materials): "Islamic Heritage Program" (Continuing). Graham Associates Inc./Esso Standard Libya. Filmstrips: Con sumer Education Series (4 parts). Guidance Associates of Pleasantville, New York, Inc DICK UPTON CREATIVE SERVICES 418 S. 4th Avenue, Libertyville, III. 60048 Phone: (312) 362-0174 Date of Organization: 1960 WEBSTER J. VAN DE MARK 502 Linden Place, Cranford, N.J. 07016 Phone: (201) 276-9649 Date of Organization: 1952 W J, Van De Mark. Writer-Director BENJAMIN S. WALKER 11317 Marcliff Road, Rockville, Md. 20852 Phone: (301) 493-5656 RECENT SCRIPTS Motion Pictures: "Service Damage in Bearings"" (2 films); ""Shipboard Noise Measurement" (US, Navy); ""Value Analysis" (Postal Service Management In- stitute); "Columbia" (written and produced for the Rouse Corp.); "CPIA", "The Prosthetic Arm ". and "Arctic SEV Program" (Johns Hop- kins Applied Pfiysics Lab.). HUGH WHITTINGTON 1312 18th St., N.W., Washington, D.C. 20036 Phone: (202) 223-6969 Date of Organization: 1962 RECENT SCRIPTS Motion Pictures: "In So Many Words"' (U.S. Atomic Energy Commis- sion); "Containerization"" (US Post Office); "Ammi Lift Dock" (U.S. Navy); "Monitoring" (USAECExhibits); '"Security" (USAEC-Secur- ity). GEORGE E. WOLF 18 West 45th St., New York. N.Y. 10036 Phone: (212) YU 6-5707 (516) HU 2-9173 Date of Organization: 1948 George E. Wolf, Writer Director RECENT SCRIPTS Motion Pictures: "Aircraft Ground Safety Training" (General Electric); ""The Symbol of Hope" (Multiple Sclerosis Service Organization of New Jersey, Inc.). Filmstrips: "St. Athanasius", "St. Gregory of Nazianzus" (Greek Orthodox Church); "Bene- dictine D. O. M.'" (Visuals Unlimited — Julius Wile) Director: Motion Pictures — ""Cancer And The Law of Work" (Walter Oberman); A segment of "The Henry Klinger Story" (The Great Neck Community Theatre, Inc. and C. B. S). CURED BUSINESS FILM HEADACHES ^_^^^^ M F I LM SERVICING ^COMPLETE TV FILM EXPEDITING AMOTION PICTURE SERVICING 8rim CARTRIDCINC FILM STRIPS CUT, CANNED PACKAGED. VACUUMATE FiiM protective treatment LASTING PROTECTION Against OIL .WATER-WEAR-CLIMATE SCRATCHES- FINGER MARKS NO-EN GIVES TROUBLE-FREE PROJECTION TO LOOP AND CARTRIDGE LOADED FILMS. NO-EN INSURES SMOOTH, UNINTERRUPTED SHOWINGS AND EXTENDS THE LIFE OF THE PRINTS. For information, write or call VACUUMATE CORPORATION 207 West 25th St., New York, N.Y. 10001 Offices throughout U.S. and Can. ^~~" CRAIG STEWART 931 Darlington Lane. Crystal 60014 Phone: (815) 459-2278 Date or Organization: 1968 Craig Stewart, Writer Lake, III. "Good Morning, Pilot Productions" If part of your job is to get film projects going, then calling Pilot is a great way to start your (jay. Because our job is to help you (do yours. With complete film prociuction an(d service facilities, and a permanent staff which inclu(jes writers, photographers, directors, and account executives. For 30 years people with film projects like yours have been calling Pilot. And for 30 years we've been up bright and early to answer the phone. ^A^PILOT PRODUCTIONS INC. ^ff'l 1819-1823 RIDGE AVENUE • EVANSTON, ILLINOIS 60201 312 328-3700 November 'December, 1971 69 CAMERA SALES CENTER CORP., 625 West 54th Street, New York, N.Y. 10019 Gentlemen: I am interested in Name. Firm. . Street . City State Zip Trades accepted! Satisfaction guaranteed or money back within 10 days! L Editing Cqu.pment Editmi- Table 30i6a. BackRack. Well & Drawer, New 159.50 Editing Bins, iiner & Pin Rack on Casters, New 49.50 Editing Chair Upholstered 22"-28" Casters, New 36.50 UL-20S Moviola, Used 1800.00 SSmrn or 16rnm Sound Head w/Arms, New 616.00 35mm or 16mm Picture Head w/Arms, New 1078.00 1 Gang 16 Neumade Synchronizer, New . . . 145.00 1 Gang 16 or 35 Synchronizer, New 82.50 2 Gang 16 Moviola Synchronizer. New ... 115.50 2 Gang 35 Moviola Synchronizer, New . 99.50 4 Gang 16 CSC Synchronizer, New 153.00 4 Gang 16 Moviola Synchronizer, Used . . 129 50 4 Gang 16 Neumade Synchronizer, Used . . 159.50 4 Gang 16 or 35 Moviola Synchronizer, New 179.50 6 Gang 16mm Moviola Synchronizer, New . 243.00 2-16 2-35 Moviola Combination Synchro- nizer, New 243.50 16mm R 3 Splicer, New 35.95 16 or 35 Rivas Straight Cut Splicer, New 137.50 16 or 35 Rivas Diagonal Cut Splicer. New 149.00 16mm Straight & Diagonal Guillotine Splicer. New 124.50 16mm Straight Guillotine Splicer, Used . . 89.95 Maier Hancock 8 16 Hot Splicer, New 234.00 Maier Hancock 16 35 Hot Splicer. New . 326.00 Dazor Bench Lamp w tubes. Used 22.50 CSC Rewinds, Long Shaft, Spacers, Clamps, New pr. 79.90 CSC Solid Slate Amplifier, New 57.75 Moviola Solid State Amplifier, New 75.90 A complete Stock Of Editing Supplies in Stock at All Times. Cameras Mitchell Standard Camera — Complete with I Each — 25mm. 32mm, 35mm, 40mm. 50mm, 75mm Cooke Lenses (2) 1000' Magazines, Viewfinder w Brackei Matte Boi, Camera Case, Magazine Case, Ac- cessory Case, All Lenses Matched with Follow Focus Rings, Completely Over- hauled, Used 4100.00 Am 35 MB— , Used 1995.00 Mitchell NC— With 35mm. 40mm 50mm. 75mm, Cookes AC Motor 2-lOOOFt. Maga- zines, Cases, Used 2995.00 Canon Scoopic— With (2) Batteries, Charger S Case, Used 795.00 Cine Special 1 Fl. 9 KA Lens Magazine, Used 199.95 Am Bl — 12-120 Zoom— With Universal Mo- tor, Magazine. Matte Box. Battery, Cable, And Case, Used 6200 00 Eclair NPR 2 Magazine — Constant Speed Motor. Cradle And Case. Used 3995 00 Eyemo Rellci « 24, 35. 50. 75mm Ane- enieui lenses, Useo 1650. uu Accessories for BL — 400ft. Magazine, Used 349.50 Case For 3-400' Magazine, Used 24.50 1200 Ft. Magazine & Case. Used 627.00 110 Volt Sync. Dom Motor, Used 434.00 Batteries, Used 1 79.00 25-250 25-250 New 25-250 New 20-120 12-120 New 100mm 254mm 75mm 75mm 25mm 35mm 25mm 50mm Lenses Angenleux Lenses, New Angenieux Lenses Arri. Mt. Fitted, Angenieux Lenses l)-35 Mount Fitted, Angenieux Lenses, New Angenieux Lenses "C" Mount, F 2 Xenon Arri. Mount. Used . . . F4.5 Wollensak Mitchell Mt., Used F2.3 Cooke Mitchell Mt., Used .. F F2.3 Cooke Arri Mt., Used , . F1.5 Switar Bolex Rx. Mt., Used . F2 Xenon Am. Mt.. Used F2 Kinoptic Arri. Mt., Used ... Fl.5 Angenieux "C" Mount. Used 2100.00 2195.00 2210.00 4462.50 828.75 299.50 89.50 99.50 295.00 115.00 160.00 185.00 139.50 Lens Accessories And Supports CSC Am. Cradle Support lor 25 250 Zoom, New 245.00 Scissor Support for 25/250 Zoom, New , 120.00 Scissor Support for 9.5 95 Zoom, New 140.00 Scissor Support lor 24 240, New 140.00 40-400 Extender for 25-250 Zoom, New 135.00 50-500 Extender for 25-250 Zoom, New . 135.00 Tripods And Heads Amflex 35 Tripod and Friction Head, Demo 223.50 Pro. Jr. Friction Head, New 54.60 Pro. Jr. Standard Legs or Baby, New .... 66.95 Worrall Geared Head & Case, New 2299.00 Worrall Geared Head, Used 1695 00 Geared Wedge, New 269 '." Adjustable Wedge, New 166 Mitchell Baby Legs, New 125 i Triangle with Clamps, New 36 bu Pro. Jr Hi Hat, New 27 00 Mitchell Hi Hal, New 38 25 Miller Hi Hat, New 29.95 Lights and Stands 9 Ft. Pic Stands, New 17.50 Colortran Mini 6-LQM 6A, New 42.00 Colortran Mini 10 LQM lOA, New 45.00 Colortran Mini Pro. New 39 60 Colortran Dual 650 LQK 6 0¥, New 29.00 Colortran Dual 1000 LQK 10 DY, New . 36 50 Colortian Multi 10 LQF 10, New 64.00 Colortran Dual 1000 Screw Base LQK.'IOOM, New 29.00 Lowell Link Stand, New 38 50 Lowell Link Poles, New 18.00 Lowell Quartz D, New 5100 NO LAMPS INCLUDED WITH LIGHTS Hundreds of additional items available at huge savings — write, wire or phone lor quotations I satistaction guaranteed or money relunded within 10 days ol purchase / add sales tax where applicable — shipping charges additional I all equipment subject to prior sale I trades accepted. ^MPTE W5 1-^^^- CAMERA SALES CENTER CORP SALES AFFILIATE OF CAMERA SERVICE CENTER, INcl 625 West 54th Street • New York 10019 • 212 PL 7-090^' 70 BUSINESS SCREEll Geographical Index to Producers A Reference Listing of Established Business and Television Film/Tape Producers In the United States, and Canada 'EW ENGLAND STATES jonnecticut, Massachusetts. Vermont [IIDDLE ATLANTIC STATES etropolitan New York ew York State. New Jersey. District of Columbia aryland, Virginia. Pennsylvania OUTHEASTERN REGION abama, Florida. Georgia entucky, Louisiana. North Carolina, Tennessee 74-75 75-84 84-86 86-89 89-90 90-91 EAST CENTRAL STATES Michigan, Ohio, Indiana 91-92 Metropolitan Chicago, Illinois 92-95 WEST CENTRAL STATES Kansas, Minnesota, Missouri 95-97 Nebraska, North Dakota, Wisconsin 97 SOUTHWESTERN STATES Arizona, Texas, Colorado 97-100 PACIFIC WEST COAST California 100-104 Metropolitan Los Angeles 101-104 PACIFIC NORTHWEST AND HAWAII Oregon, Washington, Hawaii 104-105 CANADA 105 Alphabetical Index to Producers :ademy Film Productions, Inc. 92 :ademy-McLarty Productions inc 84 ;i Productions 75 Jfilm Producers, Inc 75 jmaster, Inc 75 igis Productions, Inc 75 Fl-Atelier Films. Inc 76 jincourt Productions Ltd 105 bert, Marvin /Motion Media Film 104 legro Film Production Inc 76 tschul, Gilbert. Productions nc 92 Tierican Film Productions. Inc. 76 nderson, Mark. Films 95 ilmated Productions Inc 76 nimatic Productions Ltd 76 nimation Arts Associates Inc. 87 limators. The 88 rden, Hal Mark. & Company 76 rzt Productons. Inc 76 ssociated Film Consultants Inc. 76 Mantis Productions Inc 100 udio Productions 76 tidio Visual Productions 85 udio Visual Productions. Inc. 76 -V Corporation 98 VC-TV Productions Inc. 76 von Productions Inc. 77 iztec Film Productions 97 I jailey, Lem. Productions 101 larbre Productions Inc 99 arton Film Company 89 Barton. Peter J. Productions 89 Bay State Film Productions Inc. 74 Beacon Features, Inc 74 Bear Films, Inc 77 Becker, Marvin, Film-Maker 100 Benchmark Films, Inc 77 Berry Production Service 77 Betzer Productions Inc 93 BFA Educational Media 101 BNA Films 86 Bravura Films 101 Bray Studios, Inc 77 Brill, Richard G.. Productions . 85 Bruner Productions 85 Businessfilm International Inc. 74 Calvin Communications Inc 96 Cameron Film Production Co. . 104 Campbell Films 75 Campus Film Productions Inc 77 Canawest/ Master Films Ltd. 105 Cantwell, Alexander, Assoc 77 Canyon Films. Inc 97 Carm-Lar Productions 101 Cascade Pictures of Calif 101 Gate & McGlone Films 101 Cavalcade Productions Inc 95 Center for Communications. Inc. 74 Center for Mass Communication of Columbia University Press 77 Centron Corporation Inc 95 Century Studios. Inc 98 Century Studios Film Production 90 Channel Films. Inc 77 Chapman /Splittler Inc. 97 Charlie/ Papa Productions, Inc. 86 Chartmakers. The, Inc 77 Chenoweth, R. B., Films 101 Chetwynd Films Ltd 105 Chisholm. Jack, Film Prod. Ltd. ..105 Cinecraft Incorporated 92 Cinegraphis Incorporated 92 Cinema 65. Inc 77 Cinemakers Inc 77 Cine-Mark 93 Cinematography by Richard Winter 89 Cinematronics, Inc 89 Cine'-Pic Hawaii 105 Circle Productions Inc 100 City Film Productions 77 Classroom World Productions .... 90 Coffin & Co., Inc 104 Coleman /Meyer, Inc 77 Coleman Productions Inc 77 Colonial Films Inc 90 Commonwealth Films, Inc 87 Communications 21 89 Communications Group West 101 Communico 96 Communicators. Inc. The 74 Comtact Corporations 78 Confluence Films Inc 96 Contact! Business Communications 93 Contempo! Productions Inc 78 Continental Film Production Corp. 91 Copley Productions 104 Cornell Visual Aids Company 87 Corporate Productions 101 Countryman-Klang. Inc 96 Craven. Thomas. Film Corp. 78 Crawley Films Limited 105 ovember/December. 1971 71 Creative Arts Studio, Inc. 86 Creative Consultants 89 Creative Film Group, The 99 Creative Productions Inc. 85 Crest Productions, Inc. 74 Curtis, Cally Co. , 102 Custom Films Inc. 74 D 4 Film Studios Inc. 75 D'Amaylar Productions Inc. 78 Dash, Harold. Associates Inc. 93 Da Silva. Raul. Motion Pictures 78 Data/Film .101 Day, Gordon M., Inc 78 Dekko Film Production Inc. 75 De LaVarre, Andre, Film Prod. 85 Depicto Films Corp 78 DFI Communications Inc 78 Dimension Films 101 Ditzel, William. Productions 92 Dolphin Productions Inc. 78 Donati & Friends, Inc. 78 Donovan, Kelvin, Films 74 Douglas, Neil, Productions 91 Dunn, Gal, Studios, Inc. 93 Duo Productions Inc 78 Dura Sell Corporation, The 78 Edson, Franz, Incorporated 78 Educational Services, Inc 98 Elms, Charles, Production Inc. 78 Empire Photosound Incorporated 96 Envision Corp 75 Faber, Marshall L., Productions 99 Fairbanks, Jerry Prod, of Calif. 101 Fannon & Osmond Inc. 78 Federal Film Productions 86 Fell, Edward, Productions 92 Fenw/ick, Milner, Inc 86 Filmack Studios 93 Filmart Communications 79 Filmaker's Inc., The 91 Film Collaborative Inc 78 Film Communicators 101 Film Enterprises, Inc. 79 Filmfair Communications 101 Filmfair, Inc 79 Film House, The 85 Film Makers, Inc 99 Film Works, The 100 Films Five, Inc . 79 Films for Industry Inc 100 Fine Arts Films Inc. 101 Finley, Stuart, Inc. 87 Fiore Films 85 Fire Escape Limited 93 Fisher Yates Communications 85 Flagg Films Inc. 102 FM Motion Picture Service 102 Fordel Films Inc. 79 Foster Films Inc. 75 Foster Films, Inc. 89 Four Winds Films Inc. 79 FPS Productions Inc. 79 Frechette Films 87 Fried, Si, Productions Inc. 79 Frost Productions Inc. 86 Furman Films 100 FWB & Associates Inc. 79 Gemini Films Inc. 79 Gittleman Film Associates Inc. 79 G N Productions Inc. 102 GoessI & Associates 93 Goldberger, Edward H., Production 96 Goldsholl, Morton, Design Associates. Inc. 95 Goodway Films 89 Gordon/Glyn Productions . 79 Gotham Film Production Inc. 79 Graphic Films Corporation 102 Graphics-West 104 Gray. Mike. Associates 93 Greaves. William, Production Inc. 79 Guggenheim Production Inc. 86 Guidance Associates of Pleasantville, New York Hallmark Film Productions Handy, Jam, Organization Inc. Hankinson Studio, Inc. HannaBarbera Productions Hardcastle Films HarrisTuchman Production Inc. Hartley Productions Inc. Harvest Films, Inc Haycox Photoramic, Inc. Heath, Robert P. Productions Inc. Hennessy, John H., Motion Pictures Henning & Cheadle, Inc. . Here & Now, Inc Hess, Dan. Productions Hicks. Robert Bruce. & Assoc. Hollywood Animators Horn/Grinder Productions. Inc. Hotchkiss, Tom, Productions Hutchinson, John, Film Prod. 79 98 91 80 102 97 102 80 80 87 80 102 91 80 80 95 102 80 102 91 Imagination, Incorporated 100 Inter Com 87 Jacoby/ Storm Productions Jamieson Film Company 74 98 Note: Boldface listings on this page indicate producer advertising on other pages of this issue. See index to adver- tisers on page 118. Jefferson Productions John, Michael, Assoc. Inc. Johnston, Hugh & Suzanne, Inc Joshua Tree Productions Inc. JPI Denver Kaleido-6 Productions Karas, Jonathan, & Assoc. Kartemquin Films Ltd. . Katz, Max, Productions Inc. Kayfetz. Victor, Productions Inc. Keach. Stacy. Productions Keitz & Herndon Inc. Kellock Productions Inc. Kepner-Tregoe, Inc. King Screen Productions Kirn, Hal, Associates Kirschner, William M., & Co. Inc. Kirt Films International Ltd. Klein. Walter J., Company Ltd. Kluge Film Production Inc. Klugherz. Dan, Productions Lance Studios Landis/Wolf Inc Lane, Don. Pictures Inc. Lang, Edward R., Productions La Rue Films Inc. Lasky Film Productions Inc. Latent Image. The Laurence Associates. Inc. Le Roy Motion Picture Production Studios Lesser. J. K., Productions Lester. Gene. Productions Lewis Motion Picture Enterprises Library Filmstrip Center Lieb, Jack, Productions Lilly. Low, Films/West. Inc. Lloyd, Harvey, Productions Lodge, Arthur. Productions Logay. Don. Productions Lopatin. Ralph. Productions Inc Love. James. Productions Inc. Low & Associates Inc. Lyceum Productions nc. I 8< 7 8( 8' 10 9 9 10 10 8 9 8 9 9 8 "If I' Madison. Larry, Productions • Inc. £ Mann, Monty, Productions S Marathon International Prod. Inc E Marsh Film Enterprises ? Matthews, William W, & Company i Mattco Associates, Inc. ? Maysles Films Inc. i McGovern, Jim, & Associates ? MCI Video/ Film Productions Inc. f Media Productions f Medion Incorporated IC Melandrea. Inc. i Mercury Newsfilm i Metromedia Producers Corp. I RiiciNrcc crePFJ Meyer, Robert J., Productions 105 MFC Films Production 98 Midlash, Arnie & the Group 95 Miller, Forney, Film Associates 88 Minifilms Productions 89 Mirabello Enterprises, Inc. 88 Mode-Art Pictures, Inc. 88 Mokin, Arthur, Production Inc. 82 Morgan, J. C. Film Productions 100 Monumental Film & Recordings Inc 87 Morrow, Bill 95 Moss Communications, Inc. 82 Motion Picture Centre Limited 105 Motion Picture Service Co. 100 Moynihan Associates, Inc. 97 MPO Productions, Inc. 81 MRC Films Inc. 81 Multimedia, Incorporated 96 Multi Media Productions Munk, Burt. Productions Inc. 94 Murphy. Owen, Productions Inc. 82 Muyskens/ Madison, Inc 82 National Television News Inc. 91 NFL Films Inc 82 Nicholson-Muir Productions Inc 82 Niles. Fred A., Communications Centers, Inc. 94 Nolan, Roy, Productions 100 North Star Production Inc 96 Northern Films 105 Nowak, Amram, Associates, Inc. 82 Noyes, William, Films 74 Northwestern Incorporated Motion Pictures & Recordings 104 O'Connor, Walter, Company 88 Omega Productions Inc 97 Omnicom Corp 91 I Panel Film Productions Inc 82 Paragon Productions 87 Parke-Randall Productions 97 •Parry. Lew, Film Product'on Ltd 105 Parthenon Pictures 102 Pearson, Lloyd. Associates, Inc. 74 • Peckham Productions Inc 82 People Reaching Productions 94 Peters, H. G., & Co 88 Phillips, Stan, & Assoc 99 [Piccadilly Films Inter'l Co. Ltd. 98 Picture House 85 Pilot Productions Inc 94 Playhouse Pictures 103 Provence Productions Inc. Purpose Film Center Quald, David. Productions Inc. 90 103 85 Plus Two Productions Ltd. ' Portafilms, Inc 1 Price Filmakers I Price, John, M., Films Inc. ; Price-Weber Associates, Inc. ' Producers Group Ltd., The ; Producers Row, Inc I Production House, Inc Production Thirteen 82 92 103 88 90 94 82 99 . 92 Ragsdale, Carl, Associates. Ltd. 82 Ravitz, Lawrence, Associates, Inc 82 Reeder Productions Inc 91 Reela Films Inc 89 Reid Ray Films 96 Richie, Robert Yarnall 82 Riviera Productions 103 RMA, Inc 82 Rocket Pictures, Inc 103 Rockett, F. K., Productions Inc. .103 Rose-Magwood Productions, Inc 83 Rourke, Jack, Productions 103 Saco, Ken, Associates, Inc 83 S A Films Inc 86 Sande, Robert, Productions Inc. 103 Sandy. Bill Company, Inc. 91 Sanderson-Times Mirror 99 Schulman. Samuel L., Prod. 86 Scope Productions 104 Scope Productions Inc 89 Screen Presentations Inc 86 SeaMoor Productions 83 Secondari, John H., Productions . 83 Seymour. Jim, Associates 98 Show Associates, Inc 83 Shuler Productions 98 Silvermine Films 83 Skyline Films Inc 83 Sloan Film Productions 98 Sloane, Bart, Films 88 Smith. Walter Harrison. Prod 74 Snazelle Films 100 Snyder, Bill, Films 97 Solo Productions Inc 83 Spenfilm Corporation 99 Sportlite Films 94 Spottswood Studios 90 Steeg, Ted, Productions, Inc. 83 Stiber, Sidney J., Productions, Inc 83 Note: Boldface listings on this page indicate producer advertising on other pages of this issue. See index to adver- tisers on page 1 18. Stokes, Bill, Associates, Inc. 98 Strauss. Henry, Associates 83 Summit Films, Inc. 100 Super 8mm Productions 103 Sutherland Learning Assoc 103 Swain, Hack, Productions Inc. 89 Swanson Productions, Inc. 97 Swartwout Film Productions 97 Target Film Productions Inc. 83 Target Market Productions Inc. 83 Tech Films Corporation 75 Tel-Air Interests, Inc 90 Telecine Film Studios Inc 94 Tele-Color Productions Inc. 87 Telemation Productions Inc. 95 Tel-Ra Productions 89 Tele-Tape Productions 83 Tele-Video Productions Inc 100 Telle Studios/Telic Inc 83 Thomas, Bob, Productions 86 Tilton, Roger, Films Inc 104 Tomlin Film Productions, Inc. 84 TR Productions Inc. 75 Training Films Inc 86 Trio Productions Inc 84 Unit One Film Productions Inc. 84 Universal Commercial/ Industrial Films 103 University Films Inc 84 Urie, John, & Associates 103 Ushijima, Henry, Films Inc. 95 Van Praag Productions Inc. 84 Van Valkenburg, George, Prod. . 103 Vavin, Inc 84 Viafilm Ltd 84 Video Films Incorporated 91 Vidicom-8 Information Services 103 Vision Associates Inc 84 Visual Interpretation Assistance 104 Visual Methods Inc 92 Visual Presentations Inc 99 Visual Projects Ltd 85 Visualscope Inc 84 Visuals Unlimited 103 Wade, Roger. Productions Inc. 84 Warner. Jerry, & Associates 104 Warner, Robert, Productions 84 Western Film Limited 105 Westport Communications Group Inc. 74 Wexler Film Productions 104 Wilding Inc 92 Willard Productions 90 Winik Films Productions inc. . 84 Wombat Productions Inc. 85 World Wide Video Associates Inc 85 Wynne Award Films 99 Zapel Studios, Inc. 95 Zweibel, Seymour, Productions Inc 84 November December, 1971 73 CONNECTICUT BUSINESSFILM INTERNATIONAL. INC. 21 Chirle* SI. We»tporl, Conn. 06880 Khon«: (203) 227 5b44 Dale ol Orndiiiialion 196/ Julian P PadowiCi. President Services: 8mm. 16mm & Jbmm motion pic- tures, sound filmstnps, slides: Specialiiinj! in educational, (und raising, moliuation and sales lilms Facilities: Full production capa- bility including sound stage on Pfefrj,"*- __„ RECENT PRODUCTIONS AND SPONSORS Motion Pictures: -Policeman", "Fircdghter . •The People Shop ". THE COMMUNICATORS, INC. Pomfret Center, Conn. 06259 Phone: (203) 928-7766 Donald J. Ryan. President/Chairman ol the Board _ Nerval F. Smith. Vice President of Opera 'ions ..... James S. Morse, Vice President of Market- ing Carleton Bearse, Vice President o( Motion Pictures J . _ Services: Complete audio visual production services for business, industry and education, including motion picture, film strip and sound slide productions. Scripting; design, illustra- tion and technical art. still, motion and m- strumentalion photography: hot press, hand lettering, titling and offset printing; sound recording, engineering, scoring and high speed reel and cassette duping; strip and slide mastering. Facilities: Studios, offices and complete in house facilities and equip- ment tor the services offered above. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: ■Fastatemenls; (1917) ; •■CMG-2 Gun"; "The Proof ol the Pudding ; "Building Systems for Maior Postal Facili- ties": "Mail Handling Systems for Maior Postal Facilities"; "Fireater"; "Automatic Gaging"; "The Big Difference", Sound Film- strips: "Edgar The Eagle"; "Time for a Change"; "Basic Inspection Methods"; "Crossroads ol New England": "From Foot Power to Horsepower"; "Turquoise Sales Presentation": "The CP 32A Aerospace Com- puter"; "The Drafting Market." Series of 16 Filmstnps; "People & Events in American History' , "Highlights of History". "Wonders of filature". CREST PRODUCTIONS, INC. 34 Pinecrest Drive, Ridgefield, Conn. 06877 Phone: (203) 438-6430 Date or Organization: 1956 John Savage, President Services: Complete motion picture services from script to screen. RECENT PRODUCTIONS AND SPONSORS: "Too Much For Your Money" (Eurailpass): "Women's Lib French Style" (Champagne Producers of France): "Nigeria. Its Art & Its People " (Mobil Oil Corporation): "Surprising South Dakota" (State of South Dakota) CUSTOM FILMS INC. 11 Cob Drive. Westport, Conn. 06880 Phone: (203) 226-0300 Date of Incorporation; 1963 Lester S. Becker. President Services: 16mm and 35mm motion pictures for business, industry, sports. Special serv- ices for auto racing and competition sports. Facilities: Complete editorial facilities and production equipment for location photog- raphy with multiple crews, including lights. cameras and sound recorders for all work. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Peacekeepers at Indianap- olis" (General Electric Co.); "Disc Brake Service. The Raybestos Way" (Raybestos/ Manhattan); "The Southern 500'. "The Day tone 500". "The Rebel 400". "The National 500" (ABCs Wide World ol Sports): '"Rem- ington Stay-Warm" (Remington Housewares); Production services for (UNICEF). KEVIN DONOVAN FILMS 44 Treat Road, Glastonbury, Connecticut 06033 Phone: (203) 633-9331 Date of Organization; 1953 Branch: 101 West 57th St.. New York, NY 10019 Phone: (212) 246 4287 Kevin Donovan. Owner Sidney Berry. Eiecutive Producer H Difdilian. Lab Coordinator Georne McMillin. Writer Services: TV Spots. Motion pictures, slides. Iilmilrips and still photography. Public re lations advertising, industrial, medical. Fa- cilities: Arriflen Cameras (Model S & BL) Nagra, Magnasvnc sound equipment, studio and portable lighting, editing equipment RECENT PRODUCTIONS AfTo SPONSORS Mellon Pictures: "Sounds of Silence" (Amer- ican School For The Deaf); "River Research Study " (Connecticut Yankea Atomic): "All In A Day" (Manchester Hospital): "Northfleld Ml Pumped SIroage Station" (Northeast Utilities Service Co.): "North Anna Nuclear Station " (Stone & Webster Engineering Corp.). JACOBV/STORM PRODUCTIONS 101 East State St.. Westport, Conn. 06880 Phone: (203) 227-2220 Date of Org,iniz.ition: 19b!} Frank O. Jacoby, President Dons Storm. Vice President Services: Complete creative motion picture and sound filmstnp services — from the idea to the finished film. Have filmed in 40 coun- tries for industry and government. Specialists in industrial, documentary, educational, sales promotion films and filmstnps. Facilities; Arnflex cameras. Nagra and Uher recorders, full lighting equipment, sound transfer gear, six-plate Steenbeck editing. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Unfinished Story" (Associ- ation For the Study of Abortion): "Through The Mill' (Burlington industries); "Wherever You (io " (Warnaco Corporation); "Day After Tomorrow" (Presbyterian Church). Slidefilms: "Letters From A Kibbutz " (Jewish Agency). WILLIAM NOYES/FILMS 371 Greens Farms Road, Westport, Conn. 06880 Phone: (209) 259-8871 Date ol Organization: 1969 William Noyes. Producer Buck Speed. Production Supervisor Services: Motion pictures, sound film strips, and mixed-media presentations for industry, education and TV. RECENT PRODUCTIONS AND SPONSORS Motion Picture: Abstract Music Films. Multi- Media: "Networks" (General Telephone of Florida) TV Commercial: "Millers Falls Paper" (Folta, Shagger). Live: "Cott Corp. Annual Dealer Meeting". LLOYD PEARSON ASSOCIATES. INC. 26 Imperial Ave., Westport, Conn. 06880 Phone: (203) 226-4295 Date of Organization: 1952 Lloyd Pearson. President Alexander Greeley. Secretary J. D. Pearson. Vice President Services: International visual communica- tions productions. Services include visual marketing presentations, sales promotion films incorporating videotape, multi-media and A-V productions for US. clients in over- seas locations. Facilities: Videotape cameras, audiovisual editing and projection facilities, separate studios and remote unit operations covering worldwide location scenes. RECENT PRODUCTIONS AND SPONSORS Slidefilms: "Tobacco marketing in Pakistan ", ■'Tobacco marketing in India"". "Tobacco marketing in Australia"" (Philip Morris, Int'l); "New Guinea Reawakened" (McGraw Hill). WALTER HARRISON SMITH PRODUCTIONS Highview Terrace, New Canaan, Connecti- cut 06840 Phone: 212 OX 7-9174; (203) 966-0225 Date of Organization: 1950 Walter Harrison Smith. President Services: Film counselors, concept, exploita- tion. WESTPORT COMMUNICATIONS GROUP, INC. 155 East State Street, Westport, Conn. 06880 Phone: (203) 226-3525 Date of Incorporation: 1965 Fred Hertz, President Tod Dockstader. Vice President Hubert Lindsay. Art Director Services: Audio-visual production: (all Me- dia) for sales, educational, training, advertis- ing, marketing and promotion. Facilities: De- sign and art production studio; stereo and mono recording studio; still and motion pho- tography; scripting; mixing and editing; sound effects and music libraries; electronic synthesizer. RECENT PRODUCTIONS AND SPONSORS Slidefilms: "The Civil War; Revolution. Co lonial America " (3) (American Heritage); "Lyie the Crocodile Series" (4) (Teaching Re- sources): "COGS" (IBM); "Periodicals Pres entation" (University Microfilms/Xerox). TV Commercials: "Heart Research" (3) (Heart Assn ) Audio Cassettes: New York Times. Amer Hi-.irt A-^.'.n (";nl( niRc-l MASSACHUSETTS BAY STATE FILM PRODUCTIONS. INC. 35 SprinRfield SI., Ag.iwam (Springfield). Mass. 01001 Phone: (413) 734-3164 D.ite ol Or»; still photography, black and white and > script services; sales and training aids tribution. 3 screen Multi-medta, multi lector road shows. Facilities: 35mm l&mm cameras, complete lighting faci' Portable gas driven generators; two 1( 16mm optical film recording: 16 an< synchronous magnetic recording and playback. 16mm and 35mm dubbing. • ization and compression; Two printing It' tones. 16mm black and white proces positive, negative, reversal. Two screening rooms, 35mm and 16mm interlock equip- ment; portable interlock equipment. Two cutting rooms with six cutting ben_' Complete animation department with berry 35mm/ 16mm BiPack Animation era. Art Department, hot p'ess, car(,- shop, set designing.;. 3 music libraries vault; still photography department with rooms for processing, printing and enlarging Sound proof sound stage, over 3,000 square feet completely air conditioned; permanent staff of 22 including technicians, art and script specialists- RECENT PRODUCTIONS AND SPONSORS Moton Pictures: "AN /BRA 8 Antenna Syv tems" (U. S. Navy); "Everything But Hear" (Clarke School for the Deaf); "Cutting and Welding Safety" (Factory Mutual System); "Hurricane". "Take Me To Your Leader, 1970" (Bird & Son, Inc ): "Highway of Water" (Panama Canal Company): "Ideas m Motion" (MPS Corporation); "We the Enemy" (Society for Savings): "Quiet. Please" (Jacobs Manu- facturmg Company); "The World of Holstelfl Friesian (Holstein Friesian Association); "Modular Engine Maintamence" (Lycomirig Division. Avco Corp.); "Model 675 Install** tion" (Jacobs Manufacturing Company) "Con> quest of Inner Space" (Loctite Corporation). Educational Film Loops: "Cognition. I, II. & III". "Lab Techniques". "Language". "Micro- Biology". "Origin of Life". "Bouncing Ball", "Development of Life" (Harper & Pow Pub- lishers. Inc.). Filmstrips: "The Top Seven" (Stanley Home Products); "The General Ag- ent" (Mass. Mutual Insurance Company); "UPS and Downs of Aerial Baskets" (Edison Electric Institute); "'The Home"' (J. C Penney); "Faces". "The Body '. "Gary"'. "The Teacher", "Computer Revolution". "Feelings"* (Technifsx Div.. Scott Graphics, Inc.); "Dollars and Sense". "Sights and Sounds". "Classroom Journey'", "'The Starfish". "Upland Forest", "Linear Measurements", Bunsen Burner" (Ed- ucational Direction, Inc.). TV Spots: "Riverw side Park" (Remington Advertising); "East- ern States Exposition' (Remington Advertiv ing): "Valley Bank (3) (Jules Klein Agency); "Grants Stores (12) (Berger A Barron, inc.). Special Photographic Assignments: Stanley Home Products. US Navy. Federal Aviation Agency, Boston Edison Company, Educational Direction. Inc . Scott Paper Company. Mass. Mutual Insurance Company. BEACON FEATURES. INC. 708 Washington Street. Dedham. Mass*- chusetts 02026 Phone: (617) 329-9504 Date of Organization: 1951 J. Leonard Sanderson, President Barbara Kcane. Treasurer Services: Motion pictures, shde/sound pre^ entations, complete scnpt-writing and prth duct ion services. Facilities: 1 6mm Eclair 35mm Nikon, Nagra, lights, etc. CENTER FOR COMMUNICATIONS INC. 43 Lovett Street, Beverly, Mass. 01915 Phone: (617) 922-3773 Date of Organization: 1952 Date of Incorporation: 1968 Alex Ushakoff, Jr., President D, E Wethey, Vice-President Services: Production of films, visual presenta- tions, photography, models and exhibits tor industry, science, education, medicine and research Consulting in audiovisual medllu educational technology, photographic instru- mentation, and optical systems. Research .ind development m visual communications techniques and applications Design engina«fw ing. and fabrication of audiovisual systemic cleclro/mechanical/optical, devices and sinv ulators. Supply of photographic. televisiOf^ and optical equipment. Facilities: ComplaM 16mm production facilities including ArrlflM and Nagra equipment, recording, interlock and mixing facilities. Various instrumentation equipment and high speed cameras. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Construction Management**. . " Univ of Massachusetts at Boston" (McK«t Borger Mansueto); "Day Care Progress Rj- port" (Case Western Reserve Untv ); "Fish- lake Hill" (Beverly Historic DevelopmaM Foundation) Slide Presantatlon: "Employ** Relations" (Dayton Hudson Corp.). 74 BUSINESS SCRrrN D-4 FILM STUDIOS, INC. 56 Elmwood Street. Newton, Mass. 02158 Phone: (617) 969-7770 Date of OrRanrzation: 1935 Joseoh Dephoure. President & Treasurer Stephen Dephoure, Vice President Ralph Picardi. Laboratory & PrinlinR Dept- Services: 16mm color and b&w production. Industrial, educational, medical, government, TV. nublic relations, training films. Sound re- cording, ootical & magnetic Color and b&w printing Negative, positive and reversal proc- > essing. Editing: A&B roll preparation and I conforming Animation, hot press and super j titles. Facilities: AirConditioned sound-proof , Mudo. 16mm cameras: Arriflex with zoom "5 1 Bell & Howell 2 cine specials, hydrolly with , fluid heads. 16mm Sync Recorder, 3 16mm. interlocked dubbers. Auricon Super 1200. I 16mm BAH printer. nCKKO FILM PRODUCTIONS. INC. 126 Dartmouth St.. Boston, Mass. 02116 , Phone: (617) 536-6160 Date of Organization: 1946 I Joseph Rothberg. President I Webster I ithgow. Creative Director I Aloysius Petruccelli, Production Mgr. , Howard Rothberg, Sound Recording ■ Services: Cornorate. Training. Marketing & ' Instructional Motion Pictures & Filmstrips. j Producer dealer for Technicolor and l.aBelle I Cnurier Facilities: Complete in house facility. fully equipped with sound stage, interlock ! projection theatre — editing rooms — art and < animation, sound recording & mixing, resolv- ' ing. transfers and optical recording, com- ■ nl*>te location eouipment and crew canabilitv ' OECENT PRODUCTIONS AND SPONSORS Motion Pictures: For: Sanders Associates > Harvard Univeristy Medical School. Harvard University Business School. Urban 0<;erva- I tory. Dennison Mfg. Company. Zayre's. Waste Management. United Brands. ENVISION CORPORATION I 323 Newbury Street, Boston, Mass. 02115 I Phone: (617) 267-4450 I Date of Organization: 1967 I Bernt Petterssen, President I Fred Brink. Head of Still PhotORranhy Services: Films, slide shows, multi-media shows, brochures, commercials, records. Fa- cilities: Two editing rooms, screening room with 16mm Siemens. RECENT PRODUCTIONS AND SPONSORS Filmstrips: "The Easy Years". "Oxy Putnam" (Putnam Fund Distributors). Motion Picture: "Human EcoIoBV" (Polaroid Corp ). Slide-Tape: "Rehab" ^A. D. Littte/Dept. of Housing & Urban Development). JONATHAN KARAS & ASSOCIATES Science House, Manchester. Mass. Phones: (617) 526-1120: 526-7116 Date of Organization: 1958 Dr. Jonathan Karas. President Services: Creative science and engineering con<;iiltants to advertising agencies, industry and film producers. Scientific demonstrations. exhibits; motion picture scripts, technirat teMing and specialized exhibit design. Fa- cilities: Laboratory and photographic fa- cilities and affiliations with university tpch- nical staffs with laboratory and testing facilities. Scientists and engineers available as consultants and on-camera narrators in any branch of science and engineering and as nrofessional exhibit demon«;trator<;. RECENT PRODUCTIONS AND SPONSORS Live Presentations: Volkswagen Autnmobile Rhow:; Porsche Automobile Shows: General Electric — Silicones Shows: General Dynamics Corporate Presentations: General Electric — Plastics Shows: Spencer Kennedy Labora- tories CATV Show: General Elect rir — Insula- ting Materials: Volkswagen 1972 Marketing Film; Owens-Corning Fiberglas Shows. LAURENCE ASSOCIATES, INC. 215 Stuart Street, Boston, Mass. 02116 Phone: (617) 423-0133 Date of Organization: 1948 L. R Miller. President Ray Welch, Vice President Sam Miller. Treasurer John Daley, Office Manager Services: Filmstrips: sound slidefilms. art, photography, scripts, sound recording, mo- tion pictures, staging. AV equipment for sales, rentals. Facilities: 5.000 sq. ft. down- town street floor; three darkrooms, color processing; photographic & design studios. Editing, screening and sound rooms. Repair sections. RECENT PRODUCTIONS AND SPONSORS Slidefilms: "Boston Edison Annual Meeting Presentation" f Boston Edison); "Braun An- nual Meeting Presentation" (Braun): "Stride- Rite Cooperative Advertising Program" 'StrideRite); "Playboy — On Target" (Play- boy); "Commercial Banks' Role in Export Marketing" (The First National Bank). Film- strips: "Waterville Valley' fWatervllle Es- tates): "Haystack Mountain" (Leisure Living Communities); "The New Copy Machines" f Dennison Manufacturing Company) Mufti- Media: "Gillette Toiletries Annual Meeting Presentation" (Gillette Company); "S. S. Pierce Annual Meeting' Presentation" (S. S. Pierce). Television Commercials: Consumers Savings Bank/lngroun, Inc.; Kleen Kitty/ Stone & Manning: NBA Basketball Sneakers/ James J. Kelley Associates. Inc. Motion Pic- tures: Consumers Savings Bank/lnproup. Inc ; I aurelClayton/State Mutual I ife Assurance. The Episcopal Diocese of Massachusetts. TECH FILMS CORPORATION 222 Arsenal Street, Watertown, Mass. 02172 Phone: (617) 923-1661 Date of Organziation: 1965 Wm J. McCrea. President Thomas A. Minchin. Vice President of Production Services: 16 & 35mm producers of Educa tiona I /industrial films, high speed photogra- phy specialists, processing A nrinting of 16mm motion picture f Im. Facilities: Pro- duction unit features 16mm Arriflex Bl M. KEM Editing bench. Oxberry. animation, lah features, Bell & Howell Model C Printing and Eastman Color Analyzer. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Race for Clean Air" (MIT); "Man's Control Over Time" (E. Ko dak. Polaroid Others): "Smaller Business nf N^w England" (SRANFV "Polar Dawn*' 'E G.^G ) Inc ). Slidefilms: "PhotoEraphic Surveillance for Financial Institutions" (E. Kodak). TR PRODUCTIONS. INC 1031 Commonwealth Ave., Boston 02215 Phone: (617) 783-0200 Date of Organization: 1947 Oscar H. Cheses. President Alfred D. Benjamin, Vice President, Production Eugene W. Jones. Vice President/ Musical Dir. Services: Motion pictures — animation, live action, theatrical, wide-screen. TV commer- cials and programs, cartoon packages; edu- cational, scientific industrial, public relations and business films; filmstrips, slides, scriot services. Facilities: 35 and 16mm Arris. Mitchell cameras: KEM & Moviola equipment: 2 sound stages; sound recording facilities; Nagra. Magnasync. Ampex. interlock oroiec- tion; screening rooms; art and animation; kinescones. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Svlvania . . . Where New Ideas Are Broupht To ' iehf' (GTE Svlvania); "Safe Rider" (Liberty Mutual Ins. Co): "D^- vnl/Srmon Dermatome" (Davol Inc.); "Fox I" (The Foxboro Co.); "Hemonhiliacs At Sum- mer Camp" (Tufts Medical Center). MAINE FOSTER FILMS. INC. 85 Cony Circle. Aueusta, Maine 04330 Phone: (207) 623-45313 Date of Organization- 1970 Everett K. Foster. President Edward C. Schlick. Vice-President Anna O. McPherson. Treasurer Services: Complete motion picture production in 16 and Super 8 formats Producers of do- cumentary, public relations, industrial and training films. Sync slide presentations and still service. Facilities: Single and double system Arriflex's. film studios, recording room, interlock screening room, editing facili- ties and featuring mobility for assignments arotind the world. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Dawn of America" (Maine Sesquicentennial Commission); "Guarding Me" (Maine Air National Guard): "Gulhemp'' (National Council on the Aging). Slide Shows: "Grit" (Maine Department of Health & Wel- fare). VERMONT CAMPBELL FILMS Academy Avenue. Saxtons River, Vt. 05154 Phone: (802) 869-2547 Date of Organization: 1947 Robert M. Campbell. Executive Producer James Hormel. Writer-Editor Milton W. Bellows, Cameraman-Editor Peter Dana. Writer-Ed tor-Cameraman Patricia Bellows, Distribution Dorothv Barrows. Office Manager Ralph Severens. Technician Services: Educational and business films for all purposes. Sound Slidefilms, filmstrips. multi-media, training programs. Industrial still Photography. Editing service Contract shootinR. audio-production. Facilities: Com- plete facilities for studio and location shoot- ing. Arriflex and Auricon cameras. Nagra and Magnasynch 30KW lighting equipment. Com- pletely equioped editing rooms 16mm inter- lock screening. Animation stand. 16mm dis- tribution services. RECENT PRODUCTIONS AND SPONSORS MASSACHUSETTS NEW YORK Motion Pictures: "The Ltberdi Arts from a New Vantage Point" (Eisenhower College): College Catalog Supplement Films for: Beaver College. Cedar Crest College. Eisenhower College. Grinnell College. Clarkson College of TechnoloRV. Marv Baldwin College. Goshen College. Wells ColleRe ACt PRODUCTIONS 35 West 45th St.. New York, N.Y. 10036 Phone: (212) 582-1918 Date of Organization: July, 1958 Stelios Roccos. President Daohne Brooke. Vice President/ General Manager ToM Fliakos. Production Mgr, Services: Motion picture production includ- ing photogranhy animation, editing, sound and music. Facilities: Recording and edit- ing facilities; smalt studio and photographic enuinment. OECENT PRODUCTIONS AND SPONSORS Motion Pict'ires: "Teaching & Learning" (Board of Christian Education); "Series of Four Films" (United Presbyterian Church in the U.S.A.). AOFILM PRODUCERS, INC. 60 East 55th St., New York. New York 10022 Phone: (212) 758-3040 Date of Organization: 1968 Matt Harlib. President/Executive Producer Alice Haynsworth, Production Assistant Services: Motion pictures, videotape, audio- visual productions; we are a production de- partment and audio-visual arm for companies with none of their own. Facilities: Every- thing necessary to the production of film. fptne or audiovisual materials. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Problem Drinker" (Nas- sau County); "Omnibus" (Eastman Kodak): "Cold Bear" (Mogen David); "The Installers'* (Allen Carnet Co); "Spokesman" (NCC Corp. — Laddie Boy). ADMASTER, INC. 425 Park Ave. South. New York. N.Y. 10016 Phone: (212) 679-1134 Date of Organization: 1948 Charles Corn. President & Creative Director Meyer Gordon, Treasurer Al Salerno. Art Director Edward Glasser. Production Manager Services: Creators and producers of slide, slide productions, filmstrips and limited ani- mations. 35mm. 3Vi x 4, Vugraph; stand photography. Facilities: Fully staffed art dept.; air-conditioned studios, projection-conference room; camera and processing equipment for color and black & white including both hori- zontal and vertical facilities for all slides. Audio Services: Music, sound effects library. Cassette duplication, direction. RECENT PRODUCTIONS AND SPONSORS Overhead Slides: "Management Conference" (N.Y. Life). Multi-Media: "Sales Meeting" (Getty Oil). Slidefilms: "Training Units" (Na- tional Shoe); "The System You Control" (Volkswagen); "Navane" (Chas, Pfizer). AEGIS PRODUCTIONS, INC. 381 Park Ave. South, New York, N.Y. 10016 Phone: (212) 684-0810 Date of Organization: May 1963 Sidney Milsteln. President Herbert Leventhal, Executive Vice Presi- dent Barbara Milstern. Secreary-Treasurer Edward J. English. Vice President Services: Motion pictures and slidefilms for industry. TV commericals. Facilities: Special facilities and equipment for medical and scientific productions: 8mm productions for Technicolor Instant Projector; art facilities. Arriflex and Auricon motion picture equip- ment: 16/35mm animation stand: Nagra and Magnasync sound equipment; Moviola edit- ing equipment. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Cardiac Arrythmias" (Sci- ence & Medicine): "A Challenge Accepted" (Johnson & Johnson); "Resucitatlon In The Operating Room" (Science & Medicine); "Cer. ebral Angiography In The Management Of The Stroke Syndrome" (American Heart As- sociation); "Tonsillectomy & Adenoidectomy" (Science & Medicine): "Innovar In Regional Anesthesia" (McNeil Laboratories): "Osteo- arthritis Of The Hip" (Smith. Kline & French); "Urinary Tract Infections" (Eaton Labora- tories): "Pulmonary Function: Routine Test- ing" (WarnerChilcott Laboratories): "Why The Ulcer Patient Has Pain . . . And Its Re- lief" (Science & Medicine/Smith. Kline & French); "Monitoring The Anesthesized Pa- tient" (Science & Medicine/Ayerst Labora- \ November/December, 1971 75 lories): "Decoding". "Readiness In Language Arts". "Grouping". "Oral Drills", "English AS A Second Language" (Behavioral Research Laboratories); "The Dream & The Deed", "Roberta Peters" (Hadassah); "A Challenge To Eicellence" (Julius Wile & Sons): "1971 Report From Nabisco" (Anagraphics/National Biscuit Co.): "Point 0( Purchase". "Pro motion" (Pepsi/Business Prog-ams): "Hybrid Integrated Circuit Fabrication" iBell Tele- phone Laboratories). Newsfllms Produced For Carl Byolr Aisoclalet: "Can Am R,ices ' (John- son Wax): "Cycolac" (Borg Warner): "Oper- ation Young Adults", "White House Confer- ence On Children" (Eastman Kodak Com- pany): "Crown Center" (Hallmark): "Storm Control Center" (Sal) Institute): "Ecology" (Eastman-Kodak Company): "Designers Of Tomorrow" (Johnsons Wax): "Camera Re- pair". "Super 8mm Kids". "Microfilm Revolu- tion" (Eastman-Kodak Company): "Boy Scout Clean-Up" (Glass Container Institute); "Cryo- genics" (Chemilron). ALLEGRO FILM PRODUCTIONS. INC. Wholly Owned subsidiary of Sterling Communications, Inc. 201 W. 52nd St.. New York, N.Y. 10019 Phone: (212) JUdson 6-3057 Date of Incorporation: 1961 Jerome G. Forman. President Julius Edelman, Vice President & Executive Producer Al Rossman, Producer Writer Daniel Rufflni, Production Assistant Services: Motion picture and slide film pro- ducers: commercials, public relations, indus- trial and sponsored films: specialist in news and sports films: special department for foreign language versions and post-production finishing. Facilities: Recording, screening ed- itorial rooms and studio, 35mm and I6mm camera and editorial equipment; script and art department. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Cavell College" (USIA): "Together Eleven" (Ford Motor Co.): "Miss America 1971" (Frigidaire); "Counselors" (CUNY): "Science Report" (USIA): "Space Age Turns to Knitting" (North American RocVwell): "Theater Cavalcade" (Association Films): "Sulfur from Oil" (Standard Oil of NJ): "Commercials for MDAA" (Ronco Tele- products): "Volunteers of America" (Ted Bates)- AMERICAN FILM PRODUCTIONS, INC. 1540 Broadway, New York. NY. 10036 Phone: (212) 5B2-1900 Date of Incorporation: 1956 Date of Organization: 1946 Robert Gross, President Lawrence A, Glesnes, Secretary-Treasurer Sheldon Abromowitz, Vice President Cornelius Vanderbill. Jr.. Vice President Services; Motion pictures, 16mm and 35mm. color and b&w: and slidefilms. Specialties: industrials, sales, public relations, TV. ed- ucation, training, medicals, documentary and merchandising Facilities: 16mm and 35mm cameras, lighting and sound production equipment: six cutting rooms, screening rooms, shooting Stage: special effects: ani mation: stop motion; storyboard personnel RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "M.ike It An Occasion" (Gold Sr-al Vineyards, Inc ): "Something Special", "Progr,immed Instruction" (U.S. Navy). TV Commercials: Gold Seal Vineyards, Charles of the Ritz (Gilbert Ad Agency): Nabisco (Ted Bates): Coca Cola Export (McCann Ericksoni: General Motors, Savings & Loan Assn , Humble Oil A Refining; National Cash Register, Souter t aboratories, Johnson & Johnson, Nabisco (McCann Erickson), ANIMATIC PRODUCTIONS, LTD 2 West 45th Street. New York. N.Y. 10036 Phone: (212) 661-7290 Date of Organization: 1949 Tasker G. Lowndes, President Leonard B Elliott, Vice-President Patricia Wilson. Prod-Coordinator Services: Producers of sound slideflims, slides, filmographs, technical animation Am matic Boards. TV commericals, charts and printed material for sales, new business presentations, corporate stockholder meet ings and agency presentations Facilities: Art. editing and photographic departments; Oxberry animation equipment; 35mm and 16mm motion picture cameras; various types of still cameras RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Helping is Our Business" (Foundation for Commercial Banks); "Sine- Aid Panel" (Johnson & Johnson); "The Built- in Promise" (National Association of Home Builders): "Pan Am 1971 Advertising Pres- entation" (J Walter Thompson); "Let There Be I ight" (Multi-image conemascope demon- stration tilmi Fllmtlrlpt, Slldei, Sound/ Fllmttrip«: "What is an Applicator Me- chanic?" (Aluminum Association); "Challenge A Change A Story of Science and Technol- ogy" (Aluminum Association); "MIG/TIG Welding" (Aluminum Association); "Touch Tone Phone" (American Tolephono & Talo- graph Company); "Damage Appraisal Service — 1971" (General Adiustment Bureau); "Your Rescue Squad on Casually & Auto Claims" General Adjustment Bureau); "1971 Pro- motional Program" (National Association of Insurance Agents); "Sugarbush ' and "Arm- strong" (Tinker Pritchar-Wood) TV Ee»l Com- mercials For BBO&O: Dancer Fitzgerald Sam pie: Daniel & Charles: William Esty Com pany; Kenyon & Eckhardt; Needham, Harper & Steers; Ogiivy & Mather: J Walter Thomp- son; Vernet/Hayden; Young & Rubicam. ANIMATED PRODUCTIONS, INC. 1600 Broadway. New York. N.Y. 10019 Phone: (212) CO S-2942 Date of Incorporation 1949 Al Stahl. President Richard Stahl. Vice President Shirley De Brior. Production Services: Fotomation — a new audio-visual motion picture technique designed for seven day production of limited live-animated sales training and industrial film. Educational and television animation film productions; TV commercials; ad agency presentations: sound slidefilms in three dimensions. Facilities: 3 Oxberry animation stands: special stop-mo- tion live-action motion picture cameras for in-plant production; editorial facilities; mul- tiple animation stand for product slop-mo- tion. Optical Oxberry printer for special ef- fects printing; Mitchell. Oxberry. and Bell & Howell cameras. HAL MARC ARDEN AND COMPANY 245 West 55th St., New York, N.Y. 10019 Phone: (212) 765-8366 Date of OrHanization: 1968 Hal Marc Arden, President and Executive Producer Patricia Arden, Script Supervisor Seymour Smilowitz, Post Production Executive Jeannette Fritsche, Prom. Director Paul Zuckerman, Graphics Designer Services: Multi-media counseling and produc- tion. (Live and animation). Films, filmstrips, videotape, exhibits, TV and radio programs and commercials, brochures; pamphlets, posters. Facilities: Art and animation studio, complete film editorial and finishing services and equipment. AFI — ATELIER FILMS. INC- Box 8. 293 N. Fulton Ave. Mount Vernon, New York 10552 Phone: (914) 668-0092 Date of Organiz,-ition: 1967 Desi K. Bognar. President. Producer Dr. I. Szentpaly, Vice President A S. Lobmeyer, Public Relations/ Promo, Dir. K. Sz. Bognar. Sec.-Treas. Services: Motion picture, A/V, filmstrip pro duction/35mm., 16mm., Super 8/silent and/ or sound. International know-how, languages, spoken. Script to screen; full or partial pro- duction. Visual documentation, Reportage. Facilities. Camera, sound, editing, animation facilities available. Light, easy-to-travel equip- ment. Still/slide photof^raphy. RECENT PRODUCTIONS AND SPONSORS Motion Picture: "Airport Pavement Profilier" (L. Berger Companies); "A Musical Night to Remember' (AYP-Amer. Airlines): "Ambula- tory Abortion" /3 milms/ (Mt. Sinai School of Medicine); "Comprehensive Study of Abor- tion". (Life Sciences, Inc). Slldefilm: "Tales and Stories from East Central Europe" (AFI), ARZT PRODUCTIONS, INC. 300 West 55th Street, New York, N.Y. 10019 Phone: (212) 247-2332 Date of Organization: 1967 Anthony J Arzt. President. Producer /Director Gloria Sylvestro. Editor Joseph Siragusa. Production Kay Hines. Writer Services: Complete motion picture produc- tion from script to print. Also editing and negative matcfiing for a small selected cli- entele. Facilities: Cutting rooms with 16/ 35mm moviolas and all editorial accessories. Arriflex, Nagra. and screening facilities. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Quarry" (Allied Chem ir-ih; "Magical Aerosol Tour" (Du Pont): "Super Bowl Miami 1971" (Allied Chemical); "Custom Packaging" (Fluid Chemical/Union Carbide); "Moratorium" (Documentary Trilogy on the peace movement) ASSOCIATED FILM CONSULTANTS. INC. 501 Madison Avenue, New York N,V. 10022 Phone: (21?) PL 2-2224 Branch Offices: London: 54 Bonser Rd . Twichenhiim, Mddx Phone: 892.86*19 Paris: 11 Rue St. Lozsre, Phone: 526 4824. Dale of Organization 1961 Dale of Incorporation- 1963 Benjamin S Greenberg. President. Executive Prod, IS Shirley C. Soman. Vice President. Dir, Research Samuel Kravitt. Treasurer. Dir, Film Operations William Witt. Vice President. Director of Administration Services: Production of sales, training and documentary motion pictures, public rela- tions. Production of documentary television series. TV Commercials, public service spots, filmstrips Facilities: Editing, sound record ing. lighting equipment: Arriflex. Auncon, Beaulieu, Kodak. Bolex. Eyemo cameras: Magnecord. Magnesync and Uher sound re- corders; Moviola editing equipment: anima Hon and titling; full still photo service. Pro duction of Audio-visual disc and tapes, RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Answer is Understand- ing" (National Institute of Mental Health); "Arabella. A Love Story" (Du Pont).; "Waste Water Treatment" (Calgon); "What is a Dress" (Du Pont); "Quandary in Quebec" (Du Pont): "Bon Bini Holiday" (American Airlines) "Tele- phones for the Handicapped" (AT4T): "Wind- lammer Cruise" (Du Pont) TV Spots: "Closer look" (U.S. Office of Education) "Christma* Watches" (Longine). AUDIO PRODUCTIONS Film Center Building 630 Ninth Avenue, New York, N.Y. 10036 Phone: PL 7-0760 Date of Organization 1933 Branch Offices: 7700 Bridle Path Lane McLean. Virginia 22101 Phone: (703) 3569317 (Contact: Sean Morton Downey. Jr.) Drege-Audio 12 Shuter St. Toronto. Ontario Phone: (416) 362 5931 (Contact: Heinz Drege) Stellart. Drege-Audio 1103 Rue St. Matthew, Montreal 25. Canada Phone: (514) 937-3535 (Contact: Bob Harwood) Audio Lex 128 E. 41st Street New York. NY. Phone: PL 70760 Peter J, Mooney. President Stephen H Rothfeld. Vice President TV Ely M. Neibloom. Treasurer Services: All phases of motion picture pro duction — theatricals. TV commercials, insti tutionals. sales training, medical, educational.^ Facilities: Three sound stages, completl ^fn camera, sound, lighting equipment — mobil^^ units for location photography. Staffed a equipped — writing, direction, editing, ani ton. optical, projection, etc. AUDIO VISUAL PRODUCTIONS. INC. 8 East 36th St.. New York. NY. 10016 Phone: (212) 685-7190 Date of Organization: 1970 Emil Willimetz. President Andrew B, Nemes. V,P, Loren Mclntyre. Prod. Dir. Services: Specialists in documentary and edu- cational films. 16mm and 35mm. in th« realm of demographic environmental anc ecological subjects, in both North and South America. Facilities: Complete picture, souni and editing facilities. Affiliates in Euro|> and South America. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: Series theatrical short iHeallh. Education & Welfare): "La Ciudad' (Population Reference Bureau): "Healers ol Ancient America" (Educational distribution! "Nation in Action" (Gov't. Venezuela) Film- strips: "Our Only World " (Educational dist.- series of 8 filmstrips). , Division Production 76 AVC TV PRODUCTIONS. INC 45 West 45th Street. New York, New York 10036 Phone: (212) 245-5313 Date of organization: 1969 Mark Druck. President Van Fox. Vice President. IntI Alma yarvaro. Stylist Lisa Regal. Danielle Herrera. Assistants. Services: TV Commercials, dim and vidso- tape; business films, documentaries, supply production "Below the Line" elements foi low budget feature films, create scripts fot alt typos of films and video tapes Fa cllities: Stages, personnel available on sc '-> free lance "first call" basis; also equip", nt special services arranged. RECENT PRODUCTIONS AND SPONSOR!!- TV Commercials: Mennen. Timr< w.itrh^ bands. Swank. Allied Chemi> -v Stanley Steamer. C & C Coi ' GlmbeVs. Goodwill Industries. ls>-'< Lysol Spray, Kinney Rent ACar H.iimoe BUSINESS SCREENl xs k! I I Ilia igars. Motion Pictures; Smith, Kline, French; Iper Heidseick, Martini & Rossi. Feature llm: Producing for Quo Vadis Films, the llm "Made." AVON PRODUCTIONS INC. 200 West 57th Street, New York, N.Y. 10019 Phone: (212) LTl-4460 Dale of Organization: 1965 Ralph Weisinger. President, Executive Producer Charles O. Slavens, Prod. Mgr. Suzy Widawski, Prod. Asst. Marilyn Brace. Exec. Secy. ft iarvlces: Producers of documentary Indus- rial, public relations and training films '"■< or television, industry, education and gov- ^ imment. Videotape television specials, multi- l^nadia presentations. Complete film produc- ion services from Script writing to release M Mint. Facilities: Production offices, screen- M lu room, sound stage, editing facilities, dis- ^4|nDution services. Also supply equipment I and production facilities for other pro- b4|lucers. Decent productions and sponsors Motion Pictures: 'Inside The News" (New 'ork News): "Duvatiers' Haiti" (Avon Pro- luctions): "More Than Paper & Ink with Vlan King" (New York News): "Building Beyond Tomorrow" (PepsiCo): "The Trip : Jack" (Avon Productions): "Joe Namath The Jingo Man" (Grey Advertising): "M. S /ictoria" (Incres Line): "Eysell Tower" (Radio ;ity Music Hall): "S.S. Oceanic & S.S. Home- ic" (Home Lines): "Winter Cruise S.S ranee" (French Line): "L.I. U.S.A." (News- r I BEAR FILMS, INC. ■I AUDIO VISUAL ASSOCIATES 805 Smith St.. Baldwin. N.Y. 11510 I Phone: (516) BA 31830 ^Tte of Organization: 1948 ink Bear. President irilyn Fisher. Vice President .j.irbara Schwartz, Assistant to the Presi- dent jervices: Motion pictures, filmstrips. slides, ^*ed printed media, convention booths — .ales, training. P.R., fund raising, edu- n. Facilities: Studios for photography and J recording, art work, editing and screen- ng; photographic and sound equipment. BENCHMARK FILMS, INC. 145 Scarburough Road, Briarcliff Manor, New York 10510 Phone: (914) 762-3838 Date of Organization: 1965 Myron Solin. President ■ 'jices: Production and distirbution of ed- inal films. Facilities: Administration of .ction and distribution, shipping offices — production talent hired as needed. 'ECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Elsa and Her Cubs" (Elsa Wild Animal Appeal): "Venice: Renaissance vlarltime State" (Benchmark): "Scottish Sym- ■)hony" (Benchmark). BERRY PRODUCTION SERVICE INC. 123 West 57th St., New York, NY. 10019 Phone: (212) 246-4287 Br inch Office: Ball Pond Road East, New Fairfield, Conn. 06810, Phone: (203) 746-1800 le of Organization: 1955 !ney N. Berry, President, Exec. Producer itrice M. Berry, Vice Pres., Product coordinator .ices: All production services from con- to distribution. Ghost produce for other cers. Facilities: Editing (pictures and ■jindi: music editing: recording studio: trans- .ers: insert photography. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Sands of Time (Ottawa ibillca) TV Commercials: International Cen- ter in New York. BRAY STUDIOS, INC. 630 Ninth Ave., New York, N.Y. 10036 Phone: (212) 245-4582 I Date of Organization: 1911 J B Bray. Chairman of the Board P-iiil Bray, Jr., President Ronald G. Stevens, Executive Producer Services: Planning, production and distribu- ;iion of sales promotion, public relations, training technical and general education ifllms. Design and coordination of multi-media productions and equipment. Foreign language ilranslations. Facilities: Staff and equlp- rient for live action or animation: 35mm land 16mm productions, including sync sound: telide film and slide set reproduction: aerial lohotography with own aircraft: own film llibrary 16mm. 8mm and super 8mm for dis- jlribution to schools, technical institutes and .industries. IRECENT PRODUCTIONS AND SPONSORS Motion Pictures: "P3 Instrument Flight Pro- cedures (3)", "Aircraft Basic Hydraulic Sys- ijems ", "Poseidon", "A 7 High Altitude Attack ICharacteristics". "Perlscopic Sextant" (US .Navy); "Flash" (AIL); Slidefiims: "Furniture Quality", "Upholstery Quality" (Thomasville Furniture Industries): Multi-Media: "MM22" (Bray Studios): "TSD Capabilities" (T S D- NATC); "History" (Piper Aircraft); "It's Been A Long Time" (FF/S); "1971.72 Sales " (Pleas- ant Valley Wine). CAMPUS FILM PRODUCTIONS, INC. 20 East 46th St., New York. N.Y. 10017 Phone: (212) 682-8735 Date of Organization: 1934 Nat Campus. President Services: Motion pictures and slidefiims for business, government, education and social agencies; also various film services sepa- rately, including translations, sound tracks, editing and finishing service for m-company photographed films, print procurement. Fa- cilities: Studio, on-location, equipment and creative staff. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Radiation Therapy In The Management Of Cancer" (American Cancer Soc . Inc.): "Play In The Hospital" (Play Schools Assn.): "Dramatic Play ... An Inte- grative Process for Learning" (Campus Film Prod). Slidefiims: "Combantrin For Hook- worm", "Combantrin For Ascaris" (Pfizer In- ternational). TV Commercials: "Promo-Spots For Alcoa Hour" (Hughes Television Net- work). ALEICANDER CANTWELL ASSOCIATES 251 East 51st Street, New York, New York 10022 Phone: (212) 759-9820 Date of Organization: 1965 Alexander Cantwell. President. Creative Dir. Services: Produce, write, direct TV programs and commercials. Business & theatrical films, live business shows and sales meet- ings. Facilities: Affiliated with art, editing, recording services. RECENT PRODUCTIONS AND SPONSORS Videotapes; "Thomasville Furniture" (Arm- strong Cork); "Phosphates" (BBDO — Lever Bros.). Multi-Media; American TV Comm- Festlval. CENTER FOR MASS COMMUNICATION OF COLUMBIA UNIVERSITY PRESS 563 West 113th St., New York, N.Y. 10027 Phone; (212) UN 5-2000 Sumner Gllmcher, Manager Erik Barnouw. Script Editor Services: Complete production of documen- tary, public relations, industrial, animation and educational films and audio tapes. Fa- cilities: Production (studio & equipment) and editorial for 16mm and 35mm color. B&W locally or abroad. RECENT PRODUCTIONS AND SPONSORS "Report to the Alumni" (Columbia University). "Fable-Safe" (Columbia University Press), "North from Mexico" (Greenwood Press). CHANNEL FILMS. INC. 45 West 45th St., New York, New York 10036 Phone; (21) 586-4311 Date of Organization: 1964 Harry Hein. Vice Pres.. General Mgr Leonard Bird. Editorial Supervisor Roy Valle. Sound Supervisor Seymour Mandel. Opt. Supervisor Services: Motion picture production — live action and animation, post production finish- ing. Facilities: Optical, animation, editorial, sound transfer, voice recording, effects, music library, screening. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Station Promos" (ABC/0 & Os): "Mattress Sale" (A&S Dept. Stores); "Alex Karre's Football Prevue " (WLS-TV); "Story Theatre Promo" (WABCTV). THE CHARTMAKERS INC. 25 West 45th St.. New York, New York 10036 Phone; (212) 247-7200 Date of Organization: 1940 E. A. Linker. President C. LePeer. Executive Vice President C. F. Rutzler, Secretary-Treasurer R S. Bartlett, Vice President, Sales Services: Create and produce sound slide presentations, filmstrips, limited animation films, multi-media meetings. Facilities: Large creative department, graphic design, writing, art department, photo and sound studios. Ox- berry equipment, kitchen, all one location. RECENT PRODUCTIONS AND SPONSORS Slidefiims; "Machine Transcription With a Purpose" (IBM): "Advanced Ordinary System" (Prudential Ins.); "Offshore Fund" (Arlen Realty); "Computerized Library Book Order- ing" (Baker & Taylor); "Distributor Promo- tion Program" (Hubbel Co.). CINEMA 65, INC. 209 SSfh St., New York 10022 Phone; (212) 758-2510 Date of incorporation: 1966 Al Pearson. President Sheldon S. Diamond. Secretary/Treasurer Services: Production of 16 & 35mm motion pictures, radio and TV spots, educational NEW YORK and training films, multi-media presentations, fashion and trade shows and related graphic materials. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: SFTS — "Synthetic FIrght Training System" (The Sincer Co.); "Care enough to share" (Greater Hatrlord Comm. Chest), Slidefiims: "Sears American Cara- van" (George Green Associates); "Welcome to INCO ' (International Nickel Company). Slides: "Jesus Christ Superstar presentation" (Decca Records); "Business Seminars" (East- man Chemical); "Security Analysts Meeting" (International Nickel Co). Multi-Media: "We Dig Hadassah ' (Hadassah) Live: "Fashion Show" (Maximilian Furs): "Djakarta Indus- trial Fair Exhibit" (International Nickel Co.). TV Commercial: "Bond Bread" (Barker & Stein). CINEMAKERS, INC 162 West 56th Street, New York. N.Y. 10019 Phone: (212) 765-1168 Date of Incorporation: 1965 Ed Schultz, Producer/Director Carol Hale. Producer/Writer Services: Producers of motion pictures, TV commercials, filmstrips. slide shows; special editing services, print ordering and distrbu- tion on request. Facilities: Screening, editing, conference rooms, creative staff. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Music to Live By", "The Performing Arts", "Opera: Man, Music & Drama" (McGraw-Hill Films); "Changing Values" (J. C. Penney Co,. Inc.): "Time Out for Man" (in production for The National Humanities Series); "Girl Scouting Is" (Girl Scouts of the U.S.A.). Slidefiims: "Consumer Defense Mechanisms" (J. C. Penney Co., Inc.); "Outward Bound" (in production for Girl Scouts of the U.S.A.). TV Commercials: "Crowd, Faces. Questions, Young Time" series (Planned Parenthood of N.Y.): "Got Some- thing You Want To Do?" (Junior Achieve- ment); "Your Heritage" (National Trust for Historic Preservation): "60th Anniversary Se- ries" (Girl Scouts of the USA). CITY FILM PRODUCTIONS 64-12 65th Place, Middle Village, New York 11379 Phone: (212) 456-5050 Date of Organization: 1957 John R. Gregory, Executive Producer Herbert Avvenire, Producer Clarence Schmidt. Production Coordinator Services: Super 8, 16. 35mm motion pictures for business, industry, television, entertain- ment, science, education, health, religion, political and public service fields, including specialized aerial (helicopter) cinematogra- phy. Facilities: Art, editing and sound de- partments; mobile and location units; motion picture color-printers for color-corrected and exposure compensated answer and release prints. COLEMAN/MEYER, INC. 225 West 57th Street, New York, New York 10019 Phone: (212) 581-4840 Date of Organization: 1965 Gil M. Meyer, Exec. Producer Norm Taylor. Art Director Joseph Siragusa, Photography Bibi Damon. Casting. Production Coord Services: Multi-media-multi screen pres- entation, motion pictures, TV Commercials. filmstrips. slides. CCTV. art photography. collateral design, brochures, audio visual equipment dealers. Facilities: editing, photog- raphy, art. sound. COLEMAN PRODUCTIONS, INC. 45 West 45th Street, New York, N.Y. 10036 Phone: (221) 245-9080 Date of Organization: 1935 Harry L. Coleman, President Sonya Coleman. Vice-President Lloyd Eby. Production Manager Richard Segal. Editor Services: Production of 16/35mm motion pictures from script to final print for in- dustry, medicine, travel and television. Fa- cilities: 25' X 25' sound studio equipped with lights, props set. cameras: Fearless dolly: Ampex sync sound equipment: cutting rooms and screening room. Facilities available to outside producers, RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Simplifying Bacteria Iden- tification" (Analytab); "Control of Bleeding" (Diapulse Corp): "Easy Open Cans" (Con- tinental Can Co.): "Regulating Traffic" (Ed- wards & Kelcey); "Improving Plastic Proper- ties" (Union Carbide). November/ December, 1971 77 COMTACT CORPORATION 477 Mdditon Awenur, Nrw Yorh, Nrw York 10022 Phone: (212) 751S903 Date of Organi/ation: 1967 Ed Rai>p. President Norman Lucas. Manager Audio Visual Prod Services; Audio and video-tape, motion pic- ture, slide film, promotion material (audio visual tind printed) and open symposia. RECENTi PRODUCTIONS AND SPONSORS Motion Picture: "Renal Insudciency" (Pfizer Labs); Cassettes: "The Dermaiitides — Today's Management". "Meeting Today's OB/GYN Needs". "Meeting Today's Allergy Needs" (C. R. Squibb & Sons) Videotape: "Insulin Secretion" (USV Pharmaceutical). CONTEMPO! PRODUCTIONS. INC. 25 West 68th St.. New Yorli, NY. 10023 Pfione: (212) TR 3-3333 Date of Incorporation 1963 David B Marshall. President Joan Marshall, Vice President Nathan Caldwell. Jr , Producer Bruce Nelson. Client Services Service*: Motion pictures: live, theatrical shows, business and sales meeting presenta- tions: special techniques include: multi- screen, multi-image "choregrapiied" visual presentations, portable cyclorama proiection. Faclllllet: (or art, Rraphics; editing, anima- tion; road show, meeting equipment for sound and projection; design, engineering custom projection control units RECENT PRODUCTIONS AND SPONSORS Mum-Media: "Seagram Christmas Show" (Seagram Distillers Company): "Four Roses Christmas Show ", "Four Roses Distributor Show" (Four Roses Distillers Company). (Mo- tion Pictures: "ABC Spmrts Delivers The Male" (American Broadcasting Company): "Do SomethinR New ". '"The Garrison Finish " (Four Roses Distillers Company). Slide Presenta- tions: "Premium Advertising Association", "international Seminar", "Management Meet- ing" (Colgate-Palmolive Company) THOMAS CRAVEN FILM CORPORATION 330 East 56th Street, New York, NY. 10022 Phone: (212) MU 81585 DMe of Organi/ation: 1950 Thomas Craven. President Willis Briley, Vice President, in charge Production Christopher Andrews. Editing Services: Production: Documentary: govern- ment; business films. TV Commercials divi- sion, production TV live and animated com- mercials Facilities: Fully equipped sound stages, lighting, camera, construction de- partments. Extensive overseas affiliation with major studios — Europe. Latin America. Japan and Southeast Asia. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: 'David Lean A Self Portrait " (Net): "Royal 970" (Litton Industries): "Money On The Move" (Federal Reserve System)- "Barrikade " (USIA): "The Promise of Space" (TV Special). D'AMYLAR PRODUCTIONS. INC. 155 East 38lh Street, New York, NY. 10016 Phone: (212) 697-0995 Dale of Organization: 1<)67 Ernest di (Giovanni, President, Exec. Producer Services: TV Commercials, Features, Indus- trials Facilities: Live action, animation and video tape. RECENT PRODUCTIONS AND SPONSORS TV Commercials: "Gillette" (Gillette): "Luclte" (DuPont). RAUL DA SILVA, MOTION PICTURES 14(X) East Avenue, Rochester, New York 14610 Phone: (716) 442-1373 Branch Office: 333 E. 49th St., New York 10017 Ray Silva In charge (212) 7520144 Date of Organization: 1967 Raul Da Silva, Executive Producer Services: Visual communications consultant; writer, director, producer of motion pictures and videotape. Program planning; distribu- tion Animation and special effects special- ist RECENT PRODUCTIONS AND SPONSORS Motion Picture*: "Chronolgy" (Rumrill-Hoyt. Inc ); "Julie" (Rumrill Hoyt) Multi-Media: "Whats New About News" (Gannett Corp); "1971 Sales Promo", "New Products" (East- man Kodak). GORDON M. DAY. INC. 20 East 49lh Street, New York, NY. 1(X)17 Phone: (212) 755-Oo66 D.ite of Organization: 1962 Gordon M Day. President Carol Bulkley. Vice President Leo L Reich, Treasurer Services: Preparation/production of busln«*s films and T/radIo commercial*: creative con- Miltants: "Agency producer" services for .■dvrriising agenclm. 78 DEPICTO FILMS CORPORATION 254 West 54th St.. New York, NY 10019 Phone: (212) 265-7620 Dale of Organization: 1944 Jack R. von Maur. President Jack R. von Maur. Jr.. Vice President Services: Production of motion pictures, slide-films, slides, multi-media — for training, promotion, product intros. Facilities: Photo graphic studios, animation art dept., equip- ment for meetings. RECENT PRODUCTIONS AND SPONSORS Slide Films: 'Marvis Olefin" (Phillips Fibresi; "Management Review" (McCalTs Pattern Co.); "Consumerism" (Kinney Shoe Corp.). Live Meeting: "NAM Congress" (Natl Assn Mfgrs ) Multi-Media: "Dealer Development" (Gulf Oil Corp). DFI COMMUNICATIONS. INC. 600 Madison Ave., New York. N.Y. 10022 Phone: (212) 832-0200 Date of Organization: 1948 Divisions: Dynamic Films. Inc., Gerald Productions, Sponsors Film Service Nathan Zucker, President Sanford Greenberg, Executive Vice Presi- dent Gerald Auerbach, Vice President Henry Traiman. Vice President Services: Producers and distributors of all audio-visual programs including films, sound slidefilms, public relations, sales training, employee relations, and specialized visual aids. Also short subjects, television program- rriing. foreign language versions, etc. Facili- ties: Print procurement and distributional sound stages, recording and dubbing studios, editing facilities for all 16mm and 35mm audio-visual productions. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Run Fast — Run All Day"" (Ashland Oil Inc ): "(Million Dollar Moment" (Castrol Oil Company): ""Victory Circles 1971" (Dana Corporation); ""Encounter At Ford" Ford Motor Company); "Teen-Aged Drivers" (Liberty Mutual Insurance Co.); ""Combined Federal Campaign" (The United Way); ""Sales Film"' (Ideal Toy Co.); "Auto Suture"' (U.S. Surgical); ""Orthopedic Surgery" (U.S. Surgi- cal); "Aluminum Is Everything" (Alcoa). TV Commercials: Joseph Jacobs Organization. Parkson Advertising. Lennen & Newell. Dan- cer-Fitzgerald-Sample. DOLPHIN PRODUCTIONS. INC. A Oiv. of Computer Image Corp. 305 E. 45th St.. New York. N.Y. 10017 Phone: (212) 753-5892 Date of Incorporation: I960 Branch; Computer Image Corp. 2475 W. Second Ave.. Denver, Colorado 80223 Phone: (303) 934-5801. Computer Image Corp. 833 No LaBrea. Hollywood. Calif. 90028. Phone: (213) 8761060 Alan Stanley. President Bruce Davis. Production Mgr. Conrad White. Sales Coordinator Bob Blansky, Creative Director Services: Full production, classic animation, computer animation, live filming, editorial, screening, art. Facilities: Art department, cdtorial. screening, live filming. 35mm and 16mm color and B & W RECENT PRODUCTIONS AND SPONSORS Computer Animation: "Clock " (Canada Bell — Cockfield Brown); "Lines" (Excedrin — Y & R: "Reconditioner" (Clairol — Foote Cone Beld- ing); "People " (Newsweek — Joe Gans). De- sign & Animation: "ID'S & Titles " (N.E.T.). DONATI & FRIENDS, INC. 160 E. 33rd Street. New York. N.Y. 10016 Phone: (212) 532-3679 Date of Organization: 1968 Charles Wilson. Vice President Robert Campbell. Educational Director William Donati. Marketing Director Jan Janssen, Casting Director Mike Konkus. Photographic Director Harold Spitzer. Financial Director R. H, Sutherland. Transportation Director Service*: Complete packaging of programs, including multi-media shows. Individual serv- ices available: Writing^ Casting. Production Photography. Editing. Facilitle*: Idea Factory Editing. Screening. Multl Media. Distribution, including exclusive with Mono-Theaters. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Springtime NY City" (Mono Theaters); "Making The Most Of Ferro- Tic " (Sintercast Division of Chrommalloy American): "We've Got A Lot Of Work To Do'' (US Government): "Ghetto Education" series (Mono-Thesters): "Audio Billboards" (Slleffel/ Raymond). THE DURA-SELL CORPORATION 41 East 42nd Street, New York, NY 1(X)17 Phone: (212) 687-1881 Date of Organization: 1963 Paul F. Adier, President Albert A. Jacoby. Vice President /Marketing & Sales Leonard J. Read*, Treasurer Servlcn: Complat* ■udlo-vlsual production. merchandising consultants, sale/renta equipment with special emphasis lor sale men in the field, sales meetings, facto orientation & training Facilities: CompI* art. camera and sound facilities, rental 8mm & 16mm projectors on short & loi term basis RECENT PRODUCTIONS AND SPONSOI Slide Films: "Modess" (Johnson & Johni "Cup-A Soup " (Lipton): "Rapid-Shave" (B gate Palmolive): "Ice Cream" (Sealtest FogB "Aspirin" (Bayer) v DUO PRODUCTIONS. INC 333 Park Ave. South. New York NY. 100 Phone: (212) 674-2480 Date of Organization 1969 Bob Cohen. Producer George Nakano, Director Services: Producers of live action and ai mation commercials, industrials and educ tional films. Facilities: Full stage. 16. 35in equipment, full editing facilities. RECENT PRODUCTIONS AND SPONSOf TV Commercals: Shell. Underwood (Kenyi & Eckhardt); Mrs. Pauls (J M Korn); Spor Illustrated (Nakano. McGlone. Nightingali Delmonte (McCann Erickson). FRANZ EDSON INC. Watchway P.O. Box 503, Huntington. N. 11743 Phone: (516) MY 2-4345 Date of Organization: 1961 Franz Edson, President Inge Edson, Secretary-Treasurer Services: Planning and production of motic picture and slide films. Facilities: Comple production facilities for 16, 35mm and sIk films. CHARLES ELMS PRODUCTIONS, INC. 163 Highland Ave.. No. Tarrytown N 10591 Phone: (914) 631-7474 Date of Incorporation: 1952 Charles D Elms, President, General ' Manager Charles D Elms, Jr.. Vice President. Ur Production Mgr . Pilot & Air F>hotograpl Ruth M. Elms. Secretary. Treasurer Edward Whitman. Still Photography Ralph Rocklin. Cinematography Services: Motion pictures, sound slidefilin Audiovisual Presentations. Facilities: 16 35mm motion picture production & editir equpment Insert Stage Studio RECENT PRODUCTIONS AND SPONSOF Motion Pictures: "Mercury Barometer". Conditioning". "Refrigeration" (Apex Tec nical School): "Atomic Bomb" (Atcor. Inc Slidefilms: "Super Market International "Cigarettes in World Supermarkets" (Phil Morris International): ""The Art 100"". "Tt Art 200"". '"The Mercury Column"" lAp» Technical School) ■(» W fll -;:oI ::IMIJI FANNON & OSMOND. INC. 410 E. 54th St.. New York, N.Y. 10022 Phone: (212) 688-3138 Date of Organization: 1955 James H. Fannon, President Gerald Osmond. Vice President Robert Schweitzer. Director of Photogra,,. Services: Producers of industrial shows, salt meetings, and presentations, motion picture slidefilms. and filmstrips for education, salt training and new product introduction, mult media and projection techniques. Facilitia Scriptwriting. art. production, photograi staff and studios. RECENT PRODUCTIONS AND SPONSOR Multi-Media: "True Brunette" (Clairol); 'T» Hot Line" (Beech-Nut): "Ultra-Ban 50« (Bristol Meyers); "Confident " (Block Drug "End of An Era" (Time Magazine); "Braat Savers- Life Savers Gum" (Beech-Nut); "K*« the Pressure On" (Frito Lay); "Operatic Breakaway" (P & G); Closed Circuit TV: "Oi in the Country" (Procter & Gamble). strips: "Cornetts" (Frito Lay): "ANR, D Bomp, IBM 3270 Display System. 360, Application Customizer Service, pics. CLDAS/SLMS/1800 " (IBM); "DP ret," "I Feel Pretty " Head 4 Shoulders fPi FILM COLLABORATIVE INC. ISO West 55th Street. New York. N.Y. 1001 Phone: (212) 245 3729 Date of Organization 1968 J Morgan Sherwood. President D. Sherwood. Sec/Treas. Services: Scriptwriting. storyboards. motk pictures, for television, industry and educ tion. audiovisual consultation, industri shows, written, staged and produced. F»el> ties: Short notice location work IncludilD Bolex Rex-4's & 5's. fully lensed w/switai from 10mm thru 300mm plus 12 x 120 " geneiix zoom & fisheye. Aiiricon 16mm F( , zolini conversion. 400" Mitchell Mags. lOOOK inverter conversion power Nagra III tap^j" corder w/crystal control Sennhelser & J Mies. Hassalblad system/80 Planar 40mm DIstagon wide angle/Nikon. Eiai 4 Wirpnis 3*' St, OiKdi ;i5 BUSINESS SCREEI ict^B? ^*ii i Olympus systems: Used for obtammg trans- parancies for slide & filmstnp work. RECENT PRODUCTIONS AND SPONSORS 'Motion Pictures: "Mitchum AntiPerspirant I Sp'.iy ■ (Mitchum-Thayer Inc.): Break- "■• gfi" (USV Chemical): 'A World of ■ e" (Kelly Springfield Tire Co.); "GT I g Oil" (Kendall Oil Co ): "Inlernalional ■ yji, industry: TBA". "Man Governs Himself" (Eyegate House). FILM ENTERPRISES, INC. 485 Fifth Avenue, New York, N.Y. 10017 Phone: (212) MU 2-3973 Date of Incorporation: 1959 James R. Handley. President Eugene Balsley. Production Supervisor Richard Modzeleski. Ed. Supvr. William Pitus, Jr.. Ed. Coordinator Barbara Mumma, Executive Secretary Marian Aelialoro. Accounting Supervisor Services: 16 and 35mm motion pictures for government, business and industry: slide and jfilmstrips: script service: audiovisual produc. Ition management and coordination. Interna- itional production capability in Canada. Eu- rope. South America and Far East. Facilities: Administrative offices: 16/35mm motion pic I tare production crews and equipment (silent and sound): preview screening; editorial dept. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Uncommon Man" ilBN^ Latin American Area); "Some Call It Software" (IBM World Trade Corporation): "Milestone Report", "Benfer/White Sands". "Meek Island Test System Software". "Safe- guard Report of Progress for the Period Ending April 1. 1971" (Bell Telephone Lab- oratories); "WEPO/SAFEGUARD Production Orientation Report for the Period Ending 'December 31. 1970", "WEPO/SAFEGUARD Production Orientation Report for the Period Ending June 30, 1971". "WEPO Report =1 A =2 (Shortened Versions)" (Western Electric Production Organization); "WEPO/SAFE- GUARD Report of Progress for the Period Ending October 1. 1971" (WEPO/Bell Tele- Dhone Laboratories); "IBM 7770 and IBM 7772 Audio Response System Vocabularies" (IBM). FILMART COMMUNICATIONS, INC. 45 West 45th St., New York, N.Y. 10036 Phone: (212) 265-6647 Date of Organization: 1971 Branch: Cinearte, S A. Plaza Conde de Barajas 5. Madrid 12, Spain Phone: 266-5405. Akos Litsek in charge. Akos Litsek. President Klaus A. Werner, E. V. P. Horacio S Sidney, V.P. Creative Director William E King. Treasurer Services; Complete film production facilities For filming commercials. TV pilots. TV series, ndustrials, travelogues and feature films. Facilities: Completely equipped four-story 3uilding in the heart of Madrid, four sound stages, editing, animation, cutting rooms. DECENT PRODUCTIONS AND SPONSORS *lewly organized company. FILMFAIR, INC. 339 48th St.. New York, N.Y. 10017 Phone: (212) 421-8480 Date of Organization: 1965 August A. Jekel, President William D Jekel. Secretary Kay Himes. Treasurer D. M. Rockwell. Executive Director Services: Live action films for commercial md industrial accounts. Animation. FOUR WINDS FILMS. INC, 3 Glenwolde Park, Tacrytown. N.Y. 10591 Phone: (914) 631-7469 Date of Organization: 1970 Robert S. Hertz, President, Executive Producer Diana Hertz, Vice President, Treasurer Services: Complete control and production of 16mm and 35mm films from ideas to answer print. Strong documentary back- ground, also educational, industrial training, public relations and government films. For- eign language projects. Television produc- tions. Affiliations overseas with full produc- tion facilities FPS PRODUCTIONS, INC. 12 East 46th St., Room 6L. New York. N.Y. 10017 Phone: (212) 682-3877 Date of Organization: 1957 Date of Incorporation: 1963 Joseph C. Bowman, President, Exec. Prod. Lila Corbin. Production Mgr. Services: A/V coordinated marketing pro- grams; sales, training, and educational Mo- tion Pictures and sound slidefilms and strip- films. Facilities: Photography, slide and slide- film, camera stand, editing. SI FRIED PRODUCTIONS. INC. 49 West 45th St., New York. N.Y. 10036 Phone: (212) PL 7-4424 Date of Organization: 1960 Si Fried. Producer & Director Stan Vanderbeek. Creative Director Bob Hanson, Production Supervisor Iris Merlis. Production Control Services: Industrial, documentary, TV com. mercials, newsfilms, etc. Facilities: 16mm and 35mm equipment available in house. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The City — A Study in Sur- vival" (German Information Center); "What Do You Do When You Meet a Blind Person" (American Foundation) for Blind): "Your Heart Is In My Hands" (United Hospitals): "College" (American Inst, of Design). FWB & ASSOCIATES, INC. 545 Fifth Avenue. Suite 409. New York. New York 10017 Phone: 682-2013 Date of Organization: December 1968 F. William Bryant. Jr.. President Helen fsl. Bryant. Secretary-Treasurer Joseph Faro. Production Supervisor Howard A. Mann. Production Supervisor Diane Ehrlichman. Production Coordinator Services: Complete motion picture services from script to screen for business, educa tional. public relations, sales promotion, em Dioyee training and information films, includ ing design, wrting. storyboard, location pho tography. and complete editorial and anima tion facilities for motion picture and slide films. Facilities: Administrative offices screening facilities, complete editorial facili ties for production of 16mm and 35mm films RECENT PRODUCTIONS AND SPONSORS "Reflections" (IBM Corporation-Field Engi neering Division); "The Lasting Medium* (Specialty Advertising Association); "Sur- round" and "Designers and The Surround' (The Wool Bureau); "A Trail For All Seasons' (American Petroleum Institute, Eastman Kodak Company, and the states of Arizona New Mexico and Texas); "Threshold of To. morrow — 1971" (Masonite Corporation): "Old West — New West" (IBM Corporation. Field Engineering Division): "Vasaloopet" (IBM World Trade Corporation); "Freddy and George — Coffeebreak" (IBM Corporation-Field Engineering Division). NEW YORK foundations, education, and governmental agencies. Consultants on public relations and public affairs themes. Facilities: Full pro- duction facilities. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: Valley Forge: "No Food, No Soldier" (New York Times); "Yorktown; The World Turned Upside Down' (The New York Times); "It's What You Make It" (IBM Cor- poration): "Xerox In Concert" (Xerox Cor- poration). GORDON/GLYN PRODUCTIONS 258 West Fourth St., New York, New York 10014 Phone: (212) 255-5156 Date of Organization: 1968 David Gordon. President Michael Glyn, Vice President, Secretary Services: Producer of business films: TV special and commercials; filmstrips (edu- cational and business) New concepts. Will originate idea and handle projest through to finished answer. Facilities: Complete editing rooms; 16 and 35mm and executive offices. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "More Than Photography" (Eastman Kodak): "Merry-GoRound" (IBM); "Why Wigs' (Union Carbide); "HQ Docu- mentary" (Merrill Lynch); "Anti-Pollution" (Environmental Action Coalition Agency). TV Commercials: American Cancer Society. Blue Boy Vegtables. Rochester Gas & Electric (Hutchins). GOTHAM FILM PRODUCTIONS. INC. HE. 44th St.. New York, N,Y, 10017 Phone: (212) MU 2-4450 Date of Incorporation: May, 1955 Susan Wayne, President Services: 35. 16 and 8mm motion pictures: sound slidefilms. slides, recordings and sup- plementary aids. Facilities: Sound stage; art staff: still studio; editorial and recording services. RECENT PRODUCTIONS AND SPONSORS Motion Picture: "Records of the Year" (Int. Business Machines). Videotape: "Manager Training Course" (American Telephone & Telegraph Co.). Filmstrip: "Closing the Sale" (Volkswagen of America). Audio Cassette: "Sales Contact Situations' (American Tele- phone & Telegraph Co ). WILLIAM GREAVES PRODUCTIONS. INC. 254 West 54th Street, 8th Floor. New York. N.Y. 10019 Phone: (212) 586-7710 Date of Organization: 1963 Wm Greaves, Presiient Ralph Tangney. Director or Production Services: We offer full filmmaking services, and facilities to clients. Arrangements for any particular film production are flexible and geared to the needs of the customer. Facilities: 3 editing rooms equipped with KEM editing tables. Eclair NPR camera and NAGRA IV with accessories, magnasync transfer machine: proiection facilities. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "In the Company of Men" (Nevreweek, Inc.): "The Struggle for Los Trabaios", "Power Vs. the People" (Equal Employment Opportunity Commission: "The Fight of the Champions" (Cinerama-World Wide Release): "The Voice of La Raza" (EEOC). FILMS FIVE. INC. 42 Overlook Road. Great Neck, New York 11020 Phone: (516) 487-5865 Date of Organization: 1960 Walter Bergman. Head of Studio Operations iervices: Post productions services, editing hru answer prints Facilities: Complete edit- ing room and print distribution facilities; (all Accessary equipment on premises.) (ECENT PRODUCTIONS AND SPONSORS "V Commercials: R. J. Reynolds. Noxcema. lest Foods. Mennen. Riviana Foods, FORDEL FILMS, INC. 1079 Nelson Ave., Bronx, N.Y. 10452 Phone: (212) WY 2-50>iippl> laslsl ;il S^.OO cich, veni posip;iiil when p;i\nienll ;ieei>mp,inies order Boiler \el, order 1 ,1 \eiir'N Mihscriplii>n ;inil j:el lU'SI-l Nl SS S( Rl I N repiiliirly for only] Sh.OO in ihc U.S. ;ind Cun.-ida. 1^ 80 BUSINESS SCREEll ren's Hospital): "Bonnugo — The African ut" (Independent Productions): "The Real lexlco" (Independent Productions): "Refuge hurch of Christ" (Bishop McKinley Williams): Ipilm Series" (Zyqor Productions): 'An- iversary: O.A." (National CouncilB.S.A.): P.C.T.S " (Phila. College: Textiles & Science): A Time To Cherish ' (Chestnut Hill College): Journey Into Greatness" (Drexel University); Round Robin Classic" (Hal Babbitt Produc- ons) HARVEY LLOVD PRODUCTIONS. INC. 138 Fifth Avenue, New York, New York 10010 Phone: (212) 675-8731 Date of Organisation: 1967 I Harvey Lloyd. President Erika Benis. Vice President ervices: Still and film photography, multi- ledia presentations. AV-exhibitions. AVex- ibitions. documentaries, slide films. Facili- ,as; Two fully equipped studios, closed cir- \jit television studio, film editing, multi- creen proiections. ECENT PRODUCTIONS AND SPONSORS ideotape: "Video Matrix" Slide-Dissolve hows: "The Hope" (Jewish Zionist Org.); Journey to America" (USIA) ARTHUR LODGE PRODUCTIONS, INC. 315 Millwood Rd.. Chappaqua, N.Y. 10514 Phone: (914) 666-5486 . Date of Incorporation: 1953 Arthur J. Lodge. Jr., President lervices: Industrial & educational documen iries and public relations films & PR tele- ision newsfilms. Facilities: Editing and film- ic equipment, library. lECENT PRODUCTIONS AND SPONSORS lotion Pictures: "Waste Materials: A Na tonal Resource". "What's in a Package" KiCPA). JAMES LOVE PRODUCTIONS, INC. , 151 East 50th Street, New York, NY. 10022 ; Phone: (212) 593-2510 I Date of Organization: 1952 ' James A. Love. President Anne M. Love. Secretary \ Gary L. Borresen, Production Coordinator ervices: Scripts, storyboards. motion pic- ijres for television and industry; slidefilms; V package shows. Script and consultation. Ucilities: Offices, cutting rooms, art depart- lent; insert studio, mobile location unit. Hudio. creative, technical and production aff. iECENT PRODUCTIONS AND SPONSORS |iotion Pictures: "Magnificent Seven" (Bell elephone of Pennsylvania). I MCI VIDEO/FILM PRODUCTIONS, INC. ' 441 Lexington Avenue. New York, N.Y. 10017 Phone: (212) 687-8640 ' Date of Organization: 1968 ! Jack Moss. President ■ Kermit J Moss. Vice President lervices: Creation and production of TV ntertainment programs, training and selling rograms. meeting materials, educational ^pes and TV commercials. Originating on I' color videotapes and transfer to 16mm. mm or Super 8 motion picture film. Facili- «$: Access to completely equipped profes- onal studios throughout the country: mobile 'nits for on-location videotaping. ECENT PRODUCTIONS AND SPONSORS ;ideo Tapes: "Not Just One Of The Girls" Mademoiselle Magazine): "The World of oating" (KLM Productions. Inc.). MPO PRODUCTIONS. INC. (A Subsidiary of MPO Videotronics) ; 222 East 44th St., New York, N.Y. 10017 I Phone: (212) 867-8200 . Date of Organization: 1947 ^ Branch Offices: Illinois: 640 N. LaSalle. I Chicago. III. 61610. Phone: (312) 527- j 3680. Bill Bailey, Mgr ; California: 800 N. Seward. Hollywood. 90038. Phone: (213) HO 6-3341. Bob Carlisle. Mgr : New York — Projectors: 461 Park Ave South. New York, NY. 10016. Phone: (212) 867-8200. Don Woelfel. Mgr; Cali- fornia— Profectors: 5400 Cahuenga Blvd. No . No. Hollywood, Calif. 91601. Phone: (213) 985-7310. Gary Brown. Mgr; Taie Rims Inc.: 619 West 54th St.. NY. 10019. Phone: (212) 867-9590. Charles Ahto. Gen. Mgr.; TFI. Calif.: 5400 Ca- heunga Blvd. No . N. Hollywood. Calif. 91601. Phone: (213) 985-7010, Robert Aller. Mgr. Judd L. Pollock. Chairman Arnold Kaiser. President William Susman, Exec. Vice President , Marvin Rothenberg, V.P.. Secretary iervices: Complete production of motion pic- iires for sales promotion, training, public Nations and product demonstrations. Filmed nd viedotape TV commercials. Distribution service, film and live presentations and stage shows for industry. Facilities: (New York): Large self-contained studio center for spon- sored film and videotaping; includes 9 sound stages with lighting, photographic and sound equipment, screening rooms, special effects sfiops; mobile units, editing facilities. (Cali- fornia): Complete production facilities. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Winter Walking" (US. Post Office); Sales Film (Avon Products). Multi- Media: "1972 Introduction" (Oldsmobile). TV Commercials: J. Walter Thompson. Ted Bates. Compton. Cunningham & Walsh, N. W. Ayer. MRC FILMS, INC. (Division of McLaughlin Research Corp.) 71 West 23rd St., New York, N.Y. 10010 Phone: (212) 9891754 Date of Organization: 1942 Branch Office: 1110 Spring St., Silver Spring. Md.. Phone: (301) 585-7100: 126 E. Mam Rd . Portsmouth. R.I.. Phone: (401) 849-4010: Studio: Walnut Hill Road, Sandy Hook. Conn., Phone: NY. (212) 9891754. Bruce G. McLaughlin. President Otto C. Romonelli, Vice President, Contract Administrator Lawrence Mollot. Executive Producer. Di- rector Services: Production of motion pictures, film- strips, and recordings for industry, television, education and government. Consultants to "in-ptant" film units, providing script. editinR. animation, recording, and production com- pletion services. Facilities: Writers, directors, editors, and animation artists: 30' x 40* sound stage, full complement of modern camera, lighting, and sound equipment for studio and location production. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Seeds of Discovery" (NASA): "Take It From SBA"" (Small Business Administration); "Plankton. Life of the Sea" (U.S. Navy); "Assignment Undersea" (Naval Undersea Systems Center); "Let's Talk About Plants and Animals" (MRC): "Proximity Fuses" (Harry Diamond Laboratory); "The Easy Rider" (Telex); "Submarine Rescue. Planes In The Sky — Ships In The Sea" (U.S. Navy); "Techeval. Weapon Systems Accuracy Trials" (Naval Undersea Systems Center). Slidefilms and Audio Cassettes: Supervisor Training Series — Orientation. Counseling, Dealing With People. Implementing Work. etc. (General Learning Corp.); Computerized Air craft Maintenance Program (Camp Systems, Inc.). LARRY MADISON PRODUCTIONS, INC. 253 East 49th St., New York, New York 10017 Phone: (212) 838-4856 Date of Organization: 1962 Larry Madison, President Lawrence K. Madison, Vice President Alan L. Madison, Vice President Tony Pedatella. Vice President Services: Producers of Industrial, documen- tary, public relations, sales, educational and TV films and commercials. Facilities; Full production facilities RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "A Child Went Forth" (Amer- ican Institute of Architects); "The Great Tra- dition" (Remington Arms); "Walker vs Tyme and Glass Hospital " (Geigy Pharmaceutical): "Rabbit Hunting with Curt Gowdy" (ABC American Sportsman) TV Commercial: "S&H Green Stamps" (SSCB) MARATHON INTERNATIONAL PRODUCTIONS. INC. 10 East 49th Street, New York, N.Y. 10017 Phone: (212) 688-1130 Date of Incorporation 1948 Konstantin Kaiser. President & Executive Producer Ingrid Buhl. Office Manager Jim Woolley. Chief Editor f^laria Johnson. Accounts Dept. Services; Public information films, training & educational films, worldwide news service, company newsreels. special events coverage for industry; film editing, commercials, stock shots. Videotape division; production, editing, duplicating. Facilities: Complete 16mm and 35mm production, recording, interlock and editing facilities. Correspondent cameramen in the U.S.A. and all countries of the world RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "I'm Takin' The Time" (Porsche Audi); "The Big Reach" (Mack Trucks, Inc.); "Porsche Does It" (Porsche- Audi); "Annual Presentation" (Volkswagen of America): "Model Introduction" (Science House) MAYSLES FILMS, INC. 1697 Broadway. New York, New York 10019 Phone: (212) 582-6050 Date of Organization lOij;' Albert Maysles. Cinematogr.ipher/Director David C. Maysles. Director/Producer Services: Complete production facilities for NEW YORK motion pictures, including theatrical feature films, television documentaries, and spe- cials, corporate and promotional films. TV commercials. Facilities: Unique portable 16mm and 35mm cameras and sound equip- ment; Steenbeck editing. Total production facilities. RECENT PRODUCTIONS AND SPONSORS Motion Pictures; "American Dream Machine" (NET). TV Commercials: General Foods- — Y&R; Champion Spark Plugs — J. Walter Thompson; Natl. Coffee Assn — Cunningham & Walsh; MaximOgilvie & Mather. MEDIA PRODUCTIONS 103 Park Avenue, New York, New York 10017 Phone: (212) 786-4944 Date of Organization: 1969 Burton Q. Zaro. Film Director Peter Lussier. Production Director Everett Reid. Jr. Vice Pres.. Sales Sandra Cohen. Art Director Services: Producers of commercials (Film and tape). Documentaries, industrial films and multi-media productions. Facilities: Edit- ing, screening and conference rooms. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: Down to Earth" (Sears Roebuck). Multi-Media: "Down to Earth " (Sears Roebuck). MELANDREA, INC. 909 Third Avenue, New York, New York 10022 Phone: (212) 421-4830 Branch Officers; Melandrea/The Concept Group 75 E. Wacker Dr., Chicago. Ill 60606. Phone: (312) 641-0556, Judi Krum menacher. President; Melandrea, Inc. 6335 Homewood Ave., Los Angeles, Calif 90028, Phone: (213) 461-2791. Art Law son, Acct. Executive. Carmine Santandrea, President Robert Perks, Creative Director Services: Multi-media film producers. Stop- light slide presentations — Motion picture films, Innersphere Theatres (tm). Facilities: Script writing, complete are department, pho- tography studio, animation stands, complete editing facilities, complete recording facilities for narration, music and mix, screening RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Kotique "Kimberley Clark); "PAID" (Johnson & Johnson). Multi-Media: '"Operation Breakthrough"' (U.S. Dept of Housing & Urban Development); ""Expo "70)) (Japan Air Lines); ""Lawrence of Bloommg- ton" (General Electric); "Consider All the Facts" (Bombardier. Ltd); "Titan in Action" (Intl. Brotherhood of Teamsters); "Discovery" (Conoco); "What Is a Money Company" (CIT Financial Corp.) MERCURY NEWSFILM 501 Madison Ave., New York, N.Y. 10022 Phone: (212) PL 2-2224 Date of Organization: 1961 Date of Incorporation: 1963 Benjamin S. Greenberg, President, Execu- tive Producer William Witt. Vice President Dir. of Re- search Administration David P. Evans, Vice President, Director of Sales Shirley C. Soman. Vice President, Director of Research Branch Offices: London: 54 Bonser Rd. Mddx. Phone: 892 8659. Paris: 11 Rue St. Lazare. Phone: 526-4824 Services: Production and distribution of TV Newsfilms and Cameos, silent and sound. Special assignments. Facilities: Editing, sound and lighting equipment; Arriflex, Auricon, Beaulieu. Kodak, Bolex and Eyemo cameras; animation and titling equipment; radio re- cording services; still ohoto services. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Ohio Cowboys" (Continental Oil Co.); "New BIdg. Complex" (Rockefeller Center Inc.); "No Fault Insurance" (Insurance Information Institute); "Pyrolite Carbon " (G" f Oil Co.); "Jr. Achievement" (Sperrv Ranrt); "Computer Portrait" (Bell Labs); "Election Survey"" (Noreico); ""U.N. Thanksgiving" (Norelco); "4-H Convention" (General Foods): Slide Films: "Burlington Awards " (Burlington Mills); "Oscar de la Renta" (DuPont). METROMEDIA PRODUCERS CORPORATION 485 Lexington Avenue, New York City. N.Y. 10017 Phone: (212) 682-9100 A. Frank Reel President Chuck Fries Executive Vice President Richard Kelliher. Vice Pres. Sales Develop- ment Ken Joseph. Vice Pres Syndication Art Slolnitz. Vice Pres Production Div. Services: Producer of live TV programs. TV November/ DecefTiber, 1971 81 Iilm programs. TV lape programs Distributor of television (eature dims, film series and tape series. FacllUiei: Studios- 8544 Sunset Blvd Los Angeles. Calit. Sales: 485 Lexing Ion Ave , N Y. RECENT PRODUCTIONS AND SPONSORS V. o" "Undersea World of Jacques Cousteau" (DuPont. Hartford Insurance Cp r 'Primus' (Syndication): "Tattered Web' ICBSi "Day o i'-''"^. °I„I"'*'"*'" <*BC). Videotape: "Ice Palace (CBS) ARTHUR MOKIN PRODUCTIONS. INC. JO0V3 **'"' ^''"'' ""• ''°'*^- '^e* *'"'> Phone: (212) 757-4868 D.iie of Org.ini/ation: 1966 Arthur Mokin. President B.irbrtr.! Mokin. Secretary-Treasurer Monika Gardner. Assl J Weber. Dist Mgr. Service*: Production and distribution of 16mm %t'i?,f.\'°"'r .'''";i including freeloan service. Facllllies: Film library and editing rooms and eneci/livc offices U^„?i^I:l V ^''°°'''PJ'°NS AND SPONSORS Motion Picture*: "Fire in the Streets'. "The beasons (Independent Productions) .., MOSS COMMUNICATIONS INC 10017""*'°" Avenue, New York. N.Y. Phone: (212) 687-8640 D.ite of OrRanization 1966 Bo^^J^<^%''"'l""'"}- Executive Producer Bca Moss. Vice President fnl?"«^^'^'"."°" '"" Production of 16mm shrt,fii7;,T .72"°" P'ctu-^es. TV commercial-;, lonl. ltTi.nn"^'!?H'".?'°'i^P" '""^ multimedia «nf,^,^ i^ *."'* development of complete proaram^. ?n. '°,"*' I '"'"'"« ^"<* educatfonal wor? oT^ii.v 0- '*'?' """'^^ '"a'enals: net- f^7 in^ I. 1^. ^ ''°'°' videotaping and trans r!rL v'd*°^'^'l'" Productions. Inc Facilities- JL°"*""'"8- scripiwrit.ng. artwork f, IminK' orori ?A"i5n ''*"'"^' *" production and posi: production services, through to finished RECENT PRODUCTIONS AND SPONSflR"; ^1^:3?^; o-io^^«^^.;^S &'"?lie^^^'^-^-'--^^ k]m • Pr^H *X"rkboats of Eastern Maryland^' (KJM Productions, nc ) Slidsfiltn<- --i-i^ rolet Motor Division). Sales Meefintc- ■a, . nett s White Satin Gin ofstribulo 'presenta ro?- Eaom'!.°n"*'.. °^^l'"^^^ CoT "Co^t'^C-ln: «am.- "l*T/"i •*°''^'" <^°' Training Pro- ProTram- rTh. '2"""ve Sales Development oanvl P™I«f. ^<''"'.\ and Hutchinson Com rSiV- iSi"^""""*': '^o' -""St One Of The Girls (Mademoiselle Magazine). ,i9*lff 1 """^"^ PRODUCTIONS INC Date of Organisation 1946 Paul Cohen. Pres dent Eric H. Lawrence. Vice-Pres Emanuel Muno!i Editorial Arthur Kaplan Controller inH.";**' Specialist in unorthodox graphic and story trea mem of films for industry and torT,";%^:i ir""'.""=,r'" P"'^ -ction Ind Id" tonal facilities for 35mm 16mm and Tech- recording and insert staue T^'i^'^'^-.^'^ODUr.'TlON'i AND SPONSORS Motion Pictures: "Man From A Missing Land" 1 •n'?r'"'I'on Aaencvi: "Threads of Tech- nology (Raytheon/Film Counsellors) ,,, ^ MUYSKFNS/MAOISON, INC 100"' *' ^'"'*'" **'*" *°'''' ^**' ''°'^ Phone: (717) 7SS-5647 William S Muyskens President larry Madison. Vice President Alan Madison Producer I awrence K. Madison, Producer Arithony Pedatella, Production Manager Service*: Producers of TV commercials docii- rnent»ri»s and public relations films Faclll- tie*: Full production facilities fTCENT PRODUCTIONS AND SPONSORS TV Commercials: Colgate Palmolive Companv "Irish Soring". "Brisk'- 'Wm Esty Comnanyl Soerrv Hutchinson. "S4H Green Stamps" (<; SCAB): Keyes Fibre, "Chinel" (Compton Adv.). NFL FILMS, INC. 410 Park Avenue. New York N.Y. 10022 Phone: (21?) 758-8380 Date of Organization 1964 Branch ?fO N llth St. Philadelphia, Pa 19107. Phone l?15i LO 73415 £ti Sabol. Pri-sident (Phil ) Steve Sabol. V P (Phil ) Ken Flower. V P. Sales (NY) John Hentz, Vice President, Production iPhil ) Inez Aimee. Sales Div (N.Y ) Arthur Spieller, Production Manager (Phil ) Jack Hand. Dir. of Promo. (NY.) Services: Official photographers and film production firm for all 26 prolessional foot- ball teams Facilities: All necessary equip- ment for filming and production of complete 16mm films. Facilities include sound studios and film lab. NICHOLSON-MUIR PRODUCTIONS. INC. 138 Chalsworth Avenue, Larchmont, New York 10538 Phone: (914) 834-3005 O.ilt- ol OiiMni/ation 1960 E Rogi-r Miiif. President Robert Nicholson, Executive Vice President Robert Rushing, Executive Producer Services; Producers of television programs and The Video Encyclopedia, for broadcast and cablecast Facilities: Television produc- tion studio CI. inch equipment) RECENT PRODUCTIONS AND SPONSORS Videotapes: "Newlywed Game" (MultiSpon sored); "Pay Cards " (Mult Sponsored): "I Am Joe's Heart" (Reader's Digest): "Buffalo Bobs Storybook" (Welch's Foods): "Pace Col- lege' (Pace College). AMRAM NOWAK ASSOCIATES. INC. 254 West 54th St., New York. N.Y. 10019 Phone: (212) LT 1-3140 Date of Organization: 1960 Amram Nowak, President David Hoffman, Vice President Harry Wiland, Producer/Director Shcva Scheingarten, Prod. Mgr. Services: Producer of documentary motion pictures and public service TV spots for health, social welfare, religious and educa- tional agencies. Facilities: Editorial rooms, insert stage, animation, screening room, ex ecutive offices. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Triunfo" (Peace Corps): "Sigaboy " (Mary Knoll Fathers): "If You Don't Do It, It Wont Get Done" (United Way of America) TV Commercials: "Tijuana Smalls Campaign " (Ogiivy & Mather — Tijuana Smalls — General Cigar): "Bullish on America " (Ogiivy & Mather — Merrill Lynch, Pierce Fen- ner & Smith). PANEL FILM PRODUCTIONS. INC. 280 Madison Avenue, New York. New York 10016 Phone: (212) 679-6401 Dale of Organization: 1959 Henry E Knaup, President Richard G. Tousey, Vice President Services: Producers of industrial and com- mercial motion pictures: Facilities: Studio, editorial facilities, videotape, motion pictures RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Profits" (Singer Interna- tional): "Pollution" (New England Electric) TV Commercials: "Spanish Ivory" (Proctor & Gamble — Compton); ""Guarantee" (A & P — Gardner Adv.), PECKHAM PRODUCTIONS, INC. 9 East 48th Street, New York, N Y. 10017 Phone: (212) PL 8-0490 Studio: Old Bedford Road, Greenwich, Conn. Date of Organiz.ilion 1958 John L Peckham. President Harvey Yale Gross. Vice-President Peter H. Peckham. Secretary-Treasurer William Littlfield, Creative Director Services: 16/35mm films and slidefilms — business, industrial, government, TV sales promotion, public relations, theatrical, docu- mentary, educational, scientific. Commercials programs for TV in color and b&w: sales train- ing, sales, advertising films Facilities: Crea- tive, production and editorial depts. Arriflex cameras: also Techniscope camera, 16/35mm animation camera; sync sound recording equioment RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Experts" (Standard Oil Co. (NJ): Super X Motor Oil". ""Steel-Belted Tire Announcement". ""The Tire Sale". "'Shell Dealer TCP/2 Announcement" (Shell Oil): ""The World Behind Your I ight Switch"" (Con- solidated Edison); "The Menu Planner"" (E. I. Du Pont de Nemours): '"The Professionals" (Stokely van Camp): "One Million Guest* A Year" (Esso Motor Hotols): "IBM Map Card Solectric Typewriter" (IBM Corporation OPD) TV Commercials: "Dune Sprayinp" (Standard Oil Co iNJ). LnRoche. McCaffrey and MrCalD- ""Esso Motor Hotels — Europe"" (Essn Motor Hotels, LaRoche. McCaffrey and McCalh. PLUS TWO PRODUCTIONS. LTD. 141 East 44th Street, New York, N.Y. 10017 Phone: (212) 758 9330 Date of Organization 1968 Stanton Korey PrrslftrnI Rene Oulmann, Vice President Domenic Arbusto. V P., Director E^on Dumler, Secretary/Treasurer Services: Full service television produ company Facilities: offices in New York affiliates on West Coast, London, Rome penhagen. & Tel Aviv RECENT PRODUCTIONS AND SPONSOR Motion Pictures: 'Danny" (US. Army< "Rd gion in America" (Ad Council) TV Comm* clals: "Teflon" (DuPonI — N. W Ayei. c:ars (Chevrolet — C ampbellEwald). Videotape "Spray" (Calgon — Needham, Harper) PRODUCERS ROW INC. 666 Fifth Ave., New York. NY. 10019 Phone: (212) 581-4350 Date of Organization: 1955 William F. Herrick. President ' Frank B Muller. Executive Vice ?•• .n. & Treasurer Ralph Nathan. Vice President. Gen '/ • Harry K Welsh, Director Marketing Services: Motion pictures, presentations an stage shows for industry: slidefilms .inrf ott . audio visual media. Service audio-vr media and public relations accoun- ties: Staff writers, directors, art di-i facilities. RECENT PRODUCTIONS AND SPONSOR ""The Other Side of No ". ""Christmas in Am ica"' (Avon): "People Like You" (N Telephone): ""Eastern Airlines Air Ca-K (East. Airlines). Multi-Media: "Anso 1 ""1971 Sales Meeting " (Allied Chemit tional Sales Meeting" (Bulova): "C^i Presentation" (Charles Luckman Assr porate Presentation" (Singer Co.); ""Commur cation Program" (Xerox). H RMA, INCORPORATED 117 East 30th St.. New York, N.Y. lOOK Phone: (212) LE 2-7083 Date of Organization: 1953 Rene J. Mechin, Jr.. President Charles Neville. Prod. Mgr. Darlington Brown, Art Director Services: Protection & television graphics l< multi-media presentations, slides & slio 1 films. Facilities: Creative staff. Art & phot J studio. RECENT PRODUCTIONS AND SPONSOS Motion Picture: "Pepsico Story " (McDonno Productions) Slide Films: "J P. Steven- (A S Hansen): 'A.T.iT " (Alan Sitzcr * sociates); "IBM" (Film Design & Mg- Multi-Media: ""F. W. Woolworth" (McDonn. Production). CARL RAGSDALE ASSOCIATES. LTD. 321 East 45th Street, New York, New Yo 10017 Phone: (212) 867-7651 Date of Organization: 1962 Carl V. Ragsdale, President Services: Producers of motion pictures fi industry, government, trade associations, •' vertising agencies and public relations firm] Facilities: All necessary for design, and proKramming quality motion pictures. RECENT PRODUCTIONS AND SPONSOI Motion Pictures: ""Conciliation or Li* (HUD): "Vast" (PRO Electronic- "'Salvage of the Sian Yang" (Murphj : -. Salvage Co.). LAWRENCE RAVITZ ASSOCIATES, INC. I 215 East 37th Street, New York, N.Y. lOOIl Phone: (212) 867-5140 Date of Incorporation: 1966 Lawrence Ravitz. President Services: Complete development of picture and slidefilm projects from scri| completed film. Facilities: Editing, proj rooms. RECENT PRODUCTIONS AND SPON Motion Pictures: "Family Circle — It's Loi (Family Circle): "Palette Plus! " (Great ern Paper Company): "Community Centers ' (The American Institute of tects) ROBERT YARNALL RICHIE PRODS., INC. 230 East 44lh Street, New York, N.Y. 1001 Phone: (212) MO 1 1380 Date of Organization: 1948 Branch: 7230 Twin Tree Lane, Dallas, Taii^J 75214. Phone: (214) EM 3-1292 I Robert Yarnall Richie, President l| V G. Richie, Secretary-Treasurer Gilda T. Gold. V P. Chg Production Services: Motion pictures for TV. industrU 1 documentary, 35 & 16mm b&w and colo slide-motion; filmstrips: scripts and slo- board treatments. Specialists in still photo raphy Facilities: Sell equipped for all pllSM. j ol motion picture photography: emplt^flr^ j Mitchell cameras, Magnasync sound on t.i cation: shoot ng stall lor sets and spMi|l effects Lighting for large industrial interior f RECENT PRODUCTIONS AND SPONSOW Mellon Pictures: "A Date With Disaster" (Hoi pital Council Southern California); *'J9Ug nology-Ecology " (Placid Oil). BUSINESS SCREEll ROSEMAGWOOD PRODUCTIONS. INC. ,414 Awenue of the Americas, New York, N.Y. 10019 I'hone: (212) PL 1-7000 bate ni Oigdni/.iiion: February. 1962 •low-ird T. MaRwood. President-Producer/ Director ;iames Rose. Exec Vice President bavid Schermerhorn, VP General Manager Kenneth Drake, VP Sales rvices: Production of TV spots, business 'ustrial. sales and training films. Facilities: I ices, studios, editorial and distribution fa- ties in N.Y.C.; branches in Los Angeles. ,icago. Toronto, and London. KEN SACO ASSOCIATES, INC. 150 East 58lh St.. New York. NY. 10022 Phone: (212) 688-2015 Date of Organization: 1957 Ken Saco. President 3urt Lowey. Executive Vice-President rvices: Design, script, and produce indus tl films, and multimedia presentations, cilities: Producer, writer offices with screen. ; rooms and complete design and produc- CENT PRODUCTIONS AND SPONSORS liti-Media: "Phonepower — The Phila. In- irer Story" (AT&T); "American Business: e Changing Scenatio" (Eastman Kodak); thats New in 72" (John Deere Co.); "Why To A Mo«ie" (TESMA); "You V^ere There" •istman Kodak); "New Concept in Furni- e Showroom" (Macey Fowler). Slidefilm: iie Growing Percentage" (AT&T). SEA MOOR PRODUCTIONS P.O. Box 398. Southampton. N.Y. 11968 Phone: (516) 283-3712 [Date of Organization: 1950 Barton Thrasher. President Jay Corvidus. Vice-President 'Susan Kreau. Production Manager rvices; Motion pictures; slides. Facilities: meras. lights, recorders. CENT PRODUCTIONS AND SPONSORS •tion Pictures: "Land Roving in East Africa". crambles Amongst the Alps" (Osgood & zen). ■ OHN H. SECONDARI PRODUCTIONS. LTD. 1560 Broadway. New York 10036 Phone: (212) 581-3954 Cable: PRODSEC, N.Y. Date of Organization: 1960 John H. Secondari. President. Executive I Producer Helen Jean Rogers. Vice President. i Producer/Director :rvlces: Production of television, industrial d educational films. Facilities: Complete oduction and editorial facilities and per- innel. SHOW ASSOCIATES. INC. 226 West 58th Street New York, New York , 10019 .Rodney Chalk. President IRosanne Amberson, Sandra Amberson, . Assoc. Producers Irvices: Producer of 16mm and 35mm mo- in pictures. Facilities: Studio, editing and reening facilities. SILVERMINE FILMS. INC. 49 W. 45th St., New York, N.Y. 10036 Phone: (212) 586-6448 Date of Organization: 1964 Alvin Yudkoff, President Nat Sherman. Chief Editor Pamela Bunburg, Prod. Mgr. rvices: Production of films, videotapes and |jlti-media presentations from idea to fin- hed production. Facilities: Office, screening torn wth interlock facilities, fully equipped 'iting rooms. tCENT PRODUCTIONS AND SPONSORS ption Pictures: "Five" (Seagram Distillers :.); "Passport To Everywhere" (Interna- nal Resorts Club Inc.); "Smash!" (Mon- !nto & Vogue-Butlenck); "Once Before I le" (TV SPECIAL (General Electric); "Slav- 1/: The Black Man and the Man" (NET); lymn to the Sun" (U.S. I. A); "Five of Us" uriington Industries); "Once There Was A arid" (Films for Conservation Foundation); 'he Road Ahead" (International Brotherhood Pulp. Sulphite and Paper Mill Workers). 'deolape: "Can Do" (series) (State Univ. of .■w York) Multi-Media: "Boom! The Inform- on Explosion" (Gen. Telephone Company Florida). SKYLINE FILMS, INC. 501 Fifth Ave., New York, N.Y. 10017 Phone: (212) 986-1737 jDate of Organization; 1963 .Joseph F. McDonough. President I David Saperstein. Vice President j-rvices: Writing and producing motion pic- ires, videotape, filmstrips and collaterial fiterial for business, industry, television. iucation. television commercials, multime- dia, collateral material, slidefilms. Facilities: Executive production offices, screening and liECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Whole World" (Mar- kot/4); "Management Systems"-Tulsa (Mosler Safe); "The Today Sound of Steer (IBM): "Three Islands" (GAC Corp): "Copper By Belt" (Litton-Hewitt/Robins); "All Terrain Vehicle" (Milton Bradley). Slidefilms: "Operating Sys. tems". "System/3", "Iceberg" (IBM). TV Commercials: (Harvey & Carlson). (DFS). (S. R Leon). (Bozell & Jacobs). (Ross Roy). TED STEEG PRODUCTIONS. INC. 701 Seventh Ave.. New York, N.Y. 10O36 Phone: (212) LT 1-8470 Date of Incorporation; 1960 Ted Steeg. President Jim Strongin. Creative Director Diane Gude. Treasurer Rich Phillips, Prod. Mgr. Services: Producers of motion pictures, film- strips and presentations for television, busi- ness education and government. Facilities: Offices, conference rooms, screening rooms, editing rooms, and production facilities and equipment. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Unfinished Business" (Busi- ness Week); "Performance" (AT&T); "McCall's World" (McCall's Magazine); "Keeper of The Keys" (Oberon Communications). SIDNEY J. STIBER PRODUCTIONS, INC. 134 E. 28th St., New York, N.Y. 10016 Phone: (212) MU 5-5516 Date of Organization: 1954 Sidney J. Stiber. Vice President Michael Livesey. Photography Antoine Amant. Traffic Services: TV commercials, industrial films, government films, public relations films. Fa- cilities: Complete motion picture sound stage. editing, production facilities. HENRY STRAUSS ASSOCIATES 733 Third Avenue. New York, N.Y. 10017 Phone: (212) PLaza 7-0651 Date of Organization: 1951 Louis Mucciolo. President James Holloway. Controller Mort Wolson. Syndication Services: Development of corporate internal training and external communications pro- fiirams. including public and employee at- titude development. Production of films and collateral materials in sales promotion, mar- keting, environmental concern, consumerism, social commitment and multi-nationalism. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "A Sharper Focus" (Syndi- cated Library); "What Business Is Armco In" (Armco Steel); "Art Is . . ." (Assoc. Council of Arts/Sears-Roebuck Found.); "Interaction" (St. Regis Paper). SOLO PRODUCTIONS, INC. 250 East 49th Street, New York, N.Y. 10017 Phone: (212) 826-0650 Victor Solow. Producer. Director Barbara Grodin. Production Asst. Services: Production of TV commercials. TV shows. RR.. industrial & documentary films. Facilities: Production offices. N.Y.. Amster- dam. Munich. RECENT PRODUCTIONS AND SPONSORS TV Commercials: "Jeep (5)" (Kaiser-Compton); "Toys" (Ideal); "After the Collision" (Connec- ticut General-Cunningham & Walsh): "U.S. Steel" (US. Steel-Compton). TARGET FILM PRODUCTIONS. INC. 381 Park Avenue South, New York, N.Y. 10016 Phone: (212) MU 4-4761 Date of Organization: 1962 Glen P. Mathews, President Richard J. Powers, Vice President Joseph J. Lipkowitz. USG Exec. Producer Services: Producers of motion pictures, film- strips, slides and other A-V's. Also dealers in most popular projection equipment. Fa- cilities: Sound Stage. i6/35mm facilities, recording, editing, etc. in one location. Stage available to other producers. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Meet The Masters" (Regi- nald Wells Assoc); "The 1971 Masters" (Augusta National Golf Club); "Transport Topics" (John J. O'Keefe, Inc); External Dae ryocytorhnostomy"; "Irodocyclectomy For Iris-Ciliary Body C^yst"; "Luxated and Sub- luxated Lenses"; "An External Approach For Ptosis Repair"; "The Surgical Correction of Endocrine Malfunction of The Ocular Ad- nexa": "Anterior Vitrectomy"; "ASAI Tech- nique of Largngestomy"; "Combined One Stage Pharyngeal Diverticulectomy"; "Naso- pharyngeal Angiofibroma": "Tonsil and Ade- noid Surgery-Disection Technique"; "Compli- cated Subluxated Lens Associated With Glau- coma": "Micro-surgery of Congenital Cata- ract": "Modification of Linear Extraction"; "Partial Supraglottic Larynectomy for Carci- noma of the Epiglottis"; "Esophageal Diver- NEW YORK ticulectomy ": "Total Ethmoideclomy and Par- tial Maxilleclomy"; "Hearing Aids — How To Fit Them" (Smith. Miller & Patch. Inc.) "Remington Copiers" in English, French. German. Italian. Spanish. Portugese and Swedish (Remington Rand, International). TARGET MARKET PRODUCTIONS, INC. 6 East 43rd Street, New York, N.Y. 10017 Phone: (212) 490-3135 Date of Organization: 1970 Byron Miller. Chairman of Board Edward H. Mahoney, President Carl V. Ragsdale. Exec. Vice President Barbara Connolly. Exec. Secretary Services: Motion picture and video-tape pro- duction for industrial and television pro- gramming, CATV, EVR packages, video cas- sette production for target market distribu- tion. Facilities: All necessary for creatively designed programs, production through dis- tribution. RECENT PRODUCTIONS AND SPONSORS "Mark Imperial" (The Kelly Springfield Tire Co.); "Noise Is Our Business" (H. L. Blach- ford. Inc.). TELETAPE CORPORATION 321 West 44th Street, New York, N.Y. 10036 Phone: (212) JU 2-340O Matthew J. Culligan, President and Chief Executive Officer Richard E. Riedel, Chairman of The Board John J. Natale, Executive Vice President James R. Hartzer, Vice President Marketing Lucien A. Lessard. Vice President Produc- tion & Post Production Donald W Redell, Vice President Program- ming Sales & Development Branch: Teletape Detroit (The Message Cen- ter). 2821 E. Grand Boulevard. Detroit Michigan 48211. Phone: (313) 875-2400 Fred England, Executive Vice President Herbert Hall, Senior Vice President Paul Kelcourse, Vice President Services: Business Communication System making use of video and audio cassettes. Production, creative and consultation serv- ices (videotape and film) for development of television commercials and programs. Com- plete television camera, videotape and editing facilities. Post Production, tape consolidation, and program syndication services. Multi-me- dia events, live meet ngs, sales training, and personnel development programs. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Sesame Street" (Children's Television Workshop); "David Frost" (West- inghouse Group W); "Training Films (Sears Roebuck — Campbell Soup Company). Multi- Media: "National Dealer Presentation" (Toy- ota). TELIC STUDIOS/TELIC INC. Film Center: 630 Ninth Avenue, New York. N.Y. 10036 Phone: (212) 582-3480 Date of Organization: 1956 Elwood Siegel. President, Executive Pro- ducer-Director Philip F. Brennan, Vice President-Produc- tion Willie Bass, Stage Manager Margaret Paradis. Production Coordinator Beatrice Painkin. Accounting Services: Script to screen; motion picture, filmstrip and videotape designers and pro- ducers, for agriculture, business, industry, education, government and TV. Maximum security project department; live action and/ or animation. TV commercials. Specialists in use of 8mm cassettes and portable selling/ training audiovisual equipment. Industrial film library service for Mobil Oil Corp.; Medi- cal/pharmaceutical print service for Knights- bridge-Sturgis-Grant. Co-Production with Film- Factuals of Pennsylvania. Facilities: Studio: planning and production offices; screening and editorial rooms; recording, electrical and lighting departments; carpentry shop; 8mm service department; print library and distri- bution section. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Showcase" (Mobil Oil Corp.); "The Look of Quality" (Armstrong Cork Company); "Gallery of Champions" (New Holland Division. Sperry Rand Corpo- ration); "Hemodialysis Using the A-V Fistula" (Veterans Administration); "The Armetale Story" (Wilton Brass Company); Productions for U.S. government agencies. TV Commer- cials: For New Holland/Sperry Rand Cor- poration; J. Walter Thompson and others. this symbol over ;i pro- liiiccr's listing in those pages refers to ilisplav ;i(.lvcrliscnicnt in this 22niJ Pro- iliiclion Review issue. lovember/ December, 1971 83 TOMLIN FILM PRODUCTIONS, INC. 405 Lriington Aie., New York. NY. 10017 Ptionc: (212) Oxford 7 0003 Date ot Org.ini/atK)i\ 1939: Inc. 1946 Frederick A Tomliri, Presidenl Carl L Tonilin, Vice Pf»>stden( Harry L Flyrin. Sales Manager Mary D. Tomlin, Secretary Trea&urer Services: Production of sales promotion, in- stitutional, and industrial motion pictures: sound slidefilms. wide-screen slides and film- strips: standard slides and filmstrips: slide motion pictures FaclUties: Pfiotographic stu- dios with front ligfit protection system; film editing rooms; two 16mm/35mm Oxberry ani- mation stands; 16mm Picture and Track in- terlock projection; 16mm motion pictiire cam. eras RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Presidential Campaigning" (New York Times); "This Is Airco" (Airco. Inc ). Slidefilms: "Annual Report" (Sukon, Inc ); "Colgate's SPD Makes It Happen" (Con Tempo); "Objects USA. Johnson Collection" (American Craftsmen); "OFHC & Amax Oxy- gen-Free Copper Alloys" (Amax); "Something for Everyone" (Simmons). TRIO PRODUCTIONS. INC. 114 East 55th Street. New York, N.Y. 10O22 Ptione: (212) 838-3333 Branch Ottices Chicago. Ill . 430 W. Grant Place 60614. (312) 528 7001, Max Pride. Exec. Sis /Prod. Los Angeles. Calif.. 932 North LaBrea 90038. (213) 874-9400. Barry Elliott. Exec Prod. Date of Incorporation: 1968 Bill Aronson. Exec. Sis. Howard Henkin, Exec. Prod. Newt Mitzman, Exec. Dir. Marc Statler, Exec. Dir. Ten Circelli. Coord. Services: Industrial, commercial, sales and public relation films from script to comple- tion in live action, animation and slidefilms. Facilities: Creative staff and offices in New York. Chicago, Hollywood and Europe for all phases of production. FECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Marguerite Piazza Story" (American Cancer Society): other titles for General Motors. Mennen Co., Save the Chil- dren Federation, Buxton Co., Lipton Co., Gen- eral Foods, Lever Bros. UNIT ONE FILM PRODUCTIONS, INC. 723 Seventh Avenue, New York, NY. 10019 Phone: (212) JU 6-8880 Date of Organization: 1960 Herman W. Kitchen, President, Executive Producer Eric Richards, Bus. Mgr. Edna Amir, Office Manager Services: Complete production, specializing in underwater. Natural History & Aerial film- ing. Facilities: Complete location production equipment. Aerial and underwater cameras. 16mm and 35mm editing facilities. Aircraft for aerial filming and transportation. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "African Animals" (Sesame Street); "Anatomy of a Dog' (Gaines Dog Research Center): "Bald Eagle" (Gardner Agency). UNIVERSITY FILMS INC. 245 Park Avenue, New York, N.Y. 10017 Phone: (212) 971-2852 Date of Organization: 1949 William P. Gottlieb. President Edward Dahlin, General Manager/Art Director Marvin L. Reiter, Production Manager Karen Frankel. Writer/Producer Claire Trazenfeld, Writer/Producer Services: Creation and production of sound slidefilms and flimstrips. Specialists in edu- cational and institutional work, sales promo- tion, personnel training, business-sponsored filmstrips for school distribution. Writing and production of illustrated booklets. Factllties: Research and scriptwriting staff; art depar- ment, photo studio; recording and projection equipment. RECENT PRODUCTIONS AND SPONSORS Slidefilms: "The Mouth in Medicine" (Post- graduate Medicine Mag.); "Driver Training" (APA Trucking Company); "Natural Gas" (American Gas Association); "Scholastic Art Awards" (Scholastic Magazines); "Heath Science Filmstrips" (D. C. Heath): 70 sound & silent filmstrips for McGraw-Hill. VAVIN. INCORPORATED Video and Visu.ll Iriforni.ition Films 236 East 46th Street, New York, NY. 10017 Phone: (212) 682-4624 Date of Incorporation: 1946 Branch Ollices: Pans: 72 Boulevard Rat- pail. Pans VI. France. Phone: 924-5080 M Jean Pages. Production Manager. Switzerland: 31 Grande Rue. Geneva. Switzerland. Phone: 262127. N. 2. Moreno. V P & Manager. Fiir.hard de Rochemont. President. Chairman of Board Gerald E Weiler. Exec. Vice-President N Z Moreno. Vice President Ruth Teksmo, Secretary, Asst Treasurer 84 Services: Documentary, industrial, public re- l.itions and travel films for theatrical, non- theatrical and TV distribution. Production of closed-circuit telecasts Facilities: Production and editorial for 16 and 35mm color, b&w. in U S and overseas. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Tomorrow's Scientists & Engineers". "The Quality of Life" (Standard Oil Co. (N J); "To Set The Record Straight" (Ethyl Corporation); "Food Additives" (Manu- facturing Chemists Assn.); "Fly Far Away With Your Family'. "Patio Party . . . The Breakfast Shopper" (Reader's Digest); "News Film Series" (Mobil Oil Corp); "News Film Series" (American Iron & Steel Institute) VAN PRAAG PRODUCTIONS. INC. 250 W. 54th St., New York. NY. 10019 Phone: (212) 245-1050 Date of Organization 1952 Branch Offices: California: 1228 N. Vine St . Hollywood 90038 Phone: (213) Holly- wood 2-2341. Florida: 254 Giralda Ave- nue. Coral Gables. Florida 33134. Phone: (305) 443-6343. William Van Praag. Executive Director Ronny Graham. Director/Writer Maurice Kalker, Comptroller Anita M. Palumbo, Business Mgr. Services: 35/ 16mm color. bAw motion pic- tures and multimedia for commercial, indus- trial, educational, promotional, government, documentary and theatrical presentations; slidefilms. tri-screen films and distribution. Facilities: Sound stage, full editing facilities plus multi-media projection and closed cir- cuit television, RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Understanding Movies' (New York Times); "Dance Baby " (Arthur Murray); "Ray & Carol" U. Marcus & Co TV Commercials: Speidell Co.; Procter & Gamble. VIAFILM. LTD. 333 Park Avenue, South, New York, NY. 10010 Phone: (212) 777-0100 Date of Organization: May. 1967 Zoli Vidor. President Ira Marvin. Vice-President Phihp Feld. Vice President Services: TV commercials, industrial and documentary films, motion pictures. VISION ASSOCIATES, INC. 680 Fifth Avenue. New York. N.Y. 10019 Phone: (212) Circle 5-2611 Dale of Organization: 1959 Lee R Bobker, President Irving L. Oshman. Vice President Helen Kristt Radin, Vice President Mel London. Vice President Services: Producers of motion pictures, slide- lilms. theatrical and television programs. Fa- cilities: Offices, screening and editing rooms and all facilities for production of film. tape, theatrical and audio-visual media. RECENT PRODUCTIONS AND SPONSORS "Of Art and Minting" (The Franklin Mint); "The Other Florida" (Eastern Air Lines); "Hap- piness Is Skiing" (Sears Roebuck); "Arthur . A Portrait " (The American Foundation); ""f»resor1ing First Class Mail"" (Post Office Department); ""Family of the Mountain"". "Family of the Coffee Farm"' (McGraw Hill Book Co.); 'Mothers Club of Sul-Hwa". "The Choice is Ours" (International Planned Par- enthood Federation), VISUALSCOPE INCORPORATED 103 Park Avenue. New York. N.Y. 10017 Phone: (212) MU-3-3513 Date of Incorporation: 19b5 Marvin H Green, Jr., President Elizabeth White, Vice President. Creative Dir. Services: Motion pictures, filmstrips. slide production, business meetings, multi-media presentations, sale promotion, collaterial ma- terial design and production Complete co- ordination of conventions of stockholders meetings and incentive programs. Facilities: Art department, stalf writers, staff directors. AV technical personnel, editing facilities, photographic and projection equipment. RECENT PRODUCTIONS AND SPONSORS Motion pictures: "The Age of Transcience". "Inlormation Spectrum"' (Xerox); "To Be Artist" (Famous Artists School); "Daytime Woman" (ABC TV) TV Commercials: Mr Do nut. Mrs Paul ROGER WADE PRODUCTIONS. INC. 16 West 46lh Street, New York, NY. 10036 Phone: (212) 245-3040 Date of Incorporation 1946 Roger Wade. President Martin J Mclntyre. Vice President Florence Hewitt. Secretary. Production Co ordinator Services: Planning and production ot live- artion and animated motion pictures, sound slidefilms. ViiGraphs. slides, multi media sys tems and materials. Slide development in specific-application audio-visual equipi and presentation materials Facilities: Studlo| art department; editing; darkrooms; Oi ' 16-35mm animation stand, special slide slide-film shooting stands, special camti and copying equipment; machine shop electronics shop, RECENT PRODUCTIONS AND SPONSI Motion Pictures: "Identilymg Shapes " iXeroi)' "Fashion in the Home" (M Lowenstem I Son). Slidefilms: "Gnsactnn 500" lAyers Laboratories); '"Mechanical Fuel Injection' (Porsche/Audi); ""Story of Brakes' iVolks wagen of Am.). ROBERT WARNER PRODUCTIONS 7 East 78th St.. New York, N.Y. 10021 Phone: (212) RH 4-7979 Date of Organization 1959 Robert Warner. President Services: Live, film and tape programs anc commercials. Facilities: For every type o photography, special effects and editing. RECENT PRODUCTIONS AND SPONSOR; Motion Pictures: "Fire Public Service Films\ rAmerican Diabetes Association) WINIK FILMS PRODUCTIONS. INC, 1619 Broadway. New York, NY. 10019 Phone: (212) 541-7150 Date of Organization: 1939 Leslie Winik. President. Producer Richard Winik. Vice President Estetle Rosen. Secretary-Treasurer Services: Produce 36mm & 16mm films fo non-theatrical and theatrical release. StoC' shot library. Facilities: Full production facHi ties I RECENT PRODUCTIONS AND SPONSOR" Motion Pictures: "25 Years — N.B.A "' (Panz sonic); '"The Year of the Ladies " (New Yor, Racing Asso.); "NBA. Championship Play offs" (Panasonic); "International Bowling (Paramount Pictures); "New England Hentug Trail*" (Paramount Pictures). SEYMOUR ZWEIBEL PRODUCTIONS, INC 11 East 44th Street. New York, N.Y. 10017 Phone: (212) MUrray Hill 2-4450 Date of Incorporation, Feb.. 1950 Susan Wayne. President Services: 35. 16 and 8mm motion picturtt sound slidefilms. filmstrips. slides, recording and supplementary aids. Facilities: Soun stage: including Cyc: art staff, still phott graphic studio; editorial and recording S0n ices. RECENT PRODUCTIONS AND Sf>ONS0R Slidefilms: "Smile" (W T. Grant Company; "Catalog Referral Sales". "Sell Them Ml (J. C. Penney Co ) Audio Cassette: ""S« Them All " (J. C. Penney Co.). NEW YORK STATE ACADEMY-McLARTY PRODUCTIONS, INC- 207 Delaware Avenue, Buffalo, N.Y. 1420 Phone: (716) 853-7411 Date of Organization 1934 Franz E. Hartmann. President John V. Gates. Executive Vice PresidertI Paul G. Ent, Vice President. Creative Services Wm. T. Clifford. Vice President. Productio Services: A comprehensive audio-visual ser- ice. A staff of twenty five specializes in th creation and production of sales promotior' technical training, education, and public n' lations motion pictures. Separate divisior' for TV commercials, filmstrips and businti theater. Facilities: Fully air-conditioned plii| devoted exclusively to audio-visual produ' tion. Multi-media theater, interlock/miiin theater In house art and animation depar ment with hot press. Xerox eel system, Acm and Oxberry animation stands, RECENT PRODUCTIONS AND SPONSOR" Motion Pictures: "Operation via Laparascope' (Deaconess Hospital); "The Hot One» (Goodyear Tire A Rubber Co); ""Bar Proi ucts"' (U.S. Steel); "Always the Other Guy, (Raymond Corporation); "'The Good Life (US. Army); ""Hydro-acoustic Impact TooU (General Dynamics/Electronics); ""H.imme lock" (Columbus-McKinnon); "Power tiom tf Atom"' (Niagara Mohawk Power Corp i; Er phasis - 70^s - Housing " (Niagara Moha* Power Corp.); ""Computerized Cenrtal CO' Irol " (Hartman Engineering); "When a Cu tomor Needs a Friend " (Kelly Spnngfie Rubber Co ); "All Kinds of People" iBuffa & Erie County United Fund); "Recreation Safety" (U.S. Army Corps of Engineare "Modular Study Program on Long Haul Ma' Systems" (F>ostal SiBrvice Management I' stitute); "Rochester People" (CommuBH Chest of Rochester and Monroe Count) ""Busbar Fabrication " (The Electric Mataria Co.) Slidefllmi: "Metaledge Corewall" (N tional Gypsum Company); "Mount St J sephs" (Mount St. Josephs): "Garry Pt« ucts " (Garry Products): "National Sales Met a ■iS BUSINESS SCREE *u ig ' (KellySpringfield): ■Personnel Training' FisherPnce Toys); "Searching Records' New York Telephone Co.); "Statorstat" (Car ler Air Conditioning Co.); "Geography of Jassau & Suffolk Counties", "May I Help ou" (New York Telephone Co.); "Buns ', Meat" "Condiments" (Carrols Development :orp.); "Overtime". "Fill in the Blank" (New ork Telephone Co.); "The Repurchase Ma- aise ' (Buffalo Evening News); "Be Compres orWise ' (Carrier Air Conditioning Co.); Orientation", "Service", "Thickshake", TrenchFries" (Carrols Development Corp.); GCO Role in SA Training", "Dial Tone First" New York Telephone Co.). TV Commercials: •NuSash" (NuSash Windows); "A. Szelen !Owski & Son" (A. SzelenRowski & Son); ■Qradnma Browns Beans ' (Grandma Brown s Jeans); "Rochester Community Chest" (Ro- hester Community Chest); "F. W. Wool- vorth ' (F. W. Woolworth); "Erie County Sher- iff's Dept." (Erie County Sheriffs Dept); ■Catholic Charities" (Catholic Charities); U.S. Army Corps of Engineers" (U.S. Army :orps of Engineers); ■■Oeckdebrun Sporting ;oods" (Oeckdebrun Sporting Goods Co.); ■Bison Brand Foods' (Bison Brand Foods); ■Erie County Savings Bank^' (Erie County iavings Bank); 'Denton, Cottier & Daniels ■ Denton, Cottier & Daniels); "First Trust & deposit" (First Trust and Deposit); "Zoom ;ycle", "Numbers Up" (Marx Toy Co.). ANDRE DE LA VARRE FILM PRODUCTIONS VPR Piney Point, Croton-on-Hudson, New York 10520 Phone: (914) 271-3349 ' Andre de la Varre, Jr., President, Owner ' Frederic C. Bellinger, Vice President Services: Industrial film, theatre distribution if feature-length Travel productions, educa- lional film distribution, production of com- Inercial shorts. Facilities: Editing facilities in i/ienna, Austria and headquarters in New I'ork. DECENT PRODUCTIONS AND SPONSORS Jlotion Pictures: "Surprising Amsterdam" KLM Airlines); "21 Days in Europe' (ABC I heaters); "Mount Vernon^' {Mt. Vernon Ladies Association); "Revolution in Virginia" (Vir- ginia Bi-Centennial Commission); "Highs and Lows of Europe". Slide Films: "Moscow ", ['Greece ". "France ", Switzerland" (Happy Owl iduc. Prod's., Inc), DAVID QUAID PRODUCTIONS, INC. ' R.D. =1, Austin Road, Mahopac, N.Y. 10541 I Phone: (212) 892-5280 I Date of Organization: 1967 David L. Quaid, President Dorothy Quaid, Vice President Alan H. Stetson. Asst. Production Mgr. I Diane Quaid, Production Mgr. ,>ervices: Producer of industrial, documentary, lublic relations, sales, education and TV '.ommercials. Facilities: Full production fa- ':ilities, 16mm and 35mm. DECENT PRODUCTIONS AND SPONSORS '"V Commercials: "Bahama Tourism Cam- jaign" (McCann Erickson); "Safety Glass'^ '.General Motors/McManus, John & Adams); New York Telephone Campaign' (Young & f^ubicam); "The Sea" (Buick/McCann-Erick- ■on); "Tang — Space Series " (General Foods/ Uoung & Rubicam). FISHER-YATES COMMUNCATIONS, INC. 281 Park Avenue, Rochester, N.Y. 14607 I Phone: (716) 442-8070 I Date of Incorporation: 1968 Richard Yates, President/Creative Director Gene W. Fisher. Vice President/Treasurer I Deborah F. Yates. Secretary [services: Creative marketing communications, L6mm and 35mm film production. 35mm Iilide show production, still photography, art tnd design, speech writing. Sales meetings, -acilities: Production offices and editing ,'ooms. DECENT PRODUCTIONS AND SPONSORS vtction Pictures: "Bernz Builds '7r^ (Bernz- pmatic Corp.); "Three for the Road" (Eaton .Construction Equipment Group). TV Commer- ;:ials: "Rochester Gas & Electric", "Bernz- i^matic" (Hutchins Advertising); ""Hawk Mo- lile Homes"' (The Chapman Group). Slide- ilms: "The Big Story" (Gannett Publishing ;o.); "The Egg & You" (Lawyers Co-op Pub- ishing Co.); "Lifestyles in the 1980s" (Lin- ;oln First Banks); "Document Storage" (John 3. Brush Co ); "Richardson Revolution", "The devolution Revisited", "Kid Stuff" (Richard- ion Corp.). PICTURE HOUSE 20O0 Longfellow Ave., East Meadow, New I York 11554 I Phone: (516) IV 6-5180 Date of Organization: 1955 Fidelis Blunk. President in charge of Pro- duction Jean Rigo, Secretary-Treasurer Services; Production of motion pictures, slide- 'ilms, and filmstrips for education, industry. ' November/ December, 1971 advertising and public relations. Script serv ices. Updating of existing films Facilities: Personnel and equipment for 16/35mm pro- duction; location or studio Widescreen pho- tography. Editing department, animation fa- rilities RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Grand Prix of the United States " (Watkins Glen Corp.); "Escargot vs. Reality" (Long Island Film Council); "The Rat Race" (Nassau County Department of Health). Slide Film: "Suffolk Air Show" (Avi- ation Council of Long Island). VISUAL PROJECTS, LTD, 67 Yale St., Roslyn Heights, N.Y. 11577 Phone: (516) 621-5285 Date of Organization; 1960 Newton E. Meltzer, Pres. & Exec. Prod. Barbara L. Brilliant, V.P. & Creative Dir. Services; Creation, scripting and production of motion pictures and videotapes, theatrical, documentary, educational and medical/psy- chiatric. Facilities: Offices, screening room, film and videotape editing rooms and full equipment and facilities for production of films, tapes and features (35mm & I6mm). RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Waterloo Diary " (Paramount Pictures); "What the Dickens Have They Done to Scrooge" (Cinema Center Films); "Vascular Disease; Current Technology & Diagnosis " (USV Pharmaceutical); "The Suici. dal Patient" (Pfizer Laboratories); "A Sea Af- f.iir" (P&O Lines). WOMBAT PRODUCTIONS, INC. 87 Main St., Hastings-on-Hudson, New York 10706 Phone: (914) 478-0013 Date of Organization; 1969 Gene Feldman. President Richard Siegel. Dir. of Mkting. Irene Stein. Research Director Services: Production and distribution of 16mm educational and documentary films. Handle all phases of production from con- cept to composite prints, also prepare study guides and sales materials. Facilities: Have own editing facilities and creative art depart- ment. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Almost Everyone Does", "I Think"", "The Faces of Patriots". '"I Am"" (Self); '"No Less Than Life " (WNBC-TV). WORLD WIDE VIDEO ASSOCIATES, INC. 80 Central Park West, New York, N.Y. 10023 Phone: (212) 873-5558 Branch Offices: 339 So. Robertson Blvd , Bev. Hills, Calif. 90211. Phone: (213) 652-7332 Al DeCaprio. President Sylvia Costa, V.P./Prod. Carmen DeCaprio, Secretary/Treasurer Services: Film and tape. TV programs, com- mercials, and shows. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Challenge of Santa Barbara"". "'Deepwater Drilling" (Humble Oil & Refining); "Sharon Richie Show" (CATV) NEW JERSEY AUDIA VISUAL PRODUCTIONS 111 Midstreams Place, Brick Town, N.J. 08723 Phone: (201) 899-4342 Date of Organization; 1962 George F. Knoll. Producer Services: Complete services for the produc- tion of motion pictures and sound slide films; script writing, photography, editing and sound. Sales and Public relation films for Industry and Government. Facilities: Air con- ditioned 24 seat theater, office, editing facili- ties, and sound studio. Lip sync interlock pro- jection. Music and sound effects library. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Dri-Print Foils Story", "The Dri-Pnnt Foils Process-General Introduc- tion " (Dry-Print Foils, Inc.); "Bilkays Express Story". ■'Training Film" (Jersey Coast Freight Lines); "Sales Film" (Cashin. Div. of Unex- celled). RICHARD G. BRILL PRODUCTION A Div. of Amazon Explorers, Corp. Professional BIdg, Rt. U.S. 9, Parlin, New Jersey 08859 Phone: (201) PA 1-2929 (212) 356-3434 Date of Organization: 1957 Richard G. Brill. President Vanda Pozzi. Production Mgr. Services: Complete production facilities, the only Super 8 full length motion pictures, sound and color. Own location on the Ama- zon River and West Africa (Sahara) All films based on original historical background and music. Opening shortly; 6 super 8 motion pic- ture theatres. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "South of Asmara ". "Oua- goudougou Express", "Bridge Over the Con- tinents". NEW YORK STATE NEW JERSEY BRUNER PRODUCTIONS Box 381, Ridgewood, New Jersey 07451 Phone: (201) 4471261 Date of Or{;anization: 1967 Richard W. Bruner, Writer-Producer Sean H, Bruner, Director-Producer Margaret F, O'Kane, Assoc. Producer Services: Writing, directing and producing films and filmstrips. RECENT PRODUCTIONS AND SPONSORS Motion Picture: "Life Insurance For The Young" (Life Insurance Institute). Slldefilms: "Look Around and See" (Presbyterian Church of US. A.); "American Dichotomy: City and Suburb" (Westinghouse Learning Corp.); "Ur- ban Lives" (Westinghouse Learning Corp.); "Women's Studies" (Warren Schloat Produc- tions). CREATIVE PRODUCTIONS, INC. 200 Main Street, Orange, New Jersey 07050 Phone: (201) 676-4422 Date of Organizatron: 1953 Branch Office: Sales office: 477 Madison Ave.. 24th Floor. New York, New York, Phone: (212) 285-9075 William E. Griffing. President Gus J. Nichols. Vice President George Wurster. Cinematographer John Bixby. Production Coordinator Services: Industrial, medical, educational and TV films, sound slidefilms and filmstrips. photography, sound recording, animation and writing. Facilities: Studio, sync recordmg, mix- ing, photography, art titles, type setting, edit- tm?,, lab. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Look at Us" (ITT Data Equip. Systems Div.); "Air Pollution Public Service TV Spots" (National Jewish Hospital at Denver): "Patterson-Sargent TV Spots" (Patterson-Sargent, Div. Textron Corp.); "Test Flights" (Kearfott Div.. Singer-General Preci- sion, Inc.). Slidefilms: "A New Image" (Ga- mon-Calmet, Div. of Worthington Corp.), "Coets Presentation", "Serena Presentation" (Personal Products Co . Div. of J & J); "Red- Line" (Worthington Corp.). THE FILM HOUSE, INC. 805 W. Atlantic Ave., Laurel Springs, New Jersey Phone: (609) 784-2501 Date of Organization: 1958 Date of Incorporation: 1966 John C. Beck, President Eugene Zaccaria, VP & Director of Photog- raphy Services: 16mm live, animated motion pic- tures for industry; 8mm silent, sound films: slidefilms. slide presentations; polarized ani- mations; recordings. Facilities: 16mm cam- eras, editing equipment; still photography equipment and studio; photo-typesetting; art studio; 35mm slidemilm stand; recording studio; released music library. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Bag and Container Loading System" (Weyerhaeuser); "Your Place in the Sun for '71" (Sterling Drug). Slide Presenta- tions: Sales Meeting (Winthrop Drug); Sales Meeting (Service Station Management Corp.; "Stanley the Friendly School Bus" (N.J. Dept. of Education). Film Strips: "The Time of Your Life" (Associated Enterprises). FIORE FILMS 128 Mallory Avenue. Jersey City, N.J. 07304 Phone: (201) 432-4474 Date of Organization: 1951 Albert A. Fiore, Production John A. Critelli. Photography & Sound Rose Hertel, Distribution Services: 35/16mm and 8mm education and documentary, public service films, b&w or color, for industry. TV, public relations, reli- gious and civic organizations. Sound slide- films; animation; TV commercials. Convention and show exhibits and presentation. Facilities: 35/16mm and 8mm filming and editing equipment, distribution and shipping, 45* x 90" sound stage. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: 'Tapping Tips" (Zimmer- man & Martin, Inc.); "Soft or Solid To Order" (Perma-Foam. Inc.); "2/1971" (Guenther Sys- tems, Inc.): "SleepTite (series)" (Lane & Young, Inc.); "Soldering" (Hercules Chemical Co.. Inc.). HUGH & SUZANNE JOHNSTON. INC. 16 Valley Road, Princeton, New Jersey 08540 Phone: (609) 924-7505 Date of Organization: 1965 Hugh Johnston. President Suzanne Johnston, Writer/Director John Procaccino. (jomptroller John McCarthy. Jr., Secretary Services: Design and production of educa- 85 anal and aponsorcd motion picture (ilmt; .pectali/ed ftim promotion and distribution services (Princeton Seminars) Facilities: All necessary equipment and facilities for pro- dtiLtion .ind rlistrtbution of motion ipi -.-s RCCtNT PRODUCTIONS AND Motion Pictures: "leaclicrs Mai" ence" iNew Jersey Education A- "Kittens Are Born". "Kittens Grow Up , ' Viwa Mexico: A Cultural Portrait" (McGraw-Hill Films). KALEIOO — 6 PRODUCTIONS 46 East Grant Avenue, Roselle Park, New Jersey 07204 Phone: (201) 241-6614 Branch Oltice 139 Payson Ave., New York, N.Y. 10034. Pfione; (212) 942-3817; Car- lyle Trevelyan. Managing Partner Date of Organization: 19713 Carlyle Trevelyan, Producer/Director Berdsell O- Franklin, Cinematography Albert Mundree. Writing EkiI Tomson, Editing/Sound Services: Film, lilmstrip. slide, AV and still photography production — from concept to conclusion. Idea originating, writing, script- ing, full photographic services. Specializing in advisory and consultant services to motion picture clients, producers and organizations. Facilities: Studio and location equipment. Complete editing, sound, screening, consulta- tion facilities RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Inscription Oddities' (Bronze Memorials Co.); "The Wall" (TMT Film Distributors); "The Event" (Kloczko- Cooper)- Fllmstrlps: "Silk Screen Layout" (Office Copy Center); "Lettering Styles" (Bronze Memorial Co.) S A FILMS, INC. 70-H Chestnut Ridge Road, Montvale, New Jersey 07645 Phone: (201) 391-7220 Date of Organization: 1969 Sidney R- Aronson. President Jack Freeman, Vice President Miriam K. Aronson, Secretary-Treasurer Services; Production of documentary, educa- tional and political motion pictures, (16mm and 35mm) and filmstrips. Facilities: Com- plete production and editing- RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Campobello: Ecology of an Island ' (Campobello International Park Com- mission); "One Man: Walter Washington" (US- Information Agency); "One Man: William Rusher" (US. Information Agency). Sound Fllmstripc "General Business for Everyday Living" (series of 18 filmstrips for Gregg/ McGraw-Hill) SAMUEL L. SCHULMAN PRODUCTIONS, INC. P.O. Box 1794, Trenton, New Jersey 08607 Phone: (609) 396-6913 Date of Organization: 1929 Date of Incorporation: 1955 S. L. Schulman. President Burt Simpson. Vice-President Eileen B- Schulman. Secretary-Treasurer Services: Complete 16/35mm motion picture production. Facilities: Complete production facilities: sound recording: art; music; sound effects; color-correct prints. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Jamaica on the March" (J.Tmaica Industrial Development Corp); "The Poconos, Pennsylvania's Playground" (Pocono Mountains Vacation Bureau); "Hunt's Circus Animal Farm" (Hunt's Circus). BOB THOMAS PRODUCTIONS 23 Broad St., Bloomfteld, N-J. 07003 Phone: (201) 748-5454 Date of Organization: 1968 Robert G Thomas. President & Production Supervisor Services: "Custom Made" audiovisual pre- sentations: motion pictures. 35mm. 16mm, 8mm. sound/slides, flimstrips and video tape Complete services from script to release prints and distribution, specializing in pho- tomicrography. Curbtlde Cinema: Mobile rear protection service for sponsored events, screen size 3'-12', Motion picture or still aerial with plane or helicopter, complete editing services from workprint to answer. Facilities: Complete pre and post production services RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Water" (Middlesex Water Co.); "The Sh.ipe of Things to Come" (Com- pusize); "Agua Lock" (Maior Pool Equipment Corp I; "How to Install n Spartan Pool" (Major Pool Equipment Corp); "7 11 Ball" (New Jer- sey Assoc, for Children with Lu.irning Dis- abilities): "Football Training Films" (N.J. Col- leges); "Ciirbside Cinema Film Festival" (12 N J Towns) Sliderilmi: "Welcome to Unit Dose" (Bocion Dickinson & Co.); ""Unit Dose Product Line' 'Botlon Dickinson & Co.); ""Wel- come to Grand Union" (Grand Union). TRAINING FILMS, INC- 33 Luarel St., Butler, New Jersey 07405 Phone: (201) 8384363 Affiliate: TFI Production*. Inc. Date of Organization: 1948 Robert A Lightburn, President Services: Specialize in production of indus trial and educational filmstrips and slKtes: non theatrical 35/16/8mm motion pictures for industry, TV .rnd theater; filmographs, casr-ls, booklets, etc. Consultants on audio-visual presentation for meetings; mobile training schools for dealers. Facilities: Animation and live action facilities in the U.S. and abroad; 35mm 0«berry equipment. Research, writing, graphic arts, photographic arts, narration. RE(;ENT PRODUCTIONS AND SPONSORS Motion Picture: '"Consultation"' (Datamex). Slidefilms: "Value Analysis" (NPAA); '"Coats Traning Series"' (Hennessey Co.); '"Mobil Fil- ter Sales " (Purolator Products); "Moulding Products" (A. Barbour Co.). DISTRICT OF COLUMBIA CREATIVE ARTS STUDIO, INC- 2323 4th St., N.E., Washington, O.C. 20002 Phone: (202) 832-2600 Date of Incorporation: 1942 Philip G. Arnest. President W. H- De La Vergne. Vice President Edward C. Santelmann, Asst. Vice-President Frank A Nastick. Office Mgr. Services: Complete production of motion pic- tures. TV commercials, filmstrips, and slide presentations for sales, training, public rela- tions, and education; writers, clesigners, art- ists, and animators. Facilities: Insert stage, two Oxberry animation stands; Oxberry film- strip, slide and title stands: 16/35mm cam- eras, projection and editorial facilities. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Model Schools " (DC. Public Schools); "The Road Up " (NASA); "TAOC In- formation Flow" (U.S. Navy); "TDCC Informa- tion Flow" (U.S. Navy); "Innkeeper" (Amer- ican Motel School). TV Commercials; "Mine Safety " (Interior Dept); 'CWA Eye" (Maurer. Fleisher. Zon). Slidefilms: "Dogs. Cats, and Your Community" (U.S. Humane Society); "Female Officers " (U.S. Navy); "The State of Our Environment" (Olympus Research Corp.); "Manpower Solutions to Environmental Problems" (Olympus Research Corp.); "The Spirit — the World's Greatest Promoter"" (Jo- sephite Pastoral Center). FEDERAL FILM PRODUCTIONS 65 K Street N.E., Washington, O.C. 20002 Phone: (202) 628-7089 Date of Organization: 1970 Lewis S. Baor, Partner/Producer, Writer. Director Pinckney Ridgell. Partner/Director of Photography, Producer Services: Complete motion picture produc- duction anywhere; Second unit production as- signments in the Nation's Capital; script, treatment, and proposal writing. Facilities: 16 and 35mm Camera. lighting and sound equipment owned; editorial services and equipment (George Merriken) and sound and laboratory services contracted- RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "National Crime Informa- tion Center " (FBI): "Illegal Gambling"' (FBI): "Fingerprint Identification" (FBI); Folger Shakespeare Library (Treatment) in prepara- tion, FROST PRODUCTIONS, INC. 2215 M Street, N.W., Washington, D.C. 20037 Phone: (202) 296-5916 Dale of Organization: 1968 Edmund L. Frost, Jr.. President Herbert H. Rosen. Writer/Producer Roger Snodgross. Director Services; Documentaries, public service an- nouncements. Facilities: All facilities avail- able RECENT PRODUCTIONS AND SPONSORS Recent credits: Peace Corps: TV spots; U.S. Information Agency, film on John F. Kennedy Center lor the Performing Arts; National Park Service, film on Yellowstone National Park: Evers For Governor Committee, politictl campaign (in production). GUGGENHEIM PRODUCTIONS, INC. 3121 South St. N.W. Phone: (207) 33/6900 Date ol IfH (irptir .itiun I'lSS Charles Gu);Ki-nti»*irn, I'li-sident Peter S. Vogl. Vice- President/ Production Manager L. T. Iglehart. Robert Pierce. Werner Schttmann. Executive Producers Services: Production of theatrical and non- (heatrical motion pictures Facllltitt: 16/3S mm editing, projection, sound recording, ramrra and liuhting facilities. RICINT PRODUCTIONS AND SPONSORS Motion Pictures: "'Police and the Ghetto" (Office of Economic Opportunity); "Who Shall Live" (Joseph P. Kennedy Foundation); ""Sur> vival" (Israel Information Service); ""Action In Philadelphia" (National Urban Coalition). Television Films For: State of Wisconsin, S.ive tile Children Federation. National Edii> LHtion Association. Children's Hospital Na- tional Medical Center. Videotape: "Speak out On the War" (Common Cause). HAL KIRN ASSOCIATES 1832 Jefferson Place, N.W., Washington, 0-C. 20036 Phone: (202) 223-9678 Date of Organization 1967 Hal Kirn. Owner, Producer Robert Lackey. Producer. f>hotography Services: Motion picture production, j^ ''>o visual packages, filmstrips. commen .'i*.; multi-media presentations. Facilltiet: Editing facilities (Steenbeck). sound recording, still photography equipment, screening room, studio, tape and cassette duplication. RECENT PRODUCTIONS AND SPOt. ^ Motion Pictures: "A Stranger Just Once Dept. of HUD); "Men and the Se.. (Office of Emergency Preparedness). Slide- film: "NAHB Environmental Conference" (NAHB). TV Commercial: "'Four Spots" (Amer- ican Association of Retired Persons) Multi- Media; "Task Force Report " (American Bank- ing Assn.). SCREEN PRESENTATIONS, INC. 309 Mass. Ave. N.E., Washington. O.C. 20002 Phone: (202) 546-8900 Date of Organization. 1964 C. David Gerber. President r Herbert Awe. Vice-President Jeanne M. Gerber. Treasurer Services: Motion pictures, slide films TV spots, live and animated. Script writing serv ices. Facilities: Creative department for writ- ing and direction; editorial rooms for 16/ 35mm; mixing, recording and theater for interlock screening. 16/35 location camera and sound equipment. RECENT PRODUCTIONS AND SfONSORS Motion Pictures: "Why Here?" (HUD); Flow Measurement System' (Westinghouse): lesl port"" (U.S. Navy); "Zip Code Campaign U S. Postal Service); "The Teacher Is Between" (National Education Assn.) MARYLAND BNA FILMS 5615 FIshert Lane, Rockvllle. Md. 20852 Phone: (301) 881-2090 Date of Organization: 1935 Fred H Joiner. Pres. Exec. Prod. Erwin Eddey. Jr.. Mgr Quality Control Pare Lorentz. Jr.. Prod. Dir Julius Eitington, Proi. Director John L. Garver. Staff Artist Arthur W. Burns. Jr. Marketing Director Services: Serves the training needs of bu» ness and government. Facilities: 35 Full-tim employees. Interior shooting studio, ProduC tion Equipment. Steenbeck Editor 2 Harwak cleaner- inspectors. RECENT PRODUCTIONS AND SPONSOR Motion Pictures: "The Partnership". "Ai Yourself ". "Unaccustomed As They Ar« (Sele). CHARLIE/PAPA PRODUCTIONS. INC. 5807 Wicomico Ave.. Rockville, Md. 208S Phone: (301) 881-2420 Clifford Peacock. President Lowry N. Coe. Jr . V.P Writer/ Producer Donald A Connolly E V P. Writer/Produfl Services: Plan, script, and produce mof*" pictures, film strips, sideshows, multim* meeting programs, theatrical short subja TV commercials Facilities: Producer alt writer offices with screening room; full ptol diiction facilities with contract associatri RECENT PRODUCTIONS AND SPON^'H" Motion Pictures: "Stamps: A Nation's ( • "l Cards" (US Postal Service); "Mee- '• Modular Multizone"". "What Is The I ence?"' (Carrier Air Conditioning Co.): lion Wake Turbulence". "Can We H Little Quiet. Please?" (Federal Avi.iti. ministration). Filmstrfp: "Where Cre Due" (National Consumer Finance Assn MILNER FENWICK. INC. 3800 Liberty Heights. Baltimore. Md ?\?l f>hone: (301) 664 2600 D.ile of liuorpoi.iliiin 1956 Ervin M Milner. President William Walsch. Jr . Production Supervis Tel Klin>an. Writer Director B.isil Miller. Bill Sturm. Art & Animation J.ick Biirk. Sales Manager Services: Scripts. storyt>oards. live photogn phy, animation, industrial axhlbits, sales pratl 86 BUSINESS SCREE ntations, editing, opticals, audio-visuals, uper 8mm film loop training programs, brary and distribution services. Facilities: ound stage, complete Westrex sound /stem for mixing and dubbtng, Oxberry ani- mation stand for 16 and 35mm films. Arri ex and Auncon cameras, full 16 & 3bmm reduction equipment for own use and jntal, 5 fully equipped editing rooms, inter- ick equipment (or 16 and 35mm. ECENT PRODUCTIONS AND SPONSORS lotion Pictures: "A Measure of Success" 3alto City Depl. of Ed.): "My Friend Eddie" .ily Research Labs); "For A Safer Com- lunity" (Civil Defense): "The Big Picture" J.S Army) Multi-Media: "Medical Genetics" National Foundation). MONUMENTAL FILMS & RECORDINGS, INC. 2160 Rockrose & Maiden Avenues, Television Hill, Baltimore. Md. 21211 Phone: (301) 462-1550 Date of Organization: 1950 John D. A'Hern, President, Producer Vernon Spedden, Vice Pres., Chief Cameraman C. Wilbur Taylor. Chief Sound Engineer Harding I. Roberts, Editorial Chief Donald A'Hern, Sates Manager jrvices: Scripting, motion picture services. Iitonal, sound recording, music sound ef- cts, slidefilms, slides, TV Commercials, in- jstrial, commercials educational films. Fa* liti«s: Motion picture sound shooting stage, nailer sound stages. Oxberry animation ands. BNC Mitchells, Arriflexes. Eclairs, |)Mies, stage-location lighting, art depart- ent, recording studios with interlock pro- ction. Noreico Plumbicon color cameras. ;P portable. Ampex hi-band color videotape corders with Editec. Van 40'xl3'x8'. £CENT PRODUCTIONS AND SPONSORS otion Pictures: "Fram Filter Corp." (Aitkin- I'nett Co.); "Make No Mistake" (Internal rvenue Service): "Subject to Change" (So- il Security Administration); "Electric Bomb ize" (U.S. Naval Ord. Lab. — Murray Corp.); lancer of the Pharynx" (National Insti- tes of Health); "Enjay Fibres" (Humble ( Co.). Videotapes: "NBC Today Show". :olt Football — Preseason", "Redskin Foot 111— Preseason". "NCAA" (NBC). TV Com- jercials: "Hanover Shoes" (W. B. Doner vertising. Inc.); "Acme Food Markets " itkin-Kynett Company, Inc.); "Ford Motor ." (J. Walter Thompson); "National Bowling uncil" (S. A. Levyne Co., Inc.). VIRGINIA COMMONWEALTH FILMS. INC. ,2020 Sledd Street, Richmond, Va. 23220 .Phone: (703) 353-4151, 355-4585 Date of Organization: 1966 iJohn E. Nelson, President 'Roger R. Robison, Vice President-Treasurer Loring J. Turner. Vice President-Secretary rvices: Motion picture and TV commercial eductions: 16mm color & B&W laboratory rvices: Sound recording, re-recording & Xing; Commercial & advertising still pho- ?raphy & laboratory. Facilities: 16mm cam- is with crystal sync, lighted and related uipment; Moviola equipped editing rooms; •strex interlocked sound system & mixing idio; 16mm color printing & B&W Reversal Dcessing: Stoll cameras in all formats. gative processing, print and finishing 13ms. ICENT PRODUCTIONS AND SPONSORS 'reaking the Barriers to Communication" (lagination Unlimited); Christian Childrens nd TV Commercials (5) (Cabell Eanes Ad- Hising); "Operation Uplift" (Virginia State (ard of Education); "Countdown to Open- ]l" (Robert Kline Advertising). ^ STUART FINLEY, INCORPORATED 3428 Mansfield Road, Falls Church Va. 22041 Phone: (703) 820-7700 |Date of Organization: 1960 Stuart Finley, President, Producer |5 'Margaret Finley. Vice President rvices: Motion picture production specializ- : in documentary films on the environment, m distribution. Facilities: 16mm film equip- ■nt, tights, audio equipment, three music ranes. other facilities on a rental basis. tCENT PRODUCTIONS AND SPONSORS Ution Pictures: "Ecology Lady ' (self): "Re- r.ling", "The Realities of Recycling". "5,000 ( mps" (Environmental Protection Agency); rush Creek Bounces Back" (State of West Jnia); "Museum of the Solar System ' f). It Ipvem FRECHETTE FILMS 4615 West Broad St., Richmond, Va. 23230 Phone: (703) 355-5332 Date of Organization: 1963 Fred L. Frechette, Owner/Wnter- Di rector-Producer Services: Creation and production of motion pictures. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Rock and Role" (National Crushed Stone Association); "Packaginatton" (Reynolds Metals Company); "Wishing Well" (Luray Caverns); "Support System" (Southern States Cooperative); "People Say . . ." (Phil adelphia United Fund Torch Drive); "Looting Documentary" (Penn Central Transportation Co.); "The Impossible Dream" (College of William and Mary). Slidefilms: "Accent on Action" (Rotary District 760); "Church Hill" (Historic Richmond Foundation). HAYCOX PHOTORAMIC, INC. 1531 Early Street, Norfolk, Va. 23502 Phone: (703) 855-1911 Date of Organization: 1956 George Banks Haycox. President Ernie B. Hamblin, Executive Vice President James E. Mays. Director of Scripts James C. Cando, Director, Motion Picture Div. Services: Complete motion picture production services; story boards and script writing, set design, art and animation. 16mm and 35mm production, casting, music selection and sound recording. Facilities: Equipped sound stage, 16mm and 35mm cameras, location lighting and sound recording equipment, mobile capabilities. 16mm and 35mm ani- mation stand and creative art facillies. Editing, sound recording, music selection, screening and conference rooms. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Rolt-A-Waste". "Modular Home Construction" {Broyhill Furniture In- dustries. Inc.): "The Wonderful World of White Sliced Bread" (The American Bakers Advertising Agency); "It's For Real — Health Careers" (Model Cities, Norfolk, Virginia); "Economic Necessities & Realities" (The Chesapeake & Potomac Telephone Company of Virginia). Slidefilms: "Inventory Control", "Quality Standards" (Noland Company); "You'll Sleep Better at Green Run" (Good- man, Segar & Hogan, Inc.); "The Noland Annual Goals Meeting", "Beneke Closet Prod- ucts" (Noland Company). TV Commercials: "1972 Television Campaign" (Bunny Bread — The American Bakers Advertising Agency); "Sears TV Campaign" (Sears Roebuck & Company — Seamark, Inc.); "Fashion Footwear TV Campaign" (Hofheimer's, Inc., Seamark, Inc.); "Windsong TV Spots" (The Human Betterment League of North Carolina. Inc.); "Congressman Broyhill Campaign" (Jim Broyhill for Congress Campaign); "Roses TV Campaign" (Seamark, Inc.); "Fine's Men Shops" (Gross & Fry Advertising Agency); "Rose Hall" (Gross & Fry Advertising Agency); "Oil Heat" (Seamark, Inc.); "People's People Pleasing Campaign" (Lawler, Ballard & Little Advertising Agency). PARAGON PRODUCTIONS 1622 N. Albemarle St.. McLean, Virginia 22101 Phone: (703) 536-7674 Date of Organization: 1956 Wm. B. H. Legg, President-Exec. Prod. Walter J. Dumbeck. Jr., Production Director Alan R. Honick, Dir. of Photography Barbara R. Blair. Production Director Services: Educational, industrial, informa- tional, technical and commercial 16mm mo- tion picture production, television commer- cials. Facilities: Facilities for 16mm motion picture and television commercial produc- tions. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Carrying Commerce" (Con- veyor Equipment Manufacturers Association); "Hard Hats — High Heels" (National Associa- tion of Women In Construction); "Every Age Belongs To Alt Mankind" (United Givers Fund); "Let's Grow Together", "Is It Reaaly Magic?", "Mission: Objectives" (National As- sociation of Life Underwriters); "Camper Pleasure" (Recreational Vehicle Institute); "School Bus Safety". "Boy Scout Cleanup" (Automobile Manufacturers Association); "Wheels for Testing" (Retreading Research Associates). TV Commercials: United Givers Fund; Children's Hospital; Columbia Light- house for the Blind; Visiting Nurse Associa- tion; Leisure Point Development. TELE-COLOR PRODUCTIONS, INC. 708 N. West Street, Alexandria, Va. 22314 Phone: (703) 683-3203 Date of Organization: 1968 Charles F. Riley, President Harold L. Smullian, Vice President Bill Davis. Marketing Manager David P. Myatt. Production Mgr. Services: Video Tape production, location member/ December, 1971 MIDDLE ATLANTIC STATES services and studio facilities; video tape duplication and film to tape and tape to film Ir.)n5fer service. Facilities: Ttiree studios 80 X 40 ft. Ampex Video Tape machines! Noreico Color cameras, complete video tape editing facilities. RECENT PRODUCTIONS AND SPONSORS videotapes: ■Consumers Union" (Consumers Report Magazine): "Kiplinger" (Changing Times Magazine): "Control Data Institute" (Guberman Enterprises): "American Florist Association" (Henry J. Kaufman): Internal Revenue Service, PENNSYLVANIA ANIMATION ARTS ASSOCIATES INC 1539 Race St., Philadelphia Pa. 1910? Phone: (215) LO 3-2520 Date of Organization: 1963 Harry E. Ziegler, Jr., President Leonard E. Cooper, Vice President Jack Polito. Production Manager Alice May Ziegler, Secretary/Treasurer Amy R. Berhaier, Secretary Services: Creative scripting and production to release printing of motion pictures film- strips and slides for industrial training edu- cation, sales promotion, public relations and TV commercials. 35mm/16mm/8mm Faciii les: 3600 sq. feet, containing oHiTes con! ference rooms, animation department cam- era room with new I6mm/35mm Oxberry animation stand with automatic off center zoom control, editing room with all necessarv equipment. •■=^ MB '«s '^'. MODE-ART PICTURES. INC, 3075 W. Liberty Avenue, Pittsburgh. Pennsylvania 15216 Phone: (412) 343-8700 Date of Organization: 1938 James L. Baker, Chairman of the Board Robert L Stone. President Services: A complete motion picture piodi tion company specializing in commun.' .ino of sales promotion, public image, educidoi and television production. Facilitie*: Mitcht, Arriflex cameras; editorial Moviolas (or and 35mm Selsyn sync 16 and 35mm. LIgl ing equipment includes arc and tungsten I studio and location. Complete ren-rdi studio. RECENT PRODUCTIONS AND SPON Motion Picture*: "Whats New in Jul "USS Homaday", "USS Crash Cushion' Steel): "Nuclear Power" (Pittsbcngh Moines): "Water — Key to Tomorrow" O The Guide You Need All Year I \li;i copios 111 ihc ^2(11.1 ,'\nni» I'riKliicliiin Kcvicw ;iro ;i\;iilablc bl 111. ill (while MippK l;i"t ;il S^.O* iMch. M-nt postp.iul when p.ivmcn iicconipiinics order. Belter >c(. oule a vcar\ Mihscriplion and gel HI SI NFSS SCRI-IN rcpiilarh for .ml Sf>,(H) in the U.S. Jiml ( ;iiiada BUSINESS SCRE) '1 5 TEL RA PRODUCTIONS 344 North Broad St.. Philadelphia, Pa. 19102 Phone: (215) LO 9-3920 Date of Incorporation: 1948 William W Orr. President Gil Cahill, Production Mgr. Don Kimberling. Producer/Director Jon Hilson. Producer/Director •ervices; Complete 16mm editing and con- arming services. Creation and production o( ports subjects for T.V. sponsorship sales romotion, business and industrial films, acilities: Research and scnptwnting staff, scording and projection equipment. Stem- ecK editing machines. FLORIDA BARTON FILM COMPANY 4853 Waller St., Jacksonville. Florida 32205 Phone: (904) 389-4541 Date of Organization. 1953 Reorganized: 1965 Donald E. Barton, President Lee O. Larew. Vice President Neil Mengel, Photography & Sound Gladys M Carroll. Office Manager , Ronald L. Kivett, Special Effects John Orsulak. Editing ervices: Production of complete motion pic- jres. TV commercials. Script writing, and roducer services. Facilities: Sound stage ith heavy-duty lighting; 16mm and 35mm ,hotograpnic gear; interlock projection; edit- ig; music and sound effects library; anima- ion and title stand; hot press titles; sound ubbing and mixing; talent file. ECENT PRODUCTIONS AND SPONSORS lotion Pictures: "Mississippi vs. Auburn" iator Bowl Association); "AVCO Golf Clas- c" (Avco Corporation); "When Disaster trikes" (Small Business Administration); Why Go On Driving Blind?" (Natl. Federa- on of Women's Clubs); "Super Weekend" ellowship of Christian Athletes). PETER J. BARTON PRODUCTIONS, INC. Suite 620, Tallahassee Bank Building, Tallahassee, Fla. 32301 Phone: (904) 224-3685 I Branch Offices: Washington, DC. I Phone: (202) 332-5292; Contact: Gordon I King/ Education Representative. Offices also in Memphis and Miami. I Date of Organization: 1967 Peter Barton, President ' Paul Barton, Vice President L Madalyn Barton, Treasurer Jim Husten, Director ' Andy Anderson. Prod. Mgr. , Victoria Leiand, Asst. to Pres. services: Motion pictures, television films, 'jmmercials, theatrical short subjects. Faclli- ,it: Complete 16mm and 35mm photography Siting. Screening. Arriflex, Moviola, Nagra, ,agna Sync, Mitchell, etc. 'ECENT PRODUCTIONS AND SPONSORS otJon Pictures: "Project Florida" (Walt Dis- |sy Prod.): "Florida Seafare" (U.S. Dept. of jmmerce/State of Florida): "Memphis Story" l^emphis Chamber of Commerce); "Memphis ,usic" (Memphis Music Assn.). TV Commer- tals: State of Florida. Florida Automobile fealers Assn., Florida Board of Natural Re l)urces. State of Florida. Dept. Agriculture. late of Vermont, Florida Forestry Associ- lion. Florida Bar Association. Lakeside Mo- Ircross. First National Bank of Memphis. C United States BankAmericard. 'cinematography by RICHARD WINTER 1812 S.W. 4th PI.. Ft. Lauderdale, Fla. 33312 I Phone: (305) 522-7709 I Date of Organization: 1967 [ Richard Winer. Cameraman-Producer } John Cook. Sound 'John Carpenter, Boat Captain •rvices: Documentary, underwater, commer- •heatncals. etc. Also second unit cine- iphy. Facilities: Arriflex. Auricon & tf underwater, cameras, two man sub- Mrnit;. Camera boat. Bahama and Caribbean [cations. kCENT PRODUCTIONS AND SPONSORS HT'nn Pictures: "The Devil's Triangle". "The 1es". "Right on Range" Grumman ■ Taphic), Various second unit assign CINEMATRONICS. INC. Suite 224, 2801 East Oakland Park I Blvd.. Ft. Lauderdale, Fla. 33306 t Phone: (305) 565-2252/565-0472 jDaie of Organization: 1963 1970 iJaf Fletcher. President-Producer [Jeanne Haestier. Production I Supervisor i*rvices: Motion picture production. Facilities: im. editinf^ & sound. :CENT PRODUCTIONS AND SPONSORS btion Pictures: "End of the Ordinary House" ^ehrinp. Corp); "A W.iy of Life" (Boca Teeca Corp.); "The Boca Story" (Anaconda Realty Corp.); "Dynamic Davie" (Drum Realty); "Sailfish Point" (Harvard): "Button & Bows'* (Flanagan Enterprises); "Bumperama" (Karol Investments). COMMUNICATIONS 21 (Formerly Lawrence Smith Productions, Inc.) 550 Phillips Highway, Jacksonville, Fla. 32207 Phone: (904) 733-3800 Date of Organization: 1963 Ted S. Johnson. President Lawrence V. Smith, Director of Photog raphy. Edward A. Kennedy. General Manager Louis J. DiGiusto Ml Executive Producer/ Marketing Services: 16mm and 35mm motion picture and TV production, full services. Videotape production. Multi-media programs. Slide pres- entations. Filmstnps Sound recording-mix- ing-music-dubbing. Art and animation. Aerial motion picture and still photography (Tyler Helicopter Platform. Convention displays and exhibits. Producer's services, stage shows and presentations. Specialization m under- water oceanographic motion pictures. Facili* lies: Air conditioned studio, complete projec- tion and editing facilities. Full compliment of soundstage and location equipment. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Now Agency" (William Cook Advertising); "Viet Nam Prisoners of War Families". "Ringling Museum". "The Flight of Apollo 15" (United States Informa- tion Agency); "Recreation in Action" (City of Jacksonville). MultMmage Presentations: Jack- sonville Chamber of Commerce, "Committee of 100 Annual Report. "Annual Membership Drive". Sponsored News Films: "St Regis Pa- per Company". "Bunker C Oil Conversion": Seaboard Coastline Railroad "Spirit of 76". TV Commercials: Clark's Meat Company, Rad- cliffe Adv. "West was Won". "Little Girl". "Great American", "Golf '; Blue Cross and Blue Shield of Florida. Bunker and Bell Ad- vertising "Rumor", "Gator Encore" "Napol- eon", "Shattering Experience". "America's — 1 Relief". "Everglades"; Winn Dixie Food Stores. "William Cook Advertising, "Time". "Weekly Specials"; Pantry Pride Food Stores "Sam and Max", "Shop-R-Pricmg". "Ecology": "Inflation". Bogey"-Edison Mall. William Cook Advertising-"Edison Idea"; Florida Hospital Association "Russian Roulette", "Band- Aid Brigade". CREATIVE CONSULTANTS 249 N.W. 199th Street, Miami, Florida 33169 P.O. Box 3454, Miami, Florida Phone: (305) 625-3636 Date of Organization: 1952 Robert D. Buchanan. President Jack Schlen, Vice-President, Dir. Productions Robert Biddlecom, Techncal Director Services: Animation and graphic for TV. sales training, education, public relations; specializ- ing in animated syndicated services for TV. Facilities: Complete production equipment for 16mm color; Oxberry animation stand; Maurer, Arriflex Doiflex cameras; lighting and sound equipment for studio and location production. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Wonderful World of the South Pacific" (South Pacific Restaurant): "The 1001 Ways of Wood" (Federal Millwork Corp). TV Commercials: "Gilbey's Gin. 'Dryad" (Corbm-Compton. Ltd.); "Rhodes Furniture" (Morgan Advertising); "Herr's Po- tato Chips" (Walter F. Bennet & Company): "Peoples Gas System" (Direct); "Southland Mall" (Direct); "Westwood Mall" (Roy Saux & Assoc ): "Buckingham Square" (Direct). FOSTER FILMS, INC. 1865 79th St. Causeway Miami Beach. Fla. 33141 Phone (305) 864-7592 Date of Organization: 1953 Harry Foster, President Maria Dubm, Secretary/Treasurer Services: Industrial and theatrical films, sales promotion films. Facilities: Editing rooms, production facilities RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Winter Gala" (Lufthansa Airlines); "Ski For Two" (Universal Pictures): "Island Hoppin" (Windjammer ; "50 Subjects" (Rowe Industries). GOOOWAY FILMS 2801 E. Commercial Boulevard. Ft. Lauder- dale, Florida 33308 Phone: (305) 774-1420 (305) 944-3454 (Miami) Branch Office; 1047 Mam Street E.. Hart- ford. Conn. 06108 Richard B. Logan. Producer/Director David R. England. Director of Photography Richard P. Buch. Writer/Producer Richard Gray, Director of Marketing llovem pvember/ December. 1971 SOUTHEAST Peter Wallers, Producer/Director, Connec- ticut Charlie Carrubba, Editorial Director Heva Weinlaub. A/V Director Services: Production of 16mm industrial business, sales promotion, training, public relations and technical motion pictures and film strips from research and script to re- lease printing TV Commercial, Still Photog- raphy Facilities: Studio, editorial and office facilities. Arriflex, Bell & Howell cameras. Moviola. Magnesync sound recording equip- ment, interlock screening, lighting eouipment, equipment for underwater photography. RECENT PRODUCTIONS AND SPONSORS Mition Pictures: "Panama — And you Thought It was only a Canal" (Panama Tourist Bu- reau); "The Exposure Meter" (Scott Science Services): "20/20" (Scan Optics. Inc.); "ST9 Progress Reports" (Pratt & Whitney Aircraft); "Top to Bottom — Inside and Out" (Celotex Corp.); "First From Celotex" (Celotex Corp.); "FPL Stockholders film" (Florida Power & Light Company): "Hybrid Control" (Pratt & Whitney Aircraft). TV: "Freddy the Alligator" Television PS. Spots. Slide Films: "LEGS" (John Wiley & Sons, Inc.); "Marine Training AV Programs" (Sikorsky Aircraft). MINIFILMS PRODUCTIONS Edutronics BIdg., 229 S.E. 1st Avenue, Ft. Lauderdale, Florida 33301 Phone: (305) 525.0216 Date of Organization: 1967 Stanley L. Colbert. President Jerry Winters. Vice President Pat Petrie. Post Prod. Executive George Springmeyer. Production Exec. Services: Complete film and sound services, animation, location and studio filming: edu- cational; industrial: commercial. Facilities: Two sound stages, seven cutting rooms, 12- track Scully recording, Westrex re-recording; cameras, lights, recorders, etc. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Land Development & Sales" (Cavanagh Communities Corp.); "Golden Books" (Western Publishing Co ); "Teacher Training" (Eductronics Corp.); "A Step Into the Future" (Nova University): "Miami Scene" (Juliet Productions-Avco): "Howdy Doody Time" (Bob Smith Productions); "Baseball Drug Clinic" (Commissioner's Office). REELA FILMS, INC. (Division of Wometco Enterprises, Inc.) 65 N.W, Third Street, Miami, Fla, 33128 Phone; (305) 377-2611 Branch: 100 W, 40th St., New York, N.Y. 10018 Phone: (212) 279-8555 Date of Incorporation: 1951 Stanley L. Stern, President F. F. (Ted) Sack, VP/General Manager Richard Blum, Assistant General Manager Robert Mtele, Laboratory Manager Services: Laboratory: processing of 35mm color & b/w, sound tracks, hi-contrast. Mu* SIC and sound effects selection. Complete editorial services including 16/35mm editing equipment. Animation art, preparation and photography. Video tape recordings: film vaulting and library print service. Facilities: 40' 45' sound stage complete with lighting control boards, dark room & dressing rooms. 2 fully equipped recording studios complete with dubbing, narration and projection facili- ties. SCOPE PRODUCTIONS P,0. Box 17675, Tampa, Fla. 33612 Phone: (813) 971-0500 Date of Organization: 1968 John E. Cosgrove. Producer Joseph Keyerleber. Producer Services: Film production services, specializ- ing m location documentary work including marine and underwater oceanographic. edu- cational, social, political and ecological. Fa- cilities: Eclair NPR. 12-120: Arriflex 16S: Bolex; Nagra III: Sennheiser; Amega; Dub- bing, editorial, studio available. HACK SWAIN PRODUCTIONS, INC, 1185 Cattlemen Rd.. P.O. Box 10235, Sara- sota. Fla. 33578 Phone: (813) 955-1706 Date of Orp.anization: 1960 Tony Swam, President Mike Swam, Vice-President Mane Swam, Secretary-Treasurer Services: Production of 16mm industrial, edu- cational, documentary and training films; TV spots; 35mm spots, slidefilms, filmstrips. Fa- 89 cilitics: Sound slaga — air conditioned — com- plete lighting: editing rooms equipped lor 16mm A 35mm, ' ,' Nagra »ync tape; Amefia recorders & dubbers: 16mm Arrille«. Auncon cameras: 35mm Cineflex: Mitchell .ivailablc: interlock projection ^„„-. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: •Community Meets Its Blood Needs" iNew Rochelle Hospital Medical Ceiv ter)- "Park Lane" (Punia Gorda Isles). TV Commercial*: "St. Armands Association (Lippe Hicks): "Licensing Fees" (Fla. Game & Fresh Water Fish Commission): "Venice- Nokomis Bank" (Dan Sawyer Associates). TEL AIR INTERESTS, INC. 1755 N.E. M9lh St., Miami, Florida 33161 Phone: (305)949 8611 Date of OiKani/dtion; 1960 Grant H. Grauitt. President Charles Allen, Vice President M L Grauitt, Secretary Treasurer Sonia Fader. Creative Director Services: industrial, documentary and com- mercial motion picture production. Film strips, slides, tape duplicating record pressing sound recording. Fscilltle*: Complete lb/ 35mm production capabilities including cam- era editing and sound recording. Sound stage. 60 loot seamless eye Magnetech re- versible 16/35mm three track sound mixing, narration studio and two music recording RECENT PRODUCTIONS AND SPONSORS Motion Picture*: "Circle of Champions (Gulf; stream Park): "Hialeah Highlights 1971, (Hialeah Race Course): "Miss USA 19'1 • "Miss Universe 1971" (Miss Universe, Inc ): "In Quest of a Crown" (Avis Rent-A-Car); In It To Win" (NBA Floridians): "Super Turf for the Super Bowl" (American Biltrite Rubber Co ): "San Salvador, Isle of Vision" (Invest- ment Corp. of Florida): "Gateway ' (Dade County Port Authority): "Their Game is Golt (Sears Roebuck & Co.). TV Commercials: "Hialeah Race Course" (Vladamir & Evans): "Gulfstream Race Track" (Graphic Communi- cations): "Flagler Dog Track" (Advertising Asso.): "Lehigh Acres Development" (Graphic Advertising). ALABAMA SPOTTSWOOD STUDIOS 2524 Oid Shell Rd., Mobile, Ala. 36607 Phone: (205) 478-9387 Date of Organization; 1952 Manning Spottswood. Partner George Layne. Production Maribeth Spottswood, Partner John S. Spottswood, Jr., Partner Whitney bims. Production Cindy Sturges. Sales Service*: Producers of 16mm films, slide film*, (ilmstrips, television commercials, commercial photography. Facllitle*: Equipped for all types of sound and silent motion pic- tures and filmstrip productions: location photography. Equipment includes Arriflex, Bach. Auncon cameras and 3000 ft. air con- ditioned studio equipped for interlock pro- RECENT PRODUCTIONS AND SPONSORS Motion Picture*: "Follow Through" (Okaloosa School Board); "Welcome Aboard" (U.S S. Alabama Battleship Commission): "College and You" (Calhoun College); "Vocational Training A You" (Calhoun Technical School); "Opportunities in Education" (Wallace Col le»e) Slidefilm*: "We Share this Ministry' (Tlie United Methodist Church): "Casting Out" (Methodist Childrens' Home); "Fisher- men's H.-1II of Fame" (Greer Spottswood Co.). Television Commercials: Faulkner College. Grambling College. Louisiana. Gulf Shores Association. Mathews Electric. Smith's Sun- beam Bakery. (Dobbs Maynard). GEORGIA COLONIAL FILMS, INC. 752 Spring St. NW, Atlanta, Ga. 30308 Phone: (404) 875 8823 Date of Organization: 1947 Date of Incorporation: 1961 Taylor E Hoynes. Jr . President Clarence B. Glover: Vice President Gordon Wilson. Industrial Sales Manager Margaret A Sullivan, Production Manager Sarvlce*: Creators and producers of 35mm color slldefilms and slides and overhead transparencies for public relations, training, education and sales meetings. Art, photOK raphy tape duplication editorial, writing and research sarvlce*. Recording *ervlc«* avall- 90 able. Multi-media consultation. Facilities: 14.- (X)0 sq. ft. housing equipment, business of- fices, etc.; photographic: animation, and tape duplicating equipment. RECENT PRODUCTIONS AND SPONSORS Slldefilms: Prt-ventive Or,rl Hygiene " (Bailey Enlcrprises): "Basic Blue Flame Presentation' (Burnham Corporation) Multi-Media: "Sales. Service. Rentals. Production" (Colonial Film and Equipment); "The Language of Sets". "Language Arts" (Colonial Films): Slide Pres- entation*: "Sales ' (Norris & Co 1; "Sales Report " (Breon Laboratories): "STCA Awards " (Southern Tobacco and Candy Assn.). Trans- parencle*: "Possum Creek Valley" (Southern Forest Inst.). Tapes: "Calloway Gardens Bus Tours". "Laurel Springs Walking Trail" (Ida Cason Calloway Foundation.). PROVENCE PRODUCTIONS, INC. 467 Armour Circle NE, Atlanta, Ga. 30324 Phone: (404) 873-2966 Late of Organization: 1965 Gerald M. Crowder, Chairman of the Board. Production Head Jerry Brown, President, General Manager George Watkins, Director Services: Motion pictures, TV films and com- mercials productions in 16/35mm. Facilities: Creative department, air conditioned sound stage, insert stage, make-up dressing rooms. 16/35mm editing rooms; studio or location RECENT PRODUCTIONS AND SPONSORS TV Commercial*: "C&S Bank" (J. Walter Thompson); "State of Georgia" (Cargill, Wil- son, Acree): "Chapstick" (Cargill. Wilson. Acree); "First & Merchants Bank " (Brank & Edmonds): "Stone Mountain Park" (State of Georgia). WILLARO PRODUCTIONS, INCORPORATED 1842 Briarwood Rd., NE., Atlanta, Ga. 30329 Phone: (404) 634-2433 Date of Incorporation: 1968 Frank H. Willard. Jr.. President Barbara G. Kefauver, Office Mgr. Dennis D. Vadies. Producer Sam Cravitz, Sound Engineer Services: 16mm motion picture production. Sound filmstrip and slide films. Mixed me- dia. Complete production from concept through premiere showing. Facilities: Com- plete facilities including, studio, sound stage and editorial facilities, sound control and machinery rooms; screening room equipped for interlocks and print showing: recording equipment on 16mm edge track includes re- corder, three-channel dubbers: Ampex '^" tape. RECENT PRODUCTIONS AND SPONSORS Motion Picture: "The Big Switch" (Southern Railway). Filmstrip; "Revised Orientation Pro- gram " (Trust Co. Bank). Audio Tape: "The Land We Live On" (Ga. Dept. of Health). TV Commercials: "Lake Padgett Estates" (Media Marketing): "Atlanta Federal " (Ga. Crumbley Ad Agency). \ KENTUCKY PRICE-WEBER ASSOCIATES, INC. P.O. Box 21393, 4415 Poplar Level Road, Louisville, Ky. 40221 Phone: (502) 459-9960 Date of Organization: 1968 E. A. "Jack " Price. President John T. Weber. Executive Vice President George Weinmann. Director of Photography Elise Meyer, Creative Director G. H. Fitzgerald, Account Executive Service*: Complete production of motion pic- tures, stnpfilm. TV commercials, slide pres- enlalion and sales meetings. Facilities: Shooting stage, screening and editing rooms, plus distribution facility. Special 16mm and 35mm equipment for producing and project- ing 160* panoramic films ('Cinema C"). RECENT PRODUCTIONS AND SPONSORS Motion Picture*: "Easy Care", "Load N Go ". "The XL500". "One Touch Color". "Mono- chrome TV". "Carry Cool" (General Electric Company): "The All Star Range " (Hotpoint); "Elgin History ". "The Whirlwind". "The Stand- ard Packmasler " (Elgin Leach Company): •"The K 12 ". "The NH in White Construktor" (Cummins Engine Company): "The Ultimate Souvenir" (Mercedes-Benz of North America. Inc.). Slldafllm*: "The H. Salt Mastertryer ' (Kentucky Fried Chicken Corporation) TV Cocnmarclal*: "XL5(X)'. "Microwave Oven ". "Total Clean" (General Electric Company) Sllda/Tap* Preienlallon*: "National Dealer Meeting' , "Sales Training Program" (Renault Inc.); Salesman's Incentive Program"" (In- ternational Harvester). ■t ,1 7^ NORTH CAROLINA CENTURY STUDIOS— FILM PRODUCTIONS 5210 Western Blvd., Raleigh. North Care- llna 27602 Phone: (919) 834-7054 O B Garns, Executive Producer/Cinei tographer Lyn Garns. Director of Publicity & Sales i\ Hal Johnson. Direct Production & Writer r| Service*; Creative cinematography; 8/I61 color & b&white. Specialize in informatiot films from concept to delivery for televisiORi, business, industry, education, travel, public' relations & campaigns Convention dims aiMt television coverage. Complete news coverage for North Carolina. South Carolina. Tennessee and Virginia and also network FacilitiM: Studio with still, motion picture and recordif^ departments with screening room. Complete, mobility for on-location shooting Studio aiK mobile units include: Arriflex. Auncon. Patha* Bell & Howell. Siemens. Nagra. RECENT PRODUCTIONS AND SPONSORj! Motion Pictures: "A Time for Seeking " (As' sociation for Research & Enlightenment) "The Fortunemaker" (N.S Soy Bean Pro ducers Assoc): "Dry Limestone Iniectior Process ", "Carbon Monoxide Elfect on Hu man Performance ". "Tall Stacks" (US Depli of Environmental Protection). CLASSROOM WORLD PRODUCTIONS 22 Glenwood Avenue, P.O. Box 2090 Ra leigh, N.C. 27602 Phone: (919) 832-3904 Date of Organization: 1965 E. E. "Jack " Carter. President Ed Hochhauser, Jr.. Vice President/Mar keting Mrs. Martha A. Reavis. Mgr. Custome Service RECENT PRODUCTIONS AND SPONSOR! 1970-71 releases include "Learning Readinesi Program" (sound f/s) "Growing To Know Me" (sound f/s) "Developmental Reading Acliwi ties Program" (sound f/s) "Primary Readinii Lab (multi-media) "The Magic Looking Glast' (Tapes/cassettes) "Listening Your Way ' Better Reading " (multi-media) "Listening Youl Way to Better English" (multi-media) "Listen ing Your Way To Using Rogert's Thresaurus' (multi-media) "Flights of Courage" (tape* cassettes) ""Great Women of America " (ta cassettes) "Great Negro Americans" (ta cassettes) "Careers Unlimited" (tapes scttes) "The Smile of Success" (multi-media "Youth and Alcohol" (tapes/cassettes) "YoutI and Drugs " (tapes/cassettes) "You and You Vote"" (tapes/cassettes). JEFFERSON PRODUCTIONS One Julian Price Place Charlotte, North Carolina 28208 Phone: (704) 374-3823 Branch: 3700 Oakcliff Rd. Atlanta. Qi 30340 Phone: (404) 448-8941 E. Grey Hodges. Managing Director Ken Furr. Sales Manager (Charlotte) George Booker. Operations Manager Robert Dycus. Chief Engineer (Charlotte) Stan Norton. Film Manager (Charlotte) Robert Chandler (Production Spvr. (Atlanta) John McCorkle. Technical Spvr. (Atlanta) Services: Videotape and film production commercials and programs. Facilities; CoiT< pletely equipped studios in Charlotte and A' ianta and complete remote capabilities fc broadcast videotape and film. Hand held telr vision cameras and recorders. Compute electronic editing for videotape and Kw^um editing table for film. Film-to-tape tran»f~^^^ duplicators, slow motion disc recording 1 program distribution. Hard Cyclorama. lun WALTER J. KLEIN COMPANY, LTD. 6301 Caimel Road, Charlotte, N.C. 2H211 Phone: (704) 366-2310 Dale ot Organization: 1948 Walter J. Klein. President Norman Williams, Production Director John Burgess, Sound Director Dawn Courtney, Account Administrator Richard A. Klein, Vice President Chris Calage, Photography Director Sandra Newton. Distribution Director Emma Quinn, Account Service Servlcat: Production & distribution of for organizations, associations, govern agencies and industry Facilities; New studi' office building on 4-acre lot with sound staA screening rooms. 3 track interlock, editif rooms, distributing offices, publicity & • services, scriptwriting, original musical IM ing, 24 X 30 cyclorama Eclair & An Cameras: Ampex, Amega. Nagra, Stelli sync recorders _^— , RECENT PRODUCTIONS AND SPONSOR ^ Motion Picture*: "Why Protect Animal^ (Alpo & Humane Society of the United Slala^ ^ BUSINESS SCRE Jit In Search of the Perfect Lawn" (AllisChal- nfrsK "Shaking the Money Tree" (Pennsyt- nia Dutch & Masterpiece Studios); "Where You Staying?" (American Express & oth- "Progress in Fire Prevention and Con- ,ul (Motorola & others): "Safety for the Young" (Chevrolet & General Federation of ,^omens Clubs): "Hands for Action" (Whirl- pool 4 General Federation of Womens Clubs): What America Is Doing About Conservation" (American Bakeries): "Youth Can Save the ' -id" (Sunshine Biscuits): "The New Way of ng" (Towie Manufacturing & others): kyard Bonanza" (Agrico. Hudson, Ball .;,iimfacturing): "Minigardens" (Burgess Seed i& Plant Co.): "I Remember Oxford" (Oxford Orphanage): "Seven Devils" (Seven Devils "f'.ort and Club): "Can You Hear Me, Doc • (Airstream & Renault): "My Nuclear .:hbors" (Pacific Gas & Electric & others): . lie Plan" (Commercial Credit Corporation): Ihe 700-Foot Police Officer" (Charlotte Po- lice Department): "All You Add Is Love" (Ral- ston Purina). studio and location equipment. Lights, cam- era, sound. RECENT PRODUCTIONS AND SPONSORS "State of the Arts" (Tennessee Arts Comis- sion); "Three untitled films" (Oak Ridge Na- tional Lab.): "Progress Profile" (Forward Maryville Committee). LOUISIANA JOHN HUTCHINSON FILM PRODUCTIONS P.O. Box 29431. New Orleans, Louisiana 70129 Phone: (504) 241-3803 John Hutchinson. Producer Jean Hutchinson, Office Manager Jon Hutchinson. Art Director Services: Complete 16nim production serv- ca for industrrat, documentary, sales and :ommercial films. Filmstrips and stidefitms. rechnlcat and cartoon animation. Location jnit for offshore, aerials or underwater in aUlf region. Facilities: Location filming, dou- >!• system sound, art and animation dept., nusic library, in-house editing, creative staff. DECENT PRODUCTIONS AND SPONSORS Plotion Pictures: "Ornamental Ironwork" (Gal- i«0 House); "60 Aniversario" (Pan American Life); "The Giant Builders" (J. Ray McDer- tt & Co.): "SFPA-Where We've Been & Where We're Going ' (Southern Forest Pred- icts Assn.): "Goals To Grow" (Goals Founda- tion Council): "SFPA Today" (Southern For- «♦ Products Assn.): "A Bold New Approach Deeo Sea Transport" (Tug-Barge Systems TV Commercials: "Goals To Gtosn" vj.,als Foundation Council/Fitzgerald Adver- ising). TENNESSEE I CONTINENTAL FILM PRODUCTIONS CORP. I 2320 Rossville Blvd., P.O. Box 6543, Chat- tanooga, Tenn. 37408 ' Phone: (615) 267-4302 I Date of Incorporation: 1953 ' James E. Webster. Pres. & Exec. Producer Gerald Kubic, Nat'l. Marketing Dir. I Rowland Faust, Production Mgr. Bill Smith. Dir. of Cinematography Jiervices: 16mm and 35mm color and b&w jive and animated motion pictures: sound |->lidefilms: industrial sales, sales and person- pel training, documentary, public relations, Inedical, educational and TV films Facilities: production facilities, including 16mm and H5mm cameras, sound stage and recording (ooms. mobile location unit, synchronous re. r.orders, single system cameras, lighting liquipment: complete art and animation de- oartment. v*otion Pictures: "Ifs A People Business" Dital Corporation of America); "Powder ■ ri Mountain" iRobert Home). TV Com- nercial: "Southern Living Mattress" (South. frn Cross Industries). Filmstrips: "Time On /our Side" (Provident Life & Accident In- ■.urance Company): "Model Cities' (City of Chattanooga): "Dishroom Maintenance & :ieaning". "Machine Dishwashing", "Care ■kindling of Dishes" (Morrison Incorpo. "Granite Foundations", "Pre-Need jment Sales' (Cogglns Granite Indus- ries); "The Customer", "One for The Money" .Pasquale Food Company): "Flies, Filth and ■'ood" (Syndication of Continental Films Pro- iluctions Corporation): "Cleaning & Assem- bling the Taylor Shake Freezer" (Taylor roezer Company). REEDER PRODUCTIONS, INC. James Agee Memorial Studio, P.O Box 10191, Knoxville, Tenn. 37919 Phone: (615) 588-8181 Date of Organization: 1964 W Fleming Reeder, President iervices: 16mm and 35mm color and b&w notion pictures for industry, television and Klucation. Slidefilms and other presentations, 'acuities; Studio screening and editing rooms: MICHIGAN NEIL DOUGLAS PRODUCTIONS 3030 Iroquois Ave., Detroit, Michigan 48214 Phone: (313) 923-0303 Date of Organization: 1929 Neil Douglas. President Rosalie Douglas, Secretary-Treasurer Mary Neil Morrision. Promotion Executive Services: Films for travel promotion service organizations in financial and public relations areas, education project documentaries. Fa- cilities; Photographic studio, film projection theater: Arriflex, Paillard, etc.: sound record- ing on tape, access to commercial laboratory facilities. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Germany Is The Going Place" (German Tourist Office): "Austria For All Seasons" (Austrian Tourist Board); "What To See And Do On A European Tour" (Europ- ean Tourist Boards Assoc): "The New Face of France" (French Govt. Tourist Board). THE JAM HANDY ORGANIZATION, INC. 2843 East Grand Blvd., Detroit, Mich. 48211 Phone: (313) TR 2450 Officers Jamison Handy, President John A. Campbell, Treasurer W. Eugene Hunter, Executive Vice Presi- dent. Automotive Operations Russell B. Robins. Executive Vice President. General Marketing Hughes G. Southwell, Senior Vice President, Business Theater Branch Offices New York: 1775 Broadway. New York, New York 10019. Phone: (212) JUdson 2-4060. Chicago: 625 N. Michigan Avenue. Chicago. Illinois 60601. Phone: (312) STate 2-6757. Hollywood: 1680 North Vine. Hollywood. California 90028. Phone: (213) HOMywood 3-2321. Atlanta: 230 Peachtree St. N.W.. Atlanta, Georgia 30309. Phone: (404) 688-7499. Services: Comprehensive consultation serv- ices on: sales meetings, stockholders meet- ings, seminars, convention assistance, visual- ized talks, speech coaching, picturizations, meeting guides, projection equipment, meet- ing packages, portable stagettes, field sur- veys, field services, training services, quality control programs, foreman training, supervi- sory training, management development, mo- tion pictures plans and specifications, story- boards, animated cartoons, filmstrips. slides, slidefilms, tape recording, disc recording, transparencies, pictorial booklets, turnover and flip charts, programmed projection, film distribution, theatrical and non-theatrical, closed-circuit TV. HENNING AND CHEADLE, INC. 10000 Greenfield Road, Detroit, Mich. 4B227 Phone: (313) 272-1000 Date of Organization: 1945 George R. Cheadle, President John D. Joseph. Vice-President Alan R. Hibbert, Production Director Norman R. Kaplan, Creative Director Frank Stephan. A-V Director Services: A marketing communications or- ganization offering total capabilities and fa- cilities for the creation and production of marketing and promotional media. Services include product promotion and training, ad- vertising, mail marketing, business meetings, programmed instruction, audio- visual equip- ment sales and rentals, market research and media selection. Facilities: Include editorial: art; photographic; slidefilm, motion picture and cassette duplication departments: com- plete data processing installation, plus mail- ing and fulfillment departments, RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Speaking of Oil", "Tires and Buyers". "The Woman's Vote" (Marathon Oil Co.): "Astrotype" (Informational Control Systems): "Go With Confidence" (Ford Au- thorized Remanufacturers). Slidefilms: "Fill the Gap", "The Ring of Quality" (Autolite- Ford Parts Division of Ford): "Very Impor- tant People" (Ford Division of Ford Market- ing Corp.); "This is Evans Products" (Evans Products); "Floor Attendant Training Pro- gram ' (Owens-Illinois, Inc.). Live Meeting: "Secrets of the Platform Pro Workshops" (Libbey-OwensFord Co.). MultiMedia: Dealer Meetings (B. F. Goodrich). Audio Cassettes: "Lofcom" (LIbbey-Owens-Ford). SOUTHEASTERN & EAST CENTRAL NATIONAL TELEVISION NEWS, INC. (NTN Quality Films) 560 West Eight Mile Road, Detroit, Mich. 48220 Phone: (313) 541-1440 West Coast Office; 6016 Fallbrook Avenue, Woodland Hills, Calif 91364. Phone: (213) 883-6121 Date of Organization: 1961 Howard Bacl<, President James O'Donnell. Vice President Hermann Tauchert, Executive Producer Betty Gunther, Operations Manager Services; Production of information films, in- dustrials, commercials, documentaries, ani- mation, television news, sports and public service spots, 16/35mm production and edit- RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Case against Chicken Little" (Weyehaeuser Co-): "What is a Corn- puter?" (IBM); "More Power to You" (Detroit Diescl-Allison Division, General Motors); "Tele- phone stock footage reel for television use" (AT. & T). Television Public Service Spots: "Bonnie and Clyde", "Tune-Up for Cleaner Air" Automobile Manufacturer Assn.). Series of spots on health care (American Academy of Pediatrics). OMNICOM CORP. 3315 South Pennsylvania Avenue, Lansing, Mich. 48910 Phone: (517) 393-7800 Date of Organization; 1942 T. James Herrmann, President Richard G. Cole. Vice President Services: Complete motion picture produc. tions — animation sound filmstrip and slide show presentations, TV Commercials, all re- lated motion picture and filmstrip producer services. Complete laboratory services 16mm, 35mm and Super 8mm reducation and con- tact printing. Facilities. Sound stages, sound recording and mixing studios, editing rooms, animation stand, complete camera gear for studio and location photography Fully equipped motion picture processing labora- R°ECENT PRODUCTIONS AND SPONSORS Motion Pictures: Revolution in Carpet Clean ing" (Carpetech); "Islands in the Sun" (Amer- ican Airlines); "The New Grand Tour" General Tire). Multi-Media: "You Be the Judge" (Olds- mobile). PIP Presentation: "Polytome & Op- erator Training" (North American Philips). THE BILL SANDY COMPANY, INC. 523 Fisher BIdg., Detroit, Michigan 48202 Phone: (313) 871-1200 Date of Organization; 1971 William H. Sandy. President Alan V. Kidd, V.P. Planning Edward C. Brennan, V.P. Account Service George J Forrest, V.P Finance & Admin. Ralph K Scott, V.P. Innovative Products Malbert Middlesworth, V.P. Production Services: Manpower Development Strategists — total systems of learning and motivation, implemented via single concept cartridge mo tion pictures, closed circuit television: com- puter system instruction; home study: pro- grammed instruction. Facilities: Executive Offices and Screening Room, 523 Fisher Build, ing, Detroit, Michigan 48202: Account Serv- ices Office and Screening Room with 35 and 16mm equipment. 2-108 General Motors Building, Detroit, Michigan 48202. Creative, Production and Computer Center, 2843 East Grand Boulevard. Detroit. Michigan 48211 (24,000 sq. ft.): Viewing rooms with 35 and 16mm equipment, 2820 East Grand Boule- vard. Detroit, Michigan 48211 RECENT PRODUCTIONS AND SPONSORS Motion Picture: "Manpower Stability Semi- nar" (Chevrolet). Slide Film: "Dealership Training" (Chevrolet). Audio Cassette: "In. sight" (Cadillac). Live Seminars: "Career Op- portunities Unlimited" (Retail Automobile Dealers). VIDEO FILMS, INCORPORATED 1004 E. Jefferson Ave., Detroit, Mich. 48207 Phone: (313) 962-3400 Date of Organization; 1947; Inc- 1959 Clifford Hanna. President Joseph E. Barrett, Producer/Director John Gorski, Prod. Mgr Lawrence Trinkaus, Asso. Prod. Nancy Hughes. Of. Mgr. Services: Production of motion pictures, slide- films, TV commercials and live shows for sales training, sates promotion and public relations. Completion services include script writing, animation and live photography, mu- sic selection, sound recording and mixing, editing and conforming. Facilities: Sound November/ December, 1971 91 stage: editing rooms: 16mm and 3Smm Mo violas, interlock screening. Complete camera, sound and light equipment for studio and location RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "We Have Temporally Lost Our Sound" (Save Orchestra Hall Commit tee); "Galavant" (United States Steel); "John Considine TV Comfercial" (Michigan Epilepsy Center): "ShocKs To Run Wtth ' (Monroe Auto Equipment Co ); "Coals to Kilowatts" Detroit Edison Company): "Job Entry Train- ing Program". "Truck Selling" (General Mo- tors Corporation) Slidefilmt: "Show and Sell" (Firestone Tire & Rubber Co.): "Midas Shock Treatment" (Midas International Corporation). PORTAFILMS, INC 4180 Diiie Highway, Drayton Plains, Mich. 48020 Phone: (313) 674-0489 Date of Organization 1947 Wiltiam H. Murray. Treasurer John F Warren, Treasurer Peter Baen^iger. Cameraman Stuart Knickerbocker. Animator Services: Designers and producers of motion pictures for business and education. Facili- ties: Own and/or rent alt equipment and fa- cilities needed for Iive-action, animation and stop motion. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Electrical Safety. From A To Zap". "No Deposit. No Return" (Consum- ers Power): "Savings Bank For Kilowatts" (Consumers Power-Detroit Edison); "Red Coats*' (AP): "The Game's The Same" (Sealed Power). Multi-Media: "Owens Corning An nouncement Show" (Owens Corning), TV Commercials: Michigan Education Associa- tion. PRODUCTION THIRTEEN Box Z, Grand Rapids, Michigan 49501 Phone: (616) 364 9551 Date of Organi^dtion: 1967 John L Bailey. Manager William K. Prins. Creative Director Linda C. DeJong. Account Executive-Sales Werner Schneider. Director of Cinematog- raphy Services: Motion Pictures (16mm/Super 8). documentaries. TV commercials, filmstrips. sound /slide programs, 16mm processing, printing, complete producer services from concept to completion. Facilities: Arnflex, Auricon. Bolex, fQagra. MagnaSync. Ampex, mixing console, double 16 Siemens interlock projection. B & H printer. Houston Fearless ME-4 processing, sound studios, editing, art department, proiection room, music library, equipment portable for studio or location. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: untitled news release THE Upjohn Co., untitled sales film (Pro Sports, Inc.): "Paradox of Neglect: Sickle Cell Anemia" (V/ZZM TV). "High Priority" (Hud- sonville School District). Slide Films: "Where There's a Skill" (Kent Intermediate School Dist.); "The ABC's of Service" (Holly's Inc.): "Open & Close Segments" (Clark Equipment Co.): "Everyones A Winner" (Grand Rapids School District). Multi-Media: "Story of a Policy" (Federal Life & Casualty Co.). TV Commercials: Dri Slide. Inc. Republican State Central Committee, Old Kent Bank (Jaqua Adv.). WILDING, INC. A Bell & Howell Company 18000 W. 8 Mile Road, Southfield. Mich. 48075 Phone: (313) 353-1400 Date of Organization: 1914 Date of Incorporation: 1927 W. W Kraft. President W. R Winn. Vice Chairman of the Board R. J. Dunphey. Vice President and Controller R. Casselt, Vice President. Creative Director — Detroit Detroit: 16000 W. Eight Mile Road, South- field. Mich Phone: (313) 353-1400 J. Vivian, Vice President, Gen Mgr. Wilding Display Corp . 8820 Inkster Road, Romulus. Mich. Phone: (313) 946-9550 Jack Huff. Vice Pres., Gen. Mgr. New York: 9 E. 40th St.. New York. NY. Cleveland 2307 Chester Avenue. Cleveland. Ohio. Phone: (216) 771 4030 Chicago: 1345 W. Argyte St 60640. Phone: (312) BR 5-1200 H. Roehrtg. Vice Pres , Branch Mgr. Chicago: Commercial Picture Equipment. 5725 N. Broadway, Chicago, III Phone (312) 275 1200 Robert Younker. General Mgr Services: A Communication agency speclaliz ing in marketing and promotion media. Cre- ative counselors and producers of motion pictures, slldetilms. TV commercials, indus- trial shows, conventions, sales meetings, dis plays and exhibtts. graphics and audio-visual installations. Complete production services from script writing through production and all laboratory processing Facilities: Chicago —4 sound stages — <75' x 140'. 75' x lOO*. 75' X 60'. 50' X 100); iliM and motion labora tones, art and animation departments, sound transfer and interlock screening facilities, film vaults, prop and carpenter shops. Commer- cial Picture Equipment — 15.000 sq. ft. for the manufacturing of protection equipment. De- troit-Southfield — 34.170 sq. It housing ad- ministrative, sales, slidefilm and graphics de- partments. Detroit — Wilding Display — 66,000 sq. ft. including 1.500 sq. ft for film sound stage, remainder for the construction of in- dustrial show stages and scenery, displays and exhibits, plus storage facilities for ex- isting display materials. OHIO CINECRAFT INCORPORATED 2515 Franklin Blvd.. Cleveland, Ohio 44113 Phone: (216) 781-2300 Date of Orgdni/alion 1937; Inc. 1947 Paul E. Culley. Pres. Robert Haviland. Exec. Prod. Robert Schneider, Director John Culley. Mgr Services Services: 16mm and 35mm. color, b&w, pro- duction of lis/e or animated subjects for documentary, sales promotion and training, public relations, medical and TV productions Facilities: 75 x 60 sound stage, recording studio, mixing room, editing rooms, art dept. Oxberry animation motion picture and film strip. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The New Sound of Power " (Ford Motor); "Executive Vertigo" (Harvest Publishing): "Projection 70 Food" (Standard Oil Ohio); "Images" (Eaton Corporation). Slidefilm: "The LoHipop Dragon ' (S V.E.). EDWARD FEIL PRODUCTIONS 1514 Prospect Avenue. Cleveland, Ohio 44115 Phone: (216) 771-0655 Date of Organization: 1953 Edward R Feil. Producer Naomi Weil. Script Department Services: Production of industrial, institu- tional, sales, public relations and promotion films: films for television. Facilities: Scripts, camera, editing, and sound recording avail- able for location or studio production RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Sutures. Needles and Skin Closure Materials" (Ethicon. Inc. through Frances Payne Bolton School of Case Western Reserve University); "Lions Fight for Sight" (Lions Eye Cltmc at St Vincent Charity Hos- pital); "50th Anniversary of Roxboro Jr. High School P.T.A." (Roxboro Jr. High School P.T.A.): "It Happened by Accident" (The Medical School of Case Western Reserve University); "Improving Machinability with Leaded Alloy and Carbon Steels" (Coppweld Steel Company through The Bayless-Kerr Company). VISUAL METHODS. INC. 3910 Carnegie Ave., Cleveland. Ohio 44115 Phone: (216) 431-0700 Date of Incorporation: 1963 Katherine B Howe, President & General Mgr. Donald H. Howe, Technical Consultant Services: Preparation of original material for visual aids, including art work. type, photog- raphy and processing. Facilities: Art Depart ment. photo studio, full camera equipment and processing lab RECENT PRODUCTIONS AND SPONSORS Multi-Slide Programs: For Austin Co.; B F. Goodrich Chemical; Harshaw Chemical Co.; Seagram Distillers; Calvert Distillers; Harris Seybold So.; Stouffer Foods; Price Water- house; Consolidated Natural Gas. LASKY FILM PRODUCTIONS, INC. 3705 Lonsdale Street, Cincinnati, Ohio 45227 Phone: (513) 271-5833 Date of Organization: 1949 Max Lasky, President, Executive Producer Elizabeth C Peters. Treasurer H. H Nieberding. Secretary Services: Producers of motion pictures for industry and television: Facitltfes: Completely equipped sound studio and laboratory (or 16mm production CINEGRAPHIS INCORPORATED 4653 Glendale Ave.. Toledo. Ohio 43614 Phone: (419) 382-6974 O.itp of Orfciani/.ilion 10/0 William E Philips. President Clyde A, Sluhan. Treasurer Marian E. Sluhan. Secretary Theodore Markwood. Asst. Secretary Services: Offering pre production, full produc tion and post produc I ion services for 16mm and 35mm documentary, industrial, educn ttonal, promotional and travel films. Asso- ciates located throughout the US available for all areas of cutlomlied film and audio- visual production. Facilities: General offici|, silent studio and complete editing depi0 ment The latest in flexible, efficient prodiM tion equipment is available for specific duction needs RECENT PRODUCTIONS AND SPONSOi|| Motion Pictures: "American Enterprise" (PNpl series); "New Devices" (Blue Cross/Carr ~ ter); "A Search For True Grit" (Master Ch( ical Corp/Focus Unlimited); "A Moment ll History" (Foreign language version/Owflpi m (Moore Ford/Focus Unlimited): "Weddl Day" (James G Mitchell): "Look o( Li (World Gospel Mission). WILLIAM DITZEL PRODUCTIONS 933 Shroyer Road. Dayton, Uhio 45419 Phone: (513) 29S-5381 Date of Organization: 1962 William G Dit/el, Owner i Services: Write and produce motion picturM filmstrips, TV programs, commercials, ana meetinRs. Facilities: Auncon, Beaulieu cam eras, Ampex Na^ra Sound: editorial facilitiMl music library. 30' x 50' studio with front screen protection RECENT PRODUCTIONS AND SPONSORS Motion Picture: "Systems Building" (Due; Development) Slidefilm: "Flashback" iRe« Inc.). TV Commercial: "Airtemp HeatinC (Chrysler Airtemp): "Clean Light". "ConvcrH tion Pieces" (Ditzel Syndication). ED LANG, INC. 73 Westpark Road. Dayton, Ohio 454S9 Phone: (513) 433-3133 Date of Organization; 1966 Edward R Lang. President/Treasurer William M. Cromer. Secretary Jack Amendt. Vice President Suzanne Kuennen, Creative Director John Rabius Head Sound Engineer Services: Creates and produces TV commtr cials. documentary, industrial and traw*i films. Facilities: Completely equipped, air, conditioned sound stage with 50 ft. eye front screen projection set-up. Eclair am Beaulieu cameras, soi-nd system is Altec Lansing, Nagra, Standi Hoffman, recording, dubbing, mixing and interlock systemsi screening rooms, editorial and art depart, ments, location cameras and sound facilities- RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "1970 Hambletoman anct Little Brown Jup " (United States Trottinp As sociation), 'Riding High — Pontiac " (E. F M»c Donald): "Take Another Look" (Ali Labora- tories), "Red Raiders" (David K Buinapi •Dayton Power & Light " (Willis, Case, H»r, wood): "Take a Closer Look" Frigidaire (Di cer, Fitzgerald, Sample): "Famous Recipt'l (Kirchcr, Helton & Collett); "Stale Fidelity*! (Weber Gcii^er Kalat): "Pocket Pacs' (E " man Mfg Co ): "Dayton Mall" (Penny, mann, Neiman): "Dryad" (Creative Cent tants) CHICAGO ACADEMY FILM PRODUCTIONS, INC, 123 West Chestnut St,. Chicago. Ill, 60C1I Phone: (312) Michigan 2-5877 Date of incorporation: 1950 i Bernard Howard, Pres & Exec. Producer Chap Freeman, Wnter-Oirector Services: 16mm and 35mm motion pictures slidefilms, slides, presentations for TV ventions, meetings and sales aids for bi cast industry, education, and business cializing in sales promotion and medl films. Editing, writing, recording, titling ing, directing, production services Faclll Cameras, lights, animation, cables, booms, dollies, recording equipment, etc. te] complete production and shooting, soul stage RECENT PRODUCTIONS AND SPONSI Motion Pictures: "Hunger March" (AmeriMi Freedom From Hunger Foundation); "AbW' Eban Meeting" (Jewish United Fund); "A Nn Leaf"' (Mogen David Wme Corp) TV Com m«r«lals: "Pipers Carpeting" (Caruso- Pollack Adv ) Slidefilm: "To Answ«r Siiestions" (Chicago Construction Lai nion) GILBERT ALTSCHUL PRODUCTIONS, IN& 909 W. Diversey Parkway, Chicago, III 60614 BWj Phone: (312) 525-6SG1 M^"> Date of Organization 1954 V'te: Gilbert Altschul, President ■ '*i Bruce Colling, Executive Vice President Len H Slaton. Vice President Services: Production of motion pictures, sIK films, slide presentations and videotapat n^p^i-, 92 BUSINESS SCREi ndustry, education and government. Facili- :ies: Sound stage; editing, recording and .animation factltties. Decent productions and sponsors JMotion Pictures: "Challenge of Change" I Brunswick); 'We II See Tomorrow" (National Safety Council): "People; Bringing Life to the :ity ". "Why People Buy" (Journal Films). Multi-Media: "Reach Out for the 70s" (Arnar- Stonet; "Rambarrel" (S. C- Johnson & Sons). iSlidefilni: "Face in the Window" (CUNA). BETZER PRODUCTIONS, INC. f 450 E. Ohio Street. Chicago, III. 60611 Phone: (312) 664-3257 Date of Organization: 1967 I Joseph G. Betzer, President ' Helen A. Krupka. Vice President Arthur F. EII13, Production Manager t C. O. H. Haroldson, Mgr. Financial Films Division Oscar Herz, Art Production Manager Services: Motion pictures, slidefilms. TV films !nd commercials (Live and animated), visual lales and training materials. Facilities: Cre- -ilive staff; production and art departments; (Editing room; insert stage; 35mm and 16mm I'quipment for studio or location shooting; jianning and production of supporting visual Iind printed materials. CINE-MARK CINE-VUER (Divisions of Krebs Productions, Inc.) 730 North LaSalle Street, Chicago, Illinois 60610 Phone: (312) 337-3303 Branch: 5316 E. Osborne Road. Phoenix, Arizona 85081 Phone: (602) 959-4614 Karl P. Fischi. Vice President Date of Organization: January 1969 Cycle L. Krebs. President Larry Kelly. Vice President. Secretary * Frank L. Brown, Vice President, Cine-Vuer Division Kari P. Fischi. Vice President, Southwest I Paula Lathom. Production Coordinator t>ervices: Producers of motion pictures, slide- hlms, sales meetings, training seminars, in- llustnal shows, conventions, theatrical short i.ubpects, and counsellors on AV projection I'Quipment in the field, through complete Ineeting room design. Facilities: Creative and [narketing services, producing through pro- hucers and freelance specialists. DECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Threshold of Tomorrow" IMasonite Corporation revision); "A Trail for I\H Seasons" (States of Arizona. New Mexico 1; Texas. American Petroleum Institute, East- Inan Kodak, and others); "Tomorrow is Yes- terday" (Bank Administration Institute); Consumer Panel Reactions — Trash Masher" Whirlpool Corporation); "Stay On The Main me * (Hostess Cakes). Slidefilms: "Cooking :ol. Sanders' Kentucky Fried Chicken". "TLC ihortening", "Sanitation Management", i Safely Management", "Making Associated j'roducts". "Merchandising". "Equipment [.Maintenance". "Personnel Recruitment", "Se- ,'urity Management", "KFC Crispy Chicken" .Kentucky Fried Chicken); "Return on Invest- Inent" (Chicago Display). Sales Meetings: ■ '72 Sales Meeting" (ITT Continental Bakmg); Sales Hostess Motivational Selling" (Ken- ucky Fried Chicken): "Seven-Eleven Automo- iwe Products" (S. C. Johnson Co.). \ \ CONTACT! Business Communications I 1726>/3 Sherman Avenue, Evanston, HI. [ 60201 [ Phone: (312) 475-4656 ■ Date of Organization: 1959 [ Sidney H. Mayer, Jr., President I Samuel J, Needham. Vice-President •ervices: Scriptwriting and research, plan- hing. direction, and production; sound slide- Mms. slides, motion picture, videotape, re- [ordings, and live presentations: consultation [nd full production of multi-screen and multi- media industrial shows. Facilities: Available s required. ■ECENT PRODUCTIONS AND SPONSORS Motion Pictures: "A Perfect Glass of Beer". .The Sales Balanced Cooler" (Jos. Schlitz rewing Co ). Multi-Media: "Discover Encore" pncore Beer). Slidefilms: "The Old Milwaukee tory" (Old Milwaukee Beer); "The Sales lalanced Cooler". "The Lone Stranger Has : Problem". "The Care and Storage of .O.S.". "Shelf And Cooler Positions' (Jos, chlitz Brewing Co.): "New Beer In Town", jEncore On Draught" (Encore Beer). I HAROLD DASH ASSOCIATES, INC. I 333 North Michigan Avenue, Suite 1628, Chicago, III. 60601 I Phone: (312) 782-3722 I Harold Dash. President , Douglas Sylvan. Executive Vice Pres. I Frank Warrington, VP. Sales I Henry Behrens. Manager-Production ervices: Producers and Communication Con- lultants for Marketing: Total Communications .onsultants for Marketing Programs; com- iJovember/ December, 1 97 1 plete writing, creative planning and photog raphy for 16mm and 35mm motion pictures; total creative planning, design and visualiza- tion of Live Business Trade Theatre. Sales & Distributor Meetings; Training Programs: Pub- lic Relations Programs; Sound Slide Films; Arts and Graphics. RECENT PRODUCTIONS Meetings: Two major product announcement meetings (Motorola Consumer Products Div.); National Product Announcement Dealer Meeting (Motorola-Can- ada) Annual Corporate Presentation (Consoli- dated Foods Corp); Annual Meeting (Chicago Convention & Tourism Bureau). Brochures: World-Wide Facilities Brochure (Marsh & Mc Lennan, Inc.); Annual Report (Chicago Con- vention & Tourism Bureau). Slides: Slide Sales Presentation — Community Support (Chicago Convention & Tourism Bureau). Slidefilms: Four Major Employee Benefits Programs (Marsh & McLennan. Inc.). Special Produc- tion: Civic Salute to Chicago Symphony Or chest ra (Chicago Convention & Tourism Bu- reau). Motion Pictures: Strategy of Risk (Marsh & McLennan, Inc.); Sturdi-Bilt S-R System (Unarco Industries); Your Perfect Sleeper (Serta, Inc ); Chicago (Revision) (Chicago Convention & Tourism Bureau). CAL DUNN STUDIOS, INC. 141 West Ohio Street, Chicago, Illinois 60610 Phone: (312) 644-7600 Branch: 1040 N. Las Plamas, Hollywood. California 90038 Phone: (213) HO 9-9011. Alan S. Lee. Man- ager Date of Organization: 1947 Cal Dunn. President Mike Dunn, Vice President Sales Director Multi-Media Production Ray Mueller, Director, Cameraman Ruth Reidy, Office Manager Karen Beyer, Producer Lew Glanville, Electronic Engineer, Multi- Media Phil Weintraub, Road Show Manager, Multi- Media Tom Sinnott. Special Effects Bobbi Stamm. Casting Director Don Podell. Comptroller Services: Motion pictures, multimedia presen- tations, and slidefilms for sales training, promotion, product information, employee in- doctrination and special purposes; TV com- mercial and productions. Facilities: Sound stage, insert stages, recording, transfer and sound mixing, working kitchen, Oxberry ani- mation stand and equipment; complete ani- mation, inking and painting depts.; hot press title department; editing, interlock screening rooms, carpenter shop, creative and adminis- tration facilities. RECENT PRODUCTIONS AND SPONSORS Motion Picture: "The Surgeon" (American College of Surgeons); "Something to Smile About" (Warner Lambert Pharmaceutical Co.); "Laser Beam Film ±-709" (Inter Probe Corp.); "Toppers of "71" (Hobart Mfg. Company). Mul- ti-Media: "The Second Genesis" (Consumers Power Company): "Opportunities of the 70's" (I. C. Industries); "The Northamerican Revolu- tion". "People", "Trademark". (North Amer- ican Van Lines); "The Egg" (Grey-North Ad- vertising); "National Restaurant Association Presentation" (Alan Fishburn & Associates); "Paradise Island", "Go with the Pros" (Ho- bart Mfg. Company); "Cunard Lines Presen- tation" (Dechert. Hampe & Company): "The Year of the Team-Hires", "The Year of the Team-Crush", "Something New Under the Sun" (Crush International. Inc.). Slidefilm: "Estimating & Selling". "Packing", "Loading the Van", "Selling the National Account" (Greyhound Van Lines): "Tariffs" "The Voice of Greyhound", "The Ticket Agent" "How to Get There From Here" (Greyhound Transpor- tation Div.): "Going Greyhound". "Greyhound, The Profit Line" (CJreyhound Passenger Serv- ice Div.). Slidefilm: "Greyhound Package Ex- press". "Greyhound Baggage Service". "Trac- ings & Processing Of Lost. Delayed & Dam- aging Baggage" (Greyhound Package Express Div): " A Most Fastenating Process" (Camcar Screw & Mfg. Co.); "The Call is for Help". "The northAmerican Way". "Man in the Middle". "This is northAmerican", "It's Your Happiest Move". (NorthAmerican Van Lines). Feature Films: College for Fun and Profit — Fatal Pleasure. Television: Various. FILMACK STUDIOS 1327 South Wabash Avenue, Chicago, III. 60605 Phone: (312) 427-3395 Date of Organization: 1919 Joseph R. Mack, President Ira Singer, Vice President, Adm. Pat Cascio, Production Manager Services: Motion pictures: filmstrips. and slides for television, industry and educa- tion. Educational training programs, sales meetings, creative services, script writing, storyboards. Facilities: Studio for live and still photography, sound recording studio, music libraries and sound effects. Complete CHICAGO Black & Write and color laboratory services. I6mm and 35mm animation and filmstrips on Oxberry animation stand Artwork, titles, hot press. Laboratory editin;^, processing and printing. Complete slide equipment, RECENT PRODUCTIONS AND SPONSORS Not available FIRE ESCAPE LTD. 10 East Huron, Chicago, III. 60611 Phone: (312) 787-2665 Date of Organization; 1969 Dick Asch, President. Executive Producer Services: Production of short films and tele- vision commercials, RECENT PRODUCTIONS AND SPONSORS Motion: Pictures: "The l^ost Important Thing In the World" (Pioneer Screw & Nut Co.); "Blood Is Life, Pass It On" (National Red Cross); "There's More To It" (WLS Radio): "Precious Tissue" (American National Red Cross): "Foam Game" (Sears Roebuck & Company): "A Reflection Of The Whole Eye (St, Johns Mercy Medical Center). GOESSL & ASSOCIATES, INC- 612 No. Michigan Ave., Chicago, 111. 60611 Phone: (312) 787-5300- Marvin E Goessl. President Verna S. Goessl. Secretary Treasurer Stephen F, Hanna. Executive Producer William Snowhite. Executive Producer/Sales Paul A. Conner. Art Director Wadsworth Creekmore. Production Manager Services: Creative desiRn. finished art. color key. slides and slidefilms Facilities: Art & photography department, processing and lab, slide mounting, „„«.,o,~.dc RECENT PRODUCTIONS AND SPONSORS Multi-Media Shows: "1971 National Conven tion for Wheeled Vehicles". (Rupp Industries. Inc): "American Association of Blood Banks (Fenwell Laboratories. Division of Baxter Lab- oratories.). "Open House 1971 Convention (Motorola Inc); Chicago Board o* Trade, Training Programs: "How to Pass the OPA Examination" (Alexander Grant & .^^■'' "Transportation Systems" (Sanderhoff & As- sociates); "Marketing Concepts" (Residentia Planning Corp.); "Hospital Safety" (National Safety Council.), Slidefilms: "Fast Company (Johnson Motors); "Stock Rupp for Profit (Rupp Industries. Inc); "The Market and the Medium" (American Hospital Association Magazine); "1971 Trucks" (International Har- vester Co.). MIKE GRAY ASSOCIATES 2125 North Clark, Chicago, Illinois 60614 Phone: (312) 528-1500 Date of Organization: 1964 Mike Gray. Jim Dennett. Chuck Olin, Brenda Bierbrodt KARTEMQUIN FILMS, LTD. 1921 N. Freemont, Chicago, III. 60615 Phone: (312) 324-7668 Date of Organization: 1967 Gordon Quinn. President Gerald Temaner. Secretary/Treasurer Jerome Blumenthal. Producer/Director Services: 35/ 16mm motion picture services. Specializing in cinema-verite style documen- taries and educational films. Facilities: Com- plete 16mm production facilities, including wireless sync-sound camera and 3 Steenbeck RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Close-Up" (Telesport): "What the F are These Red Squares?' (Kar- temquin); "Joyce" (Jay Lituan): "Swap (Kartemquin). Videotape: "Labor History Workshop" (S. Lynd). KELLOCK PRODUCTIONS INC. 1037 Woodland Drive, Glenview, Illinois 60025 Phone: (312) 724-0515 Date of Organization; 1964 James A. Kellock. President & Treasurer James A. Kellock. Jr . Vice President Albert S. Bradish. Vice President-Production Services: Writing, production of motion pic- tures, slidefilms. business shows Facilities: Two sound studios on ground level 100' x 60 with 30' clear to roof. 3000 amps. 120V AC power; screening room, lighting equipment: camera: sound, editing, carpenter shop, make- up and dressing rooms: commisary, „„„_ RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "For Every Wheel that Rolls' (Firestone); "At this Very Moment", "No Ice. Please.", "Crash Fire". "Welcome to the Hospital Corps" (U.S. Navy). 93 WILLIAM N KIRSHNER & COMPANY. INC. 103/ Woodland Avr., Glrnvicw, III 60025 Phone: (312) 729-3030 Date of Incorporation: 1959 William N Kirshner. President Mary Ann Kirshner. Assi&tant Secretary Robert K Larson. Secretary George Etrick. Creative Director Services: Producer ol audio-visual program (or marketing, sales promotion, trainmp, and public relations: motion pictures, slide pro gram, slidedlms. industrial and business presentations, videotape programs for busi- ness. Facilities: Two sound stages three production studios; writing, photoKraphy and art department: recording, animation: editing: protection and interlock equipment. RECENT PRODUCTIONS AND SPONSORS Molion Pictures: "Typhoon Mark IV (Trans- Cleani; "Computerized Electrocardiograms" (Telemed). Slidalllmt: "Abbottability ' (Abbott MFD: "Teen-Mail" (Kayser Communications): "Bigger Profits Through Better Selling ■ (Vance Publications) LA RUE FILMS. INC. SCIENTIFICOMtin Division 708 North Dearborn, Chicago. III. 60610 Ptione: (312) Superior 7-8656-57 Dale ol OrfMni/atcon: 1937 Mervin W. La Rue. Sr., FBPA, Chairman Board Gunter H. Doetsch. President, Exec. Producer Katherine Russell, V.P.. Asso. Producer Olita Kins. Art Dir. Services: Motion pictures, slidefilms, crnemi croscopy. cinemacroscopy. and slide rcpro duction (all sizes) Specialists with in-depth experience in scienlilic, medical, and educa tional films. Consultants: planning, produc- tion, utilization of audiovisual media. Distri- butors of AV equipment. Facilities: Studio, sound and camera equipment: animation stands: fime-lapse. high-speed facilities. Ex- plosion-proof cameras, lighting equipment- micro, macroscopic setups RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Insertion and Maintenance of Subclavian Catheters" (Univ. of Pennsyl vania): "Intravenous Fluid Infusion- Basic Theory and Practice" (Abbott Laboratorics)- "Otoplasty" (Univ. of Illinois Medical School)' ■History of Lake Michigan." "Celebration"' Orchids" (SCO). Slidefilm: Intravenous Hy- peralimentation (Abbott Laboratories). LEWIS MOTION PICTURE ENTERPRISES 410 N. Michigan Ave.. Chicago. III. 60611 Phone: (312) 644-6400 Herschell G Lewis. Chairman Alex Ameripoor. Production Mgr. Allen Kahn. Production Manager Louise Downe. Talent Contact Services: 35mm and 16mm commercial, in- dustrial, features, editing, screening, art dept.. location photography for other pro ducers. industrial shows. Facilities: Mobile unit Filming in Chicago. Miami. Los Angeles Script dept. Complete packaged production unit- Multi-media projection RECENT PRODUCTIONS AND SPONSORS Molion Pictures: "C A.R S. " (Convenience Auto Rental): "Blow A Bubble" (Tarco Toy Co )• "Year Of The Yahoo" (feature film)- "This Stufni Kill Yal" (feature film). Slidefilm- "Hit The Crest" (Crest Foods). JACK LIES PRODUCTIONS 1230 W. Washington Blvd., Chicago III 60607 Phone: (312) 243-2600 Date of Organization: 1946 Jack H. Lieb. President Warren H. Lieb. Vice-President Donald I. Richter. Sound Engineer Charles R Kite. Editor Services: 16/35mm motion picture produc- sales promo 1 pi( tion; industrial, theatrical TV. lion, institutional and sales training; s'peciat- Ists in travel promotion films. TV productions. spots and shows. Filmstrips and sound slide- films Script writing. Facilities: Complete stu- dios, sound stages. RCA 35mm and 16mm magnetic and optical recording. Hi-fidelity magnetic mixing. Nagra-16mm sync record- ing. Editing, musical score facilities, echo chamber, sound stages: editing rooms. RECENT PRODUCTIONS A|7d SPONSORS Molion Pictures: "How To Succeed Without Really Flying". "Brother". "Super Jets & Su- per Safety" (Fed. Aviation Admin. (FAA); "What's In A Name" (Golden 50 Pharmaceuti- cal Co ): "How To Read Successfully" (Mac- Millan Co); "Chromacolor Tube" (Rauland/ Zenith): "Laredo" (Pa Kb Ge Productions): "Dance As Art" (Chrimera Foundation for Dance). Slidefilms: "Gourmet Egg" (Ralston Purina Co ); "Animals" (Captioned Film For Deaf HEWl DON LOGAY PRODUCTIONS INCORPORATED 410 N. Michigan Ave., Wrigley Bldg. Suite S50. Chicago. III. 6061 1 Ptione: (312) 527-9210 Date of Organization 1966 Don Logay. President Services: Writer director. producer of live and/ or Multi. Media shows lor industry . . . sales meetings, conventions. Trade Shows & Spe- cial events. Facilities: A complete creative production service lor Dramatized meetings and Industrial shows — Nationwide network ol Models & Performers for trade shows & conventions. RECENT PRODUCTIONS AND SPONSORS Live & Multi-Media Presentations: "Fresher Air Fair" (Standard Oil); "Lets Put it All To- gether" (Arvin Industries): "Superyear" (Stew art-Warner Corp.); "National Sales Hostess" (Kentucky Fried Chicken): "Follow Thru '72' (Owens Corning Fiberglas); "Miss World USA & Robot" (Maremont): "Go/70 Show" (Stew- art-Warner); "Make It Happen" (International- Harvester): "PC 45 Intro (General Electric). BURT MUNK PRODUCTIONS. INC. 56 E. Walton Place, Chicago, III. 60611 Phone: (312) 337-0034 Date of Organization: 1961 Burton M. Munk, President Mary Abraham. Business Manager Services: Creation and production of motion pictures, slidefilms and related materials for business communication. Sales meeting and convention services. Facilities: Creative writ- ing, planning and production. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Posturepedic Makes The Difference". "Sealy Presents Television. 1971 ". "New Dimensions in Rest". "Posture- pedic. Unique Back Support Sys." (Sealy); "The Brush Fighter with Muscle" (Dow Chem- ical): "More Than Meets the Eye". "The Final Touch" (Zenith Sales Corp.). Slidefilms: "Highlights 1971 ". "Highlights 1972" (Zenith Sales (iorp.); "Leadership and Service: Your United States League" (United Slates Sav- ings and Loan League). FRED A. NILES COMMUNICATIONS CENTERS, INC. 1058 W. Washington Blvd.. Chicago, III. 60607 Phone: (312) 738-4181 Date of Organization: 1955 Branch Offices: New York: 108 West End Ave.. New York. 10023. Phone: (212) SU 7-8770. Charles Ticho. Vice President. California; 5545 Sunset Blvd.. Hollywood. 90028. Phone: (213) 462 7311. Lionel Grove. Vice-President. Fred A Niles. President Norman C. Lindquist. Vice-President. Sales William E. Harder. Vice-President. Multi- media James Miller. Production Manager Services: TV commercials; industrial films: sales training films; business theater: sound slidefilms; TV shows. Marketing and mer- chandising programs, theatrical short sub- jects. Facilities: 100.000 sq. ft. of space; 3 sound stages; Five editing rooms complete sound dept.; carpentry, electric, paint and prop depts.; screening room; art dept. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Jaws of Life" (Hurst Performance Corp.); "1972 Promotion" (Amer- ican Oil Company); "Two for Fox" (Elanco Corporation): "Changing Cowboy" (American Hereford Association): "Honest to Goodness" (Banquet Foods): "Proving Ground" (Hendrick- son Truck Co ); "Challenge of the Decade" (The Conference Board); "Heavy Walled Ves scis " (Chicago Bridge & Iron); "Packing — Jet Style" (Delta Air Lines); "Growing" (Ashland Oil Co.); "Polka Dot Leaves on a Purple Tree" (Hallmark): "With Tools He is All" (Machine Tool Ind): "Glory Is . . . Glory Was" (Creek Tourist Organization). Slidefilms: Moody Bible Institute. Cinch Manufacturing Company. Household Finance Corporation, Gillette. PEOPLE REACHING PRODUCTIONS 1460 Sandburg Terr., Chicago 60610 Phone: (312) 642-3789 Date of Organization: 1969 Sue Leven Sager. Creative & Prod. Supv. Dorothy Eastline. Promotion Director Honore Singer. Talent Coordinator Services: Package A/V presentations for ra- dio. TV and live groups. Product or sponsor- subject oriented features from inception through guaranteed placement. RECENT PRODUCTIONS AND SPONSORS TV Films: "Threatened Treasures" (Fisher- man's Information Bureau); "Crafty Capers with Slyrofoam" (Dow Chemical Company); "Progress Is . . ." (American Soc, Civil Engi. necrs). Multi-Media: Pel Food Institute. PILOT PRODUCTIONS. INCORPORATED 1819 Ridge Avenue. Evanston. III. 60201 Phones: (312) DAvIs 8-3700 (312) BRoadway 3-4141 Dale of Org.ini/.ilion: 1940: Inc. 1952 C. Robert Isoly, President Robert I Dedritk. Executive Vice President Bob I lice. Vice President, Prod. C Don Sheldon. Treasurer Connie Andersen. Filmslrlp Department Chris Irely. Sales Promotion Sarvic**: Complat* creative and production facilities lor motion pictures and lilmslripi Research, writing photography, sound n cording, editing, and stripfilms services fa industrial and business films. Faclllttai Shooting stage: complete kitchen laciliHei 16mm Mitchell and Arriflex camera equl^ ment: battery packs for field work; Ampe» Magnasync and Nagra recording equipmen including DuKane 30/50 signal generator double system proicction. RECENT PR0DU(;TI0NS AND SPONSOR^ Motion Pictures: "This is the Life" (Rocre; tional Vehicle Institute): "Land Awash' 'Kop pers Company): "Vacation Safely" (N.itiona Safety Council); Series of 6 selling Mm (Starcraft Company): "The 675 " (Clark Equif. ment Company). Sound Filmstrips: "The R< tail Meat Business" (Tyler Refrigeration Oiv Clark Equipment Company); "Pike fT* Cleanup" (Kiwanis Circle K): "Route Salei manship" (Linen Supply Association of Amei ica): Complete sales training progr.im — hours of cassettes, programmed le.imin. t>ooks. test materials and leader's guide. (Hi tional Association ol Cemeteries); "A Way I Care" (United Methodist Church) PRODUCERS GROUP. LTD 323 W. Randolph St., Chicago. Illinois 6060 Phone: (312) 372-2028 91011. Phone Branch: 1232 SI Vago St . LaCanada. Cf 91011 Phone: (213) 7903715. Genl. MgC Jack Willoughby. ASC Date of organization: 1968 Lee W. Gluckman. Creative D Jr., President Producer Budd Blume, Vice President rector Jack Willoughby, ASC. General Manager Dir. Photography Services: Motion picture, slide film, mult media, videotape creation and productior, scripting, graphics, photography, design, un managing, music. Assemble crews, locations sub contracting. Facilities: Full mixed medi layout. Others tailored to production RECENT PRODUCTIONS AND SPONSOR Motion Pictures: "Allied Mills' (Avcor Ltd "HYGAS Newsclip"" (American Gas Assn. Institute ol Gas Technology): "Baja" 'Ma sey-Ferguson-Wa rner Bros). Multi-Media "Crush International"" (Cal Dunn Studiosi '"Sears-IHI (Graphics)"" (Henry Ushijima Film Inc.); ""National Restaurant Show" (Equii Mfg. Corp.): "Gas Shortage" (American Q» Assn.): "Dynamic Gas 11" (Northern lllinoi Gas Co ): "Monopoly ' (Illinois Bell Tele. Co.) "Police (guardian 11" (Enstrom Corp.); "PoHb tion" (Interlake, Inc.). r« SPORTLITE FILMS ._ 20 North Wacker Drive, Chicago, III. 6OC0ij P.O. Box 24-500, Speedway, Ind. 46224 Phone: (312) 236-8955 — 236-8488 Date of Organization: 1955 Al D. LeVine. Producer Jack Paige. Sales Manager Jane Gallagher. Controller Robert Decker. Counsel Services: Producer and distributor. 16 Color and B & W/Sound lilms. Iilm librar — 500 ".. Hour titles: Stock sports foot sound effects/instructional; recreation entertainment (Golf, baseball, tennis, fi ball, basketball, auto racing. t>oxing) cilities: On location cameramen and e<)< ment per diem basis: opticals — Sponsor from rough overlays to completed product*" Arris Eclain B & H 70 DRs. Nagra & Uhe' recorders: Experienced, creative staff. RECENT PRODUCTIONS AND SPONSOR:. Motion Pictures: "Johnny Lightning Stri (Synd): "Diary of a foutnameni Playw* (Carling's); "Lifetime Sports" (Award Tilmtji ir^ ""Formula 1 Racing" (Synd); "Sebring M visited"" (Synd.). TELECINE FILM STUDIOS. INC 100 S. Northwest Highway. Park Ridge. ID 60068 Phones: Park Ridge: (312) 823 1418 Chicago: (312) 763-5818 Date of Organization: 1952 Byron L. Friend. President June A. Friend. Secretary/Treasurer Ellen Milgrom, Audit-Rnance Roy Barwig. Director of Photography Sound Dean Garrison. Pro-Mgr Services: Motion pictures, filmstrips meetings, new products introductions, show participation. 35mm or 16mm or location. TV commercials, editing, cording, mixing, interlock screening, r ing. script writing. Iilmstrip animatioi cilities: Multiple camera, continuous shi equipment, 35mm and 16mm cameras. Eclair, etc ; magnetic recorder Ampex. Ni etc.. sound stage 30' x 45' live chann recording and mixing. RECENT PRODUCTIONS AND SPON Molion Pictures: '"Communications"" (» nia); "Sm.ill Group Strategies" (IDEA): Coach and the Team" (Magnavox): "I (Welch Productions). Slidefilm: "Introdl Searle" (G. D. Searlet. W 94 nUSINESS SC TELEMATION PRODUCTIONS, INC. 3200 W. West Lake Avenue, Glenview, Illi- nois 600'5 Phone: (312) 729-5215 Date or Organization: 1969 Scott H. Kane. Operations Director Paul J. Minadeo. Chief Engineer Paul R. Ballantine. Director of Market & Sales Development Strvices: Complete commercial, industrial, 'instructional production facilities. Film to tape, slide to tape, or tape to tape transfers Electronic editing for 2" Quadraplex, IVC and Ampex 1", and EIAJ '/:" video tape for mats. Location and studio production of all non broadcast video tape services. Commer- cial broadcast and CATV programming, Indus- trial, educational and instructional applica- tions, consultant services, pre-production and ^jost-production services and distribution Ouadraplex mastering if desired. Facilities: 2 IVC 300 Broadcast Color Plumbicon cam eras with 10; 1 zoom lenses, complete color tilm chain, full production switcher with special effects including chroma key, pro- essional audio systems, complete lighting 'acihties. Ampex 1200/B 2" VTR with elec Ironic editing, full line of 1" and '/■" VTRs. DECENT PRODUCTIONS AND SPONSORS Videotapes: "Memos To Management" (West- ern Electric): "Robert-Marc Beauty Box" (San . sidro Prod.): "Topsy Hair Pieces" (Chicago B4); "Various Spots" (Chicago Daily News). ZAPEL STUDIOS, INC. 615 North Wabash Ave., Chicago, III. 60611 Phone: (312) Superior 7-2755 ' Date of Incorporation: 1955 Owen Zapel. President & Executive Director Services: Producer of animation for TV com- nercials. industry and education. Live action or all purposes. Audio visual productions for .ales presentations, slidefilms, filmstrips, show Case Programatic. Optical and anima- lon. Facilities: Studio, animators, artists, lay- 'lut, lettering, hot press, 16mm and 35mm jrojection; 35mm optical and magnetic inter- 'ock. Editing with 16mm and 35mm Moviolas, wo animation stands. Masters series Oxberry vith Aerial Image projector. OTHER ILLINOIS CITIES MONTY MANN PRODUCTIONS ' (A Oiv. of Colind Photography, Inc.) I 1327 N.E. Adams St., Peoria, III. 61601 Box 165 ' Phone: (309) 676-0723 I Date of Organization: 1964 Monty Mann, Executive Vice-President & Executive Producer Paul W. Heimberger, President of Corpora- tion services: Industrial, business, sales, training, ,echnical livestock, agricultural, historical, ocumentary, educational, religious, travel, Itc. motion pictures: TV films and commer- {lals; slide and filmstrip presentations: pro- Lucers services, sales meetings, research; [anting: artwork & titles; sound recording. acilities: Motion picture & still cameras; |)xberry animation; sound recorders, cassette • uplicators; editing equipment; impulsing tquipment. lECENT PRODUCTIONS AND SPONSORS ■lotion Pictures: "Hubbard Land" (Hubbard billing): "Plan Purina" (Purina International); I The Story of Fred Jones Quality" (Ford )(emanufacturing Plant). Filmstrips: "Fight tiisease With Nutrition" (Hubbard Milling); Educational Filmstrips" (McKnight & Mc- knight). ARNIE MIDLASH & THE GROUP (formerly Persuasion Systems) 539 North Linden Avenue. Oak Park, III. I 60302 Phone (312) 848-8081 Date of Organization: 1965 Arnold Y. Midlash, General Manager Henry Puckhaber, Production Director .ervlces: Multi-media, automated multi-screen resentations; training programs: corporate nd selling communication. Facilities: Script, [raphic design, still and motion photography, ■i-inch and cassette audio recording and duplication. (ECENT PRODUCTIONS AND SPONSORS Jive Show: "Kenetic Agent in Arthur's Court" Continental Assurance Co.). Motion Pictures: The Deico Decade" (General Motors); Threshold" (National Hemophilia Founda- on); "The Fund" (CNA Investor Services). lulti-Media: "We're In Business" (Continental ssurance). MARK ANDERSON FILMS 311 West University, The Manor, Cham- paign, III. 61820 Phone: (217) 356-0345 Branch Office: Mark Anderson Films, Box 478, Memphis, Tennessee |oye Date of Organisation: 1964 Mark Anderson. Owner Services: Complete motion picture produc- tion facilities, television commercials, promo- tional films, slide presentations, and multi- media. Facilities. Script, studio and location production, titles, graphics, editorial, com- plete animation services. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Baldwin: Energy for tho 70's ■ (Illinois Power Co) TV Commercial: "United Fund of Champaign", "Illinois Power Co." (Harpham Adv.). BILL MORROW MOTION PICTURE PRODUCTIONS D.B.A. GLIE5SMAN STUDIOS 112 North Walnut. Champaign, III. 61820 Phone: (217) 356-6408 Date of Organization: 1964 Bill Morrow. Owner Services: Complete motion picture production, television programming and commercial dis- play films, slidefilms Complete commercial photography services. Facilities: Script, studio and location production, equipped for syn- chronous sound (Mitchell or Auncon). Title and graphic preparation including animation facilities. Screening, recording, editorial, crea- tive and office space. Interlock facilities, mul- tiple editorial setup. Arriflex, production, Mag- nasync sound and Moviola equipment. MORTON GOLDSHOLL DESIGN ASSOCIATES. INC. 420 Frontage Road, Northfield, III. 60093 Phone: (312) 446-8300 Date of Orgdnization: 1942 Morton Goldsholl. President. Exec, Prod. Mildred Goldsholl. Secretary. Producer John Weber. V.P.. Studio Director of Design William Langdom. V.P. Film Administration Tom Freese, V.P. in Charge Prod. Services: Producers of motion pictures and slidefilms for business, industry, television and education. Facilities: Sound stage, 16mm and 35mm cameras. Moviolas. Oxberry ani- mation stand with Aerial Image; Ampex, Na^ra and Magnasync sound recorders, edit- ing equipment. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "American Hospital Film" fAmerican Hospital Association); "Reading: A Gift for Life" (Scott Foresman); "The Meas- ure of You" (Stratford Squire International Ltd.); "HAIR" (MGDA): "I ens Distortion & Strobe Experiments" (MGDA); "Honeymoon- ers" (International Minerals & Chemical Corp.); "Bell & Ho well-Presentation Film" (Bell & Howell). TV Commercials: American Hospital TV Comm. (American Hospital As- sociation); Series of 6 Commercials (Alberto Culver): Johnny Carson Clothes (Hart. Schaf- ner & Marx); Lipton Iced Tea (Lipton Tea); Christmas Opener (Commonwealth Edison Co); Counter Revolution (Sears); Love in the Kitchen (International Minerals & Chemical Corp.); Nice To Get Home To (Restonic); The Associates (The Associates); Commonwealth Edison Corporate Tag (Commonwealth Edi- son), ROBERT BRUCE HICKS & ASSOCIATES Suite LL-G O'Hare Inn, 6600 N. Mannheim Rd.. Des Plaines, III. 60018 Phone: (312) 827-5131 X 1159 Date of Organization; 1963 R. B. Hicks, President V. N. Hansen. Vice-President R. O. Hicks. Secretary-Treasurer Services: Motion pictures, filmstrips and slides for business communications. Collateral printed materials. Producers of trade shows, conventions and sales meetings. Presen- tations. Sates incentive programs. Facilities: Offices in Chicago and the O'Hare Inn. As- sociates in several cities. Studio facilities rented as required. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Serving All Mankind" (Brower Co.). Promotional Programs: (Rec- reational Vehicle Industry) (Chicago Board of Trade): "The Tennis Pro" (Theatrical Feature). Multi-Media: 1971 Marine Trades Exhibit. HENRY USHUIMA FILMS. INC. 2250 East Devon Avenue, Suite 121, Des Plaines. Illinois 60018 Phone: (312) 297-2155 Detroit Office: 13981 13 Mile Road. War- ren. Michigan 48093 Phone: (313) 293-0770 Date of Incorporation: 1962 Henry Ushijima, president I arry Bergwall. Vice President. Sales Ruth Ushijima. Secretary. Treasurer Services: Producers of motion pictures, tele- vision programs, television commercials and slidefilms. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Target 85. Fourth and Goal, IHI" (Sears. Roebuck & Co.); "Annual Report Film" (Baxter Laboratories, Inc.); "Our World ILLINOIS KANSAS Underwater" (Chicago YMCA): "HeritaKC ol Ballantines" (Hiram Walker, Inc.); "Cummins Diesel" (Price, Weber and Asso ); "Lunch-O Ree" (Boy Scouts of America). MATTCO ASSOCIATES, INC. 3309 N. Chapel Hill Rd., Mchenry, III. 60050 Phone: (815) 385-5508 Date o( Organisation; 1960 Richard J. Matt. President & Exec. Director William M. Eraser, Vice President Jerry Olson. Production Manager Services: Motion picture and slidefilm pro- duction, including theatricals, TV commer cials, sponsored industrials, sales and training films. Facilities: Recording, music scor. ing and editing; 16mm and 35mm editing rooms. Moviola equipped; 16mm and 35mm projection. 16 Eclair NPR, Arriflex and B&H and 35mm Arriflex and Eyemo Cameras; Nagra sound equipment: sound stage, com- plete studio and portable lighting; special camera-boat, airplane, and truck „„„.,__oc RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Tomorrows Machine To^ day" (Miller Formless Company. IncJ.^ TV Commercials: "Skee Horse ■72". "50 HP 4 Vs" "Fishing Motors" (Johnson Motors/ Baker Johnson, Dickenson): "Dick Pope (Champion Spark Plug/J. Walter Thompson). TV Shows: "Our Changing World — 141 seg- ments to date (NightinRale-ConarTl Corp.). TV Special: "The Greatest Show On Water ... at Cypress Gardens". CAVALCADE PRODUCTIONS, INC. PO Box 801, Wheaton, Illinois 60187 Phone: (312) 668-6363 Date of Incorporation: 1948 Dale McCulley, President, Writer-Producer Harold B. Mackenzie, Secretary Loreen R. McCulley, Treasurer Services: Production of industrial and educa- tional motion pictures and sound filmstrips, and TV spots. Patented "Cinemastage" proc ess for industrial show production Facilities: Arriflex camera: 35mm and 120 still cameras; editing; 40 x 40 sound stage with variety of set components; Raby dolly; Mole-Richardson mike boom with perambulator, recording and lifcEN'V '''predictions and SPONSORS Motion Pictures: "Dekalb AgResearch TV Spots" (Dekalb AgResearch); "To Improve and Enhance" (Illinois Legislative Council): 'More Than A Name" (Dekalb AgResearch); "Wafer/ Music" (Cavalcade); "You Can Make It Hap pen" (United Fund). KANSAS lovember/ December, 1971 CENTRON CORPORATION, INC. West Ninth at Avalon Road, Lawrence, Kansas 66044 Phone: (913) 843-0400 Date of Organization: 1947 ,, „ . _. Branch Office: Suite 625, 1255 Post St., San Francisco, Calif. 94109. Phone: (415) 771-1844 ^ ^ „ . Arthur H. Wolf, President and Exec. Prod. Russell Mosser, Executive Vice-President and Treasurer J. W Newsom. Dir. of Sales James E. Bannister, Asst. Dir. of Sales Services: Motion Pictures, slidefilms and sales meetings for public relations, sales, training, education and television, sales meet- ings. Sports photography. Color and/or black and white still assignments. Animation and recording services. Facilities: New studio and office facilities, sound stages, voice studios, editing rooms, sound rooms, etc. cameras; complete lighting and sound equipment for studio and location Complete animation. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Rock and The Hard Place" (Farm Credit Admin); "No Magic Wands" (Central Kans Diagnostic & Re^;*- dial Education Ctr.); "Springfield Gun' (Na- tional Right-To-Work Committee): "All The Children Are Poets" (United School Dist_. Humbolt. Kans): "Intelligence Series" (US Navy): "Tractor School for Teens". "Some Old Farm Problems Can Be Solved by Elec- tronics" (Deere A Company); "Damage Con- trol-Hazardous Atmosphere Testing Equip- ment", "Asroc Direct Loader Operation . "Meterological Series" (US. Navy). Filmstrip: Skelly Oil Co. 95 LIBRARY riLMSTRIP CENTER 3033 Aloma. Wichil3, Kansas 67211 Phone: (316) 682'S92S Violet Prtestley. Owner Producer-Oireclor Mdrie Sterrett. Miirketinf; Manager Services: Complete services (or sound film- strips, or motion picture production includ- ing location services, photograpliy, art. proc essing sound recording (or tapes, cassettes and phonodiscs. Facilitiet: Dealer (or: Color sound lilmstrips. .ill DuKane products, projec tors, recorder — Pulser. lens, lamps, head sets. speakers, etc. Pitmobile cabinets (or cas- settes, tapes, (ilmstrips. phonodiscs. tables, book carts. Black stereo screen in wall or tripod RECENT PRODUCTIONS AND SPONSORS nimttrips: "Dissection o( a Frog". "Anatomy o( Color'. "Dewey Decimal Classification". MARSH FILM ENTERPRISES, INC. Post Olfice Box No. 8082, Shawnee Mis- sion, Kansas 66208 Dale ot Organi/alion 1969 Mrs Alan R Marsh. President Services: Production and distribution of sound/color e le m e n t a ry level educational 35mm lilmstrips- Sound available LP Record or Cassette. Facilities: Emphasis on timely subiecis Will Custom produce to special re- quirements RECENT PRODUCTIONS AND SPONSORS Fllmstrips: "Squeepee Learns About Drugs". "Drug Abuse: Its Your Decision". "Ecology: Spaceship Earth". "EcoloRy: Balance of Na ture ■ (self). MINNESOTA COUNTRYMANKLANG. INC. 905 Park Ave., Minneapolis, Minn. 55404 Phone: (612) 332-2538 Date of Organization: 1956 Thomas C. Countryman. President Floyd A. KlanR. Exec. Vice-President Gen- eral Manager James Sugimura. Vice President, Head of Still Dept Robert Edwards. Producer/Creative Dir Services: Producers of industrial, educational, sports, sales, sales training, TV commercials multi-media presentations and (ilmstrips. 16mm and 35mm. and advertising sales photography. Facilities: 4500' stage, anima- tion. Mitchell. Arridex. dollies. Lighting and sound equipment (or studio or location. Com- plete recording with Nagra. Four Magnasync interlocks and multi-channel mixing. Music library and producers services. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "A Winning Team" "Toro Snowthrower (or Winter 71 " (Toro Manu(ac- turing): "Mud Cat". "Mud Cat — Industrial Ap- plication" (National Car Rental System): "Be Someone Who Cares" (United Fund): "Glass- par 72— The Sleek Fleet". "Larson Boats '72" fLarson Industries): "South To Alaska" (3M Company): Untitled Film (Arctic Survival — Feature length for theatrical release). EMPIRE PHOTOSOUND INCORPORATED 4444 W. 76th St.. Minneapolis, Minn. 55435 Phone: (612) 920-3020 Date ol Incorporation: 1945 Richard N. Jamieson. General Manager EuRene R Ehlenz. Adm. Mgr. Averill M. Kronick. Sr Dir. Services: Production of motion pictures, mul- timedla presentations, slidedlms, TV com- mercials and sales meeting presentations. Complete (acilities. including interlock pro- jection. Editing tape and magnetic film recording, disc and tape music libraries available Complete sound department. Including magnetic film and tape recorder, desk, and tape music libraries, original sound effects library, fully equipped mo- lion picture and sound studio facilities LOW & ASSOCIATES. INC. 980 West 79th St, Minneapolis. Minn. 55420 Phone: (612) 884-7524 Dale of Organiration: 1959 R Glenn Low, President & Producer Roseanne E Low, Vice-President & Atso- r.i,Ttc Producer Rohen c Petersen. Di-ector of Photography John M Wordelman, Sales Mgr, Jon J B.iltps, Editor Services: Writing and production of motion pictures, TV f.ommerci.ils. sales shows, pro- rliicers M»rvicr% Distributors rear-screen Super 8 pro|oclri'\ Facllltie«: New studios with eatensivo live- ^icliun. ,-inimation (actli ties, Arridpx, hiKh s(>prtl cimeras, 40 x 60 sound slaKe. Ampex Nagra. Magnasync. Stancll-Hoffman sound equipment, music library, electrical interlock, complete mixing, editing, lighting equipment, RECENT PRODUCTIONS AND SPONSORS "Now" (Minneapolis Gas Company): "ACCS" (Honeywell. Inc); "AmonR the Nation's Best" (Northrup-KinR Co.): "Welcome to Capp Homes " (Capp Homes): "NAPCO Truck Con- versions" (NAPCO Industries, Inc i TV Com- mercials: Northrup King Co. Capp Homes. F.irmers Union (Central Exchange JIM McGOVERN & ASSOCIATES 773 Uuniversity Avenue, St. Paul. Minn. 55104 Phone: (612) 225-2256 Date o( Organization- 1969 Jim McGovern. Presiden-Scripting, Produc- tion Patricia McGovern Brissette. Musical Com- mercial Dir, Dwayne Brissette. Art Director Thomas McGovern. Original Musical Scores Services: Fully conceptualized film scripting, storyboards, research direction and produc- tion (or industry, commerce, government, institutions and political candidates Orif^inal lyrics and music (or commercials. Facili- ties: Use production (acilities of maior film studios, RECENT PRODUCTIONS AND SPONSORS Motion Picture: "Two Birds with One Stone" (Cherne Ind.) Slidefilms: "One to One". "Come On In — The Waters Fine " (3M). MULTIMEDIA, INCORPORATED 1621 Hennepin Avenue, South, Minneapo- lis, Minn. 55403 Phone: (612) 332-3341 Date of Organization: 1968 Paul Clements. Production Manager Terry Smith. Creative Director Services: Complete services from script-writ- ing through production of Motion pictures, slidefilms. (ilmstrips. TV and radio commer- cials, and multimedia presentations. Still photography, art, copy, and recording serv- ices. Facilities: Studio: 16mm double system sound camera system, location and studio recording, lighting, automated multi-projector presentation equipment, still photographic equipment, copystand RECENT PRODUCTIONS AND SPONSORS Motion Pictures; "A Flower in the Desert" (Pattcrdell). Multimedia: "Kodak and Radiog raphy". 1971 Annual Meeting. "CESD " (East man Kodak): "Retail Credit " (Dayton-Hudson): "It Becomes Us - . ." (Macalaster College): Slidefilms: "Animal Science Story" (Univ, o( Minn.): "Sales Training" (IDS); "Goals" (Isl Mpis. Banks). NORTH STAR PRODUCTIONS, INC. 2930 Emerson Ave. South, Minneapolis, Minn. 55408 Phone: (612) 827-6117 Date of Orf^anization: 1967 W, R. Frank. Board Chairman William R. Heideman. President Ray Anderson, Account Executive/Producer Leigh Lammon. Accountant Gene Gump. Marketing Services: Production of motion pictures, sound slidefilms. animation and graphic de- sign, sales meeting programs, editing. 16 and 35mm projection and interlock screen- ing: closed circuit television, videotape pro- ductions and live shows. Facilities: Arriflex. Eclair and Nagra 16 and 35mm camera equip- ment, still department. Technicolor 1000 and silent protector (distributors) Shibaden closed circuit television. LaBelle and Audiscan (dis- tributor). Kodax. MPO Videotronic dealers RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "It's More Than A Great Finish " (3M); "Dystread" (Ziegler Equip): "Well. Now What?" (State of Minn ). Slide- film: "Here's Where It Starts" (Telex). "TV Commerclali: 2 TV spots ( Model Cities MpIs) REIO RAY FILMS, INC. 2269 Ford Parkway, St. Paul, Minnesota 55116 Phone: (612) 699 1393 Date of Organization: 1910 Howard H. Gelb, President Ellsworth H. Polsfuss, Sales Manager/Di- rector Robert H. Winter. Director of Production Dennis Anderson, Communications Consult- ant Jack Wiener, Head of Sound Services Services: Complete creative staff for motion picture (16mm & 35mm). TV commercial, slidedlm. and audio cassette production: re- lated collateral: dim distribution. Facilities: Arriflex and Eclair cameras; sound stage; 2 editing rooms (16mm & 35mm); complete sound department; art & animation depart- ment: lighting department; 16mm & 35mm interlocking screening rooms, RECENT PRODUCTIONS: 26 motion pictures; 10 TV commercials; 4 slidefilms; 4 sales training programs; 3 audio cassttta tape programs. MISSOURI CALVIN COMMUNICATIONS, INC 21b W. Pershing Road, Kan&as City, Wi souri 64108 Phone: (816) 42M230 Date of Organization: 1931 Leonard W. Keck, Chairman of the Board William D Hcdden, Vice-Chairman an^ Technical Director Donald S. Phillips. President William M. Bowles, President Labof.itor: Division Larry A. Kauffman, President Production Division Services; 8mm, Super 8mm, 16mm 35mm color sales, training, educational, doc' umentary, industrial films and TV commt( cials. Script to screen services and l.ibon tory facilities Facilities: Large sound stag< with 90' X 90' X 25' cydorama. Extensiv" location equipment; Kodachrome and EMa' chrome processing and quantity release priRK ing; complete Oxberry animation; six char nel sound and music facilities; sales, leasi and rental of professional motion pictur equipment. RECENT PRODUCTIONS AND SPONSOI Motion Pictures: "HiRh Speed Sack Soi The Fire That Never Happened" (US. P( Service); "Hope For a Kingdom" (The organized Church of Jesus Christ of Ll Day Saints); "Various Sales Films" fDe^r & Company); "The Rules of Track & FieW (Official Sports Film Service); "Something It Common" (Waddell & Reed. Inc ); "Tramim Films" (Kansas City Chiefs Football Club "Documentary and Training Films" (UJE Army); "Golf Etiquette" (National Golf Four dat(on): "Sales Films and an Air Polluth)* Film" (Caterpillar Tractor Company); "Crtum Center" (Crown Center Redevelopment COi po rat ion); "Training Films" (Western Auto! "Involvement" (Association of Unity Church "Serving Those Who Serve" (American Hd pital Association); "Learning To Earn" (Penr sylvania State Department of Public InslriK tion); "Motivation Series" (Dartnell Cori tion); "New Model Introduction Coverage TV" (Chrysler Corporation); "Multiple Cnol,, (Indiana State Library); "A Public Relattoj Film" (Drake University) TV Commercli Blue Cross-Blue Shield; Kansas City Po' & LiRht; Jones Store Company; Inter^tat Brands; Sifers Chemical; Wilson Sportinji Goods; Desenex. 0' - Bs: 2.1 COIWIMUNICO Highway Drive, Fenton, Mel 1315 North 63026 Phone: (314) 938-5450 Dale of Organization: 1969 B F, Senseman. President D D. Christensen. Vice President. Si Mgr. R W Pasek. Vice President. Motion tures J B Wills. Vice President. Business Mi ings Services: Commercial, industrial educatic training motion pictures, sales and busin _ meeting planning and production, slides, stti film and original art. Facilities: Three sta one insert stage, lab facilities. 60 foot li cydorama. 16mm and 35mm editing facH ties, complete sound and dubbing CONFLUENCE FILMS. INC. (Formerly S. Storck & Co., Inc.) 4746 McPherson, St. Louis, Mo. 63108 Phone: (314) FO 1-4200 Date of Incorporation: 1966 Pierre Vacho. President Arthur Fillmore. Vice President Lorna Robnett. Production Manager Jane Vorisek Ford. Editorial Sarvlcas: Production of political, educations, social and industrial documentary motioi pictures: Facilities: Ofdce. screeninp roon Complete location production equipman writing, directing and editing (acilities, RECENT PRODUCTIONS AND SPONSORi Motion Pictures: -O/ark Cr»(ts' (Nation* Festival o( Cra(tsmen); "Maestro Walter Susi kind" (St Louis Symphony): ". . . To D Justly " (Winrock F.irmsi EDWARD H. GOLDBERGER PRODUCTIONS 1210 Tamm Avenue. St. Louis, Mo 631S Phone: (314) 647-7112 Date o( Org,ini/ation; 1946 Edward H Goldberger, Produc«r-Ca man E Fred Miller. Cameraman, editor Services: Motion pictures (or document* newsrrri and public relations: 16mm k' scopes (u((/air) o( local television prx>sra Facllltias: Equipped (or studio and local (liming 16nim. 8 super. 8 mm (liming. Ii 'a 96 BUSINESS SCREEtl ontinuous cartridge Super 8mm production projection. Five cameras with full com- lement o' lenses. Mobile ptione service. ECENT PRODUCTIONS AND SPONSORS lotion Pictures: "Lake of Ozarks" (Cascade ■evelopment Corp.): "Valle Lake" (V. L. Prop- rty Assoc). Slidefilms: AFAM Beacon Lodge 3: American Can Co. HARDCASTLE FILH^S 7319 Wise Avenue, St. Louis, Mo. 63117 Phone: (314) 647-4200 Diile of Organisation: 1930 Richard R. Hardcastle. Jr.. President J. H. Hardcastle, Producer G. A. Gaus, M. L. Warner, Assistant Pro diicers Lambert Kainman. Director ervices: Production of sound motion pic- ires. slidefilms, TV documentaries and com- lercials in b&w and color; advertising, sales romotion. public relations, and training ;ims for business, civic and religious or- anization; local coverage or completion serv- es. Facilities: 35mm & 16mm Arriflex, Auri- 'on Pro 600. magnetic, Eclair; sound stage, ^agra. Amplex recorders; editing rooms, Mov- )la; portable lighting equipment for location reduction ECENT PRODUCTIONS AND SPONSORS lotion Pictures: "This is the PC" (Washing in University); "Assets in Being" (Independ- nt Colleges & Universities of Mo); "Wizard ;f Oz" (St. Josephs School for the Deaf); JMissouri and the Special Child" (Missouri lept. of Education); "The Hunter and the ciates Advertising Agency); "Gale City Sav ings", "Twin City Federal', "Coral Gables Federal Savings ' (Colle and McVoy Adver tisinf; Agency); Travel Bureau, North Dakota State Highway Dept. (Greg Smith Associates Advertising Agency). (Vocational Education Advisory Council); (J I Case Company); (Straus Clothing Stores). eeper • (KMOX-TV). NEBRASKA CHAPMAN/SPITTLER INC. 1908 California. Omaha, Nebr. 68102 Phone: (402) 384-1600 Branch Office: 650 North Bronson. Holly- wood. Calif. Phone: (213) 461-7836 Date of Organisation: 1960 Robert J. Spittler. President Donald L. Chapman. Secretary-Treasurer Brian Kennedy, Commercial Photo Dept. Christie Brehm, Creative Director ervices: 16/ 35mm motion pictures; film- rips: 35mm slides, slide presentations: still lotography; TV films and commercials, hnpting, multi-screen and Xenon interlock "ojection equipment available for rental. iacilities: Sound stage; recording studio; 16/ |imm editing, sound and production equip- ent for location or studio. Airplane for ansportation, location use. ECENT PRODUCTIONS AND SPONSORS Im: "I Belong" (Elanco Products Co.): "Fed- ■al Triangle" (Leo A. Daly); "Sound of the jn" (KHJ Radio Los Angeles); "Return to le River" (Riverfront Development): "Peo- e" (Mutual of Omaha); "ConAgra Today" :onAgra); "Elanco Agchemical National Sales eeting" (Elanco Products Co.); "Winnebago ay" (Winnebago Industries); "I Know I elong" (Elanco Products Co.); "Valmont Lighting Standards" (Valmont Inc.). TV ammerclals: Winnebago, First National Bank evils' Nest. NORTH DAKOTA BILL SNYDER FILMS, INC. Studio: 1419 1st Ave. S-. Fargo, North Dakota. Mailing Address: Box 2784, Fargo, N.D. 58102 Phone: (701) 232-6500 Date of Organization: 1956 Bill Snyder. President John McDonough, Vice President Dave Hetland, Art Director irvlces: Motion picture production, slidefilm id slide production. Audiscan production, lucational film production. TV Commercials, m completion services. Facilities: Arriflex, :lair. Eyemo and Cine-Special cameras agnasync 16mm recording and 3 channel ixing and equalization. Nagra and Perfec- ne recording and transfer. Music library. imation stand, company owned aircraft. lund stage, sttll department. :CENT PRODUCTIONS AND SPONSORS otion Pictures: "The Big Bobcat". "M970 )llover Test" (Melroe Division. Clark Equip- ent Co.): "Accutrol System" (Velsicol Chem- l»l Co ): "Dakota Boys Ranch" (Dakota Boys jinch Association): "The Steiger Tractor" jleiger Tractor Company): "Corn Husk Dolls" "^If oroduced educational film). TV Com- ■ lis: "Melroe Division, Clark Equipment ny". "Steiger Tractor Company", "Ot- 1 Power Co." (Harold Flint and Asso- WISCONSIN KLUGE FILM PRODUCTIONS, INC. 5350 West Clinton Avenue, Milwaukee, Wise. 53223 Phone; (414) 354-9490 Date of Organization: 1950 Donald Kluge, Executive Producer Services: Producer of business motion pic- tures and television commercials. Facilities: Complete camera, sound and lighting equip- ment for studio and location filminR. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Tell It To The Girls " (Wom an's International Bowling Congress); "Big Green Line" (Milwaukee Bucks); "Innova- tion.71" (General Electric Medical Systems); "Hydro-Whirl" (Kohler Co.); "Hole In Your Pocket" (Allis-Chalmers). MOYNIHAN ASSOCIATES, INC. 734 North Jefferson Street, Milwaukee, Wis. 53202 Phone: (414) 272-0644 Date of Organization: 1966 Paul J. Moynihan, President/Director Prod. Jane Moynihan, Vice. President/Creative Director Donald J. Gorzek. Chief of Cinematography Services: Communications team; script re- search, development; complete studio and location film, slide, videotape production; cinematography, sound; unit management; film, sound, videotape editing; scoring, com- posing; also development of ancillary graph- ics for communication "Packages"; consult- ants in marketing, lilm distribution; experts, cold weather photography. Facilities: Com- plete motion picture, sound, videotape pro- duction and editing equipment; Auricon, Arri. flex. Moviola, Eliting. Moog Synthesizer, etc. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "New Teacher In Town" (Ken Cook Transnational); "Cheese Stands Alone" (Purity Cheese Co.); "Mosaic In Mo- tion" (Milwaukee County); "Canada's Great Northerns" (Evinrude Motors/OMC); "De- signs In Sound" (Walker Mfg./Tenneco). PARKE-RANDALL PRODUCTIONS Division of Parke-Randall Corp. 1375 S. 72nd St., Milwaukee, Wis. 53214 Phone: (414) 476-9760 Date of Organization: 1959 Tom A. Papke. President Miklos Gyulai, V.P. Phillips G. Terhune, Jr., Director Services: Producers of motion pictures for industrial, documentary, promotional, and legal exhibition; TV commercials, sales films Complete production services, including scripting, recording, etc. Facilities: Interlock projection, narration and dialog looping, com- plete editing, magnetic film transferring and conforming for 16mm production. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Miles to Go" (The Ameri- can Freedom from Hunger Foundation); "This year we need you . . ." (United Fund of Greater Milwaukee); "Testing the Defender" (Kane Mfg. Co.); "A Day in the Life of a Paraplegic" (Robert Habush, Attorney); "Your Future in Radio" (Institute of Broadcast Arts). OMEGA PRODUCTIONS INCORPORATED 711 West Capitol Drive, Milwaukee, Wiscon- sin 53206 Phone: (414) 374-7900 Date of Organization: 1965 Ervin L. Penkalski, President Robert Rutkowski. Vice President Jon Stoll. Director. Sound Department Services: Clomplete motion picture produc- tion services, including scripting and design. Facilities: Sound stage (30' x 36) and insert studio. Eclair and blimped Arriflex cameras. Colortran Hydraulic Crab Dolly, complete lo- cation equipment. Two editing rooms. 16mm Moviola editing machine. Sound facilities in- clude recording studio. Nagra recorder and Magnasync four channel interlock. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Point Beach Nuclear Plant — The Growing Years" (Wisconsin Electric Power Company); "The Filmamatic". "The PCO. System" (General Electric Company). TV Commercials: "Ann Page" (Robert S. Block Advertising); "Field Meats' (Baker Johnson Dickinson Advertising). WEST CENTRAL & SOUTHWESTERN STATES SWANSON PRODUCTIONS, INC. 625 N. Milwaukee St., Milwaukee, Wis. 53202 Phone: (414) 271-8774 Date of Incorporation: 196b Robert W. Swanson, President Ronald G. Johnson, Vice President Elizabeth Swanson. Secretary Karl Gengler. Treasurer Services: Production of industrial motion pic- tures, sales firms, commercials for TV etc. Facilities: Motion picture center with sound stages, offices, proiection, recording and edit- ing facilities. 16mm Arriflex cameras 4 chan- nel mix facilities. 100,000-watt heavy light- ing RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Fashion Makers" (Borg Textile Group); "Measuring the Purchasing Man" (National Association of Purchasing Men); "Quality Control" (Bucyrus Erie Co.): "Report to Management '71". "Speaking of Growth". "In Disposers the Time is Now". "Automotive Dynamic Testing". "Auto Lab (A. O Smith Corp.); "Power to Progress" (Allis Chalmers Mfg. Co.); "Return from the Road", "Plan IS'/j". "Farewell George Tog- glebolt" (Korman-Swanson Corp.); "Ecology in Action" (Grede Foundries); "Telesel" (Tele- sel Corp.); "Joe Dimaggio-commrcl." (Mus- cular Dystrophy); "Camelot 1970 commer- cials", "Legend Lake" (N. E Isaacson Inc.). ARIZONA AZTEC FILM PRODUCTIONS 2818 North Country Club, Tucson, Arizona 85716 Phone: (602) 326-6736 Branch: 1517 S Robertson, Los Angeles, CA 90035 Phone: (213) 462-3374. Rob Townsend in charge. Date of Organization: 1964 Ken Byrnes. President Charles Quinn, Executive Vice. President Services: 35mm, 16mm production, reduction from 16mm to Super 8 a.-nd Regular 8 car- tridges. Facilities: Complete motion picture equipment, editing facilities, sound facilities, RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Baca Grande/Colo- rado's Pleasure Country' (Baca Grande Corp.); "Kachina Village" (Big Park Develop- ment Co.). TV Commercials: Horizon Corp.; Ford Motor Co, CANYON FILMS. INC. 834 N. Seventh Ave., Phoenix, Ariz. 85007 Pnone: (602) 252-1718 Date of Organization: 1953 Ed Cooperstein. Exec. V.P. & G M. Bob Allen, V, P. Prod. & Creative Svcs. Bill Chase, Exec. Dir. & Sup, Editor Jim Berry. Dir, Photography Don Jessup. Dir Sound Services: Motion picture producers tor in- dustry, television, advertising and education TV spots; sound slidefilms and theatrical films. Contact shooting or editing for out- side producers. Art. animation and script services. Facilities: Two sound stages, sound recording facilities Newest of production equipment. Narration studio; portable and set lighting, camera crane and sound avail- able to out-of -state producers. „„„.,c.^oc RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Anatomy of a Commercial (Eastman Kodak-J. Walter Thompson). Slide- films: "This Way to Success", "Spencers Dream" (Elba Systems Corp.), TV Commer- cials: Phelps Dodge, Salt River Project, SWARTWOUT FILM PRODUCTIONS 6736 E. Avalon Dr., P.O. Box 476, Scotts- dale, Arizona 85252 Phone: (602) 945-8496 Date of Organization; 1965 Kenyon Swartwout, Partner Charles Swartwout, Partner Services: Business, documentary, educational and public relations motion pictures and filmstrips. integrated instructional and pro- motional packages. Art and animation serv- ice. Casting and talent services. Facilities: 16mm Arriflex Bolex and Bell & Howell cam- eras: 35mm Arriflex camera; '/> inch tape and 16mm magnetic sync sound recording equipment; 16mm and 35mm interlock pro- iection facilities; multi-channel 16mm dub- ber. Complete sound stage. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Life From a Stranger •jvember' December, 1971 97 (Blood Services, Inc.); "Magic World of Elec- Iricily" (Arizona Public Service Company); •Blue Energy" (Arizona Public Service Com panyi; ■ Hillsdale Inaugural" (Hillsdale Col lege) TV Commercial*: ""Copper Quichies" (Arizona Mining AssociationI: "Townehouse Living" (Halle ran Homos). Slide rilmt: "'Bridge Canyon Country estates" (Republic Properties. Inc.). TEXAS AV CORPORATION 2518 North Boulevard, P.O. Boi 66824 Houston, Texas 77006 Phone: (713) JA 3-6701 Date of Organization: 1945 J. C. Rebman. President William B. Padon, Vice-President Secretary- Treasurer William R. Fowler, Director, Medical Film Div. J. Cazalet. V P 4 Exec. Prod. Leo M Langlois. Producer Services: Scripting and production o( indus trials, documentaries, public relations sales promotion, training and educational films TV commercials. Iilmstnps. Live and mixed media industrial shows Design and construe tion of display booths. Sound stage and fully equipped staff motion picture production crews 16mm Eastman color and Ecktachrome release printing Super 8mm and standard Bmm release printing. Processing of all East man 16mm reversal camera stocks Optical and special effects printinR. 16mm and 35mm animation from storyboard to film. Multiple image and aerial image photography on Ox berry animation stand. Facilities: All in-housc orArMx" ooAA*'* '"'°*'« "mentioned services ?^M^^^ . PRODUCTIONS AND SPONSORS Industrial Conversions: 1971 Humble Retail mS,5 q""i*" .'°"l. ^"J"'"8 "''"»: "3 Ways to "rhf S^'" 'Humble); ""Payday" (Hur^ble); Jnff,.„^f"rii'" "'e.^iddle- (Walgreens) Pro- motional Filrns: "Houston Policeman" (Hous- (?^,rh i'S* Department): "Industrial Fires" rT^o.i ^H i*^"/"^" '""''■ TV Commercials ?i.as ni ."h^ r "'* °' Electronics); "Careers"" ir, i ^^ S ^^J^?'^"'^^ Institutional: "Project Lach,',«»o 'Culver Advertising, Boston. Mas w^h TJ,J **'.^'"}; °P«" Heart Surgery "ii^K m""";-"*. fUniversity of Alabama); Umbrella Catheter Technique" (Edwards in P^rk".;.':^'' "^^.^ "^l?" "' Pl^yslcal Therapy in Parkinsonism"", '"Surgical Correction of Hydronephrosis; Procedures Common oMos t^rt,? "a"'. '^^'^^J" "" '"■■ 'Ea'o" °abo°a- Brafn""' ^nA^"""" -^"'^ °' F""ction in the lil™ .« ^°'''nj, ^.«'''« "Cine Prosector" 20 seT^es- -"ThL "^"'"'^ <° Dissection". 42 fitm o'se^e"" s f^^"^"""" ^r." C°"'^ol <" Dental man Ev;- 7^ ;""'^" . ■*"a'omy of thP Hu- h^c ) nUa li'i'" "';i' 'Teaching Films. New" '^Artu T^'-,.^*'^ ^°°"- Old and 300 Feet to the Moon". "Apollo 15 In the Mountains of the Moon"". ""MSC Where To ^SoaT^M^=fn^i;"'H'"' 'I'^P^f* '" "'^ 70"s.Skylai° bpace-Mankind's Infinite Resource"". «1Q u'^^,'^'^1"'^ STUDIOS, INC. «31« Maple Avenue, Dallas, Texas 75219 Phone: (214) 522 3310 Dale of Organization 1968 Van C. Ellis. President ■'"dSnf ^ Beasley. Executive Vlce-Presi- ^ I 'Brownie) Brownrigg, Executive Pro- ducer/Director. Vice-President Jim Thomas. V P Marketing .^,7fIf,JV ?^'"J^,* 'f""" <:ameras and sound ori„ T^L*''!,""* * screening 35mm film- "^..S,.? *** '*'"'• cameras, full production capabilities Faellltl.i: Complete air condl- t oned sound stage, complete sound facili- ties air and animation dept . still photOK- l?,?J^^:. '''mstrip and slide deoartment. "ECENT PRODUCTIONS AND SPONSORS Motion Picture*: "Gulf Beat Races" (Gulf Oil Corp): Another Steo" (Pyrofax Gas); "Jim Thomas Sportsman Series'" (Lone Star Brew- ery). TV Commercial*: "Roner Williams " 'In ternatlonal Music Corp.); "Caterpillar" (Rupp- man Agency). EDUCATIONAL SERVICES, INC. y3 B North 6th St.. Waco, Tex** 76705 Phone: (807) 753 4544 D.ilr of Of|.".ini/.ilion 1968 Dr H..rcjrd D Holder. President Znck Rrlcher, Vice President Service*: profluction of 16mm films, primarily for educBtion.il/inslructional use; specialized script writing and nhotosraphlc work; Spanish translation Faclllll**: Complete 16mm pro- d'irtion eqiiinment %niinH ,ind \ilent RECENT PRODUCTIONS AND SPONSORS "The Modern Answer" (Slurry Seal. Inc.); "Waco-Th* Changing City" (Urban Renewal Agency); "Texas Claims Tomorrow"" (Texas State Tech); "Talent Search"" (Federal Water (Duality); '"En Busca de Talento"' (Federal Water Quality). JAMIESON FILM COMPANY 3825 Bryan Street, Dallas, Texas 75204 Phone: (214) 823-8158 Date ol Organization: 1916 Bruce Jamieson. President Hugh V. Jamieson. Jr.. Executive Vice Pres Jerry Dickinson. Vice President David Orr. Vice-President Lloyd Abernathy. Vice-President Tom Terrell. Vice President Service*: Industrial, education, training, and public relations motion pictures. 16/35mm; filmed TV prORrams and commercials; sound recording, editing, animation; and laboratory services for industrial, educational, govern- mental or producer organizations. Manufac- ture of color processors. Facllllle*: Studio & laboratory; 2 sound stages, RCA 35/16mm sound channels; animation, creative staff; editinR. printing, processing 35/16mm b/w, 16mm Ektachrome. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "'ASW Helicopter Proce dures". ""LCC-IC (2 films!' (US Navy); ""Blue print for Home Buying"" (American Land Title Assoc); "Sugar. Pure Cane Sugar" dm- perial Sugar Co.); "Cedar Point" (Swink Ad- vertising). TV Commercials: Ford (J. Walter Thompson); Top Value Stamps ((^ampbell- Mithun); Lone Star Gas (B.B D.&O); Kenner Toys (Leonard Sive Adv.); Thousand Dollar Gas (Tracy-I ocke Adv.); Thousand Dollar Beer. Simplicity (Hoffman- York); Indiana (Credit Union (Jasper. Garrison. Rose); T- Model Toys (McCormick Adv.); Holsum Bread (W E LonR); First National Bank of Ft. Worth (Goodman & Assoc). Slidefilms/ Tilm- strtps: Training Series (Bonanza International) Marketing Presentations (Sears. Roebuck & Co.); Training (Humanics. Inc.); Marketing Convention (American Airlines) HALLMARK FILM PRODUCTIONS 901 South First Street, Abilene, Texas 79602 Phone: (915) 677-1505 Date of Organization: 1958 Norman E. C. Naill. President Brett Allison. Vice Pres-Radio David Dodge. Vice President-Production Leslie Seres. Vice Pre-^ident-Post Production Services: TV commercials; industrial, sales, training and religious motion pictures; film- strips; radio recording. Facilities: Full Pro- duction capability for 16/35mm, complete air conditioned sound stage, recording and mixing studios, editing and art. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: ""No Two Alike"' (American Paint Horse Assoc); "Hot I inks'" (Gooch Meat Packing); "'17 thirty minute episodes (Herald of Truth) Television Series". Slide- film: "Good News'" (Highland CoC). KEITZ & HERNDON, INC. 3601 Oak Grove. Dallas, Texas 75204 Phone: (214) 526-5268 Date of Organization: 1950 I.. F. Herndon. President R F. Keitz. Exec Vice President Tom Young. Vice-President. Art John Bronaugh. Vice-President. Production Services: 35mm and 16mm color and b&w motion picture production for sales training, educational, government agency films, and TV commercials. Slidefilm production serv- ices. B&W and color still photographic illus- tration services. Facilities: Sound stage, op- tical printing; animation stand; 35mm and 16mm motion picture equipment; sound fa- cilities; editing; animation art staff; location truck equipment. Production and color lab facilities for 35mm to 8 x 10 RECENT PRODUCTIONS AND SPONSORS TV Commercials: '"Braniff International", "Conoco Limousine" (Clinton E. Frank): "Mugs", ""Cutlery"" (Gulf Oil); "Dr Pepper Miss Teen Age America " (Young & Rublcam); "Mann Slacks' Pirate Ship" (Marcom Adver- tising) Slide Shows: Humble Oil. Shell Oil, Hyatt 4 House Hotels MFC FILM PRODUCTION, INC. 5915 Star Lane. Houston, Texas 77027 Phone: (713) 781-7703 Date of Organization 1967 Michael F Cusack. President Frank Q Dobbs. Vice President Services: All phases of motion picture work, both 16 mm and 5 mm budgeting, scripting, shooting, editing and all completion work. Facllltle*: 50 by 50 aid-conditioned sound stage, complete sound facility, editing, pro- duction offices, screening room, 16 mm both 16mm and 35mm budgeting scripting. Interlock, re recording, Hydra 1500 camera cane, mobile film unit RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Swan Song" (ClneRep, Inc ); "Shoot Out at Deephole" (Dresser); "Tatoo My Soul " (Texas Prison System): "S*m White Olds" (Sam White); "Rafferty" (Chio* Prod.). 4 PICCADILLY FILMS INTERNATIONAL CO.. LTD. 1810 Ea»t Pyron Road. San Antonio, TtxHl 78223 Phone: (512) 532-6449 Dale of Oranization; Sept. 1967 Branch Offices Neil L. Paterson. 203 Second St.. Mankato, Mtnn 56001 J. Phillip Knight, President, ProM ■ - rector Services: Specialize in motion pictun- , lions: industrial, t v. commercials tional and medical documentaries F ■> Fully equipped production studios, t tribution centers RECENT PRODUCTIONS AND SP0NS0R4| MultiMedia: "Teaching A Way of Sriir>i.t. i Way of Being" (Texas Education A Motion Pictures: "The Way To Grow' Corning Fiberglas Corp); "How To ' A Two Way Radio" (Special Industrial Radi Services Assn.); "Bean Harvester" (Gr«t Giant Company); "The Tooth-Keeper" (Eec Corporation). IV Commercials: "For The You" (Village Casuals): "U.S. Coast Guard' (10) (Southwest Research Institute); "io' Bank" (Texas Employment Commission), JIM SEYMOUR ASSOCIATES 1 100 West 38th Street, P.O. Box 482: Austin, Texas 78751 Phone: (512) 4530450 Date of Organization: 1968 Jim Seymour, President James Vowell. VP/Production Paul Yeager, Post-Production Supervisor Services: Motion picture production, % especially strong location crews. experieiK and equipment. Complete scnptinp., pre-pr^ duction. production, and post-production scr ices and facilities, plus producers' servlq work, including location scouting, crews, •(■ Strong editing team available on producer, service-basis for completion work Facilititt Eclairs. Nagras. all-Sennheiser audio, in hout transfer, interlock (16mm and 35mm), ed^ ing rooms, complete KEM Universal Editin System installation. Distribution availab' through subsidiaries. RECENT PRODUCTIONS AND SPONSOR Motion Pictures: "Ecology". "Archaeof Sample Study" (The Leanng Group. Inc "The Big Thicket — A Vanishing Wilderneti (Texas State Historical Assn/Coronet Filmi "... a way of helping people . . ' (Tew Education Agency/Miller Productions) "Mec^ cal Careers Series", "CTRMEF; Tell it lil it is" (Texans for Enforceable Liquor Law; Christian. Miller & Honts): "Doing a M Job" (National Guard): series of 8 Friendly" tvc's. State of Texas/Media munications: Long For Governor tvc's, Communications Co /Robert Squier. SHULER PRODUCTIONS 64(X) N. Central Expressway, Dallas 75206 Phone: (214) 361-0380 — 824-8940 Date of Organization; 1952 Linda Shuler. President Robert C Schuler, Vice President, Treasur Services: Creation and production of multip screen films and presentations from cone* to completion. Television films and seHe Public relations, travel promotion, educatioi public affairs, documentaries. Facilities: CCM plete facilities available for all producth requirements. RECENT PRODUCTIONS Multi-Media: "What to do lance Comes", "16 Links". Driving Procedures' Agency). ill ta; AND SPONSOI Until The Amt "Texas I aws ai (Texas EducaHi >, SLOAN FILM PRODUCTIONS 2800 Routh St., Suite, 231, Dallas, Tai 75201 Phone: (214) 742-8S17 Dale o( Organization: 1968 Franl< R. Sloan, Owner Joyce Sloan. Sales Services; Industrial, educational, trail sales, and public relations motion pictui TV commercial, slidefilms. and (Mm sti' animation, scripting, photography, edi and sound recording FacllitI**: Offices, ing. screening and art studio BILL STOKES ASSOCIATES INC. S642 Oyer St., Dallas, Trias 75206 Phone: (214) 363-0161 Date ol Organization: 1965 Bill Stokes. President Marvin Coleman, V.P. Admin. Marshall Riggan. Vice President. Creall Director | Bill Zimmers, Vice President. ProdueU| Dir Jim Ross. V.P. TV Prod Bill Watson. Prod . Govt Films Services: Motion pictures, sales meetin TV commercials, sound slidefilms and _. presentations; complete animation and VM strip services for other producers. Faclllu An and animation department: Oiberry t| mation (land camara. Editing facilities fy 98 BUSINESS SCREU oviola Filmstrip photography Equipment Intal, still photo laboratory. Moviola, still jiotography laboratory. Equipment for large 'jantity transparency production and super lides. Sound StaRe- ECENT PRODUCTIONS AND SPONSORS otion Pictures: "Harvest On Mam Street" rozen Food Express); "All Aboard. 1971" [;ountry Club Malt Liquor); "Marksman" )lincratt, Inc.); "Seascape" (Sea Grant Pro- kam of Texas A&M Univ.); "Daybreak" larah Slacks); "Ride The Free Wind" (Wind- >vept Downs, Inc.); "Deep Horizon". "Out rom The Crowd", "Power Unlimited", 'Strictly On Your Own", "Electromagnetic flmpatibihly" (series of four) (United States avy). Television Commercials: Seven spots Jnited Slates Marines); One spot — Falcon las Grill (AdMark Associates); Four spots — tilem Cigarettes — Mexico (Kenyon & Eck- ardt de Mexico): Two spots — Union Planters latl. Bank (Lake. Spiro & Shurman, Mem- ■lis): Three spots — Ft. Worth Natl. Bank ^Vitherspoon & Associates. Ft. Worth); One )0t — Texas Electric Service Co. (Witherspoon I Associates, Ft. Worth); Five spots — Wash- igton Star Newspaper (Cargill, Wilson & cree. Richmond); TV Campaign — Dick Gill ir Congress (Gill for Congress Committee — .an Antonio) \ VISUAL PRESENTATIONS, INC. 1221 Round Table Drive, Dallas, Tex. 75247 Phone: (214) 638-5880 Date of Incorporation: 1961 Frank Boazman. President J. Bert Rodriguez, Vice-President, ' Producer/Director Robert E. Bethard, Vice President, Director I of Photography «rvices: Production of TV commercials; in- [istnal and training films; syndicated TV pries; animation; slidefilms and filmstrips. ncilities: 35/ 16mm production facilities, ^conditioned sound stage. Close-circuit tele- 'sion Recording facilities. . WYNNE AWARD FILMS I 3905 Main Street, Dallas, Texas 75226 I Phone: (214) 823-2871 ' Date of Organization: 1970 David E. Wynne. President t Yves Vezna. Production Manager Services: Motion picture production — location hrvices; photography-sound. Unit managing: le will assemble location crews, gather -ops. talent, scout locations, build sets etc. 'icilities; Soundproof insert stage — still pho- jgraphy — slide presentations, editing and ■ oviola. lECENT PRODUCTIONS AND SPONSORS otIon Pictures: "Sales Presentation Film" ohn E. Mitchell Co.); "Promotional Film" iixchange Bank of Dallas): "Sales Training ilm" (Chem-Search Corp.). TV Commercials: [six Flags Over Texas" (Southern Baptist). '- lie relations, sales promotion, TV commer cials. Facilities: Sound stage, animation. 16 35mm prorluclion equipment RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Gas Generator Installation H" (Westinghousc Electric); "Pacific Press former" (Pacific Press); "Watkins Johr»son 70" (Watkins Johnson Co.). Slidefilms: "Al cohol. Tobacco & Druf^s" (Narco Asso ): "Medatron" (Medatron). THE FILM WORKS 75 Lansing. San Francisco, Calif. 94105 Phone: (415) 362-5230/433-1277 Dale of Orf;dni/.ttion: 1967 David C. Grool, Exec Producer Serguey Kondratieif, Producer Michael Anderson, (^inematographer Siizy Swee;ser. Production Coordinator Services: Creati-^e production of communica- tion tools, from script through finished prod nets, serving business, education and televi- sion Facilities: Complete production services lor any audiovisual protect. RECENT PrfODUCTIONS AND SPONSORS Motion Pictures: "None to Spare" (Sojurns Ltd.); "A Tune (or Concern" (Shaklee Prod- ucts). Multi-Media: "Wine Tour' (Paul Mas- son); "South Pacific 72" (Air New Zealand); "Tree Story" (Georgia Pacilic). Sales Meet- ings: Georgia Pacific, KFRC. Shaklee Prod- ucts. TV Commercials: San Francisco Sym- phony. A. C Transit, KFRC, Shaklee "Basic H ", "Basic L". FURMAN FILMS 150 Green Street, San Francisco, Calif. 94111 Phone: (415) 7810827 Date of Organization: 1967 William A Furman, President & Producer/ Director Christopher Larke, Business Mgr. Services: Creation and production of motion pictures, short and long; special visual presentations: original music viewing. Facili- ties: 8mm. 16mm and 35mm production and edilini' facilities. KECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Chem-tec ' (American Chemical Society); "Redevelopment" (United States Information Agency); "Egg" (Honig Cooper & Harrington); "Aptitudes" (Johnson O'Connor Research Foundation); "Beach" (Cosmos Bottling Co.). IMAGINATION, INCORPORATED 443 Jackson St.. San Francisco. Calif. 94111 Phone: (415) 433-5480 Branch: 444 E. 82nd St., New York, NY 10028. Phone: (212) 734-1859 Earl Shor- ris. Executive Producer in charge. Date of Organization: 1950: Inc.: 1960 John Magnuson, President Michael Felix, Exec. Producer Jeffrey Hale. Executive Vice President Walt Kraemer, Creative Director of Sound Division Christine Ford, Production Manager Services: Production of theatrical, television. industrial and educational motion pictures. Animation and live action, creative television and radio commercials, film strips, scripting original musical production Facilities: Com- plete animation and graphic art equipment; IGmin and 35mm motion picture and editing; interlock projection; recording and mixing RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Sesame Street — numbers, letters, relational concepts" (Children's Tele virion Workshop): "Psychology Today " (CRM — Boise-Cascade). Slidefilm: "City Sounds/ Country Sounds " (Holt Rinchart & Winston) TV Commercials: KelloKgs (Leo Burnett); Arm our Dial (Foote, Cone & Belding); Kraft (Foote, Cone & Belding); Kraft (J. Walter Thompson); Commercial Credit (W. B. Doner): Borden (Tracy Locke). MEDION INCORPORATED 1239 Polk Street. San Francisco, Calif. 94109 Phone: (415) 776-3440 Br. inch Office: Medion Communications. Inc.. 225 W 23rd Ave . Anchorage. Alaska 99501. Mane Morrison, Mgr Richard T. Hcffron, Chairman, Executive Committee Herbert F Decker, President (JIaiide Jarman, Jr.. Chairman of the Board Services: Creation and production of theat- rical, non theatrical and television motion (jictiires. including features, documentaries, sponsored shorts, political fi.ms. commercials .Hid scripts Facilities: Producing, writing, di reeling and research staff. 16/ 35mm prudiic lion, editing, camera, sound and lighting RECENT PRODUCTIONS AND SPONSORS Motion Picture}: "Hall of Justice (The Bold Ones)" (Universal Television); "One Man Jiin Plunketl" (US Inlormalion Agency); "Walls". "Hills To Climh " (George Russell): "The Art of Parenting" (Dept of Health. Ed .,, ,li,,r rl Well >'e Olliie i,l Elllic.ltioni: "A Most Singular Country" (National Pa Service); "In Motion" (Bay Area Rapid Tra sit). TV Commercials: "Oatsun ' (Datsun A tomobiles. Let^ntn & Newell /Pacific); "Roy Danish". "Meadow Gold" (Lennen & NewM Pacific): "George Russell" (Citizens For Ru sell). J. C. MORGAN FILM PRODUCTIONS World Trade Center, San Francisco 94111 Phone: (415) 392-5271 Dale ul Organization 1969 J C Morgan. Producer-Director Services: Creation and production of moti^ pictures and slide films for theater, televisio industry, education & government. Facility Complete services in both San Francisco Hollywood RECENT PRODUCTIONS AND SPONSOR Motion Pictures: "Saftisystem " (Cutter LatM "Best of the West '71 " (American Adv Fed. "Public Service Spots" (University of CalH, Slidefilms: "Story of Oil " (Standard Dill T Commercials: Safeway Stores. Del MoM Foods. Dairy Council. Pacific EJgg 4 Poultr MOTION PICTURE SERVICE COMPANY 125 Hyde St., San Francisco, Calif. 9411 Phone: (415) 673-9162 Date of Incorporation: 1935 Gerald L. Karski, President, Gen Manaf Harold A Zell, Vice Pres. in Chge. of Pre Boris I. Skopin. Title & Trailer Dept. Gerald B Patterson. Mgr Laboratory Dap' Services: Industrial, commercial and publ relations films; special announcement an advertising trailers for theaters, business, T films, spot commercials Facilities: Maun & Cine Special 16mm cameras; 3 studi 35mm cameras; 2 title 35mm cameras; 16 35mm laboratory; art dept.: magnetic optical recording: dubbing equipment: soun stage: editing equipment; script-to-releas print service: screening room equipped fc Cinemascope. 35/ 16mm proiection «» y w O' ';i« <«i lOS ROY NOLAN PRODUCTIONS 65 Gate 5 Road, Sausalito. Calif.. 94965 Phone: (415) 332-2440 Date of Organization. 1966 Roy Nolan, Owner John R Pitcatrn. Exec Vice-President Susan Crutcher. Sr. Editor Mary Beckman, Production Co-ordinator Jim Tichy. Sound recorder Services: Motion picture production. Locatio Services: Photography-Sound and unit mai jgm^ Will assemble crews props sets. •! Facilities: Complete motion picture equlf ment — Eclair cameras. Nagra Recorders- editing facilities. Moviola. Keller. Dubbmg Interlock as well as sound transfer equi^ ment, RECENT PRODUCTIONS AND SPONSOR* Motion Pictures: "Mini II (11 films)". "Mil VIII (10 films) ' (MacMillan Educational SVC "Heroin Symposium (2 films)" (Roy Nola Films); "You Can't Grow A Green Plant In Closet" (Zeal In Parpetuaty): "Furnace", "Sa Shell" (Roy Nolan Films), SNAZELLE FILMS. INC. 155 Felt Street, San Francisco, Calif. 9411 Phone: (415) 431-5490 E. E Gregg Snazelle. President & Executiv Producer Janet Peak. Assistant Producer Barney Colangelo. Prod. Mgr. Melodi Brown. Prod. Coord. Services: Sound stage, four cuttmj^ rooi , 35/ 16mm V4" full sound services Screenlni rooms, full 16mm lab color pnntmg servtctr' Complete equipment for studio or lot .itior R 35 Mitchells 3Smm blimped Arn Q .in lighting: Nagras. Sennheiser Mikes. McAllist* dolly, earner.* trucks Teleprompter servicr REC5NT PRODUCTIONS AND SPONSOR TV Commercials: "Anacm" (Whitehall Lai oratorios; Clyne Maxon); "Clorox" (The Cl< Com,; Honig Cooper & Harrington); "Li Campaign" (Levi Strauss Com,); "Bank America" (Bank of America; DArcy Atfvt tiding); "Police Brutality " (San ft.tn, isc Police Dept ; Botsford Ketchum. Inc ) SAN FRANCISCO ARE/ ATLANTIS PRODUCTIONS, INC 1252 La Granada Dr.. Thousand Oalr California 91360 Phone: (805) 495-2790 D.itP of Org-ini.-.ition: 1912 J Michael Hagopian, President Services: Provides for sale, educ,it>nna 16mm films. M9CENT PRODUCTIONS AND SPONSOR Motion Pictures: "Jerusalem . . . CtM>t<-i i Many Worlds", "Hindu Village Boy , Kangaroos Jump . . Why Can't You?", "T Be Sometrady ', "Israel . Nation of 0* tiny". 100 BUSINESS SCREE BRAVURA FILMS 2259 Old Middlefield Way. Mountain View, California 94040 Phone: (415) 969-2130 I Date o( Organi/'ation: 1969 John R ArmstronK/Parlner Robert C Kalsey/Partner ervices; Motion Picture Production. Facili- es: Staff. Studio, and Equipment. ECENT PRODUCTIONS AND SPONSORS lotion Pictures: "KSJO Radio Sales Film" jary Dahl & Assoc ); "Sacramento Gold" iJary Datil & Assoc ); ■'Schilling Division — 972" (GPR/Chnton E. Frank. Advertising) •Eggs", "The Drunk". "Morning Mood". *'Cloi- lers " (Self). TV Commercials: for Richard lirvin Advertising: Michelson Advertising; ;ary Dahl & Associates; Meyers & Muldoon idvertising; Cunningham-Manning Advertis- lig; Cancilla, Rehn & Associates. CARM-LAR PRODUCTIONS P.O. Box 133, Los Alamitos, Calif. 90720 Phone: (213) 596-5526X379 I Date of Organization: 1969 Larry Gillmore. Executive Producer Carmen Gillmore. Associate Producer ervices: Motion picture production, photog- iphy-sound and unit managing. Assemble Ijcation crews. Facilities: Complete Arri mo- on picture equipment. Nagra Tape Recorder, ■uartz lights, editing: Moviscop. Moviola 'ECENT PRODUCTIONS AND SPONSORS lotion Pictures: "Molokai-USA" (Kaluakoi orp.. Honolulu, Ha): "POW/MIA Mothers hterview". "A Flury of Navy Wings" (U.S. *avy). LOS ANGELES AREA LEM BAILEY PRODUCTIONS 7934 Sania Monica Blvd., Los Angeles, 1 Calif. 90046 Phone: (213) 654-8197 I Date of Organization: 1953 Lemuiel J. Bailey. President 1 John R. Reeve. Exec. Vrce President I Berneice Davis, Secretary-Treasurer Jean Bartel. Vice Pres. Foreign Relations 'ervices: Motion picture production, full edJt- .ig services. Stock film library, foreign con- ■ultation service, motion picture consultant. acilities: Motion picture production, all ECENT PRODUCTIONS AND SPONSORS 'Sparkles in the Wheel (Motorcycle Special)" Oon Podlas): "Childrens World: Holland", Childrens World: Switzerland" (John Ted- ord). BFA EDUCATIONAL MEDIA (A Division of Columbia Broadcasting System, Inc.) 2211 Michigan Ave., Santa Monica, Calif. 90404 Phone (213) 829-2901 I Irwin H. Braun. President I Rex Malcolm. Director of Product Develop* I ment I Don Sykes. Dir. of Production [ James Ganzer. Dtr. of Marketing nervices: Editorial and production supervi- Mon ((or industry) of public relations train- •ng films and AV materials for business and Industry. CASCADE PICTURES OF CALIFORNIA. INC. 6601 Romaine St. Hollywood, Calif. 90038 Phone: (213) 463-2121 TWX No. 910-321-3928 Date of Incorporation: 1948 Branch Office: New York. 209 E. 48th St.. New York. NY. 10017, Phone: (212) 355- 5360. Paul Domitrovich, Eastern Sales Mgr. Illinois: 8 South Michigan Ave., Chicago, in. 60603. Phone: (312) 641-1828. Pat Gorsen. Midwest Sales Mgr. Vaughn Paul. President Roy Seawright. Senior Vice President William Sterling. Vice President, Dir. of Sales/Marketing George B. Setiz. Jr.. Vice President in Charge of Industrial Div. Ron Seawright. Producer. Educational Div. Services: Complete creative staff for the mo- tion picture production of TV Commercials. Industrial, educational technical and public 'ervice films starting from script to final t)rints. Facilities: Air conditioned studios, jiflices. conference rooms, with all film pro luction facilities on premises. Five stages, [ecording and dubbing rooms. 16/35/70mm (6 track) projection rooms; complete 16/ ;l5mm cameras: editorial, animation and ,.ound department. (ECENT PRODUCTIONS AND SPONSORS Kt&T, us. Navy. Harvest Years Publishing. |j.S. Marines, P&G. 3M. Harper and Row. l>cripps Institute of Oceanography. CATE & McGLONE FILMS 1850 North Whitley Avenue, Hollywood, Cahf. 90028 Phone: (213) 4651118 Honolulu Office: llikai Manna Towers. 1765 Ala Moana Blvd. =:1480. Honolulu, Ha- waii 96815. Phone: 946 3565 E. O. McGlone. President Services: Specializing in Historical documen- taries and travel promotion films about Ha- waii. Facilities: Offices, editorial and stock film library: others rented as needed. R. 8. CHENOWETH FILMS 1860 E. North Hills Drive. La Habra, Calif. 90631 Phone (213) 861-9909 Date of Organization 1955 Hobert B. Chenoweth Producer Gloria Chenoweth Producer Services: Motion pictures and slidefilms for industry, school and television. Production services. Facilities: Complete production fa- cilities for motion picture and slidefilm pro- duction. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: Titles (Lockheed-California); "Fairchdd Safe Car ". "Auto Safety Compli- ance Tests" (Digitels Corp.). TV Commercial: "Old Automobile Crash" (Allstate). Slidefilms: "The Weiser Story" {Wetser Lock Co.); "Auto- matic Transmission Repair" (32 films) (SCROC). COMMUNICATIONS GROUP WEST 6430 Sunset Boulevard, Hollywood, Calif. 90028 Phone: (213) 461-4024 Date of Organization: 1969 Sidney Galanty. President Services: creative and production — concept to finished production. 35mm, 16mm cor- porate, sates, documentary, educational, film- strips, multimedia, training, distribution. Fa- cilities: Editing rooms, sound stage, screen- ing room. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "You meet the nicest peo- ple" (General Telephone & Electronics); pub- lic service TV spots (United States Dept. of Labor); "Newspaperabtlity ' (Crown Zeller- bach); "Sales 1971 ' (Olympia Beer). CORPORATE PRODUCTIONS 6063 Sunset Blvd., Hollywood, Calif. 90028 Phone: (213) 466-4326 Date of Organization: 1971 Bill Loudon. President Dick Ridgeway, E.V.P. Timm Emmons, National Sales Dir. Services: Complete business communications services. Motion picture production facilities which include 50' x 100' sound stage and capability for world-wide location shooting. Specialists in institutional filming for cor- porate, public relations, and sales purposes with collateral experience m slide presenta- tions and audio cassettes. Facilities: Asso- ciate Company: Paisley Productions, televi- sion commercial production. RECENT PRODUCTIONS AND SPONSORS Newly Established Company. DATA/ FILMS 2626 Temple St., Los Angeles, Calif. 90026 Phone: (213) Dunkirk 5-3911 Date of Organization: 1960 Charles (Cap) Palmer, Executive Producer David Bowen. Quality Control lona Harrison, Manager Services: Sales company for release-prints of Parthenon Pictures. Production company 8mm "Data/Films" for instruction, skill, training, and sale aids. Facilities: Operates as an affiliate of Parthenon Pictures, Holly- wood. (See listing of Parthenon Pictures — Holly- wood) JERRY FAIRBANKS PRODUCTIONS OF CALIFORNIA 826 North Cole Avenue. Hollywood, Calif. 90028 Phone: (213) 462-1101 Date of Organization: 1929 Branches: Washington. D.C. 22024; 1245 Fourth Street. S W. Phone: (202) 554- 4823. Col. Richard F. Fender (ret.). Rep- resentative Jerry Fairbanks, President Leo S. Rosencrans. Creative Director Services: Sponsored films for business/indus- try, colleges, universities, government; edu- cation films for classroom instruction; fea- ture motion pictures for theatrical release; film and tape shows for television. Facilities: Full studio facilities; sound stage; 16-35 camera units including Multi-Cam process; 16mm. 35mm and magnetic sound recording and re-recording; editing; opticals; blue screen, film and music libraries; animation, and music staffs RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Thunder Stealers ' (U.S. Navy); "We Learn to Read", "Amaluk CALIFORNIA A Sivalu" (Producer); "Microwave Antenna" (U.S. Navy); "Brink of Disaster" (Education Program); "Security is . . ." (U.S. Navy): "Land of the Sea (TV Version)" (Alcoa). DIMENSION FILMS 733 N. La Brea Ave., North Hollywood. Calif. 90038 Phone: (213) 937-3506 Dale o( Organization: 1962 Gary Goldsmith, President Edward Schuman, Vice-President Services: Writing and production of docu- mentary and educational films. Facilities: Offices and editing rooms. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Ivan and His Father", "Can a Parent Be Human ', "Wait Until Your Father Gets Home". "I Owe You Nothing". "Mom, Why Wont You Listen?". FILM COMMUNICATORS 5451 Laurel Canyon Blvd., North Holly- wood, Calif. 91607 Phone: (213) 766-3747 Ray Jewell, President Jack Meakin. Supervisor of Production Mrs. Addie Stober, Ofuce Mgr. Exec. Sec. John Shouse. Sup. Editor Richard Anderson, Treasurer Services: Complete film production services on all types of non-theatrical motion pictures, slide films, filmstnps and TV commercials; separate production services: — editing, up- dating existing films, music and sound ef- fects scoring and maintaining client film libraries. Separate division (or sales and rental distribution of educational and train- ing films. Facilities: Complete modern of- fices— client conference room equipped with Siemans 16mm interlock projector — shipping department — storage facilities — 4 completely equipped editing rooms including 3-16mm moviolas — complete photographic equipment including NPR Eclair sync camera, 3 addi- tional cameras, Mole-Richardson Quartz in- door-outdoor lighting equipment adequate for 60' X 100' area — Nagra recorder with related sound equipment. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Split Second Safety" (The Rucker Co.): "Another Man's Family", "Have A Wonderful Evening" (National Fire Protec- tion Assoc): "Yankee Sails The Baltic" (Capt Irving Johnson): "Fire In My Kitchen" (Na- tional Fire Prot. Assoc): "A Safer Way Down" (U.S. Forgecraft Corp.); "What A Way To Build A Railroad" (Southern Pacific): "It's Time To Light The Fire" (National Fire Prot. Assoc); "F-IU Aerial Refueling" (U.S. Air Force): "Mine Countermeasures-Equipment", "Mine Countermeasures-Planning" (U.S. Navy): "In A Fire-Seconds Count" (National Fire Prot. Assoc): "California Fire Disaster 1970' (Fire Dept. Instructors Conf.). Slidefilms: "Prin- ciples of Ventilation In Fire Fighting". "Prin- ciples of Salvage & Overhaul In Fire Fight- ing" (Fire Dept. Training Assoc); "Why Hos- pital Costs Are So High" (California Hos- pital Association) TV Commercials: "Big River" (Perm-Phillips Land Corp. -Neil-Elliott); "The Cluttered House". "No Escape" (Na- tional Fire Prot. Assoc). FILMFAIR COMMUNICATIONS 10900 Ventura Blvd., Studio City, Calif, 91604 Phone: (213) 877-3191 Gus Jekel. President Ben Norman. Evec. Producer, Director Edu- cational Services Services: Live action and animation films, for education and industrial accounts. Fa- cilities: Two stages, complete editing rooms, animation cameras RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Protein, Bio-Energetics" (John Wiley Co.): "Infections of Middle Ear" (P.R.I.): "The Arctic Night" (Westinghouse); "Last of the Mustangs" (Philip Morris Co.). FINE ARTS FILMS. INC. 11632 Ventura Blvd.. Studio City. CA 91604 Phone: (213) 980-3034 Date of Organization: 1958 John Wilson. President Stevens Click. Treas. Burr Fredricks, Sec. Burr Fredricks. Sec. Services: Fine Art approach to films, art. live strips, animation. Facilities: Film studio, three stages, low budget animation camera. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Black Dimensions in Amer- ican An " (Carnation); "Hickory Dickory Dock" (Ruth White); "Big Yellow Taxi" (Warner Bros): "Reaching" (Christian Science Church). i>lovember/ December, 1971 101 FLAGG FILMS, INC. 6345 Founl«in Ave, Hollywood, Calif. 90028 Phone: 1213) 4620902 D.itr ot 0't''rl States Informati.in Agency) Sildclllms: (4) (Hamms Brewery). HARRIS-TUCHMAN PRODUCTIONS, INC. 751 N. Highland Avenue, Hollywood, Calif. Phone: (213) 936-7189 D.itp ot Organisation: 1950 Ralph G. Tuchman, President Fran Harris, Vice President /Creative Direc- tor Services: Creative writing, planning, for mo- tion picture production and/or sound film- strips for sales, training, public relations, sales talks on film, sales meetings. Live ac- tion and animation Facilities: Staff -.vriters and artists; fully equipped sta^e; all editing facilities for 35mm and 16mm; animation department, protection; music library RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Up To-The-Minule". "Maiden Voy.igc" (Star Kisl Foods, Inc ) Slidefilms: "The BriRht Light" (Star Kist Foods. Inc): "Your Partnership With Power: Part I — How Electricity Works'-; Part II— Electrical Safety in General Care", Part III — Electrical Safety in Special Care (Proprietary). "Space & You" (Buckeye Realty A Management. Inc ). JOHN J. HENNESSY MOTION PICTURES 900 Palm Ave., South Pasadena, California 91030 Phone: AC(213) 682-2353 John J. Hennessy, Pres./Exec. Producer Harold H. Marquis, Vice-Pres/Manager Edu- cation Films J. E. R. McDougall, Vice-Pres/ProducerDi- rector William Heffner, Production Manager Barry O. Gordon. Technical Consultant Priscilla B. Jones. Administrative Assistant Services: Producers of industrial, documen- tary, sales promotion, public relations, train- ing, educational motion pictures; TV com- mercials and programs; sound slidefilms: sales and promotion of educational films. Facilities: Creative department; camera, sound, lighting, editing, projection equipment. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Weather to Fly" (Federal Aviation Administration), "The Way I Do It Get Ready to Win". "The Skill to Win", "The Will to Win" (Montgomery Ward and Com- pany, Inc.): "The Music of Sound" (Piano Technicians Guild). "Soul and Bread" (Edu- cational Division); "Fahrenheit 3300" "Span- ish Version, (Kaiser): "Rotocast". "Kiln Lift- ers", "Open Hearth" French versions, (Kaiser). HOLLYWOOD ANIMATORS 7401 Sunset Blvd., Hollywood, Calif. 90046 Phone: (213) 876-1190 Date ol Organization: 1955 William F. Selleck, Owner and Executive Producer Jean M. Selleck, Owner and Associate Pro- ducer Services: Complete production facilities, ani- mation and live action, 16mm, 8mm motion pictures and TV commercials; 35mm and 16mm sound slidefilms. Advanced capabili- ties in programmed training. Facilities: Com- plete motion picture and still photographic, lighted and editing equipment; special effect rig, miniature revolving stage. RECENT PRODUCTIONS AND SPONSORS Motion Picture: "Handling Chlorates Safely" (Kerr McGee Chemical Corp) Slidefllms- "The Challenge" (Pacific Medical Center); "Dental Procedures' (University of the Pa- cific); "Laboratory Procedures" (Nobiliuni Products. Inc ) TV Commercials: "Fun Cruise" (Catalina Terminals, Inc Agency: C D. Fried- man Adv.); "See Yourself?" (Dr. R. M Layne Optometrist/Agency: Paul S. B.nim). TOM HOTCHKISS PRODUCTIONS P.O. Box 4102, San Fernando. Calif. 91342 Phone: (213) 367-1132 Dale of Organization: 1953 Leiand C. Fowler. Vice President Tom Hotchkiss, Producer, Writer, Director Coral Baker. Asso, -Producer Services: Complete 16mm production: Facili- ties: Mobile unit, domestic and overseas, (omiilete production facilities. RECCNT PRODUCTIONS AND SPONSORS Motion Pictures: "Build A Better Box" (Gen fral Nailing Machine Corp.); "Accidental Man" (Environment Protection Agency)- "About 20.000 Days" (Certified Grocers of Calif ); "Here's How" (J. T. Posey Company); "Comrade-ln-Arms" (Conservative Baptist Missions). STACY KEACH PRODUCTIONS 12240 Ventura Boulevard. Studio City Calif 91604 Phone: (213) 762-0966 — 877-0472 Date of OrHani/.ition 1948 Stacy Keach. President Mary Keach, Vice President Andrew Davis, Exec Sec, Frankie Newton, Asst, Joyce Bowers. Asst Services: Motion picture, stage, filmstrip. radio, and television productions for Indus- try and education. FacillliM: Production na (or any size production. RECENT PRODUCTIONS AND SPONSOK Motion Pictures: -Because of the Numb«r i Us" lUnion Oil); 'Semi Submersible Bars (Santa Fe International); "Carnation mH (Carnation Co): "Kaltype" iKallman rI search). Multi-Media: "Squirt Annual Sho« (Squirt Co.). J. K. LESSER PRODUCTIONS 5319 Hollywood Boulevard, Hollywi Calif. 90027 Phone: (215) 466-8149 Date ot OrKanization 1961 Josef K, Lesser, President Jack B Glasner, Associate Producer Jo Ann Hays, Associate Producer Services: Creator and producers of uniqt sound and slide programs for the buildli and real estate incfustries and manufacture Facilities: Complete sound/slide product capability including writing. 35mm si. photography, sound recording and col slide library of over 40,000 subiects. RECENT PRODUCTIONS AND SPONSO Slidefilms: "Land For Living. Working & Ri reation'- (Avco Community Developers)- ""1. Databosser 500' (Dashew Business M chines): "Imaginative Selling" (Paper Pi ucis. Inc.): "Rancho California" (A Kai.— Aetna Development); "Doing Right" (TM Bekins Company); "Hydril Blowout PreventerT (The Hydril Company) GENE LESTER PRODUCTIOhfS 12642 Ventura Blvd., Studio City, Callfonill 91604 ■ Phone: (213) 769-6160 Date of Incorporation; 1946 Gene Lester: Producer/Director Burt Wenland. Associate Producer Ray Tamargo. Chief Cameraman Services: Complete production from scrip to final release prints Facilities: Small sta and still gallery — 35mm Arri and 35n magn. sound — 2 16mm Auricons with filn_ magnetic and 12-120 zooms, Siemens doubtf system synch, protector — 16mm Moviolas— (I 3 16mm portable recorders w/power suppl- ' ^complete mobile unit in Sta. wgn. 3 Bif 70DR-S — 2 Eyemos. i LOU LILLY— FILMS/WEST. INC. 518 North La Cienega Blvd., Los Angeles Calif. 90048 Phone: 659-0024 Date of Organization: 1952 Lou Lilly. Executive Producer Jack Perrin. Comptroller Roy Deets, Production Carol Slavis. Casting Services: Educational Films — TV Commercial^ and programs for television. Facilities: 0?, fices, cutting rooms, camera equipment 'I RECENT PRODUCTIONS AND SPONSORS f Motion Pictures: "Be Smart. Don't Start" ""Children of Paris"'. "Drugs — Use or Abuse" LYCEUM PRODUCTIONS P.O. Box 1226. Laguna Beach, CA 92652 Phone: (714) 494-6253 Dale ol Organization: 1968 Mark Pines, President Larry Harmon: Secretary Services: Produce 35mm sound filmslrips foi use in libraries and schools. Facilities: Al facilities for 35mm fs production, RECENT PRODUCTIONS AND SPONSORS Slidefilms: "Haiku: The Mood of Earth'" "Petroglyphs: Ancient Art of The Motave" "The Wild Young Desert", ""The Little Circle"'' ""Sea, Sand A Shore". CALLY CURTIS COMPANY 1111 North Las Palmas Avenue, Hollywood Calif. 90038 Phone: (213) 467-1101 Date ol Organization: 1965 Cally Curtis, President j Milton Robinson. Production Mgr. ' Tom McHugh. Director of Photography ' Connie Davis. Treasurer Services: Industrial, education, training, s.ife? film. TV commercials. Facilities: Resi '■>'- script writing, editing, casting . . . (v lion, insert stage. HECENT PRODUCTIONS AND SPON »• Motion Pictures: "The Quiet War" lUmw of Chicat:o); "'A Day in the Life of I ,• ■ (Champion Valley Farms); "Through '■' Eyes" (University of Chicago): "The VV- Alive A Well " (Pacific Indoor Adv >; -D..!. Today " (Audit Bureau of Circulations) PARTHENON PICTURES 2625 Temple Street, Hollywood, Calif. 900(6 Phone: (213) DU 5-3911 Date ol Org.ini.-.ilion: 1954 Charles (Cap) Palmer. Executive Producar Oflvid Bowen, Producer-Director Audrey Knc/enski. Executive Asst, , Services: Films for business and education: TV documentaries VIDICOM 8 Division mar-. I kots "Private Eye " mini pro/eclor. makot f short films for 8mm release. Facilities: Soun(|(| I 102 BUSINESS SCREE^ litage with offices, craft rooms, and projec- ion ttieater adjoining. Full professional equip- -nent in camera, sound, lighting, editorial and orojection; 35 mm and 8mm. Access to all Hollywood resources. DECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Precinct Worker Training" Nat I Asso Mfrs ); "The Superulsor and -qual Employment Opportunity" (US. Civil Service Commn): "What's It All About. Har- -y?" (Bell System Version): "We Gotta Save loe's Bar & Grill" (Script only): "Tumbling — Primary Skills" (BFACBS); (8mm "packages" or Private Eye: See VlDICOM-8 listing). PLAYHOUSE PICTURES 1401 N. LaBrea Ave., Hollywood, Calif. 90028 Phone (213) 851-2112 Date ot Organization: 1952 Adrian Woolerv. President Mary Matthews, Secretary/Treasurer Ted Woolery, Producer Jim Pabian, Director Services: Production of live action and ani- mated industrial, educational and entertain- ■nent films and TV Commercials. Facilities: Complete creative and production staff for l6/35mm color and B&W films story through elease point. i^ECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Recruiting Series" (U.S. ^avy): "Doctor" (Carnation): "Roll Out" (Ford Motor): "Sugar Duds" (Holloway Candy): Pick a Spot" (Remington Rand). PRICE FILMAKERS. INC. 3491 Cahuenga Blvd., Hollywood, Calif. 90068 Phone: (213) 851-3777 Date of Organization: 1965 Gerald Price, President I Christine Kevin. Advertising & Research ' Director Services: Award winning industrial and edu- ational film production and distribution. Specialist in ear protection/noise pollution 'ilms. Facilities: Full production and distribu- tion facilities. 1?ECENT PRODUCTIONS AND SPONSORS Motion Picture: "Hear-lt Takes Two". (Inde- .jendent Production). ! PURPOSE FILM CENTER 2625 Temple Street, Los Angeles, Calif. 90026 , Phone: (213) 385-3913 Date of Organization: 1968 Charles Palmer, Executive Producer Audrey Kaczenski. Promotion Mgr. ,*ervices: Remaking and adapting sponsored 'ilms for print sale and rental, specializing in lusiness subjects and youth sports. |See complete listing under Parthenon Pic- I RIVIERA PRODUCTIONS 6610 Selma Avenue. Hollywood, Calif. 90028 Phone: (213) 462-8585 , Date of Organization: 1953 Branch Offices: Ohio: 3303 Rumson Rd . Cleveland Phone: (216) RE 1-6076. Pat 1 Rancati, Eastern Representative. Wiscon- !sin: 340 Westmoor. Brookfield (Milwau- kee). Phone: (414) SU 2-8815. Robert , Zens, Midwest Representative. I F. W, Zens, Executive Producer i Leif Rise, Associate Producer , Cliff Bertrand. Associate Manager >ervices: Complete motion picture produc- tion from script to final prints for indus- ,rial. educational, public relations, advertis- ng, sales, medical, religious, technical, theat- jical motion pictures: TV programs and 'pots. Facilities: Executive office: studios: diting rooms: projection room: sound re- ording and mixing. Location equipment, mu- ical and sound effects library. lECENT PRODUCTIONS AND SPONSORS 4otfon Pictures: "Europe on Four Wheels a )ay" (Renault. Inc.): "Tigers in the Sky" ,Sky Tigers, Inc.): "Long Legs, Trailer" (Man. ;0n Distr. Co.): "Reflections Trailer" (Man- on DIstr. Co.). ROCKET PICTURES, INC. 1150 W. Olive Ave., Burbank, Calif. 91506 Phone: (213) 849-6078 , Date of Incorporation: 1943 I Dick Westen. President t John Russo. Exec. Vice President, Sales Don Bartelli. Vice-President. Production services: Creators and producers of ready- liade and custom made communications for justness and industry, advanced and adult .ducation. Areas include recruiting, training, .elling, public relations. Media utilized: film- trips, records, tapes, motion picture, man- \ als. booklets, charts — from idea thru com- I'letion. Facilities: Own building with shoot- PR stage, art, writing, camera, editing, and I istribution facilities under one roof. ;ECENT PRODUCTIONS AND SPONSORS ,>lld*fllms: "How Much Does If Cost" (DuBois I iJovember Der.pmher 1971 Chemicals): "What Will Du Gu Do?" (DuBois Chemicals): "Now To Sell Real Estate Suc- cessfully" (Better Selling Bureau). F. K. ROCKETT PRODUCTIONS, INC. 5451 Laurel Canyon Blvd., North Holly- wood, Calif. 91607 Ptione: (213) 985-1090 Date of Organization: 1924 Thomas H Cole, President Dixon Q. Dern, Secretary & Treas. Jay Loughrin. Executive Producer A. P Price, Sales Mgr. Dorothy Green. Op. Mgr. Services: Motion picture and filmstrip pro duction services from scripts to answer prints. Live action & animated TV commer- cials. Specializing in public service, sales and training, and educational films for in- dustry and government. Facilities: Equipped for all phases of film production. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Mexico Today. "Iberia At The Time Of Conquest". "Mexican American War". "1910 Revolution". "Heroic Mexico" (Community Colleges). JACK ROURKE PRODUCTIONS 3805 W. Magnolia. Burbank, Calif. 91505 Phone: (213) 845-3709, 849-4911 Date of Organization: 1946 Jack Rourke. President Bill Hagens, Vice President Merle Kinney, Production Manager Henry Edwards, Publicity & Promotion Services: Complete or partial service for 16 and 35mm audio-visual productions: idea development, planning to completion: documentaries, TV commercials, TV "spe- cials", etc Facilities: Equipped for writing photography, editing, music scoring, sound recording & dubbing: 16 and 35mm screen ing rooms and sound stage. RECENT PRODUCTIONS AND SPONSORS Video Tape: "Sportsmen's World Awards" (City of Hope): "Council Debate ' (Participat- ing). Live: "Stop Arthritis Telethon" (Arthritis Foundation): "How Do You Vote Specials " (Participating). Motion Picture: "Celebrity Party" (Participating). ROBERT SANDE PRODUCTIONS, INC. 3493 Cahuenga West. Hollywood, CA 90068 Phone: (213) 851-4224; (213) 656-4814 Date of Organization: 1958 Robert L. Sande. President. Executive Producer Katherine Sande. Vice Pres . Secretary Services: Creators, producers of films for business, advertisers, education, entertain- ment. Second unit services for Eastern Prod Facilities: Offices and cutting rooms, insert stage, animation, art and camera services. RECENT PRODUCTIONS AND SPONSORS "Kids, Parents and Pressures". "Self Esteem". "Responsibility" Educational films dist. by B.F.A. SUPER 8MM PRODUCTIONS 505 North Bush Street, Anaheim, California 92805 Phone: (714) 635-7975 Date of Organization: 1969 Dudley H. Hosea, Director of Photography Fred L Walterreit, Production Director Services: Production of sales, demonstration, and training motion pictures using Super 8mm format for original photograohy Pro duction services are directed toward custom- ers where budget is an important factor, and where the Super 8mm size can be used to advantage. Location photography in nlant and office. Facilities: Scripts. Super 8mm Beaulieu cameras, titles, editing and narra- tion. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Care and Responsihilitv of Pets" (National Cat Protection Society): "Garlic And Song ", "The Bulls At Pamplona " (self). SUTHERLAND LEARNING ASSOCIATES. INC. 8425 W. Third. Los Angeles, Calif. 90048 Phone: (213) 655-2822 Date of Incorporation: 1943 John E Sutherland. Chairman of the Board Dan E. Weisburd. President Jack Ferrucci, Alan P. Sloan. Vice Presi- dents Services: Complete production of live-action and animation films sound filmstrips. text materials from research and script develop- ment through release printing, multimedia systems. Industrial, documentary, public re- lations, sales promotion and educational films. Facilities: Complete 16mm and 35mm live action and animation production and editing equipment RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Elective Cardioversion" ""The Use of Injectable Valium" (Hoffmann- La Roche Inc.) Motion Picture, Slidefilm, tape. Manual packages: '"Excavation"" (Labor ersAGC Education and Training Fund): 'Bilingual Multimedia Learning System" (San Antonio Independent School District). CALIFORNIA • UNIVERSAL COMMERCIAL-INDUSTRIAL FILMS 100 Universal City Plaza, Universal City, Calif. 91608 Phone: (213) 985-4321 Date of Organization: 1968 Branch Office: Suite 100. 1411 N. Wood- ward Ave. Birmingham. Michigan 48011 313-645 2744 William N. Burch. President Nick Singer. Production Manager Adam Carroll. Post Production Manager Bruce Green, Producer-Director Charles Brandt, Mid-West Sales Manager Services: The production of 16 and 35mrn Industrial, Educational and Art Films, as well as the complete planning of sales meetings and conventions. Facilities: The facilities ot Universal City Studios. ,-„^.,o^oo RECENT PRODUCTIONS AND SPONSORS "Naval Academy One" (United States Naval Academy): "Silks. Sulkies. Speed" 'Un'ted States Trotting Assoc): "Museum Without Walls" (Universal-Educational & Visual Arts): •' '72 Chevrolet Introduction Film" (Chevrolet Div G M ); ""Profile of a Doolie"" (United States Naval Academy): ""A Matter Of Pride (Phillips Petroleum) Mulli-Media: ""Sales Pro- motion & Sales Meeting" (Phillips Petroleum). JOHN URIE & ASSOCIATES 5831 Sunset Blvd., Los Angeles, Calif. 90028. Phone: (213) 466-7701 Date of Organization: 1959 John Urie, President Richard Urie. Vice President Services: Creating and producing TV com- mercial, institutional and industrial tilms^ motion pictures, television tape a"^ fi m shows. Facilities: Production offices, editorial facilities 2 sound stages, animation depart- ment and print sales division. cDnwcoRc; PFCENT PRODUCTIONS AND SPONSORS TV Commercials: "Ice Caoades (Ice La- oades)- "Olympia"' (Bolsford. Ketchurn). "^Gelrgia Pacific"" 'McCann-Erickson): ■"Pac, ic Telephone" (B.B.D&O): "Standard Oil Calif. (B B D&O). GEORGE VAN VALKENBU(»G PROD.V.'^T'S^.f, 5060 Hood Drive, Woodland Hills, Calif. 91364 Phone: (213) 346-4472 George Van Valkenburg, Writer/Exec. Producer n j «, Marlene Calawav Associate Producer David Goldhor. Director of .P'lo'oS'^aPj'y .,,^ Services: 16mm film and videotaoe P;°au= tion for television and industrial ilm clients, specializing in Science— Technology Treat- men;! scriDtwriting or complete P^-d^JL''"" Briti=:h affiliate provides library and .search. USAF BOA Contractor Facilities: Eclair cord- less sync unit, complete editing facilities, KEM horizontal table coi-vMcno"; RECENT PRODUCTIONS AND SPONSIDRS Motion Pictures: "A Heatsh.eld fo^ *';=^««„ (NASA Ames Research Center): ,EI Camino in the 70s" (El Camino College): JBM C?,?:'^ outer Class" (National Television f^ews). To Keen Southern Cal forma Moving (Auto Cluo of^o.Cal): Scripts for all DC-IO Maintenance Training Films (McDonnel Douglas). VIDICOM-8 INFORMATION SERVICES 2625 Temple St., Los Angeles. California 90026 Phone: (213) 385-3912 Date of Organization 1969 Charles Palmer, In Charge Services: Development and marketing of ul- tra-small sound projectors: (Private Ev* ^nd Informer), Production of Super 8 Learning Packages (multiple cartridges): self-funded and custom production for sponsors. Fac • lies: Sound stage, titling stage. o'''"s. full equipment for sound recording and transfer, photography editing ccx-iMcnoQ RECENT PRODUCTIONS AND SPOriSORS Motion Pictures: "Diving— For Fun and Fame (Self): "Wearing Your Contact Lenses 'Scm "Action Baseball"' (Loop Version— Athletic Institute): '"Why Can"t Thev Hear? (Upiohn) •TV Commercial Testing Units" (Haug). (Plus market testing short films for private eye prospective users). VISUALS UNLIMITED (Doug George Assot^'^'"' ,_ 1137 N. Cole Avenue. Hollywood 90OJB Phone: (213) HO 2-2480 Dale of Organization: 1954 Herber J Huffman. President Ernestine E Huffman, Office Manager Bertil 1. Carlson. Vice President „.^,-- Stephan D. Marstaller, Repair and Service Services: Motion pictures; slidefilms, snoes. 103 salm and meeting pretenlalions: presenta- tlon equipment rentals and sales. Facilities: Slide & filmstnp duplicating; art: recording & tape duping LaBelle & DuKane sales & RECENT PRODUCTIONS AND SPONSORS Slldefllms: "World ol Pearls" (Ken Air Corp.); "Financial Paths to Wealtti" (California Prop erties). "Keys to Health ' (Public Education Publications) "Orthion 400" (Whiitaker Corp • M. B. Scott Adv.): "Movie Game" (Jolle Stevens Productions). JERRY WARNER & ASSOCIATES 861b Santa Monica Blvd., Los Angeles, Calif. 90069 Phone: (213) 6S5-4884 DJie of Organisation 19b2 Jeiry Warner, President/Exee. Prod.-Dlr. V. M. Warner. Vice President/Treasurer John C. Thiele. V.P. Production J. C. Wolti. MKtinK Dir. Ted Allen. Camera Dept. DouRlas Robertson. Editorial Dept. Services: Planning, writing and production of industrial and sponsored motion pictures; TV commercials: live staging (or industry, sales meetings, pageants, programs and government dims Facilities: Film, videotape sound stages, rehersal stages, studio staff planning and creative writing departments, firop department, casting service, camera, ightinR, location equipment, transportation, speciaF effects, recording scoring and dub- bing, laboratory, editorial services. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "One to One" (JWA); "Stand- ard Openings and Billboards". "Mechaniza- tion" (U.S. Postal Service); "Something Spe- cial" (U.S. Navy Nurses); "Wool Commemora- tive" (Wool Association): "New Concepts in Food Service" (Elsters Diu). Slidefilms: Security Pacific Bank. Frigidaire. WEXLER FILM PRODUCTIONS, INC. 1616 No. Curson Ave, Los Angeles, Calif. 90038 Phone: (213) HO 2-6671 Date of Incorporation: 1961 Sy Wexler, Owner-Producer, DirectorCam- eraman Helen R. Wexler. Office Manager Services: Education and medical-educational motion pictures. Specialized services of 16mm and 35mm production, color printing, anima- tlon and equipment design. Facilities: Office, art dept.. animation camera, editing, projec* tion room. 55' x 45' stage. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Families " (E. C. Brown Trust); "Hospital Cancer Program" (American College of Surgeons): "Happy Family Plan- ning" (Wyeth Laboratories); "What About Tomorrow" (NafI Dental Assn.); "Intra-Artic- ular Injection" (Upjohn Co.). OTHER SOUTHERN CALIFORNIA CITIES COPLEY PRODUCTIONS 7776 Ivanhoc Ave., LaJolla, Calif. 92037 Phone: (714) 454-0411 Date of Organization: 1956 Branch Film Libraries: 434 West Downer Place, Aurora, III. 60506. Phone: 312/ 892-9465, Mrs. Helen Hansen: 313 So. 6th St. Springfield. III. 62701, Phone: 217/5445711. John L. Satterlee; Suite 421 Land Title BIdg., 235 Broadway, San Diego, Calif. 92101. Phone: 714/234- 7111. Thomas Pike: c/o 1139 Waieli St, Honolulu, Hawaii 96819, Phone: 31-778, Jack Heintz; The Sacramento Union, 1910 Capitol Ave.. Sacramento. Cal. G, Howard Matson, Jr., Producer-Manager Frank L. Willey, Edit. Supr., Assistant Mgr. Jay D. Skidmore. Head Cameraman Bill Leavenworth, Sound Engineer Services: Production of industrial, documen- tary, sates promotion, public relations, train- ing, educational motion pictures and sound slidefilms. specializing in newspaper opera- tions. Facllltlet: Complete production facility includes 16mm camera equipment; 35mm slide camera; 16mm magnasync recording and re recording equipment; interlock pro|ec. tor; lighting equipment; fully equipped edit- ing room; shooting stage; film distribution and maintenance equipment KEPNER-TREGOE, INC. MEDIA SYSTEMS DIV. 4630 Campus Drive, Newport Beach, Calif. 92660 Phone: (714) 540-4752 Dale of Organi/ation: 1958 John S O'Brien. Mgr Clark Howat. Prog Div. Michael Bishop, Prud. Mgr William Kelsay. Head Writer Tamara J. Mann, Exec. Asst. Service*: Design and production of audio- visual marketing, training and informational programs for business, government and edu- cation. Complete script to screen service. Facllittca: Creative staff and all phases of a-v production available. RECENT PRODUCTIONS AND SPONSORS Slidenims: "The Money Machine " (Midas In- ternalionali; "The Huth Bender" (Huth Man- ufacturing Co ); "Plus Services", "People Helping People" (Methodist Hospital of So. Cal ); "Principles of Air Conditioning" (Toyota Motor Sales. USA. Inc.) (14 program series): "Handling International Mail" (US. Postal Service) (11 programs): "The Cessna Cita- tion" (Cessna Aircraft) (5 programs). SCOPE PRODUCTIONS. INC. 950 North Van Ness, Fresno, Calif. 93755 Phone: (209) 268-0251 Date of Organization: 1966 Robert Seeching, President Bryan Wilhile, Vice President P. McKim, Secretary/Treasurer Christine Wilhite, Film Sales Services: Complete motion picture tion service, including scripting, film, TV commercials, documentaries. TV series, multi-media design and production. Facilities: Film editing, motion picture pro- duction, offset printing, graphics Black and White still photo lab. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Macrame " (M. W. Phillips/ Scope); "Raku" (R. Trojan/Scope. Slidefilm: "Sales/Promo" (California Farmer Magazine). TV Commercial: Fresno Philharmonic. Multi- Media: "Graphics'" (Bread & Elecktra Rec- produc- Training ROGER TILTON FILMS, INC. 241 West "G" St.. San Diego, California 92101 Phone: (714) 233-6513 Date of Incorporation: 1954 Branch: 6640 Sunset Blvd.. Hollywood, Calif. 90028. Phone: (213) 467-3191. Roger Tilton, President Phillip R. Rosenberg, Production Supervi- sor Dale Stuckley, Photog. /Editor Doris Lins. Comptroller Services: Motion picture and filmstrip pro- duction. TV commercials: government and industrial films: live action and animation. Facilities: 60" x 60" sound stage, offices, editing rooms, theater (16/35mm), 16/35mm cameras. 100 K lighting, standing sets, full sweep eye, vehicles. OREGON GRAPHICS-WEST 1660 Willamette, Eugene, Ore. 97401 Phone: (503) 344-1625 Dale ol Organization: 1970 Dan Pelletier. Advertising Services Nada Zawodry. Commercial Artists John Lynch, Commercial Photographer Services: Commercial film and photo serv- ice, 16mm and filmstrip production, script- writing, recording, AB editing. Title art and title production. Facilities: Cincma-Beaulieii DS mobile system, still b&w or color photo facilities storyboard, layout, artwork, editing and cutting, mixing and recording. All sizes still equipment with all combinations of optics. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Madlll 052 Spar-Yarder" (Madill Ltd. & Western Equipment Co.); "Two for the Show" (Graphics-West). NORTHWESTERN INCORPORATED MOTION PICTURES * RECORDINGS Oil S.W. Hooker St., Portland, Ore. 97201 Phone: (503) 224-3456 Date of Organizalion: 1953 Robert M Lindahl. President Sheldon Goldstein, Vice-President, Exec. Producer Dan Biggs, Producer John Mincey Jr., Director of Photography Brian Ratty, Producer Charles Peters, Prod-Coord. Services: Sponsored films for Industry. TV commercials and programs, sound slide films, miilti media presentations with digital pro grammars, still photography, scripts, story- boards, animation, titling, scoring Facilities: 16mm and 35mm photography, stills, Oy nalens Image stabilizer system remote trucks, lighting, cutting rooms, animation stand and camera, music and effects library, 5 chan- nel interlock protection system. Recording 16mm or miiltl channel to 8 track. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: '"Recreation in the Pacific Noithwost " (Corps ol Engineers); "Great American Look (or 1971" (Georgia Pacific Corp.). Multi-Media: "The Remidlng Ma chine" (Northwestern Inc I Slldefllms: "Phone Tone". "Phone Power" (Amoncan Telephone & Telegraph Co.). VISUAL INTERPRETATION ASSISTANCE, IN 13865 NW Cornell Rd., Portland, Ore. 972 Phone: (503) 645-1169 D.tle of Org.ini/ation 1968 John P Healy, President Sinf Wildschut, Vice President Services: Still photography, motion pictut sound recording and multi-media present tions (all subjects). Facilities: Indoor daylile studios for still and cinema. 8-ti stereo sound studio, complete produi facilities for still, cinema (up to editing) multi-media. RECENT PRODUCTIONS AND SPON Motion Pictures: "Centralia closed c water system" (Pacific Power & Light Cann Erickson); "Jantzen holiday 1972" (Jat zen. Inc.); "Centralia land restoration"" (W Cann Erickson PP4L); "Porsche Audi ". "U Bank" (Cole & Weber): "United VintiM Heublein" (United Vintners): "Kids for Hin (Cole & Weber): "Oregon Food Buyers ' (Ro« Colatorti/Ore. State): "Spring/Summer 197! (Line introduction) (Jantzen, Inc.). Slidefili Sales Presentation (Pendleton Woolen Mill" MARVIN ALBERT/MOTION MEDIA FILM 1003 Lenora, Seattle, Wash. 98121 Phone: (206) MU 2-4442 Date of Organization: 1968 Marvin Albert. Writer/Producer/Director Services: Concept, research, writing, pi tion, directing, photography, editing, and consulting services (or motion pi< and television producers. Facilities: Edi studio, Eclair 16mm equipment. Nagra RECENT PRODUCTIONS AND SPONSOI Motion Pictures: "Train to the Interior" Alaska Railroad). TV Commercials: "Whi It At?'. "Generosity " (US Forest Se Other Sponsors: Pal Productions; Col Weber: Cinecrest. Inc.; Bozetl & Jacobs; Cann-Erickson; King Screen Producti NASA; Dinner A Klein; CETV. CAMERON FILM PRODUCTIONS COMPAM 222 Minor Avenue North, Seattle, Was ton 98109 Phone: (206) 623-4103 Date of Organization: 1955 Richard W. Cameron, President-Producer I L. H. Zwitgmeyer, Vice President, Dire Chief Editor Donald Egerstrom, Chiet Cameraman Buela Armstrong, Film Librarian Services: 16mm and 35mm sales, adverlisif public relations and training motion pictur shorts. All services (rom initial research (mat utilization- Facilities: 16mm and 35cr| cameras; 16mm and 35mm animation •! stop-motion camera, Magnasync and M pulse sync sound systems (or studio or cation. 2500 sq. (t. shooting stage; Studl screening room; 16mm and 35mm editil equipment; dubbing equipment with opttel and mag. playback; 16mm sync magnvl interlock equipment. I RECENT PRODUCTIONS AND SPONSO'I Motion Pictures: "Drivers Who Die" iDept. f Motor Vehicles-State of Washington): "Pacil Eight Football Highlights" (Humble Oil Refining Co); "Seattle Sonics Basketly] Highlights" (Seattle Sonics); "Simpson Ne reel 1971" (Simpson Timber Company), Commercials: "Drinking Driver Series" (C Motor Vehicles). COFFIN & COMPANY. INC 619 E. Pine St., SeaHle, Washington 981 Phone: (206) 325-5820 Date o( Organization: 1966 James L. Coffin. Grand Panjandrum Barbara Cofdn. Lord Privy Seal Larry G Nelson. Privy Councillor Bramord E. Landreth. Knight Commandai Marilyn M Martin. Charge D' A((airs Services: Animated and live action moti pictures and filmstrips: underwater phott raphy. ski footage, illustrations, animatl xeroxology, multi-media productions. 3'diiiH sional displays and laser projections. I duties: Complete animation capability. eluding 16mm Acme system animation sta with Acme camera. Computer calculated ca era moves. Live action capabilities. Compli editing facilities. Xerox produced animal) RECENT PRODUCTIONS AND SPONSO' Motion Pictures: "Gauss Bonnet 1>' (Carl B Allendoerter); "Equivalrni (Carl B Allendoerter); AT. AT Presi-i (AT AT ); "Rale Case" (Pacific N. Bell) Slidefilms: "Orientation Pt (AT AT): "PNB Slide Show'" (Pacd'. west Bell) Multl-Medls: Paradigm ( cific Noithwost Bell): Good (Jsagr (Pacific Noithwesi Bell): Telephonr salion TIapos (Pacific Northwest Mi Commercials: David Stern. Secure (^ Pacidc Northwest Bell, Farrells Ice Parlor Restaurant. set Miw» Nnr . it m% m 104 BUSINESS SCREA»». NORTHERN FILMS Box 98 — Main Office Station. Seattle. Wash. 98111 Ptione: (206) 282-6362 Date of Organisation: 1952 Louis R Huber. President Lydia M. Huber, Vice President Helen Bertram, Secretary Irvlces; Educational, promotional and pub- I relations motion pictures, 16mm color d B&W. Facilities: Bell & Howell, and East Ln motion picture cameras; Hasselblad. lllaiflex and Contax still cameras; wide as- jrtment of lenses: field-operations truck; hgnesync recorder, multi-channel sound Ktinp,; high fidelity tape recorders; music td sound-effects libraries- KING SCREEN PRODUCTIONS Division of King Broadcasting Company 320 Aurora Avenue. North Seattle, Wash. 98109 Phone; (206) MU 2-3SS5 Date of Organization: 1966 Bernard Roederer. General Manager Peter D'Amelio. Sales and Distribution Manager Dick Gilbert, Creative Manager Ron Rolla, Production Mgr. Paul Preuss, Supervisor, Independent Pro- I duction. Irvices: Complete motion picture production tilities, both 16mm and 35mm, in studio !d on location; educational, commercial, lustrial, entertainment and documentary bduction for television, promotional, or hatrical release. Facilities: Cameras (Eclair, (fiflex. Mitchell), sound recorders (Nagras land IV). sound mixers (MagnaTech, Estrcx, *;hannel 16/35). camera mounts, animation tnd, editing rooms (4 Moviolas), room Lo music libraries and 17-hour sound ef- tts library), and offices. {CENT PRODUCTIONS AND SPONSORS (ition Pictures:"The Family in the Purple iuse", "Crab Fisherman". "Me and My Inses". "Grandma Lives in Our House". the Day Grandpa Died". "Hey, Cab". "From 1> Face of the Earth'. "Magic House", vown. Decibel Down", "The Drowning Bay". Jrik Satie and the King of the Beans". "In- f-national System of Units". "Black Thumb", 'onch Shell". "Post Office', "Zoo". "The I rbor ". "220 Blues". "The Treasure — In- ^m Heritage". ". . . At Bullfrog Lake", tenrys Simple Machine", "Tondo — A Round iout Round". "The Tragedy of the Com- J>ns ", "Ships North to Prudhoe Bay", "Alone ia the Sea ", 'Spend, Spend". "Career yareness: The Alternative". "The Boy Who jw The Wind". HAWAII • I CINE'-PIC HAWAII ,1847 Pacific Heights Road, Honolulu. Ha- , waii 96813 iPhone: 5332677 [Date of Organization: 1947 .George Tahara. Producer (Lloyd Stone. Writer iTeri Tai, Sound 'Ti)>i George, Music Editor •"s: Complete 16mm production for pictures and TV. Facilities: Arriflex ■. BL. Auricon 600, Nagra Neopilotone. jiitrex, and Magna-sync magnetic recorders; Turer Optical; Magna-sync dubbers and *xers. Stock shots: music library; animation, ioducer Service. .CENT PRODUCTIONS AND SPONSORS .jtlon Pictures: "Community Library"' (State prary Services); "The Island of Maui" (Ford lalers); "The Mi.sion Houses" (Mission .juse Museum); "Pinepeeler" (FNIC Corp.). Commercials: Sony. Hamm, Bishop Trast, • " iwaiian Bank. Crown Corp. CANADA CANAWEST/MASTER FILMS LTD. 181517 Avenue S.W., Calgary 3. Alberta iPlione: (403) 245-2266 iDate of Organization: 1955 iDavid Mintz. President William Marsden. Vice-Pres-. Operations I Mgr. IRobert Willis. Vice-Pres., Film Director I Marc Le Poole, Cinematographer i-rvjces: Motion picture and sound film strips r industry, education and tourism, Televi- •" commercials, live-action and animated. ■-S to independent producers. Facilities: 1 Super 1200, Arriflex, Beaulieu. Bolex, ^r>ecial cameras; art and animation de- partment; editing and cutting rooms, full lighting; recording and dubbing. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Edmonton Klondike Days" (City of Edmonton); "Where Theres Water"' (Duck Unlimited-Canada); "Aladdins Land" (Gov't of Alberta); "Flight of Dreams"" (Ward- air); ""Raise More-For Less " (Cpn. Seed Grow- ers Ass"n.). Slidefilms: ""Lake Bonavista 1. Winter-2. Summer" (Keith Homes). TV Com- mercials: ""Keith Homes", "Calgary Stam- pede"" (Francis, Williams. Johnscn & Payne). LEW PARRY FILM PRODUCTIONS LTD. 1759 Capilano Road, North Vancouver, B.C. Phone: (604) 988-2755 Date of Orf'.dnizdtion: 1947 L. M. Parry. President-Producer E. H. Parry. Secretary-Treasurer R. J. G. Richards. Solicitor Services: Motion picture production, indus- trial, films, feature films, television program- ming, packaging. Facilities: Offices and stu- dio- RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "'Power and the People"" (B.C- Hydro & Power Authority): ""Miners with Green Thumbs"", ""The Vital Giant"". "'Futures in the Rock" (Mining Assn. of B.C.): "Giant Mascot " (Giant Mascot Mines Ltd.). WESTERN FILMS LIMITED 757 St. Mary's Road. Winnipeg 8. Manitoba. Canada Phone: (204) 253-0064 Date of organization: 1964 G. T. Henning, Pres E. F. Henning, Vice President G. T. Brazzell, Sec. Treas. C. K. Wong. Chief Cinematographer R. Sanders. Senior Editor E. Smith. Production Mgr. Services: 8mm, 16mm, 35mm Motion pix, TV films and TV commercials, live & animated. Facilities: Creative dept.. animation, sound recording & mixing studio. Rentals. RECENT PRODUCTIONS AND SPONSORS "TVCs for Kiel International. Manitoba TVC" (Gov. of Manitoba): ""Powerline"" (For Atomic Energy of Canada); '"Two Medical Films" (Winnipeg General Hospital). "'TV Pilot". AGINCOURT PRODUCTIONS LTD. 1550 McCowan Rd., Agincourt, Ont. Phone: (416) 291-9111 Date of Organization: 1969 John F. Bassett. President H. Sherman, Production Chief Mrs. C. Taylor. Story Editor Services: Complete production services. Fa- cilities: Complete crews, scripting, direction and production, scrfens facilities. RtCENT PRODUCTIONS AND SPONSORS Motion Pictures: "Face-Off". ""Rowdy Man"". CHETWYND FILMS, LTD. 10 BanlRan Drive. Toronto 17, Ontario Phone: (416) 421-8820 Date of Incorporation: Ontario — 1950 Brl'ish Columbia — 1960 Bran- h: Chetwynd Films. Ltd., 1164 Mel- vil.e St., Vancouver 5. B.C. Phone: Code 604; MU 50027. A. P. Gard. ner. Mgr. Arthur Chetwynd. President & Gen Mgr. Gerald S. Kedey. Vice Pres. Production & Finance Marjory Chetwynd. Vice-President & Secretary-Treasurer Robin Chetwynd. Mgr. Sales & Production Services: 35/16/8mm motion picture pro- duction, color and b&w. for education. sDort. travel, industry, advertising, public relations, television, including research, writing, pho- tography, editing, titling, printing, set design and artwork. Slidefilms and filmstrlps. Full complement microphones; voice recording studio; small sound stage; sound cutting; music & effects library. RECENT PRODUCTIONS AND SPONSORS Motion Pictures: ""Grey Cup "70" (Labatt Breweries of Canada Limited); '"Canada We Love You"" (General Motors of Canada Lim- ited); "Stanley Cup '71" (National Hockey League Services Inc.); "Jean Bellveau" (Jean Bellveau Inc.); "Help Is . . . Roadside First Aid"" (Department of National Health & Wel- fare); ""lt"s Only Money'" (Canadian Life In- surance Association). JACK CHISHOLM FILM PRODUCTIONS LIMITED Ste. 102-4 New Street. Toronto 5, Ontario Phone: (416) 925-2281 Date of Organization: 1956 J. J. Chisholm, B S.A . President M. dl TursI, MA.. Secretary-Treasurer M. Baker. Librarian J. Davey. C.A . Director Services: Industrial, educational motion pic- tures, extensive stock shot library. Two rnil- lion feet of 16mm original color — Five million feet feature Facilities: Complete editing facili- ties— location camera — sound equlpment- RECENT PRODUCTIONS AND SPONSORS ""Go North " (Ontario Department of Lands & CANADA Forest); "Again the Voyageur" (The Ontario Educational Communications Authority); "Ca- noe Country" (Ontario Department of Lands & Forests); ""Cobalt 1905" (Department of Mines); "Clinton " (Conwest Exploration Com- pany). CRAWLEY FILMS LIMITED 19 Fairmont Avenue, Ottawa, 3, Oirtario- Phone: (613) 728-3513 Date of Organization: 1939 Branch Offices: 93 Yorkville Avenue. Tor onto. Phone: (416) 929-3337; Mrs. O. J Reynolds. Mgr: 1260 University Avenue, Montreal 2. Que.. Phone: (514) 861-9449. Henry Strub, Mgr, Associated Laboratory Company: Graphic Films Limited. 19 Fairmont Ave.. Ottawa 3. Ont. Phone: (613) 728-3513. F. R. Crawley, C. A., President Graeme Fraser, Vice President . Thomas Glynn, Vice President Special Projects „ J . William O'Farrell. Director of Production Paul Harris, Creative Director Services: Motion pictures and slidefilms tor Canadian and United States industry, govern- ment education and television; plus record- ing editing, animation and extensive labora- tory services for producers, independent cameramen, 10 Provincial governments and other organizations from coast to coast. Fa- cilities: 42,000 sq. It. studio buildings. 40^ acre studio lot, two sound stages and two recording studios. 21 cameras: Mitchells. Maurers. Bell & Howells. Arriflexes. Cinc- Specials and Newman Sinclair; blimps, doi- lies 375 000 watts of lighting equipment with generator and transformer station; RCA 35mm and Maurer 16mm Optical recordings; 1 !-;■ channel and 1 6channel re-recording thea- tres: StancilHoffman 35/ 16mm magnetic recording; Magna Tech 3 track pick-up. and StancilHoffman 35/16/ 17.5mm mag. 'e^O'd- ine- Nagra/Ampex/Rangertone and bteiia- vox '/."" recorders; all Zenon 16/35 projection facilities: animation department with Sa"V man stands; engineering development facili- ties: 35/ 16mm laboratory: casting files; mu- sic library; trucks and trailers, electronic service dept.. and stock shot library. RECENT PRODUCTIONS AND SPONSORS "Multiplicity" (Canadian Pacific); "Chance to Change" (Bulkley Valley Forest Industries). "Somebody Here" (Industrial Development Bank); ""The Hydrographer", (Dept of Energy, Mines 8. Resources): "New Fof«'% J"'',, °'° , (Council of Forest Industries of B.C.): What Kind of World Do you Want" (Canadian Coun- cil of Presslonal Engineers); ""Power frorn I abrador"" (Churchill Falls Corporation); "•Exports— Who Needs Exports"" (Canadian Export Association); ""The Essence of ^Life (Canadian Red Cross Society): Canada at 8-30"" (Volkswagen Canada Ltd.): Highland Valley" (Rio Algom); "Great Danish frorri Denmark"" (Robin Hood Multifoods Ltd.) "Somebody Here" (Industrial Development Bank); "Slips & Falls— Striking Against Ob- jects"" (Industrial Accident Prevention Asso- ciation). ROBERT J. MEYER PRODUCTIONS 32 Tweedsmuir Ave., Dundas. Ontario Phone: (416) 628-8314 Date of Organization: 1958 Robert J Meyer, Producer, Writer. Editor Services: Motion pictures '<"• '"dust ry and commerce, government Multi-Media biide shows, fllmscriots Facilfties: Creative depart- ment; studio, titles; 16mm production equip- ment; sound recording. --/-.McnDC RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "The Systems Approach to Building Design " (The Steel Co of Canada) •"20th Anniversary Niagara Grape «. »)""f Festival" (Niagara Festival); "This is West- ern" (The University of Western Ontario). Multi-Media: "Poverty Is" (The United Church of Canada. MOTION PICTURE CENTRE LIMITED 10 Banigan Drive, Toronto, Ontario Phone: (416) 421-8820 Date of Incorporation: 1953 G. S. Kedey, President Norah Kedey. Secretary/Treasurer Services: Motion pictures and slidefilms tor TV Industry, sales promotion, staff training, religious travelogues and public relations use Facilities: Arriflex cameras, Magnasync and Ampex recording equipment, editing, writing, screening facilities. oo/-.KicnDc RECENT PRODUCTIONS AND SPONSORS Motion Pictures: "Concerning Studded Tires (Dept of Transportation & Communication). "People People " (Ontario Public Services Commission): "Tanker" (Imperial Oi LtdO: "Hinterland Who's Who" (National Film Board of Canada); "Littertrap (Dept. of Transportation & Communication). 'ovember' December, 1971 105 THE MAKING OF THE BRIDGE AT LATITUDE ZERO Inix)nisi\! The very word h;is a far off rinj; lo it. However, in this era of the jets and super jjts. the Nasi oceanic distances continue to shrink bringing exotic, remote places ever closer. Lying at the underbelly of the vast continent of Asia is the Indonesian archipelago of some three thousand islands stretched out in a chain three thousand miles long. And l>ing across the Hquator like a bridge between con- tinents is the island of Java, the focus of Indonesian life — both spiritual and political. One of the most dramatic Imks be- tween "TTie Spice Islands" — as the Re- public of Indonesia was once known — and the modern world is. of course. its airline — Garuda Indonesian Air- ways. With a fleet of modern DC'-8's and DC-9s built by the McDonnell Douglas Corporation at Long Beach. California, this relatively new airline is bringing people from all corners of the earth to the Repiihlie ol Indonesia for business and tourism To document the fantastic growth of this multi-island republic and its intrinsic beauty, Garuda Indonesian Airways, through its representatives at Long Beach. California, requested the cooperation of the McDonnell Doug- las Audio-Visual Center. Ii>cated in .Santa Monica. California, in the mak- ing of a film that would reflect the image of present day Indonesia. So it was that this writer, who would direct the film, together with cameraman Walt Tufts arrived at Ke- mayoran Airport in Djakarta- capital city of I ndonesia --with cameras. lights and sound recording equipment to begin prtKluction of a half-hour film thait vsould ultimateiv lake us around the world It was the I'ourth ul July a lime for celebrations back in the United Slates — hut for the crew it was just another day of planned photography. Before sunrise two minibuses loaded with equipment, a crew now numbering six - including four Indo- nesian technicians provided by Ga- ruda— and Sylvie Suradji, who was to become the "star" of our film, drove out of Djakarta into the Javanese countryside. Sylvie Suradji — young, photograph- able from an\' angle, demure and retiring in the manner of most Indo- nesian girls of twenty — was the key- stone of our film, "The Bridge at Latitude Zero." Sylvie. actually a stewardess trainee, was selected from a number of stu- dents at Garuda"s training center in Djakarta to symbolize the new Indo- nesia. Sensing that through Sylvie we could tell the story of Garuda's efforts to become one of the major airlines of the world during Indonesia's strides forward as an emerging republic, she was selected to become the center- piece of the film. And a wise choice it was, for it became apparent as shoot- ing progressed that despite the fact that Sylvie had never "acted" prior to this time nor had any knowledge of film making, she was turning in a re- markable performance. At first we had thought directing Sylvie might be difficult due to our limited knowledge of "Bahasa" — the official language of Indonesia — and her sparse English vocabulary. But as scene after scene went into the can — some of which required real acting on her part (including tears and unre- strained joy) all our worries disap- peared. She was a trouper, sharing the discomforts of earh calls, long days and difficult liKations. asking only after a take if it had been "baik" - goting in and .iround Djakarta now canned and shipped to Santa Monica for process^ ing, we moved on lo new locations Flying out of the capital city in a [K"-9 the crew. Sylvie and Alidin Doena. Director of Marketini; for da- /)ii/i/i /. Iliiii\ i\ I'i'iiliii 1 1 ,' Dim :i>f . I ihii ,ind lilist\iiin (iiuniiiiliiwed Syhic into Hindu temples, lopping the hotel arcades and dining ivestern style" in the Bali Beach's ajah Room — a restaurant of magnif- ent proportions. There we were able to capture on Im both ends of the cultural ethic in ali. At one end was the staging and Iming of the traditional Balinese ance of welcome — the "Pendet" ance — while later that night, working ) lip-sync playback, a trio of singers I the hard "rock" tradition belted out 3ngs of the times to enthusiastic au- iences. Bali, the magic island had again orked its spell on us but we were rought back to reality by having to ;pack all the equipment and board a iaruda DC-8 at one-thirty in the lorning for the long haul to Sydney, ustralia — next location on the itin- ■ary. Sydney at that time of year — July -was enjoying its winter. Tlie average [juiperature of 40 degrees fahrenheit I'as a far cry from the furnace-like .•mperatures of Bali and Sylvie. never aving experienced the cold, simply livered and got on with the job. Then, two days later we were de- ositcd in Singapore which turned out 1 be hotter even than was Bali. By lis time the director and cameraman crc fading just a bit but Sylvie smiled cr incomparable smile and — got on ^ith the job. I The famous "Tiger Balm Gardens" l-a sort of Oriental Knott's Berr\ farm — was the locale for a number if scenes as were numerous other lo- lations in the city during our two day *:ay. A telephone ringing insistently in the hour before dawn in Singapore signals another early morning depar- ture. Again. Halliburton ca.ses. cast and crew board a Garuda lX'-9 — this time for a three hour flight back into In- donesia to an island lying to the north of Java. Sumatra, the "Young Giant" nearly four times the size of Java, is the fifth laru'csl island in the world. Sylvie SuradjI in typical Balinese dress. We would touch down at Medan, a seventy year old city on the Delhi River. Because our next destination was some hundred miles overland our usual complement of equipment, bag- gage and crew — now augmented with the addition of another half-dozen P.R. types, government officials and local Garuda representatives — were loaded into a caravan consisting of four ancient taxis and a wheezing land rover for the trip inland to one of the most beautiful places on this earth. Lake Toba, formed by the cata- clysmic explosion of a volcano some 375 thousand years ago, lies like a PENNSYLVANIA'S MAJOR PRODUCTION COMPANY Motion picture and videotape productions for INDUSTRY— EDUCATION— TELEVISION H. G. PETERS & CO., INC./525 Mildred Ave./Primo$, Pa. 19018 (215) 626-6500 (18 min. from downtown Phila.) jewel embedded in the mountains of Northern Sumatra. Its quiet beauty, devt)id of all but the most meager commercial trappings, is a film maker's paradise. Scouting locations in an open boat we explored cliffs and coves where white faces are seldom seen. In point of fact, as our boat neared one prom- ising location, the "Toba People" we had seen watching us earlier disap- peared into the tangle of foliage at thL- water's edge. When we questioned our boat's helmsman he explained that these shy people — only fifty years re- moved from cannibalism — were wary of the "Magic " of alien visitors. Nonetheless, we were able the next day to capture on film some of the most interesting footage exposed thus far on our odyssey using Sylvie in Sumatranese costume and in modern dress to delineate the duality of cul- tures now present in the Lake Toba area. Climbing out of the valley of the lake the next morning, we looked back on its crystal depths with a real sense of regret at having to leave it behind. With the smell of jet fuel (always an exotic one for this writer) hanging in the moist evening air at Medan Air- port, jet engines once again came up to take-off power and we were air- borne on a southerly track inlxiund to Djakarta. Four more days of intensi\e shoot- ing in and around the new Garuda fa- cilities and the city itself added more red lines through those portions of the script marked "O.K. — Completed." For some strange, sadistic reason it ' seems that all the world's airlines have made it mandatory for international travellers to arrive at airports in the wee small hours of the morning. And so it was that we few, we happy band of brothers and Sylvie, arrived in the pre-dawn darkness at continued on page 108 JACOBY/ STORM PRODUCTIONS Westport, Conn. We'll show you the way, the why and the how INDUSTRIAL, DOCUMENTARY, EDUCATIONAL FILMS Live Sounds Without Live Costs write or call for free catalog Milton B. Kaye yht**iQ* CORPORATION 117 W.jt 46lh StrMt N.W York, NY. 10036 (21J) 76S-1742 sole U.S. Distributor of the Chappell Recorded Background Music Library lovember December, 1971 107 ^ 4 r fm iS fi >r s >!( SF K) "E d 3n! />! 0, Quality-Bilt Film Shipping d • Best quality domestic • Heavy steel corners fc added protection • Durable 1" web strap • Large address card h< with positive retainer • Sizes from 400' to 20C OTHER "QUALITY-BUILT" H Prinl Shipping Cases • Sour Shipping Cases (for Transcriptii strips) • Filmscnp Shipping Ca lo 6 strips plus scripts). iVrile lor Catalog SCHUESSLER CASE DiV. o1 iud^ig Induitf 2020 W. Si. Paul Ave. Chicag (312) 2270027 es bre der )ring VIS: Salon Slldcfilm & Film- (hold up CO. III. 60647 paradox A complete quality line of reels for every purpose • 16mm metal leels and cans. 400' lo 2300' • 8mm metal reels and cans, 200' to 400' • 35mm metal reels and cans. 100' to 2000' • 16mm plastic reels, 50' to 2200' • 8mm plastic reels, 50' to 400' • 35mm plastic reels and cans. 100' • fibre carrying cases, all siies • Aerial Spools MICROFILM Aluminum spools for unex- posed film, plastic reels anti storage boxes for exposed dim. We specialiie in fast service. Write lor catalog and prices. TAYLOREEL CORP., 155 Murray St. Ucpt. 3. Rochester, N. Y. 14606 IDR I iiniinmit Imin pane 18 magazine, which has the highest rc- };ard fi>r the eontribiition nf the scnpl- wriier lo s|Hiiis»)reil tilins. I'll like lo suggest a compromise that will solve the problem both for the producers and lor writers without of- fending any clients. I agree that it's not a good idea to have a long, boring list of individual credits at the end of an industrial film. And I also agree that the production film should have a separate credit at ihe end in order to establish a valid and continuing company image. But I like the kind of credits that 1 first saw used in pro- ductions by "On Film'". A lot of con- temporary filmmakers, likj "Q.P.I." use the same title idea today. At the end of the film there is a xinfile professinal credit title which says something like this: "This film was made by the following people:" .•\nd then there is a brief list of Ihe names of the eight or ten principle people who worked on Ihe film. It includes the director, writer, camera- man, designer, art director, editor, sound man, etc. It does not identify their specific function or contribution, but most peopL" in our industrv know what we do. Most important of all. it prevents anvone who is not on the list claiming that he wrote, directed, or edited the picture. It is then fol- lowed by the production company's credit which is usually combined with thj end title if there is one. ■•Xnil now that you've had enough time lo think about how yaii would have li.ini.lled the problem of the other panel member claiming my picture, I'll tell you how / handled the prob- lem. While the picture was still run- ning. I wrote a note and handed it to the other writer. It said: "I wrote that picture you crooked S.O.B.I" He read Ihe note calmly, let the picture run to the end, th.-n read the note to the audience, and said. "I've admired that script so often that after I showed the picture half-a-dozen times I con- vinced myself that I had aciuallv written it myself. I apologize to Stan for having claimed the film, and I apoK>gi/e lo Ihe audience fi>r having deluded them, and myself. Hut I ilon'i apologize to anyone for having screened the film. I'verybody should see it. It's a very gOi>d picture." Well, Readers, the other writer got a big round of applause. In the ini- morial words of the greatest con-man ever lo appear on the silver screen W. r. Fields. "You Can't Cheat An Honest Man!" Latitude Zero (tiniiniitil iroin page 107 0 0 tys Djakarta's Kcmayoran Airport Uf airlift lo our next destination. Some seventeen hours later — agafa in darkness — we deplaned in the city' of antiquities — Athens — another truss in Garuda Indonesian Airways' bridge to the West. It seemed a strange melding of two diverse cultures as we photographed Sylvie in traditional Indonesian cos- tume (called "Sarong Kebaya") against Ihe background of ancient Cireece's Parlhencm and the Temple of, Zeus. It was stranger yet for Svlvie who,^ ■•_ until she had begun her studies wit Ganida Indonesian Airways, hi never be<;n more than a few hund kilometers from home in central Java Amsterdam is the Huropcan hub ot Garuda's international operation and it was here that the final scenes needed to complete the film were acquired, Flight training simulators, mainte- nance hangars and language labora- tories were filmed as well as the scenic canals and the shopping ar- cades of the city of Amsterdam. Then it was over. The grinding weeks of travel, hard work. joys, disappointments and cre- ativity had culminated in a final "ting' as the last frames of a hundred foot roll of film cleared the camera gate Now there were a few moments foi rest, for talk, for a quiet glass and foi the inevitable tears (not solely con fined to Sylvie) that would be shet as little gifts were exch;uiged on tht evening prior lo our mutual depar lures. It had b-een a time of discovery foi all of us. More than that, we discovered th» reality of living in different culture; and the joy in making a film of this total experience that became a part 0' our understanding of other peopl-j ant other ways. With the film brought lo compic tion we had added some mortar lo thi bricks that built "The Bridge at Lati tude Zero." MOVIES FROM SHOES Your sdlei story comet aliva wilh c*l moves, diitolvei. xoomt to H" clot* Slides and art photographed on 6-16 mm For free movie kit. film clips, pocket tiat^ film timetable call (Al Stahll (212) COS 2942 .:o " '« -.a '-» Animated Prod 1600 Broadway N.Y 1001?. FOR SALE Animation Cameras & Stands Call 845-7429 ANIMATED FILM SERVICE CLARITY ANDCORN I I by Charles Palmer A Film Festival evaluation of a 'current documentary film concludes 'with the words, "The subject matter, though important and clearly pre- sented, is so pre-digested that menial effort is not required of the audience." This was bad, they thought. ; Mental effort implies suspense, and 'personally. I regard suspense as ap- propriate to the theatrical query of "■\\ hat's coming next?" but not to the 'documentary "What's going on?" This is true in any communication medium, but particularly true in films, though regrettably not evident to cinema critics and festival judges I think that often their problem is that they have worked mostly with print; and film is, philosophically, different to the point lof full reversal. Watching a movie on a screen is like looking at a parade through a window. You can't check back to what's gone past, you don't know what's coming next, and what's moving past you at the moment must be com- prehended, related, and "put on file" during the limited time it is visible. This imposes special obligations on the film-maker, particularly in docu- mentary. His images and action must be so clear and vivid that they "read" instantly without ambiguity, and their relationship to the theme-line must be quickly apparent. Hence, I think the corn of direct statement is prefer- able to the confusion of over-subtlety. To achieve this free-flowing clarity, since the viewer cannot "look back to the previous page," the parade of thoughts should proceed in a straight- forward and logical progression. It's fine to compel the viewer to think — but to think about the raison d'etre of the total film; about the theme or overall objective, not about subordi- nate details. Dog-legs and backtracks and asides, characteristic of print, risk our losing the film viewer while he re-orients, and clutters the "parade of impressions" by which the message of a film must be developed. Since the film, by its very mechanical nature, must move along steadily without al- lowing time for figuring things out. its ideas must be distilled to simplicity. and presented one at a time; with each idea developing naturally into the next, moving in the pedagogic pro- gression from the familiar to the new And it follows that the words which express the ideas in the narration or dialogue must be so arranged that their significance and relalionship are obvious as they are heard, without the need of back-thinking by the viewer. For one example, take a nicely turned passage from a current film narration; secure yet precarious, pleasant yet perilous, rewarding yet demanding; such is the inner life of a champion. This has a nice rhythm and is impres- sive and clear on the typed narration page. But by the time the film's Nar- rator eventually discloses his gram- matical subject, the viewer has lost track of the passed-by modifiers. Whereas if we announce the subject first, at the beginning of the thought, then the viewer is equipped to men- tally relate the subsequent modifiers one by one as they parade past this car, viz: The life of the champion is secure hut precarious, pleasant yet . . . and so on. But this sort of thing the critics class as corny, because it "requires no mental effort" from the audience. Uhhuh. But. may my New-Wave friends forgive me the heretical word — it is clear. And a touch of clarity in the gab would have freed the view- ers to give their attention to the images; which in turn would have gained significance from words which now had meaning rather than just sonority. And most important, the viewers would have been liberated from resultless puzzle-work to devote their "mental effort" to the overall theme which the movie presumably has made to impart. Straightforwardness is corn only to the self-conscious. And personally, 1 think the latter is the greater sin. Stop borrowing the Bolex SSSKO I H-1S n*i-S Cain«ra. D'Sw.iar Ic-zm vcr.B W>th . refundable when pur- ch,ise or renl,il of films is made. BUSINESS SCREEN hew products review FEATURING NEW EQUIPMENT AND SERVICES j Super 8mm Sound Projector IFAIRCHIID CAMIKA A: INSTRU- MhNT h;is iinnounced a new model Super 8nim sound projector, the AgenI, Model Sevenly-07. Seventeen pounds. Front and rear screen projection. F.ndless loop cartridge. 20 minutes playing time. Price is $395. hultistriul Producis Div., 75 Mall Drive. Commack, N.Y. 11725. 16mm Camera Lenses and Accessories PA1LL.\RD, INC. has a new compact jVario-Switar 17-85mm zoom lens avail- able in C or hayonet mount for various model Bolex cameras. Can be mounted on turret with other lenses. f3.5 to f22. 3V4 ft to infinity. 11 ounces. 1900 Lower Rd., Linden, N.J. 07036. KARL HEITZ is marketing the Peri- Apollar 360-degree lens, which covers a complete horizontal circular image of 360 degrees without gaps. Vertical field is 60 degrees. Lens can be adapted to most still, motion picture and TV cam- sras, as well as to projectors. 929 Third Ave.. New York, i\.Y. 10022. ^LAN GORDON ENTERPRISES has a new line of fog effect fillers said to be deal for matching fog conditions when phi>tographing from day to day. Can be Jsed with both b/w and color film. No .xposure compensation is needed. 5363 V. Cahuenga Blvd., N. Hollywood, Calif. U60I. I Slide Projector lEASIMAN KODAK has announced a laew series of Carousel projectors featur- ng "whisper-quiet" operation. Generally limilar to previous Carousels, the ne« models, designated "H" for "hushed", lave a lower blower speed made possible ly the General Electric HI.H quartz- lalogen lamp which dissipates heat hrough its rear surface while reflecting ight from the front. 343 Stale Si., lio- lusier.N.Y. 14650. camera platform for use on smooth, flat surfaces. Fastens quickly to car tops, floors, without marring. 630 Minlli Ate.. \,w York. .\.Y. 10036 Filmstrip Projectors BELL & HOWFI.I has a new sound- filmstrip projector, the Attache 3.'>, packed in a Samsonite case. B&H Auto- load 35mm filmstrip cartridges are used, with a cassette player built-in. Screen is 9" by 12"; illumination 55 watt. 12 volt; weight 19 lbs; AC-line power. Price is S350. B&H AV Producis Div., 7100 A'. McCormick Road. Chicago. 111. 60645. LA BELLE INDUSTRIES has brought out two new accessories for the Tutor 16 filmstrip projector permitting individ- ual presentation use. One is a fold up Camera Accessory riNI- 60 has introduced a new Vacu- 'lalform, which is a suction-mounted screen, the Tutor Theatre, which can be packed in a new protective dust cover containing storage compartments for sales literature and extra Commpak cartridges. 510 S. IVorihington Si.. Oconomowoc, Wis. 53066. Audio Cassettes ,\UDIO MAGNhMCS is introducing a new line of Series QHF low noise audio cassettes said to reproduce a much wider dynamic range with greater frequency response. 14600 Soitlh Broadway, Gar- dena, Calif. 90248. Microphone /\ccessor/es SHURE BROTHKRS has announced a new series of seven "In-Line" microphone attenuators, equalizers and adaptors. Will modify a system to prevent over- load, reverse phase, reduce low-frequency or high frequency noise, add presence, reduce "brightncrs", convert a balanced low-impedance microphone imput to live level. 222 Hurircy Ave., Evanslon. III. f>()2()4. Cassette Duplicator AMPEX" CORPS CD-200 high speed cassette-lo-casselte duplicator provides 3000 C-30 copies per 8-hour working continued on page 112 before you buy any color processor, ask yourself these questions: How long does it take to warm up? Normally it tal(es most processors 3 to 4 hours to get from ambient 70 to the re- quired 100-110: With a Treise Color Proc- essor, warm-up takes only 20-45 minutes. (Think how much valuable time you save!) Once on temperature, does it stay on temperature? Treise Processors feature a unique "propor- tional control" system that maintains a close watch over the temperature and provides just the right amount of heat to maintain it at all times. There is no "stop 'n go," no wide fluctuations of temperature. Thus a Treise Processor is more economical to run than any other processor. Does it provide consistent quality? No other processor can assure you such un- varyingly consistent quality and performance — end to end, side to side, roll to roll, day to day! This is the kind of performance you should demand ... and can take for granted when you buy from Treise. Does it "cut corners" to feature a "cut-rate" price? Treise Processors meet or exceed all film manufacturers' specifications. All chemical solutions are pump recirculated and filtered. All moving parts in the drive system run on ball bearings. All components are the finest that money can buy. How easy is it to maintain? When it comes to maintaining a Treise Proc- essor, there's frankly very little of it. When necessary, however, you'll find that it has been designed with service in mind. For ex- ample, the film racks are removable without the use of tools and without disturbing thread-up. Moreover, all pumps, filters, etc., can be easily inspected and replaced in a few minutes, instead of the usual 2 to 3 hours delay! Write for catalog on our complete line ol Color and B&W Processors! REISE ENGINEERING, INC. 1941 First St. • San Fernando. Calif. 91340 "lovember/ December. 1971 111 NEW PRODUCTS """,m„,/ .,i> \.ii.iaiin ..li.iml's.'is isulalc liipc from ..iNvclic mcchiinisni during duplic;ilion. \ii(iiiiiiitic liijidcr. Rejects defects auto- nialicalh ■till Hriunlway. Redwood City, Calif. ^4U6.i. Storage Cases I ACK C. ( Ol I I ^ CO is ni)w offcrinj; 1 uxor "li-l'ak" ( asset Ic Hooks for film- ing, storing and carrying cassettes. Var- ious si/cs. Some also file filmstrips with malchini; cassettes. lO-t l.iiki- I (Vir Ave.. H ,ii4k,n,iii. III. ftoosy Video Equipment OYNASCll Nc I s (OKI' has intro- duced a new l-dilor-Prngranwucr for tape to tape assembling and insert editing on most I " and ' i " video tape recorders as v^ell as 2" Quad machines. Provides con- trol and data storage capability for accu- rate "start insert" and "end insert" points. Kramc by frame adjustments pi>ssible. /..Hji.t/ii'p Line at BliieBell Kd., Blue Bell. Pa. 19422. \II)K^ (IRC UTS has announced a one- hour extended play adaptor for the Sony \iileo Rover II. Snap-on design requires no modification to the Video Rover. Price is SI8"i.'J5. 324 W. Route 5V. Sanuel. \ Y lOW.U. Projector Lamphouse OPTIC AI. RADIATION CORP. has in- troduced a new. Model IIMK) Xenon lamphouse to increase light output on any .'5 mm, 16 mm or slide projector. Designed primarily for small theatre or industrial AV facility. 11.^ volt AC. No venting needed. Has own power supply integrally contained. Simple .ilignmenl. Manual douser. 2626 South I'eik Rd.. Monrovia. Calif. 91016. Sound Transfer Equipment HIM ^ IIOVMT I COs ne« Super S Magnetic Sound Iransfer Console pro- vides transfers at 20(1 ft. per minute. Constant monitoring possible. Immediate inspection possible with real-speed play- back. Price is S2I.5()0. I'rojessioiud i'.quipinent liiv.. 7100 McCorniick Rd.. C hicago. III. 60645. Programmer UDMUND SC UN line: CO.s 3-chan- nel programmer can be used to control Carousels, dissolve units, lights. Works with any stereo recorder, reel or Citssette. Price is SI 99.95. 380 Edscorp BIdg.. Barringlon. S.J. 08007. Inadvertanllj omitted from our Pro ductiun and Laboratory Kquipmcnt Buyers Guide in September/October uax Oxbcrrv Division of Kiehniark Camera Service's complete line of mo- tion picture printers, offering step and contact printing, aerial image, beam splitters, in all formats: 8-s8-16-:<.^- 7()mni. .^/6 Tiiiip.son PI.. Bronx, N .Y . 10455. Laboratory Gervice 35mm •16 mm 8/super8mm ■m£d^"\4 ■'JaSS^ iSMSi ^1^^' SLIDE&FILMSTRIP LAB DIVISION 416 West 45 St New York 10036 PHO/ME: (212)245-8900 (Aiii.i':: i..\iisiii-:hI':i.i.. >i-:\« ^oiik WRITE. WIRE. PHONE FOR PRICE LIST n? JOHN DEERE'S 1971 "FARMING FRONTIERS" Ol'R i ARM RAN( II ( ORRESPONDENI re- ports wcll-atlcndcd showings at this year's crop of annual John Dccre films. Following long years of tradition, the Il- linois farm Im- plement manu- facturer hat presented a program of five sound color films in dealer showrooms throughout the country. The Ozark-oriented program, titled John Deere Farming Frontiers "71, included the following "Furrow on Film" motion pictures ( italicized titles precede each description) : Cuttle Ru.'itling today is more of a problem than ever before. This Deere film dramatically depicts a cattle theft and suggests the steps a farmer can take to prevent rustling. iarin Credit is an important man- agement problem for many farmers. The film includes interviews with bankers and farmers who explain the importance of production and book- keeping records in credit transactions. Hot Water Farming shows the re- sults of irrigating farm crops with water that has been heated by indus- try. Planned Herd Health Boosts Profits is a film showing how dairymen and livestock producers are profiting from monthly visits by veterinarians to their farms. The filmed report shows the dollar-and-eents results of such a plan- l-'eeding of Processed Grains is a report on the benefits of feeding roasted corn, soybeans and other feeds to cattle and hogs. The progratii was extremclv rele- vant to the farmer rancher .ludicnces who attended regional showings as guests of their John Deere dealers. Al Sanders iV Stiibhlefield Implement Company's service showroom in Al- ton. Mo. the previewers were als pri)\iileil \Mth sumpliiiuis fish 'I'JK'J Marking b.ick to such renowned DeefB ^_ features as Doctor Jim, with lull professional casts and feature-length storylines, the new, factual approach to realistic problems and solutions offered viewers appears to be a solid gain, for Nuh sponsor .mil audience. BUSINESS SCREEN IFPA JOURNAL ■ ■ ■ ■ an official publication of INFORMATION FILM PRODUCERS OF AMERICA, INC. P.O. Box 1470, Hollywood, California 90028 Spcci;il St'clion Business Screen M;iga/ine November/ December 1971 PRESIDENT'S COLUMN Twelve seems to be a. significant number for IFPA this year. Our 12th Annual Conference has been success- I fully concluJcti and wc now start plan- ning the next one to be held in Mon- terey. California in October 1972. We now have Twelve Chapters of IFPA stratigically located throughout the U.S. and in most major film pro- duction areas. Our "Cindy" is twelve years old and maturing beautifully. The past three years have been c.k- tremely rewarding to me while serving our profession on the Board and next year promises to be another exciting year for IFPA. Our next President. Michael Rye. will lead an extremely competent team of specialists, all do- ing their utmost to make our Society more meaningful and beneficial to its members and the world community. Speaking of the world — we now have international members from countries like South Africa, the Philip- pines. Canada, and countries in South America. Oitr "New Dimensions" theme of the recent conference can be- come one of the goals for the coming year. New Dimensions at home and abroad! This will be m> last column in Busi- ness Screen as President, so it's ap- propriate to take this opportunity to sincerely thank those fellow members, chapter officers, and National Board members who have done so much in the past two years for IFPA's growth, stability and emergence as the out- standing professional society of the non-theatrical film industry. You can all take pride in your accomplishment and be assured that we will continue to depend on your leadership and en- thusiasm next year. Man>' of you will be serving a second term, and this overlap with new participation is very healthy and strengthens our continuity of leadership. 1 personally will be just as active in my Board position of Immediali.' Past President in support of all IFPA activities, and for this I'm grateful. When one becomes involved, it proves to be so rewarding that sud- den withdrawal is as difficult as with drug addiction. 1 don't intend to be put out to pasture with so many things that still remain to be done. For thos^' who may read this column and who are nor members, let me urge you to investigate and be informed on what. who. and why an IFPA mem- bership a, arc. anil what for. Whether or not you can affiliate with a chapter is immaterial. You have the opportun- nity of being recognized as a profes- sional in the new discipline of "com- municator" or Information Specialist. We establish standards by which to measure yourself and your growth. We provide a forum for the free ex- change of ideas and innovations. We offer guidance for the young and give recognition to both young and old. And we also promote executive aware- ness of the potential of the media and the people who work in audio-visual comnumication. Let If'PA bj a voice for >'ou — and l.-t IFPA h.-ar your voice by becoming an active member. — Bob Montague The Chicago Chapter held an in- teresting program in September around the recently released U.S. Postal Serv- ice film, Stanifix. a i\alional Callini; Card. The Los Angeles Chapter delved into sound at their September meeting, featuring innovations, ideas and in- ventions to get better qualil\ sound. The host was Cinesoimd. The New York Chapter is meeting regularly in the 4()th floor seminar room of Eastman Kodak on the Ave- nue of the Americas. Just organized during the summer, this new group is showing considerable vigor. San Diego has continued a good series of programs throughout the ' Summer in addition to all the prepara- tion for the 12th Annual Conference. In September, they met in the studio CHAPTER NOTES by BILL BLIJMH of KFMB-TV for a program by Rob- ert D. Ciardner, Director of Motion Picture Production for Channel 8, con- cerning TV Documentaries and Com- mercials. San Jose has announced a new slate of officers elected in August. Chair- man is Carroll Cj. Whitaker. producer for Carrol Films; Program Chairman is Donald F. Decker of the Southern Pacific Transportation Company. Sec- retary Treasurer is Martin J. Oeltjen of United lechnology Company; Pub- licity Chairman is John J. Kulpa. also of United Technologs; and Member- ship Chairman is John Vincent of United Technologs. The San Jose Chapter also recently recruited Cine- chrome Laboratories of Palo Alto as a sustaining member and presented a plaque lo John F. JJunt. Vice Presi- dent Sales Manager, in recent cere- monies. The San Francisco Chapter in Sep- tember featured Father Emory Tang, producer from St. Francis Productions, well known for his appearances at Na- tional IFPA conferences and the hon- orary IFPA Chaplain, in a program about his trials and tribulations of pub- lic service media involvement. Twelve new members were also welcomed. The Seattle Chapter at their August meeting featured a new film, Cyclixl by the award winning producer Bill Jansen. of KOMO- IV. NOTE I OR: Connecticut Valley, Dallas. Ft. Worth. Inland Empire and Washington. We only left you out be- cause your material did not arrive be- fore our deadline. We'd like to hear from you earlier next time. Cniuiiiiifd on /'ovc //-/ 1 1'^ IFPA JOURNAL .,„./,««.ned setup with the U)mm mounteil lo the MP3 camera, I began photographing a rather common object — a one dollar bill. I-igure -=4 shows a 16mm frame of Mr, Cieorge Washington's led eye- ball. Figure 2 Figure 3 Figure 4 Because there are so many ad\.in- l.iges and interesting experiments th.it one can perform using the \ers.iiile equipment mentioned .ilx)ve. I some- times find myself rambling. However, if those of you who are interested would like to know more about this setup. I would be pleased to enter into ci>rrespondence with you for the pur- pose of passing along information. 114 All transistorized Instant sound Instant picture Show Business The DuKane Cartridge Cassette Commander helps the man on the go do a more efficient, more effective sales job. The new show-anywhere projector gives your sales story the advantages of film-cartridge convenience, full color, synchronized sound, and totally automatic operation. SEND FOR FREE LITERATURE. DuK^VIVE CORPORATION AUOIO-VISUAL DIVISION Dcpt. BS-in, St. Charles, III. 601 'iJ V//Atiliii, l.t«l. 333 Park Avenge South, New York. N.V. 10010 ^%Mt ANIMATION AIDS 213 789^98 . 17040 OTSEGO. ENCINO. CA. 9131S Schools Corporations TV Stations Pfoducers Camera Stands, Punches. I Cartoon Colours, Cel ACME OR OXBERRY STANDARDS "LOW BUDGET" ,^ ANIMATION i^, C»ftoon & Ttehnieil -Storyboird to Scrten ^^ \ JX//B_li^ IltDI MOTION anrf SlIDIS -^J^- ^ \ '-' r«b»rt p. haaih pr««a«ll«Bt, Inc. >4v\''^^' • ;i h*a *MM> Mtii 111.* im iwt iir*i \''. V^ Filming in Hawaii? Coll CINE-PIC HAWAII George Tahara 533-2677 1847 Pacific Hts. Rd. Honolulu, Hawaii the screen executive SMPTE AWARDS: Ernest M. Whiflcv, Senior Project En- gineer. Re^icll.ike Corp.: the E. I. tlu i'onl tiold Medal; Koilger J. Ross. l-'ilm Consultant. 1 asliilan Koiiak ( o.: SMI'IT. Progress Medal; Dr. IVtcr C. (;oldmark. President. C US I.alior.ilor- ies: SMPTE: Journal Award; John A. Manrcr, President of Optronics Tech- nologv. Inc.; the l-:astnian Kodak Gold Medal: I.inwood (;. Dunn, President of Film I fleets of Hollywood: the Herbert 1. Kalmus Ciold Medal; Dr. WaUcr Bnich, Director of Product Planning. .MCI- lelefunken: the David SarnofI Ciold Medal. New assignments at Modern Talking Picture Service will have Fontaine KiiK'licloe, .Ir.. V.P. heading up a new division. Modern Media Services, which will provide programming for the CATV industry. Jack Lusk, Mod- ern's Manager of Midwest Sales, has been namctl .i vice president. KINCHELOE HOLE Wilson D. Hole has been named V.P. and General Manager of Traincx Corp.. a subsidiary of Medcom. Inc. . . . Kenneth Jones has been appointed Vice President of Sales and Business Affairs at Consolidated Film Industries . . . Ben Press, former head of B & E Film Labs, has joined Bebell. Inc. Mo- tion Picture Lab Division as Super- visor of Printing Operations . . . Ab- bott Sydney is now Vice President of Arriflex-Wcst . . . Kenneth Li Donnici is the new General Manager of Op- tisonics Corp. ... J. L. "Hobby" Hob- son has been named National Sales Manager of Audio-Visual Products at Singer Company's Graflex Division . . . New vice presidents at the Bill Sandy Company. Detroit, arc George J. For- rest, for finance and administration: Ralph K. Scott, for innovative prod- ucts; and Mai Middlesworth, for pro- duction management. Alan K. F'rascr, a young executive of Treise Engineering, Inc., San Fernando, Calif, was killed in a boating accident on June 19. Mr. Eraser, who was only 27 at the time of his death, w as Vice Pres- ident for Sales and Engineering for Treise and widely known as a knowledgeable authority in the film processing field. Reela's 8MM facilities aren't just ta k. Weil take care of your needs right now How do you want your 8MM ? Super or standard ? Color or black and white ■* Optical or contact printed ? Silent or sound '> Magnetic or optical track? Do you need complete lab work or just loading ? How about titles ? Music? Optical effects? Reela does it. Our facilities are the nnost sophisticated in the world . . . in layout, in equipment, m techniques. To top it off, all 8MM loading is done under "clean room" conditions. Send your order now. Or if you want further information, write for our new price list to Dept. 007 Reela Film Laboratories, 65 N.W. Third Street. Miami, Florida 33128. FILM LABORATORIES.INC. A Division otWometco enterprises. Inc. Phone (305) 377-2611 Nevi' York (212) 279-8555 or call Reela in Miami. November/December, 1971 115 reference shelf Training and Lunch Hour Program Guides \\\o new hrDchiircs on Ircc-lniin frlms "I piirliLul.ir inlcrcM for in«.liislri;il .iiidicnccN. "Icthnicjl iV Product In- form.ilion F ilni;." and "Free Loan I ilms for Business it Industry" arc .ivailabic from Moilirn Tulkinv Pic- lure Servile. 2323 New Hvile Fork R233. "Treasure Chest of Audio-Visual Ideas" .1.1(),0()0 copies of this booklet have bjcn distributed over the past 15 years. A new .■!2-page edition provides latest A-V and TV developments. It is free from Kulari I'ivior Corp., Plainville, Conn. 06062. Solution for Storage Problems A 48-pagc catalog of Luxor cabinets for audio-visual equipment and ma- terials is offered b\' Jack C. Coff -y Co., 104 Lake View Ave., Waukegan. III. 60085. • MULTI-MEDIA SHOWS •TRAINING PROGRAMS G0ESSL4 ASSOCIATES. INC. 612 N. MICHIGAN AVE. CHICAGO, ILL. 60611 312/787-5300 PRODUCERS . . . "YOUR MAN IN HOLLYWOOD"" AREA CODE 213/459-1019 . . . will handle with care, all your V/est Coast production requirements — negotiate name talent — set up and super- vise animation, direct second unit shooting, dubbing — expedite lab work — and — serve as your ambassador when you or your friends visit Southern California! H. LEROY VANDERFORD CONSULTANT Film Production Services & A-V Commumcations 1051 Villa View Drive p. o. Box .-M-l Pr,r-\Un Palisades, Calif. 90272 Hollywood, Cnlil. 9nP:\S marketplace CLASSIFIED ADVERTISING HELP WANTED Salesman — with t200.000.00 ■ in A V sale* offered attractrve compensation v,itfi equity interest, by leading long establisfied AV company wilfi full production facilities R». ply in confidence to BS Box 82. CINEMATOGRAPHER/PRODUCER for wall- equipped, full-production film unit. Minimum two years solid experience in lighting. 16mm camera operation, and preventive mainte- nance. Variety of assignments from one man to full double-system studio crew. Will as- sume complete responsibility from budget to print on certain productions. Send resume and salary requirements to J, W, Hall. Uni- versity of Illinois Motion Picture Production Center. 501 S, Wright St,. Champaign, lllinoi* FOR SALE Sixty five MPO Videotronic Super 8 protec- tors. Four years old, self-contained auto- matic cycling units in good condition. Most have carrying cases. Cost $435. will sell for $100 each. W R, Martin. Jr., The Lane Com- pany, Inc., AltaVista, Va. 24517. 703-369- 5641. 3 (New) Technicolor 8mm Cartridge Projec- tors each interlocked with 4 Track Tap* Players $95,00 ea. Technicolor Super 8mm Cartridge Protector Optical scund (Model 1000b,) $285,00 Fairchild Mark 4 rear screen 8mm Proiector 20 Min Cartridge Mag. sound $75,00, Bell and Howell 16m,-n sound "Specialist" Auto-thread $285 00, Strond Jr. Arc Lamp for 16mm with Power Receifier $75,00, 35mm super Simplex interlock Mag- Optical sound (separate Track and Picture) $1500,00, J, Dolan Protection Units, Box 1193. Studio City. Calif, 91604. CORRESPONDENCE— When reply- ing to blind ads, use the Box Number and send your correspondence to BUSINESS SCREEN, 1 East First Street. Duluth, Minnesota 55802. CLASSIFIED RATES — 35* per word. Mini, mum charge $10,00. Bold face type words or words in all capital letters are charged at 45« per word. BOXEO OR DISPLAY ADS — $20.00 per column inch. One inch minimum, BLIND BOX NUMBERS— For any classi- fied ad having a blind box number a service charge of $5,00 will be made. TERMS — Rates are net and not subject to agency discount. No cash discount IS allowed, CLOSING DATE— lOlh of the month pre- cedinK the month of issue. CORRESPONDENCE OR PHONE: Pauline Diivies. Ad Production Dent,, BUSINESS SCREEN. 1 East First Street, Duluth, Minn. 55802, 218-727-8511 .Miiiiiiiiu'iil:il l-ilnis \ Ki'Ciirilirius, Inc. 2160 KockroM' \\i-iiuf I I'li't isioii Hill Ralliiiiiiri'. M:ir.>liiiid 2121 I (.^01) 462-l.';50 Com mere I ill & liuluMriiil I ilms IVIoMsion Spots Smm- 1 (>mni-35mni-7(>min Sound- (\>lor 1 ilm Sinps-Sliilcs-Sound Recording Aerial- 1 ;diiing- Animation .S color video cameras-2 video tape recorders 40' video tape remote van 116 BUSINESS SCREEN the national directory of audiovisual dealers eastern states NEW ENGLAND Headlight Film Service, 104 Ocean St., So. Portland, Maine 799- 6100. Harrison Harries, Inc., 410 New Park Ave., Hartford, Conn. 1- 203-2339801. 20 First Ave.. Mass. Industrial Park, Chic- opee, Mass. 01020. 1-412-592- ' 6758. UNICOM-Division of United Cam- era, Inc., Providence, R.I., Bran- ford, Conn. (401) 467-4750 or (203) 481-2328. DISTRICT OF COLUMBIA "The" Film Center, 915 12th St. NW, Washington, D.C. 20005 (202) 3931205. NEW JERSEY Bergen Expo Systems, Inc., Route 46, Ford BIdg., Lodi 07644. (201) 472-1154 (212) 564- 1195. United Audio Visual Corp. Board- walk Enterprises, Inc., 6410 Ventnor Avenue, Atlantic City 08406. (609) 823-1965. Modern Mass Media, Inc., 315 Springfield Avenue, Summit, 07901. (201) 277-6300. NEW YORK Colortone-Aids To Communica- tions, Inc., 76 South Central Ave., Elmsford 10523. (914) 592-4151. Audio Visual Services, Inc., 2 West 45th Street, N.Y.C. 10036. (212) 6611140. Sales, Rent- als, Repairs. The Jam Handy Organization, 1775 Broadway, New York 10019. (212) JUdson 2-4060. Modern Mass Media, Inc., 315 Springfield Avenue, Summit, N.J. 07901 (210) 277-6300. Projection Systems International, 305 East 45th St., 20th Fl. N.Y.C. 10017 (212) 6820995. Visual Sciences, Box 599, Suffern, N.Y. 10901. PL-NNSYLVANIA J. P. Lilley & Son. Inc., Box 3035, 2009 N. Third St., Harrisburg 17105. (717) 238-8123. Oscar H. Hirt, Inc., 41 N. 11th St., Philadelphia 19107. (215) 923- 0650. Clem Williams Films, Inc., 2240 Nobelstown Road, Pittsburgh 15205. (412) 921-5810. L. C. Vath Audio Visuals, 449 N. Hermitage Rd., Box 137, Sharpsville 16150. (412) 342- 5204. southern states FLORIDA Cook Consultants, Inc., 2510 Southwest Third Avenue, Ft. Lauderdale 33315. (305) 525- 3355. Also Tampa, St. Peters- burg, Orlando and Miami. Photosound of Orlando, 1020 North Mills Ave., Orlando 32803. (305) 241-2591. Jack Freeman's, 2802 S. MacDill Ave., Tampa (813) 839-5374. GEORGIA Colonial Films, 752 Spring St. N.W., Atlanta 30308. (404) 875-8823. midwestern states ILLINOIS The Jam Handy Organization, 625 North Michigan Avenue, Chi- cago 60611. (312) STate 2- 6757. KENTUCKY Studio Art Associates, Waterson City Building, Room 801, Louis- ville 40218. (402) 459-7036. MICHIGAN The Jam Handy Organization, 2843 E. Grand Blvd., Detroit 48211. (313) TR5-2450. Omnicom Corporation, 3315 South Pennsylvania Avenue, Lansing 48910 (517) 393- 7800. MINNESOTA Photosound Systems, Inc., 4444 West 76th Street, Minneapolis 55435. (612) 920-3020. MISSOURI Cor-rell Communications Co.. 5316 Pershing, St. Louis 63112 Equipment rental (314) 367- 1111. OHIO Studio Art Associates, 225 East Sixth St., Cincinnati 45202 (513) 241-6330. Academy Film Service, Inc., 2108 Payne Ave., Cleveland 44114. Sunray Films, Inc., 1138 W. 9th St., Cleveland 44113. Twyman Films, Inc., 329 Salem Ave., Dayton 45401. M. H. Martin Company, 1118 Lin- coln Way E., Massillon 44646 Cavalier Audio Visual, 11750 Chesterdale Rd. Cincinnati 45246 western states CALIFORNIA Audio Visual Contractors, P.O. Box 1346 Hollywood, 213/662- 1259 Jean Musick Corporation, 2080 Placentia Ave., Costa Mesa 92627 (714) 548-8671. The Jam Handy Organization, 305 Taft Building, 1680 N. Vine St., Hollywood, 90028. H03-2321. Photo & Sound Company, 870 Monterey Pass Road, Monterey Park 91754. (213) 264-6850. Photo & Sound Company, 116 Na- toma St., San Francisco 94105. (415) GArfield 1-0410. COLORADO Audio Visual Contractors, 955 Bannock, Denver 80204, 303/ 255-5408 Cromar's Audio-Visual Center, 1200 Stout St., Denver 80204. UTAH Deserel Book Company, 44 East South Temple St., Salt Lake 84110. (801) 328-8191. WASHINGTON Photo & Sound Company, 1205 North 45th St., Seattle 98103. (206) ME2-8461. HAWAII Film Services of Hawaii, 1 164 Wai manu St., Honolulu 96814. 538- 1928. Lono, Inc., 743 Waiakamilo Road, Honolulu 96817. (808) 841- 3378. INovember/ December, 1971 117 TR Productions llMl I (»lVHl)IA\IMltll Vl' li Communications A/V Consultant 754 Creenvicw Place • Lake Forest* Illinois •6004S 312 •295. 1168 Ready for you: THRIFTFAX CAMERA- ANIMATION STAND! Now you can have a versatile, ac- curate camera stand for all basic animation, strip film and title work — everything but top-speed output. It's moderafely-priced, and made by FAX Co., producer of the first and only combination 12/16 Field Disc. More information? Ask for details on '] THRIFTFAX ANIMATION STAND ) 12 16 FIELD DISCS C' 12 16 FIELD CHARTS ACME-PIJNCHED ANIMATION CELLS r ACME- PUNCHED ANIMATION PAPER ' ; PEG BARS [1 INK & PAINT BOARDS Check your interest, add name, ad- dress, and mail to FAX COMPANY 475 S SANTA ANITA AVE PASADENA. CA 91107. 213 68i 3084 In CjnidJ KIN(,SWAr HLM tUUIPMLNT LIO S21 Kipling Ave., Toronto 570. Onl. 416/2331 103 index to advertisers Aegis Productions. Inc. Animated Camera Animated Productions Inc. Arriflex Corporation Association Sterling Films Audia Magnetics Corp. AVCOM Motion Picture Supply Bach Auricon, Inc. Bebell & Bebell 39 & Berkey Colortran Betzer Productions, Inc. BOAC Bohn Benton, Inc. Byron Motion Pictures 59 108 108 9 27 36 63 13 112 32 61 59 29 4 Camera Mart Inc. Camera Sales Center Corp. Capital Film Labs Cine Pic Cine 60 Inc Cinemakers Cinemusic Colburn Lab. Inc.. George W. Consolidated Film Industries Crawley Films. Ltd. DaLite Screen Davenport, John B De Wolfe Music Library, Inc. DuKane Crop. Dunn Studios Inc. Cal 15 70 16 115 23 42 55 66 41 48 . 48 118 63 115 24 Eclair Corp. 17 Fairchild Camera & Instr. Corp. 38 Fax Company HQ Filmakers Lab 3 Finley, Stuart. Inc. 19 & 20 GoessI & Asso. 116 Handy. Jam. Organization 4fh Cover Robert B. Heath 115 Hennessy. John J., Motion Pictures 46 Hollywood Valley Film Labs 49 Holmes Laboratories 25 LaBelle Industries Inc. 401 Magnasync-Moviola 471 Maier-Hancock Sales, Inc. 49| Manhattan Color Labs SI Mercer. Ray. & Co. 541 Merv's Animation Aids II5I Modern Talking Pictures Service 2nd Cover Monumental Films & Recordings 116 MPO Videotronics Corp. 54 Musicues Corp. 107 North American Philips Corp. 64 O'Brien, Eddie 43 Oxberry Div, Richmark 37 Paillard. Inc 109 H. G. Peters & Co. 107 Picture House 118 Pilot Productions. Inc. 69 Plastic Reel Corp. 55 Reela Films, Inc 1151 RHR Filmedia. Inc 53 Richard Mfg. Co. 64 Rapid Film Technique 35 | Ross. Inc., Charles 31 Scientificom div. LaRue Films 45 Schuessler Case Co 108 Sony Co. 10 & 11 Spindler & Sauppe Inc. 33 Starbecker, Inc. 22 Tayloreel 108| Technicolor 5 & 7 TR Productions lis] Treise Engineering ill Universal Studios 3rd Cover Vacuumate Corp 69 1 Valentino. Thomas J., Inc. 55 Vanderford. H. LeRoy 116 Viafilm 115 Jacoby, Storm Productions 107 Willard Productions 8 i Wolf. George E. 1 isl 118 BUSINESS SCREENj NIVERSAL 6S ■IpytKyHiniras^. ILMS A DIVISION OF UNIVERSAL CITY STUDIOS UNIVERSAL CITY, CALIFORNIA 91608 - NEW VORK/WASHINCTON D.C. /DETROIT/ LONDON/PARIS/TOKYO Give Us Your Meeting Worry Business Presentations Motion Picture Plans Sales Meetings and Specifications Field Services Projection Services Supervisory Training Closed Circuit TV Productivity Programs Sales Training & Retail Training ^ Project Supervision with Go JHOj Total Responsibility for Security and ^ Delivery to Meet Your Deadline ^ JAM HANDY ^.«^*sv«^-vzZ^ /' is set up to help you without prejudice as to the methods chosen to serve your purposes Detroit Chicago New York Atlanta Hollywood 313 TR 5 2450 312 ■ ST 2-6757 212 JU 2 4060 404-688 7499 213-463 2321 2843 E. Grand Blvd. 62S N. Michi|in I77l> Brudway 230 Peichlfee St. N.W. 1680 N. Vine St. % V^hl VISUAL COMMUNICATIONS MAGAZINE JANUARy/february 1972 "te^^e^n^ 7rs MOST HONORED FILMS All the Difference Away We Go Catch the Joy Deep Sea Drilling Project The Eskimo: Fight for Life The Fayette Story Fire on Ice Is It Always Right to Be Right? Light, Strong and Beautiful Mariner-Mars '69 Masters of the Sky Network Out of Sight Reflections in Space Rosie's Walk St. George and the Black Falcons Stamps: A Nation's Calling Cards The Sound of Sound They've Killed President Lincoln The Voice of La Raza Wondering About Things A uADr^niiQT QDAr^c ictu Aurkviir^u oiiai ir>ATir\u Is your press release eing w^atched? If Remember tlic public service spot for the American Heart Association you saw on TV the other night? Or the film clip about that new car on the eveninsr news? Press releases like these give you a unique opportunity to bring your message to the largest {X)ssible audience in the most convincing climate. And now Modern — the largest distributor of sponsored films to television— is offering a new service to help you get the best jiossible coverage. We call it the Modern TV Newsfilm Network. Here's how it works: You supply us with l6mm-sound footage. Plus a script for TV commentators who prefer to do their own narration. ^ We'll take it from there. To hundreds of television stations that use these film clips regularly. (We kncj because we work with them all the time.) And | at the end of 60 days, we'll send you a report of whi) stations used your film, and how many people saw it. Want to know more? Call or write for our fre> TV Newsfilm Kit. It's available for immediate rele) Modem Talking Picture Service, Ir: 1212 Avenue of the Americas, New York. NY. 10036 i World's largest distributor of sponsored films and video tapet] The Fifth Medium. I i'il ) m ■ -31 Introducing rhe Happy Medium. Idiscan. The filmstrip that can ive like a motion picture. Which Tans that now you can use motion :ture techniques to create Dnomical filmstrip programs. For example, you can write an iriting script with motion picture Jitinuity. I Shoot it with a standard 35 iil, motorized 35 still, or 15mm I'tion picture camera. Or all three. Edit and pace it to match story lion. With actual motion j'luences at up to 10 frames per »|:ond. So you can reproduce live J(ion. Create dramatic transitions. Sow fleeting expressions. Then cut liuary/February, 1972 to a real freeze-frame that takes only one frame. Add a synchronized sound track with inaudible change signals. Use up to 8-track mixing for multiple sound effects. Produce it on standard 16mm release prints and standard Vi" magnetic tape. Using your standard production equipment. Then load it into an Audiscan Synchro-Lock Cartridge-they hold up to 350 frames and 35 minutes of sound. And play it on one of Audiscan's reliable, easy-to-use projectors. And when you show it to all your prospects who want motion pictures but can't afford them, you'll know why we call it The Happy Medium. For more information on The Audiscan System and Audiscan's free production consulting service, write to Mr. Jack Wilkins, Audiscan, Inc., P.O. Box 1456, Bellevue, Washington 98009. Or call him at 206-454-0694. Then smile. And watch your filmstrips move. il The Happy Medium. This looks like 20 pounds of samples. but it s really 20 minutes of dynamite. Because film presentations are more drama tic. More interesting. More impressive. And they are always perfect. Particularly when your salesmen carry the Bohn Benton Institor; a handsome, rear screen. Super 8, sound and motion picture projector. It's an attache case. Neither bulky, nor awkward. Only 4-inches wide. It's simple to operate. In less than 30 seconds, the unit can be set up and running in broad daylight. It's cartridge loaded. There's no film threading and each cartridge plays film up to 20 minutes long. It's versatile. The Institor easily con- verts to front projection for larger audiences. And it's sensibly priced. $300 for a single unit. Or as low as $240 in quantities. For more information, write Bohn Benton Inc., 110 Roosevelt Avenue, Mincola, N.Y. 11501. 0^ Bohn Benton Institor ^L^ ^ null be si)ld on the w.iy it sells. e W-i 3B SEYMOUR litor and Publisher '.R^ PINCUS iblishing Director H. COELLN )under & Consultant ANFORD SOBEL jntributing Editor :ORGE WATT oduction Director (New York) lULINE DAVIES ■oduction Manager (Duluth) .EANOR GREENE rculation Fulfillment JWARD CROWELL irector. Marketing Services -FICES ist: Bob Seymour )7 Third Ave. 3W York, N.Y. 10017 ti. (212) 572 4853 'est: Jerry Starkman J. H. &S. Inc. (01 West Eighth St. IS Angeles, Calif. 90057 ,1. (213) 483-8530 XRCOURT MCE IVANOVICH PUBLICATIONS \t\/IESMILHOLLAND, JR. lairman OBERT L. EDGELL jesident [iRS FLADMARK [:nior Vice President |CHARD MOELLER ■easurer DHNG. REYNOLDS ce President HOMASGRENEY ce President /RA PINCUS ce President ;RUCE B. HOWAT ■ce President jVMESGHERNA ice President inuary/ February, 1972 Bu^iess Screen THE VISUAL COMMUNICATIONS MAGAZINE JANUARY FEBRUARY 1972 • VOLUME 33 • NUMBER 1 features lAVA: INDUSTRY A GUINEA PIG FOR MANUFACTURERS? is AWARDS AWARDS AWARDS Picture page of recent award winners 21 BUSINESS SCREEN PRESENTS 1971'S "MOST HONORED" FILMS 22 GUIDE TO 1972 FILM FESTIVALS 26 MORE THAN A FILM by Philip Murphy 33 CHANGING THE ARMY'S IMAGE by Robert G. Ervin 35 YOUR NEW SLIDEFILM— BEAUT OR BOMB? by Spencer Bostwick 40 departments NEWSREEL — current trends and activities 8 PARADOX — by Stanford Sobel 10 CAMERA EYE — by Ott Coelln 12 THE AUDIO VISUAL CALENDAR— upcoming events 16 A-V MAN 17 PICTURE PARADE — film reviews and previews 31 NEW PRODUCTS REVIEW — new equipment and services 38 IFPA JOURNAL 41 REFERENCE SHELF — he/pfu/ books and literature 44 THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS 47 THE SCREEN EXECUTIVE— personnel notes 48 INDEX TO ADVERTISERS IN THIS ISSUE 48 I j:l| A HARCOURT BRACE JOVANOVICH PUBLICATION BUSINESS SCREEN is published bimonthly by Harcourt Brace Jovanovich Publications. Corporate offices: 757 Third Avenue, New York, New York 10017. Advertising and Editorial offices: 757 Third Avenue, New York, New York 10017, Accounting, Ad Production and Circula- tion offices: 1 East First Street, Duluth, Minnesota 55802. Subscription rates: one year, $6.- two years, $10: three years. $13 in the United States and Canada. Other countries: $12 per year. Single copies: $1.00 in the United States and Canada: all other countries: $2.00. Controlled circulation postage paid at Duluth. Minnesota 55802 Copyright 1972 by Harcourt Brace Jovanovich Inc. POSTMASTER: Send Form 3579 to BUSINESS SCREEN. P.O. Box 6009, Duluth. Minnesota 55806. 5 Zt- '1 ACL has what you need in-close* It loads fast, runs quiet and is light to carry— as easy to point as your finger* ECLAIR ACL, the new' 16mm camera shoots 200 feet of film, changes magazines in less than 5 seconds. Weighs less than 9 pounds — is no bigger than a football and as easy to handle. Has worry-free accuracy. Uses any lens, and can take a lot of punishment. Also the price is a nice feature. ACL HAS CLOUT It's the professional's camera. CLA hor a "nuts and bi)lts brochure write or call: Eclair Corporation 73 S. Central Avenue, X'alley Stream. New York 11580 I Call: < 5 16 1561-6404 7262 Melrose Ave., Los Angeles. Calif. 90046 (203)933-7182 SCENE SHOWN FROM LESLIE WINIKS AWARD NOMINATED SPORTS FEATURETTE THE WINNING STRAIN" jry/ February, 1972 \ ./ Let Jayark put the whole world in your hand The greatest sales/training weapon in the world ... in your hand Take it by hand anywhere in the world and instantly show up to 30 minutes of live motion pictures with dramatic sound and vivid color! The most rugged machine of its kind ever built! Light cnouRh lo carry easily, but solid enough to withstand the grueling punishment of con- slant use — anywhere — anytime. Never overheats! Fully auto- matic. Cartridge operated. Just plug in. Runs continuously or inlermillently. Stops autr)mati- (ally. BiK')"x12" screen. Brilliant picture in fully lighted room. $319 (lets quanlily discounts) Willi- Iffi I iiinplil,- uiliirnt.iliitn kil jAYARK Instruments Corp. Ill last 4'Jlh St., NY., NY. 10017 Cliiini' iJ17i 7'^! 1M> newsreel REPORTS ON CURRENT EVENTS AND TRENDS Jury of TV Viewers Pick Best Commercial A unique s\sicm lor chousing the lop I V commercial ol the year was under- taken at Ihe recent Chicago Interna- tional Film Festival. SO qualifying spots, selected hy a professional eom- millec, were hroadcast i>ver WTTW- I'V to viewers throughout Ihe ( hi- cagoland area on Ocloher 19. Viewers were asked lo vote by postcard for the lop three commercials judging solely on each spot's ability to moti- vate interest in the product, service or idea promoted. Wreckers smash another historic build- ing. Winner ol ihis postcard vote, a real lest ot the ability of Ihe film to move its audience, was Your Ifcri- Kific a 6()-second spot created for the National Trust for Historic Preserva- tion hy Cinemakers, a New York pro- ducer. It is probabl) ihe first lime a public service spot has won top prize in competition with some ot the most elaborate product commer- cials. Sony-3M in Cross Patent License Agreement Sony Corporation and .^M Companx have concluded a cross patent license agreement involving Ihe manufacture and sale of magnetic tape and record- ing equipment. Ihe agreement will permit Sony lo 111. mill. iclure and sell Ihe new ^S] "High Inergy" magnetic tape and \M lo manufacture and sell ihe new Sony '4 -inch "U-Malic" vidcocassctic equipment. High I ncrgy " lape. manulacli exclusively for the past year by 3| Magnetic Products division, ulil a cobalt-energized ferric oxide for lalion lo deliver what is said to better quality signal but remains ui versiilly compatible with present eqiii ment. .Sony has commenced the distrih lion of its ■"L'-Matic" videocassci equipment in Japan and anticipal that it will introduce the same systc into Ihe U.S. market in early 197 The recording equipment wil manulaclurcd and sold by .^M throu its Mincom division under Ihe \\ ollc Silk brand name. Plans for market! the recorder hy .^M are being \eloped. National Education Association Honors Jamison Handy Jamison Handy, whose innovative e ucationul methods have kept studer wide-awake in classrooms across t country since World War II. received special recognition from t National Education Associati (NEA). Mr. Handy is President the Jam Handy Organization. The NEA tribute was bestov on Mr. Handy by the A.ssociali Dep.irlmenl of Audio Visual Instn lion "In recognition of his oiitslar ing contributions lo the Americ people in the areas ol public edui lion, industrial and military Ir.iini and lo people throughout the work Ihe award is in the form of a monta ^* ilepicling his lifework in these art and is dedicated "The Sage of ,AqU! ius — for making them underslam New Photoplastic Recording Technique Announced .A incihod ol recording images on fi with Ihe result ready for projeeti in a fraction of a second, withe chemical processing, is being offer for licensing by the Cieneral Elect Company. The technique, under developmi for several years, is called "phot plastic recording" (PPR). The brig ness and clarity of the image h. recently been greatly improved by ilevelopmenl of a ihin mel.dlic la; .iddeil to the film. One advantage of the prixress ih.ii Ihe lilm is insensiiiNe lo lig until just before it is used, at uhi lime it is "charged" by exposing lo .1 high \oll.ige power siipph. Wh light strikes the film, the electric BUSINESS SCREI ■ 0 I ^ nchr of'o Background Music For Discrirninatlng Film and Television Producers Corofog and Somp(«r H^totd On R«^u«lt; SAM FOX FILM RIGHTS, INC. I MO Iroodwo. NY NT 10036 • 3121 247 3t90 MOVIES FROM SHOES sales sfory comes alive with camera , dissolves, zooms to %" close tips. 91 and art photographed on 8-16 mm film free movie kit, film clips, poclcet slate, timetable call (Al Stahl) (212) COS'2942 Animated Prod ) Broadway N.Y. 10019 •ges on the surface arc redistrib- I, and as a source of heat softens layer of film, its surface is dis- .■d. When the film cools, a frac- I of a second later, the ridges arc 'en into a pattern that reproduces I image being recorded. If addi- lal information needs to be added I-, this can be done a number of l;s without erasing the original :?«■ . . I Ihe speed ol processing — in con- j *. to conventional motion picture i — makes ;ipplic;itions fciisiblc in I ipuier-related microfilming, com- ers with graphic display outputs. I bry tactical situations, and in- 'rial uses where holographs — giving j I effect of three dimensions — are ! le to study the performance of ts that may K-comc distorted by lation. Studies conducted recently { jjcneral I'lcctric indic;ite th;it some [.ition studies on complex parts I be reduced from months to days Ihc use of photoplastic recording. I |irt Takes: t national Video Corporation has n construction of a new 47.000 re-foot production facility in lyvale. Calif. The new building accommodate 400 employees. hes Rudd, noted CBS news cor- ondent, will address the Calvin ion Picture Workshop in Kansas on February 7. is-World Productions. CCTV di- in of Columbia Pictures, has ;iled a new system to show cur- motion pictures in hotel guests' ns. In its initial test, Trans-World telecast two major motion pictures 1000 rooms of the Regency- tt House in Atlanta. ellc Industries. Inc.. makers of o-visual equipment for industry education, recently celebrated a anniversary. Factory and office time off so fellow townspeople teonomowoc. Wis. could see how slle's modern, recently expanded, t operates. Now. . . Capital Film offers t.wo Full Service .aboratories . . . • in Washington, D.C. in Miami, Florida In \\a\ ol this year, Capital I ilni completed expansion of its Miami lab intu a Hill service facility with editorial, sound and processing capabilities. Mso, because of a growing demand from regional customers, the Miami iai ilil\ has created a special slide film and film strip deparlim-nt. Here's what a Capital Film customer NOW receives ,.. l^esides the recogni/ed (|ualit\' and renowned customer service; FROM MIAMI: 1. lull -55 and 16mm color positive printing and processing services as well as black and white. 2. lull Idmm color reversal printing and jKocessing services including 7J89 sound track prints. {. Slide film and film strip department. ■4. Optical printing department for blowup or reduction with new wet-gate. 5. Complete editorial and sound transfer facilities under one roof. "v Color (onlrol with new Eastman Color Analyzer. FROM WASHINGTON: 1, lull r> and Idmm color positive printing aiul processing services as well as black and white. 2. full Idmm color reversal |)rinting ami processing services including 7J89 sound track prints. .^. I ull Super 8mm cokjr printing and processing services. 4. Super 8mm cartridge and cassette loading and repair. 5. Complete editorial ^md sound dubbing, re-recording, and transfer services -RCA VVESTREX. 6. Optical printing department with wel-gate, 7. Color control with Ha/.eltine color analyzer. Its a C,*\I'11.\L IDEA lo give you full service.,. night or day. or further information, fill in the coupon below for our NEW Corporate In- ormation File, including price lists. f'lcdsc send mi- i Cil\. .State. ./ip. FILM LABORATORIES, INCORPORATED Capital of Washington Capital of Miami 470 E Street, S.W. 1998 N.E. 150th St. Washington, D.C. 20024 North Miami, Florida 33161 (202)347-1717 (305)949-3242 ary/ February. 1972 paradox BY STANFORD SOBEL r.\K\l)()\: I he I'lrson Who Pushes the r:uiic Biilinn First Is L'suully The One With I he l.easl To I.osc. wiii-N I WAS iHiRiiiN I wrote a musical comedy show tor my eighth grade graduation play. We had a twenty-five piece school orchestra, a cast of four adults and thirty children, and a chorus of eight-year olds from the third grade dressed as flowers. On our dress rehearsal night, our leading lady failed to show up. (In the tradi- tion of the stage, she was also my girl friend.) We put in a substitute, and I ran over to her house, where I found her sick in bed and crying. 1 began to scream at her for missing the dress rehearsal, and finally sh." said: "What arc you yelling about? I'm the one who just became a woman!" The Panic Button has an uresistible attraction for many of the people in our business, and. like the teen-age director I was at thirteen, they're often the ones with the least at stake. 1 have many associates . . . and clients . . . who sincerely believe that film people do their best work when they're under pressure . . . So . . . they arti- ficially create a sense of pressure with the idea of stimulating a high level of performance. In practice, this ac tion is self-defeating. It doesn't lake too long to figure out that when Charley says he needs the script on the l.^th he really needs it on the l.lih. Bui when Art says he needs the script on the 1 .^Ih, he do,:sn'l actually need it until the 15th, and Frank doesn't need a 13lh script until the 21st. and so forth. In my own case, I do my best work for the producer or client who levels with me . . . who tells me "I'd like it b\ the I ^ih so I can make some 10 changes aiul g^l it back Ui u>u on Ihe \Mh. and then show it to the client on the 21st." I U)se respect for peo- ple who are less than candid with their writer. e\en though they cx- pl.iin later that they have to be that way in order to make sure the writer doesn't miss his promised deadline. My own reaction is to distrust a producer When I learn that the script for which I sacrificed my weekend to complete on time has been sitting on his desk for three days without being read, because he didn't really need it for another ten days. An artificial crisis brings out the cynic in me. but a true crisis brings out the professional. In fact. I would define the true professional as one who works smoothly, efficiently, and unflappably in a situation of total tension. This kind of confidence comes from being ready for the unexpected based upon prior experience. The whole film in- dustry is a learning process, an educa- tional environment. 1 have worked on very few film projects which resulted in my learning nothing new at all And each one of those learning ex- periences has made me better equipped to cope with unexpected troubles when they occur without warning ... as they often do. Recently 1 was involved in a national sales meeting in .St. 1 ouis. In the mid- dle of the morning program, a multi- media show with eight screens and 29 projectors, the electricity went out. not only in our hotel, but in the en- tire downtown area. Instantly, the di- rector turned over the headset to me. in casj the current came on quickly. He then picked up the do/en spare flashlights he kept in his briefcase next to his foot and a small portable hiillhorn. which 1 had never seen him us.-. He quickly went up to the front of the room, and handed to the people in the first row every flashlight he had. They kept them trained on the director, who explained what had hap p.-ned to Ih.' electricity. He then pro- CL'cded to tell about fifteen stories related lo blaekoiils ami blackout situ- ations. Meantime, backstage, the pro- jectionist was busily shutting off all the switches lo protect ,ig.imsi damage when the current should i on again. When the light camej again, ten minutes later, the dire received a big cheer from the salesmen in the room. He deservol And the show went on from thcr This ability to perform under s] pressure, this sense of being aM cope with the extraordinary, is t| the mark of the professional in business. Hqually significant, howc is the ability to recognize a situa in which absolutely nothing can done. It is simply not possible to make tain kinds of pictures for certain k of budgets, and \ou arc deluding ) client if you do not advise him this fact. There is absolutely no \ou can get permission from the F to shoot helicopter photography Kennedy Airport on a summer a( noon during the air-traffic rush-h« The professional knows this fact, he knows it in advance and doc waste everybody's time and mo Irving \o do the impossible cannot bring a girl, either amateu professional, into an automotive sembly plant without slowing di production on the line. You cai shoot as a gas station without in fering with the income of the dei The professional knows about all tl limitations and takes them into count. He doesn't fight against tl ... he allows for them and copes i them. It was at the Waldorf once thl heard the greatest comment of about the panic button. The pro tionist was trying very hard to | gram the dress rehearsal of a mi media show and everv thing kept g« wrong . . . none of it his fault, nally the projectionist said to the cli who kept rattling him by making e remarks . . . "Please go away Nou're making me nervous. I'm d< pretty well, considering I've never d this before!" That ri-ally frighte the client, who now had a e<'»»« ease of panic, because if he blew continued on pagt Stanford Sohcl. a frcf-lancc writer hated in New York City, has survived inai panic-striiken crises during conventions and film productions he hat writtt lie says that he sometimes feels panic as the deatlline approaches for "Parodo> this column which he writes for each issue of Bi'siNFSs ScRriN. BUSINESS SCRI 4 If you'd like to knoiv more about any of these applications br video tape recording... ire raft Testing ommunications rime Investigation river Education ■ire Control isurance lanagement Consulting lulti-Media Presentations ccident Prevention eophysical Research lental Health usiness Education ommunity Activity iagnostic Procedures vidence Gathering ire Investigation aw Enforcement larketing hotojournalism sychiatry risons eligion cience ports urveillance raffic Safety Safety Sociology Steel Making Therapy Training Chemistry Oceanography Entertainment Claims Adjusting Computers Education Film Copying Hospital Manufacturing Medical Plant Tours Real Estate Sales Speech & Drama Storyboarding Trade Shows Underwater Conferences Tape Duplication Product Improvement •• .turn the page tnuary/ February, 1972 11 the camera eye VIEWPOINT AND COMMENTARY BY O H COELLN II Grand Prix, First and Second Prizes for U.S. at 12th International Film Festival in Spain COMPETING A I BARCELONA On No- vember 2-6 against 108 of the finest industrial motion pictures from 12 Eu- ropean countries and Japan, United States entries at the 12th International Industrial Film Festival captured one of ihe two Cirand Prix, a First Pri/c and Second honors despite one of the fewest total entries in recent years submitted by this country. The U.S. sent only eight films as compared to an average of 15 entries subniilted by Britain, France, Germany and Italy. Deleyales represu-nling national con- federations of industry from 16 coun- tries were in attendance at the week- long showings, discussion forums and awards ceremonies hosted by Spain's Organization Sindical Espaiiola, that country's national association of man- ufacturers. Only Belgium was not rep- resented b\ films al this year's event, held in the spacious facilities of the Palacio de Congresos. Barcelona's im- pressive trade fair grounds. After a dismal showing at the Festi- val in Florence last year, where the U.S. won no awards and was repre- sented by only a single delegate, this country rebounded with a strong and active delegation representing such companies as IBM, Pan American World .Xirwavs, TTie Port of New York Authority and Westinghouse. Motlern Talking Picture Service, a founding member of InforFilm, the worldwide film distribution organiza- tion, sent both its executive vice-presi- dent. Bill Oard. ami vice-president and general manager. Dan Kater. Your Business Screen correspondent, a member of the Advisory Board of the Council on International Nontheatrical Events, was elected president of the international jury reviewing films for one Category. Kater was a memlK-r of another Category jury, with Oard named as his alternate. The U.S. entries were sent to Bar- celona under the auspices of CINE, with selections being made on behalf of the National Association of Manu- facturers, the official participating 12 group recognized by this competition, organized over the past decade by the Council of European Industrial Fed- erations. Most-honored of the U.S. entries was The Real Worhl, winner of the Cirand Prix for films made for specific industrial audiences and a First Prize recipient in its own category for man- agement training & human relations films. The Real HOrli/ was produced lor IBM's Field Lngmeering Division by FVVB & Associates, Inc. of New York City. The other U.S. prize win- ner was Position Counts, honored with a Second Prize trophy. This electron- ics' production film was sponsored by the Superior Electric Company, Bris tol. Conn, and produced b\ The Com- municators. Inc.. of Pomfrel Center. Conn. Scene from Plnhiis tilrii I irnt Probably the finest film at the Festi- val, however, was the other Grand Prix winner. Lii;lit, a superlative visu- alization of commercial lighting design and applications, sponsored by a fre- quent Festival winner: N. V. Philips Ciloelampenfabriken. of Eindhoven. Holland. N.V. Multifilm. of Hilver- sum, Holland, also a previous prize winner at these events, was the pro- ducing eomp.my. with Halliim Hoving as the talented director. Lit;ht became eligible for the general public interest Cirand Pri.x honor after receiving the First Prize for "films which have the purpose of contribut- ing to the prestige of the industr\ con- cerned." It was the Grand Prix vk after strong completion from J Laiitlou- Rcvolttiion, a West Ciem entry which won a category First Pi for its sponsor, Pharma Informal Ciba Geigy RochcSandoz. I eona Film, headed by Dr. Georg Munck Boblingen Tannerberg. Federal Rep lie of Germany, was Ihe producer this scientific research film. Cireat Britain, with 15 entries competition, was easily the Festiv major award winner with two F Prizes, two Second Prizes and I Third Prizes. In addition to the "first" for I LaiiiloMc Revolution, the Federal I public of Germany took a First Pi honor with Grossrohrc Aus Su produced for Mannesmannrohr Werke ACi by Dido-Deutsche In dusirie und Dokumentarfilm Gml both of Dusseldorf, and two Secf Prizes. Small in area but mightly in CC petition. Denmark submitted only f films and took home a First Prize a two Third Prizes. The Danish winner of iiip hon was Four in the Crowd, an in format exposition on recognizing and treat diabetes symptoms for general au ences. sponsored by Novo Indiisti A of C openhagen and produced by I lerna Film of Klampenborg. Dennia l.aterna became the Festival's fi dual-award winner when that CO pany's production of Know Hi created for F. I.. Smidih A: Co. Copenhagen also won a Third Pr honors in another category, depict complex operations in a cement f tor\. The other Danish award-winn a Third Prize, was Flash Drying Cellulose, produced by Jorgen Bag. Sony has a package deal for you. 3 books...a $15 value...now free for the asking.) ese three application bulletins give the complete story the 51 applications for video tape recordings listed on ge 11. Originally published at $15.00, they're available w FREE. We want people to know more about this exciting'communications medium. Send for your pies today. . . while they last. |iuary/ February, 1972 13 camera eye continued Filmprixluktion, ot topcnhagcn. for Niro Atomizer Ltd. of Soborg. France was another maximum entr> competitor at Barcelona with 15 en tries and captured two Third I'ri/es. The first of these, went to Mo Honiiiu- Par Chofurs. sponsored by Societe Generalc. of Paris. This informative film on banking services was produced for the French banking firm by Films Jean Mineiir. also of Paris. The other French Third Prize Winner was Minc\ D'Aiiiotinl 'Htii. an exposition of new mming techniques, produced for Se- coma and Joy Ville-Crozet, mining equipment companies, by Compagnie Lyonaisc dc Cinema, of Lyon. French pride in its past record of achievement at these Festivals was as- suaged greatly when I as Artisans. sponsored by the Confederation Gen- eralc de i'Artisanat Francais, Paris, and produced by Ix's Analyses Cine- matograph iques. also of Paris, won the beautiful City of Barcelona spe- cial trophy, given producer Georges Rozc for the film's "major social and educational values." Holland added to its Grand Pri.x and First Prize laurels when the Spe- cial Prize trophy of the Ministry of Information and Tourism of Barcelona was awarded to Carillon Films, of Rij- wijk. for the hand.some entry, Holland Under Glass. Producers Gerard Rau- camp and Ted de Wit of Carillon shared this special honor with their director, Cas Willers. The film color- fully depicts methods for improvement in the production of cut flowers in Holland. It was sponsored by Neder- landse Vereniging \or Bloemisterij, of the Hague, Holland. Behind the Scenes wt BF,Mi.vi, that Furopc's annual In- ternational Industrial Film Festival, despite some obvious shortcomings still apparent after 12 years of con- tinuous growth, stands alone in the world as both a showcase for the best work in industrial film production and as a very useful meeting place for serious executives concerned with this medium within their companies and governments. Recession in liurope and elsewhere didn't deter si/able representation from 15 countries at Barcelona Nov. 2-6; although both commercial studio, lab, and distribution people just about equalled the corporate and manufac- turmg association delegates, it was an ideal meeting place. 14 Those concerned with the quality of judgment imposed on all entries can be assured that, for the most part, it was /()/' drawer. Underscoring our faith in film as a universal language, little dif- ficulty was encountered in the right film getting through to all of the 25- man international jury. The decisions were primarily based on just three key criteria: Was the spe- cific objective of the film achieved? Was the film likely to communicate at the level of the specified audience? Judge the technical and artistic quali- ties of the film (consider visual quality, sound and tempo). Although there was some close vot- ing below the First Prize level una- nimity prevailed after discussion of various differences. The same kind of consensus judgment ruled when the various C^itegory juries assembled, as required by Festival rules, to choose the two Cirand Prix winners. A striking example of international understanding attained by this ex- tremely diverse group of film jurists was the selection of The Real World as a First Prize winner in its Category and. subsequently, the sizeable major- ity (nearly unanimous) votes given this IB.\I film by the full International Jury selecting it for the Grand Prix. This U.S. entry had to win or lose as much on its English sound track as it did on its admirable humorous charac- terization of one "typical" day in the life of an IBM Customer Engineer. The jury members got the message all right. In the all-too-scrious world of to- day's business, this film's humorous slant on an extremely pertinent prob- lem: service to the ciixtoitier probabh got to many of the jurists at Barcelona. It should also be noted that many Eu- ropean entries, aside from Britain's, carried English sound tracks as did those from Japan. In our opinion, shared by many at Barcelona. IBM has a rich properly for international use in The Real World: foreign language sound tracks would provide this worldwide concern with an excellent vehicle for improving customer relations as well as its own employee showings. All too little hu- mor prevailed in the films at Barce- lona but when it diil. witness the suc- cess of Britain's Gas Council prize winner: Tnt (Had You .Asked That Question, nearest comixMitor to Tin- Real World for the (irand Prix and the British National Coal Board's First Prize winner. The Self-Rescue Breath- ini; Apparatus. Both of these Categoi^' winners were ver> well done .mimation cartoon treatments In contrast, another IBM enir\ (IBM International) was that com- pany's imaginative Ol Men and nions. originally created for last EXPO at Osaka, Japan. This "^-mu cartoon looked like a sure winnej some kind of award in its Cati But. in th.' opinions of many v^ whom we talked at Barcelona, film's very excellence for its prir Japanese and Asiatic audiences ii Osaka, treating the subject of the; vironment and pollution in Far Et ern mythology for its characters artwork, was less appreciated by Wj ern viewers than we may have posed. Sans verbalization with onlji very good music track. Of Men T>einons depended on its inui\;es ■ Quadra Que four-channel programmer runs any com- »,ation of four projectors to give you a faultless mix of ,\\es. filmstrips and motion pictures. And if you run fewer fn four projectors, you can use Quadra Ques automa- n to program anything from the house lights to the pop- : n machine. ladra Que gives you important exclusives. too. Remote ;htrol. for example. Toggle-action programming switches, inpact. ultra-reliable integrated-circuit design. And 15- iip power outlet for your movie projector. I! Want capability that grows with your ambition? Just add our companion Quadra Que 2 programmer, and get a total of eight channels, all still automated from a single track of your tape recorder. Then there's the exclusive that may mean more to you than all the rest: programming sophistication without tempera- ment. Even with the least expensive tape recorder. Quadra Que works perfectly every time. If you're going into multi-image, go easy. See Quadra Que in action at any Spindler & Sauppe'dealer, or write Spindler & Sauppe'. 13034 Saticoy St., North Hollywood, Calif. 91605 (phone; 213-764-1800) for full details. \ Spindler & Sauppe qq quadra que ) uary, February, 1972 15 Camera Mart now has the world's Sirst portable Video Tape Recorder Akai's new 1 .," portable V'iileo Tape Recorder with simultnneoiis video and audio recording provides every- thing needed to produce professional video tape presen- tations. No film processing costs. No expensive lighting setups. No special equipment of any kind. And all on low cost ■'/' video tape at '/i the operating cost of other systems. Unit includes: Instant playback on built-in T^ monitor. Exclusive built-in super-sensitive microphone. Zoom lens. Built-in optical view- hnder. Automatic light compensator. I2-volt AC/DC system (two rechargeable 6V batteries included.) Easy-to-use push-button operation with automatic fast forward and rewind. Price Complete $1295.00 RF Converter allows VT-100 to play through any TV. (Opt. Accessory) AkaL Model VT 100- Excellent for sales meetings. location reporting, audio-visual presentations, etc. I FOR SALE or RENT Get (f St Camera Mart . . . Use il Artywhtre. 9 HnCA^KRWlAin,. 456 W. 55th ST., NEW YORK, N. Y. 10019 • (212) 757-6977 RENTALS SALES SERVICE 16 the audiovisuc calendai FEBRUARY Annual Calvin Motion Picture WorkshiJ February 7-9. Calvin Laboratory On sion. Kansas City, Mo. 64108. In^ Calvin, 1105 Truman Rd., Kansas Mo. 64108. National Visual Communications elation Annual Day of Visuals, Feb. New York Hilton Hotel, New York. Info: Quent Harvell. NVCA, 230 Ave , New York, NY. 10017. MARCH VIDCA International Market for Vk cassette and Videorecord, March 5-| Cannes, France Info: J. Nathan, West 57th Street, New York, Seminar Workshop on Motion Pii Production Techniques, Mar 6 10, tional Medical Audio Visual Cen' Atlanta. Info: NMAC, Atlanta. Ga 303 APRIL Travel Film Festival sponsored by '. Calif. Sports and Vacation Show a Sunset Magazine, April 7-16, Convt tion-ExhIbit Center. Los Angeles. In Buck Enterprises, 1665 W. Katella Av Anaheim, Calif. 92802. Association for Educational Commi cations and Technology (AECT) Ann National Convention, April 16-20, C> vention Center, Minneapolis, Mil Info: Gerald R. McKay, AECT. 440 C fey Hall, University of Minnesota, Paul, Minn. 55101. Society of Motion Picture and Tek sion Engineers Technical Conferer and Equipment Exhibit, April 30-k/ 5, New York Hilton Hotel. Info: SMP' 9 E. 41st St., New York, NY. 10017. MAY Pacific Education Show, sponsored British Columbia School Trustees National Audio Visual Assn. of Cana' May 6 8, Exhibition Park. Vancouv B.C. Info: Pacific Education Sht 2000 W. 12th Ave., Vancouver 9. B JULY National Audio-Visual Association tional Annual Convention, Jii!y 15-1 Municipal Auditoiiuni, Kansas City, Info: NAVA, 3150 Spring St., Fatfl Va. 22030. AUGUST American Management Assoclatio Education & Training Conference, A 1-3, New York Hilton. New York. N Info: Clapp & Poliak. 245 Park A\ New York, NY. 10017. BUSINESS SCRE a-v man i/ard W. Palmer, Audio-Visual Super- lir. Public Relations Department, I* England Telephone Company, and sident of National Industrial Tele- on Association, is our A-V Man in first of a series of profiles of lead- figures in the industrial audio-vis- field. HIS LONG CAREER AS AN AUDIO- JAL MAN, Edward W. Palmer has formed almost every task an A-V 1 is ever called upon to do. He producer (film and tape), he has r%ised distribution, organized ling activities, planned displays, de- ed and operated A-V communica- s centers of great imagination and cicncy. In his spare time he is a tographer, a teacher, a writer, a lie citizen, and a lecturer. He is a iplete A-V man. one of a broad breed now developing almost as antithesis to the old characteriza- of an A-V man as just a "man- r of equipment." Vhen he took his first steps on the io-visual road back in the 1930's, Palmer studied the weaknesses iome of its practitioners then and :rmined to avoid them in his own ;er. "In the early days." Palmer i, "the A-V man in the schools often the "odd" teacher who Idn't tjach. so they put him in back room with the equipment. I the industrial training supervisor sometimes put in the job "be- se he couldn't do any harm there". "Although the image is still there to haunt us, these things are now well in our past," Palmer believes now. "In industry today, I see the A-V man as an "architect" for training programs or communications activities. The A-V man has to have the broad ability to design the most effective visual com- munic.ilions system to meet each need of his company as it arises. He should be able to constantly improve the learning and retention ability of com- pany personnel, and to devise media to enhance the relations of his company with the community and the overall g.-ncral public. As today's A-V direc- tors are more and more given the chance to prove their value." he says, "ihcN are moving out of the "manager of equipment' category to become ■architects for training and develop iiieni'." Hd Palmer started with New Eng- lantl Felephone 35 years ago. With the exception of time spent in the U.S. Navy during World War II. he has spent most of his career in the com- p.un's Public Relations and Advertis- ing Departments, including three years at Bell System Headquarters in New York as Display Supervisor. At present he is Audio-Visual Su- pervisor. Public Relations Department, of New England Telephone, and is responsible for planning, experimenta- tion and distribution of CCTV and audio-visual media for training. A pioneer in CCTV for training, his ideas on practical uses of tele- vision in industry and his designs for multi-use centers have been widely adopted by business firms and edu- cational institutions throughout the country. Palmer's spare time activities have included many community projects, including Town Meeting Member. Reading. Mass., six years as a mem- ber of that town's School Committee, and two years as its chairman. He has also served as president of the Read- ing Symphony Orchestra, and is now serving on its Board of Directors. He is best known for spearheading the civic campaign to save thj Battle- ship U.S.S. Massachusetts, and re- ceived the Silver Anvil Award for his efforts from the Public Relations •Society of America in 1966. Palmer is at present writing a text- book on audio-visuals for industry, anil has been working with teachers of the deaf on methods of television instruc- tion for deaf children. Two years ago Palmer was among the founding members of the National Industrial Television Association, and is serving as its president this year. The association grew out of the inter- est of business people who met in- formally to discuss their television problems. Regional and local city area groups are now forming within the association, and Palmer sees a period of great growth as video cassettes and other display devices come upon the scene. Although a real television pioneer, Ed Palmer now sees a big future for Super 8 film. "With more and more businesses needing the convenience of cartridges and cassettes to play back their videotape productions, and with manufacturers of video cassettes hav- ing difficulty getting on the market with their products, we may see more of industry going to kinescopes of their tapes and placing them in Super 8 cartridges. When businesses who try this method as a 'temporary' method of distributing their taped material find the many added advantages of this method, they just may never switch to video cassettes when they do arrive on the market." Whichever way — Super 8. or \ideo tape cartridge — the software needs of the nation's industry will skyrocket. Palmer believes. "I predict that video- tape software production houses will be so plentiful in the next ten years or less that Business Screen will need a second Production Review issue each year just for independent video pro- ducers." All about Super 8 Geo. W. Colburn was one of the first Labs to perfect the printing of the Super 8 format in both sight and sound. Over the years we have gathered much Super 8 knowledge, which we wish to share with you. Send today for this FREE Booklet "Colburn Comments on Super 8". GEO. W. COLBURN LABORATORY, INC. 164 N. Wacker Drive • Chicago, III. 60606 Telephone (area code 312) 332-6286 luary/February, 1972 17 lAVA: Industry a guinea pig for manufacturers? lAVA president warns A-V men against moving into new devices too fast. CiERARr) K. Hall, Director. Audio Visual Services. Nalional Cash Reg- ister Company, and President of the Industrial Audio-Visual Association told members gathered lor the semi- annual meeting in Birmingham. Ala- bama, October 2(i-29. that industry was being used as a guinea pig by some audio-visual hardware manufac- turers anxious for someone to help defray the enormous costs of the de- velopment of new products for the coming estimated $12 billion annual market for magnetic or film storage devices for the home. "After we purchase this equipment and put it on the line, we are doing product reliability studies for them. We are doing the de-bugging lor them. We are doing the experimentation that they should have been doing them- selves before they ever released a prod- uct for sale," Hall said. "Industry is a fine target for sales efforts by equipment manufacturers. Hopefully, by our companies' com- mitments to one system or another, we might help a manufacturer make his product the standard. There is no question." Hall said, "but that some of these new systems do offer some exciting benefits, but do they solve all our companies' communications problems'.' Will the new 'XYZ video cartridge cassette with continuous su- per H loop, monaural stereo sync sound, adaptable to front screen pro- jection, and high hand, no band, low band frequency modulator with op- tional drop-out compens;itor' handle all problems we might have'.' Humbug." "The point is," he stressetl, "we've got to beware of the non-compatibilit> of these systems, beware of duplicat- ing and print problems, beware of reliability problems, and beware that wc do not become gadgelecrs rather than professional audio-visual com- municators." The lAVA group was welcomed to Birmmgham by Mayor George (i. Seibels. who said that "anv citv with 18 UELCOHE I.H.U.H. Ill riMlfliHIHl m til iBurnsi Sign on top of the Birmingham Trust National Bank welcomed lAVA members to th Alabama industrial metropolis, October 26. lAVA President Gerard K. Hall, National Cash Register Company, warned mem- ber against gadgeteensm with new cas- sette and cartridge devices. Program Chairman Clyde 0. Won American Cast Iron Pipe Company. w( coming JAVA members to Fall MeetlBi Dr. Robert Taylor (I) and E. J. McDevitt (r) of University of Alabama Medical Centt demonstrate videotape and film teaching programs. BUSINESS SCREE ■ ■';-ry ayor that's got any walkin' aroiinti e will keep right up on audio- ■ il communications." Birmint;h;:m cs constant use of C'C'TV anil A-\ . piiicnt in several municipal tle- nicnts, he told the lAVA com 1 iKMiors. I McDevitt. Director of Dental .11 ihc Universits of Alabama Mcd- ' iiler, described his department's cd facilities to visiting lAVA inbers. Despite a >trong eomniit- lil to rV and constantly increaseil sof TV for classroom teaching, an.l ilhc 25-hour a week programming Jducied hy the University on micro- 9e channels to the area's hospitals. Pevitt said he was sometimes con- hed that nothing could heat Ihmm as a shooting medium. "You can I go almost any way. and do it ," he said. "You can go to any i of video display device, to large mall screen 16mm projection, anil iupcr 8, all of which we find ver\ ul." •ther «ay pomts on the bus\ sched- organized by Program Chairman le D. Wood, of American Cast I Pipe Company, were Birmingham thern College's unique theatre with sing, lowering and revolving ^lage. advanced lighting and sound ipment; and the audio-visual la- ics of the Army Missile and Muni- s School. National Aeronautics Space Administration and th; jama Space and Rocket Center in itsville. Alabama. fartin K Broadwell. Director, Rc- ces for Education and Manage- t, as keynote speaker, offered A members some sharp tests for overing if they are truly profes- al imhislriut audio-visual men, or experts on audio-visual techniques hardware. The industrial A-V man look at a communications situa- by anaKzing who is going to see film or filmstrip, and what be- oural deficiencies it is designed to come. Only after these criteria determined. Broadwell said, should :ific techniques come into the pie- o roimd out the program. Lee le of Ohio Bell Telephone Com- V. made a slide presentation of his pany's impressive new color tele- )n facilities for training and other munications uses. Harold Daffer Honeywell, inc.. demonstrated a prompting system his department devised. And new product demon- lions were made by representatives Norelco. Audiscan. Co.xco and er-Graflex. \VA will next meet at Tan-Tar-A. J of the Ozarks. Missouri, on Don Peterson, Caterpillar Tractor Com- pany, mspects mock-up of Sky-Lab at NASA headquarters. Huntsvilie, Ala. Martin K, Broadwell, note speaker. JAVA meeting key- Suzanne Chllds, student lighting direc- tor, demonstrates unique system at Birmingham Southern College. ^^E Ideally suited for Business and Industrial use, such as training films, slide shows and other non- theatrical presentations. Included are main and end titles and various moods such as: • Documentary • Light Comedy • Sports • March • Outdoor • Heavy Activity • Light Activity • Childrens' Activity • Scenic, etc. • Sound Effects The quality of this library is unsurpassed for writing, musicianship, performance and the recording itself. You will marvel at the richness of tone and the true high-fidelity quality throughout. IMPORTANT! PURCHASE PRICE INCLUDES A NON- EXCLUSIVE LICENSE TO SYNCHRONIZE MUSIC AND SOUND EFFECTS WITH THE COMPANY'S OWN PRODUCTIONS. For information and complete catalogue please contact BLUE RIVER MUSIC INC. 6223 Selma Ave., Suite 125 Hollywood, California 90028 Tel: (213) 463-7661 iiary/ February, 1972 19 J II was a group therapy setting: ten racially mixed individuals together, in a small room, prepared to undergo some of the most intense encounters o( their lives. Footage of the session could have immense impact and drama — assuming cinematographer Edmund Bert Gerard could get it all on film. "I had no idea beforehand where any specific individual would be seated," writes Mr. Gerard, "so it was impos- sible to set my lights to accommodate the tremendous range in skin colors. I purposely kept one side of the room dark because 'nolhing-is-supposed- to-happen-on-this-side' and because I wanted some silhouette effects. But suddenly all hell broke loose, and one of the group members on the dark side of the room broke down... two therapists rushed over to comfort him ...and I had to pan. changing expo- sure as I went." Normally the scene might have come out correctly on film, if Mr. Gerard was able to estimate his foot candles. But guesswork was unnecessary this time; his 16BL was equipped with 'APEC. the Arri Precision Exposure Control, which reads illumination through the camera's lens. "It immediately regis- tered the change and allowed me to instantly compensate for the lower light level. Exposure was on the nose. As it developed, this scene was the most moving of the entire film." Mr. Gerard has many favorable com- ments on 'APEC "Naturally the sys- tem is not automatic. It simply reads the scene and provides the camera- man with the most accurate reflected light measurement possible, continu- ously visible m the viewfinder scale; now all relevant picture information is always available to the cameraman's eye. Since APEC I've been able to live dangerously with my lighting, yet the exposures are always In the mid- dle of the printing scale. And I couldn't calculate how much time I've saved by not having to walk into the set with a handheld meter, to measure all the delicate lighting balances." Events happen suddenly in documen- tary shooting, and they change with- out warning: APEC's main purpose is to keep the cinematographer on top of all this, working with a greater ac- curacy than he's ever known. States Mr. Gerard in conclusion, "after work- ing with it for almost a year, I cannot understand how I was ever able to get along without it." The point is. now nobody has to. Zi\[°][I]D[^[L[l^ COMPANY OF AMERICA P.O. Sox 1050, Woodside, N.Y. 11377 1011 Chestnut Street, Butbank, Calif. 91502 r^ "... and then, where I'd had no idea of what the exposure should be, one of the patients broke down, n ■.;( ■ J 1 . .» — Edmund Bert Gerard discusses some of his experiences with the ARRI PRECISION EXPOSURE CONTROL 20 BUSINESS SCREE If* Vwards • Awards • Awards • Awards iricia E. Moss, Special Projects Manager, Merrill, Lynch, rce, Fenner & Smith, receives PRSA Award from Kalman iOruck, President of Harshe, Rotman & Druck, Inc., and l'2 Public Relations Society of America Chairman. Merrill jch's film The Long Happy Life of John MLPFS, was one 13 awards presented at the PRSA Film Festival in Wash- ton, Nov. 14. Whalen, Modern Talking Picture Service, receives idy" Award from Miss IFPA, Cathy Coffee, for the Kaiser ninum film. Light, Strong and Beautiful, distributed by company. Award took place at Information Film Pro- ers of America "Cindy" Awards Banquet, October 16, in Diego. 3 J lid winners at International Industrial Film Festival in ecelona, Spain, November 6. William Walton, IBM poration, center, holds prizes won by his company's The Real World. Herbert Rosen (I) Chairman of International Films & TV Festival of New York, presenting a gold award for best film in Newsfilm category to Otto Haas, Director of Public Rela- tions for the Olympic Games to be held in Munich. Award Ceremonies took place in New York on Oct. 22. (left to right) James G. Damon, Jr., Manager, Audiovisual Services, IBM World Trade Corporation, Sponsor, recipient of the Excellent Mention Prize of the Hazer Institut Voor Schon Kunsten, Antwerp, Belgium for the film Of Men And Demons in the 7th International Labor and Industrial Film Triennial; Dr. William G. Carr, President, CINE; John T. Swift, Senior Communications Specialist, IBM Corporation — Field Engineering Division. Sponsor; F. William Bryant, Jr., Producer, recipients of the Primer Premio and the Gran Premio for the film The Real World in the 12th International Industrial Film Festival in Barcelona; Stan Popko. Stanart Studios, Producer, recipient of the Certificate of Merit from the 25th Edinburgh International Film Festival for the IBM World Trade Corporation film. Astronaut Coffeebreak. Pres- entations were made at Cine Award Ceremonies in Wash- ington November 12. uary/ February, 1972 21 editorial AWARDS CEREMONIES cclcbraiing the outstanding films in half a ilozcn film festivals took place during October and November. In addition to the In- ternational Festival of Industrial Films held in Barcelona. Spain. November 2-6. and reported by Ott Coelln in his Camera Eye column, other awards were presented by the Information Film Producers of America in San Diego. October 16; the International Film & TV Festival of New York. October 22: the Columbus Interna- tional Film Festival. October 21, in ( olumbus. Ohio: the Chicago Inter- national Film Festival November 5: The Council on International Non- theatrical events (CINE) in Washing- ton. November 12: and the Public Relations Society of America, No- vember 17, also in Washington. In all, some 765 awards were pre- sented to non-theatrical films at these festivals, all of them worthy of note, but presenting us with a considerable problem of what to do with this mass of data. As can be imagined, the list- ing of 765 awards presented during a .M)-day period in one issue would take on all the physical aspects of a stock market listing in the daily newspaper. Much as we would like to see credit given for all these award winners in our pages, space limitations force us to find some other way to honor the films which have achieved special merit. We think our traditional system of listing those which have won multi- ple awards durmg the year may bi best way. In the compilation on opposite page we have listed all 1 which have attained three or major aw ards in 1 2 of the prestigious festivals held throug the countr\ during 1971. ( N^ awards, postponed from Oecei 1971 to February 1972. were m sarily omitted from our compilatj Wherever possible, we have notec major credits on the film for prodi director, writer, camera, editor, sc and music. We salute these "Most Hon Films" and the people who spofU and produced them. IS HOS :;ud ■M ■do •trs 5:.tZ 648 Awards Used in "Most Honored" Compilation. SUNSET MACAZINK TRAVEL FILM FF:STIVAL: 1 Grand Prize Trophy, 5 Major Category Awards, 1 1 Honor Awards, 30 Certificates of Ex- cellence. Total of 47 Awards. (17 Cirand, Major Category and Honor Awards used in Business Screen "Most Honored" compilation.) U.S. INDUSTRIAL FILM FI-:MI- VAL: 55 Ciold Camera Awards, 10 (lolden Decade Awards. Total 65. (55 Ciold Camera Awards used in Business Screen "Most Honored" compilation I AMERKAN FILM FIISIIVAL: 1 "Emily" Award, M) Blue Ribbons. 4S Red Ribbons. Total «K. (.19 Blue Rib- bons used in Business Screen "Most Honored" compilation.) ATLANTA INTERNATIONAL FILM FF.STIVAL: I dolden Phoenix. 5 Silver Phoenix. K2 Ciold Medals. 49 Silver Medals, 42 Bronze Medals, 1 Cioldcn Dove. 1 Ionosphere Award. 1 Tara Award. 1 lorwanl Atlant.i 22 K- Award. Toial 1.S4. (82 Gold Medals used in Business Screen "Most Hon- ored" compilation.) INDUSTRIAL PHOTOGRAPHY AWARDS: 14 Industrial Photography Awards, 7 Honorable Mentions. Total 21. (14 Industrial Photography Awards used in Business Screen "Most Hon- ored" compilation.) INTERNATIONAL FILM & TV I IvSIINAL OF NEW YORK: 47 Gold Awards, 9 Special Awards, 4 Cirand Awards. Total 60. (47 Gold Awards used in Business Screen "Most Honored" compilation.) INFORMAIION FILM PRODUC- ERS OF AMERK A AWARDS: 23 ( pold "Ciiuh" Aw.irds. 20 .Silver Cindy Awards. Total 4.V (2.1 (iold "Cindy" Awards used in Busines.s Screen "Most Honored" compilation.) (OI.UMBIS FILM FESnVAL: 65 "( hris" Statuettes, 2S(i "Chris" cer- tificates. Total 351. (65 "Chris" Stat- uettes used in Business Screen Honored" compilation.) NATIONAL SAFETY FILM C ■*" TUST: 9 Plaques. 13 Awards of Kf**«f: Total 22. (9 Plaques used in Bus Screen "Most Honored" Compilat "iff ( UK \(;() IM ERNATIOI* FILM FIvSIINAI: 3 Compel Winners. 5 Honorable Mentions. S. (8 Awards used in Business "Most Honored" compilation.) * fW CINE GOLDEN EAGLE AW Al 269 Golden Eagles. Total 2o9 Golden Eagles used in Business & "Most Honored" compilation ) PRSA FILM FF-STIVAI : 13 P Awards, lolal 13. (13 PRSA A» used in Business Screen "Most 1 ored" compilation.) Total Awards: 1171 .Vwartls used In Business Set "Must lloiiiiri'd" i'onipihilion: 6 BUSINESS sen *•■■>■ ■ -::oi '^31 ■■'iy •«i ius Iness LiM COMMUNICATIONS MAGA^lNt ^li 1971's MOST HONORED FILMS THE DIFFERENCE ner at: Atlanta, CINE. U.S. Sponsor: Eastman Kodak Company Production: Eastman Kodak Creative Services Director: John Mihal Writers: John Mihal, Lawrence Ravitz Editor: Carleton Vanderwaker Camera: Robert Weaver, Dick Ham Music: Vardi & Hambro Distributor: Modern Talking Picture Service fAY WE GO ner at: Atlanta. CINE, U.S. Sponsor: American Telephone & Telegraph Company Production: Henry Strauss Associates Producer: Louis Mucciolo Director: Edmond Levy Writer: Harvey Yale Gross Editor: William Freda Camera: Michael Livesey Music: Servi Sound TCH THE JOY inerat: CINE, Columbus, IFPA Production: MacGillivray/ Freeman Films Producer: David Adams Director, Writer, Camera, Sound: Greg MacGillivray, Jim Freeman Music: Val Johns Distributor: Pyramid Films, United Artists DEEP SEA DRILLING PROJECT Winner at: American, CINE, U.S. Sponsor: National Science Foundation Production: National Science Foundation Producer-Director: John W. Robinson Writer: Gene Starbecker Editor: Bastian Wimmer Camera: George Voellmer Distributor: Association Sterling Films THE ESKIMO: FIGHT FOR LIFE Winner at: American, Atlanta, CINE Production: Education Development Center Producer: Quentin Brown Director: Robert Young Writer: Asen Balikci Editor: Michael Chalufour Camera: Robert Young, Ken Poste Sound: Malca Gillson, Ken Page, Don Wellington Distributor: Education Development Center THE FAYETTE STORY Winner at: American, CINE, Columbus Production: Warren Schloat Productions Director: Eugene & Carole Marner Editor: Anson Schloat Distributor: Warren Schloat Productions FIRE ON ICE Winner at: CINE, Columbus, New York. PRSA Sponsor: Standard Oil Co. (N.J.) Production: Peckham Productions Producer- Director-Camera: John Peckham Writer: William R. Littlefield Editor: Hoyt Griffith IS IT ALWAYS RIGHT TO BE RIGHT? Winner at: American, Atlanta, Columbus, IFPA, New York, U.S. Sponsor: Ohio Bell Telephone Company Production: Stephen Bosustow Productions Producer: Nick Bosustow Director: Lee Mishkin Writer: Warren H. Schmidt Editor: Tee Bosustow Music: Ken Heller Narrator: Orson Welles LIGHT, STRONG AND BEAUTIFUL Winner at: Atlanta, Chicago, CINE, Columbus, New York Sponsor: Kaiser Aluminum & Chemical Corporation Production: Francis Thompson, Inc. Producer-Director: Neil Tardio Writer: Richard Olmsted Editor: William Bruder Camera: Alan Green, Neil Tardio Sound: Tabby Andriellio Music: Elmer Bernstein Narrator: Charles Kimbrough Distributor: Modern Talking Picture Service MARINER-MARS '69 Winner at: CINE. IFPA, IP PRSA. U.S. Sponsor: National Aeronautics & Space Administration Production: Jet Propulsion Lab, NASA Producer-Writer: Frank Bristow Director-Editor: John Aiken Camera: John Gregoire, Ed Fujimoto Sound: Mike Regan & TV Recorders Music: Eddie Norton Animation: Graphic Films Distributor: NASA uary February, 1972 23 Busbess Screen rnt vmiAi cOmmi/ HM'H L 1971s MOST HONORED FILMS MASTERS OF THE SKY Winner at: Atlanta, CINE, Columbus Sponsor: PhotoChuting Enterprises Production: PhotoChuting Enterprises ProducerDi rector-Writer- EditorCamera-Sound: Carl Boenish Music: Michael Lloyd Distributor: PhotoChuting Enterprises NETWORK Winner at: Atlanta, CINE, U.S. Sponsor: American Telephone & Telegraph Company Production: Owen Murphy Productions Producer-Director: Paul Cohen Editor: Eric Lawrence Camera: Michael Livesey Music: Charles Morrow OUT OF SIGHT Winner at: Atlanta, CINE, U.S. Sponsor: Eastman Kodak Company Production: Goldsholl Associates Producer: Morton Goldsholl Director: Millie Goldsholl, Morton Goldsholl Writer-Editor: Millie Goldsholl Camera: Tom Freese Sound: Morton Knapp Music: Dick Boyell Production Assistant: Ken Middleham 24 REFLECTIONS IN SPACE Winner at: CINE, New York, U.S. Sponsor: Screenscope, Inc. Production: Screenscope, Inc. Producer-Director; Harold M. Weiner Writer: B. Beame Camera: Phil Courter Music: Emerson Myers Distributor: Screenscope, Inc. ROSIE'S WALK Winner at: American. CINE, Columbus Sponsor: Weston Woods Studios, Inc. Production: Kratky Film Producer: Morton Schindel Director: Gene Deitch Writer: Pat Hutchins Distributor: Weston Woods Studios ST. GEORGE AND THE BLACK FALCONS Winner at: CINE, IP, U.S. Sponsor: General Dynamics Corporation Production: Motion Pictures & TV Department, Convair Aerospace Division of General Dynamics Producer: Robert B. Montague Director: John Hynd Writer: Nick Nicholson Editor: William K.Woods Camera: William McClure Sound: Charles DeMund Music: Jack Pleis STAMPS: A NATION'S CALLING CARDS Winnerat:CINE, IFPA, N.Y. Sponsor: U.S. Postal Service Production: Charlie/Papa Productions Producer-Director: Donald A. Connolly Writer: Coe-Peacock Editor: Frank Maniglia Camera: Glenn Johnston Music: Charles Sayre Visual Effects: Dennis C. Pilgrim Distributor: National Audio- visual Center THE SOUND OF SOUND Winner at: N.Y., PRSA, Safety Sponsor: American Optical Company Production: Tom Thomas Organization Producer: Bill Hamilton Director-Writer: Bob Ford Editor: Larry Keating Camera: Ed Lynch Sound: Ross-Gaffney THEY'VE KILLED PRESIDENT LINCOLN Winner at: Atlanta, Columbus, N Sponsor: Quaker Oats Company Production: Wolper Productions THE VOICE OF LA RAZA Winner at: Atlanta, Chicago. NY Sponsor: Equal Employment Opportunity Commission Production: William Greaves Productions Producer-Director: William Greaves Writer: William Greaves, Jos Garcia Editor: William Greaves, Joh D'Andre Camera: Jose Garcia, Williar Greaves Sound: Juan Rodriguez Lead & Narration: Anthony Quinn WONDERING ABOUT THINGS Winner at: Chicago, Columbus, U.S. Sponsor: The Lawrence Hall Science, Univ. of California, in association with Dow- Corning Corp. Production: Wexler Film Productions Producer: Sy Wexler DirectorWriter-Editor: Larr^ Yust Camera: Isidore Mankossky Music: John Brasher Animation: Frank Armitage •1e' K BUSINESS SCRl tr r 's >■"? ■fi It •■ '.'A Take this 30 -second photoquiz Don't feel bad if you fail" because you'll win a CFI Film Footage Estimator. 1. How much will it cost me to have a 23 minute 16mm Eastman color release print made if the laboratory charges 70/foot? 2. How many 35mm feet would I have if I blew up my 23-minute 16mm picture? 3. What about reducing my 23-minute 16mm film to Super 8mm — how long would that be in Super 8mm? 4. How much ECO can I have developed for $250 at 60 /foot? 'We'll even send you one if you don't fail Undoubtedly you could answer these questions. They're not really hard. But you probably couldn't do it in 30 seconds — you'd need a little more time, and perhaps even a pencil and paper. That's why we're making our Film Foot- age Estimator available free to interested professionals in the motion picture and audio-visual industries. It's handy. It has all the information you need built right into its easytoread sliding scales. Answering the above ques- tions in 30 seconds would be a cinch if you had one. And it's especially valuable for budgeting and planning. How do you get a CFI Film Footage Estimator? Simple. Just send in the cou- pon on this page or write to us on your letterhead. We'll send you one with our compliments, along with any special serv- ice information you may need. All right, send me a Film/Footage Estimator. Let me prove to myself that I can answer those questions in 30 seconds. Name Company Title Address City State Zip I am also interested in: □Video Tape to Film Transfers nTitle and Opticals QTape Copies CONSOLIDATED FILM INDUSTRIES 959 SEWARD STREET, HOLLYWOOD, CALIFORNIA 90038 BSl uary/February, 1972 25 1972 FILM FESTIVAL PLANNING GUIDE A listing of film festivals and competitions of particular interest to industrial film sponsors and producers SUNSET MAGAZINE TRAVEL FILM FESTIVAL Sponsored by: Sunset Magazine and H. Werner Buch Enterprises. Dates: Jan. 6 16. 1972 (Anaheim); April 7 16. 1972 (Los Angeles). Location: Anaheim Convention Center, Anaheim, Calif.; Los Angeles Conven- tion— Exhibition Center. Los Angeles. Calif Deadline for Entries: Jan. 1. 1972. Eligibility: Films must be produced or released after January 1, 1970. Categories: Government produced film featuring travel within U.S.; Govern- ment produced film featuring foreign destination; Commercially produced film featuring travel within U.S.; Com- mercially produced featuring foreign travel; any entry featuring sports or outdoor recreation; any entry featuring travel or vacations using recreational vehicles. Entry Fees: $25.00 total fee for single or multiple entries. Judging: By international panel of qualified jurors. Awards: Sunset Magazine Grand Prize Award ($500.00 plus trophy), and five additional category awards ($100.00 each). Get Further Information From: Robert N. Jordan, Festival Director, 1665 West Katella. Anaheim, California 92802. NVCA DAYS OF VISUALS AWARDS Sponsored by: National Visual Com- munications Association Dates: February 10,1972 Location: New York Hilton Hotel. New York Deadline for Entries: January 1. 1972 Eligibility: No restrictions announced Categories: Several categories for in- dustrial films Entry Fees: $35 for members, $50 for non members. Judging: By a qualified panel of jurors Awards: NVCA Awards in each category Get Further Information From: Quent Harvell. NVCA. Suite 1236 A, 230 Park Ave. New York, N.Y. 10017 Phone: (212) 686-4704 US INDUSTRIAL FILM FESTIVAL Dates: April 26, 27, 1971 Location: Palmer House, Chicago Deadline for Entries: March 1, 1972 Eligibility: 16mm motion pictures and 35mm filmstrips produced for industry associations, government and educa- tional institutions between March 1, 1971 and March 1, 1972 Categories: Commercially-produced, government-produced, inplant-pro- duced, and university produced films in 29 subject categories each. Entry Fees: $50.00 for motion pictures; $30.00 for filmstrips. Judging: On a point basis, considering such factors as effectiveness, audience motivation, clarity, photography and sound. Awards: Gold Camera Awards in each category. Certificates of excellence. Special awards. Get Further Information From: J. W. Anderson, US. Industrial Film Festi- val, Suite 825, 39 South LaSalle St., Chicago, III. 60603. 14TH ANNUAL AMERICAN FILM FESTIVAL Sponsored by: The Educational Film Library Association. Dates: May 9-13, 1972. Location: New York Hilton Hotel, New York. Deadline for Entries: January 15. 1972. Eligibility: 16mm films produced in the calendar year 1971. Categories: 33 major areas of edu- cation, art, culture, religion, ethics, business, industry, health and medi- cine. Entry Fees: $30.00 to $75.00 Judging: Films are pre-screened by a qualified panel of |urors in each cate- gory and finalists are judged again in public screenings at the Festival Awards: Blue Ribbon Trophy for First Place in each category, and Red Rib- bon Award for Second Place. Also a grand prize, the "Emily" Award. Get Further Information From: Edu- cational Film Library Association, 17 West 60th St.. New York, N.Y. 10023 Phone: (212) 246-4533. FIFTH ANNUAL ATLANTA INTERNATIONAL FILM FESTIVAL Sponsored by: "Forward Atlanta" (the Atlanta Chamber of Commerce), the Atl.int.i /^rt Alliance, Interfilm Dates: )une 1625, 1972 Location: Atlanta Memorial Arts Center, Symphony Hall, Galleria and Hill Audi- torium Deadline for entries: April 15, 1972 Gi M, Eligibility: Any motion picture 16mr 35mm, 65mm, or 70mm, produced 1971 or 1972, of any length or typ ^ Categories: Five major divisions f competition: features, short sub] documentaries, television commei and experimental films. There are _,_^.. eral sub-categories of competition wN '' in these major areas. ^''' Entry Fees: All student films are a] cepted with no entry fee. Docu taries and short subjects are $50s) each. Television commercials t $30.00 each. Experimental films a $25.00 each. These entry fees incli all return postage, insurance, and resent the complete and final entry ar judging fee. "^'^ Judging: A preliminary panel of 1( '^; ' qualified individuals in related areas' "^ • ' interest screen entries and select W "^^ films in each category for final compl '" '', tition. The final award selections ii '^ ^ made by a panel of five international I*'"' ' known judges. ' ; Awards: Golden Phoenix for Best ' * " Festival. Silver Phoenix for Best ' f-^**' Category. Gold. Silver and Bro« '' -=< Medals in individual sub-categorM '-^'^^ Special awards for Flight. Peace. Sout * ' * ern and Student films **-•' Get Further Information From: Hunter Todd, P.O Drawer 13258, lanta, Ga. 30324 Phone (404) 633-41* :'fi INDUSTRIAL FILM AWARDS Sponsored by: Industrial Photograj Magazine Dates: September Issue carries rei of competition. Deadline for Entries: July 1. 1972 Eligibility: Only films produced plant. Not for films shot by comi cial producers. One film per compa limit. Categories: Sales. Advertising & Pi Relations. Industrial Relations search & Development. Entry Fees: $10 Judging: By Industrial Photograi Editors. Awards: "Indy" Awards in each ct/ gory. Get Further Information From: EdI lndustri.ll Photography. 200 Madit Avenue. New York. NY. 10016 Festivals an listed in order of the ( on which they occur. ■Sl t:tt «foi 26 BUSINESS SCREil th ANNUAL INTERNATIONAL FILM rv FESTIVAL OF NEW YORK onsored by: Industrial Exhibitions, ., N.Y. tes: October 17 20, 1972. :ation: Americana Hotel, New York. adiine for Entries: September 1, 72 gibility: No restrictions. tegories: Filmstrips, Industrial, TV j Theatre commercials. Public Serv- TV, cinema featurettes, Multi Media •sentations. 27 categories for in- strial films. try fees: Varying, depending on type entry. Elging: Balanced panel among ad.er- ing. Industrial, marketing and pro- Ction people. ■ards: Grand Award in each section jd Gold, Silver and Bronze m each Legory. Also Special Achievement ards. t Further Information From: Herbert isen. Industrial Exhibitions, Inc., 251 St 57th Street. New York, N.Y. 10019 FORMATION FILM PRODUCERS OF lERICA AWARDS onsored by: Information Film Pro- cers of America. tes: October 18-21, 1972 cation: Sheraton-Universal Hotel, No. Ilywood, California. adIine for Entries: July 1, 1972. gibility: Entries submitted must have an completed or declassified between g. 1, 1971 and July 31, 1972. tegories: Three groups: Institution- /- Produced, Commercially- Produced, d Government-Produced, with 9 eate- ries in each group. try Fees: $25.00 for members, $40 non-members. dging: Judging in preliminaries by lels of film makers and other quali- d jurors, in cities of chapter loca- ns. Blue Ribbon panel in Los Angeles ects award winners from those top ded films from preliminary screen- in special judging. Panelists eened and selected by Film Compe- on Chairman. ards: "Gold Cindy" for First Place d "Silver Cindy" for Second Place in :h category. I Further Information From: Film mpetition Chairman, Information m Producers of America, P.O. Box 70, Hollywood, California 90028. one (213) 465-4898. th ANNUAL COLUMBUS FILM STIVAL nsored by: Film Council of Greater lumbus in association with Colum- 5 Area Chamber of Commerce. tes: Oct. 26, 1972 cation: Columbus Athletic Club, lumbus, Ohio. adilne for Entries: August 1, 1972 gibility: Films produced 1970 to :e, regardless of length Categories: Business & Industry. Health, Mental Health, Travel, Edu- cation, Social Studies, Graphic & Cul- tural Arts Motion Pictures and Film strips Entry Fees: 16mm films up to 44 mm. $35.00: 45 to 90 mm. $40.00; over 90 mm. $50.00. Single filmstrips $10.00, sets up to SIX, $20.00. Judging: By panels of qualified jurors in each category. Awards: "Chris" statuette for top award in each category, "Chris" certi- ficates for runner-ups in each category. "The Silver Chris" for most unique film entered. Get Further Information From: Miss Mary A. Rupe, Secretary, Film Council of Greater Columbus, 83 S. High Street, Room 408, Columbus, Ohio 43215. 29th ANNUAL SAFETY FILM CONTEST Sponsored by: The National Committee on Films for Safety. Dates: October 30, 1972, during Na- tional Safety Congress. Location: Conrad Hilton Hotel, Chicago. Deadline for Entries: February 15, 1972. Eligibility: 16mm motion pictures on safety or accident and prevention pro- duced or released during 1971. Categories: Occupational, Home, Traf- fic and Transportation, Recreational and Sports, General. Television and Theatrical subjects, TV shorts and spots are judged separately. Entry Fees: None. Shipping instruc- tions, labels and transportation costs are pre-arranged by entrant. Judging: By representatives of 25 co- sponsored national service organiza- tions and professionals in all fields of safety. Preliminary screening in mid- March in Chicago. Final judging in mid- April in Washington. Winners are noti- fied after judging. Awards: Bronze plaques are awarded to top winners in each category. Awards of Merit are given to other films for special reasons of subject treatment, subject excellence and or unusual contribution to safety. One plaque- winning film IS designated "Safety Film of the Year." Get Further Information From: Wm. E. Wentland, Secretary, National Com- mittee on Films for Safety, 425 N. Michigan Ave., Chicago, III. 60611 Phone (312) 527-4800. 8th ANNUAL CHICAGO INTERNATIONAL FILM FESTIVAL Dates: November 3 to 23, 1972 Location: Carnegie Theatre, Chicago. Deadline for Entries: September 15, 1972. Eligibility: 16mm and 35mm films pro- duced in 1971 and 1972, optical sound. Categories: Features, Short Theatricals, Student Films. Industrials, Educational Films, TV Films, TV Commercials. In- dustrials in 8 categories. Entry Fees: Varying with category and length. Judging: Qualified panels of judges In each category. Public screening of all winners during Festival. Awards: Gold and Silver Hugo awards in each category. Get Further Information From: Michael J. Kutza, Jr., The Chicago International Film Festival, 12 East Grand Avenue, Room 301, Chicago, III. 60611 Phone (312) 644-3400. CINE GOLDEN EAGLE AWARDS Sponsored by: Council of International Nontheatrical Events. Dates: November 912, 1972. Location: Washington, DC. Deadline for Entries: (1) February 1, 1972, (2) August 15, 1972. Eligibility: 16mm or 35mm motion pictures with optical sound. Owned by American Citizen. Categories: Agriculture, Arts & Crafts, Business & Industry, Education, Enter- tainment Experimental, Environment, Culture, History, Maritime, Medical. Music, Public Health, Religion, Social & Human Relations, Science, Docu- mentary & 35mm, Sports, Travel, U.S. Government, Amateur (Adult, Student and Youth). Entry Fees: Professional films over 30 minutes, $50.00; Professional films from 15 to 30 minutes, $40.00; Pro- fessional films up to 15 minute, $30.00 Amateur and Student films, $15.00. Judging: By 30 regional juries of quali- fied experts and by final juries in Washington. Awards: Golden Eagle Certificates for films chosen to represent the United States in overseas film festivals. Get Further Information From: Mrs. Anita S. Price, CINE, 1201 16th St. N,W., Washington, D.C. 20036. Phone: (202) 265-1136. 4th ANNUAL PRSA FILM FESTIVAL Sponsored by: Public Relations Society of America. Dates: November 12, 1972. Location: Detroit, Michigan. Deadline for Entries: September 20, 1972 (Entry forms deadline is Septem- ber 1, 1972). Eligibility: Entries are limited to those films sponsored by companies and or organizations represented in the mem- bership of PRSA, and must have been produced or released between Septem- ber 15, 1971 and September 15, 1972. Categories: 15 subject categories. Entry Fees: $50.00 per film Judging: By a panel of public relations executives and film experts; judging based upon how well film meets public relations objectives as well as technical excellence. Awards: PRSA Film Festival Award (plaque) — winner for each category. Get Further Information From: Mrs. Rea Smith, PRSA Film Festival, Public Relations Society of America, 845 Third Avenue, New York, N.Y. 10022. Phone; (212) 751-1940. nuary/ February, 1972 27 You do everything you can ■ N to make a liim right. yj^ <- y) Hugh Zielske sells appliances. He has a hot new one for the kitchen. You made a film for in-store demonstration. But Hugh won't use the film without a fool-proof projection system. Like the Technicolor 610. It features no thread/no wind continuous loop cartridges. Hugh inserts one; turns a switch; and does his own voice-over while the film shows itself. Most important, he gets utter simplicity. Complete reliability. He can leave the film playing and tend to other customers. He can even let customers play it themselves. Charlie Bungert has to learn to fry burgers for a franchise operation. Your sound and color film can teach him how. If he has the Technicolor 1000 Pro- jector to go with it. Charlie couldn't run a conven- tional projector. And he wouldn't take the time. But anybody can run the 1000. Charlie simply inserts the cartridge. And plays your film. Until he becomes a burger master. •m 28 BUSINESS SCREJ^ ,fj J Now make sure it's shown. i Norm Brown has a film that demonstrates heavy construction equipment, it brings giant earth movers and rock crushers right into a prospect's office. Norm uses the film. Because his Technicolor 1300 Projector makes it easy. He wouldn't drag around conventional reel-to-reel equipment. Or keep a customer waiting while he sets it up. But this one, he wouldn't be without. Irene Hook is an assembly line worker. You made a three-minute silent film that shows her how to insert flange Al around amplex B and into groove C without breaking the XYZ circuit. If Irene has the Technicolor 820 Projector, all she has to do is insert cartridge A into Slot B and push button C. Irene can do it herself, right on the production line. We think any business or instructional film is belter off in a •Technicolor cartridge. Let us send you a brochure with all the details.* -STATE - -ZIP- ItL. ^ Technicolor^ Connmercial and Educational Division 299 Kalmus Drive • Costa Mesa, California 92627 I BS-I2 I luary/February, 1972 29 Simple Smooth Silent The J-4 ** Joy Stick" Zoom Control Youll find no jerks, bumps, or noise in the J-4 "Joy Stick"! The most critical professionals in Hollywood have tested, and accepted it as the standard in zoom controls. High reliability combined with easy, uncom- plicated operation sets it apart and ahead of anything available. Smooth ■> A true servo feedback system, provides constant speed through full zoom over a wide speed range (I' 2 sec-4' > min). Exclusive Joy Stick control gives gradual start/stop to and from preset maximum. Sim£le? Complete control under your thumb . . . You set the rate C and your thumb does the rest! The fully self-contained, compact control box, has a built-in rechargeable battery. You get what you want, when you want it, the way you want it — simply, smoothly, silently! Brackets am/ gears are available to fit all zoom lenses and all Ifmini and i^/um cameras. Ill I )i (tmlio Says: Zoom lontroK have always been a pain-jn-ihe-neck! It's almost Miipossible to design one that satisfies everybody. We know we've gone through four complete redesigns over the p.ist (hree years in perfecting the Model J -f. Its success is atteslcd III in its use by Hollywood's professional cinematographers co ihe virtual exclusion of all other types. Hut the real surprise is that a zoom control as sophisticated .is ihe J 4 "Joy Stick" has been accepted bv Kmim umrrjtrutj .is well! Ttchnology in tb« ItTvif of crtativity. CINEMA PRODUCTS 2044 Cotner Avenue, Los Angeles Calif. y0025 TELEX: 69-l.W TELEPHONE: (2I.<) 478-0711 30 BUSINESS SCREE bicture parade REVIEWS AND PREVIEWS OF NEW VISUALS \[ 2 PM Precisely |)nL- of these da\s tennis will be as Important a film and TV spectacle jfi ihe world of sports viewing as !oil has become. Wilkinson Sword hinks so. The international razor il.idc manufacturer has entered into vhat it hopes will be a "long and ruitful collaboration" with the rVimbledon tennis tournament in Eng- and, with Rod Laver. who well may >e the greatest player of all time, nd with other tennis events now leveloping in the U.S. Soon to be seen throughout the ountry will he one of Wilkinson's nitial ventures into the world of ten- lis. a film. At 2 PM Precisely which :aptures the great moments of the 971 Wimbledon event. Seen at New York premiere of "At 2 PM Precisely" are F. William Kreeck, VP & General Manager, Wilkinson Sword; Les Weiand, AE, Modern Talk- ing Picture Service; and Rod Laver, international tennis star and Wilkinson spokesman. Rod Laver is now appearing at previews of the film for press audi- ences. His booklet. Tips on Tennis, will be presented to all non-theatrical audiences, as well as samples of Wil- kinson's bonded razor. Next summer. Modern Talking Pic- ture Service, which is distributing the film nationally, will circulate it to over 1800 resorts, where it will be screened as part of the regularly scheduled evening activities. Other key distribution outlets will be to tennis clubs, community groups, high schools, colleges and television sta- tions. At 2 PM Precisely was produced by Trans World International, Multi-Media Package for Public Distribution Ihe first public distribution of a multi-media, three screen audio-visual program package is being undertaken for the feature. Of Lemminf;s and Kini;s. by Spindler & Sauppe, Inc. The program integrates seven minutes of 16mm color motion picture film, ap- proximately .■^00 .Vimm color slides and a pre-programmed audio tap;; into a powerful 22-minute message on drug abuse aimed at teenage and young adult audiences. It was written, directed and produced by Wilson Bry- don for Steelcase. Inc., of Grand Rapids. Michigan. As a public service. Spindler & Sauppe is making the program avail- able through its nationwide dealers for $150. The production has re- ceived wide commendation from schools and public service organiza- lions. Problems of the Spanish- speaking Americans Voice of La Raza is an in-depth look at the problems which confront Mex- ican-Americans and Puerto Ricans in securing equal job opportunities with other Americans. It was produced for the Equal Employment Opportunity Commission by William Greaves Pro- ductions, Inc. EEOC is the federal agency concerned with combatting job discrimination against minority croups and women. Anthony Quinn, who freely donated his services, is featured promincntl> in the production. The film grows out of conversations and question asked by Quinn in his travels across the coun- try concerning the plight of Spanish- speaking Americans. Voice of La Ra:a was produced and directed by William Greaves, who also wrote the script in collaboration with Jose Garcia. CUTS EDITING TIME 50% FILMKRAFT EDITOR MODEL 16 O/M Runs up to 3 16mm magnetic tracks v^ith a picture — Also runs single-system optical and mag- stripe — Sync motor drive — Auto- matic clutch — Free wheeling — Portable — Self-contained — Built- in solid state mixer and amplifier. Prices start at: $1385 F.O.B. Los Angeles For further information contact: FILMKRAFT SERVICES Oept. W 6S50 Lexington Ave., Suite 217 Hollywood, California 90038 (213) 464-7746 Quality-Bilt Film Shipping Cases • Best quality domestic fibre • Heavy sfeel corners for added protection • Durable 1" web straps • Large address card holder with positive retainer spring • Sizes from 400' to 2000' OTHER "QUALITY-BUILT' ITEMS: Salon Print Shipping Cases • Sound Slidefilm Shipping Cases (for Transcriptions A Film- strips) • Filmstrip Shipping Cases (hold up to 6 strips plus scripts). Write lor Catalog SCHUESSLER CASE CO. Div. at Ludwlg hdustriet 2020 W. St. Paul Ave. Chicago, III. 60647 (312) 227-0027 January/ February, 1972 31 It s NO SECRET! R/\IRCMII_D 07 "Asenr ...it sells for you right out in the open New lightweight, portable cartridge-loading super 8mm, sound motion picture projector ALL THIS PLUS FAIRCHILD ENGINEERING The SEVENTY-07 is the projector for the man on the go! It travels as easy as your attache case and Is always ready to help you sell, teach or train. ITS PORTABLE, set to go where and when its needed. When you fly, just put it under your airplane seat. It only weighs 17 lbs. ITS VERSATILE ... the SEVENTY-07 converts from rear screen to front projection In a few seconds. It's ideal for either a small group or a large audience. IT'S CARTRIDGE LOADED ready for action. You never have to thread or rewind your film with the SEVENTY-07 and MOVIEPAK cartridge. ITS EASY TO OPERATE . sets up in sec- onds. Simple, accessible front controls make the SEVENTY-07 a cinch to operate. The MoviePak cartridge is carried in place, all ready to show. THE FAIRCHILD FAMILY OF SUPER BUM SOUND PROJECTORS. HI" NO MATTER WHAT YOUR NEEDS ARE IN FILMED PRESENTATIONS. FAIRCHILD HAS A _ SUPER 8MM SOUND PROJECTOR " TO MEET THEM. NEED HELP to Show your products or services? Let Fairchild expertise aid you in solving any sales presentation problem. Contact SALES MANAGER. AV SYSTEMS 4 SERVICES at Modal /n Ih* CMMIt* Modol 70-21 Ihe 16" laiosman Modoi /0-3I Ihc Minl-Coniol* Modal 70-41 lh« E«hlbllor F/\IRCHI INDUSTRIAL PRODUCTS A DlVi%ION 01 lAtNCHilD CAWIIlJ »hO iN^IIIUWINt C0«<*0<**''0| 7S MALL DRIVE, COMMACK. L I.N V IITtl 32 BUSINESS SCREErl MORE THAN A FILM Almost any film in nontheatrical distri- bution can be enhanced by supplemen- tal material. Here's how to do it. BY PHILIP MURPHY /ILKfNSON SWORD IS DOING IT with 'ew film about Wimbledon tennis. t International Nickel is doing it 11 a new little drama about a boy girl on the threshold of marriage. jvrmour-Dial has done it for years. I Union Carbide does it with spon- d:d films just as it did with network [vision. "hevrolet does it. So do Project lid Start. Eli Lilly and Knox Gela- i;. Also the American College of jgeons. Jack Daniel. Black and tker and Armco Steel. And many h- IVhat they're doing is providing ir sponsored film audiences with ire than just a half hour or so of juloid. They're providing them with Program by supplementing their hs with teacher's guides, audience }dout literature, wall charts, prod- samples and other materials. Tiis means extra value for the lience. of course, but the big win- I should be the sponsor himself. He i get many benefits from this kind brogram, and the cost is quite mod- I Although many sponsors are pro- ing supplementary materials with [ir films the practice is still the ex- !'tion rather than the rule. Neither ;ducers nor distributors have done rcat deal to dc\elop the opportun- Pcrhaps the\ have considered the ifit potential too small. And pro- ':ers. in their extremely competitive rket. may shudder at the thought of nplicating their sales job, while dis- >utors have preferred to concentrate ir efforts on getting films to the licst possible audience. '3ut there is likelv to be increasing pireness of the fact that almost any n in nontheatrical circulation can enhanced by some kind of supple- ntary material. We see more and Tc examples around us. Educational ns are almost invariably accom- panied by teacher's guides. These films must do a real job for the teacher or die, since schools lay out money for them. Knowledgeable film sponsors and merchandisers like Armour-Dial and Prudential Insurance. Wilkinson Sword and International Nickel are Sitting examples still closer to home, often imaginative and well publicized. Another strong influence is the play- back from audiences. When Modern Talking Picture Service surveyed home economics teachers across the country last year, we asked them whether they actually used the teacher's guides that were provided with some films. The response was 96% positive. 48% said they always did, and 48% said they usually did. We asked also if they would like to receive teacher's guides, or other literature, with more films, and 91% said yes. There is little doubt that we will find similar re- sponse as we survey other curriculum areas. Way back in 19.')5 we commis- sioned an extensive study of sponsored film utilization in United States high schools, and at that time 91% of the school administrators and film coordi- nators who responded said they con- sidered teacher's guides important. It might be in order now, I think, for some film festival to present a special award for outstanding sLipplc- mentary materials. That would further publicize their value and popularity. Let's look at some of the advantages to the sponsor of supplementary ma- terials. First, they can influence audiences to ask for a film. Distributors have been remarkably successful in finding more and more audiences for films, but with so mans films being made the sponsor should realize that he does face competition for audience time. This is especially pertinent when the sponsor want to reach certain types of audiences that are relatively hard to get, such as women's clubs or even service clubs. Many community groups today are looking for programs of some sub- stance— projects they can get involved in. As we can read in the newspapers. an extraordinary number of groups are being formed to pursue specific action programs: environmental protection, urban renewal, women's rights. The traditional groups are also putting a lot of attention into action programs, such as Kiwanis International with its Operation Drug Alert. i*"^ ma ^ - 0 » PI I ' '1 u Wall posters — American Compressed Air & Gas Institute and the Ctiocolate Information Council shown here — are valuable adjuncts to films going to schools. Even if they're just meeting for fun they're more likely to heed your offer of a program that offers a party book- let or a product sample or a button or something for ever\' member of the group — and some tips for the chair- man on how to run the show. The same reasoning holds in schools. They use lots of films, but Philip Murphy is Public Relations Manager of Modern Talking Picture Service, leading film distributor. nuary/ February, 1972 33 what thc\"ro really lonkinu: tor is learning experiences rather than time- fillers. The\ want programs that will get the sliuleni involveil so he begins to ask anil diseover fur himself, ("on- lcmporar> films are particularly well suited to Mart this process. They are stimulating to the young audience, in- volving, revealing. But not "instruc- tional" in the old sense. Some teachers may need help in using these films lo best ad\anlage. A good e\ample is a film sponsored by The Ko\ai Wor- cester Porcelain Company. Uic Pur- lridi;i- Tureen. It has no dialogue, no narration, no how-lo-do-it demonstra- tions. But it is a delightful film, clearly designed for young people, and through mood and visual impressions It not only hooks its .mdience but im- parts implicit teaching. The teacher's guide explains the nature of the film, points out several concepts that un- derlie the story line and indicates the areas of the curriculum in which it could be used. It suggests classroom activities and subjects for discussion related to the film, and provides a bibliography for further reading. Royal Worcester goes further, pro- viding each teacher with 50 copies of a student manual entiiletl ".Setting Your Table — Your Cuiide to Fine China." This kind of material docs more than attract bookings, of course. It means that the film will probably be gisen much closer attention. It may generate lollow-up activities. It may s.-nd teacher i)r students looking for further intormation, perhaps from the sponsor himself, or his field offices or stores. The literature may enjoy con- tinuing exposure, particularly if it is designed for wall display, like a chart or poster. And it may be carried home or to other group meetings (can indeed be designed lo bring that about). F-requenll\ ihe literature directs the interest won by the film into more commercial channels. A common ex- ample is the recipe booklet. The Pine- apple Growers Association sends a suppK with the film /OOOI Pini-plcs, the National Broiler Council does with Chicken American Style and so does Knox Cielatine with R. S. \ . P. There are many more. Another useful function of litera- ture is to adapt a film to a particular audience or purpose — and surely this could be done more extensively. A general corporate profile film, for ex- ampL'. could, with the right literature, be used as a recruiting tool. It could he coordinated with various areas of Ihe school curriculum. It could be regionalized. It could be updated. Although literature is frequently created for films, sponsors often use NOW you can pull out a dry gate CompUta Syttem; SS,700op lOi - NTC - Unojtril » TWO SWITCHES ] . TWO REGULATORS) ■A ^ [p^ A lelf contoined. normol loading, unit that's ready to go in minutes. Virtually eliminates scratches ond passes splices easily without causing bubbles, liquid spillage, streaks or turbulence, ot freeze frame, normal speed and up to 600 f.p.m., with a pin registration system Th* trttrmt liquilt II fnjintJtnrd a\ j|)pioi Iwo pounds pirtturr bj J pwmp and rr|iiljto(. bipaitini «ll ritrtt prttiurr bach lo lh« r«t*r>oir Mhtth (onUini j rfgwUIrd bubbU lr«p lh« iit- Mum pump mjinl«ini jppici fitv inchvt of mtrcurf •Acuwm. ■ hifh rtlutnt jII fluid lo llt« fft*rioir With j (ontUnI tlo« •f UWtitd fluid, IKr film 11 lofallt tmmfftfd «nd rltmin of being a white i^'s establishment, run by and for Hites! 'On the campus of Ohio State Uni- i(-sity. a camera zooms into a closeup ^)t of a loni; haired college student »o expresses his anti-ROTC attitude J. that it has no place within an aca- WTiic environment. JThe pros and cons of how an All ilunteer Arniy would relate to our cizcn-soldier heritage fall into place ^ring a probing self examination. [Solarized images flash on and off (.• screen as Army activities are seen I a split screen effect and an up (•npo arrangement of The Army Goes .'llini; Aloni; reaches a crescendo to Ipport the film's main title, THE [Rif.W SCENE! 'These cinematic touches all have ■nicthing in common. They reflect a ,w thrust and image in Army films. I'/Zinv it like it is has replaced lellinn j like the man thinks it is! The rench, British and Italians had their lew wave" film trends in the Sixties. ,ne United States Army has embarked !i its own in the Seventies. Despite the shock waves which fol- lowed the CBS telecasts of The Scllini; of the Penlai>on, Army film produc- tion is very much alive and sporting a new look to mirror its changing image. "The Army Wants To Join You" is more than just an advertising agency's new recruiting approach. It expresses the essence of an Army-wide cam- paign to regain eroding public confi- dence and re-establish internal com- munication. Ironically it's the Vietnam war which has made the Army itself a major casualty. The Army's institu- tional image . . . command authority . . . and credibility have been seriously tarnished. To undo that damage a lot of traditional, business-as-usual pro cedures have disappeared during the last few years. . . . and the prevailing caution is "Don't put the troops to sleep." Among th; Mctims of change was the Ariin Pictorial Center, the Army's centralized motion picture production facilit> situated in long Island City, New York. In June 1970, APC ex- pired after 28 years of Army owner- ship and operation spanning World War Two . . . Korea . . . and Vietnam. APC represjnted too much of the past and not enough today and tomorrow. It had become a white elephant, stcjped in administrative red tape and often at war with itself. Change had collided with tradition, and when the battle lines were finally drawn the voices urging change prevailed. Presently, Army film making is a greatly decentralized operation. Under the jurisdictional guidance of The Army Material Command in Washing- ton. D.C.. the mechanics of production involve three geographical areas: the Army Missile Command at Redstone Arsenal in Alabama . . . Aberdeen Proving Ciround in Maryland . . . and White Sands Missile Range in New Mexico. It is the Missile Command which has become a mini-APC and handles Robert G. Ervin has been associutect with Army film production for six- teen years as a producer, director and writer. For five years. 1957 to 1962. he was one of the civilian producers at the Army Pictorial Center who pro- duced The Big Picture .leries for the Army's Chief of Information. He has also written, directed and produced films for the Army Material Command. He is now a free lance writer and production co-ordinator for clients which include: the Army . . . IBM Corporation . . . Eastman Kodak . . ■ American Can Company . . . Price Waterhoiise . . . General Electric . . and several New York City film prodiiclion houses. He is a communication arts graduate of Micliii;an Stale University. jinuary/ February, 1972 35 ''Sii<:ar(()alin<:aii(l s('nn()iii/in1605. Music DF WOI.FF MUSIC I IBRARY has added ten new hours of modern sounds on disc and quarter-inch tape lo ils li- brary of music for films. A 5()()-page classified catalog is available. 25 H'e.sl 45lli St.. New York, N.Y. 10036. Videotape Recorder PANASONIC h.is iiMiKiiirKLHl a new half-inch V I K. the NV.M50. in FIAJ b/w and color standards. Flectronic capstan servo editing, slow motion, slop action. Roll free editing. Two track audio. Remote control. 200 I'aik Ave., New York. N.Y. 10017. Microphone Accessory SHL RF BkOIHFRS has announced a new microphone isolation mount. A55M. lo effectively control mechanical noise. Said lo be ideal for boom operation in studios. Price is $25. 222 Harlrey Ave., F.vanston. III. 60204. Reets and Shipping Cases I'l ASIK Kill ( OKI' Oi AMI KICA has announced new shippinj; and storage cases which hold .' or ft 400 fi. 16mm reels, eliminating the need for heavy metal cases. Four colors, positive action locking. 640 Soiilli Commercial .iveimc, Carhuull. N.J. 07072. Lens Accessory CINF 60 INC", has designed an improved Arri "C" lens mount which permits the use of Arri lenses on "C" mount cam- eras. Precision locking. $75. 630 Ninth Ave., New York. N.Y. 10036. Synchronizers I. A BFI IF INDLSIRIIS has intro- duced the Pla-Malic X.^-B. a new model sight sound synchronizer for use in slide and filmsirip presentation. It accom- modates a slip-in sound cartridge which permits easier loading and changing. .Any remote«>nlrolled projector or other switch operated ileiice can be ctmtrolled. 40 minutes of conlmuoiis audio at .'-'i i.p.s. with aulomatic stop at Ihe end. 510 S. H'orihinnlon St., Oconomowoc, Wis. 53066. Lenses ARRII I FX COMPANY has iniuKlui a new y,5-57mm FI. 6-ri.9 AiKcnie zoom lens for Arriflex 16mm. .\\.ida in cither standard Arri on Heaw Bayonet Lock Mounl. Focusses to True wide angle. Ho.\ 1050. Uoi* N.Y. 11377. Lab Equipment I Kl ISI 1 NCilM I KIN(. IS oluiini complete new line of squeegees fi>r ! processors. Included are Oil air sqiieeg for high speed, box and vacuum for HM erale speed and low noise. Knife I wiper squeegees halt chemical carry-oi /V4/ lirsl St., San lernando. Cd 91340. Animation Stand OXBFRK'l CORP. has mlrtidu( new low-cosi animation stand for S production. The -Animator 8 ii porates professional features found tisnl •DO • rvi •SI m '•KOI 16 .'5 stands with special provision filmography techniques. Pin rcpistr Field guide. Pantograph reference. ClI eia available as accessory. B.isic awl bly is $595. 516 Timpson Place. Rff N.Y. 10455. 38 BUSINESS SCR Jpgrade Your JAN I6mm Projector Jew accessories provide easy, simple nodifications for quieter running nd editing capability. AVCOM Dowser for JAN AVCOM Blower Motor for JAN VCOM Dowser Kit is a push-pull shutter which uts the light without turning off the lotor. (with old enclosure) $69.50 VCOM Blower Motor Kit replaces standard AN motor, is brushless. noiseless, long-lasting. 00 watt, 3400 RPM. New cast-mounting late included. $99.50 ealer inquiries invited. Discounts on DJume purchases. ,VCOM Motion Picture Supply & quipment, Inc. 697 Broadway, New York, N.Y. 10019 212)581-7455 (212)541-9229 Manufacturers of special projection equipment, Xenon ista/Zations, high-speed projector conversions and ipairs. Rental, sales and service on all motion dure, slide and stripfilm projectors. lAUSIC AND SOUND EFFECTS: Essential tools of the professional Film Media Producer AJOR" offers you a full 73 hours of background jduction music for titles, bridges, background- scoring, editing, recording and dubbing music your: • DOCUMENTARIES • COMMERCIALS • TV FILMS • FEATURE PRODUCTIONS • SLIDE FILMS • INDUSTRIAL FILMS • ANIMATION • SALES PRESENTATIONS AJOR" specializes in sound— you get exceptional hnical know-how and beautifully recorded origi- music on LP records or U-inch tape, or on 16 or -nm Mag. Tope ready for a mix. ORTANT: "Major" owns its own copyrights on all production id music in its library. World rights available to you on a pUtely sound legal basts. Re-recording rights on a "per selec- " basis or "unlimited use" flat fee arrangement. REE WRITE FOR 135-PAGE CATALOG TO: THOMAS J. VALENTINO, INC. 1 W. 46 St., New York 10036 (212) 246-4675 If it*$ your piece de resistance, shouldn^t it arrive in one piece f Chances are you invest a lot of time, money and talent in a film or tape. You produce a masterpiece, then entrust it to less-than-rugged reels, cans, cases. It doesn't make a whole lot of sense. Especially when we produce a whole line of Plio-Magic film (and tape) handling equipment. It's rugged, lightweight and inex- pensive. You can choose from a complete line of reels. For 16mm, 8mm, Super 8, 35mm, microfilm, Va" tape and video tape. You can choose from a complete line of cans. (To hold all our reels as well as storage boxes for Technicolor- type film cartridges.) You can choose from a complete line of cases. For films. For filmsfrips. Even for Fairchild-type film car- tridges. And, lastly, you can choose from the rest of our line. From our film cores (8mm to 105mm), from our Reel- Pak (self-enclosing reels), 8mm to 35mm, from our idler/drive rollers (8mm to 70mm), and from our linear polyethylene ball-bearings, with ground glass balls. Send for our catalog. It could just keep you from going to pieces. Plastic Reel Corporation of America, 640 So. Com- mercial Ave., Carlstadt, N.J. 07072. Someday, you'll wind up with plastic. lary, February, 1972 39 Your Next Slidefilm - Beaut- or Bomb? N VKKMION IKS I: 1. Bretily. No nioro lh;in 15 words per slklc. Moro worOs slow Ihings down. II \ou fiin't cut I hi: words in a parlicular oasc, add a slide or two. 2. Rh>llim. Slides should have vary- ing anuHinis ot narration. The same length of narration is monotonous. Here's a quick test to find out: 3. Silenl l-'ranics. Skip the words when the picture tells the story. Fill in with music. Renieniber. this is a \i\iial inediuni. 4. Active voice. ("The batter hit Ihc ball," not "the ball was hit by the batter"). Insist on this. A/V Educator Premium Compact Cassettes, Open-Reel Magnetic Tape, and HP-100 Helical Scan Video Tape. Americas finest Audio Visual re- cording tapes are created to satisfy the needs of the educational com- munity. • All A/V Educator Compact Cas- settes have a lifetime guarantee. • A/V Educator y^mi//// Cas- settes are manufactured with high- density, low-noise Micrckcls " ' tape that is especially recommended for high speed duplication. In addition to the C-60. black and white Compact Cassettes are avail- able in 10, 20, 30, 40, 90 and 120 minute lengths. Each is packaged in a two piece styrene Philips type box with our exclusively designed blank labels for cassette and box identification. • HP-100 Vj" Helical Scan Video Tape is coated with Tru-Balance MicMkots-V" for longer tape life, brighter color and fewer dropouts. Ml3»clkClt ** n*«r dt«p«r%ton Btid binds* (•cftnology Ihai p«>mt1% highs* dtntitjr sntf concanttttlon ol ■■mms IcrrK |>«rtKl«t. A unique flow-activated binder system counteracts the heat of the rotating video head, and a dual lubricating system in the coating reduces friction and extends per- formance life. HP-100 is engineered to EIA and NAB specifications and is available in Vi and 1 hour reels. • A/V Educator i^trm/nm Open- Reel Tapes are packed in a two piece styrene AudioFile'' storage box with a library index card. Avail- able in lengths of 600 to 2400 . WriiK fur lUt ratun- ttntl the tuitn of your local A/V denier. EDUCATIONAL PROt^ i N •AA AUDIO mm CORPORATION Ihi world 1 Lirgtit Manufictuici of Lompjcl Cmrtlfi 14600 So lio>di>a> • PO Dot 140. Cjidini, Olil. M?4( PhOM 121)1 M2'79S0 • Ttlti e7-4]ll • A MtlUI Comptny 5. .Simple words. Look with cion on words with four or syllables. 6. lleurinK Test. Record nar at 3'; wpni. play back at 7': will provide a new pcrspecti\e si>und — like an artist viewing a ing through a reducing glass, rhythm, word length, etc. PK Tl RF ( HKC K: 1. .Slide-.Script .Match. Withoi erence to the script, list, for eac what the picture principally visually. Check visual content narrative statement in each ci Change pic or narration to ol match. Where a picture can't be o to fit a particular piece of nar use art. 2. Oruanl/.ation. Mark all dealing with the same subject,! the same color signal dot. Set up so you can see them all at the time. If the same color appca appears, then appears again presentation, you are harking a subject after you have finishe it. Improve the organiziition of, presentation. | ^ .3. Number of Slides. ,-\ niaxil • of \5 words per slide yields 10 onds per slide. Time your n.irra . in seconds, by reading it aloud silent reading), divide by number . slides. Add slides if necess;iry. ^ _ niinule show should have at I slides. 4. Variety. Mark all long shot! medium shifts, all close ups with linctively-colored signal dot. E slides for an excessive number type. Most presentations lack close ups. Ratio of close ups to types is 1 in }. for effective pre»| tion. Current trend is to use more. Good luck! ki Spencer Bostl Uve Sounds Without Live Costs write or call for free catalog Milton B. Kaye i/rlM4kiQ«* CORPORATION ) 17 W«t 4Mi SlTMl H»» Vwk. N.V. ) (111) 745-1741 sole U.S. Distributor of the Chappell Recorded Background Music Library IS 40 BUSINESS SCItl FPA JOURNAL ■ ■ ■ I ■ I n official publication of NFORMATION FILM PRODUCERS OF AMERICA, INC. O. Box 1470, Hollywood, California 90028 iai Section Business Screen Magazine January/ February 1972 PRESIDENrS COLUMN Nc. BEEN on IFPA's national board sc\cral years, the last two as na- il executive vice president, I have the inner workings of an organi- )n, the problems, the problem solv- ind the dedication of a number eople who make it all work some- . Even so, there is a feeling of ad- nal responsibility upon arriving le place where the buck stops. This IS to cause the mind to turn to k solution cliches like an eye on future, an ear to the ground and nose to the grindstone — an inter- ig picture chiropractically. n this vantage point a few ob- itions from a new president may n order. First an accolade to all e who worked so hard for IFPA past year, and especially to Bob itaguc for his efforts above and )nd the call of duty. Fortunately emains on the national board for in the position of immediate past ident. indly, I'd like to talk a bit about people join organizations, not nec- rily IFPA, but any group. ;he autumn of '71 I attended a chapter meeting in San Francisco, and in speaking to them happened to think of a friend of mine, a doctor, who had coaxed a group of friends into meet- ing one evening a week to discuss any- thing that they wished. They com- prised a cross section of the profes- sions and the business community, about ten men. The one characteristic they had in common was that they were all successful in their respective fields. Now, all of them were of course ver\' busy; time wasting was not a part of their lives. Why would this type of successful, busy person take the very considerable time to meet for several hours once a week, just to talk? The answer is that the doctor and his friends were using a principle, a principle that is used by many adver- tising agencies in a variation called brainstorming, and used by all groups and organizations whether they realize it or not. It is the mind stimulating, inertia dissolving effect of ,?roi(p in- teraction. We are helping to think in new categories; we are helped to move faster toward our individual potential. All of us have additional reasons for joining and serving any group. Ob- viously there is a desire to make new business contacts and renew old ones, to obtain new information and tech- niques, even to be simply friendly and be with other human beings; after all the life of a hermit is for the very rare few. But behind the multitude of reasons for being a member instead of a loner is, I believe, the innate need of a man to seek help and revitalization from his fellow man. We flock together in cities, in groups, in clubs, even for lunch. There must be something in our very bones that calls us together, so let's use this need. If you've been missing IFPA meet- ings because they took a little time, think again about the group interaction principle. Try volunteering for a com- mittee, for anything; make yourself known and heard. Enlightened selfish- ness is a two way street; we can help each other and ourselves at the same time. Let's grow with IFPA in '72. ■ — Michael Rye 70 CONFERENCE OCEEDINGS IW AVAILABLE g overdue but finally available, e 1970's: Challenge or Change", ;port on the information-packed erence held November 1970 at 'port Beach, California, can now btained from IFPA's headquarters ;e. mong the important papers con- :d in the volume are those of Dr. e Chigos. President, National Uni- ity. and President, Training Corpo )n of America on "Our Practices" ing to the eight essentials to a successful, happy professional and family life. Lon Gregory, former Editor, Busi- ness Screen Magazine, now with the film unit of Caterpillar Tractor Co., and Editorial Vice President, IFPA 1972, on "Our Business Ethics". Robert (Bob) Scott, Director. Wash- ington Office of the Aerospace Cor- poration and a founder, past president, and governor of IFPA, on "Our Latent Image" with another of his in-depth, fantastic presentations on the state of AVCOM and those who make up our profession. James Ciibson. our keynote speaker. Director National Audio Visual Cen- ter. National Archives, Washington. D.C.. outlining "The Challenges to Filmmakers" and explaining the new source for any and all government stock scenes. Father Emory Tang, Producer, Tele- SPOTS, Franciscan Communications Center, Los Angeles, on the "Chal- lenge of the '70's." A command repeat performance from 1969 San Francisco Conference, a presentation people still like to talk about. Bruce Herschensohn. Director, Mo- tion Pictures and Television Service, U.S. Information Agency on "Our Conscience." The recent impact film has had on America and the world: conscience or lack of conscience? bary/ February, 1972 41 SELL WITH MOVIES Movies can cost less! Why use slide films? load, ship, service, guarantee. One- stop service. Low cost lease, pur- chase plans, even trade-ins! Call or write today for demon- stration, information. MPO VIdeolronic Projector Corp. Division o( Opiico. Inc 222 East 44tn Street New York. New York 10017 (212) 867-8200 Name n Your salesmen can present your product in a far more dra- matic way with a movie and the f^PO Video- tronic Super 8 — new portable sound and color movie projector. No threading, no rewinding, carl- ridge load. Built-in screen, in- stant conversion to big wall picture. Light weight, folds to" briefcase size. Uses standard Eastman Super 8 sound film We'll make new movie for you cheaper than a slide film — or reduce your films. We Alio in: Crd. No. 6 Address CJIy Stale Zip I A I'm sh(K)tii\i^ still photos for use in ;i I 6 mm film which will be re- duction printed to Stiper 8. Any advice? Yes. Expose original transpar- encies for low contrast. There are three steps beyond the original at which contrast will build; motion picture photography, color inter- negati\e, and Super 8 reduction printing. If \()ur original transparency looks too flat, chances are good the final print will be just right. Want to know more? f ill! Dick C:olc at ("il?) 3y.v780U 1m I makers' Labs A Service of Omnicom Corporation vi I *) S. Pciiiisvlvaiiia A\c-.. l.aiismi;. Mnii iS'MO MORE THAN A FILM continued Wilkinson Sword's film At 2 Pnxisely is alx)iit the Wimbledon nis tournament of 1971. Audic that book it — school and adult alik receive a supply of btniklets giving] on tennis from Rod Laver, a Will' son spokesman. ;ind samples of kinson"s new bonded razor. Armour-Dial, with its groon film (iiiDil Liioks — Here anil sends school teachers a file folder od| laining a 16-page teacher's guide ;i supply of two-color 16-page sti booklets. ;esp 'AO In > HtJf. 'Oof •: Pfi . 10 Teacher's Guides make valuable as for film distribution. 96% of teacliH||, 4,ii[ surveyed wanted them. Kiiiid llbepioj Chrysler Corporation, with its eral films ;ihoiil little League B.iscba has supplied an 84-page Little Leap Training Handbook and a supply folders called "Facts About LitI League." Chrysler's films support d community relations wt>rk of iis d« ers, many of whom sponsor Litt League teams. The question you may ask .ii th poini is. How to do it? Modern Talking Picture Ser\ii.c b a teacher's guide package for S.^.OI which includes copy by a propel qualified author, layout, printing 81 distribution of .^.OOO guides. We ha prepared guides for a number of spo sors. If you spent, suy. S5().0((() f production of a film, SS.OOO lor 1( prints and $11,500 for a year's d tribution of .^.(XX) bookings — a tot budget of $68,500— th; $.'«,000 leac er's guide package would be a mfl 4' i percent additional Moilern also distributes a variety supplement, irs materials provided] sponsors. The service includes stor handling, addressing and jiffy bapl en\ek>pes. Since the shipment of su plemenlary materials is keyed to film playdate. it does make sense f the film distributor to handle the jo Most of the booklets and other m lerials seem to be cre.iled by .tdverl ing agencies .mil public rel.itions lim Uul here again \our distributor m,iy able to help. Modern, for one. h.is know-how. the talent and the printi facilities. 42 BUSINESS SCRE in JOURNAL coniinitcd !EE SPECIAL \RDS GIVEN FPA CONFERENCE ndy Awards and Banquet was :casii)n for three special awards, aditional and one new prescnta- lis year. : Jay Ciiirdon Award, in memory PA's first president, went this o Alan l.andsburg, of Alan burg Productions, selected for buting to the image and stature non theatrical, informational business. Producer of the Na- Geographic TV Specials, the ss Costeau undersea programs. indsburg was formerly associ- with David Wolpcr, la.st year's :nt. lew award this year, The Alan )n award was given in the name- f the pioneer in equipment rental Alan Landsburg receives Jay Gordon Award from Miss IFPA, Cathy Coffee. and lease. Grant Loucks. committee chairman announced the selection of tclair International for the develop- ment of the first silent, portable, !(Smm sound camera. Mr. Marvin Miller, ac- tor so well remembered for his tele- vision roll in "The Millionaire"" pre- sented the criteria for the award and selection and then introduced Mr. Sam Getsoff, of the Eclair Corporation of America, who accepted the award given for Technical Excellence. The E. C. Keefer/CFI award was passed from the hands of the Martin Jack Gabrielson iccepts E. C. Keefer Award for Santa Monica film group of McDonnell-Douglas Corp. Marietta Co. of Orlando, Florida to the McDonnell-Douglas Motion Pic- ture Unit in Santa Monica. California. Doug McKinncy handed the award to his counterpart Jack Gabrielson for a years retention and display. This award is given to a film unit which has consistantU displayed a high de- gree of professionalism in the films they produce and was named in me- mory of Gene Keefer, a pioneer indus- trial film unit leader and proponent of creative and technical innovations and quality. SOUND IVESTMENT . . . that lets you transform a lackluster slide presentation into an exciting audio-visual show. By adding voice. Music. Sound effects. Sound-0-Matic'" Programmer-Recorders and Playback Units are compatible with most automatic slide projectors that have remote control. Their tape cassettes give you up to 60 minutes of audio— from commentary to Carmen to Calypso. And automatically advance each slide— in perfect synch with the audio-using inaudible signals programmed onto the tape. Record the audio at your leisure. Listen to it critically. Edit, or erase and rerecord until you're satisfied that your presentation has the impact to hold your audience. The "sizzle" that will help sell your product, service or idea. Or the credibility you need for effective training or teaching. Then . . . make your presentation in confidence. And relax and enjoy it along with your audience. Sound-0-Matic units are available in four versions, each of which is capable of high quality audio recording. The Sound-O-fVlatic 1 Programmer-Recorder, in addition, lets you record onto and erase from the tape inaudible signals which automatically advance each slide in perfect synch with the audio. Model III gives you everything that Model I does plus a response feature that allows you to program pauses into your presentation for audience participation. Sound-O-Matic Models II and IV do everything that Models I and III do respectively, but do not have the programming (synch tone) feature. They can, however, control projector slide advance by playback of pre-programmed tape. For full details or a free demonstration of these sound investments, contact Optisonics Corporation, Montgomeryville, SCHOLARSHIP EXTENT REVEALED At lliL- Saturdav luncheon in the San Dicgo Room during; ihc 12lh National Conference, the Chairman of the E. C. Keefer Scholarship presented the Award to this years winner, Joseph Dacciirso. (iraduate student at the I'niversiiy of Southern California. The grant this year amounted to $3.()(H) in cash and s.TNic's, donateii hy the following: firms and individuals: Consolidated Film Industries Hollywood Film Interprises F&b' CECO SOS, Inc. Cilen Glenn Sound Company Southern I ibrary of Recorded Music Computer Image Corporation Mrs. Hugene C. Keefer San Diego Chapter II- PA. and The National Board of Directors Last year, the grant went to Mr. Glenn Erickson. first year student at UCLA. The scholarship is a combina- tion of cash for tuition. Kwks, and board, and production services donated for use in preparing film assignments and a final thesis in film form. Mr. Erickson's award amounted to $2,- 770.00 combined total. IFPA Conference team for '72. From left, standing, national president Mi- chael Rye, national executive secretary Jackie Stilwell, conference program chairman Bob Hecker, and conference chairman Ralph Hall, get CINDY awards chairman Jack Whalen (seated) off to a good start. NEW CINDY LIBRARY Clearances and T\' releases are coming in for the winners of the 1971 Cindy Film Awards, and again this year, the cream of the crop will be available to chapters, organizations, and individ- uals for private or group screenings. Request should be addressed to Cindy Library Chairman Bob Gobrecht, Dept. 516-00, General Dynamics, P.O. Box 11 28. San Diego, CA. 921 12. reference shel^aio Lighting Handbook Available, A 1 ightmg Handb«,K)k lor TV and Professional Photographs co ing updated lamp data and basicj ing information is availabl-j to sionals from li 7-/.MW. (H li Syt Inc.. Atlvcnisin^ Services Cenl\ Umpire Drive. Wesl Seneca, 14224 "Film-Maker's Wish Book" A complclj iisline ol the 1. 1 test I able equipment for the motion industrv. assembled in nine secti| MI-SWO Barkcy ^ camera eye ">m/>iiw the producer's sicwpoini as well? Ko duk Mill miss his sage cuiinscl, his fervent enthusiasm and foresight. But the field regains a dedicated film- maker as John Flory returns lo his lifewiirk with new /esi and the en- eouragemenl and ulnuisl goodwill of all ot us who have known and re- spcelei.1 hull through these nianv vears. "Museums Without Walls" Series of Art Films Merits Our Applause \N'e eheereil liisliK ulun uc lie.iul that a long-awaited dream of great film achievement had lighted the screens of dozens of universities and museums last month. The premieres on October 25. birthday of Pablo Ruiz Picasso, of the first of a really important new scries of films for bei- ti.'r understanding of art and artists, opened a new era lor the film medium. We salute Universal 1-Iducational and Visual Arts Division for the eleven films inaugrated with Picussu: War. Fcucc iiiut Love. This series portends to be the first of Universal's program of examining the arts and is well labeled ■Museums Without Walls," The creators and their cameras have brought widely-scattered collections from several continents into a single focal dimension. Lucien C'lergue directed the Picasso film, imposing iniages to show us the changing artist, from youth to matuniy. A fine realist turns to compi.A forms as the viewer lool a single day's output of ihi.- p Picasso is glimpsed as drawin:;s f| on the screen from a smgl work. TTie telecast Loii\ri\ with coi tary by Boyer. gave us an e.xamg the film's capacity to show an could ever sec it. This s.-rics. Irom Picasso to the works of C. to Gioiio. to The liuprcssionni% l.tr out to the mood and lempcl (jcrinany-Datla. has the bcni sound commentary by art h Douglas Cooper. These are hour-long films, c: them. They must, of necessity, profirain events and will begin t American showings at art museih university auditoriums and the It is the privilege, unless Uni rejects a good idea, of any cultii community-minded corporation, h or public-spirited citizen to spo showings if the occasion aris us say that such sponsorship, v in New 'York, St. Louis or else' would be a great privilege for the viewers and any who help mal possible. You can get all the details a "Museums Without Walls" scr Universal's Educational and Vi Arts Division in New York Cit AUDIO /VISUAL Triple Play CASSETTE / SLIDE FILMSTRIP m V ALL NEW SYNCHROMATIC AV2200 We've put this three-way combination all together in a compact audio/ visual programming center that quietly and automatically synchronizes your 35mm slides and double frame filmstrips with the sound of cassettes. With the AV2200 you can record and sync-pulse your own program or play pre-recorded cassettes ... all with instantaneous playback. There has never been anything like it for training, sales ^_ promotion or learning programs. It's built right, simple to ▼v operate and extraordinarily versatile. The AV2200 is all wrapped up in an incredibly portable attache case that includes its own lights-on super size rear screen for group or individual viewing. With Synchromatic AV2200 ... a triple play is an every- day affair! Write for full details. T.(^. VISUAL INDUSTRIES INC., 25 W. 45th St., NYC 10036 46 BUSINESS SCf the national directory of audiovisual dealers eistern states <|/V ENGLAND iidlight Film Service, 104 Ocean ;t . So. Portland, Maine 799- HOO. H rison Harries, Inc., 410 New •k Ave., Hartford, Conn. 1- ^03-2339801. 20 First Ave., i/lass. Industrial Park, Chic- )pee, Mass. 01020. 1-412-592- 5758. ICOM-Division of United Cam- sra, Inc., Providence, R.I., Bran- ord. Conn. (401) 467-4750 or :203) 481-2328. ITRICT OF COLUMBIA le" Film Center, 915 12th St. ^JW, Washington, DC. 20005 :202) 393-1205. liw JERSEY >-gen Expo Systems, Inc., Route ,46. Ford BIdg., Lodi 07644, (201) 472-1154 (212) 564- (1195. kited Audio Visual Corp. Board- iwalk Enterprises, Inc., 6410 Ventnor Avenue, Atlantic City D8406. (609) 8231965. idern Mass Media, Inc., 315 Springfield Avenue, Summit, 07901. (201) 277-6300. W YORK lortone-Aids To Communica- itions, Inc., 76 South Central lAve., Elmsford 10523. (914) .'592-4151. I Idio Visual Services, Inc., 2 West 45th Street, N.Y.C. 10036. .(212) 661-1140. Sales, Rent- als, Repairs. le Jam Handy Organization, 1775 Broadway, New York 10019. (212) JUdson 2-4060. bdern Mass Media, Inc., 315 [Springfield Avenue. Summit. IN.J, 07901 (210) 277-6300. Sojection Systems International, 1305 East 45th St., 20th Fl. ; N.Y.C. 10017 (212) 682-0995. isual Sciences, Box 599, Suffern, iN.Y. 10901. PL-NNSYLVANIA J. P. Lilley & Son, Inc., Box 3035, 2009 N. Third St., Harrisburg 17105. (717) 238-8123. Oscar H. Hirt, Inc.. 41 N. 1 1th St., Philadelphia 19107. (215)923- 0650. Clem Williams Films, Inc., 2240 Nobelstown Road, Pittsburgh 15205. (412) 921-5810. L. C. Vath Audio Visuals, 449 N. Hermitage Rd., Box 137, Sharpsville 16150. (412) 342- 5204. southern states FLORIDA Cook Consultants, Inc., 2510 Southwest Third Avenue, Ft. Lauderdale 33315. (305) 525- 3355. Also Tampa, St. Peters- burg, Orlando and Miami. Photosound of Orlando, 1020 North Mills Ave., Orlando 32803. (305) 241-2591. Jack Freeman's, 2802 S. MacDill Ave., Tampa (813) 839-5374. GEORGIA Colonial Films, 752 Spring St. N.W.. Atlanta 30308. (404) 875-8823. midwestern states ILLINOIS The Jam Handy Organization, 625 North Michigan Avenue, Chi- cago 60611. (312) STate 2- 6757. KENTUCKY Studio Art Associates, Waterson City Building, Room 801, Louis- ville 40218. (402) 459-7036. MICHIGAN The Jam Handy Organization, 2843 E. Grand Blvd., Detroit 48211. (313) TR5-2450. Omnicom Corporation, 3315 South Pennsylvania Avenue, Lansing 48910 (517) 393- 7800. MINNESOTA Photosound Systems, Inc., 4444 West 76th Street, Minneapolis 55435. (612)920-3020. MISSOURI Cor-rell Communications Co., 5316 Pershing, St. Louis 63112 Equipment rental (314) 367- 1111. OHIO Studio Art Associates, 225 East Sixth St., Cincmnati 45202 (513) 241-6330. Academy Film Service, Inc., 2108 Payne Ave., Cleveland 44114. Sunray Films, Inc., 1138 W. 9th St., Cleveland 44113. Twyman Films, Inc., 329 Salem Ave., Dayton 45401. M. H. Martin Company, 1118 Lin- coln Way E., Massillon 44646 Cavalier Audio Visual, 11750 Chesterdale Rd. Cincinnati 45246 western states CALIFORNIA Audio Visual Contractors, P.O. Box 1346 Hollywood, 213/662- 1259 Jean Musick Corporation, 2080 Placentia Ave., Costa Mesa 92627 (714) 548-8671. The Jam Handy Organization, 305 Taft Building, 1680 N. Vine St., Hollywood, 90028. H03-2321. Photo & Sound Company, 870 Monterey Pass Road, Monterey Park 91754. (213) 264-6850. Photo & Sound Company, 116 Na- toma St., San Francisco 94105. (415) GArtield 1-0410. COLORADO Audio Visual Contractors, 955 Bannock, Denver 80204, 303/ 255-5408 Cromar's Audio-Visual Center, 1200 Stout St., Denver 80204. UTAH Deseret Book Company, 44 East South Temple St., Salt Lake 84110. (801) 328-8191. WASHINGTON Photo & Sound Company, 1205 North 45th St., Seattle 98103. (206) ME2-8461. HAWAII Film Services of Hawaii, 1 164 Wai- manu St.. Honolulu 96814. 538- 1928. Lono, Inc., 743 Waiakamilo Road, Honolulu 96817. (808) 841- 3378. nuary/ February, 1972 47 marketplace CLASSIFIED ADVERTISING FOR SALE EQUIPMENT FOR SALE Oxberry Master Series Animation Filmstrip Stand. Shuttle-SF & DF Aperture - Timer - Cappingshut- ter - Strobe outlet — Etched Reticle — Dial Indicator — Auto focus. Mr. Kraskow (212) 279-2270 Color Slides, Inc. 152 West 42nd Street New York, New York 10036 OPPORTUNITIES A V PRODUCER Associate, share long established (irm's complete facilities, keep name and follow ing. cut costs. Midtown. Confidential. Re- ply BS Box #84. WRITERS — The challenge is here! We seek the services of several writers who can write exciting audio visuals about technical subject matter. Opportunity to work on training proj- ects employing the most advanced state of the art. Prefer expertise in three areas . . . screen writing . . technical writing . . educational technology . . . but will train out. standing people who have proven productivity in any one of the three. Now staffing long- term training pro|ects for two of America's lop corporations. Enioy the relaxed lifestyle of a neat south- western United States location. Write us a friendly letter about yourself but no "canned" resume please. Address them to; Manager Training Concept Development, 1926 West Gray, Houston, Texas 77019. Business - Production Manager Assistant director - film/TV. Studio loca- tions - budgeting - casting - unions - crews - equipment - editing - distribution - multi- faceted career - films, commercials, pro- grams, recording Cool, calm, knows how to spend money and make decisions. Reply BS Box #85 CORRESPONDENCE — Wtiefi reply- ing to blind ads, use the Box Number and send your correspondence to BUSINESS SCREEN, 1 East First Street, Duluth, Minnesota 55802. CLASSIFIED RATES — 35< per word. Mini mum charge SIO.OC. Bold face type words or words in all capital letters are charged at 4S< per word. BOXED OR DISPLAY ADS — JZS.OO per column inch. One incfi minimum. BLIND BOX NUMBERS — For any classi- fied ad havinK a blind box number, a service charge of )S.00 will be made. TERMS — Rates are net and not sublect to Agency discount. No cash discount IS allowed. CLOSING DATE — 12th of the month pre ceding the montfi of Issue. CORRESPONDENCE OR PHONE: Pauline Davles. Ad Production Dept., BUSINESS SCREEN, 1 East First Streel, Ouluth, Minn. SS802. 21B-727-BSI 1. the screen executive Diiiiuld C°. .McKurlune hits been named president and chii;f executive officer of lechnicolor, Inc. He was pre- viously head of the conip.iny's C"inema Systems division . . . Arthur II. llaus* man has been elected presi<.lenl of .•\inpc\ Corp, succeeding William E. KohiTl.s, who will now remain as Chairman ol the lioard . . . Katharine A. Russell has been appointed vice president of Scienlificom. division of Mervin W. l.aRue F'ilms. of Chicago. Craig S. CuniniinK.s has joined the company as production manager . . . liclair Corporation of America has announced the appointment of Leo Lukowski as Vice President ol Sales and Marketing. He was lormerly with Motort>la and Paramount Pic- lures . . . (iL-rard Rusquiat is the new LUKOWSKY Financial Manager of Association- Sterling l-'ilms. He has been on staff since joining Sterling Movies in 146;? . . . I hrec new executive positions were announced at Reela Film I.ab- oratorics: Arthur J. "Sonny'' Rosen- berg is Executive Vice President and General Manager; Robert B. Pell, Vice President and General Sales Manager; and F. F. "Ted" Sack, Vice President and Southern ni\ision Sales Manager . . . K. R. "Skip" Bulkley is now Southern Regional Manager for LaBelle Industries, Inc., working out of Atlanta . . . James k. Anthony has been appointed Cieneral Manager of Color Tech, Philadelphia division o( WRS laboratory (Pittsburgh) . . . I elcM.ilion. inc.. has appointed Rich- ard Kelly N.itional Accounts Sales Manager, working out of the com- pany's New York and Boston offices Alfred E. Bruch succumbs .Mired l.. Bruch, president ol ( .ip- ital 1-ilm Laboratories, of Washing- ton and Miami, died of a heart .itlack while on a business trip to Miami, IVc. \^. Mr. Bruch was a leading author- ity in the cinema laborattir\ field. He w.is a member of the Societv >>l Motion Picture and 1ele\isii>n I ngineers and was Treasurer of the ( ouncil on Intern.itional Nonlhe- .iliicil 1 \eiils I ( INI I index \ to advertisers ! Animated Productions Arriflex Corporation Audio Magnetics Corp. Audiscan, Inc. Avcom Motion Picture Supply Blue River Music Co. Bohn Benton, Inc. Byron Motion Pictures Camera Mart, Inc. Capital Film Labs Cinemakers Cinema Products Colburn Lab. Inc., George W. Consolidated Film Industries De Wolfe Music Library Inc. Eclair Corporation Fairchild Filmakers Lab FilmKraft Sam Fox Film Rights, Inc Jam Handy Organization 4th Co' Hollywood Valley Film Labs Jayark Corp LaBelle Industries, Inc. Manhattan Color til" II t Modern Talking Picture Service 2nd Corl MPO Videotronics Corp. Musicues Corp. Optisonics Corp. Oxberry Div., RichmarK Pacific Film Plastic Reel Corp. Schuessler Case Co. Shure Bros. Singer/Graflex Div. 3rd Col Sony Co. 1 1 &1 Spindler & Sauppe Technicolor Corp. 28] TM Visual Industries U.S. Industrial Film Festival Thomas J. Valentino, Inc 48 BUSINESS SCREl Last year Graflex developed the jam-proof instant loading ibiuni pn)ject()r Comparing the loading ease and speed of the Oranur Rouic to any other 16mm system is iii^^^^ Screen A HARCOURT BRACE JOVANOVICH PUBLK3ATI0N iJtSS INi-OrtiVlAilJ;J DIVISION MAR 2 1 1972 EVISUAL COMMUNICATIONS MAGAZINE march/ APRIL 1972 It^s amazint what you can still buy tor $10,000- When your company is tryinq to make an impact wirh its message, §10,000 doesn't go very far these days. It could buy you one page in a national magazine with limited circulation. Or a one-minute spot on network TV. (Class D time, of course.) Or maybe a few ads in a newspaper. And that's it. Finished. You've shot the budget. But take heart. There's still one medium where your company can buy a whole year's program for $10,000. A medium that's so versatile, ^ you can tailor it to pinpoint the audiences you want to reach. So that every dollar works twice as > hard. We're talking about business sponsored films. Through Modern's seven highly-developed channels of distribution, we can >/ /^ take your filmed ^"--^ ^ message ami put it where It will do the most good. Consistently. ^ More important, we can do it many different ways. For example, with $10,000 reach 5 million TV viewers, and 200 of school and adult groups. Or, if you like the prestige of being seen with top-name feature films, we'll bring your story to 2.5 million theatregoers. Or maybe you want to reach community leaders'! students, and people who travel. We'll introduce you to 250,000 of them — at their own request! And that's just a sample of the flexibility and impact you can buy with a year's sponsored film program. If you'd like to know more, give us a call. We'll j show you how far 510,000 can really go. mr Modem Talking Picture Service, Inc 1212 Avenueof the Americas. New York, NY. 100i6 World's largest distributor of sponsored films and video tapes . The Fifth Medium. I If you want he sock, the WJMIUW^ 111) l-flMTI'lll^t1 L/ITt^ MAR 2 1 19/;^ ,JN >v^phistJcation and :he sizzle of multi-inriage, you have to pay the arice. $465. ^ually, hall price, rking on tone pulses from your stereo tape recorder, :(r Quadra Que four-channel programmer runs any com- ation of four projectors to give you a faultless mix of les. filmstrips and motion pictures. And if you run fewer en four projectors, you can use Quadra Ques automa- n to program anything from the house lights to the pop- ^n machine, adra Que gives you important exclusives. too. Remote Jotrol, for example. Toggle-act ion prog ramming switches. ■ rnpact. ultra-reliable integrated-circuit design. And 15- iip power outlet for your movie projector. Want capability that grows with your ambition? Just add our companion Quadra Que 2 programmer, and get a total of eight channels, all still automated from a single track of your tape recorder. Then there's the exclusive that may mean more to you than all the rest: programming sophistication without tempera- ment. Even with the least expensive tape recorder. Quadra Que works perfectly every time. If you're going into multi-image, go easy. See Quadra Que in action at any Spindler & Sauppe'dealer, or write Spindler & Sauppe, 13034 Saticoy St., North Hollywood. Calif. 91605 (phone: 213-764-1800) for full details. Spindler&Sauppe qq quadra que larcti/April, 1972 Instead of trying to be good at everything... >' we prefer to specialize... and be BEST! A "one-man band" is fun to watch. Hf's adopt at handling many instruments, but he can't possibly match the great technical skill of a trained soloist. If you want flawless performance, select a specialist. Here, at Frank Holmes I«iboratories, we have specialized in filmstrips and color slide duplicates since 1948. They're not a "side line" with us. They're our only business. When you'\{> concentrated on doing something well . . . and spent 24 years at it . . . you're likely to do it very well indeed. And we do. We routinely handle problems oft considered insoluble. We have designed much of our owr equipment . . . developed an exaci control procedure . . . and instilled . in every department an outst.-itulin| enthusiasm for perfection. Our promise to you: No m.itfer wl your material is. we can do mt>re with it and get more out of it - than anyone else. The reason is simple enough. After j all. no other lah in the world knows as mui-h about pnH-e.ssing rili| strips and color slide duplicates as we do. Or cares as much. Write today for our new free catalog! FRANK HOLMES LABORATORIES, INC. 1947 First Street • San Fernando, Calif. 91340 • (213) 365-4501 ^3sii BUSINESS SC* iB SEYMOUR litor and Publisher IRA PINCUS F)lishing Director iH COELLN er & Consultant NFORDSOBEL Ijutlng Editor (ORGE WATT I iductlon Director lEANOR GREENE ( ulation Fulfillment jiWARD CROWELL rector. Marketing Services FICES st Bob Seymour ; ird Ave. , ork, N.Y. 10017 1 2 12) 572-4853 t Angeles: Jerry Starkman i &S. Inc. ^_^. West Eighth St. s Angeles, Calif. 90057 , (213) 483-8530 -fy^ ^^^ •'-* ACL gets it it*s quick, quiet and lightweight below freezing or in humid heat ■ it catches the action with a frame line as steady as a rock* ECLAIR ACL, the new 16mm camera shoots 200 feet of film, changes magazines in less than 5 seconds. Weighs less than 9 pounds — is no bigger than a football and as easy to handle. Has worry-free accuracy. Uses any lens, and can take a lot of punishment. Also the price is a nice feature. ACL HAS CLOUT. It's the professional's camera. EcHni Rir the ACL brochure wnte or call: Eclair Corporation 73 S. Central Avenue, Valley Stream, New York 1 1580 Call: (516) S61 -6404 7262 Melrose Ave.. Los Angeles, Calif. 90046 (213)933-7182 irch/April, 1972 There is a paradox about photography. the audiovisi Each hardbound volume is 10" x 10". Silver-slaniped black cloth binding. Each contains approximately 230 pages. 350 monochrome and color pictures. Free with \ our purchase oj the introiha lurv volume in the LIFE LIBRARY OF PHOTOGRAPHY you'll receive a Photographer's Handbook II seems an artless art-point the camera, press the button and you have a picture ( in a minute, if \ou like). A child can do it. And set phoioj:raphy Ls also a distinc- tive. uniquel> modern medium of ex- pression—atknowlediied as art. All sorts of (Kople take all sorts of pictures. Inuii the child's to the artist's, and that's whj the 111 I I.ihkaky oi I'lioKK.KAi-iiv has Iven designed by evperls to serve c\er>one ulio usis a cainera-whethcr to record f.miily ac- tivities, to pursue a serious hobby, to advance a profession or to communicate an inner vision. This handsome, new series from Tjmi -Lii I liooKs assumes no previous knowledge o( photogr.iphy.no faniiliar- il\ wiih icthnical lerininoiogy. Instead, this practical -and strikingly bcaulilul LII !•; "course " oilers superb examples, detailed informalion. slep- by-slep guidance and no-nonsense ad- vice for both .imaleur .ind professional. You'll begin )0ur siibscriplion wiili Ihc introductory volume. Ilii- Cunurii. Mere is an enculopedic introduction to the art and techniques ol photography which examines the dillcrent types of modern cameras, the uses to which they are best suited, and the I) pes and char- acteristics ol the lenses employed with them. In addition, a porllolio of oiit- st.inding phol.igraphs iv included along wiih a briel history of photography. Then, volume by volume, you'll learn how to use your camera imaginatively and correctly, ■^'ou'll learn about lilm. Hash, and lighting techniques. You'll discover how lo work with developers, loners and enlargers. famous Lll-t photographers such as John t)ominis. Carl Mydans and Alfred liisenstaedt w ill offer jou their lips and trade secrets. For a 1 0-day free examination of your introductory volume. Tlu-Ciinurti, jusi mail this coupon. This 64-pagc manual contains hundreds of tips on exposure scttincs, film types and filters. It's a handy 4" x S^'. is spiral bound to lie Hat and fits easily in a pocket or cam- era bag. It has over 150 photos, charts. lalilcs and drawings. You'll also receive a l.^-pagc Buyer's Guide lo help select the camera and lenses that are right for you. To: TlMI-LlH. Books (.iv.m.iblc in boih the U.S. and CanaUjI Department 2149 Tiine A Life Building, Chicago, III. 6061 1 >c- I uiHiM iiki- Idix.imiiu- III: ( ii'iiir.i I'lc.isc M.rul il III UK- lor 10 J.ivs' free cv.iiiiin.iiuin and cnlci mv siihscripliiin lo Ihc I II i I iiik\hv (ii Piioiot,- KM'iiv. If I decide lo keep llir Cnmini. I will pay ST.y.S pIuN slnppmi; and handlinj;. I Ihcn uill receive fuliirc \oliimes in Ihe lull iiimin i>i I'hiikk,- mi'iiv scriiN. shipped a viilnmc .il i lime every olhcr inunlh 1 .ith is S?.")? plus shippinc andhandlini; and eiimcs on a Ill-day (rce-ev.iniin.iiion basis 1 here IS no minimum niimbir of hooks Ih.il I rniisi buy, and I may cancel my sub- seriplion al any linic simply by nt>lir>ini! >oii. If I do nol choose lo keep Ihc Cameta. I will rclurn ihc book uilhin 10 days, my Mib\<.riplion for future volumct will he canceled, and I will nol be under any furlhcr obliKalion. NAME STREET CITY STATE ZIP calendai APRIL National Conference of the Natk Industrial Television Association, Ad 12 14, Conrad Hilton Hotel. ChicaJ Info: NITA, P.O. Box 262. Maplewo N.J. 07040. Association for Educational Commul cations and Technology (AECT) Anntl National Convention, April 16-20. Ccj vention Center, Minneapolis, Mirl Info: Gerald R. McKay, AECT, 440 c[ fey Hall, University of Minnesota, Paul, Minn. 55101 U.S. Industrial Film Festival, A|l! 26-27, Palmer House, Chicago. In J. W. Anderson. Suite 825. 39 S. Salle St., Chicago, III. 60603. Society of Motion Picture and Tek sion Engineers Technical Confer and Equipment Exhibit, April 30 1 5, New York Hilton Hotel. Info: SMPl 9 E. 41st St.. New/ York, N.Y. lOOlJ MAY American Film Festival, May 9- 13, York Hilton Hotel. Info: E.F.L.A., 15 60th St., New York, NY. 10023. JUNE Motion Picture Seminar of the N« west, June 2 3, Seattle. Info: Tom man. Exec. Sec , P.O. Box 806, Seat] Wash. 98111. JULY National Audio-Visual Association li^ tlonal Annual Convention, July 15-| Municipal Auditorium, Kansas City, >i| Info: NAVA, 3150 Spring St., Fairfl Va. 22030. AUGUST American Management Associatio{| Education & Training Conference, 1-3, New York Hilton. New York, Info: Clapp & Poliak, 245 Park A^ New York, N.Y. 10017. OCTOBER Society of Motion Picture and Tekl sion Engineers Technical Conferel and Equipment Exhibit, October 22-| Century Plaza Hotel, Los Angeles. SMPTE, 9 E. 41st St , New York, 10017. NOVEMBER International Industrial Film FestI sponsored by the Council of Europ Industrial Federations, Nov. 20 24, Congress Center, Amsterdam, Netll lands. Info: Industrial Film Festl Secretariat, Van Eegbenstraat 86, \ sterdam, Netherlands. BUSINESS SC Make moving f ilmstrips. iliiscan. The filmstrip that can r|/e like a motion picture. Which nans you can stop doing dull slide ifws and start producing creatively lilting filmstrips. • Start with motion picture ;itinuity in the script. Shoot it Hn a 35mm still or 16mm motion >iture camera. Or both. j Then edit and pace it to match 1I7 action. With actual motion ^uences at up to 10 frames per ;n cither side of the ^' X 111 L' screen, us well us from I U U.S. Army GOCO Contract Awarded to H. G. Peters & Co. A contract lor the operation ol the U.S. Army's (joverninent Owned-C"on- tructor Operated (CiOCO) fihn produc- tion facihiN has been awarded in l'J72 to H. Ci. Peters & Co., Inc., of Prinios, Pu. This meuns thut the Peters C"om- puny will set up und operate u film production division at U.S. Army Mis- sile Command, Redstone Arsenal, Huntsville. Alahama. to produce somc- whw're in the neighborhood of 60 films this year. The contract (actually for three years — one year plus options) covers Army films in such classifica- tions us Informution, Truining and Technical, as well as TV commercials on Army recruiting. Hugh Ci. Peters, President, und Stephen A. Ciechon. Executive Vice President, of the Peters Company have supersised organization of a staff of 20 film production people at Hunts- ville during January, and production on several films is now well along. The staff is expected to double during the course of the year. A completely equipped 16mm color and b w labora- tory has also been established at the facility. The Army's film production activi- ties, formerly undertaken by the Army Pictorial Center in Long Island City. New York, until 1970, was contracted to General Electric Company in 1971. This yeur. rcpii'afions restricted bid- ders to companies qualifying as small business, and a large number of film producers bid on the contract. What Do Home Economics Teachers Want From Soonsored Films? Home economics teachers are quite concerned with "relevance" and their curriculum is expanding as a result, A recent survey by Modern Talking Pic- ture Service has shown that .S9'~f of respondents would use films on sex ediiciilion 4KCJ on world cuhur's. Air'r on narcotics . und 34% on envi- ronmrni and conwrvaiion. The same concern with relevance (to the kids) made the teachers cool to the idea of more academic experts on screen, but enthusiastic about "known personali- ties" that teen-agers can identify with, such as sports stars und young mu- sicians and actors. Moilern's survev also indicated that home ec teachers arc still very much interested in the more traditional ureus of food und clothing. Video Projection System Developed by Sony .■\ \ideo wslem designed to project television pictures on a screen ubout ^0 inches in diagonal measurement (or about four times as large as the typical large-screen monitor) has been devel- oped by the Sony Corporation. The system, composed of tuner, pro- jector and screen, is expected to sell for about $2.'500. and will have appli- cations in the industrial and educa- tional fields. The projector, which will be mar- keted in the fall of 1972, is expected to appeal to users of video cassette sys- tems. Sony's U-Malic Video Cassette equipment is now being delivered to franchised dealers in the U.S. with a price tag of $995 for the player and $1395 for the player recorder. Monsanto Multi-Use A/V Center Announced Monsanto Company is moving to a new building on New York's 42nd Street facing Bryant Park. A 12th floor A/V Center designed by Hubert Wilke, Inc., will house executive and staff meetings, sales presentations, new product demonstrations, truining pro- grams and such special events as sea- sonal fashion shows. When the runway is out and live Monsanto models parade in the very newest fabrics and fashions almost every feature of the system will come into play. The rear projection of multiple im- ages will pt-rmit an ever-changing backdrop to complement each partic- ular fashion design. Ski-wear may be modeled against the slopes of Sun Val- ley: swim suits seen in a setting right out of St. Trope/. To further prin ide a total environ- nu-nt lor merchandising, the audio sys- tem can mix a stereo sound pattern that combines appropriate background music with the sound of skiers and a crashing surf. Mons.mto's new multi-use room will have Ihj c.ip.ibility of videotaping spe- cially produced programs for repl.iy to stores and offices .iround the country To meet instructional training re- quirements, thj TV facilities may double for role-playing sessions while the slide and film projectors can be remotely controlled from two lectern >ugh its various Ak^ rovide complete flll and implementafl/1^ positions on duul-imuge projection booth. Viewlex's New Systems Approach Viewlex, Inc., has formed an indut sules division to integrute the tech ogy uvailable through its various sidiaries and to provi terns consultation for industrial clients. Viewlex is active in a great ml facets of sight and sound commuii| tions. President David Peirez and '. keting Director Clark Lambert vision a systems approach as a effective benefit to the industrial | ent. Short Takes I he Theme of the Society of Mo Picture und Television Hngined I 1 1th Semi-Annual Technical Conl ence in New York, April .'^O-Majf will be "The New Film Mak Changing Trends in Motion Pict and Television Production Methol Technical papers to be presented emphasize the changing methods technology today's film maker facl Musicues Corporation. U.S. distrl tor of the Chappell Sonaura bal ground music library for films, hasi pointed Richard Einfeld Prtxlucti^fcHW Hollywood, as west coast reprcseHi^i, tive. The Einfeld office, at 1™' North I^s Palmus Avenue, will the entire Chappell library availH|,|[, for auditioning, music selection transfer. Charles "Cap" Palmer, HollywJ producer-writer and head of Paij non Pictures has been presented a 1972 "Distinguished Citizen AwJ by the U.S. Civil Service Commii^., for his work on 7"/ic Supcrvisor^Ki^^ Equal Hm ploy men I Opporiiinil\ film concerned with upward mol^ of minority and women workers. MPO Videotronic Projector CorpJ moved its sales and service hj quarters to 305 East 44th Street, ' York. N'.ieuum.ite Corporation and its il ciated company. FilmKare Prods Company, have moved to 2(17 ^St 25th Street. New York. U continued on ".tc™ 10 BUSINESS SCRl Does the fact that MPL is a complete i6mm laboratory under one roof have any special advantage for you? The answer is YES. : has very special advantages 3r you because: It assures you that your "|lm will receive personal 'ttention from the time it 'baches MPL to the time it is pmpleted and returned to ,ou. 15, It assures you that your jlm will have the uniformity ^f quality which depends on ■ 's being handled by a single, Inified organization. (MPL loesn't farm out your film '{ke "piece work" to other libs.) 3. It assures you top speed in getting your work done because first to last all the 1V1!L»1j MOTION PICTURE LABORATORIESJNC. 781 South Main Street Memphis, Tenn. 38106 (901) 948-0456 work on your film is done right here. There are very few com- plete 16mm laboratories in this country. MPL is one of them. MPL is the fastest-growing 16mm laboratory in America. There must be a reason. Our services include: Processing/Printing/Editorial /Titling/Scripting/Sound/ Optical Effects/VTR to film/ Super 8mm Prints. MPL stands ready to serve you Send us your film today! arch/April, 1972 11 paradox BY STANFORD SOBEL PARADOX: Innocence is the origin of cynicism. Every producer and writer I know has had the following experience: A client calls up and says, "Listen, I have to get out this cheapie. I don't want your deluxe-type movie, but just a little quick-and-dirty film for as few bucks as possible. In fact, I'm stealing the money from a brochure budget and hiding half of it in the next fiscal year. What can you do for me?" Readers, I can see the little half- smile of pain flickering across your face. You know he has \ou on the horns of a dilemma. If you don't take the job, you make an enemy. He'll remember that you turned him down the next lime he wants a film. You're practically inviting him to go to a competitor. But, on the other hand, if you do take the job, you know right here and now that the film is going to be straight from Disasterville. After all, practically everything you do in mak- ing a film is going to cost as much for a cheap film as for an expensive one. And furthermore, you know per- fectly well that he's going lo compare this "Little Picture" directly to the best big budget film you ever pro- duced for him or anyone else. Nevertheless, things are a little quiet and you have a couple of bright young people to whom you'd like to give a lillle freedom and responsibility, so you s;iy something like "O.K.. we'll work with you on this one, Charlie." And his next line is: "I thought maybe we could use Alexander Scourby for the voice and Boris Kaufman for the shooter. What do you think?" I'll just let you fill in your next line for \oiirscll because this maga/ine is not rated "X". Thai's what I mean about innocence being ihe starting point of cynicism. There probably have been cases where someone wanted a low budget job and was willing lo judge it on that basis. Bui it doesn't happen very often. I have a theory about why our business works this way. My theory works better for writers than it does for producers, but I ihink it applies to an awful lot of prcnlucers, too. A writer really doesn't have two levels of working quality. A writer always writes just as well as he pos'sibly can write, even if he's only sentling his mother a postcard from Vermont. This is not because writers are a superior breed of human beings but rather becau.se writers are vain people. It's part of my vanity that I con- sider myself a superb speller and a flawless grammarian. It would actu- ally be very hard work for me to spell badly, use poor grammar, copy from an old proposal, or fill in new names and products in Script For- mula 7-B. There's another important factor about writers, unique to the profes- sion. You have to have enormous self- discipline. There's nobody standing there watching the words come out on the typewriter and nobody except you yourself can make them come out. Even if you work for a boss and you have to meet an air deadline, the primary discipline that forces you to work comes from within, not from outside sources. You may very well mutter to your- self at 3 A.M.: "Believe me, if it wasn't for the money I wouldn't do it!" But that's a lie . . . you would do it and you know you would. There is no logical reason for becoming a writer. It's a compulsion . . . one you cannot resist. And for that same reason, whatever it is, you cannot intentionally write poorly or quickly or haphazardly in order to meet a low butlgel requiremenl Not everybody believes this, of course . . . especially not every client. Last vear I had a remarkable example of what I call "The I'.iradox Of C'l*- incidence." You all know thai liquor companies have Christmas shows, in which Ihc> present their new c paigns lo distributors and retailei l^st year, at exactly the same IL I wrote two of these shows, for ectly competing liquor companies, a of course, for two different produce (Like New York City buses, scri] assignments often seem to have herding instinct. This kind of thi happens all the time to me.) I have before me, framed on wall, the letter of appreciation I teived from one of these clients which he refers to Ihe presentat* as ". . . the best we have ever done . It arrived I am happy to say, with generous supply of their produ The other liquor clients were so happy with their script that they spei most of the night before the si opened rewriting the final draft, earlier drafts, for some strange re had seemed to be entirely satisfacti to them up to that point. In both cases I worked equally hari wrote as well as I could, spent wi ends and holidays slaving away at scripts, and certainly invested eai script with all the skill, creativity arl originality that I could. And. happiL both producers were well pleased wit my work. But in the one case I wi a smash and in the other a flop, first reader who says "That's S Biz!" has to leave the room. I don't personally have two levels quality to my writing, and I don't lieve that producers do either. I thii it is naive to attempt to satisfy a |i budget client. Clients simply doi understand that in this industry wc a] our own severest critics, and our O' highest quality control specialists, client usually ends up with the kii of picture he will allow us to m: for him . . . superb, average, or m ocre. But whatever kind of picture gels ... at least we have done very best work to get it for him. And now for the quiz. Earlier this column I referred lo myself "a flawless grammarian." Intentii allly, I made one very subtle common grammatical error in il article, and if anyone can find it ai write me a letter pointing it out, will receive in return a personal rep* from me, written, it goes witho^ saying, in the very best hortai manner 1 can muster. Stanford Sohcl is a free-limcc writer based in New York City who wriu "Paradox" for each issue of this inafyHizine. He assures us that although /l*J sometimes cynical, he tries hard lo remain innocent of bad gramtnar. 12 BUSINESS SCREH WC0ff/6m Sii/M-fik k fUmM k&f/ts! ALL AURICON EQUIPMENT IS SOLD WITH A 30 DAY MONEY-BACK GUARANTEE. 'INtV0ICEn"16mmOptlMlSound-On-FllmCamBri. 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Silent in operation, furnishes 115-Volt AC power to drive "Single System" or "Double System" Auricon Equipment from 12 Volt Storage Battery, for remote "location" filming.* $337.00 Strictly for Profit CHOOSE AURICON If it's profit you're after in the production of 16 mm Sound-On Film Talking Pictures, Auricon Cameras provide ideal working tools for shooting profitable Television Newsreels, film commercials, inserts, and local candid-camera programming. Now you can get Lip-Synchronized Optical or Magnetic Sound WITH your picture using Auricon 16 mm Sound-On-Film Cameras. Precision designed and built to "take it." Strictly for Profit— Choose Auricon! FILMAGNETIC —Finger points to Magnetic pre-strips on unexposed film for recording lip-synchronized magnetic sound with your picture. Can be used with all Auricon Cameras.* $1325.00 (and up). IPOO — Models FT-10 and FT-10S12... In-Till Head Professional Tripod for ivet-smooth action. Perfectly counter-balanced I prevent Camera "dumping.'* $406.25 (and up). eSlO R.orYin.ln© Street, Holly-wood 33, CaJllC STOi-L.ir-wooD S-Oe31 Auricon Equipment is sold with a 30-day Money-Back Guarantee. You must be satisfied Write for your ? free copy of this 74-page Auricon Catalog larch/April, 1972 OF PR-OFESSIONAL. XeTAIA. CAlwIER.AS SINCE 1S31 13 Simple Smooth Silent The J-4 "Joy Stick" Zoom Control You'll find no jerks, bumps, or noise in the J-4 "Joy Stick"! The most critical professionals in Hollywood have tested, and accepted it as the standard in zoom controls. High reliability combined with easy, uncom- plicated operation sets it apart and ahead of anything available. Smooth.^ A true servo feedback system, provides constant speed through full zoom over a wide speed range (1' 2 sec-4' 2 min). Exclusive Joy Stick control gives gradual start/stop to and from preset maximum. ^ ^"mt-. Simple.' Complete control under your thumb . . . You set the rate i and your thumb does the rest! The fully self-contained, compact control box, has a built-in rechargeable battery. You get what you want, when you want it, the way you want it — simply, smoothly, silently! Brackets and gears are available to fit all zoom lenses and all IdniiH and i5uini cameras. I il l)i (iiulio Says: /oimi (Diurols have always btin ,i puin-in-th(.'-ncck! It's altnoM impossible to design one that satisfies everybody. We know we've gone through four lomplete redesigns over the past three years in perfecting the Model J-4. Its success is atiestnl to in its use by llollyw(M>d's professional cineniatographers to the virtual exclusion of all other types. hut the real surprise is that a zoom control as sophisticated .is the J-'i "Joy Slick" has been accepted by 16mm cjmerjmtii as well! Technology in lb* ttrvict of ertstivity. CINEMA PRODUCTS 2044 Cotner Avenue, Los Angeles Calif. 90025 TELEX: 691. V*9 TELEPHONE: (21.^)478.0711 14 BUSINESS SCRE the camera eye VIEWPOINT AND COMMENTARY BY O. H. COELLN ; se the "Expectation Gap?" s Prime Minister, Pierre lUcaii. has called it an "expecta- l gap" which divides our societies. X-cemher. interviewed hy the New k Times" James Reston. he said, sically, societies need security: i to be reassured; they need to fee! everything is going to be all right. 1 It they can't get that feeling from etics that deliberately give them ons and choices, the consequence be that the free process of gov- nent as we know it is going to ik down." "hink about it. Readers of this imn include top management peo- in American and overseas industry, |le groups and governments. Ask ( rself, in that spot, whether or not I should be an activist in the cause \ riropcrly-iondiicicd free enterprise ( arc you and your group letting vism be the sole prerogative of alors, ill-informed do-gooders and iteur ecologists. Ve're just not seeing important, Jed informational films coming r> the field in both the number and ) lity so urgently needed. If truth I justice are truly on your side. I|jk up! ^ \iiif;lf national (and intermitionai) i rihutor of such sponsored motion - ■ -s (Modern) made about a mil- id a half bookings last year, many of those subjects spoke up industry's viewpoints on pollu- law-and-order, citizenship, etc? >iothing excludes a responsible la- organization from "speaking up" what it believes its respective in- try could be doing. 1. W. Abel, sident of the United Steelworkers .America, has the theme of such ilm in what he told delegates last Jitcmber at his Basic Steel Briefing (Inference: We have this great contract and ,it gains. This is our industry and h.ive a stake in it. We are faced T competition from Socialist and s isidized industries and we have got do everything possible to see that industry works efficiently." \bc, the steel companies have to ( K-nd on how much of that message to the rank and file through your egates. Why not make sure the n in the mills get the message early and completely? The steel )i industry's recently-created four-man joint union-industry committee could well afford to make this a priority project: 10-20 minutes of facts, fig- ures and straight hard talk about steel productivity in America's economic future! Kodak Shows Cine Selection Rudos to Kodak. That Company's recent showings at its Manhattan Gallery Little Theater (1133 Avenue of the Americas) of selected, award- winning Cine Golden Eagle Films, launched on January 1 1 th should in- spire Bell & Howell to "go thou and do likewise" in Chicago; and any other sponsor (how about it Consoli- dated Labs?) to showcase the program at a suitable site in Los Angeles, etcet- era. We believe you have to "show 'em to sell 'em" and these top-rated in- formational films merit places where potential sponsors and users can see the product! "Hard Sell' TV in '72 Looking at the "tube" down here in the Ozarks is the same as any- where else. Today's TV commercials are hard-sell and no kidding around, except for Alka-Seltzer and two note- worthy "ecology-minded" sponsors: Shell and Texaco. Gonna be hard to pick those "cute" commercials for this year's prizes. As Variety's Carroll Carroll recently columned "as far as the viewer is con- cerned, commercials are better when business is good and worse when business is bad . . . when the economy is going well, they can be fey and cute." But like the man said, "which would you prefer, seeing an occasional stink- ing commercial or putting out x dol- lars a year in pay television for the privilege of looking at the same rot you're looking at for nothing now?" Your New Market: China? New market opening up? During the mid-1 960's, three British films, including a documentary, were bought by the People's Republic of China. Recently, China took on two more British films: the first Western films to be given any kind of theatrical dis- ifch 'April, 1972 tribution there in more than two de- cades. Carrying any prints to Peking, Mr. Nixon? Tax-Break for Producers? You are a producer of "ready-made" motion pictures to inspire salesmen, (improve employee relations, lower accident death rates through safety education films, etc. Or you produce educational motion pictures for sale and rental to schools, industry, churches, etc. Better look into new Federal legislation on the investment tax credit which specifically applies to the "movies" and not just to studio purchases of cameras, sets, etc. on which it also applies. This recent move by the Nixon Administration is intended to help eniertainment film makers but who sits in judgment as to what's in a film production as to "entertainment" qualities or real use- fulness? We believe the present Ad- ministration would also wish to en- courage all relevant made-for-profit motion pictures. Worth looking into at IRS regional offices and in Washington, by film makers and their respective associa- tions (NYFP, IFPA, etc.). Also, Barron's reported on Janu- ary 24, "the Internal Revenue Serv- ice has changed its depreciation rules for motion pictures, providing for faster write-off of production costs." Don't know how that ruling might af- fect the maker of syndicated films but if you're in that category: check this this ruling, too. Guggenheim on McGovern Team Charles Guggenheim, famed for his Kennedy era documentaries and for some of the best in industrial films, has a rugged assignment this year. He's working to build the White House aspirations of Senator George Mc- Govern. The Senator, according to syndicated columnist James Kilpat- rick, has "created the most proficient campaign organization in the busi- ness" and "has attracted top profes- sionals from the old Kennedy and McCarthy teams." Charles has a tough job ahead, with six months to Miami and his man running ice-cold as the New Hamp- makers but who sits in judgement as shire primary looms. continued on page 43 15 a-v man Gerald K. Hall, Director Audio Visual Services, National Cash Register Com- pany, IS Business Screen's A-V Man In this continuing series of profiles of leaders in the industrial audio-visual world. E.irly in February, a nutional con- ference on community television -CATV— was held at the Na- tional Cash Register Company's Edu- cation Center in Dayton. Ohio. Spon- sored by the Kcllcrinj; Foundation and the Ford Foundation, and com- posed of over 500 local, state and na- tional figures, the conference looked at many of the problems confronting nuulern day communicators and what is being done to solve them. As a participant in the conference. Gerard K. Hall, Director of Audio Visual .Services at NCR, was struck by the parallels between CATV's prob- lems and those of the job of industrial communications, in which he is en- gaged. "To me," he said recently, "the most interesting aspects of the conference were the questions of who should con- trol a communications system and how \ou should program for it. These ques- tions have a direct bearing on the A-V man of the hiture. In other words, re- gardless of the medium used, who de- velops, implements and controls the communications progranmiing. is a most significant factor. If the AV ex- perl does, then I believe he is a true professional and the field will prosper. If he doesn't, if he acts merely as a mechanical communications controller then the profession will not prow." But H.ill, who has been a leading industrial audio-visual practitioner for over a dozen years, believes that these problems an- being solved and that a strong future for audio-visuals lies ahead. "There will be more jobs and a greater need for skilled technicians in Ih.' years to come. As technology goes more and more electronic, there will be a growth in the need for engineer- ing expertise. But for the category of 'Audio Visual' as a profession to grow, indeed even have a meaning, more in- volvement in programming and con- tent considerations are a necessity." Cierry Hall has had a significant voice in national audio-visual affairs for a number of years. He is a member of the Minnesota Videographic So- ciety, the National Industrial Televi- sion Association, the Audio-Visual Ad- visory Committee of the Association of National Advertisers, and has been an officer of the Industrial Audio- Visual Association. He is now serving as its president for the 1971-1972 term. At National Cash Register, his job is "to provide total communication sources, including motion pictures, closed circuit television and video tape recording, sound slide films, livep res- cntations. audio recordings, overhead slides, multi-media presentations, etc. for educational, sales promotional and information dissemination purposes for the sales, service and customer support force at all times, in addition to pro- viding complete audio visual support and production to all areas account- able to the Marketing group office, as well as other corporate offices such as Fxecutive. Research. Development and Manufacturing", as the official NCR function description states it. He op- erates out of NCR's Sugar Camp Edu- cation Center in Dayton, which has some of the most magnificent audio- visual capabilities in the country. In view of the leading position in the audio-visual worlil that he occu- pies, it might be supposed that he hail been made for the job and tr.nned for It all through his early years. Actually, rather than finding the job, it found him. Joining the Nutional Cash R| ter Company shortly after gradi from Columbia University, he sti as student salesman, progrel through various stages of direct keting functions, did some promo al work, and was eventually pron into the home office as a Sales ing Specialist. In this position he I to specialize more and more ia audio-visual aspects of the job. "I was not an artist," he says, I I began to design overhead slide instructional purposes. I was not a| tion picture producer, but I beg write and direct the production ofl lion pictures and sound filmsiri£ was not a programmed instruction! cialist, but I began to prepare rials for audio programmed tcx| was not a stage director, but to produce and direct convenlionj meeting programs. "In effect. I learned as I worke the old Rheingold beer comme went. 'I don't know what I did, must have done something right any rate, in 1965 I was named agcr of a new department, Audio| ual Services, and 100*^? of my was now involved in the audio-v| field." In 1969. with the addition of i responsibilities and new organizati changes, he was promoted to the| sition of Director, Audio Visual ices, Marketing Education and cations, a position he now holds.] Hall's membership in the Indi Audio-Visual Association has source of inspiration to him fori past eight years. "When I came f lAVA, it seems to me that the mi ity of members were involved in motion picture production and| tribuiion. Today, we have met heavily involved in just about e] type of audio-visual communicafl possible. The opportunity of sharilj these experiences has never greater. "There is a warmth and intima lAVA that is difficult to descrifc have never called upon a member ] a problem and not had an answer] referral to someone who could answer it. This is a prime advanta .1 small group with careful scrce| of members. "The future of \.\\'A is difficul chart. Some members feel we shJ "open the doors' to individuals cxc| ed by our constitution. Others wa fonii alliances with larger, vendorl ented. associations. There has ll agitation that lAVA more aggressiJ perform the role of an industry spo] man. Since this is .America. I guc are all entitleil to our opinion onj way 1A\'A should go in the future. 16 BUSINESS SCRl Personally, I think that lAVA's itngth has been its relatively small li and character of its membership. /i members are, in effect, in the ae boat.' We all represent indus- 1 or commercial businesses. We are involved in some form or another ludio-visual communications. It is y to share in the knowledge and ■fessional skills of other members ause all members know each other inally." Ml is married and has four chil- -two girls, ages 1 3 and 3, and ) boys, ages 12 and II. He has n devoted to athletics all his life, 1 is now President of the Washing- I Baseball League, which is a pro- >m that provides baseball for 1200 !,'S in his town. He also coaches a .ketball team of 1 1 and 1 2 year old I-s. jerry Hall is sometimes asked what If; in the future of audio-visual tech- '. . "In business communications," lieves. "there will be more and r re use of the new microwave sys- 1 s being proposed and in some ilready installed. Microwave of- I - ow cost transmission. In addii- I 1. practical two-way audio and veo will be achieved by the use of 1|S system. It will be an ideal method P having sales meetings, business jiferences. dealer orientations, etc. .'In other words, instead of bringing I the people to the source, bring the lice to the people. The savings in vel alone should justify the rather )histicated production and playback iipment that is required in this type system. 'Film will still be with us in the tt decade. Low cost cartridge cas- te systems with magnetic sound are w on the market and will be im- jved. For small group meetings, in- ridualized study, and points of sale !, they offer many advantages. |"16mm motion pictures and 35mm nes are still the universal media. I tlieve they will continue to be in the jxt ten years. 1 also belie\c that their je will increase, but not at the same (:e as the total increase in the use ^audio-visual devices. ; "When I look at the AV man today, )Iall says, "I think that his current (d future status has never been bet- '■. The needs for this expertise can .ow and grow. We are living in a itie of dramatic change — change in p world we live in, change in our j/n company's methods of doing busi- ,ss, and change in communication jsthodology and technology. The AV [an who meets the challenge of these (■anges will be in a position to greatly nefit not only his own company, it our whole society." Q Camera Mart If you're thinking Eclair... think Camera Mart. Eclair NPR-16 5 second magazine change /Blimp-free silent running/24 fps Crystal-Sync motor/ Automatic clapper system/ Built in sync-pulse generator/ Registration-pin movement / Rotating finder and eyepiece /Extra viewing area in finder/Spool or core loads to 400 ft. /Adaptable component parts /Comfortable shoulder-resting/ Low and unobstrusive profile /Two Lens Turret. NEW ECLAIR ACL-16mm Camera Half the size and half the weight /Weighs 8V2 Ibs./Less than a foot long/Completely silent/Handheld/Clip-on magazine changes in less than five seconds /Crystal-control motor/Sync sound with no connection whatever between camera and tape recorder/ Universal lens mount/Bright, precise reflex viewing/ Viewfinder rotates 360°. Eclair cameras are available for rental,;sales and long term leasing. Write for descriptive literature. ^ ! THK CAMERA MART ,v 45B W. 55th ST., NEW YORK. N. Y. 10019 • (212) 757-6977 RENTALS SALES SERVICE |arch/April, 1972 17 Visuul cnmmunjculions attains its highcM pilch of sensory excite- ment— and lis lowvsl degree of intellectual communication — in the realm of mulli-mcdia. As a consequence multi-media pres- entations enjoy enduring popularity. Unfortunately they hasc become the AV man's aphrodisiac. Multi-media permits him to lanquish for a time in the arms of Show Bi/ and escape the stern discipline of communication. Through the seductions of mulli- media. audiences arc titillated and b.-- guiled. Things vcc/n to be happening: viewers are impressed; management is contented: producers are fulfilled. But the enchantment with multi-media is gradually turning non-thealrical events into pure industrial enterlain- ment. Technique is in control. Through delight in the marvelous contraptions and gadgets now avail- able, we are in danger of becoming entrapped by the spectacular light and sound shows that degrade the repu- tation of visual communications, li is my thesis thai all too many of us in industry have undertaken the multi- media trip into the realm of sensu- ality: a realm that is by nature alien to intellectual perception. This in- dulgence has compromised visual com- munications in the interest of novelty and sensation. Multi-media tends to inundate thought with color and an- estheti/e the intellect with a riot of sound and frenzy of movement. To willingly permit this to occur is to risk losing one's identity as a serious and effective communicator. Multi-media must be cautiously han- dled lest it turn a program into a carnival. Every element used in nuiili-media is worthy, admirable, brilliant in it- self— eminently capable of aiding the delicate, demanding process of com- munication. Used wisely, each in its own way has won substantial es- teem. But joined together in the typ- ical audio-visual tour de force that multi-media productions are inclined to become. Ihey do mob violence to the senses. The result may be pleas- urable, but intellectual communica- tion is limited to the point of becom- ing incidental. We are not m show business — we are industrial communicators. We deal primarily in information, ideas, and training — only incidentally in entertainment. If we can make our in- formation and ideas entertaining — that is a capability of which we may be proud, but it must never become a primary endeavor. If we sacrifice communication to entertainment, we imperil industrial visual communications as well as our jealously guarded reputations as ser- Multi-Media: the Great Industrial Side Show ious and effective communicators. Far. far too often we have been guilty of producing pyrotechnic audio- visual displays that have left our au- diences gloriously limp and vaguely conscious of having been present at a grand happening. But the abiding value and accomplishment of these programs tend to be elusive. We take great pride in fantastic audience reaction — hearing viewers say "Wow! I've never seen anything like that before!" But when the au- dience is quizzed about the content, the substance of the presentation, it becomes swiftly eviilent that the me- dium has overwhelmed the mess.ige. Sensation has stupified communica- tion. BYLEECOYLE Now, I well know that manage is in general highly compliment about such performances. 1 also 1 that management is not particu adept at weighing values in the of communication. Sooner or la however, the judicious will per that multi-media is a bastard whose survival depends on s;Uisf an omnivorous appetite for nov tricks, and truckloads of equipmenl] Once a company embarks on multi-media kick, it becomes ten rarily addicted and goes down pernicious trail of outdoing its pr ous produclii>n. The result is mentable series of outrageous exf Lee Coyle is Dislrirt Information Manager ot Ohio Bell's Visual Commiinic Center. He is fail to communicate and in the be forced to accept the charge l' we have pandered to the sad in- lation of human nature toward llowness and novelty. Q TO THE UNSUNG HEROES OF OUR FILMSTRIP DEPARTMENT AT CFI, OUR EXPERTS HELP YOU find many short cuts to great filmstrips. Working with you in the inception stage, they help you get the most from your material . . . often saving you time and money. And with our special facilities, we'll furnish the parts you might be missing. / flower background? A I'me of t)and fettering? Type set on cells tor superimposure? Can do. Our art talent will design and execute original frames for you, or we'll copy your flat art up to 24" x 32" (32 field). Different size transparencies? We shoot directly from 35 mm through 8x 10, with no intermediate reduction to cause loss of color or detail. Product to be photographed? We'll shoot it into your filmstrip against a colorful background. And with all this service, at CFI you always get faithful color rendition with minimum contrast gain and frame to frame color correction to insure over-all balance. And our unique continuous-loop printing equipment insures absolutely uniform filmstrip prims from scratch-free negatives. How long? Well, normal delivery is one week. On super-rush jobs, we'll work with you to a tighter deadline. Need advice? Let's discuss your problems. Call Lou Livingston at HO 2 3161 Your filmstrip benefits from the superior laciiities and technology that have been developed to meet the high standards of the motion picture industry. If you would like more information about CFI's filmstrip capabilities, plus comprehensive price information, just fill in this coupon and mail to: BS-3 Lou Livingston Consolidated Film Industries 959 Seward Street Los Angeles, California 90038 YOUR NAME STATE xh/April, 1972 19 Is Multi-Media REALLY the Message versus the Medium? BY KEN SACO Mulli-mcdia programs, by iheir VL'O' nature, pose an interesting dilemma: Where is the point at which multi-media technique begins to com|X'le with the me.vsage it is de- signed to communicate? Although it is one of our most mod- ern communication tools, the rules un- der which a multi-media producer op- erates are at least .100 years old. If we could exhume a highly articulate spokesman of that era and ask him to act as our communications consultant. he might use these familiar words: "Use all gently: for in the very . . . whirlwinil of your passion, you must acquire and beget a temperance that may give it smoothness . . . Overdone, though it makes the unskilful laugh, cannot but make the judicious grieve: the censure of . . . which one must, in your allowance, o'crweigh a whole theatre of others." This Klizabethan advice is quite rel- evant. Hamlet's actors, though lacking our electronic capabilities, still ran exactly the same risk wc do today — the chance of overpowering their mes- sage with iheir medium. Confusing the importance of mes- sage and medium is a failing that some- times begins with the client hiniselt. A corporate audio-visual director re- cently approached an outside producer of industrial shows with a request for a lO-minute keynote presentation for an upcoming sales meeting. "I'm look- ing for a strong impact." he said, "a completely new visual technique." Then he asked, quite seriously, "Do you have anything of this sort avail- able off the shelf — perhaps a program developed for another meeting'.'" His total concern for the medium com- pletely obscured any thought for the message. I believe there is an import. int dis- tinction that should be made between the message and the medium that car- ries it. Consider for a moment the mes- sage as something that need not neces- sarily require sound effects or music — or need not be pictorial — or need not require even words. It can. theo- retically, be non-pictorial, or non- audio, or non-verbal; it need not appeal to or reach us through any one single sense. We might conclude with some facetiousness that the message could very well be non-sense. But this, though foolish sounding, does make a point — the message, since it can be carried by any one of at least three media — picture, word, sound — can be helped, hindered, or totally un- done by any one or a combination of these. We have all been subjected to interminable speaker whose words I tediously overwhelmed his story, can pair him with his opposite, w! pictures or sound effects also whelmed his story. The important consideratior seems to me. is not a concern for many words, or too many picture toi* much sound; but a vital con for the proper handling of these ments (and perhaps others like tc and smell as well) as parts of a — a carefullv designed whole ai |:-:.«R Eastman Kodak Company has recently presented a nine screen program wr striking display of graphics. The spectacular is also available in a travehng sq square screen two-projector version that retains the overlapping look of the or V V Ken Saco, nmlti media practioner since 1957, together with partner Curtis Lol heads Ken Saco Associates, New York audiovisual and corporate communica'f company. 20 BUSINESS SCF IMA — Theatre Equipment Supply Manufacturers' Association — tells its "Why Go to a Movie" story with a prerecorded two- lector overlapping screen show. It's portable, less expensive and more unique than a film. It's multi-media at its simplest. ;hing clearly defined objectives. hir industriul theatre needs practi- lers who are at least as well skilled heir counterparts in the legitimate jtre. if they are to carry off their successfully. Repeat performances / not occur week after week, but m ^.-crtainly do occur year after year. ; successful producer must bring audience and his clients back to industrial theatre from one year he next, if he is to remain in busi- .. He can succeed by cultivating a itivity for his multi-media tools and ising them properly. ie must know just how much is ugh and what proportions of infor- lion to blend with entertainment for h of the many occasions he is asked ill. Ie is somewhat like an adroit har- der, knowing the precise moment en the dry vermouth being added the vodka magically transforms the ^ture into something much greater n the sum of its parts. Knowing t when the message and medium ;in to compete for attention helps ikeep the techniques used — visual, ^•bal, and aural — within certain lim- i of acceptance which in turn de- pid upon the audience, the occasion, 11 the surroundings. jrere are two examples to suggest the H spectrum within which the multi- it dia producer operates. !a projection screen that probably lids the world's record for overall je — one hundred and fifty feet in nglh — was specified for a recent pro- jim given by a corporate executive. Iie audience, about 1()00 executives, ■re to gather at a luncheon meeting 'the Executives Club of Chicago. The jcasion required a visual program to jpport a major company executive, arch/April. 1972 one that would properly support his 30+ minute talk. The room measured 190 by 50 feet. The audience faced the dias which was parallel to the 190 foot wall. Because of the unusual width of the room, at least two screens — one at either end of the room — would be needed for acceptable visibility. How- ever, by covering the wall behind the head table with a single 150-foot long screen the visual program could be duplicated both left and right of the speaker (in content if not exactly pic- ture for picture). In this way, only the half of the screen that could be com- fortably viewed would need to tell the whole story. In addition the speaker could be spotlighted within the center screen, becoming a dominant part of his visualized story. Slides, film, and sound were blended with 29 projectors to yield a highly memorable mix of message with medi- um. Overdone? Not according to those who attended. Others may feel differ- ently, but there are some who feel that Beethoven's 9th is overdone, too. At the other end of the spectrum, a program in point: a trade association representing the motion picture field needed to tell its own story through a medium other than film. The prior year's program used film. Something different was wanted. There was a fur- ther need for this program to travel and be available to association repre- sentatives who would give the program under conditions far from ideal — hotel rooms of varied sizes and facilities over the country. Slides seemed to be the answer. The visual solution was a conven- tional two-projector program with a unique twist. By giving slides a wide two-to-one ratio a pair of projected u images could be overlapped to create the impression of three tandem square screens. The additional advantage of overlapping images on the center screen was available for novel effects. A pre-recorded ' J " sound track added dramatic dimension. The final product was a dual slide projector and tape program that told the association story simply with a high degree of effective- ness. Severe restrictions by multi-media standards. However, a broad exposure to country-wide audiences bore out the soundness of this simple format. In this instance, the answer to "how much is enough" became "very little is enough." In sum, virtually any medium can overwhelm a story. A current Volks- wagen commercial pictures their ad- vertising manager looking for a sing- ing commercial to extol the features of his product. The song and lyrics plug- ger (he couldn't possibly be a pro- ducer) in final desperation tells his client, "l.issen, ten 'tousand canaries whistling "Blueboid of Happiness" couldn't help you." The commercial strikes a telling blow for the value of understatement, particularly where the product's virtue is itself understate- ment. This is an effective matching of the medium to the message, and it may well be the key we seek. Perhaps we'd do well to listen to one more bit of advice from our 300 year old communications consultant: "Suit the action to the word, the word to the action: with this special ob- servance, that you o'erstep not the modesty of nature." Inspiring words — supported, of course, by staging, music, sound ef- fects, actors, costumes, and poetry. Ah sweet multi-media, not always modest child of nature! Q 21 ARE YOU READY FOR SUPER 8 PRODUCTION IS SUPER 8 PRODUCTION READY FOR YOU Almost c\cr\body is sold on Super K prints these days. It was a long haul to convince the scof- fers and die-hards that the tiny little strip could really make a picture worth lookinj; at on the screen. But nobody fights It any more. From the one man looking at a desk-top suitcase projec- tor all the way up to a small roomful of people. Super 8 is proving itself to be more than satisfactory for indus- trial use. But these are Super 8 reduction prints. Nobody — well, almost nobody — has any good words to say for going out and actually shooting the film in Super 8. "Look at all the problems," they'll point out, "no professional Super 8 cameras, no professional edit- ing equipment, no satisfactory dupli- cating stock, no laboratory services designed for Super 8." Even such strong proponents of Super 8 as its originator. Kodak, have evidenced little support for professional Super 8 production — in fact, it has frequent- ly looked like the great yellow box has actively frowned on the whole idea. "Sure, it's fine for film classes at schools and colleges, and it's ok for low budget records of football games, but if you want prints — forget it!" Despite all the problems, there are a few producers around the country who are actually shooting in Super 8. One of them. Henri Wolfe, of fflfl .i M |A Canon DS8 earner. corder are the key i-r 4000 re iits in Henri Wolfe's Super 8 production equipment. Sanri Super 8 Productions. Rego I'ark N.Y., has recently delivered a dozen prints of a very satisfactory ten-min- ute sales film to his client. Scholastic .Magazine. In this case. Scholastic was looking for some kind of visual media to use for indi\idual sales presentations on its publishing supplement, Co-Ed, which binds into the magazine and is intended for high school girls. Al- though the subject, in this case, was ideal for motion pictures (it shows girls busy doing things with home ec materials), the budget was small, so ■Scholastic had originally planned to limit it.self to a less dynamic medium. However, in discussing the problem with Planned Communications Serv- ices, of New York, which works with Scholastic on various communications projects, the possibilit\ of an in- expensive Super 8 production came up, and Dave Black, of PCS. recom- mended that .Scholastic give it a try. Sanri Super 8 was selected to under- take the production, which involved extensive location work at the An- nual Home Economics Show in Den- ver, and in home ec classes in subur- ban high schools. Sanri's Henri Wolfe has been a professional film production man for a dozen years. He has been a pro- ducer or production manager at such highly rated documentary and indus- trial production companies as Wolper and Visualscope. as well as in the TV Henri Wolfe with custom tiidiie Preci- sion editing equipment. ;.Ti fk HI Si ft .0 » network division of ABC. At same time, since his school days has made sound films on his own in 8mm and Super 8 on van topics of social interest which aroused a good deal of favorable O ment amongst his professional sociates. When slow times set in for the duction industry in New York in 1970. Wolfe set about establii his own firm which could offer cost production but with professio^o^P qualitv. And after considering all possible ways to deliver to his elk the kind of films he wanted, he cided to take the revolutionary, some thought, fool-hardy, step producing in Super 8. "Henri is a very innovative fMp:i« one of his old associates says him. "He doesn't always take the way to do things. In fact, the he can sometimes make films in you might call the hard, round-ab way, is that he works so hard at tl — he's a terrific worker." Wolfe figured that in the ye come it was absolutely inevitable there would be a Super 8 produi business. "Industry has a real for films that will do a comm tions job with one-to-one audiet^^oj in sales or training situations." he "They will need a lot of these tures over the next ten years- they won't he going out to sp S2().000 apiece on them, as they h ff.y' id rti ':d( test 22 Synchronizer interlocks Super 8 wi print (background) with 16mm netic film. Reduction gear insures fr» to frame sync. BUSINESS SCRI ^1 'Jiisl because you're working in Super 8 does nol rean you shouldn't use professional standard" inhc past. One hell of a lot of the pi liiLtion values we have given to in isirial films in the last twenty have been for our own egos. fiees who have seen these values put into the films don't really ihe difference, but we've done I hat way mostly for our own \nd. admittedly, the clients have j, J ihem. too. But most clients are II si.irting to count up the cost of kind of production for certain of films, and they just can't them any more. Mind you, il', not talking about the big PR film f( theatre and TV showings, I'm i.ing about the kind of picture you I to train an auto mechanic, or a ipputer programmer, or the neat, ijple little sales film you can put suitcase projector." 'ul why Super 8? he is asked. What ■nore expensive about 16inni than •er S? The best Super 8 cameras [not too unlike 16, and you've still almost every other problem of lion picture production to work — regardless of the format of the Here is what Wolfe has to say: "For one thing, your equipment is less >ensive and much lighter weight, u've got less overhead, less rental lense. It doesn't cost a fortune to y", and you can operate it yourself, ickly and efficiently, usually with assistant necessary. Raw stock it is significantly lower. And work- nt and release print costs are much ^er. il'Spccifically. I use a Canon DS8 (^nera, which takes a 100 ft. roll of ijuble Super 8 film. It's well-made. hi its own gate, and you get 10 j^nutes of running time on one roll <) film. That's equivalent to 365 ft. e 16mm film, almost a whole 400 ft. iigazine. It loads fast automatically i d you don't have to lug around 1 avy magazines. "My raw stock, processing and ' irkprint costs for ten minutes of III come to about $40. In 16mm. I s would be approximately $90. 'ncn you are shooting 10-1, 12-1, as t infrequently happens in docu- i:ntary work, these costs can def- tely mount up. "It all adds up to savings — savings equipment, savings on crew, and .ings on film. I'm positively con- iced that on the small screen there very little difference in quality iween Super 8 and 16mm origi- •ted film and the viewer is not going I be able to tell the difference." Here is how Wolfe works. He is now shooting Kodachrome II, al- though he makes regular tests on any other new stocks as they are intro- duced in Super 8 and DS8 to see if anything belter becomes available. He is now testing 1152 which can be had on special order in DS8. The kodachrome is developed by Kodak at Fairlawn, N.J. and then sent to KinOLu.x lab in New York for a one- light Super 8 color (7389) work print. This, and his sound tracks, are edited on a synchronizer custom-made by Precision Laboratories in Brooklyn which combines a French Muray Super 8 viewer ganged up with two 16nim magnetic heads so that a dif- ferential gear maintains frame to frame sync. When workprint and sound are completed and approved, the original is matched to the work print. Wolfe does this by pure visual inspection, no edge numbers. "This is no real problem," he says. At each side of splices (there were 96 splices in the Scholastic film) exactly three frames are added to the original, so that what he has at this point is a matched orig- inal to sound-synchronized work-print plus six frames which will not be printed at each splice. The original in this form now goes to Cineffects. a New York optical house, for a liquid gate blow-up with scene-to-scenc density timing, to 16mm color internegative (7271) using a "zero cutting" printing technique in which the three frames on each side of the splice do not print. Wolfe has, at this point, a 16mm internegative with no splices showing, and an ex- actly matching sound track on 16mm sprocketed magnetic tape. These go to Cine Magnetics labora- tory for reduction printing with scene-to-scene color correction to Eastman color pre-striped release stock. The prints, as we have pre- viously pointed out, and as seen on Scholastic's attache-case projectors, are entirely satisfactory. Henry Wolfe is asked some ques- tions: // you believe that strongly in Super 8. why not print directly from Kodachrome to a Super 8 color re- versal stock? "The main reason," Wolfe says, "is that you'd have to go from a "B" wind original to an "A" wind print, which will not take a magnetic stripe as well — it just won't adhere properly. 1 also think that the quality is better doing it this way, although you'd be surprised how good the KinOLux 7389 one-light work- iarch/ April, 1972 prints turn out." How about the physical problems of handling all that 8mm spaghetti? "We heard the same thing when ed- itors went from 35mm to 16mm," Wolfe says. "Super 8 is actually easier to edit than 16mm. and believe me, I've handled many thousands of feet of both. There is an orientation you have to go through. Everything is compact — small reels — you can stick things on the editor in two seconds. I think I gain two days for a typical film on cutting in Super 8 against 16." There are other short cuts you could make — use one of the new syiw systems, make your own mixes — why not? "Just because you're work- ing in Super 8 does not mean you shouldn't use completely professional standards," Wolfe says. "I don't be- lieve in Rube Goldberg devices, and that's what some of these amateur sync systems are. I do believe in let- ting the labs and service houses do the things they do best — it's foolish for the professional film worker to try to compete with them." Your Scholastic film had no lip- sync. Would this be a problem to you? I don't see any problem at all," Wolfe says. "I've been so busy I haven't got around to it yet, but there is a simple modification in the Canon you can get from Greg Valteri in Cal- ifornia to provide a sync pulse gen- erator and automatic slate and you can then work with any of the fa- miliar recorders: Nagra, Arrivox, Uher. My custom-made Precision Labs synchronizer then gives me exact frame to frame lip sync. So, it looks like we've now got another way to make industrial films. Whether the system proves itself in practice as well as in the claims Henri Wolfe and a few other pioneers make for it remains to be seen. It is true that hardly a month passes without another new piece of equipment com- ing on the market to fill up the holes. The day may soon be coming when Super 8 production can no longer be ignored. As we pointed out in the title to this article: Are You Ready for Super 8 Production? The answer depends on what vou're looking for, what kind of film you're planning. In other words, it is "Maybe." Is Super 8 Pro- duction Ready for You? The answer seems to be: "not quite yet", unless you're willing to improvise, to find new solutions, as Henri Wolfe is now doing, n 23 Readers of several of the leading electronics magazines last fall were startled by a full page in- vitation to a private screening of "The National Semiconductor Memory Seminar Film." (sec cut.) The idea back of this wonderfully raffish illustration was the perfectly serious purpose of getting serious elec- tronics manufacturers to look at a highly technical motion picture about a new line of solid state memory de- vices. Reading further into the Ihrcc-pagc ad it developed that the "Memory Seminar Film" was an "informative, no-holds-barred, no b.s. look at the past, present and future of semicon- ductor memories." Free crackerjacks were offered, and one of National Semiconductor's best application en- gineers as "projectionist/answer man in your own private office." Before a week was out National had .^0 direct responses and had suc- ceeded in getting into several large companies never before penetrated. In planning the campaign to estab- lish its memory devices as the wave of the future, National .Semiconductor Corporation (Santa Clara, Calif.) turned to film as the most credible way to demonstrate dramatically what the company's memor>' capability product line could do. Basically, two types of "memory" devices are on the market today. "Core" which is a mechanical type of storage device, and "semiconductor" memories, which arc electronic. Core has been around longer and is cheaper per "bit" (the unit used to describe memory storage capacity). The more sophisticated new semiconductor memories seek to replace core in many applications. Hence, it is very important to Na- tional to start promoting their mem- ory devices now. The film National is using is an edited version of a very technical taped seminar which gives the com- pany's philosophy of memory design and describes many products in great detail. It was transferred from a color videotape mast.-r, produced by Video- tape Knterpriscs of Hollywood, before a live audience in a large studio. Twenty 16mm prints were made and all ot Nalinnal Semiconductor's Field Applications I'ngmeers are us- ing it. Some of Ihem would like the film to be more technical and some more humorous, all of which proves that it's hard to please everybody. But they all agree that it makes their jobs easier. The ad, which wa'. planned and written by National's agency, Chial Day, Inc. (Ix)s Angeles) has reeeiveil u great deal of favorable comment in Ifbu're invited to a private screening the electronics industry (with some scattered criticism from women's lib groups protesting the exploitation of women in the ad). It was prepared by Chiat/ Day's creative team of Jay Chiat (Creative Director), Hy Yablon- ka (Broadcast Director), Jerry Box (Art Director) and Tom Groener (Copywriter). Jim Brady is Account Executive. Assisting at the client level were Floyd Kvammc (Director of Marketing), Ciene Carter (Integrated Circuits Marketing Manager), Dale Mra/ek (Manaeer Diuital Svstcms Applications) and Chuck Signor vertising Manager). Over 60 clipped coupons have received thus far as a result of ad. This is considered to be way ah par for this type of upper-level highly technical readership. Nati has done seminars before but ni on film or tape. Obviously, n visual communications media wil called on in the future. The cur film is now being dubbed for use Ciermany, France and other Furop countries. Q JM tm Of \ ) I Mabi* pod Buftw j|g„ ..'"? <£*• ;»»»™«"il*«norti~,,.™~ A Film Is Born 24 BUSINESS SCRW. get 16/16 interlock projection at its best! LOOK FOR: DUAL MAGNETIC TRACKS: Switch-selected 200mil edge or lOOmll center tracks on 16mm Uill-coat magnr^tic film for maximum utility and versatility. (1 FILM-END/FILM-BREAK SWITCH: For greatest safety of valuable 16mm prints 600 OHM INPUT/OUTPUT: To match the impedance of audio lines and studio equipment, ' 1 TIGHT LOOP THREADING: For fast, easy film threading and precise, consistent loca- tion of magnetic film sync point. DOUBLE FLYWHEELS & MOTOR DRIVEN RUN-UP: For improved flutter and wow performance; and for fast stabilization of double system sound. We've listed just a sampling of the important new features of the Sonorex 16/16 Interlock Sound Pro- jector. They are representative of dozens of improvements and new facilities that make 16/16 sound pro- jection belter than ever. Use it for: Single and/or double system sound projection; optical playback; magnetic record and play- back; mix, transfer and re-record — Sonorex is the one that does it all — and does it all better. Sold and serviced by the company that pio- neered portable 16/16 interlock sound projectors in the USA. At authorized dealers. 'rite for etalled literature i^[I](I]D[^[L[12X OMPANV OF AMERICA P.O. Box 1050, Woodside, N.Y. 11377 SONOREX 16/16 iSuper Quality Super Service Super Sound Super Delivery Send today for your free copy of ttiis informative "Colburn Comments on Super 8" booklet. •i GEO. W. COLBURN LABORATORY, INC. 164 NORTH WACKER DRIVE • CHICAGO, ILL. 60606 • 332-6286 COMPLETE UBOHATORV SERVICE fOR 16MM / EDITING • RECORDING .' WORK PRINTS SUPER 8, 8MM & 16MM RELEASE PRINTING / TITLING 35MM SLIDE AND FILMSTRIP SERVICE ch/April. 1972 25 Video is Versatile at Foxboro Foxboro Company video camera operator focusses In on Research Center for !| ment of taped plant tour. The Foxboro Company, world's largest manufacturer of indus- trial instrumentalion equipment, started using videotape recording in customer forums at the company's headquarters plant in Foxboro, Mas- sachusettes several years ago. John Olsen. Audio/Visual manager, de- scribes what led the company into its first investment in VTR equipment. "We fell that it would be useful to lake our guests on a lour of our manufacturing and research facilities but we were concerned because of the restricted nature of some of our oper- ations. Our local audio-visual dealer suggested that we videotape the tour, omitting the restricted operations. It worked out great — our guests had a guided tour, via videiXape. of our plant. An additional advantage was the fact that production was not in- terrupted by a large group of people." With this initial and highly success- ful experience behind Ihem, Foxboro people started exploring additional uses for the video equipment. An ex- cellent application was found in their use of videt)tape recording in public speaking courses for management. Kd McCarthy, Manager of Public Rela- tions, says, "We have found that the best way for an individual to improve his public speaking ability is for him to see and hear himself as others do. In most cases ihe individual can readily spot his deficiencies ami correct Ihem hmiself. "Another big advantage Ihe video- tape technique offers to Ihe public speaker is that he can sel(-evaluale his performance. It is often diflicult for an insiruclor lo lell someone ihat 26 he can't speak well. There is always the problem of insulting the person without meaning lo do so or dis- couraging him from coming back lo another session. With the tape, the speaker finds that seeing is believing and there is nothing personal involved. "He can examine his choice of words, thoughts, gestures, and facial expressions. Once he knows those basics and watches himself, it alerts him to all he wants lo know and helps lo guide him into making a belter performance the next lime around. This can't be achieved with just audio tape, because the speaker doesn't get Ihe opportunity lo see himself. It's ihis visual aspect Ihat is so important. Combined with the audio, ihe visual aspect offers ihe speaker a lolal pic- lure." In summing up ihe effectiveness of video recording, McCarthy added. "In eighteen years of teaching public speaking, I can honestly say that no other method or technique even comes close lo videoiape recording as a leaching medium." New product demonstrations Among ihe man> uses lor video- iape recording al Foxboro are new product demonstrations. An example is a new lixMing process or process control computer which must be dem- onslraled with an oscillosei'pe. Oscil- loscope pailerns are viilei>l.iped at Fox- boro and seni lo a regional office where selected customers are invited for a demonslralion. According lo John Olsen, "Our Sony equipment is compact and lighl enough thai one man from our training staff can easily handle the equipment and put full presentation anywhere in country." Training for sales calls Another good example c^i how boro uses the video equipment training its sales force. One of i problems the company faces is get| a sales message across — quickly effectively. Since the products duced at Foxboro are technical often complex, the salesman's in demonstrating the product l\ buyer, making sure that the pro meets the customer's needs, and vincing him how easy i( is lo op Ihe product lakes real skill. Vo help achieve these aims. Foxl| puis iis salesmen through a cc of role playing. Here, iwo I oxij salesmen act out a typical sales with one salesman playing ihe par ihe seller and the other ihe par ihe lough customer. During ibis ei simulated sales call the action \ ideolapcd. After ihe iwo .ici oul this tyj sales call, ihe videol.ipe is played Camera operator Imes up for sh( Foxboio newst.ipe production. BUSINESS SCRl .Hip. which consists of about ; I >.\boro salesmen. The two, who ■,cJ out the roles, as well as the .ilesmen. see whether they did a ,'h of selling or failed. All of the , jMiicn eventually get a turn at role - \ ing. l^ll^ routine makes the salesman , \ .ilert to his mistakes as well as •jiiod points. It also gives him an ilani look at how the situation might t improved and it allows his fellow H.'smcn to question and give their ;iinients. These comments are often tieficial and help the salesman when li is out on an actual call. M equipment was selected Bcliire selecting any VTR equip- nt, Foxboro investigated a number s\ stems available on the market, oris John Olsen. "We felt that the ) outstanding points in Sony's favor re price and service. We were king for a manufacturer that had I capabilii> to help train our people il assist us in setting up our depart- l^nt. In addition, we were interested ', equipment service should it be re- rcd. As to cost — we felt that we lid set ourselves up with a Sony inera, videotape recorder, and play- :k unit and get ourselves in business a minimum cost. Of course, we 'e greatly expanded on this original rhnician uses special effects gener- tlr during tape production. Starting t'all, Foxboro now has sophisticated t^duction equipment. Rkage of equipment to meet the ■ny new uses we have found for vR. At this point we have five :,ieras and a full complement of Jio equipment so that we can do |y sophisticated editing, split screen ntations. fades, and a variety of professional jobs." other possibilities side from these applications. Fox- jo is also testing out new ideas for equipment use. For example, the ny is looking into the fea.sibility ulmg out news messages via the 't.ipe recorder. This might consist of a monthly news tape with current topics of interest from the president, vice president, or head of marketing. It might describe competitive new products that hit the market, important situations thai the compans's regional manager should be aware of and in turn perhaps, inform some of the salesmen in the field. The message might also be just several two-minute segments of news items developed around the company and its activities. It can be added to some commercial company message from the company president, treasurer, or vice president. Foxboro is trying this idea out currently and if it meets with positive results will consider it as a possible house-organ substitute. With this approach, actual models, sketches, and diagrams can be used to get the message across completely and quickly. Foxboro records it to- day, and it is in the proper hands tomorrow. What has impressed Foxboro man- agement all during its experience with videotape is that the system becomes more and more versatile each year. What began with a simple plant-tour substitute has developed into one of the most valuable sales, training and internal communications media in the company. D 16mm/superl6mm Ektachrome 'dailies' Lab Schedule commercial & highspeed (ECO-EF) ^ READ ACROSS NORMAL DEVELOPING Work Prints Ordered At Some Time In Lab 1^ Ready # Ready Days 10 a.m. 2 p.m. 6 p.m. 3 p.m. 7 p.m. 11 p.m. Nights up to 9 p.m. 10 a.m. 1 p.m. (Receiving Dept. Open Until 11 p.m.) Forced developing takes longer. I Timed Prints Take Longer And 16mm & 35mm B&W Reversal Developing and Printing. • Internegatives - CRIs ■ Masters- 16mm/super8mm release prints lEktachrome Silver Track Sound & EastmanColor) WRITE, PHONE FOR PRICE LIST: bebell MOTION PICTURE LAB DIVISION 416 West 45 St. New York 10036 PHOI\IE:(2l2) 245-8900 ■ch/April. 1972 27 iH» Through Darkest Africa with Lens and Camera For the tourist, going through customs overseas is a simple process. The American passport, the sincere smile, and you've usually won yourself the little chalk-mark on the luggage that shows you passed the test. Ah. hut try to waltz through with ten cases of photographic and sound equipment, which is the way I tra- vel .. . A common sight at airports around the world these days are the film- makers. Groups of sweating, worried- looking men and women are perhaps even at this moment struggling to load shiny metal cases into the micro- Renault, or mini-Fiat, or whatever other transportation is the last thing available for rental at that particular airport. But by and large, in spite of the oc- casional frustrations, these people en- joy their work. And by and large, other people envy them. There is much to justify their envy. To be sent around the world on in- teresting, chalL-nging assignments, to work with glamorous models, stay in the best hotels — all expenses paid by happy, smiling sponsors — could there be a better way to earn a living? I was having a conversation with a friend a few weeks ago. When he learned that I had five different as- signments last year — assignments that took me during the months of May and June to thirteen Huropean coun- tries, then a month in the Ulack Hills of South Dakota during July, then back to Hurope in August for a month on lake Konstanz, all of this followed duruig the winter by a trip to Africa and another one back to Tiirope — he blurted out, "It's the most fantastic job I've ever heard of!" If he only knew the truth. F'or the truth is — he's right. There is nothing quite like the job of the film-maker Jtilin Siivane i.i president oj Crml Pro- iluclions. KidgrtielJ, Conn. BY JOHN SAVAGE today. You get sort of casual about it. You get so you fly in and out of Orly. or Haneda, or Arlanda, the way you change at Stamford. Well, not qiiilc. They don't have customs at Stamford. It was Shakespeare who wrote, "Age cannot wither, nor customs stale . . ." And even if I don't have it e\actl\ right, it shows he must have known what it was to go through the doiianc, or zoll. or whatever else they called it back in his day. He knew going through customs was an ex- perience of infinite variety. After you've spent fifteen years in the film business, you get, as I say, sort of casual about it. But whenever you feel you're getting bored in a given country, the little men in the weird uniforms are waiting out at the airport to wake you up. If you're making a film in that country, you've got to go through customs to get in, and you've got to pass them again when you leave. And the wonderful thing about customs — no matter where you are in the world — you never know what's going to happen. The reason things happen is basic lack of trust. It's depressin^^, me to realize that they went thro their ninety days of training scl being warned especially about one i of person, and it turns out to be , They honestly feel all this eqi ** ment is being brought into their CQ "^ try to be sold to someone at price. They firmly believe 1 pi stand around on street corners the "P'sst — feelthy postcards" chi [^] trying to get rid of a hot Arriflej The customs service, in any ce try you care to name, is an offi organization of considerable im| tancc. Usually it comes complete some sort of Captain Midnight form for the men. a little pennani «''*'■ hang up on the wall, and a I '* phrase for the stationery — somcd ^^'^ like "Eos Bene Saturate" ("Soak Good"). And when I say it sometimes ti (lays to go through customs, I do exaggerate. The following exchange took p last year in a German-speaking c< try — but that doesn't pinf)oint it. ( if.' I mean, it could have been C many, Austria, or a couple of places. "Ciiien moreen," 1 say. I fluent German, as long as it sta; this level. "Gutcn niur^fu." replies the Biiyil toms officer, who you would sv Baiii! is Sig Rumann in an old Marx Br ers movie. He has a broad si Customs officials smile a lot they know they've got you. 1 explain, at a somewhat si pace, due to the dismaying intrii of the language, that 1 have com pick up my ten cases of equipi 1 hand him official-looking docui He stamps it with official-loo! (flit Gfi ill .al) ni)' riro Hi ■ A' I ■sa k 'J li Puis mi ^ Okie 01 lilni: The author, li.it m li.ind. gamely awaits custom inspection. 28 BUSINESS bi-fi snip and gives it to offit:ial-kH)king fnk\'. Flunky wheels in equipment. 'AIU:\ isi in ordnung." he says. ■inic back Tuesday and you can he It." 1 iicsday!" I cry. (I actually cry ^lat;!" but if you expect me to ,in entire conversation in mis- I I. -I roc CJcrman. you"re asking more I n I can deliver.) "This is Friday!" \ii.iiher broad smile. "The man MUisl sign his left, since it is late afternoon. He does not work iiy or Sunday. Monday, of is a national holiday. Come Ik Tuesday and you can pick it I go lo the hotel and spend four iinning up the expense account. I ,nl hoped to hire people and have t entire sequence completed over I weekend. The production sched- 1 IS of course shot to pieces. Mi.illy, however, the problem is I IH'\. lonie years ago, I arrived in a major bropean city, bright-tailed and bushy- p'd, ready to go to work. Getting p gear through customs took all of ri: day. This was a French-speaking Cintry. (Again, that doesn't narrow i lown too much; it could have been I inco, Switzerland. Belgium, or one a hiriy other places.) like to think that things look .so ccause I speak French with a , ;..i Parisian accent — the kind you a] in re at a Los Angeles high school -md they therefore had a hard time ulcrsianding me. not being from V )s themselves. lut actually the main hangup was nnc\. They wanted to know the I 1 \alue of the equipment. I fig- I about half the actual value he the prudent thing to do, so I hem si,\ thousand dollars. They n wanted me to put up si.\ thou- d dollars cash as a bond to make I brought the materiel out again. thousand dollars! That would take insiderable chunk of my produc- 1 money. Pleading, shouting and ting a portion of "Le Cid"' (which lad committed to memory years ore in French IV) made no dif- cnce. If I wanted the stuff. I had ; come up with the six grand. Fhcy then took the six thousand, Jiverted the travelers' checks into , for which I again had to pay. I look the remaining change and left. Today we have the carnet — a sort of international bond — which means you don't have to put up large amounts of cash any more. But it's the variety of the customs experience that still makes it challenging. In Lisbon, they spend a solid morning adding up fig- ures for customs charges and then present me with a bill for the total — which comes to $2.38 in US money. In Denmark, they charge me nothing, but before letting ine through, the customs officer tells me a joke. (All Danes know of the success of Victor Borge and will tell you a joke im- mediately upon learning that you're an American.) At the Swiss- Austrian border, they tell me 1 must leave the train so they can examine the equip- ment I'm carrying with me. As soon as I get all my gear out on the plat- form, the train leaves. I wait there on that platform for ten hours till the next express comes by with room for me and my ten cases. In one African country, someone from the customs office calls me daily at the hotel to tell me that my equipment has ar- rived via air freight. I reply that 1 know, I have already checked it through customs and have it with me in the hotel. The next day, someone else calls to say the same thing. The other problem with customs is created by the box of film you bring with you. This is not something you slip in a suitcase; if you're shoot- ing 35mm, the box is as big as a suit- case itself. Now surely the customs men should realize that, if you're there to shoot a film, you've got to have some film to shoot. But there is something .ibout a sealed box — a box that cannot be opened — that goes agamst everything they believe in. If it's unexposed, your average customs man displays an intense de- sire lo open it all up and examine each roll to make xitre it's unexposed. If its exposed, he's hesitant about letting you go with what he is sure is disgusting pornographic material. Either way, it means a couple of more hours waiting around the customs shed. And speaking of waiting around, I hope some day to have explained to me the reason why only one man in the entire customs service has the authority to pick up that rubber stamp and make the impression on the rele- vant piece of paper — and it's usually his day off. One sits down to play the customs game with trepidation; it's a game they usually win. As I say, customs services often have an official latin phrase on their stationery. They all have an unofficial one, too: "Omnes Churias Tenemus" (We Hold All the Cards"). D i slip in... thafs all! A/V programs sparkle and come alive . . . LA BELLE 3-WAY'' COMMPAK CARTRIDGE Continuous loop 16mm filmstrip and magnetic sound tape permanently synchronized and combined in a single cartridge. No rewind — no turnover — instant replay! Fast sequence animated scenes suggest motion, with the economy of slide films. Up to 250 visuals plus 20 minute audio Existing Vs slide/sound programs easily adapted. Cartridges "audience rated'* projectors. »1 LA BELLE COURIER" 16 (shown in illustration) — Portable attache case style Take to audience for personalized communication. AC operated. •2 LA BELLE SENTINEL 16 — Self contained, Looks like a table television set. Cartridge slips in front for instant program changes. Ideal for dis plays, small groups or carrels *3 LA BELLE TUTOR 16 — Projected image. Ideal for groups, meeting rooms, etc. Lightweight. Re- tractable handle. Clear images and crisp, con- vincing sound. Gel the facts now call 414/567 5527 or write: LA BELLE Induetriea 502 S. Worthington St . Oconomownc. Wl 5-^Ofifi interchangeable among LaBelle Series 16 (rch/April, 1972 29 Audio-Visuals in a Large Way at BOAC A decade ago. ihe torni aiidio- visuiil was virtually unheard of at British Overseas Airways Corp. One of the biggest international air carriers. — its world-wide passenger and freight route network adds up to 300.000 miles— BOAC has since plunged into audio-visual operations in a large way. E.\plains Tip I'yie, who as BOAC's USA public relations manager over- sees all facets of media communica- tions: "In the early 1960s, our London head office PR management decided that more intensive audio-visual sup- port was needed for the sales and marketing force, to help them fill passenger seats and cargo space, and to promote our corporate image. "Until 1963 or thereabouts our rel- atively limited (by today's standards) film and photographic efforts con- sisted of supplying routine pictures for publicity purposes; and we had one lady coping with a few films, both their production and distribu- tion. "PR Management, guided by con- sumer research and noting technical development in transparencies, slides and other visual aiils, decided to es- tablish a full-fledged audio-visual branch. An expert — Mr. Ian Mack- ersey — was chosen to set up the de- partment and he was given the nec- essary tools and staff. We were soon in business in a modern, truly ef- fective manner." I-"iln)s, sound filmslrips and sound slide presentations are the principal weapons in the airline's audio-visual arsenal. l-"ilms comprise (I) those about BOAC and (2) travel inducement sub jects featuring resort and other ilesii- nations served. The productions in- clude foreign-language versions for special needs. These range from Ja- panese to Latin- American Spanish. Pure BOAC" films include major general interest documentaries, short news films. TV newsclips about such developments as automatic landing or the opening of new routes, and educational information films on spe- cialized subjects. To promote BOAC's introduction of the giant 747 jet. for example, the department made a mood film fea- turing spectacular air-to-air footage of the new airliner. On the travelogue — or "travel ap- petizer"— front, the branch has in production or recent distribution 20- 30 minute films on East Africa, the Bahamas, Britain, New York. Eastern Caribbean and South Seas. Educational films on the training of pilots and in-flight services are also in distribution worldwide. "Consumer and market research are playing an increasingly important part in the shaping of our produc- tions." commented Pyle. "We have decided, for instance, to eschew non- commentated films in favor of com- mentary and strong BOAC identity. Market research has revealed this to be the right policy, although the com- mentary policy lessens the likelihood of TV or cinema showings." Research also has indicated thai showings of films to groups — such travel agents — by the field sales fi produce a favorable reaction; 92 cent of these viewers found the BO films "useful" as a sales aid. Distribution of films on loan the public is handled by BOAC S; and in 15 countries by comme libraries. Print order to supply outlet, plus the requirements of B PR and sales staff who arrange tlj own shows, can run to 160 per title. In all, there are some 3j copies of BOAC films in current culation world-wide. In the USA alone. 12 titles oi mm sound color are distributed Modern Talking Picture Service New York, reports A. I. Turkhei who serves under Pyle as BO, Audio-Visual Supervisor, USA. Sound filmstrip or sound-slide entations are considered the mosi fecti\e hard-sell medium used BOAC. The current filmstrip duction and distribution progi covers incentive travel, cargo f; ties in the USA and convention London. For the International Air T: port Assn., the department prod "Tomorrow Ix Today." It's ainie< go\ernments and airport aulhi e\erywhere, to show the ty Tip Pyle. BOAC's USA Public Relations Man- ager. Ian Mackersey, HOAC M.m.if.iT Film & Photographic Sen/ices. London. Arnold I. Turkhelll BOAC Audio Visual I pervisor. New YorK. ' 30 BUSINESS SCR lEWJETAGE WERHEAD WJECTOR Carry it aboard/ Lightweight, compact unit fits under airplane seat aval with the new irtable Carri-Vue Overhead ojector. Exclusive patented j^^ finger-tip folding, a^P into self-contained ^ carrying case. Rugged, quality f diecast aluminum construction. Smooth operating Carri-Vue makes all others obsolete. ^ Ask your dealer or write Dtpt. «S3 T. M. VISUAL INDUSTRIES. INC. 25 W, 45th Street. New York, NY 10036 CS Pl^y back separate ^ J picture and sound ■^ in perfect sync. ■^ g_ New Model PGSS-2 Palmer Interlock is a complete system to project picture with optical or magnetic track, record on stripe or 16mm magnetic film, and make sound transfers. u Write for details. MA. PALMER FILMS, INC. ■ -RD STREET • SAN FRANCISCO, CA 94105 "icisco's complete tO mm film service ground handlint; equipment and fa- cilities required for the jumbo 747 jets. And each year is produced a new version of "This is BO AC," a PR sound filniMrip demonstrating the vast scale of the airline's operations. It's seen by all official Msitors to BOAC's Londt>n Airport headquarters and by all incominj; commercial trainees — a total of 14,000 people per year in Britain alone. Also, production has started on a staff communications filmgraph, called "BOAC unci You." Its objective is to show staff the functions of top man- agement and the role filled by each division and department in BOAC's global operations. BOAC regularly participates in TV and feature films by providing shoot- ing facilities for film crews. One such occurred last year when David Frost filmed a complete show aboard a 747 jet. The carrier maintains in London one of the most extensive aircraft film libraries extant; object: to obtain BOAC identity in other organizations' film productions. It contains 14.000 feet of 35 mm color master film. Each of the 660 cine shots is listed and de- scribed in technical film terms in a stock catalogue available gratis to producers. A still picture library is also kept up. It carries 65,000 negatives and color transparenciees. Black and white photos and trans- parencies from the still library are available in the USA to editors on request. Easy reference to what is obtainable is made by lithosheet books kept in the New York office. To fill USA TV and film requests. BOAC maintains a well-stocked li- brary of standard motion pictures in- cluding color and black white footage of its airliner fleet. To assist BOAC USA sales staff with film presentations, Audio-Visual Supervisor Turkhcimer supplies Kodak Carousels and LaBelle Courier port- able projectors. Here, filmstrips be- come tools in face-to-face selling sit- uations— the Couriers are deemed especially handy when salesmen talk to travel agents across the counter. Front projection equipment is em- ployed for shows to larger groups of agents or potential travelers. To ensure that the USA sales force make optimum use of audio-visual equipment, a program of training — conducted \early by Turkheimer in New York — has been instituted. Dem- onstrations are given with the latest equipment and in the standard slide and 16 mm sound projections sys- tems. D Ideally suited for Business and Industrial use, such as training films, slide shows and other non- theatrical presentations. Included are main and end titles and various moods such as: Documentary • Light Comedy • Sports • March • Outdoor • Heavy Activity • Light Activity • Childrens' Activity Scenic, etc. Sound Effects The quality of this library is unsurpassed for writing, musicianship, performance and the recording itself. You will marvel at the richness of tone and the true high-fidelity quality throughout. IMPORTANT! PURCHASE PRICE INCLUDES A NON- EXCLUSIVE LICENSE TO SYNCHRONIZE MUSIC AND SOUND EFFECTS WITH THE COMPANY'S OWN PRODUCTIONS. For information and complete catalogue please contact BLUE RIVER MUSIC INC. 6223 Selma Ave., Suite 125 Hollywood, California 90028 Tel: (213) 463-7661 * li April, 1972 31 "FILM? ON MY BUDGET? J9 Health and social service PR executives discover ways to stretch tight budgets. "how long should a t\' spot bk?" "Can't I just use the photos in my files?" "How do I go about finding a film producer I can trust?" These and many other questions were fired at filmmaker Ed Schultz at the October meeting in New York of the Community Agency Public Re- lations Association. CAPRA, an orga- nization of nearly one hundred public- relations professionals in the health and social service field, had invited Schultz, president of Cinemakers, to address the group. Assigned topic: "Film on Your Budget?" In response to his opening question, "How many of you are already users of the projected media?" the majority raised their hands. When they were asked, "How many of you would like to use these media?" — all hands shot into the air. Budget problems faced by the so- cial service PR executise are formid- able, and many agencies are forced to put together their own simple audio- visuals. At the same time, they are very much aware of the drawbacks of these less-than-e.xpert efforts, and are anxious to learn what a professional filmmaker might be able to do for them without a tight budget. To illustrate what /i«v been done, Schultz began by screening a sampling of films and IV spots created and pro- duced by Cinemakers for such spon- sors as Planned Parenthood, the Com- munity Service Society, fiirl Scouts of the U.S.A., and Jimior Achievement, plus a special short noncommercial film produced for J. C. Penney. The presentation was divided into "pur- pose" categories: films used to recruit, to raise funds, to build an image, to inform, to provoke thought or discus- sion. All, the audience was told, had been produced on budgets ranging from $3,000 to $12,000. A lively discussion ensued. "Too often, Schultz warned, "a film is made just because someone says, one day, "We should have a moviel' So a movie is made. After the board of directors sees it, it's filed on a shelf somewhere. The trouble is that such films are often made with no clear idea of purpose or audience. Money that could have been invested in ef- fective film communication has been totally wasted on something that no one sees." ■,mir .»: ,:(0M{ Ht>:n()pfRrN' SATUROM '^^^ TRlTIbMVfKKC SEP. 16 SEP. 16 With that declaration, he inv questions from the audience, came thick and fast. Excerpts fron exchange follow. "What kind of help can the pr sional provide in that area?" Schultz: "Part of the producer's] is to help you define your messag determine what audience you be reaching for, and to help youl your message to that audience in| most effective and economical For agencies such as yours, service television time is an ideal : by which to reach a lot of peopM rectly, succinctly, and economically "What lengths are best for TV S^ Which stand the best chance of used?" Q .. . O -J 8 8 ot MOI Six iniiuili- thought provoker tor ) C Cenney elicited great interest at CAPRA ing. Technique of a higli ration of stills to live action Is often, but not ne:es)| less expensive, Ed Schultz told the group. 32 BUSINESS SCl he talked lo several producers, and each one esti- iiates a diflerenl cost — I mean KEALL\ dilTerenl —for Ihe same project! How come?" 'Schiiltz; "In New York City, an J f)bably in other metropolitan areas swell, there seems to be an increas- i: preference for 30-second and 20- 5ond spots. This is not yet true BHind the dial, though: some chan- rs still ask for 60s. In the casj of I- latest series of patient recruitment pts we created for Planned Parent- Kid, I recommended the 30-sjcond I gth. The spots were produced in hh English and Spanish-language isions: some stations are running an Iglish 30 back-to-hack with a Span- i 30 to fill a fiO-second time slot. Since the demand docs vary, it's f pfiil to make a few phone calls to tj- stations; this will give you an up- mhe-minute idea of the most-wanted Ipgths. If you can afford it, your best h is to provide the stations with spots [fall the standard lengths— 60. 30. 20. ^i 10. Then, whatever time slots be- tne available, you're ready. It's often ^ssible. 1 might add. to derive several tots, of different lengths and even h different visual content, from one loting schedule." 'I've been hearing about half-inch 'eotape for leleviaion spots: shoiiUI be thinkini; about that?" Schultz: "It's too soon, I think, to ke a case for the less-than-two-inch eotape format. Production on vid- ape widths less than the two-inch ndard usually means transferring to vinch. or to film, before most sta- iscan handle it. I'What the near future does hold in :, though, is a TV role for Super Television is moving quickly into pier 8 for news broadcasting. The sons are obvious: the equipment is iitjr and less expensive, and shoot- in Super 8 uses about half the )unt of film that 16-millimeter Is. A network covers thousands of |vs events each year; a lot of film fixposed. a good portion of which cr gets on the air. You can s:e the jings in film stock and developing ts represented by Super 8." Does that mean TV stations will ept Super 8 spots?" ichultz: "No, not yet: maybe never, this point, the use of Super 8 is loratory. and limited strictly to the /s area. But it stands to reason that hey're equipped to broadcast news Super 8. they're also equipped to izc Super 8 for other programming, "jl they want to? We'll have to wait and see." "That J. C. Penney film you showed IIS used a lot of still photographs. Is that less expensive than live action?" Schultz: "It can be, but not neces- carily. Flying to Antarctica to take a still picture of a penguin is far more cosily than shooting live-action movies of a child on a swing in Central Park. The expense depends on what you're shooting, and where. Maybe you have a lot of great stills in your files, and you figure a movie could be made in- corporating them. Remember that they "Want time to become yourself before you become a parent?" Planned Parent- hood TV spot produced by Cinemakers. must still be photographed onto mo- tion picture film, which costs money. Using stills can be less expensive than live action; let me put it that way." "H'hat is that process called, putting still pictures on movie film?" Schultz: "It's been called by a num- ber of names, including photomation and iconography. We call our method ■'cinemation'." "Were the stills for that J. C. Pen- ney film all available beforehand? li'here did you get them?" Schultz: "In this case, the concept came first, and pictures had to be found to suit the script. Carol Hale, our writer, had to do extensive re- search to find just the right stills. Some were purchased; others were shot es- pecially for this film; still others were loaned to us by corporations and by organizations such as yours. And some did come from our client's files." "IVould more live action have in- creased the cost in this case?" Schultz: "Yes, probably. But the use of stills was dictated here mostly by the subject matter and the fast pace of the tilm; the use of stills enabled us to achieve certain effects that would have been difficult, if not impossible, with live action. Our overall design, in turn, emerged from consideration of many factors — the purpose of the film, its intended audience, and budget." "We produce our own audio-visuals — and for less than what you said the films you showed us cost. Our films haven't won any awards, but they've done a job for us. Our problem is thai now, we're thinking of a special proj- ect that will need a more professional hand. Ive talked to several producers, and each one estimates a different cost —/ mean REALLY different— for the same project! How come? Is the high bidder out to rob me, or is the low bidder incompetent, or what?" Schultz; "No names, please. Seri- ously, estimated cost of what Is es- sentially a creative product can vary — quite legitimately. Ask several archi- tects to build you a home, and I think vou'll hear quite a variety of estimates —even if each architect proposes to use the very same quantity of bricks, or lumber, or whatever. The same thing applies lo film. "The only way I know to find a producer is to do what you've been doing. Talk to several, and see what they have to say. Ask yourself if they seem to understand your goals and problems, if you like their approach, if you'd enjoy working with them as people. Take a look at their work. Get the names of the people they've pro- duced films for. Call those people, and ask if they wore happy with the way the producer performed for them, and with the end product. When you've settled on a producer you feel you can have confidence in — artistically as well as business-wise — tell him the kind of budget you have, and let him design a film to do the best job possible within that budget." Commenting on the meeting, Schultz told ni'siNES.s screen: "The specific questions asked by this group may not all be meaningful to all film users and producers. But this session clearly indicated that the health and social service agency PR executive is vitally interested in more effective communications — and that he is eager to know more about every aspect of film, from do-it-yourself techniques and equipment to finding and working with the professional producer." D Ich/April, 1972 33 picture parade REVIEWS AND PREVIEWS OF NEW VISUALS Advertising Truth vs Hype GifoJ (Juintu-s is a short (4' : -minutes) non-narrated, animated film which could be a great opener for business meetings. It's a whimsical story of two "goodies" trucks trying to outdo each other by adsertising with more and more superlaii\cs until one truck is crushed under the weight of its own advertising signs. Primarily designed for college and high school social studies classes, Good Goodies has some provocative nuggets of thought which should pro- vide marketing people with a good laugh at their own foibles. The film is available for sale from the producer. .Stephen Bosustow Prod- uctions, West l^s Angeles, Calif., for $80. Students Study Liquor Like Three R's in New Control Board Film While a tenth-grade student, like an indulgent cop on the beat, tries to move him along, Ferdinand makes a feeble effort to get to his feet and collaps.-s into a helpless little bundle on the lab table. Ferdinand is drunk. A white rat not commonly given to tippling, he is used by high school actors to illustrate the effects alcohol can have on the body in a new motion picture called Let's Sliidy Alcohol. The 25-minute color film, in which students in a Philadelphia-area high school research and discuss beverage alcohol as they might an other subject, was developed by the Pennsylvania Liquor Control Hoard for use in the secondary schools. I iquor Board Chairman William Z. Scott said he hoped that all of the more than one million secondary- school boys and girls in the state would get to see the film and that it would help them in making a decision to comply with the laws that prohibit drinking by young people under 21. Hj added that the film might well be used with good effect in the schools of many of the other states. Let's Study Alcohol was produced by Ralph Lopatin Productions, of Philadelphia. It was directed by Mi- chael I.evanios, Jr. and written by Franklin P. Jones. Challenges Met and Obstacles Overcome The Lockheed 10 1 1 has been dogged with monumental problems ever since the possibility of the aircraft was con- sidered si.\ years ago. During its od- yssey from the drawing boards in 1966 to its type certification now scheduled for April this year, the aircraft has seen the bankruptcy of its engine man- ufacturer. Rolls Royce, the almost bankruptcy of its prime manufacturer, Lockheed Aircraft. Yet, as a new film, No Simple Thiiii;. shows, the L-lOll has been saved by government action — "technological good citizenship" — and will hopefully soon provide an- other quiet, clean comfortable aircraft for the benefit of short-haul air travel- ers. l-,aslern Airlines, which is a major customer for the I.-lOll (it has or- dered 50 of the first 168 aircraft scheduled to be built) has sponsored the new film. It is expected to be seen by millions of viewers during l')72 in theatres, television and non- theatrical group showings. Lockheed 1011 Whisperliner about to go into service for Eastern Airlines. The film portrays the behind-the- scenes activities that have gone into the huiMing of the 24K-passenger tri- jel. the ch,illenges met and t>bstacles overcome. In production (by Vision Associates. New York) for almost two years, Wo Simple I hiiii; tells its through the voices of many of assembly workers, engineers, pi] airline executives, government offk and others who helped design build the L-lOll. Distribution of the 28-minute l^Bt 14-minute versions of the film is| Association-Sterling Films. Herbicide Spray System Control Weeds, Protects Environment I'liiteiiis oj Diijt C onliul, a new f | now being shown to customers \i prospects of Rhodia, Inc.'s Chipnii Division, shows how the conipaiji mechanical inverter system forces }i and water into a thick emulsion f crowding large amounts of water vk small amounts of oil to behave a plastic. The film shows how three years! testing hundreds of formulations h resulted in the unique sprav pat of Visko-Rhap herbicide. It is he enough to control drift, unifc enough to give good coverage, resists washoff in heavy rain, importantly, it keeps the herl within the spray zone without aging nearby foliage. Patterns of Drift Control was duced by Matt Farrell Produci New York. Three Sponsors for Travel Three companies with non-comp interests in the travel business tl joined together to sponsor a half-l] film about the Pacific Island — /a of the Sun. which is expected to] ceive over 200 free telecasts in first year. The co-sponsors are American lines. General Tire & Rubber C| pany and Oldsmobile Di\ision. eral Motors Corporation. The islands involved are T* Samoa. Australia. New Zealand H.iwaii. The film shows how a dr trip to the islands became a r&f for a family of four. Advance announcement of the ' to television stations advises t| lh.it conuiierci.il positions can be locally (exact running time ofj travel film is 27' .■ minutes). Islands ol the Sun was producel N'isuals, International. It is distribi by Modern T.ilking Picture Serv.l cart tinned on pm ffctun '.SI 34 BUSINESS SCF »H Ws can restore ^^A your damaged film. ^^^HL Andw^gh^you ^iHr the same »^ Miiaia: rJHm guarantee ^k^Lu_ we gi\^ . . . y^W^^- / i .^^W ^^ '-IB ^ ourtDugherfcustomec ^'M^^ r-rw-^i»i^ , We II restore your damaged motion pic- ire film so beautifully, you can put it nhi back into service. .ou can't... we'll tear up our bill. I nat's the same guarantee we give our lughest customers. And we have some retty tough customers. ■ They have to be tough. Film is the life- Hood of their operations. I The theatrical motion picture industry as depended on our rejuvenation proc- Issing for over 40 years to keep their |lms in service and save them crucial .Im replacement dollars. Then television every network. And now important in- dustrial and educational audiovisual braries. Today, we remove scratches, dirt, brit- 'eness and curls, and restore tears, lost rilliance, and scratched sound tracks, !)r more than 1,100 major film libraries. ! The cost for restoring 16 mm prints? inly 2Vic a foot for black and white, 3c foot for color. (And we'll give you a big 10% discount between now and May 1!) • That's just a small fraction of what |DU'd have to pay for replacement prints 'J footage. ' So don't throw out vour damaged films. Je can save them. J»^^ internati©! Send them to INTERNATIONAL FILM- TREAT today. We'll process them promptly. When they're returned, you'll be able to put them right back into circulation. Or you won't owe us a penny. How to get our giant Film Damage Control Chart . . . free.' We've developed a giant (35 ' x 44 ") color wall chart that illustrates every kind of film damage, and describes its cause and prevention. Available nowhere else, it's an invaluable refer- ence tool for your film inspection area. This unique Film Damage Control Chart is a $5.00 value, but we'll send you one tree with your first rejuvena- tion processing order. This valuable bonus is our way to encourage you to try our rejuvenation processing and see for yourself what a remark- able job we can do lor you. (If you don't want to send your films now. but you'd like a chart anyway, well send you one. and charge you $5.00 to cover our costs.) ^_ tm , The Foremost Authority on Motion Picture Film Care and Repair arch April, 1972 733 Third Avenue New York, N.Y. 10017 (212) 661-7600 Processing Laboratories also in Hollywood and Toronto I6mm. 35mm and 70mm film rejuvenation Mail this coupon now. International Filmtreat Dept. B-3 733 Third Avenue New York, N.Y. 10017 n Enclosed is our first rejuvenation processing order of (No.) reels. We understand that you'll deduct 20% from the regular cost of processing films if you receive them before May 1 . And if you don't restore any film well enough for us to put back into service, there'll be no charge for processing it. (And please don't forget to send our free Film Damage Control Chart.) ' " Our check or money order for $5.00 is enclosed. Please send us a Film Damage Control Chart, plus more information about your rejuvenation processing and other INTERNATIONAL FILN/ITREAT film care services. n I have some questions about your services. Please phone me. (Name) n^tleT (Organization) (Street) (City, state, zip) (Library size — No of prints, not titles) (Area code — phone) 35 Don't be a slave toyour Filmstrip Negative live is all important. If it isn't done well, you'll be a slave to it forever! A poor master negative means poor release prints. Give us your originals, trans- parent or opaque, light or dark. It really doesn't mat- ter. When we finish your negative, no one will be able to tell the difference. Shooting masters is our spe- cialty! We've been doing it for over 20 years. That's a lot of know-how. All with one purpose. To shoot the very best filmstrip masters . . . so that you can have release prints that you'll be proud to say are yours. Why take chances! Call Berkey Manhattan. We'll be happy to discuss your shoot- ing needs, time require- ments and costs. No obliga- tion, of course. Berkey Manhattan FILMSTRIP & SLIDE LABORATORIES «2£AST44IM ST .N V.N Y 10017 picture parade continued Solutions for Shoreline Erosion Years ot croMvc sea action arc com- pressed into one brief movie scene throiijih use of a simple high school science device in a new film. LanJ Awasli. sponsored by Koppers Com- pany, a leading supplier of creosote for wood-lrealinj: applications. Produced bv Pilot Protluctions, Inc., I vanslon. III., the new film describes the problems of, and solutions for, shorelme erosion caused by storm waves, high water surges of boat wakes. Because erosion is a gradual process, a usually occurs without notice. To compress the action and capture it on film. Bob Dederick. Pilot's executive vice president and the film director, utilized a wave tank made by his son for a high school science project. It was set up and photographed in Pilot's studio Bob Dederick (r), Pilot Productions film director, helps set up wave tank for cameraman Bela St. Jon. The tank duplicated in minutes the weeks and months of sand and gravel deposition associated with gentle sum- mer waves, as well as shoreline erosion caused b\ the scouring action of winter and storm waves. Other important points in the film --dealmg with changing shorelines due to buildup, redistributio and ulti- mate washing out to sea of sand and soil by currents — were explained through art animation produced at Pilot's Evanslon studios, and "live" erosion scenes filmed along the coasts of Massachusetts. New Jerse\ and I lorida with aerial and underwater shots to show offshore currents at work and wave action. Tape to film for Bausch & Lomb \ new proiluclion for Bausch A; lomb detail men about a diagnostic tool for optical examinations has been pro- duced via the tape to film system. Mori K asm an Productions, New York, sliol the .^6-niinute picture on tape at Teletronics. It was transferred to film for distribution to the B i^;. I field man. Battering Ram Front Ends, MisMatched Bumpers Too High a Price, a new highw safety film urging America "to ta our life-s;iving technologv- off the shi and put it where it belongs — into a cars and highways," has been releat by the Insurance Information Institi for distribution to general audk groups and television stations by / sociation-Sterling Films. The 13'2-minutc color film, whii outlines a multi-billion dollar problu and points to piissible solutions. », produced by Harvest Films, Inc.. New York. It demonstrates the bi tering ram front ends, the mis-matcl bumpers, the badly designed high' signs, poles and guard rails which the cause of so much injury and pi erty damage. New systems, the states, would eliminate 80 per cent the damage in low speed collisions. Tired of the Big City Rat Race] The Big Horn Crags primitive in Idaho is one of the few wilden areas left in the United States. It be seen in a new film sponsored the Idaho State Department of Coi mcrce and Development with the ( operation of the Appaloosa Hoi Club. Marshall Faber Productions, of De ver, produced the film, which ' shot in a remote area inaccessible car or jeep. High in the steep 10,000 foot moi- tains, tra\ersing a ledge which lowed only one horseback rider pass at a time, the Faber unit II their pack animals carrying equ> ment and supplies. "I'm glad I had a horse that lieved in self preservation Faber, who directed and shot the fiK "One of the crew members wouldt listen to his horse . . . and off 5 went, but we caught him in tin Another member of the party vvatchl his still camera plunge down 9,0l feet, hitting the sides of the mountA all the wav down." ;s 'J \ UJ ifm :sal Black and Brown Youth Define College Education \\ h.ii motiv.iUs Hl.ick .iiul Brown O lege students ttxiay? .\ new film. Son^ ihini; lo Build On. ;usks the questio of youth studying in a half-do/en Ci- leges across the country and finds it gaining skills for nation-building t more im|v>rtant th.in anything elsi Commissioned by 'Die College F trance I'xamination Bo.ird, the fil was priKluced by Chamba PriHluctioi a Black film producing and markcii organization. continued on page •^ m 36 BUSINESS SCRE t s NO SECRET! F>^IF=?CMII_D 07 'Agenr L.it sells for you right out in the open New lightweight, portable cartridge-loading super 8mm, sound motion picture projector ALL THIS PLUS FAIRCHILD ENGINEERING ite SEVENTY-07 is the projector for the man p the go! It travels as easy as your attache |)se and is always ready to help you sell, teach ' train. 'S PORTABLE, set to go where and when It's ;eded. When you fly, just put it under your rplane seat. only weighs 17 lbs. "S VERSATILE ... the SEVENTY-07 converts !om rear screen to front projection in a few seconds. It's ideal for either a small group or a large audience. IT'S CARTRIDGE LOADED ready for action. You never have to thread or rewind your film with the SEVENTY-07 and MOVIEPAK cartridge. IT'S EASY TO OPERATE . . . sets up in sec- onds. Simple, accessible front controls make the SEVENTY-07 a cinch to operate. The MoviePak cartridge is carried in place, all ready to show. THE FAIRCHILD FAMILY OF SUPER 8MM SOUND PROJECTORS. Moaei /0-41 the Exhibitor NO MATTER WHAT YOUR NEEDS ARE IN FILMED PRESENTATIONS, FAIRCHILD HAS A SUPER 8MM SOUND PROIECTOR TO MEET THEM. NEED HELP to show your products or services? Let Fairchild expertise aid you in solving any sales presentation problem. Contact SALES MANAGER, AV SYSTEMS & SERVICES at mCMIL_0 INDUSTRIAL PRODUCTS A DIVISION Of fAIRCHIlD CAMCfl* AND INSIRUMINT CORPO»AIION 75 MALL DRIVE, COMMACK. LI. N Y 11725 arch/Apnl, 1972 37 new products review FEATURING NEW EQUIPMENT AND SERVICES Slide Projector SP1NDI.I-K reversal for rear projec- providcs instant-loading of cartridges, tion use. 3500 lumen output. Flexible trays permit configurations of from 200 up to 500 slides to be shown. Also ac- commodates Carousel trays with adaptor. Projects filmstrips. IJ034 Salicoy Si., North Holly»oo,l. Ca. 91605. Super 8 Projectors EASTMAN KODAK COMPANY'S new sound Super 8 projector, the Su- permatic 60, has a totally new design in ofH;ration and appearance. With a horizontal, low-profile appearance, it automatic threading, automatic re- wind, and allows movies to be shown on a large screen or on a built-in 6" x 8" Ektalite projection screen. Casing is shock resistant and forms its own car- rying case. Playback only. Price will be $460 at A-V equipment dealers starting in June .U3 Suite St., Rochts- tcr. N.Y. 14650. m-I I. & HOWELL COMPANY has in- troduced a new Super 8 projector, model 478Z with cassette loading that synchro- nizes with the B&H Filmsound 8 camera- recorder system. Cassettes hold up to 400 ft. of film. Pulses from camera to hand held service at your fingertips Super 8MM printing and processing including: all Cartridge loading nims.rip Laboratory Processing ■5 Quanlrty Slrde Duplication Filmographs, Animation and Optical Etfecis / i^y j €Sfe ,,6MMFi'- Laboratory ServlceVv^ Xl; \ -ti < ,«„ and Oub» \<^\/E.. N^ Now all your pott production dim and laboratory service are at your (ingerlips. II you are working in 35MM lilmstrips. motion pictures. Super 8MM. cartridge loading, distri- bution, and video tape transfers, your Color Center does It all. One call and your man at Color Center in New York and Chicago Is waiting to service your requirements CALL OR WRITE TODAY lor your FREE t7 page Buyers Guide. NEW YORK COLOR CENTER Bernio Barnetl Biih (it/,i(.k liimKnhlDn 630 Ninth Ave. • New York. N.Y. 10036 (212) 24S-4S40 CHICAGO COLOR CENTER Dave Hartman 211 East Grand Ave. • Chicago, (312) 329-0419 recorder tape to projector provide synct ronization in the system. Rapid rewinc Will also take regular 8 mm film. Zooi lens. 7235 N. Under Ave., Skokie. It 60076. I LAFAYETTE INSTRUMENT COM PANY has announced a new frame-b; frame Super 8 motion analyzer project! featuring stop- mot ion frame-by-franj advance, instant slarl-stop, forward-ri verse and remote control. Useful fc motion analysis, training, time studie I'D. Bo.t 1279, Latayetle. Ind. 47902. TECHNICOLOR, INC. has introdi a new line of Super 8 magnetic projectors which complement the pany's long-cstahlishcd line of optic 1)5 '0 sound projectors. Models 1400, 130'| 1200 and 1000 are now available in eiti magnetic or optical configurations. 2lS Kalmiis Drive. Costa Mesa, Calif. 926i\ 16mm Projector ) KALART VICTOR CORP.'s ncwtii model 16mm sound projector, model 8! 25, feiitures 25-«att solid state amplifio three speaker options, 200 watt haloge k I5CCI :cSca lamp (equi\alent to 1000 watt incani cent.) Other regular Kalarl Victor fe' lures arc retained. Plainville, C 06062. Slide Projector Accessory \ COLLMHIA SCIINIII IC INOU IRIFS has intriHluced a "Media- M.isttj projector stand for multi-media present lions rc()uiring two or more sup« imposed images on a single screen r\ models .icciimodale two or three ( .iri scls. Alignment of pitch, roll anil y. p«)ssiblc. .-tl'C PivLiion, Box rticture, slide and stripfilm projectors. audio-visual programming Somebody had to be first with one-stop shopping — and who could that somebody be but Viewlex! Up to now, you've had to deal with a series of pro- ducers, writers, photographers, sound technicians, . . . and one or more equipment suppliers to put together a complete audio-visual program. Now, Viewlex has It all. We've put the 'software' together with the 'hardware' to offer you a complete, simplified audio-visual systems service — the most effec- tive audio-visual equipment plus a coast-to-coast net- work of experienced, creative "producer partners" to plan and prepare your film programs. And, when the program and the equipment are made for each other, you gam In effectiveness, simplicity, reliability, and, above all, you save money. It's a new idea and It took Viewlex to make It work. Whatever your need — sales presentation, training program. P.R. program . . . motion picture, fllmstrip, slides, tape, cassettes, records — whatever the size of your audience . . . one to one thousand — you can buy all or any part of the Viewlex package to fit. Free booklet tells all. Write or phone Stephen Greene 516 - 589-6600 ... or use the Reader Service Card for your copy of 'We Do It All.' It's free. It's from the new Industrial Sales Division of Viewlex. Need we say more? INDUSTRIAL SALES DIVISION ieviflex Hoibrook. N Y. 11741 oept. 5 Ch/April, 1972 39 A. I've heard about Filmakcrs' Lubs and their ability to produce large numbersofSuperSsound prints. How do I find out more with- out actually going to Lansing, Michigan? It's easy. Just send for our new film entitled "Filmakers' Labs". It's an ex position on a conscien- tious labs' attitude toward a pro- ducer and his work. It's available in i6mm or any Super 8 car- tridge format. Filmakers' Labs A Service of Omnicom Corporation 33 1 ") S. Pennsylvania Ave, Lansing, Mich. 18910 ri^^ WHERE CUSTOM LENSES * ARE STANDARDI BUHL'S NEW -EIGHT MATE' REAR PROJECTION SYSTEM /. .Vin pRiMt LENS I BASE MOUNTED SEAR PROJECTION • PRE'ALIGNED OPTICAL SYSTf'.' > DELIVERS 8-mCH mOE IMAGE in a SPACE ONLY SLIGHTLY LARGER THAN PROJECTOR ITSELF! • A GPEAT SALES TOOL oi DISPLAY MODULE W/DE ANGLE - REAR PROJECT/ON Shilt inaiini li iwl >MuU.wwi liXLf,^tL '^\ "The PROFESSIONAL'S CHOICE' Contmri Bytti tot Com0l»t» Imchnirml 0»tstt9 BUHL OPTICAL COMPANY BXJHZ^ Quality-Bilt Film Shipping Cases • Best quality domestic fibre • Heavy steel corners for added protection • Durable 1" web straps • Large address card holder with positive retainer spring • Sizes from 400' to 2000' OTHER "QUALITY-BUILr" ITEMS Silon Print Shipping C»5c« • S*. of Ludwig tnduilrlti 2020 W. Si. Paul Av«. Chlogo, 111. 60&47 (312) 227.0027 new products continued MuHiMedia Programmer I'OL.\( ().\1 INC . has inltiiJucc-d a n 8-channcl pnigrammcr willi three vantc modes: manual, remote anil sy 40 tone. Ciinipatiblc with all Carousel f jeclors. Triggers eight projectors or solve units. Price is less than SIQ 9750 Cmiklm Rd.. Cimiiinaii. O 45242. I6mm Cameras F.CLAIR c okl'Ok.MION v,ill sho make available a single system for / and NPR cameras, providing inle sound and frame synchronization. It ' also announced that the NPR can be factory-modified to Super I6min special order. The mtxiificd aperture film path provide 1:1.66 ratio. Flu and scratching eliminated. A new genieux lens — 9.5 to .^7 zoom, f. Ij 22, is available for Eclair camera CA-1 or standard C mounL 73 Si Ccnlral -t re , \'' //,' f^ntmaiion Equipment FAX COMP.W^' has dc\eloped a camera stand p.irlicularK for animal stripfilm production and title work erately priced. Motor driven vei trucking. Compound moves three fields norlh-south,'eiist-we.st. Spin si mounts all size cameras. 475 Sniiih 5< Aniui Avenue, Pasadena. Calif. ^1 OXBF.RRY CORPORATION'S Ani tor 8 animation stand, reviev^ed in column in January, includes a Supe camera in its basic price of S.^"*.^. Timpson Place, Bronx, X.Y. 10455. Audio Tape Cassettes ink II I ( IRONIC S C()RP()R.\T1 has introduced a line of contini endless-loop cassettes with many in trial applications, including contini poinl-of-purchase messages, telept answering, control devices, etc. Dirt Usable in most conventional c.is! players and recorders. .Automatic b is engaged whenever cassette is oil recorder. Lock prevents accidental verse operation. Three models in three and six minutes lengths. 23-73 • Si., rone hiand Cilv. \ )'. 1 1 103. Storage Center H. WILSON CO. is now markctir new mobile A-V eijuipmcnt storage distribution center, ModeJ MFC. A shelf of 22 \ 'H" provides an open work surface. Swivel casters. toardaJ Caftoon Colours C«is & Suoptias ACME OR OXBERRY STANDARDS MOVIES FROM SHOES Your Mla> Itory cornai aliva Wit>^ r* n movai, diiBOlvai, loomi lo *%" c Slldai and art photographad on B-16 For (raa rrwvia kit, film dipt. po^*ei t^ film timattbia call (AI Slahl) (212) ^ ^ S A Animalad Prod. I«00 Broadway N.Y. 42 BUSINESS SCI: 1» 1 Jim era eye continued •a & Howell/Washington lining Senator Charles Percy (II- ns Rep) at the top rung of Wash- II 5,000 minicomputer has been made available through the program library of the Digital Hquipment Com- puter Users Society. The programs in- volve depth of field, running time, spe- cial effects, and theatre calculations, thus covering several important phases of film technology. liach motion picture program is written so that the user has only to answer questions asked by the compu- ter to obtain his answers. The compu- ter types the questions out on the teletypewriter in ordinary English statements, permitting use by those who have virtually no programming experience. There are five programs in the pack- age. The first is to determine the depth of field of a motion picture camera lens of any focal length and f-stop setting. Two programs are concerned with footage-to-time and time-to-foot- age conversions for 65/70. 35. and 16mm film. The two remaining pro- grams are concerned with motion pic- ture theatres: one program is for the selection of the optimum lens for a 35 or 70mm projector: the other pro- gram concerns the optomizing param- eters for constructing a 16mm theatre. Copies of the program can be ob- tained through the program library. DECUS. 146 Main Street. Maynard. Mass. 01754. D Your Qwfl Eleciroflic Synthesizer Eiiects Lihranr One Hour of exciting special effects recorded at 15 IPS, neo-pilot to numerous click track CUSTOM MADE FOR TITLES • INDUSTRIAL • OUTER SPACE • PSVCHEDELIC • UNDERWATER FOR DEMO TAPE AND EFFECTS CATALOG; SEND ONE DOLU^R (APPLICABLE TO PURCHASE) TO: ELECTRON IQUE-M 25 E. CHESTNUT, CHICAGO 60611 Fresh st [or your old film Whatever the condition of your film, Rapid can repair, restore and rejuvenate it. No matter how scratched, brittle, oil-stained or dirty it is. No matter how badly spliced. Rapid can give it new life. That goes for color as well as black and white; 8, 16, and 35mm. What's more, after we've revitalized the film we give it a special protective coating that resists future damages. So why spend a fortune on new prints? Come to Rapid Film Technique and renew your old ones. Use handy coupon below to send for your FREE Trial Certificate and see for yourself what dramatic effect rejuvenation can have ... on your films and on your budget. MAIL COUPON TODAY! RAPID FILM TECHNIQUE, INC. Dept. B, 37-02 27th St., LonglslandCity.N.Y. 11101 n Send me FREE Trial Certificate to test Rapid's rejuvenation process. D Send me FREE brochure, "Rapid Gives New Life To Old Film." D Please have a rejuvenation spe- cialist call me to discuss my film library and show me how to save money. NAME. COMPANY. ADDRESS- CITY STATE. ZIP- Ich/ April. 1972 43 The case* for better communications A Noreico Synchroplayer plus a slide pro- jector ... all built into a carrying case . and off you go, ready to put on an audio- visual presentation anywhere, anytime. The Synchroplayer plays cassettes and synchro- nizes slide presentations. Perfect for training, selling, demonstrating. Either individual or group use. The Synchroplayer is also avail- able as a flush-mount systems component to be built into a desk, study carrel or furni- ture. Reliable, compact and not expensive! *The Noreico Synchroplayer as used in the Setco SYNCROMEOIA For all the tacts, write care 0/ Uept BSl. 35 Abbett Ave.. Mornstown. N.J 07960 TRAINING AND EDUCATION SYSTEMS NORTH AMfRICAN CMUtP^ CORPORATION CUTS EDITING TIME 50% FILMKRAFT EDITOR MODEL 16 0/M Runs up to 3 16mm magnetic tracks with a picture Also runs single-system optical and mag- stripe — Sync motor drive Auto- matic clutch — Free wheeling — Portable — Self-contained — Built- in solid state mixer and amplifier. Prices start of: $1385 F.O.B. Los Angeles loi fu'll..-' ,..lr„.. .,!,,,,, . ,.,,1,, 1 FILMKRAFT SERVICES D*pl W MSO Icxinglon Av« , Suil* 217 Hollywood, California 90038 (213) 4647746 business film, headaches' CURED M F I L M SERVICING jrcOMPLETE TV FILM EXPEDITING AMOTION PICTUHE SERVICING Sirm CARIRIDCINC — - FILM STRIPS CUT CANNED PACKAGED. VACUUMATE film protective tremment LASTING PROTECTION Against OIL .WATER-WEAR-CLIMATE SCRATCHES- FINGER MARKS NO-EN GIVES TROUBLE-FREE PROJECTION TO LOOP AND CARTRIDGE LOADED FILMS NO - EN INSURES SMOOTH UNINTERRUPTED SHOWINGS AND EXTENDS THE LIFE OF THE PRINTS for inlormation. writt or call VACUUMATE CORPORATION 207 West 25ih Si., New York, NY. 10001 Offices throughout U.S. and Can. new products Rear Projection Unit BUHI. OPTK AL C GMP.ANY hj velopcd :i wiiic-scrcen compact ...i ll( mounled rear projection unit with aligned optical system that delivei S-inch wide image. "Eight-Mate" it uilh the kodak Hklagraphic Sup [J(.pi projector. Useful for study carrel, tool, display module or cngineeriiii alysis unit. Price is $69. 1009 Avenue, Piilshurgh, I'a. 15233. Projection Cabinets mOSON PHOTCXiRAPHIC IN, 1 Kits has a new rear projection ca the HP! Carilel, which has a 14" b s^Tc-cn of daylight blue plastic. Ma iic, flat to 1" thickness for eass poi and storage. Works with all slide, strip and most movie projectors. I in normal room light. Price is $50 liiukliDiii St., Irviiigloii-oii-Hudson, 10533. RAI'PAPORT KXHIBITS has inl a three-screen exhibit. Space Scan on one pedestal for use in point-< chase, permanent and conventioi plays. Hach screen is 21 .\ I5Vi m Hoc tlm m. I'suai May he tilled with a wide slide, movie .iiid stereo sound i-h"'J including programmers. 360S /'ii>'it.Jio;rici CliM-ltiinl. Ohio 4-1114. B' 'M\ 44 BUSINESS SO \ the national directory of iiudiovisual dealers (astern states rW ENGLAND Hadlight Film Service, 104 Ocean -? . So. Portland, Maine 799- 00. rrison Harries, Inc., 410 New Park Ave., Hartford, Conn. 1- 203-2339801. 20 First Ave., Mass. Industrial Park, Chic- opee, Mass. 01020. 1-412-592- |6758. illCOM-Division of United Cam- era, Inc., Providence, R.I., Bran- ford, Conn. (401) 467-4750 or (203) 481-2328. C5TRICT OF COLUMBIA "he" Film Center, 915 12th St. NW, Washington, D.C. 20005 . (202) 393-1205. hW JERSEY Ergen Expo Systems, Inc., Route 46. Ford BIdg., Lodi 07644. 01) 4721154 (212) 564- 95. L ted Audio Visual Corp. Board- walk Enterprises, Inc., 6410 -iventnor Avenue, Atlantic City ■)8406. (609) 8231965. jw'dern Mass Media, Inc., 315 Springfield Avenue, Summit, 079O1. (201) 277-6300. hWYORK C ortone-Aids To Communica- tions, Inc., 76 South Central Ave., Elmsford 10523. (914) t592-4151. t ^dio Visual Services, Inc., 2 West 45th Street, N.Y.C. 10036. '212) 661-1140. Sales, Rent- ^-'s. Repairs. T^ Jam Handy Organization, 1775 Broadvi^ay, New York 10019. (212) JUdson 2-4060. dern Mass Media, Inc., 315 Springfield Avenue. Summit, N.J. 07901 (210) 277-6300. ijection Systems International, 305 East 45th St., 20th Fl. :N.Y.C. 10017 (212) 682-0995. y.ual Sciences, Box 599, Suffern, ' N.Y. 10901. Pt-NNSYLVANIA J. P. Lilley & Son, Inc., Box 3035, 2009 N. Third St., Harrisburg 17105. (717) 238-8123. Oscar H. Hirt, Inc., 41 N. 11th St., Philadelphia 19107. (215) 923- 0650. Clem Williams Films, Inc., 2240 Nobelstown Road, Pittsburgh 15205. (412) 921-5810. L. C. Vath Audio Visuals, 449 N. Hermitage Rd., Box 137, Sharpsville 16150. (412) 342- 5204. southern states FLORIDA Cook Consultants, Inc., 2510 Southwest Third Avenue, Ft. Lauderdale 33315. (305) 525- 3355. Also Tampa, St. Peters- burg, Orlando and Miami. Photosound of Orlando, 1020 North Mills Ave., Orlando 32803. (305) 241-2591. Jack Freeman's, 2802 S. MacDill Ave., Tampa (813) 839-5374. GEORGIA Colonial Films, 752 Spring St. N.W., Atlanta 30308. (404) 875-8823. midwestern states ILLINOIS The Jam Handy Organization, 625 North Michigan Avenue, Chi- cago 60611. (312) STate 2- 6757. KENTUCKY Studio Art Associates, Waterson City Building, Room 801, Louis- ville 40218. (402) 459-7036. MICHIGAN The Jam Handy Organization, 2843 E. Grand Blvd., Detroit 48211. (313) TR5-2450. Omnicom Corporation, 3315 South Pennsylvania Avenue. Lansing 48910 (517) 393- 7800. MINNESOTA Photosound Systems, Inc., 4444 West 76th Street, Minneapolis 55435. (612)920-3020. MISSOURI Cor-rell Communications Co., 5316 Pershing, St. Louis 63112 Equipment rental (314) 367- 1111. i rch/April. 1972 OHIO Studio Art Associates, 225 East Sixth St., Cincinnati 45202 (513) 241-6330. Academy Film Service, Inc., 2108 Payne Ave., Cleveland 44114. Sunray Films, Inc., 1138 W. 9th St., Cleveland 44113. Twyman Films, Inc., 329 Salem Ave., Dayton 45401. M. H. Martin Company, 1118 Lin- coln Way E., Massillon 44646 Cavalier Audio Visual, 11750 Chesterdale Rd. Cincinnati 45246 western states CALIFORNIA Audio Visual Contractors, P.O. Box 1346 Hollywood, 213/662- 1259 Jean Musick Corporation, 2080 Placentia Ave., Costa Mesa 92627 (714) 548-8671. The Jam Handy Organization, 305 Taft Building, 1680 N. Vine St., Hollywood, 90028. H03-2321. Photo & Sound Company, 870 Monterey Pass Road, Monterey Park 91754. (213) 264-6850. Photo & Sound Company, 116 Na- toma St., San Francisco 94105. (415) GArfield 10410. Photographic Illustration Com- pany, 2220 West Magnolia Blvd., Burbank, 91506. (213) 849-7345. COLORADO Audio Visual Contractors, 955 Bannock, Denver 80204, 303/ 255-5408 Cromar's Audio-Visual Center, 1200 Stout St., Denver 80204. UTAH Deseret Book Company, 44 East South Temple St., Salt Lake 84110. (801) 328-8191. WASHINGTON Photo & Sound Company, 1205 North 45th St., Seattle 98103. (206) ME2-8461. HAWAII Film Services of Hawaii, 1 164 Wai- manu St., Honolulu 96814. 538- 1928. Lono, Inc., 743 Waiakamilo Road, Honolulu 96817. (808) 841- 3378. 45 marketplace CLASSIFIED ADVERTISING FOR SALE U&ed/rrbuilt Harwald and Paulmar Ftlm In- spection and Cleanins Equipment for sale- Call Pete Sinclair. (312) 675 8383 or write: 8260 Elmwood Avenue, Skokic. Illinois 60076. Film Festivals of tfic World. Complete 1972 lislins of ma|or festivals to plan your vaca- tion by whether entenne a film or just at- tending. Send $1.00 H4 Woodbine Drive. Hitill Valley. California 94941. ForOK Slide and Filmsfrip Camera. Complete with all extras. About a year old. S9200. Con- tact Larry or Pete at Dumont Animation Com- pany. Inc.. 305 E. 46th St.. New York. (212) 7528519. 60^MPO Standard 8MM videotronic repeater protectors all A-OK. 25 with fiber shipping cases, 30 with dust covers, some with front projection lens. 325 film magazines. Best of- fer for lot. Communicators, Inc.. Pomfret Cen- ter. Connecticut. Call (203) 928-7766. HELP WANTED DIRECTOR OF PRODUCTION. Leading pro ducer of educational software seeks qualified Production Supervisor. Responsibilities will include supervising staff of sound filmstrip and related instructional materials producers, scheduling, budgeting, and approving prod uct. Knowledge of production methods, ed- itorial skills, administrative experience, and teaching background desired. Excellent op- portunity for professional and financial ad- vancement. Send resume to Box BS-86. An Equal Opportunity Employer. CORRESPONDENCE — When reply- ing to blind ads, use the Box Number and send your correspondence to BUSINESS SCREEN, 1 East First Street, Duluth, Minnesota 55802. CLASSIFIED RATES — 35* per word. Mini- mum charge $10.00. Bold face type words or words in all capital letters are charged at 45< per word. BOXED OR DISPLAY ADS — $25.00 per column inch. One inch minimum. BLIND BOX NUMBERS — For any classi- fied ad having a blind box number, a service charge of $5.00 will be made. TERMS — Rates are net and not subject to agency discount. No cash discount IS allowed. CLOSING DATE — 12th of the month pre- Cfdinr the month of Issue. CORRESPONDENCE OR PHONE: Pauline Davles, Ad Production Dept., BUSINESS SCREEN, 1 East First Street. Duluth, Minn. 55802. 218-7278511 Coming in May-June: BUSINESS SCREEN'S Annual Buyers Guide to Film-Tape Production Services 46 the screen executive I.MUis .Mucciolo and .Miihuvl Ni-bbiu have liirnicd a new production com- pany, Telelhinking, Inc.. in New York. Muceiolo had been p^e^ident of Henry .Slr.iiiss Associates and Nehhia was a VP al j:Ul--Screen Ciems . . . Robert Suzewits is a new A-V Products Jicld Marketing Manager lor Singer-Graflex in the niidwestern area . . . Bell & Howell has announced three new ap- pointments in the marketing area: GeorRe R. Simkuwski is Vice President. Marketing, ol Consumer Products Group; Mort Kramer is Director of Marketing and C rcative Services; and Robert M. Campbell is Manager of In- dustrial Sales lor the A-V Products Di- vision . . . New executive positions have been announced at Capital Film Laboratories, Inc., Washington and Mi- atni; Peter Boyko has been elected President of the company following the death of Alfred h. Brwch in De- cember. Mr. Boyko has been I'xecutive Vice President. ImutH/. Jensen has joined Capital as Technical Director of the firm's Washington headt)uarters. He held similar positions with Radiant Berkey Technical and Manchester Labs in New York. ROBERT COLBURN BOYKO Charles K. >\ilson has been named Cicneral Manager of Ampex Corpora- tion's C olorado Springs operations. He has been plant manager of the Ampex Sunnyvale, California facility . . . Management changes at George W. Colburn laboratory. Chicago, saw (ieorge \V. Colburn elected to the new position ol C hairman of the Board. Robert .\. Colburn is now President; Rene Malhieu, Senior Vice President, Operations; Clyde R. Rupperl, Vice President. Adminislration .uul Sales; .Mien llllliard. Vice President, Tech- nic:il Inluini.ilion and Customer Re- lations . . . Kenn Ci. Morri.s has joined Audiotronics Corporation. North Hol- lywood, Calif., as Marketing Services Manager ... I). Feler C. Cioldiiiurk, developer of Llectronic Video Record- ing al CBS l.;iboratories. has been namctl Consultant and lechnical Ad- visor to the Lonilon ti.isevi I \R Part- nership . . . RoIhtI KiieseliiT has joineil ihe s.iles stalf of (loth.im Auilio Corpor.ilion, New York index to advertisers Animated Productions Arriflex Corporation Audiscan, Inc, Avcom Motion Picture Supply Bach Auricon Bebell & Bebell Blue River Music Co. Buhl Optical Camera Mart, Inc. Cinema Products Colburn Lab. Inc., George W. Color Center Consolidated Film Industries De Wolfe Music Library Inc. Eclair Corporation Electronique M Fairchild Filmakers Lab FilmKraft Frank Holmes Laboratories Jam Handy Organization 4th C( International Filmtreat LaBelle Industries, Inc Manhattan Color Merv's Animation Modern Talking Picture Service 2nd Ci Motion Picture Laboratories MPO Videotronics Corp Musicues Corp North American Philips Corp. Optisonics Corp. 3rd Cd W. A. Palmer Films Rapid Film Technique Schuessler Case Co. Singer/Graflex Div „ Spindler & Sauppe .1 Time Life Books TM Visual Industries Vacuumate Corp. Thomas J. Valentino. Inc. Viewlex. Inc. BUSINESS SCR n 35r :o'es! .::c - Vai the* Jiseo ■''81 ■ : "lei ;me Thi 1.11 Ihe Ml -'■■iVI cai 'id ■"cai (Our I Because of poor communications? here's a multilinguist that will help you bridge lany communications gap. The Mastermatic 11" I 35mm filmstrip projector. It talks with a professional voice to your audience in their ' language while it automatically flicks through up to 200 frames of visual material. The Mastermatic II projector lets you change the audio track in a wink while you retain the visual portion. So you can make your presentation to your local personnel using the track that speaks in their buzzwords. And when the people from your foreign office come calling, snap in the audio track that speaks in their native tongue. The key to this flexibility is the snap-in Unipak'" cartridge that holds the filmstrip. And the interchangeable audio subcartridge that holds up to 15 minutes of high fidelity sound — or 30 minutes at 1^8 IPS — on a continuous loop. You can update the audio track without touching the filmstrip. So audio tape and filmstrip should last indefinitely. Both will remain in perfect synchronization no matter how often you interrupt your presentation for audience response. And you can hold any frame for as long as you like without damage to the film. A dual purpose projector is wrapped up in the Vlastermatic ll's portable, lightweight, slimline case. You can project the image on a self- contained 100-sq. in. screen. Or change over in less than a minute to conventional large- screen projection. The quality 35mm format and bright 500-watt lamp provide a sharpness and clarity of image that 16mm or super 8mm cannot equal. Whether you're making your presentation in a large auditorium. Or in a brightly lighted office. For full details on how to enlighten and motivate your audience in any language, fill out and return coupon to Optisonics Corporation, Montgomeryville, Pa. 18936. □ Please send literature on the Mastermatic II 35mm projector. □ I'd like a demonstration. Please have your representative call. Name . Title. Company . Address _ City State . Zip. Phone . All We Do is Help To Make It Go Righ Go JHQ Chicago 312 - ST 2-6757 62S N. Michitin Quality Control Programs Supervisory Training Field Utilization Sales Meetings Training Systems Seminars Motion Picture Planning Projection Services Closed Circuit TV Wholesale & Retail Training Manpower Development Product Presentations To Make Meet ngs More Effective Project Supervision with Total Responsibility for Security and Delivery to fvieei tout beduiine /^ JAM HANDY i^^ya^j^zZ^^fc^ / is set up to help you without prejudice as to the methods chosen to serve your purposes Detroit 313 ■ TR 5 2450 lUl E. Grind Blvd. New York 212- JU 2-4060 i;;s Broadway Atlanta 404-6887499 230 Peachlree SI. N.A. Hollywood 213-463-2321 1680 N. Vine St. tm w^^^ ^ .f^ ^i**'>^ ^ ¥^^ m^^2 t* I ^ -^n^a .J^Aftl^C COURT BRAOE JOVANOVrC .«a»r j\^ISU>^ CQM^NiCMIONS MAQ ^^ V ^ itHAY JNE 1972 0 .■! LU •-H X- ^^^^H t ■ ^ - iito ^^ 1 ■^ ^H ITO r.' .:iH wrv ~j 'in •J" ^-.v ■:.*-'» 1^- i-i D >lV lU ER f^ ^9 n < ^<^ v.; ^^t;£.\.^MH -w ^H *■ ^^^H :o ^^^H ^ ^i^'^: ."^" Kl?" M H^ »-» ^K*^' u ■ - > ■■i^_— -' — <■ 22^^9 n ■S^H&i.^^ ■ 1972 Laborafoixaiw Film/Tap( Tape-tjti t')X h\.-'> PIP combines all major audio-visual techniques in one sell-contained unit. PIP is as easy to load and use as a cassette tape recorder. PIP brings remarkable economies. As a slide/filmstrip presentation, one fool of PIP Super 8 film contains 72 individual visual frames. And one foot of film can be duplicated for under 10c a foot. Ttiat's 72 visuals for under 10c! PIP can take an ordinary slide or film- strip presentation and add the dramatic impact of motion sequences to it . . . without making it costly or complex. PIP will save some 80% to 90% of the film footage normally used in motion pic- ture films. PIP does not have to run at a fixed rate of speed for titles or at a high rate of speed for motion. For example, with regular sound movies, it takes 120 film frames to show a still picture on the screen for just 5 seconds. With PIP, only 1 frame is needed . • - and the sound doesn't stop. for PIP for Short) PIP can be used by individual or small groups of students without the necessity of setting up a screen and projector, threading the film, etc. A student can stop it. advance it one frame at a time, or fast forward and rewind it . . . with pushbutton simplicity. PIP cassettes weigh just a few ounces and are easy to mail, handle and process. PIP does not involve the complexities of videotape equipment such as sophisti- cated electronics, conflicting TV stand- ifii ards and high costs of production a duplication. PIP is flexible. It can change sou tracks in 2'/2 seconds to suit diffei audience Interests or different languai by slipping in another sound ca PIP lends itself to all kinds of creat^-^jj film techniques familiar to film make Animation, slowdowns, speed-ups ons. freeze-frames, frame changing music . . . and lots of other ways of a( mg interest and clarity to films . . . can done simply and economically. Now that you know a little about wl^wi PIP does . . . what wed really like to you is what PIP can do for you. If ) use sound — slides — movies — filmstr for teaching, training, demonstrating selling . . . just write; North Amerlc Philips Corporation, Norelco TraIni and Education Systems Division. 35 / belt Avenue, f^orristown, N. J. 079( Depl. N-1. /\/ore/cd PIP ^-.•■' - n f= U.: c 52{] m BUSINESS SCRC^li;; 1 OISEYMOUR liir and Publisher (R PINCUS () hing Director fCOELLN »jier & Consultant VkFORO SOBEL jributing Editor JCGE WATT t) iction Director (New York) ME MEYER ©.iction Manager (Duluth) ^NIOR GREENE ation Fulfillment Bob Seymour hird Ave. Work, N.Y. 10017 J. '112) 572-4853 Bingeles: Jerry Starkman J, I. &S. Inc. lowest Eighth St. |S.ngeles, Calif. 90057 I. ''13) 483-8530 ■krancisco: John Metz p,<. &S., Inc. MstSt. in rancisco, Calif. 94104 ' 5) 392-6794 WOURT BRACE JOVANOVICH PUBLICATIONS James Milholland, Jr. Chairman Robert Edgell President Lars Fladmark Senior Vice President Richard Moeller Treasurer John G. Reynolds Vice President Tom Greney Vice President Ezra Pincus Vice President Bruce B. Howat Vice President James Gherna Vice President Production Ml photo U' ,v o( Iter. Inc., BusEiess Screen THE VISUAL COMMUNICATIONS MAGAZINE MAY JUNE 1972 • VOLUME 33 • NUMBER 3 features TV Training at Fort Monmouth Training the trainers at Army Signal School 24 Transfers Industry solves distribution problems with tape-to-film transfers 26 A Custom-Made Prompting System Honeywell executives star in lip-sync film 28 1972 Directory of Film/Tape Production Services for the Industrial Producer 33 departments THE AUDIO VISUAL CALENDAR— upcoming events 8 FEEDBACK — letters to the editor 11 NEWSREEL — current trends and activities 12 CAMERA EYE— by Ott Coelln 16 PARADOX— by Stanford Sobei 18 FOCUS ON COMMUNITRONICS — by Hubert Wilke 20 A-V MAN 22 PICTURE PARADE — film reviews and previews 42 NEW PRODUCTS REVIEW — new equipment and services 44 REFERENCE SHELF — helpful books and literature 52 THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS 53 THE SCREEN EXECUTIVE— persona/ notes 54 INDEX TO ADVERTISERS IN THIS ISSUE 54 cni A HARCOURT BRACE JOVANOVICH PUBLICATION BUSINESS SCREEN is published bi monthly by Harcourt Brace Jovanovich Publications. Corporate offices: 757 Third Avenue, New York, New York 10017. Advertising and Editorial offices: 757 Third Avenue, New York, New York 10017. Accounting, Ad Production and Circula- tion offices: 1 East First Street, Duluth, Minnesota 55802. Subscription rates: one year, $6; two years, $10; three years, $13 in the United States and Canada. Other countries: $12 per year. Single copies: $1.00 in the United States and Canada; all other countries: $2.00. Controlled circulation postage paid at Duluth, Minnesota 55802. Copyrlgh^t) 1972 by Harcourt Brace Jovanovich, Inc. POSTMASTER: Send Form 3579 to BUSINESS SCREEN, P.O. Box 6009, Duluth, Minnesota 55806. Hie, 1972 "ECLAIR PUTS YOU IN THE PICTL GVl6 —The handy camera. High speed, port; quick change 100/400 foot ma adaptable for orts, medicine and the m ^VE CM 3 —The versatile a Can operate as 35mm 35mm Techniscope or Fast changing maf ^'® numerous accessories e operating flex NPR-Thc compleat professional 16mm Quick change 400 foot maj Great flexibility in lens use. Universal eyepiece. Ru Total mobility; cordless sync sound with crystal a itCs ACL -The smallest of thi 16mm professional ca Crystal controlled, takes 200 feetc changes magazines in less than 5 se ^ Weighs less than 9 pounds, has great uses any lens, has phenomenal aa runs quiet ai frame as steady as; ■M !« m. ■"^Bl MOST ANYWHERE" A NETWORK OF DEALERS IS POSITIONED TO SELL AND SERVICE ECLAIR CAMERAS AND ACCESSORIES KiFORNJA ILLINOIS NEVVVOKK TENNESSEE > PHGASSERINC BtHRENDSINC CAMERA MART INC MOTION PICTURE LABS. 1 >arv Blvd 161 East Grand Ave 456 West 55 Street 781 South Main St. iancisco'>4l2l Chicago 606 11 NewYorkK\M9 Memphis 38102 > 415751-014S Phoni- 312 527-3060 Phone:212 757-6977 Phone:901948-0456 I ^& SAWYER INC HELIX LTD CAMERA SERVICE CENTER INC TEXAS |i> Highland Ave 679 North Orleans Si SALES AFRLIATE I1.-.hkI'W58 J 211466-8211 Chicago 60610 Phone 312 944-4400 CAMERA SALES CENTER CORP 625 West 54 Street New York 100 19 GORDON YODER CAMERAS 2959 Ladybird Lane IjiKS CAMERAS INC KirnySi I'ancisco94108 VICTOR DUNCAN INC Phone:212 757-0906 Dallas 75220 155 East Ohio Phone:214 357-2725 Chicago 60611 CINE 60 INC >: 415 392-1902 Phone 312 321-9406 630 Ninth Avenue MOTION PICTURE EQUIP CO. New York 10036 3931 Feagan i:ECO OF CALIF INC MASSACHUSETTS Phone:212 586-8782 Houston 77007 Kama Monica Blvd i;ood 90038 t 2n469-)60l CLAUSGELOTTEINC F&BCECOINC. Phone:713 861-2479 185 Alewife Brook Pkwy Cambridge 02 1 38 31 5 West 43 Street New York 10036 UNIVERSAL CINE-PHOTO INC 2411 Ross LizQUlPMENT RENTAL Phone:617 868-2366 Phone:212 586-1420 Dallas 75206 LjC(FERCO) FILM EQUIPMENT RENTAL Phone:214 748-6645 ■ansomc Si MICHIGAN CO INC (FERCO) landsco9411l 4 19 West 54 Street VICTOR DUNCAN INC 1415 398-2)07 VICTOR DUNCAN INC New York 10019 2659 Fondren Drive 11043 Gratiot Ave Phone:212 581-5474 Dallas 75206 * CORDON Detroit 4821 3 Phone 214 369-1165 UPRISES INC Phone 313 317-4920 GENERAL CAMERA CORP ^;.ihufni;,i Blvd. 471 11th Avenue WASHINGTON 11 ,xKi 90028 MINNESOTA New York 100 IS . 2n466-1S61 MOVIE TOOLS INC Phone:212 594-8700 GLAZER'S CAMERA SUPPLY 1923 Third Avenue Seattle 98101 Phone: 206 MA 4- 11 00 WILL 6i ASSOCIATES Jl Highland Ave. 1, ood 90046 4620 W 77 Si, Suite 227 Edina 55435 Phone:612929-6676 MOBIUS 565 Fifth Avenue New York 10017 Phone:212 697-8620 1 213 466-3238 WASHINGTON D.C. iARMISTEADINC i: K)rmosa Ave MISSOURI MFCS INC. CCI OF KANSAS CITY 424 West 49 Street New York 10019 BRENNER CINE SOUND ll.xxl 90046 215 W Pershing Road Phone:212 586-3690 5215 Wisconsin Ave. NW. i< 213 851-2424 Kansas City 64108 Washington DC 20015 Phone:816421-1230 Phone 202 244-3800 pRADO NORTH CAROLINA ERN-CINE NEW JERSEY STANDARD THEATRE SUPPLY CO WISCONSIN Pearl Si r 80209 303744-1017 SO S PHOTO CINE OPTICS 125 Higgins Street Greensboro 27420 PHOTOART VISUAL SERVICE 40 Kero Road Carlsiadt 07072 Phone:919 272-6165 840 N Plankinion Ave Milwaukee 53203 RGIA Phone: 201 939-5250 PENNSYLVANIA Phone: 414 271-2252 =0TOSHOP CCI OF PHILADELPHIA ckieSt NW 1909ButtonwoodSt 130303 Philadelphia 19130 «4 521-0456 Phone:215 568-6297 ECLAIR, SINCE 1908, THE PROFESSIONALS CHOICE IN CAMERAS ECLAIR For a brochure on these cameras write or call: airCorporation, 73 S Central Avenue. Valley Stream. NY 11580(5161561-6404 • 7262 Melrose Avenue. Los Angeles. California 90046 (213) 933-7182 lune, 1972 the audiovis Hubert Wilke to be regular Business Screen columnist We're very happy this month to welcome a new eolumn to our pages. Huhert Wilke, who has heen an outstanding consultant, designer, engineer and spokesman in the audio-visual industry lor many years, will lell us (starting on page 20) about the growing world ot "com- munitronic-s" and how it fits into in- dustrial comnuinications today. Huhert Wilke and his associates have designed some of the most orig- inal and efficient audio-visual systems in use by industr\ throughout the country. He was one of the earliest proponents of audio-visual comnuini- cations as a valuable company-wide system, rather than as a scatter-site solution to individual communications problems. Many Wilke-designed systems have, over the years, set standards of ex- cellence throughout the industry and were early heralds of a rapidly com- ing trend for belter and more exten- sive industrial audio-visual usage. The Wilke organization is unique in that they neither sell nor represent the products of any manufacturer. I he 2.'> man staff of designers, drafts- men, and engineers thus ntaintain a professional objectivity in the recom- mcnil.ilion ami specification of the best equipment to meet the specilica- tions of each particular assignment. To date the firm has provided the design for over 650 individual audio- visual systems, encompassing over 50 closed-circuit IV studios, serving a total of 195 clients. I'm sure industrial communicators everywhere will welcome our new voice in the world of communitronics. Hubert Wilke. We're delighted to have him. Bob Seymour r LA BELLE COMMPAK 3-WAY^ SUP-//y CARTRIDGE FOR INSTANT PROGRAM CHANGES * COURIER ^ * SEI\ITIIMEL16 / TVLIKt SELF CONTAINtO * TUTOR 16 / t^^ CARTRIDGE INSTANTLY INTERCHANGEABLE IN ANY LA BELLE ■ 16' SERIES Continuous loop 16mm (ilmstnp and magnetic sound permanently synchro- nized and combined in a single car- tridge Is the BIG IDEA! No rewind — no turn over — instant replay! Fast se- quence animated scenes suggest motion. Up to 250 visuals plus 20 minutes audio. Existing slide/sound programs easily adapted. For (uriher dalalls contact ^ LANGl SCHllN PROJtCnO IMACt LA BE lndust:rie 502 S. Wcirthington St. nc'imnujAOC Vii'.C'»n'>in 530CG y calendi JUNE Motion Picture Seminar of the west, June 2 3, Seattle. Info: Ton man. Exec. Sec, P.O. Box Seattle, Wash. 98111. JULY National Audio-Visual Associatk tional Annual Convention, July Municipal Auditorium, Kansas Cit Info: NAVA, 3150 Spring St.. H Va. 22030. Motion Picture Laboratories Ind Nashville Section, SMPTE, Sel July 22, Memphis State UniJ Center, Memphis, Tenn. Info: MPl South Main, Box 2627, Memphis,f 38102. AUGUST American Management Associd Education & Training Conference! 1-3, New York Hilton, New York| Info: Clapp & Poliak, 245 Park New York, NY. 10017. 42nd Annual Meeting of the Bio Photographic Association, Aug. Arlington Park Towers, Arli^ Heights. III. Info: David Jefferies, | American College of Surgeons, Erie St., Chicago, III. 60611. Second International Cartridgl Videocassette Disc Conference, f 21 24, Hotel Roosevelt, New Yorl Stephen Traiman, Billboard tions, 165 W. 46th St., New Yorl 10036. SEPTEMBER Photokina-World Fair of Photo Sep. 23 Oct. 1, Cologne, GernianiJ Cologne International Trade Fair Box 2107-60, Cologne, Germanf OCTOBER Society of Motion Picture and sion Engineers Technical ConI] and Equipment Exhibit, October Century Plaza Hotel, Los Angele^ SMPTE, 9 E. 41st St., New Yon 10017. NOVEMBER International Industrial Film Fl sponsored by the Council of Eu| Industrial Federations, Nov. 20-1 Congress Center, Amsterdam, lands. Info: Industrial Film Secretariat, Van Eeghenstraat sterdam, Netherlands. JANUARY National Audiovisual Assoc! Annual Convention, J.in 20 23, | Thomas Center, Houston. Into: P. Thompson, NAVA, 3150 Spn Fairfax, Va. 22030. ni iciiurcc WHAT IS FOTO-KEM? Simply y it is photography and chemistry combined. It is the fixed and required ingredient that goes into the making of a motion picture laboratory. It is modern hardware and precise technical instrumentation The rest of the formula is flexible but more complex. In fact, it is these extra more important ingredients that we call the "Foto-Kem Elixir." It gives Foto-Kem its unique flavor and soothing effect So the next time your fever goes up because of a lab pain, try us We're the ''big'' little lab on the hill where you are a name not a number Where your film is a precious entity, not a mere commodity. Where you can communicate directly with people who care. This is where it's at, with the Foto-Kem craftsmen who mix lots of sotd with their skills, and that is really what our elixir is made of Come in some time, you'll be greeted ivith a smile even if you're not president of a network. Foto-Kem Industries Inc. 3213 Cahuenga Blvd West Hollywood, California 90068 (213) HO 3-4111 GERALD D. BRODERSEN President REGINALD S. DVNN Executive Vice President LOU VINCENT Production Vice President FOR OVER FIFTY YEARS, the world^s most respected Motion Picture Editing & Sound Recording Equipment Write for full color brochure and complete specifications. SYNCHRONOUS MAGNETIC SOUND RECORDING FILM SYSTEMS World's finest Solid State Equipment tor 16, 17.5 and 35mm film, furnished as either portable or for rack mounting, for 110 or 220 volt operation '50 Sarlo ;?00 REPRODUCER MOTION PICTURE EDITING &TV EQUIPMENT World famous excellence that has achieved inter- national acclaim and acceptance in the Motion Pic- ture and Television Industry for more than 50 years. ?0 I MOVIOLA LIBRARY READERS ■ MOVIOLA SO • FirtI 16 MM Vi«w*r produced by Moviola. MOVIOLA FILM EDITORS I magnasync movTola magnasync/moviola corporation 5539 RIVERTON AVENUE / NORTH HOLLYWOOD. CALIFORNIA 91601 / (213) 877-2791 BUSINESS SCR edback Iti-Media her than taking all that space nping lor a return to the old time :ion, Lee Coyle. in his article illi-Media: the Great Industrial : Show" (March April), would been better advised to just come t out with it: If God had meant m.in to view multi-media presenta- He would have given us three wonder how he feels about mulii- •I flipcharl presentations? James \V. Hulfish. Jr. Director of Marketing Swindler & Sauppe. Inc. North Hollywood, Calif. i)er8 r article on Super 8 {March/ April) lost timely. specially the last paragraph where v.iv "not quite yet." Hamton En- nng has been working on a Super und film package for Massachu- Institute of Technology which is niger somewhere in the future. It Iniost" now. First public introduc- tion will be in a paper to be given at the May SMPTE meeting in New York. .\ll the finished hardware will be on display during the NAVA conven- tion in July and the first deliveries will commence October I, 1972. That is somewhat better than "not quite yet." We hope you agree. Since the program was funded at MIT and aimed at the film classes in schools and colleges, the commercial aspects are yet to be explored. We, HEA, as the manufacturers, are an- swerable to MIT for package quality and reasonable end pricing. MIT will also be calling the shots on the first 100 systems as to distribution. All told the effort has been costly and time consuming, but it is here now. We feel sure your readers would be pleased to hear thai such is the case. Hy Shaffer Hamton Engineering Asso, Norwood, Mass, Australia We have been readers of Business Screen for over 10 Years and would like to Ih.ink \ou lor the wonderful help which has been given to us in sl.irling and developing our Company. We are the sole Australian distrib- utor for the Fairchild Projector Sys- tem. We receive constant requests from Sales Executives for Retail Training Films in pre-packed Fairchild Seventy- Series magazines. We also have requests for Manage- ment Training Films. Many Educational authorities have asked us to provide films for High School use in a multitude of sub- jects. I am sure there must be American Training and Educational Film pro- ducers who are working in the Fair- child frame who are seeking an active sole Australian distributor. We are holding an Audio Visual Exhibition in July and hope to com- mence promotion shortly. We hope to hear from some of your readers. L, J, Finnegan Audio Visual Promotions Pty, Ltd. P.O. Box 173 Rockdale N.S.W.. Australia SOUND VESTMENT , . . that lets you transform a lackluster slide presentation into an exciting audio-visual show. By adding voice. Music. Sound effects. Sound-0-Matic'" Programmer-Recorders and Playback Units are compatible with most automatic slide projectors that have remote control. Their tape cassettes give you up to 60 minutes of audio-from commentary to Carmen to Calypso. And automatically advance each slide— in perfect synch with the audio— using inaudible signals programmed onto the tape. Record the audio at your leisure. Listen to it critically. Edit, or erase and rerecord until you're satisfied that your presentation has the impact to hold your audience. The "sizzle" that will help sell your product, service or idea. Or the credibility you need for effective training or teaching. Then . . . make your presentation in confidence. And relax and enjoy it along with your audience. Sound-0-Matic units are available in four versions, each of which is capable of high quality audio recording. The Sound-0-Matic I Programmer-Recorder, in addition, lets you record onto and erase from the tape inaudible signals which automatically advance each slide in perfect synch with the audio. Model III gives you everything that Model I does plus a response feature that allows you to program pauses into your presentation for audience participation. Sound-0-Matic Models II and IV do everything that Models I and III do respectively, but do not have the programming (synch tone) feature. They can, however, control projector slide advance by playback of pre-programmed tape. For full details or a free demonstration of these sound investments, contact nnti' vV" ^ "'ck in the book to turn out ''^^O^ <2v ^.^^bBButiful, sparkling color slides. ^P% v\*^^tt's standard operating procedure ' ^ X>' .^ Io color correct and Inspect every slide we make, i Beauty Is Important. But a tjeautllul job de- 9red late is hell So we're geared tor speed and quality. Berkey Manhattan oders the fastest service, often, the very same day. And all of this costs no more. Perhaps even less Itian you are now payirtg. So talk to Berkey Manhattan — the slide people Find out how and why we turn out the finest quality slides— on time. Berkey Manhattan FILMSTRIP & SLIDE LABORATORIES Berkey i week period. Modern and Mi (able have met with educators fi the Wayne area to introduce the perimcnt and explore how ihe\ m have a voice in the scheduling of f so that the programming could correlated to the subjects being ered in the classrooms. Further ings are planned with representa of other conmiunity agencies, sue religious leaders, to give the I community a voice in determi what is shown. In addition to programming Ir motion pictures from educational companies in Ihe areas of scie literature, mathematics, art and si studies, a number of sports and tr films and social documentaries be scheduled that were produced \arious business and government ganizations. According to Fontaine Kinchi Jr.. vice president of Modern, primary purpose of the experimei to find out how cable operators program suppliers might work local schools and organizations provide some of the educational special interest programming many believe will become a most portant ingredient of cable orit tion. We also intend to invest ways that such programming m be underwritten by local orga tions and national and local ad tisers. We will extend the experi to another cable system later spring to gain additional insight the problems and opportuniiie cable programming." 12 $100125 Million 1972 Videocassette Market Forecast in VIDCA Address Dr. Stallord I . Hopwood. Jr. pi dent of Videorecord Corporation America, has predicted that the vii cassette market will generate revet between SKH) and SIZ.*; million hardware and software sales du 1972, and at the s;ime time c "the lack of significant commitmi from the three major software source centers as "the missing li in the growth of the North .\meri industry. Speaking on the si.ite of the N( American market at Ihe See VinCA International Conference Videocassette and Video-Disc I gramming and Fquipment in Can France. Dr. Hopwix^d remarked tonlinucil on page BUSINESS SCRI i "tin ^m0^^^mM>^fl rj:rL f ^\ ,!H»; r^'> /^^ Victoi Duncan ASC-Victor Duncan Inc DfVoil Cn cago Dallas I think that the most important advance in filming today is 'APEC. Because it saves time and fosters creativity. That's why all my rental 16BL's are now equipped with Arri's built-in exposure control system, mm, The Arri Precision Exposure Control (APEC) is the unique system :iat transforms the reflex fmder of the Arnflex 16BL into a total information center. With APEC, you get it all — Focus, Depth, Field and Exposure Control! Write for the complete story. .^^^^''ft.rniative evenings at Mrs. O'Don- neli's tearoom adjacent to our publica- tion offices in Chicago brought to- gether International Harvester's Paul Lawrence; Swift & Company's Bill Bastable: R. P. (Red) Hogan of Kraft Foods. We were soon joined by O. H. Peterson of Standard Oil (Indiana) and so it all began. All four "founders" nanieil were the first Presidents of lAVA with Paul Lawrence assuming that post at the initial annual meeting in Chicago. By constitutional limitations, lAVA can have no association members nor any whose principal activity is that of a supplier. Membership has wisely sought for relevance in corporate a-v management; kindred interests arc more important than numbers. And so the years have been kind to lAVA and its members; death has claimed a few of the best; the changes in corpo- rate status have taken others lo high positions. As the sole founding mem- ber without corporate a-\ portfolio, our one condition through all the years that we have no official status has been well met. Strong in Lastern membership, par- ticularlv from New York City. IA\'.\ leadership has been very evenly shiired between the Manhattan/ Midwest or- bit: New York contributing nine past- presidents and Chicago exactly the same. Ohio's tradition of presidential birthplaces brought Dr. Lee Coyle (Ohio Hell, Clevel.nul) to the helm in l'>7(), followed by Cierry H.dl (Na- tional Cash Register, Dayton) in 1971. The pendulum swings Lasiward again in 1972 as Boston's Harold Read (Di- i\"\ rector. A-\ Activities .it Liberty .Mu tual) becomes president-elect at Ti Tar-A. Going far up the corporate manaj ment ladder (and out of a-v) have bee such past leaders as Red Hogan, rnei chandising executive at Krafco; Gi don Biggar. who became public lions director at Shell Oil; Leo Bci for a long while directly serving Hci Ford II and now in a lop post at Ford Philco. The "magic man" Bill Cor nelly (president of lAVA in 196; went into top corporate advertisin duties at Union Carbide. Corporate retirement has take O. H. Peterson, John Hawkinson an Larry Warnock into a-v consultatio work; the late Bill Bastable and Ala Morrison (Mobil, N.'Y.) have bee sorely missed. Changes in corpora) assignment brought new LAVA cand dates into the roster lo replace sue past presidents as Frank Cireenle; (U.S. Steel); and Bill Cox (Santa Fc But who among us "old-timers" w^ forget those gatherings at West Poii and the Princeton Inn in the East: i HolKwood and at the Hilton in Sa Irancisco'.' lAVA went "internaiiona, when the association held its first no U.S. annual meeting at the Qua j^^j. ■!1 .OB K'd ^ 16 Elizabeth in Montreal last year. And the years have been highlighl by lAVA's i;roup participation at U world's foremost showcase of the I dustrial film; going to West Berlin fi the International Industrial Film Fc tival events in 1969 were IBM's B Walton (lAVA president that ycai past-president (196.5) Harold Daff (Honeywell. Inc. staff film producei our illustrious Chicago program ch; man at the C\'nter for Continuing uc;ition. University of Chicago; Mi Riti (Combined Insurance Co.): at Johna Pepper (Ford Motor Co.) were joined at the same event in B( eelona, Spain last year by broA Walton (and Mrs. Walton); Bob Mrs. I'nrath (port of New York thorily); Dick and Mrs. Rox;is (Wi inghouse), among others Governors of host stales (especial ^ i j^ Minnesota and New Jersey) have i dressed lAVA meetings: Senal Charles I Percy (Rep. Ill I was ho ored as lAVAs "Man of the Yea while still president of Bell iV How at the 19hl annual meeting in Q cago's Etlgewater Beach Hotel. F; James Keller, founder of the Ch BUSINESS SCREi If 4(Co ■.■;ra ■ iij IS, was a guest speaker at an M/NAVA luncheon in Chicago; alters, producers, and other not- •8 of audio-visual fame have given r finest in ideas and guidance at ;r meetings through this past quar- sntury. "A-V" Man in Perspective /ho are these men who guide audio- lal programs for most of the coun- i largest corporations, from AT&T fcour bottom dollar that wh, ever idea a different writer preset to them, in his effort to get the count, has already been done soi time during the last 17 years! suming that I remain inventive I original, their best chance for aa novative film idea is to challenge each year with a demand for "sou thing new." n. And that brings us to the real S " of this column. How docs a wril or a producer, come up with a n^J^-^ idea or an innovative film'.' The 0 question 1 am asked more often di any other when I speak at semin i^^v. or festivals is this one: "Where you get your ideas from'.'" The swer is ... I really don't know, one of the greatest mysteries of l^Wi lite. I know that sometimes the pr sure to come up with a new film id is sheer, unadulterated torture whi I feel will somehow never end. A yet ... in some strange niysterio •«< way the idea eventually does dc every single time . . . sometimes practicaPx the last moment. The whole creative process it vast, exotic realm which leaves I constantly astonished and in awe, C u-~^ ativity is a mystcr>', one which somehow tied in w'ith ego, expcrii conscious motivation, and subOC scious thinking. The writer thinks diflerent wa\s from the wa\ oti people ihink. My own originality coniinufd iMi page From his ego-centered office in New York City, Stanford Sobel looks at the hv of film with the special viewpoini of the free-lance writer. His column, "Parado appears in each issue of this muKUziiie. BUSINESS SCRE •'.tc"i 3MIS rut Ml «] sOlM 'msi The simple truth about multi-image. f([i can get it from any of these certified programming professionals. ■ y J ve heard that the path to multi-Image Is laced with pitfalls, 01 e heard right lyilon t worry The dealers below know every Inch of the terrl- ■iThey hold the Spindler & Saupp^ Certificate in Audio-Visual t:-amming-whlch means that they've completed an intensive jrs-on course for professionals, and are now among the coun- Y handful of programming experts In fact, they may be the try s handful of experts. They can show you an astonishingly r LiljeOahi Rick Rundquist n CORPORATION ii/(602l 264-2100 Stanley Hayward Montgomery. Stansbery .EY COMMUNICATIONS tock/ (SOI I 562-9200 Id l-VISUAL CONSULTANTS ■OOd/(2t3l 467-2081 urtlS. Jerry Loomis l-VISUAL MARKETING )0d City/ (4151 365-0960 ymmel JOIO VISUAL CO Bna/(213) 681-9950 Carpenter. Joseph A Reilich IILLIRON CO . INC lies/ (213) 937-2722 : Musick IMUSICK CORPORATION Mesa/(714i 548-8671 if gran 3 AND SOUND CO rey Park/ (213) 264-6850 4eyer D AND SOUND CO 4n ancisco/(415) 421-0410 jMido jlZOlsky I VISUAL CONTRACTORS r/ (303) 255-5408 t ol Columbia Sager. Virginia Sager ;HN SPINDLER » SAUPPE INC Ion. DC /(30t) 654-6750 n H Brooks ECORDING CO . INC iglon. DC /(202) 543-2705 >kip)McMahon. 'onchock L AID ELECTRONICS CORP iglon DC /(202) 244-4611 : A. Bjork. William C Reeves X>N'S. INC ille/|904| 398-1591 ehultz OW ASSOCIATES Ma/ (8131 388-4243 I. Kohnen ENGINEERING SCIENCE mo Beach/ (3051 946-4470 m IhC Hutchison 'Crumley. William M Cason. ^iles )UN COMPANY INC 1/(4041 523-8082 •lover Sheldon Kushner •ico Ricardo Kegel KODAK MEXICANA S A Mexico City/ (905) 549-3560 Europe - Netherlands G J Muhlenbaumer N V SELECTRONIC Amsterdam / 226772/227162 Spindler &Sauppe The leader in audio-visual programming 19 focus on communitronics BY HUBERT WILKE SPhAKlNO lor all the members of Ihc Wilkc organization, we welcome this opporiunity to share our thoughts with you in these pages of a pioneer in audiovisual publishing. I say "our" thoughts be- cause that's exactly what we intend sharing. Just as each of our consul- tant assignments receives the benefits of our specialized in-house talents, so too will this column call upon each of our senior specialists to report on his respective expertise. Thus, from issue-to-issue, the by-line will change. In the months to come, Ray Wads- worth will report on the optical as- pects of projection arrangements, front versus rear projection, and view- ing criteria for various seating ar- rangements. Ed Hodder will cover supplier installer relationships, while our sound specialist, Irv Wood, will write about audio systems and new conference call concepts. Bob Nissen our senior associate covering tele- communications will review the per- tinent aspects of industrial TV studios, computerized information dis- plays, and the basic requirements of electronic distribution facilities throughout corporate headquarters buildings. Gordon Wolfe will report on the rapidly expanding technology available to meet the increasing de- mands of varied and more effective security and surveillance systems. And, the new freedom of choice in the selection of telephone and PBX systems will be outlined by our phone consultant, Richard George. There will be others, too. For if all of us — (you included, dear reader) — limit our interests and concerns only to an involvement in the facili ties side of the communications coin, we will end up with a situation in which we would have not only al- together too many machines, but we will be left with machines that have absolutely nothing whatsoever to "say". To avoid this dilemma we are, and have been for some lime, strong advocates that software abilities must be promoted and encouraged at all organizational levels. And, along with it must go an acute awareness of the rules and the role for effective graph- ics used in management information display systems. This vital area will be covered in our column by Mali Murgio, author of the recent book, Coiuiutinications Graphics, and direc- tor of our Programming Services Di- vision. Periodically, he will contribute his expertise on st>ftware systems, pro- cedures, methods and techniques to these pages. In addition, we will draw upon comments from our other offices. Bob Vogel, senior associate in charge of our Los Angeles group will cover some of the innovative facilities plan- ning and programming concepts em- anating from the West Coast. And, finally, from Brussels. Karl I.enden- mann, who heads up our international operations, will keep an eye on items of interest on the foreign front. Admittedly, this approach is some- what novel for such a column, but then the almost never-ending prolifer- ation of information arising from the communications explosion defies the ordinary. Further, we reasoned, since a team-effort that calls upon our in- house specialists is the way wc meet the more demanding and complex consulting assignments that confront us, then why shouldn't we take the same approach in creating this col- umn? Once that decision was made, we tackled the question of an appro- priate and. hopefully, provocative col- umn heading. In seeking what we hoped would be a fitting title lor the new column, we exhausted the office suggestion box. Would \ou believe — the Now Communications. Hardware Happen- ings, and the Communications Ciap! Such captivating captions were nat- urally representative of the creative output of our younger, free swinging staff members. From our more staid and stable seniors came such words of descriptive wisdom as A V Tips & Topics. Sight and Sound. AV Focus. Communications Concepts and A V Ciuidelines & Sidelights. When the chips were down, however, and it came to a final decision, our selec- tion of a column caption reverted to Ciiniiniinilionic.t. a word we coined some years ago, and still believe best ilescribes the ever increasing applica- tion of electronics to communications. Moreover, the word provides a most compatible umbrella for an era of ETV, ITV. CRT, etc., as well as t electronic distribution of conventior optical mediums such as slides a film. Communitronics also hoi meaning for an encapsulated woi of video cassettes and the promis wonders of flat wall display s\stci providing each home and or off) with an instant electronic selection services, instruction, information a entertainment. Our clients often ask — are all th new electronic concepts going replace the chalkboard, flip chart a overhead projector'.* The answer of course, NO. They will supplemi the basic tried and true methods presentation. You will recall that te vision did not do away with radio I rather changed the concept of ra' from a national network ( rememi Fibber, McGee & Molly, The Shad and Amos and Andy bringing country to a 15 minute standstill f nights a week), to a very dynai local medium. Radio today is a more personal medium that provi selective services (traffic reports, ti phone talk shows, music and new geared to the needs of thousands of dividual communities across the CO try. Nor have books been done a' with by the picture tube. Indt there is evidence to support that gt TV drama such as King Henry VIII and Civilization sends view audiences rushing to their kval bo stores. The challenge in designing any a V facility is to make certain there are the proper provisions the future use of techniques that supplement the tried and true devS*''''" as the client's needs and abilities come more sophisticated. The marriage of electronics to c« munications is admittedly only in stage of a honeymoon and the dc opment and implementation of ^^ concept will continue to test the *.^ technological nunds for generati yet to come. So. until someone cO' up with a more descriptive term will, at least in this column, refc it as the new science of 'comml Ironies'. Who knows, it may e.itc and someday someone may w ri Now Generation A/ V column alxji •ills wth lliihcrl Wilke is pri-siilfiil of Hlihtrl Wilk c iiilizing ill miiiiiuiiiualioiis /(uililirs ilesin c, /«<•., an iiilcriutliomil ornaiiizaiioii II and proRrainininn vomulialinn. 20 BUSINESS SCRJ udiscan helps you face tough customers. iverything about the Audiscan sight/sound tistrip system is designed to help you sell more +;ctively. Starting the moment your salesman ps inside your customer's office. \\\ he has to do to begin his presentation is plug |he projector, turn on the power, snap in a tridge and push the start switch. hen he can forget about the projector and licentrate on the customer. The cartridge takes j:r and automatically programs a full-color jistrip with synchronized sound. ' he wants to answer a question, he just pushes lold switch to stop the program. Then pushes it again to continue, still synchronized. Because the presentation is pre-programmed inside a sealed cartridge, things never get out of order. Your customer always sees and hears exactly what you want him to. And your salesman never has to fuss with slides, films, tapes or records. You not only have a reliable presentation, you have a reliable projector, too. Maintenance costs are extremely low, and the rugged Audiscan design keeps right on working even after years of travel abuse. For full details fill in and mail the coupon. Do it right away — nowadays all the customers are tough. tie versatile Audiscan ectors to choose from, ling at S225 Plus a line of accessories. I Mail to : Mr. Jack Wilkins, Marketing Director Audiscan, Inc., Dept. B-3 P.O. Box 1456. Bellevue, Washington 98009 Phone (206) 454-0694 a-v man James G. Damon, Jr. Manager of Audio Visual. Design and Broadcast Services. IBM World Trade Corporation, is Business Screen's A-V Man In this continuing series of profiles of leaders in the industrial audiovisual world. When Jumes G. Damon, Jr. grad- u.itod from Yale in \941 with .1 degree in international rcla- lions. he faced a major decision: whether to go on with a career in for- eign affairs which was the direction his formal education had taken him. or to pursue his college avocation, which had been working in the audio-visual rjalms of the Yale student hroadcasl- ing station. Temporarily, the lure of radio and the brand new medium of television won out, and he took off to Holly- wood to start his first job as an NBC" page boy. But 16 years later his two careers came together again when Jim Damon took over the job of I ilni .Aclnilies Manager for IBM World Trade ( or- poration where his duties encompassed practically every kind of audio-visual media and operations all over the world. Damon looks back on his first job with much affection. ".Starling out at the bollom. broom in hand, is the best thing ihal can happen lo a young man. I was lucky lo be in a most dynamic industry — TV — just when it was be- ginning, and on the west coast, a dy- namic area. After the page boy days, I went thr4)ugh a lot of the other jobs that broadcasting trainees are put to: mail r(K>m. shipping, etc.. until I fi- nally made il into actual broadcasting on the production side as a floor man- ager— the guy who throws cues — and then into the film studio supervising the airing of kinescopes." Damon broke into the management side of the network as Manager of Broadcast Operations for KNB("-TV, 22 NBC's owned and operated station in Los Angeles. His duties included see- ing that programs got on the air, pro- duction of public service programs, union negotiations and a broad range of other managerial tasks. In 1457, he moved to New York, still in NBC's broadcast operations, as Facilities .Scheduling Supervisor for the full net- work. While he loved broadcasting, Damon was growing more and more interested in the broad spectrum of audio-visual communications, and also keenly felt ihj pull of his early interests in inter- national affairs. When an opporliinilv camj in \'->5'-) to join IBM. he took it. first as assistant manager of film activ- ities at Corporate Headquarters, and since l')6.T as Manager of Film Activi- ties for IBM World Trade Corpora- tion. In 1969. responsibilities were enlarged to include Audio Visual. De- sign and Broadcast Services. Damon's department at IBM World Trade produces corporate and market- ing audio-visual programs emanating from World Trade Headquarters in New York. TTiese include motion pic- tures, video tapes, slides, audio cas- settes and practically everv other form of a-v media. In addition. Damon pro- vides professional audio-visual guid- ance and counsel for World Trade Headquarters and for all IBM offices abroad, which are now located in over 100 countries on all continents. "Our program materials," Jim Da- mon says, "are far from being mere translations of American films, tapes and other media designed for domes- tic audiences. Instead, they must deal universally with many cultures, many points of view, many sensitivities. In essence, what is done is to come up with something that is hopefulK as nianv things lo as man\ people as pos- sible without emasculating its content. It's not easy, but we manage lo do it most of the time." As Chairman of the Audio-Visual Committee of the AssiKialion of National Advertisers for the past iwo years. Damon has been a foremost spokesman of Ihe industrial audio-vis- ual field. He has served on the Com- mittee for the past ten years. This group offers counsel and concrete pro- grams on effective communicaiions via audio-\ isuals lo Ihe several thousand large corporations which are members of the ANA. Other activities of Ihe Commiiiee are seminars and confer- ences, and an .Audio \isual Newsletter. Damon has also plaved active roles in the wi>rk of CINF (Council of In- ternational Nonlheatrical Fvents), for which he serves as F'inancial Vice Presitlent and a member of the Board of Directors: in the Indiisln.d Auilui- Visual Association, where he was a 1971 Program Chairman; and in tl Radio and TV News Directors ciation, on which he was also a me bjr of the Board of Directors "1 don't at all believe in joinii every organization in sight," Jini mon says, "but I do ihink it's inij tant lo find ways lo keep consiani abreast of the slate of the audio-vi art. You've got to get out and what's going on. You can't just sit an office. The several days a year t 1 spend serving on CINF, juries terribly important to me. Seeing tl films that other companies are usil helps to keep all of us on our iv It's a great way to find new talc and capabilities that can be used our own programming." Damon's belief in the future of dio-visuals grows with each passi year. He is a strong proponent of new cassette technology. "It's ania: that such a simple thing as the thre; ing of a projector has hindered dissemination of information so Ion he says. "Whether the audio-visual proi tion equipment be based on video t.i or film or anything else." Dani' "is not as important as that it ; demonstrably easier and less com cated. We"ve got to find ways to our information out to more peo| more cheaply and with equipmi easier to operate than ever before know it's going to come. Right we are planning a company TV work which will let us bicycle com: nications programs throughout U.S. and abroad. It has great po: ties for the rapid and efficient change of information that we been seeking." Away from his desk at IBM Wi Trade offices in New York. Jim mon finds time to continue the acl ties in sports that he has pursued sil boyhood — sailing and tennis are of his keen interests. He lives with wife in Stamford. Conn., has a dau| ler in a Marvland college, and a going to school in Connecticut. "I consider audio-visual comm cations to be an important .ispcet life today, and 1 feel \er\ luck\ tol part of it," Jim Damon said reeen "Having the kind of enlightened c pany that I do to work with puis into iloing things much more lh,in promoting .i product. "We're invol with a great many social problems the day. and we're finding opporii lies with some of our films to « on ecological frontiers throughout world. A guy who can be in a fiek" endeavor where he's both satisfy himself on what he's doing, as wcl hopefully doing something that's mc ingful to other people, is .i ll> guy." D nii<;iNFct<; <;ra ow HERE'S A PROFESSIONAL ii Wi§z^nd^%iiz\:9¥t\mi RICE OF A BOLEX. ?-«?,■ #* % / :ause it is a Bolex. new Bolex EBM Electric 16. With all solid, dependable features you asso- le with Bolex. Plus built-in motor, and hargeable 12-volt battery contained in most comfortable grip you ever held in ir hand. A compact, easy-to-handle, roughly professional 16mm camera. At rice that should put an end to rentals ver. SI 200 and it's yours to own. motor is electronically controlled for urate, steady running at speeds of 10 50 frames per second, and 24 and 25 n for synch sound. An easily attachable '■ film magazine is also available, |! EBfvf has flickerless ground glass re- viewing and focusmg with 14X magni- slot arrangement. And the camera incor- porates the famous Bolex registration claw that assures rock-steady images. Equipped with the Vario-Switar 16-100mm zoom lens with electric-eye through-the- lens light metering and power zoom, the EBM becomes the most automated pro- fessional camera. (NASA chose Switar lenses for use in the Apollo flights.) A dozen other top quality fixed focus and zoom lenses are available, all incorporat- ing the bayonet type lens mount for instant lens changing and locked ring security. Accessories for the EBM include a small, lightweight synch pulse generator that rides in a pocket And a pocket-sized crystal control unit for wireless synch The Bolex EBM has everything a profes- sional could wish for in an electric 16. At a price that sounds like wishful thinking. PaiHaid Incorporated Olher products Hasselblad cameras and accessories. Hermes typewriters and liguring machines. Paillard Incorporated. 1900 Lower Road. Linden. N J 07036. Please send me your tree 32-page catalog on the EBM and all olher Bolex 16mm cameras and accessories Name Company. Address Cily -Stale. -Zip- 4^' TV Training at Fort Monmouth Army Signal School's TV Division trains its own trainers lo provide instruction for 19,000 soldier- communicators annually Twenty-one years ago this month the U. S. Army Signal Center and Schciol at Fort Monnimith, N.J. purchased a one-camera television chain to investigate the possihihiy of teaching via the TV medium. In Sep- tember of 1951, regular classes were inaugurated and out of 23()0 hours of instmction in F.U-mvnis oj Radio that year, 100 were taught by tele- vision instruction. This small but pioneering beginning has grown lo such an extent that Fort Monmouth now has one of the largest and most active instructional television systems in the world. During this time, over 21,000 progr.ims have been prepared by the Signal (enter's closed- circuit eilucational TV station, and the station is now "on-lhe-air" 10,482 hour> a year bringing instruction lo some 1'>,(M10 military trainees of the U.S. and allied forces who pass through fmnually. "Oin motivation at Fort Monmouth is lo proiluce the best trained soldicr- comnninicalors in the world." says It. C ol. Anihony J. (\ Vinhal. chief of the TV division. "And educational television is playing a major p.irt in Sin il u A pi "it.| .11 .SI ■.,1 ;F BUI .-(11 L'su lOiti achieving this goal. We approach problem ol instruction with the bi idea that it need never be dull uninteresting. To be completely formative, TV must be d\namic visually exciting. Visual invoKeni plays a very important part in gi learning." Fort Monmouth's TV di\ isiorl staffed by a small cadre of permar officers and civilians who direct 4(1 enlisii'd militar\ personnel actui operating the station. By Arm\ n lalion ihc output is cntirelv on do; circuit wiihm the post to some classrooms and conference rooms well as company dayrooms. rec tional areas, three theatres esjuip with large-screen TV projectors, the nearby Patterson Army Hos| Twent\-ihree channels are cur used to transmit Irainmg films tapes to the various classnvims. iginating n-aierials is maintained l^ij,,. 16mm film, which can be sent on nine TV film chains, or as inch tape. As an example, on \ day, March 6. 100 programs \ broadcast: M of them were If lilm originations, 21 were on I 14 were kinescopes of tape, .iiul piogram of news originatei.1 in siuilio li\e. While distribution of ni.ileri classrooms from a central master '■■'H . .: a KilC . -m U II! ■■';;o: DiiPikirec c/^al h'« i9i I has been the only method used IS far, a recent policy memo from Signal Center and School's In- ictional Methods division recog- the growth of TV technology ich may result in the availability I feasibility of small classroom ;otape playback devices to give the tructor greater flexibility of use. their inception, instructional pro- grams are requested by the school's partment of instruction and turned .-r to a Project Officer in the TV ision, who supervises the dctcrmi- ion of teaching methods to be used, ipting and production of the pro- m. A project sheet is maintained each job with sections covering (I) subject. (2) scope of the lesson, objective, (4) target date, (5) ap- iximate length, (6) technical ad- r, and (7) training aids to be used, reat emphasis is made on getting y from "tech manual" language. e days of the 5{)-minute lecture long gone. Most TV instructional igrams are now of a limited objcc- ; single concept. Just one point is /ered, reiterated and reaffirmed in o 15 minutes until it is "locked-in." t these points are often produced a framework of familiar cntertain- nt TV procedure. Dne consideration of training by is to accustom all the trainees the medium, itself. Men are taken a tour of the TV division's master itrol room and studios so that they iderstand exactly what is happening, is overcomes any preoccupation h the equipment, itself, during ssroom sessions, and breaks down ^ lingering ideas they have to re- d television only as entertainment. \n important part of the Signal lool's procedure in TV instruction jerfect maintenance. Monitors are ler in first class condition, or they repaired immediately. Great stress made of exact video and audio lev- in each classroom, so that tech- «i ally, program presentation is as )d as it can possibly be. Today's student soldier, many times ned off by traditional teaching thods, has been found to be re- mdent to the TV screen if the thods of instruction used can con- ue to pique his interests. And if doesn't understand the screened son the first time, the student can a replay of any film he needs by ling the master control and request- ; a repeat after hours in his com- ly dayroom. In addition to instructional pro- '.■i ims, WTM-TV also broadcasts news Jgrams, complete with commercials various items of post interest (safe- chaplain services, etc.). According ly/June, 1972 to Murray W. Tesser, Assistant Chief of the TV Division, the production of news and commercials is the very best kind of training for producers of teaching films and tapes. It teaches them timing, how to compress infor- mation into usable form, and how to get to the point quickly. Training the trainers is a most im- portant part of Mr. Tesscr's job. He and his civilian associates in the TV Division are a professional staff pro- siding a stability and conlinuits to the television training functions of the division. The average soldier-staff member spends no more than two \ears in the Signal School. It is the management's task to quickly train these men into thoroughly qualified producers, directors, writers, camera- men and television technicians. They have done such an efticieni job over the years that not a few TV division graduates have gone on to good audio- \isual jobs in industry. At the present time, all training films at Fort Monmouth are in black-and-white. In a study made in 1962, Dr. Kanner. of the Office of the Chief Signal Officer, determined thai no pcrceptablo difference could be made between the teaching effective- ness of b w and color training films. Nevertheless, it seems likely that if any major changes are contemplated in the TV division's bank of equipment. Lt. Col. Anthony J.C. Vinhal, chief, TV Division and Murray V. Tesser, assistant chief, discuss TV script in front of camera. SSgt Melvin Holt uses television to in- struct a class in strategic microwave. color would be introduced, just be- cause most people are more and more psychologically attuned to color TV, and the very fact that the picture was in b/w could be distracting. Fort Monmouth's equipment con- sists of two-inch RCA recorders, play- backs and image orthicon cameras, many of a rather venerable age, if such a statement can be made about anything as young as TV. But the equipment has received, as can be imagined, extremely careful Signal Corps maintenance throughout its life, and operates as good as. perhaps bet- ter than, new. Murray Tesser has introduced a number of interesting innovations into the TV division's equipment line-up. All projectors used in indirect projec- tion, for instance, have irises installed on the lenses for exact control of light levels. "Too bright is not right," he says. Another projection cabinet, known only as Tesser's Device, combines in one cabinet a TV monitor in the cen- ter with two rear screens on either side fed by built-in slide projectors. The point is to "hold" important in- formation on one screen or another while the monitor screen describes detailed moving operations in the center. The principal philosophy followed in all training activities of the TV division is to ( 1 ) grab them quick and hold them, (2) involve them, make them part of the program, and (3) make it contemporary — fit the subject to the times. Involvement is a key consideration, and it is achieved by incorporating problems, questions, and other techniques in the TV material to insure student participation and response. The Signal Center and School has analyzed from time to time the re- sults it is obtaining from television instruction, and the advantages TV offers over other methods not as read- ily available in normal classrooms. Here arc some of the conclusions: (1) TV brings "live" or recorded views of equipment or demonstrations from remote locations into lighted class- rooms in a manner difficult to dupli- cate in any other way. (2) It permits easy integration of lilms. slides, graphics and special training aids into the presentation. (.^) Permanent monitor installations in classrooms save the time of setting up projection equipment. (4) TV distribution increases the use of all visuals and training aids. \5) TV gives classroom instructors an opportunity to observe presentation techniques of other instructors and to observe students while they are watching a TV presentation. D 25 TRANSFERS Industrial concerns turn to tape- tofilm transfers to solve distribu- tion problems You've figured out what you want your program to say; you've tar- geted your audience: now how do you go about getting it to them? Not too long ago. you'd sit down and work it out: movies? siripfiims? slides? videotapes? and you'd choose your medium and stick to it through- out the project. But now some of the most rapidly growing techniques in all of the audio- visual world: transfers, are providing new flexibility. No matter what kind of material you started out with, it can easily be transposed into another me dia to fit the audience, the location, the times, and the budget. You've got slides and you want a movie? Easy — the Fotomaiion process (it has several other names, loo) can transpose slides into a very dynamic movie with zooms, pans and every other Irick in the book that you de- sire. Those same slides will turn into a filmstrip; \ou can put them on video- tape; they make great illustr.iiit)ns for bt)oklets. The universal medium. But what about 16mm motion pic- ture footage? You can turn it into slides and filmstrips. videotape, blow it up to 35mm, reduce it to 8mm. An- other universal medium. In fact, almost any medium can now form an excellent basis for transposi- tion into another one. And herein lies the solution to a great many audio- visual dislribii!u)n problems. Interfilm transfers have been some- what familiar to all of us for some time. Many A-V men have had expe- rience with slide-to-movie, film-lo-lape, blow-ups and reiluclions But the prob- lems of qualilN lapc-Io-lilm Iranslers have been lioublesome and ball ling to 26 video technicians for a great many years. Tape-to-film transfers are not new, of course. Almost from the beginning of TV broadcasting we've seen kine- scopes of originally live or taped pro- grams on the air. But, as anyone who has seen an old "I Lx)ve Lucy" kine can attest, they have been pretty bad — muddy, fuzzy and distorted. When the use of videotape in indus- try became more and more common, AV men began to \aok for some means of combining the economy and im- mediacy of videotape production with some of the advantages of cartridge film playback. Recently the technology of tape-to-film transfers has improved to the extent that for many industrial companies, it has become a recognized system of informalion distribution. New England Telephone iV Tele- graph, for instance, was a pioneer in the use of television for training pur- poses. But the company found that the complexity and expense of installing monitors in all the locations where training sessions were desired was for- bidding. One of the answers to this problem has been lo transfer video- taped training programs to super 8 cartridged film for playback on sim- ply operating relatively inexpensive s8 sound motion picture projectors. Edward Palmer. A-V Supervisor, has found this lo be a most salisfaclory solution to the logistics of his com- pany's training sessions. One of the first independent pro- ducers lo use a lape-lo-film produc- tion technique was Jack Moss, of Moss ("ommunicaiions. Inc., New York Four years ago, Moss made a series of Iraining programs for his client. SiV:H Cireen .Stamps, which are slill tx-ing used with great success. Moss recognized that videotape duclion — using broadcast quality tti inch tape — had advantages which w< hard to match for certain situatiot "The whole secret is to know t medium thoroughly and to make tensive use of advance planning," M< says. "With tape, post-editing destn much of its economy. You've got know exactly what you want, Ix- tht oughK rehearsed, and gel in and c of the studio quickly." Moss Communications' SA:H sen and a training series for dealers tl the company has recently complet for Shell Oil, illustrates what can done with lape-to-film. Product! took place at National Teleprodi lions' studios in Indianapolis using band top quality two-inch equipme Production was carefully planned w every minute detailed in advance, ^m actual studio time was kept lo a mi gmd mum. With the chroma-key possibilili TV a\ailable, it was possible to shi in front of a great variety of hai grounds, pre-shot on .■<5mm slides, that foregrounds and backgroun S & H Green Stamps sales training ries in 1968 was a pioneer tape to-1 project. Careful planning is a prerequisite. Ji Moss producer of S & H and Shell tapetofilm programs plots cast m< ments in advance \itvi a, IS ■•,,111 WW BUSINESS SCRE 1 r "Yoii can chaiisio horses in llie middle of the stream and often come out just as well" ed L-xactly right logclhcr. Other ing effects made on the spot dur- production included spht screen, inking objects and inserts. While i can he done on film, it can also f quite expensive if too much of it required in one film, vioss estimates the client's savings the S&H and Shell films at approxi- tely 40 percent. Shell is using its IS on s8 cartridge projectors at 40 icr training centers throughout the intry. As an example of the versa- y of transfers. Shell is also using iklets in the training program with strations made from the color film de from the original tape. Quality? "V good, ut there is more to the tape-to-film transfer system than production .'t\^o-inch tape. Windsor Electronic, ^ew York videotape full ser\'ice isc, has made a specialty of tape-to- 1 transfers for a number of years, h equipment custom-built by its 1 engineers. Windsor is now provid- transfers of half-inch and one-inch cal scan tapes that would have been lossible several years ago. )nc of the major problems of trans- i from helical scan tapes is the lack horizontal time base stability of iy small format recorders. Windsor licked a great many of these prob- s by the use of regulating controls ch can "straighten out" the picture the monitor before it is photo- phed, and which carefully match. :tronically. the camera's speed to of the videotape recorder. ~|)ne Windsor transfer, made two ago. is probably the first pro- originated on half-inch tape to made into a television program. It «sistcd of an interview with tennis : ^- .Arthur Ashe at Forest Hills, which V |. later transferred to 16mm film and - ^ed on a number of TV stations in \ Northwest. IMndsor is currently doing both / and color tape-to-film transfers such clients as Insurance Company North America, University of Ala- ia. New York Telephone Co.. Car- C'orp.. New England Telephone, several dozen others. I Ivn interesting side-light is that a f ijiber of companies are producing 1 single camera video set-ups, get- transfers at Windsor to 16mm film then going through the editing less at this point. Windsor provides |the-premises film processing, print- ing, and film, as well as t.ipe, editing facilities and services. With the various systems of clearing up stability and contrast problems that the company has developed, Windsor's Bob Henderson and Bert Goodman be- lieve they have the facilities of enhanc- ing videotape so that a fair-quality tape can actually be made into a good qual- ity film. While recognizing that the video cassette player may someday change th; necessity for tape-to-film transfers, Henderson and Goodman see it as a number of years off. Many problems, such as international differ- ences in scan lines and power supplies will ha\e to be solved before tape play- back becomes as easy as film is today. Another tape to film service house. Electronic regulation corrects horizontal distortion before transfers are made. Bert Goodman, of Windsor Electronic, supervises transfer of Sony format half- inch tape to 16mm film. with offices in New York and C hicago, IS the Color Center, which provides tape to film transfers for such clients as General Electric, J. C. Penney, NBC. Associated Press. John Deere, DuBois Chemical, Southwest Bell, Travelers Insurance, Ford and Chrys- ler. Jack Cook, president of Color Cen- ter's Videotran division, favors scrap- ping the term "kinescope" completely. "There is just no comparison between the work modern transfer houses are performing and the old kine' which was little more than shooting off a pic- ture tube with no regulation at all," he says. Videotran uses the Electronic Beam Recorder developed by 3M, and ex- pects delivery of one of 3M's first col- or EBR's within the next few weeks. This SI 38,000 apparatus exposes the film directly to the video gun, with no tubt; in between. While there is no doubt that the HBR produces a sharper image than shooting off the tube, it is a de- manding process. If what you put into it is sharp and stable, the output is grjat. but imperfections show up very strongly, too. Ciood videotape to film transfers on the EBR are good enough to show on the theatrical screen, and one scries of programs on auto racing is now showing at a midwest theatre chain. Hoffman La Roche, the large phar- maceutical concern, is currently using tape-to-film transfers made on Color Center Videotran's EBR on super 8 projectors in the hands of 600 detail men. Most of the tape-to-film transfer houses — other prominent labs doing this work are Byron, in Washington; Consolidated Film Industries, in Holly- wood: DuArt-Rombex. in New York; Image Transform, in North Holh- wood; Motion Picture Labs, in Mem- phis: Reeves Production Services, in New York: and Technicolor, in Holly- wood— -will provide double or single system sound prints, and reversal or positive prints in either b/w or color. In the present state of the industry, with continuing indecision about pro- duction and dissemination methods acting as a hindrance to audio-visual use. transfers are providing a valuable service. You can change horses in the mid- dle of the stream, anil often come out just as well. D ly/June, 1972 27 A Custom-Made Prompting System Honeywell's top executives deliver their lines like skilled actors in tight-deadline lip-sync film The projection of the script is visible to the speai^er on the two screens even when he is facing a battery of large Colortran lights. To the right of the model in this mid-filming shot at Honeywell, Inc., is a 35mm slide projector, soundproofed with a foam-padded blimp, and focused on two Kodak Ektalite projection screens. 28 or 25.000 workers around 1 globe at Cieneral Elcctric's co putcr-producing facilities, i news that their division had be acquired hy Honeywell, Inc., cam an intensely personal reaction. Tl now had a new employer, and it v one they didn't know much abo Whai kind of company is Honcywt What would be the new organizatic What products do they make bcsii C- computcrs? These questions and many m< were answered immediately. About I same time that the press asscK'iati teletypes were transmitting the m sage to the general public, the GE p sonnel were being seated in l'> motii picture theaters around the world. Color flashed on the screen, and music on the sound track came Then James H. Binger was she standing in front of the compa Minneapolis headquarters. ■ Tm Jim Binger. Honeywell's ch; man of the board," he began, "an want to welcome the 25,000 GE wo ers to our more than 100,000 ployees . . ." He then provided a capsule histi of the company and listed some of major manufacturing lines, illustral with film clips showing roc launches, computer centers and ot! Honeywell-made products in ope tion. Opening the door between his off and that of Stephen F. Keating. Hoa well's president. Binger introduc Keating as "Steve." ". . . We operate on a first-name 1 sis." Keating explained. "We dep« more on people than procedure Before the 16'. i -minute film \ run its course, the viewers had a been introduced to Edson W. (I Spencer and Clarence (Clancyl Sp; gle. executive vice presidents. Binger concluded the filmed pre* tation by saying; "Again, welcome Honeywell. We're looking fo^^ard working with you." And the sut voice stress in the last sentence was the penultimate word "with." I'hroughoul the motion picture, lop executives addressed thcmscl directly to the viewers by look straight into the camera. This eye-' eye contact was m.iinlained for virti ly all of the footage that was done lip sync — about 95 percent of the fi The effect was a combination of sp« taneiiy and sincerity. Yet the entire film was produi wiihiiut ,1 rehearsal. The li\e men I all seen, and had a chance to stu the script in advance, but the\ did have to memorize it. In addition, entire production schedule — from first plotting of camera angles to final distribution of release print BUSINESS SCREI % 1 '■■\ Kl ;if f ice furniture should do more than just taice up space. Ours sells. the MPO Videotronic Super 8 projector con- classy little model made to be a permanent Kture with a furniture-quality teak cabinet. It was ally designed to show motion pictures at point- and for educational uses, in show-rooms, re- rooms, offices. The adjustable base permits 5en to be tilted upwards or downwards 14 de- ar ideal viewing angles. All controls are con- y located on top for maximum accessibility. The lie, self-rewinding cartridge slips into the side. ligh-quality daylight viewing with beautiful un- ci sound, and its ease of operation is unchal- in the industry. w that's what we call office furniture that really "or you. And your company. BS-5 n [^ Optional: Matching tealt stand. Ideal for showroom use. MPO Videotronic Projector Corp. Division of Optico, Inc. 305 East 46th Street New York, N.Y. 10017 OK. MPO, send me the facts about your console projector. Name Company. Address— City _State_ -Zip_ .J OKIcei in Allanla. Chicago. New YorV, and No. Hollywood. Sales i lervlce throughout the world. was accomplished in only 1 3 days. "When wc were first ;ilerted thul such .1 lilni would have to he made and Ihat we'd have a very tight deadline for it. we started work immediately, " re- lates Harold W. Dafler, Honeywell's corporate film producer. The task was complex enough to necessitate more than KK) camera set- ups to ensure variety of viewpoint and resulting audience appeal. However, the technicalities piKed no special problem for Daffer. who has been making motion pictures for Honeywell since 1948. But he and his assistant Kon Dow, believe Ihat it is an unfair imposi- tion upon executives to ask them to "wing it." Moreover ad libbing often costs valuable time in successive re- takes. At the same time they couldn't ask these men to take time out from their executive tasks to rehearse. I^ven if they could, lime was in short sup- ply. "We'd worked with "idiot cards' in the past and knew how unsatisfactory they were," Daffer comments. "We'd have a lot of copy to be hand-lettered and then ihere'd alway be the danger that one of the cards would topple at a critical time. "We also felt Ihat teleprompters wouldn't be satisfactory because the type is too small. And with a tele- prompter, many of the men would have to wear their glasses, and that would create a glare problem" He and Dow devised a simple, bnl highlv efteclive. solution. In a specially built Irame that could be angled both horizontally and vertically as needed, they clamped two Kodak Ektalitc pro- jection screens, cut down to 18 x 24 inches. Between the two screens, they left an aperture just wide enough for the lens of the 16mm Fclair motion-pic- ture camera, which was connected to a Nagra tape recorder to produce syn- chronized double-system sound. Then to the sides of the speakers, out of range of the camera and varying in distance for long-range, medium, and close-up shots, they worked out posi- tions for placement of a .V>mm slitle projector. To keep the image at virtually the siime size regardless of distance, care- ful plottings were made for the use of 3-, 4-, 5-, and 7-inch lenses. Half of the projector's throw was focused on the bottom half of the lop screen, and the other half on the top portion of the bottom screen. Because the aluminized. concave surface of the Kodak screen provides an image six times brighter than that of conventional nunlels, the projected images were visible ti> ihe speakers even though they were bathed in a mulliple-light illumination that per- mitted the use of l-astman I ktachrome commercial film, 12^2. The movie script was written by Jim Read, manager of the corporate merchandising department. After it had received final approval, one typed copy was cut into irial-and-error for- mulated segments. While right-hand margins were irregular, the typescript was about 5' 2 inches wide. The depth varied from three to six double-spaced lines for each top and bi>ttom screen projection, with white space between the two type blocks. All told, 50 such two-part segments were created. These were then put on the shooting board of a Robertson pri'Hress camera and exposeil in reduc- tion 10 Koilalilh oriho lilm. type 3. This provided while lellers on .1 black background for maximum visibility. radc Before the filming. Chuck Bowen, staff motion-picture photographer at Honey- well, Inc., carefully adjusts the lens of his Eclair camera between the frame holding two projection screens. Each slide tcK>k only \5 minutes to pri>ducc in a Kodalith film proc- essor model 324. Dow notes, which permitted quick remakes if an ex- ecutive wanted to revise his lines. "We could have simplified the job by using only one screen and not split- ling up ihe slide image of the script segments." he says, "but Ihat would have defeated our purpose. We wanted Ihe men to be able lo look directly into Ihe camera lens. "When you know how the picture was made, you can spot flickers of up- and-down eye movement in some scenes, but we're confident Ihat they're not apparent lo the majority of the au- diences who see the film for the first lime." The movie was shot in Ihe offices of Binger and Keating, except lor Ihe film clips of products, Ihe introductory foot- .ige that was shot in front of Honey- well's hcadi|ii,irters building, and the iti 'mi ptb) itkf 3) ha ii)l-b« 1 rii itm. iiheil sequence with Honeywell Inform; Systems' Spangle that was done in U'allham. Massachusetts, office For two davs, the top executives to work in other oflices while Da and Dow and one of Honeywell's staff cinematographers worked camera setups, lighting, and screen projector placements with stand Then they were ready lo begin the days of actual shooting. ■„u Through the artful selection of < ^^ era angles, the completed lilm con the impression that the executives silting informally together throug most of the picture. To conserve time, however, no more than tv. them were ever present for the sh ._. ing of any segment, and most sc' required only one man at a time 'V\'hen vou're working with pr< sional actors, you have no prd with their waiting the necessary seconds after you call 'action'," fer notes. "Newcomers, however, often so anxious to hit on cue they'll start speaking immcdia coming right in on top of your 'act "Using these screens, we were to avoid any possibility of Ihat hap ing. because Ron controlled the mote control. He'd just keep the down low so they couldn't sec I !*[ lines and turn it up only when it time for them to speak. The me came so confident in their brief posure lo the system that two of t even ad-lihbcd comments." As an indication of how Daffer Dow tried 10 anticipate any sible technical problems thev' bul special, foam-padded blimp for sd proofing the slide projector. Bet^ scenes, they turned off the projec lamp and let the fan run to dissj the heat buildup. After the b.OlK) feet of film been processed by Galaxy Film ice in Minneapolis. Daffer and edited and cut the work prints! dubbed in the music selections fol sound track. Galaxy then did ihe I fiirming and produced the rcl prints. Although originally conceived introduction to Honeywell for ihcl employees absorbed in Ihe GF aH sition, the film has since been extensively for showings to Hone4 employees, especially at meeting 2.'<-year veterans. "As Steve Keating says, we're a pany that operates on an infoil first-name basis." Daffer s;us its projection of app.irent spivita| and ihal all-important eye-ciMil.ic I ween speaker and audience, ihi;' lure illustrates our philosophv pei| belter than .invlhing else could." w 30 BUSINESS SCV'9': I iiradox ciinliiiiicil rbly intcrdigituted with my image as a creative individual. I tell you a story which dcmoD- es what I mean, have a teen-age daughter, and , she was about six years old we having an argument, which I because of my superior size and gth and facility for language, brooded for a while and then to insult me by explaining all things that were wrong with me. ing other things, my stomach was fat. my hair was too thin, I spread peanut-butter tixi thick on her wich, I wore the wrong clothes. ik all this calmly, but finally she . "And besides all that, you're id writer." Stung to the core of soul. I clutched my solar plexus ;isked: "What are you talking II? You'\e never read anv of mv ts!' s'o." she answered. "But you d my report card and my teacher Jn"t even read your signature, 're a terrible writer!" ell. Readers, it's true that I had rrible handwriting at that time, that I still do. But I believe that a good writer, and I knaw for a that the day I stop belie\ing that II be unable to come up with new ideas for my clients, and for their clients. 1 am not a writer because 1 come up with new ideas. I come up with new ideas because I am a writer. D f-or readers of the last issue: The grammatical error in "Paradox" was the line: "If it wasn't for the monev, I wouldn't do it." This is a condition contrary to fact and therefore requires the use of the subjunctive. It should read: "If it weren't for the money I wouldn't do it." Although there were other questionable errors in the article, they were acceptable colloquial us- age, or ineffective copyreading. This was the only true error of grammar. camera eye ' ' service activity of member Eugart Yer- ian (Holiday Inns. Memphis); Mike Ritt's manifold duties at Combined In- surance headquarters in Chicago; Jim Damon's worldwide assignments for IBM World Trade out of Manhattan headquarters; Dr. Lee Coyle's setup at Ohio Bell in Cleveland, to name just a few of the many. One thing is sure: these men are not "average". They observe one common credo "know th\self" and thy limita- tions. They're not afraid to reach out, among their fellow-members when oc- casion arises or to the best in creative or technical knowledge when corporate demands dictate. When is lAVA at its best? Perhaps in the free exchange, without fear or fa\or and in the absence of suppliers, of helpful ideas, in the presentation of niember case histories, including indi- vidual successes or failures. Perhaps in just being dedicated to the idea that through better communication to all the ""publics" where their corporate interests may lead, enlightenment and understanding can be better achieved through the imaginative, technically- excellent use of sight and sound. lAVA through all the years has been an inspiration to us at Business Sc RtiEN, not only as a fount of publish- able material but as the "ideal" of wise use of sight/ sound media and its continued upgrading within the com- panies who need it iiioM and should use it he\t. We cherish the tribute paid us many years ago: the lAVA "'Award of Mer- it" given us "in acknowledgement of outstanding contribution and service in the audio-visual field." That's all we are: servants to the cause and to those who serve it. D 2 Planning a Board Room? TRAINING CENTER, DISPLAY BOOTH OR CONFERENCE ROOM? Consider a sophisticated visual display system using RANDOM ACCESS PROIECTORS. Professional projectors that give you instant access to any slide, in any sequence or at random, on remote command. We can provide you with numerous control options for Kodaks Ektagraphic RA-960 projector, or we can specifically engineer a Mast Series 137 projector for your pre- cise application. Off-the-shelf control options include multiple remote command systems, dual-projector operation and panel- mount slimface control. Also pushbutton "keyset " control, computer interface, dissolve systems, self-contained display units and hi-intensity modules. Call us collect or mail the coupon for full details. [Si^^ i MAST DEVELOPMENT COMPANY/^#| 2J1J East 12th St.. Davenport. Iowa 52B()3 (319) 326-0141 / The Random .Access Projector fRAP; Engineers / ..^^ / ^^^ June. 1972 31 Instead of trying to be good at everything..' we prefer to specialize... and be BEST! iiPfO A "one-man band" is fun to watch. He's adopt at handling many nstruments, but ho can't possibly match the Rroat technical skill of a trained soloist. If you want flawlo.ss performance, select a specialist. Here, at Frank Holmes I>;jhoratories, we have specialized in filmstrips and color slide duplicates since 1948. They're not a "side line" with us. They're our only business. When you've concentrated on doinR somethinR well . . . and spent 24 years at it . . . you're likely to do it very well indeed. And we do. We routinely handle problems oft considered insoluble. We have designed much of our owi equipment . . . developed an exact! control procedure . . . and instill(»d in every department an outstandii enthusiasm for perfection. Our promise to you: No matter wl your material is, we can do more with it — and get more out of it — than anyone else. The reason is simple enough. After all, no other lab in the world knows as much about processing fil strips and color slide duplicates as we do. Or cares as much. Write today for our new free catalog! FRANK HOLMES LABORATORIES, INC. 1947 First Street • San Fernando, Calif. 91340 • (213) 365-4501 :ne tneci iSf^ Fi'« 32 BUSINESS SCI (rectory of labora- les and film/tape »vice houses of cticular interest to 1 industrial producer LABORATORIES tvlTENTS: stories pSi Animation jing & Production ervices Storage & Handling 33 36 37 38 Treatment & Repairs 38 I ic teal Effects eta I Stages evening Rooms 38 39 39 39 end Recording & Transfer 39 [cial Services t:k Shots us I rotape Services 40 40 40 40 ALEXANDER FILM SERVICES 3200 N. Nevada Ave., Colorado Springs, Colo. 80907 Phone: (303) 471-2150 Services: 35mm & 16mm negative-positive print and proces — color and black & white. 16mm to 35mm blow-up. 35mm-16mm reduc- tion. Edit, optical and sound services. ALLIED FILM LABORATORY, INC. 9930 Greenfield Road, Detroit, Micti. 48227 Phone: (313) 272-3900 Branch Office: ALLIED FILM LABORATORY INC. 1322 West Belmont, Chicago, Illinois 60657 Phone: (312) 348-0373 Services: Duplicating services in 16mm and Super 8mm color motion pctures and 35mm color flmstrips and slides. Ektachrome proc- essing, additive color printing and automatic slide mounting. ALPHA CINE LABORATORY 1001 Leonora St., Seattle, Wash. Phone: (206) 682-8230 Leslie Davis George Harvey Services: Full service 16mm lab. EC03. ME4. color neg/pos. Gevachrome. Additive printing, utrasonic cleaning, optical sound tracks. AMERICAN FILM LABORATORIES, INC. 1138 N. LaBrea, Hollywood, Calif. 90038 Phone: (213) 4671118 AV CORPORATION 2518 North Blvd., Houston, Texas 77006 Phone: (713) JA3-e701 J- C. Rebman, President Wm. B. Padon. Vice President & Secretary- Treasurer Services: Printing and processing 16mm. 8mm, Super 8mm black and white and color, sound, editing, timing, special effects, color and density correction, cartridge loading. BEBELL, INC. 416 W. 45th St., New York, N.Y. 10036 Phone: (212) 245-8900 Normnn Lars Bebelt. President Arthur Frederick Bebell. Vice President Dons D. Kalish. Comptroller Herbert J. Braun, Sales Manager Services: 16mm & Super 16mm developing & printing on Ektachrome Commercial & High- Speed Ektachrome Sound Prints with silver track developing. Internegatives CRIs masters release prints on Eastman Color. Contact & Reduction of 16mm to Super 8mm and 35mm to 16mm. 16mm and 35mm black & white reversal developing & printing. See advertisement on page 42 JOHN R. BENNETT LABORATORY 1617 Aberdeen Avenue, Columbus, Ohio 43211 Phone: (614) 263-7007 John R. Bennett. Owner/Manager Mrs. John Coffey. Secretary Calvin Reicheson. Lab BERKEY K&L CUSTOM SERVICES, INC. 222 East 44th Street, New York, NY. 10017 Phone: (212) 661-5600 Ken Lieberman. Gen. Mgr. Services: Professional photographic laboratory services — dye transfer prints, Ektacolor, slides, film processing, dupe transparencies. BYRON MOTION PICTURES 65 K St. N.E., Washington, DC. 20002 Phone: (202) 783-2700 Byron Roudabush. President Dudley Spruill. Executive Vice President/ General Mgr. Peter J. Agnew. Secretary Services: Processing and printing — 35mm/ 16mm. sound department, film strip and slide film services, video tape department offering tape to film, film to tape transfers, and high-speed tape duplication. CALVIN COMMUNICATIONS, INC. 215 West Pershing Road, Kansas City, Mo. 64108 Phone: (816) 421-1230 Leonard Keck. Chairman of the Board William Hedden, Vice Chairman and Tech- nical Director Donald S. Phillips. President Corporation Wm. N. Bowles. President-Laboratory Div. Services: 8mm & Super 8mm B&W and color quantity release printing, optical or magnetic sound cartndging — 16mm original processing, work printing and quantity release printing — color and b&w. Compete producer services. CAPITAL FILM LABORATORIES, INC. 470 E. Street, S.W., Washington, O.C. 20024 Phone: (202) DI71717 1998 N.E. 150th St., North Miami, Florida 33161 Phone: (305) 949-3242 Peter Boyko. President William N. Brooks, Vice President Garland C. Misener, Vice President, Tech- nical Director CARLETON LABORATORY 7608 San Fernanda Road, Sun Valley, Call- fornia 91352 Phone: (213) 767-8507 C. H. Carleton. Owner Paul V Manor, Manager CENTRAL FILM LABORATO.^Y 1033 N. 3rd St., Milwaukee, Wis. 53203 Phone: (414) 272-0606 Charles Sciurba. Owner Audrey Zehetner, Manager Services: Processing 16mm & 58 b/w & color. Work prints. CHANNEL 8 COLOR LAB. 905 E. Jackson St., Tampa, Fla. 33601 Phone: (813) 229-7781 Bill Faber. President Leo Fasselt. Laboratory Manager Services: 16mm Eco-Me4 processing, 16mm work printing, release printing, Silver sound track-processing, 16mm creative & conform- ing editing; interlock recording, mixing, 16mm optical soundtransfer, creative scriptwriting. CINCINNATI FILM LABORATORY 3705 Lonsdale Street, Cincinnati, Ohio 45227 Phone: (513) 271-5540 M. W. Herbst. President Clarence W. Colter. Vice President Elizabeth Peters, Treasurer Services: 16mm facilities. Printing, process- ing, sound recording, titling, editing services, etc. CINE-CHROME LABORATORIES, INC. 4075 Transport St., Palo Alto, Calif. 94303 Phone: (415) 321-5678 Burton Smith. President Whitman Smith. Vice President & Plant Supt. John Hunt. Vice President Sales CINEFFECTS COLOR LABORATORY INC. 115 West 45th Street, New York, N.Y. 10036 Phone: (212) 246-0950 Irving Hecht, President Bob Pittluck. Exec. Vice President Sid Baumgarten. Vice President/General Manager CINE MAGNETIC FILM LABORATORY (A Diviison of Cine Magnetics, Inc.) 650 Halstead Avenue, Mamaroneck, N.Y. 10543 Phone: (212) MU 2-2780, (914) 698-3434 Year of incorporation: 1961 E. J. Everitt. President Joseph J. Barber. Jr.. VP & Gen Mgr. Services: Progressing original and dailies, any type 16mm contact printing, reduction 8mm & Super 8mm col. b/w. silent, sound in any type cartridge. Stripping 16mm film. CINEMA ASSOCIATE PRODUCTIONS, INC. 541 E. Grand River. East Lansing, Mich. 48823 Phone: (517) 332-2357 Norman J. Virag. President CINEMA RESEARCH CORP. 6860 Lexington Ave., Hollywood, Calif. 90038 Phone: (213) 461-3235 GEO. W. COLBURN LABORATORY, INC. 164 N. Wacker Drive, Chicago, III. 60606 Phone: (312) 332-6286 George W. (iolburn. Chairman of the Board Robert A. Colburn. President Francis W. Colburn, Secretary & Treasurer Rene G. Mathieu. Senior Vice President Laboratory Operations Clyde R. Ruppert, Vice President. General Administration and Sales Allen Hilliard. Vice President. Technical In- formation and Customer Relations Raymond E. Czarnik. Assistant to the President Charles L. Young. Laboratory Scheduling Director Henry Zenner, Slide and Filmstrip Director Matt Herman. (Quality Control Services: Processing and printing laboratory with complete 16mm. Super 8, 8mm, slide and slidefilm services. t/June, 1972 33 LABORATORIES <<."//>'//.,/ COLOR CENTER. INC. 630 Ninlh Avenue, New York, N.Y. 10036 Phone: (212) 24S-4540 Bernie Barnett. Pres. Robert Orzack. V.P. Tom Rolston. V.P. Jerry Berger. 35 16mm Service Manager Brian Igoe. Super 8 Service Manager Services: Post production fitm and tape lab services including specialized film strip lab services. Super 8mm, cartridge loading and distribution COLOR FILM CORPORATION 777 Washington Blvd., Stamtord, Conn. 06901 Phone: (203) 327-7050 Richard N. Jayson. President C Nelson Winget. Vice President Fred Forstchen. Plant Engineer Fred Gauthier. Plant Manager Services: Filmstnp and slide services: Master negative preparation, process 6008 and 5254. ?rint and process 5385, CRI Internegativcs ype 5249, reduction printing tor I6mm film strips, (ilmstrip packaging and slide mount- ing. COLOR REPRODUCTION COMPANY 7936 Santa Monica Blvd.. Hollywood, Calif. 90046 Phone: (213) 654-8010 Mary V. Layos President G. L. (Je(() Edwards, Vice President in Charge Production E. Elizabeth Bailey. Secretary-Treasurer Wm (Fitz) Fitzpatrick. Laboratory Contact Services: 16mm motion picture lab, 16mm color negative-positive printing and process- ing, color additive printing, edge numbering, cutting rooms available. CONSOLIDATED FILM INDUSTRIES 959 Seward St.. Hollywood, Calif. 90038 Phone: (213) HO 2-3161 Sidney P Solow. President Ted Fogelman. Vice President & Lab Supt. Edward H. Reichard. Vice President & Chief Engr. Mel Sawelson. Vice President. Videotape Ken Jones. Vice President, Business Affairs and Sales Jim Lawler. Vice President, Comptroller Services include 35mm and 16mm in both black & white and color, negative-positive and reversal, filmstnp. slide. Super 8mm and 8mm release print, title and optical videotape to film and film to videotape transfer, tape duplicating in all formats, and videotape cas- sette duplicating (Sony). See advertisement on page 35 CRITERION FILM LABS. INC. 415 West 55th St., New York, N.Y. 10019 Phone: (212) 265-2180 Fred G. Todaro. President Barbara Decker. Secretary Irving Schecter. Sales Manager 04 FILM STUDIOS, INC. 56 Elmwood St., Newton Corner. Mass. 02158 Phone: (617) 969-7770 Joseph Dephourc. President Services: 16mm color and black & white printing reversal, negative, positive process- inn studio sound recording and transfers. 16 optical sound tracks, editing A&B rolls and conforming Hot Press and super titles. DE LUXE GENERAL INCORPORATED 1546 N. Argyle Avenue, Hollywood. Calif. 90028 Phone: (213) 462-6171 G. Carlelon Hunt. President Norman Stem. Executive Vice President Neal Keehn. Vice President. Sales LEO DINER FILMS, INC. 332-350 Golden Gate Ave., San Francisco, Calif. 94102 Phone: (415) 775-3664 TWX 910-372-7244 Services: Complete motion picture lab serv- ices: 16mm. Super 8, 8mm; processing & printing: Ekiachrome Gevachrome, Koda- chrome, color neg/pos. b4w; scene to scene color correction: sound services: kinescope recording — color A b&w. OU ART FILM LABORATORIES OU ART COLOR CORPORATION 245 West 55th St., New York, NY 10019 Phone: (212) PL /-4580 Irwin Young. President Paul Kaufman, Executive Vice President Robert Smith. First Vice President Stanley Plotnick, Vice Pres. & Treasurer Bernard M. Kamber, Vice President-Sales FILMACK STUDIO 1327 S. Wabash Ave.. Chicago. III. 60605 Phone: (312) 427-3395 Joseph R. Mack, President Ira Singer, Treasurer Pat Cascio. VP. Production FILMAKERS- LABS, INC. 1001 Terminal Road, Lansing, Mich. 48906 Phone: (517) 3711776 T J. Herrmann. President Ronald Fuller. General Manager Mike DeVaney. Supervisor Ron Feneis. Supervisor Services: Full service laboratory with pro- ducers' services including 16mm; optical re- duction and contact Super 8 printing with magnetic and optical sound; 35mm slides and filmstrips; cartridge loading and distribution; animation and sound services. See advertisement on page 51 FILM-ART, INC. 2436 Vine Street, Cincinnati, Ohio 45219 Phone: (513) 221-4158 Charles H. Metzger, President Ray M. Metzger. Vice President Services: Daily processing 8 and 16mm b&w and color printing 8 & 16mm b&w and color. FILMLAB. INC. 130 West 46lh St.. New York, NY. 10036 Phone: (212) JU 2-2863 Edward C. Naylor. President Fred Bauknecht. V. Pres. FILMLAB SERVICE INC. 4019 Prospect Avenue, Cleveland, Ohio 44103 Phone: (216) 881-4510 George F. Golden. President Services: Full service 16mm. laboratory in- cluding processing, B&W reversal, Ekta- chrome EF. ECO; Eastman color infcrneg- positive, color additive printing; conforming: sound services; Vacuumate; Camera stock. FILM SERVICE LAB 58-62 Berkeley Street. Boston, Mass. 02116 Phone: (617) 542-1238 George G. Fall. President Alfred J. Smilgis Services: 16mm-Super 8mm reversal process- ing; color and black & white; Ektachrome commercial processing; black & white and color printing; effects; 35mm negative and positive; editing and timing; film preservation and rejuvenation. FILMSTRIP & SLIDE LAB, INC. 425 Park Avenue South, New York, NY. Phone: (212) 684-4700 Jerry Miller. Pres. Maureen Hallam, Treas. Pat Mule. Secretary Services: Comprehensive Lab Services includ ing animation stands and automatic mount- ing machines for cardboard and plastic mounts. FINAST COLOR LAB 130 W. 42nd St.. New York. N.Y. 10036 Phone: (212) 239-4655 Mel Silverman, Manager FISCHER/CYGNET 399 Gundersen Dr.. Carol Stream, III. 60187 Phone: (312) 665-4242 David Hancock. President Robert Throop. Sales Mgr. Allan Johnson, Lab Mgr. John Madler, Account Exec. Janeen Daughtrey, Account Exec. Services: High speed 16mm color release printing and processing; fast turnaround Super 8mm optical reducation; 35mm slides and filmstrips. FORDE MOTION PICTURE LABS 306 Fairvirw Avenue North, Seattle, Wa. 98109 Phone: (206) 682-2510 In Portland. Or.: 2153 N.E, Sandy Blvd 97232 Phone: (503) 234-0553 Edward Watton, President R. E. Vedvick. Seattle Lab Manager A, G. Helin, Portland Lab Manager Services: Lab services in color and while processing; duplication; editing: patching; etc. Processing services avi seven days each week. FOTOKEM INDUSTRIES, INC 3215 Cahuenga Blvd. W.. Hollywood. 90068 Phone: (213) 463-4111 Gerald D. Broderson. President Services: Processing & printing 16mm 3f 35/32, b/w & color Model C printing. 5 8, contact & reduction printing Inte, projection. Post production serv.ce GALAXY FILM SERVICE. INC. 1511 Hennepin Ave., Minneapolis. I 55403 Phone: (612) 335-4256 Services: 16mm processing and workpri of Eco 3. EFB, EF. MS. b/w rev . b/w tive. Release printing — ove ques- ions in 30 seconds would be a cinch if /ou had one. And it's especially valuable or budgeting and planning. How do you get a CFI Film Footage stimator? Simple. Just send in the cou- pon on this page or write to us on your letterhead. We'll send you one with our i:ompliments. along with any special serv- ce information you may need. All right, send me a Film/Footage Estimator. Let me prove to myself that I can answer those questions in 30 seconds. Name Company Title Address City State Zip I am also interested in: GVIdeo Tape to Film Transfers nTltle and Opticals D^ape Copies CONSOLIDATED FILM INDUSTRIES 959 SEWARD STREET, HOLLYWOOD, CALIFORNIA 90038 BS5 t-iuiie. 1972 35 LABORATORIES ( Dnuniiiil Services: including scripting, art and titles, animation, photography, editing, sound re cording, music scoring, sound miiing. inter locking (35 & 16) conforming and laboratory services for 35mm. 16mm slides, and film strips. KIN'O'LUX INC 17 West 45th Street, New York. N.Y. 10036 Phone: (212) S86-1880 Seymour B. Richmond. General Manager Frederick Schreck. Lab Manager LAB TV. INC. 723 Seventh Ave.. New York. NY. 10019 Phone: (212) 586-2293 Ken Williams. Pres. Arnold Morrison. Sales Mgr. MGM LABORATORIES. INC. 10202 West Washington Blvd.. Culver Citv Ca. 90230 BERKEY MANHATTAN FILMSTRIP & SLIDE LABORATORIES 222 E. 44th St., New York. N.Y. 10017 Phone: (212) 661 5600 Sflwyn Robbins. President MODERN FILM LABS, INC. 832 N. Cole Ave., Hollywood, Ca. 90038 Phone: (213) 464-7293 Services: Processing color and black & white 16mm Super 8 • 8mm. MOTION PICTURE LABORATORIES, INC. 781 South Main Street. Memphis, Tenn. 38102 Phone: (901) 948-0456 Frank McGeary. President Blaine Baker, Vice President James V. Solomon. Lab. Supt Lynn Bigbee. Bill Watson. Customer Service Buddy. Morgan. Equip. Sales & Rental Services: Complete in house Super 8-16mm laboratory, processing B&W negative, posi- tive, reversal, color Ektachrome. CRI. inter- negative, color positive Editorial, music sound, titling. VTR to kinescope, color & B&W. equipment sales and rental. MOVIELAB. INC. 619 West 54th Street. New York. NY 10019 Phone: (212) JU 6-0360 Regional Office: 6823 Santa Monica Blvd., Los Angeles, Calif. 90038 Phone: (213) 469-5981 Saul Jetfee. President John J. Kowalak. Executive Vice President/ Plant Operations & Engineering Frank S. Berman. Executive Vice President/ Sales Peter P Cardasis. Vice President Sales Administration Services: Developing and printing 35mm & 16mm color & b/w. TV spots. Super 8 printing in all formats & cartridging. film strips & slides. 35mm & 16mm CRI services, screen- ing & cutting room facilities NEWSFILM LABORATORY INC. 516 N. Larchmont Blvd.. Los Angeles. Ca 90029 Phone: (213) 462-8292 J Lampert Levy Services: 16mm & Super 8 Ektachrome printing A processing to ASA 1000. 24 hour availability everyday of the year. Ektachrome release prints with full silver sound track. NIER MOTION PICTURE LABS P.O Box 131. Washington Valley Road. Martinsville. N.J. 08836 Phone: (201) 356-1280 W. A. PALMER FILMS. INC. 611 Howard Street, San Francisco, Calif 94105 Phone: (415) 986-5961 Year of Incorporation: 1948 William A Palmer. President John Corso. General Manager Richard Foster. Technical Services Service*: Lab and 16mm technical services including: developing color and black & white, workprinting. answer & release print ing. internegatives and color positive, master duplicates, editing, special effects, animation titles, recording, music libraries, scoring See advertisement on page 46 PAN AMERICAN FILMS 822 North Rampart Street, New Orleans, Louisiana 70116 Phone (504) JA 2-5364 Frank J. Richard. Partner John M. LeBlanc. Partner PHOTO PROCESSORS, INC. 909 N. Congress Ave , Austin. Te«. 78701 Phone: (512) 472-6926 James Goin. Pres. PICTOCRAFT. INC. 145 Library Lane, Mamaroneck, NY. 10543 Phone: (914) 698-3437 Elwood Frye. President Evelyn Frye. Treasurer Charles Amy. Vice President/Production Services: Filmstrip. slide and 16mm master ing and release print services for all static frame equipment. PRECISION FILM LABORATORIES. INC. 630 Ninth Ave.. New York, NY. 10036 Phone: (212) 489-8800 Stephen M Pollan Pres. Burton Stone. Exec V.P. Al Duryea. V.P. Services: 35 16-8 services- Color interneg. interpositive. negative processing, color re- lease printing, work prints. Reduction prints. B/W negative processing, release printing. Sound transfers. P- S. I. FILM LABORATORY 3011 Diamond Park Drive, Dallas. Texas 75247 Phone: (214) 631-5670 Robert G. Redd. President RADIANT LAB 321 W. 4th St.. New York. N.Y. 10036 Phone: (212) 582-7310 Al Greco. Pres. Kurt Kanis. V.P. Sales REELA FILM LABORATORIES. INC- (A Division of Wometco Enterprises Inc.) 65 N.W. 3rd Street. Miami. Fla. 33128 Phone: (305) 377-2611 Regional Sales; New York Phone: (212) 695-0550 Chicago Phone: (312) 945-4230 Sonny Rosenberg. Exec. V P /General Man- ager Bob Pell. Vice President/National Sales Manager Ted Sack. Vice President/Southern Sales Ed Hoey. Eastern Sates George Hulbert. Mid West Sales Ed Kretzer. Customer Service Boh Meile Production Manager See advertisement on page 48 REEVES PRODUCTION SERVICES 304 E. 44th St., New York. N.Y. 10017 Phone: (212) 679-8800 C. Robert Fine, Pres SOUTHWEST FILM LABORATORIES, INC. 3024 Fort Worth Avenue. Dallas, Texas 75211 Phone: (214) 331-8347 J- Manuel Hoppenstein. President Jack A. Hopper. Vice President/General Manager Charles E. Flyod. Customer Service & Sales Services: 16mm specialists in color. B&W; Ektachrome. negative & reversal; Dailies; TRIAD)! dupes; internegative positive: edi- torial; recording; 11 optical printing: 13 multiple fade & dissolve lengths; ultrasonic cleaning: sales & rentals. See advertisement next column SUPER 8 CITY, INC. 1905 Fairview Avenue, N.E., Washington, DC. 20002 Phone: (202 562-0505 Jean Cloutier. Manager SWIFT MOTION PICTURE LABS 1079 Nelson Avenue, Bronx, N.Y. Phone: (212) 293-2400 John Tobin. Pres. Robert Hewitt. V.P. TECHNICOLOR. INC. 6311 Romalne Strrrl. Hollywood. Calif. 90038 Phone (213) 462 61 1 1 Branch Office: 34,'* Madison Avenue. New York, NY. 1001/, Phone: (212) 661 483J TVC LABORATORIES. INC. 311 West 43rd St.. New York. NY. 11036 Phone: (215) 586 5090 WESTERN CINE SERVICE. INC. _. , 312 South Pearl St., Denver, CM i^ 80209 ~ Phone: (303) 744-1017 John Newell. President Herman Urschel. Vice President Mai Jesse. Treasurer & Secretary y.'IS Services: Reversal color ECO EF, En fji^' color negative, positive. Optical titling, sound recording and du ment sales and rental. 3tical pil ;]ubbing, i WRS MOTION PICTURE LABORATOI 210 Semple Street. Pittsburgh. Pa. 1 Phone: (412) 683-6300 ART & ANIMATION AGS&R STUDIOS. INC. 425 North Michigan Avenue. Chicago, Illinois 60611 Phone: (312) 527-4070 1835 South Calhoun Street. Fort Wayr Indiana 46804 Phone: (219) 744-4255 Aaron Gordon. President Arthur C. Allen. Vice President Thomas E. Hirte, Production Managtr- Chicago Robert Cecka, Production Manager. Fi Wayne Services: Art, photography, animation, boards and creative services. AIA PRODUCTIONS, INC. 47 West 44th St . New York. NY. 10 Phone: (212) YU 6-7469 Al Arnaut. President Services: Technical animation, cartooni live motion pictures. Animation ftcS Filmstrips and precision registration tt i^-'-^' ANICAM 6331 Homewood Ave., Hollywood. 90028 Phone: (213) 465-4114 Jack Buehre. President Bill Tomkin. Jr.. Supervisor Bill Tomkin. Jr.. Sam DiMaggio. Buehre. Jim Farret. John Dert] Cameramen Services: Animation camera service 16mm-35mm motion pictures and filmi ANIMATION ART ASSOCIATES. II 1539 Race Street. Philadelphia. Pa. Phone: (215) LO 3-2520 Harry E. Ziegler. Jr., President Leonard E. Cooper. Vice President Alice M. Ziegler. Secretary/TreasureiM Services: Technical and cartoon aninBF' ^^ filmstrips and slide programs. stonBli*A't" iMl ■% - >« W.N 11 ri ■li ri in wiiu' CrSt, itiPi ;-i3l sketches, animation photography CHANNEL FILMS. INC 45 West 45th Street. New York, N.Y, Phone: (212) JU 6-4311 H.Trry Hein. General Manager Services: Animation, optical, editorial, transfer, sound effects and recording. TEE COLLINS, INC. 2 West 45th Street. Suite 800, N»i N.Y. 10036 Phone: (212) 972-1820 Tee Collins. President Barbara Cobb. Secretary/Treasurer Services: Animation Film production. linV' ooitac 661 I 4» iiiiii ,S<>iitli>>cst"lilii||u ;" D.ifir (jrute^iiii,: of .ill 16 mm thtjch ; rne (' B&W NefaliK t Rixtsal • Colci i Dallies ■ Triid' additive compjleiued dupltc process • Color inltrnt£ative/posiliire wilk additive scene-to-scene color coriections multiple fade & dissolve lenfths (15. 20, \ 60. 80, 90 frames) plus 16. 24. 32. II original cuts for B&H Model "C" pn Creative editmf;. conloiminf. editing loom n interlock pioiection facilities • Recoiding recoidmt. sconni, multiple channel aii IWeslrei optical heck roiialty fiee. Weiliai Iroprint transfers • 1-1 Optical prinlin| « .n„ir ,i^,nin|; • Equipment sale and rentil NUUIHWEST f ILM LABORATORY .'14/331 8347 . 3024 n WORTH »Vt 36 *siit»SI :.; lui ■~ji -;t; m I'lim :li} is. Hit. •in ."'i< SI ■"- iiu BUSINESS SCmiM Ji& ANIMATION cDiiiimnil 3MPUTER IMAGE CORPORATION N LaBrea, Hollywood, Cal. 90038 (213) 876-1060 t , t: Jim Ouca, Manager Harrison III. Ch. of the Bd. lichard, President lard D. Rush, V.P. Finance CREATIVE ARTS STUDIO. INC. J 4th Street. N.E.. Washington, D.C. X)02 ne: (202) 832-2600 lip G. Arnest. President lam De La Vergne. Vice President ard C. Santelmann. Asst VPres. »es: Art, storyboards. animation, titles, |,, editing for films, filmstrips, slides. Its and multi-media productions. ASIE ANIMATION CAMERA CORP. W 45th St., New York. N.Y. 10036 nt: (212) 586-2971 jk Bucaria. President Roth. Cameraman DOLPHIN PRODUCTIONS 5th Ave.. New York. N.Y. 10019 n Stanley. President ESKAY FILM SERVICE, INC. N. Lake Shore Dr., Chicago, III. 60611 ne: (312) 467-6250 Pearson Hafferkamp Kinzle sting under optical effectsl FRIARGRAPHICS. INC. Warren Street, Silver Spring, Maryland :)910 ne: (301) 588-5900 vin J. Fryer. President es: Cartoon and technical animation. i\ art & photograph, vugraphs, slides strips and technical art including and charts. UO ANIMATION PHOTOGRAPHY INC. est 40th St.. New York, N.Y. 10018 e: (212) CH 4-4747 t Granato. President Camera animation photography n motion, zooming, panning from still . 16mm & 35mm. ERT P. HEATH PRODUCTIONS, INC. r Scott Avenue, West Islip, N.Y. 11795 ne: (516) 661-5935 ert P Heath. President iys E. Heath. Vice President rank Schmidt. Editor es: Slide motion, animation, both tech- and cartoon and live action motion LANCE STUDIOS West 46th Street. New York, N.Y. 10036 (212) JU 6-4233 id Wasserman. Producer idor Chaidez. Producer la Panaro. Art Director Bs: Production of filmstrips. slide jobs les meetings, etc. . . . mock-ups. color- lions, titles and art. MAB GRAPHICS i N. Maryland Avenue, Milwaukee, Wis. 1206 ■e: (414) 332-7644 y Ann Nelson. Artist Animation art. titles, multi cell ements. talking characters, engineers Its. tracings, macie of 16mm frame. WILLIS PYLE PRODUCTIONS Seventh Ave., New York, N.Y. 10019 iw: (212) 246-9400 is Pyle. Owner Animation service, neg. and work SEMPLE FILMS, LTD. 1 Nelson Avenue, Bronx. N.Y. 10452 i: (212) 992-5000 \ S. Semple. President. Producer/ rector es: Animation, titles, art. graphics, photography, stills-in-motion. sound ms. filmstrips. slides, opticals. STANART STUDIOS V. 45th Street, New York. N.Y. 10036 : (212) JU 6-0445 t Popko. Owner TANNER/SUTTON STUDIO E. 52nd St., New York, N.Y. 10022 ■•: (212) 593 1318 Tanner and Howard Sutton. Partners Services: Animation scripts, storyboards. de- sign, production. VIDEART. INC, 62 West 45th Street. New York, N.Y. 10036 Phone: (212) MU 2-2363 Joe Zuckerman. President Florence Hartman. Secretary Mel Wolpin. Production Manager Hugo Casolaro. Sales Manager Services: Animation & optical service — titles and film restoration. WESTHEIMER COMPANY 736 Seward St., Hollywood. Cal. 90038 Phone: (213) HO 6-8271 Joseph Westheimer. A.S.C.. President Services: Titles, opticals. inserts in 16mm and 35mm. ZAPEL STUDIOS. INC. 615 N. Wabash Ave.. Chicago, III. 60611 Phone: (312) 787-2755 Owen A. Zapel, President Services: Optical effects. 3516-58, Titling, aerial image and opaque, animation art and shooting, filmstrip mastering. EDITING & PRODUCTION SERVICES ALLEGRO FiLM SERVICE INC. 201 W. 52nd Street. New York. NY. 10019 Phone: (212) 586-3057 Jerome G. Forman. President Jules Edelman. Vice President Daniel Ruffini. Production Manager Services: Editorial services, including 16/35 mm screening facilties. plus in house record- ing capability. CHANNEL FILMS, INC. 45 West 45th Street. New York, N.Y. 10036 (See listing m Animation section). CINEMA ARTS ASSOCIATES, INC. 333 West 52nd Street. New York. N.Y. 10019 Phone: (212) 246-2860 Hans R. Dudelheim. Pres. Warren Wallace. Prod/Director/Writer Norman Koppelman, Sound Dept. CINE METRIC FILMS, INC. 35 West 45th St.. New York, NY. 10036 Phone: (212) 582-5600 Lawrence Plastril<, President Michael J. Calamari. Jr.. Treasurer Morris Albenda, Secretary CITY FILM PRODUCTIONS 64-12 65th Place, Middle Village (Queens, NYC). New York 11379 Phone: (212) 456-5050 John R. Gregory. Executive Producer Clarence Schmidt. Producer Herbert Avvenire. Production Coordinator Services: Producer/film production services, specializing in post-production service/facility package for other producers. CREATIVE ARTS STUDIO, INC. 2323 4fh Street, N.E., Washington, D.C. 20002 (See listing in animation section.) JIM D'ARCY FILM EDITORIAL SERVICE INC. 349 West 48th St., New York, N.Y. 10036 Phone: (212) CO 5-4290 Jim D'Arcy. President Services: Industrial, public relations and doc- umentary editorial and completion services. EAST COAST PRODUCTION EDITORIAL & TECHNICAL SERVICES, INC. 16 West 46th Street, New York, NY. 10036 Phone: (212) 765-4556-7 Joseph Josephson. President Blanche Josephson, Vice President Services: Editorial, technical consultation, re- lease print, distribution, production. & re- cording and mixing services. THE EDITING HOUSE 3-35 147th Place. New York. N.Y. 11357 Phone: (212) 359-0704 Julian Bergman. Supervising Editor Neal Bergman. Film Editor Services: Post production completion service, editing, recording, opticals and answer prints. THE EDITING PLACE. INC. 630 Ninth Ave.. 401 New York. NY. 10036 Phone: (212) 765-5230 Graham C. Place. President/Director/ Editor/ Soundman Arthur Marks. Secretary/Treasurer/ Cam er man /Editor Services: Directing, cinematography, sound recording, editing of commercials, documen- taries and. primarily, feature films. FILMPOWER 150 East 52nd Street. New York. NY. 10022 Phone: (212) PL 8-8520 Morty Schwartz. President Services: Creative editing of films from commercials to features. FILM-RITE. INC. 35 West 45th Street, New York, NY. 10036 Phone: (212) 246-0131 Edwin P.cker. President Services; Editorial service for radio, television and motion picture industries. JOHN HORVATH INC. 150 East 52nd Street. New York. NY. 10022 Phone: (212) PL 1-2022 John Horvath, President Elizabeth Horvath. Secretary/Treasurer Services: Film editing and print distribution. KENCO FILMS 619 West 54th Street. New York, N.Y. 10019 Phone: (212) 867-8200 Mike Ross, Manager BILL KING EDITORIAL SERVICES 18 W. 45th St., New York, N.Y. 10036 Phone: (212) YU 6-5707 William E. King. Owner Services: Film/tape editing on KEM multi- picture console. IVC work-tape and quad conforming. GLEN McGOWEAN & SON. LTD. 161 East Grand Avenue, Chicago, III. 60611 Phone: (312) 943-7742-3 Glen McGowean. President John McGowean. Secretary/Treasurer Services: Editorial, titling and optical printing services. NELSON FILM EDITING SERVICE 711 W. Capital Drive, Suite 104, Milwaukee, Wis. 53206 Phone: (414) 562-0573 David Nelson, President Mary Ann Nelson. Vice President Services: Post-production services in 16mm picture, voce, music, effects. Editing, con forming, print distribution, animation. HARRY S. NOACK EDITORIAL SERVICE 9 Surrey Lane. Bellmore, N.Y. 11710 Phone: (516) SU 1-7731 Harry S. Noack. Owner Paul Caster. Writer Martin Rader. Sound Recording Services: 35/16 mm motion pictures for ed- ucation, industry. Up dating of existing films. PAPP FILM SERVICES. INC. 156 East 52nd Street, New York, N.Y. 10022 Phone: (212) 832-6603 Tony Brischler. President/Treasurer David Lloyd. Executive Vice President/ Secretary Services: Production and editorial services for directors, producers and agencies. Com- mercials, trailers, cassette sales films, test commercials. 156 E. 52nd Street New York, N.Y. 10022 832 6603 AN EDITING, PRODUCTION, & PRINT DISTRIBUTION SERVICE Tony Brischler David Lloyd June, 1972 37 EDITING & PRODUCTION SERVICES .""""<•'/ PAT FILM SERVICES INC. 630 Ninth Ave.. New York, NY. 10036 Phone: (212) 24 70900 Fred Gray. Vice President Sales Services: Editing, distribution, video and ra dio tape commercial distribution. ROSSGAFFNEY, INC. 21 W. 46th Street. New YorK. N.Y. 10036 (See listing in Sound Recording Section) SYNCHROFILM SERVICES INC. 25 West 45th Street, New York, N.Y. 10036 Phone: (212) CO 5-7181 Irving Sdchs. President Neil Matz. Vice President Rick Haber. Editorial Supervisor Services: Editing, completion and distribution (ilm/VTR. TELECRAFT FILM SERVICE. INC. 630 Ninth Ave., New York, NY. 10036 Phone: (212) C15-4909 Maxwell S Seligman. President John Martin. Production Vice President Kenneth McHwaine. Supervising Editor Services: Editing. European affiliates. Track analysis for animated productions. ROBERT VAN DYKE INC. 56 West 45th Street, New York, NY. 10036 Phone: (212) 867-9510 Robert Van Dyke. President Services: Kern & Steenbeck editing, table rentals. Recording & transfers. 16 & 35mm. FILM STORAGE & HANDLING BONDED SERVICES Bonded Park, Fort Lee. N.J. Phone: (212) 661-7600 I. S. Stevens. President E Kandel. Executive Vice President Services: Storage and servicing of motion picture film, video tape, audio and computer tapes. TAPE FILMS. INC. 619 West 54th St.. New York. N.Y. 10019 Phone: (212) 867-9590 Charles A. Ahto. General Manager Branch office: 5400 Cahuenga Blvd. North Hollywood. Calif. 91601 Phone: (213) 985-7010 Robert S. Aller. Managt.-r FILM TREATMENTS & REPAIRS INTERNATIONAL FILMTREAT/PEERLESS FILM PROCESSING 733 Third Ave., New York, NY. Phone: (212) 661-7600 Branch Office: 829 N. Highland Avenue, Hollywood. Calif. 90038 Phone: (213) 466-6341 Myron L. Freedman. VP/General Manager Marvin A. Bernard. Vice President. Na- tional Sales Director Guiither Jung. Mgr., West Coast operations Services: Scratch removal including com- plete rejuvenation of brittle, dirty, curled, and other physical damages to motion pic- ture film. PERMAFILM OF CALIFORNIA, INC. 814 No. Cole Ave., Hollywood. Calif. 90038 Phcne: (213) 463-6892 Sol J. Cohen, Secretary/Treasurer Ben Brogdon, Lab. Manager PERMAFILM INTERNATIONAL CORP. 305 East 46th Street, New York, NY. 1(X)17 Phone: (212) 755-1121 Paul N Robins. President Gus Bo/inos. Executive Vice President Anthony Bennet. Treasurer RAPID FILM TECHNIQUE. INC 37-02 ?/th St., Long Island City. NY. 11101 Phone: (212) 5I6-46(X> Branch Office: 34-54 3Sth Street. L.I. City. N.Y. 11101 Henry Lloyd, President Jerome Gober. Exovutice Vice President Services: Scratch removal and restoration of TV film, motion picture film, microfilm. Teni perature and humidity controlled storage and warehousing. Distribution. 38 VACUUMATE CORPORATION 207 W. 2Sth St.. New York. NY. 10CK>1 Phone: (212) 255-4674 S.imurl H Bunchej, PfrMden! CURED BUSINESS FILM HEADACHES ^^^_ M F I L M SERVICING ^COMPLETE TV FILM EXPEDITING jr MOTION PICTUkt SERVICING 8nm CARTRIOCINC FILM STRIPS CUT CANNED PACKAGED VACUUMATE nut rROTECTivi mtiWNT LASTING PROTECTION Against OIL .WATER'WEAR-CLIMATE SCRATCHES- FINGER MARKS NO-EN GIVES TROUBLE-FREE PROJECTION TO LOOP AND CARTRIDGE LOADED FILMS NO - EN INSURES SMOOTH UNINTERRUPTED SHOWINGS AND EXTENDS THE LIFE OF THE PRINTS. for infofmation. write or call VACUUMATE CORPORATION 207 West 25lh St., New York, N.Y. 10001 Offices throughout U.S. and Can. ~~ MUSIC AMFED MUSIC One Towne Road, Boiford. Mass. 01921 Phone: (617) 887-8435 Robert R. Way. Representative for U.S. & Canada Services: Mood music library leasing, orig inal film scores, European production facili- ties, arranging, conducting, producing. BLUE RIVER MUSIC CO. 6223 Selma Ave., Hollywood, Ca. 90028 Phone: (213) 463-7661 Harry Bluestone. Pres. Services: MUSI-QUE. a pre-recorded mood music and sound effects library for business and industry. CAPITOL PRODUCTION MUSIC (CAPITOL RECORDINGS) Hollywood & Vine, Hollywood, Calif. 90028 Phone: (213) HO 2-6252 Ole Georg. National Director Kay Carlson. Assistant Director CINEMUSIC, INC. 300 W. 55th Street, New York, N.Y. Phone: PL 7-3795 AC: 212 Date of Organization: 1949 Joan Barry. Manager 10019 See advertisement on page 51 CORELLI-JACOBS FILM MUSIC, INC. 25 W. 45th St., New York, N.Y. 10036 Phone: (212) 586-6673 DEWOLFE FILM LIBRARY 25 West 45th Street, New York, N.Y. 10036 Phone: (212) 586-6673 Fred Jacobs. President Morris Goldstein. Vice President Services: Music library recorded on LP-disc antl ' 4 " tape. ELECTRONIQUE M 25 E. Chestnut St.. Chicago, III, 60611 Services: Electronic synthesizer effects brary. See advertisement on page 47 SAM FOX FILM RIGHTS 1540 Broadway, New York. NY. 1003 Phone: (212) C 17-3890 f rt-derick Fox. President Bill Heese. General Manager Services: Synchro-Fox library of background music, niusic cues. comprehensive catak y sync Lofi BxktKund MiSK i Fm DtsuimiMlnt fJ Mt IriemiM PiMii SAM FOX FIUN RICHTS. INC. IM0l<«4OTr NT KT lOOlf IlIiMMM DICK LAVSKY'S MUSIC HOUSE IN( 16 East 4Bth Street. New York. NY, Phone: (212) 758-7773 Richard Lavsky. President Phyllis Lavsky. Vice President MUSIC FOR FILMS, INC. 49 West 45th St., New York, NY. Phone: (212) C17-3577 Herman Fuchs, President 100 MUSICUES CORPORATION 11/ W. 46th St., New York. N.Y. IC Phone: (212) 765-1742 Bernard Rubinstein. President Melvin Kaiser, Vice President Milton B. Kaye. General Manager Services: U.S. distributor of Chapped ground music library, available on tape. Live Sounds Without Live Costs write or call for free catalog Milton B. Kaye i/h*.uG« CORPORATION 117 WesI Mlh Street New Vorfi. MY (111) 7U-1741 sole U.S. Distributor of the Chappell Recorded Background Music Library West Coast Representative: Richard Einfeld Producliont (211) 4il-}73l MUSIFEX. INC. 45 West 45th St.. New York, N.Y. 101 Phone: (212) 616-4061 E. Robert Velazco. President Daniel Pinsky. Music Supervisor THE RIVIERA LIBRARY 6610 Selma Avenue, Hollywood. 90028 Phone: (213) 462-8585 Services: Music library sold on a o fee basis, all rights included, in perp« ROSS GAFFNEY. INC. 21 W. 46th Street. New York. N.Y. 1( (See listing in Sound Recording secttoi THOMAS J. VALENTINO. INC 151 W. 46th St.. New York. NY. 10 Phone: (212) C16-4675 Thomas J. Valentino. President Robert T. Valentino. Vice President Frank Valentino. Vice President Thomas J. Valentino. Jr.. Vice Prcsidt Chris Carrino. Project Engineer Services: Maior records provides i^rodi music and sound effect libraries *■' industrial TV. CCTV and all busines-. A r>-- ll!l([» See advertisement on page BUSINESS SCI ■31 jrrsrti 3.11 n UtIC liTUrtli ■•iOI •SI .m tmt in ri-dl UM tiS m . ■.:rl ■"I % IS?! OPTICAL EFFECTS OWARD A. ANDERSON COMPANY iti Marathon St., Hollywood, California K)38 pine: (213) 4630100 II ,,ri( A. Anderson, Jr.. A.S.C., President n. cH A. Anderson, Vice President rge Levy, Secretary nan Silver, Treasurer Bs: Ideas and designs for special pho hie effects and opticals lor motion »s and television. JNSOLIDATED FILM INDUSTRIES Title & Optical Division Seward St.. Hollywood. Calif. 90038 ie: (213) H02.3161 Telex: 06-74257 LE CONSOLFILM I Tate. Manager. Title & Optical Divi- on Optical effects, insert facilities, am- I photography, title art. backgrounds Rering. !e advertisement on page 35 ESKAY FILM SERVICE, INC. |i N. Lakeshore Drive. Chicago, Illinois 1(11 ine: (312) 467-6250 s: Animation photography, optical ef- ities. blowups, filmstrips. slide dupes, eversal. internegs. IMAGIC INCORPORATED No. Highland Avenue, Hollywood, Calif. X>38 !•: (213) 461-3744 on B. Greaser, President I W. Kerrigan, Vice President ry A. Stockert. Vice President n: Opticals, titles, inserts. CINEFFECTS INC. W. 45th St.. New York, N.Y. 10036 at: (212) 246-0950 ig Hecht. President ert Pittluck. Executive Vice-President ( Present, Vice-President e advertisement on page 41 EXCEPTIONAL OPTICALS. INC. feast 45th St.. New York, N.Y. 10017 ne: (212) 972-1760 J FILM EFFECTS OF HOLLYWOOD I) North Citrus, Hollywood, California BX)38 Creative special effects in any ledium and format. LARRY LIPPMAN I East 54th St.. New York, N.Y. 10022 ne: (212) 751-5912 J|y Lippman. Pres. GLEN McGOWEAN & SON. LTD. East Grand Avenue, Chicago, III. 60611 \nt: (312) 943-7742-3 sting under Editing.) J RAY MERCER & COMPANY it Normal Avenue, Hollywood, Calif. 1)029 tne: (213) No. 3-9331 Mercer, A.S.C., President VIOEART, INC. «. 45th St., New York, N,Y, 10036 ne: (212) MU 2-2363 sting under Animation.) ZAPEL STUDIOS. INC. N. Wabash Ave.. Chicago, III. 60611 e: (312) 787-2755 iBsting under Animation.) RENTAL STAGES ABZ STUDIOS lEast 78th St.. New York, N.Y. 10021 |ne: (212) 628-1310 I Roston, Studio Manager 30'x55' soundproof studio, street Iworking kitchen, white eye. lite grid. MERLIN & SAGE STUDIOS E. 84th St.. New York. N.Y. 10028 jMna: (212) 988-6066 es Miller, Pres. Kevin Fitzgerald. Studio Mgr. Services: Air conditioned and fully equipped production stages. RAMPART STUDIO 2625 Temple St.. Los Angeles, Calif. 90026 Phone: (213) 385-3911 Cap Palmer. General Manager lona Harrison. Office Manager Services: Rental sound-stage, and/or sub- contract production; all services including casting, with experienced access to all Holly- wood resources. SCREENING ROOMS ALLIED ARTISTS CORPORATION 15 Columbus Circle, New York. N.Y. 10023 Phone: (212) 541-9200 Gertrude Miller. Screening Room Super, visor CINE METRIC THEATRE CORP. 35 West 45th Street, New York, N.Y. 10036 Phone: (212) 582-5600 Lawrence Plastrik, President Michael J. Calamari, Jr.. Treasurer Morris Albenda, Secretary JOHNNY VICTOR THEATER RCA Exhibition Hall, 40 W. 49th St., New York, NY. 10020 Phone: (212) 586-3000 XT 3058 Miss Judi Bradshaw, Secretary MGM SCREENING ROOM 1350 Avenue of the Americas, New York. N.Y. 10019 PARK AVENUE SCREENING, INC. 445 Park Avenue. New York. N.Y. 10022 Phone: (212) 581-7876 James E. Townsend. President Theresa Ramos. Manager Frank Cahlll. Projectionist PREVIEW THEATRE. INC. 1600 Broadway, New York, N.Y. 10019 Phone: (212) 246-0865 Jacqueline M. Carey, Screening Room Manager SOUND RECORDING & TRANSFER AERCO Box 171, Pennsauken, New Jersey 08110 Phone: (609) 663-8154 Glenn B. Farnsworth, Owner AUDIO TRANSFERS, INC. 254 West 54th Street, New York, N.Y. 10019 Phone: (212) 265-6225 Mark Wortreich. President Akiva Kohane. Chief Engineer BELL SOUND STUDIOS CORPORATION 237 West 54th St., New York, N.Y. 10019 Phone: (212) 582-4812 Irv Jerome. Vice President. Sales Services: Sound recording, film mixing in sync, VTR playback for recording audio against pic, 16 & 35 recording & transfer. BOULEVARD RECORDING STUDIOS, INC. 609 N. LaSalle St., Chicago, Illinois 60610 Phone: (312) 944-2752 Hal Kaitchuck. President CASSETTE RECORDING CORP. 41-34 27th Street. L.I., N.Y. 11101 Phone: (212) 937-3344 Carl Lustig, President Mathew Polakoff. General Manager Services: Cassette & 8 track custom dupli- cating, audio visual custom duplicating. CBS COLUMBIA RECORD PRODUCTIONS 49 East 52nd St., New York, N.Y- 10022 Phone: 765-4321 CHANNEL FILMS, INC. 45 West 45th Street, New York, N.Y. 10036 (See listing in Animation Section.) CINE-MIX CORPORATION 55 West 50th Street, New York, N.Y. 10020 Phone: (212) 765-1616 Jack Mafigan. President Services: Film mixing and transfer facilities. CUE RECORDINGS. INC. 117 West 46th Street, New York, N.Y. 10036 Phone: (212) PL 7-3641 Mel Kaiser. President Bernard Rubenstein. Secretary-Treasurer/ Sales Manager Fred Venitsky, Chief Engineer FILMSOUNOS, INC. 128 East 41st Street. New York, N.Y. 10017 Phone: (212) 867-0330 Norman Kasow GLEN GLENN SOUND COMPANY 6624 Romaine Street, Hollywood, Cal. 90038 Phone: (213) HO 9-7221 R. G. Goodwin, President MAGNO SOUND. INC. ^23 7th Avenue. New York, N,Y.; 1540 Broadway, New York, N.Y.; 18 W. 45th St., New York, NY. 10019 Phone: (212) CI 7-2630 Halpti Friedman MANHATTAN AUDIO COMPANY, INC. 460 West 54th Street. New York. New York 10019 Phone: (212) PL 7-9800 NATIONAL RECORDING STUDIOS. INC. 730 Fifth Avenue. New York, N.Y. 10019 Phone: (212) PL 7-6440 Branch Office: Edison Hotel Orchestra Stu dio, Film Center, 232 East 46th St., New York. New York Harold W. Lustig. President Irving Kauman, Vice President Carl Lustig. Vice President Services: Audio recording for film, voice, mu- sic, mixing, mag. optical, tape, RCA CUSTOM RECORD SALES 1133 Avenue of the Americas, New York, New York 10036 Phone: (212) 586-3000 Contact: James L. Head RECORDED PUBLICATIONS LABORATORIES Div. of Recorded Publications Mfg. Co., Inc. 1504 Pierce Avenue. Camden. New Jersey 18105 Phone: (609) 963-3000. (215) 922-8558 Edward J. Goodman, President David H. Goodman, Executive Vice Presi- dent Ernest W. Merker, Vice President, Engi- neering Services: Sound recording for motion picture and filmstrip — music and sound effects — record, cartridge, tape, cassette duplication. See advertisement on page 50 REEVES PRODUCTION SERVICES A Division of Reeves Telecom Corp. 304 E. 44th St., New York, N.Y, 10017 Phone: (212) OR 9-3550 ROSS-GAFFNEY, INC. 21 W, 46th Street, New York, N.Y. 10036 Phone: (212) OR 9-3550 James Galfney, A.C.E., Pres. Walter Nolan. Mgr. Sound Effects John Lewis. Chief Engineer Services: Producers service organization sup- plying editors, music, sound effects, record- ing, mixing, equipment rental. RYDER SOUND SERVICES, INC. 1161 No. Vine Street. Hollywood. Calif. 90038 Phone: (213) 469-3511 Loren L. Ryder. President Leo Chaloukian, Vice President/General Manager Leon D. Selznick, General Sales Manager/ Advertising Director Services: Facilities and services for motion picture sound recording. SATELLITE FILM. INC- 5931 S.W. 8 Street, Miami, Florida 33144 Phone: (305) 264-1044 Frederick S. Berney. President Warren L. Berney. Vice President Ellen Berney, Sec.-Treas. Services: Cassette duplicating. SONIC FILM RECORDING. INC. 1230 W. Washington Blvd.. Chicago, III. 60607 Phone: (312) 243-2600 Jack H. Lieb. President Warren H. Lieb. Vice President/Production Don Richter, Chief Engineer Services: Recording, dubbing mixing and optical service. Studio rental, music avail- able. SOUND ONE INC. 35 West 45th St., New York, N.Y. 10036 Phone: (212) 765-4757 Valen B. Peters. President Services: Sound transfers, music and sound effects libraries. UNITED RECORDING LABS INC. 681 Fifth Avenue, New York, NY. 10022 Phone: (212) 751-4660 (leorye Adams, President Anita Adams, Vice President yune, 1972 39 SOUND RECORDING & TRANSFER "'onued VARIETY RECORDING STUDIO 130 West 42nd Street (Room 856), New York. N.Y. 10036 Phon*: (212) 594-7536 Warren Allen Smith, President Fred Vargas. Vice President Services: Oemonstri^ •■ I "IT'S GOOD BUSINESS TO HIRE THE HANDICAPPED." ISN'T THAT A GREAT IDEA, SNOOPY? v^«^^,i^ THE PRESIDENT'S COMMITTEE ON EMPLOYMENT OF THE HANDICAPPED, WASHINGTON, D. C. Upgrade You 16mm Projec New accessories prov modifications for quie and editing capability. AVCOM Dowser for JAN f AVCOM Dowser Kit is a pi cuts the light without turn motor, (with old enclosurt AVCOM Blower Motor Kit JAN motor, is brushless, r 100 watt, 3400 RPM. Nev plate included. $99.50 Dealer inquiries invited. C volume purchases. AVCOM Motion Pictur Equipment, Inc. 1697 Broadway, New (212)581-7455 (21 Manufacturers of special proj installations, h/g/i-speed pro; repairs. Rental, sales and ser picture, slide and stripfilm pr r JAN :tor deeasy, simple ter running VCOM Blower Motor for JAN jsh-pull shutterwhich ingoff the i) $69.50 replaces standard loiseless, long-lasting. *^ cast-mounting )iscounts on e Supply & York, N.Y. 10019 2) 541-9229 ection equipment. Xenon sctor conversions and vice on all motion ojectors. ly/June, 1972 41 picture parade REVIEWS AND PREVIEWS OF NEW VISUALS GE Film Says Increased Street Lighting Cuts Down Crime In U'.ishinyton DC"., highly improved street lighting has been described as responsible lor reducing night crime in many areas of the city by as much as 35 per cent. As outlined in a new film. Om- Glow of Hope, sponsored by General hiectric Company and Newsweek Magazine, the District of Columbia Highway Department efforts began in 1968 with less than $50,(X)() for initial lighting installations. Public demand for more light led to the acceptance of the program and the approval of additional funds for further improved street lighting. 16mm/superl6mm Ektachrome 'dailies' Lab Schedule commercial & high speed (ECO-EF) NORMAL DEVELOPING WorIt Pririts Ordered At Some Time In Lab 0 Ready 1^ Ready Days 10 a.m. 2 p.m. 6 p.m. 3 p.m. 7 p.m. 11 p.m. Nights up to 9 p.m. 10 a.m. 1 p.m. (Receiving Dept. Open Until 11 p.m.) Forced developing takes longer. | ToTe'^Longl' And 16mm & 35mm B&W Reversal Developing and Printing. SILVER TRACK SOUND ON EKTACHROME PRINT STOCK • Internegatives - CRIs ■ Masters- 16mm/super8mm release prints COLOR TIMING & CORRECTION IS ELECTRONICALLY ANALYZED WRITE, PHONE FOR PRICE LIST: bebell MOTION PICTURE LAB DIVISION 416 West 45 St. New York 10036 PHOIME: (212) 245-S900 1 he relighting program was ated to sharply increase light I to reduce dark shadowy areas of teniial danger, and help make streets safer. This was accompli) by using a modern high-pressi^>s-'i* sodium lighting system as well as signing a special conversion kit (o Light levels have been tripled al( along Pennsylvania Avenue in the tion's capital as part of Mayor Wal E. Washington's program to "reti the streets to the people." 1 Mayor \N'alter E. Washingt speaking in the film, says, "The a way that we're going to make the lo term decrease in the total crime that we want is by the governtiAufort moving out with this initiative citizens participating, cooperating cause they have something that tl «!«* really feel and really know is mak^i^i ihe difference." Filmed by Vero Productions Darien. Conn., One Glow of Ht was produced and photographed Abbot Mills and edited by Josef I powic. In addition to the film, which being distribuied by Mixlern l.ilk Picture SerNice. the communic.iti program will include a slide presei tion describing how various ot cities have utilized high inien, street lighting. F Mi ii: has added a higgaj type case to its Wollensak Mod 2.S.'>0.-\V slide sync cassette recorder, ik designated Model 2547AV. Case m« ures 2\'A" by I4H" by 8'/i" and weij ■J &I-..2, 27 lbs. without projector. Ca.sc modates Kodak Carousel projccl^' tray, lens and cords. Price is S*79. without projector or accessories. Si Pa Minn. 55101. Slide Sorting Panel RICHARO MANUhAC lURlNCi COl PANY's Idealitc ifOlO slide vie' equipment has a new accessory at Look at things both ways ■) \v.\ '.■H 44 Wyman-Gordon Co. does — with two Da-Lite Screens! Wyman Gordon Co. has a repuiali for looking at things both ways bef| Ihey make an engineering decisi And, they made a souod decision projection screens by installing hoi a Da Lite 6 x 12' rear proni lie screen plus a 7' x 7' Exeitiiiv Electrol". The Da Lite Executive Electioi di appears into the ceiling when n ii i use to keep the conterence room ui cluttered. And. with the Da Lilr Re. Projection screen, the renioK (onirolled (irojectors are out ul l^ way loo' Da Lite offers a complete Imc i electrically operated screens lor >'a! "hangup " or "built-in " Install. itio> in sizes from 50 " to 30' sqii.Tri ;ili .1 full line of rear proiecti For all Ihe facts, and ti your nearest Audio Visual bp''i i.iiis call or write DepI B.S. Ott Lilc Scroan Co . Inc . Wurtaiw. ind 46' BUSINESS SCREI •kwi a slide sorting panel that stands on : viewer's ledge with room for 20 i 5 Price is S: P.O. fio\ 2041. Vun I, Ca. 914(14. Slide Projector \ IDLER i S \l IM'F h;:s announced w slide projector, the Selectroslide which shows 500 slides non-stop. ; trays that interlock to form a vary- :apacity loop. Slides change in '/i Trays reverse for rear projection, lumen output. IS0J4 Saiicov St.. h Holh-HooJ. Calif. 91605. Animation Stand IVS .AMMAIION AIDS is now in uction on a new low-cost vertical Ta stand. Provides stable platform list popular motion picture cam- .•\ccommodatcs professional art with either .Acme or Oxberry reg- ion standards. Positioning and truck- re by pantograph, by visual scales. y calibrated knobs. Electrical con- in self-contained bo.x. Price will be than $800. 17040 Oiscgu. Eiwiiio, 1316. Now. . . Capital Film offers t.wo Full Service Laboratories . . . • in Washington, D.C. • in Miami, Florida In \Un ol this year. Capital Film completed expansion of its Miami lab inl(j a lull service facility with editorial, sound and processing capabilities. Also, because of a growing demand from regional customers, the Miami facility has created a special slide film and film strip department. Here's what a Capital Film customer NOW receives... besides the recognized (jualilN and renowned customer service: FROM MIAMI: 1. lull r> .md Kimm color positive printing and processing' services as well as I)Lk k and white. 2. Full Ibmm color reversal printing and processing services including 7389 sound track prints. 3. Slide film and film strip department. 4. Ofilical priming department for blowup or reduction with new wet-gale. 5. Comfilelc editorial and sound transfer facilities under one roof. 5. Color tontrol with new Eastman Color ,\n.3l>zer. FROM WASHINGTON: 1. Full 35 and Ifanim color positive printing and processing services as well as bkn k and white. 2. lull Ibmm color reversal printing and processing services including 7389 sound track prints. 3. Full Super 8mm color printing and processing services. 4. Super 8mm cartridge and cassette loading and repair. 5. Complete editorial and sound dubbing, re-recording, and transfer services -RCA WEST REX. 6. Optical printing department with wet-gate. 7. Color control with F4azcltine color analyzer. It's a CAPITAL IDEA to give you full service... night or day. •or further information, fill in the coupon below for our NEW Corporate In- ormation File, including price lists. I'li-jsu send me tacts on the W,ishingtr>n, D C Full Ser\ ice ca .Miami pabilities of Capital Film Fla. from 1 1 1 1 Til|p ■ Address I 1 City ., St.itp 1 -Zip 1 filMT-aboratories, incorporated Capital of Washington Capital of Miami 470 E Street, S.W. Washington, DC. 20O24 (202)347-1717 1998 N.E. 150th St. North Miami, Florida 33161 (305) 949-3242 iiJune, 1972 45 A. I've heard about Filmakers' Labs and their ability to produce large nunibersof'SuperHsound prints. How do I find out more with- out actually going to Lansing, Michigan? It's easy. Just send for our new film entitled "Filmakers' Labs". It'sanexpositionon a conscien- tious labs' attitude toward a pro- ducer and his work. It's available in 1 6mm or any Super 8 car- tridge format. FILMAKERS' LABS, INC. 1001 Terminal Road. Lansing . Michigan 48906 Phone {517) 371-1776 CINEMUSIC INC. "the live library" — Presents — 78 LP's of Theme. Mood. Back ground and Foreground Music for synchronization in all media. Latest issue: Cinemusic sfereo 10 LP's of the finest recorded mood music featuring: • Great Themes • New Industrial & Technology Tracks • Silent Movie Music by iho "Nickelodeon Pit Band" • Ragtime to Rock Instrumentals and much more. Demos & information CINEMUSICinc 300 W. 55th St., New York, NY. 10019 Play back separate picture and sound in perfect sync. New Model PGSS-2 Palmer Interlock is a complete system to project picture with optical or magnetic track, record on stripe or 16mm magnetic film, and make sound transfers. f^ Write tor details. \fJ. A. PALMER FILMS, INC. 611 HOWARD STREET • SAN fRANClSCO CA 94105 Sttn FrmnciMCO'm contplrtr 10 mm film nrrt'tcr new products coniiniu-J as well us .l.'>mni to 16mm rcJuctil 1200 fl. capacity. 6.^0 ft. of 16mm per hour. A 16mm S8mni cumbinalj i% also available. 25-2U Brooklyii-Quef Expressway West, Woodsidr.N.Y . Hi Projection Screen DA 111 I. .SC KILN (OMI'AS^ has nounced a new multi-purpir>e t.ible projection screen, the Du-Litc H Designed for on-the-spot prcsentati and small group showings, the nut wl screen measures I6'/i" by 18',-i". Can converted for rear projection use. H* saw. hid. 46580. Slide Projector Controls ARKJN C OKI'. ti.is .iiiiii>iinccd a i control box. The Flipper, that conti the operation of two Carousel projedi permitting rapid and smooth si changes without shutters or dissolves achieve animation effects. 825 Bo> A\i.. \i>rili. \ti>iiifi>li\ \Uiin 554 Sync Sound Slide Projector CRHATRON INC.s new CinemaSoi 2000 is a Kodak Carousel with sot sync and a lap dissolve aclivator. P jector, tape deck and sync pulse gene tor are all combined in one unit screen built into cover. 19 lbs. 16 amplifier. 10" speaker. 32 Cherry Floral Park.. \.Y. 11 00 1. % m M no ^ TEACHING DYNAMICS' new mci TD-20I cassette sound projector sysl gives up to two hours of continuous fi gramming. .■\utomatically programs ; slide or filmslrip projector with remi control capability. Automatic shut-«i Main & Colloii Streets, Philadelphia, i 19127. Video Cassettes n\ COMPANY h,l^ .iniuninced f Scotch brand L'-Matic video cassettes 60. 30. 20 and lO-minute lengths settes are in 'j" format compatible v Wollcnsak, Sony and other L'-Malic : loins ( iih,ilicin.'rgized High Energy t I is said to pioMiic qinci pKiiiics crisp chroma resp«inse at the slower i\ per second video cassette speeds, are $.VS for I'C-W). S2.'! for VCiO, for UC-20 and S17 for L'C-IO. St. Minn. 55101. coniimu-d on pitge\ %, 46 BUSINESS SCRE Your OWD Electronic iyfltiiesizer Eilects Library One Hour o( exciting special effects recorded at 15 IPS, neopilot to numerous click track CUSTOM MADE FOR TITLES INDUSTRIAL OUTER SPACE PSVCHEDELIC UNDERWATER FOR DEMO TAPE AND EFFECTS CATALOG; SEND ONE DOLLAR (APPLICABLE TO PURCHASE) TO: ELECTRONIQUE-M 25 E. CHESTNUT. CHICAGO 60611 Free Lube Job vou use cartridge-load or continuous-loop projectors, u know that film friction can be a real show stopper. The solution Is NO-EN' lubricating treatment. It ■ :'S film from sticking in the projector or cinching In ■ I artrldge. It removes burrs caused by slitting or proc- s ng, and keeps film flexible longer. See for yourself, free. This ad Is worth 800 feet of NO-EN treatment on your orint order. (And If your next job calls for more than ■' job, dont worry. We're AV specialists In all phases ■im. Super 8 and 16mm film printing, processing and :iing. Right down to loading any brand of cartridge.) send it to us — one free coupon per customer, of i|urse. Good through the end of 1972. Kenpvfood VtOUf TtJm £ai\ I A division Ol DYMAT INTERNATIONAL CORPORATION |_1 Oept. N.572, 2704 W. Olive Ave., Burbanli. Calif. 91505 'June, 1972 ie worker, two prospects, half-a-dozen sales- men, your 10-man board of directors, two dozen distributors, 50 members of the press, 1000 stock- holders . . . Viewlex has the package. Selling, sales training, OJT, PR, community re- lations, seminars, trade shows, financial PR, prod- uct presentations, distributor relations . . . Viewlex has the package. Film, filmstrip, slides, tape, cassettes, records . . . front projection, rear projection . . . portable- in-an-attache-case, or an auditorium-filling super- spectacle . . . Viewlex has the package. The package is Viewlex total audio-visual pro- gramming capability. We've put the 'software' to- gether with the 'hardware' to offer you a complete, simplified audio-visual systems service — the most effective audio-visual equipment plus a coast-to- coast network of experienced, creative "producer partners" to plan and produce your programs. And, when the program and the equipment are made for each other, you gain in effectiveness, simplicity, reliability, and above all, you save money. It's a new idea and it took Viewlex to make it work. Viewlex has the package. You may want it all. Or any part. Find out for yourself today what the Viewlex package can mean to you. Get your copy of "We Do It All." It's free. There's no obligation. Just call Stephen Greene at 516-589-6600. Or write INDUSTRIAL SALES DIVISION Holbrook. N. Y. 11741 Dept 5 47 printing processing recording mixing tronsFerring ediUng UUing corlridging onimoUng growing Post clean coreFul skilled innovoUve professional complete 8mm 16mm 35mm block & white or color Newsreel FILM lABOHATORIES. INC. A Oivition of Womeico Enlerpntes, Inc. 65 N.W. 3rd Street Miami. Florida 33128 (305) 377-261 1 New York (212) 695 0550 Chicago (31 2) 945 4230 itiniiniuti processed ncarh 2U().()()() bookings of sponsored lilms in a single nionlh re- cently. A new record. One of Modern's clients. Aero May- flower, has now reached 1 54,062. 7S4 \iews with its lilni. I lie May/lower Story: 13,«27,0aco«oiNO*i^n*Nuiis ANtWII wrf iniAII niNIINO tai* liiim mi 111 tm^^\ lAllMAN CCXO* INIIIMOAtlVt^OUnVt lUni I *rf IMJW CONIAa RINTINO Vino t*f1 lo IftM flAMIIH UMM I4W MOAHM m^ voting n^noiiHO intiNO it^nin m-i ioiiM4Nt • AMMAnONtUfnilV LEO DINER FILMS. INC. MUSIC LIBRARY On 121 LP, 33 1/3 rpm, ' jor" Production Music reco ings selling at $5.00 each, fc total list price of $605.00. entire library may be purcha; at a 20% discount for a tc library price of $484. All copyrights and perform^ owned by us and will be g under annual flat-fee a ments. In addition, we offer every sound effect your producti<| need. Over 500 effects on 15 "Major" records for $75.00. prices F.O.B. New York City Thomas J. Valentino, Inj Eslabhshed 1932 151 West 46 St. N.Y.. N.Y. 1 (212) CI 6-4675 Send for tree catalogs SOUND EFFECT 'iJjet .;1K 11 Vl.il' Windso PUTS IT ALL TOGETHEll ■:!'Dis VIDEOTAPE TO FILM TRANSFERS 16 MM PRINTS EQUIPMENT SALES AND RENTALS FILM TO VIDEGTAF TRANSFEF TAPE DUPLICATI FACILITII iy IJItlDi) icjdf Windsi 652 FlHSl AVENUE ^'vtt, New York, N Y lOOier (212) 725H080 ^^' 4K BUSINESS SCI jiew products ' iniinufil Zartridge Video Recorder System ^NASONIC hiis derrmnMrated a nc» ilf-inch color video cartridge s>blem ikIi includes a simplified cartridge '■■ • cassette recorder. Tape formal is I recommended color standard. A ^pced tape duplicating apparatus. part of the system, prints at lOX •im speed. 2M> Park Avenue. New N.Y. 1 001 7. Video Tape Recorder MPEX C ORPORATION has intro- ^iced a new half-inch VTR in the I.^J standard. Two motors are said to iisidc improved picture stability and [iminale the scanner belt. Simple as- nble editing is possible. Stereo sound Tcording and playback. Cost is SI 200. ,1/ RrothlHtix, Redwood Cil\. Calif. ,'06.?. Fade/Dissolve Slide Systems ICAI. KADIAIION CORP. has in- uced a fade/dissolve system involving o Kodak Hktagraphic slide projectors, fade/dissolve mechanism and a single ;h intensity Xenon lamphouse for ge screen projection. Pre-aligned and Hinted on single baseplate. Built-in iner or remote control. .'>.500 lumens, .'ft .S. reek Rd.. Monrovia. Ca. <^I()I6. Sound Filmstrip Projector n KANE's Response Commander is a A filmstrip pri>jector which advances ^lure with sound in standard fashion. In also causes the program to stop and I' for student responvc f'l^lun. ic ns on screen and can be restarted b\ nii-ssing start key. or remote push n. J5mm filmstrip. Standard audio lie. ,4-1' Division, St. Charles. Ill V. NOW anotlie/t ^m CAMART PRODUCT SHOOT MULTIPLE IMAGES FROM A SINGLE SUBJECT WITH THE CAMART OPTICAL FX UNIT \ <4^ *^ m Produces 2-7 Images in Rotation . . . Montages . Special Distortions . . . Unlimited Variations Create unusual optical cllccts right in your own camer.i. Give your films drama and impact. The Camart Optical FX Unit can be used with motion picture cameras . . . TV cameras . . . animation cameras. The unit reproduces up to 7 multiple images from a single object. These can be rotated clock-wise or counter clock-wise . . . fast or slow ... or photographed "'still.'" Camart Optical FX Unit with (our surface prism, mount, revolving housing, camera base plate and double arm assembly S249.50 AJJitiuii.il PiiiWi u Ai'i'esiuiiei .'ir.i/Lihle. Pnfes un Rajiu «/. ARRIFLEX • BOLEX • FILMO • MAURER • MITCHELL & MANY OTHERS ROTATOR LENS for CAMART OPTICAL FX UNIT FOR 16-35mm & TV Cameras The Rotator Lens reproduces images upside down, sideways or tilted at any angle. Scenes can be rotated a full 360° in clock-wise or counter clock-wise direc- tions to create a spinning effect at any speed. Or by cranking back and forth, you can create a ship-board motion. Uses and applications are limited only by your imagination. Ideal for animation and live action commercials. Camart Rotator Lens $150 Adaptor for TV Cameras Availahle. Prices on Reqiien For further details write: THK CAMERA MART, 4SS W. SStk ST., NEW YORK. N. Y. 10019 • (212) 7S7-t977 RENTALS SALES SERVICE l.Uw Amazingly versatile A#/>i^/Zfi/^ handles 14 different processes! No mailer what process you're inlereslcd in whelher it s B&W, color reversal, color negative, old chemistry, or the newest creation, the Minallex can handle it! Just by making minor plumbing or component changes, the same basic unit can be used effec- tively for practically any process. It never becomes obsolete' Features SBR Drive. Write for lull details! M280. Speeds up lo 250 Ipm. MTV SERIES. Speed ranges from 50 Ipm to 175 (pm. TREISE ENGINEERING, INC. • >W rmsr smfET . S«N FERNANDO CAIIF 91340 Quality-Bilt Film Shipping Cases • Best quality domestic fibre • Heavy steel corners for added protection • Durable 1" web straps • Large address card holder with positive retainer spring • Sizes from 400' to 2000' OTHF.R "OUALITY BUILT" ITEMS: S»lon Print Shipping Caict • Sound Slldrfllm Shipping rases rfor Transcriptions A Film- ^trip^i) • Filmsirip Shipping Cases (hold up l» 6 strips plus Kripts). WrIU lor Calolog SCHUESSLER CASE CO. O/r. ot Lud^lg Induilrltt 2020 W. SI. Paul Avt. Chicago, III. 60647 (312) 2270027 ONE-SOURCE Sound Recording Services FOR INDUSTRY. EDUCATION AND THE PROFESSIONS From studio origination . . . to mass duplication and distribution... or anything in between! However you use sound — audio cassette, tape, disc, cartridge or motion picture — we'll help you use it better, every step o( the way, to improve your communications program. RPL has specialized in sound recording for audio-visual, training and sales applications since 1948. We know what it takes lo achieve recording perfec- tion, and have the knowledge and equip- ment to do it. Among our services; • Script origination and editing • Location or studio recording • Furnishing professional recording talent in our studios • Sound effects and music libraries • Sync pulsing for all proiection systems • Duplicating from your master, packaging and mailing • Record masters and pressings • l^ono. stereo, multi-track recording • 16 35mm interlock recording, scoring, mixing and screening For full details, write or call today. .^^ V Recorded Publications Laboratories 11 JO St.llr Ml.-rl. C.iMUli-n, N I OHIIV, Camden (b09) 9b3 JOOO f^ew York (2121 868-311S Phila (215)022 8558 Pro* .■::w;l '- X ■«!ria -lb •js ' ,. ii :M ■ ■ :•> picture parade Conliniic<{ Firestone Film Shows How to Handle Complaints Rcct>i:ni/jni; that the real prohlcms sersice arc people. The Firestone T & Riihher Company has issued a n training film — to he shown lo all its sales and service representative detailing how to handle custofSnc or two pi the blacksmith will repair a fii crane, make nails, an axe. an sory for a cannon as well as a d| cate iron frame for a shop sign, (he film will demonsirate the importance of the blacksmith in home, industrial, agricultural military life of the colonial pcriodl iK., I inniL iilitne Rforl lira fM ■"Im » - ,j( .; fil Lmi 0\ A ..jIIO :;iiit :;l)e r-11 Cla %iiit( .*ti( Eicar. . ir ;i>pnn ■■no •^y|( ■ irei ijiiDei Due Hk irt Nni ^M SO BUSINESS SCRll I leal Film to Combat lug Problem 1 ,in approach to the problem of drug [Ncntion. concerned Paterson, New jsc\ huslnessmen and citizens, to- i her with the Model C ities of Patcr- M. have raised funds for a new fihn I be made, describing a new drug edii- iion technique being initiated in the ,\ s pubhc school system, 1 lie film will be produced by Gero LTstcin, Inc., Paterson's advcrtis- Liency. and Crabb-Brown Asso- inc. New York City motion ic firm, George Cicro, president , I he advertising agency, coordinated I: drive for funds from business and ilusirial firms and received a match- r; grant from Model Cities, through t- state Department of Community < fairs. The Veriians Club, a service or- Iniz;ition in the city is serving as the ibursing agency for this non-profit, fblic service veniure. The film will be built around the ^-■r group concept developed by the ay's drug fighting agency known as /lerson L'niied Against Drug Abuse UADA). According to PUADA's xutive director, Hal Gordon, the ;r group concept involves the de- opment of adolescent leadership in ig education and prevention. The [icept involves the use of students trking with other students in an brt to curb the use of drugs and defeat the trend toward the use of jgs as a life style. •to Service Industry Replies to Certain Clamorous, W-Appointed Critics" I It I ixcil iinil Move On. a new n sponsored by the Auto Service iustry Association, is aimed at 'cryone who owns a car, who ever es in a car, to everyone whose livli- od depends on safe, economical omotive transportation, to every- 5 whose food supplies, whose medi- Ries, whose everyday necessities are ick-transported." That's about all of ASIA is composed of more than 100 independent aiitomoli\e whole- ers, warehouse ilistributors, heavy ty distributors, nianiilactiirers and nanufacturers of replacement parts, )ls, equipment, chemicals, paint, re- ishing materials, supplies and ac- isories. The theme is that ASIA mbers are doing a great job for of us. The 14-minute short is being dis- JUIed by Modern Talking Picture ■vice to high schools, conmiunity )ups, employee audiences and also TV stations. V/June. 1972 The Plio-Magic Freight-Watchers (They'll cut your shipping costs 40' *) With recent and proposed in- creases in postage and shipping charges you should be looking for a way to cut film handling costs. Lightweight Plio-Magic reels, cans and cases are the answer. We can cut your shipping costs 40%. How? By tipping the scales at less than 40% of what metal and fiber containers do. For example. A 1200-foot metal reel (with film, can and shipping case, ready-to-go) weighs about seven pounds. Or, in terms of your pocketbook, a ton. A Plio-Magic 1200-foot reel (with film and shipping case, ready-to-go) weighs only about four pounds. Or about three pounds less than its metal counterpart. Think of the savings. On our three pound example alone you would save $3.84 if you sent your film first class. Mow multiply that by ten thousand cases a year. Breathtaking, isn't it? Of course, we wouldn't ask you to sacrifice protection just to save money. Mot by. a long shot. Our Plio-Magic reels, cans, and cases defy abuse absolutely. Drop one and watch what happens. Mothing, Mo dents. Mo chips. Mo scratches. Mo damaged film. Mothing. In other words, Plio-Magic of- fers you better protection than metal, reduces your shipping ex- pense and costs less to begin with. Mow what could be better than that? If you'd like information on our complete line of film handling equipment, send for our catalog. ^k. I" ■jyp The Freight-Watchers Plastic Reel Corp. of America 640 South Commercial Avenue, Carlstadt, Mew Jersey 07072 (201)933-9125 Name- Tille Company - Cily- . State - .Z.p. Telephone - 51 Optical Benoli Tested Zoom Lexis Repair I productt and tvpam mwto «t C«nlu(v «*« multi iHtad on owf ipKtallv ctowfrMd opltc^ bsnc'tM On« of th« many iMti yow Wm will f*c«iv« makvt uw ot out TSOOnwn ootUmato'. tha ««o«ld*i UtfMl and thm moti accural* **■> mada lov motton pKlutt laniw Tha maauva optical banch on wtwch you* lafM n moontad •* a praciuon imirumani. Mntti conuollad movvmant o( (ha lam alonf iti ihraa aaat lo aatramalv accuiau maaiiirfmmTi An imaga n proractad ((om oui coHimato*. throu^ your lam. and it otnarvad by a hifh powvad raisatch mtcfotcopa Evvry optical characiarntfc can ba daatly aKaminad far bryond tha ratolvrnj powwr ol any molion pKtura film By tfmmathod. w« can tail your lam lot focut and alignmant to an accuracy ol lati than on* thouiandth ot an inch' At Cantury our iiandardt ar* ai htgh at modam lachnology mtkm pouibt* Nona of thu aquipmant t>v itwlt could do Iha fob Our ampvrt ipacialiiti with many yaart ot ctrM'opiic •■partanca auur* tuparb quality o( worhmamhip ai wall a* compatant taitirvf Optical banch tattad maani you can dapand on your lam to yv* you tha fir>«tt p«cturai attainabia Write or cjll Slav* M«n«» lor tr«« A7t«l«loc reference shelf "Basic Production Techniques for Motion Pictures" A 64-pagc illustrutcd book designed to help peopl'i involved in producing motion pictures for industry and gov- ernment has heen published by East- man kodak. CompanN. Included are sectit)ns on preliminary planning, writing the script, equipment and procedures for shoolmg. films, lighting, editing, titling, sound on film, lab services, and a glossary. "Basic Production Techniques for Motion Pictures" is available at S2 per copy from Kodak dealers, or from EaMituin KitiLik Company, Dc/ii. 454, Rochester, N.Y. 14650. New Animation Book "Animation in Iwelve Hard Ixssons" is a new book written, published and distributed by Robert P. Heath who hand held service at your fingertips Super SMM priming and processing incluamg all Cartridge loading PMnis.rip LatK.r.lory Processing 4 Quaniiiy Slide Duplication Fllmographs, Animation and Optical Effects / V/*y ' ^ H16MM Film t.t>ora.ory service \^ \V 35MM and 16MM i-i>n VI, <^ g^ fc»' hsy i.^' K^^ii^--:^' Vtdeo ,.,. and OuM \i^VE . N';! Now all your post production film and laboratory service are at your fingertips, if you ate working in 35MM filmslrlps. motion pictures. Super BMM. cartridge loading, distri- bution, and video tape transfers, your Color Center does it all. One call and your man at Color Center in New York and Cliicago is waiting to service your requirements. CALL OR WRITE TODAY for your FREE 17 page Buyers Guide. NEW YORK COLOR CENTER Sernie Barnell Oi'h (}r/,i(k Tom Rd/xfrin 630 Ninth Ave • New York. NY 10036 (212) 245-4540 CHICAGO COLOR CENTER Dave Mailman 211 East Grand Ave • Chicago. (312) 329-0419 h.is K-en a leading animation fi|| prthJucer for the past 18 years. The 144-pagc 11" by 14" book K50 illustrations, and is particular designed for the student who wants I learn animation, not just read ah it. Compiled in lesson form (it originally planned to be an animati correspondence course), the book eludes case-tested techniques and wealth of organized art and tcchnic data. The book tells how to build animation disk, light h cover in-betweening, animation, eras, tricks of the trade, actions technical animation. All solid usef stuff by a down-to-earth, but Acad Award winning designer, animator i cameraman. "Animation in Twelve Hard sons" is available at SI 4.95 Robert P. Heath Productions, In 1627 Scott Avenue, West Islip, N.\ 11795. Pocket Lens-Screen Calculator for Projectionists \ handy device similar to a slide and showing the proper length to be used for various film formats obtain a prof)er screen size at a projection distance is available Dal.ite Screen Company. On the opposite side of the calcu tor are charts for converting inc to millimeters and for comput showing times of various formats motion picture films. The calculators are free from Eln J. Danch, DaLitc Screen Comp mirxiiw, Ind. 46 5 SO. Book Describes 35,000 Motion Pictures ■Motion Pictures. 1960-69" lists 3i (HK) motion pictures registered with I U.S. Copyright Office during the '€ Information given is title, prodi phvsical description and name of CO right owner. The 744-pagc book S8 from Supierintendent of ments. U.S. Goverment Printing flee, Washington. D.C. 20402. Rental/Sale and Free Loan Fiitn Catalogs Nlw I>»7I-72 catalogs are now avi ,ible Irom AsstKiation-Sterling F Incluiled .ire many new titles on og\. law .ind order, addiction, even one on women's lib. Write As ciation-Sterlinti: hilim. r/ <4»| New York 10022. Classified Ads SELL/SELL/SELL SELL/SELL/SELL B2 BUSINESS SCREl the national directory of audiovisual dealers cistern states NV ENGLAND Hidlight Film Service, 104 Ocean ;t., So. Portland. Maine. Hrison Harries, Inc., 410 New 'ark Ave., Hartford, Conn. 1- !03-2339801. 20 First Ave., ^ass. Industrial Park, Chic- )pee, Mass. 01020. 1-412-592- i758. UICOM-Division of United Cam- !ra, Inc., Providence, R.I., Bran- ord, Conn. (401) 467-4750 or 203) 481-2328. OTRICT OF COLUf^iBIA "le" Film Center, 915 12th St. NlW. Washington, D.C. 20005 , 202)393-1205. I fc/V JERSEY Bgen Expo Systems, Inc., Route 16, Ford BIdg., Lodi 07644. i'201) 472-1154 (212) 564- r.l95. Il^dern Mass Media, Inc., 315 )pringfield Avenue, Summit, )7901. (201) 277-6300. Uted Audio Visual Corp. Board- valk Enterprises, inc., 6410 /entnor Avenue, Atlantic City )8406. (609) 823-1965. N/VYORK Aiio Visual Services, Inc., 2 West I5th Street, N.Y.C. 10036. 212) 661-1140. Sales, Rent- ils, Repairs, Recording Studio. Cortone-Aids To Communica- ions, Inc., 76 South Central >e., Elmsford 10523. (914) 392-4151. fi: Jam Handy Organization, p775 Broadway, New York 10019. (212) JUdson 2-4060. Mdern Mass Media, Inc., 315 Springfield Avenue, Summit, ilJ. 07901 (210) 277-6300. Pjection Systems International, 505 East 45th St., 20th Fl. lY.C. 10017 (212) 682-0995. Vual Sciences, Box 599, Suffern, lY. 10901. ■P^NSYLVANIA ■OarH. Hirt, Inc., 41 N. 11th St., Philadelphia 19107. (215) 923- 0650. J. P. Lilley & Son, Inc., Box 3035, 2009 N. Third St., Harrisburg 17105. (717) 238-8123. Clem Williams Films, Inc., 2240 Nobelstown Road, Pittsburgh 15205. (412) 921-5810. L. C. Vath Audio Visuals, 449 N. Hermitage Rd., Box 137, Sharpsville 16150. (412) 342- 5204. southern states FLOFflBA Cook Consultants, Inc., 2510 Southwest Third Avenue, Ft. Lauderdale 33315. (305) 525- 3355. Also Tampa, St. Peters- burg. Orlando and Miami. Jack Freeman's, 2802 S. MacDill Ave., Tampa (813) 839-5374. Mediagraphics, 125 108th Ave., Treasure Island, Florida, 33706, Phone (813) 3600278. Photosound of Orlando, 1020 North Mills Ave., Orlando 32803. (305) 241-2591. GEORGIA Colonial Films, 752 Spring St. N.W., Atlanta 30308. (404) 875-8823. midwestern states ILLINOIS The Jam Handy Organization, 625 North Michigan Avenue, Chi- cago 60611. (312) STate 2- 6757. KENTUCKY Studio Art Associates, Waterson City Building, Room 801, Louis- ville 40218. (402) 459-7036. MICHIGAN The Jam Handy Organization, 2843 E. Grand Blvd., Detroit 48211. (313) TR5-2450. Omnicom Corporation, 3315 South Pennsylvania Avenue, Lansing 48910 (517) 393- 7800. MINNESOTA Photosound Systems, inc., 4444 West 76th Street, Minneapolis 55435. (612)920-3020. MISSOURI Cor-rell Communications Co., 5316 Pershing, St. Louis 631 12 Equipment rental (314) 367- nil. I V/June, 1972 OHIO Academy Film Service, Inc., 2108 Payne Ave., Cleveland 441 14. Cavalier Audio Visual, 11750 Chesterdale Rd. Cincinnati 45246 M. H. Martin Company, 1118 Lin- coln Way E., Massiilon 44646 Studio Art Associates, 225 East Sixth St., Cincinnati 45202 (513) 241-6330. Sunray Films, Inc., 1138 W. 9th St., Cleveland 44113. Twyman Films, inc., 329 Salem Ave., Dayton 45401. western states CALIFORNIA Audio Visual Contractors, P.O. Box 1346 Hollywood, 213/662- 1259 The Jam Handy Organization, 305 Taft Building, 1680 N. Vine St., Hollywood, 90028. H03-2321. Jean Musick Corporation, 2080 Placentia Ave.. Costa Mesa 92627 (714) 548-8671. Photo & Sound Company, 870 Monterey Pass Road, Monterey Park 91754. (213) 264-6850. Photo & Sound Company, 116 Na toma St., San Francisco 94105. (415) GArfield 1-0410. Photographic Illustration Com- pany, 2220 West Magnolia Blvd., Burbank, 91506. (213) 849-7345. COLORADO Audio Visual Contractors, 955 Bannock, Denver 80204, 303/ 255-5408 Cromars', 1200 Stout Street. Den- ver Co., 80204 (303) 244- 4621. UTAH Deseret Book Company, 44 East South Temple St., Salt Lake 84110. (801) 328-8191. WASHINGTON Photo & Sound Company, 1205 North 45th St., Seattle 98103. (206) ME2-8461. HAWAII Film Services of Hawaii, 1 164 Wai- manu St., Honolulu 96814. 538- 1928. Lono, Inc., 743 Waiakamilo Road, Honolulu 96817. (808) 841- 3378. 53 Live Sounds Without Live Costs write or call for free catalog Milton B. Kaye CORPORATION 117 WmI 44lh MrM* Nmv Vwt, N.V. lOOM nil) 74S-I741 sole U.S. Distributor of the Chappell Recorded Background Music Library Wm CMtt ReprcMnlitivt: Rich*...Helln>oed, 6«ll(. tOOn 'W*^ ANIMATION AIDS 213 7I944M • ITOM OTSCOO. ENCINO. CA. *I316 MOVIES FROM SLIDES lour sAie* sTory comes alive wilh camera niovet, dissolves, zooms to ^" dose upi. Slides and an ohotographed on 8-16 mm film For free movre kit, film clips, pocket slale. film rimetdble call (Al StshlJ (2t2) C05-2942 Animated Prod. 1600 Broad wey N.Y. 10019 marketplace CLASSIFIED ADVERTISING HELP WANTED MOTION PICTURE PRODUCTION SALESMAN Expertcncc'd Minneapolis based producer, must have knowLd^e of budgeting, produc- tion, and marketing. Potential earnings $25.- 000 to J40,000 plus. Reply to P.O. Box 35194, Minneapolis. Minnesota 55435. FACULTY OPENING: SPECIALIST TV/FILM in FILM MAKING/TV DEPARTMENT in leading upper New York State University. Should have had several years teaching basic film courses and ability to apply television techniques in teaching film making besides a good knowl- edge of CCTV technical operation. A college degree is required. Position open September 19/2. Faculty rank and salary are open. This position of.'ers the right individual a challenge in a growing film/tv department. Telephone (716-464-2720) or write Prof, William S Shoe- maker, Director, School of Photographic Arts and Sciences, Rochester Institute of Tech- nology. One tomb Memorial Drive, Rochester. New York 14623. The Institute is an equal opportunity employer. CORRESPONDENCE— When replying to blind ads, use the Box Number and \end your correspondence to BUSINESS SCREEN, 1 East First Street, Duluth, Minnesota S5802. CLASSIFIED RATES — 35< per word Mini- mum ch4irf;e $10.00. Bold face type words or words in all capital letters are chareed at 45< per word. BOXED OR DISPLAY ADS— »25.0O per column inch. BLIND BOX NUMBERS — For any ctassi fi«nMi ptinJiKiinn cxctuiivc .11 Wilding, Au- dio, Jun) Handy, MichucI John Asso., has oigani/cd his own communications consultation firm in Now York . . . Jim Kcdd> has been named Manager ol ( iisioiiier Services, anil (Jeorije Sini- iiiitas, ,SerMce Manager, .it .\udiscan, Ine. . , . KIchurd H. (AUhvll is the new Advertising Merchandising Man- ager lor 3M Company's Visual Prod- ucts Division, He was formerly Edu- cation Marketing Supervisor . . . Dr. K:i> iiioiid Melding, Professor of Com- nuiiiic.itK>ns al lemple University, has been elected President of the Society lor ( inema Studies . , . Douglas S. Mi'UhiT has been appointed Vice Pres- ident-Marketing of Technicolor Inc's Audio-Visual Systems Division . . , FLETCHER HODGES Marvin P. Hodges has joined Montage Productions inc., multi-media systems manufacturer, as President. He was formerly Director of Sales Develop- ment for Kasiman Kodak's Motion Picture anil I duc.ilion Markets Di\i- sion . . . R«>bert K. Broekway, recently President of C BS-KVR. has been ap- pointed President of Polygram Corp, in New York, The company's opera- tions will include records, music pub- lishing. TV production, audio-visual devices and programming , , . John /achary, formerly with Ross Roy, De- troit, has joined The Bill Sandy Com- pany, also of Detroit, as a motion pic- ture producer , . , Vernon B. Biisliuuy, Jr., has joined Magnaswic Moviola Corp, as Chief Engineer. He has pre- viously served wilh CBS. RCA and Fairchild I-.ngineering . . John P. Bllcllo has been appointed M.ui.igcr ol the lighting and Cirip Dcp.irtment al I he Camera Mart. New York . . . I he draflex Division of Ihc Singer Company has a new Customer Rela- tions Manager in Williiim Bloom, for- nierU with Singer's I rulen Division . . , John .Savuge, well-known film writer, director and producer, has loined ( ommunelics Inc., film and ,'\-V subsiili.irv ot I ilwanl dotllieb & ■Asso , .ui iniernaiion.il PR agency , , . Daniel I'. Dcnhuni has been pro- moted to Division Vice President of 'M's Magnetic Products Division. index to advertisers Allied Impex Animated Productions Arriflex Company of America Audiscan, Inc. AVCOM Motion Picture Supply . Baiter, David W. Bebell Motion Picture Lab Div. Berkey Manhattan Camera Mart, Inc., The Capital Film Labs., Inc. Century Precision Cineffects, Inc. Cinema Products 3rd Cinemusic, Inc. . Cine 60 Inc. Color Center Inc Consolidated Film Industries Da-Lite Screen Co, DeWolfe Music Library Diner Films, Inc., Leo Duncan, Inc., Victor Eclair Corporation 6 ElectroniqueM Fairchild Industrial Products 14 Filmakers' Labs Foto-Kem Industries Fox Film Rights, Inc. Sam Jam Handy Organization 4th Hollywood Valley Film Lab Holmes Labs,, Inc.. Frank LeBelle Industries MPO Videotronic Projector Corp. Magnasync/ Moviola Corp. Mast Development Co. Merv's Animation Aids Modern Talking Picture Service 2nd Musicues Corporation 38 North American Philips Corp Optisonics Corp. Paillard, Inc. Palmer Films, Inc., W,A. PAPP Plastic Reel Corp Recorded Publications Labs, Reela Film Labs.. Inc Schuessler Case Co Southwest Film Laboratory Spindler & Sauppe 3M Co., Magnetic Products Title House Treise Engineering Vacuumate Corp. Valentino. Inc., Thomas J. Viewlex, Inc Windsor Electronic Systems \ 54 BUSINESS SCI! Simple Smooth Silent The J-4 "Joy Stick" Zoom Control ^Oiril find no jerks, bumps, or noise in the J-4 "Joy Stick"! The most critical professionals in Hollywood have tested, and accepted it as the standard in zoom controls. High reliability combined with easy, uncom- plicated operation sets it apart and ahead of anything available. Smooth.' A true servo feedback system, provides constant speed through full zoom over a wide speed range (1' .! sec-4' 2 min). Hxclusive Joy Stick control gives gradual start/stop to and from preset maximum. Simple.' Complete control under your thumb . . . You set the rate ^Iti^ and your thumb does the rest! The fully self-contained, compact control box, has a built-in rechargeable battery. «- ' You get what you want, when you want it, ' the way you want it — simply, smoothly, silently! liitickets iind gears are avciilahle to fit all zoom lenses mil all 16/1/11/ at/(t ?5ww/ ca///eras. Ed Di Giulio Says: Zoom controls have always been a pain-in-the-neck! It's almost impossible to design one that satisfies everybody. We know — we've gone through four complete redesigns over the past three years in perfecting the Model J-4. Its success is attested to in its use by Hollywood's professional cinematographers to the virtual exclusion of all other types. But the real surprise is that a zoom control as sophisticated as the J-4 "Joy Stick" has been accepted by I6mm cumerameu as well! Technology in the service of creativity. CINEMA PRODUCTS 2044 Cotner Avenue, Los Angeles Calif. 90025 TELEX: 69-1.^.^9 TELEPHONE: (21.^) 478-0711 The Whole Package K^Si r- Go JH ^ Convention Assistance Sales Meetings Field Services Supervisory Training Quality Control Programs Motion Picture Plans and Specifications Projection Services Closed Circuit TV Sales Training & Retail Training DetroH 313 ■ TR 5 2450 2843 E. Grand Blvd. Project Supervision with Total Responsibility for Security and Delivery to Meet Your Deadline /^ JAM HANDY (^.yayuj^iZ^^ is set up to help you without prejudice as to the methods chosen to serve your purposes New York 212- JU 2-4060 17?S Broadway Atlanta 404 6887499 230 Peachlree St. N.W. Hollywood 213-463-2321 1680 N. Vine SI. I Busness insidl A HARCOUHl BHAl^t JUVANUVIUM HUBLICAMUN CLEVELAND PUBLIC l\m^^ SINESS INfORMAllOiN DIVISION r 6 197^ THE VISUAL COMMUNICATIONS MAGAZINE JULY /august 1972 1972 Audio-Visual Equipment Buyer's Guide 20 million viewers for^160Q. Yes, 80 a thousand. Actual circulation figures from our files. You can match them, witfi a "press release on film." A minute less of 16mm-sound footage, plus printed script, that you give away j selected stations. Important: Hire Modern to send your clips to tfie stations. We know the right peopleji the right stations They know us, and recognize that our distinctive package contains quail' material Result; High acceptance rate. We send you a report on which stations used yourfil and how many people saw it. j We used to call this service h^odern TV Newsfilm, but we've renamed it Modern TV Spots Reaso; We've found a much wider opportunity for you. A news angle is fine, but stations will use seasod material, public service announcements, fillers of many types. Our experience — and surveys — shq that they welcome clips on environment, business (this gets a high rating, in fact), women, yout sports, other subjects. ' What else do you need to know? Ask Modern. I j Modern Icilkiii^ Pic lurc^ ScM\ io 0 Sales offices 1212 Avenue ol Ihe Americas New York. New York t0036 (212) 765-3100 General offices: 4 Nevada Drive, Lake Success, N.Y. 11 040 • (516)437-63'M 2000 L.Slreel. N W Washington. D C 20036 (202)293-1222 2020 Prudenlial Plaza Chicago. Illinois 60601 (312) 337-3252 1145N McCadden Place Los Angeles. California 90038 (213)462-2202 1943 Leslie Street Don Mills 405. Ontario, CantJ (416)444-7359 Ask for our free TV Newsfilm kit and our TV Newsfilm survey. I The new Noreico soundslidemovief ilmstrip machine helps an expanding industry turn beginners into skilled operators without tieing up experienced personne -le National Knitted Outerwear Association has de- loped a way for its member companies to meet a itical shortage of trained personnel through a re- jrkably effective in-plant training program that re- iires a minimum of instruction and guidance from .illed workers. I A series of six programs have been produced by e Association utilizing the unique multi-media tal- [its of the Noreico PIP system. The programs enable lividual and small groups of new employees to teach emselves how to operate intricate knitting ma- linery before going to the machine itself to perform articular operation. Because of the effectiveness of approach, additional PIP programs are Mng prepared to help elevate the skills of flitting personnel to even more sophisti- ■ted levels. The PIP system combines all major lidio-visual techniques in a sleek self-con- ined unit that's as easy to load and use as ::ape recorder. With PIP, the dramatic real- " of motion sequences are easily added to ordinary slide or fiimstrip presentations. Important concepts can be emphasized or clarified through ani- mation, slowdowns and other techniques .. .all with- out creating costly or complex production problems. What's more, PIP brings remarkable economies. For example, as a slide/filmstrip presentation, one foot of PIP super 8 film contains 72 visual frames and one foot of film can be duplicated for under IOC a foot. That's 72 visuals for under IOC! For the motion sequences, PIP saves some 80% to 90% of the film footage normally used. It doesn't have to run at a fixed rate of speed for titles or at a high rate of speed for motion. Regular sound movies take 120 film frames to show a still picture on the screen for just 5 seconds. With PIP, only 1 frame is needed... and the sound doesn't stop. PIP can be used by individuals or small groups of trainees without the necessity of setting up a screen and projector, threading the film, etc. It's portable and the trainee can stop it, advance it one frame at a time, or fast forward and rewind it. ..with pushbutton simplicity. PIP does not involve the complexities of videotape equipment such as sophisticated electronics, conflict- ing TV standards and high costs of production and duplication. And PIP lends itself to all kinds of creative film techniques familiar to film makers. Animation, slow- downs, speed-ups, pop-ons, freeze-frames, frame changing to music . . . and lots of other ways of adding interest and clarity to film . . .can be done simply and economically. Whatever your training or communica- tion needs may be . . . chances are PIP can handle them more effectively and more economically. Get all the facts about PIP or make a date to see PIP in action. Write or call: North American Philips Corp., Noreico Training and Education Div., 35 Abbett Ave., Morristown, N.J. 07960. Dept BS3 ore/co /co PIP »/August. 1972 When you concentrate on doing something well and spend 24 years at it.., you're likely to do it very well indeed. and we do! No other lab in the world knows as much about processing filmstrips and color slide duplicates as Frank Holmes Laboratories. This isn't idle bragging. It's a fact. Ever since we started in 1948, we have specialized in turning out the finest quality color filmstrips and slides. They're not a "side line" with us. They're our only business. Along the way, we've run into a great many problems, and solved them. We've learned a lot about short cuts — which ones to take and which to avoid. We've experimented with many techniques and created a few new ones ourselves. Much of the equipment at Frank Holmes Laboratories is unique and has no counterpart elsewhere in the industry. Nowhere else is there such an exacting inspection procedure ... or such an outstanding enthusiasm for perfection. Which means simply this . . . If you want the finest quality color filmstrips or color slide duplicates, why not select a specialist, like Frank Holmes Laboratories ... the lab that does them better than anyone else in the world! Write today for our new free catalog! FRANK HOLMES LABORATORIES, INC. 1947 First St. • San Fernando. Calif. 91340 • (213) 365 4501 BUSINESS SCRM OB SEYMOUR ditorand Publisher ZRA PINCUS iblishing Director I H. COELLN Ijunder & Consultant |-ANFORD SOBEL jntributing Editor UBERT WILKE jntributing Editor ■ORGE WATT •oduction Director (New York) lANE MEYER oduction Manager (Duluth) .EANOR GREENE rculation Fulfillment )IS SANDERS emotion Director FICES st: Bob Seymour 7 Third Ave. wYork, N.Y. 10017 . (212) 572-4853 "ngeles: Jerry Starkman ^ & S. Inc. jOl West Eighth St. Is Angeles, Calif. 90057 (. (213) 483-8530 L iSn Francisco: John Metz J. H. &S., Inc. • Post St. St Francisco, Calif. 94104 I (415)392-6794 IRCOURT BRACE JOVANOVICH PUBLICATIONS James Milholland, Jr. Chairman Robert Edgell President Lars Fladmark Senior Vice President Richard Moeller Treasurer John G. Reynolds Vice President Tom Greney Vice President Ezra Pincus Vice President Bruce B. Howat Vice President James Ghema Vice President Production Bustoess Screen THE VISUAL COMMUNICATIONS MAGAZINE JULY AUGUST 1972 • VOLUME 33 • NUMBER 4 features Training and Selling with One AV Format by Augustine Mosso 24 Buyer's Guide to AV Presentation Equipment 30 Scott Paper's TV Campaign for Viva 40 departments THE AUDIO VISUAL CALENDAR — upcoming events .. 8 NEWSREEL — current trends and activities 10 CAMERA EYE— by Ott Coelln 12 PICTURE PARADE — film reviews and previews 16 PARADOX— by Stanford Sobel 18 FOCUS ON COMMUNITRONICS — by Hubert Wilke 20 A-V MAN 22 NEW PRODUCTS REVIEW — new equipment and services 42 THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS 45 THE SCREEN EXECUTIVE — personnel notes 46 INDEX TO ADVERTISERS IN THIS ISSUE 46 ED A HARCOURT BRACE JOVANOVICH PUBLICATION BUSINESS SCREEN is published bi-monthly by Harcourt Brace Jovanovich Publications. Corporate offices: 757 Third Avenue, New York, New York 10017. Advertising and Editorial offices: 757 Third Avenue. New York. New York 10017. Accounting, Ad Production and Circula- tion offices: 1 East First Street. Duluth, Minnesota 55802. Subscription rates: one year, $6; two years, $10; three years, $13 in the United States and Canada. Other countries: $12 per year. Single copies: $100 in the United States and Canada; all other countries: $2.00. Controlled circulation postage paid at Duluth, Minnesota 55802. Copynghttg) 1972 by Harcourt Brace Jovanovich. Inc. POSTMASTER: Send Form 3579 to BUSINESS SCREEN, P.O. Box 6009, Duluth, Minnesota 55806. August, 1972 u, ^' ^i »V' ^ w. ...JaVvV WHAT'S A NICE CAMERA LIKE ACL DOING IN A PLACE LIKE THIS? TAKING SHARP, STEADY, SYNC ACCURATE PICTURES In jungles, on glaciers, up liill^ or downtown, the new ECLAIR ACL, 16mm. camera stands out. It slues smoothly on tripod or from vour shoulder, changes magazines in less than 5 seconds and mounts any lens. Powered by a pocket-size battery that recharges in 30 minutes, \' a) it can dri\-e 2,400 teet ot tilm betore recharging. I It's quiet, weighs under 9 lbs. and can take a beating Alst), the price helps. ECLAIR ."^incc I90^S, The ProtcsMoniils cHuilX' hi lmiikt,!-- I OR I HI ai:l brochure WRirt or call K 1 AIR CORPORATION ;1S CENTRAL A\E VALLtYSTRtAM NY 1 1 iNi'' PHllNE lilMSM.*.K4 ,i^:MELROSEAVE LOS ANCiElES CALIF *V4(< PHONE |2H|«11.7I82 lly/ August, 1972 Movies to ■ You can leave the lights on and let your audience take notes, when you show films with the Bauer P6 Automatic 300. Because this superb portable 16mm sound projector features a metal-arc lamp, which is up to four times as bright as conven- tional projector lamps. Or you can use the Automatic 300 in the dark, to fill even large, distant screens with light of daylight quality. The kind of light you need for a brilliant image. No wonder this projector is recommended for auditoriums, theatres and large conference rooms. It's available in optical and optical /magnetic playback models. Other features: auto thread- ing: provision to connect optional change-over unit (also recom- mended for remote control of projector): and Fail Safe switch that stops projector if film breaks. Other Bauer professional 16mm projectors: Bauer P6 Studio 16 mm double band projector. A film maker's combined film-and-sound studio. Bauer P6 Synchron-ideal projector for film screening. Manual threading. Optical/ magnetic playback and magnetic recording. Bauer P6 Automatic M152 —Self-threading AV projector. Optical/magnetic playback and magnetic recording. For more information, please write us. IRlolS BAUER AlC PHOTO. INC. CARLL iLACL fJ . ll^W ■ •4*[M •'HGSW**fHW(Q(»nMtlf ITO the audiovisu^ | calendar JULY National Audio-Visual Association N tlonal Annual Convention, July 15-1 Municipal Auditorium, Kansas City, M Info: NAVA, 3150 Spring St., Falrh Va, 22030. Motion Picture laboratories Inc. • Nashville Section, SMPTE, Semln. July 22, Memphis State Univers Center, Memphis, Tenn. Info: MPL, 7, South Main, Box 2627, Memphis, Ter 38102. AUGUST American Management Associatior Education & Training Conference, Au 1-3, New York Hilton, New York, N. Info: Clapp & Poliak, 245 Park Ai New York, NY. 10017. 42nd Annual Meeting of the Biologic Photographic Association, Aug. 13- Arlington Park Towers, Arlingt^ Heights, III. Info: David Jefferies, FBP American College of Surgeons, 55 Erie St., Chicago, III. 60611. SEPTEMBER Photokina-World Fair of Photograji. Sep. 230ct. 1, Cologne, Germany, jn^ Cologne International Trade Fairs, Box 2107-60, Cologne, Germany. OCTOBER Industrial Audiovisual Association f| Meeting. October 9-12. Robert Me Hotel, Orlando, Fla. Info: Calvin Gould, Martin Marietta Corp., MP 33 P.O. Box 5873, Orlando, Fla. 32805. Society of Motion Picture and Telei sion Engineers Technical Conferen and Equipment Exhibit, October 22 2 Century Plaza Hotel, Los Angeles. Intl SMPTE, 9 E. 41st St.. New York N) 10017. International Film & TV Festival of N^ York, Oct. 24-27, Amencana Ho N. Y. Info: Herbert Rosen, Chairnn 251 W. 57th St., N. Y. 10019. NOVEMBER International Industrial Film FestiM sponsored by the Council of Europ Industrial Federations. Nov. 20-24, Congress Center, Amsterdam, Netti lands. Info: Industrial Film Festivj Secretariat, Van Eeghenstraat 86, sterdam, Netherlands. JANUARY National Audiovisual AssociAtltG<^T(l»tO TRADEMARKS Of 1- n9J %^^ { \ newsreel REPORTS ON CURRENT EVENTS AND TRENDS CINE Awards 125 CINE Golden Eagles ll> (. IM- iiolikii I aglc lilms have been selected at the ^pring screenings of CINK (Council on International Nontheatrical Fvenis) to represent the Uniteil States in international film fes- tivals for the coming year. Dr. William G. Carr, president of the council, said that over 470 films were entered in the CINE spring com- petition and that he anticipates at least a similar number, or more, to be entered in the fall competition which closes August I .">. CINE Ciolden EagL- films are en- tered in approximately 100 film festi- vals around the world. CINE devel- ops working relationships with those festivals which offer interesting op- portunities for United States produc- tions. On bjhalf of their makers. CINE enters and ships prints to these festi- vals. Selecting Golden Eagle films for over- seas film festivals: John Flory, Presi- dent of Spacefilms; J. Edward Oglesby, Virginia State Department of Education; James G. Damon, Jr., IBM World Trade Corp.; and Dr William G. Carr, Presi- dent of the World Confederation of Organizations of the Teaching Profes- sion. Business and industry films (44) wjre the next to largest group of en- trants in the spring screenings, but only II (25'r ) were awarded Ciolden Eagles, By contrast, out of 15 films in the D.-ntistry category, 14 (93%) were awarded dolden Eagles; as well as 14 out of 41 government films (34^:'f ): and K out of 14 sports films (ST'Tf ). It appears that business and industry juries, as well as those for education — 12 Ciolden Eagles out of 60 entries (20';) — We're considerably tougher than some of the others, or else, for example, this year's crop of dentistry films was of an almost unparalleled excellence. Chrysler/Plymouth-Dodge Dealers Switch to Super 8 C luAsier C orpor.iliiin will convert its dealer product information and sales and service training films to super 8mni motion pictures with the intro- duction of the 1^)73 new cars, accord- ing to Robert B. .VlcCurry, Jr., Vice President for U.S. Automotive Sales and Service. By utilizing Demo-Scrccn, an exclu- sive, new self-contained motion pic- ture screen and cartridge-fed super 8mm projector system de\eloped by Ross Roy, Inc., the auto maker hopes to communicate information, fast and with great graphic impact. Chrysler will start supplying its Chrysler/ Plymouth and Dodge deal- ers with the system and the initial sales, service and product information films in September. During the 1973 model \ear, the company will supply each of its participating dealers with six car line films, which introduce the 1973 models to the viewers; five com- parison films pitting Chrysler/Ply- mouth and Dodge products against their competitors; six sales training lilms; and twelve service training films. Ross Roy, Inc.. is the agency and will produce the films. "Safety Film Of the Year" The National Committee on Films for Safety has named Getting Oil on the Riiiht Foot a 26-minute instructional film, the "Safety Film of the Year" for 1972. The Committee also named eight additional Bron/e Plaque and 10 Award of Merit winners. The Bronze awards will be presented at the Na- tional Safety Congress this October. The awards, made annually since 1942, are designed to recognize out- standing new business films on sub- jects covering on-the-roail, in-the- home, on the job and public area safety. Clcttini; Off on the Rit;ht loot, spon- sored by the Union Pacific Railroad Company, and produced by Pacific Colorfilm, Inc., focusses on teaching correct, safe procedures in railroad switchyard operations. It was entered in the Occupational category of the competition. Other categories are: General, Traffic and Transportation, Recreation and Sports, Home. Tele- vision Subjects, TV Spots .ind Shorts Bron/e Plaques .iw.irded lo seven other (ihus and one TV spot were: Hot Stuff, an animated film, iJ the history of fire. It was sponsored] the Dominion Fire Commissi»>ner, p.iriment of Public Works, Canal and produced by the National Fij Board of Canada. Winter Walking;, produced for U.S. Postal Service by ,MPO ProdJ lions. Inc. demonstrates techniques! avoid mishaps and injuries while w« ing. Defensive Driving I, sponsored Motorola Systems, Inc., and produ by Woroner Films, tells how a polil man's lack of self-discipline can suit in a tragic accident. It also coy many other areas of safe practices! policemen. Help Is. sponsored by the Enil gency Health Service. Deparimentl National Health and Welfare. ( and produced by Chetwynil I i, emphasizes life-saving first aid pi cedures in road accidents. Otto the Auto, sponsored by AAA Foundation for Traffic SafJ and produced by Design Center, is a cartoon-style film aimed at tea ing children why drivers may not them, and the hazards of piayil around cars. The film also explains I use of pedestrian-operated buttons | traffic control lights. The Trouble with Ice. produced! the National Council, Boy Scouts! America, shows the various res techniques to use when a person fallen through ice. In a I- ire — Second Count, produ by Film Communicators, dr.inial the importance of planning home escape routes. Sure. .Mac, Sure, a .series ol fj 60-second TV spots sponsored by I AAA Foundation for Traffic Sa and produced by Starbecker, lnc.,| the subject of drinking anil dri\in CINE Elects Officers for 1972-73 Dr. Willi.im Ci. ( ,irr has been reelc to an unprecedented third term" President of CINI: (Council on Inl nation; the Fill tors Ml Dr. Carr is also President of Wo/ Confederation of Organization Teaching Profession and, pric: retirement, he was Executive i.ir\ t)f the Nation.il IMucition ciation from 1454 to I'»h4. continiieil on pat nil >.i. V .III IMS (leen leeici^^^H unprecedented third term^l^^ lent of cine: (Council on Inl ^^ lal Nontheatrical Events. I '<>-'. I| ^| illeenth Annu.il Hi\ird ol '^'n P^ fleeting in W.ishingion, D t". ' I Carr is also President of Wo/ 1^ 10 BUSINESS SCR ■an, '<"";:;':;:.«< "";:;:'■; t^*- f- m Simple Smooth Silent The J-4 "Joy Stick" Zoom Control You'll find no jerks, bumps, or noise in the J-4 "Joy Stick"! The most critical professionals in Hollywood have tested, and accepted it as the standard in zoom controls. High reliability combined with easy, uncom- plicated operation sets it apart and ahead of anything available. Smooth.-* A true servo feedback system, provides constant speed through full zoom over a wide speed range (11/2 sec-4'/2 min). i ■? Complete control under your thumb . . . You s Lmd your thumb does the rest! The fully ■-.elf-contained, compact control box, has a built-in rechargeable battery. r\'ou get what you want, when you want it, :he way you want it — simply, smoothly, silently! Brackets and gears are available to fit all zoom lenses md all I6wM and 35 nun cameras. ^-^■'■^S^^^ Hd Di Giulio Says: Zoom controls have always been a pain-in-the-neck! It's almost impossible to design one that satisfies everybody. We know — we've gone through four complete redesigns over the past three years in perfecting the Model J-4. Its success is attested to in its use by Hollywood's professional cinematographers to the virtual exclusion of all other types. But the real surprise is that a zoom control as sophisticated as the J-4 "Joy Stick" has been accepted by 16mm cameramen as well! Technology in the service of creativity. CINEMA PRODUCTS 2044 Comer Avenue, Los Angeles Calif. 90025 TELEX: 69-1. V^9 TELEPHONE: (21.^) 478-0711 Jy August. 1972 11 the camera eye BY OTT COELLN lAVA Meeting Report \1 WAliI RS ol cuiporalc audiovis- ual programs of leading American companies assembled May 8-11 under the verdant canopy of Tan-Tar-A be- side the Lake of the Ozarks in Mis- souri for the 2(ith annual spring meet- ing of their Industrial Audio-Visual Association. They elected Harold N Read, Director. Audio Visual Activ- ities, IJbert> Mutual Insurance Com- panies as the organization's president for the year ahead. Hal Read suc- ceeds outgoing president Gerard K. Hall, Director, Audio-Visual Services, National Cash Register Co. in that post. Ceremonies and pleasantries of Spring in the Ozarks aside, lAVA pro- gram chairman Bob McCaslin (Gen- eral Supervisor, Communications Serv- ices at Caterpillar Tractor Co.) was ready with a sharpK -focused program covering the principal concerns of this hard-working group. Some 60 managers, their wives and guests helped make the three-day session one of the organization's most interesting and useful of its kind. Training got the opening day spot- light as facilities expert Hubert Wilke, Hubert Wilke, Inc., presented "Soft- ware . . . Stairway to the Executive Suite" with stress on how a-v men use the tools at their command. Bob Richards, Supervisor of Caterpillar's Sales Training Division, then discussed the common problems (and the pos- sible answers) of both media special- ists and the trainer. "Too much pressure opplittl hy management to gel things done hut too few skilled people to do the job. "The cost of doing the job right v.s. a limited budget to get it done . . . ''Accountability for training results hut not the authority to attain those results . . . etc." John Bakke, Caterpillar training ma terials executive, moved the program into worldwide service training needs as he discussed that company's basic work in "F-undaniental |-nglish" neeiled to get service training understood in key overseas market areas. The com- pany has developed its own vocabu- lary to simplify words which must be understood service data. Paul H Chaddotk. Manager, F.d- 12 ucation Systems. Addressograph-Mul- tigraph Corporation, rounded out this productive session on Training and Training Media with "Training the Trainer" as his theme. The afternoon program on opening day wound up with a revealing talk on "Direct Charge-Back for Audio-Visual Serv- ices" taken from the experience of Ron Christopher, head of A-V at Smith. Kline & French. How do you measure the innumer- able contributions made over 43 years of experience in audiovisuals for America's largest corporation: Amer- ican Telephone k Telegraph Co? That company's retiring head of Film & CCTV, ' Willis H. Pratt. Jr. gave lAVA's second day program a depth of both emotion and practical guid- ance seldom heard as told of some of the "basics" which have guided him since he joined the Southern New England Telephone Co. in 1929. Listen and learn ... to the wisdom of those years! "Always make your contact within operations a pleasant experience . . . and "be sensitive to the feelings of others ... He cautioned: make your media "simple and beautiful and squeaky clear" but "when in Rome, use the native tongue" and "say the thing you have to say in the way the listener finds meaningful." To audio visual managers. Bill Pratt advised: "be as offensive as possible in putting \our case to management; don't defend yourself: attack. Tell them what they want to hear. If it con- cerns costs, give them costs, soonest! They cannot follow until you lead." For all of those years in the service of audiovisuals and for his wide-rang- ing "good citizenship" on behalf of A-V in the ANA, CINF, etc.. Bill Pratt received the lAVA "Ouisianding Member" Plaque to a standing ova- lion at Tan-Tar-A. Recognition that American business is dependent on world trade again came into focus as Don Benjamin, Audio Visual Manager at Merck. Sharp \ Dohme described his ex- periences in "Autlio-N'isual Produc- lK)n Overseas" where he eoordin.ited and helped produce an aulhorititive film on Hyper-Tension involving medi- cal authorities on that subject in sev- ^J en countries. He credited HolloiK skillful Carillon Films NV and the crews with the success of his 22-d m''sion abroad. That trek included a visit to t Soviet Union where Benjamin warmly received. On a visit to a festival at Kiev he noted that U.S. films: Western Electric pany's Micro and IBM's Micro-St unds were enthusiastically applaud by Soviet viewers. Russian audienci he noted, react emotionally and y< know immediately what they like . and don't like. Dr. Ron Brown, partner in t management consulting firm of Farit Brown, Inc.. Minneapolis, talked < "Trust: Key to Communications" wi verve and inspiration as the speak at lAVA's annual dinner. New officers-elect, in addition Hal Read, include: John Tiernc Standard Oil Co. N.J., first \ice-pre dent: Fred Barker. Del Monte C< poration, secretary and Bob McCasli Caterpillar, as vice-president, Illino Directors of lAVA for 1972-73 ar Allan Murdock. Central Regie William Dikeman. Eastern Regie Wayne Peterson. Northern Regi F-.ugart Yerian, Southern Region: Edward Carroll, Western Region. Nine new members, with w* ranging responsibilities in a v mana] ment. joined IA\'A at Tan-Tar .■\rthur C. Jack, Jr., Supervisor, Broa' cast Media at Alcoa: (ierald J Kru A-V Manager, Gerber Prlxluet^ Ci William B. Nelson. Asst. Dirccti Sales Promotion. Provident Life & i* cidcnt Insurance Co.; Richard F, < Meara, Information Manager-CCT AT&T; Daniel Pangrace, A V S| cialist, Cilidden-Durkee Division, SQ John Pennington. Manager, Grafl Comnuinications. Geneseo; S. Richi Peters, Supervisor, .Audio-Visual Stt ices, Armco Steel Corporation: K Marvin W. Winchester, Director, A Services. State Farm Insurance Ca The Fall Meeting is scheduled f late October at Orlando, Florida Cal (iould as program chairman; I 1973 Spring Meeting will be held Houston, Texas. Gerrv H. Johns heads program arrangements there. continued on page BUSINESS SCREl _ ■9V ^ .<>^S

v C"*^ ^ '-^^<^ ■^ jO ,(2, O ^ ..^^ 0^^-^°;°^ .a'^ ^^o^ 4^M~° n?r <;° , . .vP" .<^" .d^V:-^!.<^ -^ /i^^.€f^ V>1-^ ^/ 4* N"ci3 ^^ //August, 1972 13 camera eye commuat Training Films for the '70's Whai kinds of truininL! films are going to be needed lo prepare millions of our yoiint; Americans for lechnical careers? Clues are coming from the National Society of Professional En- gineers and from the U.S. Office of Education. The USOE predicts, for example, that by 1975 more than one million new and interesting lechnical jobs promising good salaries will open up. Obviously the list begins with our need for computer and other electronic technicians, mechanical technicians and draftsmen. But there are oppor- tunities ahead for films unit jobs in these areas: Appliance service technicians; auto- motive technicians; chemical techni- cians: electromechanical technicians; fire protection technicians; health serv- ice technicians; instrumentation tech- nicians; library technicians; metallurgi- cal and radiological technicians and technologists; sanitation and environ- mental technicians; and wildlife, con- servation workers. The training film prospect can be analysed by knowing what these or- ganizations are doing and thinking: get data from the National Association this case is closed .07 'Aienr because has closed your sale with the case. An Open Question WHAT does the 07 "Agent" hold inside for me? WHAT can happen for me when I open this 07 "Agent" case? I lie »^llaMcri^CWe chdllenge you to open this case. (Just turn to Exdmine its contents. See with what economy of advance design page OD Fairchild has perfected each part of this instrument. Appraise the unique fea- tures that combine to make the 07 "Agent" the most portable, easy to opterate. versatile and effective communicator in the electronic field today. If you should not care to accept this challenge by turning to page 36 this message (unfortunately for you) will self-desiructi 14 of Trade & Technical Schools, 1 IKth St.. N.W.. Washington. D 2(X)09: the Engineering Council Professional Development CiuidanP 345 E. 47ih St.. New York. Nj 10017; the U.S. Office of Educati and the new Occupational OutI Handbook, published by the U Dept. of Labor, both out of Washii ton. D.C. Help the Film Buyer Beware OiJi III Si. 1 iiiiis l.isi month, S30.0()0 Human Development G poration film contract nearly went a relatively inexperienced new fi company headed b\ the Mayor's Although the company was the ik lowest bidder for the 20-minute si jcct. it had the contract until the Department of Labor killed the et entirely after adverse publicity. Among the bidders were lon| tablished regional producers. Wi they armed with the kind of nuiiot bid standards we've long impio commercial film makers to ado| Key answers like: depth of experiei fortified by submission of recent fill evidence of financial stability; of per\ anent staff and facilities, etc. shoi be printed and adopted by product able to meet such qualifications. Otherwise, other St. Louis situati- keep coming along: professionals si fcr. the customer loses, and the i\ diuin is diminished. Let's hear from studios who armed with such data and from associations responsible for prepa the kind of document acceptable business, government and other fi| buyers. It should be published in t pages at least once a year and printed in quantity. continued on page . Laboralory Service 35mm*16mm superSmm V'^ ' a. I. '^u'w 'Qxa . .. ^ SLIDE&PILMSTRIP LAB DIVISION 416 West 45 St Ne«s VorK 10036 PHO\E: I2I2I 245-8900 i\HsiitNtii.>»w \iinih WRITE, WIRE. PHONE FOR PRICE LIST BUSINESS SCREE ow HERE'S A PROFESSIONAL '^W7iT^|:^Hi:U»y^ RICE OF A BOLEX. ^m^ ^/ . ^':^m tm Ijause It IS a Bolex. new Bolex EBM Electric 16. With all solid, dependable features you asso- le with Bolex. Plus built-in motor, and siargeable 12-volt battery contained in ■jmost comfortable grip you ever field in I r hand. A compact, easy-to-handle, < ougfily professional 16mm camera. At ■ice ttiat sfiould put an end to rentals i^ver. SI 200 and it's yours to own. t motor is electronically controlled for 4urale, steady running at speeds of 10 3|0 frames per second, and 24 and 25 Hfor syncfi sound. An easily altacfiable 4' film magazine is also available. fi EBM has flickerless ground glass re- a viewing and focusing with 14X magni- ;iOn. Plus a handv hphinrl thp Ipnt; fillpr slot arrangement. And the camera incor- porates the famous Bolex registration claw that assures rock-steady images. Equipped with the Vario-Switar 16-100mm zoom lens with electric-eye through-the- lens light metering and power zoom, the EB(^ becomes the most automated pro- fessional camera. (NASA chose Switar lenses for use in the Apollo flights.) A dozen other top quality fixed focus and zoom lenses are available, all incorporat- ing the bayonet type lens mount for instant lens changing and locked ring security. Accessories for the EBfvl include a small, lightweight synch pulse generator that rides in a pocket. And a pocket-sized crystal control unit for wireless synch sniind filminn The Bolex EBtvl has everything a profes- sional could wish for in an electric 16. Afia price that sounds like wishful thinking, i Paiilard Incofporaied ! Other producis Hasselblad cameras and accessories Hermes lypewnlers and Jigunng machines. Paillard Incorporated. 1900 Lower Road, Linden, NJ 07036. Please send me your free 32-page catalog on the EBM and all other Bolex 16mm cameras ; and accessones- Name • Comoanv ■ Arirtrp«i<5 : r.iiv Slate 7iD I picture parade REVIEWS AND PREVIEWS OF NEW VISUALS ill 01 Whafll We Do Without Money A lin>k into what life will he like in the cashless, cheekiess society which economists predict will be with us in the next generation is provided in a new film called Impulse '90 now avail- able through the film libraries of Mod- ern Talking Picture Service. Impiilu' 'W depicts the world of to- morrow where all huving. spending and borrowing will be through a Univer- sal Credit Card. Computers will in- stantly record every transaction. There will be no paychecks and no monthly bills. Money will be only an electronic impulse. Viewers will see how the spending impulse and electronic im- pulse meet head on in the world of the Universal Credit Card. Scenes focus on some of the key problems anil warning signals in ftnuro money man- agement. Inipiihc '90 was produced for Cuna Mutual Insurance Society by Cine- \l.irk Inc. Love and Sukiyaki Make Out with Teflon //(<■ Minn I'lannir a humorous short subject about a sophisticated young bachelor and his attractive lady friends — each chosen for her particular cul- inary skill is being releas.-il to thea- tres by Du I'ont through Association- Sterling Films. The recipes featured in the film — sukiyaki, fondue and paella — are pre- pared on "Teflon" non-stick cookware to demonstrate ease of preparation. how food can be prepared and serveil right at the table, and how simple il is to clean up afterwards. Jimmy and Heidi tind love over .i leflon fondue pot Along with the dim, cooperating theatre managers will oiler a free cook- booklet featuring the recipes shown in the film. All the theatre patron needs to do IS write to Du I'ont tor the Iree cookbooklet. Theatres will be sup- plied with a counter card with del.iiK of the i>ffer. "In a sense, we're reviving the thea- tre give-away." J. David I.ee, Teflon Division Marketing Manager said at a recent New York premiere. "Years ago theatres gave away sets of dishes. We're offering cookbooklets." I he Afcnn I'ltinncr was produced for Du Pont by Peckhani Productions. John Clancy, master chef and cooking teacher, supervised preparation of the foods in his kitchen at Shoreham. New York, where the film was shot. Working Women Looking for More Meaningful Roles 51' i IS a new film about working women. It's not a discussion of wheth- er women should work. Women do work. The film's purpose is to illus- trate that if and when they work, such women should be given equitable treat- ment. Is Sally just a secretary? Or should man- agement think of a more meaningful role for her? The film attempts ti> create a posi- ii\c climate for women in business. It seeks to stimulate managers to pro- vide opportunities for those women who desire more productive and mean- ingful corporate roles. I qualitv per se is not the issue. 5I'"< shows that women are different — phys- lologicalK, psvchologicalK and socii'- logically, but they are also different liom one another. And, as such, shoulil be treated as individuals each with a chance to prove herself. 51 '/c asks that management first understand the changing role of wom- en in the company; second, that it evaluate its iiwii attiluiles about work- ing women. Managers are shown that they have the power to help or im- peile progress; they arc shown what they can do (o correct existing inc ties, to insure that all corrH)rate sonnel are used to their fullest tial. 51 ''^ comes with a Discussion ( line. It is produced and distributci Robert Drucker & Company, 10 Riverside Drive. North Hollvwood, 'J 1 602 Let's Pass as Friends High school students are very cerned these days about being I prepared for the task of driving Let's Pass as l-'riends, a new 14' 2-1 ute color film, the students discuss a veteran driver-educator the ur need for beginning drivers to get hind-the-wheel experiences in ham emergencies. A good place to get experience is on a driving range w can be any large paved area. Lib Mutual Insurance Company spor this excellent public service filnr was produced by DFI Commui lions. Inc., and is available for vision use by Modern TV. I The Challenge of Santa Barbara Humble Oil A: Refining Company t,iken the challenge of offshoi production right to the people. Its fihn on the subject was made in S H.irh.ira, ( alilornia. scene of a h publici/ed oil spill, and the ind severest critics were offered ,1 i to speak. The townspeople Ihemv express the pros and cons in a scri on-screen interviews. The film graphically illustrates the serioti! of spills. And it explains — with help of animation — the technoloj drilling and production and the lective systems and procedures. A special premiere of the film held in Santa Barbara, too. Evi who was in the film or had even asked to appear in it was invit^ the showing ;it the Biltmore Hotel cross-section of the cili/enr\ was plete. The film w,is miroduced by Dudle\, m.in.iger of public ul. for Humble, and after the showi and others answered questions the audience. Observers indicated that it w.is oils that the predominant rcielii the audience was that the film V f;iir presentation. This judgmcj cnntiiiiiitl on poi Syn( Ct). •:an ■■^ai :o. 16 BUSINESS SC« Vudiscan lets your salesman oncentrate on the customer, I not the projector never has to fuss with films, slides, tapes or rds. Because everything is sealed inside the iscan Synchro-Lock cartridge. I your salesman has to do is plug in the cord, turn 16 power, snap in the cartridge and press the switch. len he can concentrate on the customer, because :artridge automatically programs a full-color ;trip with synchronized sound. It automatically s the projector when the program is led, too. something comes up during the presentation, your man just pushes the hold switch and the program stops. Then he pushes it again to continue where it left off, still synchronized. Your customer always sees and hears exactly what you want him to. So he gets all the important details to help your salesman close the sale. Audiscan projectors are rugged and reliable. They're built to keep right on operating through years of travel abuse. Fill in and mail the coupon for full details on Audiscan. And help your customers concentrate on the dotted line. ! versatile Audiscan Jtors to choose from, ig at S225. Plus a ie of accessories. Mail to : Mr. Jack Wilkins, Marketing Director Audiscan, Inc., Dept. B-5 P.O. Box 1456, Bellevue, Washington 98009 Phone (206) 454-0694 COiVlPANY STATE ZIP llic I Iai)i)\Maliiiiii U August, 1972 17 paradox BY STANFORD SOBEL P.\K.\I)U\: must medical films need surgcrj'. If it weren't for medical films. I probafily wouldn't he a free iance writ- er in New York today. When I was trying to make the transition from De- troit to New York, I spent six months pounding the pavements from one pro- ducer to another, showing my scripts, screening my films, and projecting my personalits in a terribly depressing and apparently hopeless quest for script as- signments, l-inally, just as I was reach- ing the end of both my money and my courage, I received a call from Warren Sturgis, offering me a modest but chal- lenging medical film assignment. That assignment was followed by others, and ever since that time not a year has passed without at least one medi- cal script assignment, and sometimes as many as half a dozen each year. In fact, Warren still assigns me an occa- sional script after sU these years. There is such a shortage of compe- tent and qualified medical script film writers th.it I turn away more assign- ments ih.in I accept. I intentionally limit the number of medical films I do each \ear, in order to retain a bet- ter balance of films on many different subjects. I have started this column with this little heart-rendering story so you will understand that I am trying very hard not to bile the hanil that feeds me when I write the unkind things I must write about medical films in this issue of "Paradox". Cienerally speaking, of all the cate- gories of sponsored films that com- prise the industry, medical films are the worst motion pictures produced. I refer to the generic grouping of films, and obviously not to individual pic- tures, some of which are among the very best in the industry. These are not just my personal opinions. These are facts known and recognized by all filmmakers, judges at film festivals, producers, technicians, sponsors, and just about everyone else in the film in- ilustry except the people who sponsor medical films, to whom these facts are never acknowledged. Now, since these are also my per- sonal convictions or they would ob- viously not appear in this column, I'd like to say exactly what I think is wrong with most medical films, and then give three reasons why they are often so bad. In the first place, they're usually too long. They need the surgery of the ruthless film editor. One reason medical films are too long is that the\ have not made the normal transition from amateur films to professional films, from home movies to mature movies, from ego-gratifying vanity films to true audio-visual learning ex- periences. How ironic it is that the films made lor the most stringenll\ priilessional occupation should generally look so amateurish in concept, so inadequate in production, and so lacking in cre- ativity. The vast majority of i^ood medical films are those that are constructed around a single surgical procedure. There are hundreds of these made each year, and they are fine for what they do . . . explain a surgical procedure and demonstrate it. Obviously, this is the ideal use for audio-visual tech- nique. Only a limited number of medi- cal personnel can actually observe a procedure when it is being done in real time. But through a surgical pro- cedure film, any number of practi- tioners can observe it . . . closer and more clearly than anyone not actually assisting at the table. That's another play on words when I say that most meilical films need surgery. Hui there are far too main other meilical films thai degenerate into dull lecture filris in which the "st.ir" ph\- sici.in delivers his f.ivorile lecture of the year, which he has been giving to his second year medical students the Suinloril Sohrl, wliii wrilts llif "f'iiraili>x" c iiumhcr <;/ llii- AmrrUan McilUttl If'riVcr.v appearance of this column. tirst day of each semester for the twenty years. I've seen an awlu of personal self-aggrandizement cally justified in the name of pr sionalism. I think the first important re which underlies most of the tl wrong with medical films is the structure of medicine in the cou This is a pyramidal monolithic s ture with the specialist at the top, followed by the general practitio the house staff, the medical stud the nurses, paraprofessionals. and ally at the bottom of the heap the men and patients. Medical films to conform to this structure, w means that they are the most i esting to the smallest number of pie and the least interesting to largest group. I think the second reason th so bad is that they are considere physicians to be an extension of medical journals. Needless to medical films march to a diff( drummer. Although they deal witlBfift same topics, medical films are a n um as different from medical joui as the daily newspaper is difft from the Kncyclopedia Brit tan even though those two publica' may also deal with many of the ! topics. TTicre are several bright visi the horizon however. During th five years, the medical film fiel been slowly, ever so slowly, exhi new techniques, new sophisticatioj sort of new impatience with the old forms. Within the last three I have been asked several times wl er we couldn't try something "a different" at the planning sessior] medical films. Although the su] tions are always eventuallv tu down when we actually start to i vale slightly, it is encouraging th least people in the field are begi to probe the various possibilitie' freshness and of change. And the third reason I woul is simply had writing. I'm a m of a professional medical v\ riien] sociation. and recently there wa article in our parochi.il little joij which purported to give our me .idditional techniques for writing ly. It was so obtuse that I had to it three times before I finallv fi oluinn in each i.\suc of this ;/io,e".""i<",l Association, or at least he was /•( /unl 18 BUSINESS SCRl IV, r II I the writer was really making a plea ■' simplicity in writing style. Like lit medical films, it too needed sur- i'erhaps because of all these con- ital defects, when a producer man- j to triumph over them, the re- is usually a superb production. had the good fortune to have vked on some of them, and V\x Irmously admired the work of other ifessionals in the field. When given icrealive freedom to do so, George fiey has produced some remarkable llical films. I saw a great picture on Ks that Ben Magnes produced re- ily. And every year, .Sid Milstein :sistently turns out one superior i|lical film after another, 'ince you've been faithful enough ilers to come with me this far, you t receive your reward. I will reveal iT'Ou the secret of how to sponsor lJ medical films for professional .fences. Like many formulas for ■^tness. it is essentially simple, live the producer the assignment. 1 then Icl him alone lo do the job ti.' Don't bind him with your own ictions, and don't superimpose own conceptions to curb his cre- this respect at least, medical films o different from other films after /^ Windsor UTS IT ALL TOGETHER Windsor '^u^ FIRST AVENUE New York, NY. 10016 (212) 725-8080 ^ LA BELLE ^KihB audience-rated audio/visual equipment . . . the right answer to your communication problems! Sound-filtnstrips offer greater retention than movies and cost much less to produce. Program revision — improving — updating and replacement are economically practical. What is your communication problem? Is It a sales story, assembly Instruction, employee indoctrination, employee training, worker guidance, public Image, public Information, or the new dimension in education? Look to a good, practical soundfllmstrip to do the job most effectively at lowest cost. However, just having pictures and sound Is not enough . . . there must be a dramatic, convincing presentation ... and that presentation needs proper "audience-rated" dependable equipment. LaBelle offers a reputable line of reliable, rugged audio/visual equipment. ^ r • 35MM FILMSTRIP with interchangeable programs. ^^ U BELLE COURIER" I Completely portable — rechargeable battery — instant play and replay. LA BELLE SENTINEL 35 TV-like, self-contained for small groups or carrels. • SIGHT/SOUND SYNC Adds sound and acti- vates visuals for remote control fllmstrip or slide projectors. m LA BELLE PLA-MATIC 83 Compact — Ideal for built-in applications. Continuous loop tape sound with inaudible ac- tivating signals. • 16MM FILMSTRIP Featuring 3-WAY COMMPAK Cartridge: interchangeable in "16" Series. "^ LA BELLE COMMPAK 3-WAY* Sound-Filmstrip CARTRIDGE Continuous loop visuals and audio tape in a perma- nently synchronized SINGLE cartridge. No threading, no setup, no rewind, no turnover . . . slip in the cartridge — ready to show — ready for replay. New programs can be delivered In COMMPAK cartridges. Existing fllmstrip or slide/sound pro- grams can be adapted. Cartridges easily carried, easily shipped. Label, catalog, and store like books. *1 LA BELLE COURIER 16 Portable, self-con- tained for personal- ized communication. *2 LA BELLE SENTINEL 16 Self-contained, TV-like for small groups, car- rels, displays. UIH . .^^-S. *3 LA BELLE TUTOR 16 Large screen projected image. Clear visuals, con- vincing sound. Compact — easy to carry. INDIVIDUAL BROCHURES AVAILABLE Contact V. fvl. Ivie, Manager, Audio/Visual Sales, LaBelle Industries, Inc., 502 S. Worthlngton St., Oconomowoc, Wi. 53066. phone: 414/567-5527 4; August, 1972 19 focus on communitronics BY HUBERT Wll KE >^ ToJay, the planning of a/v com- nuinications facilities for new corporate headquarter buildings requires far more than jusi equipment considerations. In addition to the ba- sics of space planning, rear versus front projection, good viewing, etc. one must be concerned with built-in provisions that will accommodate not only the usual intercom, paging, pub- lic address, background music and se- curity surveillance systems but also the more complex electronic distribu- tion of computeri/eil inlorniatit)n via cathode ray tube (CRT) tlisplavs, fac- simile, picture phones, information re- trieval and all forms of television in- cluding the rapidly growing field of cablcvision. In the new Sears Tower in Chicago we have designed a quarter mile high shaft throughout the lO'J floors of what will be the world's tall- est building. The Sears shaft will be able to accommodate more than I ()()() coaxial signal and general comunica- tion cables. While a number of these systems may not be installed initially, their use in the future will be pre- cluded if provisions are not made in the base building design for shafts, for horizontal distribution and for the dis- tribution of signals that are to be sent throughout a buililing or to remote buildings. This month we call upon our senior associate in charge of Tele- communications— Robert Nissen — who reviews the various approaches specifically being taken for electronic distribution in large, high-rise build- ings. The basic consiilerations he cov- ers, however, apply to buildings of all sizes and shapes. Providing for Electronic Signal Distribution by Robert J. Nissen Fundamental to an elticient and ex- pandable communications network is an adequate vertical communication shaft running the full height of the building. Communications closets on each floor provide, first of all, space for terminal equipment as required by the various systems, and secondly, the means by which the vertical cable runs enter the horizontal distribution net- work. For efficiency of space utilization, all electronic systems should use this communications shaft for vertical ca- ble distribution. If proper attention is paid to electrical isolation between the different services, and to adequate space allocatit)n in the closets for ter- minal equipment, there should be few objections to a "shared-facility" ap- proach. While telephone companies ha\e been reluctant in the past to ac- cept shared facilities, it would appear that this reserve is changing. These companies' prime concern — security of equipment and cables — often can be handled by using locked terminal equipment in the closets. The size of the vertical communica- tions shaft is determined by several lactors: Is the building occupied by one, a few, or many tenants? What is the present and projecieil use of com- puter and C RT facilities? Will the tele- phone company use shared facilities? What is the ratio of private to non- private closed-circuit television use? Typical shaft sizes for large buildings .ire shown in Figure 7 (these particu- l.ir shafts do not include telephone company cables). The optimum location lor the com- munications shaft is in the center of the core, but sufficiently separated from electrical power distribution, careful consideration must be given to the means of access to the horizon- tal distribution system from the clos- ets. The shaft shoiilil run straight up through the building. Horizontal off- sets or jogs become particularly blesome as the number of cabli creases. The number of cables communications shaft can. foiL stance, may exceed one thousand large building. Basic design for electronic distribi in large building. Distribution cent preferably in center of building feeds, through center shaft and dl for horizontal distribution on each f Adequate cable-supporting de\ must be provided in the verticil si Requirements for this support .irc more stringent for communicaIion> bles than for power c.ibles. The p lem is a serious one for two rcas First, communication cables are < cate, physically. For example, the ner insul.ition of coaxial cables ; cold-flow when the c.ibles are tig strapped, or put under contini longituilinal stress. Ihis cold flow modify the electrical characteristic Hiihrri Wilkr i.\ prrsiilrnl itj Hiihrri It /71c. Iiii., an inlcnuiliniiat orfniniziin. (iiilizing in lomntiiniralions lacililiis iltwiyn anil I'roKraniniinn ii>nsullalii>n. 20 BUSINESS l( L'.ililc. makint: it unfit for use. For , re;ison, special cahlc-supporting ices shinilil he inslallei.1 on at least ry floor lescl. Secondly, the \arious types of sig- ht systems carried in the common j' f I must he physically isolated and jctricall) shielded from each other |i maintain signal integrity between Items. Otherwise, signal contamina- tn or cross-talk may occur. Results: ;nputers may mis-register; privacy n\ he violated with audit) systems; >l television signals may interfere l«h one another. "onduits or raceways in the \ertical Iff can provide protection from sig- I contamination, but they do not Sivide adequate vertical cable siip- t. Continuous steel cable ladders, > the other hand, pro\ide not only a fid degree of electrical isolation be- [^•en the \arious cable groups, but Ii> afford excellent physical support k the cables. Pquirements for horizontal :.tribution: Electrical isolation, id easy access D.-re are two possible locations for rizonlal distribution: in underfioor I'rt or above the hung ceiling. Bc- isc of the sensitivity of the electronic hals. it is not advisable to run the king for these signals in the same lies of imderfloor-duct cells that jry power and telephone wiring. If aarate cells are provided for elcc- [hic distribution, enough runs must • provided to allow sufficient flexi- i|ty in location of outlet bo.xcs in a tm. It is quite common to have four jfive different types of signals tcr- liating in one location in a room. a consequence, the use of undcr- )r duct tends to restrict location of lids. lori/ontal distribution of electronic lials via space above hung ceilings mits virtually unrestricted flcxibil- in location of outlet connection cs. Further, this method permits |ial integrity, either by physical sep- ition of the various cable groups t are rim openly, or better, by sep- tc conduit or wireway systems for h of the groups. "he conduit method provides for dc- icd-in signal integrity that cannot degraded by inadequate workman- 5. And coniluit may he required n, in any case, as code airthoritics ome more concerned about the fuel Uribution of cable insulation. All ling, including low-voltage signal ruits will be required by many code sdictions to be in conduit, race- 's or duct cells. A combmation of underfioor duct for power and telephone and above- ceiling conduit for electronic systems proMiles the ultimate in flexibility and signal integrity for all systems. Distribution centers for comunications should be located centrally W'lih electronic communiealioiis, there will be one or more distribution cen- ters for originating and distributing signals to various locations within a building, or to remote buildings. In the case of television systems, this center may include television studios, video-tape and film equipment, and a switching center for the closed-circuit television s\stem. In the case of com- puter systems, the center may include the main computer facilities plus an- cillary equipment for tie-in .services. In order to keep the size of the ver- tical shaft as small as possible, the dis- tribution center should be located — all other considerations aside — on a floor that is vertically in the center of the floors having communications facilities. This way, the number of cables up and down will be more near- ly equalized. A distribution center at the top or the bottom of a building may result in there being nearly twice as many cables in the shaft as there would be if it had been located in the center of the buikling. SUMMARY Dem.iiuls for the distribution of elec- iionic signals within buildings are es- calating at a rapid rate. All indica- tions are that future communication technology will require greatly in- creased building space for cable dis- tribution. 1 he nature of electronic dis- tribution systems requires unique approaches for cable routing, support, anil isolation. Base buikling design should reflect careful consideration of electronic dis- Iribulion requirements so as not to re- strict, for the present or the future, the use of modern communication sys- tems. D lioheil J. Nixsen ix (I senior ii.isoci- iiir III Hubert H'ilkc. Inc., and a leudinu author- ily on television systems cn^ineer- infi. If you re in a bind for lab service^ Reela can bail you out. When deadlines loom large, andyou keep running into one delay after another, call Reela. Nobody offers faster service. And nobody will give you better quality work. Reela's speed and high quality come about because of three things: 1. Competent, dedicated people. 2. Jet transportation, and an outfit that knows how to exploit it. 3. Sophisticated new equipment. How many release prints do you need — 20? 100? Reela can make them. Perfect. Sharp. Color-balanced. Back in yourhands (ordrop-shipped if you want) before you know it. Why settle for less than the best? Call Reela now. REELA OFFERS: Complete editorial services* complete producer's services — animation — titling — sound • complete 8,1 6, and 35mm laboratory services, including black and white or color dailies for Florida filming • Super 8 printing and cartridging. ^^s^^ »9° y/August. 1972 21 a-v man Harold N. Read, Audiovisual Director of Liberty Mutual Insurance Company, Is Business Screen's A-V Man in this continuing series of profiles of leaders in the industrial audiovisual world. You might visualize Hartild Read's life path as two intransi- tive lines which ultimately meet and then separate. In essence, he has pursued two distinctly separate ca- reers, one civilian and one military. In one, he is Audio Visual Director of Liberty Mutual Insurance Company: in the other, he is a Brigadier General in the L'..S. National Ciuard. Although getting into the audio-vis- ual business turned out to be almost pure chance for Read, he now thinks he had been unconsciously in training for it for years. His first job as a 16- year-old bri>ught him into close daily contact with the motion picture medi- um, as an usher in a first-run the. it re- in his home town of Pawtucket, Rhode Island. He remembers learning a lot about motion pictures just looking and listening: looking primariK at the audi- ences' reactions (because the ushers weren't allowed to look at the screen while they worked) and listening to the sound track. "Of course, we were allowed to watch the films." Read says, "but only on our own time. I spent many hours watching films and studying film pro- duction techniques. It kindleil in me a real interest in films which I continued to pursue over the years as a hobby, and then finally in the military as a vocation." After starting college in the fall of 1941, Read found that his civilian ca- reer would have to be short lived. Uncle .Sam was calling. Harold was lucky, however, in that instead of giv- ing him a rifle, the Army issued pen- cils and books and shipped him off 22 to college in Oklahoma. When the Army college program (ASTP) ter- minated, they took away the lx>oks and, typically, made him a communi- cations specialist because of his back- ground in "motion pictures." Not the producer-director type, this time but the radio-telephone kind. So. be endeil up as a telephone wire chief in the lui- rope.in theatre. Then one day he was notified that he had been lapped for a commission. Although the (iermans at that time were shooting infantry sec- ond lieutenants faster than the army could make them, Harold managed to survive, and after the shooting was over he remained in Ciermany with the Counter Intelligence Corps gathering evidence to be used by the Allied pro- secution staff in the War Crime Trials at Nuremburg. Read left the Army in March, 1946, and after a short spell as credit manager for a Providence department store, he started his long career with Liberty Mutual Insurance Company, first as a claims adjuster. With a new bride to support, Hal found that he needed some extra money to fill up those newlywed gaps, so he joined the National Guard, don- ning again the uniform he had been out of for only a few months. During the next four years, things went pretty much on an even keel: claims adjusting, night school at the University of Rhode Island, raising a family, and service in the National Guard. Suddenly the bubble burst. President Truman decided North Ko- rea was not about to occupy South Korea without a fight, and Read found himself hack on active duty. The next two years of his life set the stage for his future audio-visual career. As an operations and training officer with the 43rd Infantry Divi- sion, he began to develop a deep in- terest in audio-visual media. Having dabbled in motion pictures and pho- tography since his theatre experiences, he now took up the media in earnest. During this period, he worked exten- sively with the Department of the Army developing aids for military training, and after his tour of duty, he continued to work actively in this field with National Guard units. The converging lines bisect. F'ollowing Korea, Read returned to work with I iberty Mutual. As a claims supervisor, he began to ilevelop his own audio-visual aids for training ad- justers. These were highly regarded by the Home Office in Boston, and won him an assignment to the Claims staff preparing training materials for the entire Claims Department. "The going was made a lot easier by some real helpful people." Hal Read says. "One person to whon will always be grateful is Hd Pair of the New lingland Telephone Telegraph Company. Ed, .some! got wind of the fact that Liberty starting a new AV department and | in touch with me. He practically me under his wing. I telephoned hi frequently and he was alwavs rijf there with the information and gul ance needed. Through him I joined tl Industrial Audio-Visual AssociatitI and through lAVA I gained the kno«j edge of the audio-visual business w| which I was later to build my own i partment." The converging lines bisect and i separate. For almost two years Read was | ducing audio-visual materials for Liberty Mutual and the Nati< Guard. Then, he was reasigned by^ Guard to a command slot, and been there ever since. In fact, hasn't produced a visual aid for army in nine years. His military signments have included that of lery battalion commander. Assis Corps Artillery Commander, Gr Artillery Commander, and during past three months he has been assig to the 43rd Brigade as Brigadier eral in command. In the fall of 1963, Read took sabbatical from his audio-visual dull at Liberty to attend the Army Co mand and General Staff College, gr uating in June of 1963. By fall of 1964 he was back at erty busily producing filmstrips. sli^ .md a first motion picture. In Decc her of 1965 the company decidedj establish a single audio-visual fac to service all departments, and Rd landed the job of managing this .icl| ity. 1. Read's department has 22 peo engaged in audio-visual production Liberty Mutual. .Approximately IJ orders a year covering a range of dio-visual materials are produced house, and the department h.is capability of producing video t.ipes a rather sophisticated television sia Liberty Mutual motion pictures i being shown count r\"vvide to live au, cnces and on television. Filmstrips i used extensively throughout Coiupa training programs, and by some I'f t ^.C larger accounts. Slide and i>verhc Ir.insparency production runs in t area of some 4000 to 5000 a mon Brochures, posters and audio ta[ are also produced. Aside from his dual life as a si , cessful businessman and I'.S, Genci v) Officer. Read has enjoyed an acti life in his other interests. He has be active in Boy Scout work, .ind h BUSINESS SCREf rked hard for his church. In the ,t six years he has raised close to a |f milhon dollars to build the church. |J to rebuild it after it burned to the ;)und. He has served as veslrsnian. [senior warden, as a delegate to the Ineral C"on\ention of the Kpiscopal lurch in the United States, and as a imber of the Episcopal House of iputees. He is also now in the proc- , of producing a film for the Diocese iRhode Island. Throughout Harold Read's life is a jng undercurrent of devotion to his |e, Winifred, and his family. His |i, a Sergeant E-5. U.S. Arni\, is a imer Viet Nam combat photog- iher. and is presently assigned as ptosirapher to the Commanding [neral. 6th U.S. Army. The Reads t e two daughters, the older a school |cher and the younger a member of I Women's Air Force on assignment .England. 'n his position ;is 1972-73 President [he lAV'A. Harold Read was recent- asked what he thought about the ition of the audio-visual man today, |l what he could see for the profes- 1 in the future. "The audio-\isual man is now rid- ihe crest of the information explo- I." Read said. "He is enjoying a role industrial communications that his decessor worked so hard to attain. The unprecidented new resources of knowledge coupled with electronic in- genuity has seemed to catapult the AV man to a new importance in industry. "The fact is, things haven't really been better. AV men are earning top wages and getting recognized for what they can contribute. But, the future is not certain. It could be that our pres- ent importance may be short lived. I am apprehensive, because I am not sure the AV man has found a positive place to function in the corporate structure. "Here at liberty NUitual. 1 take my guidance from the manager of Person- nel Development. M\' primary inter- est is training, although I do an equal amount of work for sales, marketing, public relations, and advertising. I find, however, that my fellow audio visual associates have different affilia- tions in their companies. Some are primarily associated in sales, other marketing, public relations or adver- tising, yet all seem to get a smattering of the other disciplines. "This all points. I think, to future problems for the audio visual man. In his present indefinable role in in- dustry he stands little hope of ever rising abo\e the level of middle man- agement in his AV job. If he ever ex- pects to enjoy a partnership in the de- cision-making process allocated to top management he must first find a place in industry that will give him a more positive identification similar to the position now enjoyed by sales man- agers, comptrollers, advertising men. etc. "Solution'.' I am sure there are many. I (.lo not think the academic world is aware of the contributions AV people are making in industry. At least, it seems to ignore them. I don't know of any school that offers an industrial AV course. Within the AV circle we have not set up any standards of per- formance or of knowledge to estab- lish a true profession. "There will always be a place for audio visuals in industry. I'm con- cerned not with its place, but its im- portance. Industry, to a degree, has remained aloof to the AV dilemma, preferring instead to rely on sadly out- dated time proven methods to tell its story. But it must eventually adopt modern AV methods even more strongly if it is to compete success- fiilly for men's minds in the age of the information explosion. When this hap- pens the audio visual man, if he has established his role in the corporate structure, will have his day to con- tribute as significantly to his com- pany's success as surely as the engi- neer, the salesman, and the financier have." n Planning a Board Room? TKAiMNG CENTER, DISPLAY BOOTH OR CONFERENCE ROOM? Considiira sophisticated visual display system usiny RANDOM ACCESS PKOIECTORS. Professional projectors that give you instant access to any slide, in any sequence or at random, on r(!niot(! command. We can provide you with numerous control options for Kodaks Eklagraphic RA-9(i() projector, or we can specifically engineer a Mast Series 137 projector for your pre- f:ise application. Off-the-shelf control options include multiple remote command systems, dual-projector operation and panel- mount slimface control. Also pushbutton "keyset" control. coniput(!r interface, dissolve systems, self-contained display units and hi-intensity modules. Call us collect or mail the coupon for full details. 1 /c:N MAST DEVELOPMENT COMPANY/ ^^'' -'JUKast l_'th St.. Davenport. Iowa .')2H():n;iU)l :i2fi-()l41 / .c:^*" The Random Access Projector (RAP^ Engineers / ■^^^ August, 1972 23 Training and Selling with One AV Format Squibb division combines sales promotion and sales training into one format with new AV system. As a young, fast-growing division of E. R. Squibb ^: Sons, Inc., with an equally fast-growing line of ethical medical products for hospi- tal use, Squibb Hospital Division had been faced with a dual communica- tions problem. One, we had to create an audio-visual sales promotion for- mat which could be used with dramatic impact to introduce each new product to medical personnel in the hospitals. Two, vse had to back up each new product introduction with a comple- menting sales training program which not only provided all the pertinent sales information on each product, hut also its medical uses and terminology, so that each of our 175 salesmen could discuss It knowlcdgeably with medical personnel. In both instances, extensive use of visual material including motion pic- lures would be required to effectively present the information. A multi-media approach would be the logical tech- nique, but it presented several signifi- cant disadvantages: cosily projection equipment: cumbersome handling and setting up when making sales calls; and the cosily and time-consuming preparation of two separate programs — sales promotion and sales training — for each new product. After reviewing the audio- visual by AUGUSTINE MOSSO systems market and various multi- media formats, we found a flexible system which was ideal for our needs. It offered three ad\anlages which we considered significant. First, it was an all-m-one, compact unit, lightweight and easy to handle. This assured its acceptance and use by our sales force, since our salesmen frequently had to walk a long distance trom the hospital parking lot to the office where the presentation would be given. Second, it offered a method which permitted a complete intermix- ing of visual techniques, so that the best one — motion, animation, stills, etc. — could be used for the most dra- matic and informative impact in mak- ing a specific point. Third, it offered a provision t\)r interchangeable sound tracks which woukl en.ible us to eco- nomicalh incorporate the visual por- tions of both the sales promotion and sales training programs into a single film. The system we chose was the No- relco PIP Audio and Visual Cassette System. It combines in a single com- pact \iewing unit all the \isiial impact of sound motion pictures, lilmstrips, animations, and graphics of all types. L^ ■OSJI using simple, low-cost cassette ware. In essence, what this system da separate visuals and sound into separate cassette carriers — one, changeable audio tapes: the other,| lent Super X color film. Both cas are electronicallv coupled for synchronization. The audio tape, moving at .1 cl slant standard speed, carries the soij track and an inaudible svnchroni: track which pulses the PIP film tra| port system to advance the film| varying speeds. Frame rates arc lecied in accordance with the t\j visual material. A chart, diagram dramatic close-up is shown as a frame, and is projected for as lonj period of time as required by the ration. Thus, with PIP a dia wiiuld be a single frame projected the screen for the length of the ration — ten seconds, while in a soi| motion picture moving at 24 fp4, same diagram would require frames to cover the same narrati With PIP a simple animated quence can be shown at speeds slow as 6 fps, 4 fps. or even fewer, pending upon the action. Simi real time '"live" motion sequen^c^ shown at speeds substantialh '. than used in most sound-on-film jection systems, although PIP is pabic of advancing film at an\ f rate up to 24 fps. With effective utilization ol P variable speed principle — interim still frames with varying minim frame speeds for motion sequence it is entirely practical to pro\ ide the desired product information both programs within the 3,600 fra of 50 feet of silent Super 8 film, system's capacity. In fact, we I found it possible to prepare combi |sJ sales promotion sales training grams using substantiallv less thar feet of film. Production of our PIP softwari been assigned to the Comt Corp. division of Klemtner Adve ing. Inc., our advertising agency. A thorough research into each prod and frequent meetings with proi managers and various medical marketing personnel on the Sqi staff. Comtaci creates the audio SCI for both the sales promotion and training sound tracks, and the bined film storyboard covering scripts. _ After scripts and stor\b»iard I ag been approved. Comtaet prepar shooting schedule. This schedule eates the frame rate at which sequence is to be filmed. The go to select the minimum frame rate V I (Wl Auguslinc Mosso is Director of Hospital Marketing Communications for the llo\pii(it Division. E. R. Squihb A Sons, Inc., Princeton, N. J. mi tn it IS ii 24 BUSINESS SCRl uibb Hospital newest addi /sales progra Division salesman, George Horner, inspects tion to the company's combined sales train- ms on a new product, Cathervue. Each salesman has his own portable PIP unit to be used for sales presentations in hospitals. jrner first studies the PIP visual cassette with the sales train- ij audio cassette. This animated sequence showing the ; hervue in action is part of the sales training section added ilat the end, and not used for sales presentations. Making a sales call at one of the hospitals in his territory, Horner uses PIP to give the sales promotion presentation to one of the staff physicians. Jiild economically and realisticalK ijsent the action. Comlaet has used Ij whole gamut of speeds for live rttion sequences, from 6 fps to 24 I Animations also are prepared at ijying speeds, some as slow as 4 fps. rhen the film receives its final edit- Comtact does a frame count and llpares separate cueing scripts for II sales promotion and sales training itnd tracks. Cueing points and frame i:s arc indicated for every sequence, '•'irst. the sound track is recorded I a master tape using a sound-on- tnd open reel recorder. Next, the djrding engineer, following the cue- r' i-cript. records the synchronizing track onto the same master -.ing a Norcico PIP Frame Pulse lor. This handy, electronic unit I lollies the entire procedure of syn- I nii/ing the constantly moving »nil track to the variable speeds of the film. The engineer merely dials into the generator's counter the number of frames to be pulsed, sets the indicator for the desired pulsing or frame rate, then presses the Record button when the narration reaches the motion seg- ment to be synchronized. The gener- ator has an automatic cutoff which stops the tape recorder at the com- pletion of the pulsing cycle. A manual mode also is provided for single frame advancing, or for pulsing to a rhythmic beat. Since sound and pulsing tracks are in parallel and moving in the same direction, synchronization is simple and accurate. A blank safety zone separates the two tracks to prevent an\' bleeding of sound and signals which might miscue the film advance. The final master tapes of the sound and pulsing tracks for the sales pro- motion and sales training programs are duplicated in quantity onto cas- settes by a commercial tape producer, while the completed film is duplicated by a commercial processing laboratory and readily loaded into PIP visual cas- settes. Fach PIP \isual cassette is distinc- tively labeled with the product name. as is the audio cassette with the sales promotion sound track, and both are attractiveh packaged in a handy vinyl storage album. The album is designed to appear like a book and bears a suit- able title describing the product. The audio c;issetle with the comple- menting sales training sound track is packaged separately in a standard plas- tic cassette container. It has a distinc- tive label identif\ing it as the sales liainini; audio cassette for the prod- uct. This simplified software packaging l^/August, 1972 25 I i to Bear Mountain Inn. N Y Rear Projection Screens Permanent Portable Table Top Front Projection Screens Mirrors Glass Front Surface Plastic Control Devices Programmers Dissolve Units Accessories Electric Roll-Up Screens Front Projection Rear Projection Technical Advice and Support Prompt. Courteous Service Literature and Samples Upon Request POLACOAT, Inc. 9750 CONKLIN RD. CINCINNATI, OHIO 45242 incorporates what wo consider to be one of the most oulslandini; tealiires of the I'll' s\steni which made i>iir project feasible: the abilii\ lo inter- change the audio cassettes with the sales training and sales promotion sound tracks, and still utili/e the same PIP film cassette for both programs. This can be done because the full length of film in the cassette contains specific \isiial information for the sales training program which cannot be seen by a prospect viewing the same film and listening to the sales promotion sound track. rhere are two ways this can be ac- complished. One is "skip framing." With the PIP system it is possible to h\pass one or more frames at a lime (.luring projection so that the> are not observed by the viewer. TTiis is ac- complished by programming the puls- ing track to skip past the frame or frames in question at high speed and stop at the ne.M frame to be shown. The speed is so fast that the eye does not perceive the information on the frames as they skip by the screen. In this manner, specific frames for the salesman's information only can bo in- serted among the regular sales promo- tion film sequences, and the sales pro- motion pulsing track bypasses them. The sales training pulsing track, how- ever, is programmed lo stop on these frames so thai lhc\ are visible only to the salesman. Our second method is "add on." A section of film is prepared incor- porating still frames, animations, live motion, etc., to be a part of the sales training program. This is added to the end of the sales promotion section of the film. Again, the sales promotion pulsing track is programmed so that this sales training sequence cannot be seen when used with the sales pro- motion sound track. The pulsing track simply ends before the added film is reached. Utilizing both of these methi>ds we are able to incorporate all the addi- tional information the salesmen would need without the need to produce a separate sales training film. We plan to use both methods in fu- ture sales promotion present.itions for thi>se products which would have to be presented lo several different cate- gories of prospects or audiences, such as doctors, nurses, techmci.ins, ph.ir- macists. Each audience would hear a sound track specifically recorded for Its interests in the product, and pro- gr.immed to show specific visual in- torm.ition ilesigned onlv for th.it audi- ence The same technique can be .ipplieil to the prejiaration of sales pntmotion programs for foreign audiences in our export operations. In this case, in ad- w E 26 dilion to translating the sound into foreign languages, the pu track could be programmed to specific frames which contain grams or other information wl have been translated into the fo language. Since as many as five fr wiih similar lavout and color can skipped by with virtually no dele hv the viewer, it is possible to use PIP visual cassette incorporating lions for five different languages. Realizing that PIP was a new c«| ccpt in audio-visual presentations ii our salesmen would be using it cxV sivelv, we thought it a practical to make certain that each man wo be thoroughly familiar with PIP fore actuallv using it in the field. T was accomplished in two steps. First, in the course of holding a ries of regional sales meetings, allocated an hour in the program introduce PIP and how it fits into i marketing plans. After the n)eeting PIP audio-visual unit was availa for inspection bv the salesmen, giv them the opportunity to operate it ask questions. Second, shortly after these meetk each salesman received his own \ audio-visual unit and a demonstrat program which had been prepared Noreico Training and Education S tems. This gave each salesman am opportunilv to leisureh study the Hi familiarize himself with its contr and all the special features wh makes PIP an extremely versal "nuilii media" system. While the operation of PIP is tirely automatic when loaded with cassette software, this thorough kno edge ol the equipment .idded to professionalism with which the Si presentation is made. Plus, we sure our salesmen would be asko lot of questions about this unique ! tern. ITo dale, we have completed and iributed sales promotion SJ training programs for four differ products. Our salesmen have enthi astically used them as intensive tn ing programs to prepare ihemsel lo meet with medical personnel, di onstrale the products and discuss th on a professional level. Responses from medical person jfii who have seen the sales promol programs have been equallv enthus tic, since they provide comprehem visual introduction to each prodi with demonstrations of how thev fii lion in actual use. and clear di sions of important features. We .idopted the Noreico PIP tern as the answer to a specilic n keling conununic.Uuin|> leant of lechniciuas is (he ba- sis for a new customer service program inlioiliiceil b\ Audiscan, Inc., which features a group of Auiliscan engi- neering and marketing experts who can be on any customer's iloorslep. any- where in the nalu>n, within 24 hours or less after receiving a call for u.ssist- ance. Any person using or working the Audiscan system, whether technical, program production or ing basis, can phone the comp; headquarters in Bellevue, Washin loll-free at any time of day or to discuss their needs. If on-I help is required, one or more of specialists arc dispatched by airl flight to assist the customer. The Naval Air Reserve has appoii Commander Carl V. Rugsdale as ficer-in-Charge of the newly lished Mobile Photographic Unit the Naval Air Reserve Detachmi New York. Commander Art Ward was nar as executive officer of the unit. Commanders Carl Ragsdale and Ward named to new Navy Mobile Ph graphic Unit. / Both officers have long establis careers in the New York audio-vi* field. Ragsdale heads his own iiiol picture company, Carl Ragsdale sociates. Ward is also prcMdenl A iV R Recording Studios, serving film industry. The Mobile Photo Unit was esi lished to provide the Navy with i! lion picture services on the eastern bo.ird, operating as a component fleet requirements. Cine Macnctics, Inc., Mamaron N.Y. has been acquired bv Hosp Baby Portraits, Inc., also of .Ma roneck, and the two companies merge into one corporation nai Cine Magnetics, Inc. Hospital Baby Portraits with sali Sl,20(),()00 will be operated as a sion of Cine Magnetics. Fstahlis in I94,S by Fred Berk, the comp prov ides color photogr.iphs of newh babies through hospit.ils located ir states. Cine Magnetics, with sales of .1(10, ()()(), operates a motion pic film processing laboratory in .\la roneck and an audio-visual sales, r :il and service division. Projection .' terns International, at .M).S i;asl < Street, in New >'ork IKM's Data PriK'esMnK Division h orileievi more ih.ui '0(1 .Soiiv C-M ^" Viileocasstee Systems for m.irkc ^.i and management conununie.itionf BUSINESS SCRI MULTI-IMAGE ^UTOMATION OFF THE SHELF 1 : ^ V I short, the whole show. Multi-image without Ustery or misery. We've solved the problems. )|kaged the answers, and put them on the shelf, ir'id-wide. For more information and the address of your nearest Spindler & Sauppe dealer, write us today U .1M* 6. 1. QUADRA QUE 1 PROGRAMMER -Quality and economy in a4-channel mag- netic tape programmer, complete with built-m power relay for motion picture control-automate any mix of four pro|ectors. 2. QUADRA QUE 2 PROGRAMMER - Expands Quadra Que programming to eight channels or adds four channels to a Dynamic Que Dissolve — in either case using only a single tape track for pulses. 3. DYNAMIC DISSOLVE CONTROL- First and still best solid-state, multi-speed slide dissolve control for S&S and Kodak projectors-unmatched fasl-to- super-slow dissolves, plus dazzling special effects. 4. QUE SETTE RECORDER -A 3-track cassette recorder specifically designed for use with multi-channel mag-tape programmers -uses one track for pulses and two additional tracks for amplified stereo sound. 5. DYNAMIC QUE DISSOLVE-The multi-speed dissolve control with its own built-m programmer to automate 'Cut,' Ivledium Dissolve, " Lap Dissolve. " Alternate and Standby with pushbutton ease. 6. MEDIA MIX PROGRAMMER-The original out-performer -a 27-channel. punched tape programmer with built-m synchronizer-an entire stage crew in a 10-pound package the size of a cigar box' 7. TRI CUT CONTROL -One compact unit to create high-speed Cut' dissolves on each of three pairs of Kodak slide protectors for multi-screen shows-the bridge between conventional proiection and multi-speed dissolves. 8. SELECTROSLIDE 900 SLIDE PROJECTOR -shows up to 500 slides non-stop shows em five times as bright changes em up to three times as fast. This IS the serious slide pro|ector you ve been hearing about. Spindler Sauppe 13034 Saticoy St , North Hollywood, Calif 91605 phone (213) 764-1800 There's no better way to project your image. buyer's guide TO AUDIO-VISUAL PRESENTATION EQUIPMENT OF PARTICULAR INTEREST TO INDUSTRY 16MM MOTION PICTURE PROJECTORS ALLIED IMPEXCORP. Four basic models of the Bauer P6 are available. P6 Automatic M152 is opti- cal magnetic, self threading, has quartz iodine lamp. P6 Automatic 300L (opti- cal) and T (optical magnetic) have Marc 300 lamp with provision for quick changeover accessory. P6 Studio-Dou- ble Band is interlocked with built-in magnetic tape deck. P6 Synchron has synchronous motor and manual thread- ing, IS designed for production use. ARRIFLEX CORP. OF AMERICA Sonorex Double 16 interlock projector has halogen lamp, cam-driven transport system, is capable of recording, trans- fer, mixing. A.V.E. CORP. A.V.E. X-300 has a xenon light source. A.V.E. Canary is magnetic-optical with quartz halogen light source. Interlock, continuous and professional big screen models also available. BELL 4 HOWELL CO. Five basic models ranging from the heavy duty JAN 614CEM (optical mag- netic; through the 820L (optical mag- netic). 566T Specialist Autoload with Marc 300, 1552 Specialist Autoload, and 1540A Specialist with Manual threadinp BERGEN EXPO SYSTEMS, INC. Externa Continuous Projector, based on the Royal MO. designed for conven- tion and display use. Other models with arc heads EASTMAN KODAK CO. Several models of the Pageant projector are available featuring arc or tungsten lamps, and up to 25 watt sound for auditorium use. GRAFLEX DIV. SINGER CO. JO Six models offer such variable features as arc and tungsten light sources, insta- load threading, high audio output and optical-magnetic capability. HONEYWELL. INC. The F16 has manual threading, 1000 watt lamp, 15 watt amplifier. Other models are self threading, have mag- netic play back. INTERNATIONAL AUDIO-VISUAL. INC. Sixteen models available with self and manual threading, xenon and halogen lamps, optical and magnetic sound, various other features such as change- over, Marc 300, 5000' capacity Modular construction. KALART VICTOR CO. Several models are available offering options of magnetic and optical sound, varying light sources, including Marc 300, snap-out reels, color coded thread- ing. Kalart Victor Moviematic models are repeater projectors with built-in screen. LAFAYETTE INSTRUMENT CO. Sound and motion analyzer. AAP 700 has silent sound single frame, vari- able speeds. L-W PHOTO. INC. Various models of analytical projectors with variable speeds. 224 Athena has precise speeds of 1 to 24 fps. plus sound at 24 fps. Also TV film chain pro- lectors. NORTH AMERICAN PHILIPS CORP. FP 16 (magnetic or optical) features arc or xenon lamps, 20 watt amplifiers, 5000 ft. capacity reels. Designed for permanent installations. PAILLARD. INC. Bolex S311 and S321 (optical-mag- netic) have 1000 watt lamps, variable speed with strobescope W. A. PALMER FILMS. INC. PGSS magnetic optical interlock projec- tor based on the Graflex, with recortU playback and transfer capabilities. VIEWLEX. INC. Several models are available, with ual or automatic threading, easy set solid state sound system. Also aw able IS the Cine Sound 16. a 16n sound film viewer with built-in scrai The JAN 2-3-4 are heavy duty lectors built to joint army-navy spec cations. SUPER 8MM MOTION PICTURES PROJECTORS ALLIED IMPEX CORP. Bauer T16 has instant replay, hi light output, quiet film transport. BOHN BENTON INC. Institor is a cartridge-load, 20-mini capacity, magnetic sound projector attache-style case with built-in scre« The Bohn Benton Console has siml operating features to Institor but housed in a permanent fixture cai OE JUR AMSCO CORP. Remote Command can be stopped a started by remote control and advanc frame by frame. Eye Fidelity magne sound projector comes in playback oi and record/ playback models. A. B. DICK CO. Model 60 — 5 minutes running tin continuous loop cartridge, magne sound, built-in 3%" by 4'/2" screen, EASTMAN KODAK CO. Supermatic 60 Sound projector has li profile, magnetic sound, auto thread! and rewind. FAIRCHILD CAMERA 4 INSTRUMENT CORP. "The Agent," Model Seventy-07. weigi 17 pounds, fits m small attache ca: Seventy-41 is a larger, console modi KARLHEITZ, INC. Norimat S has magnetic record & pli back on integrated, coupled casse tape recorder. HERVIC CORPORATION Several models of Heurtier projectAvn available, some with stereo sound, """" extra bright light source for auditorii use. HONEYWELL. INC. 'IIV Elmo ST8M is a magnetic sound p (^ jector with 150 watt lamp, 800 ft. re Elmo ST8M0 has optical magne sound. MPO VIDEOTRONIC PROJECTOR CORP. MPO Videotronic Super 8 is a cartndi load 15-minute capacity, magne) sound protector with built-in scre< 150 watt lamp, 5 watt sound. Attad style case. Also available are cons with teak-wood cabinet and exhi models. BUSINESS SCRI SOI ^IHO ILLARD, INC. lex SMS has 100 watt lamp. 800 ft. II, automatic threadmg. lEEM MANUFACTURING CO. •del 4600 IS a hand-held magnetic ijnd projector taking a 5-minute car- Ige CHNICOLOR INC. •dels 1000 and 1300 are portable, ing continuous loop cartridges. Avail- le in either optical or magnetic ver- ns. ;WFLEX, INC. ^jerviewer V-190 takes continuous iP cartridge, is console style viewer. 92 has sound capability on built-in ndard tape recorder. Film stops on 'me by taped audible cue. PULSED SUPER 8MM FILMSTRIP/MOTION PICTURE PROJECTORS I JUR AMSCO CORP. Isar IS a tape-controlled motion pic- le projector, reel to reel, separate lisette sound. Single frame up to full Ition with synchronized sound. Solid |te construction. I (RTH AMERICAN PHILIPS CORP. ireico PIP system projector uses |}er 8 film and audio tape in sep- Ite cassettes synchronized by pulse tape. Film is advanced at any speed to 24 fps. thus operating as a film- jp or motion picture projector Built- ;-earscreen or front projection. ITENTION COMMUNICATION <5TEMS, INC. 13-MS-lO A-V set projector uses Super film and audio tape packed into gle endless loop cartridge. Film is 'anced at speeds up to 8 frames per ond, permitting single frame or id advance animation without black- MS-101 and 102 Show Sets are de- led for convention and display use. SOUND FILMSTRIP PROJECTORS ^^^■^^ tlOISCAN, INC. ■'ee models — all automatic, with con- i|ious loop 16mm filmstrip and audio ie in sealed cartridge. Built-in screen. I.L & HOWELL COMPANY Wei 755A is console style, 35mm l?ie frame, cassette sound. Model 1|>1-B packs in attache case. Record Playback on both models. 5ARLES BESELER COMPANY fljel 505 has film and sound in maga- |! cartridges, automatic operation, ■t-in screen, 35mm, packs in attache S KANE CORP. I^iy models available. Cassette Super- Mlcromatic is automatic, 500 watt, 35mm. Super Micromatic is automatic or pushbutton, uses discs instead of cassette. 35mm. A V Matic has built-m screen, sound on disc. Console style, 35mm. Automatic Flip-Top comes in folding case, sound on disc. 35mm. Mite-E-Lite is manual, sound on disc, budget price. 35mm. Cassette Com- mander is automatic, comes in portable case. GRAFLEX DIV. SINGER CO. Auto-Vance II is a 35mm single frame projector with built-in screen. Sound is synchronized by audio cassette. Auto- matic advance. Messenger VII has a larger screen, similar capabilities. LA BELLE INDUSTRIES, INC. La Belle sound filmstrip projectors come in three basic designs: Courier, which is a portable, continuous, bat- tery-operated projector with built-in 5" by 8" screen. Sentinel, which is larger, and designed for point-of-purchase or display, has an Sy^" by 12" screen. Tu- tor is a front-projection model. Courier. Sentinel and Tutor come in single-frame 35mm and 16mm versions. The latter uses La Belle's Commpak 16mm sight and sound cartridge. MC CLURE PROJECTORS. INC. Several models available using 35mm single frame filmstrip, disc and cassette sound, automatic and manual advance. OPTISONICSCORP. Mastermatic II is a 35mm single frame filmstrip projector with a built-in screen utilizing a Unipak endless loop film and tape sealed and synchronized cartridge. An optional responder unit is available. Both front and rear projection is possi- ble. STANDARD PROJECTOR & EQUIPMENT CO. Several models available using 35mm single frame filmstrip. disc and cas- sette sound. Manual and automatic op- eration. CP-300 model has cartridge load. TEACHING DYNAMICS Synchronous sound, slide and filmstrip projectors. Automatic operation. 10 watt sound. TM VISUAL INDUSTRIES Showoff Soundoff 865 is a packaged unit containing 35mm filmstrip projec- tor, cassette player and self-contained screen. Manual operation. Also pro- jects slides. AV-2200 Synchromatic is a filmstrip projector with cassette sync sound in attache case. VIEWLEX, INC. Several models provide manual or auto- matic advance, disc and cassette sound, single and double frame film- strip. Models for large and small audi- ences. SOUND/SLIDE EQUIPMENT BUHL OPTICAL CO. 1200 watt projector for large audience use. Also random access models. BUSCH FILM & EQUIPMENT CO. Busch bigscreen sound cine-slide pro- jection unit has 28" by 28" square plexiglass screen built in. CREATRON INC. Cinemasound Model 2000 combines slide propector, cassette tape deck and sync pulse generator into one integral unit. DECISION SYSTEMS Model 80 slide projector provides ran- dom access for any of 80 slides within 1 '/t seconds. Carobeam model slide projector has 1200 watt quartz lamp. EASTMAN KODAK CO. Ektagraphic Carousel 35mm slide pro- jectors are available in several models with such options as arc lamp, random access, remote control, automatic fo cussing, etc. GAF CORPORATION 970 A V model is 2 x 2 projector, ac- cepts auto-sync tape synchronizer and slide seeker random access. HOPPMANN CORP. Modular slide projector offers a wide choice of modules and accessories for various needs. HOWE FOLDING FURNITURE CO. Coxco Sound/Slide portable rear-screen projection unit uses 35mm slides and audio cassettes. Record/Playback and playback models are available. KALART VICTOR Kalavox 35mm slide projector system uses Carousel projector, provides re- cord and playback separately for each individual slide. MAST DEVELOPMENT CO. Model 138-6 multiple dial system con- trols Kodak RA-960 random access pro- jector. Also a wide variety of special slide projector control systems. 3M CO. Sound-on-slide system for 2 x 2 slides with accompanying sound discs. MONTAGE PRODUCTIONS, INC. Narrator 1000 is a synchronized sound/slide projection system utilizing Carousel projectors fitted with a spe- cial record/playback unit into one pack- age. MOTIVA LTD. Theaterama/one is a self-contained rear projection unit. PRESENTATION TECHNICAL AIDS Highlight triples light output of Kodak Carousel. PROGRAMO INC. Sync sound unit incorporates Carousel projector. Several models available. RAPPAPORT EXHIBITS INC. Space Scan Duo is a styrene cabinet J V August, 1972 31 with Poljcoat screen on pedestal Equipped witti Carousel slide or Tecti nicolor continuous Super 8 projector. REALIST INC. Superlight system provides 2200 lu- mens. Works with Ektagraphic projec- tors SETCO AUDIO VISUAL INC. Synchromedia I combines Ektagraphic slide projector with Noreico Synchro- player for sound/slide sync programs. SPINDLER & SAUPPE Various Selectroslide 35mm slide pro lector models offer random access, ul- tra bright light, dissovles. etc. Selectro- slide 900 shows up to 500 slides non- stop with interlocking trays. TEACHING DYNAMICS Model TD 201 provides automatic sync operation, cassette sound with any re- mote control projector. TELEPRO INDUSTRIES, INC. Model RA 60 provides 6000 lumens, random access and other features. Works with 31/4" by 4%" and 2" by 2" slides TM VISUAL INDUSTRIES, INC. Synchromatic AV 2200 is attache case style, cassette record & playback, slides and double frame filmstrip projector. TAPE CASSETTE DUPLICATORS AMPEX CORP. Model CD 200, cassette-tocassette, can duplicate up to 53 hour-long cassettes in one hour. AUDIOTRONICSCORP. Duplicates 3 cassettes from another. 4 from external source. DU KANE CORP. Duplicates 2 cassettes from another. INFONICS INC. RC 2 duplicates 4 cassettes from reel to reel. CO 2 duplicates 4 cassettes from another High speed. CS-2 dupli- cates 8 cassettes. PENTAGON INDUSTRIES. INC. Various reel to cassette and cassette to cassette duplicators. S 1000 dupli cates 8 cassettes at 15 ips. RECORDEX CORP. Model CS 000 duplicates 5 cassettes at 7'/j Ips. TELEX COMMUNICATIONS ?:)5CS duplicates 9 cassettes. 7"/^ ips VIEWLEX, INC. Mark I Duplicator consists of master and up to 8 slaves. Duplication time for 60 minute cassette is 4 minutes. W0LLENSAK/3M COMPANY Model 2750 Master will duplicate on up to 10 Model 2760 copiers arrayed 111 tandem. 32 PROGRAMMERS AND DISSOLVE CONTROLS ARION CORP. Command Performer uses digital sig- nals to control unmanned operation of projectors and environments. Other combination encoders and decoders control up to 1 19 functions. Model 538 Flipper controls rapid dissolves on two Carousel projectors. COLUMBIA SCIENTIFIC INDUSTRIES Audion cassette sound synchronizers for remote control filmstrip and slide projectors. Model 370 uses four tones to advance three projectors singly or in unison. Media Master 2001 controls up to 20 functions such as advances and dissolves. DU KANE CORP. Programmer 9A1070 controls up to 16 functions on 8 channel punched tape. EASTMAN KODAK COMPANY Carousel Dissolve Control Model 2 has selectable duration lengths of 6 10-14 seconds. HAMTON ENGINEERING ASSOCIATES Model MTP 880R controls up to 80 functions by pulses on magnetic tape. PD 1200A Dissolve Control is contin uously variable. HOWE FOLDING FURNITURE CO. Coxco Municator is a cassette recorder which adds synchronized sound to film strip and slides with subaudible pulses. INTERMEDIA SYSTEMS CORP. Various programmers on punched tape and magnetic tape pulses. R-7 Dissolve Unit is continuously variable. KLITTEN COMPANY Model 2205 controls four functions with frequency pulses on tape. LA BELLE INDUSTRIES INC. Pla Matic IS a sound synchronizer for use with slide and filmstrip projectors. 3M COMPANY Synchronizer uses 60Hz signal to trip slide projectors. MONTAGE PRODUCTIONS INC. Montage Audio Mate synchronizes all remote control slide, filmstrip and stop frame motion picture projectors with cassette sound. NORTH AMERICAN PHILIPS CORP. Synchroplayer synchronizes stnpfilm and slide projectors, provides complete separation between narration and cue tracks LCHIOOO PR records narration and inaudible pulses for sync sound. Noreico TE850 generates frequency pulses for master pulse tracks on tape. Noreico TE901 is a frame pulse gen- erator for professional sound studio use in the Noreico PIP system. OPTISONICS CORP. Sound U Matu; I is a programmer/ re- corder to sync sound with any rem projector. SPINDLER & SAUPPE. INC. Model 780 provides automated con of three complete dynamic dissolve j terns plus nine auxilliary devices. Mo 772Q Dynamic Que Dissolve is a m» function dissolve and mini programi in a single package. Operates two s projectors Quadra Cue 790 conti four functions with frequency pul on magnetic tape. Model 789 provide 3-screen control system 27channel media mix programmer. UNITED AUDIO VISUAL CORP. UAV Cuemaster is a multi-media | gram control console capable of pur ing a 1000 cue show electrically in minutes. WOLLENSAK 3M COMPANY Model 2550 AV controls functions slide projector with magnetican t frequency pulses. VIDEO EQUIPMENT p-: AKAI AMERICA LTD. VTS 100 uses V*" tape: 11 'A ips spt b w only. 20 mm. running time. Wei 17.9 lbs. AMPEX CORP. VPR series are one-inch helical videotape recorder playbacks with vanced capabilities. Color and I VR 420 IS a new '/, " Color recorc reproducer in EIAJ standard. In video Cartridge recorder player is '/;/' size. Format conforms to I standard. AUDIOTRONICSCORP. PVR 709 is a VTR with optional ( tronic editing and color features a' able Also b w cameras. fit CONCORD COMMUNICATIONS SYSTEMS Complete line of color and VTRs and cameras in EIAJ stand %" video cassette recorders and ers. CRAIG CORP. Three models VTRs. of EIAJ standard INTERNATIONAL VIDEO CORP. IVC 700, 800 & 900 are one color and b w video recorder/| backs KALART COMPANY Telebeam TV projection system cat operated either front or rear scr MAGNAVOX CORP. New low cost series 300 color carr MOTOROLA SYSTEMS, INC Teleplayer transforms EVR cass« into TV signals for viewing on monf^i PANASONIC VTR CCTV Color and l> w ' .■ VTRs in EIAJ st BUSINESS SCR rr B ij j" and '/o" video cassette models pently announced. PILIPS BROADCAST EQUIPMENT CRP. E3403A'52 is a one-inch VTR with S,w motion and stop action, b'w and cor with adaptor. TV cameras. SIBADEN CORP. OF AMERICA hlf inch mono and color VTRs in EJ standard format. SNYCORP. OF AMERICA ^eorover II is a completely portable Bteryoperated half-inch VTR system : t can be carried and operated by 3! person. AV-3600 is a half-mch /eo recorder in EIAJ standard Vj" Ldatic Color Videocassette. »ILLENSAK 3M COMPANY ' igh Energy" Yt" Color Videocas- jte System. SCREENS r'MMERCIAL PICTURE UIPMENTCO. Id front and rear projection s in all sizes. : LITE SCREEN CO. •jjection screens in many sizes and 4-faces. Model B has automatic ten- inizer and magnetic attachment to i'vent keystoning. Picture King, at 64 4 ft. IS the largest portable tripod Aeen available. Also rear screen ma- ■als for permanent mounting, Da- portable rear screen. ft(p( : APER SHADE & SCREEN CO. = 1 line of sizes and surfaces. ■1 iSTMAN KODAK CO. jialite 40 " by 40" screen is made of i r's Digest piece of recent date ■ninds us that "I v\ould count the foremost asset of jrespected man to be that discipline 1 self which instructs him in the iowledge of his craft. This means ^ledication and a work schedule that inctimes can be dismaying. Still. E.'re is no other way to acquire that jndard of excellence which is the [|irk of the professional and the ma- i specification for achiesenient." lAre your corporate images-on-film nieving their fullest dimension, win- ijig public and employee acceptance \i understanding so vital to embat- HJ free enterprise? That's a job for tt'fessionals. i brid Showcase Opens Nov. 20-24 rhe annual International Industrial Pni Festi\al — the world's foremost 'Wv.Mse of the best in business/ in- ■ iimI films — moves to Amsterdam. Ml.nd for its 14th year. The 1972 - ii.Mi will be held November 20-24 1^! the auspices of the Council of fcropean Industrial Federations and l|l be organized by the Amsterdam Mustrial Association in cooperation *h the Federation of Netherlands' ijlustry and the Netherlands Christian Biployers' Association. Now. . . Capital Film offers two Full Service Laboratories . . . • in Washington, D.C. • in Miami, Florida In May of this year, Capital Film completed expansion of its Miami lab into a iull service facility with editorial, sound and processing capabilities. Also, because of a growing demand from regional customers, the Miami facility has created a special slide film and film strip department. Here's what a Capital Film customer NOW receives... besides the recognized cjualits iind renowned customer service: FROM MIAMI: 1. Full .55 and 16mm color positive printing and processing' services as well as black and white. 2. Full 16mm color reversal printing and processing services including 7389 sound track prints. 3. Slide film and film strip department. 4. Optical printing department for blowup or reduction with new wet-gate. 5. Complete editorial and sound transfer facilities under one roof. 5. Color control with new Eastman Color Analyzer. FROM WASHINGTON: 1. Full 35 and 16mm color positive printing and processing services as well as black and white. 2. Full 16mm color reversal printing and processing services including 7389 sound track prints. 3. Full Super 8mm color printing and processing services. 4. Super 8mm cartridge and cassette loading and repair. 5. Complete editorial and sound dubbing, re-recording, and transfer services -RCA VVESTREX. 6. Optical printing department with wet-gate. 7. Color control with FHazeltine color analyzer. It's a CAPITAL IDEA to give you full service. ..night or day. or further information, fill in the coupon below for our NEW Corporate In- ornnation File, including price lists. Please send me facts \,V,ishingtnn Namp on the D.C._ Full Sc ■ ^^ rvice ca .Miami pabilities Fla. of Capital Film from 1 1 1 1 Titip 1 Address 1 1 City. -State. .Zip. •HM^ FILM LABORATORIES, INCORPORATED Capital of Washington Capital of Miami 1998 N.E. ISOlh Sf. 470 E Street, S.W. Washington, DC. 20024 (202) 347-1717 North Miami, Florida 33161 (305) 949-3242 - y August, 1972 35 picture parade I tllSUIUtt J being bom out by the very fast start the program has made in bookings on television. The half-hour color film is called Thi- Challfnuf of Santa Barbara. It was produced for Humble by World- Wide Video Associates, and is avail- able from Modern Talking Picture Ser%'icc. New Employee is Often the Forgotten Man lt"s not unusual for a firm to spend hundreds, perhaps thousands, of dol- lars to carefully recruit the right can- didate for a job. Then, after a hasty "indoctrination" the first day, the new employee suddenly discovers that he is a forgotten man. Neither supervisor nor fellow employees seem able lo spend time to help the new man get off to a good start. Wclconw Aboard emphasizes the impKjrtance of piositive, helpful orien- tation. At the same time, it reveals the high costs of neglecting new employees in terms of lowered morale, reduced personal and departmental efficiency, and increased employee turnover. H'i7(()//ii' Aboard also points out that the "first day" syndrome is not limited to new hires. It can happen to Challenge accepted! rFromPagei4.; open J=/\IRCMII_0 now see exactly how the 'llgeiit' can work for you! NEW LIGHTWEIGHT, PORTABLE CARTRIDGE LOADING SUPER 8 mm, SOUND MOTION PICTURE PROJECTOR IT'S CARTRIDGE LOADED ready for action. You never have to thread or rewind your film with the SEVENTY -07 and MOVIEPAK cartridge IT'S EASY TO OPERATE sets up in sec- onds Simple, accessible front controls make the SEVENTY-07 a cinch lo operate. The MoviePak cartridge is carried in place, all ready lo show Need help to show your products or services? Let Fairchild expertise aid you in solving any sales presentation problem. Contact SALES MANAGER, AV SYSTEMS & SERVICES at Th« SEVENTY-07 is the proiector for the man on the go' It travels as easy as your attache case and is always ready lo help you sell, leach or tram ITS PORTABLE, set to go where and when It's needed When you fly. just put it under your airplane seat II only woigha 17 lbs rrS VERSATILE . . . Itw SEVENTY-07 converts from rear screen to front protection in a few seconds It's ideal lor either a small group or a large audience 36 mcMii_o INDUSTRIAL PRODUCTS 75 MALL DRIVE, COMMACK, L. I., N.Y. 11725 old hands when they are transferre ^k to new departments or locations. Th 2 1 -minute color film is intended t open the eyes of supervisors, mana(^ ers, and personnel who have a blin spot for new employees. The film is available from Rounc table Films, 1 1 3 N. San Vicente Blvd Beverly Hills. Ca. 90211. Those Dangerous Sliding Glass Doors In a new (lU-second National Safef Council public service TV spot singi Delia Reese tells how se\erely she Wi injured when she fell through a slidii* glass door. Some 250,000 estimate ,^ injuries like this happen every year. Singer Delia Reese featured in new : ty film. Miss Reese encourages the install tion of appropriate and now often I gaily required safety glazing material The spot was produced by Cavi <'^ cade Productions, of Wheaton. 111., ai sponsored by the NSC and the Co sumer Safety Glazing Committee. >::.T' ti't ikl International Harvester Newreel for Farmers International Harvester Company h just released a 75-minute film entitli News and Views in Agricullurc for U by its franchiscd farm equipme ej dealers at the "Preview 72 OpN^Hi House" family entertainments customers and friends. Divided into two segments, the fil half of the film presents a rodeo c petition: odd ventures in ag futun exploits of a lady farmer; workin of a beef factory, and some nostalj scenes of yesteryear depicting t early beginnings in threshing. rhe second half concerns its< with farming — a five letter woi Norman Bourlaug. the Nobel prii winner and his unceasing bat against hunger in undeveloped coi tries; new trends in raising chicks; a a modern family comedy episotle tl heightens urban understanding rural farm life. BUSINESS SCREI :m X 'ater Pollution: ow We Stand Today he 1st PoUuiion is a new film about ater pollution problems: what they e, who produces them, what's being )ne about it now. and what will hap- •n in the future. A historical comparison relates earli- pollution problems to today's con- tions in the Potomoc River at Wash- gton and the Kanawha River at harieston. West Virginia. Visits to c Armco Steel plant at Middletown, hio: Dow Chemical at Midland, ichigan; and the infamous Houston lip Chanel shov^' industrial water 'lality management technology. Tomorrow's new pollution control )tential is illustrated by the "living ter" which puts treated waste water li the ground instead of streams and kes; San Francisco's decades' old ir- Wtion of Golden Gate Park with aste water: water reclamation in Los ngelcs: recycling of waste chemicals to a resource: and a new system of wage treatment where waste-eating icrobcs are fed virtually pure oxy- n. EPA scientists in Duluth, Minne- ta and at Shayler Run, Cincinnati nduct basic research on the effect of istes on life in the waters. The 1st Pollution offers no simplis- solutions, no diatribes, no dooms- ly talk, and no sure answers. It does Ifer the environmentally-conscious iizen and student an opportunity to t a first-hand view of water pollu- n problems. It was produced and being distributed by Stuart Finley. 28 Mansfield Road, Falls Church, 22041. 'hat to Do for I'ug Overdose Patients ir 30 hectic minutes. What Did You ^ke moves its audience into hospital tergency rooms as doctors battle ig overdose emergencies. The film, dide for the New York State Depart- innt of Health, is designed to give ijsic medical instructions and show ijnical details for the many doctors in Ctlying areas not presently equipped ^ training and experience to cope with c;rdose accidents. This type of train- i; h.is been given a high priority in L- state. jNarrator of the film is Dr. Harold ugg, associate director of psychiatry £ addiction at New York's Beth Is- itl Hospital, where the film was tide. Treatment is shown for all ma- i| classes of drugs: opiates, hallucino- sis, sedatives and stimulants. \Whai Did You Take was produced b Benedict Magnes, directed by Wil- I(ti C. Kyriakis, and is available from H ightsbridge Productions, 15 E, 38th S New York 10016. PRIZE PACKAGE CFI has won many Academy technical Awards. We're proud of these awards, of course. But the awards that give us the greatest satisfaction are the countless awards won by our clients who trust us with their work. CFI clients, over the years, have won every conceivable industry honor— from major Academy Awards in films and Emmys on television, to innumerable prizes for technical films and documentaries. At CFI we bring to bear all the technical and creative skills we've built up over the years to each job. And these skills are comprehensive. Under CFI's one roof everything needed by the professional cinematographer can be accomplished. CFI's capabilities include complete title services and all types of special optical effects in addition to processing. From the technical point of view, every can of film we deliver is a prize package. When the cinematographer or director entrusts CFI with his work, he's free to concentrate on creativity in his art. He knows that what he'll see on tube or screen is what he expects to see. What more can a truly professional processor promise? "^t CONSOLIDATED FILM INDUSTRIES 959 Seward St.. Hollywood. California 90038 / HO 2-3161 y August, 1972 37 Letter from a Veteran Producer to an Eager Young Filmaker Dear Mr : Your resume is interesting and shows a creditable background. In fact, it is so creditable and promising as to jus- tify me in taking the time to try to (tcrsuade you to change your plans to go into the motion picture industr>'. Unless you have an independent in- come and can afford to work as a hob- by, film business is a bad bet. particu- larly for the crafts area. You can't even get an entry-level cameraman job with the major studios or television networks because of union bars. That leaves only the producers of industrial, educational, and religious films, which are practically all quite small, with no craft people on staff; we hire crews only when we have production jobs, and when we get our people from the free lance pool we always call experi- enced men. which leaves very little opportunity for the "apprentice." But here is the deadfall — even for the ex- perienced cameramen with reputations and strong producer contacts, the work available is miserably sporadic . . . the cameraman works a week and goes on the unemployment rolls for the next month or two. The problem would become even more acute when you come here to Hollywood from out of town, without a network of friends in the industry who can tell you about openings and give you referj-als. The hell of it is, I can understand and sympathize with your yen to make movies, professionally. All of us in the business recognize its miserable char- acteristics, even the lucky ones, but we stay in it because we're hooked — partly because we've spent too much time here to break out and get a de- cent job elsewhere, but mainly because the business has us literally hooked, in the addict sense. It's for that reason we look with horror at a young man, particularly one with family responsi- bilities and a need for a steady income and a future, who contemplates leai ing a steady job in the advertising bu! ness to deliberately walk into oi swamp. However, the fact that you t( time out to study film production use last year indicates that you" already hooked. Therefore, I sugg< that you look for a film job in yi home area where you are alrea known and have contacts. AeiuaL the regional film producers often ha' steadier work a\ailable, even thou| the pictures are smaller and less gl orous . . . also, without recourse to| free-lance pool, they maintain st staffs. And. with your family respoi bilities in mind, if the movie busi doesn't pan out you will be in a bel position to get back into the parative security of advertising. Yours. Cap Pah Look at things both ways!- ;to Wyman-Gordon Co. does- >:i with two Da-Lite Screen! Wyman-Gordon Co.. of Worcestl ■ Mass.. has a reputation for looki at things both ways before make an engmeering decision! they made a sound decision on jection screens by installing 6' X 12' rear projection screen a 7' X 7' Executive Electrol'. The Da-Lite Executive Elei disappears into the ceiling when in use to keep the conference ri uncluttered. And. with the Da-Ll Rear Projection screen, the temo' controlled projectors are out of if way too! Da-Lite offers a comph i)f electrically operated screens! sizes from 50" to 20' square. U Lite rear projection screens available in Da-Glas, Da-Plex 8{ Da-Tex materials For all the (acts, and the natne| your nearest Audio-Visual Spec' ist. call or write Dept B S ZD^V-LIT-K SCREEN COMPANY, INC. ;-|i l: lAlj !■ ',>'HIH. WARSAW. INDIANA 46580 PHONE 219/267-8101 38 BUSINESS SCREI i "The. package solution" Now you have a third choice when you go from color tape to film. The low-priced system. You call it "kinescope.' You like the price. Not the quality. S > V I.. to total ludio-visual programming ' Somebody had to be first with one-stop shopping- id who could that somebody be but Viewlex! \ Up to now, you've had to deal with a series of pro- ffers, writers, photographers, sound technicians, . . . |j one or more equipment suppliers to put together a Jnplete audio-visual program. i Now, Viewlex has it all. We've put the 'software' (lether with the 'hardware' to offer you a complete, ^iplified audio-visual systems service — the most effec- l3 audio-visual equipment plus a coast-to-coast net- Irk of experienced, creative "producer partners" to iin and prepare your film programs. And, when the Jjgram and the equipment are made for each other, Kj gain in effectiveness, simplicity, reliability, and, love all, you save money. It's a new idea and it toof< it-'wlex to make it work. 'i Whatever your need — sales presentation, training Jjgram. P.R. program . . . motion picture, filmstrip, !jes, tape, cassettes, records — whatever the size of jr audience . . . one to one thousand — you can buy f or any part of the Viewlex package to fit, [ Free booklet tells all. Write or phone Stephen Greene &3 - 589-6600 ... or use the Reader Service Card for ijr copy of We Do It All.' It's free. It's from the new ustrial Sales Division of Viewlex. Need we say more? INDUSTRIAL SALES DIVISION ^ HolbrooK, N. Y. 11741 oept. 5 The high-priced system. You call it "expensive." You like the quality. Not the price. Our new Teledyne system. You'll call it perfect. Teledyne at Mediatech is a brand new system that insures consistent broad- cast quality transfers at the same cost as the low-priced system. Color or black/white. 16 or 8 mm. From quad or helical tapes. Give us an opportunity to prove it. Send for our price list and further information. ^^Mfidiatcch ^y.-i biissH Hiqhwdy/Park Ridge, Illinois 60068 Cily Sidi 824 Busse Highwiiy Park Ridge Illinois 60068 312/693-8366 ^August. 1972 39 Scott Paper's TV Campaign for Viva Paper company takes TV into the field in 30,000 mile campaign for new paper towel. Scott Paper Company's introduc- tion of Viva paper towels a few years ago provides a good look at a classic example of how videotape recording enabled the company to provide quick product information market by market perfectK tailored to the sales situation in the field. Scott"s Packaged Products Division, once the original Scott Paper Com- pany, deals in familiar household pa- per products such as bathroom and facial tissues, towels, napkins, diapers, industrial wipers and institutional pa- per products. A major profit center of the Philadelphia-based company, Packaged Products has expanded the use of videi)tape recording throughout its field plants since it purchased its first system in 1966. Although videotape recording at Scott began in a logical and usual way, as a training tool in sales and market- ing, the company's first Ampex system soon found itself a part of a "travelling road show" featuring home office ex- ecutives and field sales personnel in a product demonstration tape starring Scott's Viva towels. It was a case of taking sales and training out of the home office to the field salesmen who were handling the nationwide introduction of Viva at supermarkets and other retail outlets over an extended period. "There's no question that the first Scott's sales presentations include these demonstrations of paper product quality. Here Howie Grant focuses in on the hands demonstrating the toughness of the towel. Grant has traveled more than 30,000 miles with portable videotape system. 40 Ampex VR-6000 videotape to travelled over 30,000 miles in the V rollout," says Howie (irant, foi Scott sales manager in New Yi turned training supervisor of the aged Products Division. "We hauled that system in s constructed crates to absorb the of truck, van and air travel recalls. "Until we got to each mar] our sales people had not seen the V towel." Grant look the magnetic recoi system into a local store in each and taped a locally-known Scott man making the detailed introdui of Viva to the store manager, salesmen viewing the tapes saw one they recognized in a familiar situation and the introduction the vision had devised for the new rollout. "Moving our system into stores taping was a tremendous advantA over having our people visit the f»B*'^ or having our sales people come_^ Philadelphia for lengthy and umc had^ increase the manufacture of \ i\a tc els in new production lines at its ft manufacturing plants to meet its ss ilemand. ' "We called on videotape recordi to train crews in the operation of n machines and manufacturing pro' ilures. Many techniques of prepah products had Ivcome so intricate tl "c we prepared training tapes and shipf I hem to our plants around the OW try." By this time Packaged Products ll expanded its svslems around the 001 trv. Today, there are nine Amjiex I terns and eleven plavback reOCfl<:'i|i units — each with Ampex interchi .ibiliiv throughout the Division's plants. "We found that the demand for v eotapc recording was increased Sf cific.illv b\ the Viva project." On says. 'IS BUSINESS SORE) ji nough the Division's tapes are now ■ly manufacturing, marketing and ing oriented, and usually present nsumer and her reaction to Scott's r products, sales calls at retail [•s or product demonstrations, lit and assistant training super- [•, Tom Radtke, arc encouraging irlcty of tapes from other plant ared tapes that show how to dis- the company's paper products on rmarket shelves are essential to t Paper's sales team. Tapes can be id back on location or sent to the B office m Philadelphia for class- 1 type sessions. does the housewife think about she shops for paper towels? Tap- lousewife panel discussions for its .force provides valuable feedback. •ur Everett plant does a lot of y tapes and orientation tapes for employees," Radtke says, /e find too that taped interviews company officers speaking to oyces are particularly well re- d. Videotape allows us to associ- accs with names that employees ', and the 'facc-to-face' meeting /idcotape is considerahly better a memo. f course, videotape permits edit- jnd rapid updating — so employees ontinually be made aware of new and present successes. That's knowledge to employees," Radtke jthough Grant and Radtke are vir- ' non-professional tape producers, 'ie has attended the Ampex Video Institute in suburban Chicago and the Indiana Audio Visual Institute), both men bring sympathetic and valuable experience to manufacturing training after years in Scott field sales. "Since l'>6(i, \ideotape has allowed us lo shorten lengthy training pro- grams, present consistent programs and introduce a realistic sales picture of the marketplace to new salesmen," Grant relates. Expanding the training function of magnetic recording to coordinating field sales and manufacturing was a logical step in using "instant replay" to further communications. Packaged Products' use of videotape recording in the Viva rollout has cre- ated interest among other Scott divi- sions, including its Education Division, S. D. Warren Company division. Scott Ciraphics, a .Scott subsidiary. Foam Division and the Brown Jordan C'om- p.iny, also a Scott subsidiary. Scott has international operations in \5 of the fastest growing nations in the free world. Canada, Latin America, Europe and the Pacific Basin of Asia. The success of the Packaged Prod- ucts nivisit)n with videotape suggests instant replay by .Scott's other divi- sions may continue to evolve as an- other helpful way to further company communications. D The Perfect Audiovisual System. The PCS av set and avcasseHe The RCS AV Cassette combines both Super 8mm color dim and magnetic sound tape together in a single, pocket-size cassette— a fully automatic Ihree ounce package with program capacity of up to 4000 pictures and as much as 30 minutes of synchronized sound For expanded use with teaching ma- chines or remote devices, the AV Cassette can be preprogrammed lo stop as many limes as you want at any point in the pro- gram The "endless loop " cartridge format makes rewinding of programs unnecessary -so that finished programs are automatically ready for replay All this lor the cost ot an audio cassette and as little as tOe worth ol lilmi The RCS AV Set plays at variable picture speeds from single frame through animation. It has both front and rear screen projection capability. Completely portable at only 15 lbs , It is the most flexible AV cartridge/ cassette system available today— and at a price that everyone can afford The perfect system. SM RCS aINAVA, Booth 708, July I &-te, Kansas C>ty, Mo. at AMA, Booth 122, August 1-3, New York Ctiv and at VtDEXPO. Booth 112, August 22, 23. Hotel Roosevelt, Now Vork C>ly RETENTION COMMUNICATION SYSTEMS, INC |PCS| 2PENNPLAZA NEW YORK. NY. 10001 TELEPHONE (212)594-340oB August. 1972 41 new products review FEATURING NEW EQUIPMENT AND SERVICES Projector Cartridge AliDISC \N IN( lijs irm.nliiccd a new "loni: pl.i>" Synchro-Lock carlridjic for list wilh all AiiJiscan projectors. Holds up lo '^o ii. lines of 16mm filmsirip and 35 minutes nf ' i" auilio tape. S>nchro- l-ock feature prevents film from gelling! oul of sync with tape. P.O. Ho.x 1456. HilltMie. HmIi. 68009. Projection Screen IM-LIII. S( Kl.l N CO. has announced a new "Classic" model screen which comes in four sizes from 40" square to 7(»" square Iteadcd or nialte surface. Wood grained vinyl decor on hexagon metal case. Warsaw, hid. 46580. Super 16mm Camera KCI.MK ( OKI'OKAIION has available NPR cameras factory -modified for Super- 16 use. Modification supports a sharper and richer .15mm blow-up. 1:1.66 ratio. 7 J Soiilh Central .Aw., I'allev Siream.N.Y. 11580. Film Processor TRF.ISH KNGIM I KINC.s new Mina- lle\ Processor will handle N different developing processes: b/w, color rever- sal, neg. old chemistry, or the newest soups. Universal unit prevents being "locked-in" by processor to a particular chemistry. 1941 First .St., .San l-'ernando. Ca. 91.140. Lab Services CONSOIinATHI) HI M INDUSTRIFS now offers 16mm to .''.''mm blow-ups with full color correction in the blow-up. CH. working with Producers Service Corp. received the Academy Award for the new fully-automated blow-up printer. 959 Seward St., Hollywood. Cu. 900i Video Cassette Recorder I'Hll IPS HROAIXAST HQUIPN CORP. demonstrated a new color VCR video cassette recorder back machine :il the N \H convenW NORELCO VCR Uses '.^ " mag tape contained in pai| back-sized cassette. 50-minutes ninn lime. One Philips Parkway, .\tont\i i\.J. 07645. Free Lube Job If you use cartridge-load or continuous-loop projectors, you know that film friction can be a real show stopper. The solution is NO-EN" lubricating treatment. It keeps film from sticking m the projector or cinching in the cartridge. It removes burrs caused by slitting or proc- essing, and keeps film flexible longer. See for yourself, free. This ad IS worth 800 feet of NO-EN treatment on your next print order. (And if your next job calls for more than a lube job, don't worry. Were AV specialists m all phases of 8mm, Super 8 and 16mm film printing, processing and handling. Right down lo loading any brand of cartridge ) So send it to us — one free coupon per customer, of course. Good through the end of 1972. ( TCoHyu^ocd ValUf Tilm Mj A dlvl>lor< ol OYMAT INTERNATIONAL CORPORATION H Dtpl. N'772, 2704 W. Ollv* Ave.. Burbank, Ctlil. 91&0& fUFilm Production ir "?BiCI IWXIACEH ITE Fl UVl S P O aOK laOB, CHtNOOLA. ZA* «•!•■ ZAB344 Compl«t* Production with )S Ift %fncf\ tound. Aff. BL A S. C»m.. Nijri IV Prcvoil •dttin|. RCA dubb^nf ME 4 ECO-3 U;)S Proc«ui bat It (round pMt irorr\ tcpl to d«^— Htr« of cc^wi ti^d Kju.pmai mc'Mdin| locilton »tfc« from Land Kovtr to V toMM Itn RELtAStS AFRICAN LEGACY KANSANSHI THE HUNTIRS ANEW IDENTITY THE »ICGEST HOLE CHiSAHIA THE TUNNEL tORER THE NEW WITCH DOCTORS COLOUR IT COPMR (woodctrvtn|)* (pr«-hutorK iopp*r im«liin||* (*ill«|« hwntcri in todtfl AfrKl)* (ih« pirchoiogr behind Afriufi mt0i (■cin^nutK po«m about th« lariMt man-madfl tacaTatton) (»|tanta|rKM"turat profit) {• modv'n approach to a vui ttraam divtrtton Khtm*) (African «illa|«i ittii havt tKvir m«dKtn«-mtn) (how copper ti madt) fAantffri Anflo AmarUan Corporation (C A i Ltd 42 BUSINESS SCRf Camera Accessory JEM A PRODUCTS h;is iinmuiiKca cw c^y^l:ll sync moloi uonlrollcr for Arriflcx BL cMtncr.i. I lie KvHl. slalok slips over ihc end of BI. uni- ,al motors. Speed aeeiiracy of pliis- nimis 15 parts per million. 20-1-1 Col- Ave.. Los Angeles. Ca. 90025. FFR-USAND MACHINE CORP. announced a newly designed shoulder : that is fully adjustable five ways: down, forward, backward, plus a ulder adjustment. Leaves both hands Weight .^'/i lbs. 352 River Rd.. fewaler. N.J. 07020. SOCIATE ARTS CO. now offers a 4" 5' rotating adaptor to couple C-mount lion picture cameras to MP-3 Pola- 1 industrial camera mounts. MP-3 ies are used, speeds controlled by mo- I picture camera bodies. Provides over X) frames on 50' roll of film. 125 h Si.. Poiilaml. Me. 04101. Music Service M FOX FILM HIGH IS has released ew album of contemporary music by irio Nascimbene designed particularly I TV commercials and industrial use. 0 Broadway. New York. N.Y. 10036. Sound Slide Projector COMPANY has announced a new lily of sound-on-slide products. Model is a sound-on-slide projector-re- Jer which lake a plastic frame with X 2" slide surrounded by a re-record- e sound disc. Depl. 1-12. lio.x: 33686, Paul, Minn. 55101. Cassette Services )DERN TALKINC. PK I URH SERV- has announced a new TV cassette /ice through its Modern Video Cen- .. which will include cassette sale and lal. trafficking and inventory manage- nt. Sony duplication equipment will be ailed at the company's Lake Success ice and will be set up at other centers demand arises. 4 Nevada Drive. Lake ees.s. N.Y. 11040. . y/August, 1972 Editing Equipment for motion picture and TU? See Camera Mart. 1. CAMART EDITING TABLE Cus- tom-built, heavy-duty all welded steel construction, genuine for- mica top (flush trim). Built-in light-well (9" X 12") with Vt" frosted plexiglass. U.L. approved. 28" X 33" X 60" with light box {139.99, without light box 9119.95. other sizes, prices on request. {Packing charge for deliveries out- side New York City Area.) 2. CAMART FILM BIN • Rec- tangular construction— 30" x 24" X 12" • Vulcanized fiber with reinforced metal frame • Double, row racks. Complete with rack and scratch-proof liner. With skids 949.00. with casters 996.00 3. EDITORS SWIVEL CHAIR Seat and back-rest are deeply up. bolstered with Durafoam. Mounted on heavy gauge steel seat pan 17" X 16". Adjustable backrest. All welded tubular steel frame. Without casters {39.29, with casters {42,65, 4. 16mm ZEISS MOVISCOP VIEWER Sharp 21/4" X 3V4" picture. Large magnifying screen, hooded against stray light, shows exceedingly bright image, right to corners. • Film can be run backward or forward, left to right. • Fits Precision sound base. {I8O. 5. MOVIOLA SYNCHRONIZERS Easy to read. Easy to operate. Strong cast aluminum frame. Main Shaft turns on sealed, precision ball bearings. Film re- taining rollers equipped with self-lubricating bearings. All parts machined for interchangeability. From $140. 6. MOVIOLA OPTICAL SOUND READER MODEL SRB— 35 mm- 16mm, 35-32mm 9195. Moviola's versatile optical sound reader, reads left to right, right to left, emulsion up or down. 7. M-H PROFESSIONAL HOT SPLL CER Cuts splices and welds in one operation. Low visibility splices made at frame line. Built- in "life-time scraper blade and holder." Precision, full fitting pilot pins. Thermostatically heated blades make perfect welds-fast. Model 135-16/35mm {369. Model 116-8/16 mm {264. Model 8/ 16S-{314. 8. GUILLOTINE SPLICER • Pre. cision machined for accurate reg- istration. • For use with non- perforated Mylar or Cellulose Tape. • Cuts straight for picture and diagonal for sound 16mm Model {155 35mm Model {180 9. RIVAS MYLAR SPLICER Con- structed to professional specifica- tions for 16 or 35mm film. Registration pins align the film perfectly while the serrated cut- ter holds the tape firmly over the film during the splicing operation. Rivas 16 or 35mm straight {165. diagonal $175. For Ediling Equipment catalog wrile: The Camera Martmc. 456 W. 55th St.. (Bet. 9th & 10th Aves.) New York, N.Y. 100)9 Phone: (212) 757-6977 43 October 24-27 Americana Hotel THE LEADING INTERNATIONAL FESTIVAL OF THE PROFESSIONAL FILM & TV INDUSTRY The only Film Festival that encom- passes all phases of film production; Filmstrips, Slidefilms, Industrial & Educational Films, TV & Cinema Commercials, Filmed Introductions, Lead-In Titles, Public Service TV Pro- grams, Multi-Media Productions, Pro- motional Films, Featurettes, News- films. A Grand Award is presented to the most outstanding entry in each sec- tion, and there are Gold, Silver and Bronze medals for each category under each section, as well as Spe- cial Achievement Awards. For application blanks & details write or phone; INTERNATIONAL FILM & TV FESTIVAL Herbert Rosen, Festival Chairman 251 West 57th Street New York, N.Y. 10019 Phone:(212)246-5133 TV Equipment AUDIOTKONK S (OKI' has intrtv duced a new rcniulc-conlrollahlc color xideo lapc recorder in the hl.\J '/2 " standard, hc.ilures elctlronic cdilin^ and slow motion, audio dubbint:. 7-128 Bcll- uire Ave., North Hullywotitl. Ca. 91605. Camera Lens I'AII I AkI) IN( . IS now markcling a new version of the Vario-Swilar POK Ifimni-IOOnim /ooni lens ih^il uill shoot 1 at AS.A 400. I.ens is built e.xcluslveJy for Bolex H-16 and EBM models. 1900 Lower Road, Linden, N.J. 07036. CENTURY PRECISION CINE/OP- TICS has a new super-wide 3.5mm fl.8 lens for 16mm cameras. Covers an en- tire room, but is not a "fish-eye." No vignetting. "C" or Bole.x RX mounts. 1066 1 Biirbank Blvd., North Hollywood, C(i. 91601. HERVIC CORP. has available an Ange- nieux 9,5-57 mm fl.6 zoom lens in C- mount for Bcaulicu cameras. Lens weighs 29 oz. Small size and extreme wide angle offer advanUiges for documentary shoot- ing. 14225 Ventura Blvd.. SItvrtnan Oiik.t, Cti. 914(1.^^ Cassette Duplicator DATA INSTRUMENTS has announced a new low-cosi automatic cassette dupli- cator which turns out one .30-minute cas- sette each two minutes from input to out- put hopper. 1661 1 lioscoe Place, Sepulvc- d,i. Ca. 9l.14.i. Pulse Programmer POLAC OAl INC . has inlroduced a new Vchannel programmer, the Tri-Sync, from Intermedia Systems. S.^OO unit con- Irols 3 separate projectors either manual- ly or by digital pulses on one track of stereo tape. 9756 Conklin Rd.. Cincinnati, Ohio 45242. Random Access Projector MA.Sr Ol VK1.01'MI:NI COKP. has a new capacity multiplier for random access projectors. Using super slides divided into quadrants, the projector has four lenses mounted into one barrel, permitting up to 320 visuals to be stored in one "Carousel" size tray. Motlel I3K-10 (Ju.id lens assem- bly fits both Mast and Kodak random ac- cess projectors. 2212 I.. I2lh Si.. Daven- port. Iowa 52S0.1. Power Source l-REy/OI IM I I l( IKONU S has de- veloped a new l)( Ni-( ad Power Pack. \l.ulel KOONC . for running 2K-volt cam- era motors. Supplies 250 waits at 30 volts DC for 30 minutes before recharging. Weighs 10 lbs. 7 l'<;// MUSIC LIBRARY On 121 LP, 33 1/3 rpm, jor" Production Music recor ings selling at $5.00 each, for total list price of $605.00 entire library may be purchas< at a 20% discount for a tot library price of $484. All copyrights and performanci ov^ned by us and will be grantt under annual flat-fee agre ments. In addition, we offer every bas ^^ sound effect your productioi need. Over 500 effects on 1 5 L "Major" records for $75.00. /, prices F.O.B. New York City. Thomas J. Valentino, Inc EsLiblished 1932 151 West 46 St. N.Y., N.Y. 100; (212) CI 6-4675 Send for free catalogs ,-r, Quality-Blit Film Shipping Cases • Best quality domestic fibre • Heavy steel corners for added protection • Durable 1" web straps • Large address card holder with positive retainer spring • Sizes from 40^ to 2000' OTHER "QUALITY BUILr- TFEMS Sal'J "tint Sliipping Curs • Sfund Slldefl sinns) • Filmilnp Shippin ID 6 iirii rips plus scripts). Shipping (IMS (for Transcriptions A FD , _ ^ . '•^— ing Ctwi (bold - Wtttn tor Catalog SCHUESSLER CASE CO. DIy. at Ludwlg lnduitrl»t 3020 W. Si. Paul Ava. Chicago, III. iM] (312) 227-0027 44 BUSINESS SCF I the national directory of iudiovisual dealers astern states :W ENGLAND adiight Film Service, 104 Ocean St., So. Portland, Maine. ^ICOM-Division of United Cam- era, Inc., Providence, R.I., Bran- ford, Conn. (401) 467-4750 or (203) 481-2328. STRICT OF COLUMBIA he" Film Center, 915 12th St. NW, Washington, D.C. 20005 '(202)3931205. W JERSEY rgen Expo Systems, Inc., Route |46, Ford BIdg., Lodi 07644. (201) 472-1154 (212) 564- 1195. itdern Mass Media, Inc., 315 Springfield Avenue, Summit, 07901. (201) 277-6300. ' W YORK 'die Visual Services, Inc., 2 West 45th Street, N.Y.C. 10036. (212) 661-1140. Sales, Rent- jals. Repairs, Recording Studio. 7lortone-Aids To Communica- tions, Inc., 76 South Central Ave., Elmsford 10523. (914) 392-4151. t-dern Mass Media, Inc., 315 Springfield Avenue. Summit, ;N.J. 07901 (210) 277-6300. ■ejection Systems International, 305 East 45th St., 20th Fl. In.Y.C. 10017 (212) 682-0995. ^,ual Sciences, Box 599, Suffern, IN.Y. 10901. 'NNSYLVANIA ScarH. Hirt, Inc., 41 N. 11th St., iPhiladelphia 19107. (215) 923- 0650. J. P. Lilley & Son, Inc., Box 3035, 2009 N. Third St., Harrisburg 17105. (717) 238-8123. Clem Williams Films, Inc., 2240 Nobelstown Road, Pittsburgh 15205. (412) 921-5810. L. C. Vath Audio Visuals, 449 N. Hermitage Rd., Box 137, Sharpsville 16150. (412) 342- 5204. southern states FLORIDA Cook Consultants, Inc., 2510 Southwest Third Avenue, Ft. Lauderdale 33315. (305) 525- 3355. Also Tampa, St. Peters- burg, Orlando and Miami. Jack Freeman's, 2802 S. MacDill Ave., Tampa (813) 839-5374. Mediagraphics, 125 108th Ave., Treasure Island, Florida, 33706, Phone (813) 360-0278. GEORGIA Colonial Films, 752 Spring St. N.W., Atlanta 30308. (404) 875-8823. midwestern states MICHIGAN Omnicom Corporation, 3315 South Pennsylvania Avenue, Lansing 48910 (517) 393- 7800. MISSOURI Cor-rell Communications Co., 5316 Pershing, St. Louis 63112 Equipment rental (314) 367- 1111. OHIO Academy Film Service, Inc., 2108 Payne Ave., Cleveland 44114. Cavalier Audio Visual, 11750 Chesterdale Rd. Cincinnati 45246 M. H. Martin Company, 1118 Lin- coln Way E., Massillon 44646 Twyman Films, Inc., 329 Salem Ave., Dayton 45401. western states CALIFORNIA Audio Visual Contractors, P.O. Box 1346 Hollywood, 213/662- 1259 Jean Musick Corporation, 2080 Placentia Ave., Costa Mesa 92627 (714) 548-8671. Photo & Sound Company, 870 Monterey Pass Road, Monterey Park 91754. (213) 264-6850. Photo & Sound Company, 116 Na- toma St., San Francisco 94105. (415) GArfield 1-0410. Photographic Illustration Com- pany, 2220 West Magnolia Blvd., Burbank, 91506. (213) 849-7345. COLORADO Audio Visual Contractors, 955 Bannock, Denver 80204, 303/ 255-5408 Cromars', 1200 Stout Street, Den- ver Co., 80204 (303) 244- 4621. UTAH Deseret Book Company, 44 East South Temple St., Salt Lake 84110. (801) 328-8191. WASHINGTON Photo & Sound Company, 1205 North 45th St., Seattle 98103. (206) ME2-8461. HAWAII Film Services of Hawaii, 1 164 Wai- manu St., Honolulu 96814. 538- 1928. ligust, 1972 45 Live Sounds Without Live Costs write or call for free catalog MiKon B. Kaya i/ll»»*iQ< CORPORATION use Am. of AmwtcM, Itow Verk, N.T. 10036 (212) y6S-1742 sole U.S. Distributor of the Chappell Recorded Background Music Library Wnt CmK R*pr*Mntf being spotted individually for TV. ITie lilms, which were among the most popiil.ir and successful spi)nsored travel pictures ever maile. were pro- iluced by such outstanding film- makers as Litrry Madison. John I'eckham and .Sidney Stiber. hut Red Sutherland's sure hand was felt in each one. Red was a good friend of Busi- ness Screen for many years. We. anil his m.iny other frienils in the film wurlil. will not soon forget him index to advertisers Allied Impex Animated Productions Audiscan, Inc. Bebell. Inc. Camera Mart, Inc., The Capital Film Laboratories, Inc. Cinema Products Consolidated Film Industries Da-Lite Screen Co., Inc. DeWolfe Music Library Duncan, Inc., Victor Eclair Corporation Fairchild Industrial Products Jam Handy Organization, The 14, Covetl Hollywood Valley Film Lab Holmes Laboratories, Frank International Film & TV Festival . LaBeile Industries, inc, MPO Videotronic Projector Corp Malachite Films Mast Development Co. Mediatech Modern Talking Picture Service Cover Musicues Corporation North American Philips Corp, Optisonics Div., EIco Corp. Cover Paillard, Inc, Polacoat, Inc, Reela Film Laboratories Retention Communication Systems Schuessler Case Co, Spindler & Sauppe 3M Co,, Magnetic Products Div. Valentino, Inc., Thomas J. Viewlex Windsor BUSINESS SCREI I TALKED m TWO HOURS. BUT THEY STILL DIDN'T NDERSTAND. \ /:j r Because of poor communications? Here's a multilinguist that will help you bridge any communications gap. The Mastermatic M" 35mm filmstrip projector. It talks with a professional voice to your audience in their language while it automatically flicks through up to 200 frames of visual material. The Mastermatic II projector lets you change the audio track in a wink while you retain the visual portion. So you can make your presentation to your local personnel using the track that speaks in their buzzwords. And when the people from your foreign office come calling, snap in the audio track that speaks in their native tongue. The key to this flexibility is the snap-in Unipak'" cartridge that holds the filmstrip. And the interchangeable audio subcartridge that holds up to 15 minutes of high fidelity sound — or 30 minutes at 1 ^ s IPS — on a continuous loop. You can update the audio track without touching the filmstrip. So audio tape and filmstrip should last indefinitely. Both will remain in perfect synchronization no matter how often you interrupt your presentation for audience response. And you can hold any frame for as long as you like without damage to the film. A dual purpose projector is wrapped up in the Mastermatic M's portable, lightweight, slimline case. You can project the image on a self- contained 100-sq. in. screen. Or change over in less than a minute to conventional large- screen projection. The quality 35mm format and bright 500-watt lamp provide a sharpness and clarity of image that 16mm or super 8mm cannot equal. Whether you're making your presentation in a large auditorium. Or in a brightly lighted office. For full details on how to enlighten and motivate your audience in any language. fill out and return coupon to Optisonics, A Division of EIco Corporation 1758 West Grant Road Grant Industrial Center Tucson, Arizona 85705 □ Please send literature on the Mastermatic II 35mm projector. □ I'd like a demonstration. Please have your representative call. Name . Title . Company . Address . City . State . Zip. Phone . To Put Go into Goals Go JH Business Presentations Sales Meetings Field Services Supervisory Training Productivity Programs Motion Picture Plans and Specifications Projection Services Closed Circuit TV Sales Training & Retail Training Project Supervision with Total Responsibility for Security and Delivery to Meet Your Deadline 7^ JAM HANDY (^.zfa^^^aZ!^^^ is set up to help you without prejudice as to the methods chosen to serve your purposes Detroit Chicago New York Atlanta Hollywood 313 - TR 5 2450 312 ST 2-6757 212 ■ JU 2 4060 404-6887499 2134632321 2843 £. Grand Blvd. 625 N. Michigan 17/5 Broadway 230 Peachlree St. N.W. 1680 N. Vine S(. I THE VISUAL COMMUNICATIONS MAGAZINE SEPTEMBER/OCTOBER 1972 ■«.; '*ft^^-*'' '.^. 1972 PRODUCTION EQUIPMENT BUYER'S GUIDE SPECIAL SECTION ON COMBINED INSURANCE COMMUNICATIONS CENTER SURVEY OF INDUSTRIAL FILM PRODUCERS |LIBR5721379P2cv1 772^^6748721 AL AF A HARCOURT BRACE JOVANOVICH PUBLICATION OH 44114 20 million viewers for 1600 4h >\ Yes, 8C a thousand. Actual circulation figures from our files. You can match them, with a "press release on film." A minute less of 16mm-sound footage, plus printed script, that you give away selected stations. Important: Hire Modern to send your clips to the stations. We know the right people the right stations. They know us, and recognize that our distinctive package contains quali material. Result: High acceptance rate. We send you a report on which stations used yourfil and how many people saw it. We used to call this service Modern TV Newsfilm, but we've renamed it Modern TV Spots. ReasoiBii]j We've found a much wider opportunity for you. A news angle is fine, but stations will use season material, public service announcements, fillers of many types. Our experience — and surveys — sho' that they welcome clips on environment, business (this gets a high rating, in fact), women, youl i;] sports, other subjects. What else do you need to know? Ask Modern. # Sales offices: 1212 Avenue ol the Americas New York. New York 10036 (212) 765-3100 General offices: 4 Nevada Drive, Lake Success, N.Y 2000 LiSlreel. N W Washinglon. D C 20036 (202)293 1222 2020 Prudential Plaza Chicago, Illinois 60601 (312)337-3252 1 145 N McCadden Place Los Angeles. Calilorma 90038 (213)462-2202 Modern I nlkiiij Pic Uirc^ ScMA ic( 040 '(516)437-63^ , IK Ask for our free TV Newsfilm kit and our TV Newsfilm survey. 1943 Leslie Street b^ Don Mills 405. Ontario. Canw '•'« (416) 444-7359 ,., si •v r.i^ WAURER... ISN'T JUST A MEMORY Just because we haven't built professional cinecameras for over 20 years doesn't mean that we have )rgotten how. ■ We have in fact been designing and building even more sophisticated cameras to meet jquirements that are— quite literally— out of this world. ■ Cameras for NASA for example. Our cameras nd photographic systems have been used on every GEMINI and APOLLO manned space flight, where jey have been filming in outer space and on the moon surface— quite often by remote control. ■ And nder conditions where size and weight and ruggedness and absolute reliability and consistently accu- ite performance under the most harassing of environmental conditions, were merely the starting points f our designs. ■ In consequence we have not only kept abreast of all advancements in contemporary cam- 'a design; we have been leading them. ■ We are proud of our achievement. And are equally proud to itroduce our new MAURER PRO 16 professional Camera. Designed with equal care for use on earth. iThe MAURER PRO lb is a professional cinecamera with all the ruggedness, reliability and accuracy of ^space camera. It is lightweight, handles easily and is suitable for use in tropical or arctic conditions; ijrain, hail or blizzard. It has detachable quickly fitted 400 ft. magazines with self— forming loops. (No Ijreading or loop-checking necessary). It is driven by a single brushless electronically controlled D.C. itDtor, crystal synchronized, it can be operated in single frame, or from 8 to 96 f.p.s. It is designed to rn in silence, so that no blimping is necessary. It has built-in bloop, and clapper signals, and a 60Hz sync. C it may be used cordless. It has a 360° rotatable eyepiece with constantly erect image, reflex viewing tj'ough a rotating mirror shutter, and interchangable groundglasses and aperture plates for normal or 'juper 16" frames. Or for TV. It has semi-automatic exposure control, 25 to 1000 ASA. Correct indication wiether camera is still or running. The meter, together with a "running" light, and end-of-film warning, a; visible in the viewfinder. Designed to take all commonly used Zoom and fixed focus lenses, vi^ith sjitable adaptors; and for Single System Sound. Provided with external [s. /| /\ l 1 1 — p l 1 — > cjickly rechargeable batteries with 2000 ft. capacity in belt mounted ' V I/— Xv-^* I AlZZI A drrier. ■ The MAURER PRO 16 camera will be on display at SMPTE U Angeles. Calif. ■ For further details, write to: Mr. Roger Lee, Man aier, Commercial Division, J. A. Maurer, Inc., 33-14 47th Avenue, Long I :ind City, N.Y. 11101. Telephone (212) 937-8800 TWX 710 582 2995 PR€) Sitember/October, 1972 Now the best-known name in videotape is in videocassettes. It's easy to recognize the benefits of videocassettes as an audiovisual tool. The handling ease The added protection for your program material Its also easy to anticipate some possible problems What about compatibility betv*/een different brands of cassettes and equipment? What about the quality of picture and sound? We can help answer both questions. First, "Scotch" Brand Videocassettes are ccjrnpaiiDic wiin an "/*" U-tnanc vioeocassette equipment available at this writing. Second, we've provided our videocassettes with our most advanced videotape, Scotch" High Energy. High Energy's remarkable magnetic properties were engineered specifically for recording at slower cassette speeds. It can provide you with color masters and duplicates every bit as good as reel-to-reel helical tape. Perhaps even better. As the pioneer In videotape, 3M has long set the standards of quality. Today, we're setting those same standards in videocassettes. For facts about today's videocassettes write l^arket Services, IVIagneti'^ Products Division, 3M Center, St. Paul, M\m. 55101. I?* iSB 3m ■■ COmPANY pli (£• .":o )B SEYMOUR ^itor and Publisher Ira pincus bllshing Director H. COELLN lunder & Consultant iANFORD SOBEL iintributing Editor JBERT WILKE )ntributing Editor i:ORGE WATT oduction Director (New York) I^GGIE KANE loduction Manager (Duluth) EANOR GREENE cuiation Fulfillment IIS SANDERS amotion Director FICES St: Bob Seymour 7 Third Ave. !W York, N.Y. 10017 . (212) 572-4853 s Angeles: Jerry Starkman J. H. &S. Inc. ,|01 West Eighth St. s Angeles, Calif. 90057 . (213) 483-8530 n Francisco: John Metz |J. H. &S., Inc. Post St. n Francisco, Calif. 94104 . (415) 392-6794 UtCOURT BRACE JOVANOVICH PUBLICATIONS James Milholland, Jr. Chairman Robert Edgell President Lars Fladmark Senior Vice President Richard Moeller Treasurer John G. Reynolds Vice President Tom Greney Vice President Ezra Pincus Vice President Bruce B. Howat Vice President James Gherna Vice President Production Busbess Screen THE VISUAL COMMUNICATIONS MAGAZINE SEPTEMBER OCTOBER 1972 • VOLUME 33 • NUMBER 5 features Multimedia Is Key Sales Program Tool for Wichita Ad Agency 24 Special Report on the Combined Insurance Company Communications Center 27 Is Your Company Making Maximum Use of Audio-Visuals? 43 Business Screen Survey of Producer Attitudes 45 Buyer's Guide to Production and Laboratory Equipment 50 departments THE AUDIO VISUAL CALENDAR — upcoming events NEWSREEL — current trends and activities CAMERA EYE — by Ott Coelln PICTURE PARADE — liim reviews and previews PARADOX — by Stanford Sobe/ FOCUS ON COMMUNITRONICS — by Hubert Wi/ke A-V MAN NEW PRODUCTS REVIEW — new equipment and services FEEDBACK — letters to the editor REFERENCE SHELF — helpiul books and literature THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS THE SCREEN EXECUTIVE — personnel notes INDEX TO ADVERTISERS IN THIS ISSUE 6 11 14 16 18 20 22 56 63 64 65 66 66 ED A HARCOURT BRACE JOVANOVICH PUBLICATION BUSINESS SCREEN is published bimonthly by Harcourt Brace Jovanovich Publications. Corporate offices: 757 Third Avenue, New York, New York 10017. Advertising and Editorial offices: 757 Third Avenue, New York, New York 10017. Accounting. Ad Production and Circula- tion offices: 1 East First Street, Duluth. Minnesota 55802. Subscription rates: one year, $6: two years $10: three years, $13 in the United States and Canada. Other countries: $12 per year. Single copies: $1.00 in the United States and Canada; all other countries: $2 00 Controlled circulation postage paid at Duluth. Minnesota 55802. Copyrightc 1972 by Harcourt Brace Jovanovich, Inc. All rights reserved. No part of this publica- tion may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permis- sion in writing from the publisher or editor. POSTMASTER: Send Form 3579 to BUSINESS SCREEN, P.O. Box 6009, Duluth. Minnesota 55806. iptember/Qctober, 1972 Now... Capital Film offers t_wo Full Service Laboratories ... • in Washington, D.C. • in Miami, Florida In May ol this year. Capital Film completed expansion of its Miami lab into a lull service facility with editorial, sound and processing capabilities. Also, because of a growing demand from regional customers, the Miami facility has created a special slide film and film strip department. Here's what a Capital Film customer NOW receives.. . besides the recognized quality and renowned customer service: FROM MIAMI: I lull 55 and 16mm color positi\e printing and processing services as well as black and white. 2. Full 16mm color reversal printing and processing services including 7389 sound track print'-. .J. Slide lilm and lilm strip department. -1. t)ptical printing department lur blowup or reduction with new wet-gate. 5. Complete editorial and sound transfer facilities under one roof. '). Color control wilh new Eastman Color Analyzer. FROM WASHINGTON: 1. Full 35 and 16mm color positive printing ami processing services as well as black and white. 2. Full 16mm color reversal printing and processing services including 7389 sounfi track prints. 3. Full Super 8mm color printing and processing services. 4. Super 8mm cartridge and cassette loading and repair. 5. Complete editorial and sound dubbing, re-recording, and transfer services -RCA WESTREX. 6. Optical printing department with wet-gate. 7. Color lontrcjl with FHazeltine color analyzer. It's a CAPITAL IDEA to give you full service... night or day. 'or further information, fill in the coupon below for our NEW Corporafe In- ormation File, including price lists. I'lcdsc send me farts on Ihc lull StT\ i( c cipabililies of Capital Film from Washington, D.C Miami, Fla. Name title. Addti' Cil\_ .State. .Zip. FILM LABORATORIES, INCORPORATED Capital of Wolhincjioii CnpiHl of Miami 470 E Street, S.W. 1998 N.E. ISOlh St Wathington, DC. 20024 North Miami. Florida 33161 (202)347 1717 (305)949 3242 the audiovisui calendai SEPTEMBER PhotokinaWorld fair of Pfiotographl Sep 23 Oct. 1, Cologne, Germany InfJ Cologne International Trade Fairs. Po Box 21 07 60, Cologne, Germany. OCTOBER San Francisco International Film Fes val, Oct. 12 22, San Francisco. Inf San Francisco Intl. Film Festival, 1^ Bush St., San Francisco, Calif. 94109J Consolidated Film Industries Advanc^ Techniques Film Tape Seminar, 0=MRCMII_0 07 'Agenr ...it sells for you right out in the open New lightweight, portable cartridge-loading super 8mm, sound motion picture projector ALL THIS PLUS FAIRCHILD ENGINEERING The SEVENTY-07 is the projector for the man on the go! It travels as easy as your attache case and is always ready to help you sell, teach or train. irS PORTABLE, set to go where and when its needed. When you fly, just put it under your airplane seat. It only weighs 17 lbs. ITS VERSATILE ... the SEVENTY-07 converts from rear screen to front projection In a lew seconds. It's Ideal for either a small group or a large audience. IT'S CARTRIDGE LOADED ready for action. You never have to thread or rewind your film with the SEVENTY-07 and MOVIEPAK cartridge. IT'S EASY TO OPERATE sets up in sec- onds. Simple, accessible front controls make the SEVENTY-07 a cinch to operate. The MoviePak cartridge is carried in place, all ready to show. THE FAIRCHILD FAMILY OF SUPER BMM SOUND PROJECTORS. A. NO MATTER WHAT YOUR NEEDS ARE IN FILMED PRESENTATIONS. FAIRCHILD HAS A SUPER 8MM SOUND PROJECTOR TO MEET THEM. NEED HELP to siiow your products or services? Let Fairchild expertise aid you in solving any sales presentation problem. Contact SALES MANAGER, AV SYSTEMS i SERVICES at IF^CMII-C INDUSTRIAL PRODUCTl Model 70-21 the IS" •■(••man Model 70-31 Iho Mini-Console Model 70-41 the Exhibitor A (I I A H |. < S ( (1 N O < ' A I S •. I H tl W I h '10 I A M tl N I' U M A T I f 10 75 MALL DRIVE, COMMACK. L I .N Y llf BUSINESS SCREEI] newsreel REPORTS ON CURRENT EVENTS AND TRENDS jn Cable Television irve Community Interests? tcn-wcck experiment designed to ex- ore the nuitual interests of program- ;rs. cable systems and subscribers IS conducted this spring in a subur- n New Jersey community. Involved ;re Modem Video Programming, a vision of Modern Talking Picture rvice: Micro-Cable Communications trporation. which serves the Wayne, J., area; and various local educa- rs, religious leaders and others in- ested in the needs of the commu- y's specialized audiences. Results of the experiment indicate It the three interested parties could ectively work together cooperatively furnish materials geared to the com- inily's educational and avocational erests. It was also established that )le's special strength would not be delivering a mass audience but in 3ealing to segments of subscribers ;h material finely tuned to their :ds that most TV broadcasters can- t afford to provide. rhe experiment clearly established ,t business-sponsored films and edu- ional subjects are adaptable to cable )gramming. Other points which re brought out were that: A variety of formats were useful 1 acceptable for programming, from eotape to motion picture film to nstrips. Planned repetition of program ma- lal, rather than a drawback, is an Bt in both terms of budget and wer convenience. Cable may provide a valuable ex- sion of the classroom with out-of- ool viewing of supplementary films igned in the same way that outside ding is assigned. Cable can provide for a wide vari- of special interests, including adult ication and self-improvement. There is need to educate many seg- ots of the local communities about potential of cable and they must encouraged to have a strong voice program selection and scheduling. Many film producers and distrib- rs should be more aware of the ds and potential of cable broad- Jng and be aware of clearances re- red for CATV. "he films used in the experiment -elected from Modern's library films and from a number of • 'viiional film companies who per- ' 'e.i ihe use of their material with- irge. Complimentary copies of the report are available to sponsors and pro- ducers of industrial films from Fon- taine Kineheloe, Jr.. Modern Media Services, 1212 Avenue of the Amer- icas. New York, N.Y. 10036. Dr. Robert Richter, Film Pioneer, Mourned Dr. Robert Richter. managing partner of Arnold & Richter KG. died on June 18. 1972 in Munich. West Ger- many after a long illness. The 73-year-old film pioneer was co-founder, together with his life-long friend and associate. Dr. August Ar- nold, of the firm of Arnold & Richter KG, in Munich, which is today a lead- ing manufacturer of professional mo- tion picture equipment. Among the company's many products are the world famous Arriflex cameras. Dr. Robert Richter Although a graduate of the Munich Institute of Technology, Dr. Richter's expertise in the motion picture equip- ment field was largely self-taught since he was among the first to turn his attention to the then fledgling industry when he and his school-mate August Arnold established their company ia 1917. Originally conceived as a part- time motion picture laboratory, Ar- nold & Richter grew rapidly and expanded into the manufacture of de- veloping machines, film printers, and affiliated equipment. In I92.'i Robert Richter traveled to the United States, where motion pic- ture technology was advancing at a lasier pace than in his native Ger- nuiny. .Supporting himself by working as a waiter, machinist, and locksmith, he made his way to Hollywo<.)d to work in many areas of film produc- tion, including cameraman for Uni- versal films. Completing what he considered to be an apprenticeship, he returned to Germany to resume his formal educa- tion, in the process of which he earned his doctorate. In 1936 Arnold & Richter intro- duced the Arrifle.x 35, a revolutionary camera based on their invention of a restating mirror shutter, now standard in many professional motion picture cameras. The camera was the first of a long series of 16 and 35 millimeter Arriflexes, which today are the most widely used tools of the film and tele- vision industries. Dr. Richter personally received many international awards. In the United States he received honorary memberships in the American Society of Cinematographers and the Society of Motion Picture and Tclevisit)n En- gineers. Two Industrial Television Groups Scheduled to Merge I'relimmary arrangements have been made to merge the National Industrial Television Association and the Indus- trial Television Society. Both groups have had similar ac- tivities and aims, and it has been felt that a merger would result in a much stronger organization which will in- corporate the strong points of each. According to present plans, the two groups, each with approximately 250 members, will join together early in 1973. A joint merger committee is now working on a new constitution, bylaws and organization. A national conference of the new organization will take place on March 28-30 in Washington at the Shorcham Hotel in coordination with the tquip- ment exhibition of the National Asso- ciation of Broadcasters. Neither NITA President Ed Palmer (New England Telephone & Tele- graph Co., Boston), nor ITS President Joe Gorman (Moore Business Forms, Inc., Niagara Falls, N.Y.) anticipate any problems in consumating the merger. Gorman said, "It has been long needed and now is the most op- portune time for it." Palmer pointed out that, "The two organizations have continued on pai;c 62 Sitember/October, 1972 11 "ECLAIR PUTS YOU IN THE PlCTUl ( '\ !(■> Tlu- hnndy earner;) Hinh speed, portal (.juick cliantje 100/400 finn mag adaptable furu sports, medicine ami the mil CM 'i -The versatile can Can operate as 35mm an 35mm Techniscope or 16 Fast changing maga numerous accessories exj operating flexib NPR The compleat professional 16mm ca Quick change 400 foot maga Great tlexibility in lens use. Universal eyepiece. Runs q Total mobility; cordless sync sound with crystal cor ACL -The smallest of the 1 6mm professional cam Crystal controlled, takes 200 feet of changes magazines in less than 5 sea Weighs less than 9 pounds, has great bah uses any lens, has phenomenal accu runs quiet anc frame li as steady as a i ^t^. nu MOST ANYWHERE'' A NETWORK OF DEALERS IS POSITIONED TO SELL AND SERVICE ECLAIR CAMERAS AND ACCESSORIES \LASKA (\LASK A CAMtRA CFNTKR 26 W iih Ave |\nch.'r.iKi- W50I ,rh..ne 907/277-SSH rALlFORNlA kDOLPHOASSHRlXC TMGiMrvBlvd anF^.^nclsCl'^^l^l 'hone 41V7SI OHi [iLAN GORnON f N'TFRPRISFS l\C. ^VCahiii-nK.iBlvJ l.illvw.H.d >»iV2S [horn- 2IV466-1iM [iRNSfii SAWYER INC 1026 \' Hishl.inJ Ave- lollvtt.xni >>iVVS horn- 2H/4M1-S2I1 RCX1KS CAMERAS IN'C i Kiarnv Si [an Franciscii')410H hone 41V?'J2-1»J02 SiB/CECOI\'C OS PHOTO-CINE-OPTICS ■'il Siinia Monica RIvJ ollv«>«Ki "JOOiS lonc ^l2/466->)?6l LM EQL'IPMENT RENTAL CO .'C (FERCOl lOOSansiimcSr in Francisco "^41 1 1 wnc 415/398-2 W7 .CK PILL & ASSOCIATES 35 N Highland Ave. illywooiHiVVS lone 21V46(>-32W ;e motion picture services 28 N LaBrcaAvc. .llvw.HHi >*i\M8 ione;21V461-4185 ARK ARMISTEAP INC 41 N Formosa Ave .llyu.xHl 90vMf' one 21V 85 1-2424 I3LORADO ESTERN CINE SERVICE 2 S. Pearl St. •nvcr 80209 one WV744-10I7 GEORGIA FRVEFOTOSHOP 220LuckieSt N W Atlanta 30 Un phone: 404/521-0456 ILLINOIS BEHRENirSINC 161 E Grand Ave. Chicago 606 11 phone: 312/527-3060 VICTOR nUNCAN INC 155E Ohu.St ChicaKi- 60611 phone: 312/321-9406 HELIX LTD 679 N Orleans St. Chicago 60610 phone 312/944-4400 MASSACHUSETTS CLAUSGELOTTEINC 185 Alewife Brook Parkway Camhridtie 02 138 phone: 617/868-2366 MICHIGAN VICTOR nUNCAN INC 1 1043 Gratiin Ave. Detroit 482 13 phone: 313/371-4920 MINNESOTA MOVIE TOOLS INC. 2 30 Oak Grove Minneapolis, 55402 phone 612/322-1842 MISSOURI CALVIN CINEQLMP INC 2 15 W Pershing Road Kansas City 64108 phone: 816/4211230 NEW JERSEY MARX ENTERPRISES R.D 3 Bowenton Bridgeton phone: 609/455-0337 NEW YORK CAMERA MART INC 456 W 55th St New York 10019 phone 212/757-6977 CAMERA SERVICE CENTER INC AFFILIATE CAMERA SALES CTR CORP 625 W 54ihSt New York 10019 phone: 212/757-0906 CINE 60 INC 620 Ninth Ave New York 10036 phone: 212/586-8782 F&B/CECOINC SOS PHOTO-ClNF-t^PTK^S 315 \V 43rdStreei New York 10036 phone: 212/586-1420 FILM EQUIP RFN.TAL CO INC (FERCOl 41'->\V' 54th Street New York 10019 phoiu-, 212/5.S1-S474 GENERAL CAMtRA CORP 471 1 1th Ave New York 10018 phone: 212/594-8700 MOBIUS CINE LTD. 565 Fifth Ave New York 10017 phone: 212/697-8620 NORTH CAROLINA STANDARD THFATRE SUPPLY CO 125 Hifigins St. Greensboro 27406 phone: 919/272-6165 PENNSYLVANIA CALVIN CINEQUIP INC. 1904ButionwooJSt. Philadelphia 19130 phone: 215/568-6297 KADET PHOTO SUPPLY CO. 1020 Fifth Ave. Pittsburg. Pa 15219 phone: 412/261-7258 TENNESSEE MOTRIN PICTURE I ABS 781 So Main St Memphis 38102 phone: 901/948-0456 TEXAS VICTOR DUNCAN INC. 2659 F.mdren Drive Dallas 75206 phone 214/369-1165 .MOTRIN PICTURE EQUIP CO 39 31 Feagfln Houston 77007 phone: 713/861-2479 UNIVERSAL CINE-PHOTO 2411 Ross Ave Dallas 75221 phone: 214/748-6645 GORDON YODER INC. 2840 Reward Lane L^illas 75221 phone: 214/357-3045 WASHINGTON GLAZERS CAMERA SUPPLY 192 3 Third Ave. Seattle 98101 phone: 206/624-1 100 MORSE CAMERA & FQLIIP RENT 1 107 Virginia St Seattle 98101 phone: 206/MA 3-4797 WASHINGTON, D.C. BRENNER CINE-SOUND 5215 Wisconsin Ave. N,W, Washington DC 20015 phone: 202/244-3800 WISCONSIN PHOTOART VISUAL SERVICE S40 N Plankmgton Ave. Milwaukee 5 3203 phone: 414/271-2252 ECLAIR, SINCE 1908, THE PROFESSIONAL'S CHOICE IN CAMERAS ECLAIR For a brochure on these cameras write or call Eclair a.rp..ration. 73 S Central Avenue. Valley Stream. N Y 1 1580(516) 56l-64iM • 7262 Melrose Avenue, Los Angeles. Gilifornia 90046 (21 3)933-7182 the camera eye BY OTT COELLN Private Enterprise Needs to Show the "Big Picture" Today In this \LMr ot "ncgaliN ism" amid vit- riolic atl.ll:k^ on nearly all segments of private enterprise; Naderism and its shrill oiiteries. often based on the "when did you stop heating your wife?" principle: and the confusion cast among young Americans, industry can well be concerned with ilic quality of its public image. Where does the responsibility of to- day's corporate audio-visual manager fall? Filling orders from every level of management for nearly every kind of everyday A-V tool is his principal preoccupation. Perhaps that is suffi- cient, perhaps not. There is, it appears, two wholly dif- ferent approaches being taken by com- panies when public and employee re- lations come to the realization that a really effective, memorable motion picture can help improve both external and internal understandings of vital objectives. There is the approach of companies like IBM World Trade, etc. where the answer to corporate problem in which a iiood film can help, is to turn to truly-qualified professional talents for Its production. And there is the approach of the ilo-it-all-oursclves corporate depart- ment where such films are attempted and arc occasionally successful, often less so. There's really a third approach, where large companies like General HIectric at Schenectady, have enough savvy and experience to bring off good public relations' film production. We've raised a very important ques- tion which only the most dedicated audio-visual man or public relations' director can answer. But take a leaf from Philips, the Netherlands' elec- tronics giant, where management has always turned to the most creative tal- ent available in that land. Borrow one of the U.S. prints of l.iuht. the recent (irand Prix winner at Barcelona and see what true genius in film making is capable of doing. In any case, with national ami inter- national film distributors capable of delivering millionfold aiuliences ol in- fluential Americans for that kind of truly appealing film and with the C4)r- porale need for the wiilest possible public understanding, this is no time for experimentation. The man who will go into top man- agement out of today's important job in audio-visual communications may be the man with courage to say: "let's vo out and find the finest talent avail- able to make that pit lure!" He won't kid himself or his com- pany into believing that homemade videotapes are going to do the job; he'll try to acquire the talent of a Bert Haanstra or a l^-e Bobker, to name just two of dozens of proven produc- er.^. Think small and stay down. Henry Ford put Leo Beebe into the ranks of his top managers because this JAVA past-president saw the broad picture. And we think of all this because we're seeing all too few of such films as Miracle in Paradise Valley, Louisiana Story and those other great sponsored films of past years which have become "classics" in our time. And they did the job. It costs just a penny or two per viewer to make the big picture; that's not an expense, it's an investment. Your company owns a valuable prop- erty and it has gained a goal vital to all of us who believe in the system that made America great. Great enough to be emulated in nearly every land; to be the envy of China and the Stiviet Union as well as all of Europe. Cireat enough to furnish the food and fiber on which an entire world depends, as well ;is building a society that, despite its shortcomings, continues to grow toward the SO mil- lion employment mark. Some Important Names Overlooked in Recent lAVA Meeting Report l.ditorial deadlines being what they are. our most recent C'iimera Hye re- port on Industrial AudioA'isual Asso- ciation activities during that organi- zation's annual Spring Meeting in Tan-I'ar-A in the Missouri O/arks left out some pretty important details. For example, former lAVA Secre- tary Dick Joy (Burroughs Corp.) was elected 2nd Vice-President; Paul An- derson (Northwest Hell lelephone Co.) is lAVA's new Assistant Secretary and the durable, exuberant I r d Woldt (III. Bell retiree) continues as Fxeculive Secrelarv and Treasurer. And for prospective members in a-v management fraternity, two M bership Chairmen were named: T( Zarbo represents I'astern prospec and Tony Sellner is the man to wril to if you're a Western member pro pect. West of the Mississippi that is And. just to set the record straigh Caterpillar Tractor's man-in-charge i all Spring Meeting program arrang. ments was identified by us as "Gencr Supervisor, Communications Services at that company. 'Scuse, please, for tl past two years Bob has been Assistai Manager of the Sales Training Di\ sion at Caterpillar! For convenience, address inquiri on membership to Fred Woldt, Indu trial Audio-Visual Association, P. ( Box 656, Downtown Station. Chicag Illinois 60690 and Fred will see th your letter is forwarded to the prop' chairman. Taking the Facts to Workers Apropiis of the importance of gc ting truth in the mmt convincing, mo understanding and effective ways public and employees, Alcoa took tl message of Cost-Price Squeeze ai its implications to all of its .^."^O.W employees. This factual motion pi ture on the reasons for the closing the company's New Kensingtt Works, operative for 80 years. shoW' Alcoa's people that modernization pi employee motivation for increase productivity are the keys to their ji futures. The film did a great job restoring morale, increasing outp and was well received by labor lea ers as well as workers. // you don't tell your people I facts, they will draw their conclusio or adopt those adverse to your cOi /lany's future and th -irs. California Names Don White lormer e\ceuti\e vice president the National Audio-Visual Associatii Don White, now heads up the n Washington. DC. office for the C; fornia Stale Department of Fdiieati' Don's title: Deputy State Superintei .;nt for Congressional Relations. O fornia couldn't have picked a nii experienceil and compi-teni man the job Our life-long friend has h. an education ;idsocale in the natio Capitol since 1959. 'ifi 14 nilSINESS SCRE* Fairchild 70-07: 1424 cubic inches Videotronic Compact: 837 cubic inches.. Less is more. When we say portable, we mean It. The new MPO Videotronic Compact automatic movie projector Is two and a half pounds lighter than the Fair- child Seventy-07. And the Fairchild Is 70% larger. The new Videotronic Compact Is easier to carry. Easier to travel with. Easier to set up because It needs less space. What's more — the Videotronic still does the best job. Just snap In a car- tridge. Flip out the VIdeotronic's own built-in screen. Or convert, in seconds. to project on a wall or large screen. You'll hear improved sound quality and see a sharp, brilliant motion pic- ture. And you'll appreciate some great new features. Like external on- off volume controls. And the unique N. T. C. {negative temperature co- efficient) built into the lamp circuit, to prevent blowing the lamp in areas of excess voltage. t^ake a quick comparison. We think you'll agree. With the IVIPO Video- tronic Compact . . . less is more. Oi'ices in Atlanta, Chicago, New York and No. Hollywood. Salesiservicethroughouttheworld MPO Videotronic Projector Corp Division of Optico, Inc. 305 East 46th Street New York, New York 10017 BS9 I'd like to see a demonstration of your new Compact. Forget the Competition. I would like to see a demonstra- tion of your new Compact side-by- side with the competitive machine. Name. Company, Address _ City, State, Zip. •ptember/ October, 1972 15 picture parade REVIEWS AND PREVIEWS OF NEW VISUALS Problems of Illiteracy: The Right to Read A new tijni rclc-iM-'il h\ ihc U.S. Of- fice of Education illustriitcs the trag- edy of functional illiteracy in Amer- ica and demonstrates the efforts undertaken to solve reading problems. After an introduction by Mrs. Rich- ard Nixon, Honorary Chairman of the National Reading Council, J he Rii:hi to Read goes on to graphically depict the plight of illiterate adults and chil- dren throughout the country. It shows how they are being taught to read, in terms of their own needs — by their peers, interested citizens and with the aid of audio-visuals, television and computer technology. Singer complete line of Radiant screens For schools, homes, business^ industry, institutions. LENTICULAR FIBRE 'glass glass beaded, silica textured matte'white Electrics Wall mounts Tripods Ceiling mounts Portables Rear Projection Lace & Grommet Installations Convertibles Rope & Pulley models Reversible screen & chalkboards Ask your Graflcx audiovisual dealer to recommend the precise screen that's rinht tor you. You can choose from a wide variety o( screen sizes in a price range that's right for your budget. The Singer Company, GraflexDiv., 3750 Monroe Ave., Rochester, N.Y. 14603. SINGER ORAFLEX DIVISION 16 According to Sidney P. Marlatii Jr., U.S. Commissioner of Eiducation "the film pinpoints the reading crisi and shows how many of our citizen are denied employment or ad\an ment because they cannot read simpi instructions or application forms. I also shows the job of learning an achievement at all ages in waim, hi man terms." The Rifiht to Read was produced bj Francis Thompson. It is availabli from Modern Talking Picture Servio 232.^ New Hvde Park Rd., New Hyd| Park, N.Y. 1 i04(). Self Defense for Woman Industries and commercial estahlisl mcnts with large groups of women ci ployecs may find a new film on sel defense for women of particul interest. Nobody's Victim covers two mai fundamentals of personal safet; avoiding danger before it develops anl dealing with it when there is no othi choice. The film shows many inaciical di fense techniques and courses of actio] lo take in danger situations. It is ni a karate or judo film. Interviews with women who ha\ actually been attacked illustrate dar gerous situations. It is shown how- comb, key. or rolled magazine can more practical defense weapons thi a gun. An authoritative film. Nobody's Vb lim is based on the work of Pat F Stock, defense expert, lecturer, instrui tor and author of Personal Safely an Sell-Defense for Women, which used by hundreds of police depa mcnts and schools as the text of thci course on self-defense. Nobody's \'ictim is one of the fi films on personal safety for womi .iv.iilable to the public. It was p duced by Vaughn Obcrn and Al; Barker, and is available for sale rent from Ramsgate Films. 704 Sani Monica Blvd.. Santa Monica, Cali ')0401. Environment Film Seen by Millions •\ii l\-(i.ll-() Corporation film o the environment dilemma has bee seen by 13": million viewers in i fiiTit 14 months of circulation. The 14' J -minute color movie, TA continued on page 5 BUSINESS SCREE ow HERE'S A PROFESSIONAL 3MM ELECTRIC AT THE PRICE OF A BOLEX. 0C3i-- ■-• f 14- { f ^ * ^ % L-jcause It is a Bolex. The new Bolex EBM Electric 16 With all the solid, dependable features you asso- ciate with Bolex. Plus built-in motor, and rechargeable 12-volI battery contained in the most comfortable grip you ever held in your hand. A compact, easy-to-handle. thoroughly professional 16mm camera. At a price that should put an end to rentals forever. The motor is electronically controlled for accurate, steady running at speeds of 10 to 50 frames per second, and 24 and 25 fps for synch sound. An easily attachable 400' film magazine is also available. The EBM has flickerless ground glass re- flex viewing and focusing with 14X magni- fication. Plus a handy behind the lens filter slot arrangement. And the camera incor- porates the famous Bolex registration claw that assures rock-steady images. Equipped with the Vario-Swilar 16-100mm zoom lens with electric-eye Ihrough-the- lens light metering and power zoom, the EBM becomes the most automated pro- fessional camera. (NASA chose Switar lenses for use in the Apollo flights ) A dozen other top quality fixed focus and zoom lenses are available, all incorporat- ing the bayonet type lens mount for instant lens changing and locked ring security. Accessories for the EBM include a small, lightweight synch pulse generator that rides in a pocket. And a pocket-sized crystal control unit for wireless synch sound filming. The Bolex EBM has everything a profes- sional could wish for in an electric 16. At a price that sounds like wishful thinking. F=^k. 1 1_ I— .'x F^ c:> Other products Irom Paiilard Hassolblad cameras and accessories. Hermes typewriters and figuring rr^actiines. Paiilard Incorporated. 1900 Lower Road. Linden. N J 07036. Please send me your free 32-paoe catalog on the EBM and all other Bolex 16mm cameras and accessories. Name_ Company. Address City .Slate_ .2ip_ paradox BY STANFORD SOBEL .•a I'AKADOX: Monv> is the root of :ill l>«K>d. Recently I made the mistake of trying to clean out my old files to make room for new ones. I started out deciding I would be ruth less and throw out everything over ten years. But there was so much interest- ing material that I extended it. first to fifteen years and then to twenty. Fi- nally. I cleared eight file folders oiu of four hundred. In the course of doing this I became deeply disturbed by a curious coinci- dence. I ran across a bid specification for u script for the Navy, which was dated 1955. looking at it. I realized that I had hid S.^.OOO.OO for a script assignment, which went to another writer for 'i>2850.0(). Nothing strange about that except that. . . . . . . Just one month ago I bid on a Navy script and my bid was S2475.0(). Th; assignment went to a writer who bid $245().()<)! The real point of this anecdote is this ... in 17 years my esti- mate of my work's value has gone down by more that $5(M) on an equiva- lent job! This paradox started me thinking about money, and its relevance to value, to writing, to quality in films, to return on an investment and all the rest. Money has no intrinsic value for me, nor for most other writers I know, I think that's why we're generally poor businessmen . . . with some important e^tceptions, of course, of whom I try to be one. For most writers, money is like millimeters. It's really only impor- ts lant as a measurement. Writers think t>f money the way executives think of iob titles. It tells >ou something about how f.ir you've been able to get but It has almost nothing to do with your ideas of intrinsic value. There are crtain basic require- ments, of course. If you live in the New York metropolitan area and you have a house and children and cars, you have to make S25,0(M).I)() a \ear to get by with any hope of sending \()ui youngsters to college. Now if you think about that for a moment, it di- vides out to the point where you have to earn about $100 per day in your normal occupation. Of course, if you allow for some slow periods, then you have to earn more than that during your busy pe- riods to compensate for th^- idle days. I know what all of my colleagues and competitors charge, and I've always been very frank with them in discuss ing m\' own fees. This is such a close- knit little industry that there are no real secrets, and most of us know the consequences of pricing ourselves out of the marketplace. The other thing is that producers and clients almost never select a writer on the basis of price alone. If there is a difference in nrice, it's usu- ally something like $150 . . . to take a figure at random from mv old files! Nobody becomes personally wealthy by writing industrial films. You can become wealthy by inheritance, by in- vestment, by marriage, by employing other people, or by writinc a hit Broad- way musical . . , but not by writing in- dustrial scripts. Nobody is more defenseless in eco- nomic terms than the free lance writer in the industrial film industry. He has no union protection, no corporate de- fense, no paternalistic employer, no civil service protection, and he doesn't even qualify for imemployment com- pensation. In television he at least has the protection of the Writer's Guild Minimum Basic Agreement, but the iiuli'strial field is so fraument'il that Ihe Guild has never been too effective. You don't even have the bargaining skills of an agent because, generally speaking, thev don't find the field too profitable and haven't operated much in it. Of course, you can predict the con sequences of this type of vulnerability !■< . . . writers have generally struck baq with guile, craftiness, himior, and ori inality. Some of my favorite convt sations and confrontations have be j^,| on the subject of writer's fees Once a purchasing agent type call^ me in furiously, even though he h; already given the job to another wriU The P. A. was simply calling me in vent his annoyance and intimidate i lor the next possible assignment. Wh' 1 went to see him, he blustered at r . . . "How dare you bid so high? , Why is your price so exorbitant?" "B, cause," I answered, "the profit is c orbitant." He stared at me for a in ment and then hurst out laughing Recently, one of my favorite corp rations, in the first fifty of the Fortu 500. called me in to write a new fili The man asked me for a price, whi was $3,000.00, and was aureeablc him. He had just one small favor ask. The corporation was trying to cover from a difficult year, and th wanted to look good at the anni meeting . . . (which happened to where they were going to show t film to the stockholders.) S of i weekly grocery tab. the same for Blauvelt I iquor Store. Ralph's Grc bush Garage where I buy my gas, Wolfson who sells me mv insuran the Provident Savings & Loan wll ~i|i -.sli ;4i ■31 Sliinlcnl Sohrl wiilc: "Pdiiitltn" in each issiii- of lllh mtigoziiif. rfviir.lini; llir in Iry from his uprrial vunliiKe point as a writer bused in New York City. BUSINESS SCRE 1 '•»< ikis the morttiago on my house, and '•out iwcnt\ iithcr pcuple. But if they I bought the deal. I assured him. I'd have no objection from iiu! : Writers aren't the only ones with |is kind of problem. Dick Shanahan I Detroit is probably one of the best ini producers in the business today. '.•ceniK he submitted a bid on a job ■d the prt)specti\e client called and kcd: "Couldn't you cut >our price 'wn a little on this. Dick'.'" Richard's ,sponse was a classic. "Well, the answer to your question I both yes and no. Yes, I could cut .• price down, but if 1 did. then 1 )uldn't be making any money on the 1. And if I were satisfied to make : money then I could sia\ home in ,' living room and not work at all d make no money, so I guess the swer to your question is really no!" When I say that "money is the root I all good", what I mean is very sim- :. I don't think you can get good ^rk without paying a fair price for Of course, you can pa\ a high price .- a film and get a bad picture. I see I least ten bad pictures a year which jst somebody a lot of money. And for scripts . . . every scriptwriter 1 ow will testify that you sometimes y a lot of money for a script and |J up with a second-rate script. 'But ... if you want an absolute ■irciniee of bad films and second- ^e scripts, the surest way to get them to chisel on the mone\ end when u're hiring creative people to do the i>. Writers and producers want many jngs out of life . . . recognition, rslige. appreciation, responsibility, edom, authority . . . all the things It e\eryone else wants. Money alone I not provide all those good things. I in this complex industrialized so- ty. money is a measurement by ich your progress toward them can measured. My mother says that mey is a popular gift because if the jple don't like it they can always :hange it for something else. Fhe only real weapon a writer has bargaining is his refusal to accept i assignment, and that obviously has limitations. If he employs it too en he ends up unemployed. And if does not employ it often enough, he 1 defeat himself by working for hing, denigrating his own work and Jge, and ullmiately damaging his ow writers almost as much as him- f. I consider myself among the most tunate of men for 1 have been gen- lly blessed with clients who know work, like it, pay me fairly for it, 1 continue to use mc each year with reasingly mutually satisfying rela- iships. both financial and creative. in money has been the root of all goods, n Beanlien R16B built-in —Power Zoom NEW INTEGRAL POWER ZOOM is coupled to the line Angenieux 12-I20mni "auto" zoom lens, providing an infinitely variable zoom range irom 3 seconds thru 15 seconds. Zoom speeds can be changed while running. Zoom speed is continuously smooth and even, with instant and absolute Start-Stop. A IGinm Motion Picture Camera System The Beaulieu R16B "Automatic" gives you important features of 16mm cameras costing and weighing more than twice as much. Features: Fully automatic exposure control system. Lens interchangeability. Mirrored shutter. Extremely bright reflex viewfinder. Camera body weight — 4V4 lbs. Plus a full range of professional accessories, including a "sync" generator and 200 ft. daylight-load 16mm magazine. FOR SALE or RENT Get /( at Camera Mart . . . Use It Anywhere. THK CAMERA MART IM 45G W. 55th ST., NEW YORK, N. Y. 10019 • (212) 757-6977 RENTALS SALES SERVICE itember, October, 1972 19 focus on communitronics BY HUBERT WILKE k^ Rc.ir \crMis front projection — uhich should it hi:'.' This is far and away the question most asked our staff of a v consultants. Since front projection will not provide an effective image on a rear projec- tion screen, and all too obviously vice versa, the answer must take into con- sideration such factors as the function of the room and the availability of space as well as the cost. In consider- ing costs wc are not, of course, refer- ring to the ceiling recessed front screen that should be included in most every rear projection installation in order to accommodate the ubiquitous overhead projector — but rather to a fully equipped permanently installed dual system. Usually, there are times when a client asks for both front and rear projec- tion to play it safe because he does not want to overlook any possible need for dual-system flexibility. There are, however, other instances when the functions of rooms do indeed dictate a design that permits both front and rear projection. Until recently the de- sign of most permanently installed dual systems have called for two sets of equipment, each requiring its own projection booth at opposite ends of the room. In attempting to discover a means not only of avoiding the cost of duplicate equipment but simplify- ing and centralizing the day-to-day operation of a dual system our staff created several design concepts that have offered our clients the flexibility of both front and rear projection with one set of equipment. To describe the possibilities and set forth the parameters of design for such facilities, this month we call upon Senior Associate, Raymond H. VVadsworth, who sets the scene from the vantage point of a totally inte- grated system operation. H W. PROJECTION POSSIBILITIES ERONT, REAR, OR BOTH? by Raymond W. Wadsworth ( ONSIDKR IHK KOI.I.OWI.NG: .-\ bullon IS depress'.-d at the control console — the large v^'indow wall, which until meeting time had offered the conferees a sweeping view of the city's north shore, gradually and quietly darkens as vertical blinds close out the view. The transparent drapes close. The group takes com- fortable seats with large arm rests and writing surfaces, swivels into an in- formal seating pattern, and gives its attention to the conference leader. The background music has tapered off unnoticed, and a pleasant change in room lighting is somehow creating a mood of expectation and awareness that the next two hours will be a meaningful experience. A ceiling spotlight illuminates the speaker as he makes his opening re- marks, and the lectern microphone picks up his voice, which reaches every listener in natural low level tones over the concealed ceiling loud- speakers. The program moves into a rear screen presentation, requiring audience participation. Already the leader has depressed a single environment but- ton on the lectern control panel, and what had been a wall-covering panel moves silently into the ceiling recess, revealing a rear projection screen descending from above, while a chalk board is disappearing into the same overhead recess. Simultaneously the audience area light level has increased to facilitate nole-taking and discussion, and the first set of visuals to be shown on the dual-image screen await the press of the required function buttons on the lectern control panel. At the proper time an intermission intervenes, whereupon the rear pro- jection environmental pre-set control returns the room to its normal mode, and the participants once again enjoy a view of the outside surroundings ct)inplete with background music. After the coffee break, an industrial fdm is to be shown, in full color cmemascope. Bui now an entirely dif- lerent room orientation is prcferaU As before, a single button is depress at the main console, and the changji room environment bids the viewers swivel their chairs and give their tenlion to the opposite end of t room. It's difficult to be aware of that is taking place — for what peared to be a wall panel is nc quietly retracting into the ceilii while a chalk board behind it is ji disappearing from view into an ovi head recess, revealing a wide, curv front projection screen not unlike theater. At the same time, what h been the rear screen wall at the oth end of the room, is undergoing soi interesting changes also. The w panel has again retracted, as has t chalk board behind it. and the re screen itself, while a mask is desccn ing, is rising into a ceiling recess. T mask closes the rear screen opcni except for an area large enough permit the projected light beams pass through, and also to permit projectionist to view the screen i part of the audience. So no« we ha a theater — with just the right envirc ment to ensure distraction-free volvement of the viewers with the fil SOIIND.S FAR FETCHED AND IMPRACTICAL? Not at all! The system described now in the planning stages, and scheduled for use in the new mana( ment committee room complex the extremely progressive First W consin Bank in Milwaukee, Uisct sin. Fig. 1 shows a plan vie\^ of t system in rear screen mode, and 1 2 gives the arrangement for frt scieen use. A third feature is demc straled in fig. 3, wherein a separa small screening room is created will, the light beam space needed for ( rear screen projection system. 1 projection screen for screening use the rear side of the sliding douh surfaced chalk board, which occup the same nest of slide tracks as rear screen and mask. Another automated visual systi involves the displ.iy of .^2 iliHcn charts, displayed in a matrix of charts visible at one time, using t horizontal rows of 8 charts each. I hind these is a second set of ehai Hiiherl H'ilkc is prisitlcnt of Hubert tVilke. Inc.. iin inlernaiioiuil •". clalizing in communications facilities design and programming consultuu. ?0 BUSINESS SCRE' . 1. Plan view of av complex, in rear jection mode. jyL I li [ 4. Room orientation shifts toward ')lay wall, containmg automated rts used during small group discus- IS. :alcd when the front set of charts utoni;itically transported vertically of \ iew. Fit;. 4 shows the room ngement wh.-n the chart wall is jse. Pattern light projectors, lo- d in the space above the suspended er ceiling over the audience area, imutically light any display or ip of displays "called up" b\ the enlor. 0-\\.\\ FROJKCTION SYSTEMS ER L' IMOSr I.N FLEXIBILITY is interesting to note some of the JUS arrangements used in an ef- to provide the advantages of two- projection systems. While many s cannot support the cost of ultra listication, as in the system de- led above, they are starting to k in terms of more fully integrated :ms. and have found that both t and rear projection can be uti I with varying degrees of cost if space is properly planned at the ct. The important thing here is the need for two way projection naking itself felt as AV media tilioners expand their hori/tins lei the visual image and the en- imental surroLind work together odiice the desired stimulus. In this rd. a prime consideration is that -■oncepl of "projection flexibility", •d to thai of "nuilti-use", brings a dimension lo space utilization, with this concept in mind that have recommeniled that certain ing rooms in the forthcoming solidated Federal Law Enforcc- Fig. 2. System oriented for front pro- jection. R? -J' T * e c; -r 1 ON_i Fig. 5. A typical 30-man classroom ar- ranged for both front and rear pro;ec- tlon. ment Training Center complex to be built just outside of Washington, D.C. be equipped to alternately convert from front to rear screen. Fig. 5 shows a t>pical arrangement of a .^O-man classroom for the above complex, with convertible projection systems. The projection equipment is not duplicated — the same projectors serve for both front and rear projection systems. All sliding panels and screens are man- ually operated. Another such system is depicted in fig. 6. Here we have a system where the rear screen is flexible, light weight vinyl rather than glass. It is stretched on a transporting frame which is shown in the extended operational position (a). Rear view projectors are housed in the enclosed booth, and rear-project through glazed ports, when front projection is required, the rear screen assembly moves back on ceiling-mounted tracks, and a roll- down screen lowers for projection via a 16mm projector located at the op- Fig. 7. A front/rear system using a roll down rear screen, with plate glass sound attenuating window. ■ I I I II i I -k *4j ^la^T.o. Fig. 3. What was "light beam space" In fig. 1 becomes a separate screening room. Fig. 6. Front rear projection system using unique arrangement of track- mounted flexible rear screen, plus standard roll down front screen. posite end of the room, (h). With this arrangement the audience faces the same direction for both modes of operation. The last example. Fig. 7 was ac- tually the first such design in our de- velopment of dual projection facilities. It was created by our associate Fdwin Hodder for Time Inc., as a straight- forward and economical means of handling an unusually wide range of multi-image slide and film presenta- tions. At Time. Inc.. the rear screen is flexible, and consequently is rolled in a concealed encU)sure. A large glass window serves to attenuate the sound of the projectors, and also acts as a projection port for front projection. Fquipment location is always in the fixed booth at one end of the room. Portable seating is simply reversed to orient the audience for either front or rear projection. The installation of this facility in Time Life's New York headquarters has provided ample op- portunity to study and evaluate the concepts herein described. D Hiiy Wmhwortli is II M'liior associair of //iihrrl H ilkr. Inc.. anil u Icadinn uiillioi iiy on iiiiilio- yisiial pi ojcclion syslcms. ember/ October. 1972 21 a-v man Willis H. Pratt, Jr., recently retired as AT. & T.s Film & CCTV Manager, is Business Screen's A-V Man in this con- tinuing series of profiles of leaders in the indu<:trial audio-visual world. If ;inyone shinikl be considered lo h;ive been the chairman of the Hoard ol the industrial audio-visual community over the past 25 years or so. it would have to be Bill Pratt, head of American Telephone & Telegraph Company's film & CCTV department. During most of these years he super- vised the largest budgets for film pro- duction in American industry; most of the films he and his department turned out were models of communications ef- ficiency and technical excellence; and he has won. during this time, the un- bounded respect and affection of hun- dreds ol his fellow A-V men in indus- ir> lor his gtnid works on behalf of .ludio-visuals and audio-visual people. Hill Pratt retired on May 31 after 4} years with the Hell System. During the annual Spring Meeting of the In- dustrial Audio-Visual Association, fel- low members presented him with a pl.ique in recognition of his outstand- ing contributions to the industry. Re- sponding to this salutation. Pratt ot- tered some ol the "A-V-isms" to which he has dedicated his business life. His concluding point, and one of the most important, was this: "The AV man is a communicator. As we all recogni/e, ways and means ol communicating are conslantK changing. In fact, the developmeni of new hardware iluring the past lew years has quickened to a point where the AV professional has ilifficully in keeping up to date. "However, he cannot afford to be- come so ileilicalcd to his stand.ird offerings ami production scheilule lh.it he fails to comluct a selective proc- ess of experimentation with new haril- ware and soltware. Innovation and iin:it.'iii,itii he is indeed an order laker." Hill Pratt h.is been conlinuallv look- ing .ilie.id in lulfillmg his compan>'s requirements for new visual com- munications media during his career at A. T. & T. After supervising Hell System films for over 20 years, he early became aware of the grt>wing possibilities for the use of closed-cir- cuit lele\ision in the system, and .ibout live \ears ago he was selected to direct the growth of CCTV through- out the Bell System and to head up A. T. & T.'s new CCTV department in the New York headquarters, a job to which he proceeded to de\ote himself with .ill the energy and skill he hail given to film supervision. Willis Pratt came to audio-visuals as a young man in a gradual manner over a period of years. In college, at the University of Connecticut, he was active in writing for the college news- paper, and took part in theatre activ- ities as stage lighting manager, but after joining Ma Hell his career led him into the electronics side and grad- ually into training, both at the crafts- man and management level. Shortly after the conclusion of World War II. business became in- creasingh interested in the new visual media which had done such an excel- lent job in military training, and the Hell S\stem began an evaluation of sound sllilefilnis for specific job train- ing in the plant department. Pratt, then with the Southern New England Com- pany, took part in this evaluation by writing a proposed script for a slide- film on the problems of the new man on the job. rjl he I Mm was produced, proved suc- A cesstul. anil attracted the attention of John Shaw, then Asst. V.P.. and just given the job of organizing the audio- visual part of th- Bell System's op- erations. Mr. Shaw invii.-d Pratt to New 'York, and shortly afii.r this. Hill began his full-time audio-visual career as A. r. iS: T.'s Film Manager. It has been a particularly satisfy- ing life for Bill Pratt. "There is end- less variety." he said recently, "endless challenge and opportunity for imag- ination anil innovation." Pratt has been a constant innovator, not onl\ in the extremely wide range of applications to which Hell System films were put. under his supervision, but in the meticulous care in which they were aimed at particular au- iliences and tested to prove their aim was true. In addition to the Industrial Audio- Visual /Association, in which he has been ailive for a great manv vears. Hill Prull was a charter member of the Council ol Intern.ilional Non- lhe.iirici:l I vents (CINI). serving on Its Board of Directors, as Chairman Its Business and Industrs judging co mittee for many years, and as Pn dent tor a two year term He served on the Audio-Visual Scrv Commillee of the Association of 1 tional Advertisers for many \ears. as Chairman for five years. Anthony C. l.unt, Administrai Secretary of the ANA A-V Cc mittee. still remembers Pratt's ti C hairm;. n with considerable "Guys like Bill Pratt," he says, " mize the adage that if you really w something done, give it to a bus) mj It must Ik- that the increasing burd of responsibilit\ and the demands multilarious activities can call up tent reserves of creativity and enc in a m; n like Bill. I remember . particular time when, with all his tiviiies in full swing, Bill took a gi] deal of time and effort to create a v] funny tape recording to commemoi the retiiement of ANA's senior \1 president. Duke McElroy. Duke not only pleased and honored, simply amazed that Bill could m the time to plan, write and rccor tape — much less one with such proi sional content and timing. I guess accolade of 'professional' sums what it is that makes a man like Pratt able to do so much, so «| It's the highest order of eompliirj m my hook and one that Bill P has earned many times over. It's kind of talent that makes outst.ini plays by Gordie Howe. Willie Ml and John Unitas look easy." Bill Pratt has retired from the System, but has not lost his k interest in audio-visuals. He plan; be .ictive in consultation work to continue his active a.ssignments v CINE and I A VA. Recertly he was asked, in vic» the experience gained during his I service to the industry, what he in the future for the industrial j man. "I think the audio-visual man h: very meaningful future, and I only see his status as growing. Th on the basis, however, that the . man is, as he should be, a v rounded individual who has in kit bag of communications tools all necessarv media. "However, if he is only speciali: in one tvpe of medium to the exclu ol .ill olhers. then his future ina> very had, indeed. He is not serving company as he should. He is not h ing to shape his own future, he victim of it. "Bui. if the A-\' m.in recogr all the requirements iif his job, goes aheail to meet the needs of comp.iny. then I ihink he h.is a rilic liilnre." BUSINESS SCR ll i f hen you incentrate 1 doing imethingwell... id spend 1 years at it... )u're likely to ) it very well deed. id we do! No other lab in the world knows as much about processing filmstrips and color slide duplicates as Frank Holmes Laboratories. This isn't idle bragging. It's a fact. Ever since we started in 1948, we have specialized in turning out the finest quality color filmstrips and slides. They're not a "side line" with us. They're our only business. Along the way, we've run into a great many problems, and solved them. We've learned a lot about short cuts — which ones to take and which to avoid. We've experimented with many techniques and created a few new ones ourselves. Much of the equipment at Frank Holmes Laboratories is unique and has no counterpart elsewhere in the industry. Nowhere else is there such an exacting inspection procedure ... or such an outstanding enthusiasm for perfection. Which means simply this .. . If you want the finest quality color filmstrips or color slide duplicates, why not select a specialist, like Frank Holmes Laboratories ... the lab that does them better than anyone else in the world! Write today for our new free catalog! FRANK HOLMES LABORATORIES, INC. 1947 First St. . San Fernando, Calif. 91340 • (213) 365-4501 'tember/October, 1972 23 Multimedia Is Key Sales Program Tool For Wichita Ad Agency Don Forbes, president of Forbes, Inc , Ad • of Wichita, Kansas, was once a professional pnot rapher. Is multimedia a viable coiiinmnica- tions tool that should be used by every marketing organization — or is it a herc-today, gone-tomorrow gim- mick? When asked this question, Donald G. Forbes, president of Forbes, Inc., Advertising of Wiehita, Kansas, re- plied: "Shortly after we opened our multi- media theatre, we produced a four- projector, 15-minute presentation to describe a syndicated merchandising package that we developed for sale to banks. Within several months, we showed the program to 23 prospects — 22 are now customers." Forbes emphasizes that he doesn't give multimedia full credit for closing these sales. He believes the viability of the package. Chequers Clubs, Ltd., which is designed to attract youthful customers to banks, is what made it salable. He explains, however, that the avail- ability of the multimedia theatre and program on-premises helped to attract the prospects. In addition, the presen- tation itself gave potential clients enough information so the agency could close the sale. "There is no way that we could have been nearly as effective relying .solely on flip-charts, literature and per- sonality," he stresses. Forbes, who founded the agency in 146.3 to provide advertising and mar- keting services on a regional and na- tional basis, developed his firm's mul- timedia capability to the point of de- signing an in-house theatre. ■"I first became impressed with marketing potential of multimedia 1967 when I attended the world's f at Montreal," he says. "Multimci programs were easily the hits of fair. 1 saw people waiting in lines | hours just to .see a multimedia shc,l and 1 concluded: that's the wa\ to rl \ol\e viewers with a customer's pri* uct or services." Forbes was well-qualified to und stand the potential of the medium do something with it. His first job v as a reporter-photographer for Kan.uix Cily Star. He became suct r proficient photographer that opened a commercial studio in Wic >.j la: later, he made the transition radio and television and, ultimately, Don Forbes uses the multimedia theatre to present an ad campaign to his staff. Room is adaptable for many purposes. With the motorized screen in position, the presentation becomes a multimedia theatre. 24 BUSINESS SCRE vcrlising. His first probe into multimedia oc- rred in June, 1967, when the com- ny"s newsletter, "Inside Forbes," scribed how three Kodak Carousel ojectors were used with synehron- :d, recorded sound to make a short les presentation. The idea flowered, d the agenc\ — -which pioviiles ad- rtising and marketing services for 0 banks. Seven-Up. several divisions the Sun Oil Company, a number of ntucky Fried Chicken franchises, d others — gradually created in-house pahility for slide production and mil recording. The big breakthrough came in 1970 len F-orbes moscd into its own 6000- iiare-foot binlding (it leases an ad- ning 2000-square-foot facility) on '■' outskirts of Wichita. Forbes credits the VVichi ta-head- artered architects, Schaefer, Schir- :r ct Hlfin Associates, for the n-commercial atmosphere of the lucture. which the Kansas Chapter (the .American Institute of Architects med one of the three best-designed ildings in the state in 1970. How- 'ir, Forbes reserves credit for the de- In of the multimedia theatre and Idiovisual svslem for himself and his 'ff. I'The architects had ideas about at, loo, but we knew what wc Inted," he notes. |What Forbes wanted was a com- ilable theatre where customers could 1 enveloped in an audiovisual envi- iment. i"For this type of medium to he most Icctive," he explains, "it is desirable I totally bombard the viewer with hts and sounds, so his attention is sorbed like ink into a blotter. Yet, wanted our projection and sound item to be lightweight and flexible 3Ugh to use off-premises for prescn- ions, and even to let customers use The last consideration was especial- important because Forbes foresaw lealthy market for multimedia pres- tations utilized by advertising cus- ners as collateral sales, training and blic relations tools. 'It is essential in our part of the .intry for a full-service agency to be le to make sales presentations, be- jse there aren't too many specialists lilable." he says. "In addition, as a leral philosophy, we believe that an -•ncy should be close enough to its ;nls to offer whatever services are :essary to sell the customer's prod- s and services." The theatre is 12 feet wide across front of the room and 16 feet ig. It is insulated to ilouble as a ind-recording studio. The walls are ractively paneled: the floor is car- ptember/October, 1972 peted; and rheostat lighling controls give ultimate flexibility in illumination. A recessed cork-board at the front of the room is for displays, ad layouts, storyboards and other visuals. A 4 x 12-foot motorized projection screen can be raised and lowered in front of the corkboard without disturbing the displays. A closet on the left side of the room holds props and displays. Next to it Don Forbes lines up three slide projec- tors, a 16mm sound projector, and synchronized sound system. Push-button system permits Forbes to sync and playback film, slides and sound. Projectors operate from projection booth, and cover the 4 x 12foot screen. is a refreshment bar, including a sink and refrigerator. A conference table is in the middle of the room with eight comfortable chairs around it. Four other chairs line the back wall. "Although we can certainly put more than 12 people in the room, we have foimd that a maximum of 12 is most effective for exchanging ideas," Forbes says. At the rear of the theatre is a sep- arate projection room. It contains a Bell & Howell 16mm motion-picture sound projector with a modified An- ton process lens, and three Kodak Ek- tagraphic slide projectors, model AF, with zoom lenses, and twin speakers, linked by a custom-made solid state control box to a Viking stereo reel-to- reel tape player. The control box synchronizes and operates programs with the push of a button. Once a presentation is started, the operator can leave the projection room. The control box operates all tour projectors (including dissolves and superimposures). the room light- ing, sound, and the projection screen. The system could be expanded to han- dle up to 1 2 projectors. "We selected the Ektagraphic AF projectors because of their sturdy re- liability and their automatic focus fea- ture. You don't want a jammed or broken projector stalling a presenta- tion," Forbes says. "In addition, now that the projector trays offer a choice of 80 or 140 slides, we can fill almost any program without making tray changes." Forbes believes that almost all mul- timedia presentations can be achieved in no more than 15 minutes. "There isn't much that you can't show and tell in that time," he says. "And that opens the door to di.scus- sion, which is the purpose of any sales or training program." While the company can produce its own slides and sound, professional narrators and music are generalh em- ployed. "We usually charge our customers $1,500 for each five minutes of pro- duction, and they get their money's worth," Forbes says. The multimedia theatre is also used as a supplementary sound-recording studio and conference room. However, its availabilitv is shrinking in propor- tion to the growing ilemand for time when Forbes is using the theatre for client presentations or for demonstra- tion of programs prmluced for cus- tomers. "As far as we are concerned, multi- media is an essential part of any ad- vertising or marketing program in which we are involved," Forbes con- cludes. "And its value to us is increas- ing every day." P 25 J Boom Boon. We've taken our most versatile, best-performing unidirectional studio mic phone, the Shure SM53, and made it even more versatile by developing complete boom accessory system that equips the SM53 for every conceij ble boom and "fish-pole " application! Shure design engineers started wi( major breakthrough in design: a small, lightweight, extremely effec^ isolation mount. They developed a super-flexible isolation calile, a of highly-efficient front-and-rear windscreens, and a 20 ' boom extena pipe. Finally, they developed a complete boom assembly that c< bines unusually small size with superb control and noise isolati Result: an accessory lineup that makes every Shure SM53 stu^ microphone a complete microphone system! Write: Shure Brothers Inc., 222 Hartrey Ave., Evanston, III. 60204. •— Hw» 26 BUSINESS SCRi n 1950, the home office of the Combined Insurance Company of America was a renovated single- lily briciv dwelling. In the tight con- s of a slanted attic, our "Audio- ual Communications Center" was n. The entire inventory of equip- it: one Magnecord tape recorder Tiicrophone and several Bell tape orders we used to duplicate mate- is the company grew and prospered er the imaginative, driving leader- I of its founder (and now Chair- 1 of the Board), W. Clement Stone, knew that our modest efforts Hjd to play a key role in spreading osophy and in sharing his inspira- , with a rapidly-growing field sales ;e. And in those modest quarters, dreamed of the day, now realized. n Combined would have "the It-integrated communications facil- n the business." where audio-visual lia could be created, designed, pro- ed and utilized for the most effec- training and promotion at all Is of management with the utmost :iency and effectiveness, hiring the company's rapid growth od in the 50's and 60's, sales, man- nent and employee training pro- ns were reinforced with unique munication techniques. These were sloped at the Home Office to help New Communication Center at Chicago's Combined Insurance A 20-year dream of completely-integrated facilities for audiovisual media — from design to utilization — has been realized at this company's new headquarters building by Michael J. Ritt, Communications Director, Combined Insurance Company of America Administrative direction of the Center IS Mike Ritt's responsibility from this office where he can monitor operations. speed ihe learning process, and to im- prove ihe qualiiy of our instruction and attain real understanding. They also insured that our motivational ef- forts would ha\e a lasting effect. In IV69, Board Chairman Stone, with his customary wisdom and fore- sight, agreed that an enlarged, com- plete Communications Center was a wise investment. With the constmc- tion of an II -floor addition to Com- bined's Home Office on Chicago's North Broadway, the entire seventh floor (15,500 square feet) was allo- cated to this enlarged Communica- tions Center. Our Company's two decades of rapid growth not only reflected wide public acceptance of our products, they also brought comparable and ever-increasing responsibilities to the audio-visual department. Our sales, management and employee training programs had to be reinforced with most effective communication tech- niques. All audio-visual media useful in speeding the learning process and improving the consistency of both in- struction and comprehension were tried and tested as we met an ever- growing need. Motion pictures, silent and sound filmstrips. audio and video tapes, over- head projection, charts, chalkboards, .ind still photography were among the primarv tools at hand. It was our task "lo insure iliiil the Coinpiiny's iiiotiva- lional profirains ochicvcil lasting cf- ffciivcni'ss." As active members of the Industrial Audio-Visual Associa- tion (since 1953), we benefited greatly through our sharing of experience with other audio-visual managers within IS. industry. Now we reached th^- pinnacle of opportunity: an entire floor wholly devoted to the hcsi communications facilities possible! Initial planning of the Company's II -story addition housing our new Center had already been completed. The basic design called for curtain wall construction with columns on 22 foot centers. Ceiling heights were fixed in advance. But we needed widih for clear viewing areas in meeting rooms and the auditorium and needed luifihi for our TV studio to handle lights, mikes, and propsi The mandate was clear: what we also needed was specialized, experi- enced technical know-how to assure perfection in sight, sound and viewing and understanding of fairly new con- cepts in electronic distribution of the full range of audio-\isual media throughout our floor. A comprehen- sive survey of all recent developments turned up the one firm we believed most capable of meeting our consult- ant requirements: Hubert Wilke, Inc. TV Studio production: interviewing winners of "Distinguished Salesmen Awards." The Wilke group has met and &ol{ similiar facility problems in a mu tude of buildings in the U.S. abroad. We turned to them with has been extremely well-placed fidence and within a very brief pcij we had our team: Combined's ar tectural firm, A. Epstein and Hubert Wilke, Inc. and myself. Ihe thoroughness with which Wilke organization attacked our pr| lems will be of special interest to lli who face similiar problems, services covered two key phases: Phase One: Planning facilii allocation of space and estima Central AV Distribution closeup sh technician adjusting audio on Revo> i.i' corder in panel for transmission t :,i^ selected location. ■ ^^ sC budget. Phase one was completed ^ a written report of recommendatii supported by preliminary layouts budgets covering all areas agreed ul for facilities consideration. Th mated budget for all new equipn: d and installation charges includcf cost breakdown for every piece equipment in order that we ci weigh the value and potential use lor of every item in relation to budget. Phase Two: E>csign, clectr and mechanical engineering and specifications of accepted id Wilke's group was to prepare cc plete mechanical, structural and c trical drawings required by the an tect lo assure proper utilization spae.' and lo accommodate A'V cilities for each room or area, \ providing for additional facilities the future ma\ require. They vt .ilso to compile detailed, descripi bid specifications for all desired eqi ment and its installation. Finally I were to consult on selection of winning bidders. ALL PHOTOS BY COMBINED'S A V COMMUNICATIONS STAFF imbined's meeting facilities enable instructors to utilize any of full range of filmed and video media at their push button olce. fVe knew what wc wanlcd. It was c VVilkc task lo meet our needs with L"sc qualifications: 1. We required that — lo the extent issible — all of our existing equip- .•nt be incorporated into the System. 2. Designs should include maxi- jni utilization of each piece of uipment without duplication wher- er possible. With these basic steps taken and Ifilled to as near-total satisfaction is possible in the swiftly advancing ;ld of A'V communication, let us rn to the achieved function and form Combined's completed (\immiini- jtions Center. our Functions of the Center The Center, briefly, has four main inctions: il. Training meeting rooms fully- luippcd for most useful means of )dio-visual presentation. 2. Facilities for production of ma- rials used at all company locations. ^cse include both audio and video pes, graphics and facilities to pro- ice films, photographs, filmstrips >d slides, overhead projection mate- als and models. 3. Duplication and distribution of ly of these specialized A/V tools roughout the world. 4. Administrative offices, work- ops, storerooms, an employee lounge id dressing rooms. The results of this comprehensive anning. consultation and final de- in are further analyzed in the follow- g resume of each important segment the Center (see Plan View center •read, this sjction). Let nie interpret c "key" facilities of the Center as ey relate to our total concepts of lative importance: lectronic Distribution System Todays •software" tor both aural id visual presentation is familiar to nearly everyone: the "live" or re- corded voice, the photographic slide, filmstrip or motion picture film and the "live" or recorded television image. The "hardware" includes all the neces- sary equipment for their projection/ presentation. The new ingredient for planners of a Communication facility is that of electronic distribution for these tools. We provided for distribution to many selected locations from a cen- tral source within our Center as well as to and from outside sources. In most similar situations, requirements will call for both individually-con- trolled and electronically-distributed presentation facilities. The economic factor in the installa- tion of electronic distribution facilities within any new structure is most favor- able: initially only the cabling and conduit runs need to be provided. This can be done with a minimum of ex- pense during building construction // you plan in advance, tquipment can be supplied as needed or when avail- able. Future A/V developments are then provided for to help insure maxi- mum, continuing use of the distribu- tion system's potential. The heart of the system is the TV studio control and distribution center. Here's the way it worked out at our Center: 1. Through our electronic distrib- ution system, some or all group meet- ing/training facilities as well as key executive offices are interconnected by closed-circuit television cable to the required projection or originating devices permanently installed in the TV Center. A centralized reservation system schedules the electronic distribution of the requested audio or visual mate- rial from the Center as required for TV studio console, where director controls cameras, sound and lighting. T Full view of the Center's AV distribution center: amplifiers. AM-FM and TV tuners are at left on panels: monitors and DA. amplifiers below table top: remote Revox recorder and bank of highspeed reeltoreel tape duplicators. variou.s meetings throughout the build- ing. The chairman or any meeting leader trainer ha.s direct voice contact with a Center projectionist who has the requested shdes, film or videotape, for example, ready to be activated on script or word cues or by the speaker from a remote control panel in the room where the selected medium is to be used. The relatively new but extremely flexible medium of videotape may, of course, be viewed only through this form of electronic distribution and is thus ideally suited to this system. 2. Through this means of electronic distribution for presentations . . . any one of a variety of different, separate programs may be ordered from the TV control center and distributed elec- tronically to selected locations throughout our building. Or ... a major employee relations problem, or an announcement of broad, general importance may be presented simultaneously by the Coni- pan\'s Chairman or President or other members of the management team. Thus, a persuasive presentation may be videotaped and scheduled for a series of repeat playbacks in each meeting room until the required num- ber of people throughout the Company have been briefed. Training or employee indoctrina- tion programs are videotaped in the Communications Center for transmis- sion to group meetings simiiltaneoush. Once the "show" is on tape, the pro gram may be repeated as the need arises for day or night classes with the assurance that the enthusiasm and in- terest of the original performance is retained for every showing. The distribution center is truly the 'hub' around which all Center ac- Four identical projection tables like this (below) are in rearprojecton area serving auditorium and meeting rooms; note cable troughs at ceiling. Buhl optical wide-angle lenses provide maximum sharpness and luminosity. ! iiviiies revolve. This area serves the origination and distribution po for all programming, both audio i video, as well as the control ecu lor related meeting room activil I'resenllN, we provide audio and vit disiribiiiion to these nine ke\ areas 5().')() Broadway: the large auditoriu lour meeting rooms: two pract rooms: screening room; C ommu cations Director's office; two Pers< nel Department training rooms on first floor: the C hairmans office the Presidents office (b<.)th on sixth floor): the National Sales Mi agers office on the lOth floor; ihe Public Relations' office on first floor. The central paging amplification system is also tied reclly to the company switchboard the second floor. We are set up to receive off-the- f, telecasts of VHF and UHF (Chict ^ channels 26 and .12). We can monitor and record bi audio and video programs original in our meeting rooms, and we p vide facilities for dubbing and edit high speed audio tapes ( reel to r and into cassettes) and videotapes. Our installation contains equ ment for manual operation of rout, and switching to any desired facij through patch panels. Originating Production Sources We have to de.il wiih a number audio and visual media which , "led" into our distribution system required. Let's briefly review th .^ types of originating sources wh g. must be used: ^^ 1. Film Chain. This consists a 3-input optical multiplexer with television camera output. We use single Uinmi projector, modified television use. plus a 2 x 2 slide proj tor. The audio and video outputs Ihe muliiple.xer arc terminated at patch panel. The output of the fi - , chain is a video signal, derived fn . televising the film aperture of eil| .'" the motion picture or slide project When the 16mm projector outpu. televised; video is delivered directly the video console. Hy selling up the proper patch pit on the panel, Ihe video signal can electronically distributed to anv mo lor receiver station or it may be ta( for later use. 2. Oii-rni;-AiR TV Signai s T color television tuners are loea in one of the equipment rat .uljaceni lo the patch panel. These ^ be tuned to receive anv VHI- or UJ television station. The video out) from each tuner is then fed lo » p.ileh panel, where distribution -ie enth floor classrooms, set up for training use, comfortably seat 30 students at worktables fae nltors. •;en, chalkboard and TV iers can relay the information to ctcd monitor/ receivers. With these tuners, two separate off-the-air grams can be distributed simul- .•ously. Expansion space has been vided in the rack for additional ;rs to permit more simultaneous the air programming if required. . Videotape Recorders. At sent, the Center has nine Ampex -inch videotape recorders. All \TR s are equipped to provide for color lals but presently we use only lochrome. These units can record ' playback whiL- their output is ributed. via the patch panel, to all litor receiver stations. These Am- I videotape recorders are portable ' can be used anywhere in the dis- lution complex for either recording jiayback, serving the TV studio or I distribution center. Live Camer.\s. We have two vfinder-equipped Telemation 2100 vision cameras, complete with tri- s, heads, and dollies. These cam- are normally used in the studio also may be transported to any ting or classroom or of fie; when ipped with a retrieval panel. Thus, amera used in any "remote" loca- can have its signals routed to the ribution center for videotaping or an be connected directly into the n video console. "he output from '"live" studio cam- ; is routed through a Telemation cher fader and the special effects erator, which also accepts inputs n the two videotape recorders or film chain, so that integrated pro- Tis can be put together with thor- h, professional results, diting of electronic signal material one most effectively with our Am- one-inch models 7800 and 5800. rack also houses a Vital Indus- 5' Proc Amp, a Tektronix wave Instructor using phone at "J" box with- in each meeting room to request a specific videotape for his class; central distribution will put it on monitors. form monitor and two nine-inch Con- rac monitors. Editing facilities are tied directly into the TV control console where the sync signal is picked up from a Telemation sync generator. 5. Audio Sources. Microphones may be used throughout the sys- tem, from classrooms, for exam- ple, to provide for voice recordings or to accompany video signals out of the TV or audio studios. Audio which originates in that studio is routed to the mixing console in the Audio Con- trol area and then taped. Audio orig- inating 'n the TV studio, after mixing, is taped in the Television Control room or fed to the patch panel for distribution. 6. Audio Tape Recorders. Long a basic tool at Combined Insur- ance, the production of audio tapes Remote control unit beside the lectern enables the meeting leader to operate 16mm projector; slide and filmstrip projectors and tape recorders as needed. ■I 14 reel-to-reel Magnecord tape recorders are used at the Center for high speed duplication of tapes; note lightweight headset being used by technician. arc various audK> and video distril tion amplifiers. K. Ml'lTI-PuRPOSt Rl AR-PROJEf HON ARtA. This mcriis a clO' look since it is one of the mc. efficient functional arrangements our Center. Wc serve the larger alK^ lorium and three meeting rooms wi [ rear-screen projection (all use Pdi coat screens) from this "commoii projection area. I-et's take a look this working space and its many sp cial leatures. a. First, note the three-foot raiii platforms on which we've built fo projjction tables, these being mounti on separate floating platforms. Tl three-foot bases also stop vibratii from operating personnel movemet b. Our choice of top-quality projt tion equipment on each table is wor itemizing: Ciraflex I6mm sound pr< ectors; Kodak Super-8 sound fil is well provided for the Center. Both audio contri>l and video control rooms are equipped with indiviilual Revox audio tape recorders. TTie distribution center has 14 reel to reel rack-mounted Magnecord tape recorders used for program playback and recording as well as high-speed dubbing when reel- to-reel tape duplicating is required. Electrical and rack space provision was also set up for cassette tape units. Both reel to reel and cassette record- ers can be remotely controlled from any of our classrooms or wired sta- tions. In operation, our system uses a double-channel Revox stereo tape re- corder with half-track stereo playback and record heads. One track carries narration/music "information"; the other will contain inaudible "beeps" at one or more frequencies. These "beeps" trigger the slide projector visual advance mechanism in synchro- nization with the sound track. The classroom instructor may start, stop and rewind the tape from his remote location, thus completely con- trolling a presentation without any actual equipment in the classroom. We've (iiitiinialcd audio-visuals! 7. DisTRiHi TION System. To be fully understood, this system should be further explained. All of the onv- iiKiiinK \(>i4r(c <^'-4 TO EAca s\Dt or \ 5'-0"- V-9' PR£>J . T^^Li E \-E VKT\OVsA ^A E E T \ NAG RpoKV 742 ijcctors; 2x2 Carousel (Kodak) Ic projectors; Kodak Ektagraphic le projectors with matched fade and solve units; 2x2 random access ijectors and DuKane Micromatic ind filmstrip projectors. Most of s projection equipment is fitted with hi Opticiil wide-angle projection scs for optimimi sharpness. Each our meeting rooms and the audi- lum are also equipped with DaLitc ■etrol front-projection screens when se are needed. ;. Lighting and light control arc lortant features. In the rear projec- 1 area we control light levels re- red for setup, cleaning, servicing, at each entrance and exit point h 3-way switches and dimmers. A rk light may be switched in at each )jector via convenient rcceptables. \Vhcn the area is operational, all Its except dim safety aisle illumina- ns arc "off" to preserve total dark- M photography is another responsl- tty at the Center; cameraman Is Ising one of Company's recent in- citive prizes. cs behind rear-screens. Stray beams iking this type of screen from the rr degrades highlights and reduces citrast. Remote power rheostats nunted on each projection table per- r the operator to control both room Liting and volume levels. f)iVe call special attention to one of It most unique features within the iier, working areas of the Center. S-cial provision was made for six- iih square "troughs" running through t entire complex and carrying all of I necessary cables. onveniently accessible "behind the > nes." these troughs give us quick less to electronic circuits; each cable i'lumbered for identification. Repairs n:ht be minimal, but for changing ol rearrangement of wiring, etc., the t.'Ughs help us to avoid damage to V Is and ceilings and simplify equip- i^nt changes or rearrangement of our " '>aratus. I Recording a master tape at the audio console in Center's special audio studio. there's also a dimmer rheostat control for room lights. Each box also has a push button for remote control of Special mention should also be made of our remote control boxes. These are portable units with a sloping face and each of these contains con- trols for two 2x2 slide projectors (lamp; forward-reverse sequence and focus); 16mm sound projector con- trols for on/off; forward/ reverse; and tape recorder control w run/ stop/ re- wind. In the large meeting room 35mm stripfilms. All of these units can be operated by the meeting leader or instructor from a remote turret or by simply flipping a switch. The audio-visual technician can handle arrangements from his rear projection location. Pentagon The prof essionars choice . . . high speed in -cassette and open reel duplicators Expandibility IS but one of the many advantages Pentagon offers you, the professional Pictured here is a basic three unit system capable of providing simultaneously from either a reel to reel or cassette master copies in three different formats; in cassette. 50 mil open reel (for later loading into cassettes), and V*" open reel copies A TRULY FLEXIBLE SYSTEM All Pentagon duplicators come with the following professional features . r, ACCUTRACK METERING U TRACK SELECTION SWITCH :; MODULAR DESIGN □ PLUG-IN CIRCUIT BOARDS c BIAS READOUT O TEST SWITCH c SYNCHRONOUS CAPSTAN MOTORS o EXPANDABILITY :: CASSETTE HIGH TOROUE START UP o SERVICEABILITY See why Pentagon should be your first choice when it comes to high speed duplicating equipment WRITE O Pentagon Industries, Inc. 4751 NORTH OLCOTT AVE CHICAGO. ILLINOIS 60656 (312) 867-9200 The four Polacoat rcar-projcction screens served from central projec- tion arc each 1 2-foot by six-foot glass units, 'M-inch thick. They're wide enough for multi-screen presentations. A very useful feature is the mounting of the vertical, movable chalkboards in front of each of these Polacoat screens, adding protection and pro- viding efficient use. The Center's Meeting Rooms A closer look at the internal facil- ities of C'ombined"s seventh-floor au- ditorium and meeting rooms will il- lustrate the attention to detail which wc feci has made these quarters so useful in the workaday life of our Company. Let's take a closer look at some of these features: A. AtniTORiUM. This room has a seating capacity of 90 in an auditorium setup and 50 with a classroom-type setup. lor o\erhead projection, note that the DaLite IJectrol (S-loot x 8-foot) ceiling mounted screen has a "ticback" arrangement to eliminate a kcystoning effect when in use with an overhead or opaque projector. And look at the mounted pair of television nK)nilors which display video signals fed from our central facility: off-thc-air; film and slide chain; from / IF IT S A UNIQUE PROJECTION SYSTEM it .t I rout BXTXZr^ BUHLS VERSATILE "SCREEN FILLER" a new long throw zoom projection system' • Screen widths from 5' to 20' — and — Projection distances from 10' to 200' By combining either of two prime lenses with Buhl's variable power optical module, focal lengths from 5.25" to 13.75" are available... focal length range can be extended to cover from 3.75" to 19.25"! The 'Screen Filler' system has infinite capabilities... takes guess work out of long throw projection situations — not nil the details from Buhl. , . tho "Problem S.olvers"! Unusual Application? Wide Angle, Long or Short Throw, Zoom. Anamorphic and Rear Projection Lenses for all popular 16mm. 8mm, Filmstrip and Slide Projectors are "standard" from Buhl... BUHL 1,200 WATT HI-LITE PROJECTOR . . . the professional s choice' HI-LITE Projectors & Optical Systems, engineered to utilize the full 1.200 watts of power, are for those who demand peak performance & brilliant screen images, even at extremely long throws. HI-LITE models in Auto/Focus and Random Access are available... HI-LITE's also perform well with electronic dissolve systems. Contact Buhl for Complete Technical Details BUHL OPTICAL COMPANY Dept. BS72«1009 B<>.v h Av.. F',if,i„,i,ih P,i i f>.M< •Phone (412) 321-0076 fcai!^ videotape recorders or from our 1 studio cameras. We've also made it possible for v portable television cameras to be up to pick up a demonstration or otnl activity and to display their own si- nals directly into the classroom au. torium monitors. Signals from thir cameras may also be sent to "cent I control" for taping or redistributu "live" as performed. This can be do{ simultaneously with room display.' We provide audio sources in I auditorium and three meeting roo for 16mm sound films: audio a panying video images; audio tt, voice reinforcement and "live" voi from external sources. Altec speak give us excellent sound fidelity a, clarity in all these facilities. Th«t"''"" 8-inch speakers are flush-mounted ( "'^'^f ceilings and spaced for utmost clar* • and intelligibilit> at low levels throuiw""®. out the room(s). They're fortified V C*'^''' 'i ji Well-organized 2x2 slide files conti over 4.000 subjects, each coded nun • «^ ically and cross-indexed for location qualilv Altec audio amplifiers, p- amplificrs. mixers, etc.. all remote located in racks and consoles at "ci- tral control". In addition, a column speaker fla* each side of the rear projection sv.r»i to provide sound for rear-screen u- play programs. A conveniently Kk.i|| selector switch in the wall-nmiinJ retrieval panel enables us to chix: either ceiling speakers or the colui units, depending on room use. I At the lectern in the audiloni.. ilepending on meeting requirciiic* there are ei>nlrols for Ihnuii m>iO films: slide projection: a eenter-scr random access 2x2 projector; t recorder or .^.'^ntm sound or sil filmstrip projection! H. Trainino KtxiM.s. All rooms identical in capacity, operation function. These three areas have Liipacity; seating arrangements tables with three seats apiece, the screen. previously noteil. all three Irain- >ms are served by the common u)jection area. Exterior light • \ is assured by black-out draping window spaces. Conference Room. This room iiiged for mobile equipment (not i by rear-projection area). All lion equipment utilizes the con- manual roll-down screen. Other 111 iliis. the conference room has all h central distribution facilities .simi- Ihc auditorium and Irainini: L s Look to Production M^c our responsibilities are con- iii creation and design of A'V re, step into the well-equipped I X 4()-foot TV studio for a oments. Here we have provided vie facilities for staging and re- i; widely-used videotape and ["V material. Mc equipment is Telemation for fessionai quality and assured E.I. A. dards. This initial installation pro- s for monochrome production, T provision for gradiial change-over color, when management require- its indicate this need. Basically, are set up with a two-camera op- [ion, with both fixed and portable iting, all fabricated for us by Hub ctric, Chicago specialists. Hub's allation provides a full ceiling nnel-grid system with surface- mounted mobile rail channel, hung on ceiling clamps. This permits moving lights wherever needed at minimum time/cost. Locate a fixture, plug in its pigtail at the nearest twist-lock rcceptable and we're ready! There are 56 separate circuits including 12 with 2()-anip capacitN, feeding into six dual baseboard outlets; the latter circuits are for portable lamps. The 68 total circuits provide for both present and fuiiire needs. At present our use factor is only 25 percent but we attained flexibility by preplanning with many more circuits than we now require. All of our power is controlled through a dimmer rack and patch panel with a total of six 6KW circuits dimable; four additional 6KW circuits are not dimable. Accessibility of the dimmer rack and patch panel is made simple by locating them in a nearby corner of the studio, adjacent to the control room. Studio control at our 18-inch square console, with sloping front, provides console controllers with six two-scene pre-set controls with three position- selector switches, a fader assembly, pilot lights; four two-position switches, pilot lighted and one key switch, also pilot lighted. With this system, the lighting direc- tor can patch up any series of lights, single or in multiples. TTien, from the TV studio console, he can adjust the light intensity of any lamp or group of lamps for two scenes, switching and/ or fading between "presets" as well as iter's art studio, where Jack Berg prepares animation, titles and set design St Jim Artman does layouts of folders, tape packages; doubles as cameraman. LENSCREEN Rear Projection Screens are an integral part of the communications complex at Com- bined Insurance Company of Amer- ica's Chicago offices. Four large screens are in use daily in the training of sales representatives, supervisors and managers. The rear projection LENSCREEN concept conceals projection equip- ment, eliminates distractions and provides full image brigfitness in normal room light. LENSCREEN permanent and portable screens are used widely (or Sales Presenta- tions. Briefing, Training and Dis- plays,, Free Design Kit available. POLACOAT, Inc. 9750 CONKLIN RD. CINCINNATI, OHIO 45242 on/ off switching of fixed lights nol on the liinimini; i.irciiils. MicTophunc pickup (Shurc micro- phones arc specified here) is via four jacks beneath the studio control win- dows; eight additional jacks arc lo- cated in gang wall boxes within the studio. An audio monitor is located above the control pi>rtal so that the operator can communicate into the studio via a desk mike: any audio ma- terial can be piped from the turntable, audio tape recorder or videotape re corder into the TV studio. Now we're ready to roll on our two Tclemation 21tX) vicwfinder cameras; cables from these cameras enter the control room through an opening beneath the control room portal win- dow. Note that the floor of the TV studio is covered with seamless linoleum, laid over a very smooth surface to help assure flawless camera movement during dolly operation. Acoustical per- fection of both walls and studio ceiling was achieved by using Techtim cover- ing. Behind the 10-foot wide control room twin windows of quarter-inch plate glass, we're ready with video controls of both studio cameras. We're set to monitor their wave forms and line outputs, switch and fade camera outputs, put in synchronizing pulses and provide audio mixing. A new Am- pcx 7800 one-inch videotape recorder is at the left of the console and "re- moted" to it for ready use. Other central facilities merit some detailed explanation; SCREiiNiNCi Room. This provides facilities for previewing, editing and arranging of A/V materials by tech- nical peisonnel and training staffers. A ceiling-mounted screen is on hand for front projection when needed. This room, like our meeting rooms, is set up to originate or receive any audio or video signal from the main distrib- ution con.sole or directly from the \ ideo console. I'KAC lie !•; R(X)Ms. Two of these are pro\ided in our "complex" for inti- mate rehearsal use or for practicing audio or visual presentations. It is im- portant to note that these are also multi-purpose rooms used by salesmen both to videotape themselves in role- playing situations and to serve as spe- cial study rooms for salesmen who need extra work. We find it most help- ful to provide audio tape recording to a distribution room recorder with immediate playback by the user in each of these practice rooms. Controls are provided for this purpose, feeding into 8-inch ceiling speakers. Audio Studio & Controls: Our facilities underscore the advantages of our many years of experience in the use of audio tapes throughout the company. We built carefully on our know-how to provide the finest we could obtain for our Communications Center audio studio and control room. This special studio has two micro- phones, each with desk stand. A high- fidelity speaker is wall-mounted to provide audio for tape playback and "lalkhack" from the control room just outside. This control area has a con- sole table and an equipment rack housing the pre-amp mixer, power am- plifier, two tape recorders, a record player and jack fields — all control Chief technician and service man for all of the Center's electronic equipment is John Schmitz, shown as he checks tape recorder just returned from the field. equipment necessary for efficient eralion. Inputs ffDin the two studio are wired to five-channel audio er. connected so that it can be fe either (or both) tape recorders or to the control room monitor j er. Audio Tapi^ Duplication. Dup tion is very important to us. We h for example. 12 Pentagon cas> duplicator recorders (models C 1.000) and this bank of high-8| equipment enables us to dupli audiotapes very quickly. For ree reel tape duplication, we've set seven Magnecord I Oil's and it Magnecord Model PT60.^X machi Currently, tapes for our Compa SoiinJx of Success individual caS! training program are being turned This high-speed equipment can di cate 12 one-hour tapes in just minutes! In the past six months have turned out 10.000 of these tj After extensive testing of manv br; of tape cassettes, we have standard on those of TDK F.lectronics C which have proved to be exceptior reliable, jam proof, and with exec sound quality. Administrative & Set^ice Facili I he Communications Center lot more than meets the visitor's Behind the scenes there are the t of administration, preparing art» 1 still photography, and workshops repair, set construction and stoi A few brief notes will take our rea through these essential areas and ' into our well organized vaults. DiREciDRs On iti. My own ii ters are equipped in the same nia, as cur meeting rooms. Planning sions and frequent evaluation of a or visual programs underway cai be accomplished without interru) a meeting or going lo the screcj room. Check the monitor and the floor! CiRAi'iiir Arts. In our own art dio. two capable artists prepare gl ics. title cards, set designs and c manikins. They're a versatile experienced in film, slide and slid proiluction as well as in prepan ., of print material we help to er Still PiioioGRAPiiv. This i; ever-present Company need photo studio is in constant use portrait photos, promotional pi and the color sequences used for strips and slides. This deparlnient( houses a well-organi/ed centr.il i svsiem for all companv photos negatives. DAKkRcHJM lacilities b.icksiofi phi>io studio. This darkroom is i to process all black & white ma' lor processing is handled by an iide laboratory). Both studio and lions from five-inch thick foam r floors. Dayton Hudson Corp. 52. Sponsor a film showing ho' food industry can hire, train and useful employees out of soini previouslv "unemployable" gl ilwellers. A case history of 7 ID sound off on subjects of their .■ choice which affect our industry. .re are questions we asked in the i.ey, an analysis of thi numerical aonsc, and significant comments: ■>iyo/7t' Reports, which has kepi sta- 's on audiovisual expenditures for V years, says that sales were up ■ for the first quarter of this , based on surveys of film labs A-V equipment dealers. Do you find that the industrial film business in your area has improved to this amount in 1972? 42. S*?? replied that business was up at least 20% or more this year, while 57.5'^f found it to be not quite that good. Only a few reported a de- cline in business for 1972. ■'We've done more work so far in "72 than in all of '71." "It has remained much the same here. .Some of these statistical reports, I believe, are a joke, based on returns that arc filed hastily, and I am sure, inaccurately. Hardly any producer I know can resist manipulating those percentages to suit his ego or fanta- sies. Besides, how many will spend the time actually going to the ledgers to find out?" "Second quarter of '72 is especially up." "It is picking up as we get out and work to bring better sales effort to bear on prospective business." 2. How have your costs been over the past year. If they have risen, to how much per cent, would you estimate? 83.3 T-r reported that costs were up, most in the 5-IO''f area, while 4.7% had experienced reduced costs, and 12% felt costs were the same. "Out of sight." "Costs down — forcibly by neces- sity." "I've made a conscious effort to reduce costs. Therefore, I've run counter to a trend, if there has been one. "Reh more on freelance people to keep overhead down." "No risj has been encountered in service costs. Living costs are up for the boss." -■?. For some years, there has been an increasinfi tendency for some indus- trial communications activities that used to be undertaken by independent film producers, on film, to he now performed in-plant, on videotape. H'lial can the producer do to counter- act these moves? Shoidd he offer a videotape production service for in- dustry, himself? 56% thought that producers should find some way to offer, or are already offering, a videotape service to their clients. 17.6% felt that producers just could not compete in this area; and 26.4% believed that producers should not become involved in videotape pro- duction. "The producer should offer ideas and services which the in-plant opera- tion cannot provide. Change is the name of the game; the producer must expect and be ready for it." "We have done so. You can't fight these empire builders." '"To survive, the producer must pro- duce all kinds of A-V communications in every size and shape. If he sticks to just film alone he had better pre- pare for tough sledding." "There is little or no profit in the type of production that an in-plant unit 1 ember/October, 1972 A5 can do. The itiilcpoiulcnt priHtuccr shoulJ be ciuKcniralint; on proilucl ihc in-planl unit cannot Jo — generally higher quality, more sophisticated pro- ductions," ■■V\'e have noticed a slight reverse trend on in-house priKJuction, but wc should get into videotape as without doubt it will continue to grow." "We've b;.-en reasonably successful in lieing in with industry's videotape programs, persuading them to put some of their exciting material on film." "Toci costly because of si/e of capital investment." "Videotape and film will be so close to the same thing in ten years that we will not recognize our indus- try by present concepts." "As videotape is further developed independent producers will have lo gel into the field." "In-planl units will realize the lim- itations of MileotapL' and the novellv (and drudger\) of handling this mate- rial will wear off." "I think generally producers get too hung up on hardware. After all, what we're producing is software and it makes damn little difference what hardware is used. I think that produc- ers ought to shed equipment anyway and rent what Is needed." "I use tape for rehearsals, but I'm not interested in the restrictions and limitations of that medium." "Have talked about offering video- tape, but no two customers seem to want the same kind." "The commercial producer can never compete with the in-planl guy. especially one with this wonderful new toy. So we should pitch our serv- ices for the kind of subjects which require scattered location shooting, substantial editing, and particularly some creative thinking and writing — with the pitch that the film can be transferred to videotape for circula- tion to the intra-company net, with film prints available for circulation to 'projector' audiences." 4. Wc have heart! from a lew prodiiv- cr\ that ihc problem ol kickbacks lo \pon\ors wa\ hccominn a worrisome problem. Have you faced any sitiui- litms like this recently? '>0..S% have had no problem with kickbacks at all. y,.*;'; have had some experience, as indicated by the follow- ing comments: "Once, in New York. Not here." "Incounlered this problem only in dealing with ad agencies. Stopped dealing with them, so haven't faced it recently." "It has always been a real problem, and is growing worse." "Hear about it. hut ne\er been faced with it." "The problem of kickbacks has al- wass been a wiirrisome problem. Our solution has been to pay nothing which is not in the written contract for the producer. It has cost us busi- ness most certainK . But all of us sleep nights. And we can look anybody in the eye. including Internal Revenue Service." "Only when dealing with or through ad agencies, and then occasionally. Never with industrial clients." "Maybe the biggest problem is de- fining a kickback." .^. Which way will ilie iniliislrial film business fio in ihe fiiliire? Become larger? Smaller? Bit;ner biulnel films? More films but with smaller budgets? To this rather complicated question all of those responding felt that the industrial film production business would grow in Ihe future. ITi.l'/r be- lieved that the industrial film of the future would carry a larger budget, while 76.8% expected lower budgets lo prevail. 91% felt that they would produce more films per year in the future, and only 9% expected the quantity to diminish. "This year we completed our first motion picture with a budget of more than $200,000, and a few years ago this could not have happened." "The really large budget (SIOO.OOO or more) film has, for all practical purposes, disappeared." "More and more clients want us to use our brains instead of their money, so I'd say the big budget jobs are on the way out." "Budgets arc definitely becoming larger. The need for top quality pro- duction is well understood by clients that will spend large amounts in distribution." "I think we've all learned a lesson on large staff, large capital investment from the past three years. We who survived were the 'okl-iimers' who had been there." "Less experienced ,ind beginning 'producers' rip i)ff the low budget stuff to gain experience. Thes cm have it." "The big production houses o(j '.SO's anil '60's .ire iloomed tt) exi tion with a few exceptit)ns which [ survive on a foundation of enter ment films." "The days of $1000 a minutcl coming to an end." "We've got to offer more total i ices — not just films." "Mxpect more tape work, and multi-media systems, more in release." "Management is going lo look i carefully at the dollar. The media splurge may come lo be as a conspiracy on the part ofj A-V industry to sell circuses than goods and services." "Budgets will get smaller or stay same. The commercial producer 1 have lo find ways of lowering! overhead, tighten up film crews I work more efficiently. The ularK difficult big city problem isl requirements laid down b\ film] ions, Oltcn as things get worse nomically, their demands incrca "In Canada we sec a continuing velcpment in Ihe industrial film ness, either on film or tape. I the industrial film busines will larger; counteracting this is the ] mendous flood of new, young makers into the marketplace w| will continue to make business competitive. Wc are finding tha such cases, where Ihe need is justi bigger budgets are available. The^ aisi) an increase and a real nee ihj de\elopmenl of smaller bu| productions. In our area there tremendous untapped source of industrial business. The new filmn ers at present are primarily inter In feature films and enicrtainm(! "In my opinion the industrial maker will do less business on \entional projects, such as corp image and public service ie. 'audie pictures. But we will do more voljj than we ever dreamed of when really widespread acceptance of I upcoming small group and 'pcr9c| projectors — for sales aids, of but predominantly for new fe methods for mass volume emplil Ir.iining and vocational educatioi] ft. A lew producers in Los Ang\ Denver and New York are offi .Super S production to their rrtu claimint; .\if;nilictini production et omy. H'hat do you think of this /J BUSINESS i,S4',; thoughl th;it Super S pmiliic- 'iii should not be consiilcrcil by ihc nkssional industrial film producer; ■ . disagreed. Its a way of getting business, but ; ide from basic material costs there not that much econonn." I ("Great if the quality holds up. Au- cnce couldn't care less if it"s Super ,ior 7()mm. How interesting is it?" i|"Cumbersome. Limited applica- .II." • !"A stupid idea. Current production t^hnique is loo limited. All you save ;, i stock cost — end cost is the same." I I "A sales ploy to be foisted on un- ■, iiowledgeable prospects." "Good idea for some low budget , jojects." I "They are only deluding themselves . 'id their clients. The state of the art 1 (is not advanced to allow the claimed flonomies on a professional level." ("I think the idea is great. It's con- , j;tent with nn feeling that hardware jts too much emphasis." I "Bull. The minimal saving in stock . lid equipment investment don't really ■ nide that much saving. Scripts, ^, lighting, directing — all these cost the same for production of iiisalent value." "Don't like it, but I'm afraid its •ming." It's not economy — it's a gimmick." lUill." Miper 8 is not ready for profes- i,il production use. The emulsions cut ready; the editing equipment It ready; the laboratories aren't .idy." . "I've experimented with shooting jipcr 8 and ha\e dropped it. As far . I production economy is concerned le cost of the film is a small part of l^• production." I "We have tried it with limited suc- . |ss. Production quality is not up to ' lulards we would like to maintain." I In your own work, do you generally \nt llw production cquipincnl you III. or do you own all, or nu>st of. 'ur own equipment? 60% of the producers responding vn all or most of their equipment; '.7% own about half and rent the St; while 22.3% believe in renting cry thing. "Wc own practically all our own fliipnient. Not because it is neces- rily cheaper, but because it is far ore dependable and it's there when you neeil it, where you need it. The trick is to get rid of equipment before it becomes so obsolete that its value shrinks away." "Renting is the only way to travel. I don't own anything but a set of rewinds, a viewer and a projector." "Own editing equipment. Rent cam- eras, lights, sound equipment." "Own everything. Rental away from main production centers is too risky and too costly with air freight. " "Ease of renting 16mm self-blimped cameras makes it more economical to rent these when needed." .' Have you chant'ed labs in lite past few year.'i'.' 5}.6'i send everything to the same labs and have stuck to the same lab for a number of years; 46.4% use different labs for different types of film, or shop around. "We're about to switch. Our prob- lem is finding good all-service labs. Most are limited and farm work out, losing qualit\ and communication in the process." "Local lab for 16mm. Out of town for Super 8 reductions." "Split business between three 16mm labs and two filmstrip labs." "I shop around." " We have changed labs a few times in the past few years. This may be a problem of the East Coast producer, because labs here don't give the same service consistently as West Coast labs do. While prices are important, every change we have made has been be- cause of poor or deteriorating service." "We go to one lab for .VS. another for 16. and still another for Super S reductions." 'In general just one, but we do use two others from time to time, just to keep everyone honest." y. Are the types of films you are niakinti now much different from those you were making several years ano in (I ) subject matter, (2) intended audience, and (3) size of budget? 68% thought that subjects were changing: 71% thought audiences were changing. "There is an increase in the propor- tion of filnis which are ilesigned for Iele\ision, and a small increase in the niiniher of animated films." "There's a trend from P.R. to pro- motion. This has been going on for about ten years." •R.iilically different. Very little 'general audience' interest. Strong trend toward specific subjects directed toward narrowly delineated target au- diences, to accomplish hanl' objec- tives. Those wonderful oM "telephone companv' budgets are gone forever. Wh.il we look for is the 'small' sub- ject with a large prospective print sale." /O. Are you generally happy with the work you are doing? Would you like your .son or daughter to follow into the film production business? 'il.^'r were happy with their work, and 68.5% would like to have a son or daughter follow them into the lilm pri>duction business. "1 feel sorry for people who aren't in it because they're missing one of the most exciting and rewarding ex- periences life can offer. I'd love for my daughters to follow me into it. The\'ll never get rich, perhaps, and ihe\'ll have lean days, but the\"ll ne\er have more fun earning a living." ""Young people must be steered from the business. The supply of film- makers far, far exceeds any forseeable d..-mand." "This is where the future is . . . communications. The old order pass- eth." ""I'd like my son to go into film production if he wanted to badly enough. Generally speaking, though, film producers are an intelligent group and could probably make more money doing something else if they put in the same hours." "The tremendous variety of the work continues to attract." "Maybe from job happiness; no for security." "Of all my friends in other busi- ness who earn as much or more than I do. there isn't one who works as hard, as long, or on as erratic a daily schedule, and I don't think I'm un- usual in this business." "Industry is decaying in antiquated technology and incompetence. Video- tape is the future." ""I really do like to see a production start from scratch, go through the thinking stages, and then finally emerge as a completed entity. 1 love the medium hut am concentrating more on the conceptual and final use. I feel too many of us are ready to rush into shooting or onto the art board ■ptember/ October. 1972 47 SKJilunil suflicicnt cxpliiration of hosv ihc end proiluci is going to be uti- lized.' "Yes, with rcserviitinns. e.g. inoic 'public service' types of projects wduUI be preferred over the industri;il. Not enough films are made to enlighten people. TiH) many to sell them some- thing. The film business as a career'.' Only lor those who don't crave 'secur- ity' and lo\e to worry." Please feel free to soiimt off here on any siihjicl of your own choice. The soiiniJint; hoard is yours, and we'd like to liear your thoughts on your own industry. "I think that as a whole the industry is too bound to the past. I believe in the old saying. 'The world stands aside for the man who knows where he is going' and I think this applies to an industry, too." "Major problem is inadetjiiacy of steady subslanlial repeat business mak- ing projection of volume for each coming year difficult." "There should be a ruling by the FTC or Justice Department to keep TV stations from offering film pro- duction to sponsors as a loss leader." "Didactic scripted and predictable stuff no longer works. Sponsors should trust more to reality and less to the scripted hoke of the past." "Our industry is still plagued by cut- rate operators on the one hand who take jobs on a pricj basis and then can't deliver quality, and on the other hand by the New York-Hollywood syndrome, which leads a prospective client to believe that if he doesn't spend a lot of money to get a New York or Hollywood producer he can't get a quality film." "We are concerned about the fact that the number of quality proilucers has diminished. We're also concerned about the total inability of film-mak- ers to convince the labor unions lo adopt more progressive attitudes." "Air freight forwarders arc a bunch of pirates. But rental companies al- ways ship forwarders because it's the easy way, never by airline freight, the cheapest." "The biggest single problem f<.)r the private film producer in Canada is government interference and competi- tion at all levels — federal, provincial anil municipal. In other wonls, we are competing with our own ta\ dollars in many areas. This is related to our political and social developments which have been grailually swinging toward welfare-stateism over the past several years. There are some en- couraging signs on the horizon, at least Federally, that the pendulum is going to swing back again to a belter level for two very good reasons: (1) there are many private producers who have experience to produce better films than government organizations, and (2) in general, if costing is done honestly, the private producer can do it lar less expensively." "1 have felt that for the last five years the long-haired freaks in the film business have done it great harm. They are dropping out now that the fun is gone and the business is getting back to normal." "Industry is incredibly disorganized. No proper trade association of pro- ducers. Professional standards not really set lo reasonably high level. Edu- cation of would-be clients is sadly neglected." "We need a leader." "My biggest beef is what the East Coast unions have done lo the indus- try. I always considered myself pro- union in theory and in fact. But the motion picture unions have never trained their people, they have never set up an adequate apprentice pro- gram (indeed, if any), and they have never cooperated with the industry in years of recession and genuine dis- tress. Membership generally was based on reconimendaiions of friends and relatives, which meant few or no blacks. Their main accomplishment was the establishment of high wage levels and large crew requirements even for simple industrial or educa- tional films: which levels broke the backs of signalorv producers. In what other industry can a man responsible for the type of duties a grip performs on small productions be paid Sh.S daily, $325 weekly, even though this may be his first time on job, and he never spent any time, anywhere learn- ing his 'craft'? A skilled machinist doesn't earn that after years of train- ing, apprenticeship, etc. Few teachers start with that salary, even with a Master's degree. Why should the un- ions be alarmed about rimaway pro- duction'.' The\' cause it; as thev caused all government, industrial and ed tional production lo run away fii the signatorv producers, large small." "My pet peeve is the TV ni^ cameramen who moonlight with ci» pany equipment and m.ilerials, ti producing documentaries at cut-thri budgets. I'heir work is usually pi( and generally hurls ihe professioi image." "Federal government people simi must come up with uniform bidd| procedures. Each agency has its o far-fetched, ridiculous demands." "We are distressed by the prolifi, lion of "boutiques' who do not do gi; woik, don't understand the econoir of Ihe film business, have no stabi to protect the client, and gener;y give the industry a bad name. Tly 'play' at film-making instead of tri- ing it as a business." "Too many films are turned annually by big business that mindless, self-serving and wastefulU talent and money. Projects ought d be chosen with more thought ab^i their eventual purpose and worth dealt with more honestly, no mai how commercial. Since film begl we have needed a National Film U somewhat like the Canadian but more ambitious, encouraging fil makers to use their talents on subf somewhat more rewarding than ^ awesome output of screwing and see- ing that is now the entertainmd norm: educational films can real, yes, really be as exciting: at least I exciting as frosty beers, ro.iring gines, even tits." "There should be greater effdi by third party suppliers to sell t effectiveness of audio-visual munications to end users, like Kodak campaign. Companies like Kane. Audiscan. Bell A; Howell, Sol laBelle. Mo\iola. Ampex. .m, eJ| "I'm convinced that we're using film medium to not more than one two percent of its potential usefuln^ — but the new volume will be ihc n kind of picture, sold in a ne\^ « with our Rolls Rovce medium il>'i business the Pinto way. Thcrc'^^ whole bright new world for biiMii . films waiting for the guvs who will ' their eyes up off the next few loci pavement and really liK>k down i- road." n s 48 BUSINESS SCREI M.T. E. Recording & Projection Equipment ■ System Engineering ■ Automated technique ■ Reversible sync-interlock operation For your sound studio, screening room, preview room and conference room. MAGNA-TECH ELECTRONIC CO., INC. 630 Ninth Avenue / New York, N.Y. 10036 ember/October, 1972 49 buyer's guide TO PRODUCTION & LABORATORY EQUIPMENT OF PARTICUUR INTEREST TO THE INDUSTRIAL FILM PRODUCER CAMERAS ARRIFLEX CORP. OF AMERICA The 16BL is a guiet sound convertible camera for double or single system sound recording. The 16S B is com pact has 100' internal film capacity with 200' and 400' external magazines with torque motors. The 16M B fea tures greater capacity. A wide range of accessories is available. Also Model 35 BL silent 35mm camera. BACH AURICON Filmagnetic 16mm cameras with sound head for recording on prestriped film; Cine Voice II, Pro 600, Pro 600 Special. Super 1200 self blimped models for op tical sound. BELL & HOWELL Model 70 16mm cameras: 70DR has 7 filming speeds, 70 HR for magazines. Also Eyemo 35mm. CANON USA, INC. Canon Scoopic 16 w built-in 13 76mm zoom lens, motor drive, fully automatic exposure system with manual override. Canon Soundscoopic single system camera. Also Double Super 8 model. CINEMA BEAULIEU/HERVIC R16B P7 Automatic tcdtures reflex view finder, power zoom, provision for sync sound recording, 200 ft. magazine, accepts lenses for micro, macro and telescopic cinematography. Beaulieu News 16 IS a single double system camera for news and documentary use. 40087M IS a Super 8 camera with sound sync capabilities. 50 CINEMA PRODUCTS CP16 TV sound news camera. Silent. Weighs 9 lbs Crystal controlled motor. ECLAIR CORPORATION Silent 16mm NPR permits sync sound without a blimp; Ssecond magazine change; 400' loads, reflex viewing; ro- tating two-lens turret, crystal control sync motor, battery operated; variable shutter Silent 16mm ACL has clip-on magazine; lightmeter behind lens. Very light weight. FREZZOLINI ELECTRONICS Frezzi Cordless TV news single double Auricon conversion with internal bat- tery. F&B CECO TV news camera incorporates Frezzi- Cordless mternal battery. MITCHELL CAMERA CORP. 35mm and 16mm motion picture cam- era systems. PAILLARO, INC. EBM Electric 16 has built in electroni- cally controlled motor, rechargeable 12- volt magazine. Vario Switar 16- 100mm zoom w through-the-lens metering. Lightweight sync pulse generator and pocket crystal control available as ac- cessories. Also 16 Pro. noiseless, built in magnetic sound GORDON YODER. INC. Conversion of Cine Voice, includes sync motor, silent counter PRODUCTION ACCESSORIES BERKEY COLORTRAN The Mini Crab dolly; crabs, tracks front wheel steering; will carry car operator and assistant, self-cont CO powered hydraulic system BIRNS & SAWYER Star dolly is crabbing spyder type pump up center column. i'- CAMERA MART Elemack dolly is direction small, crabs in CENTURY PRECISION OPTICS Custom made sound blimps CINEKAD ENGINEERING CO. Cinekad cdmera brace support 16mm 35mm handheld movie cam CINE 60 Electric zoom drive for Angen lenses. Powerbelts for Arriflex, etc. Sun Gun belts. Uni Pack bt supply for Arri 16S and 16BL glass blimp for Arn 35 IIC and Stretch power cables. CINTEL CORP. Motor-driven pedestal, cradle heads, friction studio equipment. tri pod-d' heads, lin VICTOR DUNCAN INC. Duncan Handgrip for Eclair NPR era available for use with BEALA, fectone and other Eclair motors Heater Barneys operating with 15 storage batteries. Sound Barneys. FAB CECO Sync motor for Eclair NPR; motor other cameras; sync, variable si stop-motion FELLER VACUUM FORM STUDIOS Background panels in many sty' wood, brick, etc. for studio use. set up and stored. FREZZOLINI ELECTRONICS Portable power packs for driving era motors. JACK A. FROST Generators, transformers and rectlBi^KB LAFAYETTE INSTRUMENT CO. Time and motion study equipr Camera drives for Bolex H 16, B Howell 70 Series, Eastman Kodak Special and K-100. Plus other acct les for time lapse, surveillance, tion and memo motion LEOPOLD ENTERPRISES Leo Pod for all 16mm cameras. Leo-Pack Model 1750A power s for driving cameras, sun gun, etc MAGNASYNC MOVIOLA CORP. Cidb dolly lor 16. 35mm cameras bile camera support places cam* any position NATIONAL CINE EQPT. Mydrothiid Master tripod has fluid BUSINESS SCI l^fl '-0 :'yci m \m . »in!i( r,5ta. MIST '■•■\, 360°. tilts -75' to +75°. Also y ofluid Junior, Model C and Model e;rlisand machine corp. mlder pod is adjustable five ways. tK PILL & ASSOC. B Zoom Control Pod, Model JP > , provides camera support with Xrol of zoom, focus and motor with J shifting hand position. Also, the 0 THcitor, an efficient, low cost, mo- il, electric power unit. 9 PHOTO-CINE OPTICS D Sound Seal Blimp for Arriflex cam- and Cme-Voice conversion for nting 400 or 1200' magazine on on. Light weight SOS Body Brace. tiD CORP. Ijzines, precision film transports, shutters, portable power supplies (wer converters. IkDNEY ELECTRIC CORP. t high-energy rechargeable bat- ks; lights; sound equipment, chargers and inverters. CRYSTAL CONTROLS flERA MART r^tamatic camera control system ii nates sync cable, provides auto- «c clap mark and counts take. IfMA PRODUCTS it- Crystaiok provides crystal control. |5 parts per million for BL cameras, modification of camera or battery. j over end of motor housing. IMUNICATION ARTS, INC. n;ersal crystal sync motor control Ichangeable for all motion picture li!ras. Fits on Cine 60 belts. KOR DUNCAN, INC. .'. distributor of "Minilock A" crystal ■I control for Arri BL cameras. I.'.E DEVICES, INC. iien crystal sync control for 16BL. r on. Weight 12 oz. £ ECTONE AMERICA f^al motor for Eclair. 50/60 cycles, i 5 frames. Internal or external sync 'f ence. ANIMATIONS* TITLING EQUIPMENT t COMPANY B'. paper, peg bars, ink, discs. Com- nimation supplies. Thriftax stand. EV'S ANIMATION AIDS Diolete package of essential equip- ic| for the design and production of • '/pes of animated or still photo- graphic art visuals. Animator's discs, inking boards, checking boards, anima- tion punches and camera stands. PAILLARD, INC. The Super Titler can be used with many 16mm cameras, including the Bolex H16 and H8, in either vertical or hori- zontal position. RICHMARK/OXBERRY Two Oxberry Animation Stands avail- able: 5332 (Filmaker Series) designed for the Industrial and educational 16mm film producer, and the Model 5442 (Master Series) designed for the professional animator. SOS PHOTO-CINEOPTICS TelAnimastands for special effects and animation work. Tel-Animaprint for Hot Press Titles. LENSES ANGENIEUX CORP. Zoom lenses for all major motion pic ture cameras. Various length view find- ers. CAMERA MART Optical FX unit provides multiple images from single subject in many variations. CENTURY PRECISION CINE/OPTICS Primary and zoom lenses for motion picture and TV cameras. CINEMA PRODUCTS Canon K-35 macro zoom lens T2.8. Focusses to within 2" of lens. VICTOR DUNCAN, INC. Custom supports for zoom and long- focus lenses. DYNASCIENCES CORP. Dynalens provides steady image in bumpy conditions. QUESTAR, INC. Questar cinema model telescope lens. ALSO Angenleux, Berthlot, Canon, Pan Cinor, Rank-Taylor-Hobson, and Zeiss primary and zoom lenses are available from most motion picture equipment dealers. INTERLOCK PROJECTORS ALLIED IMPEX CORP. Bauer P6 Studio projects optical and magnetic tracks, records, transfers, mixes. ARRIFLEX COMPANY Sonorex 16/16 records, transfers, mixes, plays back. W. A. PALMER FILMS. INC. PGSS magnetic optical interlock projec- tor records, transfers, mixes, plays back. LIGHT METERS KLING PHOTO CO. Gossen Luna Pro CdS exposure meters. PHOTO RESEARCH CORP. Spectra Footcandle meters have 3 ranges. LIGHTING BARDWELL & MC ALISTER Complete line of studio and location lighting. Individual fresnel spotlights, stands, accessores, plus lightweight Tungsten-Halogen models In single units or complete kits. BERKEYCOLORTRAN. INC. Motion picture lighting equipment. Mini- Pro Kit packs 3 light stands and acces- sories in one case. BIRNS & SAWYER, INC. Line of studio and portable lights in eluding B&S Snooper underwater light for depths to 5000'. ART BODKINS-OPTICS, INC. Par64 and Par 36 daylight conversion photolamps. Kelvin color balanced. THE BREWSTER CORP. Polecat telescoping and spring loaded supports for photographic lights and backgrounds. JACK A. FROST Rental, sales and service on wide range of lighting equipment. HERVIC/CINEMA BEAULIEU Hervl-Quartz Location Lighting Kits, lightweight, self-contained. LOWEL-LIGHT PHOTO ENGINEERING Light-weight, compact Lowell Link lo- cation lighting equipment travels in one case. Softllght folds into attache case. Varl-flector II Is new stand-mounted re- flector that folds Into compact case. MOLE RICHARDSON CO. Lighting equipment for motion picture and TV studios. Arc lamps, Molequartz kits, wide range of accessories. JACK PILL & ASSOC. Giraffe line of portable studio stands. CHARLES ROSS, INC. Lighting equipment, grip equipment, props and generators available for sale or rent. SMITH-VICTOR CORP. Quartz studio kits. SYLVANIA ELECTRIC Sun Gun is portable battery-operated light. JOHN WEBER CO. Generators and lighting equipment. «(Smber/October, 1972 51 EDITING. SPLICING & INSPECTION EQUIPMENT ALLIED IMPEX CORP. Hahnel motorized 16mm and 8mm splicers make wedge shaped splices. BIRNS & SAWYER, INC. Film, Splicers — Model 2668 Instant Splicing Block for 16mm film tape. Model 2669 Instant Splicmg Block for 35mm film tape. CAMERA MART Handiola editing equipment for 16mm and Super 8. F&B CECO Editing tables and bins. Viewers for 16 and 35mm editing. Automatic splicer and Magic Mylar splicing tape. FILMKRAFT SERVICES Model 16 0 M runs up to 3 magnetic tracks with a picture. GRISWOLD MACHINE WORKS Splicers for 8 and 16mm. GRYPHON CORP. Compact bench rewind units feature special lineal torque motors with step- less power controls. THE HARWALD CORP. Editing and viewing equipment, elec- tronic film cleaners with cleaning and protection attachment. Film inspection machines with sound track, sprocket, thickness, splice and scratch defect detection; allows for immediate cor- rection. HOLLYWOOD CAMERA CO. HollyCam portable hot splicer cuts, splices and welds in one operaton. Features built-in carbide film scraper. HOLLYWOOD FILM CO. Manufacturers and distributors of all types of film handling devices, rewinds and splicers. KALART VICTOR CORP. Craig film editing equipment includes Pro Viewers, rewinds, splicers, frame counters, both as components and as complete projector editors. For 8mm, Super 8 and 16mm film. KEM ELECTRONIC MECHANIC CORP. KEM Universal horizontal editing ma- chine. "Son of KEM" low-priced four- plate portable editing machine. LIPSNER SMITH CORP. 16 and 34mm professional projectors for fast, safe, high speed viewing and inspection. Ultrasonic cleaner for re- storing clarity. MAGNASYNC/MOVIOLA CORP. Series 20 editing machines for 16 and 36mm. Also rewinders, editing tables, viewers and bins, synchronizer sound readers available for optical or mag- netic sound or combination. Moviola console editor. MAIER HANCOCK INDUSTRIES M H lieavy duty Viewer Editor is de- signed for continuous, professional use; features four rollers, one sprocket wheel and a film pressure plate with special mirror finish to prevent scratching. Models 816 and 816S portable hot splicers cut, splice and weld in one op- eration. MASTEREEL IND., INC. 16 and 35nin) split reels. Forms two separate usable film flanges, each ca- pable of handling film on negative or positive cores: or tightwound |ust as when flanges are joined to make a reel. Aluminum, non-magnetic, 1200' size. RAY MERCER A CO. Film patches, Mercer film rule — 16mm, 35mm and 16 35 combination. MOTION PICTURE ENTER. The Pro Splicers feature automatic scrapers, stainless steel construction and precision pins. Available for 16 and 35mm film. NEUMADE PRODUCTS A complete line of film handling and editing equipment including tables, re- winds, (hand and power) synchronizers, splicers, cleaners and accessory items. PARLIAMENT EQUIP. CORP. Guillotine splicer uses Mylar tape. Mod- els for all sizes of film. PAULMAR INC. Automatic 16mm film inspection & splicing equipment. JACK PILL & ASSOC. Pic Sync editor with synchronous motor modification for forward and reverse operation at sound speed. Three posi- tion switch control forward and reverse and in the center position through an electro-magnetic clutch disengages mo tor to permit manual operation. PRECISION LABS. Film editor and optical sound reader for matching lip-sync. Also model with unitized synchronizer and 16 mm pro- jection viewer. PRESTOSEAL MFG. Thermo-fusion butt-weld splicing equip- ment. RAYFIN ENTERPRISES Steenbeck horizontal editing machines. RTI— RESEARCH TECHNOLOGY. INC. Splicers, viewers Complete line of 16mm inspection and cleaning ma- chines SHOWCHRON AMERICA Several models of editing consoles for 16mm and 35mm in various configura tions. Single sprocket drive. Rapid ad va nee retard of sound track. Foot operation. SOS PHOTO-CINE-OPTICS SOS Prevost editing table is horizd and portable Pic-Sync synchron footage counter, viewer and Sfi reader. TRAID CORP. Hot Splicers for 8, 16, and 35m(n. ZEISS IKON VOIGTLANDER Editor with bright viewing screeri 16mm. ZYCO MFG. INC. Double rank film slitter. HORIZONTAL EDITING RENTALS THE EDITING MACHINE 630 Ninth Ave New York, N.Y. 10036 KEM ELECTRONIC MECHANIC CO 225 Park Ave South New York. NY. 10003 PREVIEW THEATRE. INC. 1600 Broadway New York, NY. 10036 RECORDERS SOUND GEAR AMEGA INTERNATIONAL Sound reproducers in single, do triple, combination and automatic i els. Also portable units, modular trol centers and amplifier systems^tt^) ARRIFLEX COMPANY Arrivox-Tandberg 'i " professional recorder with pilotone system. CINEMA BEAULIEU HERVIC Uher 1000 Report Pilot 'i' coder, designed for sound chronization. tap film ELECTRO-VOICE, INC. RE50 and RE85 dynamic microph , designed for elimination of con noises. Omnidirectional. GOTHAM AUDIO CORF. Stellavox Swiss-made portable reC' for stereo sync recording. Sp7 has interchangeable head assemblies sync, mono sync and non sync. MAGNASYNC MOVIOLA CORP. Synchronous magnetic film reco and sound equipment, pickup re' ers. studio mixing consolettes. MAGNA-TECH ELECTRONIC Complete line of professional m picture studio sound recording and lection equipment. New 600 sern tures 500 ft. per minute througtl sprocket in interlock a Wl I'll I'. 52 BUSINESS SCfl ICA MAGNETIC RECORDERS 6 IV '/4 " synchronous recorder for >ln picture work. SN Mini is small- t D sync recorder available. HECTONE mjI sync motors for various cam- II PS BROADCAST EQUIPMENT lf;o condenser mikes for produc- nise NSTUDIOS & PRODUCTIONS, INC. lit Tone sound barney for R16 Beau- U ameras for sound shooting. :oRP. tic and optical film recording fns. available for 35mm. 16mm, uper 8 film. [R MAGNETIC SALES ! '^" synchronous tape recorder, E four dial mixer, Sennheiser & f microphones & headsets. Talmak t;e counters for projection & dub- itudios, Ryder sync-generators for 1 and 35mm cameras HEISER ELECTRONIC CORP. »-Shot" semi-shotgun and "Big- highly directional condenser mi- ones. £ BROTHERS INC. »ional broadcasting microphones, recording and general purpose Also, microphone mixers. »HOTO-CINE-OPTICS :ic striping machines, combina- ound readers viewers and sound iers and mixers. :iL-HOFFMAN CORP. Btic film recorder reproducers for ll, 17.5mm or 35mm as ordered, lete with microphone mixers and l|>ck motors. SIST-0-SOUND k, 3 CA amplifier for use with Auri- ipid Bolex 16-Pro. I ELECTRONICS • ss radio microphone systems. REX |l recorders and reproducers for |n pictures. RANGE ELECTRONICS Jstic recorders, dubbers and mag- lical transfer. PRINTERS MOTION PICTURE I 4 HOWELL CO. nig equipment for all sizes. Pro- Snal additive color printing sys- n' I B^AN KODAK CO. '11 analyzer for use with print- HAZELTINE CORP. Color film analyzer for use with mo tion picture printers. HOLLYWOOD FILM CO. High speed printers, slitters, inspection projectors, edge numbering machines. OPTRONICS TECH Optronics 16mm to Super 8 Quad opti- cal reduction printers. Includes both step and continuous high speed. PETERSON ENTERPRISES Manufacturers of a complete line of printing equipment from Super 8 to 70mm wide format films. CORcontin- uous optical 16-8 reduction printer travels film at 400 FPM on 16mm side. PRODUCERS SERVICE Complete line of optical printers, step contact, step reduction and special ef- fects with a variety of accessories and formats. RESEARCH PRODUCTS Model 2101 IS designed for 35mm. 16mm reduction and blow-ups. Pro- vides split screens, wipes, reposition, skip frame, hold frame. SOS PHOTO-CINE-OPTICS Professional printers for all formats. MOTION PICTURE PROCESSORS ARTISAN INDUSTRIES HiSpeed spray developing machines, black and white; Models FA-50. FA-200 & FC-200, negative-positive Eastman color equipment, Kodachrome. Ekta- chrome and Anscochrome install., silver recovery systems, custom photographic processing equipment, laboratory engi- neering service. CINTEL CORP. Houston portable tank mixes and trans- fers photographic solutions in one op- eration. Built-in motor driven pump does the mixing and solution transfer without a separate mixing motor. FILMLINE CORP. Daylight and darkroom processors for 16, 35 and 70mm. Model FE-50 proc- esses 16mm Ektachrome at 50 FPM. OSCAR FISHER CO. Semi-portable Mark 16 35 processing; also dry spray immersion film proces- sor. ALAN GORDON ENTERPRISES Daylight operation A-9 portable proc- essor for black & white films. Auto- matic processors for 16 and 35mm. HILLS MANUFACTURING COMPANY Mini-Mat continuous film processors in several models. HOUSTON PHOTO PROD. Model EC4-240, continuous; E-4, proc- TECHNOLOGY GAP? WHO NEEDS IT! If you are an optical effects producer, you can't afford a tech- nology gap. Today's techniques and equipment must produce tomor- row's special effects. Producers Service has been bridging technology gaps for 29 years with its design, manufacturing and servicing of the pioneer line of printing equipment and accessories. As we enter into our fourth decade of progress, we are expand- ing our electro-optical and elec- tro-mechanical line and expertise to meet the challenges of tomorrow. We offer the ultimate in design capability, custom engineering and complete customer service for our products and those made by other manufacturers. Call Producers Ser- vice before you rent, lease or pur- chase - (213) 245-8424. PRODUCERS SERVICE CORPORATION Manufacturers of Ifie Acme Optical Printers Motion Picture-Television Products Division 1200 Grand Central Avenue Glendaie. California 91201 12131 245-8424 A subsidiary of Booihe Computer Corporation ber, October, 1972 53 ess: four lines simultaneously, de signed (or photo finishers; all film sizes. JAMIESON FILM CO. Color film processors for all film widths from 8mm to 70mm and for all process- ing Including ECO-3 and ME-4. METRO KALVAR INC. The Model 135 16 convertible printer- processor produces black & white 35mm, 16mm, 8mm, or Super 8 posi- tive prints at up to 199 fpm. PAKO CORP. Cine Strip processors for 16. 35 and 70mm. SICKLES INC. Circle S automatic color film processor — the Mark III handles 16 35-46 and 70mm in lengths to 100' and or 1 to 28 small reels (35mm to 120 film size). May be programmed for most color and B W films. TREISE ENGINEERING Continuous film processing equipment and accessories. Custom design and building for any processing need. SALES, RENTALS REPAIR SERVICES ABC CAMERA CORPORATION 352 W. 44th St . New York. N.Y 10036 AMERICAN CAMERA EXCHANGE 615 South Spring St., Los Angeles, Calif. 90014 BEHREND'S INC. 161 E. Grand Ave., Chicago, III. 60611 BEL AIR CAMERA 927 Vtfestwood Blvd.. Los Angeles. Calif. 90024 BILL BILLING'S PHOTO 129 South Front Street. Rockwood, Tenn. 37854 BIRNS & SAWYER CINE EQUIPMENT CO. 6426 Santa Monica Blvd.. Hollywood. Calif. BRENNER PHOTO CO. 5215 Wisconsin Ave.. Washington, DC. 20015 BROOKS CAMERAS. INC. 45 Kearny Street, San Francisco, Calif. 94108 BURKE & JAMES 333 W. Lake St.. Chicago, III. 60606 CALVIN CINEQUIP INC. 1105 Truman Rd.. Kansas City. Mo. 64106 1909 Buttonwood, Philadelphia. Pa. 16110 THE CAMERA MART. INC. 1845 Broadway. New York. NY. CAMERA SERVICE CENTER 333 W. 52nd St . New York. NY. 10019 CENTURY CAMERA SHOP 119 North 9th Street. Minneapolis. Minn. 55403 CENTURY PRECISION OPTICS 10659 Burbank Blvd., N Hollywood. Calif. CINELEASE. INC. 1331 Ponus Ridgs. New Canaan. Conn. 06840 CINETECH. INC. 7330 N E. 4th Ct.. Miami, Fla. 33138 CINE 60 630 9th Ave., New York. N.Y. CINEMA SERVICES CO. 312 12th St . San Francisco, Calif. CRIMSON CAMERA TECHNICAL SALES 152 Siith Street. Cambridge. Mass. 0214 1 VICTOR DUNCAN INC. 11043 Gratiot Ave.. Detroit. Mich 48213 155 E. Ohio St . Chicago. III. 60611 2659 Fondren Dr.. Dallas. Tex. 75206 ECLAIR CORPORATION 73 S Central Ave. Valley Stream, N.Y. 11580 ED'S CAMERA SHOP 1279 Madison Avenue. Memphis. Tenn. 38101 F4B/CEC0 315 W 43rd St.. New York. NY. 10036 7051 Santa Monica Blvd.. Hollywood. Calif. 90O38 51 E. 10th Ave.. Hialeah. Fla. 33010 JACK FROST 234 Piquette. Detroit. Mich FRYE'S CAMERA SHOP 220 Luckie Street N.W.. Atlanta. Ga. 30303 BOB GAMBLES PHOTO SUPPLY 5170 Santa Monica Blvd.. Los Angeles. Calif. 90029 ADOLPH GASSER. INC. 5733 Geary Blvd.. San Francisco. Calif. 94121 CLAUS GELOTTE. INC. 185 Alewife Brook Parkway. Cambridge. Mass. 02138 GENERAL CAMERA CORP 321 W. 44th St . New York. NY. 10036 GLAZER'S CAMERA SUPPLY 1923 Third Avenue. Seattle. Wash 98101 ALAN GORDON ENTERPRISES 5362 N. Cahuenga Blvd.. N. Hollywood. Calif. HARf^YS CAMERA 12142 Ventura Blvd., Studio City, Calif. 91604 HELIX LTD.. INC. 679 North Orleans Street. Chicago. III. 60610 O H. HIRT. INC. 41 N nth St.. Philadelphia. Pa. 19107 HOLLYWOOD CAMERA CO 6838 Sunset Blvd.. Hollywood. Calif. 90028 HOLLYWOOD CAMERA EXCHANGE. INC. 1607 Cosmo St.. Hollywood. Calif. IMAGE DEVICES. INC. 811 N W. Ill St.. Miami. Fla. 33168 LAUMIC CO 35 W. 45th St , New York, NY. 10036 L W PHOTO. INC. 15451 Cabrito Rd., Van Nuys. Calif. LLOYDS CAMERA EXCHANGE 1612 N. Cahuenga Blvd.. Los Angeles. Calif. LOOK PHOTO SERVICE. INC. 93 Main Street. Andover. Mass. 01810 MAGNASYNC/MOVIOLA CORP. 5539 Riverton Ave.. N. Hollywood. Calif. MIDWEST VISUAL EQUIPMENT 571 W. Randolph St.. Chicago. III. 60618 MOBIUS 565 Fifth Ave.. New York, N.Y. 10017 MOLERICHARDSON CO. 937 N. Sycamore Ave., Hollywood, Calif. 90038 MOTION PICTURE CAMERA SUPPLY INC. 424 W. 49th St.. New York. NY. 10019 MOTION PICTURE LABORATORIES. INt 781 S Main. Memphis. Tenn. NATIONAL CINE EQUIPMENT. INC. 37 W. 65th St.. New York, NY. 10023 I P B. ODOM ENTERPRISES. INC. | 7204 So. Pennsylvania Ave . Oklahoma 'jj Okla. 73159 W A. PALMER FILMS. INC. eil Howard St . San Francisco, d ' PAN AMERICAN FILMS 822 N. Rampart St . New Orleans La PHOTO SONICS. INC 820 S Mariposa St.. Burbank. Calif 91! JACK PILL'S CAMERA EQUIPMENT 6510 Santa Monica Blvd.. Hollywood. Ci • 1120 PRECISION LABS 928 930 E 51st St . Brooklyn. NY PRODUCERS SERVICE CO 1200 Grand Central Ave.. Glendale. Cal PROFESSIONAL CINE PRODUCTS 2959 Ladybird Lane. Dallas Te«as 7522 PROJECTOR RENTAL POOL. INC. 1004 E. Jefferson Ave . Detroit. Mich. 4( PROJECTION SYSTEMS. INC. 202 E. 44th SI . New York, NY. RELIANCE AUDIO VISUAL CORP. 552 W. 53rd St . New York. N.Y. 10019 CHARLES ROSS. INC. 333 W. 52nd St . New York N.Y. 10019 ROSS GAFFNEY. INC. 21 W. 46th St.. New York. N.Y. 10036 RYDER SOUND SERVICES 1161 N. Vine St . Hollywood, Calif SAN DIEGO CAMERA EXCHANGE 1071 Sixth Avenue, San Diego. Calif. 92101 SCHAEFFER PHOTO CAMERA & SUPPl 1553 North Cahuenga Blvd . Hollywood 90028 SEYMOUR'S PHOTO CENTER 6010 Camp Bowie Blvd.. Fort Worth Te 76116 SOS PHOTO CINE OPTICS INC 40 Kcro Rd , Carktadt. N J. 07072 7051 Santa Monica Blvd . Hollywood. C SOUTHWEST FILM LAB. 3024 Fort Worth Avnue. Dallas. Tei'as STANDARD THEATRE SUPPLY CO . INC PO. Box 20660, 125 Higgins St . Green N.C. 27420 STOCKDALE & CO . INC. 200 East First South. Salt Lake City. (H 84111 TECH CAMERA RENTALS. INC. 1024 Cole Ave Hollywood. Calif 90038 TEI EDYNE CAMERA SYSTEMS 131 N. 5th Ave . Arcadia. Calif. 91006 TRAID CORP. 777 Flower St.. Gl°ndale. Calif. 91201 TRECK PHOTOGRAPHIC 1124 Stinson Blvd . Minneapolis. Minn, TYI ER CAMERA SYSTEMS 14218 Aetna St . Van Nuys. Ca. UNIVERSAL CINE PHOTO. INC 1430 Slocum St . Dallas. Tex 75207 W R S MOTION PICTURE LABORATOf MOTION PICTURE EQUIPMENT CO. DiV 210 Semple St.. Pittsburgh. Pa. 15213 WESTERN CINE 312 S. Pearl St.. Denver. Colo. 80209 ZOOMAR. INC. 55 Sea Cliff Ave.. Glen Cove. NY. 1154; NAMES & ADDRESSES A-B ALLIED IMPEX CORPORATION 168 Glen Cove Road Carle Place New York 11514 AMEGA CORPORATION 11817 Wicks Street Sun Valley. Calif 91352 ANGENIEUX CORP. OF AMERICA 440 Merrick Road Oceantide. New York 11572 ARRIFLEX CORP OF AMTRICA 25 20 Brooklyn Queens Expressway West Woodside, Now York 11377 ARTISAN INDUSTRIES, INC HiSpeed Equipment Division 73 Pond Street Waltham. Mass. 02154 BACH AURICON. INC 6914 Romaine Street Hollywood. Calif. 90038 BARDWELL & McALISTEl) INC. 12164 Sherman Way No. Hollywood. Calif. 91605 BELL * HOWELL 7100 McCormick Ro.itl Chicago. III. 60045 BIRNS & SAWYER INC 1026 N. Highland Ave. Los Angeles. Calif 90038 ART BODKINS OPTICS 77 Summer Street Boston. Mass. 02110 INC BREWSTER CORPORATION 50 River Street Old Saybrook. Conn. 06475 C-D-E BERKEY/COLORIRAN, 1015 Chestnut Street Burbank, Calif. 91502 INC. THE CAMERA MART. INC. 456 W 55th SI New York NY 10019 54 CANON USA. INC 64. 10 Queens Blvd. Woodside. NY 11377 CENTURY PRECISION OPT 10661 Burbank Blvd No. Hollywood. Calif 9160: CINEKAD PRODUCTS 757 Tenth Avenue New York. N Y 10019 CINEMA BEAULIEU HERVIC CORP 14225 Ventura Sherman Oaks. Calif. 914C CINTEL (Houston Fearless) 11801 W. Olympic Blvd. Los Angeles. Calif. 90064 BUSINESS SC ►, iA PRODUCTS ner Awe. Igeles. Ca. 90025 liA RESEARCH CORP. 3 LaBrea Ave. Igales, Calif. 90038 MTIC SYSTEMS. INC. f( amille Ave. » 65 Iv City, Calif. 90230 <1.0, INC. [I nlh Ave. », jrk, N.Y. 10036 IVUNICATIONS ARTS. INC. « .S ,r dsville, N.J. 07924 ;iR DUNCAN. INC. Gratiot Ave. ;. Iriich. 48213 riAN KODAK CO. ate Street liter. NY. 14650 ,9 CORP. OF AMERICA rentral Ave. Stream. NY. 11580 »0 VOICE, INC. cil Street |non. Mich. 49107 F-G OMPANY ISanta Anita Ave. na, Calif. 91107 JECO, INC. 43rd Street »ork, N.Y. 10036 R VACUUM FORM OS inal Place N.Y. 10451 RAFT SERVICES ington Ave. , Calif. 90038 INE CORP. Itreet 1, Conn. 06460 OLINI ELECTRONICS ly St. orne, N.J. 07506 A. FROST quelle Ave. t. Mich. 48202 UL CAMERA CORP. 44th Streett ork. N.Y. 10036 ■ GORDON ENTERPRISES Bl. Cahuenga Blvd. [bllywood. Calif. 91601 VOLD MACHINE WORKS Ijain Street tefferson. NY. 11777 • HON CORP. Santa Anita •!nk, Cahf. 91502 H-l-J ALD CO. ^ Chicago Ave. ton. III. 60201 -TINE CORP. Nack. N.Y. 11362 irWOOD CAMERA CO. iunset Blvd. food, Calif. 90028 VWOOD FILM CO. . Seward Street raod, Calif. 90028 HOUSTON PHOTO PRODUCTS. INC. 655 E. 20th St., P.O. Box 5269 Yuma, Arizona 85364 IMAGE DEVICES, INC. 811 N.W. Ill St. Miami, Fla. 33168 JAMIESON FILM CO. 9171 King Arthur Dr. Dallas, Texas 75247 K-L KALART VICTOR CORP. Hultenius Street Plainville, Conn. 06062 KEM ELECTRONIC MECHANIC CORP. 225 Park Ave. S. New York, NY. 10003 KLING PHOTO CO. P.O. Box 1060 Vl/oodside, N.Y. 11377 LW PHOTO, INC. 15451 Cabrito Road Van Nuys, Calif. 91406 LAFAYETTE INSTRUMENT CO. P.O. Box 1279 Lafayette, Ind. 47902 LEOPOLD ENTERPRISES 729 W Sunrise Blvd. Ft. Lauderdale, Fla. 33311 LIPSNER SMITH CORP. 7334 N. Clark Street Chicago. III. 60626 LOWEL LIGHT PHOTO ENGINEERING 421 W. 54th Street New York. N.Y. 10019 M-N MAGNASYNC/MOVIOLA CORP. 5539 Riverton Ave. No. Hollywood, Calif. 91601 MAGNATECH ELECTRONIC 630 9th Ave. New York, NY. 10036 MAIER. HANCOCK INDUSTRIES P.O. Box 5135 Sherman Oaks, Calif. 91413 MASTEREEL INDUSTRIES. INC P O. Box 322 Scarsdale, N.Y 10583 MERVS ANIMATION AIDS 17040 Otsego Street Encino. Calif. 91316 METRO/KALVAR, INC. 745 Post Road Darien, Conn. 06820 D. B. MILLIKEN CO. 131 N. Fifth Ave. 666 W. Harvard Street Arcadia, Calif. 91006 MITCHELL CAMERA CORP. 666 \N. Harvard St. Glendale, Calif. 91209 MOLE. RICHARDSON CO. 937 N. Sycamore Ave. Hollywood. Calif. 90038 MOTION PICTURE CAMERA SUPPLY. INC. 424 W. 49th Street New York, N.Y. 10019 MOTION PICTURE ENTERPRISES Tarrytown. New York 10591 NAGRA MAGNETIC RECORDERS 19 W. 44th Street New York, NY. 10036 NATIONAL CINE EQUIPMENT 37 W. esth Street New York. N.Y. 10023 NEUMADE PRODUCTS CORP. 720 White Plains Road Scarsdale. New York 10583 NORTH AMERICAN PHILIPS CO., INC, One Philips Parkway Montvate, New Jersey 07645 O-P OPTRONIC TECHNOLOGY INC. 118 W. 29th Street New York, N.Y. 10001 PMC STUDIOS & PRODUCTIONS, INC. P.O. Box 736 E. Norwich, N.Y. 11732 PAILLARD, INC. 1900 Lower Road Linden. New Jersey 07036 PAKO CORP. 6300 Olson Memorial Highway Minneapolis, Minn. 55440 W A. PALMER FILMS INC. 611 Howard Street San Francisco, Calif. 94105 PARLIAMENT EQUIPMENT CORP. 351 W. 52nd St. New York, NY. 10019 PAULMAR, INC. 464 Central Ave. Northfield. III. 60063 PCRFECTONE AMERICA 5213 Vineland Ave. N. Hollywood, Calif. 91601 PETER. LISAND MACHINE CORP. 352 RIVER Rd. Edgewater, N.J. 07020 PETERSON ENTERPRISES. I.MC. 1840 Pickwick Ave. Glenview, III. 60025 PHOTO RESEARCH CORP. 3000 No. Hollywood Way Burbank. Calif. 91502 PHOTO SONICS, INC. 820 S. Mariposa Burbank. Calif. 91506 JACK PILL & ASSOC. 1135 N. Highland Ave. Hollywood, Ca. 90038 PRECISION CINE EQUIPMENT CORP. Precision Lab. Division 894 E. 51st Street Brooklyn. New York 11203 PRESTOSEAI MFG CORP 37 12 108th Street Corona, New York 11368 PRODUCERS SERVICE CORP, 1200 Grand Central Ave. Glendale, Calif. 91201 Q-R QUESTAR Box 200 New Hope. Pa. 18938 RAYFIN ENTERPRISES 44 Highland Ave. Harrington Park, N.J. RCA FILM RECORDING 2700 W. Olive Ave. Burbank, Calif 91505 RESEARCH PRODUCTS. INC. 716 N. LaBrea Ave. Hollywood, Cahf. 90038 RT|. RESEARCH TECHNOLOGY, INC. 8260 N. Elmwood Ave. Skokie, III. 60076 CHARLES ROSS. INC. 333 W. 52nd Street New York, N,Y. 10036 RYDER MAGNETIC SALES CORP. 1147 N. Vine Street Hollywood. Cahf. 90038 SENNHEISER ELECTRONIC CORP. 500 Fifth Aire. New York, NY. 10036 SHOWCHRON AMERICA 5707 Cahuenga Blvd. North Hollywood, Ca 91602 SHURE BROTHERS, INC. 222 Hartrey Ave. Evanston, III, 60204 SICKLES INC. P.O. Box 3396 Scottsdale. Arizona 85257 SMITH VICTOR CORP. Griffith, Ind. 46319 SOS. PHOTO CINE OPTICS. INC., DIV F&B/CECO. INC. 311 W. 43rd Street New York, N.Y. 10036 TRAID CORP. 777 Flower Street Glendale. Cahf. 91201 TRANSISTO. SOUND 851 Eustis Drive Indianapolis, Ind. 46229 TREISE ENGINEERING, INC. 1941 1st Street San Fernando, Calif, 91341 u-v-w VEGA ELECTRONICS 3000 West Warner Santa Ana, Ca, 92704 JOHN WEBER CO. 6944 76th St. Middle Village. NY. 11379 WESTREX DIVISION LITTON INDUSTRIES 1136 N. Los Palmas Hollywood, Calif. 90038 WIDE RANGE ELECTRONICS 2119 Schuetz Rd. St. Louis, Mo. 63141 X-Y-Z YARDNEY ELECTRIC CORP. 40. 50 Leonard Street New York, NY. 10013 GORDON YODER. INC. 2840 Reward Lane Dallas, Tx. 75220 Zeiss IKON VOIGTLANDER 444 Fifth Ave New York, NY. 10018 ZYCO MFG. CO. 1624 Newportville Road Cornwells Heights. Pa. 19020 smber/October, 1972 55 new products review FEATURING NEW EQUIPMENT AND SERVICES Camera Motor PAII I.ARD. INC", has ann.uiiKcd a new KSM cicclric niolDr lo drive Bojex spring- driven 16mm cameras. There is provision for 60 cycle/24 fps sync pulse and quartz synchronization. I2v ni-cad bat- tery in grip. Automatic slating. /WO /...HIT Ril.. Lhulfii. ^.J.O70.<6. Projection Lens BUHI OIMK \l CO. has created an image amplifier v\hich doubles screen image or cuts projection distance in half when used with Super S projectors. Free standing. Adjustable. Price is $21. /«0V Beech Avenue. Pillshtirgli. Pa. 1523.1. Filmstrip Accessory I. A BHl.1,1. IMJLSIKII-S. INC.s new carton for protective storage of Ihnim Commpak sight/sound filmstrip car- tridges permits easy retrieval of programs by exposing identification labels on han- dles. 510 S. WiirlliinnlDii .Si., Oconomo- wuc. Wis. 53066. Film Cleaner/Waxer TRKISK J NdIM I K|\(, IN( . has an- nounced a new cleaner waxer for K/16mm or 16,35mm film which cleans up newly slit film for cartridging or ren- ovates older film. Handles reels up to ;4(X) ft. and operates at ;.'>0 fpni. IV4I I ii.\i .Si.. .Sail ienianilo, Calij. ^1340. Programmer y\\ COMP.XN^'s new nuilli-mcdia pro- gramming system uses digital data to trigger projectors. Can be used with any stereo recorder having independent chan- nel controls. Digital information system is said to eliminate false cues from stray signals, tape speed variations or tape drop-outs. Wollensak Digi-Cue program- mers come in .1-, 6-. or 9-channel models. Si. Paul. Minn. 55101. Filmstrip Cans RICHARD MANUhAC rURING CO is now delivering its Poly-Con plastic film- strip cans with permanent foil-printed covers. Gold, silver and 12 other ilifferent colors of cans. P.O. Hox 2041, \ tin Nu\s. Ctilij. 91404. Slide Projection System OPIU Al, RADIAIION { ORP. has in- troduced a new high-intensity slide pro- jection system six times brighter than the conventional ^00 w.ill lit;lil s.iurce. It will project 4.(KMI lumens light output for auditorium use or in locations of high ambient light. I. amp module is warranted for ISOO hours. 6352 /V. InxinJale .4\e.. Aiuza. Calif. VI702. Random Access SystemI AVCOM INC. has introduced a| instant slide selection device. IS which wi>rks in conjunction with Carousel and l-ktographic slide tors. Digital system. Slide access] from l-i to 4 seconds. Will interfac computers or other controls. S4.'i0. 71 Moll Ave.. /;i«. ...stcm matically advances KoUak-type slid jectors at pre-set intervals variable one through ten seconds. Weighs I Plugs in the back of projector. Ri |^: )or,l, N.J. 07070. Editing Accessories KHM lilt 1 ROMC Ml ( H.' CORP. now has available for rei purchase Techniscope and anami format picture modules for use will KKM Universal editing table. Pci use of inexpensive Techniscope prints. 225 Park Ave. S., \ew \.Y. 10003. I HI MKRAFT MFC. CO. has devc .1 Rewind Power .Attachment Iha. 56 laches lo any standard profession* wind, automatically film fed to iL is %M2. Pepl. li ., 6H50 Le.iini;iim Holly wood. Calif. 90038. TV Projector kAl AR I \ IC I OR has uilioduced; IcIeHeam laige screen television p tor using rare earth phosphois sa give twice the light output ot stai cathode ray tubes. Plaimilli, ' 06062. BUSINESS SCI ne worker, two prospects, half-a-dozen sales- en, your 10-man board of directors, two dozen istributors, 50 members of the press. 1000 stock- alders . . . Viewlex has the package. Selling, sales training, OJT, PR, community re- tions, seminars, trade shows, financial PR, prod- :t presentations, distributor relations . . . Viewlex has the package. Film, filmstrip, slides, tape, cassettes, records . front projection, rear projection . . . portable- -an-attache-case, or an auditorium-filling super- )ectacle . . . Viewlex has the package. The package is Viewlex total audio-visual pro- amming capability. We've put the 'software' to- Bther with the 'hardware' to offer you a complete, mplified audio-visual systems service — the most fective audio-visual equipment plus a coast-to- )ast network of experienced, creative "producer jrtners" to plan and produce your programs. Td, when the program and the equipment are ade for each other, you gain in effectiveness, mplicity. reliability, and above all, you save oney. It's a new idea and it took Viewlex to ake it work. I Viewlex has the package. You may want it all. :r any part. Find out for yourself today what the lewlex package can mean to you. Get your copy ' "We Do It All. " It's free. There's no obligation. JStcall Stephen Greene at 51 6-589-6600. Or write I INDUSTRIAL SALES DIVISION iewlex Holbrook, N. Y. 11741 Dept 5 Now you have a third choice when you go from color tape to film. The low-priced system. You call it "kinescope." You like the price. Not the quality. The high-priced system. You call it "expensive." You like the quality. Not the price. Our new Teledyne system. You'll call it perfect. Teledyne at Mediatech is a brand new system that insures consistent broad- cast quality transfers at the same cost as the low-priced system. Color or black/white. 16 or 8 mm. From quad or helical tapes. Give us an opportunity to prove it. Send for our price list and further information. ediatech S?A Bu??« Hiqhway/Park Rirlae, Illinois 60068 Nan.. . Address . Ci'v. Sl.i'- . 824 Busse Highway Park Ridge. Illinois 6006t! 312/693-8366 « prober, October, 1972 57 BIG MESSAGE. .. SMALL BUDGET? WHY NOT A FILMSTRIP? There's no faster, more economical, or dra- matic way to get your message across. Complicated story? A colorful filmsfrip can say it for you more clearly. Rest/ess client? Let him relax while you project your best image. A lot of territory to cover? Filmstrips love to travel. Budget problems are gone! Filmstrips are comparatively economical to produce . . . and can be made to meet impossible dead- lines. Release prints.' One or ten thousand are unbelievably inexpen- sive. Contact us immediately. We can recommend filmstrip producers on whom you can rely. Here at CFI your filmstrip producer is backed by a processing laboratory whose professional procedures and facilities produce the finest and the most consistent results possitile. CONSOLIDATED FILM INDUSTRIES f waste dispt)sal. and concludefi the public demand can be met wit endangering the ecological balanci Television stations have shown film 280 times to an estimated ence of 12.568,300 viewers. 10 nontheatrical groups — civic orgai tions. industries and schools, for ample — have shown the film t( audience just shy of a million vicN Circulation to all audiences will tinue. "The film is one of the more cessful to come out of Americar " dustry's recognition of the ecoi problem,"' according to Edwin! Swanson of Modern Talking Piii Service, which circulates the filmi Ex-Cell-O. •Ex-Cell-O did not n the film as a whitewash. They m* to present, 1 think, a very acci picture of not only \Nhat ilicir res sibilities are with regard to the •' waste disposal problem but what* responsibilities are of each and c^ American citizen." Ex-C'ell-O has sponsored films a public interest approach lor n years. One, a docunK-ntary atxjuf ■ Project Hope hospital ship, wor Academy Award as best short sub p Thf SiTOiui Side was producec f^ F.x-CcU-O by Wilding Inc. How to Combat the "Count Men" rhe American Institute of Bus Security film 5V plus SI = SH0RTCHANC,1:D! is a vain training film lor supervisors and employees who deal with euston handle cash and give change. The film demonstrates how ur t- pecting cash register operators taken for S.l to S20 each b\ pn > sional "count men." and a step b\ recap of each scene explains wh happening as it happens enablint: viewer to readily understand the I cry involved. Only through ui BUSINESS SCf ' Jing the methods of the profes- count man" can the cashier It) guard against him or her. lion and training are the only ., s cash register clerks can protect hnsclves against these subtle raids )i liL- cash drawer. a'-liiers are shown how to suspect II lablc count men and how these ,1 ks of people (from teenagers to iiothers) operate to make hun- of dollars in just a few hours each day. Finally, cash regis- X operators are shown the simple, KT-lx-fore-revealed procedure to losing money to count men — in easant manner that would never nd the honest customer who is ;ini; a legitimate mistake. 9 )ylus $1 = $20: SHORT- ANGED! is available for preview. al or purchase through BNA IS, 5615 Fishers Lane, Rockvillc. 20852. rChic for Chunky Chicks liion designers who create clothes women in the half-size range have onded to a long-felt need, accord- to a new film released by Celanese rs Marketing Company, .ware that one-quarter of all .ses purchased in America are J for larger women, manufactur- are meeting the demand for new ng baking old taboos about patterns colors the viewer will see in New \ions for New Women, the new rtment of clothing which encour- self expression and a carefree icipation in the new opportunities ling up for women. Whatever is in ' for the taller slimmer silhouette ow available in figure flattering wrtions which will propel fuller len of all ages into the styles of the nties. ew Fashions for New Wpmen is formative seven-minute film for len's programming on television, available from Modern TV. amy, Tranquil and .Lhly Beautiful ^i showcase theatres in major n:M.is are showing a new film on \\ Virgin Islands, The Possible t'lni. which is described as dreamy, 1 and lushly beautiful. Pro- hy Frank Kavanaugh, the 13- color short was filmed on n in St. Croix, St. John and St. s. with original Island music a c background. icalres may obtain the film, which I good complement for any feature T. run, from Association-Sterling/ theatrical division of Associ- Mcrling Films. It is sponsored U.S. Virgin Islands Govem- Information Center. If you're in the market for a single or double system sound camera, DON'T place an order for ANYTHING before you've seen and handled the new CP-16 camera. Look at the advantages ... the little battery I'm holding will drive over 3600 feet of film through the CP-16. It snaps right into the side of the camera. A spare 8 oz. battery will fit in your shirt pocket and you'll never run out of power. The D.C. servo motor is crystal-controlled . . . ready to shoot wireless double system sound on a moment's notice. Is it portable? The camera weighs a mere 9 lbs. with a battery pack installed! (15 lbs. ready to shoot w/Angenieux 12-120 and 400' of film.) If you're in a hurry (and most newscameramen are), magazines are "quick release". These features plus the CP-16's exceptional quietness (30dB at 3 feet) make it the most impor- tant domestically produced newsfilm camera in the past 25 years. The old expression "Look be- fore you leap" really applies here. Call the Victor Duncan office nearest you to schedule a personal demonstration. Distributeil In the Midwest By: Manufactured by the Award winning CINEMA PRODUCTS VICTOR DUNCAN, INC. 11043 ORATIOT OETROIT, MICH. 48213 (313) 371-4*20 1SS EAST OHIO CHICAGO, ILL. $0611 (312) 321-940* 2*$* FONOREN DALLAS, TEXAS 7S20« (214) 3**-11*( ie ember/October, IJ 1972 59 7IJ MUSIC LIBRARY On 121 LP, 33 1/3 rpm, "Ma- jor" Production Music record- ings selling at $5.00 each, for a total list price of $605.00. Or entire library may be purchased at a 20% discount for a total library price of $484. All copyrights and performances owned by us and will be granted under annual flat-fee agree- ments. In addition, we offer every basic sound effect your productions need. Over 500 effects on 15 LP "Major" records for $75.00. All prices F.O.B. New York City. Thomas J. Valentino, Inc. Established 1932 151 West 46 St. N.Y., N.Y. 10036 (212) CI 6-4675 Send for free catalogs SOUND EFFECTS camera eye continued A Man We'll All Long Remember: John Grierson. CBE. 18941972 The p.issmg 1)1 an old Iriciui .md one of the Iruiy "^treats" in the world of factual motion picture production siid- dened us earlier in the year: John Grierson, horn in 1894, died at Bath, England on Fcbniary 12, 1972. The man who gave us the term "documentary" in describing the films to which he gave his life to improve founded the National F-ilm Board of Canada in 1939. As its firsfChairman he helped to build an organization which continues to send into the world some of its finest, most creative films. And he helped form the Australian Commonwealth Film Unit. Outspoken and gruff until you knew Cirierson. he merited the honors heaped upon him and his land, was named a Commander of the Order of the British Empire. But we"ll always remember him in carpet slippers, sit- ting on the floor of a Chicago hotel room with drink in hand, reminiscing on the vagaries of life and the potential of the film. Come to Amsterdam Nov. 20-24th for Int'l Industrial Film Event Amsterdam is the place to go Novem- ber 20 to 24th if you want to see the ^ fmest in industrial films, meet participate with the top-level men ■■ A manage communications prograinjl I over Western Europe, Japan, wN The Netherlands" metropolis will the 13th annual International trial Film Festival in the ultra-mi R.A.I. Congress Centre. This forei showcase and meeting is sponsoreii the Amsterdam Industrial Associai in cooperation with the Fedcratioi Netherlands Industry, the Netherlf Association of Christian Emplo and the Dutch Cinematographic A ciation. U.S. entries to Amsterdam are b cleared on behalf of our own Nati« •Association of Manufacturers b special committee of the Council International Nontheat rical Ev (CINE). As head of represen U.S. delegations at recent Festiv; Venice, Vienna, at West Berlin last year, at Barcelona, we are a] endeavoring to recruit a group o dustrial audio-visual executives t( tend this event. Corporate man ments will profit by sending nomin delegates to Amsterdam, esf)cc] those who have international m ing objectives. Awards to recent U.S. entries \ been generous. But it is not the pi giving but the learning and sh; that makes this event so notable useful to all who serve the factual fi Until now AV scratches never healed. Until now, the process that actually removes scratches and blemishes from film— liquid gate printing— was way over priced for AV users of 8mm, Super 8 and 16 mm film. Until now. Now we've added liquid gate printing to our inventory of quality services for the AV market. And its cost doesn't look out of place on our very competitive price list. So have faith in our healing. Take advantage of our low contact printing prices and have your internegative made with liquid gate printing. Send the job to us. Hollywood Valley Film Lab., Dept.N-972 2704 W.Olive Ave., Burbank, Calif. 91505. Hollywood Valley Film Lab mi DYMAT INTERNATIONAL CORPORATION LkjJ H^»,tti»flfmii^ POlYethylene' POLY-CONS* «'"«"-« FOR YOUR QUALITY FILMSTRIPS 0R/G/A/4L • Hinged lid • Unbreakable Polyethylene • Moisture-proof, dust-proof • Fit standard storage containers • Low cost • Available without labels, or with blank or custom labels, or foil printing on lids • Two sizes: No. 1: I'/z" X I'/z" in red, yellow, blue, green, orange, magenta, white, turquois, pink, brown, black and natural. No. 2: l'/2"x2" in red, yellow, blue, green, pink, black and natural. Send for free sample, prices and literature Richard Manufacturing c 5914 NOBLE AVENUE / VAN NUYS, CALIFORNIA 914 PHONE: (213) 7850326 60 BUSINESS SCR t ..ook at things both ways! Wyman-Gordon Co. does— with two Da-Lite Screens! Wyman-Gordon Co., of Worcester, Mass., has a reputation for looking at things both ways before they make an engineering decision! And, they made a sound decision on pro- jection screens by installing both a 6' X 12' rear projection screen and a 7' X 7' Executive Electro!'. The Da-Life Executive Electro! disappears into the ceiling when not in use to keep the conference room uncluttered. And. with the Da-Lite Rear Projection screen, the remote- controlled projectors are out of the way too! Da-Life offers a complete line of electrically operated screens in sizes from 50" to 20' square. Da- Lite rear projection screens are available m Da-Glas, Da-Plex and Da-Tex materials. For all the facts, and the name of your nearest Audio-Visual Special- ist, call or write Dept. B.S IZ>.A.-L.I''J7t«:: SCREEN COMPANY. INC. STATE ROAD 15 NORTH, WARSAW, INDIANA 46580 PHONE 219/267-8101 Planning a Board Room? TRAINING CENTER, DISPLAY BOOTH OR CONFERENCE ROOM? Consider a sophisticated visual display system using RANDOM ACCESS PROJECTORS, Professional projectors that give you instant access to any slide, in any sequence or at random, on remote command. We can provide you with numerous control options for Kodak's Ektagraphic RA-960 projector, or we can specifically engineer a Mast Series 137 projector for your pre- cise application. Off-the-shelf control options include multiple remote command systems, dual-projector operation and panel- mount slimface control. Also pushbutton "keyset " control, computer interface, dissolve systems, self-contained display units and hi-intensify modules. Call us collect or mail the coupon for full details. / hI Will s;,.u. .\-. '1 MAST DEVELOPMENT COMPANY/^t^ 22l:i East 12th St., Davenport, Iowa 52803 (319) 326-0141 The Random Access Projector (RAP) Engineers »p— ^ Vlower/Edllor y, I now availabl* lijJ^ with ' ^-=i=^^-^ haloflon lamp. with the only Portable Hot Splicer featuring built-in. lifetime patented Carbide Scraper Blade Model ei6, $264.00 for emm and all 16mm Model 8I6.S. $314.00 lor 8, Super 8 and all 16mm for the professional and serious amateur Outstanding features include: low-visibility splices at frame line, precision, full-fitting pilot pins, thermostatically heated blades, hardened chrome- steel cutting blades and unconditional 5-year guarantee. With over 22,000 in world-wide daily use, the M-H original splicer is the accepted standard wherever professional films are produced. In addition to many standard and special combination models that handle all 8, Super 8, 16 and 35mm film configura- tions, M-H can design a splicer to suit your specific requirement ... no matter how unique. See your dealer or ser)d for complete literature ilH since 1946 Maier-Hancock Industries 1321;' Hayiiicr Gtroul, Dopl. II North Hollywood, Calif. 91602 (213) 764-0280 62 n6WSr6Gl continued had a different and coniplemen| record of growth. The new orgar tion will bring together the stren that each organization has separaj developed. These include differem gions of the country, combining sa |0| local with national structure, and working relationships with niani^J^I turers and service companies." Musicues' New Headquarters Facilities Musicues, a division of Cue Rec ing. Inc. serving the music need: the film and auditvvisual industry, moved to greatly expanded facil at II 5b Avenue of the Americas, f York. The new studios, control roc duplicating rooms and audio casi packaging facilities have resulted f 20 years planning, and arc desigi particularly for service to the in trial and educational market. Musicues, which is the sole ' distributor of Chappell Recoil Background Music Library, has j expanded its stocks with several h^ of new material. Super 8 Lab Expands Super 8 City, wholly-owned subsid of Capital Film Laboratories, has i. bled its space and moved to larger cilities in northeast Washington, I The new facility, at l.^O."* Gallaii .Street. N.E., will enable the Sup* staff to utilize additional projeci and rewind machines as well asi creased loading space and platf area. Humidity control and filtc processes are added pluses, accon to CFL President. Peter Boyko New Super 8 Teleplayer Announced in Japan I 11)1 I'Ih>io film C onipany has nounccd, in Japan, a new Supi teleplayer. model CV.SOO. which > nects to any conventional color b/w TV set. A flying spot scanning systei used which converts Super S (or Fi own Single 8) picture and (opii sound into electrical signals wl are then fed to the TV set. Slow tion and tree/e frame effects are sible. as well as remote control. Film cartridges of .^ and 1 1 i utes length, as well as .^0 minute- open reel will be utilized. Resolution is said to be .^IK) 11 or more during stop action, and lines during regular run. . It is expected that the C V5()0 I player will be marketed first in Ja] No infi>rni.ilion is a\.iilable on » il m.iy become available in the U.' BUSINESS SCRI SLWE SWG BRSSETTE EGORBER ^- ii Telex Slide Sync Ciissciie Re- Jcr »iih a reinxle conirolled slide or and create vnur own lape slide enialions. Record hoih the audio pro- and sync pulses i advance or slopi lely or simultaneously and you're l> (i« present, instruct or train with a rhronized audio visual proiiram. Effec- wilh t^ne person or t»ne hundred and • to produce, erase, play and repeal pro- 1 scsments. •sriuht. REPEAT. .4 single Review hut adds the unique capability to instantly ml any p*»rtion of the pri»i;ram maintain- pcKcct tape and slide synchronixatitm. Teat for emphasi/ini;. studying, training, ins. or testing. Other functions provide iplete control for tape and slide proiector iidini: remote focus, slide advance re- e. lape start stop, instant pause, lone volume controls, tape fast forward re- B and endn»f-tape sensinu. ■i the Telex Slide Sync Cassette Recorder can record K>th audit> and sync chan- . add the sync track to a pre-recorded Itc or use the unit .is a standard mon- il rec«*rder player, ^'ou can monitor e recordinn and add narration through jill-in P. A. system to supplement the jram without recording. All this com- dwith heavy-duly industrial desii;n make unit the most versatile slide sync cas,setle ever' Also available as a player only. 'le in the U.S. .A. anti warranteed for a [year. lES. •UNiCATlOMS OlV'S'OrsJ joOO ALDRICH AVENUE SOUTH MINNEAPOLIS MINNESOTA 554?0 CUAtU OOUKt OUMUO tUCtMMCS. ITD ]cMto«M>« OMw« (uaopf ROTU souMO con PUT «C «0t »• H«ini perhaps have not sent nic your resume, so I cannoi comment on your backgrouniJ and qualifications, though the suggestion that you have made a serious effort toward this profession and have some experience in a re- lated field puts you somewhere other than at the end of the line. What you have been told by Mr. Palmer is true, union obstacles and producers" preference for experienced men docs present you with difficult doors to open. But young men open those doors continually and, if you are qualified, so can you. Perhaps 1 can help. I am a busy man. If I were not. there would be no prospects for you here anyway. So make your presenta- tion to me so concise that its very brevity will interest me. Keep your resume to a single page including only the liifshliiihls of your qualifications. If it should prompt a later interview, I will be impressed to learn there are even more good things to know about you. If I have already read everything there is to know about you — what will we talk about? Send a "show reel", a piece of film that demonstrates what you are able to do with a script, camera, micro- phone, paintbrush or splicer. Don't expect to sit next to me as I watch and make excuses for any of it. I want to look at it at a time of my choosing and. if everyihins; in the reel does not speak well of you — edit it. I am looking for that hard-to-define something that experienced men ha\e before they get experience. If. having read this, you edit your show reel to anything over five or six minutes, go back and read it again. If you are asked to come in for a chat, dress that day as you expect to dress while representing me with one of my clients. I am interested in your life style, hut practicality makes me more interested in my client's life style and your flexibility. You can dress to look like a cameraman after you have become a cameraman. Finally, if this were not a highly competitive field, difficult to attain .ind demanding once in it, there would be a lot more bad producers surviving. You can do anything if you want to do it hard enough. And to make your living the way Mr. Palmer and I do — it's worth every bit of the struggle. Sincerely. Jack Williamson Don't be a slave toyour Hlmstrip Negative Shooting the master nega- tive is all important. If it isn't done well, you'll be a slave to it forever! A poor master negative means poor release prints. Give us your originals, trans- parent or opaque, light or dark. It really doesn't mat- ter. When Vi^e finish your negative, no one will be able to tell the difference. Shooting masters is our spe- cialty! We've been doing it for over 20 years. That's a lot of know-how. All with one purpose. To shoot the very best filmstrip masters . . . so that you can have release prints that you'll be proud to say are yours. Why take chances! Call Berkey Manhattan. We'll be happy to discuss your shoot- ing needs, time require- ments and costs. No obliga- tion, of course. Berkey Manhattan FILMSTRIP & SLIDE LABORATORIES ;2?E»ST44TmST • n y N V lOOl7M21J)6«t-S6IO wber, October. 1972 63 SCORE WITH The sole distributor in ttie U.S.A. of the CHAPPELL RECORDED MUSIC LIBRARY. "Musi Newt" NEW EAST COAST FACILITIES 1156 Avenue of the Americas New York, N.Y. 10036 (212) 757-3641 NEW WEST COAST FACILITIES Richard Einfeld Productions 1512 N. Las PalmOS Awenue Hollywood. CA. 90028 (213) 461-3731 GET THE LIVE SOUND WITHOUT THE LIVE PERFORMANCE COST. Write or call for FREE complete catalogue and rate card MILTON B. KAYE 11 56 Avenue of the Americas New York 10036 (212) 757-3641 Quality-Bilt Film Shipping Cases • Best quality domestic fibre • Heavy steel corners for added protection • Durable 1" web straps • Large address card holder with positive retainer spring • Sizes from 400' to 2000' f)rHER 'OUAl n VUUILT" ITEMS Salon I'tini Shipping Cojci • Sound Slldcfilm Shipping ( ixt (for Tiinsctiplioni St Flim- «>ip«) • Filmiifip Shipping Ca»«» (hold up to 6 ilripi plui Kripu). Wr!ti< tnr Catalog SCHUESSLER CASE CO. 01'. ol Lud'lg Induitrin KIO W. St. P